Portuguese Retail - BPI Equity Research
Transcription
Portuguese Retail - BPI Equity Research
BPI EQUITY RESEARCH Portuguese Retail Retail Consolidated in promotions 23rd October 2014 4 The Portuguese retail market is one of the most concentrated in Europe but also highly competitive which has been preventing returns similar to those in other regions. 4 We have attended several meetings with top management of some of the most important food retailers in Portugal. The main conclusions we have drawn from these are: (1) A moderate but positive outlook; (2) Promotions to be continued but the intensity level should not increase. The main hurdle should come from deflation; (3) Low profitability should be a cap for new promotions; (4) Players to be focused on quality vs. pricing; and (5) Online not a short term priority. Portugal DIA vs. JMT vs. SON vs. Eurostoxx Retail NRM plk NOR 4 The market has been highly promotion oriented, particularly since 2012 when Pingo Doce abandoned its every-day-low-price strategy. This new trend in the market led national brands to regain weight in household wallets. Recently, we started to witness that promotion efficacy has reached a cap and volumes have not been reacting to promotions. JM and Sonae continue to be the clear winners with 230bps and 90bps market share gains respectively since YE11. 4 In terms of outlook we share the moderate but positive view for the industry. Short term should still be ruled by deflation pressure which however should ease throughout 2015 (+0.6% of inflation forecasted vs. -0.3% in FY14). Volumes should also pick up on the back of improving disposable income (employment) while trade-up should also benefit sales. Pingo Doce should not push for additional promotions and instead focus on profitability, Sonae should remain a price-follower while Lidl has not been cutting prices and should not deviate from its strategy. DIA could be tempted to be more aggressive but more than promotions, the company needs to invest in its stores and "quality" perception of its offer in the market. bìêçëíçññ= oÉí~áä NMM af^ TR gj RM lÅíJNP cÉÄJNQ gìåJNQ lÅíJNQ Source: Bloomberg. 4 Implications on Sonae, JM and DIA: Sonae is the retailer most exposed to Portugal (70% of sales) and this slightly positive outlook should be reassuring for the IC. JM is a strong player and benefits from a its price image and proximity/locations. We expect JM to focus on profitability and extract the potential from its network. DIA is in a difficult situation, facing competition in its natural market: proximity (Meu Super), price (Pingo Doce) and perceived quality to other hard-discounters (Lidl). DIA could revert the short term headwinds but we can not rule out a potential midterm exit from Portugal (not over the next 12-18 months) if trends do not revert. We maintain our CoRe Buy recommendation and preference for SON and DIA. Summary of Recommendations Market YE15 LfL Recommendation Multiple (€/share) Price (1) PT chg. New Old PE14 DIA 4.81 7.20 0% CoRe Buy CoRe Buy 12.9 JMT 8.38 9.80 -5% Neutral Neutral 15.4 SON 0.97 1.75 0% CoRe Buy CoRe Buy 10.5 (1) Prices as of October 17th 2014. Source: BPI Equity Research. Analysts José Rito [email protected] Phone 351 22 607 3142 Bruno Bessa [email protected] Phone 351 22 607 3183 EPS 14-17 F 6% 5% 12% EBITDA Chg 14-17 F 0% 0% 0% Available on our website: www.bpiequity.bpi.pt, BPI Online, and Bloomberg at NH BPD Equity Research INDEX 3 PORTUGUESE FOOD RETAIL SNAPSHOT 3 GDP, consumer confidence and retail sales 3 PPI, CPI and food retail sales 4 Food retail format evolution: the promotion era 7 Market share evolution by company 10 COMPANIES MEETING HIGHLIGHTS 11 OUTLOOK 15 Main risks to our outlook COMPANIES 17 21 25 2 DIA Jeronimo Martins Sonae 4 Portuguese Retail 4 October 2014 Equity Research 4 PORTUGUESE FOOD RETAIL SNAPSHOT GDP, CONSUMER CONFIDENCE AND RETAIL SALES The last decade has been particularly difficult for the Portuguese economy with a mere 0.4% average quarterly growth since 2000 and with extremely difficult times lived in 2003, 2009 and 2013. Consumer confidence reflects this reality as despite the improvements registered since YE12, the level stands below Jan'00 levels. Is this a mid-term opportunity? Portuguese Retail vs GDP (% yoy) Consumer confidence NOB JR UB JNR QB JOR dam MB JPR JQB oÉí~áä JQR JUB JRR lÅíJNQ ^éêJNP lÅíJNN ^éêJNM pÉéJMU ^éêJMT pÉéJMR j~êJMQ pÉéJMO j~êJMN JNOB Source: Bloomberg. JSR Source: Bloomberg. The improvements registered at the macro front since Q2 last year justify the relative recovery of retail sales witnessed in 2013 (-2.2% vs. -5.4% in FY12). It seems that the sales momentum has been easing and despite the better relative figures (-1.6% YTD), it remains on negative ground and without a major defined trend. We link this gloomy sales backdrop to an increased deflationary trend in the industry (adjusted by prices, sales have increased 0.9% YTD). PPI, CPI AND FOOD RETAIL SALES Food retail sales have been more resilient during the market downturns and 2013 was a particularly positive year for the industry with a 1.2% yoy gain. The situation has been changing and declining prices have been driving sales down YTD (flat, excluding the deflation factor). PPI evolution also indicates that producer prices have been on a descending trend which represents a relief to some extent for the retailers' operational performance. Against this backdrop, we should still expect some operational deleverage but rising PPI with declining CPI would be dreadful for earnings evolution, which seems not to be the case. 3 Portuguese Retail 4 October 2014 Equity Research Food Retail sales (QoQ) CPI vs PPI (% YoY) NRB NOB NMB UB RB 4 `mf QB MB MB JQB mmf JRB Source: INE. lÅíJNQ j~êJNP pÉéJNN j~êJNM pÉéJMU j~êJMT ^ìÖJMR cÉÄJMQ j~êJMN ^ìÖJMQ g~åJMU j~óJNN lÅíJNQ ^ìÖJMO JNMB g~åJMN JUB Source: Bloomberg. FOOD RETAIL FORMAT EVOLUTION: THE PROMOTION ERA We have been witnessing important changes in the Portuguese retail space: 1) Promotions have been intense; 2) Private labels have been losing weight; and the 3) Shopping frequency is declining. 1. Promotions have skyrocketed Pingo Doce/Jeronimo Martins has joined the industry promotion trend in mid-2012 with its famous 50% price cut in all products. Sonae and other hypers were already applying a "high & lows" price strategy but we believe the new Pingo Doce policy ("every-day-low-price" previously) has definitely reshaped the market. The traditional promotional oriented food retailers (hypers) had to intensify their marketing campaigns while others, such as the hard-discounters (DIA, Lidl), were forced to follow these steps in order to prevent an even more pronounced drag on market share evolution. Since mid-2013, promotion intensity has once again increased as a response to Lidl's greater aggressiveness in the market. Lidl proclaimed plans to invest c€ 60mn (€ 45mn in FY13) in store refurbishments and an improved “fresh” offer as well as new and premium products (Deluxe brand). This led Pingo Doce to advance and intensify its promotion campaigns, which once again had to be accommodated by the key players in the market. 4 Portuguese Retail 4 October 2014 Equity Research % of sales under promotion 4 Portuguese Retail 4 October 2014 Active leaflets for Sonae and Jeronimo Martins 33.8% 27.8% 21.4% 24.1% 23.7% 16.5% 16.1% OU gÉêçåáãç j~êíáåë 27.9% NM 15.9% NO pçå~É V OMNN OMNO cj`d mêáî~íÉ=i~ÄÉäë OMNP j~åìÑ~ÅíìêÉêë OMNO Source: Nielsen OMNP Source: Companies 2. Private labels have been losing market share This promotion intensity has been supported by national brands which have reverted the long term declining trend to private labels. Consequently, in some of the key players, particularly Pingo Doce, the weight of private labels has declined as a consequence of the more competitive price positioning from the national brands. Market share of Private Labels 36.3% 34.1% 30.2% 34.7% 31.8% Market share of private labels SVB TNBTOB RUB RQB RSB OTB OTB OQB ^ìÅÜ~å PQB PPB PNB PNB OTB QOB QNB PPB POB OMMV OMNM OMNO OMNP Source: Nielsen. `çåíáåÉåíÉ fqj OMNN iáÇä OMNO jáåáéêÉ´ç máåÖç=açÅÉ OMNP Source: Nielsen. Private labels weighted by geography in FY13 fq ^q This trend is in fact somewhat different from what we have seen in other European markets where private labels continue to win market share. We think this is explained by some cultural differences (the Portuguese are more sensitive to promotions) and the fact that the