motorcycle motorcycle

Transcription

MOTORCYCLE
TRADER
MARCH 2015
EST 1895
The Essential Guide to the Motorcycle Trade and Industry ■ www.motorcycletrader.net
MARKET SECTOR
A history of tyres
COMPANY
PROFILES
Goodridge and
Moto Evolution
SHOWTIME
New era for Classic
Dirt Bike Show
MCIA SERVICE
LAUNCH
New Data Centre
NEWS
■ Rock Oil, Oxford
Products and R&G
get involved with BSB
■ Think Bikes goes
global
■ Bone-shaker
Marrow-thon
BUSINESS
JOURNAL
A helpful taxman
and website legalities
OPINION
■ End User
■ Kerr on China
■ Next Generation
■ Association Voice
TRADE MART
THE DIRECTORY
Motorcycle Trader: March 2015
FOLLOW US
facebook.com/
Motorcycle.Trader.UK
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twitter.com/
MCTraderUK
REDCAT MARKETING LTD
CONTENTS
Newhaven, East Sussex BN9 0EF
Tel: 01273 616040
www.motorcycletrader.net
14 NEW PRODUCTS
Latest stock items for showroom
and workshop
PUBLISHING EDITOR:
23 TRADER DIRECTORY
If you supply the trade, you’ll need to be
in it – closing soon!
Jenni Foulkes
[email protected]
63 REGISTRATION STATISTICS
January 2015 gets off to a positive start
SUBEDITOR:
David Bradford
COLUMNS
DESIGN:
36 KERR ON CHINA
Callum Tomsett
The history of tyres p.24
ADVERTISING:
FEATURES
38 ASSOCIATION VOICE
22 PRODUCT SPOTLIGHT
New full-size electric trials bike from
Electric Motion
39 END USER
Rod Sopp
[email protected]
CONTRIBUTORS:
24 MARKET SECTOR
A look at the history and prospects of
the major motorcycle tyre brands
Adam Bernstein
David Bradford
Sean Kerr
Stevie Muir
Martin ‘Sticky’ Round
Mark Williams
Bruce Wilson
30 MCIA DATA CENTRE
The Association launches a new
data-sharing service
31 COMPANY PROFILE
Goodridge
PRINTED BY:
32 COMPANY PROFILE
MotoEvolution
Newman Thomson Ltd,
Burgess Hill
While every effort is made to ensure
that the information contained herein
is correct, the publisher is unable to
accept any claims or responsibility for
any incorrect information that may
appear for whatever reason. All rights
reserved. No part of this publication
may be reproduced or transmitted in
any form or by any means, electronic
or mechanical, including photocopy,
recording or any information storage
and retrieval system, without
permission in writing from the
publisher. © Redcat Marketing Limited.
34 PUTOLINE CLASSIC
DIRT BIKE SHOW
A new era for the bargainhunters’ mecca
REGULARS
5 NEWS
Latest round-up from the trade and
industry
13 EVENTS CALENDAR
Shows and exhibitions, with a new date
for Motorcycle Live
37 NEXT GENERATION
BUSINESS
12 BUSINESS NEWS
Salient information for businesses big
and small
40 BUSINESS JOURNAL
A helping hand from the taxman and is
your website legal?
43 TRADE MART
Find your supplier here
45 THE DIRECTORY
A-Z of company contact details
ADVERTISERS
INDEX
AJS Motorcycles...........................4
Bikesure.........................................4
MAG Europe..................................17
Off Road Only...............................19
Oxford Products....................14/15
RG...................................................9
Rock Oil.........................................11
RS Equipment........................Cover
Schwalbe.......................Back cover
VE....................................................2
WMD................................................7
More news online at www.motorcycletrader.net – Updated every day.
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NEWS
Bikesure’s
golden tickets
Bikesure has announced the outcome
of its Golden Ticket competition.
The three lucky winners each won a
package trip to the Isle of Man Classic
TT in August; they were Mike Garrod
from Brighton, Kevin Thomas from
Merthyr Tydfil and Alan Poole from
Herfordshire. The trio will take their
place among the Manx crowds over
the August bank holiday weekend.
For more information, visit www.
bikesure.co.uk or call 0800 369 8580.
Danny Webb
sponsorship
appeal
News: All the latest from the trade and industry
Sun shines again
for Bristol show
Classics show bounces back after
bad weather marred 2014 edition
Thousands of motorcycle enthusiasts
flocked to the Bristol Classic
Motorcycle Show at Shepton Mallet’s
Royal Bath and West last over the
weekend of 7-8th February. The show
– hampered by the Somerset floods in
2014 – was back to full strength, and
its new auction racked up £250,000
in sales. A Vincent Black Shadow
motorcycle sold for £55,000, while
several ‘barn-find’ restoration projects
were snapped up, including a 1932
Norton.
The Bristol event included trade and
autojumble stands, together with all
manner of bikes, parts, spares, riding
kit and accessories ahead of a new
season of riding and restoring.
Exhibition manager Nick Mowbray
said: “Last year’s Bristol show was
excellent, but there’s no denying it was
severely affected by the awful weather
conditions encountered by the region in
the early part of 2014. It was wonderful
to see the crowds come back in huge
numbers for what is many people’s
favourite two-wheel event of the year.”
Classic Bike Shows’ next event
is the Classic Motorcycle Show at
Staffordshire County Showground on
25-26th April. For more details, visit
www.classicbikeshows.com.
Budding racer Danny Webb is asking
racing fans to chip in £20 to help
him mount a World Supersport
Championship challenge in 2015. For
£20, sponsors will have their name
featured on the team garage boards
and website, and a signed poster; £40
gets all of the above plus a T-shirt.
For £200, sponsors also get two
paddock passes to the British WSB
round at Donington Park. For more
information,contact Webb by email:
info@performance
technicalracing.co.uk.
Got a story? E-mail: [email protected]
Rock backs BSB
Rock Oil has announced its agreement
to become an associate-level partner
of the 2015 MCE Insurance British
Superbike Championship. This new
sponsorship deal is the largest Rock
Oil has ever embarked on, and will see
the brand’s presence at BSB events
and MSV track-days. Greg Hewitt,
managing director of Rock Oil explains:
“We are thrilled to be able to announce
this commercial partnership with MSV
and the British Superbike Series. Our
lubricants have long enjoyed favour
within the motorsport arena and our
commercial partnership with the series
will allow us to promote the brand to an
even greater audience.”
More than £250k was
splurged on rare bikes
Paul ‘Woody’ Woodrow and
colleague Andy of WMD
were delighted to pick
up the Motorcycle Trader
Parts Supplier of the Year
award. The company was
recognised for its continued
development and evergrowing catalogue of parts
and accessories to dealers
nationwide with a first-class,
fast delivery service.
Full details of the awards
were published last month:
wmd-online.com.
March 2015 05
Vacancy at MAG
MAG Europe is looking for a sales
professional/brand specialist to
join its expanding operation based
on the outskirts of Manchester, just
off the M60. The job spec is listed as
follows: “Internal position with the
responsibility of driving sales of our
industry-leading brands, supporting
our established dealer network and
targeting prospective new business.
You will also be expected to conduct
periodic dealer visits and attend
motorcycle events and shows.”
Apply with a covering letter and
CV to: [email protected].
Revised dates
for Motorcycle
Live 2015
Motorcycle Live 2015 will take
place one week later than originally
planned, opening at its usual venue,
the NEC, Birmingham on Saturday 28th
November and closing on Sunday 6th
December.
The decision comes following
confirmation that the EICMA exhibition
in Milan has moved from its usual
early-November slot to later in the
month. EICMA is traditionally where
the leading manufacturers unveil
their new models, many of which are
then shipped to Birmingham to make
their UK debut.
“If we had maintained our
traditional slot of the last two
weeks of November, it would have
been logistically impossible for
manufacturers to ship their new
models to The NEC in time for the
opening day of the show,” explains
Motorcycle Live organiser Finlay
McAllan. “This would ultimately mean
that UK motorcycle fans would miss
out on the opportunity to see the new
models so soon after launch. For that
reason, we have decided to move
Motorcycle Live 2015 back one week.”
Motorcycle Live 2015 will take
place at the NEC, Birmingham from
28th November to 6th December 2015.
Tickets will go on sale in August 2015.
Britain’s most
extreme speeders
IAM freedom of information request reveals
fastest recorded illegal speeds
The Institute of Advanced Motorists
(IAM) has released examples of extreme
excessive speeding caught on safety
cameras across England and Wales in
2014. The highest speed recorded was
146mph, on two occasions, both on the
M25, one by a motorist travelling anticlockwise near Clacket Lane Services,
the other going clockwise at Swanley.
There were three other instances
of speeds over 140mph recorded:
145mph on the M6 toll road (70mph
Five drivers were clocked
at 140mph-plus in 2014
limit), 141mph on the A1 Great Ponton
Northbound road (70mph limit) and
140mph on the A5 Crick road (60mph
limit). But perhaps the most astounding
figure was 128mph recorded on London
Road, East Grinstead, a 30mph road –
exceeding the limit by 98mph.
The statistics were released following
a freedom of information request made
by IAM to police forces in England and
Wales. Of the 41 police force areas from
which the IAM requested information,
36 responded. London’s worst speeder
was recorded at 123mph on a 30mph
road. The highest figure recorded in a
50mph zone was 120mph, on the A631
Beckingham road in Nottinghamshire.
Sarah Sillars, IAM chief executive,
said: “It is disheartening to say the least
that some road users are showing such
disregard for the safety of all other
road users. At speeds of 140mph, an
individual is travelling at nearly two-anda-half miles a minute. At that speed, it is
simply impossible to react to anything
that might happen in front of you.”
BMW’s recordbreaking January
German manufacturer off to a flying start in 2015
Following a record-breaking 2014,
BMW Motorrad has outdone its
previous best January in terms of
sales. The brand sold 6,263 units
(compared to 5,438 for January
2014) – growth of 15.2 per cent.
BMW could be further boosted
by the arrival of the new S1000RR,
due to hit dealerships soon. There are
two new boxer models lined up for
the start next season: the new BMW
R1200R and the R1200RS.
Heiner Faust, BMW Motorrad’s
head of sales and marketing: “2015 is
off to a very successful start for BMW
Motorrad… it is the best January
in company’s history. Our current
New S1000RR: Due to land soon
model range is meeting a strong
demand worldwide. Numerous
innovative and emotional vehicles
will be supplementing our product
portfolio this coming season.”
06 March 2015
‘Think Bikes’
campaign goes
global
Wing-mirror stickers help keep
drivers on the lookout
Great choice
for suspension
A campaign developed last year by the AA to encourage
drivers to look out for those on two wheels is being rolled out
globally by the FIA, the world motoring organisation.
‘Think Bikes’, which features a naked cyclist, was
launched by the AA Charitable Trust in March 2014. To date
the campaign film has had almost 270,000 YouTube views,
but now has the potential to reach millions more drivers
across 111 FIA motoring clubs in in Europe, the Middle East
and Africa.
As part of the campaign, around two million wing-mirror
stickers have been distributed as a reminder to drivers to
do a double-take for cyclists and bikers. The stickers are
available free of charge to organisations and individuals.
See more at: roadsafetygb.org.uk.
NMDA: ‘100,000
reasons to be
cheerful!’
Dealer association celebrates
strong signs of market recovery
The National Motorcycle
Dealers Association
(NMDA) is encouraging the
industry to reflect on the
positive growth achieved
during the past year. New
registrations in 2014 were
higher than in any year
since 2009; December
sales overall were up 10.6
per cent, with 4,554 bikes
registered in the month,
pushing the sales figure
for the year over the magic
100k mark to a magnificent
101,277 new machines.
The biggest growth
was in the 51-125cc
sector, though demand
also increased by 18.3
per cent and 13.7 per
cent respectively in
the 651-1,000cc and
over-1,000cc sectors.
In the style sectors, the
naked category showed
the greatest growth with
an uplift of 32.1 per cent
(much of it in the 125cc
capacity band).
The NMDA believes
manufactures have
successfully adapted and
modified their product
offerings to reflect the
current demands, and are
benefiting from generally
increased confidence in
the economy. For more
information, contact
Stephen Latham at the
National Motorcycle
Dealers Association on
07515 975157.
Fork Stanchions
& Progressive
Springs
Fork Bushing,
Seals &
Linkage
Bearings
Also Available
www.wmd-online.com
Tel:01273 595746
March 2015 07
Evopos upgrade
Evopos UK has released a new
version of its EPOS software for
dealers. The firm claims this
latest product, version seven,
“combines the reliability of the
desktop, the accessibility of
the web and convenience of the
mobile”. The upgrades include
easier-to-use point of sale, stock
control, workshop organiser, hires,
accounts and automated SMS and
emailing marketing. Other new
features include improvements
to the eBay integration along
with new eCommerce integration
for BigCommerce, Magento and
nopCommerce. For more information,
visit www.evopos.com or call 01202
875996.
BEN Scotland Ball
Automotive industry charity BEN is
busy preparing for its BEN Scotland
Ball, taking place on 28th March
2015 at Crowne Plaza Hotel Glasgow.
The event will include a “lavish four
course meal with wine and a thrilling
programme of entertainment”
featuring the seven-piece band
Jmack. Standard tables of 10 or 12
and individual tickets are available.
To book a place, contact 01344
294755 or visit www.ben.org.uk/
benscotlandball.
Bultaco
appoints Garvía
Bultaco has appointed José Antonio
Garvía as its new commercial
and marketing general manager
and member of the executive
committee of Bultaco Motors.
Garvía will be responsible for
marketing and after-sales of
the company. He was previously
managing director of the Fiat group
in Spain and the United Kingdom,
president of the Fiat group in
Portugal, director of Kia Motors
Iberia and has been responsible for
the creation and development of
the distribution network of General
Motors in Spain.
Oxford head-to-toe
treatment for Laverty
UK firm seals its first ‘full-body’ BSB sponsorship deal
Oxford Products has signed Michael
Laverty as its first ever ‘head-to-toe
sponsored’ rider in the British Superbikes
Championship. Laverty will wear Oxfordbranded race leathers and gloves –
Oxford’s very first leathers venture. He
will also promote Oxford Layers, as well
as HJC helmets and Alpinestar boots,
both exclusively distributed in the UK by
Oxford.
The 33-year-old former British
Supersport champion returns to the BSB
with Tyco BMW after a two-year stint in
MotoGP with Aprilia. He will continue to
test and develop Aprilia’s MotoGP bikes
between BSB commitments.
For more information, contact Oxford
by email [email protected] or phone
01993 862300.
New appointment
As well as its new racer sponsorship,
Oxford has expanded its creative team,
appointing Kyle Swann as junior graphic
designer. Swann, who is a keen biker
and owner of a 2002 Honda CBR600FS,
will work across motorcycle and bicycle
divisions.
Michael Laverty (R) with
Oxford’s Henry Rivers-Fletcher
Bike Tyrestore’s
2015 Tyrecyclopedia
Leading trade distributor gives
tyre price-bible an overhaul
Bike Tyrestore, UK trade supplier of the
leading brands of motorcycle, scooter,
moped and bicycle tyres has given its
Tyrecyclopedia catalogue a complete
overhaul for the 2015 sales season.
After listening to customer feedback
following the concept launch last year,
the listings are now categorised by sizesector, rather than manufacturer. The
comprehensive, 132-page A4 manual
is a user-friendly and easy to navigate,
data-filled collection of essential
tyre information and advice on tyres
stocked by Bike Tyrestore. It offers a
suggested selling price so that traders
can comfortably show and share the
information with their customers, rather
than trying to hide any trade-sensitive
material.
Commenting on the new version of
the bumper-edition, Bike Tyrestore’s UK
sales manager Adam Rous said: “Our
trade account customers told us that
including a fair and reasonable suggested
selling price really worked as they could
confidently show the price guide book
to their end-user customers, safe in
the knowledge that they wouldn’t be
compromised by any sensitive trade-only
pricing slipping out.
The Bike Tyrestore 2014
Tyrecyclopedia is distributed free
of charge with this March issue of
Motorcycle Trader.
For additional copies and trade
account information, contact Adam Rous
on Freephone 0800 281 413 or email
[email protected].
08 March 2015
Dirt Bike Show
comeback for
Trade & Press Trial
Traders’ chance to show their skills...
The International Dirt Bike Show is set to host a
returning Trade and Press Trial organised by the event’s
owner, Mortons Media group.
A popular feature of many of the company’s
previous shows, Mortons will reintroduce the initiative
at its annual off-road spectacular at Stoneleigh Park.
Although planning is still in the early stages, it has been
confirmed that all proceeds will go to a worthy charity.
Along with operating some of the world’s largest
classic motoring and off-road events, Mortons is a
market leader in motorcycle magazine publishing and
has many industry links.
The trial will be open to all members of the
motorcycle press, trade and sport and virtually any
machine will be eligible.
Mortons’ event director, Brian Hill, said: “What
better way to inject some fun into the industry than
to hold a rule-free-trial in the grounds of Stoneleigh
Park. Final plans will be unveiled in due course, but
Photographer Nick Nicolls on the other side
of the camera lens in the Press Trial of 1960
we wanted to announce now that the event is on so
potential participants can note it in their diaries and
on their calendars. It will be a sort of run-what-youbring meets off-road trials, and anyone found taking it
seriously will be disqualified, or maybe even fined!”
The 2015 International Dirt Bike Show will run
from Thursday 29th October through to Sunday 1st
November at Stoneleigh Park, Warwickshire. Visit
dirtbikeshow.co.uk for further information.
Trader learned that photographer Brian ‘Nick’ Nicholls sadly passed away in February
after a long battle with cancer. As a mark of respect, a pictorial display of Nick’s
photography adorned the entrance to the recently held Classic Dirt Bike Show.
March 2015 09
BTS’s new Rubena
front-man
Bike Tyrestore has appointed Matt
Lane as brand specialist for its Rubena
range of cycle tyre products. Lane
joins BTS from another major tyre
brand, so has a wealth of experience in
the sector. He hails from Shropshire,
is the father of four daughters, and
himself a keen cyclist. For more
information, contact 0800 281
413 or email Lane directly: matt@
biketyrestore.com.
Bikesure offers
accidental
damage cover
Bikesure, Motorcycle Trader’s
Insurance Provider of the Year,
has launched a scheme to provide
combined accidental damage and
third-party cover.
Traditionally, only comprehensiv
e, third party fire and theft, and third
party only cover has been available
to motorists, with those unlucky
enough to be refused theft cover, also
unable to secure any protection for
their own bike following an accident.
Bikesure’s new scheme will remove
that particular insurance obstacle.
www.bikesure.co.uk
Polaris acquires
Brammo
Polaris Industries has acquired
the electric motorcycle business
Brammo. Under Polaris ownership,
Bramma will focus exclusively
on the design, development and
integration of electric vehicle
powertrains, which it supplies
globally to a wide range of OEMs. As
part of this transaction, Polaris will
use the assets acquired to begin
manufacturing electric motorcycles
in the second half of 2015 at its
Spirit Lake, Iowa facility.
R&G signs as official
supplier to BSB
Crash protection firm to support
premier domestic race series
R&G has become the official crash
protection supplier to the 2015
MCE Insurance British Superbike
Championship as part of a deal with
MotorSport Vision Racing (MSVR). The
firm will support riders and teams with
BSB series director Stuart Higgs (L)
with R&G MD Simon Hughes
a race paddock service, ACU discount,
amplified branding in and around the
circuits, more televised coverage, and
the introduction of the R&G Newcomers
Trophy.
R&G managing director Simon
Hughes said: “I’m delighted to reach
this deal with MSVR and for R&G to
become more closely aligned with such
a prestigious championship that reflects
the same values as our brand. Racing
is at the core of R&G and a large part of
how we develop our expanding product
ranges.”
For race and ACU support enquiries,
contact Alan Garrett, UK sales manager,
on 01420 89007 or [email protected].
Marrow-thon
fundraiser returns
Charity ride in support of cancer care
all set for April edition
The Bone-shaker Marrow-thon charity
ride, which raises money for blood
cancer charities, is set to make a return
in April. Last year’s inaugural edition
of the event raised more than £2,000,
which was donated to Cure Leukaemia,
the Anthony Nolan Trust and the Queen
Elizabeth Hospital Birmingham.
Organiser Katherine Sinfield, herself
a cancer survivor, explains: “We knew
straight away that the Bone-shaker
Marrow-thon would have to make a
return in 2015. We’re holding the ride
this year on Sunday 19th April, and it
promises to be bigger and better. We
have 150 bikes signed up already. We’ll
set off from the Queen Elizabeth Hospital
in Birmingham at 11am and make the 35mile ride back to Burton-on-Trent.”
The ride is open to all motorcycles,
trikes, scooters, mopeds and vintage
machines. Riders are asked to make a £5
donation to ride and a fund-raising raffle
will be drawn on the day.
For more details, visit boneshakermarrowthon.com.
Got a story?
E-mail: [email protected]
Last year’s Marrow-thonraised more than £2,000
10 March 2015
www.rockoil.com
High Performance
Motorcycle Lubrication
For details on our range of motorcycle products
T: 01925 636191
E: [email protected]
rockoil.lubricants
rockoilnews
Made in the UK
NEWS
BUSINESS
& FINANCE
Your tax account
with HMRC
Launched around the middle
of 2014, Your Tax Account,
will over time, enable small
businesses to access
everything they need to
manage their tax affairs in a
single, secure, online space.
HM Customs & Revenue
(HMRC) has worked with
business customers to ensure
it reflects their needs and is
user-friendly and more than
half a million businesses have
already signed up to an online
tax account.
The current service is a
personalised homepage from
which businesses can access
links to the key transactions
they need to complete (for Self
Assessment, Corporation Tax,
Pay As You Earn for employers
and VAT), an overview of their
key tax records, a summary
of their current liabilities,
direct links to information
and guidance, plus interactive
tools, and links to payment
information and how to pay.
Employers
urged to enforce
random drug and
alcohol testing
Each year, drugs and alcohol
cost British businesses around
17 million working days and
more than £6 billion in lost
productivity.
AlcoDigital supplies policeapproved drug and alcohol
testing equipment and is
urging employers to enforce
random workplace drug and
alcohol testing. The company
believes this will help reduce
both fatal and non-fatal injury
at work.
With around a third of
employees admitting to being
hung-over at work and 15 per
cent confessing to having
been drunk in the workplace,
it’s no surprise that resulting
problems, for example lack
of concentration, reduced
productivity and errors, are
more common than ever in the
workplace.
Says Suzannah Robin,
AlcoDigital sales and training
director: “In the UK there
is no legal requirement for
employing organisations to
implement alcohol policies,
but we would like to encourage
employers to adopt a contract
clause for random testing.
With this in place it forms basic
consent agreement for the
employee and may make staff
more wary of consuming large
amounts of alcohol before
entering the workplace.”
For further advice
regarding drug and alcohol
testing in the workplace or for
more information on enforcing
a clause in an employee
handbook or contract visit
www.alcodigital.co.uk
Inflation set to
remain low in
2015
Annual CPI inflation in
December 2014 was 0.5 per
cent, a historically low level,
down from 1.0 per cent in
November 2014.
The main contribution to
the fall was the December
2013 increases in gas and
electricity rises, which fell
out of the annual calculation,
and from the continuing fall in
motor fuel prices. Goods price
inflation in December 2014
was minus 1.0 per cent while
services inflation was 2.3 per
cent.
