Dealer Media Kit - DealerSocket User Summit

Transcription

USER SUMMIT
OCTOBER 3 – 5, 2016
Register at UserSummit.DealerSocket.com
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HILL COUNTRY
3
NEXT LEVEL
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ALL EYES ON YOU
SNEAK PEEK
This year, we’re taking
over Texas
Learn from the best
and brightest
Grow your customer base
and brand awareness
An exclusive product
unveil is coming
JW MARRIOTT SAN ANTONIO HILL COUNTRY
There’s no excuse to miss it. DealerSocket’s 7th Annual User Summit is now in Texas.
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USER SUMMIT 2016 - OCTOBER 3 – 5
“Amazing interactions between all the dealers that attended the
summit. It was a great learning experience and eye-opener on the
power of DealerSocket!!”
– Charlesglen Toyota Scion
JW Marriott San Antonio Hill Country
• All-inclusive
• Grand facilities
• Welcoming atmosphere
• Premier destination
• Five-Diamond hotel
HILL
COUNTRY
We are bringing User Summit deep into the heart of Texas.
2016 IS OUR
BIGGEST YEAR YET
Come to the event of the year:
DealerSocket’s 7th Annual User Summit
at the JW Marriott in San Antonio’s
Texas Hill Country. Connect with over
1,000 dealers through interactive
classes and social events. Understand
and reconnect with your customers
through our fully integrated technology
platform. Our latest software
enhancements, expert advice, and an
exclusive product unveil will take your
dealership to the next level. Come see
what we’ve been working on in the lab.
USER SUMMIT 2016 MEDIA KIT
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DEALERSOCKET | UserSummit.DealerSocket.com
USER SUMMIT 2015 WAS A HUGE SUCCESS!
“I am new to DealerSocket and really wanted to learn more. Actually going to the summit and learning from
DealerSocket employees really made some things click for me and helped me understand why we do certain
things. Thank you so much for the opportunity! It was a great experience and I can’t wait to keep learning more.”
– Capitol Auto
NEXT
LEVEL
User Summit attendees build relationships and share best practices.
LEARN FROM THE BEST
AND BRIGHTEST
The automotive industry is evolving
quickly. With evolution comes the
opportunity to discover new strengths,
solidify your bottom line, and peek into
the future. Come tap the minds of the
best and brightest in the industry, hone
your dealership’s strategies, and put
the pieces together.
We’ve also got an industry-shaking
unveil planned that’s going to change
the way you do business. Get ready for
the next level.
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DealerSocket Co-Founder and CEO Jonathan Ord
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USER SUMMIT 2015 BLAZED A TRAIL IN THE AUTOMOTIVE SPACE
“The classes led by the DealerSocket employees and directors were the best and most valuable for us. They had
the best core knowledge and ideas for utilization. We loved the ability to download entire presentations. Felt like
an NADA format, and the social events and location were really well done.”
– Mataga Cadillac Buick GMC Stockton
BRAVE
NEW U
Matt Redden, Chief Sales & Marketing Officer, discusses the power of data.
BIG DATA,
BIG SUCCESS
Discover how the power of data can
change and evolve the customer
experience. Throughout our User
Summit classes, we will discuss how
successful dealerships push the limits
of their day-to-day operations.
Gain true customer understanding and
grow consumer loyalty. Get results
that are precise, calculated, and
data-driven.
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HASHTAGS
Tweets from
User Summit 2015.
KARI MORGAN
@karimorgan
Today @akassme came back from the @DealerSocket #DSUS and taunted me with all of
the cool exciting stuff he got to see! #jealous #excited
EDUCATION EMPOWERS ALL:
WELCOME INDEPENDENTS
Learn from the best.
Throughout our history, we’ve maintained an analytical focus with an
independent spirit. Now for the first time, we’ve invited Independent and BHPH
dealers to join us for the User Summit experience and classes. Our culture,
training processes, and progressive technology always applies, no matter your
dealership type. Regardless whether your focus is on BDC, customer retention,
internet lead management, or any other of our numerous specialties, we have
experts leading discussions to help you move forward.