promotion intensity reached levels never seen in the country, even when compared to other markets. Initial impact from promotions was positive on sales… This promotion effort and rising weight from national brands in the retailers' baskets had an initial positive impact on sales as despite the rebates on prices, prices for national brand products stand on average higher and therefore for the same volumes, 5 OMNN ONKQB OVKRB _b PQKPB mq PQKTB co PQKUB bro PRKTB rh PTKQB ab PVKQB bp QMKMB ki Source: Nielsen. QPKPB Equity Research 4 sales were positively affected by a different mix. FMCG sales increased by 4.3% in 2013, o.w. +0.2p.p was volumes and the remainder price. Portuguese Retail 4 October 2014 FMCG sales evolution in Portugal QKNB …but its efficacy has been declining The problem arises if volumes do not increase, particularly when promotions continue to increase. In this scenario, national brands would need to continue gaining weight in order to continue to propel sales growth. Still, we think this has its limits. We have been witnessing volumes remaining broadly unchanged and customers are increasingly opportunistic and demanding higher promotions (less efficacy if the promotion is lower than 50%) to respond, which indicates that the substitution effect (national brands/private label) seems to be close to saturation level. In the end, we have reached a situation in which the market presents a deteriorated sales base (sales are more dependent on promotions) and high dependence on promotions. FMCG sales registered a 0.7% YTD (until August) decline. Total FMCG sales UKMB QKMB MKTB MKMB JMKTB JQKMB JPKNB ^ìÖJNQ gìäJNQ gìåJNQ j~óJNQ ^éêJNQ cÉÄJNQ j~êJNQ qçí~ä=cj`d=ë~äÉë vqa=NQ=îë=vqa=NP k~íáçå~ä=_ê~åÇ mêáî~íÉ=i~ÄÉä g~åJNQ aÉÅJNP kçîJNP lÅíJNP pÉéJNP ^ìÖJNP gìäJNP JUKMB Source: Nielsen. 3. Shopping frequency declines Average basket has been increasing but store visits declined in 2014. We believe this lower frequency is partially explained by the weekly promotion flyers which help customers to be more selective on their buying decisions. This market trend of lower frequency is usually good for larger concepts (hypers vs. supermarkets) or in the case of similar formats (e.g. supermarkets), the chains that offer a wider assortment (supermarket vs. hard-discounter). 6 0.5% PKSB MKTB 4.3% 0.8% 0.2% -0.2% -2.8% OMNN OMNO OMNP råáí=s~äìÉ=`Ü~åÖÉ sçäìãÉ=`Ü~åÖÉ kçãáå~ä=dêçïíÜ Source: Nielsen. Equity Research Basket size (E) # stores visits (from Jan-May) iáÇä fqj 16.7 15.9 15.5 20.3 20.5 20.8 24.7 24.6 26.0 ^ìÅÜ~å vqa=j~ó=NO vqa=j~ó=NQ 10.1 11.0 11.9 jáåáéêÉ´ç 7.4 7.4 8.3 9.5 9.2 9.4 10.0 10.1 10.3 6.0 6.4 6.0 iáÇä fqj 41.0 40.9 41.5 34.5 34.0 34.3 `çåíáåÉåíÉ 13.2 14.2 14.4 máåÖç açÅÉ 29.0 25.9 24.8 máåÖç=açÅÉ jáåáéêÉ´ç 4 `çåíáåÉåíÉ ^ìÅÜ~å vqa=j~ó=NP vqa=j~ó=NO vqa=j~ó=NQ vqa=j~ó=NP Source: Nielsen MARKET SHARE EVOLUTION BY COMPANY Moving parts in the industry… Before pointing out the winners and laggers in the food retail industry in Portugal, it is important to highlight some of the key strategic shifts undertaken by the different players over recent years: 1. Pingo Doce abandoned its "every-day-low price" strategy, trading down its concept while it started a loyalty card program; 2. SON merged its two retail brands (Continente and Modelo), invested in logistics (Kaisen approach), upgraded its stores and worked on the potential of its loyalty card which already accounts for more than 90% of sales; 3. Auchan focused on prices and tried to develop some wholesale experiences on its hypers and 4. Lidl has been trading up its concept (bakery, fresh products, enlarged services on the store - butchers, fish corners) and raising its marketing campaigns. Operational Figures (FY13) Sonae (1) JM DIA(3) Intermarche Lidl Auchan Selling area (th sqm) 584 457 221 320 233 197 # stores 270 376 591 232 238 32 2.2 1.2 0.4 1.4 1.0 6.2 Sales (€ mn) 3 415 3 181 774 1 291 1 225 1 405 EBIT(2) (€ mn) 239.0 82.8 49.3 35.4 46.6 15.9 7.0% 2.6% 6.4% 2.7% 3.8% 1.1% Sales per sqm (€ th) 5.8 7.0 3.5 4.0 (1) Food retail (Continente, Meu Super). (2) Adjusted by SON's real estate. Assumed 50% free-hold. (3) EBIT margin estimate for DIA (6.7% for Iberia). Source: Companies, Retail-Index, Retail Analysis and BPI Equity Research. 5.3 7.1 Avg selling area/store (th sqm) Mg 7 Portuguese Retail 4 October 2014 Equity Research 4 Evolution of the Price/Quality image in Portugal Source: BPI Equity Research. Our conclusions: 1. SON improved its price/quality proposition as it was able to maintain a good pricing image and at the same time enhance the shopping experience; 2. Pingo Doce and Lidl are now somewhat closer (in relative terms as both players have different positioning in terms of number of SKUs and penetration of private labels); 3. DIA and Intermarche were the players that have least changed their positioning; 4. In terms of stores openings, proximity has been the most dynamic format with Sonae making some steps through the Meu Super franchising stores; 5. Several players are now much closer and the price/quality gap between several players has narrowed; JM and SON the two clear winners, but don't forget Lidl Pingo Doce and Sonae, the two largest players in the market have been the clear winners adding 230bps and 90bps to their market shares since 2011, respectively. We think this reflects (1) Pingo Doce's price aggressiveness and good quality perception for its products with the company adjusting its format to the negative macro backdrop in Portugal; and (2) Sonae's strong retail proposition in the country, leveraging on its market leadership and combined with a highly efficient loyalty card. 8 Portuguese Retail 4 October 2014 Equity Research 4 Portuguese Retail 4 October 2014 FMCG Retail Market Share Evolution (2011-2013) PMB ORB 25.9% 25.5% 24.9% 23.8% 22.5% 22.7% 22.1% 21.0% 19.7% OMB NRB 9.6% 9.6%9.0% 8.7% 8.3% NMB 7.4% 7.0% 7.0% 6.9% 6.4%6.2% 6.1% RB pçå~É gj fqj OMNN iáÇä jáåáéêÉ´ç ^ìÅÜ~å OMNO OMNP líÜÉêë Source: Nielsen. Lidl has reverted the negative trend in terms of market share evolution while Intermarche and DIA have been the formats that have been losing the most, reflecting the decline in some of their customer's bases. Lidl Weekly Market share evolution (YTD2014 vs. YTD2013) % of total shoppers 8.5% 77% 75% 77% Source: Nielsen YTD M ay 12 YTD M ay 13 máåÖç açÅÉ fqj HMKTéé NTJOM=L=NQ `çåíáåÉåíÉ HMKVéé NPJNS=L=NQ ^ìÅÜ~å HMKPéé MVJNO=L=NQ MRJMU=L=NQ MNJMQ=L=NQ NTJOM=L=NP NPJNS=L=NP MVJNO=L=NP MRJMU=L=NP MNJMQ=L=NP 6.6% 49% 48% 47% 47% 47% 42% 37% 34% 34% jáåáéêÉ´ç 7.3% 7.3% 6.8% 9 63% 60% 60% 7.6% 7.5% 7.5% 7.3% iáÇä 7.6% 74% 75% 74% YTD M ay 14 Note: Each household uses 3.3x retail chains. Source: Nielsen Equity Research 4 COMPANIES MEETING HIGHLIGHTS We attended several meetings over the last month with some of the key food retailers in Portugal and we point out the main conclusions from these: 1. Visibility on the promotion intensity evolution is difficult to determine. Still, market players recognized that short term sales trend should be mainly constrained by deflation pressure rather than promotions, which nevertheless should be maintained. This could mean a weak sales evolution until 1H15. 2. Players started to acknowledge that the current promotion level is not yielding further sales gains and that a more rational behavior would be welcome. Promotions intensity should not accelerate from current levels. 3. Some players expect that the ongoing profitability decline in the industry and the fact that manufacturers have been more reluctant to support promotions could ease pricing pressure in the near future. 4. More than promotions, the focus should be on "quality perception" investments. 5. Players still see scope to add selling area in Portugal, mainly in the proximity segment. 6. The market is already well consolidated and the two largest players would be unable to absorb any other retailer due to competition issues. This would be an issue if any player decides to exit the market. Most food retailers do not envisage a market exit in the short term (apart from small operations, Leclerc?) but some adjustments to the selling area could still occur (Intermarche, a franchising base operation) particularly until the point at which we see some more normalized pricing in the industry. 7. Overall, a conservative to positive mid-term outlook for the food retail industry. 