December / January 2011-2012 - Advertising/Communications Times

Transcription

December / January 2011-2012 - Advertising/Communications Times
PRSRT STD
US Postage
PAID
Permit #58
Bellmawr, NJ
THE PHILADELPHIA REGIONAL
Volume #35, Issue #5
November/December 2011
Abe S. Rosen
PR Executive/
Reporter
Abe S. Rosen, public relations executive and newspaper
reporter recently died. He was 94.
Mr. Rosen died Sunday,
October 2, 2011 from congestive heart failure at Abington
Memorial Hospital.
Mr. Rosen, born in W.
Philadelphia, was a graduate
of Overbrook High School. He
also attended Temple University for two years.
In 1935 Mr. Rosen started
his career as a teenage sports
reporter at the Evening Public
Ledger, working there until they
closed in 1942. He then became
a interim financial editor and
copy editor at the Philadelphia
Record from 1943 until 1944.
From 1944 until 1946, Mr.
Rosen served in the Army as an
agent with its Criminal Investigation Division. A 1978 Inquirer
story reported that he was also
editor in Shanghai of the China
edition of the Stars and Stripes
military newspaper.
Mr. Rosen worked for two
PR firms, Adelphia Associates
and Wolfson Enterprises, from
1947 until 1953.
As stated by his daughter,
the highlight of Mr. Rosen’’s career was when he served as
deputy to Frederic R. Mann,
City Representative, in the late
1950s and the early 1960s.
Before serving as a Philadelphia city representative and
director of commerce from 1966
until 1968, Mr. Rosen was vice
president of public relations at
the firm, Al Paul Lefton.
Mr. Rosen was president
of the Philadelphia and Convention Bureau (which was the
agency’’s name at that time)
from January 1968 until September 1970.
In 1970, Mr. Rosen cofounded with Allen Sommers,
Sommers-Rosen, a public relations firm, and then in 1983
he cofounded the RosenCoren Agency, where he was
active until recently.
Mr. Rosen was named the
Philadelphia Public Relations
Association Hall of Fame in
1988. He was also a member
of the Public Relations Society
of America.
Mr. Rosen is survived by
his daughters, Irene Garber
and Ellen Coren; four grandchildren; and many greatgrandchildren. Bonnie, his
wife, died in 1990.
BUSINESS/MARKETING MONTHLY
The longest established business-to-business monthly newspaper for company owners
and executives in Philadelphia, Eastern Pennsylvania, New Jersey & Delaware ...
Mailed direct to buyers of business services & products
29 Bala Avenue, Suite 114, Bala Cynwyd, PA 19004
© 2011 Advertising/Communications Times $4.00
Founded July, 1976
on the 200th Anniversary
of the United States of America
Popular ACT Card Exchange WHAT Happened At WHAT-AM
A Good Buy & A Good Bye
Set for Feb. 21, Radnor Hotel
One of the Greater Philadelphia area’’s largest attendee executive networking and card exchange events will next be held
February 21, 2012.
Produced by the events
planning division of ACT, 29 Bala
Ave., Ste. 114, Bala Cynwyd, PA
19004. Ph: 484-562-0063; email:
[email protected] , it will be
at the prestigious Radnor Hotel,
591 E.Lancaster Ave., St. David’’s
PA, from 4:45 PM to 7:15 PM.
Admission is free, with a
business card.
ACT’’s last networking event
aboard the ““Spirit of Philadelphia””, had 468 registered guests.
There is free parking
Complimentary Hors D’’
oeuvres and complimentary nonalcoholic drinks are provided.
Host/sponsors, to date, include:
Continued on page 3
AT ACT NETWORKING EVENT
representing MMA/Model Management Agency, will be Melissa
N. She is featured in a variety
of print and TV ads. The ACTproduced event will be Feb. 21,
2012, 4:45PM to 7:15PM, at the
Radnor Hotel, St. David’’s. Call
484-562-0063 for information.
NEW LOCATION, MARCH 7
FOR AREA ADVERTISING
& BUSINESS SHOW
The new Main Line PA area
site for the Philadelphia Advertising & Business Show is already
attracting a variety of exhibitors
and new attendee buyers.
By enlarging its business
base to the rich & growing area
of Montgomery,Chester, & Delaware counties —— and includes
the many Philadelphia & area
buyers, who have been attending annually for many years ——
show producers anticipate a record number of buyers.
The new location is inside
the Villanova Conference Center,
601 County Line Rd., Radnor, PA.
The show will be March 7,
2012, from 9 AM to 4:30 PM.
The Philadelphia Advertising
& Business Show has a history of
over 37 consecutive years.
The event is a direct sales
show, with exhibitors showing and offering their services
and products to the buyers who
come to the show to meet, learn
—— and purchase.
Buyers that flock to the
show typically are from mediumsized companies.
““It’’s where buyers come to
meet companies that can provide
income-producing ideas, services
and supplies””, Joe Ball, show
founder and producer, reports.
Many exhibitors give information and demonstrations on
new technologies, services and
products. They also offer complimentary samples and special
cost-saving introductory specials.
To attend this marketplace
—— where buyers meet sellers ——
contact the Philadelphia Advertising & Business Show at 29 Bala
Ave., Ste. 114, Bala Cynwyd, PA l
9004; Tel: 484-562-0063, E-Mail:
[email protected];
Web:
Continued on page 3
The management company
that formerly ran WHAT-1340AM, 25
Bala Ave., Ste. 114, Bala Cynwyd,
PA 19004 possibly experienced a
major financial loss recently, when
the long-time Philadelphia-region
radio station was sold.
The buyer, a former Philadelphia City Solicitor, and attorney, Ken Trujillo, told Philadelphia
Inquirer columnist Joseph N.
DiStefana (215-854-5194/JoeD@
phillynews.com) that the purchase
price was ““less than the $5 million
paid by previous owner.””
The management company
for the seller was Mrash Hawk
Capital Management, LLC, 4000
Chemical Road, Plymouth Meeting, PA (484-534-2613).
The firms Brian A. Piacentino, a senior analyst, had been the
management company’’s handson representative at WHAT-AM.
At that time the station’’s
program format was ““The Greatest Music of All Time””.
There were also brokered
programs, including ACT’’s radio
division’’s ““The Business of Sports””
Weekly, hour-long interview show.
Trujillo has made programming at WHAT-1340AM all Spanish language. He calls it ““El Zol””.
The station continues to operate from its former facilities.
At one time WHAT-AM featured programming aimed at
Philadelphia’’s African-American
community. Star broadcasters
there included Mary Mason and
Georgie Wood.
Trujillo reported the new
owners have hired from Telemundo, the Spanish TV network, Uriel
Rendon to manage the station.
Trujillo also said ““We’’re improving the signal””.
The goal is to reach Latinos
throughout Philadelphia plus Chester County and into Delaware.
Trujillo is President of the
Board of Directors of the Greater
Philadelphia Hispanic Chamber
of Commerce.
His law offices, Trujillo, Rodriguez & Richards, LLC are at
1717 Arch St., Phila., PA 19103.
Broadcast Pioneers
Signal 50th Year
The Broadcast Pioneers of
Philadelphia marked the organizations 50th year at a recent
luncheon.
The luncheon also served as
a memorial tribute to the late Jim
O’’Brien, a TV-6 iconic weatherman on-air reporter, and game
show host (““Dialing For Dollars””).
Steve Levy, a personal, longtime friend of Mr. O’’Brien, and a
former Philadelphia TV-6 and TV10 news anchor, served as emcee.
Joining the tribute were:
„ Tom Burton, formerly of the
WFIL Radio, Famous 56 Prize
Patrol.
„ Marc Howard, former co-anchor
with O’’Brien on Action News.
„ Lisa Thomas-Laury, anchor and
reporter for 6ABC ““Action News””.
„ Carter Merbreier, that rascally ol’’
Captain himself, Captain Noah.
„ Art Moore, Program VP for
WABC-TV/producer of ““Regis
& Kelly””.
„ Scott Palmer, PR Director for
Continued on page 5
Lane vs. Mendte & CBS
They Keep Making News
A Philadelphia courtroom will be the site for the tabloid-rich
story subjects to emanate from the upcoming trial of TV-3’’s former
co-anchors Alycia Lane vs. Larry Mendte and CBS.