DealerSocket Co-Founder and CEO Jonathan Ord answers your questions.
Q&A WITH THE CEO
OF DEALERSO CKET
Our live Q&A with CEO Jonathan Ord
is a chance for attendees to get insight
into the overall vision and direction of
DealerSocket. Jonathan guides dealers
through a world of infinite possibilities
in subjects like customer retention,
ambassadorship, and employee
appreciation. This is a fantastic
opportunity to bend the ear of one of
the masterminds behind DealerSocket.
NIKKI FERONI
@NikkiFeroni
Jonathan Ord’s closing address
just made every one of us refocus
on what’s most important: OUR
PEOPLE. #DSUS #gamechanger
#weareautomotive
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USER SUMMIT IS NOT YOUR ORDINARY CONVENTION
HASHTAGS
Tweets from
User Summit 2015.
MARK CHAMBERS
@mark_chambers1
Thanks @DealerSocket for a great
#DSUS event, very informative and gave
us lots to think about.
VIEWPOINT TOUCH
@ViewPointTouch
Had a great time at #DSUS — Great to
see how cutting edge technology is
helping dealers brand and sell more cars!
HAVE
FUN
Platinum sponsors Cars.com and DMEautomotive hosted a Scout photo booth at The Bash.
DEALERS CAMP OUT
AND CONNECT
At our 6th Annual User Summit,
Platinum Sponsors Cars.com and
DMEautomotive provided dealers
with fun ways to bond, meet fellow
automotive peeps, and blow off steam.
Whether through a delicious dinner or
a boisterous bash that makes you want
to jump and shout, User Summit gives
dealers a chance to rock out and find
common ground.
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Ashley Mabery
@AshleyMabery
New friends at #DSUS
#ZMOTAuto
MARK GASSER
@MarkGasser
Another successful #dsus from
@dealersocketcrm Well done! See you
next year! #WeAreAutomotive
DEALERSO CKET HOSPITALIT Y, TEXAS ST YLE
Start your day at User Summit with a hearty breakfast or nutritious light bite on
us — we’ve got you covered for most of your meals. Lunch is provided each full
day of User Summit, and pre-dinner cocktails and appetizers are served after
the keynote. On nights one and two, our Dinner Sponsor and Title Sponsor will
spoil you! Why not arrive a couple days early or stay a few days after to get the
full San Antonio experience? Tack on a vacation, and explore all the Alamo City
has to offer.
Party with your peers.
Great bands of The Bash.
AN INDUSTRY PART Y
FOR THE AGES
DealerSocket delivered a unique
experience for User Summit 2015
attendees. The result was a campfire
bash the like of which has never been
seen before. We had ice sculpture
artists, a Van Halen tribute band, a
social media contest, and
camp-themed and branded on-site
décor. We amazed attendees while
showing how we get down.
FRIENDEMIC
@friendemic
We had so much fun at #DSUS!
IT was wonderful seeing
everyone who was there. Thanks
@DealerSocket for making it
happen! Until next time...
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SPONSOR USER SUMMIT 2016
HASHTAGS
Tweets from
User Summit 2015.
MARK OBEE
@mark_obee
#DSUS well done!! Great teaching.
APRIL RAIN
@April_Rain
Thank you @DealerSocket Another
great #DSUS
BRAND
POWER
User Summit 2015 Sponsor Hall.
UP YOUR EXPOSURE AT
DSUS SPONSOR HALL
Communicate directly with dealers at
your booth within our Sponsor Hall.
Gain key exposure opportunities that
will directly grow your customer base,
increase your brand awareness, and
help catapult your business to the next
level at our User Summit.
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Attendees pick up
their User Summit
bags filled with
sponsor swag.
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THE BENEFITS OF USER SUMMIT SPONSORSHIP
HASHTAGS
Tweets from
User Summit 2015.
