Muckenthaler Annual Report – PDF digital version

Transcription

Table of
Contents
We are a celebration of the human spirit through the arts.
Mission
Muckenthaler
History
The mission of The Muckenthaler is to provide the public with
experiences that stimulate creativity and imagination, while
conserving the heritage and architecture of the Muckenthaler Estate.
Commissioned at an original cost of $35,000, the Muckenthaler
home was built by Walter and Adella Muckenthaler in 1924 atop
a hill in Fullerton. The 18 room, 8.5 acres mansion was donated
to the city in 1965 by Harold Muckenthaler, who wished to see his
childhood home used as a cultural center for the public.
In 1999, the Muckenthaler received designation by the National
Register of Historic Places. In its 49th year, The Muck produces
more than 65 performances, gallery exhibits, festivals and special
events; and more than 2,000 hours of arts education classes
at The Muck and in thirteen outreach sites serving more than
45,000 people every year.
We also host more than 75 weddings and corporate events. Our
awards and accolades include the 2009 Fullerton Chamber of
Commerce Quality of Life award for best non-profit organization in
the city, the 2010 Arts Program of the Year award from Arts Orange
County, the 2013 award from the Orange County Board of Education
for Educator of The Year and past reader’s poll awards from OC
Parenting for Best Historic Site. We are also an OC Register’s finalist
for Best Museum, the 2012 winner for Orange Coast Magazine’s
Most Eclectic Venue, and the 2013 winner for Orange Coast
Magazine’s Best Arts Education.
2
Photo: Jane Ouweleen
The Muckenthaler Cultural Center
P.4
In Remembrance of Harold Muckenthaler
P.5
Executive Report
P.6
Current Board of Trustees
P.7
Muckenthaler Staff
P.8
2012 - 2013 List of Programs
P.12
Renovations
P. 13
2014 Highlights
P. 14
Supporters
P. 15
Social Networking
P. 16
Marketing
P. 18
Budget
P. 19
Grants
P. 20
Growth
P. 22
Diversity
P. 24
Craftsman Era Revisited
P. 26
A Case For Culture
P. 29
“What Can I Do To Help The Muck?”
P. 30
Conclusion
714 . 738 . 6595 | [email protected] | WWW.THEMUCK.ORG
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Harold Muckenthaler (1922 – 2013)
Zoot’s Executive Report
In remembrance of our beloved Cultural Center founder
Dear Patrons, Stakeholders and Friends:
“The Muckenthaler Cultural Center’s beloved founder, Harold Walter
Muckenthaler, passed away on April 16, 2013 at the age of 90. His final
days were spent surrounded by family and friends at Sunrise Retirement
Community in Fullerton. He was born October 1, 1922 in Fullerton,
California —where he lived his entire life— to his parents Walter and
Adella Kraemer Muckenthaler. Harold’s maternal grandparents were
Samuel Kraemer and Angelina Yorba of Placentia—both from Orange
County pioneer families dating back to the Spanish Rancho era. His
paternal grandparents, Albert and Agusta Muckenthaler, moved from
Paxico Kansas, settling in the German Colony of Anaheim in 1909.
We lost our founding patron, Harold Muckenthaler, this past April.
We at the Muckenthaler Cultural Center are indebted to this man’s
great vision and his kind heart. As we look back, we remember the
man who gave north Orange County this beautiful center of which
we are so proud.
Harold spent his childhood years growing up with his parents in the
home they commissioned to be built in 1924. The 18-room mansion
and 8.5 acres were donated to the city of Fullerton in 1965 by Harold,
who wished to see his childhood home used as a cultural center for
the public to enjoy. In 1999, the Muckenthaler House / Muckenthaler
Cultural Center / ‘The Muck’ (as it is affectionately referred to) received
designation by the National Register of Historic Places.
Harold attended Fullerton Elementary School, where he met Shirley
Zoeter (who he later married). He graduated from both Fullerton High
and Fullerton College. In 1942, Harold joined the Military, spending four
years in the Navy as a Flight Engineer prior to the being discharged.