There was legal wrangling over whether the trial should be in
New York City, or Philadelphia. Philadelphia has won. (?)
Larry Mendte
Alycia Lane
The Pennsylvania State Supreme Court ruled in late October
that the case would be tried here. It is a civil suit.
There was a criminal case in 2008, where Mendte pleaded guilty to intrusion of Lane’’s e-mails. He
was sentenced to house arrest for six months, and probation.
Lane’’s charges against CBS allege they failed to follow-up when she reported to management that
someone had entered and was disseminating messages and photos from her e-mail.
Former Journal Register Building Sold ~ see page 5
Page 2
Advertising/Communications Times
November/December 2011
The Adv. Ghost and Future of Christmases
By Mike Mallowe
My mother, Anna, began
preparing for Christmas right after Labor Day. With her, it was
always a labor of love. She kept
her decorations ready for action,
and within reach throughout the
entire year.
I’’ve never met a single businessperson who couldn’’t learn
something from her.
She loved the Christmas
show at Wanamakers and the
old-fashioned customer service
and salesmanship at Strawbridges. She would never surrender her traditions, but she
always looked for the newest
thing, the best deal and the latest information. Anna expected
change and innovation for the
holidays.
She consumed news and
advertising.
She could spot a bargain
and spot a phony even more
quickly. I only wish that most
retailers now preparing for what
they fear will be a very tough
Christmas season had half of
her sagacity and energy.
My mother never sat in front
of a computer at home; in work
she still typed on a big old IBM
Selectric that she could pretty
much over-haul at her desk, like
a Cuban auto mechanic working
on an ancient Buick.
Yet, she clearly understood
the essence of current marketing: if the customer can’’t get to
the product, then bring that product to the customer.
To put it another way –– customize and improvise.
After a certain point, Anna,
who had only briey driven a car
in her life, couldn’’t get around. It
happens to everybody.
But, Anna had no intention of
letting that stop her from missing
Christmas, birthdays and other
important family celebrations.
Once it became too difcult for
her to use SEPTA –– which she
used like a champ –– she resorted
to our most primitive form of online shopping: catalogue shopping.
It wasn’’t what she wanted
to do and it robbed her of that
pulse-quickening retail experience that she adored, ghting
her way through the crowds in
the holiday stores. But, indomitable little lady that she was, she
learned to adapt.
For her, the catalogue season began well before Halloween. The mailmen must have
hated her house because almost every day a small handful
of catalogues were delivered.
Her tastes were varied: toys,
clothes, household items, shoes,
extra-large sizes (for me), candy,
steaks and chops, books, home
remedies, religious items. She
knew them all. There could not
have been many mailing lists
that she wasn’’t on.
And, she used her telephone. She negotiated; tried to
get free shipping; faster shipping; extra deals for jumbo purchases. She truly loved her sons
and her grandchildren and great-
grandchildren and used every
dime she could get her hands on
to show it.
Cyber Monday might have
been lost on Anna, but she truly
appreciated Black Friday. As we
all know, the holiday retail and
advertising world has undergone
its own revolutions.
If you are still waiting for
them to come into your store or
place of business, forget it.
Online Advertising:
Dynamic
This new world has many
jarring realities, none as obvious
as the dynamic impact of online
advertising. Making money on
the web can still be tricky, but
using web-based advertising to
send customers to your business can work for almost anyone, given the right mixture of
message and placement.
If you haven’’t yet experimented with web-based advertising, don’’t put it off any longer.
In October, Ad Age magazine
sent a very clear signal about
the viability and vitality of internet advertising:
““The Interactive Advertising Bureau reports that
online advertising grew by 23%
during the rst half of this year,
well ahead of the 3% growth
reported for all measured media. Both search (+31%) and
display-related (+27%) advertising registered impressive gains.
Research by comScore shows
that consumer packaged-goods
are beginning to use digital as
Have
available at your business or organization.
As a free service to your visitors and personnel,
will provide current issues Free.
To accept, e-mail to: [email protected].
Let us know number you will make available.
www.PhillyBizMedia.com
a substitute for print to communicate price and promotion messages.””
However……
I will probably never be sold
on the concept that online advertising can ever truly take the
place of print advertising.
However, a strategy that
relies on both online and print,
especially during the current,
intense pre-Christmas season
seems like a win-win for just
about any kind of business.
In the meantime, it might
also be time for you to deal with
some additional realities of this
coming Christmas and all the
Christmases to follow:
Ideas
The Value-added Retailer:
Your stores have to offer more.
Personal shopping services for high-end places like
ne jewelers was a great idea
when it was rst introduced several years ago. Now, it’’s mandatory. The same goes for fashion
shows, top shelf refreshments
and after-hours shopping for especially good customers.
Social Media Tie-ins: It’’s all
about the coupons and the deep
discounts now, especially on the
internet.
If you can’’t get a deal with
something like Living Social or
Groupon, then try to make the
next best arrangement that you
can.
Lay-Away Is Back: For a few
smart businesspeople, it never
went away, it just wasn’’t pushed
that much. This year could be
the worst Christmas season
since the Depression. Even your
reliable customers are going to
need some form of lay-away because they can’’t count on a big
–– or any size –– Christmas bonus.
Work with them and get the word
out as early as you can that layaway is back.
Free Shipping is Almost
Continued on next page
Advertising
Mike Mallowe
™™™™™™
ConsultMallowe, Inc.
WHO: Mike Mallowe, an award-winning journalist, author, editor, educator
and communications miracle-worker.
WHAT: ConsultMallowe, Inc. Full
Service Communications and Editorial
Consulting –– Writing, Editing,
Speeches, Strategic Design, Media
Relations, Internet Content, Crisis
Communications, Annual Reports,
Ghost Writing, and Resume help.
WHEN: 24/7/365, the 24-hour news &
information cycle is only our first shift.
WHERE: We are available in person,
at your location; online, anywhere;
and our team is bi-coastal, San Diego
and Philadelphia.
WHY: Great writing means everything.
HOW: We handle a limited schedule
of clients; we work within your budget.
We outsource nothing. We use no
templates; every job is different and
every need individual.
Sample what we can do at
consultmallowe.com or examiner.com
(Philadelphia public policy)
Email us at
[email protected]
Call us at 610-353-3259
Mike Mallowe
™™™™™™
Communications Times
Volume 35, #5
November/December, 2011
29 Bala Avenue, Suite 114
Bala Cynwyd, PA 19004
Phone: (484) 562-0067 •• Fax: (484) 562-0068
Email: [email protected]
Website: www.PhillyBizMedia.com
Advertising/CommunicationsTimes is an independent monthly
newspaper published by Advertising/Communications Times, Inc.,
Joseph H. Ball, President.
© Copyright 2011 by Advertising/Communications Times, Inc.
All rights reserved. The contents of this publication may not be
reproduced in whole or in part without written consent of the
copyright owner.
Periodicals postage paid at Philadelphia, PA
SUBMISSIONS –– Unsolicited submissions are welcome and invited. However, they will not be returned unless accompanied
by a self-addressed stamped envelope.
ADVERTISING –– For display and classified advertising rates
and information call (484) 562-0063.
SUBSCRIPTIONS cost $39 per year. Send check or money
order to Advertising/Communications Times, 29 Bala Avenue,
Suite 114, Bala Cynwyd, PA 19004.
Digital Pre-Press Production .................................. John Paone
Office Manager ............................................Kathleen Newmiller
Executive Assistant...................................................Elena Cruz
Publisher/Executive Editor.................................. Joseph H. Ball
Contributing Writers ................. Nathan Lerner, Bonnie Squires,
Mike Mallowe
THE PHILADELPHIA REGIONAL BUSINESS/MARKETING MONTHLY
November/December 2011
Adv. Show
Continued from page 1
www.PhillyBizMedia.com.
Those firms wishing to have
a direct sales area at the event
should contact the show producers at ACT, Inc. at 484-562-0063,
or email to [email protected].
Those wanting courtesy admissions passes should use the
same contact information.
Additional information at
www.PhillyBizMedia.com.
The show’’s slogan s ““Bringing Buyers & Sellers together””
—— and it does.