8. Online. Incipient in Portugal while Sonae is the only player with an active offer. The pick-up in online sales should be rather limited in the short term. Profitability remains a concern due to the operations' higher costs (picking and transport) but if the business gains scale it will require (1) that retailers adjust and be more efficient; and (2) greater support from customers (if the client values the service, he should be willing to pay for it). 10 Portuguese Retail 4 October 2014 Equity Research 4 Portuguese Retail 4 October 2014 OUTLOOK We believe 2015 should still be a difficult but recovering year for the food retail industry Starting from the top, GDP expectations are better for 2015 and therefore we would expect unemployment to maintain a downward trend. This should help to improve consumer confidence levels in Portugal, which we remark stand at a low historical level as well as when compared to other European countries. Consumer confidence in FY13 13 14 F 15 F GDP VQ UV UR UQ UM pé~áå sÉåÉòìÉä~ g~é~å rh pïÉÇÉå fëê~Éä rp^ `~å~Ç~ aÉåã~êâ _ê~òáä RU `Üáå~ 1.0 1.2 -1.7 -1.8 -1.0 -0.2 Investment -7.3 2.0 3.0 Exports 6.1 4.0 3.0 Imports 2.8 3.5 2.2 0.3 -0.3 0.6 16.3 14.2 14.0 4.0 2.5 TQ RN QR QQ mçêíìÖ~ä= NMM dêÉÉÅÉ NMR 1.5 Public balance, % of GDP 4.9 Source: INE, BPI forecasts. cê~åÅÉ NNM 1.0 Private consumption Unemployment rate NNN -1.4 Public spending Average inflation rate NOQ fåÇçåÉëá~ BPI Macroeconomic forecasts Source: Bloomberg and Nielsen. Families remain leveraged in Portugal, but interest rates should remain low (mortgage is the main household expense) and increasing savings over recent years suggest some margin of maneuver to increase consumption levels. That said, we expect volumes to maintain a slightly positive trend. Savings Rate in Portugal Disposable Income, Consumption and Savings NQB RR QS PS NP NM RR NOB NMB NR V RV RQ QR UB RO SB OMMM OMMN OMMO OMMP OMMQ OMMR OMMS OMMT OMMU OMMV OMNM OMNN OMNO OMNP QB aáëÅêÉíáçå~êó=`çåëìãéíáçå Source: PCG. 11 p~îáåÖë kçå=aáëÅêÉíáçå~êó=`çåëìãéíáçå OMMM Source: INE. OMMQ OMMU OMNO Equity Research 4 Portuguese Retail 4 October 2014 What about prices? We believe promotions should continue going forward as this is already embedded in the Portuguese consumption structure, but we should expect some positive tailwinds: (1) From deflation to some inflation (even if price evolution remains subdued). Expectations point to some higher price indexes in the coming years, which should provide top line support. Still, we expect a rather smooth evolution in terms of price indexes. Food Prices evolution in Portugal NOB qçí~ä _mf=bëíáã~íÉë UB QB MB ^äÅçÜçäáÅ=ÄÉîÉê~ÖÉë= ~åÇ=íçÄ~ÅÅç JQB cççÇ=~åÇ=åçåJ~äÅçÜçäáÅ= ÄÉîÉê~ÖÉë pÉéJNR pÉéJNQ j~êJNR pÉéJNP j~êJNQ pÉéJNO j~êJNP pÉéJNN j~êJNO pÉéJNM j~êJNN pÉéJMV j~êJNM pÉéJMU j~êJMV pÉéJMT j~êJMU pÉéJMS j~êJMT pÉéJMR j~êJMS pÉéJMQ j~êJMR JUB Source: Bank of Portugal, INE, BPI Macro Team. (2) Promotions should ease and/or manufactures should increase prices. Profitability has been under pressure in the food retail industry in Portugal and remains at unattractive levels. We believe this should at least prevent discounts from increasing while we do not rule out some easing pressure in the market. We detail our view on each of the main players' strategies: Pingo Doce: We start by JM's banner in Portugal, which we believe to be one of the strongest, if not the strongest, promoter in the market. We think JM is prepared for difficult times ahead. The company has conservative expectations regarding the food retail market evolution ahead and is prepared to be a forcible player and continue gaining market share, which we think should be possible at the expense of softer concepts in the market (Intermarche, DIA, Auchan?). Still, we believe returns are also on the company's agenda and after the successful commercial repositioning in 2012, it would make sense to push for profitability. A substantial part of these returns should come from the inside (logistics, processes) but a milder promotion activity would almost be inevitable to attain a decent level of returns. Pingo Doce pre-tax ROIC evolution NOB NMB UB SB QB OB Looking at the market structure in Portugal - consolidated market, no major growth potential - the trade-off “top line growth vs. returns”, indicates that the key players should rather focus on the latter. This suggests that with a more stable macro environment some more balanced behavior should finally be expected, which should also include Pingo Doce. We are not expecting Pingo Doce to exit from this promotion mode, but we would expect some more tactical decisions, which should allow the company to continue advancing in terms of market share and profitability (similar 12 MB OMNM OMNN OMNO OMNP OMNQc Source: JM and BPI Equity Research. Equity Research 4 to Sonae in 2011-13). Furthermore, considering the recent moves from other retailers such as Lidl but also the continued store improvements at Sonae, Pingo Doce would probably have to seriously look at undertaking an extra effort in terms of its "quality" perception which would imply additional capex efforts (higher invested k, higher pressure on returns). Sonae: Is the leader in Portugal and therefore has no incentive to be an active price promoter in the market. We think Sonae will remain a price-follower, focused on preserving its market share and profitability. The company's high margins are a reference in the industry but Sonae remains one of the most competitive players and with a very good pricing image. Price ranking in Portugal NNN jÉì=pìéÉê pé~ê NNM NMV `çîáê~å NMS jáåáéêÉ´ç NMR fåíÉêã~êÅܨ=pìéÉê máåÖç=açÅÉ NMQ iáÇä NMQ `çåíáåÉåíÉ=jçÇÉäç NMP `çåíáåÉåíÉ NMP gìãÄç NMM Source: DECO, June 2014. SON’s improved B/S to dissuade competitors? Going forward, the remaining players in Portugal, before starting to cut prices, should be increasingly aware that this is Sonae's main market/business and the group's improving B/S situation (particularly if it finally advances with the S&L operations, cash-in of € 450-500mn) make it a strong competitor. The company's leverage situation is completely different from the reality seen in 2012 and therefore we think this should be a more dissuasive factor for other players' strategies in the future. Sonae has been one of the most active players in terms of store expansion. The company has been mainly focused on the proximity segment and through franchising (Meu super, ~200sqm/store), leveraging on its scale in the country (logistics, sourcing) and private label. This is a risk to DIA, the player most exposed to the proximity format. Lidl: The company's approach in Portugal is aligned with the group's European strategy. Lidl has not been a strong price promoter in Portugal. The company's strategy has been focused on “marketing, marketing, marketing” and improved quality perception of its offer. The company has not been opening new stores and has channeled its capex budget (c€ 50-60mn/year) to store remodeling. In terms of assortment the company has been betting on bakery (already in the 3rd phase of the concept), fresh products and in a strong "in&out" non-food products. 13 Portuguese Retail 4 October 2014 Equity Research 4 Portuguese Retail 4 October 2014 Non-Food products are designed in Germany, produced in Asia and then sold across Europe. The strong marketing campaigns, attractive non-food promotions (leveraged on the group's European scale) and increased trade-up of the concept (Lidl has been introducing additional services in the stores, namely butcher and is studying the incorporation of a fish market as well as coffee corners) make Lidl a strong player to take into account. Lidl's improved offer is a risk mainly to Pingo Doce and DIA, while its differentiation strategy has not been focused on prices. We therefore believe that in a backdrop in which promotions are less effective, Pingo Doce and DIA should be focused more on quality rather than price to fight the Lidl approach. Intermarche and Auchan: Both competing more with Sonae due to their exposure to big boxes. We believe Auchan has been a more competitive player backed by its high focus on prices and some wholesale innovative approaches which have been allowing it to improve its pricing image over time. Still, its scale in the country, lack of profitability and limited growth possibilities should make Auchan a soft player going forward. Nevertheless, we do not expect an exit of Auchan from the market. Regarding Intermarche, this franchising model has been developed throughout