annual report 2008 - Heart and Stroke Foundation of Ontario

ANNUAL REPORT 2008
We have the right
to live well.
The Heart and Stroke Foundation believes that Ontario can be, and must be, a place
where health flourishes and future generations are healthy and active.
To realize our vision, we must address one of the most important health issues threatening Ontarians – the alarming rise in the number of overweight and obese children in
the province. And we must do it together.
Table of contents
A generation in peril
20
The power of partnership
28
The strength of community
12
Addressing the needs of Ontarians today
22
Innovative results in stroke care
30
Leadership donors
14
The changing face of heart disease
24
Corporate leaders
36
Message from the Chair
18
Message from the CEO
26
Media and agency friends
38
Financial highlights
2
“Given the prevalence of childhood
A generation in peril
The health issues of today foreshadow the
health crises of tomorrow. And one of the
most significant issues we face today is the
threat that obesity poses to our children.
The alarming fact is that childhood obesity
rates in Canada have tripled over the past 15
years, and today 28 per cent of children in
Ontario are overweight or obese. Not only
are today’s children at risk, but this alarming
trend also signals an imminent health crisis
as these children become adults.
The magnitude of this emerging health crisis
is irrefutable. The health risks to overweight
and obese children include heart disease,
high blood pressure and Type 2 diabetes.
Even now, health practitioners are seeing
these diseases and their symptoms in children
and youth long before these adult diseases
are typically diagnosed. Consider these facts:
• More than half of Canadian children between the ages of five and 17 aren’t active
enough to support optimal health and development. Children need to be active 60
to 90 minutes a day, most days of the week.
• Less than 50% of Canadian children walk
to school.
2 H E AR T AND S T RO KE FOUNDAT IO N OF ONTA RIO
obesity, and its contributions to many
diseases, this is the first generation
that may not live as long as their
parents. Obesity is now having a huge
life expectancy impact which was not
foreseen 10 years ago. Action must be
taken that will help children and youth
live longer, healthier and more productive lives. The time to act is now. Many
life-long diseases begin in childhood.”
– Dr. Kellie Leitch,
MD, MBA, FRCSC Advisor on Healthy
Children and Youth, Health Canada
• Only 25% of children are meeting Canada’s
Food Guide recommendations for servings
of grain products per day.
• Breakfast for Learning’s 2007 Report Card on
Nutrition for School Children found that only
50% of kids are getting the minimum number
of servings of vegetables and fruit per day.
• According to Active Healthy Kids Canada,
an organization we help support, all children, regardless of background, are spending too much time in front of screens.
Getting Ontario’s children healthy and active
is a responsibility we all share. Our society’s
well-being is inextricably linked to the health
of future generations.
“In addressing today’s important
health issues, advocacy is one of
our most important strategies. The
Foundation’s continuing leadership in
advocacy places it at the forefront of
organizations confronting the challenge
of childhood obesity.”
– Dr. Andrew Pipe,
Chief, Minto Prevention and Rehabilitation
Centre, University of Ottawa Heart Institute
Heart and Stroke Foundation funded researcher
A generation in peril
Creating sustainable social change
The Heart and Stroke Foundation leads in
eliminating heart disease and stroke and
reducing their impact through the advancement of research and its application, the
promotion of healthy living, and advocacy.
In this role, we are uniquely positioned to
serve as a forceful and effective catalyst for
change, and this year we have made childhood obesity a top priority health issue.
We believe the rising rate of childhood
obesity signals an imminent and preventable
crisis. It is a societal health issue that affects
all of us, regardless of race, gender, geography or ability. Further, we believe it is our
collective responsibility to act.
To that end, the Heart and Stroke Foundation is implementing a multi-faceted strategy
to raise awareness of the impact and scope
of childhood obesity and encourage positive
action to stop the rising tide. To do so will
demand an investment of time, money and
the will to affect positive and lasting change.
We’ve committed to investing more than
$9 million over the next three years to help
4 H E AR T AND S T RO KE FOUNDAT IO N OF ONTA RIO
make Ontario healthy and active. In addition,
advocacy and partnerships will be pivotal to
realizing our vision.
Our strategy calls for the establishment of
public policies that encourage and enable children to be active and have access
to healthy foods and, for the long term, to
inspire a social movement that will create a
healthy Ontario for children. We will lead in
advocating to governments for the adoption
of sustainable policies. We will raise awareness and engage the public to take action
and demand solutions. And we will build a
broad coalition of like-minded partners to
work together to drive change.
Look around your community. What does it
need to get kids more active and healthier?
Speak out on their behalf. Contact your
municipal government representative, your
MPP or your local Heart and Stroke Foundation office – and start to create change.
A generation in peril
The importance of healthy eating
Healthy eating and increased physical activity are the best solutions to the growing epidemic of childhood obesity. The Foundation
is helping Ontarians to eat well with nutrition
education and resources, like our Health
Check™ program, our best-selling cookbooks, websites, newsletters and advocacy
to eliminate trans fats.
Making the healthy choice
The Heart&Stroke Health Check food information program is a not-for-profit program
that helps Canadians make informed food
choices by making it easier to identify products that can be part of a healthy diet. Every
one of the 1,700 food and menu items that
display the Health Check symbol have met
specific nutrient standards based on Canada’s Food Guide. These standards, developed by our team of registered dietitians, reflect the latest science that supports healthy
eating recommendations for Canadians.
This year, we undertook a summer-long
campaign aimed at increasing awareness
of Health Check and understanding of the
importance of healthy eating. The campaign
6 H E AR T AND S T RO KE FOUNDAT IO N OF ONTA RIO
culminated in a ‘Back-to-School’ Tour across
Ontario and promoted active play and
healthy eating for families.
Building support
for healthy schools
Schools are an important setting to instill
healthy eating behaviours. Unfortunately,
at school, students have limited access to
nutritious foods. As a leader in advocating to eliminate trans fats in our foods, the
Foundation partnered with the Government
of Ontario to announce Bill 8 – Healthy Food
for Healthy Schools Act. Bill 8 is an important
starting point for creating a healthy and supportive food environment and ensuring all
children have access to healthy foods in our
schools. We continue to advocate for more
comprehensive nutritional policies and guidelines for schools, not only for trans fats, but
also other nutrients including fat, fibre, sugar
and salt, as set out in Canada’s Food Guide.
“Faith Health Initiative’s work with the
A generation in peril
Heart and Stroke Foundation of On-
Working with communities
tario will continue well beyond the life
of the initial project. This is the key to
its strength. The Minister of Health Pro-
Community Mission Specialists
The Foundation has 13 dedicated Community Mission Specialists working in partnership with Foundation leadership volunteers
to develop, deliver and support activities to
engage Ontario communities in our mission
initiatives. This team works in the areas of
physical activity and nutrition, resuscitation,
diversity, health partnerships, advocacy and
community-specific needs, including working with community partners in the support
of social change aimed at enhancing our
children’s health.
