First Impressions - Prairie du Chien
Transcription
First Impressions - Prairie du Chien
Appendix A Template to be used for Final Report (also available on the web as a Microsoft Word Document at: http://www.uwex.edu/ces/cced/communities/firstimpressions) Community Visited: Prairie du Chien, WI Date of Visit: 9/30/14 and 10/1/14 Visit Completed by (community): Lake Mills, WI First Impressions: A Program for Community Assessment & Improvement F I First Impressions Community Exchange Coordinator’s Guide 1 This program was first developed by Andrew Lewis and James Schneider in 1991. It was revised in 2002 by Andrew Lewis with further revisions in 2007. This guide booklet format was developed by the Ministry of Municipal Affairs and Housing Rural Development Division, Ontario, Canada, in 2004. Questions about the program should be directed to: Professor Andrew B. Lewis Community Development Specialist Center for Community & Economic Development University of Wisconsin Extension 610 Langdon Street, Room 328 Madison, WI 53703-1104 [email protected] www.uwex.edu/ces/cced (608) 263-1432 Graphic Designer: Donna Anderson, Distance Education/Digital Media Unit, UW-Extension F I First Impressions Community Exchange Coordinator’s Guide 2 Table of Contents Visiting Team Member Info Sheet ........................................................................................... 1 Prior To Your Visit ................................................................................................................... 3 The Five Minute Impression.................................................................................................... 6 Community Entrances............................................................................................................. 8 Housing and Residential Areas ............................................................................................. 13 Education, Health, Social and Emergency Services ............................................................. 21 Local Economy ..................................................................................................................... 30 Government/Public Services................................................................................................. 53 Recreation, Faith, Culture and Heritage................................................................................ 60 General Observations ........................................................................................................... 65 Information from Community Residents ................................................................................ 67 Wrap-up ................................................................................................................................ 70 F I First Impressions Community Exchange Coordinator’s Guide 3 First Impressions: A Program for Community Assessment & Improvement Final Report Community You Visited: Prairie du Chien, WI Visitation Team Profile: Name1: Randy Otto Age: 62 Gender: M Occupation: Financial Advisor; Project Leader Name2: Hope Oostdik Age: 61 Gender: F Occupation: Town Board President; Retail Shop Owner Name3: Steve Wilke Age: 56 Gender: M Occupation: Government Administrator/Lake Mills City Manager Name4: Lalie Wilke Age: 56 Gender: F Occupation: Insurance Coder Name5: Jessica Nguyen Age: 41 Gender: F Occupation: Business Owner Name6: Brad Glassel Age: 55 Gender: M Occupation: Business Owner/Insurance Agent Name7: Ed Grunden Age: 65 Gender: M Occupation: Retired Educator; Politician Name8: Kory Hampton Age: 30’s Gender: M Occupation: Banker Name9: Nicole Schreier Age: 28 Gender: F Occupation: Attorney Name10: Kate Anderson F I First Impressions Community Exchange Coordinator’s Guide 1 Age: 46 Gender: F Occupation: Chamber Executive Name11: Pam Streich Age: 52 Gender: F Occupation: Lake Mills High School Principal Name12: Dean Sanders Age: 56 Gender: M Occupation: Lake Mills School District Superintendent Name13: Logan Larrabee Age: 17 Gender: M Occupation: Lake Mills High School Student/Senior Date of visit and time spent: Full day Tuesday, 9/30/14; full day Wednesday, 10/1/14 (team broke into two groups – one each day) Weather on date of visit: Partly cloudy and mild on 9/30; cool and partly sunny on 10/1 F I First Impressions Community Exchange Coordinator’s Guide 2 Prior To Your Visit What is your impression of the community before your upcoming visit? What are you expecting to see? Please comment on what you know about this community. 1. Beautiful little town overlooking the Mississippi River. A great destination for couples on weekends. Quaint B&Bs. 2. Expecting a river town that is a tourist-type town mixed with an old rail road community that is still active. 3. I knew a little bit about PdC because my relatives have a cabin north in Ferryville. When I was about 12 my Aunt and Uncle lived there and we visited the Villa Louis and the Medical Museum on a trip the summer of 1964. I did some web research before coming to see what the Chamber site might have to offer and visited the links, especially the Villa Louis site for times and festivals. I knew a little bit about life and recreation on the river and spent many summer outings with relatives on Battle Island being weekend “river rats.” I was looking forward to exploring the downtown with the knowledge that PdC was a long time “Main Street” community. 4. Historic river town with lots of natural scenic beauty. Influence from Iowa communities. 5. Expected a river city with a moderately sized downtown area and a slight amount of commercial and industrial areas on the outskirts. 6. Heard from other young professionals that it is a difficult area to relocate to. 7. We knew that it was a historical river town. We have a friend who grew up there and always spoke highly of the beautiful area. We know another person who grew up in the area and traveled there to shop and for recreation as a young person. 8. Small community on the river. Quaint downtown with major tourism opportunities and limited shopping opportunities. 9. Knew very little about Prairie Du Chien. Was there twice many years ago (‘68, ‘94), but little memory of the place. I knew it was a river city and Villa Louis is there. I was not sure what to expect overall. I have some experience with river cities and know they can be treasures as well as seedy. F I First Impressions Community Exchange Coordinator’s Guide 3 For Visiting Team Coordinators How easy was it to get information by mail and telephone about the community you are visiting? Are you satisfied with the quality of information received? Did the information arrive in a timely fashion? Please rate and comment on the community’s online web materials and information (only answer if you were assigned the task of reviewing the community’s website). Could you find information on this community on state and regional tourism web sites? Quality of online materials: 8 Poor • • • • • • • • • • • Excellent Average Team Score: 8 Range of Scores: 6 to 9 Observations: 1. We reviewed the websites and had a basic familiarity with the town. The Chamber website was missing links. The city site was very informative, clean and easy to use. The school website was done well and we could find information easily. 2. Google provided more than I could read. The tourism trade provides substantial information opportunities for Prairie. I did not try any other methods for generating information. 3. prairieduchien.org - the content was easy to move through 4. Prairieduchien.info - some clutter, useful 5. The web sites were very inviting and listed all the many events and places to visit in WI and Iowa. I visited the lodging section seeking a motel room or Band B but decided on the AmericInn because of the location, the rave reviews of breakfast and the discount card my husband uses for work travel with AmericInn’s. I phoned the inn and was asked for a number because the receptionist was busy…she promptly called me back at my business and I received a corporate discount on the last King single room they had left. I was happy to talk to someone directly, wondered at how busy they were and was glad to have that detail behind me before going to work that day. 6. The website was so good, we should use much of this on our own Chamber/Tourism website. F I First Impressions Community Exchange Coordinator’s Guide 4 7. All excellent…almost too much to do thru the year!I did not look to see if there was a “Main Street” website. Great photos of Villa Louis and all the events and nice easy to navigate sites. 8. I ordered/requested materials on a Tuesday and received them on Friday in the mail! The Chamber of Commerce website was very informative. 9. We relied on internet research to gain information. We found the information very easy to obtain and use. F I First Impressions Community Exchange Coordinator’s Guide 5 The Five Minute Impression After taking a five-minute drive through the community without stopping, what was your first impression? As you exit the community, pull over to the side of the road and write down what you felt about the community based on this quick drive through. For larger communities, this may take more time. 1. Gateways to the city (looked at three) were not impressive. Walmart and its strip mall were not inviting nor was the burned out shopping mall within the city. Surprised at the number of hotels and restaurants for the size of the town. Impressed with the visitor center and entrance from Iowa. Overall the city was very clean. Homes that appeared to be of lower income were well kept with neatly cleaned yards for the most part. Couldn’t help but notice that there were very few homes for sale and no area of expensive homes as most appeared to be under $200,000. Assumed that expensive homes were up in the bluffs outside of city limits. Impressed with the old downtown strip. Needs to be extended to crossing streets. 2. Our first impression was big billboards, lots of signs and not much small town character. Our first entrance was the long stretch of big and small box businesses along Highway 35….seemed to go on forever with the same old, same old. Until we came to an old stone two story building with a Veterans Memorial (very somber with all black granite appointments, flags and a picnic shelter. No signage identified the old building that seemed related to the memorial. (I am not impressed with black granite contrived monuments….we have a very ugly one in Lake Mills on our town square and I dislike it immensely.) It was a mystery to us what this big building was doing, it is in poor repair and seemed to be discarded by the community but too historic to remove so they added another poorly planned feature. We stopped and looked it over well, questioning what it might be??? 3. The community was larger than either of us thought it would be. We did note the lack of a big Welcome sign when coming in from 35. We did not like all the billboard signs as you enter town. On first glance, we did not see many restaurants in the main downtown area (although that impression changed later). 4. Entering town, we saw many fast food restaurants and the first residential area we saw was a trailer park. It needed better fencing and landscaping. We were impressed with the variety of motels and an airport. Construction made it impossible to get around town. Limited signage added to our frustration. Our GPS was obviously useless. 5. The town seemed quiet which we attributed to our mid-week visit. It is obviously an older city with older homes and traditional architecture. It did not appear to be a tourist destination as we had assumed it would be. F I First Impressions Community Exchange Coordinator’s Guide 6 6. Noticed the bluffs right away. Drove through an older, well-developed downtown. Noticed the County buildings, schools and city hall. These public buildings appear very nice. City hall was the most discreetly marked building downtown. The housing stock in the older part of the city is old and quite a bit seemed poorly maintained. There are also a lot of trailer parks throughout the community. There is good ingress and egress for the city. Highway 18, 27, 35 and 60 provide easy access to the community. Directional signage is fair, but the one way streets make it difficult to get anywhere, especially in a city that depends on a lot of visitors. 