GINA STARK
@SuuperG
Teepees and s’mores and silhouettes - and a rockin’ tribute band. #DSUS DealerSocket,
you really know how to throw a terrific bash! Thank you and see you next year :)
#sandiego #HiltonBayFront #campfire #party by the #bay
ALL EYES
ON YOU
Throw your lights in the air! The Bash, sponsored by Cars.com and DMEautomotive at User Summit 2015.
TITLE SPONSORSHIP: ALL
EYES ON YOUR BRAND
At our campfire bash, User Summit
Platinum Sponsors Cars.com and
DMEautomotive were able to gain
optimal exposure and substantially
increase their brand awareness. Their
logos were featured on all promotional
materials surrounding the bash and
throughout the big event.
Showcase your brand at the 2016 User
Summit bash. Grow your customer
base from day one.
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DIGITAL CAR GALS
@DigitalCarGals
#DSUS Thanks for such a great summit!!
Earning my merit badges & proud
@DealerSocket @ShiftDigital1 #revenueradar
KRIS NIELSEN
@KrisNielsenKC
I would share more about @MrSchinke‘s
presentation but I’m not about to have
my competition know this stuff. #DSUS
1,000+ ATTENDEES. 3 DAYS. 1 CAPTIVE AUDIENCE.
Breakdown of 2015 User Summit attendees.
ATTENDEE TYPE
Owner
President
Vice President
CEO, COO, CMO, CIO
J.D. Power Recharge Lounge
Numbers don’t lie. Automotive dealers
from across the United States and
Canada attended DealerSocket’s 6th
User Summit in 2015 en masse. We think
this is an outstanding opportunity for our
sponsors to gain both brand exposure
and face time with dealership decision
makers and potential customers.
General Manager
General Sales Manager
Sales Manager
Service Director / Service Manager
CRM Manager
Internet Director / Manager
eCommerce Director
Digital Marketing Manager
BDC Director / Manager
A big thank you to our confirmed 2016 User Summit sponsors!
COLLATERAL PROTECTION
INSURANCE AGENCY INC.
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HANDLES
User Summit 2016
Speakers and
Performers.
NATHANIEL RATELIFF
Facebook: @nathanielrateliff
Twitter: @NRateliff
Instagram: @nathanielrateliff
Soundcloud: soundcloud.com/nathaniel-rateliff
BRIAN SOLIS
Facebook: @thebriansolis
Twitter: @briansolis
LinkedIn: /influencer/briansolis
EDUCATION LEADS
TO INNOVATION
Award-winning author, anthropologist, and futurist Brian Solis is a regular
contributor to Adage, Forbes, Wired, and VentureBeat, and an official
LinkedIn Influencer. Evolve with the market as he explains the dynamics
defining the rise of digital transformation, innovation, connected
consumerism, and digital lifestyles.
Brian Solis, Altimeter Group
DealerSocket has booked A-list talent that will inspire, educate, raise the roof, and attract a rabid crowd.
CHART-TOPPER
NATHANIEL RATELIFF
Headlining The Bash, the industry party
of the year, will be folk rocker Nathaniel
Rateliff & The Night Sweats fresh off
their appearance at Austin City Limits.
Rock out to the hit single “S.O.B.,” as
featured on The Tonight Show and all
major music festivals this year.
LIVE!
at #DSUS
JIMMY FALLON
@jimmyfallon
If you believe in soul... if you
believe in rock n roll... if you
believe in performing your guts
out... Enjoy the band on our
show tonight.
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USER SUMMIT 2016 — CODENAME: BLACKBIRD
SNEAK
PEEK
Come for the reveal…
CODENAME:
BL ACKBIRD
Several years ago, deep down in the
highest-security labs at DealerSocket
HQ, a special unit was tasked to
come up with the next big thing
in automotive tech. After years of
meticulous testing, our efforts are
finally ready to bear fruit. We are hard
at work redacting and declassifying
our most sensitive documents to finally
pull the cover back on the largest
undertaking in DealerSocket history.
We’d tell you more, but that would
ruin the surprise. Register today!
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DISRUPTION IMMINENT
We’ve already made life easier with
DealerSocket’s fully integrated technology
platform. It’s time to dream bigger.