Community Advocacy Fund
Advocacy is a vital part of our mandate. The
Heart and Stroke Foundation of Ontario’s
Community Advocacy Fund (CAF) provides
financial support to groups to advocate for
and implement increased opportunities for
physical activity and access to healthy food
for children in their communities. Grants of
up to $25,000 are awarded twice a year. This
initiative is off to a tremendous start, already
supporting 39 community ventures in the areas
of advocacy, public policy, education, school
and parent engagement and physical activity.
8 H E AR T AND S T RO KE FOUNDAT IO N OF ONTA RIO
motion has responded positively to the
continued involvement of churches in
promoting increased physical activity.”
– Barbara Thompson,
Project Lead, Faith Health Initiative,
North York, CAF recipient
Turning knowledge to action
In partnership with Queen’s University, we
developed and delivered 15 free, one-day
“Knowledge to Action” workshops across
Ontario. Attended by more than 500 participants, three of these were held in First Nations communities and two were conducted
in French. The workshop began with a summary presentation of key findings from the
International Conference on Physical Activity
& Obesity in Children held in June 2007.
The aim of these workshops was to promote
integrated, community-based action towards
increasing physical activity and healthy eating in children and youth. We’re pleased to
continue to work with these communities to
support ongoing planning and activities.
See a full list of Heart&Stroke Community Advocacy Grants and learn more at
heartandstroke.ca/kidfit
A generation in peril
Partners for a healthier future
“We’re starting to see 30-year-olds coming
to our facilities for cardiac tests. This is a disturbing trend. The echo generation is at risk,
and we must educate this generation about
prevention, both for themselves
and their children.”
– Neena Kanwar,
President and CEO, KMH Labs
1 0 H E AR T AN D ST ROKE FOUNDAT IO N OF ONTA RIO
The Heart and Stroke Foundation is uniquely
positioned as a catalyst for change. But we
can’t do it alone. We are partnering with organizations that share our vision, our concern and
our commitment to the future of our children.
Partners for change
We are building new relationships and partnering with organizations whose interests
are aligned and whose reach extends deeply
into our communities. These new partners
include the Waterfront Regeneration Trust,
the Ontario Physical and Health Education
Association, Active Healthy Kids Canada,
Breakfast for Learning and People for Education. With our partners at the Ontario
Professional Planners Institute, we created
the Healthy Communities Award as part of
their annual Excellence in Planning awards.
And we are proud to have received the President’s Award of Distinction for exceptional
contribution and commitment to the promotion of physical activity in the province from
our partners at Parks and Recreation Ontario.
We also continue to work closely with our
long-standing healthcare partners.
Partners in research
Hypertension in children is rapidly becoming
a significant health concern. Increased incidence of child hypertension translates into
increased incidence of cardiovascular disease as children become adults. Foundation
researcher Dr. Terrance Wade is studying
the influence of social determinants such as
family history, ethnicity and socio-economic
factors on blood pressure in youth.
Partners for a smoke-free world
A long-time advocate for tough anti-tobacco
legislation, the Foundation has been instrumental in advocating for strengthening
tobacco control legislation and regulations.
We successfully partnered with the Ontario
Medical Association this year to create a very
effective ad campaign to support legislation
that would ban smoking in cars carrying children. Bill 69 was passed in June. It prohibits
smoking or having lighted tobacco products
in a motor vehicle with passengers under 16
years of age. The law becomes effective in
January 2009.
Addressing Ontarians’ needs today
the Hypertension Management Initiative was
fully implemented in 11 primary care sites
across Ontario and piloted in two First Nation communities on Manitoulin Island.
Foundation mission plan strikes the right
As we work to ensure the future is healthy,
we continue to respond to those at risk
today. Research, education and awareness,
combined with innovative new tools and patient support, are making a vital difference.
balance between providing programs for
The gender quotient
people who need help now and advocat-
This year, The Heart Truth national campaign
was launched to increase awareness about
the leading cause of death in women – heart
disease and stroke. Because many women don’t
think they are at risk, are not aware or ignore
signs and symptoms, they often put off seeking
medical treatment when needed. Over the next
five years, Foundation studies will provide more
answers. In the meantime, we urge women to
take charge of their heart health today.
The Heart and Stroke Foundation develops innovative online tools that provide
a confidential, private environment for
people to take control of their health. Our
Heart&Stroke Blood Pressure Action Plan and
Risk Assessment programs launched the first
module of their interactive, self-management
portal in May 2008.
“Ontario has the potential to have the
lowest rates of heart disease and stroke
in the world. To help achieve this, the
ing for the broader changes to create a
heart healthy society.”
– Dr. Doug Manuel,
Senior Scientist, Ottawa Health
Research Institute, Heart and Stroke
Foundation funded researcher
Fighting the silent killer
Our efforts in helping prevent and manage
high blood pressure continue through our
High Blood Pressure Strategy. The findings
of our Ontario Survey on the Prevalence and
Control of Hypertension, led by co-principal
investigators Drs. Frans Leenen and George
Fodor, was published in the Canadian Medical Association Journal in May 2008. Also,
1 2 H E AR T AN D ST ROKE FOUNDAT IO N OF ONTA RIO
Helping patients take control
Supporting stroke recovery
Living with Stroke is an eight-week community support and education program for stroke
survivors and their caregivers. By engaging
survivors in their own recovery, we help them
take a major step in reaching their goals.
Excellence in research and education continues to deliver real results that change lives.
Learn more about this vital and exciting work
at heartandstroke.ca/MeetOurResearchers
The changing face
of heart disease & stroke
When it comes to some of Ontario’s diverse
communities, risk and prevalence can vary
significantly. Compared to the general population, research has shown:
• South Asians have a three-to five-fold
increase in the risk for a heart attack and
death from heart disease and stroke.
• Ontarians of African descent are three times
more likely to have high blood pressure.
• Smoking and high cholesterol are more
frequent among Chinese Canadians.
• Heart disease rates are as much as 50
per cent higher and the death rate due
to stroke is twice as high in First Nations,
Inuit and Métis.
As part of our commitment to the health
needs of our diverse populations, we continue to build awareness and deliver health
messages as effectively as possible. One way
is through symposia where scientific experts
share knowledge with residents and their
healthcare providers in one setting. Further
efforts include the following.
1 4 H E AR T AN D ST ROKE FOUNDAT IO N OF ONTA RIO
South Asians at risk
To address this community’s high cardiovascular risk, we created a video resource, The
Story of Every Heart, following a South Asian
family as they learn about their risk factors
for heart disease and stroke. It is available
in several South Asian dialects. It can be
viewed at heartandstroke.ca/southasian
Asian community awareness
For over 15 years, the Heart and Stroke Foundation’s Chinese Canadian Council has been
actively working in our communities to bring
heart disease and stroke awareness and
hope to Asian families. Data from a study
led by members of the Council was recently
published, substantiating low awareness
levels and supporting the urgency to reach
more Chinese residents with vital prevention
information. To support this effort, this year
we partnered with the Canadian Multicultural
Council for Asian Heritage Month. At several
events throughout May 2008, we shared
healthy lifestyle information and resources
specific to Asian communities.