7. The river, history and tourism seem to affect the community’s development options. The Visitors Center/Chamber of Commerce was easy to find and provide significant amounts of information. Development appears to mix uses in a haphazard manner throughout the community. 8. The burned out Slumberland building looked pretty rough. If this goes to the community for razing the process will take some time. Is the owner capable of razing the building? 9. Prairie du Chien is the county seat and appears to be the regional hub for medical, financial, commercial and cultural activity. 10. We noted very few Halloween decorations, pumpkins, blow up characters and yard ornaments. We seem to have an over-abundance of these things in Lake Mills. Road construction was the most overwhelming thing, making it hard to drive around town and feel like you were seeing it totally. We noted a lack of street signage, and sidewalks, no trails we saw marked. Two very nice public facilities we saw were the skate park and outdoor pool and the indoor pool in the former Campion complex that is now a correctional facility. 11. I was surprised at the sheer expanse of the town. The downtown area seems to go on for miles with about the same population as Lake Mills. I found that interesting! Being on the Mississippi, I can see much opportunity in making this even more of a weekend destination for couples and families. F I First Impressions Community Exchange Coordinator’s Guide 7 Community Entrances Approach the community from the major entrances. Rate and comment on each entrance. While there may be an obvious main entrance to the community there are typically multiple ways to enter the community. In some communities there are entrances for other modes of transportation. Comment on other community entry points like airports, bike trails, water access (boat landings), and train stations (page 11). ENTRANCE #1: Hwy 18 from Madison 8 Poor • • • • • • • • • • • Excellent Average Team Score: 8 Range of Scores: 7 to 9 Observations: 1. Long drive past the sprawl of new development, big boxes, stand-alone large retail, Cheapo Depot catch my eye, new hospital, airport, bad Rotary signs…faded and out of place referring to planters yet unseen. Stoplight at bridge revealed the motel and State Visitors Center. Rating this end of town a 5….just like entering Watertown on Hwy 26. Good roads but by-passes most of the scenery on the river and takes you to a major intersection. 2. Driving in from Madison, there was no issue with major construction/detours. There was a nice welcome sign. 3. New highway was very nice. Many welcoming businesses and chains. 4. We weren’t sure when we reached the Walmart if we were in Prairie du Chien or not. There seemed to be no welcome sign until we felt we were well into the community. 5. This entrance combines highways 18, 60 and 35 F I First Impressions Community Exchange Coordinator’s Guide 8 ENTRANCE #2: Hwy 35 S from the north end 1 Poor 2 • 3 • • 4 • 5 • 6 • • 7 • 8 • 9 • • 10 Excellent Average Team Score: 6 Observations: 1. Highway 35 coming south from Ferryville: we immediately saw Cabela’s distribution and retail store which looked very inviting. Road construction ahead……very poor signage to direct us around the construction and other businesses that we knew were somewhere nearby! I would have expected a fancy State Highway 35 detour sign with smaller signs directing cars. There were small signs and blocks of No Parking cones but all in all not very well marked at either site 2 or 3. Something that I did not expect or remember was that the whole city is built below the bluffs and stretches along the river and the railroad tracks. I guess I assumed it would have spread up the bluffs for better views and more high-end housing. I guess I assumed that all cities grew this way, in my experiences around WI. 2. We felt this had much better signage. We were in an industrial area, and yet we knew we were approaching town. 3. Signs were not at the edges of community – could be moved for better placement. 4. 3M/Cabela – one sign was newer and we missed it the first time. The more obvious sign was more dated and difficult to read. 5. Entering from north side on 35. Entrance sign notes second oldest city in Wisconsin. The manufactured homes don’t add to the sign appeal. Maybe relocate sign further north. The newer structures at the north entrance appear quite nice and a better location for the sign. F I First Impressions Community Exchange Coordinator’s Guide 9 ENTRANCE #3 – From Iowa going east (coming from McGregor) 1 Poor 2 • 3 • • 4 • 5 • 6 • • 7 • 8 • 9 • • 10 Excellent Average Team Score: 9 Observations: 1. The best entrance – WI sign and denotation of historic downtown, visitor center. Is this the main entrance for the community? From Iowa? 2. This entrance is from Iowa on Hwy 18 and is one way on each side of the Visitor’s Center. The visitor’s facility is very nice and contained more information that I would ever read. The roads around the center were in very good condition. F I First Impressions Community Exchange Coordinator’s Guide 10 ENTRANCE #4 – Hwy 18 after 35 split 1 Poor 2 • 3 • • 4 • 5 • 6 • • 7 • 8 • 9 • • 10 Excellent Average Team Score: 6 Observations: 1. Came into town down from the bluff and is very inviting, nice entrance signs on the left side, and then the burned down strip mall. We commented on the vivid hardware store and the vacant mess that remains of the strip mall and its former bedding, furniture store, grocery store and Sears. We decided the hardware store was truly a survivor of bad times hit hard in PdC. Heading out of town this way the sign stated Viroqua was 47 miles…it never seemed that far when I was a child! 2. Always on left not on the driving side and located within the city limits quite a ways. Suggestion is to move to outside of development and allow population signs to be boundary marker for the city limits. South end sign appeared to be entrance to trailer park. Suggestion to move entrance signage to the corner of Cabalas. Move Hwy. 27 sign to top of hill where the view of the city and bridge to Iowa is fantastic. This allows one to anticipate a great river city ahead. 3. The PdC sign on 27 as you enter from the east. Located near the Fire Department. The sign presented pretty well at this location. Who owns the metal pole building? F I First Impressions Community Exchange Coordinator’s Guide 11 OTHER ENTRANCES (airports, bike trails, boat landings, train stations, snowmobile trails): Observations: 1. We finally discovered the Chamber office stuffed in the back on the Visitors center and staffed that morning by what seemed to be a volunteer. We asked lots of questions about town and got reasonable but not too exciting answers. So much literature in the center it was hard to know what to look at first. Nice restrooms, big parking lot and lots and lots of info….just overwhelming to see Door County stuff next to local things. 2. Marina looked busy. Airport was impressive for a town of this size. 3. Difficult to find signs for Villa Louis. 4. Boat landings – initially found a closed boat landing, but then we found some newer, very nice boat landings. They appeared to be very steep though. 5. We noted plenty of snowmobile trails, and imagined those could be very nice in the winter. 6. Good railroad access. Very jealous! River boat, river port and airport are substantial local transportation advantages. F I First Impressions Community Exchange Coordinator’s Guide 12 Housing and Residential Areas Drive through as many neighborhoods as possible, including the Downtown. How would you rate the overall quality, affordability, and availability of housing in the community? 1 2 • Poor 3 • • 4 • 5 • 6 • • 7 • 8 • 9 • • 10 Excellent Average Team Score: 5.5 Range of Scores: 3 to 8 Quality Rate using a 1-10 scale (10 is best/highest) Average ratings for each: 5 Existing/Older Homes 7 New Homes 7 Housing for Seniors 5 Apartments/Rental Housing 5 Vacant lots for new homes Observations: 1. Housing in the community: We drove the areas with schools and sought out the areas around them to gauge the housing market and situation of homes for sale. First school we looked at was the elementary school on the south side, poorly marked and far flung from the center of town. Hardly any sidewalks or street signs…a general lack of signs was noted all around town from the County Courthouse buildings to the schools, some brown directional signs to the Villa Louis and not very many sidewalks and pedestrian facilities anywhere. Not many houses for sale and those that were are small, dilapidated and not very interesting historically. We wondered where the newer or high-end housing was to be found?? Poor housing market and not very many realtors with good visible offices. We found one older neighborhood with some distinctive homes and a quaint back alley structure but we were not impressed with housing choices at all! Poor if you were coming to town with a family to work at an up-and-coming new hospital, retail business or big manufacturing plant. 2. As stated by one of our team “There is just no place to live if you have just started a job or just out of college” - just a general lack of apartments and nice older homes to bring back to life. F I First Impressions Community Exchange Coordinator’s Guide 13 3. We spied a vacant clinic type building near the pre-Civil War cemetery and behind it another vacant historic structure of red brick. PdC seems to have lots of old historic buildings that have been abandoned or left vacant. We called the Century 21 agent listed on the sign and found that it was a vacant clinic. The building is 3730 sq. feet, 60 years old, 12 parking spots, zoned residential(?) and the asking price was $230K, taxes $6,772 and this property would need a variance to be a commercial prospect. The red brick building was stated to indeed be abandoned by Crawford County and had once been offices. Two observations I made were that, the zoning must have been confusing and poorly administered when the clinic was built in a residential neighborhood in the later 60’s and that this was yet another old building just being walked away from. Taxes and cost of the property seemed disproportionate. Noted later that property taxes are very high in PdC.Century 21 lady could have at least asked my name and contact numbers but she was happy to give me the info and missed a future contact number! 4. An older stock of housing, much of it small and out of fashion. Older homes primarily appeared to be poorly maintained. Homes in the 80’s to 2000’s period were nice and located primarily in the southwest. Trailer homes in abundance. 5. Cheap houses should be an opportunity to young people. The region has a strong employment base, which ought to attract buyers. 6. Much of the older housing stock appeared to be modest at its inception and has suffered neglect as housing trends changed. It seems that the lack of appropriate zoning regulations, open land for housing development, and expansion of tourism contributed to the change of the residential character of older neighborhoods. 7. The newer homes seem to be mid-80’s to present. These homes seem fairly well cared for and not for sale. 8. 50% would be ok, but I would never consider buying the other 50% 9. We had a difficult time finding homes for sale. Very little new construction. There seemed to be several apartment options which appeared to be available for low income families. Is professional housing available? 10. For the size of the community, there seems to be a lack of homes for sale, and certainly a lack of range-of-quality homes for sale. 11. Quality and general maintenance of homes seemed to be an issue. 12. Boats in yards seemed a bit junky. F I First Impressions Community Exchange Coordinator’s Guide 14 F I First Impressions Community Exchange Coordinator’s Guide 15 F I First Impressions Community Exchange Coordinator’s Guide 16 Affordability Is there an adequate mix of housing to suit a variety of income levels? Observations: 1. There seems to be enough industry to support some newer housing. 