ADV. SHOW GREETERS Elise C. (L) and Sheila F. (R) will be at the
booth/exhibit of MMA/Model Management Agency (215-752-8603)
during the Philadelphia Advertising & Business Show, to be held
March 7, 2012, at the Radnor Hotel. Elise has been in fashion, print
and runway showings internationally. Sheila is booked into local print
and television spots.
Card Exchange
Continued from page 1
Comcast Business Services
(215-642-6474)
Model Management Agency
(215-752-8603)
Barter Depot
(732-833-2273)
ITEX
(888-401-1860)
ACT
(484-562-0063)
Villanova U. Conference Center
(610-523-1763)
NEW TWIST
In attendance will be former
and current staff members, clients and suppliers of American
Advertising Services, 29 Bala
Mallowe
Continued from previous page
Mandatory: If a huge percentage
of your business has shifted to
the online shopper, congratulations. Now, work at keeping that
shopper by offering some kind of
free, or almost free, shipping as
the days before Christmas dwindle down.
Appeal to Ethical, Conscientious Consumers: The younger
and better-educated your customers, the more likely they are
to be very aware of companies
that are branded as socially-conscious and earth-friendly.
If you were too busy to show
up for that class do some homework fast. Make a big, visible donation to a local charity, farm-tomarket co-op, or environmental
group. Believe this –– people will
denitely notice, whether they
mention it to you, or not.
Page 3
Advertising/Communications Times
Area Skin Care Mfg. Gains Nat’’l Recognition For
Anti-Aging Serum From Swiss Apple Stem Cells
A local skin care manufacturing company has developed,
and released, a new skin-rejuvenating serum that can help combat skin aging.
And, its source comes from
Swiss Apple Stem Cells.
It is being produced by Haddonfield, N.J.’’s Reviva Labs,
a 38-year-old area firm with a
history of developing anti-aging
breakthrough products.
Wide Coverage
The
anti-aging
breakthrough, especially from such a
universal base, has brought attention to Reviva Labs from both
local and national news sources.
KYW radio featured the
product on news cast every 90
minutes, for a full day.
Skin care publications nationally have reported on it.
Bloggers on the Internet are
passing along word, worldwide.
Incidentally, Reviva Labs
president, Steve Strassler was
Ave., Ste. 114, Bala Cynwyd, PA
(ph: 484-562-0060 web: www.
PhillyBizMedia.com. ). They will
be present to mark the ad agency’’s 55th year in business.
The ad agency, originated
in 1956 by Joseph Ball, shortly
after he left the Philadelphia Inquirer, where he started as a
17-year-old copy boy at the City
Desk, in the News Department.
Over the years the firm has
added divisions to its base advertising, public relations and newspublicity services. They Include:
…… An event planning & production company, ““Whims for
Rent.
……The Philadelphia Speakers Bureau.
……Radio Business Interview
Shows
……An internet marketing
section for businesses.
Ball also is a published newspaper & blog columnist. He tends
to write ““folksy”” pieces threaded
with advice, based on lifetime experiences.
His favorite advice to young
people is to remember three words
: ““Persevere””, ““Persevere””, ““Persevere””.
To be a sponsor, or attendee,
contact ACT, 29 Bala Ave., Ste. 114,
Bala Cynwyd, PA l9004, Tel: 484-5620063; email: [email protected];
Web: www.PhillyBizMedia.com.
Hire Enough Help for
the Holidays: It’’s tough enough
to get a customer to walk through
your door. Once you succeed in
doing that don’’t make the mistake
of keeping them waiting too long.
You can’’t just abandon it
and you can’’t risk cutting back
on it to the point of no return. Our
economy is based on consumer
spending –– driven by advertising.
Bite the bullet and hire
enough temporary help to get
through the Christmas, New
Year and even Valentine’’s Day
winter season. Whether they are
shopping on the internet, or not,
they will be used to near instantaneous feed-back. Don’’t disappoint potential customers.
cells, bringing ““new life”” and energy to the epidermis.
All skin types can improve
from the host properties of the
Swiss apple stem cells, Reviva
Labs research reports.
Personages Using
A MAJOR SKIN CARE DISCOVERY by this area’’s Reviva Labs,
Haddonfield, N.J., comes from, of
all things, the stem cells from Swiss
apples. The product is shown here
by model Amanda Hornberger
with, of course, an apple.
a local ad/marketing executive,
who became one of America’’s first
male Aestheticians 40 years ago.
Reviva’’s ““Stem Cell Booster
Serum”” has its origin in Switzerland.
Scientists there extracted
stem cells from the rare Uttwiler
Spatlauber Swiss apple which
stimulate the skin’’s epidermal
You all know what has to be
done. Just get busy and keep
working.
Figure Out Some Kind of
Advertising You Can Afford: The
one thing you denitely do not
want to do now is burrow into
your lair like a hibernating bear
and try to sit tight for the winter.
You need to get your message
out; keep reinforcing it and nd
clever new ways to connect with
your customer base.
This is called advertising.
THE PHILADELPHIA REGIONAL BUSINESS/MARKETING MONTHLY
Michelle Obama, first lady of
the U.S. and a lifestyle icon, has
been reported in Vogue Magazine
as using a Swiss apple serum.
Additionally, movie stars such as
Gwyneth Paltrow and Julianne
Moore are also reported as using
anti-aging products that contain
the Swiss apple stem cells that
help keep wrinkles at bay.
The product is available in
Philadelphia area outlets such as
Beauty Land and Pickwick Pharmacy, Philadelphia, Image Beauty
Supply, Marlton, N.J., and Cherry
Hill Beauty Supply, Cherry Hill.
It can also be obtained direct
from Reviva Labs website, www.
RevivaLabs.com, or by calling
1-800-257-7774.
Page 4
Advertising/Communications Times
November/December 2011
Imagine —— the perfect setting . . . .
14026 sq. ft.
23 meeting rooms
Historic mansion
58 guest rooms
Onsite recreation
Dining room & lounge
30 minutes from Philadelphia
International Airport
Full Service Conference Center
Daily and Complete Meeting Packages
Full Catering Capabilities
Private Dining Room
Traditional Afternoon Tea
Spectacular Sunday Brunch
Weddings
601 County Line Road, Radnor, PA 19087
610.523.1776 · www.acc-villanovaconferenccenter.com · Radnor, PA
THE PHILADELPHIA REGIONAL BUSINESS/MARKETING MONTHLY
November/December 2011
Page 5
Advertising/Communications Times
Former Journal Register Bldg.
Sold After 2-year Vacancy
Senior Living
Execs Named
Linda Elamjian has been named director of marketing and sales at
the new senior living facility, Symphony Square, Bala Cynwyd (1-800395-2590).
The announcement was made by Jody Gross, executive director.
Elamjian formerly was director of community relations, at a local
Sunrise Senior Living facility.
Gross has 25 years experience in administrating senior living
communities. She is also a licensed nursing home administrator.
The former home of the Suburban & Wayne Times newspaper is soon to become an office
building with retail outlets and
restaurants.
Located on North Wayne
Avenue in Wayne, PA the three
story building has been shut for
about two years following the
parent co, Journal Register Co.,
moving out.
The Journal Register Co.,
about that time was in bankruptcy.
It has since reorganized.
The publication is currently
located at 311 East Lancaster
Ave., Ardmore, PA 19003.
Pioneers
Continued from page 1
the Phils and former sports guy
at WPVI.
„ Glenn Schwartz, NBC 10 Chief
Meteorologist & O’’Brien intern.
The Broadcast Pioneers of
Philadelphia membership is open
to those who have been associated with broadcasting or communications for 10 years or more.
In addition to luncheon
meetings, the Broadcast Pioneers hosts educational seminars, awards scholarships to
outstanding undergraduate students studying communications
at local colleges.
For information, contact Jerry
Klein at 856-866-0411.
THE PHILADELPHIA REGIONAL BUSINESS/MARKETING MONTHLY
A lead lender for the new
owners of the building is First
Priority Bank of Malvern. About
3.5 million has been used, according to a press report, to buy
and refurbish the building.
A photography studio chain,
and Bravo Group, a marketing
firm, are listed as new tenants.