Commenting on the CPI
inflation figures for December
2014 published by the ONS,
David Kern, Chief Economist
at the British Chambers
of Commerce said; “The
historically low inflation
figure in December 2014
confirms that inflationary
pressures in the UK are very
low. Although the fall between
November and December was
exaggerated by the increase
in gas and electricity prices
a year ago, it is likely that CPI
inflation will remain below 1 per
cent in 2015.”
New website
helps UK small
businesses seek
funding
A new website has been
launched for SMEs looking
for alternative sources of
funding. The independent
service helps small businesses
navigate their way around
the increasingly complex
world of alternative finance.
It includes a simple funding
comparison tool enabling
users to compare a variety of
alternative finance products
from some of the UK’s top
providers in just a few clicks.
Focusing on products such
as peer to peer loans, invoice
finance and crowdfunding,
thefundingcentre.com
provides free and editorially
unbiased information about
the alternative funding options
available to businesses.
Thefundingcentre.com
says it is not controlled by
any platform in the industry
and highlights all the available
platforms that have completed
a detailed fact find.
HMRC’s
minimum wage
enforcement
budget increased
A further 37 employers who
failed to pay workers the
national minimum wage have
been named and between
them they owed workers
a total of over £177,000 in
arrears and have been charged
financial penalties totalling
over £51,000.
Due to the importance
12 March 2015
the government places on
compliance and enforcement,
HMRC’s national minimum
wage enforcement budget
will be increased by a further
£3m in the financial year 2015
to 2016 – taking the total to
£12.2m. The extra money will
go towards increasing the
number of HMRC compliance
officers.
As well as being publicly
named and shamed,
employers that fail to pay their
workers the national minimum
wage will soon face penalties
of up to £20,000. This is being
legislated for through the
Small Business, Enterprise
and Employment Bill so that
this penalty can be applied to
each underpaid worker rather
than per employer.
http://bit.ly/1r6dmK9
Affordable flood
insurance
People in the highest flood
risk areas are to be better
protected against spiralling
insurance costs as Flood Re is
closer to implementation.
After ongoing negotiations
with the Association of
British Insurers (ABI) and
Flood Re, an agreement has
been reached on a number
of matters regarding how
Flood Re will operate. This will
enable legislation to be laid
in parliament next year and once approved by the financial
regulators - enable Flood Re to
operate as a reinsurer.
As part of the package of
measures, the criteria has
been widened to include
further properties that will
be eligible for Flood Re. This
received wide support in
the public consultation and
from the insurance industry,
which has agreed to fund
this without passing costs on
to other consumers. Go to
http://bit.ly/1tv53G4 for more
information.
New online
payment service:
debit card
payments
HMRC has introduced a new
online payment service and
as of 15th December 2014,
will allow taxpayers to pay
their self-assessment or VAT
bill by debit card. This is a
trial and HMRC is working in
partnership with Worldpay.
Taxpayers can continue
to pay HMRC by debit and
credit card using the Billpay
service, hosted by Santander
Corporate Banking. The new
service will eventually replace
Billpay for all debit and credit
card payments to HMRC.
More detail at http://bit.
ly/1A2MC0c
Trade Events Calendar
MARCH
7th – 8th. MCN Scottish
Motorcycle Show, Royal Highland
Centre, Edinburgh.
www.scottishmotorcycleshow.com
APRIL
17th – 20th. MCN Live,
Butlins, Skegness, Lincolnshire.
www.mcnlive.co.uk
25th – 26th. 35th International
Classic Motorcycle Show, Stafford
County Showground, Staffordshire.
www.classicbikeshows.com
SEPTEMBER
4th-5th. The 22nd Eurojumble,
Netley Marsh, near Southampton.
OCTOBER
17th – 18th. Classic Motorcycle
Mechanics Show, Stafford County
Showground, Staffordshire.
29th – 1st November
The International Dirt Bike Show,
Stoneleigh Park, Warwickshire.
www.dirtbikeshow.co.uk
NOVEMBER
28th - 6th December.
Motorcycle Live, NEC, Birmingham.
www.motorcyclelive.co.uk
March 2015 13
NEW
PRODUCTS
The latest stock items for
showroom and workshop
Hevik
Stoccolma
Hevik’s Stoccolma gloves
are made from a mix of soft
leather and textile. They are
waterproof and windproof,
featuring an internal
breathable membrane.
Designed for warmer weather,
they do not have a thermal
lining. The knuckles are
padded, the palm is reinforced
with Clarino, and visibility
is heightened by reflective
detailing. Available in sizes XS
to XXL.
RRP: £31.52
T: 01327 706980
www.hevik.co.uk
14 March 2015
Acerbis X-Fit body armour
This protective undergarment is made in Dryan, a wicking material. It has POI
protectors at the chest, elbows and shoulders, which are homologated to EN
1621-1/97; the back protector is homologated to EN 1621-2/ 2013 Level 2. The
undergarment can also be worn with a neck-brace, and the POI protection is
removable. The whole item is washable. Suitable for both road and off-road use.
RRP: £119.95
T: 01582 491076
www.acerbisb2b.co.uk
Givi S320 LED auxiliary lights
These S320 auxiliary lights from Givi are targeted towards owners of
adventure/touring and sport-touring motorcycles. The lights are sold
in pairs and are powered by LED technology, with an aluminium case.
Designed to increase visibility in poor weather such as fog; they can be
mounted on to tubular engine guards. Supplied with all the necessary
wiring to connect them to the battery and switchgear.
RRP: £231.83 T: 01327 706220 www.givi.co.uk
Texa Axone S
The new Axone S is
designed as an aid for
technicians. Its diagnostic
functions are, for the
first time, based on the
popular Android operating
system. It has a 5ins
LCD-TFT capacitive touchscreen with a resolution
of 480x800. The basic
functions are: parameters,
errors, states, ECU info,
activations and settings.
RRP: £Phone
T: 01282 606787
www.texa.co.uk
March 2015 15
New Products
Forcefield
EX-K harness
This harness provides complete CE
Level 2 upper-body protection. It
is reinforced with Kevlar thread for
added strength. A central front zip
provides access; it has a neck brace
location point and CE Level 2 back,
chest, shoulder and elbow armour.
The soft impact-absorbing material
is Nitrex Evo. Available in three
modular options: Adventure (torso,
shoulders and elbows); Flite+ (torso
and shoulders); Flite (torso only).
RRP: £329.99 (Adventure);
£269.99 (Flite+); £219.99 (Flite)
T: 01933 410818
www.forcefieldbodyarmour.com
Polini Evolution
exhaust for Vespa PX200
This exhaust has been developed to achieve the
maximum performance from Vespa 200cc engines
fitted to the PE and PX models equipped with a Polini
cylinder kit. The expansion chamber is hand-made
from 11 cones. The anodised black silencer has a
60mm outside diameter, offering claimed benefits in
acceleration and speed.
RRP: £336.94
T: 0115 946 2991
www.ve-trade.com
Motad
Classic range
The Classic is a new range
of stainless-steel, road-legal
exhausts, with optionable
removable dB-eater allowing
increased (off-road use)
noise. The featured model has
two-into-two downpipes and
silencers, designed for the
Kawasaki W650.
RRP: £299.99
www.motad.co.uk
16 March 2015
AJS TN12 125
This naked, 17ins-wheeled machine has a single-cylinder, air-cooled, balance-shaft engine, and five-speed gearbox.
The front and rear discs feature twin-pot calipers, and the headlight and tail-lights are LED units. The TN12’s seat
height is 82cm, and it has an unladen mass of 134kg. Supplied with a 12-month parts and labour warranty.
RRP: £2,125
T: 01264 352 712
www.ajsmotorcycles.co.uk
largest distributor of aftermarket motorcycle products. We cater for all bikes and all
markets. In fact, we have over 50,000 industry-leading parts and accessories: Exhausts, Suspension, Lithium-Iron Batteries,
Quickshifters, Seats, Digital Displays, Grips, Pegs... Well, you get the idea. And with quick and direct lines of communication,
high dealer margins and next day delivery, you can be assured we are committed to supporting your business.
We’re MAG Europe, the UK’s
Find out more, contact us today...
call: 0161 337 4390 | email: [email protected]
|
visit: www.mageurope.eu
March 2015 17
New Products
Swift SX-ring chains
These SX-ring chains feature gold or silver inner
and outer plating. They are produced in Taiwan by
OE chain-makers, and are shot-peened for extra
strength. Swift claims that the low-friction design
keeps out dirt while keeping in internal lubrication,
increasing durability and lifespan. Claimed tensile
strength is 44.3kN (520 chain) and 45.7kN (525 or
530 chain).
RRP: From £67
T: 01273 595746
www.wmd-online.com
Roof Desmo Flash
The Desmo is a ‘fully modular’ helmet, which is homologated
as both a full face and open-face helmet. Available in sizes
XS (54cm) up to XXL (63cm), the Desmo features Roof’s
new desmodromic visor mechanism, which it claims allows
smoother lifting and closing of the chin bar.
RRP: £94.95 T: 01778 349333 www.neodistribution.co.uk
18 March 2015
Belstaff Snaefell jacket
The Snaefell’s outer layer is constructed from a
blend of cotton and Cordura, made for Belstaff by
DuPont. The inner goose-down jacket, which can
be worn separately, provides comfort and warmth
without adding excessive weight. For multi-season
versatility, the Snaefell has
numerous pockets and
vents. Available in sizes
S-XXXXL, in black
only.
RRP: £750
T: 0870 122
0214
www.dpcdistribution.
com
Kappa RA311 tank-bag
The RA311 expandable tank-bag has a capacity
of 16 litres. It is equipped with fluorescent and
reflective inserts for visibility, and features two side
pockets, top pocket for smartphone, transparent
map holder, waterproof cover and shoulder strap.
It is designed for use with the Kappa Tanklock
system, attaching to the fuel cap in combination
with the compatible flange.
RRP: £94.95
T: 01778 349333
www.neodistribution.co.uk
OU
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March 2015 19
New Products
Polini Hi-Speed
variator kit
The Polini Hi-Speed maxi scooter
variator kit has been designed
to enhance the acceleration,
mid-range, and top-end speed
for Piaggio Leader 125-engined
scooters. The variator is
manufactured from aluminium
alloy with a high silicon content.
The variator features a twin oil seal
bushing assembly, for improved
lubrication and reduced friction.
Supplied as a full kit with driven
pulley, back-plate, bushing, grease,
contrast spring, two roller sets, and
sliders.
RRP: £115.91
T: 0115 946 2991
www.ve-trade.com
OptiMate
Lithiam 0.8A
This lithium-specific battery-maintainer is automatic
and equipped with an LED display. Battery condition is
continually monitored to prevent unnecessary charging,
and an alternating ‘charge and rest’ maintenance
programme protects the battery against over-discharge.
The Lithium 0.8A comes with crocodile clips and a
weatherproof lead that can be attached to the battery.
RRP: £54.99
www.optimate1.com
WMD footrest
hanger sets
WMD claims its replacement footrest hangers
compare very favourable in price to the OE
equivalents. Designed as direct replacements, the
aluminium hangers are available as complete sets:
left and right hangers, heel-plates and footrest
holders where applicable.
RRP: From £110.36
T: 01273 595746
www.wmd-online.com
20 March 2015
Premier Thesis helmet
met
The Thesis has a flip-front design, drop-down
rop-down
inner sun visor, with chin, top and exhaust
haust
ventilation. The lining is removable and
washable, while the visor is Pinlock-ready.
ready.
Weighing a claimed 1,680g, the Thesis
sis is
available in black or white, in sizes XS-XL.
S-XL.
RRP: £99
T: 0870 122 0214
www.dpc-distribution.com
Akito
Latitude jacket
The Latitude jacket features highdenier panels at impact points
and interchangeable thermal and
waterproof liners for four-season use.
e.
Other features include adjustable
neoprene neck and collar, double
waterproof chest vents, triple
rear ventilation points, four large
cargo pockets, double velcro waist
adjustment straps and removable
hi-viz vest.
RRP: £159.99
T: 01768 483784
www.lloydlifestyle.com
March 2015 21
Brand spotlight: Electric Motion
Quiet please!
Armitt Leisure Supplies, the UK distributor for the Portuguese brand
of off-road motorcycles, AJP, has been appointed as the importer for
the new Electric Motion EM 5.7 electric trials bike
illed as the first ‘fullsize’ offering in the
ever expanding electric
market, the EM 5.7 is designed
and built by French company
Electric Motion, headed by exScorpa boss Philippe Aresten
and head technician Didier
Richaud. The bike has been
developed with the clubman in
mind, for economy as well as
performance.
The machine is virtually
silent in operation, which
overcomes many of the
objections to motorcycle use
out in the countryside, and it
is equipped with four maps:
novice, standard, trials wet
and trials dry. When in wet
mode, the bike has a soft
power delivery for maximum
traction in slippery and muddy
B
conditions. Dry mode is a full
power setting for climbing
rock steps and similar hard
obstacles and riders can switch
between modes at the flick of a
switch.
Hushed torque
Operated via a single-speed
box, it’s effectively a twist-andgo proposition, and is claimed to
be simplicity itself to ride. With
no clutch to master – relying
instead on subtle throttle use
– it’ll never stall. Full power is
available at any point. Brakes,
suspension and chain final
drive are all conventional items
from the trials world, as are the
wheels and tyres.
The battery gives up to
160 minutes of constant use
and it can be recharged to 80
per cent capacity within 40
minutes – easily enough to
complete a whole event, as it
only uses electricity when the
throttle is open. The battery
is guaranteed for over 800
full charging cycles, so even if
recharged and used every day
for a year, it would take almost
three years for it to get to a point
where it would no longer hold a
full charge – after which point,
according to Electric Motion, it
would retain a 70-80 per cent
charge capacity.
“The EM 5.7 is virtually silent
in operation, which should
help silence the complaints
of those who object to the
noise of trials events”
EM 5.7 spec
Powertrain: Brushless DC SUN Electric Motor
Power: 5kW nominal (approx. 10kW peak)
Torque: 16Nm nominal (approx. 20 Nm peak)
Mapping: Four available: Novice, Trek, Wet Trial,
Dry Trial
Power source: 48 volt 25ah
Time Range: 60-160mins
Battery: Lithium Polymer
Charging Time: 40mins for 80 per cent. 110mins
for a full charge (10A charger)
Charge cycles: 1,000 guaranteed cycles
Primary drive: Toothed Belt
Secondary drive: Chain
Max speed: 34mph
Frame: Chromo Steel perimeter
Suspension: Front: R16V Hydraulic;
Rear: R16V adjustable shock
Brakes: Front: AJP 4 piston hydraulic.
Rear: AJP 2-piston hydraulic
Rims: Morad 1.6’’ x 21’’ and 2.15’’ x 18’’ tubeless
Tyres: Michelin X-light
Weight: 70kg wet
Suggested selling price: From £5695
(entry model) plus on-the-road charges.
Contact: Armitt Leisure. T: 01928 575 926.
E: [email protected]. www.armitt-leisure.co.uk
22 March 2015
MOTORCYCLE
TRADER
MOTORCYCLE
& DIRECTORY
The Essential Guide to the Motorcycle Trade and Industry
The bumper April 2015 issue of Motorcycle Trader will
include the indispensable annual industry bible, the
Motorcycle Trader Directory with its full A to Z listing
of Manufacturers, Distributors and Suppliers and fully
cross-referenced A-Z Product Guide.
This perfect bound issue will be printed on high quality
matt paper and will be retained for long term reference
by the Motorcycle Trader dedicated motorcycle trade
and industry readership. Motorcycle Trader is sent to our
regularly updated database of motorcycle retailers and
workshops who have requested a copy. It is not sent to
‘workshops’ or outlets that have never requested a copy
and is not bulk dropped at single addresses.
STANDARD LISTING – Zero Cost
All trade suppliers will continue to be listed freeof-charge with a Standard Listing which provides
the company name and telephone number. Please
complete the form below and return to: directory@
motorcycletrader.net
email address when using the on-line version at
■ Unlimited product cross referencing in the
Product A to Z
The print run of this issue will be increased to satisfy the
usual requests for extra copies
Special display advertising rates apply for this unique
trade and industry promotional opportunity.
For further details contact Rod Sopp by email:
[email protected] or tel 01273 616040/07768 855018
STANDARD LISTING – Zero Cost
Please provide the information below and return to
[email protected]
Company Name:
Telephone:
UPGRADE LISTING - £50
UPGRADE LISTING - £50
A Full Listing option with product cross-reference listing
will cost just £50 and includes:
Please send the information below to
[email protected]
Motorcycle Trader will make contact to complete
the full Upgrade Listing entry.
■ Company Logo
■ Full company name and address
■ Telephone and fax numbers
■ Email and website addresses
■ Up to 100 words narrative about your company and
what you can supply to the trade
■ An automatic ‘click-through’ service to your website or
Company Name:
Contact Name:
Contact Email Address and Phone Number:
Email: [email protected] for a list of A-Z product
headings and to confirm your full entry Upgrade Listing.
Feature: History of tyres
Adhering
to
tradition
The motorcycle tyre industry has changed drastically over
the last century, making huge leaps forward in technology
and performance. Bruce Wilson gets a grip on the history
and prospects of the major brands
rom the
earliest days of
motorcycling,
rubber tyres have
been an essential
element in two-wheeled
transportation. Some
larger brands such as
Michelin are able to trace a
heritage that extends back
over a century. Michelin’s
history, like that of so many
successful companies,
is littered with tales of
innovation, commitment
and excitement. It all started
in 1889 when brothers
Andre and Edouard Michelin
had a chance encounter
with a cyclist whose tyre
needed repairing. The rest,
as they say, is history – and
tremendous history at that.
The British subsidiary
of Michelin, the Michelin
Tyre Company Ltd, was
incorporated in the UK
on 11th May 1905. Since
then, the rubber ring giant
has firmly established
itself worldwide, with
72 manufacturing sites
globally, boasting in excess
of 100,000 employees,
F
24 March 2015
and operating in over
170 different countries.
Naturally, Michelin supplies
much more than bike tyres,
but it all began on two
wheels.
Many other tyre brands
have similarly fantastical
origins. Dunlop is one
such example. John Boyd
Dunlop is the man credited
with having created the
first pneumatic tyre, back
in 1888. He pioneered the
idea of gluing rubber sheets
together and inflating the
resulting tube with a football
pump. Seeing the benefits
first-hand on his son’s
specced-up tricycle, JB
Dunlop decided to further
evolve his new creation,
which won deserved praise
when it helped a competitor
win a Belfast bike race.
Fast-forward to present
day: Goodyear Dunlop
Tyres’ Mark Sears explained
to Trader that, aside from
the physical concept,
every other element of
the product has moved
on massively since those
early times. “The goal of
holding and maintaining
air pressure is still the
same, but all other aspects
of tyre production from
manufacturing to moulding,
materials to machines, have
advanced massively,” said
Sears.
Breath of fresh air
The introduction of
pneumatic tyres soon
killed off solid-rubber
tyres, which had been the
norm up until this point. In
a world that was quickly
becoming mechanised
with rapidly growing
numbers of motorcycles
and automobiles, tyre
manufacturing was swiftly
becoming big business on
“John Boyd Dunlop is credited
with having made the first
pneumatic tyre, in 1888”
March 2015 25
Endurance racing provides the
ultimate testing ground for tyres
“By using synthetic compounds,
Metzeler forged ahead, and in 1937
its tyres helped push up the motorcycle speed record to 174mph”
a global scale.
The primitive
technology
behind the first
pneumatic
tyres was also
advancing.
Cross-ply carcasses
proved a favoured design for
motorcycle tyres for many
decades. The focus of most
tyre manufacturers back
then, as now, was on durability
and performance of the
rubber tread. Whereas most
manufacturers produced tyres
using natural rubber, Metzeler
was the first to make a product
using the synthetic alternative
‘buna’, in 1933. This era was
particularly exciting for the
Bavarian-based company,
which wowed the world again
a few years later, in 1937, by
achieving the motorcycle world
speed record. A Metzeler-shod
machine recorded 279.5kph
(174mph).
Post-World War Two, in
1948, Michelin was back
in the limelight for having
designed, produced and
patented radial-type car tyres.
26 March 2015
This alternative construction
provided better stability, less
friction and improved fuel
economy. But despite the
blatant advantages, the world
of motorcycling would have to
wait over three decades longer
for radials, while making do
with cross-ply and the slightly
better rated bias-belted
products of the time.
Michelin began radial
motorcycle tests in 1981. A
racing programme working
with GP ace Freddie Spencer
fuelled the developments,
achieving its goal in 1984 when
Randy Mamola won a Grand
Prix with Michelin’s new radial
tyres fitted. In 1987, Michelin
unveiled a small range of
road-focused radial tyres for
universal fitment. Even so,
it is Pirelli that is credited as
being the first motorcycle tyre
manufacturer to have crafted
road-going radials, which
came fitted as standard to the
1983 Honda VF1000R. This
period laid the foundations for
motorcycle tyres as we know
them today.
Outside influence
As recent as the Seventies,
European and American
brands dominated the
motorcycle tyre industry. But,
as in motorcycle production,
Japanese tyre manufacturers
soon rose to the fore. Bike
Tyrestore’s (BTS) Peter Smith,
working on the motorcycle
side of his family’s business,
became ever more conscious
of the presence of Bridgestone
Dunlop’s latest
SportSmart 2
in the UK. He noted the rise in
sales of Japanese motorcycles,
most of them supplied with
OE Bridgestone rubber.
Though some customers were
dismissive of the unfamiliarly
branded hoops, others
were more welcoming of the
products.
BTS was not yet a
Bridgestone supplier, but
one particular customer
called Smith and insisted
on purchasing the exact
replacement for the
Bridgestone tyres he was
removing. A few phone
calls later and Smith had
found the tyres he needed,
simultaneously securing BTS’s
position as the new official
UK importer for the tyre
manufacturer.
Though Bridgestone had
had little trouble in securing
a footing in America, in the
UK riders were harder to
convince. Differences in
weather, road conditions and
riding styles necessitated
products specifically crafted
for the European market.
“I spent months driving up
and down the country with
Japanese gentlemen, talking
to bike manufacturers,”
Smith recalls. Eventually the
message got through and
Bridgestone made up a tyre to
suit the European market. The
Battlax hit the UK in the early
Nineties, giving Bridgestone
the opportunity it needed to
seriously make its mark on the
British market.
Brighter future
As regards the present day,
there are seven major players
in the UK motorcycle tyre
industry: Pirelli, Dunlop,
Bridgestone, Michelin,
Continental, Metzeler and
Avon. Recent times have been
tough, owing to the recession
and downturn in new bike
sales, as Sears explained: “Our
market research intelligence
(MRI) data reveals that
consumption has decreased
by 17 per cent over the last
eight years. Going forward,
The latest sportsbike tyres provide
grip that riders of the Nineties
could only dream about
we envisage the market will
increase by around one per
cent over the next four years.”
It might only be a small
glimmer of hope, but this is
no doubt music to the ears
of those in the tyre industry,
having been through so much
turmoil over the past decade.
One man who’s markedly
optimistic is Pirelli/Metzeler’s
Jim Worland. Asked about
the state of his two brand’s
production output, Worland
confirmed that both
companies are producing
more tyres than ever before,
adding: “On a global scale
we are growing massively in
emerging markets, and later in
2015 we will open a state-ofthe-art factory in Indonesia to
support growth in the Asian
markets”.