2. Talked to a realtor about buying a home in the 150,000 to 250,000 range and was told the older homes in the city were 100,000 and below. Very limited market for 150250,000 homes. 3. We talked to a ReMax agent about purchasing a home. The type and location developed 12 units with little appeal. New construction was an option, but the lots were even more limited. Discussion with realtor about people buying older homes for weekend visits because of the low price. 4. Saw no high-end homes. We rated affordability at an 8. Some low-end but also some nice quality homes that appeared affordable. 5. We could not find any new construction or professional housing. 6. The mid to low end homes seem well covered. There seems to be a lack of available high end homes. Availability Rate using a 1-10 scale (10 is best/highest) Average ratings for each: 8 Existing/Older Homes 4 New Homes 5 Housing for Seniors 7 Apartments/Rental Housing 5 Vacant lots for new homes Observations: 1. There is not an adequate mix of housing to suit a variety of income levels. Surrounding township lands seem to hold the higher end housing and this development is limited in my observation by the lack of access to utilities, such as water, sewer and electricity. The terrain limits the available parcels to much access and creating septic systems is very difficult. I reasoned this factor alone would hamper perching your home on a high bluff with views of town and the rivers. We saw some apartment complexes but they seemed to be mostly built in the 70-80’s and not many garage structures attached. Lots F I First Impressions Community Exchange Coordinator’s Guide 17 of mobile homes scattered on lots together all about town. I remember just one house that stood out to me that was not for sale but looked interesting to me…this was a FL Wright prairie style home with leaded windows, it appeared to be a rare bird in the mix of other Victorian or bungalow type houses. 2. 3. 4. 5. 6. 7. There are many older homes for sale vs. newer builds. Did not see empty lots for building new homes. Wide range of apartments. Very few homes for sale. We could not find a realtor that was open to get housing information. We saw quite a few apartments available; we did not see many upscale rentals (town homes or condos). We also could not find the new homes. 8. Most of the homes for sale were from the 1930’s to the 1960’s – only 2-3 houses were available with at least 3+ bedrooms. What are the most appealing and least appealing features of the housing in this community? Why? 1. It is a smaller community away from a major urban center; hence, the housing is very affordable. 2. It would be hard to purchase a home with the intent of making substantial investments and have the value hurt by surrounding properties. 3. Houses were older and small. 4. Most appealing: there were plenty of old trees, developed yards, large yards, and wellkept homes. Least appealing: the home developments seemed dated. There were some unattractive mobile home parks. 5. Affordability was the most appealing, but the mostly lower end was least appealing. F I First Impressions Community Exchange Coordinator’s Guide 18 Please comment on the quality and availability of residential infrastructure (e.g., roads, sidewalks, lighting, public transportation, bike trails/lanes, and green space, street trees, yards): 1. Streets were fair and would generally score between 4 & 6. Sidewalks are obviously not a local priority. Street trees were of a good quality and condition. Didn’t notice any bike trails or lanes. There seem to be adequate green spaces. 2. Roads and lighting appeared adequate and well maintained. As for public transportation, we saw one cab. 3. The road construction, while frustrating, indicated a desire to upgrade the area. The historical sites had large, expansive green spaces. We saw several parks. Sidewalks in the downtown area were older and uneven. 4. We saw taxis and small buses. We noticed the roads and sidewalks were well maintained and lit. The bike trail looked very nice and there were plenty of large parks. 5. Saw very few potholes!! F I First Impressions Community Exchange Coordinator’s Guide 19 Appeal Rating Category How would you rate the overall appeal of housing to the following populations (1=Not Appealing, 10 =Very Appealing): Average ratings for each: 3 Single young adults 5 Young families 6 Middle income 9 Senior citizen 5 Upscale/professional Please comment on your observations: 1. It is less appealing to be away from a major urban center for young/professional people. 2. Saw no upscale professional income homes. Most homes appeared to be 2-3 bedrooms. 3. There seemed to be a lack of young, professional apartments. There appeared to be plenty for young families and lower-income levels. 4. PdC seems to be the metro area and business hub, so we aren’t sure where the bulk of employees and professionals live. 5. Seems like most workers live in Iowa? And weekend visitors/part time residents live in PdC with less expensive housing. F I First Impressions Community Exchange Coordinator’s Guide 20 Education, Health, Social and Emergency Services Education Comment on the availability and appearance of schools. Pre-school/Kindergarten/Head Start 1. Could not locate. 2. There were quite a few, so families likely have a lot of options, all of which looked nice. 3. Saw no signs of these programs. Primary/Elementary/Middle School 1. Housing in the community: We drove the areas with schools and sought out the areas around them to gauge the housing market and situation of homes for sale. First school we looked at was the elementary school on the south side, poorly marked and far flung from the center of town. Hardly any sidewalks or street signs… 2. Saw these facilities, but were not impressed with buildings, signage or playground facilities 3. Beautiful school in a fantastic setting – no information regarding the quality of education though. 4. No signage from the main streets. We needed to ask someone for directions and explain what an elementary school was. The school was older. 5. The intermediate school looked newer and had a nice location below the hill. 6. Kennedy School: (see pictures) 7. There appears to be a new facility, but there is a lack of signage. We noted one private school. F I First Impressions Community Exchange Coordinator’s Guide 21 6. Bluff View Intermediate School: Could use more signage for all schools. F I First Impressions Community Exchange Coordinator’s Guide 22 High School 1. This building had good signage but again was hard to find with road construction. 2. Limited signage. Appeared well kept and inviting. 3. Beautiful school in fantastic setting. No information regarding the quality of education. 4. We saw the nice, large facility. 5. The gym is beautiful, great lounge. F I First Impressions Community Exchange Coordinator’s Guide 23 College/University 1. Stopped and wondered a lot about the Wyalusing Academy and why it was abandoned and what it had been and what was planned for the future. New section of Hwy 35 recently re-done below the school was sort of by-pass like. It had small bench and landscape areas not well maintained and feeling very un-used by the walking public…saw no walkers at all on our trip around town both mornings. We left school impressions to team of educators the next day. It would be wonderful to preserve this building. 2. Saw one outreach facility. 3. None observed. 4. Would be great to have a UW-extension or a tech college in PdC – lots of manufacturing companies that could be helped by a tech college and training coming out of that. What do residents (young and old) think about the quality and availability of their local schools? 1. The people I talked to thought highly of the schools. 2. The people seemed to take pride in their schools and speak highly of them. Overall, how would you rate the adequacy of schools for a community of this size? 1 Poor 2 • 3 • • 4 • 5 • 6 • • 7 • 8 • 9 • • 10 Excellent Average Team Score: 8 Observations: 1. Overall, one private school and new public school. 2. All of the facilities seemed large and very nice. F I First Impressions Community Exchange Coordinator’s Guide 24 Health Care Services Comment on the availability and apparent quality of healthcare facilities Hospitals: 1. Doctors, dentist, optometrist, and other medical offices and clinics: We were impressed at entry to the city to see this brand new hospital complex being built. Beautiful structure and later we discovered the old hospital, still in service in the heart of town. We wondered about the future of these buildings soon to be vacant. PdC must draw patients from a wide area to have need for this new complex. Again we wondered where are the health care workers going to live? Or do all commute from a distance? We did not spot a clinic or other health care storefronts. 2. The Crossing Rivers facility appears to have a great presentation in town from discussing with the locals. 3. Saw two hospitals which one assumes provides quality healthcare. However, this could be a bad thing as the competition for a few patients could drive up costs as the new hospital did when built – where two already existed in a nearby Wisconsin town. 4. Several health care facilities are clustered in one area. Facilities looked newer and well maintained. 5. The current hospital seems small compared to the size of the surrounding clinics. 6. One of the challenges for PdC will be finding a new use for the old hospital. 7. The new hospital looks beautiful, and will be a real asset to the PdC community. Physician, dentist, optometrist, and other medical offices and clinics: 1. 2. 3. 4. Saw a number of clinics (4) and dental establishments. Mayo Clinic on 27 at east entrance. All centrally located. The physicians seemed centered around the hospital, whereas the dentists, ophthalmologists, and chiropractors seemed spread around town. 5. You are very lucky to have both Mayo and Gunderson Clinic!! F I First Impressions Community Exchange Coordinator’s Guide 25 Long-term care, assisted living, and nursing home facilities: 1. Saw one senior living complex. 2. Bluff Haven appears to be a very nice nursing home facility. 3. Senior care facilities were newer and appeared to be very well maintained. No information regarding the patient/resident care. Exterior first impression was a 10. 4. Housing units had signage which would suggest that they were available for a variety of ages and income levels. 5. Abundant Other health services (e.g., Chiropractor, psychotherapy, naturopath, massage, etc.): 1. Did not make note of any of these service providers 2. We did not see any of these services 3. We did not see any psychologists/psychiatrists F I First Impressions Community Exchange Coordinator’s Guide 26 Overall, how would you rate the adequacy of health care services for a community of this size? 1 Poor 2 • 3 • • 4 • 5 • 6 • • 7 • 8 • 9 • • 10 Excellent Average Team Score: 8 Please comment: 1. A significant amount of money is being spent to provide a facility for the future to serve a wide rural population, an hour in all directions to the next larger metro area. Being the County seat it is my assumption that this is an adequate service for this community. If you need eye wear you probably have to travel or go to a big box store. I would rate it very good with this new institution coming soon. 2. Had a discussion with a few people in town during the visit, and they were very pleased with services and the facilities. 3. All located in one area of town, but seems adequate. Social Services What social services (e.g., day care, senior center, counseling, etc.) are available in the community? 1. One feature that impressed me was the Opportunities, Inc. building and buses there which demonstrated the large area that they serve. This site was large and located on the outskirts of town. We shared our lunch at a community café, which is the store front for Opportunities Bakery I commented that that is a unique niche to fill with disabled adults. It did not smell like a bakery, all yeasty and warm when we walked in but featured homemade breads, rolls and a one main entrée and salad bar. Food was very fresh and good and a homey atmosphere. We were the only ones stopping by for food? There was a “driftless food group” meeting to plan an event but very few other lunch sit down customers. We wondered if the local people support this effort to bring a different twist to downtown? This seemed like a partnership and creative situation that needed to be celebrated more. 2. Saw one senior center. 