connecting you to new england

Transcription

CONNECTING YOU
TO NEW ENGLAND
CONNECTS YOU TO
NEW ENGLAND.
Yankee provides a connection to a place. In two
inseparable words, that place is New England. It
gives our readers and online visitors a firm sense
of connectivity to New England that’s essential to
sustaining their lifestyles, their values, and their
long-term goals. It drives their decisions about food,
healthy living, housing, and travel.
YankeeMagazine.com/adinfo
800-736-1100
yankee connects to new england
through a variety of platforms.
The MAGAZINE
M
expresses the New England sense of place in
a stor
storytelling format, the way good neighbors share news about
their families and other neighbors. It’s timely in its timelessness.
The WEB SITE
SITES emphasize customer service and providee
a more concentrated experience with a given facet of New
England. They’re loaded with how-to, where-to, and withwhat product tips.
EVENTS
MAGAZINE
WEB SITES
The MOBILE EDITIONS (tablets and apps) bring convenience
and mobility to our print and online formats, enabling
customers to access New England anywhere and anytime.
And SOCIAL MEDIA creates an always-on connection
along with the ability to interact with the New England
community in real time.
TELEVISION and video streaming put the exclamation
mark on entertainment with a heavy dose of how-to and
where-to-go information, allowing viewers to travel along
with Yankee’s editors.
TABLET
EDITIONS
TELEVISION
SOCIAL
MEDIA
CUSTOM
PUBLISHING
ha
Tap into Yankee’s rich resources and editorial expertise with
CUSTOM PUBLISHING project that tells your stories andd
reaches your customers. We’ll work with you to fulfill your
goals from start to finish.
Fi
Finally,
EVENTS and retail venues provide full immersion
in New England, where customers can physically engage the
staff and other members of the YANKEE community.
st
800-736-1100
YANKEE’S AUDIENCE IS…
LOYA L , E N G AG E D
12+ YEARS READING YANKEE
TIME SPENT READING: 2 HOURS+/ISSUE
56% SHARE YANKEE WITH THEIR FRIENDS
81% VISIT WEB SITE…28% VISIT MONTHLY OR MORE
Source: Accelera Publishing Survey–January 2013
800-736-1100
DRIVES
PURCHASES
YA N K EE’ S
AUDIENCE
YANKEE’S POWERFUL CONNECTION
Yankee’s powerful connection with our audience
directly translates into selling more products or services
for our marketing partners. In short, when you partner
with YANKEE, you gain access to the New England
community. But more importantly, you gain their
trust. We call it our “Halo Effect.” Put another way, it’s
ENGAGEMENT. People are more engaged with your
message when they trust the source of the information.
• 74% BELIEVE PRODUCTS ADVERTISED
IN YANKEE ARE HIGHER QUALITY.
• 68% FEEL YANKEE ADS ARE MORE
TRUSTWORTHY AND HONEST.
• 95% SEEK BRANDS THEY TRUST.
• 77% PURCHASED ADVERTISED PRODUCTS.
Source: Accelera Publishing Survey–January 2013
800-736-1100
YANKEE
CONNECTS
Once you’ve established trust, people are inclined
to purchase your products and services. So now that
you have trust, your next marketing goal is volume,
or finding the largest possible number of those
engaged people. We call that REACH, or the total
number of different people exposed, at least once, to
your marketing message during a given period.
WITH A LARGE
AUDIENCE
1,900,000
DIGITAL
519,720
TOTAL
2,419,720
PRINT
REACH
TOTAL NUMBER OF PEOPLE EXPOSED TO YOUR
MARKETING MESSAGE EACH ISSUE OF
YANKEE MAGAZINE AND BI-MONTHLY ONLINE.
Source: Circulation Verification Council Report ending June 20, 2013
Google Analytics, September 2013
800-736-1100
YANKEEMAGAZINE.COM AUDIENCE
Source: Google Analytics, August 2013
THE ABOVE “HEAT MAP” REPRESENTS THE TOTAL MONTHLY AUDIENCE FOR YANKEE MAGAZINE BASED ON GEOGRAPHIC DENSITY.
