Camp Bow Wow - International Franchise Expo

Press Kit
Table of Contents:
I.
II.
III.
IV.
About Camp Bow Wow
Fast Facts
Press Releases
Media Highlights
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About Camp Bow Wow®
In 15 years, Camp Bow Wow, the premier pet care franchise, has grown to include over 130
open locations across North America, becoming a $93 million brand. In 2016, the company was
ranked 204 out of 500 in Entrepreneur’s Franchise 500 list. The Camp concept provides the
highest levels of fun, safety and service for its Campers, and peace of mind for their parents.
Dogs romp together in an open-play environment and pricing is all-inclusive. Since the
Broomfield, Colorado-based company started franchising in 2003, Camp Bow Wow has sold
more than 150 franchises in 38 states, plus one in Canada, over 70% having women in
ownership. In August 2014, Camp Bow Wow was acquired by VCA, Inc. (NASDAQ: WOOF), a
leading animal healthcare company in the United States and Canada.
The Camp Bow Wow brand family also includes:
• Home Buddies by Camp Bow Wow® – premier in-home pet care
• Behavior Buddies® – premier dog training
• The Bow Wow Buddies Foundation – a non-profit organization dedicated to providing
urgent medical care funds to dogs who are either homeless or whose parents cannot
afford to pay their veterinary bills.
Company Website: www.campbowwow.com
For all media inquiries, please contact: [email protected]
Camp Bow Wow Franchise Fast Facts
Pet Industry
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44 percent of American households have dogs (an estimated 78 million dogs) and over
60 percent of pet owners consider their pets to be family members.
The demand for pet services has proven to be recession-resistant – industry revenue has
risen each consecutive year over the past decade despite the 2007-2009 economic
downturn.
Pet industry revenue for 2015 is projected to be $60 billion, with the boarding and
grooming space making up $5.24 billion.
Camp Bow Wow Business
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Camp Bow Wow is the first and largest dog day care and boarding franchise in North
America.
Year-over-year revenue growth is at 13%*, which is seven times the growth rate of the
national economy (2%) and nearly three times the rate of the boarding and grooming
industry (5%).
In August of 2014, Camp Bow Wow was acquired by VCA Inc., a leading animal
healthcare company with over 600 animal hospitals in the United States and Canada.
Established in 2000, Camp Bow Wow has grown to more than 130 franchises.
According to the Financial Performance Representation in Camp Bow Wow’s 2015
Franchise Disclosure Document, the average Camp Bow Wow location generates almost
$700,000 in revenue and the top 25% of franchise owners can generate more than $1
million.
Camp Bow Wow franchises generate revenue by offering a wide variety of services, such
as: boarding, daycare, full-service grooming, training, in-home pet care and retail.
Top customers are willing to spend $15,000+ annually at Camp.
Camp Bow Wow welcomed over 200,000 4-legged customers and dogs visited Camp
more than 3 million times in 2015.
Many Camp Bow Wow franchise owners operate in high-volume locations, caring for
more than 100 dogs during the day and housing over 80 dogs on any given evening.
Over 70% of Camps have women in ownership.
*Figure represents the aggregate increase in annual gross revenue for the 131 franchises that were open and operating for
any length of time during the 12-month period ending on December 31, 2015 when compared to the aggregate annual
gross revenue for the 130 franchises that were open and operating for any length of time during the 12-month period
ending on December 31, 2014. The financial performance representation contained in Item 19 of our 2016 Franchise
Disclosure Document also includes: (1) annual unit-level gross revenue; (2) annual average gross ticket and, (3) selected
expenses for expense reporting franchises.
For all media inquiries, please contact: [email protected]
Press Releases
CAMP BOW WOW HONORED AS GOLD STEVIE® AWARD WINNER IN 2016 AMERICAN BUSINESS
AWARDSSM
The Nation’s Largest and Most Trusted Pet Care Franchise Receives Strong Accolades for its
Highly Intuitive and Well-Designed Website
[Broomfield, CO] – May 2016 – Camp Bow Wow®, the Premier Doggy Day and Overnight Camp®
franchise and an Entrepreneur Franchise 500 company, was named the winner of a Gold Stevie® Award
in the “Website” category during The 14th Annual American Business Awards on Monday, May 2nd. More
than 3,400 nominations from organizations of all sizes and in virtually every industry were submitted
this year for consideration in a wide range of sectors.
“Camp Bow Wow is thrilled to have won a Gold Stevie Award. We recently ‘pup-dated’ our company
website as part of a full-scale rebrand. It is wonderful to be recognized for the hard work and thought
that went into upgrading our online presence,” said Julie Turner, Vice President of Marketing for Camp
Bow Wow.
