www.icgonline.co.uk

ICG’s book
of creative
strategies
that delivered
real results.
Graphic Design
Public Relations
New Media
Advertising & Marketing
www.icgonline.co.uk
ICG helps our clients...
increase
sales in tough
markets
enhance and
boost industry
profiles
create
stronger
brands
get
ahead of
competitors
develop innovative
employee
communications
…and so much more.
We are an award-winning multi-disciplined
creative agency who provide individual
or integrated services to solve clients’
marketing and communication problems.
Clients we have worked for:
From branding to public relations, social
media to digital, we’d love to discuss how
our creative solutions can help you with
the challenges facing your business.
Lancashire County
Cricket Club
Lancashire County
Cricket Club
W.T.
SeaAir
blackburn
And our promise – we deliver on objectives
that matter: tangible results and return on
investment.
Dip into our brochure to see our creativity
in action. Watch out, it might make you
reach for the telephone...
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By car: At Junction 3 of the M55, take the A585 to Fleetwood.
Follow signs to Fleetwood.
By train: The nearest station is Poulton-le-Fylde, 7 miles from
the Village.
By bus: The 1 and 84 buses run from Blackpool to Fleetwood
stopping right at our front door. You can also catch the number 14
service to Lord Street, a five minute walk from the centre.
A1 Leeds
The Lakes
York
A638
A630
J37
A630
Barnsley
M6
A586
DONCASTER
A614
A59
J1 J32
A583
Preston
A584
Burnley
A677
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Blackburn
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Leyland
A565
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M1 Nottingham
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Gainsborough
Manchester
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10amn - Sat
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We cater for people with
disabilities and mobility
difficulties.
Printed on
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A6182
A630
M6 M61
Wigan
For more details on
free wheelchair hire,
please call 01253 877 377.
M18
J4
A18
Skipton
M55
J3
J4
Southport
A635
A585
Blackpool
A18
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Forest of
Bowland
J33
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Lancaster
10amn - Sat
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Sun
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11am
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Freeport Fleetwood,
Anchorage Road,
Fleetwood, FY7 6AE
M55 J3, off A585
Tel: 01253 877 377
www.freeport-fleetwood.com
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Strong footfall provides return for
Realm’s Outlet Villages
6
enjoy
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WAS £14.00
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now £15.40
CLAIRE’S
CLAIRE’S
Results
ICG is delivering effective and eyecatching creative design solutions to
support retail property manager and
developer Realm’s marketing
campaignsst
for
portfolio
ol of outlet
ayitsco
E TIME
HOMcentres
in the UK. From seasonal
promotional literature, outdoor
billboards, bus and trade press
advertisements to visitor guides, door
drops and inserts, ICG is supporting
the delivery of a consistent and
recognisable brand across several
outlet villages.
St y
fo r l else
th is s
Su m m
er
up to
60% of
f
famous
brands
CRABTREE & EVELYN
£12.50 eaCh
2 For £20
3 For £26
4 For £30
HOME CURTAINS &
BEDDING
TEA TIME
FRAME
HEART
WAS £9.00
NIKE
£10.00
2 For £15
CALVIN KLEIN
WAS £16.00
now £11.00
BILLABONG
WAS £40.00
now £28.00
JEFF BANKS
WAS £45.00
now £30.00
WAS £25.00
now £17.00
now £6.00
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Client Brief
Realm wanted an agency that could
help them attract more visitors to their
outlet villages. The company also
needed a creative team that could
deliver a large volume of marketing
collateral that retained core elements
of the generic branding yet reflected
a specific outlet’s ‘personality’, its
location and its target audience
demographics.
WIERD FISH
WAS £50.00
now £35.00
Creative Solutions
Straight away our creative team
got digging to understand Realm’s
FF_P
lantGivand
eawtheir
business
Highlights
ay_competitors.