Worland also provided
insight into the reasons for
Pirelli/Metzeler’s continuing
success on UK soil: “Our
success has come as the result
of the quality and performance
of the products, and by
maintaining a competitive
price. Our route to market and
dealers are also vital to ensure
consumers are well informed
and product is available when
March 2015 27
they need it.
“Ultimately the product
has to stand out from a very
tough crowd of rivals. We
achieve this by understanding
the consumer’s needs and
investing heavily in research
and development.”
Reflecting on the
technological advancements
of tyres over the past decade,
Worland emphasised the
importance of developments
in performance. “A sporttouring tyre such as the
Angel GT has quick warm-up,
great handling, plus it offers
fantastic dry and wet grip.
We could have only dreamt of
such performance 10 years
ago.
“This product has been
driven by consumer demand,
but also by the UK market
seeing a significant rise in
naked bikes. A true sportsbike
tyre like a Diablo Rosso Corsa
will complement a BMW
S1000RR, but an Angel GT will
be great on a wide variety of
bikes with sports capabilities.”
Good times ahead?
It seems British riders these
Pirelli’s latest sport-touring
tyre is the Angel GT
28 March 2015
days expect more for our
money. And we’re getting it
too. Tyres are lasting longer,
performance is getting better
and, surprisingly, the cost of
such great products hasn’t
significantly increased over
the past 20 years, as Sears
illustrates with an example: “I
On the limit: Michael
Dunlop on the Isle of Man
have an MCN on my desk from
more than two decades ago:
April 1992. The price for a set
of Bridgestones in 120/7017 and 180/55-17 profiles
was £219.19. If anything,
contemporary tyres are
performing much better with a
slightly reduced price.”
Singing from the same
hymn-sheet, Worland has a
thoroughly positive take on
contemporary motorcycle
tyres, untainted by nostalgia.
“The value for money
consumers get, certainly
from our tyres, is better than
ever: more grip in cold, dry
and wet conditions; more
mileage; performance lasts
until the final millimetre of
tread; better handling; less
tendency to stand up under
braking mid-corner; faster lap
times with more durability. As
a motorcyclist myself, I can
confidently say we have never
had it so good.” ■
“In 1992, a pair of sportsbike tyres was
about £220. These days, you’re getting
much better performance at a lower price”
Rightly or wrongly, racers
guide tyre development
Motorcycle Trader brand
retrospective
Ever since John Boyd Dunlop
invented the pneumatic tyre
in 1888, his name has been
synonymous with industryleading technical development
in tyres. A string of milestone
innovations powered the growth
of a global brand that rapidly
became a household name.
It took one more year before
his world-changing invention
achieved its first race win –
actually four wins in a day, by
1889 cycle racer Willie Hume.
Dunlop tyres were on the
bike that won the first 500cc
championship for motorcycles in
1949 and dominated the series
through the following decades.
In 1991 a bike on Dunlop tyres
won the first of three consecutive
World Superbike titles and in
2008 Marco Simoncelli took
Dunlop’s 200th consecutive
250cc GP win, a series in
which Dunlop claimed 17 World
Championships.
The pioneering founder set
the credentials that immediately
established Dunlop as a leading
tyre manufacturer. A continuous
stream of new products
and technologies have been
proved and perfected through
competition, then adopted for
road use. Dunlop’s ever-growing
collection of trophies and awards
is one proud testament to the
success of the policy.
Today, Dunlop is technical
partner of Honda Racing,
Kawasaki and Honda, sole tyre
supplier to Moto2 and Moto3 as
well as Official Tyre Partner of the
Isle of Man TT and Classic TT.
On the road, the latest Dunlop
tyres are fitted on motorcycles
from leading manufacturers such
as Honda, Kawasaki, KTM and
Suzuki.
Motorcycle Trader brand
retrospective
Michelin has been at the
forefront of tyre innovation since
André and Édouard Michelin
developed the detachable bike
tyre in 1891.
Game-changing
innovations, such as the first
radial tyre for motorcycles, have
been part of the Michelin DNA
ever since.
In 1893, Michelin hired its
first chemical engineer. Today,
the firm employs more than
6,000 scientists and invests
about £500 million a year in
research and development
– more than any other tyre
company in the world.
Every 12 minutes, Michelin
carries out enough test miles to
circumnavigate the globe, and
every new motorbike tyre goes
through hundreds of prototype
stages before it is approved.
The Michelin Total
Performance ethos – that
commitment to constantly push
the boundaries of performance
and rider pleasure – is at the
heart of the manufacturer’s
motorcycle tyre range.
From the benchmark
Michelin Pilot Road 4, available
in sports, touring and trail
versions, and the blisteringly
fast Pilot Power Cup, to
rugged and sure-footed trail
and off-road tyres, Michelin
covers all types of riding,
claiming: “Our commitment to
innovation means our ranges
are compelling to dealer and
rider alike”.
Michelin’s breakthroughs on
track benefit its road tyres, and
its return to Moto GP in 2016
should be the catalyst for many
more developments in the years
to come.
March 2015 29
Event review: MCIA data centre launch
Digging through the data
The Motorcycle Industry Association (MCIA) held a series of talks
and meetings for its members in February, at the Silverstone Circuit.
Headlining the event was the launch of a new statistical service
he new Two Wheel Data
Centre is a benefit that
will provide insight into
the motorcycle market to a
degree never before possible.
It’s being made available
through a partnership between
the MCIA and Vast Visibility,
a software developer that
powers around 80 per cent
of quotes for the motorcycle
insurance market.
Members will get free
access to a ‘look-up tool’
as well as the option to buy
quarterly reports and bespoke
reports on market intelligence
going back four or five years.
The data is based on
800,000 unique quotes, which
are cleansed by postcode. This
means the data associated with
someone who receives nine
or 10 quotes across a number
of comparison sites is only
counted as one person. Data is
live, so constantly updated; it
records whether the customer
already owns the bike or is just
window-shopping, i.e., working
out how much it would cost,
should they be in a position to
buy a particular model. This
allows real-time trends to be
observed; for example, the
Milan debut of Kawasaki’s Ninja
H2 caused a spike in quotes
by shoppers working out how
much it would cost them to
insure this model.
Such online activity allows
manufacturers to identify if
and when they’ve captured the
imagination of the riding public
around a new model launch
timeframe.
Age, occupation, marital
status, previous convictions,
length of riding career, licence
status and information about
the make, model and age of
bike is all available through
the look-up tool, and the
T
information can be broken
down into geographical areas.
All data is anonymous, but the
MCIA expects it will prove to be
“incredibly valuable” for profilebuilding.
“The data is based on
800,000 insurance
quotes, revealing details
on consumers’ interest in
particular models, their
age and circumstances”
“This may challenge what
members have previously
known about their customers
and will certainly help pinpoint
new ones,” explained MCIA
CEO Steve Kenward. “For
example, only 16 per cent
of the insured market is
[aged] over 50. How many
conversations have you heard
which claim that the number
of motorcyclists is dwindling?
While what we perceive as our
core market is largely middleaged, there is a much larger
potential customer base out
there, which has been invisible
up to now, and which we’ve
known little about.”
Interpreting the data
Head of sales for Vast
Visibility, Andy Stevens gave
the example of what could be
gleaned from the free look-up
tool regarding 125cc riders.
He explained: “It would be
possible to separate them
into ‘shoppers’ and those who
already owned a bike. Whether
the bike was used or new,
whether they held a licence
or not, how old they were and
what they did for a living.”
“It is easy to see how
quickly you can start to
identify new markets and work
out how to target them,” added
Kenward.
After the free tool, the next
level of data is a ‘quarterly
report’ which summarises
data for the previous quarter
and compares it to data a
year earlier. The cost for this
is £750 for members, with
bespoke queries available for
an additional fee. Members
can also make the look up tool
available to their own dealers
for free, should they want to.
Non-members
Non-member rates are yet
to be announced, but Steve
Kenward CEO advised that
those who weren’t currently
members might like to think
about joining now and take
advantage of the full gambit of
MCIA benefits.
Further information
The service goes live in
April. For non-member rates
and any other information
regarding the Two Wheel
Data Centre contact Heather
Brown by email: h.brown@
mcia.co.uk. For membership
enquiries, contact
Membership Manager Sandra
Cole [email protected].
March 2015 30
Company profile: Goodridge
Leading lines
The name Goodridge is synonymous with high-performance steel hoses.
How has the company established itself so resolutely and successfully
in this niche market? Trader finds out
oodridge was founded in 1969
by aviator, racing driver and
engineering entrepreneur Stuart
Goodridge, who sadly died in 2011. He
grew up in Lancashire, and after finishing
school moved to Canada and became a
Formula Ford racer, eventually setting
up his own racing team. Goodridge
began making his own high-performance
braking lines in a bid to achieve greater
racing success. When he moved back to
the UK, aged 23, he continued making
brake lines, in a cottage industry fashion
at first. Interest gradually grew and
the business developed a reputation
throughout Europe. By 1990, the
company also had bases in Japan and
the USA.
The Goodridge brand remains a
towering presence in the braided hose
marked, supplying OE manufacturers,
race teams and of course the aftermarket. The list of applications and fitting
options is enormous and always growing
as the brand continues to forge ahead
in firming up brakes after an incredible
46 years. Here, Trader catches up with
Goodridge marketing coordinator Janis
Effer.
G
Motorcycle Trader: Tell us a little about
the history of Goodridge.
Janis Effer: Formed in 1969, to supply
aircraft braided steel hose and fittings to
the UK F1 motorsport market, Goodridge
has expanded and developed into a
company that provides fluid transfer and
hydraulic solutions around the world.
Rapid response and innovative product
development have placed Goodridge at
the forefront of the industry.
MCT: What is the current size of the
company?
JE: The company manufactures in 10
facilities globally and supplies customers
around the world. Goodridge has a
turnover of over £35m and operates
globally with manufacturing and
distribution operations in the UK, USA,
Mexico and Europe, employing more than
300 people worldwide.
MCT: Which sectors of the market do you
target?
JE: OEM, automotive, motorcycle,
motorsport, defence and specialist
industrial sectors.
MCT: What are the brand’s and the
company’s unique selling points?
JE: A unique combination of design,
innovation, reliability and outstanding
service.
MCT: Do you have any new-for-2015
products?
JE: We are constantly working on new,
exciting products to bring into the
existing Goodridge range
MCT: Is there a programme of
development for new products?
JE: Yes, we have a team dedicated to
the development of Goodridge products
internationally.
MCT: Why might a dealer favour
Goodridge and its products over your
competitors?
JE: As the market-leader for over 45
years, Goodridge has the best brand
in the industry and unrivalled product
quality. This gives our dealers the
confidence to sell Goodridge products
worldwide without the fear of customer
complaints and issues.
MCT: Are dealer margins attractive?
JE: Absolutely. We realise that our
dealers need to achieve a good margin
to make Goodridge a viable product for
them to sell.
MCT: Is there a minimum stocking
requirement?
JE: Yes, we do have stocking
requirements but this is worked out with
the individual dealer. We always work with
our dealers to ensure that we meet their
business needs as well as our own.
MCT: What are the delivery terms?
JE: Very good, and we can adapt these
depending on our dealers’ individual
requirements.
MCT: Does supply always meet demand?
JE: Yes, always. Keeping our customers
happy is vital to our business.
MCT: How does the end-user learn of
your products? Do you advertise to endusers to drive traffic to trade customers?
JE: Last year Goodridge exhibited at
more than 30 trade events worldwide and
spent a substantial amount on targeted
advertising to drive traffic to our dealer
network. Also, Goodridge does not sell
direct to the public, as we do not want to
undermine or take business away from
our dealers.
MCT: How do you use electronic
marketing and social media?
JE: We’re on Twitter as @GoodridgeLTD,
have a Facebook page (www.facebook.
com/GoodridgeLTD), as well as using
YouTube (www.youtube.com/user/
goodridgeltd) and LinkedIn (www.
linkedin.com/company/goodridge).
To find out more about Goodridge, contact Alex Bateman by email:
[email protected], or visit www.goodridge.net.
March 2015 31
Company profile: MotoEvolution
Specially
selected
The team behind MotoEvolution pride themselves on making discerning
selections of the highest-quality aftermarket bodywork parts from Europe
– and importing them for the delectation of UK bikers
ased in Essex,
MotoEvolution was
set up a decade ago,
principally as an importer of
Ermax bodywork products.
The firm’s remit has expanded
substantially since then; it now
supplies a carefully selected
range of brands to the UK
market. The focus is on highquality verified by European
test standards; as testament
to this quality, the company
provides parts to several
high-profile race teams. Here,
Trader speaks to the firm’s
founder Iain Hutton-Jamieson.
B
MCT: Tell us a little about the
32 March 2015
history of MotoEvolution.
Iain Hutton-Jamieson:
MotoEvolution started life
as Ermax.UK to bring the
extensive Ermax plastics
range into the UK, and we
remain the key importer of
this range. We later added
LSL Motoradtechnik parts to
the range and PP Tuning, and
A taste for quality
bodywork parts
“We started life as Ermax.
UK, but we’ve since added
LSL Motoradtechnik and
PP Tuning. That’s why
we changed the name to
MotoEvolution”
so we renamed the business
MotoEvolution.
We have been trading
for over 10 years and now
include the Mad Doctor brand,
hangers with folding LED
lighting, and Italiana ranges
to cover plastics not found in
efficiently and keep stock of
many items, especially those
we batch-manufacture. Many
items, such as Ermax plastics,
are no longer shelved at the
factory but made to customer
order. Likewise, due to the
proliferation of choice in
colours, etc, levers and rearsets are final-mile assembled.
Having said that, turnaround
times are excellent.
the Ermax range. We also have
specialist ranges for Triumph
retro-classics assembled
under Jenks Bolts, and we
run the UK importership for
Barracuda as a separate
entity.
MCT: What is current size of
operation?
IHJ: The business is based in
Chelmsford, Essex, and is run
by five staff.
MCT: Which brands do you
currently import or distribute?
IHJ: Ermax, LSL, PPTuning,
MadDoctor, Italiana,
Barracuda, and Jenks Bolts,
incorporating MotoTwin.
MCT: Which sectors of the
market are most important
for you?
IHJ: We aim to supply
high-quality, niche market
merchandise to bikers
who wish to upgrade from
manufacturer standard
equipment and personalise
their machine and riding
experience. We supply to
Race Teams, including Virgin,
Doodson and Crescent, and to
custom-builders everywhere.
We also sell spare parts for
many ranges and particularly
for race kit, and we ship
globally.
MCT: Why did you choose
these particular brands?
IHJ: We wished to concentrate
on quality. All our German
products are TUV-approved,
and Ermax plastics are all
wind-tunnel tested, unlike
most home-grown kit, with a
focus on design and improved
functionality rather than highvolume merchandise.
We also prefer ranges
designed well enough that
we can obtain spares, even if
they are not normally listed
and sold. If a customer needs
a bolt, foot-peg end or lever
protector arm only, without
having to buy the whole unit,
we can supply accordingly.
MCT: What are the key unique
MCT: Are dealer margins
attractive?
IHJ: Dealer margins start low
and increase on volume over
the year.
Custom bikes are
well catered for
selling points of your brands?
IHJ: Much of what we sell is
imported on a sole agency
basis, so we are the key
contact in the UK. A good
percentage of our Jenks
Bolts range is designed and
manufactured in the UK by us.
We aim to supply good service,
and most of our kit can be
supplied with spare parts,
should the rider get overexcited and unintentionally
modify the original, which
is particularly useful with
rearsets and levers.
MCT: Is there a minimum
stocking requirement?
IHJ: No, but we would suggest
keeping a few spares or, if
displaying kit on a bike, at least
having a set to sell.
MCT: What are the delivery
terms?
IHJ: Bespoke plastics are
usually delivered within about
14-20 days; items on the
shelf within three days or by
arrangement. We supply race
teams as fast as possible if we
know their requirements.
MCT: Does supply always
meet demand?
IHJ: Yes.
MCT: Do you have any newfor-2015 products?
IHJ: We have over 22,000
components in our ranges
and there are always new
items coming to market on a
monthly basis.
MCT: How does the end-user
learn of your products? Do you
advertise to end-users to drive
traffic to trade customers?
IHJ: Yes, we do advertise in
relevant press and run three
websites.
MCT: Is there a programme
of development for new
products?
IHJ: It is continuous. We
expect some 2,000 new
products this year.
MCT: Do you use electronic
marketing and social media?
IHJ: Yes, we have a Facebook
page (facebook.com/moto.
evolution.3).
MCT: Why might a dealer
choose MotoEvolution over
your rivals?
IHJ: We offer discounts to
dealers, which are increased
retrospectively with volume
over time. We supply
To make contact with
MotoEvolution, email
sales@motoevolution.
co.uk or call 01245 361687.
Find out more about the
brands at motoevolution.
co.uk, jenksbolts.com and
barracudamoto.co.uk.
March 2015 33
Event review: Putoline Classic Dirt Bike Show
A classic movement
Classic Bike Shows, the event-organising arm of publishing group Mortons Media,
recently acquired the Putoline Classic Dirt Bike Show – and held its first edition of
the show on the weekend of 21-22nd February
elford International
Centre in Shropshire,
the venue for this show,
is impressive, spacious and
easy to find, close to the M54.
It has clean facilities, plenty
of refreshment points, and
ample parking for visitors. For
any visitors not parking within
the venue grounds itself, a
multi-storey carpark opposite
the halls charged a mere £3
per day.
The show was busy right
from the off at 9am on Saturday
morning, when hundreds
of punters happily paid an
additional £4 for an ‘earlybird’
ticket to the outside autojumble.
Under the ownership of Alan
Wright, a Suzuki works trials
T
34 March 2015
rider back in the Seventies, the
niche-market show has grown
in stature with every passing
year and has been known by
a range of titles reflecting the
content as well as the sponsors.
Its increasing popularity is
perhaps thanks to its relaxed
nature and informality, and this
is an aspect of the show that
the Mortons team says it is
committed to keeping up.
‘Wrighty’ was always going
to be a hard act to follow,
with traders and enthusiasts
suspicious of change and the
Mortons crew were pretty much
under the spotlight for the
classic trade and enthusiasts to
judge. Early feedback, however,
suggests that they have pulled
it off, with traders happy that
the show had retained its
personality, yet, where needed,
certain areas, such as the
exhibitions and stage hall, had
been spruced up to great effect.
The event was in line with last
year’s in terms of attendance,
and the introduction of
Mortons’ advance moneysaving ticket offer proved to be
a popular bonus,
Stars and steeds
The 2015 edition of the
Putoline Classic Dirt Bike Show
continued with the tradition of
mixing a show with on-stage
interviews and guest stars,
manufacturer stands, stunning
exhibits of some 135 machines
from clubs lining up alongside
private entries, over 306 trade
‘Recession? What recession?’
Graham Noyce was reunited
with his championship-winning
factory Honda.
stands, a market jumble,
and everything in between. A
popular interviewee was the
1979 World 500cc Motocross
Champion Graham Noyce, who
recounted on and off-track
tales from his days riding for
Rickman and Maico before
joining Honda, the marque with
which he went on to enjoy world
glory.
The show’s Saturday
evening dinner has become
something of an institution
and some 200 guests, the
majority of whom were classic
bike enthusiast members of
the public, joined Mortons’
management, including
company owner Philip Sharpe
and chairman Ian Fisher, to
enjoy a convivial evening
compered by Classic Dirt Bike
magazine editor Tim Britton.
Guest speakers included trade
Bill Brown manned the Wulfsport stand during the
day, and turned dinner speaker in the evening
mogul Bill Brown, trials and
trade legend Sammy Miller
and former road racing ace,
turned classic trials rider Mick
Grant.
“Taking over an established
event means we’re able to
assess the situation and tweak
elements where we feel they
need some attention, rather
than just making sweeping
“Graham Noyce, World
500cc Motocross Champion
from 1979, regaled the
crowds with on- and offtrack tales”
changes for the sake of it,” said
Classic Bike Show director
Brian Hill. “Our debut weekend
has given us a superb platform
from which to build and we’ll
be engaging in conversation
Where there’s muck... The Mortons
team are very hands-on; directors
Nigel Hole and Brian Hill
man the cash desk.
with those who attended in
order to find out where we
can improve as we evolve
the Putoline Classic Dirt Bike
Show over the coming years.”
Summing up the event,
and his first as show planner,
organiser Richard Graham
said: “The effort from the
clubs, private entrants
and organisations to bring
together this incredible array
of bikes has been superb and
all the credit must go to them.
“My thanks go as well to the
traders who’ve made the trip
and brought together the wide
range of exhibits for all those
who came through the doors.
“I couldn’t have wished for
a better start for the Putoline
Classic Dirt Bike Show and
I’m already looking forward
to getting started on plans for
next year.”
March 2015 35
Opinion: Sean Kerr
China’s growing pains
After several years of astronomical growth, China’s bike
industry hit problems in 2008. But why are the brakes
apparently stuck on?
t is universally known that
the Chinese motorcycle
industry has experienced
rapid progress since China’s
‘reform and opening up’
in the Eighties and that
development slowed down
after the global recession hit
in 2008. The decline became
ever more obvious after the
implementation of National III
emission standards in China
in 2011.
Other problems have
restricted the
progress of
the industry,
for example,
the banning/
limiting of
the use of
motorcycles
in Chinese cities. China’s
motorcycle products are (still)
too homogeneous, and there is
competition from the growing
Indian motorcycles industry.
Old-fashioned marketing
methods and slow reform
added to the stagnation.
The availability of cheaper
cars combined with higher
spending power is not helping.
'uring the ¿rst 11 months
of 2014, the accumulated
exports of motorcycles reached
7,791,700 units, down seven
per cent from the previous
year with the export of twowheelers reaching 7,524,400
units, down 8.3 per cent year
on year.
I
government expanded the
ban to more cities and urban
centres.
In many cities, motorcycle
retail is becoming rare.
This decrease of motorcycle
retail trade greatly reduces
distributors’ bene¿ts and
many secondary-level
distributors have found it
hard to survive and have
shifted into the developing
auto and EV industries. As
purchasing power in rural
take 20 to 25 years for Chinese
motorcycle manufacturers
to meet projected market
demands. The current annual
motor-tricycle output capacity
is around four million units.
Along with the fast
development of the motortricycle industry, its status has
been gradually improving.
More and more major
motorcycle enterprises have
begun to pay attention to the
development of motor-tricycles
and Lifan,
Zongshen,
Dayun,
Dayang,
Yinxiang and
others have
increased
their ¿nancial
investments into motor-tricycle
production in 2014.
Well-known Chinese
motorcycle enterprises are
also beginning to struggle to
turn a pro¿t. CAAM predicts
that, of the top 20 motorcycle
manufacturers, only seven
companies will enjoy a sales
increase. The remaining 13
companies will sŭer various
drops, some as much as 45 per
cent year on year with top-tier
motorcycle manufacturing
giants sŭering the most.
Increasing raw material
prices and rising labour and
operation costs further ăect
the pro¿ts of motorcycle
manufacturing projects. The
stagnant economic climate has
also greatly ăected import/
export market purchasing
power and caused signi¿cant
motorcycle sales decline.
All of these factors are
delaying the further expansion
of the Chinese motorcycle
industry and need to be
addressed in 2015. Watch this
space! ■
On China
chinamotorcyclenews.com
³'uring the ¿rst months of
20, China e[ported ,,00
bikes, down seven per cent from
the previous year”
Sean Kerr is a
China-based
industry
correspondent
for ChinaMotor
Magazine.