Through the years, Harold was involved with many local groups and
community organizations including—Saint Mary’s Parrish, Fullerton
Elks, American Legion, Orange County Farm Bureau, Council of
California Growers, Placentia and Fullerton Chamber of Commerce,
Orange County Sheriff Advisory Council, Association of Naval Aviators,
along with 20-30 Club and Kawanis. He was a lifetime member of the
National Rifle Association.
Harold was actively involved with citrus ranching and private investing,
serving on many Boards of Directors as an Officer and in a leadership
capacity with Ventura Coastal / 7-Up Corporation (26 years); Valencia
Bank; Yorba Orange Growers Association / Sunkist (President); Founders
K Corporation (Vice President); Upper K Ranch Corporation (Vice
President); Ventura Alpha Ranches Corporation (Vice President); FKC
Partners; Kraemer VI Incorporated; Muckenthaler Cultural Foundation;
Fullerton Cultural & Fine Arts Commission (Vice President); Boys and
Girls of Fullerton (President, Charter Member and Organizer); University
National Bank; Fullerton Parking Commission; Newport National Bank;
Orange County Children’s Hospital, and Valencia Bank.
His interests included family, travel, hunting, and golf.
Harold is survived by his two daughters, Peggy Albert of Brea, and
Kathy Riddle of Newport Beach, five grandchildren, and nine greatgrandchildren. He was preceded in death by his wife of 67 years– Shirley
in 2010 and their daughter–Sheryl in 2007.”
Courtesy of the Muckenthaler Family
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Harold was a part of the founding families of Orange County.
His lineage includes Pio Pico, the last governor of California, all
12 of the original Spanish Land Grant families, John Rowlands,
who founded Rowland Heights, and more. His relatives founded
Placentia, Yorba Linda, San Juan Capistrano, Anaheim, Santa Fe
Springs, and Seal Beach. The Muckenthalers helped shape the oil
business, banks, and ranching in Orange County. His father, Walter
Muckenthaler, helped build Fullerton, which includes our own City
Hall (now the police station).
He was a simple man of humility and few words. He served
honorably in World War II in the Navy. After the war, he ran a gas
station and a ranch. He helped run the family land development
business. He had a sharp business mind but led from behind. You
were just as likely to see Harold drive an old El Camino or his 1973
light blue Mercedes to the hardware store as to a fancy fundraiser.
Harold used his history and his influence to do good for the
community. He gave so much to Fullerton and local charities,
helping contribute to politics, St. Jude Medical Center, Cal State
Fullerton, and many other local treasures. But his biggest gift
to Fullerton will always be the Muck—the childhood home he
donated as a cultural center to the city in 1965. Over the years he
continued to support the Muck’s art programs, and was a regular in
the audience with his wife, Shirley. He was proud of the center he
founded, and we were just as proud of him. I know he is happy to be
reunited with Shirley and daughter Sheryl in heaven.
His legacy lives on. One of his daughters, Peggy Albert, is an active
member of the board of trustees and our Center Circle Guild. His
memory exists in every concert, every class, and every exhibit. We
are all part of his great spirit and he is part of ours. We will continue
the good work Harold has done. This year was another record year
for the Muck with patronage up approximately 50 percent over last
year, and students also up by more than 50%. We now serve more
than 12,000 students in 13 sites and 45,000 patrons. For the first
time, our demographics match that of our region; youth, families,
Asian and Latino artists and audiences take part in well-attended
programs, exhibits and classes. We hosted several Grammynominated artists, international and national exhibits, and our
“Grand Tour” exhibit will become a national touring exhibit.
We are no longer a sleepy little small-town gallery but a thriving
regional cultural center and national model institution. Be proud of
your center and all that came from Harold’s lifetime of gifts to our
community. I am.