The Horn of Africa Parents Association’s
Fitness for East African Girls project is
The changing face of heart disease & stroke
funded by a Heart&Stroke Community
Advocacy Fund. This initiative involves
raising parents’ awareness about the
importance of physical fitness for their
daughters, and helping them convince
schools and the City of Toronto’s Parks
and Recreation Division to adapt recreation and sports programs to make them
culturally appropriate for Muslim girls.
Aboriginal stroke education
We are developing an Aboriginal Stroke
Educational Strategy that will employ talking circles, focus groups and one-on-one
interviews to gain an understanding of how
Aboriginal people understand stroke. The research will be led by Lakehead University and
the Regional Stroke Centre in Thunder Bay.
Finding answers
The Foundation conducted a survey on the
Prevalence and Control of Hypertension with
three key ethnic groups: people of African
descent, South Asian and East Asian. The
survey provided first-ever Canadian data on
prevalence and control of hypertension among
these groups. It is only the beginning of the
work that lies ahead. The Foundation is funding several research studies, such as follows:
Dr. Majambu Mbikay is investigating why
people of African ancestry show a higher rate
of diabetes than those of European ancestry. Data indicates that people with
diabetes aged 35 to 64 are six times more
likely to have heart disease or stroke than
those without diabetes in the same age
group, making this a vital area of research to
1 6 H E AR T AN D ST ROKE FOUNDAT IO N OF ONTA RIO
help this group reduce their risk. The study
involves 500 people of African descent, and
hopes to reveal more about an enzyme,
PCSK9, and its potential role in regulating
glucose levels.
Foundation researcher Dr. Sonia Anand is the
Foundation’s new Endowed Chair in Population Health Research. With her colleagues,
Dr. Anand is undertaking research initiatives
that include a project uncovering community
level determinants of obesity in Aboriginal
communities, and a project to learn why
South Asians develop high rates of abdominal obesity and Type 2 diabetes.
Dr. Milan Gupta is conducting a pilot study of
language and ethnic specific cardiovascular
risk counselling in South Asians with coronary heart disease. The study will determine
if culturally specific counselling helps South
Asian patients improve their health following
a heart attack. We expect it to show how this
may result in greater health improvements and
increased compliance with cardiac treatments.
The Heart and Stroke Foundation needs
your support to continue life-saving research.
Please give generously at heartandstroke.ca
For what matters most
For more than 50 years, the Heart and Stroke
Foundation has been at the forefront of
groundbreaking research into heart disease
and stroke. The knowledge we now have is
saving lives, not just in hospitals, but in community centres, schools and homes across
the province. By reaching deeply into our
communities, we’re making a difference in
the lives of all Ontarians – regardless of gender, age or ethnicity – when disease strikes
and, more importantly, before it takes a life.
As this report shows, the Foundation is
investing in a focused effort to reverse a
deadly trend in our children’s health, and we
are looking to a multitude of sectors in our
society to help us carve the most effective
path to success.
Our Automated External Defibrillator (AED)
initiative committed to, and has been successful in funding, the placement of 2,000
AEDs across Ontario. With the help of
donors and community partners, 1,184 AEDs
have already been placed and, as a result,
nine hearts have been restarted, nine lives
have been saved. We must and can do so
much more.
1 8 H E AR T AN D ST ROKE FOUNDAT IO N OF ONTA RIO
In regards to extraordinary results achieved
through compassionate and confident support, the Heart and Stroke Foundation Centre for Stroke Recovery stands as a beacon of
enlightenment and innovation in stroke care.
Thanks to everyone who played a part in its
success. There is no greater model in the
world, and no greater tribute deserved by
those who made it real.
The commitment and generosity of our
partners, donors and volunteers support this
remarkable progress, and will continue to
create sustainable and measurable change in
all our lives.
On behalf of everyone at the Heart and Stroke
Foundation of Ontario, I thank you for your
support. Now, please take a moment and
think about what matters most to you. Our
health, and the health of our children and
grandchildren, depend on us all.
Sincerely,
Rocco Rossi
Chief Executive Officer
The power of partnership
Transamerica Life Canada is an enthusiastic
supporter of our efforts that are placing
life-saving AEDs in public spaces. As a
presenting sponsor, Transamerica helped
to bring the inaugural Heart&Stroke
7 Summits™ event to life. Transamerica
generously matched the first $250,000
raised, helping the event exceed its $1 million fundraising goal. All the funds raised
were used to place life-saving AEDs in
priority communities throughout Ontario.
Partners with heart
Volunteers are the lifeblood of our Foundation. They are the face of the Foundation
in our communities, and our ambassadors
in the fight to save lives. From our Board
of Directors to the thousands who engage
in community events across the province,
volunteers are vital partners in advancement.
There are more than 40,000 volunteers in
Ontario, including more than 250 leadership
volunteers who hold influential local council
positions spearheading fundraising, advocacy and health education efforts. Together
they generously give their talent, expertise
and thousands of hours of time critical to
delivering our mission. Thank you from the
bottom of our hearts.
Partnering for life
In 2008, the Foundation doubled a goal of
placing 1,000 Automated External Defibrillators (AEDs) in more public places across
Ontario to 2,000 by 2010. Donations received
through Heart&Stroke Restart a Heart, Restart a Life and the Chase McEachern Tribute
Fund helped us meet with early success, and
has resulted today in 1,184 more AEDs in our
communities. But beyond these two initia2 0 H E AR T AN D ST ROKE FOUNDAT IO N OF ONTA RIO
tives, this success can be attributed to so
many more: 12 additional funding partners,
more than 59 municipal groups, the commitment of Ontario’s front-line emergency
medical services personnel, volunteer firefighters, mayors, councillors, city and town
administrators, corporate and community
foundations, and participating First Nations
communities. Nine people and their families
are already thanking you for their second
chance. Many more will surely follow.
Partnering for results
The Foundation values the support of all
levels of government in our mutual commitment to the health of Canadians. In January
2008, the Federal government announced
$15 million in funding for the Heart and Stroke
Foundation Centre for Stroke Recovery –
the largest investment ever provided to
stroke recovery and rehabilitation research
in Canada. Also, in partnership with the
Ontario government, we are establishing the
Northern Ontario School of Medicine Chair
in Aboriginal and Rural Health. The province
will match our commitment of $1.5 million
to establish the HSFO Aboriginal Research
Chair with a total endowment of $3 million.
Innovative results
in stroke care
Every ten minutes in Canada, someone dies
or is disabled by a stroke, and the numbers
are rising. Currently, there are 300,000 Canadians living with the effects of stroke – with varying degrees of mental and physical disability
that can be truly life-altering.
The Heart and Stroke Foundation Centre for
Stroke Recovery (HSFCSR) is the first centre in
the world to streamline research, stroke care
and stroke recovery designed to improve the
quality of life for stroke patients. Combining
the expertise of the Ottawa Health Research
Institute (OHRI), the University of Ottawa, Sunnybrook Health Sciences Centre (Sunnybrook)
and Baycrest, this internationally acclaimed
virtual centre is paving the way for the design
and testing of novel post-stroke interventions
and therapies, moving new discoveries to the
bedside faster than ever before.