Page 6
Advertising/Communications Times
THE PHILADELPHIA REGIONAL BUSINESS/MARKETING MONTHLY
November/December 2011
November/December 2011
Page 7
Advertising/Communications Times
LAWSUITS
Suits Brought
The plaintiffs name appears rst
in capital letters, followed by
the name of the defendant, the
nature of the suit, the number
and the date.
Accuracy of the entries is not
guaranteed.
PHILADELPHIA
SUITS BROUGHT
Commonwealth Of PA Department Of Revenue Bureau Co.
vs. Phoenix Lithographing Corp.,
dept. of revenue/personal income
tax, case #11-0800764, 08/03/11
Carl Greene vs. Philadelphia
Media Network Inc./Philadelphia
Media Network (Newspapers),
libel/slander/misrepresent,
case #11-0901223, 09/14/11
Commonwealth Of PA
Department Of Revenue Bureau
Co. vs. National A1 Advertising
Inc., dept. of revenue/personal
tax, case #11-0800910, 08/04/11
Commonwealth Of PA Department Of Revenue Bureau
Co. vs. Robert Gerstle/Insight
Promotional Marketing Inc., dept
of revenue/personal income tax,
case#11-0901154, 09/14/11
CHESTER COUNTY
SUITS BROUGHT
Bengal Converting Services Inc.
vs. Dual Printing Inc., contracts,
case #11-0804770, 09/01/11
De Lage Landen Financial
Services Inc. vs. Best Printing
& Duplicating Co. Inc., contract,
case #2011-08986-CT, 08/15/11
Resource Alliance LLC vs.
Bartash Printing Inc., contracts,
case #11-0901198, 09/14/11
Elite Creations vs. Milner
Marketing, debt collection, case
#2011-08999-CT, 08/15/11
CAMDEN COUNTY
SUITS BROUGHT
MONTGOMERY COUNTY
SUITS BROUGHT
AFL Quality Inc. t/a AFL Web
Printing vs. Empire Publishing &
Printing Corp. dba Long Island
Jewish World, contract, case #L4129-11, 08/17/11
Xpedx vs. Printing Images Corp.,
(no Type shown), case #201125933, 09/15/11
Wells Fargo Bank NA vs. Excel
Graphics/Dennis DeMaria, contract, case #L-4576-11, 09/12/11
Cape Bank vs. C&B Graphics
Inc./702 King Avenue LLC/R&B
Bindery Inc./WAE Corp. t/a
Digital Relief/William A. Eacchus/
Sandra L. Eacchus, contract,
case #L-4619-11, 09/14/11
ATTN: LAW FIRMS
This Page Is Read Monthly By Businesses Using Attorneys.
Have Your Message Here.
Call: (484) 562-0063
THE PHILADELPHIA REGIONAL BUSINESS/MARKETING MONTHLY
MONTGOMERY COUNTY
FEDERAL TAX LIENS
Snellbaker Printing Inc./Joseph
Snellbaker, 128 S. Keswick Ave.,
Glenside 19038, $54,945, case
#2011-71665, 08/29/11
PHILADELPHIA
COURT JUDGMENTS
City of Philadelphia vs. Voice
Print Inc., $13,163, plaintiff, case
#11-0804110, 08/30/11
City of Philadelphia vs.
Strassheim Printing Co. Inc./
Strassheim Printing Co. Inc.,
$11,435, plaintiff, case #060101007, 09/30/11
CHESTER COUNTY
COURT JUDGMENTS
Supermedia LLC fka Idearc
Media LLC vs. Tri-State Waste
& Recycling Inc., $121, 144,
plaintiff, case #11-0500403,
09/15/11
Page 8
Advertising/Communications Times
November/December 2011
Media Related Alumni
Of Temple U. Honored
The School of Communications and Theater at Temple University recently inducted into their
Hall of Fame five new honorees.
The ceremonies took place
at a huge luncheon in Mitten Hall
billed as the ““Lew Klein Alumni in
the Media and Excellence in the
Media.””
Those honored were:
……Kal Rudman, Founder, Friday
Morning Quarterback.
……Bill Conlin, Sports Columnist,
Philadelphia Daily News.
……Clifford Schwartz, Production Supervisor, Disney Theatrical
Group.
……Jane Brodsky Altschuler,
Owner, Jane Altschuler Productions.
……Leslie Esdaile Banks, Author.
Charles
Osgood,
CBS
News Sunday Morning anchor,
was also inducted, and was introduced by Chris May, Co-anchor, CBS3’’s Eyewitness News.
The awards were established
through the generosity of H.F.
(Gerry) and Marguerite Lenfest
and the Annenberg Foundation.
Sponsorships and gifts from
the event benefit the school’’s
students with scholarships.
CBS RADIO EXECUTIVE Marc Rayfield (R) attended the Alumni in the Media Awards luncheon at Temple
University, accompanied by his mother, Joan Rayfield, long-time area advertising professional. Also pictured
is Joe Ball, president/founder of American Advertising Services, where Joan, at one time worked. With Ball
is his wife, Sandy.
Cutline: (L-R) School of Communications and Theater Interim Dean Thomas L. Jacobson; broadcasting
pioneer Kal Rudman; CBS News Sunday Morning Anchor Charles Osgood and Lew Klein. Rudman was one
of five recipients of the 2011 Alumni in the Media Award. Mr. Osgood was the recipient of the Excellence in
the Media Award.
Photo Credit: Joseph V. Labolito/Temple University.
THE PHILADELPHIA REGIONAL BUSINESS/MARKETING MONTHLY
November/December 2011
Page 9
Advertising/Communications Times
Written While Waiting for The Podiatrist,
The Opthalmologist, or Was It The Dentist?
By Joe Ball
Recently, she told me a story related to her by the daugh-
I’’m a senior citizen in age,
not in activities.
I think I’’m one of those who
t the expression, ““The senior
citizens of today often are like the
middle-aged of 20 years ago.””
It’’s good to think that. ““Because I t it.””
My wife, Sandy, tells me,
however, should I be asked
““How old are you?,”” to just say,”” I
don’’t give my age.””
““People will see you differently if you do,”” she adds.
ter of a 90-year-old, Main Line
woman .
This lady for years played
bridge weekly with the same group.
Age never came up. She
was one of them.
On her 90th birthday, her
daughter thought it would be
nice to have a birthday party for
her —— and invite her long-time
bridge friends.
She did.
It was the rst time her afternoon social group learned of
her age.
All of a sudden, she was
cut-off from the group.
They felt she was too old.
~~~
On the other hand, one of
our free-lance writers, Bonnie
Squires, has a mother 95-years
old.
She thinks young. She
gets around as she wants. She
is quick witted, up on current
events, and even prides herself
telling off- color jokes.
She’’s young.
I’’ve met her many times.
She is a delightful, up-to-date
dinner companion, with an opinion on mostly everything.
She is a treasure.
~~~
Yes, advancing years bring
declining abilities in many cases.
Sad. True.
On a personal basis when
I reached the age of 60 I made
resolutions to do things I don’’t
like —— Like. Example: exercise.
And to do things I do like ——
laugh. A lot.
Youth To Aid Older Execs
Re: Web Sales
A team of young marketing
personnel has been put together to
especially aid area business owners and entrepreneurs over the age
of 50 who have limited knowledge
of how to benefit from the Internet.
The group has been assembled by American Advertising Services, one of this region
longest-established advertising
and public relations firms.
““American has worked for
small and medium-sized enterprises in Philadelphia and surrounding areas for 55 years, ““Joe
Ball, founder and president, said.
““We are familiar with ever
changing methods, and strive to
keep clients up-to-date on opportunities””.
The team includes:
……Elena Cruz
……Eric Rosenbaum
……Amanda Hornberger
……Abigail Camilo
They are available to answer
questions, and give direction on a
wide variety of web development,
search engine marketing, social
network messages and other ecommerce opportunities.
Courtesy Input
Their first conversations, by
e-mail, telephone or face-to-face
are free.
Reach them at American
Advertising Services, 29 Bala
Ave., Ste. 114, Bala Cynwyd, or
at [email protected], or
call 484-562-0060.
THE PHILADELPHIA REGIONAL BUSINESS/MARKETING MONTHLY
Joe Ball
I also am fortunate in enjoying
my work. I tell people, ““I haven’’t
worked in 50 years.”” It’’s true.