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Board of Trustees
Muckenthaler Staff
Zoot Velasco
Executive Director
Matt Leslie
Director of Exhibitions
Fred Ouweleen
President
Janette Pyun
Executive Secretary
Adam England
Director of Operations
Allison Town
Director of Marketing
Jane Parker
President Emeritus
Devin Quitral
Arts Education Manager and IT
Rick Fuentes
Facility Supervisor
Carol Danforth Fütterer
Vice President Development
Willie Tabata
Lead Artist
Dee Ann Goodwin
Bookkeeper
Rowan Harrison
Master Artist in Native American & Modern Ceramics
Marcia Ryan
Co-Treasurer
Young Shin Kim
Master Artist in traditional Buncheong Pottery Ceramics
Stefan Tatar
Events Manager
Andy Ersek
Co-Treasurer
Ann Milazzo
Receptionist, Volunteer Coordinator & Event Ticketing
Takashi Takemoto
Groundskeeper
Jamille Mohammed
Security
Peggy Muckenthaler Albert
Secretary
At Large
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Matt Apodaca, Seon Chun-Burbank
Nick David, Barbara Gregory
Austin Muckenthaler, Steve Richardson
Norma Rodriguez, David Schindele
Kevin Staniec, Joni Stein, Britt Sullivan
Advisory Board
Buck Catlin
Wayne Wedin
Jim Williams
Sally Williams
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2012
List of
Programs
July 2012
Special Event: Muckenthaler Luau
Muck Roots: Ukulele Festival
Muck Roots: National Dance Day/Susie Hansen’s Salsa Fiesta
August 2012
Muck Roots: Hillbillies Reunion
Muck Roots: Incendio
Real Blues Festival of OC
Muck Roots: Grupo Falso Baiano
Gallery Opening Reception: Open Your Eyes/Abre Los Ojos
Train Tour: Hot Time In the City-Downtown LA
September 2012
Muck Roots: Ballet Folklorico Monte Alban
Muck Roots: Lisa Haley—Zydeco
Farm Dinner: Rancho Night Celebrating Muckenthaler Heritage
Special Event: 2nd Annual Fullerton
Arts Legacy Awards at The Plummer
October 2012
Muck Speaks! Ben Franklin
Special Event: Fullerton Sings
Special Event: The “Almost Celebrity” Roasting of Zoot Velasco
Muck Family: Joe Monti Magic
November 2012
Festival: Day of The Dead Festival
Special Event: Home For The Holidays
Gallery Opening Reception: Type Matter:
The Artistry of Bookbinding and Letterform
December 2012
Galleries: Type Matter- The Artistry of Bookbinding and Letterform
Community Gallery Tour
Festival: Holiday Festival
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2013
List of
Programs
January 2013
Train Tour: New Orleans
Outdoor Amphitheatre Renovations
February 2013
Gallery Opening Reception and Ribbon Cutting: Judson Glass
Home School Event: “Songbirds” Puppet Show and Workshop
Jazz Party
Nite at the Puppet Asylum
Artfully Managing Conference
March 2013
Gallery Tour: Judson Glass
Muck Speaks! Olga Loya
Muck Speaks! The Silence of Doorways Book Launch
April 2013
Speakeasy
Gallery Opening: The Grand Tour: 1908-1928
Muck Speaks! Steve Knott on Knott’s
20th Anniversary for the Olde Ship British Pub and Restaurant
Teen Festival
5th Anniversary fundraiser event for Bootlegger’s Brewery
Train Tour: Endeavor/Exposition Park Museums
May 2013
Special Event: CA Preservation Conference
The Grand Tour: 1908-1928 Community Gallery Tour
Fullerton Chamber Mixer
Home School Event: Physical Theatre - Clowning
Jazz Festival (3 concerts)
Muckenthaler Motor Car Festival: Hot Rods and Customs
Muckenthaler Motor Car Festival: Concours d’ Elegance
June 2013
Jazz Festival (3 concerts)
Home School Event: Shakespeare for Kids and Acting Workshop
Gallery Opening: Fullerton/Yong-In Exchange Exhibition
Hosted Visiting Artists
Kwan Gue Lim Korean Dance
4th Annual Summer Solstice Festival & International Taco Fest
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2012 – 2013
Renovations
Volunteer
Stats
This year the Muckenthaler refurbished the stage and dressing rooms in
our 250 seat outdoor amphitheater to beautify our performances. The
following changes were made:
•
•
•
•
•
•
•
Replaced water damaged flooring
Refinished weathered support structures
Repaired and repainted amphitheater tables
Laid new marley
Painted the performer’s green room
Added storage for additional seating
Revamped dressing rooms
More than 600 volunteers and five volunteer docents were used for our
80+ events last year. These included: Boys and Girls Club, Boy Scouts
of America, Explorers Program, EV Free Church, Fullerton Union High
School Key Club and Honor Society, Interact (Rotary), National Charity
League, Muckenthaler Center Circle, ROTC, Sunny Hills Key Club, and
Troy High School.