3. We saw one counseling center 4. We noted all of the above. 5. Noted from your website that most social services are contracted from outside vendors, so it was difficult to assess your social services. How accessible are they? Average Team Score: 7 F I First Impressions Community Exchange Coordinator’s Guide 27 Civic Are there a variety of not-for-profit organizations and clubs within the community? 1. I did not see a large number of non-profit organizations except Opportunities. 2. We noted a wide variety of civic organizations, denoting a caring, involved region. 3. There are many historical clubs in town due to its rich history. I’ve heard they work very well in partnering with non-profit services. 4. Recognized Kiwanis, Rotary, Masons, and a strong historical society. 5. We saw a sign that there were flower pots donated by the Rotary. It was very faded and hard to read – needs attention! 6. We only noted one sign – for the Kiwanis – but did not see any evidence of non-profit involvement Overall, how would you rate the level of nonprofit/civic services for a community of this size? 1 Poor 2 • 3 • • 4 • 5 • 6 • • 7 • 8 • 9 • • 10 Excellent Average Team Score: 7 Please comment: 1. We didn’t see any, so it is largely unknown. Emergency Services Overall, how would you rate the police, fire, ambulance, and emergency medical service facilities? How do local residents feel about these services? 1. The facilities looked fairly modern and seemed adequate for the population. 2. The locals seemed very pleased with these services. 3. Facilities appeared adequate but in talking with people, there seemed to be a lack of support to purchase equipment for the volunteer staff that is greatly needed. 4. The Sheriff and Police share one building and most likely share a jail, which seems efficient. 5. We did not see any police while we were in the community. We did not talk to anyone about these services. 6. Locals comments to us about the fire department not having proper funding for equipment. F I First Impressions Community Exchange Coordinator’s Guide 28 1 Poor 2 • 3 • • 4 • 5 • 6 • • 7 • 8 • 9 • • 10 Excellent Average Team Score: 7 F I First Impressions Community Exchange Coordinator’s Guide 29 Local Economy What is your impression of the health of the local economy? 1. Things are a bit off economically with the road construction and the beginning of Fall. Not as many tourists yet to explore Fall colors but the motel we were to stay at was posted ‘No Vacancy”. The AmericInn was busy and the breakfast rated highly. The industries we drove past seemed busy with trucks hauling lumber and goods. Lots of loading of grain and sand at the industrial area near the railroad tracks and on the river bank into barges. Downtown was quiet but I would expect that on a week day. Everything seemed a little “off” due to the road construction cutting the business, as we drove all over the area. The road construction has to be limiting the success of local business and residents to get to the businesses. Really was disappointing to have to seek very hard to find your way around!! 2. It is a very good mix of manufacturing and government jobs. When manufacturing is down, government jobs help stabilize town. 3. Prairie du Chien has one of Wisconsin's busiest ports on the Mississippi River. The river was the base of the city’s origin and still effects industry and tourism. The city has a large tourism economy that supports 63 motels. Prairie du Chien's economy is similar to most Wisconsin cities of its size. Retail, service, and manufacturing jobs employ most of the city's residents. Major employers include 3M and Cabela's. State and local government are also major employers, as the city is the site of the Crawford County courthouse and offices, as well as a state penitentiary. Two railroads and a small tworunway municipal airport make the city a transport and shipping hub for the area. 4. Not a lot of empty buildings for either retail or manufacturing. The area gives the feel of a lower income community. 5. The sports stores, 3M, and Cabela’s are obviously the anchors of the community. We saw “Now Hiring” signs at 3M. Some store fronts appeared available. 6. There appears to be good growth of new business and remodeling of some old businesses. The store fronts are well-kept and inviting. The downtown shops have an old charm and cuteness. F I First Impressions Community Exchange Coordinator’s Guide 30 Downtown Explore and visit as many businesses as possible. Could you locate the downtown easily? If not, why did you have difficulty finding it? 1. Back to the road construction cutting the district in half. It was easy to find the downtown core and my first impression was that it is quaint and charming but no central theme or consistence in the buildings. Some stores showed lots of concern for details but some were rather poorly signed and badly re-faced. This seems consistent with many rural small towns, some get historic identity and some could care less about these features. We noticed new streetscape featuring handicapped-accessible curbs, traffic calming bump outs and trees and planters. Some eyesore businesses like the small engine repair shop and some very unique and large clothiers like Kozelka’s Men’s Store. We wanted to find the City Hall and had a hard time picking it out from the other vacant store fronts. Not good signage and not very welcoming inside but oh, my, the art work!! The City Hall houses several large colorful murals done by a WPA artist in the 1930’s….these were a great surprise and are quite beautiful and a local treasure. They seem to be an easily overlooked detail to those who view them daily. The City staffer who greeted us was quick to make comments about the length of the time the construction was taking and the complaints involved. She was explaining the troubles they experienced with the new round-abouts. She politely answered our many questions and knew that something was up with our visit and line of questions. We enjoyed the historic house and its marker residing right in the middle of downtown and the fall decorations on the curbs. We enjoyed the facttoids in the sidewalk cement noting historic facts. 2. Very easy to access. 3. No – we entered on 18 from the east, and continued north on 35 and turned west on 27 to Main Street, where we turned north and the next stop sign was Blackhawk Street. 4. We picked up a map at the Visitor’s Center. We entered from the south and did not see signs for downtown. 5. Even with the construction, we had no problem finding downtown or any location we wanted to go to. Rate and comment on the overall appearance of the downtown (buildings, displays, signage, streetscape). 1 Poor 2 • 3 • • 4 • 5 • 6 • • 7 • 8 • 9 • • 10 Excellent Average Team Score: 7.5 F I First Impressions Community Exchange Coordinator’s Guide 31 Comments: 1. Needs work and participation by all building owners. More distinctive and better signage all the way around especially on the public buildings. City Hall seems intentionally hidden and lacking in signage. Some vacant buildings and some very well kept storefronts. 2. Mostly good streetscaping. Rate and comment on the variety of shopping in the downtown. 1 Poor 2 • 3 • • 4 • 5 • 6 • • 7 • 8 • 9 • • 10 Excellent Average Team Score: 8.5 Comments: 1. Good but not stellar variety of shops, restaurants, bars and mixed businesses. Very unique to have so many clothing stores and a vast selection. The core of downtown will need some reason to pull together to improve after the construction is complete. Cash flow after this event will undoubtedly be hard to come by to implement improvements, My heart goes out to those affected by the construction!! Can business be any more difficult and then to sustain through this! 2. My thoughts as a long-time retailer: a. Had lunch at the bakery/café, enjoyed the food and fellowship in this homey atmosphere. Needs to smell more like a bakery? Perhaps bake something there to demo to the public what is really going on inside. I think the lettuce on the salad bar was hydroponically grown…another industry for Opportunities? Customer service was great, we needed to have the lunch process explained to us as we were not locals but tourists. Makes perfect sense…one entry and salad bar and breads galore. I would love to see this concept in Lake Mills. b. City Hall: Signage. Do something to feature those paintings, paint the walls or showcase them in some special way…they are a treasure. Preserve them but show them off. c. Prada’s Shoe Store: A step back in time for me…so very reminiscent of my Aunt and Uncle’s shoe store in Viroqua. The same smell, the same displays, the great merchandise and the same quality. Love that double front window. So many nice things and so much nostalgia for me…but no PF Flyers did I buy. d. Quilt and Candy Store: Did not go in but heard lots of comments from our teams on the diversity of the merchandise … whatever it takes! e. Wall Street: Did not see a sign but the window display drew me inside. Loved the lines and recognized a number of the brands of high end ladies ready to wear. Tried on and purchased a sweater. Enjoyed conversation with the owner and he showed us the mural he is contemplating having painted on one of his buildings. The mural is representational of the Jesuit Boys School “Campion” which helped me solve the mystery of what the State Correctional Institute was before it was owned by the state. We remarked on the site of the old school and F I First Impressions Community Exchange Coordinator’s Guide 32 all the razor wire. This facility is so scary looking, but it has the best sign in town! We enjoyed our visit with the owners of Wall Street and I am sure they knew we were not a couple and that we were very inquisitive, not just your ”run of the mill” visitors! They were insightful and answered our questions and explained of the highlights and challenges of downtown PdC. They were helpful suggesting where we would eat that evening. f. Kozelka’s Men’s Store: Wow…what a nice mix of merchandise and great brand names and selection. Even some women’s clothes. These folks have been at it a long, long time. They have some serious cowboy trade and many dedicated regulars. We enjoyed the atmosphere and the staff was very helpful. Wonder how a shop like this can compete in the ”chain store” world we live in. 3. There were many nice Mom & Pop shops downtown that made a nice feel for visitors. 4. The buildings seem full with a diverse range of independent businesses. 5. Saw a music store, TV electronics store, boot & shoe store, bakery (2) that we wouldn’t have expected. City seemed self-contained regarding the variety of shops and products. 6. We did expect a larger downtown, but felt the variety of retail was good. There seemed to be a low number of service businesses downtown. We found many of the stores unique to downtown. Some were trendy, some were old-fashioned, which is a nice mix. 7. There were some businesses at the edges of downtown that did not blend with the downtown. The business in the following picture should fence and pave the area. Some of the back areas were not well maintained. F I First Impressions Community Exchange Coordinator’s Guide 33 Rate and comment on the customer service you received in the downtown. 1 Poor 2 • 3 • • 4 • 5 • 6 • • 7 • 8 • 9 • • 10 Excellent Average Team Score: 9 Comments: 1. Great service as they were not “big box” stores. 2. All merchants were friendly and helpful. 3. Clerks were friendly and helpful. 4. People were friendly and helpful at all retail stores and restaurants. F I First Impressions Community Exchange Coordinator’s Guide 34 Rate and comment on the signage in the downtown. 