the country, capitalizing on the opportunity left by the big names (Sonae, Pingo Doce) which have mainly grown in the larger cities (because of their first mover advantage) pushing Intermarche into tier 2-3 cities. The concept lies on a franchising scheme in which the owner is given a high degree of operational control and store ownership (unlike DIA in which the majority of the store goodwill is detained by the company, only outsourcing the store management). The franchising operation generally works well in local communities with the managers having a good knowledge of their catchment area. On the other hand, this is also a more difficult structure to adapt to a changing environment, which has been the case over recent years (Pingo Doce, Lidl, Sonae). The main tailwind for Intermarche operation in Portugal has been the increased competition in tier 2-3 cities. Sonae has been focusing its store openings (ex-Meu Super) in these cities while DIA has also been quite aggressive in terms of selling area expansion through franchising. We think this trend should intensify in the future which could trigger the closure of some Intermarche stores. DIA store evolution in Portugal SMM DIA: Living a difficult situation in Portugal. We believe the company is experiencing a strategic debate which alloyed to the recent moves from Pingo Doce (aggressive price promotions), Lidl (trade-up, marketing) and Sonae (rising number of proximity stores - Meu Super) have been cornering DIA into a very fragile position. RSM ROM DIA has recently replaced its management team in Portugal and some new measures should be expected in the short term. The company's strengths include: (i) a rather good price image, (ii) high margins, and (iii) scale support from DIA Spain. The negatives include, apart from increased competition in key features (price Pingo Doce; quality - Lidl and proximity - Meu Super), quality perception. Overall, the company should work on: (i) marketing; (ii) product quality perception; and (iii) strong capex refurbishment of the stores (not the small upgrade being 14 QUM QQM OMMU OMMV OMNM OMNN OMNO OMNP Source: DIA. Equity Research 4 undertaken into DIA Market III), which should also include additional store services. This should require a substantial capex effort (and lower margins) but we see this as essential to have a long term presence in a very competitive and "high quality perception" market. We therefore believe DIA will not focus its strategy on prices. Portuguese Retail 4 October 2014 Meu Super stores evolution 100 80 Finally on manufacturers, we have been getting feedback to the effect that some manufacturers have been raising prices on national brands to somewhat offset higher promotions. We assume that food retailers should pass-through this increase. 60 (3) Customers should trade-up, compensating some potentially negative effects to retailers from a possible higher weight of private labels as with lower discounts, the price gap between national brands and private labels should widen again. 20 40 gìåNN pÉéNN aÉÅNN j~êNO gìåNO pÉéNO aÉÅNO j~êNP gìåNP pÉéNP aÉÅNP j~êNQ gìåNQ 0 MAIN RISKS TO OUR OUTLOOK 1. Price competition: (i) Pingo Doce willing to be leader in Portugal, disregarding ROIC. This would be painful for the overall industry while the end gain for the company would be questionable as it would imply even lower returns. (ii) DIA to start investing on prices to regain its market share. This would possibly imply a reaction from Pingo Doce and Sonae (Lidl's strategy is mainly defined at the European level and we would not expect a major shift in its approach). (iii) Lidl's improved stance in the market to increase its market share above an "acceptable level". We think this may propel Pingo Doce to continue to fight based on price, despite the fact that Lidl has been mainly focusing on the "quality perception". The right move from Pingo Doce would be betting on differentiation/trade up of the concept rather than a new price offer. 2. A market exit. The Portuguese food retail market reached a level of consolidation that a potential exit from one of the larger players would constitute a problem, potentially generating a phase out and huge pricing pressure in the short term. JM and Sonae have a dominant position in the market which would theoretically represent a huge competition constraint in terms of a new acquisition. Who could exit? Not Lidl or Intermarche but in the case of the latter, we may witness some franchisees shutting down. We believe Auchan and DIA would be the theoretical candidates while Leclerc with a rather small presence in Portugal (20 stores, less than 1% market share), could therefore also decide to leave. In the case of Auchan, considering it is a private company, we may also consider that despite the lower returns, the operation would be maintained. DIA's management has been showing a superior track record in exiting the most problematic markets and therefore if the operation continues to head south we can not rule out a market exit. The problem in identifying the potential buyer persists. Sonae and JM would likely be prevented from a full acquisition while for Intermarche, Auchan and Lidl, DIA would not fit their strategy. Nevertheless, we do not expect this scenario of a possible exit from the market to be considered in the coming 12-18 months. Obviously, a potential exit would imply some short-term risks but the long term benefits would be sizeable. 15 Source: Sonae. Equity Research 4 Portuguese Retail Company Notes 16 4 October 2014 EQUITY RESEARCH DIA Retail CoRe Buy Portugal - a challenging market (€ 7.20 Price Target and CoRe Buy Recommendation maintained) Medium-Risk 4 The market has been changing fast in Portugal and DIA was caught off-guard. Portugal accounts for c9% of the company's sales and we estimate c10% of the recurrent EBITDA. Increased competition has been eating into the company's market share in the country (-40bps since YE11). DIA has been trying to offset this through selling area, being one of the most active players in the market but the reduced sales density has been affecting EBITDA margins which we estimate to be at c9.0% vs. 9.7% in Spain. Profitability is still quite high and for this, we think that DIA should try to revert the situation. 4 A new management is in place in Portugal and the group has the upgrade of its stores to DIA Market III in Iberia on its agenda. This encompasses a € 50k investment/store but we believe more is needed in Portugal. We have two clear market leaders in Portugal (vs. one in Spain) and the market is quite consolidated while 50% of the market is in the hands of regional retailers with less than 1% of the market in Spain. Customers are used to quality at low prices in Portugal which should force DIA to adjust. These investments may imply lower returns for DIA but ultimately, would still be accretive. 23rd October 2014 Spain DIA vs. IBEX35 vs. Eurostoxx Retail NOM f_buPR NMM bìêçëíçññ=oÉí~áä UM af^ SM lÅíJNP cÉÄJNQ gìåJNQ lÅíJNQ Source: Bloomberg. 4 The next 12-18 months should be critical for DIA in Portugal. We believe the recent decline in market share could be reverted but this should be firmly assumed by the management. Competition should remain quite strong and without a clear and strong strategy we do not rule out a possible exit of DIA in the mid-term. DIA has been showing a better track record at disposing vs. recovering problems but the departing point in Portugal is also different vs. Turkey, France and Beijing. We do not expect Portugal to be an issue to the investment case. We have maintained our YE15 Price Target at E 7.20. CoRe Buy. Stock data Price (17th Oct): 4.81 # shares (mn): 651.1 Reuters/Bloomberg: Major Shareholders: Estimates PE Adj. DIDA.MC/ DIA SM Price Target (YE15): 7.20 M. Cap (€ mn) / F. Float: 3 132 / 82% Avg. Daily Vol. [€'000]: 31 816 Blue Capital (8.9%); Baillie Gifford (8.1%); Treasury Stock (1.0%) 2011 2012 2013 2014F 2015F 2016F 2017F 32.8 19.8 16.4 12.9 12.2 11.5 11.0 11.3% 2.3% 2.7% 3.3% 3.7% 4.0% 4.4% FCFE Yield 1.4% 0.7% 2.1% -2.5% 3.8% 7.6% 6.7% FCFF Yield 8.5% 7.1% 8.6% 1.7% 6.6% 7.9% 8.3% PBV 33.1 21.5 17.1 6.6 5.1 4.1 3.5 EV/EBITDA(1) 7.1 6.2 5.7 5.6 5.4 5.1 4.8 EV/Sales(1) 0.4 0.4 0.4 0.4 0.4 0.3 0.3 Dividend yield (1) EV is fixed with current market cap and MV of remaining items. Analysts José Rito [email protected] Phone 351 22 607 3142 Bruno Bessa [email protected] Phone 351 22 607 3183 Valuation