Internship programs with numerous universities and colleges including:
Fullerton College, California State University Fullerton, Biola University,
UC Riverside, and Chapman University provided 60+ student interns.
2014
Highlights
In 2014 we will feature an exhibition on Korean Hanji paper in
partnership with guest curators from Lynn Gallery in Buena Park.
Korean paper made in a traditional way from Mulberry tree bark
is famous for its texture and durability. But this exhibit will feature
anything but traditional sculpture made from this fabulous medium.
This exhibit will be followed by exhibits of art from Chiapas Indians
of Mexico, art from our sister city of Fukui, Japan, and the second
half of our historic postcard exhibit (last year we did Europe, this year
postcards from 1920s Mexico).
In 2012 we started asking local artists and groups to send us proposals
for shows at the Muck. This coming year we are thrilled to present
shows from local art groups such as FCLO Music Theatre, Orange
Empire Chorus, Strings & Things Puppets, South Coast Storytelling
Guild, John Lynd Theatrical Productions, Jouyssance Early Music
Ensemble, Ballet Folklorico Monte Alban, and Moontide Press.
Our jazz series and roots series will return with another great season
of remarkable artists. For example our Roots series (folk music) will
feature up-and-coming “new grass” favorites The Salty Suites. Favorites
like Magician Joe Monti and Janet Klein will be back as will local
phenomenon Peter Brandon.
The Muck also partners with La Vista/La Sierra High School in Fullerton,
providing work for their developmentally disabled students.
12
13
Gold
Supporters
($10,000+)
Silver
Supporters
($5,000+)
Bronze
Supporters
($1,000+)
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Carl Gregory Foundation
City of Fullerton
Colette’s Catering
Crittenton Services
Elaine Redfield
Harold Muckenthaler
James Irvine Foundation
John W. Carson Foundation
Orange County Community Foundation
The Jane Deming Endowment
Kay McCarty
The Muckenthaler Center Circle
The Muckenthaler Family
The Muckenthaler Motor Car Festival Committee
Popular Community Bank
The Wilson Phelps Family Foundation
Social
Networking
Facebook
Facebook - Key Metrics for 2012-2013 Fiscal Year
Facebook : facebook.com/TheMuckenthaler
Likes increase from 1213 (7/1/12) to 1711 (6/30/13)
Increase of 498 likes (roughly 41% increase)
Biggest likes demographics (in descending order):
Females ages 25 – 34
Males ages 24 – 34
Males ages 25 – 44
Automobile Club of Southern California
Don & Peggy Albert
Bandai Foundation
Benchmark Productions
Bob’s Towing
Bootlegger’s Brewery
Branding Personalities
Chevron
Commonwealth Audi
John Phelps
Kemp Financial
National Charity League
Patrick Kelly
The Rotary Club of Fullerton
Walker & Associates
ABM Copy Solutions
Behr Paint
Bob & Pam Clark
Davis Barber
Dr. Joann Brannock
Fullerton Family and Friends
Fullerton Sister City Association
Fullerton Theatre League
itsRich! Portrait Photography
Kenneth A. Picerne Foundation
Marcia Ryan
Marianne Dolan
McCoy Mills Ford
Edward Mittelman Memorial Foundation
Moon Tide Press
Doug & Ann Myles
Fred & Jane Ouweleen
Pacmin
Photo Booth Artist
Kerry Phelps
Retro Manufacturing
Smokewood Enterprises
Southern California Gas Co.
Union Bank Foundation
Volvo of Orange County
Craig Walker & Associates
Dr. Jim Young
The Muck has expanded its social media reach to include Instagram,
Facebook, Tumblr, Twitter, and Pinterest. Patrons are now able to
purchase tickets to their favorite Muck events through Facebook.