Recognizing the critical role of HSFCSR in the
fight against stroke, the Government of Canada and the Government of Ontario have both
provided significant funding for this initiative.
To date, the Centre has raised more than
$83 million in support of vital stroke research,
including $23 million raised through the
Heart and Stroke Foundation inaugural cam2 2 H E AR T AN D ST ROKE FOUNDAT IO N OF ONTA RIO
paign, “A Mind to Give,” and matched with
$20 million contributions from each of the
Centre’s three founding partner institutions,
OHRI, Sunnybrook and Baycrest.
We are tremendously grateful to the Campaign Cabinet Members of the “A Mind to
Give” campaign for their fundraising efforts
and dedication to this initiative. Ned Goodman (Co-Chair), Don Lenz (Co-Chair), Dr.
Anthony Graham (Cabinet Member), Frank
Anderson (Cabinet Member) and Wilfred
Posluns (Honorary Chair).
Our heartfelt thanks to all our generous campaign donors for sharing in our vision and
commitment to stroke research – leaving a
legacy that will benefit stroke patients around
the world.
We also recognize the Centre’s scientific
leaders, researchers and investigators for
their ongoing work; their inspirational efforts
are leading major advances in stroke prevention, treatment and recovery for Canadians
affected by stroke.
While our pace of discovery is brisk, we are
constantly reminded of how urgent the need
is today – and will continue to be tomorrow.
Corporate leaders
We congratulate and thank the following companies for putting their
confidence and trust in our efforts
to deliver results that change lives.
The Heart and Stroke Foundation is committed to promoting
$10,000 – $49,999
healthy living among young Canadians. Sanofi-aventis has part-
Astellas USA Foundation
Astra Zeneca
Bell Canada Helping Hands,
Open Hearts
BMO Employee Charity Fund
Deluxe Labs
Desjardins Financial Security
Dole
Giant Tiger
Medtronic Physio-Control
Goodlife Fitness
IBM
Industrial Alliance
Italian Trade Commission
Kyolic Garlic
Louis Garneau
Mackenzie Financial
Charitable Foundation
Merrill Lynch
Mindshare
National Bank Financial
OPG Employees’ & Pensioners’
nered with us to tackle the critical issue of childhood obesity. Their
generous donations have been a cornerstone of this initiative,
supporting the development of the strategy to build greater public
awareness and effective policies to facilitate social change.
2 4 H E AR T AN D ST ROKE FOUNDAT IO N OF ONTA RIO
Charitable Trust
Phillips
Rose Reisman Catering
TD Bank Financial Group
The Pickle Barrel
Zoll
$50,000 – $99,999
Sears Employee Charitable Trust
Al Paladini Legacy for Life
$100,000+
Apotex Inc.
Becel
BMO Financial Group
Boehringer Ingelheim Ltd.
Canadian Tire Jump Start
Federated Health Charities
Fortinos
Frank Cowan Foundation
Metamucil
Pace Polo for Heart
Pfizer
RBC Foundation
Sanofi-aventis
Scotiabank Group
SSQ Financial Group
Transamerica Life Canada
Media and agency friends
Thanks to the following media
and agency partners who have
demonstrated their commitment
to supporting the health of
Ontarians by providing services
valued at over $10,000.
Media
AOL
Astral Media
Mix 99.9
EZ Rock
CFRB
Canwest Global
Captivate
CBS Outdoor
ClearChannel
Concourse Media
Corriere Canadese
Corus Entertainment
CTV
Direct Target Promotions
Shopper’s Source
EcoMedia Direct
Get Out There
Globe&Mail
Google Canada
2 6 H E AR T AN D ST ROKE FOUNDAT IO N OF ONTA RIO
Harrowsmith Country Life
IMA Outdoor
Laurentian Media Group
Northern Life
Maple Leaf Sports
Metroland Media Group Ltd.
South Asian Focus
The Brampton Guardian
The Record
The Northumberland News
The Guelph Mercury
Metro News
Mochasofa.ca
The Morrisburg Leader
Multimedia Nova Corporation
MyTelus.com
NOW
Osprey Media
The Examiner
Barrie Examiner
The Algoma News Review
Outdoor Broadcast Network
P.O.P. Media
Pedal Magazine
PHSN TV
Quebecor
Redux
Rogers Media
Chatelaine/Châtelaine
Macleans/L’actualité
City TV
CHUM
OMNI
Streetseen Media
Sun Media
The Londoner
Telelatino Network
Time Inc.
TITAN Media
Tonic Canada
Toronto Star
TSN
UpTrend
The Winchester Press
Wild on Media
Yahoo Canada
Zoom Media
Agency
The Justin Poy Agency
Mindshare
Ogilvy One Worldwide
Publicis Canada
Zenith Optimedia Canada Inc.
The strength of community
The Heart and Stroke Foundation congratulates the following individuals, teams and
corporations who have shown true heart
in raising vital funds in support of healthy
Ontario communities. Thank you for giving
us your best this year, and making such an
important difference.
Heart&Stroke Hoops for Heart
Top Schools
Heart&Stroke Big Bike
Top Companies
River Heights E.S. – Brantford
Lombardy P.S. – Brockville
Rolling Hills P.S. – Peterborough
Scotiabank
TELUS
MTS Allstream
Borealis
CIBC
Heart&Stroke Fit for Heart
Peter Mastorakos – London
Juve Jesus – Toronto
Dr. Anthony Graham – Toronto
Barb Refausse – Trenton
Robert Week – Caledon
Top 5 Individual Fundraisers
Mark Audett – Hockey Tournament
Euan Ferguson – Squash for Heart
Russ Weire – Curl for Stroke
Sandra Chisholm – Crystal Heart
Curling Classic
Janice Baldwin – Curling for Heart
Top 5 Events
Mayfair Spinathon – Toronto
AIC Walk for Heart – Newmarket
Row for Heart – Kitchener
Crystal Heart Curling Classic – Ottawa
Pembroke Best Western Adventure
Challenge – Pembroke
Heart&Stroke Jump Rope
for Heart Top Schools
Brisdale P.S. – Peel
Jackman Avenue Jr. P.S. – Toronto
Herb Campbell P.S. – Peel
2 8 H E AR T AN D ST ROKE FOUNDAT IO N OF ONTA RIO
Heart&Stroke Heart Month
Outstanding Canvassers
Becel Heart&Stroke
Ride for Heart
Top 5 Fundraisers
Denys Calvin
Rocco Rossi
Colleen Johnston
Amanda Belzowski
Gil Palter
Top 5 Corporate Challenge Teams
Rocco’s Riders
Scotiabank Group
Unilever Canada
Deloitte
RBC
Heart&Stroke 7 Summits
Heart&Stroke 7 Summits™ launched its
inaugural stair climbing event, inspired
by the mountaineering world and held
in the tallest office towers of downtown
Toronto. In year one of this high-pledge
event, almost 100 senior executives and
corporate sponsors raised $1.1 million for
AEDs. Heart&Stroke 7 Summits will return on
February 22, 2009.