Summary Business € mn % of EV Iberia (DCF, 7.8% wacc) 3 299 60% France(1) 724 13% Emerging Markets (DCF) 1 499 27% Argentina (23.6% wacc) 141 3% Brazil (9.9% wacc) 1 298 23% China (9.0% wacc) 60 1% EV 5 522 100% Net Debt YE15 (2) 882 Fin. Investments 51 Total Equity Value 4 691 # shares (mn) 651 YE15 Price Target (E) 7.20 (1) EV of € 600mn + € 124mn NPV of tax credits; (2) Adjusted by B/S provisions. Source: BPI Equity Research. Historical Recommendation Date Recommendation 08-May-13 Buy 21-Oct-13 CoRe Buy 13-Jan-14 Buy 22-Oct-14 CoRe Buy Source: BPI Equity Research. Available on our website: www.bpiequity.bpi.pt, BPI Online, and Bloomberg at NH BPD Equity Research BPI vs. Consensus 4 Portuguese Retail 4 October 2014 Stock Momentum Company: DIA Sector: DJ Euro Stoxx Retail € Pr Price Performance Forward P/E and EV/EBITDA 22 1Y Fo rward P/E Valuation monitor 18 Relative Valuation 2014 2015 2016 BPI 5.6 5.4 5.1 Consensus 6.3 6.1 5.5 10.3 9.2 8.3 3M 14 EV/EBITDA Sector 10 YTD EV/EBITDA 6 -30% P/E BPI 12.9 12.2 11.5 Consensus 12.0 11.5 10.0 Sector 18.4 16.5 14.9 -20% -10% 0% DJ Euro Stoxx Retail €Pr DIA Market Price Rating (E) 2 Jul-11 A ug-12 Sep-13 Oct-14 Market Recommendations 8 PBV BPI 6.6 5.1 4.1 Consensus 7.8 5.8 4.6 Sector 5.4 4.6 4.1 BPI 3.3% 3.7% 4.0% Consensus 3.3% 3.6% 3.9% Sector 3.4% 3.6% 4.0% Dividend yield Price Target Consensus Neutral 29% Po sitive 53% 7 6 Price 5 Negative 18% 4 Sep-13 P&L and B\S monitor Apr-14 Oct-14 Fair Value Comparison (E) BPI estimates/Consensus 2014 2015 2016 Revenues -0.2% -9.8% -9.2% EBITDA -4.9% -5.1% -8.4% EBIT -5.7% -2.7% -5.9% Net Profit 53.9% 0.0% -12.2% Net Debt 64.0% 151.6% 193.6% Capex 57.7% 47.8% 22.2% Profitability monitor 8 7.25 7.20 CAGR 2013-16 Adj. EP S 6.49 Net P ro fit 6 4.37 EBIT 4 EB ITDA 2 Revenues EBITDA Margin BPI Consensus 7.0% 7.0% 6.8% 7.3% 6.7% 6.8% BPI 4.7% 4.7% 4.7% Consensus 5.0% 4.4% 4.5% 0 -5% P /E15 P B V15 Consensus B P I EBITDA Consensus (E mn) 15% EPS Consensus (E) FY16 BPI 4.9% 3.1% 3.0% Consensus 3.2% 2.8% 3.1% FY16 750 Net Debt/EV 0.5 850 Key leverage ratios BPI 17.4% 17.3% 14.9% Consensus 10.6% 6.9% 5.1% 650 1.5 1.4 1.2 550 FY15 FY1 5 0.9 0.5 0.4 Source: Factset, Bloomberg and BPI Equity Research. 0.4 0.3 FY14 FY14 Net Debt/EBITDA 18 10% Co nsensus 0.6 950 Net Profit margin Consensus 5% Current M arket P rice EBIT margin BPI 0% B PI Oct-11 0.2 Oct-12 Oct-13 Oct-14 Oct-11 Oct-12 Oct-13 Oct-14 Equity Research 4 Portuguese Retail 4 October 2014 DIA at a Glance 1H14 Sales Breakdown (E3.8bn) 1H14 Rec. EBITDA Breakdown (E245mn) Source: DIA. Source: DIA. LfL Performance vs. Food Retail Sales: Spain and Portugal (%) Dia's Selling Area Evolution 4.0% 30% Spain LatAm 20% 0.0% 10% Iberia P o rtugal 0% -4.0% -10% LfL -8.0% -20% 2Q12 3Q12 4Q12 1Q13 2Q13 3Q13 4Q13 1Q14 2Q14 2009 2010 2011 2012 Source: DIA and INE. Source: DIA. FMCG(1) Retail Market Share in Spain (2013) Modern Retail mkt share - Portugal (2013) (1) Fast Moving Consumer Goods. Source: Kantar. Source: Nielsen. DIA's Refinancing Needs (E mn) (1) DIA's New Openings Evolution (#) 400 300 300 200 200 2013 (2) 100 100 0 2013 0 1H15 1H16 1H19 (1) Recently refinanced with a 5y maturity. Source: DIA and BPI Equity Research. 19 >1H19 2014F Spain P o rtugal 2015F A rgentina 2016F B razil 2017F China (2) Spain excludes the acquisition of Schlecker's stores in 2012 Source: DIA and BPI Equity Research. Equity Research 4 P&L (€ mn) Revenues EBITDA EBITDA adj. EBITDA adj. mg. Depreciation & others EBIT EBIT adj. Net financial results Income tax Others Minority Interests Net Profit reported Net Profit adj. 2011 9 779 505 558 5.7% -292 213 266 -35 83 0 -5 100 128 2012 10 124 587 610 6.0% -299 288 310 -32 102 -7 -11 158 179 2013 9 844 592 641 6.5% -282 326 375 -39 95 5 -13 209 237 2014 F 2015 F 7 994 8 318 559 584 584 594 7.3% 7.1% -182 -190 377 394 402 404 -36 -33 99 105 150 0 0 0 392 256 260 263 2016 F 9 018 617 622 6.9% -196 421 426 -37 113 0 0 271 275 2017 F 9 775 648 653 6.7% -207 441 446 -34 122 0 0 285 289 2011 461 1 626 59 522 291 60 290 3 310 105 600 600 2 605 266 1 750 3 310 2012 461 1 619 81 527 311 55 350 3 405 148 553 553 2 704 427 1 709 3 405 2013 500 1 602 87 545 318 58 262 3 371 184 701 701 2 486 212 1 685 3 371 2014 F 2015 F 500 500 1 745 1 884 237 237 428 445 254 263 59 61 100 100 3 322 3 490 471 613 701 351 701 351 2 150 2 526 233 577 1 356 1 367 3 322 3 490 2016 F 500 1 956 237 491 292 63 100 3 639 758 351 351 2 530 466 1 438 3 639 2017 F 500 2 076 237 542 324 65 100 3 843 905 351 351 2 587 396 1 518 3 843 2011 505 -103 141 467 135 186 7 138 35 369 0 -58 323 576 2012 587 -2 116 472 97 196 30 150 32 75 0 -97 53 629 CAGR 13-17 F 0% 2% 0% -7% 8% 4% -4% 6% n.s. n.s. 8% 5% Balance Sheet (€ mn) Net Intangibles Net Fixed Assets Net Financials Inventories ST Receivables Other Assets Cash & Equivalents Total Assets Equity & Minorities MLT Liabilities o.w. Debt ST Liabilities o.w. Debt o.w. Payables Equity+Min. + Liabilities CAGR 13-17 F 0% 7% 29% 0% 0% 3% -21% 3% 49% -16% -16% 1% 17% -3% 3% Cashflow (€ mn) + EBITDA - Chg in Net W.C. - Income Taxes = Operating Cash Flow - Growth Capex - Replacement Capex - Net Fin. Inv. = Cash Flow after Inv. - Net Fin. Exp. - Dividends Paid +/- Equity Other =Change in Net Debt Net Debt (+)/Net Cash (-) 2013 592 -44 142 494 98 206 0 190 39 88 -3 -97 37 651 2014 F 559 171 91 297 110 216 0 -28 36 104 0 -15 183 834 2015 F 584 -5 106 482 102 227 0 153 33 115 0 0 -6 828 2016F 617 -39 115 542 30 238 0 274 37 126 0 0 -111 716 2017 F 648 -44 123 569 77 250 0 242 34 139 0 0 -70 646 2011 2012 2013 2% 4% -3% 10% 9% 5% 109% 40% 32% 679.3 679.3 651.1 0.15 0.24 0.29 0.19 0.26 0.36 0.11 0.13 0.16 47.36% 42.40% 43.43% 8.0% 9.8% 11.6% 37.7% 125.9% 124.7% 12.0% 13.1% 13.6% 1.1x 1.1x 1.1x Source: Company data and BPI Equity Research (F). 20 4 October 2014 Valuation Summary @ Market Multiples (1) Implied Business €mn EV/EBITDA Iberia France(2) 2 854 724 5.7 n.a. 928 0 10.7 n.a. 928 0 19.2 n.a. EV Net Debt YE14 (3) 4 507 888 6.5 Fin. Investments Total Equity Value 51 3 669 Emerging Markets Argentina Brazil China (Shanghai) # shares (mn) Market NAV (E) 651 5.65 (1) Average EV/Sales and EV/EBITDA; (2) EV of €600mn + €124mn NPV of tax credits; (3) Adjusted by B/S provisions. Source: BPI Equity Research. YE15 PT Sensitivity to LT EBITDA mg in Iberia 4.0% 5.0% 6.0% 7.0% 8.0% 9.0% 10.0% Source: BPI Equity Research. 4.80 5.40 6.00 6.60 7.20 7.75 8.35 DCF Sensitivity (E/share) Ch in Rf -0.5% 0.0% -0.5% 7.45 6.95 Ch in g 0.0% 7.75 7.20 0.5% 8.10 7.50 Source: BPI Equity Research. 0.5% 6.50 6.75 7.00 Market Multiples Growth, per share data and ratios Sales growth EBITDA Adj. growth EPS Adj. growth Avg. # sh (mn) Basic EPS EPS Adj. Fully diluted DPS Payout ROCE (after tax) ROE Gearing (ND/EV) Net Debt/EBITDA Portuguese Retail 2014 F 2015 F -19% 4% -9% 2% 10% 1% 651.1 651.1 0.37 0.39 0.40 0.40 0.18 0.19 42.94% 49.19% 12.6% 12.7% 119.7% 47.2% 17.4% 17.3% 1.5x 1.4x 2016F 8% 5% 4% 651.1 0.42 0.42 0.21 51.12% 12.6% 39.6% 14.9% 1.2x 2017 F 8% 5% 5% 651.1 0.44 0.44 0.23 53.48% 12.3% 34.3% 13.5% 1.0x ROIC DIA Carrefour Ahold Colruyt Axfood 15F(1) 18% 15% 17% 21% 18% PE15 EPS PEG PE15 14-16 14-16 12.2 6% 4.5 12.9 12.0 14.6 17.6 9% 9% 4% 4% 3.2 2.8 9.2 6.9 Peer Sample 18% 14.3 6% 5.5 (1) Pre-Tax ROIC with (8x) capitalised rentals. Source: BPI Equity Research (DIA) and Factset. EQUITY RESEARCH Jeronimo Martins Retail Neutral A strong player in Portugal Medium-Risk (Price Target cut from € 10.30 to € 9.80; Neutral Recommendation maintained) 23rd October 2014 4 JM's banner in Portugal, Pingo Doce, has been one of the most dynamic retailers in Portugal. It has made two deep strategic changes and proved to be right. The first was in late 2000 when it decided to move from a high-end/margin retailer to an every-day low price operation. With this move, JM was able to substantially increase its market share, obviously at the expense of margins, but total EBITDA increased and ROIC improved as the negative WK was fuelled by the top line growth. The second reshape was operated in 2012 with the introduction of promotions. The trade down of the Pingo Doce concept allowed the company to protect against hard-discounters. 4 What's next? We think JM was victim of its own success in Portugal and logistics lagged behind, particularly with the "in&out" promotions. JM has been investing in 3 new DCs (1 already in operation), from a total of 7, which should better prepare the company for this new reality. We therefore expect margins to evolve positively in coming years in Portugal and this should also allow JM to remain one of the most competitive players in the market. Portugal Jeronimo Martins vs PSI20 vs. Eurostoxx Retail NRM mpfOM NOR bìêçëíçññ= oÉí~áä NMM TR gj RM lÅíJNP cÉÄJNQ gìåJNQ lÅíJNQ Source: Bloomberg. 