Major likes by city (in descending order)
Fullerton, CA
Los Angeles, CA
Anaheim, CA
Orange, CA
North Orange County (Brea, Placentia, Yorba Linda, Buena Park)
Twitter
Twitter : twitter.com/MuckCC
334 Followers
734 Tweets
Pinterest
Pinterest : pinterest.com/muckenthaler
8 Boards
208 Pins Total
7 Likes
40 Followers
Instagram
Instagram : instagram.com/MuckCC
62 Photos Posted
83 Followers
563 Total Likes On All Photos
27 Total Comments On All Photos
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Marketing
The Muckenthaler is actively involved in the Fullerton Chamber
of Commerce, the La Habra Chamber of Commerce, Placentia
Chamber of Commerce, and Yorba Linda Chamber of Commerce.
Website - July 2011 – June 2012:
Average Visit Duration: 00:2:09 (national average is 1 min),
% New Visits: 72.76%, Pages/Visit: 2.16
Website - July 2012 – June 2013:
Average Visit Duration: 00:2:00 (national average is 1 min),
% New Visits: 72.99%, Pages/Visit: 2.60
(Summer Solstice Festival, June 23rd) Excerpt From Fullerton News – Tribune
Best Art Education Award from Orange Coast Magazine
Yelp Statistics
Website User Views
7,334
Mobile User Views
2,670 (of 7,334)
Customer Leads
2,670
Revenue Estimate
$881,100
User Ratings
4 Stars (21 Reviews)
73 User Photos
21 User Reviews
9 of which are 5 Stars
29 User Tips
(Mandolin Festival, July 18th) WWW.CNCWORLD.TV
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2012 – 2013
Budget
2012 – 2013
Grants
James Irvine Foundation
$50,000 Latino Program Initiative
(25,000 for 2012 – 2013, and balance from previous year)
Kathryn McCarty
$50,000 for CHOC Project (third year of a three- year program)
Wilson Phelps Foundation
$20,000 for Project HOPE Arts Education Programs
John W. Carson Foundation
$30,000 for WTLC Program
National Endowment for the Arts (NEA)
$10,000 for Latino Programs
Popular Bank
$10,000 Sponsorship
Union Bank
$2,500 for Arts Education Outreach Programs
Sempra Energy
$2,500 for Project HOPE Arts Education Programs
National Charity League
$1,550 for free family festivals
Orange County Community Foundation
$1,500 for IT development
California Arts Council
$700 for ceramics programs
“Earmarked for programs
in next fiscal year”
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19
Muckenthaler
Growth
In 2010 , the Muckenthaler faced city budget cuts. In response, the
Muckenthaler reached out to the community and launched a successful
membership drive. The support was the exact boost the Center needed
to reach new goals and audiences.
Due to a sluggish economy, our city funding remains a basic stipend
for maintenance with no program funding. Membership has decreased,
perhaps due to the misconception that the Center is financially
comfortable. Even though our funding is up 10%, we are serving
800% more outreach students. We hope to increase membership and
awareness of the Muckenthaler in 2014.
Muckenthaler
Demographics
Our demographics have changed
to mirror the community thanks
to Irvine & NEA grants.
Caucasian 42%
Asian 18%
Latino 38%
Other 2%
Please renew your membership and give them as gifts!
2013
Students
2012
2011
2010
2009
2008
2007
12,127
8,481
3,622
2,407
946
1,794
946
11,778
11,863
8,167
4,002
2,795
2,000
512
8,707
8,590
7,189
4,904
5,165
4,429
3,986
45,584
30,378
28,830
25,098
25,321
20,256
10,052
650
650
650
750
368
250
94
+11,181 Increase
since 2007
Audience
+11,266 Increase
since 2007
Galleries
+4,721 Increase
since 2007
Patrons
+35,532 Increase
since 2007
Members
+556 Increase
since 2007
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Diversity
Diversity
Open Your Eyes / Abre Los Ojos
To celebrate Fullerton’s Sister City of Morelia, Mexico, guest curator
and celebrated artist José Lozano selected revered Mexican and
Mexican–American art centered on the state of Michoacan from private
collections in Southern California.