36 March 2015
Urban bans
The prohibiting and limiting
of the use of motorcycles in
Chinese metropolises is an
old topic but a key factor that
impedes the development
of the Chinese motorcycle
industry. There was no sign
of a lift of the ban in 2014;
conversely, the Chinese
areas is generally weaker,
manufacturers have paid less
attention to quality and more
to reducing prices in an ĕort
to maximise pro¿ts, thus
hindering progressive research
and development and creating
a negative knock-on ĕect for
the export industry.
Cars and electrics
Multi-industry competition
(car, EV and motorcycle
competition) as well as
improved public transport
services continued to ăect the
Chinese motorcycle industry
in 2014. In the urban centres,
many have chosen to buy
electric bikes and scooters
which the consumers consider
to be more light, manageable,
environmentally friendly and
economical.
Government forecasts
project a demand for around
80m motor-tricycles on the
provision that one in three
farming families (out of an
estimated 900m farmers) will
eventually purchase one. It will
Opinion: Mark Williams
Linked in
with Lle[eter
Foraging for answers as to how to recruit new riders,
Williams stumbles upon an online discussion featuring
some highgrade input from e[pert commenters
recent Àurry of activity
on the interweb ȧrms
concerns that we’ve been
highlighting here in Trader
for the past few years; namely,
there are too many barriers to
newbies getting their ticket to
ride.
In October last year, I
speci¿cally focused on the huge
decline in teenagers taking the
practical test, with comments
from MCIA head honcho Steve
Kenward suggesting the raising
of the school-leaving age from
17 to 18 was the reason for this.
Since then, the situation hasn’t
got much better, but recent
exchanges on LinkedIn, the
B2B social network – a bit of an
oxymoron, that one – kicked
ŏ by Llexeter’s business
development manager Daniel
Frost, raised many interesting
comments. Given that
Llexeter consistently features
in the ȯcial top 10 for 8K
registrations, it’s worth noting
what Frost had to say:
“The motorcycle industry
and its consumers are getting
old. Did you know,
for instance, that
the average reader
age on Visordown
(webzine) is 44
years old? What
can be done to
increase the
amount of people
turning to two wheels and,
most importantly, advancing
beyond the CBT stage?
“The Get On scheme is
one approach and ăordable
transport is another, but is
there is anything the industry
can improve on to attract more
riders to ensure the security of
the industry in years to come?”
Next Generation
markswill.wordpress.com
A
Mark Williams
is a veteran
motorcycle
journalist with a
special interest
in the future of
British biking.
Responses came thick and
fast, a few critical of the MCIA
and Get On, most despairing of
the arguably anti-motorcycling
legislation coming down
the pike from the E8 thinly
disguised as safety-related
licensing requirements.
Some suggested positive
remedies. Despite a moderately
encouraging uplift in sales last
year, with the number of bikes
registered on our roads down
by eight per cent since 2009,
something clearly needs to be
done. But as Jamie Masterman,
ex-Barrus divisional manager
noted, “We tried the Get On
scheme for 12 months and
gave it full roadshow support;
sadly, with poor dealer support
the results did not justify
continuing.”
Economic intricacies
3edro Regina, a 8niversity
Business Studies lecturer
argued the reasons may be
that: “At its heart, there is the
public policy dimension. The
industry is very fragmented
vehicle emissions, which are
inevitably killing ŏ a large
amount of the motorcycling
industry's MSMEs [micro small
and medium enterprises].”
Frost, clearly disenchanted
with the MCIA’s Get On
scheme, argued that: “We need
to look at the industry through
the eyes of the non-riders like
I used to be: a cyclist with no
interest in motorcycles.
"What was the primary
objection that I faced when
looking at motorcycles? Safety.
The general public still has the
impression that anyone who
rides a bike will be severely
injured – ‘just a matter of time’.
“8se Get On as a central
focus to tie the wider industry
together: importers, dealers
and training schools. It
doesn't have to be ridiculously
expensive. Get a pop-up tent
and a representative to go
between dealers. Get dealers
to involve their local training
school and promote it in their
local area amongst their
customers.”
In the LinkedIn
discussion
– ongoing at
www.linkedin.
com/.../Buildingmotorcycleindustry – there
has been no
comment from Get
On. Perhaps some of Frost’s
suggestions are already being
implemented. His key point is
surely that it’s word-of-mouth
and peer group appeal on which
we all rely: “It's loyal customers
who advise their friends and
family to converge on the
location where information is
available.” ■
“Responses came thick and
fast, despairing of the antimotorcycling legislation
coming from the EU disguised
as safety legislation”
and a few players seem to
hold uneven sway in the
discussions. Although the
global motorcycling industry
is growing strongly – in Asia,
Latin America and the 8SA, in
particular – Europe risks losing
out, because of conÀicting (and
convoluted) policy aims, e.g.
cutting road deaths, lowering
March 2015 37
Opinion: Stevie Muir
Letting data do
the hard work
The MCIA has access to huge amounts of data that can be
used to promote motorcycling in the media and beyond.
Are you making the most of it?
t’s been a busy few weeks
at the MCIA, with the
introduction of a new
member bene¿t, an ‘insight
data tool’, announced at
Silverstone last month. This
new tool gives members access
to previously unavailable
motorcycle market information
(explained in more detail on
page 29).
At the same event, we also
ran a session for marketing and
PR people. That’s my domain.
The Association has developed
a number of messages to help
promote motorcycling, in
support of its public ăairs
work; these were shared with
members.
Some messages are
obvious but require continual
reinforcement, e.g. commuting
by bike saves time and money.
Others were less well known;
for example, the fact that
motorcycling is
not in decline.
There are now
twice as many
motorcycles,
scooters
and mopeds
licensed for the
road (including those that are
licence-exempt) as there were
20 years ago, with 720,000
licensed in 1994 and 1,354,400
in the last recorded quarter.
Members also heard that
motorcycle fatalities have
fallen by a third in the same
time period, in spite of the
number of riders on the road
having doubled. This would
seem to support the concept
that having more motorcyclists
on the road will result in fewer
casualties, which is explored
in the new policy document,
Association Voice
mcia.co.uk
I
Stevie Muir is
press officer for
the Motorcycle
Industry
Association.
38 March 2015
launched jointly by the MCIA
and Association of Chief
Police Ȯcers. Members were
also reminded of the support
available through membership
of the MCIA.
Facts and ¿gures are often
key to selling in a story, and
the MCIA can help with these.
Typically we are contacted
by agency stă working on
behalf of members who are
looking for something ‘extra’.
They want to see if a PR idea
or ¿gures of their own are
replicated or substantiated
elsewhere independently.
Crunching the numbers
I ran through the procedure
involved in servicing such
requests. Working with
our stats manager Heather
Brown, we search through
MCIA data or government
data we have access to or have
We can also help with
providing quotes. A few
months ago we were contacted
by Radio 1’s Newsbeat to
substantiate a story about
an increase in the number of
younger people riding, as had
been suggested by some of our
manufacturer members. We
were able to use data supplied
by Vast Visibility which showed
the number of insurance
quotes for those aged under
30 had tripled in a ¿ve-year
period.
Issuing a press release
that contains a quote from
the Motorcycle Industry
Association usually allows the
insertion of positive messages
which support the idea that
motorcycling should be
treated as a legitimate mode
of mainstream transport.
Members were told about
the MCIA YouTube Channel,
updated
regularly, and
reminded
to include
the MCIA in
distribution
lists for their
press releases,
so that we can help spread the
news.
Finally, we’re pleased to
announce that the work of
Karen Cole, the MCIA’s safety
and training director, has been
recognised with awards from
the Motorcycle Industry and
the Association of Industrial
Road Safety Ȯcers (AIRSO).
Both awards were billed in
recognition for ‘outstanding’
service to rider safety. Karen
is quite rightly thrilled, and we
are all incredibly proud of her
work.■
“:hen Radio s 1ewsbeat got in
touch, we were able to show them
that the number of under-30s
taking out insurance had tripled”
obtained through a Freedom
of Information request. By
incorporating additional stats
provided by us, a number of
members have secured highvalue coverage.
The MCIA contact centre
helps with compiling surveys
and reports and members
were reminded that they are
entitled to preferential rates,
that all stă working in the
contact centre are experienced
riders and that any revenue
generated goes straight back
into promoting motorcycling.
Opinion: Mark Williams
Re-launched into
the digital age
After a quarter-century waiting by the phone, Williams
¿nally gets invited on a bike launch ± and discovers that
modern journos are disgracefully well-behaved
hadn’t been on a test launch
since the late-Eighties, but
for some probably perverse
reason, Bike magazine ‘invited’
(i.e. instructed) me to attend
Kawasaki’s European press
debut for their new ER-6-based
Vulcan S.
For those unfamiliar with
these junkets, batches of
hacks are Àown somewhere
moderately exotic, warm and
sunny. Once
there, carefully
organised
routes ensure
that the press
gets the best
possible
impression of
what’s on ŏer, with plenty of
hospitality to ensure everyone
is warmly disposed to it. (I
ruefully suspect the reason
Kawasaki hadn’t requested my
attendance these past three
decades was that, on the press
launch of their GPz750 Turbo in
1982, I crashed it on my ¿rst lap
of the Salzburgring).
Things have certainly
moved on since I last showed
up at one of these ăairs, with
half of the hacks falling over
themselves to post copy on to
websites before their peers, to
the extent that they deliberately
forwent a morning’s riding
or evening’s convivial, ahem,
refreshment. How things have
changed since ink and paper
ruled the media, when we had
weeks to ¿le copy and recover
from hangovers. I also noted
how much of the conversation
between hacks now revolved
around website hit rates rather
than magazine circulations.
Compared to the fearsome
Turbo, the Vulcan S was rather
End User
markswill.wordpress.com
I
Mark Williams
has been writing
about bikes
for over 45
years. He was
the founding
editor of Bike
magazine.
tamer. Our venue was the
little-trȧcked, sun-dappled
winter roads of Andalucia, in
Spain. For the record, even in
the well-oiled netherworld of
a press launch, the bike was a
pleasant surprise. Powered by
the redoubtable ER-6 engine
modi¿ed for an even more
linear spread of torque and
frugality, the Vulcan looks like
a mini-cruiser but handled and
Admittedly, Yamaha launched
its re-booted SR400 as “a
café racer, street scrambler or
bobber”, but in practice this
proved to be little more than
a suggestion to highly skilled
DIY spannermen.
Bolt-on experiment
Some of the Vulcan’s add-ons
were shown at the launch,
including a well-¿nished set
of panniers
and the
windscreen,
though
Kawasaki’s
PR people
admitted
that some of
the bolt-ons wouldn’t in fact
be available “till later in the
year”; pushed a little further,
they admitted some mightn’t
actually appear until 2016. One
couldn’t help but assume that
Kawasaki is playing a waitand-see game to gauge demand
before committing. Which
makes sense commercially…
At £6,099 for the stock
Vulcan S – which includes
ABS, incidentally – Kawasaki
is clearly expecting the
aftermarket items to enhance
its and dealers’ pro¿ts.
This raises another rather
interesting question: why aren’t
other manufacturers following
suit? Time was when the likes
of Rickman and Dunstall
ŏered factory-approved
fairings, luggage, seating and
the rest, often sold through
ȯcial Japanese dealerships. I
can’t think of any good reason
why something similar couldn’t
be done now, albeit branded
as Big Four product. That way
pro¿ts clearly lie. ■
“The hacks were willing to forgo
convivial refreshment to post copy
on to websites. How things have
changed since my day”
performed like a sporty naked.
Clever touches like
adjustable footpeg positions
and faux-air-cooled engine
¿nning certainly enhance
its appeal to what Kawasaki
believes is an important
emerging market: A2 licenceholders (there’s a low-powered
version available) and those in
the market for their ¿rst ‘big’
bike.
Kawasaki’s really cunning
ploy is to ŏer an extensive
range of aftermarket
accessories with which
punters can customise their
pride and joy. There are three
dĭerent seats, lockable but
Q/D leather panniers, a Q/D
screen, chrome cover for the
matt black müer, luggage
rack, 8SB output for a customcradled Garmin sat-nav or
mobile phone, etc.
Harley-Davidson and BMW
dealers are of course old hands
at this, but it’s quite pioneering
for a Japanese company
with a middleweight bike.
March 2015 39
Business Journal
A helping hand
from the taxman?
Death and taxes are certainties, but a new likelihood to throw into
the mix is that HMRC has an online app, scheme or service with
the potency to really help your business. Jason Piper explains
ax has to be paid – that’s
a given. But while most
have only feelings of
dread towards the tax ȯce,
HMRC now ŏers small
businesses a helping hand
with administration and with
tax-reducing programmes,
speci¿cally with record-keeping
and expenses, and a VAT Flat
Rate Scheme. For many small
businesses, the admin burden
of VAT can be a major concern,
but you may be able to reduce
it by operating the Àat-rate
scheme. Instead of having to
match up every receipt and
invoice for VAT, you simply pay
a (reduced) rate of VAT on your
income, which for “retailing
vehicles or fuel” is 6.5 per cent.
You can’t then reclaim any VAT
on your costs (apart from some
major capital investments) but
the reduced rate should take
that into account. Visit bit.
ly/1FGCrOK.
T
Simplified expenses
If your business turnover is
below the VAT threshold, you
might want to consider the cash
basis for your tax accounting.
Instead of having to prepare
full-scale accruals based
accounts, you simply pay tax
based on what you’ve actually
spent or received. There are a
number of conditions attached,
but if you are the sort of small,
simple business that would
bene¿t from the reduced admin,
you’ll probably qualify.
Alternatively, there is a
‘halfway house’: simpli¿ed
expenses for vehicle and
premises costs which can cut
the burden of maintaining
40 March 2015
detailed records; you simply
claim a Àat amount for business
miles or the number of hours
you work at home. None of
these simpli¿ed expenses are
available if you have a limited
liability company, though;
they’re only for sole traders or
traditional partnerships. Visit:
bit.ly/1A0berI.
Record-keeping
software
HMRC has pulled together a
handy list of software apps for
your record-keeping. 8nless
you have the very simplest of
businesses, using a mobile
phone to photograph your
“The Àat-rate 9AT
scheme allows you to pay
a low rate on everything
rather than itemising
and reclaiming”
invoices and receipts and have
a system do the rest of the ¿ling
for you, software is almost
certain to save you time and
heartache when it comes to
¿lling out your tax return at
year-end. Visit: bit.ly/1dkOsOP.
Annual Investment
Allowance
This is not so much an HMRC
initiative as a feature of the tax
system. It’s worth remembering
that if you invest in plant or
equipment for your business,
the ¿rst £500,000 will qualify
for a 100 per cent tax deduction
in year one, so for many new
businesses, you’ll never need to
keep tax records of your assets
at all. Visit: bit.ly/1yEaOHB
Employees
Taking on your ¿rst employee
is about the biggest step you
can ever take in a business, in
terms of changing how you have
to operate. There’s a checklist
available through the link which
will help you ensure that you’ve
at least considered everything
in the process. Visit: bit.
ly/1oHcSbC
Employment Allowance
Once you have employed
someone, you’ll need to pay
Class 1 NICs on their salary
– unless the NICs is less than
£2,000; the ¿rst £2,000 is
ŏset for most employers. Visit:
bit.ly/1nglNy2.
Business growth
HMRC calculators
As with any tool, you need to be
careful how you use them, but
many of these are worthwhile.
HMRC ŏers a long list of tools,
and some of them are pretty
specialised but ones like the
Pension Annual Allowance
Checker, or PAYE Tax
Calculator can help give peace
of mind. Visit: bit.ly/14s8Ou8.
Having some support from
an experienced guide can
be a great way to help your
business grow, or just maintain
its performance in di̇cult
times. If you’re using a properly
quali¿ed accountant, they’ll link
that experience to a guaranteed
level of knowledge and ethical
behaviour. But if you need
something more specialised,
or a more independent voice
with alternative ideas, a
business mentor can be worth
considering. There’s a huge
network around the country,
and they’re keen to help. Visit:
bit.ly/1mZrg9V.
Can’t pay your tax bill?
Things don’t always go as
planned, and you might ¿nd
that you can’t settle a tax bill
that’s due or expected. HMRC
acknowledges that putting
an otherwise viable business
under just for the sake of a
single tax bill makes no sense.
So if you see trouble ahead, call
the Business Payment Support
Service as soon as possible. This
department may not always
be able to arrange instalments
or deferral – but one thing
you can be sure of is that if
you just ignore HMRC, you
will be treated as though you
deliberately avoided paying tax.
Visit: bit.ly/1xIYmEY.
Disagreeing with HMRC
One of the biggest issues
accountants ¿nd with HMRC
disputes is that taxpayers can
end up simply being worn
down. HMRC can seem to have
limitless time and resources
to dig its heels in and wait for
the other side to give in in a
dispute. Traditionally, the only
way out of an impasse is appeal
to the Tribunal, but that can be
a daunting and expensive (or
totally uneconomic) prospect.
However, if you think HMRC
is being unreasonable, you
can in some cases apply for
alternative dispute resolution.
Your case will be passed on to
an independent mediator who
will try to break the logjam and
move things on to a resolution
without the need for expensive
court action. Visit: bit.
ly/1zW8S8I
“If you think HMRC is
being unreasonable,
it may be possible to
engage the help of an
independent mediator”
receive newsletters. More
information is now available
online too. HMRC has
prioritised PAYE records to help
employers handle issues arising
as a result of RTI. It is also
converting its forms to ‘iForms’,
which are interactive PDF forms
that you can use to submit
your claims or elections for
tax. There’s also a vast number
of webinars, videos and other
materials on the HMRC/Gov.uk
websites.
For more information, visit:
bit.ly/12R0rBN.
Going online
HMRC is trying to move its
services online, and you should
try to take advantage. You are
able to set up email reminders
of important deadlines, and
Jason Piper is technical
manager for Tax and Business
Law at the Association
of &hartered &erti¿ed
Accountants. ■
New laws for
online retail
The legal framework regulating online retailing was changed
signi¿cantly last summer. Are you aware of the updates? If not, it’s
high time you got clued-up, as Nigel Miller explains
aving a legally compliant
website is fundamental
to running a successful
e-business. Making errors
not only reduces or destroys
consumer con¿dence in the
business, it can also land a ¿rm
in hot water. Many businesses
are aware that the law in this
area changed recently with the
introduction, on 13th June 2014,
of the Consumer Contracts
(Information, Cancellation and
Additional Charges) Regulations
2013 (CCRs). However, many
businesses have overlooked
H
or ignored the rule-changes,
placing them in a precarious
position.
New rules
The Distance Selling Regulations
2000 were replaced by the CCRs
which apply to contracts made
on or after 13th June 2014.
Traders need to be aware of
the signi¿cant changes in the
law that relate to online sales
(often referred to as “distance
contracts”). The CCRs apply to
contracts for the supply of goods,
services and digital content
between traders and consumers.
For the purposes of the CCRs, a
consumer means “an individual
acting for purposes which are
wholly or mainly outside that
individual’s trade, business, craft
or profession.”
Firstly, the CCRs have
extended the list of pre-contract
information that a trader must
give to a consumer. In essence,
before the consumer commits
to the contract, the trader must
provide information in a clear
and comprehensible manner
detailing who the trader is, what
March 2015 41
Business Journal
the goods are, the price being
charged any other applicable
charges, the terms of the
contract, and the cancellation
right.
Importantly, the trader must
also con¿rm this information
in a “durable medium”, unless
it was already provided as such
before the contract was made.
This con¿rmation must be
provided within a reasonable
time but no later than delivery of
the goods, or commencement of
provision of services. The CCRs
make it clear that a “durable
medium” can include email and
text messages as well as paper.
However, a website link is not a
durable medium, as the content
can change.
It might seem obvious,
but traders must now seek a
consumer’s express agreement
before taking any additional
monies for supplementary
goods and services such as
gift wrap, warranty support,
insurance, express delivery,
etc. This agreement can be
given by ticking an un-ticked
box – pre-ticked boxes are
no longer permitted. Online
traders must also make it very
clear that clicking to proceed
with a transaction will trigger
a payment. This could be done
with a button that says “pay now”
or “order with obligation to pay”
or similar unambiguous method
that indicates that placing an
order entails an obligation to pay.
Consumers will also be
pleased to know that traders
must not make a consumer use
a premium rate telephone line
to contact the trader about an
existing contract. This means
traders may need to have a
separate number for post-sales
enquiries where the pre-sales
enquiry line is a premium
number. Also, traders must
not impose excessive payment
surcharges when consumers pay,
for example, by credit or debit
cards.
“If you don’t specify a
cancellation period, it’s
automatically one year”
otherwise. At the other end
of a transaction, the statutory
cancellation period (also known
as the cooling-ŏ period) has
been extended from seven
working days to 14 calendar
days, so the consumer now has
more time to change their mind.
For supply of goods, the period
starts after the day on which
the goods are delivered. For
supply of services, the period
starts after the day on which the
consumer enters the contract.
Firms can ŏer more favourable
cancellation terms if they wish,
but not less favourable.
The cancellation period is
a good example of why traders
need to comply with the CCRs.
If the trader fails to provide
the required pre-contract
information, the period is
extended to one year. However,
this reverts to 14 days once the
error is recti¿ed and information
provided. Practically speaking,
where a consumer has a right to
cancel, the CCRs require a trader
to provide the consumer (say, by
giving a weblink) with a model
cancellation form in a prescribed
form. Although the trader must
provide the form, the consumer
does not have to use it and can
cancel the contract in another
way (which doesn’t even have to
be in writing). From this point
on, the consumer must return
the goods within 14 calendar
days of cancelling the contract.
The trader must make it clear
in the pre-contract information
that the consumer must pay
for the cost of returning goods
if they cancel. However, the
cancellation right does not apply
to some types of contracts,
such as for supply of bespoke or
customised goods, goods sealed
for health or hygiene reasons
once unsealed, and sealed audio,
video or software once unsealed.
Delivery and cooling-off
The law puts a ¿nite time – 30
days – to deliver goods ordered,
unless a consumer agrees
42 March 2015
paid, including the outbound
delivery charge. One saving grace
for a trader is that they do not
have to reimburse the additional
cost of any premium delivery
option beyond the standard
delivery service ŏered by the
trader. That said, refunds must
be processed within 14 days
of cancellation of the service
contract or receipt of the goods
(or of evidence of the consumer
returning them). The trader can
withhold the refund until the
goods are returned (or evidence
of their return is provided). One
positive change to the law as far
as traders are concerned is that
they can now reduce the amount
refunded where goods show
signs of unreasonable use which
then devalues the goods.
Digital content
The CCRs have introduced
new rules on the cancellation
of contracts for the supply of
digital content not in a tangible
medium, such as CD or DVD.
“Digital content” is broadly
de¿ned and covers software
downloads as well as downloads
and streaming of online games,
music, ¿lms, apps and in-app
purchases across all platforms.
This is the ¿rst time consumer
legislation has dealt speci¿cally
with digital content.
If the trader or a third party
with whom the trader has
an arrangement sells extras,
such as product insurance
or a maintenance contract,
these will be automatically
terminated on cancellation of
the main contract. Where this
ancillary contract is with a third
party, it is for the trader, not the
consumer, to inform the third
party of the cancellation.
To conclude, the CCRs
have introduced a number
of important changes which
impact online retailers. Failure
to comply could lead to breach
of contract claims, complaints,
regulatory scrutiny, wasted
time and costs and negative
publicity.