Change is at hand. DealerSocket
User Summit 2016: Are you ready?
15
VIP PRE-REGISTRATION AT USERSUMMIT.DEALERSOCKET.COM
SPONSORSHIP OPPORTUNITIES
Contact us to sponsor DealerSocket’s
7th annual User Summit.
CONTACT:
BE A
VIP
Tracy Apodaca
[email protected]
949.900.0300 x333
CALL 949.900.0300 x333 OR EMAIL US: [email protected]
REGISTER NOW FOR
USER SUMMIT 2016
It’s quick and easy! Go online to
UserSummit.DealerSocket.com and
fill out a short and sweet registration
form. We will put you on our VIP list to
receive early bird discounts and all the
necessary info as it comes along.
What are you waiting for? Go online,
call us at 949.900.0300 x333, or email
us at [email protected].
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CLASS LIST AT USERSUMMIT.DEALERSOCKET.COM
MONDAY 10.03.16
TIMECLASS
ROOM
1:00 – 1:50
Defining and Improving Success in Buy-Here-Pay-Here Collections
Cibolo Canyon 8
Nevermind Millennials — Echo Boomers Are Coming. Why Marketing to Millennials is for Suckers!
Cibolo Canyon 4
BDC Breakthroughs Cibolo Canyon 5
Increase Service Retention with DealerSocket
Cibolo Canyon 9
Back to the Basics — DMS Do’s and Don’ts Cibolo Canyon 10
Don’t Give Up! What to Do When Leads Aren’t Ready to Buy
Grand Oaks N
Revenue Radar — Equity Mining is a Gold Mine
Grand Oaks O
Expanding Market Opportunities Amid Regulatory Concerns Grand Oaks K
Win Your Market — Analyzing Market Data to Perfect Your Pricing Strategies
Cibolo Canyon 11
2:00 – 2:50
The Building Blocks of a BDC Profit Powerhouse
Cibolo Canyon 6
DealerSocket Usage — It Starts From the Top Down
Cibolo Canyon 7
Negotiating for Higher Gross & CSI with Today’s Buyers
Cibolo Canyon 10
Strategies for Success in the Next Generation of BHPH
Grand Oaks K
Is Your Dealership Half Full or Half Empty? Learn How to Fill the Glass
Cibolo Canyon 8
Marketing to the Online World — Evolve at the Speed of Millennials
Grand Oaks O
Referral Results — Merging Customer Service, Reputation, Internal Marketing and More…
Cibolo Canyon 4
Managing Your Assets — Finding and Supporting A-Level Service Technicians
Cibolo Canyon 9
17
MONDAY 10.03.16
TIMECLASS
ROOM
3:00 – 3:50
LWP — Leading With Purpose
Cibolo Canyon 8
Help Me Help You — How to Get the Most Out of Your
Digital Marketing Vendor
Cibolo Canyon 11
Inspect What You Expect — Utilizing the Daily Checkout Report
Grand Oaks N
Recent DealerSocket Enhancements That You May Not Know About That Have Big Impact
Cibolo Canyon 10
Red Flags and Compliance Management Cibolo Canyon 9
Market Update — What’s New for BHPH
Cibolo Canyon 4
Managing Technology at Your Dealership
Cibolo Canyon 7
Extreme Team and Traffic Management
Grand Oaks O
Splitting Hairs: Win In A Down Market
Cibolo Canyon 6
4:00 – 4:50
Predictive Profit! Maximize Your Sales & Performance Utilizing DealerSocket
Cibolo Canyon 6
Collateral Protection Insurance Best Practices
Cibolo Canyon 4
Google to Penalize Sites With Intrusive Advertising. How Will Your Site
Be Affected?
Cibolo Canyon 10
Provide a VIP Experience using Revenue Radar
Cibolo Canyon 9
Fixing the Phone is Easier Than You Think!