1 2 • Poor 3 • • 4 • 5 • 6 • • 7 • 8 • 9 • • 10 Excellent Average Team Score: 7.5 Comments: 1. A general lack of signs was noted all around town from the County Courthouse buildings to the schools, some brown directional signs to the Villa Louis and not very many sidewalks and pedestrian facilities anywhere. 2. Very appealing 3. The downtown signage is individualistic and eclectic. City Hall was the most discreetly marked building on the street. 4. Signage is adequate, but not many of the stores have their street numbers posted, which was difficult for us. 5. Finding city offices was challenging. Was that by design? Rate and comment on the window displays in the downtown. 1 2 • Poor 3 • • 4 • 5 • 6 • • 7 • 8 • 9 • • 10 Excellent Average Team Score: 7.5 Comments: 1. Very nice window displays. Very personal touches. 2. I don’t read window signs. I know what I want before I head out and only go where I plan to go. 3. 50/50 – could do more to enhance window displays 4. Most were nice, but some were a bit dated 5. Most retail seems geared to the older consumer Rate and comment on the variety and quality of merchandise in the downtown. 1 Poor 2 • 3 • • 4 • 5 • 6 • • 7 • 8 • 9 • • 10 Excellent Average Team Score: 8.5 Quality seems good. Seems lacking in clothing for women up to age 40-50, as well as youth. Comment on the mix of facilities and services in the downtown (housing, professional services, retail, recreation, accommodation and food, industry, parks, etc.). F I First Impressions Community Exchange Coordinator’s Guide 35 Comments: 1. Very nice coffee shop, café and restaurant with local shops. 2. Great retail mix 3. We assumed that there were apartments above the downtown businesses, and there were several place to eat, and even more bars in a centralized area. Several nice gift shops. 4. Seems strong in retail. That’s good. Rate and comment on the quality and availability of parking in the downtown. 1 2 • Poor 3 • • 4 • 5 • 6 • • 7 • 8 • 9 • • 10 Excellent Average Team Score: 9 Comments: 1. Very easy parking and access. 2. There was plenty of parking on and off street while we were there. 3. Lacks public parking lot. Free street parking a plus. Noted that some businesses had their own parking. 4. Very easy to park. Rate and comment on the quality (appearance, adequacy, etc.) of lighting in the downtown. 1 Poor 2 • 3 • • 4 • 5 • 6 • • 7 • 8 • 9 • • 10 Excellent Average Team Score: 9 Comments: 1. 2. 3. 4. Your lighting was recently updated! Was not there at the time the lights would be on. Nice antique lights – functional score not available Has an old-time style, which is really nice. Does the downtown play a role in tourism? Is there potential for the downtown to play a greater role? 1. 2. 3. 4. Absolutely! Any downtown has room for improvement, including PdC. Most businesses in PdC depend on and play a role in tourism. Yes Yes, there could be a greater role. We saw 7 tour buses at Villa Louis. When we spoke to business owners, they said that those tourists do not come downtown and they seemed surprised to know that there were so many people in town. 5. I think the downtown is its own attraction. F I First Impressions Community Exchange Coordinator’s Guide 36 Describe the residential housing mix in the downtown (apartment, single detached). 1. Predominantly above the shops. 2. None seen 3. Note a lot of places to live downtown – but that’s typical. Would you find the downtown to be a desirable place to live? Please comment. 1. Yes, I would. But more restaurants would be needed. 2. Yes, if single or just married/empty nester or no children couple – not if I had children 3. Of the areas in the city, it may be the best choice, but it was rather dull. 4. It could be a draw for some, but there is not enough uniqueness to detract from the fact that most services would not be in walking distance. Were there any government or nonprofit organization activities that are serving as traffic generators for the downtown (city hall, post office, YMCA)? 1. The City Hall was downtown and the County buildings were just off the downtown. The Villa Louis helps feed traffic into downtown. 2. Yes – City Hall and the US Post Office 3. The Post Office was close to downtown. The city building is in the general area. Newer building. 4. Library seemed small for the size of the community 5. County buildings 6. Library General Information About Overall Retail Describe the mix of retail shopping available (malls, specialty shops, strip malls, big box stores). 1. We focused on downtown local shops. We did not spend much time on the outskirts of town where the big box stores were located. 2. The downtown seemed heavily service-oriented with financial institutions, government offices, restaurants and bars. 3. Visited Cabela’s – typical – very nice and over-priced. Walmart too – and it was Walmart… 4. Burned out mall area – a rat-infested dead zone. Locals very upset that it had not been cleaned up in a timely manner. Another strip mall had a lackluster appearance and was non-inviting. 5. For a town of this size, we thought that this is definitely the shopping area for the region. Lots of shopping. 6. Large mix F I First Impressions Community Exchange Coordinator’s Guide 37 What retail goods do local residents appear to need to travel to surrounding communities for? 1. Unknown, but several residents suggested they travel to La Crosse or Madison to shop. 2. We wondered where to buy a car or where to buy appliances. Is there a movie theater? 3. Department clothing stores (women and children) What stores or services were missing that you would expect to find? 1. Outfitters for more tourist activities like kayaks, canoes, other outdoor sports. 2. Did not see a pizza restaurant downtown, nor a laundry mat or pet supply store. 3. Walmart probably covered most needs, but we were wondering about larger ticket items. 4. Law office and banks 5. Cultural amenities – more pizza places – lack of “culture” (theater, music, etc.) What retail stores or services did you find that were unusual or unexpected for a town of this size? 1. 2. 3. 4. 5. 6. There was still a local appliance store! Not one but two bakeries! Tack store for horse supplies A beautiful fabric store Shoe store Boat shop (not the shop itself, but its location being downtown rather than along the river) 7. Large number of sports apparel stores 8. The athletic apparel stores were delightful 9. Cinema What store(s) in this community would you travel a distance of more than 30 miles to patronize? 1. Not stores, but historical sites 2. None. But I am not a shopper 3. Tack shop, fabric shop, Cabela’s 4. The Cannery 5. Cabela’s, athletic stores, the Cannery 6. Cabela’s Rate and comment on the overall condition of the retail sector 1 Poor F I 2 • 3 • • 4 • 5 • 6 • • 7 • 8 • 9 • First Impressions Community Exchange Coordinator’s Guide • 10 Excellent 38 Average Team Score: 9.5 Comments: 1. Please note all these comments are coming from a critical seasoned retail merchant with a sharp eye and a tongue to match….please take all as constructive and useful comments for future use and sharing. a. Peebles: The name alone sparked my curiosity…a small chain I assume. A large department like store with good signage and mixed wares at reasonable prices. We would compare this store to a regional Kohl’s Department Store in our area. Always offering discounts and a wide variety of middle of the road priced merchandise. b. Tractor Supply: Linked in the Mall with Peebles a great place to shop for rural apparel and supplies. They all look the same and I imagine it serves a large area. I would compare this to a Farm and Fleet in our area but smaller. c. WI DMV: Driver’s license and exam center and office a key in this mall to the traffic. A perfect place for a shop to fill young people’s needs? Just an idea… d. Beverage Mart: I loved the vintage Schlitz finger pointing sign…very unique! I love these automatic doors and the huge selection of wine, beer and liquor. A one stop shop for river fun! They were posted to be closed for inventory that evening but it was very clean and tidy and the help and facilities looked well thought out and the tasting area a special attraction. Why go anywhere else for party supplies…it’s all there and well-priced and signed! Saw a variety of Corona Beer I have never seen before! e. Cheapo Depot: Who can resist a comment on this small chain store! I learned that there are 3 Cheap Depots in WI. Mostly fireworks but a smattering of cheap household goods and tools. I bought some inexpensive but fun Halloween decorations for 99 cents! The big draw for us was the Amish farm market next door where we bought apples and fall fun things. A natural partnership between the two stores. The sales lady in the Cheapo Depot commented to me when asked if she lived in PDC…”No way, I live in IOWA! She also mentioned at my questioning that the really busy time was over the summer holidays with fireworks sales. The sweet Amish girl and her 5 year old spoke mostly broken German and we did not ask where their home was. The apples and veggies were all home grown and nicely displayed. f. Skin Gallery: A tattoo parlor, loved the name! Signage needs work. g. Tiller Furniture: Nice building but sort of un-welcoming entrance. Rare to have two major stores in a small town, they are both very far apart to comparison shop. h. Ashley Furniture: Nice store, great brand recognition but I pity them trying to survive this road construction. Small furniture is tough, tough business. Ashley is one of the very few furniture makers left in WI, if they survive the construction, the highway is at their doorstep. i. The Cannery: Never in my retail life have I seen such a huge amount of giftware merchandise. Being a retailer this both delighted me and scared me!! So much, of so much….and then so much more! I admit I bought some “stuff” for gifts. The restoration and grounds were well done and the displays top of the line…but again so much of a good thing! I hope these stores will quickly recover from the construction. j. Cabela’s: The store was beautifully landscaped and lit and well-appointed with a greeter to direct you to the features of the big store. The displays are well done F I First Impressions Community Exchange Coordinator’s Guide 39 and well maintained. I find all the animals a little bit of “over kill,” but after all… it is their wilderness theme! I loved the historic photos and the beautifully appointed bathroom…a wow factor! I needed some new shoes and quickly found a pair that fit. I bought the shoes and two pair of socks and had a great time. I like this kind of retail theme park. I walked on the deck of a $30K pontoon boat while my “husband” talked on his cell phone. I am sure they do a good deal of business with folks like us choosing to visit the store as their destination in PdC. We drove the parking lot of the distribution center and found many Iowa plates along with those from Wisconsin. The most disappointing thing was to head back south on 35 and not really know where to go from the ROAD CLOSED sign. Very bad signage on the 35 turn off to detour. No pathway to downtown at all. 2. Seems lacking in big box stores or a department store. We aren’t sure if a town this size needs that, but we also can’t find a close alternative. F I First Impressions Community Exchange Coordinator’s Guide 40 Other Retail Shopping Areas (e.g. Malls, Big Box stores, etc.): If applicable, explore other retail shopping areas outside of the downtown business district and visit as many businesses as possible. Retail Area #1 Type (Shopping mall etc.): Location: Blackhawk Junction – I understand that this site is scheduled for redevelopment. And this is what I called a real contrast in commercial facilities. Cannery and antique shop. F I First Impressions Community Exchange Coordinator’s Guide 41 Rate and comment on the overall appearance. 1 2 • Poor 3 • • 4 • 5 • 6 • • 7 • 8 • 9 • • 10 Excellent Average Team Score: 6 Comments: 1. 2. 3. 4. Very diverse appearance. Some areas very jumbled and junky in appearance (see pictures on next page) Driveways bad in some commercial areas Hard to tell Do It Best is a hardware store – not very attractive setting/buildings Rate and comment on the variety of shopping. 1 2 • Poor 3 • • 4 • 5 • 6 • • 7 • 8 • 9 • • 10 Excellent Average Team Score: 9 Rate and comment on the customer service of businesses you visited. 