Refunds
If goods are returned, the trader
must reimburse the total price
Nigel Miller is a partner in City
law ¿rm )ox :illiams LLP. ■
TRADEMART
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March 2015
A–B
The Motorcycle Trader Directory is a dedicated source of reference,
catering for all aspects of the trade and industry and updated monthly
A–B
Adly Moto
Staffordshire
Tel: 01543 466789
AMCA Events
Staffordshire
Tel: 01543 466282
Autocom Products
Cambridge
Tel: 01480 399 499
100% Biker
Cheshire
Tel: 01244 881888
Adventure-Spec Ltd
West Yorkshire
01422 882997
Andover Norton International
Hampshire
Tel: 01264 359 565
Autoglym
Hertfordshire
Tel: 01462 677766
3E
N.Yorkshire
Tel: 01423 567 333
ADX Media
Manchester
Tel: 0845 0569754
AP Racing
Coventry
Tel: 024 7663 9595
Autoprotect MBI
Essex
Tel: 0871 384 1167
Airflow UK
Oxfordshire
Tel: 0845 4582611
Apico International /Vesty UK
Lancashire
Tel: 01282 473 190
Avon Tyres
(Cooper Tire & Rubber)
Wiltshire
Tel: 01225 703101
A.K. International (I&E)
W.Midlands
Tel: 01384 480490
A16 Road n Race Supplies
Lincolnshire
Tel: 01507 480 455
Aaron Radiator Co
London
Tel: 0208 653 1144
Abba Motorcycle Equipment
Essex
Tel: 01245 322 331
Able Plastics
Essex
Tel: 01206 272004
Acerbis UK
Bedfordshire
Tel: 01582 491076
Acewell
Northumberland
Tel: 0191 640 8663
Active Tyres
Lancashire
Tel: 01204 391166
Activ8 Lubricants
Dumfrieshire
Tel: 01387 811007
Acumen
Hampshire
Tel: 01264 359922
AJS MOTORCYCLES
Hampshire
Tel: 01264 352712
Website:
www.ajsmotorcycles.co.uk
Alan UK
Wiltshire
Tel: 01793 882431
Aprilia / Piaggio
Kent
Tel: 0208 2908800
Arctic Cat UK
Essex
Tel: 01702 603364
Allens Performance R&D
Nottinghamshire
Tel: 01949 836733
Almax Security Chains
Tyne & Wear
Tel: 0191 264 2773
Alpha.Dot Security
Bedfordshire
Tel: 020 7431 0738
Alpinestars S.P.A
Italy
Tel: 0039 0423 5286
AWS
Lancashire
Tel: 0161 475 1800
ARD Racing
Tyne-and-Wear
Tel: 0191 261 4579
AJP MOTOS
Alexander Leisure UK
Cheshire
Tel: 01625 571111
All Bike Engineering
London
Tel: 020 8858 9052
Avon Motorcycles
Bristol
Tel: 0117 972 8769
Armitt Leisure Supplies
Cheshire
Tel: 07736 002 185
Web: www.ajpmotos.co.uk
B&C Express
Lincolnshire
Tel: 01522 791369
Baby Biker
Warwickshire
Tel: 01926 889165
Baglux UK
See Trophy UK
Astro General Corporation
Cumbria
Tel: 01539 536655
Bandero Face Masks
Northants
Tel: 01707 336715
Atv City
See C-Dax Systems Eu
Bandit Mania
Lincolnshire
Tel: 01522 871600
ATVS Only
Bucks
Tel: 01280 848426
Audicator
W.Sussex
Tel: 01903 851905
Auto-Cycle Union (ACU)
Warwickshire
Tel: 01788 566400
Highlight your company entry from as little as £20. Call our sales team on 01273 616040
March 2015
45
B
Bankstone
West Yorkshire
Tel: 0844 888 7610
Bertoni UK (formally Scooteria)
Dorset
Tel: 07764 474952
Banner Batteries
Staffordshire
Tel: 01889 571100
BG Motorsport
Northants
Tel: 01327 855200
Baotian UK
Kent
Tel: 01227 720 700
Bickers PLC
Suffolk
Tel: 08704 282272
BARRACUDA UK
BIKE ALERT PLC
Barrus E.P
Oxfordshire
Tel: 01869 363 644
Barton Mills
W.Sussex
Tel: 01293 417596
Battery Tender
Germany
Tel: 0049 6306 70170
Biker 247
Kent
Tel: 01959 564987
Bikers Wear
W.Midlands
Tel: 0121 326 6080
Bikers Discount Store
Hampshire
Tel: 01256 703593
Bikers-line.com
Middlesex
Tel: 0845 0523530
Biker Tidy
Tel: 01933 274 323
Bikesport News
Derbyshire
Tel: 07984 802793
Bike Jobs
Northamptonshire
Tel: 01780 768 581
BB Plastics
Tel: 01438 350001
BDK Race Engineering
Norfolk
Tel: 01508 481713
Bike Torque Racing
Somerset
Tel: 01373 464252
Bike Trader
Greater Manchester
Tel: 08444 708 129
BEK Wholesale
W.Sussex
Tel: 01903 212140
Bike Trac
Northants
Tel: 01327 855586
Bell Apparel
Staffordshire
Tel: 01922 416500
Bell Motorcycle Tyres
Mid Glamorgan
Tel: 01792 795144
Bell Racing / BG Racetech
Dorset
Tel: 01202 388035
Ben - Automotive Industry Charity
Berkshire
Tel: 01344 620191
Bennetts
Cambridgeshire
Tel: 0800 107 7990
Beowulf Performance Products
Yorkshire
Tel: 01422 377603
Bering UK
Northants
Tel: 01280 700804
Bike World
Essex
Tel: 01702 300011
BIKE IT
Hampshire
Tel: 023 8065 8700
Bauer Media
Peterborough
Tel: 01733 468000
Tyburn Trading Estate
Ashold Farm Road
Erdington
Birmingham
West Midlands, B24 9QG
Tel: 0800 281 413 Freephone
Fax: 0121 350 5792
E-Mail:
[email protected]
Website:
www.worldofbiketyres.com
Enter the “World Of Bike Tyres”
with the UK’s favourite motorcycle
tyre wholesaler providing dealers
with unique free-of-charge support
services! Tyre technical training,
product and promotional material,
support staff and displays at
dealer open days, hospitality at
major motorcycling events, our
own customer Track Days, weekly
e-newsletter,great website at
www.worldofbiketyres.com and
freephone to Customer Services
on 0800 281 413. Two-wheel
dedicated online warehouse 24/7
or call up to 5.45pm for next day
delivery nationwide on Bridgestone
and all popular brands. Specialist
technical advisers to answer your
questions or chat online at
www.worldofbiketyres.com.
We are sole UK Trade Distributor
for SAVA scooter, moped,
motorcycle and ATV tyres and for
RUBENA bicycle tyre products.
Bike Tyrestore is the favourite
partner of all the leading tyre
manufacturers so we can bring you
much, much more! Sign up for our
free weekly Newsletter and keep
up-to-date with the latest industry
developments and manufacturer
promotions, many exclusive to
us!0800 281 413 - the ONLY
number you need for motorcycle
tyres. e-mail sales@biketyrestore.
com
30 Optima Park,
Thames Road,
Crayford, Kent,
DA1 4QX
Tel: 01322 526 236
Fax: 01322 528 487
Web: www.bikealert.com
Essex
Tel: 01245 360560
BIKE TYRESTORE
Bikers Paradise
W.Midlands
Tel: 02476 466296
Bikers Warehouse
Greater Manchester
Tel: 01204 862832
Bill Smith Motors
Cheshire
Tel: 01244 320699
BIKESURE
INSURANCE
East Winch Hall
East Winch
Kings Lynn
Norfolk
PE32 1NH
Tel: 0800 0892000
Fax: 08700 772938
bikesure@adrianflux.co.uk
Web: www.adrianflux.co.uk
Calling All Motorcycle Dealers! You
can EARN a INTRODUCER’S Fee
and help smooth your sales service.
Ever been at the point of closing a
bike sale when an insurance quote
or the lack of one scuppers the
whole deal?. Our aim at Adrian
Flux’s Bikesure is to help people
ride the bike that THEY want or
even the bike that YOU want to sell
them! We can cover new riders and
riders without any no claims bonus
on High Performance Machines.
We also have specialist schemes
for: Custom Bikes, Trikes, Quads
and Harleys, VERY cheap third
party fire and theft cover. Contact
Robert Balls.
Birchills Automotive
W.Midlands
Tel: 01922 628379
Birmingham Road Safety Unit
W.Midlands
Tel: 0121 303 7606
Bitco
Surrey
Tel: 01483 284181
Bits-A-Bikes
Derbyshire
Tel: 0115 9302203
BJP Insurance Brokers
Berkshire
Tel: 01189 792121
BKS (made to measure) Ltd
Exmouth
Tel: 01395 278861
Black Horse Motorcycle Finance
Wales
Tel: 02921 386 338
BLD
Hampshire
Tel: 0845 803 3388
Blueflame Performance
Lancashire
Tel: 01695 733100
BMG Scooters
London
Tel: 020 8878 8121
Highlight
youryour
company
entry
from
as little
as £20.
CallCall
our our
sales
team
on 01273
616040
Highlight
company
entry
from
as little
as £20.
sales
team
on 01273
616040
46
March
B–C
BMW Motorrad UK
Berkshire
Tel: 01344 426565
British Schoolboy M/C Association
Gloucestershire
Tel: 01453 766516
Bob Heath Visors
W.Midlands
Tel: 01922 614747
British Standards Institute
Hertfordshire
Tel: 01442 230442
Bob Wright Motorcycles
Somerset
Tel: 01934 413847
Brituro Silencers
W.Midlands
Tel: 0121 356 1110
Boblbee UK
W.Sussex
Tel: 01798 344888
Broomhill Composites
Essex
Tel: 01376 552 657
Bonhams
London
Tel: 08700 273 616 /
08700 273 643
BRP Recreational Products
Dorset
Tel: 00 800 25255050
Bowbury Enginering
Derbyshire
Tel: 01332 298523
BR Special Tuning
Herefordshire
Tel: 01497 821 234
Boyer Bransden Electronics
Kent
Tel: 01622 730939
Bruntingthorpe Aerodrome &
Proving Ground
Leicestershire
Tel: 0116 2478030
Brackenbury PR
Northants
Tel: 07838 166213
BSA Co
Hampshire
Tel: 023 8036 6404
Bracken MW
London
Tel: 0207 232 1814
BSM Rider Training
Somerset
Tel: 01454 202262
BRADBURY BROS
W.Yorkshire
Tel: 01484 641073
Fax: 01484 460027
www.bradburybros.co.uk
Brakefree
Nottinghamshire
Tel: 0870 242 7570
Branson GB
Somerset
Tel: 01278 420101
Bridgestone UK
Warwickshire
Tel: 01926 488540
Britbits
Dorset
Tel: 01202 483675
British Automobile Racing Club
Hampshire
Tel: 01264 882200
British Dealer News
Devon
01237 422660
British Motorcyclists Federation
Leicestershire
Tel: 0116 2795111
Buffera
Hertfordshire
Tel: 01707 852244
Bulldog Security Products
Shropshire
Tel: 01952 728171
Bullet mc-online
London
Tel: 07956 954866
Bullet Polish
Worcs.
Tel: 01886821330
Bull-it Jeans
Hampshire
Tel: 01489 582707
Bumpy
W.Yorkshire
Tel: 01924 470432
BWP Spark Plugs
Pembrokeshire
Tel: 01646 687987
Bykebitz
Hampshire
Tel: 01252 870900
C & C Supplies
Hampshire
Tel: 07802 831781
C Wylde and Son
W.Yorkshire
Tel: 0113 246 8888
C-Dax Systems
Norfolk
Tel: 01953 609999
Cadwell Park
Lincolnshire
Tel: 01507 343 248
CAMBRIAN TYRES
North Parade
Aberystwyth
SY23 2JR
Tel: 01970 624004
Fax: 01970 624382
[email protected]
www.cambriantyres.co.uk
Cambrian Tyres is the UK’s leading
motorcycle and scooter tyre
wholesaler, and with our latest state
of the art distribution warehouse
due for completion in 2015, our
service is going to get even better.
At any one time we hold
around 100,000 tyres in stock,
including many high quality lines
you won’t find anywhere else!
If it’s not on our shelves, the
manufacturer simply doesn’t have
them!
Our sales and technical team
are the most experienced in the
industry, with more than 240 years
of combined experience in the
motorcycle and tyre sector. We are
the sole UK importer for Continental
motorcycle and scooter tyres, and
by far the UK’s largest distributor
of Bridgestone motorcycle and
scooter tyres, but as the largest UK
customer of all seven major brands,
we offer impartial advice on fitments
for all machines, as well as great
prices, helping you to offer your
customers the best service, support
and brand choice.
We are the original home of the
pair deal, and our trade customers
get all our latest deals straight to
their inbox as soon as they arrive!
This year we have some great
offers, including £99 Battlax BT-014
pairs from Bridgestone, with further
reductions on bulk orders!
We offer a next working day
delivery service across the whole of
the UK mainland, and no account is
too big, or too small!
Our essential trade catalogue
is packed with special offers,
technical data and details of every
single product in our range, along
with the trade price so you can add
the mark up that works for your
business. Accept no imitations!
Our website includes a secure
trade area with access to the latest
trade news, a comprehensive
searchable size guide and our
Virtual Warehouse facility for our
latest stock and pricing information.
Dealers are also able to register for
our MiDaS system, which provides
24 hour ordering facilities and other
benefits.
With Cambrian Tyres, you are
guaranteed the very best service
in the industry, backed up by a
team of experts. Call us on 01970
624004 for more information!
Cambridge (Auto Bulbs)
Cambridgeshire
Tel: 01954 231611
CAP
W.Yorkshire
Tel: 0870 122 2211
Capital Bank Motorcycles
Merseyside
Tel: 0845 300 0769
Carbon Can Company
S.Yorkshire
Tel: 01302 339031
Carbontek Racing
Surrey
Tel: 0208 6600444
Carole Nash
Cheshire
Tel: 0161 9272424
Carrera Leathers
Hertfordshire
Tel: 01763 247365
Castle Combe
Wiltshire
Tel: 01249 782 417
Castrol UK
Wiltshire
Tel: 01793 452465
Catalyst Computer Systems
Leicestershire
Tel: 0116 230 1500
CCM Motorcycles
Lancashire
Tel: 01204 544910
CEL Trade
Leicester
Tel: 0116 2449846
Central International
Warwickshire
Tel: 01926 430562
Central Wheel Components
West Midlands
Tel: 01675 462264
Highlight
Highlight
youryour
company
company
entry
entry
from
from
as little
as little
as £20.
as £20.
CallCall
our our
sales
sales
team
team
on 01273
on 01273
616040
616040
March 2015
47
C–D
Cetem Polishing Supplies
Lincolnshire
Tel: 01472 824520
Competition Logistics
Derbyshire
Tel: 01332 695258
CGH Imports
Staffordshire
Tel: 01283 500450
Compass Sales
Northants
Tel: 08446 860 486
Champion Equipment
Norfolk
Tel: 01953 888664
CONTINENTAL
TYRES
Chandler Direct
West Yorkshire
Tel: 0845 000 3035
Channel Rider Training
Kent
Tel: 01303 220800
Charnwood Classics Ltd
Leicestershire
Tel: 01509 508 905
Cheffins
Cambridgeshire
Tel: 01223 213777
CI Sport
Surrey
Tel: 01372 378000
CIA
Warwickshire
Tel: 0844 88 88 323
Cipher Graphics
Staffordshire
Tel: 01782 5255002
Cirrus (UK)
Norfolk
Tel: 01379 853129
Classic Motor Cycles
Hants
Tel: 01794 518 433
Classic Bike Shows
Lincolnshire
Tel: 01507 523 456
Clinton Enterprises
Leicestershire
Tel: 01455 292111
Close Motor Finance
S.Yorkshire
Tel: 01302 646 619
CMC Distribution
Dorset
Tel: 0870 4461644
CMF Engineering
Herefordshire
Tel: 01989 769191
CMS Wholesale
Devon
Tel: 01392 202670
Colin Appleyard Sport & Pleasure
West Yorkshire
Tel: 01535 606311
Cambrian Tyres
North Parade
Aberystwyth
SY23 2JR
Brand Manager: Graham
Matcham (07772 911137)
[email protected]
www.conti-bike.co.uk
The Continental brand is continuing
to go from strength to strength
in the UK, with brand awareness
increasing significantly both on
the road and in the race paddock.
Continental strive to offer a range of
innovative technologies completely
unique to the brand, which not
only meet but actually exceed both
the demands and expectations of
modern riders.
This year will see the
introduction of the new dual
purpose TKC 70 in all key sizes,
further strengthening our class
leading range of adventure sport
tyres. The new TKC 70 is the
ideal tyre for the expanding UK
adventure motorcycle market, and
offers exemplary on road handling,
and genuine off-road performance
for those wanting to go off the
beaten track.
The revolutionary
ContiMove365 all-season scooter
tyre range, which is already
gaining a reputation for all-weather
performance in the scooter scene,
is being expanded to cover a
wider range of machines. The ever
popular ContiMotion range is also
being expanded, providing even
more riders with access to this
premium quality, entry level sport
touring tyre. The ideal choice for
commuters! This year we have also
continued to see a growth in the
bobber and Café Racer segment,
with tyres like the ContiGo! and
TKC 80 proving very popular.
For racers, we will also see
the introduction of the brand new
ContiTrack racing slick, available
in six sizes, and a wide range
of compounds. This will further
complement our range of classic
and road legal race tyres. With
impressive performances in the
Lightweight TT, Manx GP and
across the various UK clubs
including countless wins and
podium finishes across the UK
and Europe in 2014, Continental in
2015 will be a serious force to be
reckoned with.
Cambrian Tyres offer a wide
range of point of sale material,
and provide unrivalled support for
our customers. With a new UK
website due to launch in 2015, we
are continuing to grow the brand
both online and offline, ensuring
maximum exposure to riders across
the UK.
With premium quality products,
competitive prices and a brand
name that people trust, what are
you waiting for? Get in touch with
Cambrian Tyres on 01970 624004
for more information today.
CZ CHAINS UK
Putoline Distribution Ltd
Blue Diamond House
Stirling Way
Market Deeping
Peterborough
PE6 8AS
Tel: 01778 349 333
Fax: 01778 348 080
E-mail: www.putoline.co.uk
Core
Powys
Tel: 01686 412157
Cosworth Racing
Northants
Tel: 01604 598300
County Battery Services
Notts
Tel: 01623 757377
CRD International.co.uk
Kent
Tel: 01233 666996
Creative Products
Gloucestershire
Tel: 0770 392 4448
Croft Promosport
N.Yorkshire
Tel: 01325 721 815
Crossbow Calendars
Surrey
Tel: 020 8669 6400
Crowtree Leathers
Lincolnshire
Tel: 01507 602099
Cruiser Ecosse
Scotland
Tel: 01334 652670
Cumbria M/C & Driver Training
Cumbria
Tel: 01900 604030
Custom Cruisers
Derbyshire
Tel: 01773 835666
Custom Fasteners
Powys
Tel: 01686 629666
Custom Made Ear Protection
Dorset
Tel: 01305 264021
Cylinder Head Shop
Co Wexford
Tel: 00353 539134090
Highlight
youryour
company
entry
from
as little
as £20.
CallCall
our our
sales
team
on 01273
616040
Highlight
company
entry
from
as little
as £20.