“Group of 7” Top Fundraisers
Iain Scott – McCarthy Tétrault LLP
Aldo DiFelice – Telelatino Network
David Blanchard – Unilever Canada
Gord Love – Scotia McLeod
Eileen Greene – HKMB International
Robin Hibberd – Scotiabank
Ken Tanenbaum – Kilmer Group
Apex Top Corporate Fundraising Team
Gary Maavara and Aldo DiFelice – Corus
Entertainment Inc. / Telelatino Network
Leadership donors
The Frank Cowan Foundation
With their generous donation of $1 million, The Frank Cowan
Foundation is helping to fast-track our initiative to place life-saving
AEDs in even more public spaces across Ontario.
A special thanks to our Leadership
Donors, whose generous contributions will make a significant impact
in helping advance our mission.
A.W.B. Charitable Foundation
Randall Abramson
Mollie Adamson
R. Addison
Saeid Aghaei
Deborah Alexander
Nickey Alexiou
Frank Anderson
Cynthia M. Andrew
Aqueduct Foundation-Yaffe Feld Fund
Shaun Arnold
Julie Atkins
Robert Auld
Maureen Bailey-Lee
Kenneth Baillie
Kathryn Balls
J. E. Barbour
Brock Barker
Dominique Barker
Evelyn Barker
Francine & Bob Barrett
Basilian Fathers
Phares and Laura Bauman
John Hoare and Andrea Beal
Alan Bean
Julie Bellisimo and Colin Norris
Evelyn Bensch
Andrew Berthoff
Roland and Marie Bertin
David Blanchard
Jamie Blond
Anne Blow
Cynthia Blumenthal
Mr. and Mrs. Fredric R. Boardman
Ruth Bolt
Louis Borick
Yvan Bourdeau
Mr. and Mrs. Walter H. C. Boyd
Mary Boyle
Douglas and Grace Bradley
Chantelle Bramley
Elizabeth Breen
Michael Bregman
3 0 H E AR T AN D ST ROKE FOUNDAT IO N OF ONTA RIO
Maureen Briscoe
David Britnell
Robert Brooks
Buchan Family Foundation
John Budreski
Neil Bullock
Vi Bunclark
Shawn Burnett
D. Burry
Robert Burton
Bill Butt
Marion Buttars
George Butterfield
Denys Calvin
L. Campbell
Bruce Cappel
Gary and Nancy Carlston
Cindy Carswell
P. M. Casey
Paul Casey
Dorothy Catterson
J. Charles Caty
Brian Cepuran
Jerry Chadwick
Paul Charette
Barbara Cheung
Catherine Christodoulou
Dr. Chi-Ming Chow
Paul Ciampaglia
Richard Ciupak
Gordon A. Clark
L. and L. Clarke
M. Cochran
George Cohon
Ted J. Coker
Marco Colabella
J. Colburn
Esther Cole
Wallace Compton
William “Chip” Comstock
Patrick Consoli
John Cook
Randolph Cousins
Barry Cracower
David Craig
Elizabeth Crawford
Maria Crignano
Bruce Croxon
Brian Curtner
Ralph Cutten
Kasia Czarski and Fred Glady
Albert Dahbour
Kevin and Kelley Dalton
H. Wayne Daniel
Lloyd Darlington
Betty Davey
Glen Davidge
Laurie Davis
Irene J. Davis
Dr. A. V. Dejardine
Catherine Delaney
Douglas Derry
Joseph Detommaso
Dan Devlin
Gianpiero Di Rocco
Dean D’Mello
Larry J. Doble
Richard Dodds
Frank Domenichiello
Reverend M. V. Donald
Robert Dorrance
Robert Duke
Nic Edwards
Kim Edwards
Stella L. Eversfield
Dr. Ernest Fallen
George Fanjoy
Audrey D. Fawcett
Anne Fawcett
Paul Faynwachs
Robert A. Fear
Andrew Federer
Anthony Fell
Jarmila Filipko
George and Gold Fine Family
Foundation
Fleck Family Foundation
Mr. and Mrs. Terry Fletcher
Terence Flynn
Gwynneth Ford
Wayne & Isabel Fox
Gerry Fox
Anna Marie Frediani
Antonio Freitas
Robert Frimet
Marie Frossard
Harvey Fruitman
Edward Fujisawa
Jeanne F. Fuller
Ross E. Fullerton
Julia Furdos
Craig Gagliano
Enrico Galante
David Galloway
Ken Gardner
William R. Garratt
T. Genua
Bluma Gertner
Michael Gibbens
Stephen Gilpin
Merlin Gilroy
Mario Giorgio
Gary Goddard
Murtaza Gokal
Ori Goldman
Mrs. C. Warren Goldring
Lynda Goldson
Wilfred Goodman
Brian Gore
Sanjeev Gosain and Rajvir Samra
Dr. Anthony F. Graham
Laurie Graham
Norman Graham
Shirley L. Grant
Trudy Grant
Richard Grape
Alan Greenberg
Richard and M. Greening
Dr. Noemi Guindon
Elizabeth Hamilton
Margot Elaine Hamilton
Elaine Hamilton
Charles H. Hantho
David Harris
Mr. & Mrs. Bill Hatanaka
David O. Hawkey
Alan Hawtin
Philip Henderson
Gary Hendrix
Ron Hendrix
George and Agnes Herczeg
Foundation
Mark Herzog
Andre Hidi
Esther Hillier
Elizabeth Hilton
Roy and Joan Hintsa
Isabel Hodgkinson
G. M. Hogarth
John Hogarth
Mary Holloway
Gwen Holmes
James E. Horn
Barbara J. Houlding
Nick Hulst
John Hurl
Amna Husain
Alice Irwin
Kris & Margaret Isberg
Ivey Foundation
3 2 H E AR T AN D ST ROKE FOUNDAT IO N OF ONTA RIO
Richard M. Ivey
Jonathan Jelinek
Colleen Johnston
Fred Karp
Ruth Kelner
Lorraine Kerr
Paul Keul
Habib Khawja
Greg Kiessling
Brian King
Leslie Klein
Morris Klid
Holger and Claudette Kluge
John and Marge Knebel
Wendy Knelsen
Audree Koehle
Peter Kozicz
Krembil Family Foundation
David and Crystalle Kruis
Ray Kumagai
Arthur Lam
Margaret Lam
Linda Lameront
R. Latuskie
Michael LeClair
Linda Ledbetter
Lydia Lee
Morris Leifso
Don and Marjorie Lenz
Marcel Leroux
Allan Levy
Mary Lewis
David Li
Lind Family Foundation
Anita Lo
Jon and Nancy Love
Robert W. Luba
Brian Luborsky
Hazel Ludlow
Peter Lunney
James M. MacDonald
Rory MacDonald
Kenneth and Audrey MacGowan
Ralph L. MacIntosh
Michael Mackasey
Helen MacKenzie
Arthur and Gwendolyn MacKenzie
Delmar MacKinnon
Donald Maclaren
Robert MacLellan
Catherine MacMaster
David MacNaughtan
Laura Malisoni and Graham Carey
Kwok Lau Man
Joe Manget
Scott Martyn
Gary Mattan
Joseph Maybin
Peter McArthur
Andrew and Louise McAskile
Nora McAuliffe
Eugene McBurney
Peter McCawley
Christopher McCulloch