2013 Fullerton / Yong-In Exchange Exhibition
Contemporary work by artists from Fullerton and its Sister City Yong-In,
South Korea.
Grupo Falso Baiano
Grupo Falso Baiano offered a window into the history and diverse
culture of Brazil. The group brought choro (a Brazilian music style, very
popular in the 1920s and 1930s) to new Muckenthaler patrons.
Board
Development
(New Members)
The Lasting Beauty of Buncheong Pottery Exhibition
At the Fullerton Arboretum
Artwork by students of Muckenthaler instructor Young Shin Kim and
Soon Kwan Ma, a Korean ceramics master.
Kevin Staniec : Kevin Staniec is an arts advocate, author, and publisher.
He holds a degree in Creative Writing and Film & Media Arts from
Chapman University and he currently programs the Arts, Culture, and
Education division at the Orange County Great Park.
Norma Rodriguez : Norma Rodriguez has been in sales and marketing for
more than 25 years. Helping to promote her clients in the North Orange
County area through @HomeIN Magazine for the last 8+ years. Originally
from San Francisco, CA she remains a lover of the arts and music. She
enjoys performing at festivals and events throughout Southern California
with ThePleasureTones.
Day of the Dead Festival/Dia de los Muertes
Celebrations included Mexican and Mexican–American entertainment,
Dia De Los Muertes altars, papel picado (paper cut into elaborate designs),
calaveras de azucar (sugar skulls), and all the fun of the holiday.
Dia De Los Muertos Festival
Abre Los Ojo Exhibit
Dia De Los Muertos Festival
Abre Los Ojo Exhibit
Austin Muckenthaler : Austin Muckenthaler has been attending Muck
events since birth. After graduating from California State University, Long
Beach, Austin began a career in philanthropy advising nonprofits as well
as foundations and corporations on fund raising and charitable giving.
Matt Apodaca : Matt Apodaca is a Wealth Advisor for NCH Tax &
Wealth Advisors through Money Concepts with a primary focus on Tax
Services. Matt graduated from California State University Fullerton with
a Bachelor’s degree in Accounting. After years as an Enrolled Agent of
the IRS, Matt has recently become a Certified Public Accountant.
Ballet Folklorico Monte Alban
Grupo Folklorico Monte Alban preserves Mexican culture through its
regional folk dances and different types of music and song, including
Mariachi music, huapangos with African, Spanish, and Indian influences,
polkas; and danzónes with Cuban origins.
22
Teen Festival: Community Youth Day
Designed to unify teens through art, this festival featured a special
high school poetry slam, a Soroptimists Club art competition, stage
performances, and storytellers from Southern California. The festival
also offered food for sale and free art workshops.
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Craftsman Era
Revisited
The rebirth of the Craftsman Era were
highlighted through three exhibits:
The Arts and Crafts period (roughly between 1895–1929)
rebelled against the industrial revolution. In this period, artists
designed functional art with superior hand craftsmanship. They
revived the love of stained glass, ceramics, weaving, plein air
painting, and other crafts that brought us back to the earth. This
era gave us Mission and Prairie styles of architecture, an attention
on ethnic folk music and dance, and birthed modern dance and
fusion music with American jazz and blues.
Type Matters
The Artistry of Bookbinding and Letterforms exhibit explored
historical examples of typography as art, “case histories”
examining the developmental stages of individual typeface
designs, artist books, and contemporary design and art utilizing
specific fonts as intrinsic elements of meaning. A side exhibit
showcased books as sculptural art forms.
As we enter the first decade of the 21st century, we have brought
back this movement as a rebellion against some of the same
problems that industrialization caused. The computer and globalized
industry have taken our attention away from the community of
artists and artisans and has made us forget some of the traditions
and quality art and craftsmanship. The Muck has made it part of our
mission to highlight ethnic folk music and dance, Craftsman-era art
forms like ceramics, quilting and book arts; and to teach quality fine
art and craft. We aim to remember our history.
Present, Past
The Judson Studios and the Art of Stained Glass
Jeweled reflections, stunning craftsmanship, and rich history—
this comprehensive exhibition focused on the history of stained
glass from the 19th through the 21st centuries. New audiences
were exposed to an old craft thanks to vintage and contemporary
stained glass, designs, cartoons, and drawings.