62% RESIDE WITHIN SIX NEW ENGLAND STATES.
Source: Circulation Verification Council Report ending June 20, 2013
800-736-1100
YANKEE
INSIDER
EVENT
LISTINGS
TRAVEL
EXCLUSIVE
E-NEWS
FEATURED
DESTINATION
NEW ENGLAND
TRAVEL CONNECTION
YANKEE
MAGAZINE.
COM
TRAVEL
PLANNER
APP
FOLIAGE
MICROSITE
YANKEE
MAGAZINE
TRAVEL
GUIDE
TO NEW
ENGLAND
800-736-1100
Ya n k e e ’ s
au d i eN ce i S…
traVeLs…
25-44
65+
FeMaLe
-54
45
68%
Yankee’s audieNce…
MatUre
+ $5,863 average spent on u.s. travel per year
+ 86% travel within new england yearly
+ 71% planned their trip based on Yankee content
(adv and edit)
+ 58% take more than 4 trips per year average
+ 250 miles is the average range for weekend trips
-64
55
Dines…
+ 45% once every week
weLL-reaD
+ 1 in 5 several times or more every week
(6 HouRs/WeeK spent ReaDInG BooKs)
+ 2 out of every 3 several times each month
+ 51% consider themselves “foodies”
(i.e., passionate about food)
$95K
shOPs…
85%
gRaduate
degRee
oR higheR
SoMe
college
54%
highLY
eDUcateD
~ Print & Digital ~
$50K
avg. hhi
u.S. PoP.
avg. hhi
YaNKee audieNce
+ 77% have purchased Yankee advertiser
products/services
+ 70% have visited Yankee advertiser Web sites
+ 45% shop on vacation
Source: Accelera Publishing Survey – January 2013
aFFLUent
800-736-1100
New England Travel Connection: Print
Travelers…
Travel Guide to New England: Yankee Magazine, May/June
+ $5,863 average spent on U.S. travel per year
Share the experience of your business with avid travelers in New England’s highest-selling
travel guide, by New England’s long-standing, trusted travel experts–Yankee Magazine. This
special issue is chock full of travel ideas, including our editors’ picks in the “Best of New
England” section and the “Top 20 Events” in each of the 6 states.
+ 86% travel within New England yearly
+ 71% planned their trip based on Yankee content
(adv and edit)
+ 58% take more than 4 trips per year average
+ 2 50 miles is the average range for weekend trips
WHAT’S YOUR EXPOSURE?
Total Audience:
1.9 million
Regional Readership:
+ Northern New England (ME, NH, VT): 346,662
+ Southern New England (MA, RI, CT): 822,473
+ Mid-Atlantic (NY, NJ, PA): 326,796
Distribution Highlights:
+ 10,000 bonus copies to high income households ($200K+) in Metro-Boston area
Powerful Newsstand Presence:
Favorite activities during vacation
+ 80% sightseeing
+ 70% beaches/lakes
+ Yankee’s largest issue of the year with extended shelf life from May through August
+ More than 95,000 copies distributed to 3,000 outlets
+ 63% dining
BUNDLE YOUR INSERTION TO EARN DISCOUNTS.
SPEAK WITH YOUR ACCOUNT MANAGER FOR MORE INFORMATION!
+ 56% museums/history
MAY/JUNE 2014 IMPORTANT DATES: Dates subject to change
Source: Accelara Publishing Survey, January 2013
Reservations Due:
March 1st |
Materials Due:
March 7th |
Maximize your results with fully integrated print/online/social annual program.
