our Company Profile

EMPOWERING YOUNG
ADULTS TO MAKE SAFE AND
RESPONSIBLE DECISIONS
WHEN CONSUMING ALCOHOL
AND DRUGS.
ABOUT
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WHAT?
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WHY?
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OUR TRAINING PROGRAMS
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CASE STUDY
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PAST EVENTS
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OUR DIRECTORS
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EVENT PACKAGES
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EVENT FORMATS
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UNIVERSITY SOLUTIONS
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NIGHTCLUBS & BARS
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BMF ONLINE
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TESTIMONIALS
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SPONSORSHIPS
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ABOUT
“Blow me first” (BMF) may sound like a provocative turn of phrase,
but at the heart of this phrase lies an organisation’s commitment to
starting a conversation with young adults about making smart choices
when it comes to the consumption of alcohol and drugs.
Since 2009, BMF has been exploring innovative and practical solutions
to ensure peoples safety and wellbeing at events and parties, where
excessive alcohol and drug consumption has become the norm.
Recent studies indicate that 2 out of every 5 Australians will drink at
dangerous levels at least once per year and 36% of Australians are
drinking “to get drunk”. Hazardous and harmful binge drinking costs
society over $15.3 billion per year split between:
Costs of criminal justice (21%)
Costs to the health system (12%)
Productivity losses for businesses (42%)
Cost of drink-driving induced accidents (26%)
BMF aims to promote safe social environments, by empowering people
to know their level of intoxication and to make responsible decisions
based on this information. By starting a friendly conversation with
young adults in a positive context about the effects of alcohol, drugs
and dangers of associated behaviours, we empower them to:
Drink responsibly
Understand the effects of alcohol and drugs to them
Avoid drink- & drug driving
Avoid violent behaviour
Establish healthier drinking habits
Encourage their peers to drink responsibly
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WHAT?
WHY?
BMF is an alcohol & drug education and testing service aimed at
empowering young people to make safe and responsible decisions.
At BMF, we believe that every time we engage with young adults at
venues and events and facilitate a breath test or drug test, an important
conversation about responsible consumption takes place.
Our service aims to reach all people and inform them of their blood
alcohol content or whether the drugs they have consumed can still
impair their ability to make dangerous decisions such as drink & drug
driving, or other anti-social harmful behaviours.
This conversation stays with them and has a “ripple effect” that
encourages self-awareness of consumption levels and safer
behaviours associated with drinking and drug taking.
Our breathalyser units are of the highest quality and are provided to us
by Draeger, who proudly sponsor our hardware for both commercial and
personal use. These units are also used by law enforcement globally
and they are calibrated regularly to ensure accuracy in readings and
maintenance of equipment.
BMF has developed a strong presence at popular venues, festivals,
and events. Our clients recognise the importance of ensuring safe and
responsible service of alcohol. They choose to partner with BMF to
ensure that patrons are empowered to drink responsibly and make
safe choices when drinking.
Our drug testing kits are also of the highest quality. To ensure testing
remains relevant and accurate. BMF provide saliva screening, hair
follicle testing and urine testing options to ensure drug detection is
available for all environments and guidelines.
Venue and event management can be reassured that they are providing
an “alcohol safe environment” for their patrons to revel in. They are
taking the necessary steps to encourage responsible drinking and
associated behaviour and they are providing outstanding value and
care to patrons by encouraging a safe, positive social experience that
ends with a safe journey home.
BMF has a duty of care with every test facilitated, whether positive
or negative or a very low reading to always instruct the person being
tested not to drive. This ensures that every test remains a guide only
and cannot be used to reference any occurrence post being tested.
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OUR TRAINING
PROGRAMS
BMF teamed up with Alcocups in early 2014. Alcocups are a drug &
alcohol education program that work with 33 universities Australia
wide. They also deliver recognized training courses such as RSA
(Responsible Service of Alcohol) Alcocups develop props, educational
kits and are the leaders in providing education to the sporting clubs,
universities and the corporate sector. BMF utilize Alcocups to assist
them in training their own staff to help deliver the right information
when facilitating testing.
BMF have also created an employment screening process through
its employment page on their website. All applicants are required to
complete a questionnaire and will be scored against a set criteria and
if successful, will be given the opportunity to volunteer.
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CASE STUDY:
GOOD LIFE FESTIVAL
SUMMARY
Six years running and returning for an absolutely massive season in
2015: Good Life
Good Life Festival is a fully overhauled festival experience designed
exclusively for 13-17-year-olds. More than 20 of the hottest names in
music from Australia and beyond across three stages, combined with a
Theme Park, a Water Park, a Sports Zone, an Outdoor Cinema featuring
all the hottest flicks
Presented by Coca Cola & Nova FM, Good Life Festivali s the world’s
largest under 18s festival.
THE BRIEF
Good life were not prepared to risk a lawsuit, risk permit restrictions
and have any situation that could blemish the good reputation they
have in the community. To mitigate potential risks, they were prepared
to market to parents and advertise that their event would be 100%
alcohol and drug free.