1 Poor 2 • 3 • • 4 • 5 • 6 • • 7 • 8 • 9 • • 10 Excellent Average Team Score: 7 Comments: 1. We were well served in the gas station, restaurant and visitor’s center. 2. Seems like outside downtown it is just Cabela’s and Walmart 3. Everyone was fantastic. Very helpful, most had tourism suggestions for spending the day in town. Very friendly community. 4. The uses and styles of structures were outside the normal planning spectrum. The off-street parking, driveways, setbacks and design features insinuated little to no planning or zoning. 5. There were plenty of little gift and décor shops. We did not see any t-shirt shops or a place to get PdC tourist gear (e.g., a coffee cup, t-shirt, etc.) Average Team Score: 8 F I First Impressions Community Exchange Coordinator’s Guide 42 F I First Impressions Community Exchange Coordinator’s Guide 43 Local Industries Consider industries only within or adjacent to the community. What are the major industrial sectors in the community (e.g., manufacturing, construction, transportation)? 1. Manufacturing and shipping as it is a major port on the Mississippi. 2. Manufacturing, government and medical 3. 3M, Cabela’s, lumber and manufactured housing Who do you think are the major employers in the community? 1. 2. 3. 4. 5. 3M, Cabela’s, county government 3M and Cabela’s are the largest employers The health care industry 3M, Cabela’s 3M, Cabela’s, lumber and manufactured housing What are the major types of manufacturing in the community? 1. 2. 3. 4. F I 3M – adhesives, abrasives, laminates The correctional facility, schools, county and city are major employers We noted many Iowa license plates in the company parking lots 3M, Cabela’s, lumber and manufactured housing First Impressions Community Exchange Coordinator’s Guide 44 What are the major types of primary industry in the community (e.g. agriculture, mining, forestry or fishing)? 1. 2. 3. 4. Manufacturing and shipping Sport fishing is a major draw to outsiders and locals alike Manufacturing Manufacturing and tourism Is the community noticeably dependent on any one type of industry? If so please comment: 1. Shipping (Cabela’s) 2. Not that we noticed. There seems to be a diversity due to the regional draw from Iowa and surrounding areas. 3. 3M, Cabela’s 4. 3M appeared to be the largest Is there a well defined industrial park or improved land where industries could locate or expand? 1. 2. 3. 4. 5. 6. 7. F I Yes Not that I noticed Very spread out Lack of zoning The industrial park seemed to bleed into the residential area Is there poor zoning for industrial businesses? Yes First Impressions Community Exchange Coordinator’s Guide 45 Are the industrial facilities well maintained? 1. Yes 2. The larger ones are. The smaller businesses that we passed as we tried to get around the construction seemed less well maintained. 3. I really wasn’t impressed with the appearance of any of the industrial facilities and some were bad. 4. Yes 5. See photo below – abandoned blighted building/old facility on Hwy 18 coming in from the south along a beautiful highway, right before the beautiful welcome center. Would this community be an attractive location for industrial development? Why or why not? 1. The railroad and river make PdC a very attractive community at first blush. The low cost housing should catch manufacturing’s eye. The availability of employees is the biggest issue along with competition for housing with weekenders. 2. We think that there is limited housing for workers and management. We are not sure that this would be a desirable area to draw young professionals. 3. Yes. I would think the railways would be a big incentive. We couldn’t find much space for future industrial. 4. Little pockets of industry all over – speaks to lack of zoning! F I First Impressions Community Exchange Coordinator’s Guide 46 Commercial Services What types of commercial businesses serve the local community (high-speed internet provider, print shops, etc.)? 1. We did not see these services. 2. We observed print shops, Verizon, and Dish Network. Although for Verizon being there, the cell signal was not good. What commercial services appear to be missing in the community? 1. An electronics store. Professional Services Are banks and ATMs conveniently located? Do the banks have convenient hours of service? 1. Yes 2. We didn’t see more than one bank. How would you rate the adequacy of financial services for a community of this size? 1 Poor 2 • 3 • • 4 • 5 • 6 • • 7 • 8 • 9 • • 10 Excellent Average Team Score: 8 Please Comment: 1. There were many financial institutions in town. What other professional services are available (accounting, insurance, legal, etc.)? Are there any apparent gaps? 1. We did not notice any gaps. 2. There appeared to be these services in the downtown area. 3. We did not see a single law office, which we found odd for the county seat. We did not find any insurance or accounting services either. F I First Impressions Community Exchange Coordinator’s Guide 47 Tourism Does the community have a strong tourism sector? Please comment: 1. Yes, it is a major historical center. 2. Probably a third of the jobs in the city are in retail or in hospitality – the two lowest-paying sectors of the city’s economy. 3. Yes – the river seems to be a large pull Does the community have a slogan/brand? 1. Famous French fur trading settlement. 2. Second-oldest city in Wisconsin. 3. We understood, from a local merchant, that “Driftless” is in the works for branding. 4. No Is the community well known for an attraction or event? 1. 2. 3. 4. 5. 6. 7. 8. Fur trading settlement. Yes – several Yes! Villa Louis! Rendezvous Eagle watching Wyalusing State Park Equestrian park in the bluffs Effigy State Mounds State Park What have you seen that could be developed into a tourist attraction (natural or man-made)? 1. The river area? Expansion of the Cabela’s facility? Rate and comment on the quality and appearance of existing tourist attractions. 1 Poor 2 • 3 • • 4 • 5 • 6 • • 7 • 8 • 9 • • 10 Excellent Average Team Score: 9 F I First Impressions Community Exchange Coordinator’s Guide 48 Comments: 1. The historical attraction in PdC would bring me back several more times. The condition and operation is pretty good in a cash-strapped state. 2. Some of the historic buildings at the park seemed a bit run down, but some were very well maintained. Do you consider any of the attractions to be underdeveloped? Please comment. 1. 2. 3. 4. No, they are well done and maintained. No – they seem to take pretty good advantage and care of them. Could be more B&Bs No signage at the main park as to when tours were conducted, and what the different buildings are or were. We would have liked a sign telling us why the museum was on stilts. Are there any community events that could be expanded/developed to be a tourist attraction? Please specify: 1. How about the return of the riverboat line? 2. No Comment on the availability and selection of overnight accommodations in the community (hotels, motels, campgrounds, B&Bs). 1. They are plentiful, including a very cool B&B! 2. Lots of motels, but only saw one B&B 3. Large variety of options Are there facilities to accommodate a conference and/or a large number of visitors? 1. We did not see any. We understand that the Villa Louis has the Dousman Center. 2. We did not notice any large enough. The hotels seemed too small. Is there a Visitor’s Center, Chamber of Commerce office, or other facility serving the needs of tourists? Please comment on staff, facilities, signage, marketing material, maps, etc. 1. The Chamber of Commerce is very engaged in town. 2. Yes – the Visitor’s Center is very nice with the Chamber tucked in the back. Depending on how you enter the city, it may or may not be easy to find. Staff was friendly. Materials were for the region, not just the city. 3. Yes. The staff was very friendly and helpful. The map of the city could use attractions instead of just street names. We found out later we never made it to the back room where the Chamber was. It was very unclear that we were not at the Chamber. F I First Impressions Community Exchange Coordinator’s Guide 49 Rate and comment on the customer service of Chamber/Visitor Center staff: 1 2 • Poor 3 • • 4 • 5 • 6 • • 7 • 8 • 9 • • 10 Excellent Average Team Score: 9 Comments: 1. We finally discovered the Chamber office stuffed in the back on the Visitors center and staffed that morning by what seemed to be a volunteer. We asked lots of questions about town and got reasonable but not too exciting answers. So much literature in the center it was hard to know what to look at first. Nice restrooms, big parking lot and lots and lots of info….just overwhelming to see Door County stuff next to local things. 2. Volunteer was very helpful. She was quite busy but still make it a point to speak to everyone who came in. 3. Visitors Center was a lot of fun…very well set up with tons of info, staffed by a volunteer who when asked if she liked living in PdC stated: ”Oh my no! I live in Ferryville!” LOL… Several folks when questioned about how they liked PdC, stated that they lived somewhere else and just worked here. The cashier at Cabela’s when I asked where he lived, stated that he lived in PdC and this “was a job.” Did not seem to be much ownership in the community from these frontline retail folks. 4. An individual came and asked if we needed anything and answered our questions. Restaurants Comment and rate the quality of restaurants: Quality 1 Poor 2 • 3 • • 4 • 5 • 6 • • 7 • 8 • 9 • • 10 Excellent Average Team Score: 8 Comments: 1. More “downtown!” 2. Dined at the Steakhouse. Simply outstanding food and the service was topnotch. 3. Simply had awesome food and service at the establishments we visited. 4. Pretty traditional fare. 5. Need more pizza restaurants. F I First Impressions Community Exchange Coordinator’s Guide 50 Variety/Mix of Restaurants 1 Poor 2 • 3 • • 4 • 5 • 6 • • 7 • 8 • 9 • • 10 Excellent Average Team Score: 7 F I First Impressions Community Exchange Coordinator’s Guide 51 Comments: 1. There was one really nice coffee shop, café, restaurant downtown. PdC just needs more of this type of place! 2. This is a tourism-oriented community and there is a high number of restaurants. I couldn’t comment on the mix. 3. We found a mix of fast food, but didn’t see a high-end steakhouse. What do local residents recommend on where to stay, eat, and visit? One way to do this is to ask questions: “I have only one hour (half a day, etc.) in this community, what would you recommend?” or “where would you recommend we stay/eat?” 1. The person I asked, recommended the Hungry House, Coach House and the Huckleberry. I asked about a place to eat breakfast. 2. It was recommended that we go to the Hungry something for breakfast – we went – it was just average. 3. It was recommended that we cross over to Iowa to go to Pike’s Peak. It had an excellent overlook of the river. However, by crossing the river, we drove through McGregor, which was a very interesting little river town. There were many tourists, the town was bright and attractive. Since it was just 5 miles from PdC, this would be the town we would choose to spend time in should we come back to this area. 4. Simply was recommended. Shopping on Blackhawk, Vilas Park, and the Cannery were all recommended. What local restaurant, specialty shop or attraction would bring you back to this community in the near future? 1. 2. 3. 4. 5. 6. 7. F I The historical sites! The annual events Pikes Peak (in Iowa), Cabela’s, the athletic stores, the Cannery Civil War hospital and museum Cemetary River boat rides None. The distance for us is prohibitive. We would stop if we were in the local area, but would not make a special trip. First Impressions Community Exchange Coordinator’s Guide 52 Government/Public Services Local Government Information Are municipal offices conveniently located? Please comment: 1. Yes – very noticeable downtown. 