800-736-1100
In-Home:
April 21st
NEW ENGLAND TRAVEL CONNECTION: DIGITAL
Travel Exclusive e-neswletter
20,000 opt-ins
Exclusive Travel Deals
Click through rates as high as .59%
Featured Destination
Click through rates
as high as 1.25%
YankeeMagazine.com/Foliage
Click through rates
as high as 1.12%
Best of New England App
Launched April 15, 2014
YankeeMagazine.com
200K average monthly
unique visitors
Leaf Peepr App
20,000 downloads
Yankee Social Media
19K+ likes; 7K+ followers
800-736-1100
3/14
2014 EDITORIAL/PLANNING PRINT & ONLINE CALENDAR*
JANUARY/FEBRUARY PRINT
MARCH/APRIL PRINT
“WINTER: EMBRACE THE SEASON”
“SPRING: GARDENS BLOOMING!”
TRAVEL:
+ Mad River Valley for Non-Skiers (VT) Restaurants, Inns, shops, offbeat activities
+ Well Worth the Drive Events
+ Best 5: Free Boston Attractions
+ Barns of New Gloucester (ME)
TRAVEL:
+ Nantucket Daffodil Festival (MA)
+ Flower Festivals Preview
HOME/REAL ESTATE:
+ Terrariums
+ New England’s Finest: Traditional Clothing
+ Essex, CT: “Could You Live Here?”
+ Houses For Sale: 6 In Wolfeboro (NH)
+ Antiques & Collectibles: Dedham Pottery
HOME/REAL ESTATE:
+ 2014 Garden Awards
+ Foolproof Roses (CT)
+ All-Season Gardens How-To
+ Old Home Expert: Bob Vila
+ The Gardener’s House (VT)
+ New London, NH: “Could You Live Here?”
FOOD:
+ Local Flavor: Galleria Umberto (MA) + Oaxacan Cooking (CT)
+ Best Cook: Sarah Comerford; Int’l Fare
(MA)
+ Historic Beef a la Mode
FOOD:
+ Community Soup Party (ME)
+ Best Cook: Tom Curren; Beans (NH)
+ Cornmeal Quickbreads
+ Local Flavor: Shady Glen (CT)
LIFESTYLE:
+ Making a Living off the Farm (VT)
+ Quilt Restoration Expert (ME)
+ Boston Marathon Good Samaritans
+ Poetry City: Middlebury (VT)
+ Everdeen; lessons from a chipmunk (NH)
+ Ice Out at Joe’s Pond (VT)
LIFESTYLE:
+ Candlepin Bowling (MA)
+ Pruning Apple Trees (NH)
+ The Woodstove Doctor (RI)
+ Snowcat Driver (NH)
+ Profile of Newport Mansion Caretaker (RI)
SPECIAL ADVERTISING SECTIONS: RESERVATIONS/MATERIALS: 10/16/2013
+ Weddings
+ Retirement Living
+ Winter In Vermont
+ Fields Of Lupine Festival (NH)
+ Best 5: Revolutionary War Sites
+ 2014 Garden Awards Sponsorship opportunities
+ Spring Gift Guide
RESERVATIONS: 1/1/14 | MATERIALS: 1/7/14 | IN-HOME: 2/18/14 | NEWSSTAND: 2/25/14
MARCH ONLINE
JANUARY ONLINE
+ LIFESTYLE: New England Lighthouses In Winter
+ TRAVEL: Boston’s Historic Beacon Hill
+ FOOD: Breakfast Popovers
+ LIFESTYLE: Best Indoor Museum Attractions
+ TRAVEL: Little Red Riding Hood’s Pickety Place
+ FOOD: Easy Homemade Donuts
APRIL ONLINE
FEBRUARY ONLINE
+ LIFESTYLE: Hand-Colored Photos Of New England
+ TRAVEL: Driving the Kancamagus Highway In Winter
+ HOME: Houseplant Tips For Winter
+ LIFESTYLE: Paper Mache Eggs
+ TRAVEL: Nantucket Daffodil Festival (MA)
+ FOOD: Italian Easter Bread
* Editorial content is subject to change.