THE PROCESS
BMF services created a customized format to manage 1000’s of
under 18 year old kids attending the Good life festival in Melbourne,
Sydney, Perth and Brisbane in 2015. Event management created a zero
tolerance policy for kids testing positive for drugs and or alcohol before
entering the venue site.
The process was that BMF would position 10 staff members across all
10 turnstiles, hand picking kids out of the line in front of their peers to
be breath tested and/or drug swabbed before entering the event site.
If a positive reading came back, the BMF staff member would flag the
individual to event security who would escort the individual to event aid
who would assess whether or not they would allow a retest, have to
call their parents or be prohibited to enter the event and be sent home.
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THE RESULT
1 in 10 patrons were tested prior to entry, and we had a small amount
overall that were unable to be allowed entry into the event.
PAST EVENTS
Sidney Myer music bowl 2013-14,15
Massive Attack
Steel Panther
Holy festival of colors
Soulfest
I am Hardwell
The National
Hot BBQ – 2011
ParkLife - 2012
Kiss My grass - 2013
Earthcore Festival– 2013,14’
Rainbow Serpent – 2014,15’
Yemaya Festival – 2014, 15’
Strawberry Fields Festival – 2014
Rabbits eat lettuce festival – 2015
Maitreya Festival – 2014, 15’
Good life (National) 2015
Future music festival (National) 2015
RMIT village (VIC) O-week event 2015
Illusive entertainment 2014
Bliss n Esso concert
Hole & Corner
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OUR DIRECTORS
Managing Director
DAVID GOULD
David is already an established business owner, having run a
successful business for the past 11 years. He is driven, motivated and
understands how to maintain a successful business model.
Being a punter himself that enjoyed going to music festivals, bars
and clubs alike. David commenced extensive research of the market,
engaging other business owners, friends and punters, trying to
understand what services were already out there that allowed people
to check where they were at in terms of blood alcohol content. After
realizing there was no actual service that offered this to patrons,
the concept of BMF was born in 2009. David wanted to bring breath
testing to patrons in a fun and interactive way. Dave is adamant that
delivering the best drug testing and breath testing service will impact
cultural awareness and change within the Australian public.
Managing Director
NOAH TYLER
Noah first crossed paths with Dave in 2013, right at the point where
he too was running a successful business and was looking at other
opportunities to expand. Dave recognized that Noah’s people skills
and work ethic would be key to taking BMF to the next level. The
timing was perfect and the two boys have never looked back. Noah is
passionate about helping people and loves building relationships with
events and promoters alike to grow the brand nationally.
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EVENT PACKAGES
DRIVE SAFE PACKAGE
When patrons are set on driving to an event, BMF offer 2 very effective
strategies to give patrons every chance to test themselves before
driving out of the venue.
BMF setup at the exit points of the main designated car parks. With
appropriate signage, road safety equipment and traffic management
directing cars. BMF will be able systematically offer drivers the chance
to pull over in a holding bay and be tested for alcohol and drugs.
BMF crew are also certified in traffic management and ensure traffic
flows in and out of the entrance/exit points
BMF are adamant in making sure drivers are hydrated before leaving
an event, offering water and Gatorade.
BMF crew deliver critical information and advice to all drivers who
are tested. Encouraging them to reconsider their options before
leaving. Often directing them back into the festival to rest, sleep, eat
and rehydrate before driving.
CRITICAL PACKAGE
The Final hours of an event critical window of opportunity
BMF will man the exit turnstiles to the site where foot traffic flows
out of the venue. This is the perfect opportunity for patrons to monitor
whether they are safe to leave the venue.
In this package, BMF will recommend 1 x staff member per x300
patrons. With forecast numbers of attendees, BMF will arm every
staff member with a highly calibrated breathalyzer and information in
regards to public transport, taxi’s and first aid.
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ROAMING TEAMS
BMF HQ – setup either next to information tent or close to first aid/
paramedics.
BMF staff throughout the day can be utilized within the venue to target
drinkers while in the act of drinking. BMF staff can roam through high
traffic areas and monitor drinking zones so that people are fully aware
of the service being available while utilizing the service to monitor
where they are at. Security, RSA staff and First aid can also have
access to BMF when called upon. For example if a patron is sick or
have had their drink spiked and the medics need to know what they’ve
taken or how intoxicated they are BMF is able to identify and inform
first aid with exactly what and how much a person has consumed.
BMF has in the past worked with RSA and event management to
determine that if a patron blows a higher reading than .10 security
have the right to refuse service on the basis of being intoxicated or the
right to refuse entry.
UNDER 18 EVENTS
Having serviced the biggest underage event on the Australian calendar
“Goodlife” it is clear to us that event management do not want to deal
with the risk of having a drunk or high under age patron. Endorsing
a zero tolerance policy, BMF created a team trained to breath test
and drug test kids before they entered the event. Positive results
were flagged to security and event management dealt with the child
immediately. This mitigated any potential risk before the individual
passed the turnstiles.