sales
team
on 01273
616040
48
March
D–F
Devon Rim Company
Devon
Tel: 01769 574108
Duke Marketing
Isle of Man
Tel: 01624 640000
Eco-Machines
West Midlands
Tel: 0121 520 2333
D3o Lab
E.Sussex
Tel: 01273 418600
Digital Speedos
W.Midlands
0121 745 9555
Dunlop Tyres
W.Midlands
Tel: 0121 306 6000
Ecolve
Greater London
Tel: 0208 815 9578
Darley Moor MCRRC
Derbyshire
Tel: 01246 866537
Digitek Moto Technics
Leeds
Tel: 0113 246 7230
Dura
Northants
Tel: 01280 706050
Eddy Electrick
London
Tel: 020 7401 3589
Datatag Id
Surrey
Tel: 01932 895304
Direct Battery Solutions
Leicestershire
Tel: 01858 433330
Durnbury Ltd
Essex
Tel: 01787 475351
EDZ
Cumbria
Tel: 01900 810260
Datatool UK
Surrey
Tel: 0844 8717947
Dirt Bike Rider
Lancashire
Tel: 01524 833111
Dynojet UK
Lancs
Tel: 01995 600500
eGrandprix
Tel: 0870 445 0111
Dave Cooper Trailers
Kent
Tel: 01732 820082
DL Motorsports
Notts
Tel: 0844 4125795
Dynostar
The Netherlands
Tel: 0031 165 521 336
David Silver Spares
Suffolk
Tel: 01728 833020
DLK Imports
Tel: 01685 810005
Dyno Pro
Hampshire
Tel: 08000 4321 68
Dobbs Leathers
Northants
Tel: 01604 753712
Dealerwebs
Derbyshire
Tel: 0845 257 8277
Dawson Harmsworth
S.Yorks
Tel: 0114 233 7460
Deep Blue Systems
Surrey
Tel: 020 8541 4131
DB Covers
Staffordshire
Tel: 01782 335649
Delkevic
Staffordshire
Tel: 01782 338 736
Demon Tweeks
Wales
Tel: 01978 664 474
Dennis Trollope Racing
Somerset
Tel: 01179 570821
Denso (Michael Brandon)
Borders
Tel: 01450 373333
Dep Sport
Kent
Tel: 01622 765353
Derbi UK
London
Tel: 0800 81829800
Devitt
Essex
Tel: 01708 385959
Donington Park
Derbyshire
Tel: 01332 810 048
Elcea UK
Herts
Tel: 01582 767007
Elecscoot
Co.Durham
Tel: 01207 502 599
DMS Technologies
Hampshire
Tel: 01794 525400
Davida UK
Merseyside
Tel: 0151 647 2419
Ekselsior
Hampshire
Tel: 0238 0636296
E City Wheels
London
Tel: 0207 193 7970
E-Motive Electric - see Koelliker
Bedfordshire
Tel: 01582 488 192
Electrex World
Oxon
Tel: 01491 682369
Electric Motorcycles
Bucks
Tel: 07808 118118
Double Red
Linconshire
Tel: 01522 693 278
E-Scoota
Tel: 0845 652 0757
Emblem Motorcycle Magazine
Leicestershire
Tel: 01509 508423
Doug Dearden Yamaha
Hampshire
Tel: 023 80891110
E.P. Barrus
Oxfordshire
Tel: 01869 326 400
English Abrasives & Chemicals
Staffordshire
Tel: 01785 251288
DP Brakes (PhilL Ayliff Products )
Warwickshire
Tel: 024 76 343741
Earl’s Performance Products
Northants
Tel: 01803 869850
DPC Distribution
W.Yorkshire
Tel: 0870 1220214
Easy Rider (Europe)
Staffs
Tel: 01785 250353
Draper Tools
Hampshire
Tel: 023 8049 4333
Eazy Tracker
See Astro General Corporation
(AGC)
Dread
Buckinghamshire
Tel: 01908 221666
EBC Brakes
Northants
Tel: 01604 583344
Driving Standards Agency
Nottinghamshire
Tel: 0115 901 2500
Ebike Insurance
Somerset
Tel: 0870 753 1124
Ducati UK
Buckinghamshire
Tel: 0845 1222 996
Eccles Racing
Norfolk
Tel: 01842 755525
Duck Smart Cleaning Products
Benfleet, Essex
01268 750300
Eco Scooters
Warwickshire
Tel: 01455 292688
ENI OIL UK
IMPORTERS
Moto World (UK)
Tel: 01992 464199
Enzo Industries
Essex
Tel: 07960 678786
Epeds
Tel: 0845 388 9829
Equinox
Lincolnshire
Tel: 01724 798024
Ermax UK
Essex
Tel 01245 361687
Escoota
Tel: 0845 652 0757
March 2015
49
F–G
Eskay
West Sussex
Tel: 07803 896090
Flair Newcastle
Tyne And Wear
Tel: 0191 2327474
Fuchs Lubricants (UK) PLC
Staffordshire
Tel: 08701 200400
Flextion Technology
Worcester
Tel: 01905 641910
Fuel Exhausts
Cumbria
Tel: 01539 738 333
Fabs County Trailers
Essex
Tel: 07984 336756
Footman James & Co
West Midlands
Tel: 0121 561 4196
Fun Bike Imports
Wiltshire
Tel: 01225 790159
FABULOUS BIKER
BOYS
FERIDAX (1957)
Extreme Publishing
London
Tel: 0208 8404760
Eskee Z
Somerset
Tel: 08456 585 856
Euro-Classics
Northamptonshire
Tel: 01604 591222
Euromoto Direct
Hampshire
Tel: 0870 442 8399
Europa Motorsports Uk
County Antrim
Tel: 0870 243 8817
Public Relations
Est. 1996
Europium World
Greater Manchester
Tel: 0161 2573524/644
Witney Business & Innovation
Centre Windrush
Industrial Park
Burford Road
Witney Oxon
OX29 7DX
Tel: 01993 709486
Web: www.fab-biker.co.uk
Eurotek Sport Motorcycles
N.Yorkshire
Tel: 01765 608209
Factory Agencies
South West
Tel: 01749 342491
Evans Waterless Coolants
Swansea
Tel: 01792 572299
Falcon Insurance
W.Midlands
Tel: 0800 4402830
Event Express
Worcestershire
Tel: 01905 732737
Falcon Shock Absorbers
Dorset
Tel: 01929 554545
Every Accessory
W.Midlands
Tel: 0121 501 3321
Fast Bikes
Somerset
Tel: 01225 442244
Evolution Composites
Hampshire
Tel: 01590 622355
Fastec-racing
Suffolk
Tel: 01683 660186
Evopos UK
Dorset
Tel: 0845 644 9424
Faster By Design
Co Durham
Tel: 01388 773 322
Exactrep
Warwickshire
Tel: 024 76442054
Fastrack 4 Solutions
Northants
Tel: 01604 811965
Exitlight
Leicestershire
Tel: 0116 2700005
Ferodo
Italy
Tel: 00 39 0174 560511
Experian
Nottinghamshire
Tel: 0870 4140310
FGM Claymore
Warwickshire
Tel: 01789 490177
Express Equipment
Cumbria
Tel: 01539 739733
FI International
E.Sussex
Tel: 01424 215444
Express Insurance
W.Midlands
Tel: 0800 9801513
Firestorm Distribution
Yorkshire
Tel: 01262 469904
Express Keys
Kent
Tel: 01689 850008
FJH Products
Kent
Tel: 01304 210202
European ATV Safety Institute
West Sussex
Tel: 01903 816286
W.Midlands
Tel: 01384 413841
Fax: 01384 638287
E-Mail: [email protected]
Website: www.feridax.com
Feridax.com … your one
destination Excellence is a core
belief of how we do business at
Feridax. Our complete sales and
business support service is backed
up by an internal sales team with
more than 50 years of industry
experience, unrivalled product
training, a customer service team
and our dedicated field sales team
to ensure that our world class
brands stay ahead of the game,
so you stay ahead of yours.From
prestige brands like Shoei, Spada,
Sidi and Caberg, to everyday
hard-parts like NGK, RK Chains,
EBC brakes and Yuasa batteries,
we ensure that we can cover all
your needs. So whether delivering
an industry beating pick rate,
maintaining a high stock availability
or next-day delivery, we can
guarantee that you’ll never be short
on our extensive product range or
after-sales support.
Forcefield Body Armour
Northants.
Tel: 01933 410818
Forza Italia
Northamptonshire
Tel: 01327 858916
Fox Europe
Tel: 0191 4876100
Freeflow Power Sport
Glasgow
Tel: 0141 6300021
Freewheel UK
Norfolk
Tel: 01692 500300
Freight Products (UK)
Warwickshire
Tel: 01926 641222
Frost Auto Restoration
Lancashire
Tel: 01706 658619
FunBikes Ltd
Leicester
Tel: 0844 873 0307
Furlong Motorcycle Tyres
Somerset
Tel: 01935 425888
Furygan
France
Tel: 07812 985 947
Future Safety
Merseyside
Tel: 01744 818838
FW Developements
Lancashire
Tel: 01995 600680
G2F Media
Lancashire
Tel: 0117 636660
Garelli UK
Tel: 01159 300020
Garmin (Europe)
Hampshire
Tel: 023 8052 4000
Gas Gas Motos
Derbyshire
Tel: 01298 766813
Gazelle Stainless Steel Exhausts
Pembrokeshire
Tel: 01239 841715
GBS Impex
Cheshire
Tel: 01270 768 455
GE Commercial
Surrey
Tel: 01932 792000
Gefco UK
London
Tel: 02476 514952
Geoplan
N.Yorkshire
Tel: 01423 569538
Geoff Selvidge
Berkshire
Tel: 01628 631 690
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March
G–I
Gerbing Heated Clothing
East Sussex
Tel: 01580 200 212
Get Bike
London
Tel: 0208 3263366
GETECH
Glass’s Information Services
Surrey
Tel: 01932 823823
Glf Accessories
Bedfordshire
Tel: 01525 717009
Gliptone Leathercare
W.Yorkshire
Tel: 01706 819365
Glo-Marka Distributors
Devon
Tel: 01271 865528
Global Distributors
Ireland
Tel: 00 3531 862 3438
Global Fuel Treatments
Tel: 0845 2600 145
Go MX Distribution
Co Down/ NI
Tel: 02892 699 770
Gold & Goose
London
Grinfactor
Devon
Tel: 01288 275002
Hejira Racing Developments
Buckinghamshire
Tel: 01280 822143
Gruffs Studio
Clwyd
Tel: 01978 755802
Hel Performance Products
Devon
Tel: 01392 811601
GT-85
Hampshire
Tel: 01730 825151
HELD UK
N.Yorkshire
Tel: 01423 790 121
Guildford Tyre Company
Surrey
Tel: 01483 531831
Helite
Leeds
Tel: 01132 843497
www.goldingbarnraceway.co.uk
Helphire Bike Assist
Somerset
Tel: 0500 224455
H-C Travel
Hampshire
Tel: 01256 770775
Henry Squire & Sons
W.Midlands
Tel: 01902 308050
Hagon Products
Essex
Tel: 0208 5026222
Hi Level
S.Yorkshire
Tel: 01302 890400
Halton Engineering
N.Lincolnshire
Tel: 01724 732283
Hid City Bikes
London
Tel: 020 86908826
Exeter Airport Business Park
Devon
EX5 2UP
Tel: 01392 369090
Fax: 01392 441780
Web: www.goodridge.net
Hardcore Racing Products
Cambridgeshire
Tel: 01487 813755
Hideout Leathers
Essex
Tel: 01799 584828
Harglo Performance
Gloucestershire
Tel: 01386 701162
Highfive
Leicestershire
Tel: 01332 724747
Goodridge is the world’s leading
manufacturer of performance
fluid transfer systems. It operates
in the automotive, motorcycle,
motorsport, military and specialist
industrial sectors. This dynamic
private company manufactures in
9 facilities globally and supplies
customers around the world
with innovation, reliability and
outstanding service.
Harley-Davidson UK
Oxfordshire
Tel: 0870 8501903
Highway Hawk UK
Dorset
Tel: 01202 571812
Grampian Motors
Merseyside
Tel: 0151 931 5009
Harris Performance Products
Hertfordshire
Tel: 01992 532501
Grand Prix Racewear
Northamptonshire
Tel: 01327 855585
Hawkshaw Motorcycles
Liverpool
Tel: 0151 9490991
Graphix
Staffordshire
Tel: 01782 570010
Haynes Publishing
Somerset
Tel: 01963 440635
Greenmonkeywholesale.com
Staffordshire
Tel: 0845 561 0080
HD Tools
W.Sussex
Tel: 01798 813837
Greeves Motorcycle
Essex
Tel: 01245 227667
Hebo UK Racing
London
Tel: 020 8314 0888
GR Ducati
London
Tel: 020 8947 7555
Givi UK
Northants
Tel: 01327 706220
Goka UK
Essex
Tel: 01245 226680
Goodwood
W.Sussex
Tel: 01243 755033
GP Promowear
E.Sussex
Tel: 01424 716161
Girls Bike 2
Somerset
Tel: 01278 420101
GMA Wholesale
Cheshire
Tel: 01625 576138
Hein Gericke (UK)
N.Yorkshire
Tel: 01423 873070
Gould Autoplates & Signs
Somerset
Tel: 01275 853853
GH Racing Ireland
N.Ireland
Tel: 0289 269 8554
Globe Busters M/C
Powys
Tel: 08452 304015
Griffin Shopfittings
S.Yorkshire
Tel: 0114 270 1370
GOLDING BARN
RACEWAY
Leeds
Tel: 0844 8009785
Web: www.getech.org.uk
Global Racing Oil
Lincs
Tel: 01507 824 703
Tel: 0208 4442448
Golden Tyre Direct
Bucks
Tel: 01494 482 664
GOODRIDGE
UK
Harpers Raceshop
Essex
Tel: 01702 482016
Harrison Billet
Kent
Tel: 01795 477752
HIFLOFILTRO
One Optima Park,
Thames Road,
Crayford, Kent,
DA1 4QX
Tel: 01322 526 236
Fax: 01322 528 487
Web: www.hiflofiltro.com
HM Quickshifter
Kent
Tel: 01795 429168
HM Racing
Kent
Tel: 01689 856595
Hobbsport Racing
W.Yorkshire
Tel: 01535 653050
March 2015
51
I–K
Holeshot PR
Kent
Tel: 01732 761 006
Indespension
Lancashire
Tel: 01204 478500
Honda Logistics Centre
Wiltshire
Tel: 01793 833397
Indian Motorcycles
Mid Lothian
Tel: 0131 557 5807
Honda UK
Berkshire
Tel: 01753 590500
Institute Of Avanced Motorist
London
Tel: 020 8996 9600
Honley
Huddersfield
Tel: 01484 421232
Inta Motorcycle Services
Kent
Tel: 01622 688727
Hood Jeans
Norfolk
Tel: 01953 861166
Inta-Moto
Wiltshire
Tel: 01249 705926
HPS / Harwood Perf. Source
Derbyshire
Tel: 01773 831 122
Intermot
Germany
Tel: +44 (20) 75666345
HQB Sport & Leisure
Hampshire
Tel: 01264 889012
INTERNATIONAL
DIRT BIKE SHOW
Tel: 01606 810800
Jack and Associates
Middlesex
Tel: 07887 642001
Jack Lilley
Middlesex
Tel: 01784 420421
JAYCEE
DISTRIBUTORS
Suffolk
Tel: 01473 281838
Fax: 0800 269637
Web: www.jayceeip.com
JENKS BOLTS
Essex
01245 361687
www.jenksbolts.com
[email protected]
John Milverton
W.Midlands
Tel: 0121 772 4517
John Mockett
E-Mail: john.mockett1@
btopenworld.com
Johnson Controls Batteries
Please see VARTA by Johnson
Controls
Jon Fraser Exotica
Suffolk
Tel: 01379 870312
Jorade Commercial
Berkshire
Tel: 0118 988 2852
JPD Developments
Derbyshire
Tel: 0870 2401165
JPI Motorsport Services
Lincolnshire
Tel: 01522 540808
Hunterclass
London
Tel: 020 8923 6753
Jepson & Co
Tel: 0114 273 1151
JT Engine Developments
Derbyshire
Tel: 01530 272045
HVUK
Surrey
Tel: 01293 771 691
JHS Racing
Somerset
Tel: 0117 986 8844
Jtec Sports
Ireland
Tel: 00353 879 107521
Jim Sandiford
Lancashire
Tel: 01706 230396
JTS Biker Clothing
Leicestershire
Tel: 01530 812121
Mortons Media Group Ltd
Tel: 01507 529430
www.dirtbikeshow.co.uk
[email protected]
Hyperbolt
London
Tel: 020 8579 5166
The International Dirt Bike Show
show returns to Stoneleigh Park in
Warwickshire this autumn and will
run from Thursday 29th October
until Sunday 1st November 2015.
There are a number of reasons
why the International Dirt Bike
Show returns to the same facility in
the heart of the UK. These include;
ease of access, plentiful and free
parking for exhibitors and visitors,
and a team of exhibition specialists,
happy to work with the show
organisers and stand holders.
Stand space will go on general
sale in spring 2015 and prime sites
tend to sell out quickly. Interested
exhibitors are encouraged to book
early to avoid disappointment.
Hyperdyno UK
Worcestershire
Tel: 01299 828037
Icat Europe
Warwickshire
Tel: 07734 529441
Icomm
Northants
Tel: 01604 584655
IGM UK
Cornwall
Tel: 01209 217777
ILS (Italian Locking Systems)
East Lothian
Tel: 0131 665 2256/9099
IMP UK
S.Yorkshire
Tel: 01226 202 299
IXS Motorcycle Fashion
Switzerland
Tel: 00 41 41 926 6111
Izax Motorcycle Engineers
Derbyshire
Tel: 01773 875986
Jinlun
Staffordshire
Tel: 08712 885 669
Jmc Engineering
Merseyside
Tel: 0151 546 0604
Joe Hughes International
Derbyshire
Tel: 01332 769578
Jofama
Leicestershire
Tel: 07811 389416
John Lampkin Imports
W.Yorkshire
Tel: 01535 655970
JT SPROCKETS
One Optima Park,
Thames Road,
Crayford, Kent,
DA1 4QX
Tel: 01322 526 236
Fax: 01322 528 487
Web: www.jtsprockets.com
Juicy Bike
Derbyshire
Tel: 01298 214040
K&N Filters (Europe)
Cheshire
Tel: 01925 636950
K-Lock
Kent
Tel: 01797 367 527
In Car- On Bike
N.Yorkshire
Tel: 01759 302350
Independent Tools Ko-Ken (UK)
W.Yorkshire
Tel: 01422 833440
J H Haynes & Co
Somerset
Tel: 01963 440635
K-Tech Suspension Ltd
Derbyshire
Tel: 01283 559 008
J&S Accessories
Cheshire
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youryour
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entry
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52
March
K–M
Kais Suspension Services
Greater Manchester
Tel: 01942 896366
Koyo (UK)
Buckinghamshire
Tel: 01908 289 300
Kawasaki 4U
Staffordshire
Tel: 01785 257611
Kriega
Cheshire
Tel: 01829 770767
Kawasaki Motors (UK)
Buckinghamshire
Tel: 01628 856600
KTM Sport Motorcycles
Northants
Tel: 01280 709500
Kazimo
Lancashire
Tel: 01282 699 001
Kudos Software
Devon
Tel: 01548 843586
KAZUMA
KW Automotive
Kent
Tel: 0870 9907536
Warwickshire
Tel: 02476 455 893
[email protected]
www.kazumaquadbikes.co.uk
Keihan Systems
Worcestershire
Tel: 01527 518525
Kymco
Shropshire
Tel: 01743 761107
L&L Imports
Cumbria
Tel: 01697 349295
Keith Blair
Staffordshire
Tel: 01283 820508
Keith Martin Action Photography
N.E.Lincolnshire
Tel: 01469 573063
Kiddimoto
Somerset
Tel: 01749 871175
Kirkby Tyres
Liverpool
Tel: 08702 428 800
LAMEDUCK
ENTERPRISES
SEE BOX ADVERT
27 Duxford Close
Redditch, Worcs
B97 5BY
Tel: 01527 542269
Fax: 01527 540299
W: www.LameduckUK.com
Kitech Performance
Powys
Tel: 01938 871 590
Langcourt
Somerset
Tel: 01934 612226
KJM Trade
Greater Manchester
Tel: 01257 451656
Laser
Warwickshire
Tel : 01926 818196
Kleaning Equipment Western
Shropshire
Tel: 01952 502600
Langston Motorsports
Surrey
Tel: 01932 850631
Kliktronic
Suffolk
Tel: 01359 242100
Larsson UK Ltd
Northants
Tel: 01536 265 633
Knockhill
Fife
Tel: 01383 723 337
Lawrence Performance Services
(LPS)
Wiltshire
Tel: 01985 850132
Knox
Cumbria
Tel: 01900 825825
Lazertrack
Bedford
Tel: 01767 641489
Koelnmesse Gmbh Intermot
Germany
Tel: 0049 221 821 2499
LB Restoration Services
Cornwall
Tel: 01208 269746
LAZER HELMETS
(OFF ROAD)
W.Midlands
Tel: 01384 413841
Fax: 01384 638287
Website: www.feridax.com
Lazer (On road)
Compass Sales
Northants
Tel: 08446 860486
LEDwear
Burton-on-Trent
Tel: 01283 480 609
Lexham Insurance
Norfolk
Tel: 0845 6076756
LL t/a Kendall Motor Oil
London
Tel: 020 8961 7292
Llexter
Devon
Tel: 0845 4592369
Lloyd Lifestyle
Cumbria
Tel: 01768 483784
Lock Mate Key
London
Tel: 0207 351 7908
Lookwell Bike Fashion BV
Netherlands
Tel: 0031 40 251 0506
Loop Fobs
Derbyshire
Tel: 01283 224404
LPG Scooters
London
Tel: 0208 299 5078
LS2 Helmets
Tel: 01670 856342
LSL
Essex
01245 361687
www.motoevolution.co.uk
[email protected]
Chain Breaker KitstShades Visor Inserts
Motorcycle Covers t5hermal Inner
Gloves t5hermal Balaclavas
5hermal Neck Warmerst(PPp Puncture
Proofing t Fog X Anti-Mist Spray
Lid X Helmet SanitisertL Plates
Checkout our new product range at
www.LameduckUK.com
01527 5422tMBNeduck@hoUNBJMDoN
Kent
Tel: 01304 830557
M-Sport Developments
Staffordshire Tel: 01827 875888
M.A.D Services
E.Sussex
Tel: 07710 732888
M/C Electrics
Norfolk
Tel: 01603 400297
Madison
Middlesex
Tel: 0208 385 3385
Mag (UK) - M/C Action Group
Warwickshire
Tel: 0870 444 8448
Mag Europe
Manchester
Tel: 0161 337 4390
Magicalia Publishing
London
Tel: 020 78438870
Maguire’s Garage
Northen Ireland
Tel: 02890 613141
Maitland Racing
London
Tel: 020 7485 0473
Malcolm Rathmell Sport
N.Yorkshire
Tel: 01423 772885
Lucas Oil Products (uk)
Anglesey
Tel: 01248 723 666
Mallory Park Motorsport
Leicestershire
Tel: 01455 842931
Lucy Dell Earplugs
Worcestershire
Tel: 01584 781762
Manbat
Shropshire
Tel: 01743 460792
Lust Racing
London
Tel: 07960 990134
Manheim Auctions
Nottinghamshire
Tel: 0844 856 4610
Lydden Hill
Manx Leathers
March 2015
53
M
Isle of Man
Tel: 01624 862632
Manx Mcc
Isle of Man
Tel: 01624 644649
Mapfre Abraxas
Avon
Tel: 01454 616300
Maple Signs
Shropshire
Tel: 08707 441130
Mark 2 Solutions
Peterborough
Tel: 01223 911 409
Mark-It UK Distributors
Worcestershire
Tel: 01386 792867
Martin Heath Photography
West Sussex
Tel: 07977 596 164
Masterquote
Hampshire
Tel: 0870 242 0056
MAW Solutions
West Sussex
Tel: 01273 493343
Maxco
Lancashire
Tel: 01204 492 536
Maxton Engineering
Cheshire
Tel: 01928 740531
Maxxis UK PLC
Suffolk
Tel: 01394 604040
MB Developments
S.Yorkshire
Tel: 01709 869756
MBM
Northamptonshire
Tel: 01604 713656
MBT Customs
Devon
Tel: 01392 666107
MCA (Aston)
W.Midlands
Tel: 0121 554 6644
McAMS
Lancashire
Tel: 0845 054 1000
MCI Tours
Cheshire
Tel: 01527 574422
Tel: 01934 424111
MD Racing Products
Somerset
Tel: 01935 429646
Mike Pearce and Sons
Devon
Tel: 01404 890234
Motad
W.Midlands
Tel: 01922 714700
MDL
Derbyshire
Tel: 01773 864420
Missing Link
Northamptonshire
Tel: 01327 857061
Motocom
Buckinghamshire
Tel: 01525 270 100
MDS Battery
Enfield
Tel: 0800 310 2100
Mito UK
Dorset
Tel: 01202 667323
Moto Corsa
Dorset
Tel: 01202 822511
Meguiar’s UK
Northants
Tel: 0870 2416696
MK Powered
Northants
Tel: 01536 484009
Motodirect
Derbyshire
Tel: 01773 864420
Mer Products
Hertfordshire
Tel: 01992 512 698
Mobil Oil Company
Surrey
Tel: 01372 222000
Moto Evolution
Essex
Tel: 01245 361687
Merlin Books
W.Sussex
Tel: 01403 257626
Martin Conquest
Greater Manchester
Tel: 0161 3510324
Masco
Shropshire
Tel: 01743 761107
Tel: 0161 941 7149
MODE
PERFORMANCE LTD
Motofax
Hampshire
Tel: 02380 511999
Moto GB.co.uk
Lancashire
Tel: 0844 412 8450
Merton College
Surrey
Tel: 0208 4086500
Metasystems UK
Worcestershire
Tel: 01905 791700
6 Silverstone Technology Park
Silverstone Circuit
Silverstone
Northamptonshire
NN12 8TN
Tel: 01327 855999
Website: www.mode
performance.co.uk
Metisse Motorcycles
Oxfordshire
Tel: 01367 870630
Moggstar
Berkshire
Tel: 07932 121468
Metmachex Engineering
Derbyshire
Tel: 01773 836241
Moore International
Dorset
Tel: 01202 743222
MHH Engineering Co
Surrey
Tel: 01483 892772
Moore Large & Co
Derbyshire
Tel: 01332 274254
S.Yorkshire
Tel: 0870 224 2880
E-Mail:
sales@motografix.com
Web: www.motografix.com
MHSS 1st
Cambridgeshire
Tel: 01733 345118
Moore Speed Racing
Dorset
Tel: 01202 746141
MotoGuzzi
Kent
Tel: 0208 2908800
Michael Brandon
Borders
Tel: 01450 373333
Morgan Carbtune
N.Ireland
Tel: 028 9023 9007
Motohart (UK)
Tyne & Wear
Tel: 0845 527 7249
Michael Tyres
Norfolk
Tel: 01508 499718
Morris Lubricants
Shropshire
Tel: 01743 232200
Motohaus
Hampshire
Tel: 01256 704909
Michelin
Staffordshire
Tel: 01782 402000
Mortons Media
Lincolnshire
Tel: 01507 529 342
Moto Impex
West Midlands
Tel: 0121 236 4968
Microlon
Wiltshire
Tel: 0844 7042000
Moss Europe
Middlesex
Tel: 020 88672000
Moto Legends
Tel: 01636 605105
Micron Exhausts
Derbyshire
Tel: 01773 876333
Motarrad Handler
Austria
Tel: 0043 2772568230
Midwest Marketing
Worcestershire
Motex Systems
Somerset
Metal Mule
W.Sussex
Tel: 01273 842094
Moto.GB Distribution
Lancashire
Tel: 0845 0941934
Motogear
Northants
Tel: 01536 485484
MOTOGRAFIX
Moto Magazine
London
Tel: 0207 3329700
Highlight
youryour
company
entry
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CallCall
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54
March
M–O
Motomecca Spares
Dorset
Tel: 01202 823453
Motorcycle Industry Trainers
Association
Warwickshire
Tel: 02476 408 032
Motorcycle Trade Desk
Essex
Tel: 01375 370451
Motoport UK
N.Yorkshire
Tel: 01423 797911
MOTORCYCLE
TRADER
Motorcycle Racer
Cambridgeshire
Tel: 01925 438 062
Motorecruit Ltd
Web: www.motorecruit.co.uk
Moto Services (Southern)
Essex
Tel: 07803 086298
Moto Sifam UK
Shropshire
Tel: 01952 580500
Moto X Rivara
Kent
Tel: 01634 849764
Moto-Bins
Lincolnshire
Tel: 01775 680881/680580
Moto-Cal
Mid Lothian
Tel: 0131 2585000
Moto-Master
The Netherlands
Tel: +31 (0)497 68 40 36
MotoNovo
Wales
Tel: 02920 393600
30 - 34 High Street
Hailsham
East Sussex
BN27 1DW
Tel: 01273 616040
Fax: 01273 514417
E: offi[email protected]
W: www.motorcycletrader.net
The oldest motorcycle trade
publication in the world with a
history at the British Library dating
back to 1895. The quality option
trade and industry magazine,
published monthly in a new B5,
user-friendly perfect-bound format.