Camp Bow Wow was nominated in the “Website” category for Business & Diversified Services. Its
intuitive online platform allows customers to quickly access information regarding all aspects of the
business, from day care, boarding, training, and in-home pet care services to franchise opportunities and
more. The site is also fully responsive and will adapt to any screen size for convenient access to Camp
Bow Wow while on the go – including the all-important live web cams that allow pet parents to check in
on their furry loved ones at any time.
More than 250 professionals worldwide participated in the judging process to select this year’s Stevie
Award winners. Praise for Camp Bow Wow’s website from the esteemed panel of judges included the
following highlights:
“Very clean and easy to use with every aspect of a great site – job well done!”
“Solid branding and messaging throughout…”
“Love the ‘About Us’ page – great for research purposes and great photography…”
“The judges were extremely impressed with the quality of entries we received this year. The competition
was intense and every organization that has won should be proud,” said Michael Gallagher, president
and founder of the Stevie Awards.
The American Business Awards are the nation’s premier business awards program. All organizations
operating in the U.S.A. are eligible to submit nominations – public and private, for-profit and non-profit,
large and small. Nicknamed the Stevies for the Greek word meaning “crowned,” the awards will be
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presented to winners at a gala ceremony at the Marriott Marquis Hotel in New York on Monday, June
20. Tickets are now on sale.
Details about The American Business Awards and the list of 2016 Stevie winners are available at
www.StevieAwards.com/ABA.
For additional information about Camp Bow Wow, Home Buddies, Behavior Buddies, or the Bow Wow
Buddies Foundation, please visit: www.campbowwow.com, like us on Facebook, or follow us on Twitter.
Franchise opportunities are currently available; for more information, please visit:
http://www.campbowwow.com/franchise.
About the Stevie Awards
Stevie Awards are conferred in seven programs: the Asia-Pacific Stevie Awards, the German Stevie Awards, The
American Business Awards, The International Business Awards, the Stevie Awards for Women in Business, the
Stevie Awards for Great Employers, and the Stevie Awards for Sales & Customer Service. Stevie Awards
competitions receive more than 10,000 entries each year from organizations in more than 60 nations. Honoring
organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performances
in the workplace worldwide. Learn more about the Stevie Awards at http://www.StevieAwards.com.
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CAMP BOW WOW PET CARE FRANCHISE LAUNCHES NEW FRANCHISE INFORMATION WEBSITE
Boarding and daycare franchise website shares in-depth info about the business model and
interviews with franchisees, key executives
[Broomfield, CO] – May 2016 – Camp Bow Wow, the largest pet care franchise in the U.S. with more
than 130 locations, has launched a new franchise information site, www.campbowwowfranchise.com,
that serves as a clearinghouse for people interested in learning more about the brand’s strong growth
and its franchise opportunity.
The website provides a detailed look at the $60 billion pet care industry, which is growing 5% annually
according to IBISWorld. Meanwhile, Camp Bow Wow, an Entrepreneur Franchise 500 company, is
growing twice as fast, and the in-depth interviews with executives and franchisees offer insights into the
business model that has won over customers.
“Our company was founded by Heidi Ganahl, a woman whose business acumen is equal to her obsession
with dogs,” said Camp Bow Wow President Christina Russell. “Heidi wasn’t satisfied with the status quo
kennel business, and what she created was a lucrative daycare, boarding and grooming franchise that
puts dogs first. We’re passionate about our dogs, and we’re equally passionate about the multi-billion
dollar business of dogs.”
An insider’s look at the Camp Bow Wow boarding and daycare franchise
Camp Bow Wow’s growth can be attributed to its streamlined systems that maximize ROI for
franchisees; its dog-first philosophy that wins over customers and keeps them coming back; and its
partnership with parent company VCA, the largest animal hospital network in North America, which
strengthens Camp Bow Wow’s expertise and provides resources to help the brand continue to innovate.
Camp Bow Wow completely disrupted the kennel business model by providing supervision and space to
play safely all day in indoor-outdoor play yards. Instead of consigning their beloved pets to a kennel
cage, Camp Bow Wow customers give their dogs an all-day treat. Webcams throughout the facilities
allow customers to see what their dogs are up to at any moment.
For investors, there are numerous opportunities to maximize earnings with Camp Bow Wow’s multiple
service lines, including boarding, daycare, baths and full-service grooming, training, in-home pet care
and retail. Camp Bow Wow provides the opportunity to build an empire while working in a field that
people are passionate about.