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EVENT FORMATS
We have 2 major event formats that
breakdown the current landscape.
1 DAY EVENTS
Any event where the event goer is thinking:
“1 day, I can drink, I may park my car close by and decide later”.
“I can drive to a friends after”.
“I want to be able to leave if I get over it”.
These events typically include:
Music festival
Concerts
Winery tours
Sporting events
University events
Corporate events
Weddings / engagements
2+ DAY EVENTS
Any event where most attending will need to drive to and from
the venue and stay overnight.
These events typically include:
Music festivals
Destination weddings
Conference events
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UNIVERSITY
SOLUTIONS
Universities Australia wide are all dealing with the same issues.Drink
driving and anti social behaviour. Many fear these problems are destroying
the university experience, as a ripple effect, University reputations are
being tarnished and a growing health and safety concern for students
welfare becomes apparent. BMF are able to implement strategic step
by step processes to empower duty managers, students and University
heads to tackle these issues head on.
BMF will not only sit on the front line of any licensed event on and
off campus but will interact and educate students while in the act of
drinking.
The more hardline approach comes through a customised program
developed by BMF where the university implements a system where
students will be breath tested in accordance with guidelines set by the
university. These guidelines will create a social conscience to limit the
amount of drinking while on campus.
As a by product of these actions, BMF will also implement education
by using BAC drink coasters, BAC wallet cards and a BAC mobile
application to help students monitor their drinking in a very simple,
effective and user friendly way.
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NIGHT CLUBS
& BARS
BMF are able to provide licensed venues with a crowd control and
safety measures. BMF can customise the service format from front
line breath testing at the door and/or a roaming service inside the
venue. This assists licensed venues with tackling the excessive
drinking culture head on, making patrons more aware of where they
are at while in the act of drinking.
BMF have worked with Trak nightclub, Chasers, Tramp, Billboards and
many other venues who had issues with liquor licensing and wanted
to empower their security with the means to educate patrons and
arm them with information for refusal of entry. BMF are essentially
educating people by engaging with them in a positive conversation
about their drinking habits ,explaining exactly how their body processes
alcohol and what .05 means to them.
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BMF ONLINE
E-COMMERCE
BMF want to give the consumer market the most reliable and accurate
product line to assist people in self monitoring for drugs and alcohol.
Why wait to see us at an event or licensed venue?
‘CUPLAB’ Drugs of
Abuse Test
Draeger Alcotest 3000
Draeger Alcotest 6820
BMF Trucker Cap
BAC Drink Coasters
BMF – Waist Bags
Redline Single Use
Disposable Breathalyser
Standard Drink Measure
Standard Drinks Magnet
Visit us online at: http://blowmefirst.com.au/shop
Drug Swabs
Drug Test Kits
Professional Breathalysers
Disposables Breathalyser
Alcohol Measuring
By attaining your very own breathalyser or drug testing kit, you are
giving yourself the best possible chance at making an informed
decision at the very moment of doubt.
EDUCATION PRODUCTS
BMF have created a comprehensive line of useful and effective ways
to monitor your BAC (blood alcohol concentration).
BAC wallet cards - sits in your wallet like a credit card at a simple
glance you can work out your BAC.
BAC drink coasters - the perfect coaster for the bar- sits underneath
the drinkers drink and can easily assist the drinker to recognise what
their BAC would be.
BAC mobile App - FREE downloadable App for your smart phone
that helps you estimate your BAC.
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TESTIMONIALS
SPONSORSHIPS
“BMF have a created a unique and important service that helps my
security team on the front line deal with crowd control. Their staff are
well trained and very professional in the way they conducted their
service”.
BMF are able to provide great opportunities for joint venture and
sponsorship alliances. BMF facilitate a socially responsible service,
empowering social and cultural change but fundamentally has the
power to save lives and make a difference in the community.
Draeger have identified these benefits and so has Alcocups. There is
plenty of scope to partner up with other forward thinking organisations
who want to associate their brand with positive social awareness.
BMF have unique branding opportunities available for company logo’s
to be positioned on staff uniforms, products and merchandise.
- George Parthy (Future Music Group- National Security Manager) -
“BMF are an integral part of ensuring that all Good Life Festivals are
an alcohol and drug free event. We employ their service on the front
line to test underage patrons before they enter the venue. This gives
parents piece of mind, but fundamentally, it gives my organisation the
confidence to run an event without having to deal with the risks involved
when children are high or drunk under our duty of care”.
- Paul Barbaro (Good Life Managing Director) -
“BMF is a key component to our harm minimisation strategy. Rainbow
serpent festival prides itself on ensuring patron safety. Our greatest
concern is the well being of people attending our event. BMF is an
integral part of our mission to provide a safe environment for patrons
attending our festival. BMF have been with us now for the past two
years and going forward with future events their service assists our
relationship with the local police, the local community and the rainbow
serpent family that keeps coming back every year”.
- Jeff Moss ( Rainbow serpent Event Manager) -
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www.blowmefirst.com.au