800-736-1100
+ HOME AND GARDEN: Microsite
Sponsorship opportunities
Reservations 2/1/14 | Materials 2/8/2014
MAY/JUNE PRINT
JULY/AUGUST PRINT
“SUMMER: TRAVEL GUIDE TO NEW ENGLAND”
“SUMMER: GO… SEE… DO…”
TRAVEL:
+ “Best Of New England 2014”
+ Best 5: Village Greens
+ Top 20 Summer Events for each state
+ Maritime Trail: Mystic (CT) | Salem (MA) | Bath (ME)
New Bedford (MA) |
+ Fruitlands Museum (MA)
TRAVEL:
+ Connecticut River Valley (NH/VT)
+ Acadian Festival (ME)
HOME/REAL ESTATE:
+ Nautical-Style Home In Providence (RI) + New England’s Finest: Pet Accessories
+ Wickford, RI: “Could You Live Here?”
FOOD:
+ Rhubarb Recipes
+ How To Eat A Lobster
+ Local Flavor: Hilltop Café & Bakery (NH)
+ Best Cook: Lois Bamford & Mom;
Strawberries (ME)
LIFESTYLE:
+ Captain Bob Of Thimble Island (CT)
+ Sheep Shearing Roundup (ME)
+ Southington’s Drive-In Theatre (CT)
+ Best 5: Acadia Photo Ops (ME)
HOME/REAL ESTATE:
+ Container Gardening (RI)
+ Small Gardens Expert (NH)
+ Shelburne, VT: “Could You Live Here?”
FOOD:
+ Picnic Menus
+ Ice Cream Recipe
+ Best Cook: Dawn Boucher; grilling (VT)+ Quahogs (RI)
+ Local Flavor: Perennial Pleasures (VT)
LIFESTYLE:
+ Nanny Rose & I (MA)
+ Container Gardens How To (RI)
+ The Gift of a Town Beach (NH)
+ Summers At Camp
+ Training Coast Guard Cadets (photo essay)
+ Lobster Shack Allure
SPECIAL ADVERTISING SECTIONS:
+ “Explore New York State”
+ New England Craftsmen (Advertising Only)
RESERVATIONS/MATERIALS: 12/18/2013
JULY ONLINE
MAY ONLINE
+ TRAVEL: Wildflowers At Garden In The Woods
+ LIFESTYLE: Roses That Thrive
+ FOOD: How To Measure Flour
JUNE ONLINE
+ LIFESTYLE: Moose Country
+ TRAVEL: Lincoln Family’s Summer Home: Hildene
+ HOME: Make A Bird Feeder
+ BEST OF NEW ENGLAND
EDITORS’ CHOICE
TRAVEL APP:
Microsite & Mobile App
Reservations & Materials 3/24/14
+ LIFESTYLE: Newburyport (MA)
+ TRAVEL: Best 5 Maine Lobster Rolls
+ HOME: Cork Place Cards
AUGUST ONLINE
+ LIFESTYLE: Native Wildlife
+ TRAVEL: Lake Sebago Summers
+ TRAVEL: Johnson Hall Museum
800-736-1100
+ FOLIAGE MICROSITE:
Sponsorship Opportunities
SEPTEMBER/OCTOBER PRINT
NOVEMBER/DECEMBER PRINT
“FALL: CELEBRATE THE HARVEST”
“REVEL IN THE HOLIDAYS”
TRAVEL:
+ Best Slow/50-Mile Drives (ME, VT, NH, MA, CT, RI)
+ Mohawk Trail at 100 (MA)
+ Best 5: Pumpkin Festivals
+ Fall Foliage Showcase
TRAVEL:
+ Locales for Eating New Englandy: Authentic Experiences
+ Stockbridge Christmas Tradition (MA) + Well Worth the Drive Events
+ Schubert Theater’s 100th Anniversary (CT)
HOME/REAL ESTATE:
+ Restoration Projects
+ Greenfield, MA: “Could You Live Here?”