That’’s because everyday is
different. Different challenges.
Different assignments. Different
people.
So, what is the bottom line,
summary of this note?
I don’’t know.
Hey, is that an indication of
being a senior citizen?
Page 10
Advertising/Communications Times
November/December 2011
Guide to Executive Living Presents
DINING OUT
Yang-ming Delivers
Award-Worthy Fare
By: Bonnie Squires
Yangming, (1051 Conestoga Rd., Bryn Mawr, PA 19010),
is usually the restaurant for special events. Every Mother’’s Day,
my brother takes my mother
there for a fabulous dinner, and
she loves the long-stemmed
rose which each female guest
receives that night
On Christmas Eve, if the holiday is not yours and you want to
go out for dinner, Yangming will
always be open for your pleasure.
And some years ago, my friends
gave me a bridal shower there
which was deluxe and delightful.
Since reading about Yangming’’s recently having been
named ““Best Chinese Restaurant in America””, and seeing the
place highlighted on the CBS
““Sunday Morning”” show, it was
time to go there on just any old
night, not just a special occasion.
So four of us set out to the Bryn
Mawr elegant eating establishment, and we were greeted by
owner Michael Wei.
He proudly pointed out his
wall of commendation plaques.
It included the most recent
award which was received in a
San Francisco ceremony, which
joined a Zagat plaque and many
other awards.
I always enjoy a restaurant,
regardless of the cuisine, which
has white linen tablecloths and
a live spray of flowers in a vase.
Beautiful artwork, dimmed lighting at night, candles on the tables,
all set the mood for an enjoyable
dinner, even before you begin to
peruse the very extensive menu.
Wei instructed his waiter, Eddy,
to inform the chef to prepare
platters of assorted appetizers
for us. So all we had to do was
to order our main platter. The
menu is extensive.
There is a meat section, a
poultry section, a seafood section, a lo mein section, a pasta
and rice section, and a vegetable
section to the menu. Plus salads,
soups, fried rice choices and a
““miscellaneous”” section.
When the appetizers were
served, each of us receiving five
or six samples on a white china
plate, we began eating with gusto.
For me, the pear salad, the lamb
dumplings, the vegetarian spring
roll and the chicken sattay were
scrumptious. For my dining companions, the biggest hit was the
shrimp with walnuts. (Since we
were given so many appetizers,
some of which were not even on
the menu, all I can tell you about
price is that the menu appetizers
ranged from $4.50 for Chinese
pizza to $7.95 for Tri-mushroom
dumplings, $9.50 for shrimp in
phyllo dough, and $10.95 for
golden crabmeat purse.)
The main platters we ordered
included Golden Asian spicerubbed rack of lamb ($26.75); half
a Peking duck ($18.75), pancakes
with tender duck at tableside;
shrimp and scallops with vegetables ($16.95); and shrimp with
honey walnuts ($17.95).
The appetizers had been so
filling that none of us was able to
finish off the big platters. So we
asked Eddy to pack up each of our
leftovers, which fed us for a day or
two after this memorable dinner.
We barely had room for a
coule of chocolate ice creams,
which we shared, and a gorgeous cake slice (which we
could not finish).
There were several private
rooms with celebrations and dinner meetings going on at each
end of the main dining room, and
everyone seemed to be enjoying
the food and the service.
Wei owns three other Chinese
restaurants —— CinCin in Chestnut
Hill, Nectar in Berwyn, and Mandarin Garden in Willow Grove.
For reservations call 610-5273200. Free parking on premises.
Yang Ming restaurant owner Michael Wei points proudly to his Number
1 ranking.
Photo credit: Bonnie Squires
Visit our blog at ZZZ3KLOO\%L]0HGLDFRP
THE PHILADELPHIA REGIONAL BUSINESS/MARKETING MONTHLY
November/December 2011
Page 11
Advertising/Communications Times
Guide to Executive Living Presents
DINING OUT
V.I.P at Generations Restaurant
A special luncheon for business leaders in a position to bring groups
to Generations Restaurant was hosted recently by Generation’’s
co-owner Mihales Karasavas. Among those attending was V.I.P.
Magazine publisher Joanmarie Reisen (r) and Eleni Karakasidis
(127 Common Court, Chaddsford, PA 19317; Tel.: 610-558-0099;
E-Mail: [email protected]). Generations has created new
menus keyed to the visiting groups. For additional information contact Generations Restaurant at 9 State Rd., Media, PA 19063; Tel.:
610-565-8212; E-Mail: [email protected].
Have An Idea That Benefits
Area Businesses?
E-Mail us at:
[email protected]
Visit our blog at ZZZ3KLOO\%L]0HGLDFRP
THE PHILADELPHIA REGIONAL BUSINESS/MARKETING MONTHLY
Page 12
Noble Net Media, at 1 Harned
Ave., Apt. C-6, Somerdale 08083
Chocolate Bar Studios, at 521
St. Lawrence Way, Furlong 18925
Williams 2.0, at 328 Carlisle
Court, Exton 19341
Rocky Photographer, at 3835
Olive St., Philadelphia 19104
American Print And Graphics
Inc., at One Woodhaven Dr.,
Ste. C, Bensalem 19020
Rosey Affairs LLC, at 1214 Stirling St., Coatesville 19320
Jax Solutions LLC, at 1633 Eldridge Dr., West Chester 19380
Amicus Voice LLC, at 4124
Fields Dr., Lafayette Hill 19444
Thinkative LLC, at 150 Main St.,
No. 110-C, Harleysville 19438
United Universal Studios Inc.,
at 5912 Haverford Ave., Philadelphia 19151
The Third Floor Screen LLC, at
4324 Tackawanna St., Ste. 2-M,
Philadelphia 19124
Miller Motorsports, at 21 Grand
Ave., Berlin 08009
Avericom, at 591 Sentinel Rd.,
Moorestown 08057
Print Envy, at 1202 Cove Point
Dr., Exton 19341
2H2, at 6635 McCallum St. No.,
B-410, Philadelphia 19119
Little Chair Printing, at 1231 N.
Hancock St., Philadelphia 19122
Glah Marketing Group LLC,
at 267 Sandy Way, Coatesville
19320
Advertising/Communications Times
November/December 2011
New Marketing-Related
Businesses
Zen Mind Consulting LLC, at
1500 Market St., Ste. 3500-E,
Philadelphia 19102
Jochas Photography, at 78
Greenwich Dr., Westampton
08060
On The Spot Memories, at 5106
Windward Lane, Bensalem 19020
Sunny72, at 21 Wilfred Dr.,
Yardley 19067
North West Renovations, at
110 Mulberry Dr., Southampton
18966
Afteractive LLC, at 115 Andorra
Glen Court, Lafayette Hill 19444
In Demand Media LLC, at 4603
Frankford Ave., Philadelphia
19124
Social Impact Studios, at 525
S. Fourth St. Studio 589, Philadelphia 19147
C.M. Brizzi Consulting LLC, at
1503 Grant Rd., Lansdale 19446
Cirrus Consulting LLC, at 435
Mennonite Rd., Collegeville 19426
Alternative Investment Media
Group LLC, at 5 Valley Square
Ste. 103/512 Township Line Rd.,
Blue Bell 19422
Loose Leaf Concepts LLC,
at 3303 Capri Dr., Philadelphia
19145
Money Mailer Of Upper
Bucks, at 5849 Village Lane,
Doylestown 18902
Classic Disc Jockey, at 7701
Oak Lane Rd., Cheltenham 19012
Ron Nuga, at 500 Office Center
Dr., Ste. 400, Fort Washington
19034
Inirgy Designs, at 1013 S. 46th
St., Philadelphia 19143
Philadelphia Independence, at
928 Morris St., Phila. 19148
The Thirteen Group Inc., at 201
Mill St., Bristol 19007
Wigedev LLC, at 2287 Seabird
Dr., Bristol 19007
Video Brewmaster LLC, at 675
E. Street Rd., Apt. 2217, Warminster 18974
Ease Forward LLC, at 2064 Valley Hill Rd., Malvern 19355
Bartides LLC, at 439 New Elm
St., Conshohocken 19428
The Good Life Films, at 211
Monroe St., Philadelphia 19147
BDJW LLC, at 3624 Creamery
Rd., Bensalem 19020
Beaulieu & Partners LLC, at 52
Kulp Rd. E., Chalfont 18914
Equitable Marketing LLC, at
447 Gateswood Dr., West Chester 19380
811 Consulting Group Inc., at 17
Westgate Circle, Malvern 19355
Tree Of Life Films LLC, at 2030
Jason Drive Unit A, Huntingdon
Valley 19006
Neighborhood Corkboard, at
2295 Chestnut Hill Rd., Pottstown 19465
Zeelotweb, at 10900 Bustleton
Ave., Apt. C-51, Phila. 19116
Grayah Group Communications, at 755 Bridge St., Spring
City 19475
Very Nice Design, at 1103 Snyder Ave., Philadelphia 19148
Liza Horwath Photography
LLC, at 474 Icedale Rd., Honey
Brook 19344
Chrissy Du Mire Photography,
at 729 Quarry Rd., Perkasie
18944
Global Fundraising, at 1341 N.