Robert and Debbie McFarland
Olive McFarlane
Stewart A. McGrandel
Richard McGraw
John L. McGugan
Ian McKinley
Dr. Elizabeth McLean
Richard McMillan
Mabel and Gordon McMillen
Foundation
Daniel McPhee
Catherine and Maxwell Meighen
Foundation
Judith Mewett
Michael D. Milligan
Tom Milroy
Vaughan Minor
Moffat Family Foundation
Susan Mohamed
Lauro Morettin
Joe Moretto
Thomas Moriarity
John Morrissey
Donald E. Munro
Barbara Munro
Doug Munro
John Murray
Shawn Murray
R. Muscat
Steven Muzzo
Peter Myers
Helen Nash
Elizabeth Nelson
George Niblett
Dora Noy
David Nuttall
Sandra Nymark
Sandy Offenheim
K. Ogaki
Helen Orsino
Marie J. Overweel
Alfred Page
Richard Palser
Olive Palser
J.E. Panneton Family Foundation
Donald J Parker
John Parker
Roy Parmelee
Donna Parr
David and Anne Patterson
Peter B. P. Pearce
Dr. Ronald Pearlman
David Pegues
Hershel Perera
Lee Peters
S. Peterson
Richard and Karen Pettit
Kenneth Pifher
Beverley Jane Pinchin
Stephen Potter
Chris Potter
Hope Powell
Horst Prelog
Ron Prosserman
Robert J. Pyne
Mr. and Mrs. John Rapley
Sanaz Rasouli and Ryan Charland
Irfhan Rawji
Michael Rayfield
Christine Raymond
Marguerite Redman
Blake Reid
Allan and Sandra Reid
Aurene Richardson
Ralph F. D. Richardson
Christopher Ritchie
Mark Ritchie
C.E. Ritchie
Lola Robb
Mary Ann Roberts
Lloyd and Nancy Robertson
Dr. Samuel S. Robinson Charitable
Foundation
Warren Robinson
Colleen Rodi
Richard Rooney
Elaine Roper
Rocco and Rhonwyn Rossi
Rotman Family Foundation
Martha Roy
Alan Ryder
L. Sabetti
Suzanne Sanson
Barbara Sawaszkiewicz
James Sauder
Louis Savlov
Yvonne Sawden
Evelyn Scott
Kenneth Scott
Martin Semler
Shadowcorp Investment Limited
Kenneth Sharpe
N. Sharratt
Noel Shen
Neil Shepherd
William Sheppard
John Sheridan
Margaret Shillolo
Masako Shishido
Michael Shulist
Mrs. Audrey I. Sillick
Phyllis Simon
3 4 H E AR T AN D ST ROKE FOUNDAT IO N OF ONTA RIO
Joginder Pal Singh
Paul and Cathy Singleton
Sitka Trust
Gary Slaight
Jerry Smith
Jane Somerton
N. K. Somerville
Charles J. Soper
Arthur R. Standish
Patricia Stark
Bruce Starzenski
Eleanor Stephanson
James Stewart
J. C. Stodgell
Brian Stokoe
Fred Streiman
Fred Strong
Joan Strothard
R. Struminger
Donald Stuss
Dr. Matthew Suh
Judy Sutherland
Austin A. Sweet
Charles Swire
Keith and Laura Syron
William A. Szego
Michael Tamblyn
Tanya Marie Taggart
K. E. and Joan S. Taylor
Lee T. Taylor
Mario Tedesco
Elisa Terizo and Michael Nikolovski
Lorne A. Thomas
Gail Thomas
William Thomas
Brian Thompson
Timothy Thompson
Thelma Thomson
Steve Tiller
Ian S. Tollerton
Muriel Tolton
Joe Trigiani
Eric Tripp
Earl Trouten
M. J. Utting
Gary J. Van Haren
Luc Vanneste
Sheila Waengler
Walker Lynch Foundation
Walkers Trust
M. Warman
Jeff Watchorn
Jim Waters
John Watson
Nicholas Watson
Michael Wayling
Belle and Bill Wilkinson
C. H. Williams
Wilma Williams
Craig Wilson
Greg And Tara Wilson
Richard B. Wilson
Winberg Foundation
Gregory Winfield
Alfred G. Wirth
Barbara Wolfe
James Wolfe
Henry Wolfond
Greg Wolfond
Philip Wong
John W. Woon
Alan Wortzman
Robert Wright
Patricia Wright
Debbie Wright
Harry Wynne
Dr. Laval Yau
J. A. Young
John Young
Henry Yung
Steve Zivanov
Cvetka Zoldos-Antolin
Aesop Zourdoumis
And others wishing to remain
anonymous.
This is 6-year-old Lucas as he really is today at a healthy
weight. The Heart and Stroke Foundation thanks Lucas and
his family for allowing us to manipulate his image through
computer graphics and photography in order to dramatize
the threat of obesity on a generation.
Transparency,
accountability and trust
This last year of my term as Chair of the
Board has been one of the most rewarding
of my life. We have seen incredible strides,
but particularly so this year, in advancing our
mission spend to a remarkable $83.2 million.
Since our inception, the Foundation has
invested close to $500 million in our mission
to eliminate heart disease and stroke.
The generous contributions of donors and
volunteers are affecting real change in the
3 6 H E AR T AN D ST ROKE FOUNDAT IO N OF ONTA RIO
Board of Directors: (From left) Anthony Graham, M.D. - Honorary
Director, Donna Parr, U. Phillip Daniels, Ph.D., Colleen Johnston,
F.C.A. - Vice Chair, David Garland, C.A., Heather M. Arthur, Ph.D.,
Irfhan Rawji, Barry Cracower, Michael LeClair - Chair of the Board
and President, Margaret L. Rand, Ph.D., Shafiq Ebrahim, M.B.A.,
Allan Reynolds, Chi-Ming Chow, M.D., Marlys L. Koschinsky, Ph.D.
Missing from Photo: Paul Nelson, Robert S. McKelvie, M.D.
Honorary Patron: The Honourable David C. Onley, O.Ont.
Lieutenant Governor of Ontario.
Foundation Secretary: Pauline Wijeyesekera
lives of all Ontarians, across a wide range of
diverse communities.
ensuring our donors and benefactors reap
the highest possible value from every gift.
Our Board, dedicated volunteers from the
medical and business sectors, continues
to build on our leadership in the stewardship of donor support. The following pages
reflect changes to our financial reporting
this year, adopting Imagine Canada’s new
Ethical Code. Transparency, accountability
and excellence remain our highest priorities,
I am confident our volunteer leadership will
echo strongly on future results.