“I feel so good about the level of care we provide people,” said multi-unit owner Jordan Murray of
Pittsburgh. “They aren’t having to take their dogs and lock them up all the time in a kennel or drop them
at a daycare that doesn’t do staffing levels the right way or do proper protocol and procedure. I feel like
we’re literally helping people.”
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Startup costs and information
Camp Bow Wow is the largest pet care franchise in North America, with more than 130 franchises in the
U.S. and Canada. The company’s goal is to strengthen its leadership position and become the Starbucks
of the doggie daycare world. It’s looking for like-minded franchise owners to help them reach that goal.
Startup costs for a Camp Bow Wow franchise range from $409,701-$1,095,359.Investors need a
minimum liquidity of $80,000 and a net worth of $300,000. You can research more about startup costs,
Camp Bow Wow’s financial performance and how the company helps its franchise owners succeed at
www.campbowwowfranchise.com.
Play All Day and Snooze the Night Away® is Camp Bow Wow’s motto. It’s the kind of place dogs would
have designed for themselves if they could.
For all media inquiries, please contact: [email protected]
Camp Bow Wow President Christina Russell
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CAMP BOW WOW UNVEILS NEW BRAND IMAGE
AS A TESTAMENT TO ITS FRANCHISEES, PET PARENTS AND PUPS ALIKE
The Nation’s Largest and Most Trusted Pet Care Franchise
Announces its Full-Scale Company Rebrand
Camp Bow Wow®, the Premier Doggy Day and Overnight Camp® franchise and an Entrepreneur
Franchise 500 company, has undergone a significant rebrand to “pup-date” all of its branded materials
including its corporate website, individual Camp location websites, signage, and all marketing collateral.
The enhanced new direction is a reflection of Camp Bow Wow’s continued investment in its franchise
system, as well as its dedication to providing the highest quality experience for all pets and pet parents.
As the nation’s leading pet care franchise and an $86 million brand that continues to experience
tremendous growth, Camp Bow Wow is excited to celebrate its success with a fresh and invigorated
look. The new brand image is clean, professional and uses authentic imagery to accurately showcase the
playful nature of this premier pet service brand. To ensure that this giant undertaking truly benefited all
parties involved, Camp Bow Wow’s internal marketing team developed and managed the entire project
from start to finish.
The new website, which is a key element of the rebrand, showcases a sleek interface with improved
navigation. The intuitive platform allows customers to quickly access information regarding all aspects of
the business, from day care, boarding, training, and in-home pet care services to franchise opportunities
and more. The site is now fully responsive and will adapt to any screen size for convenient access to
Camp Bow Wow while on the go – including the all-important live web cams that allow pet parents to
check in on their furry loved ones at any time.
“‘Happy Healthy Pets, Happy Healthy People’ is at the heart of the Camp Bow Wow brand, and our new
design is a more accurate reflection of our commitment to this brand promise as we continue to grow,”
said Julie Turner, Vice President of Marketing for Camp Bow Wow and the visionary behind the entire
rebrand. “As the first of our kind and a pet care industry leader, we are committed to putting our best
‘paw’ forward at all times by providing the same high quality experience both online and at every
individual location. Camp Bow Wow is proud of its updated look and we are excited to celebrate a much
richer brand experience with our loyal customers.”
Camp Bow Wow has more than 2.7 million dog visits annually across its 152 locations in the United
States and Canada. Currently, 32% of its franchisees are multi-unit owners, exemplifying the wealth of
business opportunities available to individuals looking to transform their passion for pets into a
successful and profitable career. Proving to be a highly resilient industry, according to the IBIS 2015
World Pet Grooming & Boarding Report, this $5B pet sector has continued to steadily grow each
consecutive year over the past decade. Camp Bow Wow’s rebrand will serve as the catalyst for
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enhanced exposure and expansion as part of the company’s aggressive growth plan for 2016 and
beyond.
For more information about Camp Bow Wow, to find a location near you, or to join the Pack and
become a franchisee: please visit campbowwow.com.
For all media inquiries, please contact: [email protected]
Media Highlights
The Wall Street Journal
August 5, 2014
Circulation: 2,294,093
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Inc. (Online)
March 17, 2016
2,968,311 Unique Visitors per Month
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Fortune
March 15, 2015
Circulation: 844,521
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FOX News Channel’s “FOX & Friends”
March 23, 2015
Viewership: 868,719
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Entrepreneur’s Startups
March 2016
Circulation: 550,920
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Delta Sky Magazine
April 2016
Circulation: 604,892
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