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They also got out and about
visiting
• Solid footfall across outlet villages
ORK.pdf
several outlets to gain a deeper
despite difficult economic climate
knowledge and understanding of their
• Positive comments from retailers
current positioning. Combined with a
received about ICG’s refreshed
regular dialogue with our client this
designs for advertisements
robust initial research helped our
• Achieving roll-out of new creatives
creative thinking and the delivery of
for five outlet villages in an incredibly
fresh but on brand concepts which
short period of time
• Art direction by ICG of a new portfolio have the flexibility to be tailored for
of images for Realm’s major Yorkshire each outlet.
retail destination Junction 32
WAS £10.00
now £7.00
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5
From iphone apps
to email marketing,
moving brands
to e-magazines,
our digital team is
leading the way in
integrating digital
strategies into our
clients’ marketing
plans.
Email Newsletters: keeping
customers informed
Regular e-newsletters to
a targeted database are
instant and effective. ICG
can oversee the whole, or
part of, the project including
branding, layout, copywriting,
imagery and output. We
produce e-newsletters for
clients including Servisair
Lounges integrating them into
marketing campaigns across
multiple platforms.
Digital
Website: Central Training
Communicating complex
information across multipleservice platforms was a
key component of the new
website for Central Training.
Detailed analysis of the
client’s requirements at the
‘site structure’ stage as well
as clever use of branding
to segregate information
allowed us to create an online
presence that was easy to
understand and navigate.
6
Website: Bleep UK
A user-friendly content
management system (CMS)
was an essential part of
Bleep’s requirements when
it decided to create a new
website. ICG built a bespoke
CMS to enable regular
updates combined with a
dynamic new website design
to show Bleep’s high level of
expertise and professionalism.
Digital Presentation:
Freightlink ICG was tasked
with creating an online audio
visual presentation to brief
customers about a new
service called Freightlink
Reload. Downloadable from
the website and YouTube, the
presentation has become a
useful marketing tool to help
customers fully understand
the benefits of the new service
and Freightlink’s commitment
to innovation.
Digital Publications:
BAE Systems, Enterprise
& Biwater ICG has the technical
expertise to produce digital,
interactive publications with a
wide range of functionalities.
Working with several blue-chip
clients, ICG has delivered digital
formats that have been embedded
with movies and sound, contain
‘page-turner’ features and can be
uploaded as pdf’s onto an intranet
site. Our dedicated team offer best
advice for all scenarios.
7
Column inches, prime time TV & radio
coverage and a Blue Peter badge too.
8
Results
Four years working with Blackpool Zoo
tells its own story. In the last 12 months
the zoo has been delighted by record
visitor numbers and revenue. ICG’s
hardworking PR has contributed to this
success with media coverage in the
national and regional printed and digital
press far outstripping the targets set by
the attraction.
Client Brief
ICG’s original brief was to position
the zoo as a ‘must see’ destination.
We also needed to ensure that the zoo
had a media presence during off-peak
periods to optimise visitor numbers.
Open 364 days a year and located
outside of Blackpool’s main tourist area
the zoo has to attract ongoing healthy
footfall and compete for visitor spend.
Highlights
• Blue Peter film in 2011
•GMTV choose ICG’s April Fool’s Day
idea ‘Zoo interviews for Giraffe
Keepers over 6ft’
•33 Regional Radio and TV stories
– from births to new attractions
•BBC Web – Baby Gorilla in
‘Top Ten Pictures of the Day’
•Popularity of Blackpool’s Meerkats
hits the headlines in The Sun
•Baby Gorilla makes front page in
Animals & You mag
Creative Solutions
To meet the brief, our PR team annually
brainstorms new ideas and develops a
12-month plan of activity to ensure that
there are fresh stories to issue every
month. ICG also ‘seize the moment’ by
linking storylines to topical issues and
events. We got the sea lions playing
football with TV presenters when
Blackpool FC joined the Premiership,
and during the general election the
team issued photos of the sea lions
with red, blue and yellow balls on
their noses.
9
Through newspapers,
magazines, radio,
TV, blogs, Tweets,
e-shots and online
content our PR team
works hard to get
our clients’ news and
messages read and
heard by their key
audiences.
Media relations: The Mall
Blackburn Our cuttings
books for The Mall Blackburn
are filling up fast. A regular
fashion column in a key target
newspaper, news stories
from awards and investment
to store openings, as well as
interviews on radio to discuss
topical industry matters
keeps The Mall Blackburn in
front of shoppers.