The Grand Tour 1908–1928
Marion MacNeil and her daughter, Jacqueline Smith, captured
the essence of European travel in the 1910s and ‘20s through
hundreds of vintage, hand-tinted color postcards.
Sold out all but seven events total
(at capacity) from 2012 – 2013
Type Matters Exhibit
Ukulele Fest
Ukulele Festival
A festival in honor of the tiny but mighty ukulele. The talented lineup
included the sultry but sweet Leftover Cuties, the lovely Janet Klein
and Her Parlor Boys, and the jovial Captain Jeff and His Musical
Chumbuckets. The sold-out concert caught the Los Angeles Times’
attention and the bands were consequently featured in an article
about the rising popularity of folk music.
Summer Solstice Festival
Summer Solstice Festival
The biggest one-day event at the Muckenthaler all year—in fact, in
our entire history—the Summer Solstice Festival hosted more than
1,400 attendees. The Fullerton Sister City Association’s International
Taco Festival Fundraiser coincided with the Solstice Festival, exposing
new visitors to the Muckenthaler.
Type Matters Exhibit
RagFest
RagFest brought the essence of the Roaring ‘20s to the
Muckenthaler, with numerous musical performances and vaudeville
acts. The Muckenthaler’s Speakeasy provided funding for the festival.
RagFest also welcomed the largest attendance in 11 years.
RagFest
24
The Grand Tour 1908–1928
Judson Glass Exhibit
25
A Case
For Culture
The Muckenthaler home was built in 1924 on a 90-acre orange
grove in Fullerton by Walter & Adella Muckenthaler. In 1965 the
home and 8.5 acres were given to the city to be a regional cultural
center for North Orange County. In 1968 a cultural master plan was
produced and the center was opened.
Our 1968 plan had 5 goals for the center
Goal #1
To Establish
Classes in the
Creative Arts
The first goal was “to establish an exemplary program of classes in the creative arts.” North Orange County holds most of the
impoverished areas of our county. The area from Santa Ana to South
Fullerton has an average income that is 50-75% less than the rest
of Orange County with 50% larger families . Yet most arts resources
are in South Orange County and Santa Ana. This gives us a mandate
as the only full-service cultural center serving the region.
In 2007 the Muckenthaler hosted 1,000 students in classes. We now
host more than 12,000 in 13 sites, including The Children’s Hospital
of Orange County, La Habra Children’s Museum, shelters, foster care,
Boys and Girls Clubs, Schools and other sites were arts would not
be without our services. We provide 40 free school tours each year
and produce festivals for youth performing groups. We sponsor the
Ballet Folklorico Monte Alban, helping them raise $2,500 each year
through a benefit at the Muckenthaler.
Goal #2
To Diversify
Programs
Goal #4
To Integrate
Future Buildings
The second goal was “to provide for depolarization of ethnic and
socioeconomic groups.” Even in 1968, ethnic diversity was an issue.
This is even more so today when 34% of the city is Latino and 23%
is Asian, predominantly Korean.
Since 2007 when the Muckenthaler patronage was largely white
seniors, we have diversified through grants from the National
Endowment of The Arts and the Irvine Foundation. Our programs
now are 38% Latino and 18% Asian/Korean with more attendance
from families, students and young professionals. It’s this diversity
of programs that won us an award for “Most Eclectic Venue” from
Orange Coast Magazine.
Goal #3
To Increase
Exemplary
Programs in the
Creative Arts
26
The third goal of the 1968 report was “Cultural enrichment through
exemplary programs in the creative arts.” Since 2007, our programs
have increased from 20 to 80 each year with five free festivals,
a jazz series, a folk music and dance series, a spoken word series
and family programming. We now bring Grammy, Tony and Oscar
winning artists and top international professionals to The Muck every
year. More than 12,000 attended our shows last year.