+ Antiques & Collectibles: Early American Glass
HOME/REAL ESTATE:
+ Hallowell, ME: “Could You Live Here?” + A Belmont Home Decked Out (MA)
+ Antiques & Collectibles: Toys
FOOD:
+ Grapenut Pudding
+ Heirloom Apples (VT)
+ Local Flavor: Al’s French Frys (VT)
+ Franklin County Cidering (MA)
+ Best Cook: Lisa Lutts Vintage Recipes (NH)
+ Giant Pumpkin Grower (MA)
FOOD:
+ 2014 Food Awards (Editors’ Choice)
+ Hartford Election Cake
+ Perfecting Baked Beans
+ Local Flavor: Student Prince (MA)
+ Best Cook: Linda Tenney; Polish Holiday Fare (NH)
LIFESTYLE:
+ Profile of a Healthy Living Pioneer (NH)
+ Capturing Tidal Energy (ME)
+ Fall Foliage Photo Tips
+ Morgan Horses (VT)
+ Pre-Holiday Gift Guide
+ New England Craftsmen
+ Autumn in Vermont
LIFESTYLE:
+ Giving Thanks in Duxbury Bay (MA)
+ Angels Among Us
+ Gift of a New England Book
+ Heart Patient’s Christmas Miracle
+ Ultimate Guide To Distinctive Gifts
+ Holiday Gift Guide
+ New Hampshire Co-Op
+ 2014 Food Awards Sponsorship Opportunities
SEPTEMBER ONLINE
NOVEMBER ONLINE
+ LIFESTYLE: Fall Photo Contest Winners
+ TRAVEL: Favorite Foliage Towns
+ FOOD: How To Peel An Apple
+ FOLIAGE MICROSITE
OCTOBER ONLINE
& LEAF PEEPR APP:
+ LIFESTYLE: Bringing Your Plants Indoors
+ HOME: Halloween Decorations
+ FOOD: Brown Bread In A Can
+ LIFESTYLE: Thanksgiving Day Tips
+ TRAVEL: Explore Stockbridge (MA)
+ FOOD: Pumpkin Recipes
+ HOME: Festive Cupcake Toppers
DECEMBER ONLINE
+ LIFESTYLE: Holiday Decorating
+ HOME: Christmas Advent Calendar
+ TRAVEL: Kennebunkport’s Christmas Prelude (ME)
+ FOOD: Favorite Holiday Cookies
800-736-1100
+ FOOD AWARDS MICROSITE:
2014 PRINT RATES
Effective January/February 2014 Issue | 297,000 Average Print Circulation
FREQUENCY
EFFECTIVE JANUARY/FEBRUARY 2014
PRINT
AD RATES
1X–2X
3X–5X
-14 %
6X+
-28%
SPREAD
$18,520
$15,930
$13,340
FULL
$10,580
$9,100
$7,620
2/3
$7,410
$6,370
$5,330
1/2
$5,820
$5,010
$4,190
1/3
$4,230
$3,640
$3,050
1/6 VERTICAL
$2,120
$1,820
$1,520
3”
$1,590
$1,370
$1,140
2” AKA 1/12
$1,060
$910
$760
$670
$580
$440
COVER 2
$12,700
$10,920
$9,140
COVER 3
$12,170
$10,460
$8,760
COVER 4
$13,750
$11,830
$9,900
1”
COVER RATES
800-736-1100
2014 DIGITAL RATES
Effective January/February 2014 | 200,000 Average Monthly Unique Visitors
SIZE
OPEN RATE
DT
TB
728X90
$18 CPM
X
X
MEDIUM RECTANGLE
300X250
$18 CPM
X
X
SMALL RECTANGLE
180X150
$12 CPM
X
X
HOME PAGE TAKEOVER
YANKEE NETWORK
110K PER WEEK
728X90
300X250
$4,705
X
X
$24
X
X
PH
DISPLAY
LEADERBOARD
X
YANKEE FOLIAGE MICROSITE
August, September, October, November
EFFECTIVE JANUARY/FEBRUARY 2014
DIGITAL
AD RATES
RUN-OF-SITE
728X90
300X250
160X600
LEAF PEEPR MOBILE
APP & ONLINE MAP LOGO
$11,300
X
X
NEW ENGLAND
TRAVEL PLANNING MICROSITE
March, April, May, June
RUN-OF-SITE
728X90
300X250
$24
X
X
$7,000
X
X
300X250
$1,500
X
X
SIZE
OPEN RATE
OPT-INS
YOUR N.E. MINUTE
300X250
$2,500
20,020
RECIPE BOX
300X250
$1,500
13,700
TRAVEL EXCLUSIVE
540X410
$2,500
20,000
EDITORS’ CHOICE APP SPONSORSHIP
SPONSORSHIP
FEATURED DESTINATION
E-NEWSLETTER
DT = Desktop
TB = Tablet
PH = Phone
800-736-1100
MARKETING ENHANCEMENTS