Sponsorship publicity for
law firm Customers can
be close to home. We help
companies increase their profile
by identifying and promoting
community sponsorship
projects. Our client Scott Rees
& Co have benefitted from
positive publicity by supporting
young athletes as well as
community policing and road
safety initiatives.
Public Relations
Copywriting for print and web
ICG’s copywriting service gets
to the point - from brochures
to websites and much more.
So when IHG, whose brands
include Holiday Inn, needed
a staff newsletter to report on
senior executive and employee
discussions at its annual European
Forum the Group tasked ICG with
the copywriting and design.
Crisis management
If your company is under
media scrutiny because of
an incident or issue, ICG
has the experience to help
avert or minimise potential
damage to your firm’s
reputation. Our PR team
can provide advice, prepare
statements and deal with
journalists when the going is
getting tough.
Print to radio coverage
for St. Deiniol’s Library
Articles secured by ICG in
The Guardian, Heritage
Magazine, Journal of
Liberal History, as well as
interviews on BBC Radio
4’s Today programme,
helped this unique
residential library, founded
by Prime Minister William
Gladstone, to attract new
supporters and users.
10
XX
Increased sales, database grown.
The tale of the tube with big ambitions.
Results
A recent survey showed that Yorkshire
Copper Tube is viewed as the most
recognisable copper tube brand by
contractors and merchants. ICG’s
creative marketing and PR driven
promotional campaigns for Yorkshire
have had a direct and measurable
positive impact on the industry’s
awareness of the brand – testimony to
their success
ICG has now completed a seventh
bespoke campaign.
Highlights
•Database of 11,000 potential
purchasers built from scratch
•Increased sales by 10% despite
tough industry climate
•Significant media coverage in key
trade publications
•ICG presented with an Award of
Excellence for ‘Agency Team of the
Year’ at the CiB Awards for Yorkshire
promotional campaigns
•ICG a finalist in the Construction
Marketing Awards for our ‘Insight
and Marketing Planning’
12
Client Brief
Yorkshire Copper Tube wanted to
boost brand recognition and customer
loyalty as it was facing competition not
only from other copper manufacturers
but also the producers of cheaper
plastic alternatives. ICG needed to
develop a strategy that engaged with
the company’s core market of
plumbers, specifiers and contractors.
Creative Solutions
ICG’s design, marketing and PR
specialists knew that to engage directly
with plumbers and specifiers any
campaign had to be both fun and
practical. Our ‘Scratch and Win’ and
‘Text-to Win’ competitions hit the nail
on the head. They were quick to enter
and offered a chance to win prizes that
plumbers might actually want: cash,
tools, fleeces, cheeky T-shirts and even
a fully kitted out van! The fully
integrated campaigns were promoted
in-store at hundreds of plumbers
merchants to ensure maximum return.
N
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CIA
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The mag
azine fro
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ire Copp
er Tube
Issue Eigh
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FOOTBAL
Autumn
2010
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SORSHIP
UNVEIL
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IN ACTI
ON
13
There have never
been more ways
of communicating
with consumers and
businesses thanks to
social media platforms.
ICG is helping our
clients build online
communities through
profiles that are
engaging, innovative
and on brand.
Blogging for solicitors
For Scott Rees & Co Solicitors
blogs about their industry
news, staff activities and
local community initiatives
offer customers and industry
partners a wider perspective
on their business. It’s also a
great way of boosting search
engine optimisation! Working
together, ICG handle the
research, copywriting and
upload.
Outlet Village is social
ICG combined dynamic
visuals with innovative
applications to build a
Facebook page for Clarks
Village Outlet Shopping.
We created adverts, icons
and imagery so followers can
instantly navigate their way
around the profile to find out
useful information, access
special offers and learn
about exciting events.
Social
Tweeting for Twelve Keeping
Twelve Restaurant & Lounge
Bar in conversation with
followers about new menus,
events and special offers is
a match made in heaven for
ICG. We make sure they’re
interesting and interactive on
Twitter to get maximum results
and keep them in the minds of
new and existing customers.
14
Which one works for you?
Different social media
platforms often work better
for different industry sectors.