Ultra competitive new advertising
rates and the best editorial mix
of manufacturer, wholesaler and
dealer profiles, plus business
journal, statistical information,
events and show calendars, MCIA
updates and a wry outlook from
regular columnists. Also on-line at
www.motorcycletrader.net.
Motorcycle Direct
Gloucestershire
Tel: 0870 755 8250
Motoprotect
Tyne & Wear
Tel: 01207 271600
Motorbike Search Engine
Tel: 07941 851 9902
Motorcycle Equipment
Essex
Tel: 01621 857544
Motorcycle Accessories Direct
Buckinghamshire
Tel: 01494 784898
Motorcycle Folly
Buckinghamshire
Tel: 08700 750950
Motorex
Switzerland
Tel: +41 (0) 629 19 75 75
Motorcycle Hire
London
Tel: 020 8752 3130
MOTORCYCLE
INDUSTRY
ASSOCIATION
Motorcycle Rider
N.Lincolnshire
Tel: 01652 680060
Motorcycle Seatworks
W.Yorkshire
Tel: 01274 604672
1 Rye Hill Office Park
Birmingham Road
Allesley, Coventry
W.Midlands, CV5 9AB
Tel: 02476 408000
Website: www.mcia.co.uk
Motorcycle Industry
Exhibitions (MCIE)
Warwickshire
Tel: 02476 408000
Motorcycle Show Traders
Association
Surrey
Tel: 0208 6696400
Motorcycle Sport & Leisure Tours
Cambridgeshire
Tel: 01353 616120
Motorcycle Technics
Suffolk
Tel: 01449 775775
MW Leathers
London
Tel: 020 8471 3933
Motorcycle Trade Expo
Devon
Tel: 01237 422660
N-Duro MEC Performance Axles
Mid Glamorgan
Tel: 0844 357 2486
Motorcycle-UK
Surrey
Tel: 0845 2301584
National Motorcycle Dealer
Association
(Formerly The MRA)
[email protected]
Tel: 01788 538332
Motorcycletyresuk.com
Essex
Tel: 01708 386931
Motosport Distribution
Tel: 01935 412501
MWM
SYSTEMS
National Motor Museum Beaulieu
Hampshire
Tel: 01590 614614
National Motorcycle Training
Agency
Leicestershire
Tel: 01949 861966
NCI Biker Rescue
N.Yorkshire
Tel: 0870 9012999
Unit 11 Ensign Business Centre
Westwood Business Park
Westwood Way
Coventry
W.Midlands, CV4 8JA
Tel: 0800 876 6696
W: www.mwm-systems.co.uk
MWM-Systems is a high-tech
low cost company at the forefront
of Professional web design.
Professional Company Web
Sites from £350.00 Support
from £25.00 per month Catalyst,
Dealer Edit & Khaos Control DMS
integrationScreen Savers, Videos,
Print, Corporate ID, Consultancy
and more...All MWM Systems sites
are provided with search engine
optimisation as standard.
Motrac Racing
Cheshire
Tel: 0151 357 1062
Neo-Trac
W.Sussex
Tel: 0870 143 1987
Nev Communications
Essex
Tel: 01245 465241
Nevis Marketing
Tel: 01425 478936
Newton Equipment
Essex
Tel: 0208 594 7990
NGK Sparkplugs (UK)
Tel: 01442 281000
Nick Stephenson Marketing
Surrey
Tel: 01306 711093
Nikwax Waterproofing
E.Sussex
Tel: 01892 786400
MPN (Motorcycle Product News)
Cheshire
Tel: 01244 372424
Nitro Racing
Tel: 01768 483 786
MPS
Mid Glamorgan
Tel: 0870 7777 333
Nitron Racing Shocks
Oxfordshire
Tel: 01993 849449
MTC Exhausts
Lancashire
Tel: 01704 893 337
NJB Shocks
Essex
Tel: 01206 768392
Muc-Off
Dorset
Tel: 01202 307790
Norman Hyde
Warwickshire
Tel: 01926 312 119
Multi Car Ramps
Berkshire
Tel: 0118 988 2852
Norman Motorcycle Equipment
(Italian)
Essex
Tel: 01268 710946
March 2015
55
O–P
Norton Motors
Staffordshire
Tel: 01889 586557
NRP
Greater Manchester
Tel: 0161 832 8646
Paaschburg & Wunderlich Germany
Tel: +49 40 248277-0
ORO2
Paul N. Blezard, Surrey
Tel: 020 8255 4237
PDQ MOTORCYCLE
DEVELOPMENTS
Powys
Tel: 01597 822 666
Web: www.oro2u.com
Oakley UK
Hertfordshire
Tel: 01462 475475
Oset Bikes UK
East Sussex
Tel: 08432 892890
Oakmain
Wales
Tel: 01495 248977
Oberon Performance
Hampshire
Tel: 023 9248 1188
Ocean Media
London
Tel: 0207 7728300
Osram
Berkshire
Tel: 01744 812221
Oulton Park
Cheshire
Tel: 01829 760 301
Overland Custom
Derbyshire
Tel: 01773 608489
ÖHLINS
RACING UK
Overmarsh Engineering
Derbyshire
Tel: 01332 775139
Office: Instrumentvägen 8-10
Mail: Box 722, S-194 27 Upplands
Väsby, Sweden
Tel: +44 (0)203 286 3127
Mob: +44 (0)7500 045 164
Web: www.ohlins.com
Oily Rag Clothing
Gloucestershire
Tel: 01242 239571
Owl Sound & Voice
Staffordshire
Tel: 01827 60577
Oxford Products
Oxfordshire
Tel: 01993 862 300
P.A. Factors
Suffolk
Tel: 01502 710930
On Two Wheels
Glamorgan
Tel: 08712 009 030
P3 Performance Engineering
Leicestershire
Tel: 01455 251728
One Industries
Tel: 01404 549 696
PA Promotions
Norfolk
Tel: 01603 487061
Onestyle (t/a OSX)
London
Tel: 0207 702 2288
Onfire UK
Staffordshire
Tel: 44 (0)1283 537 722
Online Off Road.com
Devon
Tel: 01752 342407
Berkshire
Tel: 01753 730043
Fax: 01753 440415
Website: www.pdq1.com
Pegasus Products (Leeds)
W.Yorkshire
Tel: 0113 261 1586
Pegasus Speed Needs
Hampshire
Tel: 01489 892679
Pembrey
Carmarthenshire
Tel: 01554 891042
Pendragon PLC
Derbyshire
Tel: 01332 292777
Performance Direct
Essex
Tel: 0800 8119349
Performance Friction (Europe)
Oxfordshire
Tel: 01295 21020
Performance House
Surrey
Tel: 01737 780880
P&P Seating
W.Midlands
Tel: 0121 784 4001
Omega Tools
Cumbria
Tel: 01539 739733
Ontime Media
Northants
Tel: 01327 856161
Origin Financial Services
Greater Manchester
Tel: 0845 602 3676
Paf Systems
Northamptonshire
Tel: 01933 403555
Pama
Cheshire
Tel: 0161 494 4210
Panchos Offshore Accessories
Guernsey
Tel: 01481 240576
Parts Xpress
Tel: 0845 466 1800
Performance Motorcycle Parts
Perth & Kinross
Tel: 01796 482507
Performance Parts Direct
S.Yorkshire
Tel: 0114 2581151
Performance Parts
Northants
Tel: 01327 706 139
Performance PR
Greater London
Tel: 0208 5413434
Pete Dalton
Lincolnshire
Tel: 01507 343315
Petseal UK Ltd
Leics
Tel: 0844 844 1348
PFK Ling
Norfolk
Tel: 01379 851080
PGD Engineering
Somerset
Tel: 01373 464 252
Phil Ayliff Products
Warwickshire
Tel: 02476 343741
Phil Griffin Agencies
W.Midlands
Tel: 01384 873275
Piaa UK
Somerset
Tel: 01934 818430
Piaggio
Kent
Tel: 0208 2908800
Pidcock Motorcycles
Nottingham
Tel: 0115 946 2233
Pincus Displays
E.Sussex
Tel: 01273 570770
Pinewood Computer Solutions
W.Midlands
Tel: 0121 6976659
Piperscross
Northamptonshire
Tel: 01604 707 750
Pirelli Metzeler Moto UK
Staffordshire
Tel: 0845 6094949
Pirelli Tyres
Staffordshire
Tel: 01283 525252
PJ Engineering
Lincolnshire
Tel: 01673 858150
PJ Motorcycles Engineers
W.Midlands
Tel: 01902 307457
PJ1 Oils
W.Yorkshire
Tel: 01924 477252
Peter Henshaw
Dorset
Tel: 01935 389357
Peter Philpott Spares
Kent
Tel: 01303 264770
Petrolscooter
W.Midlands
Tel: 02476 455893
Highlight
youryour
company
entry
from
as little
as £20.
CallCall
our our
sales
team
on 01273
616040
Highlight
company
entry
from
as little
as £20.
sales
team
on 01273
616040
56
March
P–Q
PJB SECURITY
PRODUCTS
Powerbronze
W.Sussex
Tel: 01903 783222
Predator Exhausts
Hertfordshire
Tel: 01707 334050
25 Parnall Rd
Fishponds
Bristol
Somerset, BS16 3JF
Tel: 0117 965 9240
Fax: 0117 965 3263
E-Mail:
[email protected]
Website:
www.pjbsecurity.co.uk
Design / Manufacturer of
Motorcycle / Scooter Quad and
Garage Door security products.
Specialist in Bolt Down and
Built In anchors, Sold Secure Gold
approved products include- Red
Alert Double Bridge, Bullpoint,
Immobiliser, Taurus Bullring,
Concave & ATV Anchors, Garage
Defenders including the NEW
Secure A Door for Up and over
& Roller shutter doors, Squire
Ex-Caliber 16mm security chains,
NEW 19mm Untouchable security
chain & Untouchable Lock,
padlocks, Disc-Locks, Shed/ Van
Hasps etc. All enquiries welcome,
Wholesale price list available to
Trade customers, email us for price
list password, thirty day terms to
account holders, no minimum order
value, carriage free on net orders
over £400.00, Direct despatch to
your customer now available, next
day delivery from stock.
Poeton Aptec
Gloucestershire
Tel: 01452 300800
Polar Power Batteries
W.Yorkshire
Tel: 01274 355630
Polaris Britain (Victory M/C’s)
Warwickshire
Tel: 01675 437240
Pole Position Racing
London
Tel: 0207 4077050
Polygon Engineering (P.E.S.T.)
Gloucestershire
Tel: 01452 380883
PM Tuning
Lancashire
Tel: 01524 850800
Poole Clayton Automotive
Hampshire
Tel: 0126 4334277
Portfolio UK
Cheshire
Tel: 01625 856000
Pressplan Travel
Hertfordshire
Tel: 0845 6441381
Pretech
Berkshire
Tel: 01189 573123
Principal Insurance
Manchester
Tel: 0808 178 7921
Pro Tech Suspension Services
Lancashire
Tel: 01257 254760
Pro Twins
Surrey
Tel: 01342 892888
Pro X Racing Parts
Tel: 0845 450 1448
Pro-Bolt
Gloucestershire
Tel: 0800 0185500
Pro-Mar Distribution
West Sussex
Tel: 01403 240473
PROBIKE
Pro-Clean Distribution
Dorset
Tel: 01305 759 966
applications. Putoline’s exceptional
product range is enhanced by their
customer service, which is second
to none. Putoline Distribution takes
pride in providing dealerships
throughout their UK network with
a highly professional and friendly
service.
Promark PR & Marketing
Surrey
Tel: 01293 823890/1
PVA Technical File Services
Northants
[email protected]
Proteus
Berkshire
Tel: 0118 9737409
PWS Leicester
Leicestershire
Tel: 0116 261 9198
Proto UK
Tyne And Wear
Tel: 0191 2720777
Pyramid Plastics
Lincolnshire
Tel: 01427 612536
OptiMate, ProBike, Profi, Souriau,
Shadowfax, SynchroMate,
Tecalemit, VacuumMate, Microgas,
ProTech, Texa Axone.
Protyre
Hampshire
Tel: 01962 774437
PS International
Surrey
Tel: 01276 65554
Q8 Oils
W.Yorkshire
Tel: 0113 2350555
Pump-X (UK)
Gloucestersire
Tel: 01242 579362
QB Display Cubes
Norfolk
Tel: 01953 889499
Puncturesafe UK
Devon
Tel: 0870 241 3730
QB Motorcycles
W.Midlands
Tel: 01384 637168
Prospeed UK
Lancashire
Tel: 01704 895600
Protec Q
Somerset
Tel: 0870 0110112
Unit 4 Sterling Business Park
Salthouse Rd
Brackmills
Northants, NN4 7EX
Tel: 01604 660555
Fax: 01604 660444
Web: www.probike.co.uk
The UK’s largest supplier of
dedicated motorcycle workshop
equipment. Range includes
hydraulic, pneumatic and electric
motorcycle lifts, motorised
computer wheel balancers, auto
tyre changers, MoT equipment,
Fuchs dynamometers, gas
analysers, computer diagnostic
analysers, ignition testers, battery
reclaimers, ultrasonic cleaners,
carburettor stands, cooling fans,
exhaust extraction systems, waste
oil collection, waste oil heaters,
compressors, air tools, airline
equipment and installations, advice/
design work undertaken, vast range
of hand tools. Exclusive and named
products: AccuMate, BatteryMate
battery reclaimers, Bike-Lift,
CarbClik, ECON, Facom, Fuchs
Dynamometers, IgnitionMate,
Protech Automotive UK
Berkshire
Tel: 0118 9312755
PUTOLINE
DISTRIBUTION
Blue Diamond House,
Stirling Way,
Market Deeping,
Peterborough,
PE6 8AS
Tel: 01778 349 333
Fax: 01778 348 080
W: www.putoline.com
www.facebook.com/PutolineUK
www.twitter.com/PutolineUK
Putoline Oil is 100% dedicated to
producing top quality products,
purely for the motorcycle industry.
The strong manufacturer/consumer
relationship they have enables
Putoline to produce only the finest
of products for all motorcycle
QUAD MAGAZINE
30 - 34 High Street
Hailsham
East Sussex
BN27 1DW
Tel: 01273 616040
Web: www.quad-online.co.uk
The UK’s only quad and ATVdedicated website catering for all
facets of the industry.
Highly valued by web visitors
and advertisers alike, Quad Online
includes latest news, calendar
of events, club listing, features,
machine tests, race reports, reviews
and information.
For competitive advertising
rates, call Rod Sopp on 01273
616040.
Quad Master
Shropshire
Tel: 01743 792355
Quadmaxx
Wales
Tel: 01792 860362
Quadlock UK
Somerset
Tel: 01963 34932
March 2015
57
R
Quantya
Gloucestershire
01531 890 955
QUADZILLA
Lodge Farm
High Toynton
Horncastle
Lincs LN9 6NR
Tel: 01507 522900 / 523900
E-mail:
[email protected]
Web:
www.quadzillaquads.com
Synonymous with distributing
market-leading products at prices
that make them accessible to a
wide range of customers, Quadzilla
offers the UK’s largest range of on
and off-road quads and buggies
with machines from 50cc through
to 800cc, and has done so for over
a decade.
The importer stocks a huge
selection of spare parts and QZ
branded accessories and provides
a full 12-months’ parts and labour
warranty on all products.
As a brand, Quadzilla
advertises more than any other
supplier in the sector, and in many
divers types of media.
If you have a customer,
Quadzilla has a product to suit.
Quill Tradezone
Cheshire
Tel: 01942 721744
Race Products
Lincolnshire
Tel: 01673 842704
Reivers Wholesale
Cumbria
Tel: 01697 343240
Rev and Go
Nottinghamshire
Tel: 07808 770368
Race Spec
Gloucestershire
Tel: 01684 299699
Renntec
Dorset
Tel: 01202 826722
Rev Gomm
W.Midlands
Tel: 0121 3604279
Racer UK
Hampshire
Tel: 07802 831781
Renold Chain
Staffordshire
Tel: 01283 512940
REV’IT Sport International
The Netherlands
Tel: +31-412 696740
Racing Lines (GB)
Derbyshire
Tel: 01332 331716
Renthal
Cheshire
Tel: 0161 406 6399
Revs Suspension
W.Midlands
Tel: 0121 501 3321
Rage Motorsport
Bedfordshire
Tel: 01582 477477
Respro (UK)
London
Tel: 020 7721 7300
RH Claydon
Suffolk
Tel: 01284 700748
Ramair Filters UK
Wiltshire
Tel: 01980 623 401
Retail Motor Industry Federation
London
Tel: 0207 580 9122
Rhencullen
Leicestershire
Tel: 01455 890345
Rampdale
Hertfordshire
Tel: 0844 8156125
Rapid Moto Distribution
Somerset
Tel: 01935 863988
Rauf U
London
Tel: 0208 5567403
Rawland
London
Tel: 0208 926 8011
Ray Archer
Tyne & Wear
Tel: 0191 2701393
Reactive Suspension
Yorkshire
Tel: 01347 811 529
R&G
Hampshire
Tel: 01420 89007
Readspeed Scooters Ltd,
Worcester
Tel: 01299 828037
R&S Performance Centre
Nottinghamshire
Tel: 01909 482670
Rebel Dogg MCT School
Oxfordshire
Tel: 01295 270785
Racebikebitz
Hertfordshire
Tel: 01763 249807
Redwing Shoe Co
Essex
Tel: 01702 712990
Race By Design
Surrey
Tel: 01342 833999
Reevu
Tyne & Wear
Tel: 0191 418 7755
Race Fit
Derbyshire
Tel: 01629 735 071
Reflex Racing
Essex
Tel: 01268 548108
Race FX
Tel: 0845 450 1448
Reg Mills Wire Wheels
Dorset
Tel: 01258 857700
Race Plain
Wiltshire
Tel: 01722 743989
Regina International UK
Lancashire
Tel: 01254 661116
REDCAT
MARKETING
M A R K E T I N G
L I M I T E D
30 - 34
High Street
Hailsham
East Sussex, BN27 1DW
Tel: 01273 616040
Fax: 01273 514417
E-Mail: offi[email protected]
W: www.motorcycletrader.net
Redcat Marketing Limited is a full
marketing and PR service agency
offering advertising, PR, design/
print, website, press relations and
copy writing services.
Redcat is the publisher of
Motorcycle Trader, a businessto-business motorcycle
trade-dedicated free-of-charge
publication published 10 times
a year. Trader offers a diverse
range of informative, interesting
and factual industry and business
editorial articles as well as the
Motorcycle Trader Directory. The
hard-copy magazine is reproduced
in a digital page-turning edition
on-line at www.motorcycletrader.
net and is supported by Trader
Daily News; an electronic newsletter
containing pertinent industry and
business news snippets and
distributed to just over 7,000
recipients.Redcat also supports
the Quad and ATV industry with
a topical news and feature-led
website;
www.quad-online.co.uk
Remit Training
Nottingham
Tel: 01623410033
Retails Motor Industry Training
(Technical Training) REMIT
Tel: 0115 975 9550
Rhino Dyno
Surrey
Tel: 020 8665 0488
Rhino Goo
Wales
Tel: 07951 5603290
Rhino Protect
London
Tel: 0870 803 0187
RHT Marketing
W.Yorkshire
Tel: 01924 477252
Ride Out for Spinal Research
Surrey
Tel: 01483 898786
Rider Support Services
London
Tel: 020 8246 4900
Riders For Health
Northamptonshire
Tel: 01327 300047
Rip n Roll Systems
Surrey
Tel: 01483 425506
RK Sports
Tyne & Wear
Tel: 0191 2612241
RNT Fastners
Derbyshire
Tel: 01332 738646
Roadsure Insurance
Northamptonshire
Tel: 0808 1601045
Riders Offshore
Guernsey
Tel: 01481 258520
Riders (Yeovil) Ltd
Somerset
Tel: 01935 421681
Rieju616040
UK
Highlight your company entry from as little as £20. Call our sales team on 01273
Highlight
youryour
company
entry
from
as little
as £20.
CallCall
our our
sales
team
on 01273
616040
Highlight
company
entry
from
as little
as £20.
sales
team
on 01273
616040
58
March
R–S
RS WORKSHOP
EQUIPMENT
Lincolnshire
Tel: 01522 589121
Rizoma
Italy
Tel: 0039 0331 242020
Road Racing Ireland
N.Ireland
Tel: 02891 828 211
Rob Hunter & Co
Somerset
Tel: 01749 880615
Robinson Foundry
Kent
Tel: 01227 454366
Rockingham
Northamptonshire
Tel: 01536 500500
ROCK OIL CO
Cheshire
Tel: 01925 636191
Web: www.rockoil.com
Rolls Racing Designs
Cornwall
Tel: 01566 774395
ROOF HELMETS
Putoline Distribution Ltd
Blue Diamond House
Stirling Way
Market Deeping
Peterborough
PE6 8AS
Tel: 01778 349 333
Fax: 01778 348 080
E-mail: www.putoline.co.uk
Unit 28 Barnwell Manor Industrial
Estate
Barnwell
Peterborough
Cambs
PE8 5PL
Tel: 01832 741007
Fax: 01832 741008
E-Mail:sales@rsworkshop
equipment.co.uk
Website: www.rsworkshop
equipment.co.uk
The Trades leading supplier of
premium workshop equipment. Our
comprehensive rage of dedicated
Motorcycle workshop equipment
includes electro hydraulic and
hydraulic motorcycle lifts, scissor
jacks, Atv lifts, Mot equipment,
brake testers, headlight testers,
laser alignment, static and dynamic
wheel balancers, automatic tyre
changers, exhaust extraction
systems, gas analysers, diagnostic
fault code readers, paddock
stands, compressors, static
benches, parts washers, airline ring
mains, oil lube systems, waste oil
drainers, pillar drills, presses, off
set carb adjusters, chain breakers,
vacuum gauges, hand tools, spare
parts, service, service contracts,
installations, finance, Mot drawings,
site inspections, building work and
unlimited advice. Demonstration
and training facilities. Balco, JohnBean, Motomoclós, Durnbury,
Protec, Texa Axone, Accu-Track,
Sealey, Samoa.