ADDED VALUE PROGRAMS
CUSTOM PROGRAMS
(CONTACT ACCOUNT REP FOR RATES)
READER SERVICE .........................................VALUE: $300 Per Issue
+ In-magazine Travel “bingo card” regional names
(May/June issue only)
+ Online (60-day cycle coincides with print edition)
YANKEEMAGAZINE.COM ...................................... VALUE: $2,500
+ Travel Search - Annual Listing
DIRECT MARKETING PROGRAM .......................... VALUE: $6,000
+ Subscriber List Rental
“OUTSIDE THE BOX” OPTIONS
Inserting brochures, event programs in YANKEE Magazine
Polybagging (aka, ride-along) materials with the magazine
Customized overruns with letter from Publisher tipped in
Customized subscription programs (e.g., Customer Appreciation)
Research
SPONSORSHIPS ..................................................... VALUE: $2,000
+ Sweepstakes – “Great Yankee Giveaway” (Weekly)
COUNTER CARDS .................................................... VALUE: $200
+ High-impact display of your Yankee Magazine ad
PRODUCT SAMPLING ........................................... VALUE: $5,000
+ Lodging
Point-Of-Sale/Retailer Programs
Education and Training
Add Your Idea Here
MERCHANDISING ALLOWANCE: All YANKEE marketing partners receive a
credit equal to 5% of their annual spending toward purchasing MARKETING
ENHANCEMENTS and direct costs for other co-branded promotional efforts.
EVENT PROMOTION ............................................. VALUE: $3,200
+ Event Listing – In-magazine and online
“Yankee Insider” advertorial
+ Support Services (e.g., Event listing, Invitation mailings,
Prizes for silent auctions, etc.)
800-736-1100
PRINT & DIGITAL ADVERTISING MATERIALS SPECIFICATIONS
AD MATERIALS
DELIVERY OPTIONS:
SHIPPING ADDRESS
Yankee Magazine
Attention: Advertising Production
P.O. Box 520, Dublin, NH 03444
EMAIL
+ File size 4MB or under: [email protected]
FTP INSTRUCTIONS
All information must be entered in lowercase
+ From the Web, sign on to:
http://mx01.yankeepub.com
USER NAME: advertising
PASSWORD: yankee04
+ Upload ad via the “Upload” button
PRINTING PROCESS
Process color (CMYK) on web offset. Cover line
screen 150, text 133.
BINDING METHOD
Perfect.
PUBLICATION TRIM SIZE
7-3/4" wide x 10-1/2" high
BLEED ADS
Bleed measures 1/8" outside trim, all around.
Safety area is 1/4" inside trim, all around.
FULL-PAGE BLEED
Safety/live area measures 7-1/2" x 10", which is
1/4" inside trim, all around. Bleed area measures
8-1/4" x 10-3/4", which adds 1/8" bleed outside
trim, all around.
+ When complete, click “Logout” button
+ Confirm to Janet Grant at:
[email protected]
QUESTIONS
+ PHONE: 800-736-1100, x168
+ FAX: 603-563-8516
+ E-MAIL: [email protected]
SPREAD BLEED
Bleed area measures 15-3/4" x 10-3/4", which
adds 1/8" outside trim, all around. Safety area is
15" x 10", which is 1/4" inside trim, all around.
GUTTER SAFETY
Measures 1/4" each side of center.
ACCEPTABLE FILE FORMATS
+ Adobe InDesign (CS6 or below)
+ Adobe Illustrator (CS6 or below)
+ Adobe Photoshop (CS6 or below)
+ QuarkXPress (versions 6 through 8)
PDF FORMATS
Hi-res press-optimized PDFs or PDF/X-1a files.