2. City Hall right on Blackhawk Street downtown. Building was very discreetly marked. Took me a while to locate the building based on maps and signage. Eventually had to stop in the library to ask. 3. Yes – I liked that City Hall was in the old downtown area 4. Nice new building 5. Yes, the municipal offices were close to downtown. How would you rate the availability and quality of the following information provided by the municipal government? Community brochure/guide: 1 2 • Poor 3 • • 4 • 5 • 6 • • 7 • 8 • 9 • • 10 Excellent Average Team Score: 7 Comments: 1. We were very impressed with the brochures that the Visitor Center had, but City Hall was not prepared with the information – they should just direct those inquiries to the Visitor Center. 2. There was a lot of literature and documents available. 3. The government offices were sorely lacking in printed information – most of this info was located at the Visitor Center. 4. Which community brochure? There were so many! 5. We loved the Dining Guide Business Directory: 1 Poor 2 • 3 • • 4 • 5 • 6 • • 7 • 8 • 9 • • 10 Excellent Average Team Score: 8 F I First Impressions Community Exchange Coordinator’s Guide 53 Comments: 1. Didn’t look for a business directory when I visited City Hall. I asked questions of the staff. 2. Most info provided at the Visitor’s Center. When asked, the staff member had to hunt for a while. 3. Found the directories very helpful 4. We were not able to obtain a packet for new business inquiries. Do you have something prepared to give to businesses thinking about locating in PdC? Community Profile (including business and industrial sites): 1 Poor 2 • 3 • • 4 • 5 • 6 • • 7 • 8 • 9 • • 10 Excellent Average Team Score: 6 If applicable, were you able to find adequate information to make informed retail, commercial and/or industrial business investment decisions? (Answer only if you played the role of a potential business investor). Comments: 1. 3 TIF districts 2. City has been moving small industry into the TIF districts. 3. Owners talked favorably regarding being moved and the help received from the city. 4. Not much can be done in the near future due to expenditure restraints due to Cabalas. 5. Downtown has revolving loan fund and an overall city revolving loan fund mostly for existing business expansion use. 6. City will transfer land for a single dollar and help with inter-structure costs providing the type of business and number of employees meets city criteria. 7. Only three small manufacturing sites (buildings) were seen available. 8. City hall staff and city planner very friendly and helpful. However, the front desk staff didn’t have a clue what to do when I asked about gaining information about light F I First Impressions Community Exchange Coordinator’s Guide 54 manufacturing in PdC. They should know who to send me to without hesitation to provide help and a good first impression. 9. South side industrial park has no sign indicating its existence. 10. Nine-hole golf course and marina were a big positive. 11. Huge number of trailer courts with some upscale trailer vacation homes. While not the most aesthetic, they are no doubt what people want and are confined to the north side in one general area. (How much business doe these home bring to the PdC economy?). 12. Historical district: great tourist attraction and offers employment to the local area. 13. Correctional facility had condos located next to it, which we thought was interesting. 14. Design Homes appeared to employ a number of employees – as did 3M. (Question: how much spending do the Iowa employees provide PdC?) (Question: how many small businesses supply Design Homes?) How would you rate the helpfulness of government employees? 1 2 • Poor 3 • • 4 • 5 • 6 • • 7 • 8 • 9 • • 10 Excellent Average Team Score: 7 Public Infrastructure Comment on and rate each of the following for quality accessibility, or availability where relevant. Public Transportation: 1 Poor 2 • 3 • • 4 • 5 • 6 • • 7 • 8 • 9 • • 10 Excellent Average Team Score: 7 F I First Impressions Community Exchange Coordinator’s Guide 55 Comment: 1. Observed one cab, indicating a cab service is being provided to the community. 2. We saw taxis and a bus tour. Sidewalks: 1 2 • Poor 3 • • 4 • 5 • 6 • • 7 • 8 • 9 • • 10 Excellent Average Team Score: 4 Comment: 1. Sidewalks were in the older parts of the city, but they seemed to be poorly maintained. 2. We didn’t specifically notice the sidewalks, which is a good thing. We did notice some grass growing on the side streets, which are not appealing. Streets: 1 Poor 2 • 3 • • 4 • 5 • 6 • • 7 • 8 • 9 • • 10 Excellent Average Team Score: 4 Comments: 1. Downtown streets just redone. 2. Fair to poor. Major highways in excellent condition. Side streets not so much. 3. Under current construction, but will be very nice when completed. Landscaping, Street Trees: F I First Impressions Community Exchange Coordinator’s Guide 56 1 2 • Poor 3 • • 4 • 5 • 6 • • 7 • 8 • 9 • • 10 Excellent Average Team Score: 7 Comments: 1. Nicely done in the last year. 2. I thought the street trees and landscaping appropriate for a city of this size and location. 3. Very impressed with the age of the trees. You could see around them though, when you needed to. Public Restrooms: 1 2 • Poor 3 • • 4 • 5 • 6 • • 7 • 8 • 9 • • 10 Excellent Average Team Score: 8 Comments: 1. Updates recently done. 2. We did not see any. Street Signage: 1 Poor 2 • 3 • • 4 • 5 • 6 • • 7 • 8 • 9 • • 10 Excellent Average Team Score: 7 Comment: 1. Because of the construction, signage was confusing at best. Did not think directional signage was well-thought-out 2. We found what we needed to. Signage navigating the construction zone was good. 3. Construction made things confusing, so it would be nice to assess regular signage after the construction is complete. 4. Because of a lack of cell phone service, and inability to use GPS on our phones, street signage was even more critically important to getting around PdC for visitors. Pay phones, drinking fountains, benches, public Internet access points, other misc: Average Team Score: 8 F I First Impressions Community Exchange Coordinator’s Guide 57 Comment: 1. I didn’t notice any unusual issues, some signage was old and near needing replacement. 2. Internet service was shabby all over town. Most businesses had wireless passwords. Since we had spotty 3G, it would have been nice to have more access to WiFi. 3. Benches and bike path along split new road (35/18) were very nice. Great benches in the park along the river and Dousman Living. Planning Do you see conflicting land uses in the community (e.g., a residential subdivision next to a pulp mill)? Please comment: 1. No. 2. I know that PdC has a planner. From my perspective, there was a substantial amount of conflicting ideas. The local redevelopment plan and where the community is at with the implementation of the plan can affect this appearance. The city’s expectations regarding land use may deviate from the norm. The two rivers, bluffs, and towns may add to this problem through unknown constraints. 3. No Are all land uses appropriate (commercial, residential, green space etc.)? Specify where land uses are not appropriate: 1. Yes 2. This would be difficult to determine when I didn’t know the city’s zoning plan and the state of redevelopment within the city. It certainly appeared to be disjointed and unplanned. Any city as old as PdC is going to have conflicting land uses. 3. Yes. The river is possibly not as developed as it could be. Did you experience traffic congestion anywhere? 1. 2. 3. 4. No No No! The town was very quiet. No If yes, location: F I First Impressions Community Exchange Coordinator’s Guide 58 Comment: 1. Two new round-abouts with major highway construction and still no traffic. It was a weekday during working hours when we visited. I assume weekends during the summer will have more traffic. Are community facilities and infrastructure generally accessible for people with disabilities? Please comment. 1. Yes 2. Yes, except the museum on stilts. Does the community appear to be pedestrian/bike friendly? 1. 2. 3. 4. F I Yes No Yes – because of the limited traffic Yes First Impressions Community Exchange Coordinator’s Guide 59 Recreation, Faith, Culture and Heritage Recreation Facilities Comment on the availability & appearance of each of the following types of recreational facilities. Rate each type of facility. Parks: 1 Poor 2 • 3 • • 4 • 5 • 6 • • 7 • 8 • 9 • • 10 Excellent Average Team Score: 8 Comment: 1. Beautiful parks! 2. There was a big, beautiful park by downtown. It could use better signage though. 3. We visited Lawler and Michigan Street parks. The city seemed to have adequate park space that was fairly well maintained. 4. Some neighborhood parks looked a bit rundown. F I First Impressions Community Exchange Coordinator’s Guide 60 Public recreation facilities: 1 2 • Poor 3 • • 4 • 5 • 6 • • 7 • 8 • 9 • • 10 Excellent Average Team Score: 7 Comment: 1. We saw a sign for equipment rentals, but not sure where to find them. Private recreation facilities: 1 Poor 2 • 3 • • 4 • 5 • 6 • • 7 • 8 • 9 • • 10 Excellent Average Team Score: 8 Comment: 1. We did see a golf course on the outside of town 2. RV park was off main street and right out of town. It was not very attractive, because the vehicles were so close to the road. Based on your impression, what do people in this community appear to do for recreation/fun? 1. 2. 3. 4. Outdoor activities/waterway activities Boat, hunt, fish Baseball, soccer, pool, river activities? Go to the park and participate in outdoor activities. What recreational facility (private or public) in this community surprised you? 1. The public pool was very nice. 2. Nice children’s play area (Imagination Station) What recreational activities or facilities seemed to be missing? 1. None F I First Impressions Community Exchange Coordinator’s Guide 61 Rate the overall suitability of the recreational facilities for each of the following populations using a 1-10 scale (10 is best): Rating Category 7 Senior citizens 9 Families 8 Singles, young adults 9 Teens 9 Children (12 and under) Entertainment What does the community do for entertainment? 1. 2. 3. 4. Outdoor/waterway activities Unknown We could not tell There was bowling and a cinema, outdoor activities, but the bar life did seem limited. Where are the big bars? We also found mini-golf and go-carting. 5. Did not see anything “cultural” – music, live theater, art – where do people go for cultural entertainment? What entertainment opportunities do residents feel they lack? 1. Movie theater 2. The resident we asked couldn’t pinpoint what she wanted, but felt like there was not a lot to do in town. Does the community have a vibrant nightlife? Please comment: 1. Yes – there are many bars downtown 2. There seemed to be several interesting bars 3. Unknown F I First Impressions Community Exchange Coordinator’s Guide 62 Faith/Religion Comment on the number, appearance, and selection of denominations in the community. 1. Many denominations in town. 2. We noted several Christian churches and a Catholic school 3. There were a large variety of churches, some fairly new and some older Are there any outstanding architectural or design features found on the religious buildings you visited? 1. 2. 3. 4. Nothing popped out. St. Gabriel’s Church No No Please rate the religious buildings and denominations represented in this community. 1 Poor 2 • 3 • • 4 • 5 • 6 • • 7 • 8 • 9 • • 10 Excellent Average Team Score: 7 Comments: 1. Many kinds 2. Primarily Protestant churches and Catholic churches 3. All were well-maintained F I First Impressions Community Exchange Coordinator’s Guide 63 Culture and Heritage Does the community hold any events (festivals)? Which events are held annually? 1. The Prairie Villa Rendezvous – enactment of 19th century fur trading camp 2. Villa Louis Bald Eagle Weekend, St. Patrick’s Day Parade, Prairie Villa Rendezvous, Zeb Pike & the War of 1812 3. Eagle Day What events are popular with residents? 1. Dropping of the Carp; New Year’s Celebration Do the residents feel there is a lack of community events? 1. No Does the community have historical buildings or places? Are they well maintained? 1. The cemetery is rich with history and is charming and unique with raised monuments and cast iron gate and the most charming setting. Again not much signage as to who maintains it or its history or why it is set in this particular place. 