4 Portugal weights low in the IC. JM is a story of execution in Poland. The country accounts for 82% of our target EV and JM's share price should be ruled by what unfolds in Poland. JM has been an underperformer (-40% YTD) with the share price reflecting the difficulties from the company in maintaining LfL on positive ground and margins flat in Poland. JM should present a new business strategy for Poland in its investor day (13th Nov) which should encompass a new format to allow it to continue expanding in the urban areas (less affordable for a harddiscount concept). We have excluded Hebe from our valuation (€ 0.30/sh) and applied a 75% discount to Colombia (€ 0.20/sh) due to visibility concerns, setting our YE15 Price Target at E 9.80. NEUTRAL. Stock data Price (17h Oct.): 8.38 # shares (mn): 629.3 Reuters/Bloomberg: JMT.LS/JMT PL Major Shareholders: Estimates PE Adj. Price Target (YE15): M. Cap (€ mn) / F. Float: 9.80 5 273 / 39% Avg. Daily Vol. [€'000]: 9 663 Soares dos Santos Family (56.1%); Heerema (5.0%) 2011 2012 2013 2014F 2015F 2016F 2017F 15.0 14.0 13.7 15.4 15.1 14.8 13.4 Dividend yield 0.0% 6.1% 3.5% 3.6% 3.5% 3.4% 3.4% FCFE Yield 3.9% 2.5% 1.8% 0.6% 1.2% 2.9% 2.5% FCFF Yield 5.4% 5.4% 5.6% 6.0% 6.1% 6.4% 6.9% PBV 4.7 4.4 3.8 3.4 3.1 2.8 2.5 EV/EBITDA(1) 9.1 8.6 8.4 8.7 8.4 8.1 7.5 EV/Sales(1) 0.7 0.6 0.6 0.5 0.5 0.5 0.4 (1) EV is fixed with current market cap and MV of remaining items. Analysts Jose Rito [email protected] Phone 351 22 607 3142 Bruno Bessa [email protected] Phone 351 22 607 3183 Sum of Parts (E mn) EV % of Business Attrib. EV Portugal 797 12% Retail (DCF) 546 8% Cash & Carry (DCF) 251 4% Poland (DCF) 5 530 82% Hebe 0 0% Colombia (DCF) (1) 181 3% Manufacturing & JMD (2) 226 3% Non core assets (3) 49 1% Total EV 6 782 100% Net debt YE15 (4) 609 Total Equity Value 6 173 # shares mn (adj) 628 YE15 Price Target (E) 9.80 (1) 75% execution risk; (2) 13.3x PE14; (3) BCP shares, real estate and others; (4) includes pension fund liabilities. Source: BPI Equity Research. Historical Recommendation Date Recommendation 08-Apr-13 CoRe Buy 27-Sep-13 Buy 30-Jul-14 Neutral Source: BPI Equity Research. Available on our website: www.bpiequity.bpi.pt, BPI Online, and Bloomberg at NH BPD Equity Research BPI vs. Consensus 4 Portuguese Retail October 2014 4 Stock Momentum Company: Jeronimo Martins Sector: DJ Euro Stoxx Retail € Pr Price Performance Forward P/E and EV/EBITDA 30 25 1Y Valuation monitor Forward P /E 20 Relative Valuation 2014 2015 2016 3M EV/EBITDA BPI 8.7 8.4 8.1 Consensus 7.5 7.0 6.4 10.1 9.0 8.1 BPI 15.4 15.1 14.8 Consensus 14.9 13.6 12.1 Sector 18.0 16.1 14.6 3.4 3.1 2.8 Sector 10 YTD -60% -40% -20% DJ Euro Sto xx Retail €P r Jeronimo M artins Consensus 3.4 3.0 2.6 17 Sector 5.3 4.6 4.0 15 0 0% Jan-07 Market Price Rating (E) 19 BPI EV/EBITDA 5 P/E PBV 15 A ug-09 M ar-12 Oct-14 Market Recommendations Price Target Co nsensus Neutral 36% Dividend yield Po sitive 43% P rice BPI 3.6% 3.5% 3.4% Consensus 3.6% 3.5% 3.7% Sector 3.5% 3.7% 4.1% 13 11 Negative 21% 9 7 Sep-13 Jan-14 A pr-14 Jul-14 Oct-14 P&L and B/S monitor Fair Value Comparison (E) BPI estimates/Consensus Revenues EBITDA EBIT Net Profit Net Debt Profitability monitor EBITDA Margin BPI Consensus EBIT margin BPI Consensus Net Profit margin BPI Consensus Key leverage ratios Net Debt/EV BPI Consensus Net Debt/EBITDA BPI Consensus 2014 2015 2016 -0.7% -2.2% -4.2% -2.6% 10.1% -1.3% -5.4% -9.5% -9.6% 26.0% -2.3% -9.7% -15.3% -17.1% 22.3% 5.9% 6.0% 5.7% 5.9% 5.6% 6.0% A dj. EP S 12.28 11.00 9.80 8.92 Net Pro fit EB IT 8 EB ITDA Revenues 0 P/E15 P B V15 Co ns. -5% BP I 3.5% 3.8% 3.4% 3.9% 2.7% 2.8% 2.6% 2.8% 2.5% 2.9% EBITDA Consensus (Emn) 0% BPI Current M arket P rice 3.7% 3.9% 5% 7.3% 7.6% 8.5% 7.7% 7.4% 6.8% 0.6 0.6 0.7 0.5 0.6 0.4 10% Co nsensus EPS Consensus (E) 1.3 1400 FY16 1.1 1200 FY15 Source: Factset, Bloomberg and BPI Equity Research. 22 16 CAGR 2013-16 FY16 0.9 1000 FY14 FY14 800 600 May-12 Mar-13 Dec-13 FY15 0.7 Oct-14 0.5 May-12 Mar-13 Dec-13 Oct-14 Equity Research 4 Portuguese Retail 4 October 2014 Jeronimo Martins at a Glance 1H14 Sales Breakdown (€ 6.1bn) 1H14 EBITDA Breakdown (€ 341mn) 400 - 36 95 300 200 341 282 100 0 B iedro nka Retail Po rtugal Others To tal Source: JM. Source: JM. LfL Performance vs. Food Sales: Poland (%) LfL Performance vs. Food Sales: Portugal (%) 26 12.0 21 JM JM 16 6.0 11 6 0.0 Foo d sales 1 Foo d sales -4 -6.0 2Q09 2Q10 2Q11 2Q12 2Q13 2Q14 2Q09 Source: JM, BPI Equity Research, Polish Central Statistical Office. 2Q10 2Q11 2Q12 2Q13 2Q14 Source: JM, BPI Equity Research, INE. Modern Retailers mkt share - Portugal (2013) Retail market share - Poland (2013) Source: Nielsen. Source: JM and BPI Equity Research. JM Share price vs. €/PLN Biedronka's new openings evolution Eur/P ln Eur 400 5,000 4.6 17 JM 4.4 4,000 300 15 3,000 200 13 4.2 Eur/P LN 11 4.0 9 3.8 Oct-12 7 Apr-13 Source: Bloomberg. 23 Oct-13 Apr-14 Oct-14 100 252 268 290 2,000 250 150 150 150 150 0 1,000 0 2012 2013 2014F 2015F 2016F New Openings Source: JM and BPI Equity Research. 2017F 2018F Total Sto res 2019F Equity Research 4 P&L (€ mn) Revenues EBITDA EBITDA adj. EBITDA adj. mg. Depreciation&others EBIT EBIT adj. Net financial results Income tax Others Minority Interests Net Profit reported Net Profit adj. 2011 9 838 721 721 7.3% 208 512 512 -30 111 -14 17 340 340 2012 2013 2014 F 2015 F 2016 F 2017 F 10 683 11 829 12 677 13 629 14 516 15 289 740 777 749 777 806 872 740 777 749 777 806 872 6.9% 6.6% 5.9% 5.7% 5.6% 5.7% 221 249 274 299 314 335 518 528 475 478 492 537 518 528 475 478 492 537 -17 -20 -19 -19 -18 -14 116 111 100 96 100 110 -19 -4 0 0 0 0 6 10 12 14 18 19 360 382 343 348 357 394 360 382 343 348 357 394 CAGR 13-17 F 7% 3% 3% 8% 0% 0% -9% 0% n.s. 17% 1% 1% Portuguese Retail 4 October 2014 DCF Assumptions (Poland Retail) Re 9.6% Rf 4.0% Beta Equity Mkt Premium Rd 0.9 6.0% 5.5% Tax rate 19.0% D/EV 20.0% WACC 8.6% g Source: BPI Equity Research. 2.0% Balance Sheet (€ mn) Net Intangibles Net Fixed Assets Net Financials Inventories ST Receivables Other Assets Cash & Equivalents Total Assets Equity & Minorities MLT Liabilities o.w. Debt ST Liabilities o.w. Debt o.w. Payables Equity+Min. + Liabilities 2011 831 2 301 59 388 170 202 530 4 481 1 422 795 394 2 265 359 1 726 4 481 2012 794 2 572 128 474 175 254 375 4 772 1 502 957 582 2 313 112 2 038 4 772 2011 721 -78 88 711 126 158 13 415 30 0 0 -34 -351 223 2012 740 -102 118 724 248 212 91 174 17 323 0 60 107 319 2013 806 2 783 130 575 169 264 372 5 099 1 649 726 372 2 724 340 2 193 5 099 2014 F 2015 F 803 800 3 208 3 577 130 130 605 652 174 180 266 275 100 100 5 286 5 713 1 802 1 967 872 835 500 450 2 612 2 911 79 205 2 354 2 512 5 286 5 713 2016 F 797 3 792 130 695 185 284 100 5 983 2 150 747 350 3 086 224 2 654 5 983 2017 F 795 4 077 130 731 190 292 100 6 314 2 367 758 350 3 189 177 2 792 6 314 CAGR 13-17 F 0% 10% 0% 6% 3% 3% -28% 5% 9% 1% -2% 4% -15% 6% 5% Sensitivity Analysis to EBITDA mg in Poland (1) 4.7% 5.70 4.9% 6.10 6.1% 8.70 6.6% 9.80 7.1% 10.90 (1) Average EBITDA mg in 2014-20. Source: BPI Equity Research. Cashflow (€ mn) + EBITDA - Chg in Net W.C. - Income Taxes = Operating Cash Flow - Growth Capex - Replacement Capex - Net Fin. Inv. = Cash Flow after Inv. - Net Fin. Exp. - Dividends Paid +/- Equity Other =Change in Net Debt Net Debt (+)/Net Cash (-) 2013 777 -63 105 735 328 182 -31 256 20 186 0 -72 22 341 2014 F 749 -121 91 779 515 182 0 83 19 192 0 -10 138 479 2015 F 777 -114 86 805 460 204 0 141 19 185 0 -12 76 555 2016F 806 -102 90 818 345 182 0 291 18 178 0 -14 -81 474 2017 F 872 -104 102 874 419 199 0 257 14 178 0 -18 -47 427 2013 9% 5% 6% 629.3 0.61 0.61 0.31 50.2% 14.9% 29.5% 18.9% 0.4x 2014 F 7% -4% -10% 629.3 0.55 0.55 0.29 54.0% 12.6% 23.5% 26.6% 0.6x 2015 F 8% 4% 1% 629.3 0.55 0.55 0.28 51.0% 11.7% 21.6% 30.8% 0.7x 2016F 7% 4% 2% 629.3 0.57 0.57 0.28 50.0% 11.3% 20.0% 26.3% 0.6x 2017 F 5% 8% 11% 629.3 0.63 0.63 0.31 50.0% 11.6% 19.9% 23.7% 0.5x Growth, per share data and ratios Sales growth EBITDA Adj. growth EPS Adj. growth Avg. # sh (mn) Basic EPS EPS Adj. Fully diluted DPS Payout ROCE (after tax) ROE Gearing (ND/EV) Net Debt/EBITDA 2011 13% 16% 21% 629.3 0.56 0.56 0.51 95.1% 15.9% 30.4% 12.4% 0.3x 2012 11% 3% 6% 629.3 0.60 0.60 0.30 51.5% 15.8% 29.7% 17.7% 0.4x Source: Company data and BPI Equity Research (F). 