Fonts must be embedded; no TrueType fonts unless
converted to outlines. Convert all spot/PMS colors
to CMYK. All images must be in CMYK, 300dpi
minimum. Download our PDF job options at:
YankeeMagazine.com/joboptions
ACCEPTABLE MEDIA
+ CD/DVD-ROM
TECHNICAL SPECIFICATIONS
+ All color images should be supplied CMYK
(no RGB or PMS).
+ Line art should be supplied at 1,200dpi at
100% placement.
+ 4-color images 300dpi or higher at 100%
placement (EPS, TIF, or JPG).
+ Minimum reproducible dot size is 3%.
CONTRACT PROOFS
So that we may provide you with the best service,
please supply a contract proof**; Yankee cannot be
responsible for reproduction of your ad without a
supplied contract proof made from the supplied file.
+ Color—Kodak Approval, Iris at 100%.
**If you are unable to obtain a contract color proof,
please call 800-736-1100, x168.
800-736-1100
PRINT & DIGITAL ADVERTISING MATERIALS SPECIFICATIONS
PRINT ADVERTISING
Measurements are width x height in inches
NONBLEED
BLEED
TRIM
LIVE
Full Page
6-3/4" x 9-1/2"
8" x 10-3/4"
7-3/4" x 10-1/2"
7-1/4" x 10"
Spread
14-3/4" x 9-1/2"
15-3/4" x 10-3/4"
15-1/2" x 10-1/2"
15" x 10"
1/2 Horizontal Spread
14-3/4" x 4-1/2"
15-3/4" x 5-5/16"
15-1/2" x 5-1/4"
15" x 4-15/16"
1/2 Horizontal
6-3/4" x 4-1/2"
8" x 5-5/16"*
7-3/4" x 5-1/4"
7-1/4" x 4-15/16"
2/3 Vertical
4-1/2" x 9-1/2"
5" x 10-3/4"*
4-7/8" x 10-1/2"
4-5/8" x 10"
1/3 Vertical
2-1/8" x 9-1/2"
2-5/8" x 10-3/4"*
2-1/2" x 10-1/2"
2-1/4" x 10"
1/3 Square
4-1/2" x 4-1/2"
1/6 Vertical
2-1/8" x 4-1/2"
3-inch
2-1/8" x 3"
2-inch (1/12 page)
2-1/8” x 2"
1-inch
2-1/8” x 1"
* The bleed spec includes 1/8-inch bleed on the inside edge of the ad; this allows us some leeway in
placing the ad on the page, whether it resides on a left- or right-hand page
Yankee Publishing Inc. is not responsible for trimmed live copy if live copy exceeds safety area
DISPLAY ADVERTISING
Measurements are width x height in pixels
DIMENSIONS
Leaderboard
728 x 90
Medium Rectangle
300 x 250
Small Rectangle
180 x 150
RICH MEDIA:
Accepted with prior approval, premiums apply.
(Not accepted for 180x150 rectangle)
FILE SIZE
40k
ANIMATION
MAXIMUM LOOP
FILE TYPE
15s
3x
gif, jpg, HTML,
JavaScript, Shockwave,
Flash 9 or lower
n/a
n/a
gif, jpg
+ Backup gif must be supplied for browsers
unable to detect rich media.
+ Ads served through adConductor.
+ Third-party ad serving accepted.
+ Contract is considered complete when delivery is
within 1% of purchased impressions.
E-NEWSLETTER SPONSORSHIPS
Measurements are width x height in pixels
DIMENSIONS
Your New England Minute
300 x 250
Recipe Box
300 x 250
Travel Exclusive
540 x 410
FILE SIZE
ANIMATION
FILE TYPE
40k
n/a
gif, jpg
800-736-1100
GENERAL ADVERTISING PROVISIONS: RATE INFORMATION
REGIONAL RATES
Regional rates are based on the section chosen. For partial
circulation buys, rates will be quoted on request and are
subject to availability of position (full pages only).
subject to availability. Rates are quoted on request.