Pick our brains to find out
which is most appropriate
for your business and we’ll
help you draw up a social
media communication plan.
We can help you find the
best strategies to build useful
networks.
Facebook for Iveco UK
Think big, exactly as ICG
did for Iveco UK when we
created a Facebook profile
packed with information
about products and services.
Clever use of photography,
applications and design
combined with our expertise
about the best tactics to
increase traffic has significantly
strengthened their social
media profile.
XX
Seasiders
Skisiders
Book now for Winter 2008,
direct flights from Blackpool International
to GENEVA with Jet2.com
Blackpool International
is proud to support
Blackpool Football Club
blackpoolairport.com
Rachubka
Menorc1 a 25
Rachubka
From
£
55
5
3
6
12
Rachubka
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Rachubka
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14
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way
inc.
taxes
Barker
Jackson
Palma
Alicante
25
5
Evatt
6
Faro
Crainey
3
Malaga
Barker
Palma
12
14
Murcia
25
Gerona
Palma
Our new
European Signing
Palma
Helping Blackpool International’s
brand awareness take off
16
Results
ICG has been the preferred creative
agency of Blackpool Airport for over
five years providing branding, design,
PR and web services. Testimony to our
proven track record of meeting briefs
and achieving the objectives set by
Blackpool, our team has also
undertaken project work for its sister
airports, City of Derry Airport and
Exeter International Airport.
Client Brief
When Blackpool Airport transferred
from public to private ownership,
the airport’s management wanted to
raise the profile of the airport with
potential passengers and develop and
strengthen the brand. They wanted
to create a niche for the airport in an
already strong North West air travel
market and needed an agency with
fresh and innovative ideas.
Highlights
• Vibrant new airport branding
developed with website to match
• Launch of Blackpool Airport
passenger magazine ‘Horizons’
with features and travel advice
• PR for VIP event to open £2m
redesigned terminal achieves
widespread coverage including BBC
• Designs for exhibition in 10ft high
giant suitcase to celebrate
100 years of flying
• Column inches generated in the
media as 737 jet named after
DJ Jo Whiley
Creative Solutions
Our team thoroughly researched
the positioning of other airports to
determine how we could differentiate
Blackpool. We developed new key
messages such as ‘More holiday,
less hassle’ to highlight the airport’s
selling points, whilst a vibrant and
colourful brand reflected the
airport’s stress-free and friendly
image. Ongoing visibility has been
maintained through activities such
as e-shots, bus advertising and PR.
Alicante
Faro
Malaga
Now booking for Summer 2009.
Direct flights from Blackpool International
to Menorca with Jet2.com
Blackpool International
is proud to support
Blackpool Football Club
blackpoolairport.com
Murcia
Gerona
Madeira
4
9
Faro
Hoolahan
Madeira
11
Alicante
Malaga
9
Faro
Sardinia
Malta
7
Malaga
Malta
Ho
4
Fox
Fle
Taylor- tcher
12
14
Murcia
Gerona
Sorrento
Jersey
Southern
1
4
Madeira
Hoolah
11
Sardini
Parker
Morrell
Sardinia
14
7
Crainey
Evatt
12
Parker
Morrell
3
5
6
Seasiders
Alicante
Southern
Fox
Fle
Taylor- tcher
11
Jackson
Southern
Fox
Fle
Taylor- tcher
3
6
Hoolahan
4
Crainey
Evatt
5
Southern
Fox
Fle
Taylor- tcher
Jackson
Barker
25
1
Crainey
Evatt
Jackson
Barker
Murcia
Sorrento
Gerona
Jersey
Seaside
From sunny beaches, to great cosmopolitan cities, Blackpool International Airport
is your gateway to Europe. Situated only minutes from the M55, with car parking
opposite the terminal, we’re the Northwest’s easy-to-reach airport.
Direct flights from Blackpool International
Airport including Alicante, Faro and Malaga.
Blackpool International
is proud to support
Blackpool Football Club
blackpoolairport.com
17
Madeira
Sardinia
From devising
and developing
brand strategies to
implementing effective
roll-out across printed
and digital collateral,
ICG’s thinking delivers
creative solutions that
work hard at all levels
and supports the goal
of stronger brand
presence.