Delaware, Ste. 206, Philadelphia
19125
D.H. Marketing & Business
Consulting LLC, at 392 Hilltop
Rd., Paoli 19301
White Gate Media LLC, at 515
Pennsylvania Ave., Ste. 100,
Fort Washington 19034
Focusmx, at 182 Sunsetview
Dr., Doylestown 18901
Steven Decusatis Design LLC,
at 7829 Devon St., Philadelphia
19118
Life Cycle Creative LLC, at 377
Hermitage St., Philadelphia 19128
QTGraemes, at One Westwood
Place, Holland 18966
Tok2.Us LLC, at 211 Fitzwater
St., Philadelphia 19147
La Dolce Photography LLC, at
161 Leverington Ave, Ste. 104,
Philadelphia 19127
Premium Sports Marketing
LLC, at 2200 Flowing Springs
Rd., Chester Springs 19425
Ed Bassmaster Productions
LLC, at 10105 N. Canterbury
Rd., Philadelphia 19114
Snow Removal
t'VMMZ&RVJQQFE
t'VMMZ4UBGGFE
Dependable!
t$PNNFSDJBM
t*OTUJUVUJPOT
t*OEVTUSJBM
t"QBSUNFOUT
Free
Consultation
LOUGHROS POINT
LANDSCAPING
2515 Belmont Avenue
Ardmore, PA 19003
610-220-4142
email: [email protected]
www.loughrospoint.com
THE PHILADELPHIA REGIONAL BUSINESS/MARKETING MONTHLY
November/December 2011
Jeb Projects LLC, at 1054
Windy Knoll Rd., West Chester
19382
Seashore Enterprises LLC, at 45
Elmar Circle, Royersford 19468
Photography By Brian Patrick
LLC, at 1801 Butler Pike, Apt.
66, Conshohocken 19428
Carol M. Rosenbaum Productions LLC, at 421 E. Woodlawn
St., Philadelphia 19144
New Marketing-Related
Businesses
Veros Advisors, at 100 Shirley
Dr., Narberth 19072
WW Hospitality Services, at
1628 JFK Blvd., Fourth Fl., Philadelphia 19103
Cotriloza
Communications
LLC, at 5580 Pin Oak Dr.,
Doylestown 18902
Social Qi LLC, at 2922 Marlin
Rd./P.O. Box 726, Bryn Athyn
19009
AOC Brands LLC, at 444 N.
Fourth St., Unit 514, Phila. 19123
Sparklab Inc., at 809 Washington Crossing Rd., Newtown
18940
JCB Consulting LLC, at 5105
Pulaski Ave., Germantown 19144
TCP Printing Co. LLC, at 1735
Towne Dr., West Chester 19380
Global Spirits Travel LLC, at
1538 Pine St., Phila. 19102
Blackberg Associates LLC, at
233 Fitzwater St., Philadelphia
19147
Ignatiuz Technologies LLC,
at 282 Flagstone Rd., Chester
Springs 19425
Ella Ryan LLC, at 1508 Mt. Vernon St., Philadelphia 19130
Tensai Labs LLC, at 2611 S.
Fifth St., Philadelphia 19148
Page 13
Advertising/Communications Times
Sukkatash LLC, at 206 Greenfield Terrace, Ardmore 19003
RB70 Consulting LLC, at 602
Hoover Rd., Blue Bell 19422
AEP Media LLC, at 264 Anderson Rd., King of Prussia 19406
Holly Chantal And Associates
LLC, at 1100 S. Broad St., Apt.
202-C, Philadelphia 19146
Proforma Nation, at 34 Cornerstone Court, Doylestown 18901
Three Caps Production, at 522
Rolling Glen Dr., Horsham 19044
Lord Bush & Randolph, at 1502
Yerkes St., Philadelphia 19150
Marketing Conversions Inc.,
13015 Townsend Rd., Philadelphia 19154
BCM Media Co. Inc., at 309
W. Armstrong Dr., Fountainville
18923
Lindsay Docherty Photography LLC, at 5939 Drexel Rd.,
Philadelphia 19131
All Ages Productions LLC, at
1026 Arch St., Fl. 2, Phila. 19107
Divine Artistic United Society
LLC, at 1211 S. 17th St., Philadelphia 19146
Neighborhood Film Co. LLC,
at 1929 Sansom St., Unit 206,
Philadelphia 19146
Bluegrassrx.Com, at 161 Forge
Lane, Feasterville 19053
A-V Tributes, at 812 Goshen Rd.,
Ste. C-8, West Chester 19380
CASTING
The Right Talent
At The Right Price
Amanda Hornberger
•• PRINT ADVERTISING
•• BUSINESS EVENTS •• VIDEO PRESENTATIONS
•• COMMERCIALS •• MOVIES & THEATRICAL
•• TRADE SHOWS •• OFFICIAL GREETINGS
ALSO
SITE SELECTIONS... PROPS... CREWS
EASTERN U.S.
Shows/Trade Expositions
Centennials/Promotions
SHOW Public
PRODUCTIONS, Inc.
29 Bala Ave., Suite 114, Bala Cynwyd, PA 19004
Phone: (484) 562-0067 Fax: (484) 562-0068
e-mail: [email protected]
www.PhillyBizMedia.com
THE PHILADELPHIA REGIONAL BUSINESS/MARKETING MONTHLY
Page 14
Advertising/Communications Times
November/December 2011
Obits
Jack O’’Rourke
KYW Sports
Reporter
Jack O’’Rourke, a Veteran
sports reporter on KYW Newsradio, died recently. He was 80.
Mr. O’’Rourke, a resident of
East Norriton, grew up around
Boston and graduated from
Emerson College. Later he was
awarded a Ford Foundation to
study at Duke University.
Mr. O’’Rourke worked at
KYW two times during his extensive broadcasting career. From
1966 until 1969 Mr. O’’Rourke
was City Hall bureau chief and
anchor.
Then in 1969 Mr. O’’Rourke
joined NBC Radio in New York,
staying for 20 years.
From 1983 until 1989 he
was the radio network’’s executive sports producer, winning a
George Foster Peabody Award.
After Mr. O’’Rourke returned to Philadelphia in 1989
he worked part-time at WIP-AM,
while returning to KYW Radio
and the sports beat later in the
year.
During his KWY career, Mr.
O’’Rourke covered the 76ers,
and Flyers. Up until his death it
was said that Mr. O’’Rourke was
in ““retirement mode”” and so was
completing covering his 15th year
of the Phillies by covering weekend games.
William H. Cowper Direct Mail/
Print Co. Owner
William H. Cowper, owner of
Acme Addressing, Inc., recently
died. He was 90.
Mr. Cowper, born in Lockport, N.Y., was a graduate of
Lockport High School and Colgate University where he received his BA in Botany in 1942.
In 1968 he also earned an MBA
from George Washington University. Later Mr. Cowper attended the Industrial College of the
Armed Forces.
Mr. Cowper enlisted in the
U.S. Marines in 1942, rising to
the rank of Colonel during his
continuous active duty of 31
years.
After retiring from the Marine Corps., Colonel Cowper
bought Acme Addressing, Inc., a
printing and direct mail company
where he served as CEO and
President until 2007.