RST Motorcycle Clothing
Derbyshire
Tel: 01773 864420
Rush Racing
Devon
Tel: 01404 549696
Roy Collins Motorcycle Security
Co.Durham
Tel: 0191 378 2142
Schuurman (UK)
Peterborough
Tel: 01778 561 061
Shop Offshore
Guernsey
Tel: 01481 266415
Schwalbe UK
Shropshire
Tel: 01952 602 680
Showtrax International
Bedfordshire
Tel: 01234 709966
Scooter Giant
London
0845 269 9049
Sidecar Moto Cross Association
Berkshire
Tel: 0118 961 7458
Scooteria
Dorset
Tel: 07764 474952
Sifam
Leicestershire
Tel: 07754 144797
Scooters-R-Us
Kent
Tel: 01892 730407
Sigma Performance
Kent
Tel: 07881 820748
Scorpion Automotive
Lancashire
Tel: 01257 249 928
Silkolene Lubricants
Staffordshire
Tel: 01782 203 700
Scorpion Exhausts
Derbyshire
Tel: 01773 744123
Silverstone
Northamptonshire
Tel: 0844 372 8200
Scotfactors
Angus
Tel: 01382 461441
Sinnis International (UK)
E.Sussex
Tel: 01273 506 306
Scott Leathers
Co Durham
Tel: 01833 638913/08833
Skidmarx UK
Dorset
Tel: 01305 780808
Scottish Motorcycle Show
Mid Lothian
Tel: 01926 835782
SLD UK
Lincolnshire
Tel: 01522 691244
Scottoiler
Glasgow
Tel: 0141 955 1100
Slick Fairings
Norfolk
Tel: 08000 434099
Screenflow Manufacturing
Dorset
Tel: 01202 528153
Slick Marketing
Oxfordshire
Tel: 01235 530689
Sealey Group
Suffolk
Tel: 01284 757 500
Slipstream Tuning
Kent
Tel: 01732 743248
Seaton Tuning
Tel: 01206 866 400
Slow Gold
West Glamorgan
Tel: 01656 746984
Shell UK Oil Products
Greater Manchester
Tel: 0800 7318888
Roy Thersby Wire Wheel Services
Cleveland
Tel: 01642 612784
S.O.S Motorcycle Recovery
Lincolnshire
Tel: 08442 484 858
RS Motorbike Paint
S.Yorkshire
Tel: 01226 241126
SamcoSport
Mid Glamorgan
Tel: 01443 23846
Sammy Miller Museum
Hampshire
Tel: 01425 616644
Santander Consumer Finance
(UK) plc
Surrey
Tel: 0871 200 4250
Shephards
Kent
Tel: 020 8460 9999
Shift Europe
Tyne & Wear
Tel: 0191 4876300
Shippey PR
Devon
Tel: 01548 821778
Shmuc
Tel: 0754 556 1521
Smalley Cross Scooter Centre
Derbyshire
Tel: 01332 881882
Smartwater Europe
Shropshire
Tel: 0870 242 8899
SMC GB
Devon
Tel: 01626 335764
Smiler Racing and Fabrications
Norfolk
Tel: 01493 369834
Smiths Services
Yorkshire
Tel: 01977 668256
March 2015
59
S–T
Snetterton
Norfolk
Tel: 01953 887 303
Spidi UK
Northants
Tel: 01536 526460
Suomy UK
Herefordshire
Tel: 01531 631272
Technology In Motion
London
Tel: 020 89449919
Snobs Ultimate Customs
London
Tel: 0208 5668881
Spitfire Products
Cheshire
Tel: 01565 632991
Supamotos UK
Cambridgeshire
Tel: 01733 579130
Tecstar
Cambridgeshire
Tel: 01480 399499
SolarTrack PLC
Essex
Tel: 01245 249382
Sport & Leisure 2
Lincolnshire
Tel: 01522 868204
Superbike Magazine
Surrey
Tel: 0207 608 6511
Terry Shepherd Tuning
Lancashire
Tel: 01695 574454
Sold Secure
Northants
Tel: 01327 264687
SPR Race Products
Nottinghamshire
Tel: 01159 216958
Superbike Rental
Essex
Tel: 01277 366602
Solent (UK)
Hampshire
Tel: 02392 505322
Sprint Manufacturing
Wiltshire
Tel: 01985 850821
Superchips
Buckinghamshire
Tel: 01280 816781
Sonic Communications
W.Midlands
Tel: 0121 7814400
Stan Stephens Two Stroke Centre
Kent
Tel: 01732 760337
Supermoto International Magazine
Cambridgeshire
Tel: 01945 772082
Sorrymate.com
Cheshire
Tel: 0845 676 9077
Staniforth Motorcycle
S.Yorkshire
Tel: 0114 246 2027
Supersprox
Powys
Tel: 01531 631266
SOS M/C Recovery
Tel: 08442 484858
Starco GB
Staffordshire
Tel: 01889 571000
Supertracker
Hampshire
Tel: 023 8044 3325
Sound Distribution
Lancashire
Tel: 01942 604616
Stomp UK
Tel: 0845 257 1056
Surf & Turf
Cheshire
Tel: 01925 819608
The Bike Insurer
Tel: 0870 2258207
SP Engineering
Somerset
Tel: 01373 474 740
Storm Buggies
Essex
Tel: 01245 222529
Suzuki GB
Buckinghamshire
Tel: 01908 336600
The Funding Corporation
Cheshire
Tel: 01244 625600
Spares GB
London
Tel: 020 8540 7155
Storm Waterproofing (UK)
Derbyshire
Tel: 01773 521 309
Swen (Europa)
S.Yorkshire
Tel: 0114 245 0377
The Institute of the Motor Industry
Hertfordshire
Tel: 01992 511521
Spares Unlimited
N.Humberside
Tel: 01482 320385
Stradway Vending
Worcestershire
Tel: 01299 250007
Swinton
Manchester
Tel: 0800 0687988
The M Partnership
Worcestershire
Tel: 01584 881651
SPARX racing
London
Tel/Fax; 020 8553 4440
Stuff 4 Bikes
S.Yorkshire
Tel: 01302 881919
Spec Racing
France
Tel: 0033 546 979999
STX Bike Gear
Kent
Tel: 01795 424428
Specialised Exhausts Systems
Surrey
Tel: 020 8648 7486
Sub Zero Technology
Leicestershire
Tel: 0116 2402634
Specials Scotland
Strathclyde
Tel: 0141 954 4225
Sue Me
Tel: 01707 852 244
Specialty Sports Europe
W.Midlands
Tel: 02476 705444
Suffolk Wheel Building
Suffolk
Tel: 01473 745380
Suitrak
Bedfordshire
Tel: 0783 443 9005
Speedaway
W.Midlands
Tel: 0121 559 1270
Speedycom Performance
Derbyshire
Tel: 01298 816 633
Sumi Trading
The Netherlands
Tel: 0031 71 5120866
TEXA UK
Lancashire
Tel: 01282 606787
Trail Tech Products
Galashiels
Tel: 01896 753111
Thatcham
Berkshire
Tel: 01635 868855
Thaw
Leicestershire
Tel: 0116 257 0088
The Monogram Group
Oxfordshire
Tel: 01295 768903
T-Trac UK
W.Sussex
Tel: 01902 746972
The Mulberry Group
Oxfordshire
Tel: 01869 277077
TA Engineering Supplies
Lincolnshire
Tel: 01724 763773
The Performance Company
Northamptonshire
Tel: 08450 603020
Talon Engineering
Somerset
Tel: 01935 471508
The Tool Connection
Warwickshire
Tel: 01926 818196
Tay Trading International
Shropshire
Tel: 01952 580500
Thermoflash UK
Warwickshire
Tel: 01295 771088
Tecalemit Garage Equipment Devon
Tel: 01752 219111
Thoroughbred Covers
W.Yorkshire
Tel: 01132 795079
Techno-Weld
Oxfordshire
Tel: 01993 851028
Three Bond
Buckinghamshire
Tel: 01908 285000
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60
March
T–V
Three Cross Motorcycles
Dorset
Tel: 01202 810 100
Trev’s Custom Services
W.Midlands
Tel: 024 76 448811
Two Extreme
Worchester
Tel: 0845 609 4311
Titanium International
W.Midlands
Tel: 0121 789 5764
Tri-Peek International
Essex
Tel: 01799 524098
Two Wheel Centre
Nottinghamshire
Tel: 01623 627 600
TJ Wassell
Staffordshire
Tel: 01543 428614
Tri-Sphere
Staffordshire
Tel: 01785 282864
Two Wheelers International
Denbighshire
Tel: 01978 869513
Tomahawk Tyres
W.Midlands
Tel: 0121 777 4520
Trials & Motocross News
Lancashire
Tel: 01524 834030
Two Zero Products
Tel: 01763 275 842
Top Shot Jackets
Cheshire
Tel: 01260 270763
Trikebitz.com
Somerset
Tel: 01460 30170
Torco Racing Oils
E.Yorkshire
Tel: 01377 236170
Tri-Motive Brand Distribution
Glamorgan
Tel: 01792 578500
Torque Bike – Motorcycle Trade
Insurance
Norwich
Tel: 0845 467 8737
Triple A Racing
Greater Manchester
Tel: 0844 826 0528
Tri-Sphere megaMAX
Stafford
Tel: 01785 282864
Total UK
W.Yorkshire
Tel: 01977 636200
Tyre Link (UK)
Staffordshire
Tel: 01827 62174
Tyreart Products
Kent
Tel: 01474 872924
Tyresonline.net
W.Midlands
Tel: 0845 2601600
Triumph Motorcycles
Leicestershire
Tel: 01455 251700
TR Distribution
Leicestershire
Tel: 0116 2750719
Tracker Network (UK)
Middlesex
Tel: 01895 234567
Trophy UK
Conwy
Tel: 01745 823333
True Track Software
Staffordshire
Tel: 01782 338743
Trade Bikes
Hampshire
Tel: 023 92 639372
UBL Distribution
London
Tel: 020 8655 2225
UKEco Scooters
Wirral
Tel: 0800 141 2568
Ultimate Parts
Nottingham
Tel: 0115 9216668
Trade Direct
S.Yorkshire
Tel: 01142 570111
Wrexham
Tel: 01978 667800
Tradeck
Cheshire
Tel: 0870 7580250
Utag
Hampshire
Tel: 08452 637313
TTS Performance Parts
Northamptonshire
Tel: 01327 858212
Traderbike
Tyne & Wear
Tel: 01207 271600
TradeZone(Quill Exhausts)
Cheshire
01942 721 744
Trail Riders Fellowship (TRF)
Shropshire
Tel: 01782 833222
Tucano Urbano
London
Tel: 0208 876 6805
Tuffmap
Isle of Man
Tel: 0870 7477176
Turn A Bikesystem
Middlesex
Tel: 020 8866 0126
Tran Am
Hampshire
Tel: 01425 620580
Transatlantic Trading Co
London
Tel: 0870 2005511
Trellesport
Cornwall
Tel: 01288 350588
TWS GB
Herefordshire
Tel: 01531 631266
Twinshock MX Association
Cumbria
Tel: 01229 463805
Two Brothers Racing
W.Yorkshire
Tel: 0113 2383708
V2 Mal
Northamptonshire
Tel: 08700 677617
V60 Racing
Surrey
Tel: 01932 353 020
Vac-Bag Products
Northamptonshire
Tel: 01832 733115
Varta Automotive Batteries
Buckinghamshire
Tel: 01753 480610
VE (UK)
Unit 3C Sheet Stores Estate
Off Fields Farm Road
Long Eaton
Nottingham
NG10 4AU
Tel: 0115 946 2991
Fax: 0115 946 9292
Website: www.ve-trade.com
VE (UK) have been wholesaling and
supplying Scooter performance
parts, standard replacement parts,
and scooter accessories for over
25 years. VE not only supply parts
for Scooters, but also for Moto
50/125 (lightweight m/cycles),
Quad/ ATV machines, and now
a full range of mechanical spares
for the Ape’ 3 wheelers. VE (UK)
are the main series sponsor for
the Malossi Piaggio Ape’ World
Championships, which VE have
sponsored since its inception.
VE are the exclusive importers
for Malossi performance products,
Giannelli scooter exhausts,
Mazzucchelli crankshafts, NZI
helmets, Corazzo scooter clothing,
NewFren friction equipment,
LeoVince scooter exhausts, Faco
scooter accessories, Ventico
drive belts, Dunlop scooter tyres,
Scorpion scooter exhaust systems,
FAR mirrors.
VE is also a leading wholesaler/
importer for many top brands
including: Dellorto, Polini, TNT,
Athena, Pinasco Performance
Parts, Top Racing, Vicma, Pinasco,
Franspeed, Artek, Schwalbe, and
Buzzetti.
VE offers the following services
to their extensive dealer network:
Carriage FREE on all invoices
over £50 nett, fast Drop Shipping
service, a new volume discount
on a wide range of parts, and
importantly low trade prices.
The VE exclusive ‘trade only”
web portal at www.ve-trade.
com offers 24/7/365 access, with
instant stock check, online chat is
available to assist dealers, technical
support, place your orders online,
view VE newsletters, and to help
with quotes there are trade & retail
prices.
VE also provide “FREE” their
complete parts database with
images for your company’s website
online store.
All in all, VE offer a package to give
you confidence that you are getting
the best in service, and importantly,
the top scooter brands.Contact
VE (UK):
Tel: 0115 946 2991
Fax: 0115 946 9292
March 2015
61
W–Z
Web: www.ve-trade.com
Vectrix
Hampshire
Tel: 01962 777600
Venhill Engineering
Surrey
Tel: 01306 885111
Verteci.com
Square Tomato
Herts
Tel: 0845 2020088
Veta UK
West Yorkshire
Tel: 01535 655970
Victory Motorcycles
Warwickshire
Tel: 01675 437240
Villiers Services
West Midlands
Tel: 01384 265797
Vintage Motorcycle Club
Staffs
Tel: 01283 540557
Visorvision Ltd
Befordshire
Tel: 07917 518993
Vemar UK Direct
Cumbria
Tel: 07785 247 021
Visordown
London
Tel: 0207 8438806
Vmaxbitz
Solihull
Tel: 0121 745 955
VMD Vision Marketing & Distribution
Clwyd
Tel: 01492 541004
Vortex
Hants
Tel: 023 9250 3423
VSJ
Cumbria
Tel: 017684 83786
Wassell
Lincoln
Tel: 01522 888444/8
Watsonian Squire
Glos
Tel: 01386 700907
WD-40 Company
Milton Keynes
Tel: 01908 555400
Weaving Machinery
Worcs
Tel: 01386 49155
Weise Clothing Co
Bristol
Tel: 0117 971 9200
Weldtite Products
North Lincs
Tel: 01652 660000
Welwyn Tool Group
Herts
Tel: 01707 331111
Westcountry Windlings
Essex
Tel: 01279 731172
West Performance
Isle of Man
Tel: 0871 6661360
WestCo Batteries
Northants
Tel: 01536 484 009
What Bike?
Peterborough
Tel: 01733 468000
Wheeldon Off-Road Centre
S.Devon
Tel: 01548 821 784
Walmsleys Commercial
Insurance Brokers
Wigan
Tel: 0845 224 7952
Warn
West Midlands
Tel: 01384 895700
Lodge Farm
High Toynton
Horncastle
Lincs LN9 6NR
Tel: 01507 522900/523900
Web: www.wkbikes.com
A comparatively new name in the
UK, launching last year with a range
of quality scooters and motorcycles
sourced from the Far East. Its sister
company, Quadzilla, has been a
leading light in the quad market for
more than ten years, easily topping
the road legal quad market and,
more recently, moving successfully
into the utility and work quad
markets.
On the scooter front, the range
now boasts three 50cc, three
125cc and a 249cc maxi model,
with trade prices starting from
£749.17 plus VAT. These have
recently been joined by the SM50, a
50cc supermoto styled two-stroke
with a manual six-speed gearbox,
and a trio of 125s; the WK Spirit,
Trail and Sport.
Healthy dealer margins are
available in the region of 30 per
cent. Machines and parts are
available on next-day delivery and
all machines carry an unlimited
mileage, 12-month parts and labour
warranty.
Wilby
Halifax
Tel: 01422 358 525
Wilstow
Suffolk
Tel: 01284 852001
types of silencers and complete
systems for road, race and off-road
machines with a choice of materials
and finishes. A high-profile retail
motorcycle press advertisement
and PR campaign is planned for the
brand, designed to drive showroom
traffic to Devil stockists.
Wolf Racing Exhausts
Leighton Buzzard
Tel: 0870 7410667
World Of QB Carbon
Notts
Tel: 01949 845172
WP Motorsport
Tel: 02380 884088
WP Suspension
Suffolk
Tel: 01284 752102
Wulfsport International
Cumbria
Tel: 01900 873456
Wurth UK
Kent
Tel: 0208 319 6000
Yamaha Motor UK
Surrey
Tel: 01932 358000
Yuasa Battery Sales (UK)
Wiltshire
Tel: 08708 500257
WMD
ZingBikes (Herald Motor Company)
Tel: 0845 555 1234
Wholesale Motorcycle
Coventry
Tel: 02476 333319
Wiz Racing Products
Somerset
Tel: 01278 662146
Walker Exhaust Silencers (W.E.S)
Powys
Tel: 01874 623030
WK BIKES
World’s End Motorcycles
Distribution
Unit 7 Grange Rd Ind Est
Albion St , Southwick
West Sussex
Tel: 01273 595746
W: www.wmd-online.com
Zion Motorsport Supplies
Tel: 01530 274 675
Zip Wear
Berkshire
Tel: 0118 9324201
Zircotec
Oxfordshire
Tel: 01235 434320
Quality replacement parts for the
motorcycle trade. WMD stocks an
extensive selection of parts and
accessories and, in many cases
one part will fit a multitude of
different marques.
WMD was recently appointed
as the official UK distributor for Devil
Exhausts. The premium quality
French high-performance exhaust
manufacturer has been dominant
in its home market for many years
and is now aiming to repeat that
success in the UK through the
Sussex-based operator.
The Devil range covers all
Highlight
youryour
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entry
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our our
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entry
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team
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616040
62
March
The essential guide to the motorcycle trade and industry
New Vehicle Registration Statistics in the UK for
01 JANUARY - 31 JANUARY 2015
Highest registering
model this month
within each style
Registrations by Style 2015 vs 2014
Direct Bikes DB50 QT-11
Rieju MRT 50
44
9
Honda NC750X
Keeway Superlight
Honda CBF125M
Honda PCX125
Kawasaki Z1000SX
Honda CBR125R
BMW R1200RT
Honda CRF250L
47
25
104
124
33
61
31
37
MOPEDS
SCOOTER
OTHER
TOTAL MOPEDS
Jan 2015
522
41
563
Jan 2014
577
47
624
% Change
-9.5
-12.8
-9.8
2014 YTD
522
41
563
2013 YTD
577
47
624
% Change
-9.5
-12.8
-9.8
MOTORCYCLES
ADVENTURE SPORT
CUSTOM
NAKED
SCOOTER
SPORT/TOUR
SUPERSPORT
TOURING
TRAIL/ENDURO
UNSPECIFIED
TOTAL M/CYCLES
Jan 2015
672
348
1,141
1,184
107
467
105
434
7
4,465
Jan 2014
500
342
798
1,134
133
505
77
399
5
3,893
% Change
34.4
1.8
43.0
4.4
-19.5
-7.5
36.4
8.8
40.0
14.7
2014 YTD
672
348
1,141
1,184
107
467
105
434
7
4,465
2013 YTD
500
342
798
1,134
133
505
77
399
5
3,893
% Change
34.4
1.8
43.0
4.4
-19.5
-7.5
36.4
8.8
40.0
14.7
SUMMARY
Total Scooters
Total Mopeds &
Motorcycles
TOTAL REGS
Jan 2015
1,706
3,322
Jan 2014
1,711
2,806
% Change
-0.3
18.4
2015 YTD
1,706
3,322
2014 YTD
1,711
2,806
% Change
-0.3
18.4
5,028
4,517
11.3
5,028
4,517
Registrations by Engine Band 2015 vs 2014
Highest registering
model this month
Direct Bikes DB50 QT-11
Honda PCX125
Honda CB500XA
Yamaha MT-07 ABS
BMW R1200GS
44
124
39
61
46
New Motorcycle registration
statistics supplied by The Motor
Cycle Industry Association. For
more detailed information about
the motorcycle market please
contact:
Motorcycle Industry Association
1 Rye Hill Office Park
Birmingham Road
Allesley, Coventry, CV5 9AB
T: 02476 408000
W: www.mcia.co.uk
11.3
ENGINE BAND
0-50cc
51-125cc
126-650cc
651-1000cc
Over 1000cc
TOTAL REGS
Jan 2015
573
2,090
843
837
685
5,028
Jan 2014
626
1,895
750
696
550
4,517
2015 YTD
573
2,090
843
837
685
5,028
2014 YTD
626
1,895
750
696
550
4,517
% Change
-8.5
10.3
12.4
20.3
24.5
11.3
UK powered two wheeler market
background information
Major manufacturers by
brand this month
Honda
Yamaha
Triumph
KTM
BMW
Kawasaki
Harley-Davidson
Lexmoto
Piaggio
Pulse
% Change
-8.5
10.3
12.4
20.3
24.5
11.3
1067
528
352
239
228
228
199
193
181
133
No. Of Motorcycles In Use
(2009) 1.3 million (2010 /11/12) 1.2 million
Motorcycles Rider Test Passes
(2009/10) 32 thousand (2010/11) 35 thousand
(2011/12) 40 thousand (2012/13) 45 thousand
Total Distance (Km) Travelled By Motorcycle
(2008) 5.0 billion km (3.1 billion miles)
(2009) 5.1 billion km (3.2 billion miles)
(2010/11) 4.7 billion km (2.9 billion miles)
Motorcycle Trader, Newhaven, BN9 0EF
Tel: 01273 616040. E-mail: [email protected]
Tyres with strong shoulders.
RACEMAN. Semi-Slick.
An Athletic endurance runner
10"
3.00-10
3.50-10
90/90-10
100/80-10
100/90-10
110/80-10
120/70-10
120/90-10
130/70-10
130/90-10
WEATHERMAN. All weather tyres.
Excellent grip in the wet or cold
11''
12''
110/70-11
120/70-12
130/70-12
140/70-12
13"
PACEMAN. Race tyre performance.
Extreme grip at any angle
130/60-13
140/60-13

motorcycle motorcycle

Transcription

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