The fourth goal was to “integrate the existing cultural center with
planning and funding of future buildings… allowing for as complete
as possible programming in all the creative arts.” In 1984, an initial
master plan was created for new buildings on the property. A theater
was built but the rest of the plan was cut short by the Orange County
bankruptcy in 1995. At that time the nonprofit foundation took over
operations of the center from the city. Today we get no city funding
other than a stipend for basic maintenance of the property, yet have
doubled our budget and tripled programs even during City funding
cuts and a bad economy. The new 2013 Master Plan was created in
a way that will provide for these new buildings, but will also maintain
and preserve the heritage of a founding family of Orange County.
What’s not included in the 1968 report is any reference to the
historical aspects of the Muckenthaler. At that time it may not have
been considered historic, but became a National Historic Registry site
in 1999. Today, preserving our heritage is a key part of our mission.
Our current master plan is designed to serve our mission, the ideals
set forth in the 1968 plan and the goals of the 1984 master plan.
Goal #5
To Become a
Regional Cultural
Center in North
Orange County
The last goal of the original 1968 plan was to be a regional cultural
center for North Orange County “to help with programming, or
expansion of programming, at local centers.” All of our festivals,
exhibits, concerts and classes are created in partnership with over
65 different organizations and guilds. We now serve 45,000 people
each year in our programs and another 30,000 visit for rental events
on the property such as weddings and corporate events.
27
Our
New
Plan
The new plan will better serve our programs and patrons with a
new gallery, recording studio, media lab, dance facility, dedicated
classrooms for fine arts and fine crafts, an indoor events space, and
an event lawn designed to cut down on noise from events, while
improving space for functions. Our new event spaces will have views
of Catalina and Disneyland’s fireworks at night.
“What Can
I Do To Help
The Muck?”
Become a Member.
Buy a Muckenthaler Membership as a gift.
Our Executive Director, Zoot Velasco, will hand-wrap it in an origami
package such as these:
The plan will also restore many historic features and allow for us to
restore the mansion to a house museum so future generations can
tour the home and see how a prominent 1920s family lived. There will
be a new heritage grove, rose garden, butterfly garden, walking trail,
fountain and stream, restored courtyard and native planting areas.
This new master plan completes what was planned for the Muck
in 1968 and 1984, making it a valuable resource for North Orange
County preserving history, fighting poverty through arts education, and
giving North Orange County needed arts resources. See the entire
plan on our website at mymuck.org or contact Zoot Velasco, Executive
Director, and ask for a tour.
Won’t you help make our Muck your Muck too?
Zoot Velasco | [email protected] | 714 . 738 . 3328 | mymuck.org
Purchase concert tickets as gifts for friends and family.
Donate your time, talent, or treasure to help us continue to grow.
Contact Janette Pyun at [email protected]
Or call 714 . 738 . 6340 for more information.
By becoming a Muck Member, you have exclusive access to farm
dinners, a nod to the Muckenthaler family’s tradition of hosting
lighthearted banquets. Enjoy scrumptious five course meals paired
with exquisite wines on the grounds of the Muckenthaler Estate.
Discover new places and cuisines in our back yard with food tours
and local train tours. Past excursions have included Santa Barbara
Fiesta Days, San Juan Capistrano Swallows Day, and Riverside
Mission Inn Christmas Lights Festival.
In January 2013, the Muck led a memorable train tour to the
Big Easy—New Orleans and a cruise to Jamaica for Members.
Participants enjoyed unique day trips, exceptional dining adventures,
and guided walking tours by Executive Director Zoot Velasco.
Muck Membership dues provide funding for all arts education
programming and outreach efforts, including subsidizing children’s
art workshops and tours.
Become a supporter of our capital campaign. Ask Zoot how.
Won’t you help
make our Muck
your Muck too?
Zoot Velasco
[email protected]
714. 738 . 3328 | MyMuck.org
28
29
Conclusion
This year was a year of mixed emotions for us. We grew our
patrons and students by 50% to record levels, yet our budget
remains the same. Again we are doing more with less. We
celebrated our founder Harold Muckenthaler’s 90th birthday in
November and lost him in May. We finished our master plan for
the future and now have the daunting task of finding the funds
for our ambitious five year project. Please consider helping us
as we transition into a new era.
Photo: Zack Hodges
30
31

Muckenthaler Annual Report – PDF digital version

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