Mr. Cowper is survived
by his son, Greg and the late
Charles Cowper; daughter, Gayl
Howell; brothers, George and
the late Howard Cowper; sister,
Nancy Ronalter; four grandchildren; and four great grandchildren. Mr. Cowper is the beloved
husband of the late Ellen Elizabeth Cowper (nee Jones) and
Mary Ann Ross Cowper.
Phyllis Dubsky
Feldkamp
Bulletin Editor
Phyllis Dubsky Feldkamp,
style and fashion editor at the Bulletin, recently died. She was 96.
Mrs. Feldkamp, born in Chicago, went to Bryn Mawr College. She later worked for Elizabeth Hawes, fashion designer, in
New York City.
Mrs. Feldkamp was a reporter at the Philadelphia Record for two years. Then from
1944 until 1951, Mrs. Feldkamp
became a writer and researcher
at Life Magazine, which is where
she met Fred Feldkamp, Life editor, marrying in 1947.
Mrs. Feldkamp joined the
Bulletin in 1968 serving as style
and fashion editor for 14 years. In
1969 she won the Fashion Reporter of New York (Franny) Award.
When the Bulletin closed in 1982,
Mrs. Feldkamp became a special
consultant to the Philadelphia Museum of Art. There she wrote promotional material for department
stores, lectured on fashion and
design, and contributed articles to
magazines and newspapers.
In 1982 Judge Lisa Richette
and Leonore Annenberg honored
Mrs. Feldkamp as a Delaware
Valley Woman of Achievement.
Mrs. Feldkamp is survived
by her daughter.
GÊʗ L®ò›Ý D›Ý›Ùò› ãÊ B› R›Ã›Ã›Ù›—
The Wrong Way
The Right Way
Wait for the kids and grandkids to ask about
your life. (Oh, they love you and care, but
real curiosity about history kicks in when they
are older and you are gone.)
Recognize that most people regret that
they did not ask more about the lives of
their parents and grandparents. Let a pro
writer/reporter lay out all the details.
Put off documenting your timeline and all
those great little stories. You’’ll still remember
them in 10 years, right?
Create a life story in digital format –– with
audio and/or video –– that preserves
history forever. Choose print or web
options.
Bank on a stranger obit writer (or a family
poet) to sum up your existence in a
newspaper clipping that crumbles before it
can be read by future generations.
See how we handled one life at www.
thejourneyof.net, call 856-303-1781, or
email [email protected]. A good life
deserves to be remembered.
Anne H. Ciervo
Model’’s Agent
Anne H. Ciervo, founder
and operator of George Ann’’s
Finishing and Modeling School
in Oaklyn, N.J. for over 40 years,
died in October 2011.
Ms. Ciervo graduated from
Camden Catholic High School and
then became a hair beautician.
She became the owner and
operator of George Ann’’s Modeling and Finishing School, where
she taught modeling, and good
grooming, while also hosting
many statewide beauty pageants.
Ms. Ciervo is survived by
George Jr., Carl (Nancy Cook),
Paul (Joyce Iezzi), Pat (Pamela
Whiting); 15 grandchildren; and
19 great grandchildren.
Walter ““Wally””
Neibart
Magazine
Illustrator
Walter ““Wally”” Neibart, a
magazine illustrator, recently
died. He was 86.
Mr. Neibart, born in Oaklyn,
N.J., graduated from Collingswood High School. In 1943 he
entered the Navy.
He later attended the former Museum School of Art,
later known as the University of
the Arts, and upon graduating
Business Leaders, Parents and Grandparents, Favorite
Relatives –– Who Sums Up Their Lives?
Nationally-recognized as a reporter, successful as a publisher,
Philadelphia’’s Lou Antosh will create a worthy tribute for
someone in your company or family. Visit www.thejourneyof.net
to see how he handled one good life.
Call 856-303-1781. Or see www.thejourneyof.net and email
[email protected].
A Good Life Deserves to be Remembered.
THE PHILADELPHIA REGIONAL BUSINESS/MARKETING MONTHLY
Karin Phillips
KYW Community
Affairs Reporter
Karin Phillips, communityaffairs reporter on KYW Newsradio, died recently. She was 53.
Ms. Phillips, of Mount Laurel, is a graduate of John F. Kennedy High School and Rutgers
University where she graduated
in 1998 with a master’’s degree.
Ms. Phillips was a reporter
at the Burlington County Times
before joining KYW in 1979 as a
production assistant.
Before she became community-affairs reporter in the late 1990s,
Ms. Phillips was a longtime editor.
In 2009 Ms. Phillips was awarded a Human Rights Award for Arts
and Culture from the Philadelphia
Human Relations Commission.
Ms. Phillips is survived by
her mother; and a brother.
opened his studio doing commercial work for business firms
and advertising agencies. Mr.
Neibart opened up his art studio
at 17th and Locust streets, on the
buildings fourth floor.
During Mr. Neibart’’s career
he nurtured tons of aspiring
artists. For 38 years he taught
drawing at the University of the
Arts, and for six years at Moore
College of Art.
Mr. Neibart’’s illustrations
appeared in local newspapers
such as the Daily News, many
magazines such as Philadelphia
Magazine, Playboy, the National
Wild Turkey Federation publication, books, etc.
Mr. Neibart is survived by
his son, Allan Neibart; a sister,
Renee Berg; and grandson, Sam
Smith.
Mr. O’’Rourke is survived by
two daughters, Teresa Ecker and
Robin Grant; two sons, Sean
and Kevin; several grandchildren
and great grandchildren.
November/December 2011
Page 15
Advertising/Communications Times
Obits
Si Picker
Ben Franklin
Actor
An actor who portrayed Ben
Franklin in Philadelphia for over
40 years, Si Picker, died October
14, 2011.
Si Picker, 94, died of heart
failure at Martins Run, retirement
community.
Mr. Picker, raised in Elizabeth, N.J., graduated from
Temple University in 1939 with
a bachelor’’s degree. Mr. Picker
worked in Miami Beach at a naval shipyard during World War II.
From 1952 to 1998, Mr. Picker ran Temple Appliance & Furniture Store, North Philadelphia.
During the 1950s he took on a
business partner so that he could
pursue his passion —— acting.
In 1972 Mr. Picker received
a job from the old Ben Franklin Hotel in Philadelphia to portray Ben Franklin in an ad. He
also portrayed Ben Franklin for
the launch of US Airways’’ direct
ights to Munich, the Pennsylvania Lottery, and in a 1990 episode
of the TV show thirty-something.
After a friend in the advertising business told Mr. Picker
he had a ““great face”” to do commercials he signed on for an antismoking ad winning an award.
Mr. Picker attended the
Hedgerow Theatre, in Media and
New York City, where he took acting
classes. Later, he went on to pursuing a second career as a model for
print ads and an actor for shows, TV
commercials and in movies.
Mr. Picker was vice president of the Philadelphia Screen
Actors Guild, and for 22 years,
up until 2004, he was a delegate
for the national board of SAG.
He was also a member of the
American Federation of TV and
Radio Artists.
Mr. Picker is survived by
his wife, Lorraine; his daughter,
Anita; son, Bennett, four grandchildren; and three great-grandchildren.
Carole Springer
Schoettle
Main Line Times
Society Editor
Carole Springer Schoettle,
Main Line Times society editor,
Nessa Foreman
Former Editor
Nessa Foreman, former
Evening Bulletin editor, died recently. She was 68.
Ms. Foreman, born in A.C.,
attended the University of Pennsylvania earning a bachelor’’s
degree in English literature in
1965 and in 1968 a master’’s in
art history.
When Ms. Foreman started
her career at the Bulletin she was
a features copy editor. When the
Bulletin closed in January 1982
Ms. Foreman was the arts and
leisure editor which she became
in the 1970s.
It was reported in a February 1983 story in the Philadelphia Daily News that Ms. Foreman was just hired as ““Channel
12 director of communications.””
Ms. Foreman went on to
WHYY Inc. as vice president of
public affairs and corporate communications from February 1983
until July 2007. WHYY Inc. began
to publish Applause, a monthly
program guide and magazine for
its television and radio stations,
in September of 1984 with Ms.
Foreman ““overseeing the project
as executive editor”” as reported
by the Daily News.
After Ms. Foreman resigned
from WHYY Inc. on July 14,
2007 she became the interim executive director at the Gershman
Y, Center City.