Sincerely,
Mike LeClair
Chair of the Board and President
Financial highlights
Statements of gross and net revenue and expenditures
for the year ended August 31, 2008
(in $ thousands)
Leading the way in financial
transparency and accountability
The Heart and Stroke Foundation of Ontario
is a sector leader with respect to transparency and stewardship of donor contributions. To continue this leadership, we’ve
made some changes to how we report our
financial statements this year. The Foundation is among the first to adopt the updated
Ethical Fundraising and Financial Accountability Code developed by Imagine Canada
and works closely with other partners in the
sector to ensure best practices in reporting.
To make it easier to have a full understanding
of where your money goes when you make
the choice to support the Foundation, we have
provided some further explanations to highlight
key entries in the reporting tables, and have
provided answers to some typical questions.
This code sets the standards for charitable
organizations in managing and reporting their
financial affairs.
3 8 H E AR T AND ST RO KE FOUNDAT IO N OF ONTA RIO
a) Record investment in mission
In 2008, both health education and research expenditures increased as planned, making
the Foundation’s investment in mission activities a record $83.2 million, 46.5% greater
than the $56.8 million spent on research and health education in 2007.
b) Lottery contribution to research
In 2008, $10.7 million was generated for life-saving research through the Foundation’s lottery. Over the past ten years, the Foundation’s lottery has contributed almost $150 million
towards vital research, health education and community programs. Direct costs for the
Foundation’s lottery business are substantially higher than the costs of non-lottery activities. These costs relate to spending on prizes and promotion to maximize lottery proceeds.
Gross Revenue
Fundraising revenue
Community-based programs
Centralized programs
Lottery
Government sponsored projects
Interest, dividends and realized gains on investments
Net Revenue after direct fundraising costs²
Fundraising revenue
Community-based programs
Centralized programs
Lottery
Government sponsored projects
Interest, dividends and realized gains on investments
Decrease in market value of investments
Net revenue before operating and mission expenditures
c) Operating expenditures remain stable
While the Foundation’s investment in mission activities rose dramatically from 2007 to
2008, the Foundation’s operating expenditures during that same period increased by
only 3.8%. General fundraising expenditures include all costs and salaries that cannot
be attributed to a program. Administrative expenses include all other expenses that
are not related to either direct, general fundraising or mission costs.
Operating expenditures³
General fundraising
Administration
Net revenue before mission expenditures
Mission expenditures
Research
Health education and community programs
Excess (deficiency) of net revenue over expenditures for the year
Unrestricted and
Board Restricted
Donor &
Government
Restricted
2008 Total
2007¹
$ 32,176
35,618
6,536
$ 370
7,941
46,639
4,315
331
$ 32,546
43,559
46,639
4,315
6,867
$ 33,096
40,722
48,632
4,124
12,101
$ 74,330
$ 59,596
$ 133,926
$ 138,676
25,394
30,606
6,368
-
370
7,938
10,737
4,315
331
-
25,764
38,544
b) 10,737
4,315
6,699
-
$ 26,342
35,965
12,140
4,124
12,236
(3,377)
$ 62,368
$ 23,691
$ 86,059
$ 87,430
15,457
3,570
137
15,457
3,707
15,104
3,351
19,027
137
c) 19,164
18,455
$ 43,341
$ 23,554
$ 66,895
$ 68,975
36,096
23,520
16,255
7,299
52,351
30,819
37,804
18,959
59,616
23,554
a) 83,170
56,763
($ 16,275)
-
($16,275)
$12,212
¹ Certain comparative figures have been re-classified to conform to the financial statement presentation adopted in the current year.
² Direct fundraising costs are costs directly attributable to a specific program.
³ Operating expenditures are 14.3% of gross revenue.
4 See About the Annual Report (page 41) for details.
4
Statement of financial position
as of August 31, 2008
(in $ thousands)
Assets
Current assets
Cash and cash equivalents
Investments
Accounts receivable
Prepaid expenses and deposits
Inventory
Long term assets
Investments
Endowment funds
Property and equipment
Liabilities
Current liabilities
Accounts payable and accrued liabilities
Research grants and awards payable
Deferred contributions
Leasehold inducements
Rent allowances
Deferred contributions
Research grants and awards payable
Net Assets
Internally restricted
Unrestricted
Restricted for endowment purposes
Invested in property and equipment
4 0 H E AR T AND ST RO KE FOUNDAT IO N OF ONTA RIO
Unrestricted
e) Board Restricted
d) Donor &
Government
Restricted
About the Annual Report
2008 Total
2007
$7,699
1,160
1,560
1,412
28,756
-
$24,455
-
$32,154
28,756
1,160
1,560
1,412
$29,115
1,819
1,039
1,365
11,831
28,756
24,455
65,042
33,338
13,643
1,615
47,599
208
13,984
369
-
75,226
369
1,823
101,066
369
2,066
$27,089
$76,563
d) $ 38,808
$142,460
$136,839
$8,028
-
e) 28,756
-
$5,469
16,180
2,806
$13,497
44,936
2,806
$5,565
38,314
6,048
8,028
28,756
24,455
61,239
49,927
1,615
1,717
-
1,298
13,984
-
1,615
1,717
13,984
1,298
1,746
1,480
587
1,947
11,360
30,054
38,439
79,853
55,687
15,729
-
e) 46,301
208
369
-
46,301
15,729
369
208
56,029
24,434
369
320
15,729
46,509
369
f) 62,607
81,152
$27,089
$76,563
$38,808
$142,460
$136,839
d) Donor and Government Restricted Assets
$38.8 million represents the assets that are restricted, based on the source
of the money and/or the expressed wishes of those making the donation.
This amount includes lottery proceeds which fund certain research activities, automated external defibrillators, and government funding for the
Heart and Stroke Foundation Centre for Stroke Recovery, a collaborative
multi-year project.
e) Board Restricted Assets
$28.8 million of assets will fund current year research grants approved by
the Foundation’s Board. The Board also prudently ensures that 50% of all
financial commitments to multi-year research projects are set aside. Future
payments are made following an annual review and achievement of initial milestones. $46.3 million is reserved by the Board for these future commitments.
How is it possible that the Foundation invested more
in 2008 than it received?
The Foundation, as planned, used its existing financial
assets to invest in vital research and health education
activities identified in the Foundation’s five year strategic
plan. These assets include funds received from a substantial
bequest. Carefully planned spending over the next three
years will also exceed annual revenues and ensure assets
will continue to be deployed in a strategic and thoughtful
manner for the following key mission priorities:
• 50% of multi-year research commitments ($23.4 million)
• High Blood Pressure: Getting Ontarians’ blood pressure under control ($3.5 million)
• Healthy Kids: Tackling childhood obesity ($9.4 million)
• Providing free health information related to heart
disease and stroke ($3.1 million)
f) Net assets
• Working capital reserve ($6.9 million)
The Foundation’s record investment in mission in 2008 occurred because a
portion of the Foundation’s assets were used, in accordance with our strategic plan, to support critical research and health education priorities. This
allowed the Foundation to spend $16.3 million more than it raised in 2007,
resulting in a total of $83.2 million in mission spending.