24 Sensitivity Analysis to LfL in Poland (1) -0.7% 7.80 0.7% 9.00 1.7% 9.80 2.7% 11.10 3.7% (1) Average LfL in 2014-20 Source: BPI Equity Research. 11.70 EQUITY RESEARCH Sonae Retail / Holding Food master in Portugal CoRe Buy (€ 1.75 Price Target and CoRe Buy Recommendation maintained) High-Risk 4 Sonae (SON) is highly leveraged on the food retail business which accounts for 70% of its sales and represents the bulk of the company's CF. SON has been showing throughout the years that it remains one of the most competitive players in the food retail market both in terms of innovation (loyalty card, online), efficiency (logistics, Kaisen) and shopping experience (recurrently high maintenance capex). This has allowed the company to differentiate itself from the competition, improve margins (being a reference in the industry: EBITDAR margins close to 10%) while at the same time maintain a strong price position. 4 SON has performed incredibly well in the difficult years (2011-2013) with sales increasing by 3% and margins by 60bps. The potential for further restructuring gains is now limited and therefore short term margins should remain constrained by the promotion intensity/deflation in the market. Still, margins remain stellar and absolute EBITDA should remain almost flat in FY14. Mid-term outlook is positive for the industry and we therefore expect SON to continue leveraging on its leadership position. 23rd October 2014 Portugal Sonae vs. PSI20 vs. Eurostoxx Retail NSM plk NPM NMM bìêçëíçññ=oÉí~áä mpfOM TM 4 Food is already top-notch, upside is elsewhere. Food retail is one of the key components of our target NAV (35%) but the EPS and valuation drivers lie on its more discretionary formats (specialized retail, shopping malls) and the telecoms unit. Overall, we expect EPS to follow a 12% CAGR14-17F and underlying average FCFE to reach 11% until 2017. We have maintained our YE15 Price Target at E 1.75. Real estate yields, delivery on NOS synergies and Non-Food recovery remain the triggers for the stock. CoRe Buy. lÅíJNP cÉÄJNQ Valuation Summary Business Stake Retail (DCF, Yields) 100% 3 185 69% SNC (NAV) Price (17th Oct): # shares (mn): Reuters/Bloomberg: 0.97 2 000 SON.LS / SON PL Price Target (YE15): M. Cap (€ mn) / F. Float: Avg. Daily Vol. [€'000]: 1.75 1 932 / 28% 4 522 Azevedo's Family (52.6%); Banco BPI (9.4%)(2); Major Shareholders: Bestinver (4.9%); Fundação Berardo (2.5%); Norges Bank (2.3%) Estimates 2011 2012 2013 2014F 2015F PE Adj. 13.2 46.6 n.s. 10.5 8.7 Dividend yield 3.4% 3.4% 3.4% 3.6% 3.6% FCFE Yield 6.2% 10.1% 34.9% 2.6% 10.7% FCFF Yield 13.7% 12.7% 18.9% 10.7% 12.0% PBV 1.4 1.5 1.2 1.2 1.1 EV/EBITDA(1) 3.6 3.6 5.7 5.3 4.9 EV/Sales(1) 0.4 0.4 0.4 0.4 0.4 (1) EV is fixed with current market cap and MV of remaining items. (2) 6.6% through a cash settled Equity Swap. 2016F 8.4 3.6% 12.0% 12.5% 1.0 4.6 0.4 lÅíJNQ Source: Bloomberg. Sierra (NAV Forecast) Stock data gìåJNQ (1) € mn %NAV 50% 627 13% 88% 775 17% Inv. Management (BV) 100% TOTAL NAV Net debt YE15 56 1% 4 643 750 TOTAL Equity 3 892 # shares (mn) 2 000 2017F YE15 Fair Value (E) 1.95 7.9 3.6% 13.7% 12.7% 0.9 4.4 0.4 Holding Discount 10% YE15 Price Target (E) 1.75 (1) Cash + 27.14% of NOS @ MV + SSI ( € 101mn). Source: BPI Equity Research. Historical Recommendation Date 11-Jun-13 Recommendation CoRe Buy Source: BPI Equity Research. Analysts José Rito [email protected] Phone 351 22 607 3142 Bruno Bessa [email protected] Phone 351 22 607 3183 Available on our website: www.bpi.pt/equity, BPI Online and Bloomberg, at NH BPD. Equity Research 4 Portuguese Retail 4 October 2014 Stock Momentum BPI vs. Consensus Company: Sonae Sector: DJ Euro Stoxx Retail € Pr Price Performance Forward P/E and EV/EBITDA 30 1Y Forward P /E 25 Valuation monitor Relative Valuation 2014 2015 2016 BPI 5.3 4.9 4.6 Consensus 5.6 5.2 4.8 10.1 9.0 8.1 20 3M EV/EBITDA 15 Sector 10 YTD 5 P/E -20% BPI 10.5 8.7 8.4 Consensus 13.8 11.7 8.4 Sector 18.0 16.1 14.6 PBV -15% -10% -5% DJ Euro Sto xx Retail €P r Sonae EV/EB ITDA 0% Market Price Rating (E) 0 Jan-07 Dec-10 Oct-14 Market Recommendations 1.5 BPI 1.2 1.1 1.0 Consensus 1.2 1.1 1.0 Sector 5.3 4.6 4.0 BPI 3.6% 3.6% 3.6% Consensus 3.6% 3.6% 3.6% Sector 3.5% 3.7% 4.1% P rice Target Consensus 1.3 P o sitive 75% Neutral 25% Price Dividend yield 1.1 0.9 0.7 Sep-13 P&L and B\S monitor Jan-14 Jun-14 Oct-14 Fair Value Comparison (E) BPI estimates/Consensus Revenues EBITDA EBIT Net Profit Net Debt 2014 0.0% 2015 0.6% 2016 0.5% 5.1% 3.4% 30.9% -0.9% 4.9% 5.7% 21.7% -5.5% 4.2% 3.8% 2.0% -4.0% 5 Net Pro fit 4.17 4 EB IT 3 2 1.79 1.75 1 BPI 8.1% 8.5% 8.8% Consensus 7.8% 8.4% 9.0% Revenues 0 BPI 4.5% 5.0% 5.4% 4.3% 4.8% 5.5% P B V15 C o ns ens us B P I -20% -10% C urrent M ark et P ric e BP I P /E15 EBIT margin Consensus EBITDA Consensus (Emn) BPI 3.7% 4.3% 4.4% Consensus 2.8% 3.7% 4.5% Key leverage ratios Net Debt/EV 57.4% 57.0% 55.3% Consensus 57.9% 60.4% 57.6% EPS Consensus (E) 0.1 700 500 FY16 FY15 0.1 FY14 FY14 3.0 3.2 2.5 2.8 2.0 2.2 Source: Factset, Bloomberg and BPI Equity Research. 26 20% FY16 Net Debt/EBITDA Consensus 10% Co nsensus FY15 BPI BPI 0% 0.2 900 Net Profit margin EB ITDA 1.40 Profitability monitor EBITDA Margin CAGR 2013-16 300 Apr-13 Jan-14 Oct-14 0.0 Apr-13 Oct-13 Apr-14 Oct-14 Equity Research 4 Portuguese Retail October 2014 4 Sonae at a Glance 1H14 Sales Breakdown (E 2.3bn) 1H14 Rec. EBITDA Breakdown (E 154mn) OMM R RT NMM NRQ JN NMM JT `çåëçäáÇ~íÉÇ bäáãK=^åÇ ^ÇàìëíK fåîÉëíãÉåí j~å~ÖÉãÉåí pçå~É=om pçå~É=j` pçå~É=po M Source: Sonae. Source: Sonae. LfL Performance vs. Food Sales: Portugal (%) LfL Performance vs. Non-food Sales: Portugal (%) 7.0 12.0 So nae So nae 5.0 7.0 3.0 2.0 1.0 -3.0 -1.0 -8.0 -3.0 -13.0 N o n-fo o d Sales F o o d Sales -18.0 -5.0 2Q09 2Q10 2Q11 2Q12 2Q13 2Q09 2Q14 2Q10 2Q11 2Q12 2Q13 Source: Sonae and INE. Source: Sonae and INE. Food Retail Selling Area Breakdown in 1H14 (584k sqm) Non-Food Retail Selling Area Breakdown in 1H14 (399k sqm) Source: Sonae. Source: Sonae. Retail mkt share - Portugal (2013) Sonae's Refinancing Needs (E mn) (1) 1200 60% 1000 50% 800 40% 600 30% 400 20% 200 10% 0 0% 2014 (1) (2) 2015 (1) (2) 2016 2017 Refinanc ing needs Source: Nielsen. 27 2Q14 2018 >2019 % (1) includes commercial paper; (2) already refinanced Source: Sonae and BPI Equity Research. Equity Research 4 P&L (€ mn) Revenues EBITDA EBITDA adj. EBITDA adj. mg. Depreciation & others EBIT EBIT adj. Net financial results Income tax Others Minority Interests Net Profit reported Net Profit adj. 2011 5 541 602 602 10.9% 368 235 235 -84 24 0 23 104 104 2012 5 379 599 599 11.1% 366 232 232 -119 25 -17 39 33 33 2013 4 821 376 378 7.8% 187 188 190 -10 30 315 145 319 112 2011 1 240 2 672 575 651 493 260 426 6 317 1 700 2 166 1 791 2 451 600 1 313 6 317 2012 1 221 2 603 516 538 505 274 378 6 035 1 669 2 029 1 687 2 338 526 1 282 6 035 2013 814 1 827 1 379 589 346 155 366 5 477 1 908 1 588 1 363 1 980 230 1 218 5 477 2011 602 33 25 544 158 225 -44 204 84 66 4 -5 -54 1 931 2012 599 1 9 588 15 230 -42 384 119 66 4 -74 -129 1 802 2014 F 2015 F 4 967 5 123 405 437 405 437 8.1% 8.5% 183 183 222 254 222 254 -7 18 27 45 0 0 3 4 185 222 185 222 2016 F 5 263 466 466 8.8% 183 282 282 16 63 0 5 230 230 2017 F 5 369 485 485 9.0% 183 302 302 33 84 0 6 245 245 CAGR 13-17 F 3% 7% 6% 4% -1% 13% 12% n.s. 30% n.s. -55% -6% 22% 2014 F 780 1 833 1 429 632 351 156 200 5 380 2 026 1 370 1 263 1 983 183 1 259 5 380 2016 F 713 1 854 1 533 684 367 157 200 5 509 2 348 1 220 1 113 1 941 34 1 334 5 509 2017 F 681 1 859 1 573 698 375 158 361 5 705 2 529 1 230 1 113 1 946 0 1 361 5 705 CAGR 13-17 F -4% 0% 3% 4% 2% 0% 0% 1% 7% -6% -5% 0% -100% 3% 1% Portuguese Retail 4 October 2014 Real Estate Yields Sensitivity Analysis ∆ in Retail Real Sierra Sonae yields vs. Estate EV BPI (bps) (€mn) (€/sh) (€/sh) -100 1 777 49.73 1.95 -50 1 644 43.76 1.84 1 529 38.54 1.75 50 1 428 33.94 1.67 100 1 339 29.85 1.60 Base Case NAV PT Source: BPI Equity Research. Balance Sheet (€ mn) Net Intangibles Net Fixed Assets Net Financials Inventories ST Receivables Other Assets Cash & Equivalents Total Assets Equity & Minorities MLT Liabilities o.w. Debt ST Liabilities o.w. Debt o.w. Payables Equity+Min. + Liabilities 2015 F 746 1 845 1 488 662 359 157 200 5 456 2 183 1 220 1 113 2 054 197 1 298 5 456 2013 376 -167 31 511 8 128 548 -173 10 66 1 857 -609 1 214 2014 F 405 -1 27 379 7 148 0 175 7 70 0 -168 20 1 234 2015 F 437 -19 47 409 5 156 0 188 -18 70 0 -59 -136 1 097 2016F 466 -22 65 422 0 159 0 217 -16 70 0 -46 -163 934 2017 F 485 -19 87 418 0 156 0 222 -33 70 0 -30 -195 739 Growth, per share data and ratios Sales growth EBITDA Adj. growth EPS Adj. growth Avg. # sh (mn) Basic EPS EPS Adj. Fully diluted DPS Payout ROCE (after tax) ROE Gearing (ND/EV) Net Debt/EBITDA 2011 2012 -6% -3% -19% -1% -38% -69% 2000.0 2000.0 0.05 0.02 0.05 0.02 0.03 0.03 63.6% 203.1% 6.3% 5.5% 7.7% 2.4% 63.8% 64.8% 3.2x 3.0x 2013 n.s. n.s. 244% 2000.0 0.01 0.01 0.03 21.8% 9.8% 22.1% 57.7% 3.2x Source: Company data and BPI Equity Research (F). 