Custom-printed insert units are available.
Rates and availability are quoted on request.
Once an account is delinquent, Yankee Publishing Inc. has
the right to demand payment in full. All sums then owed
are immediately due. If the account is placed for collection,
a 20% collection charge will be added to the account.
A/B ALTERNATE-COPY SPLIT RUN
Advertisers may run different advertisements
(must be same size) in A and B editions of YANKEE.
*Because of the volatility of paper prices, production costs are
subject to change and must be checked monthly.
Unfulfilled contracts will be short-rated to the lowest
rate earned.
ADVERTISING REGULATIONS
All advertising is subject to the publisher’s approval. Yankee
Publishing Inc. does not accept advertising for the following
products: tobacco and its related products, handguns,
sexual devices, personal ads, items that could be considered
weapons, products made from endangered animal species,
and get-rich schemes. The publisher reserves the right to
refuse or cancel advertising at any time for any reason.
AD MATERIALS
Advertising agencies must submit digital material
as defined in Ad Materials Specifications; otherwise
typesetting and artwork will be charged at trade rates.
Agencies must provide full name, street address, phone
number, and principals of clients advertising in YANKEE
and/or any Yankee Publishing Inc. product or publication.
PRODUCTION COST*: Noncommissionable
+ Four-color: $1,900
Production charges are the same for all unit sizes.
COVERS
Cover rates are the same for all advertising categories.
Frequency discounts are offered for cover positions (full
pages only).
PREFERRED POSITIONING
For preferred position, including page 1, add 15% to the
earned advertising rate.
STANDARD INSERT CARDS
Yankee prints all standard insert cards.
black-and-white page rate at
advertiser’s earned frequency.
AGENCY COMMISSION
15%. Advertising agencies submitting contracts that
disclaim dual liability or request third-party billing will
need to obtain a letter of guarantee from the client. This
letter will specify that the client is liable for payment,
within Yankee Publishing Inc.’s specified terms, of all ads
placed through the agency. Failure to secure this letter will
necessitate prepayment of all advertising.
SPACE COST: Commissionable
PRODUCTION COST*: Noncommissionable
+ Black & white/two-color: $3,000
+ Four-color: $3,600
Insert rates apply to single 4” x 5-3/4” bound-in reader
response cards. Positions are limited, and reservations must be
confirmed with a signed, written insertion order and received
30 days prior to issue closing. A facing full page of advertising
must accompany the card insertion. Full-page inserts may also
be available. Annual planning and ordering are recommended.
Supplied, printed insert cards must be pre-approved by
Yankee Publishing Inc., must meet specifications, and are
BILLING TERMS
2% 10, Net 30. A 2% discount is earned if payment is
received within 10 days of invoice date (2%/10 days). Bills
rendered monthly are payable net 30 days after date of
invoice. 1-1/2% monthly interest (or maximum interest
allowed by law) will be charged on unpaid balance over 30
days (payable in U.S. funds only).
New advertisers and/or previous advertisers without credit
approval are required to submit payment with the first
insertion and will thereafter be billed on publication date,
provided credit references are acceptable. Otherwise, further
advance payment may be required.
800-736-1100
If an ad is scheduled for a given issue and copy
instructions are not received by the issue closing date, the
most recently run ad will be repeated.
DISCOUNTS
Frequency discounts are earned within 12 months from
starting date of contract.
PUBLICATION AND CLOSING DATES
Orders for premium positions are due two weeks prior to issue
closing date. Issues close the first of the month two months
prior to issue date.
CANCELLATIONS
Ad order cancellations must be received in writing on or
before the ad space deadline, as published in the media kit,
of the issue(s) in question. Cancellations cannot be accepted
after the ad space deadline. Orders for inserts and covers are
non cancellable. Partial-run advertising is non-cancellable.
All other terms and conditions as set forth in current
contract are in effect. (All rates quoted are subject to change
in accordance with any general rate change.)

connecting you to new england

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