VIP Computers’ modernised
branding “Evolve our brand to
show customers that we are a
forward thinking company in a
dynamic industry” – that was
ICG’s brief. The use of richer
and graded colour gave the
company’s logo more depth
and created a 3-D effect
which is more in tune with its
business sector, whilst subtle
changes to the ‘V’ created
a positive ‘tick in the box’.
Delivering Value in Distribution
Strategic solutions for LFE
League Football Education’s
goal is to engage apprentices
in education when the
youngsters are fixed on
football glory. ICG’s brand
strategy and creative solutions
included emotive imagery
and photography and quirky
illustrations whilst breaking
information down into ‘bite
sized’ chunks to deliver pace
and attract attention.
Accessories | Components | Displays | Finished Goods | Networking | Software
Delivering
Value in
Distribution
For over 20 years VIP Computers has been
delivering quality and value, making it the
UK’s number one distributor of components,
peripherals and associated products; by continually
putting its customers at the heart of its business.
What VIP offers its customers:
• A service tailored to your business
• Dedicated account management
• Electronic ordering facilities
• Technical support
• Product training
• Direct sales support
Plus much more…!
Don’t miss out on these great value
services. To grow your business,
pick up the phone now and call
0871 622 7500, where a member
of our team will be pleased to help.
DISTRIBUTOR
OF THE YEAR
WINNER
Sales Hotline 0871 622 7500
www.vip-computers.com/uk
© Copyright VIP Computer Centre Limited. 2011. Information correct at time of publication E&OE
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United brand for W.T. SeaAir
Acquisitions of companies
had left the global logistics
provider with a fragmented
brand and proposition. From
a new logo and website to
sales literature and even pens,
our creative team ensured
that visuals and content
were united to provide clear
pathways to W.T. SeaAir’s
services and expertise.
vCard
Corporate branding for
Blue Sky When Blue Sky
Corporate selected ICG
to develop a new logo for
the company that reflected
its brand values and
market positioning of being
professional, credible and
experienced operators, we
rose to the challenge. A clean
and uncluttered logo was
devised which could easily be
rolled-out and applied to all
marketing and sales tools.
Call us: 0844 11 933
A dedicated and focussed
approach to selling your company
Home • Services • Proven Success • BlueSky Vs Business Brokerage • Meet the Team • BlueSkyOne • Operational Partners • Free Resources • Contact Us
Management
Team
BlueSky Corporate provide a Director
led service who possess a wealth of
experience in the M&A industry.
Our commitment to a hands-on
approach ensures each deal is
carefully and personally handled by
a knowledgeable and experienced
member of our team.
Hover over the member image
or name for more info
John Smith
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John Smith
John Smith
John Smith
John Smith
John Smith
Use the srcroll bar to
view the full team
Sector
Specialists
Our team of sector specialists ensure
that each aspect of the sale is handled
with a specific focus on the client’s
particular industry, successfully
enabling us to add real value to the
process.
Every sector specialist has significant
experience and knowledge in
their respected industry, many at
recognised, blue chip organisations.
Hover over ‘more info’
to learn more about our
specialists...
John Smith
John Smith
John Smith
John Smith
John Smith
John Smith
John Smith
more about...
John Smith
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John Smith
18
[email protected]
Cohesive brand for Central
Training With separate
divisions providing vocational
and educational courses
under the Central Training
umbrella, ICG was tasked
with creating a distinctive
yet cohesive brand identity
for the company. Consistent
typography tied to a strong
colour palette for each
division, created synergy and
offered the flexibility to be
used across all printed and
digital materials.
19
Design & Branding
Public Relations
Digital
Social Media
For more information
or to arrange a meeting,
please telephone Peter Cobley
on 01772 679383
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Intereurope Communications Group
Windy Harbour Barn.
Harbour Lane. Warton. Preston.
Lancashire. PR4 1YB.
Contact Us
T. 01772 679 383
F. 01772 631 440
[email protected]
Online
W.www.icgonline.co.uk
W.www.icgpr.co.uk
B. www.icgonline.blogspot.com