Ms. Foreman was awarded
in 2002 with a Sarah Award from
Women in Communications and
a Communications Award from
the Public Broadcasting Service.
In 2002 she was also named into
the Philadelphia Public Relations
Association hall of fame.
In 2005 Ms. Foreman was
named a woman of distinction by
the Philadelphia Business Journal.
Ms. Foreman is survived by
several cousins.
Lynda S. Dartnell
Former TV &
Radio Director
June McAdams
Fagan Former
Singer & Model
Lynda S. Dartnell, a former
TV promotion and radio director,
died recently. She was 71.
Ms. Dartnell, graduated in
1958 from Bloomfield (N.J.) High
School and from Temple University in 1966 where she earned a
bachelor’’s degree.
In 1967 Ms. Dartnell joined
KYW-AM (1060) in Philadelphia.
She became director of promotion, helping launch an ad campaign in the late 1970s with the
slogan ““Catch the Spirit.””
Before Ms. Dartnell became
director of information services at
WCAU-AM (1210) in 1983, she
worked at KYW-TV in promotions.
During her career, Ms.
Dartnell was also a realtor for
Weichert and Prudential Fox
Roach Society Hill.
Ms. Dartnell is survived by
her partner, Martha Peech; a
brother, Douglas; a niece; and a
nephew.
June McAdams Fagan, former model operating a finishing school, singer and beauty
queen, died recently. She was
86.
Mrs. Fagan, of West Phila.,
graduated from West Philadelphia High School. During World
War II Mrs. Fagan performed in
local USO shows and sold war
bonds.
Joan Helen
Harper Bodden
First Woman
Adv. Agency
Owner
Joan Helen Harper Bodden,
the first woman in Philadelphia to
become owner of an Advertising
agency, recently died. She was
74.
Ms. Bodden, Claymont, DE,
was a graduate of the Philadelphia University of the Arts.
Ms. Bodden is survived by
her daughter, Loren; son, Chris;
ex-husband, Max Bodden; grandchildren, Austin, Chloe, Brook, CJ
and Rachel; nieces and nephews, Jessica, Elizabeth, Gage,
Nicky, Cole, and Douglas.
Have An Idea That Benefits
Area Businesses?
E-Mail us at:
[email protected]
died recently. She was 76.
Ms. Springer, who grew
up in Society Hill, graduated
from Friends Select School and
Southern Seminary Junior College, Virginia. She also attended
the Pennsylvania Academy of
the Fine Arts and the University of Pennsylvania where she
earned a bachelor’’s degree.
Ms. Springer covered major
social events in the Philadelphia
area, such as the Academy Ball,
the Radnor Hunt, and the Devon
Horse Show, from 1961 until she
became ill in late June.
She often went to two or
three affairs a night, her sister
Sandra Pfaff said. ““Her work was
her passion, and she had no
plans to retire,”” Pfaff said.
““Of all the society columnists who have passed through
Philadelphia in the last 25 years,
Carole Springer was the only
one who really belonged to the
society about which she wrote,””
said David Iams, a retired Inquirer society columnist.
Before Ms. Springer joined
the Main Line Times she was a reporter at the Evening Bulletin and
an art teacher in Philadelphia.
Ms. Springer is survived by
her sisters, Sally Griffith, Dorothy Kleppe, and Sandra Pfaff; a
brother, Wilbert; and nieces and
nephews.
THE PHILADELPHIA REGIONAL BUSINESS/MARKETING MONTHLY
Mrs. Fagan won the 1943
Miss Philadelphia title, with her
singing. That same year she
participated in the Miss America
Pageant.
In the late 1940s Mrs. Fagan
opened the June McAdams Modeling and Finishing School inside
the Bellevue-Stratford Hotel.
Due to her beauty Mrs. Fagan gained modeling assignments from Coca-Cola, PepsiCola, and Revlon, while being
featured on the covers of several
magazines. Mrs. Fagan sang
with big bands regularly and in
the 1950s served has a host for
a local TV show.
Mrs. Fagan retired in the
mid-1960s from running the
modeling school.
Mrs. Fagan is survived by
her daughter, Kathy-Ann Reissman; sons, Glenn A. and A.
Scott; stepdaughter, Patricia
Fagan Lehr; stepson, Richard;
six grandchildren; and 13 stepgrandchildren.
Page 16
Advertising/Communications Times
November/December 2011
Let’s make your business a super business.
Want results? Advertise with Superpages® online, in the book or through direct mail because we specialize in results.
Click-here results. Ring-the-phone results. Knock-on-the-door results. We’re Superpages, home of the SuperGuarantee®… and
the Good Guys.
Call 1-866-634-5504, and let the local advertising experts create a plan for you.
scan me for more
information
THE PHILADELPHIA REGIONAL BUSINESS/MARKETING MONTHLY
November/December 2011
Page 17
Advertising/Communications Times
Engagements & Weddings
Newspaper
Staffers Report
Engagement
Arielle Teresa Gomberg, an
Atlantic City Press copy editor, is
to tie the knot with Joel Zevulun
Landau.
Arielle
graduated
from
Douglas College at Rutgers University where she was an English major. The University had a
student-run newspaper, the Daily Targum, for which she worked.
Joel majored in political science at Rutgers College at Rutgers University. He also worked
for the Daily Targum where he
was a news editor until his resignation a week before Arielle
started as an intern. After graduation, Joel was a reporter for the
Daily Journal, Vineland, N.J.,
and the Maple Shade Progress
and NewsWeekly, Burlington
County. He, too, is employed at
Press of Atlantic City.
Marketing Mgr
Engaged to Dr.
Jeremy Shabtai, an account
manager at the digital marketing
firm, Razorfish, is engaged to Dr.
Allison Horowitz.
Jeremy graduated from the
University of Pittsburgh earning a
B.S. degree in computer science.
Allison is a graduate of the
Drexel University College of
Medicine and Emory University.
She completed a pediatric residency at St. Christopher’’s Hospital for Children, and is currently
in practice at Pediatrics Plus,
Broomall.
The couple is planning a
September 2012 wedding.
Marketing Mgr
To Marry
Erin Wills Boyle, a marketing manager at Campbell Soup
Co., World Headquarters in
Camden, N.J., is to marry David
Reese Ward.
Erin is a graduate of the
Academy of Notre Dame de
Namur and also Dickinson College where she earned a B.A. in
sociology and American studies.
David is a graduate of Upper Darby High School and Penn
State where he received a B.S.
in biology. He is currently an
analyst in development and research for Campbell Soup Co.
TV News
Producer
Marries Juggler
PR Rep.
Married
Rachel Katz, TV news producer at Fox 29’’s ““Good Day””
program, has married Dave Darwin.
The couple married on September 10, 2011 in Somerset NJ.
Rachel is a Columbia University graduate.
Dave, a Penn State graduate, is a professional entertainer
and juggler. He has performed
throughout the United States.
Marissa Molina, a PR rep at
Tonic Life Communications, married to Casey Fehl, a financial
advisor at Karr Barth Associates.
Marissa graduated in 2004
from Penn State University.
Casey graduated from Indiana University of Pennsylvania,
2004.
The couple reside in the Society Hill section of Philadelphia.
STOP!
If you read this small ad,
and let us know,
we have 2 free tickets
for you to the
Executive Card Exchange
February 21
Radnor Hotel, St. David.
Free Food. Over 200 attend.
E-Mail to [email protected].
THE PHILADELPHIA REGIONAL BUSINESS/MARKETING MONTHLY
Page 18
Advertising/Communications Times
STOP!
If you read this small ad,
and let us know,
we have 2
free tickets
for you to the
Executive Card Exchange
February 21
Radnor Hotel, St. David.
Free Food. Over 200 attend.
E-Mail to [email protected].
Have An Idea That Benefits
Area Businesses?
E-Mail us
at:
[email protected]
THE PHILADELPHIA REGIONAL BUSINESS/MARKETING MONTHLY
November/December 2011
November/December 2011
Advertising/Communications Times
THE PHILADELPHIA REGIONAL BUSINESS/MARKETING MONTHLY
Page 19
Page 20
Advertising/Communications Times
THE PHILADELPHIA REGIONAL BUSINESS/MARKETING MONTHLY
November/December 2011