2. Many, and very well maintained 3. Ah, yes – lots of them! The sites are fairly well maintained. Twenty-seven significant historical sites! 4. Yes – several – and well maintained 5. Yes. There seems to be plenty of historical buildings, but some are not well-maintained. That being said, some are wonderfully maintained. F I First Impressions Community Exchange Coordinator’s Guide 64 General Observations Role Playing The following questions may be assigned to individuals. (Record comments and responses from residents.) Would you consider this community as a suitable location for a young family? Why or why not? 1. 2. 3. 4. Yes – great place to raise a family. This seems to be a community for the young, lower-to-middle income market Yes – traditional family values and beautiful setting. Yes. There was manufacturing and industrial work to support the family. Housing seemed reasonably priced but not too desirable. The community has good schools and great parks. Would you consider locating your retail or service business here? Why or why not? 1. Unknown. The lack of service businesses would make us nervous to open a service business in PdC. Why isn’t there competition? 2. Seems like such a low-income community – could this community support my business? Would you consider locating a manufacturing business here? Why or why not? 1. Yes – access to easy shipping 2. Yes – it seems there is a strong workforce here, plus railroad accessibility 3. Yes – but concern about workforce availability Would you consider this a suitable location for a retired person? Why or why not? 1. Yes – good cost of living 2. Yes – many services 3. Yes. There was a large variety of housing for elderly and must be plenty of peers available. Would you consider this a suitable location for a young adult? Why or why not? 1. Yes – great outdoor activities 2. Not sure there are high-end professional jobs here. Cell/internet is a problem and it’s too long of a commute to larger cities. F I First Impressions Community Exchange Coordinator’s Guide 65 Would you consider visiting this community as a tourist? Why or why not? 1. Yes – historical places are great! 2. I have been a tourist to the city before, and would again. There is a lot of history that can’t be experienced in one visit. 3. Absolutely – lots of history – beautiful at “color time” 4. Yes. We would come back for the eagles and outdoor activities. 5. There is a lack of cultural events for younger professionals that would draw me back to PdC. F I First Impressions Community Exchange Coordinator’s Guide 66 Information from Community Residents Comment on the quality of information and assistance provided by residents and employees of local businesses. Were community residents knowledgeable about their community? 1. Yes 2. The people I spoke to were rather knowledgeable about the community. 3. Yes Did they refer you to someone else who would help? 1. Yes 2. No In general, did residents you spoke with have a positive or negative attitude toward their community? Why? Did you sense community pride? 1. 2. 3. 4. Yes – much pride! The responses I heard were rather negative towards the city. Homeowners thought taxes were too high Very very positive comments. One woman was closing a store due to low sales and was very very sad about this. Everyone we met was very outgoing and friendly. 5. Yes – even a very young store clerk was positive about the things to do and see. 6. Many residents were unhappy with the loss of the Main Street Program and the politics between Main Street and the City of PdC. Did residents identify a particular issue (e.g. safety) to be of major concern? 1. No 2. Low tourism in the downtown area 3. Finding rental property Overall, how would you rate the quality of information from community residents and business employees? 1 Poor 2 • 3 • • 4 • 5 • 6 • • 7 • 8 • 9 • • 10 Excellent Average Team Score: 8 F I First Impressions Community Exchange Coordinator’s Guide 67 Please comment: 1. Very engaged and enthusiastic about PdC! 2. Limited, but useful. Using Your Senses What did the community taste like? Was there any specialty food item, bakery, restaurant, or candy store that you will remember? 1. Amazing coffee shop downtown. 2. Coffee shop had great food and so did the local restaurant (Mulligans) and people seemed to be enjoying themselves. 3. Actually, we were disappointed, although we found the “smoke shop” interesting and found several food items. 4. Simply was awesome 5. Amazing coffee shop downtown. 6. Coffee shop had great food and so did the local restaurant (Mulligans) and people seemed to be enjoying themselves 7. Fish shop was amazing What did the community smell like? Was there any offensive industrial, agricultural, or sewage smells? What about pleasant odors (flowers, food, etc.)? 1. 2. 3. 4. No No offensive odors. It was a pleasant fall day. Nothing out of the ordinary. No impression either way What sounds did you hear? Please comment on the level of noise in the community (traffic, industrial, birds singing, water falls, music on the streets, trains, noon whistle, etc.). 1. 2. 3. 4. No different than normal Normal semi-trailer and traffic sounds with occasional freight train. Not offensive. Very very quiet area Music on Blackhawk was nice. Not sure it if was from a store or the City. How would describe the overall environmental health of the community (air quality, litter, noise pollution etc.)? 1. Fine 2. Very clean community. Flowerbeds looked nice and Factoids in downtown sidewalks were a very nice touch. 3. The city seemed clean. The area was a bit dusty because of the road construction. F I First Impressions Community Exchange Coordinator’s Guide 68 4. Air quality was good. Did you experience anything that had a strongly negative or positive impact on the way the community felt to you (hateful or angry responses, crowded or deserted streets, safety issues, smiling faces, etc.)? 1. No 2. Citizens were very positive about their community, except for taxes and lack of clean-up in the burned out area 3. The people were very friendly 4. Quiet and friendly Do you think your impression would be different if your visit occurred during evening hours? 1. Not sure 2. Residential would be quiet – sleepy community. I would enjoy being a tourist on a warm summer night as I think old downtown would be a fun place. 3. Perhaps there would be more people on the streets. 4. Unknown F I First Impressions Community Exchange Coordinator’s Guide 69 Wrap-Up The following questions are to be answered by all team members: Was your perception prior to the visit accurate? In what ways was the community different from what you expected? 1. Very enlightened by history that I was not previously aware of. 2. Didn’t expect homes to be of moderate income; massive number of trailer park facilities; having 3 major businesses. Hadn’t given a thought to the fact the PdC sits alone in a rural area, thus has a different need of services than commuter city like Lake Mills. Did expect to see a tourist-based economy and a restored historic downtown area. 3. Our team expected a more touristy, historical town. 4. PdC felt bigger than we thought it would be, based on the population. Did the information you collected prior to the visit accurately reflect what you observed/ experienced? 1. 2. 3. 4. Yes Basically, yes Yes Yes What is the most outstanding feature of this community? 1. Historical places 2. The Travel Center welcoming traffic exiting from Iowa, and the historical area of the old fort at the river 3. Aging tourism 4. Lawson Park by the River and the bluffs 5. The beautiful Mississippi River F I First Impressions Community Exchange Coordinator’s Guide 70 List five positive things you observed about this community. 1. Father Marquette monument - St. Feriole Island Memorial Gardens - Fort Crawford Museum - Villa Louis Historical Site - Mississippi River Sculpture Park 2. Affordable housing until one inquired into taxes – medical facilities – a self-contained city as to items needed (you don’t need to leave the city) – the fact that it is a hub for that rural area of the state while being a small city – the river and the historical district to provide for tourism 3. Very very friendly people – wide variety of shopping and services for a town this size – natural beauty near the Mississippi – welcome from the west - Cabela’s 4. Parks – well-maintained roads – well-maintained schools and public buildings – large variety of retail shopping – friendly people What are three potential opportunities available to the community? 1. More outfitting opportunities 2. More manufacturing 3. Distillery/winery/brewery 4. Increased cooperative-community wide work to expand tourism 5. Main Street Program 6. Renovate Wyalusing Academy into high-end condos 7. Improve signage. Construction signage was more helpful than permanent signage. 8. Promote the river more and what people can do on the river 9. More cultural events (live theater, movie theaters, music) 10. Convention Center, including regional theater F I First Impressions Community Exchange Coordinator’s Guide 71 What are the five biggest obstacles/challenges facing this community? 1. Away from a major urban center, making it harder to find talent for higher level positions in local companies 2. There are far older sections of living versus newer ones 3. Potential lack of infrastructure for another national company like 3M to come to town 4. Continue to revitalize downtown. Without support, a downtown will decline quickly! 5. Aging infrastructure, aging housing, competitive river towns nearby, lack of new housing, needs vitality to draw new families 6. No high-end housing or high-end job market 7. No high-end job market 8. WiFi and cell phone reception 9. Cell reception What will you remember most about this community six months from now (positive or negative)? 1. 2. 3. 4. 5. 6. Very cool town! Beautiful setting and friendly people The really super fish and cheese store Construction can be a huge impediment to progress We learned a lot for our own 2018 construction project coming up! The Cannery!!! What have you learned here that has changed your impression of your own community? 1. It’s not an apple-to-apple comparison. 2. Look at all the details. Look at the community from a stranger’s perspective. Look more closely at signage. 3. Retail needs to be mixed with service. Businesses don’t have to be on the main street to be successful. F I First Impressions Community Exchange Coordinator’s Guide 72 Has this experience given you any new ideas about what is needed in your own community? 1. PdC has a good focus on history. That is something Lake Mills could build upon. 2. Yes! 3. We (Lake Mills) need more retail in our downtown. Due to the fact that we are a bedroom community, that will be difficult. 4. Your river is like our lake – a big part of tourism. Describe one idea that you will borrow for use in your own business/community and describe how you will start to implement it within the next 72 hours! 1. Provide a place to work like a restaurant for mentally impaired individuals or minors in need of help, to show a positive path in life. PdC has a wonderful restaurant that does this! 2. Look at my own organization with fresh eyes. 3. When we have the Hwy 89 project in 2018, we should use many of the ideas for signage for businesses, multiple locations and business names, not just the type of business or “downtown ahead.” 4. Room tax! We need room tax in Lake Mills! 5. We would love to see in Lake Mills: a convention center (or large building for large events), a hotel on the lake, more rentable cottages on our lake, a campground at Korth Park 6. Your Villa Louis is wonderful – we need to develop a better historical draw for our town 7. Develop our walking tours of beautiful homes and neighborhoods – maybe create an event for this, rather than just an open-ended brochure Other comments: 1. A lovely town that I will visit again with my entire family! 2. Railway was frequently encountered. Trains came twice and neither interfered with our travels. We had a very short wait. 3. We wonder what PdC is like during the high tourist season – full hotels and restaurants – would love to experience this! F I First Impressions Community Exchange Coordinator’s Guide 73