28 Re 2014 F 3% 8% 65% 2000.0 0.09 0.09 0.03 37.7% 10.8% 11.4% 47.6% 3.0x 2015 F 3% 8% 20% 2000.0 0.11 0.11 0.03 31.3% 12.0% 12.7% 42.1% 2.5x 2016F 3% 7% 3% 2000.0 0.12 0.12 0.03 30.2% 12.9% 12.0% 37.4% 2.0x 2017 F 2% 4% 6% 2000.0 0.12 0.12 0.03 28.4% 13.5% 11.8% 34.5% 1.5x 10.4% Rf 3.25% CRP 1.15% Beta Equity Market Premium Rd 1.0 6.0% 6.0% Tax Rate 27.5% D/EV 30.0% WACC Cashflow (€ mn) + EBITDA - Chg in Net W.C. - Income Taxes = Operating Cash Flow - Growth Capex - Replacement Capex - Net Fin. Inv. = Cash Flow after Inv. - Net Fin. Exp. - Dividends Paid +/- Equity Other =Change in Net Debt Net Debt (+)/Net Cash (-) DCF Assumptions (Food Retail) g Source: BPI Equity Research. 8.6% 1.0% Implied Retail multiples @ Mkt Prices SON's MK (@ €0.97) 1 932 Sierra (@ NAV) 546 SNC's MK NAV (@ €2.54) 686 Invest. Management (@BV) 56 Retail Market Value (• mn) 645 Implied Retail PE14 F 5.9 Current MK 1 932 Adj. Net Debt (1) 1 413 Market Value Financial Stakes 1 231 Adjusted EV14 2 113 EV/EBITDA14 F 5.2 (1) Deducting the cash from SNC. Source: Bloomberg and BPI Equity Research. BPI This research report is only for private circulation and only partial reproduction is allowed, subject to mentioning the source. This research report is based on information obtained from sources which we believe to be credible and reliable, but is not guaranteed as to accuracy or completeness. This research report does not have regard to specific investment objectives, financial situation and the particular needs of any specific person who may receive it. Investors should seek financial advice regarding the appropriateness of investing in any securities or investment strategies discussed or recommended in this research report and should understand that the statements regarding future prospects may not be realized. Unless otherwise stated, all views (including estimates, forecasts, assumptions or perspectives) herein contained are solely expression of BPI's Equity Research department and are subject to change without notice. Recommendations and opinions expressed are our current opinions as of the date referred on this research report and they may change in the period of time between the dates on which the said opinion or recommendation were formulated and made public. Current recommendations or opinions are subject to change as they depend on the evolution of the company and subsequent alterations to our estimates, forecasts, assumptions, perspectives or valuation method used. The valuation models are systematically reviewed and validated, particularly with regard to the method of valuation and assumptions used. Investors should also note that income from such securities, if any, may fluctuate and that each security's price or value may rise or fall. Accordingly, investors may receive back less than initially invested. There are no pre-established policies regarding frequency, update or change in recommendations issued by BPI Equity Research. The same applies to our coverage policy. Past performance is not a guarantee for future performance. BPI Group accepts no liability of any type for any indirect or direct loss arising from the use of this research report. For further information concerning BPI Research recommendations and valuations, please visit www.bpi.pt/equity. This research report did not have any specific recipient. The company subject of the recommendation was unaware of the recommendation or did not validate the assumptions used, before its public disclosure. Each Research Analyst responsible for the content of this research report certifies that, with respect to each security or issuer covered in this report: (1) all of the views expressed accurately reflect his/her personal views about those securities/issuers; and (2) no part of his/her compensation was, is, or will be, directly or indirectly, related to the specific recommendations or views expressed by that research analyst in the research report. There are no conflicts of interests between BPI or its Analysts and the issuer covered, except when mentioned in the Report. The Research Analysts do not hold any shares representing the capital of the companies of which they are responsible for compiling the Research Report, except when mentioned in the Report. BPI Analysts do not participate in meetings to prepare BPI's involvement in placing or assisting in public offers of securities issued by the company that is the subject of the recommendation, except when disclosed in the research report. BPI has compiled policies and procedures applicable to the investment recommendations activity. Such document is available for consultation on request. In November 2007, Banco BPI has celebrated an "Equity Swap" contract with Sonae Investments with strictly financial settlements (Cash Settled Share Swap Transaction), to cover the inherent risk in the acquisition of 6.64% of Sonae's share capital, at a price of €2.06 per share. In this contract, the periodic repercussion over Sonae Investments of the amounts corresponding to Sonae share price changes relative to the above-mentioned price was agreed as well as the amounts equivalent to the proceeds to be received by Banco BPI under the exercise of rights inherent to these shares. The contract had a maximum maturity of 3 years. In October 2010, the maximum maturity of this "Equity Swap" (covering at such date the inherent risk in respect of 6.52% of Sonae's share capital) was extended up to 3 years. In November 2013, the maximum maturity of this "Equity Swap"(covering at such date the inherent risk in respect of 6.13% of Sonae's share capital) was extended up to 12 Months, until November 2014. In February 2008 BPI entered into a liquidity provider agreement with Euronext Lisbon for the Banco Popular Español shares. Such agreement ended last October 2013. Banco BPI and/or Banco Português de Investimento participate or have participated, as a syndicate member and/or assisting the issuer, in the share offerings of CTT, Espirito Santo Saúde, and Sonaecom, and in the bonds offerings of Brisa, EDP, Portugal Telecom, Sonae Investimentos, REN, Semapa and ZON Optimus. BPI Group may provide corporate finance and other investment banking services to the companies referred to in this report. Amongst the companies covered by BPI Equity Research, BPI Group has qualified stakes in Ibersol, Impresa, ZON Optimus, Semapa and Sonae SGPS. BPI Group, members of the board, or BPI Group employees, may hold a position or any other financial interest in issuer's covered by BPI Equity Research, subject to change, which shall be disclosed when relevant for assessing the objectivity of the recommendation. BPI's activity is supervised by both Banco de Portugal (the Portuguese Central Bank) and by the CMVM (Stock Exchange Regulator). INVESTMENT R ATINGS AND R ISK CLASSIFICATION (TOTAL RETURN IN 12-18 MONTHS ): Buy/CoRe Buy Neutral Reduce Sell Low Risk >15% >5% and < 15% >-10% and < 5% < -10% Medium Risk >20% >10% and <20% >-10% and < 10% < -10% High Risk >30% >15% and < 30% >-10% and < 15% < -10% These investment ratings are not strict and should be taken as a general rule. INVESTMENT R ATINGS STATISTICS As of 30th September BPI Equity Research's investment ratings were distributed as follows: CoRe Buy 11% Buy 27% Neutral 38% Reduce 15% Sell/Accept Bid 4% Under Revision/Restricted 3% Total 100% BANCO PORTUGUÊS DE INVESTIMENTO, S.A. Oporto Office Madrid Office Paris Office Cape Town Office Rua Tenente Valadim, 284 4100-476 Porto Pº de la Castellana, 40-bis-3ª 28046 Madrid 31, Avenue de L'Opéra 75001 Paris Phone: (351) 22 607 3100 Telefax: (351) 22 606 4183 Phone: (34) 91 328 9800 Telefax: (34) 91 328 9870 Phone: (33) 1 4450 3325 20th Floor, Metropolitan Life Centre, 7 Walter Sisulu Avenue, Foreshore, Cape Town, 8001 - South Africa Phone: (27) 21 410 9000