Cibolo Canyon 8
Garbage In, Garbage Out — Filtering the Trash Out of Your CRM
Cibolo Canyon 7
Post-Sale Follow-Up — How to Maintain a Relationship With Customers
After the Sale to Promote Referral Programs or Your Service Department
Grand Oaks N
How to Put More Buyers on Your Website and in Your Showroom
Grand Oaks O
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TUESDAY 10.04.16
TIMECLASS
ROOM
8:00 – 8:50
Quit Managing Like It’s 1985
Grand Oaks N
The Building Blocks of a BDC Profit Powerhouse
Cibolo Canyon 6
Competitive Market Analysis — How to Get Ahead of Your Competitors
Cibolo Canyon 10
Understanding Your Digital Spend — OEM Specific, Ford/Lincoln
Cibolo Canyon 11
Supercharge Your Internet/BDC Department — Five Strategies to Help You Crush Your Competition
Grand Oaks O
Seeing Wholesale Red — Prepare Your Exit Strategy in Advance and
Avoid Large Losses
Cibolo Canyon 9
Blackbird CRM Deep Dive
Grand Oaks K
Text, Chat, and Mobile Messaging — Strategies for Connecting With
Today’s Mobile Shopper
Cibolo Canyon 8
9:00 – 9:50
The Auto Dealer’s Guide to Winning With Micro-Moments
Cibolo Canyon 5
Fixing the Phone is Easier Than You Think!
Cibolo Canyon 10
My Client Wants What? How Credit Data is Changing the Way You Interact and Do Business With Your Client (And it Should be More Profitable!)
Cibolo Canyon 8
Garbage In, Garbage Out — Filtering the Trash Out of Your CRM
Cibolo Canyon 7
Owner Loyalty
Cibolo Canyon 11
Intro to iDMS
Cibolo Canyon 6
Credit Reporting — Furnish Data Without Starting a Legal Firestorm Cibolo Canyon 9
Regulatory Update and the Road Ahead Grand Oaks K
Group Inventory Strategies — How to Stock the Right Car on the Right Lot
at the Right Time
Cibolo Canyon 4
1:00 – 1:50
The DealerSocket Platform and Vision for Franchise Dealers
Grand Oaks A–J
Does Size Matter? When It Comes to the CFPB, It Doesn’t. Understand Why
Compliance Should be a Priority no Matter Your Size.
Cibolo Canyon 5
The Auto Dealer’s Guide to Winning with Micro-Moments
Cibolo Canyon 10
Strategies for Success in the Next Generation of BHPH
Grand Oaks N
iDMS: Inventory Management & Deals
Cibolo Canyon 6
Strategic Planning for BHPH
Cibolo Canyon 9
Hands-On With iDMS & Blackbird (Study Hall)
Cibolo Canyon 3
Successful Inventory Management Starts With Strategy
Cibolo Canyon 4
The Buzzword is “Opportunities”
Cibolo Canyon 8
19
TUESDAY 10.04.16
TIMECLASS
ROOM
2:00 – 2:50
CRM Best Practices
Grand Oaks A–J
Compliance Checklist — Focusing on Collections
Cibolo Canyon 5
Improving Customer Retention: How HMF and KMF Are Identifying Leads in Your DealerSocket CRM Who Are Most Likely to Be in Market
in the Next 90 Days — OEM Specific, Hyundai/Kia
Cibolo Canyon 11
iDMS Flexible Accounting
Cibolo Canyon 6
Understand the Basics of Implementing a Service BDC and How
DealerSocket Can Help
Cibolo Canyon 10
Cibolo Canyon 3
Efficiency — Maximize Profits with Your DNA and Internal Auction Lanes
Grand Oaks N
Maximize Your ROI — Digital vs. Traditional
Cibolo Canyon 9
3:00 – 3:50
The DealerSocket Platform and Vision for Independent Dealers
Grand Oaks A–J
inMarket Buyer Targeting to Direct Action Unit Sales! Maximize Your
Marketing Investment, Unit Sales, & Profit Performance Utilizing DealerSocket
(Franchise Only)
Cibolo Canyon 7
How DealerSocket Helps You Hold Your Team Accountable
Cibolo Canyon 6
Innovative Data Partnerships — General Motors Shared Data Through CRM Partner Integrations — OEM Specific
Cibolo Canyon 11
CX vs. UX — Provide Quality Communication Driven by Customer Experience
Grand Oaks N
The Down and Dirty of Digital Retailing
Cibolo Canyon 10
The Eight Cylinders of the BDC
Cibolo Canyon 9
Cibolo Canyon 3
ASRs and the Effortless Customer Experience
Cibolo Canyon 4
4:00 – 4:50
Independent Best Practices
Grand Oaks A–J
inMarket Buyer Targeting to Direct Action Unit Sales! Maximize Your
Marketing Investment, Unit Sales, & Profit Performance Utilizing DealerSocket
Cibolo Canyon 7
CRISP Workshop (Own the Phone!)
Cibolo Canyon 5
21st Century Tools to Optimize Your Service Drive
Grand Oaks O
Negotiating for Higher Gross & CSI With Today’s Buyers
Cibolo Canyon 9
Are You Leaving Money on the Table?
Grand Oaks N
Cibolo Canyon 3
How to Put More Buyers on Your Website and in Your Showroom
Cibolo Canyon 10
Use Your Data to Efficiently Power Up Sales
Cibolo Canyon 8
Best Practices Kill Sales Growth: How to Create a Clear Path for Innovation,
Separation, and Domination in Your Marketplace
Cibolo Canyon 6
High Impact Fourth Quarter Strategies
Cibolo Canyon 11
20
WEDNESDAY 10.05.16
TIMECLASS
ROOM
8:00 – 8:50
Building a Culture of Compliance
Cibolo Canyon 5
Leverage Actionable Data to Position Yourself as a Value-Added Partner (iDAR)
Cibolo Canyon 9
Best Practices for Designing Processes & Executing Accountability
Cibolo Canyon 8
Understanding the Numbers: Reporting Analytics in iDMS
Cibolo Canyon 6
Service Drive Appraisals — Are you Using the Right Approach?
Cibolo Canyon 10
Understand Standard and Advanced Google Analytics Tools You Can Use
to Optimize Online Marketing
Grand Oaks N
Managing Your Assets — Finding and Supporting A-Level Service Technicians
Grand Oaks O
Hands-On with iDMS & Blackbird (Study Hall)
Cibolo Canyon 3
9:00 – 9:50
CRISP Workshop (Own the Phone!)
Cibolo Canyon 6
Nevermind Millennials — Echo Boomers Are Coming. Why Marketing to
Millennials is for Suckers!
Cibolo Canyon 5
How Custom Filtering Will Change the Game
Cibolo Canyon 8
Five Reasons Your Follow-Up Sucks and How to Fix It
Cibolo Canyon 9
Word Tracks That Work
Cibolo Canyon 10
Cibolo Canyon 3
Hacking the Millennial — Sales to Service Conversion
Cibolo Canyon 11
Tools, Tips & Tricks to Create Word of Mouth Marketing
Cibolo Canyon 7
10:00 – 10:50
Help Me Help You — How to Get the Most Out of Your
Digital Marketing Vendor
Cibolo Canyon 11
DealerSocket Usage: It Starts From the Top Down
Cibolo Canyon 6
Does Size Matter? When It Comes to the CFPB, It Doesn’t. Understand Why Compliance Should be a Priority No Matter Your Size.
Grand Oaks N
Franchise Feel in an Independent World — Don’t Get Egg on Your Reputation
Cibolo Canyon 8
Leverage Actionable Data to Position Yourself as a Value-Added Partner (DAR)
Cibolo Canyon 9
Acquisition Strategies — Acquiring the Right Unit From the Right Source
Grand Oaks O
Cibolo Canyon 3
iDMS: Accounts & BHPH Collections
Cibolo Canyon 7
Realistically Managing Vendor Compliance
Cibolo Canyon 10
21

Dealer Media Kit - DealerSocket User Summit

Transcription

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