We invest the money relating to future financial
commitments not yet paid in order to produce
valuable additional income.
Who is responsible for overseeing
Financial Management?
The Foundation fulfills its important governance roles through its strong volunteer
committee structures comprised of members
with relevant expertise. Ultimate responsibility for governance and oversight lies with the
Board of Directors. Assisting the Board in fulfilling its financial mandate are various committees including the Audit Committee, the
Finance and Investment Committee and the
Investment Sub-Committee. The Audit Committee assists the Board in fulfilling its oversight responsibilities for the external financial
reporting process, the system of internal
control, the audit process and the processes
for identifying, evaluating and managing the
Foundation’s principal risks which have an
impact on financial reporting. The Finance
and Investment Committee is accountable to
the Board for providing oversight regarding
the financial well-being of the Foundation
and oversees an Investment Sub-Committee
which provides oversight regarding the
Foundation’s investment portfolio.
4 2 H E AR T AND ST RO KE FOUNDAT IO N OF ONTA RIO
How do I get more information about the
Foundation’s financials?
The financial information reflected in this
annual report is a component of the Foundation’s complete Audited Financial Statements. These Audited Financial Statements
have been prepared in accordance with
generally accepted accounting principles
(GAAP), and are audited by the firm PricewaterhouseCoopers LLP. The auditors review
this annual report for consistency with the
Audited Financial Statements. They also
review the Foundation’s annual Registered
Charity Information Return form T3010 that is
filed with the Canada Revenue Agency (CRA)
and is available annually on the CRA website (Business number 10747-2839-RR0001).
A complete set of financial statements is
available upon request from the Foundation’s
Finance Department (416-489-7111 ext. 477).
Why is lottery revenue different from
charitable revenue and how does that
affect the Foundation’s figures as reported
by the Canada Revenue Agency (CRA)?
Because Canada Revenue Agency regulations do not allow a tax deduction for the
purchase of lottery tickets, the Foundation
does not issue tax receipts for revenue
derived from the lottery. To maintain this
distinction, lottery revenue is reported on
a separate line to charitable revenue in our
financial statements.
For the Foundation and all other organizations in the marketplace, lottery costs are
substantially higher than the costs of nonlottery fundraising activities. The costs relate
to spending on prizes and promotion to maximize lottery proceeds. This fact is not made
readily apparent in CRA reporting, which
may cause some readers to misinterpret a
charity’s fundraising costs for non-lottery
activities as higher than they are.
Where does the revenue come from?
1. Our events (Heart&Stroke Jump Rope for Heart,
Hoops for Heart, Big Bike, Fit for Heart, 7 Summits,
and Ride for Heart) and Door-to-Door fundraising
for Heart Month in February are examples of the
community based programs that generate 30% of the
Foundation’s net revenue.
2. Centralized programs account for 45% of net revenue.
These include donations made through annual gifts
given directly to the Foundation from an individual or
organization and other centralized activities such as
Direct Mail.
3. Our Lottery business generates 12% of net revenue.
Lottery tickets legally are considered a non-charitable
gift, not a donation and, hence, are not tax-deductible.
4.
Financial gains and government sponsored projects
account for 13% of net revenue.
1. Community based
programs 30%
2. Centralized programs
45%
4. Financial and
government 13%
3. Lottery
12%
(in $ thousands)
Where did the Foundation invest
this money?
We must be committed to support research in
the long-term, to yield the greatest possible
impact for people affected by heart disease
and stroke. Many of our grants are awarded
for up to five years, reflecting the long-term
investment required for new ideas to produce
significant impact. The Heart and Stroke
Foundation of Ontario prides itself on ensuring that every time someone sponsors an
event participant, gives at the door, or makes
a memorial donation, their money fuels the
very best in scientific research and health education. Through rigorous review and selection
processes, we are committed to funding only
the best research that will have the greatest
and most meaningful impact on people’s
lives. The Foundation supports almost 450 researchers and investigative teams across Ontario. We are also building the scientific minds
of tomorrow, while transferring knowledge to
healthcare providers and professionals. Your
support contributes to all of these efforts, and
results in lives saved by continually improving
diagnoses, treatment and prevention of heart
disease and stroke.
Research grant investments
Greater Toronto Area
Baycrest Centre
Centre for Addiction and Mental Health
Hospital for Sick Children
Mount Sinai Hospital
St. Michael’s Hospital
Sunnybrook Health Sciences Centre
Toronto Rehabilitation Institute
University Health Network
University of Toronto
York University
Ontario West
London Health Sciences Centre
Robarts Research Institute
University of Western Ontario
University of Windsor
Ontario North
Northern Ontario School of Medicine
Lakehead University
Ontario East
Queen’s University
University of Ottawa/Heart Institute
Ottawa Health Research Institute
Ontario Central
Brock University
McMaster University
University of Guelph
University of Waterloo
Multi-Provincial Grants
National Research Awards
Other Research Investments
HSF Centre for Stroke Recovery¹
Diversity Research
Canadian Stroke Network
Total research investment:
4 4 H E AR T AND ST RO KE FOUNDAT IO N OF ONTA RIO
$79
$293
$2,296
$507
$1,405
$1,660
$32
$3,540
$3,226
$383
$974
$1,164
$2,656
$310
$1,500
$18
$2,330
$3,524
$2,008
$157
$6,699
$212
$220
$306
$6,113
$5,680
$4,809
$142
$107
$52,350
(in $ thousands)
Health education and community
programs investment
$3,274
Healthy Kids: Tackling childhood obesity.
$4,772
Raising awareness of the warning signs
and risk factors for stroke, Provincial
coordination for stroke system and
disseminating knowledge to
healthcare providers.
Ensuring all Canadians learn CPR (Cardiopulmonary Resuscitation) and have access to defibrillation (Automated External
Defibrillators). When defibrillation is used
along with CPR, survival rates can go from
5% to more than 50% if delivered in the
first few minutes.
The Heart and Stroke Foundation, a volunteer-based health charity, leads in eliminating heart disease and stroke and reducing their impact through the advancement of
High Blood Pressure: Getting Ontarians’
blood pressure under control.
Providing free health information, community programs and raising awareness
and campaigning for policy and system
change to improve the quality of life of
people affected. We want heart disease
and stroke to be high in the minds of the
government, health departments and
every other body with influence.
Mission Statement
research and its application, the promotion of healthy living and advocacy.
Chief Executive Officer
Community Offices
Rocco Rossi
Barrie
Belleville
Brampton
Brantford
Brockville
Burlington
Chatham
Cornwall
Guelph
Hamilton
Kingston
Kitchener-Waterloo
London
Newmarket
North Bay
Vice Presidents
$13,433
Nickey Alexiou Human Resources
Kasia Czarski Marketing
Laura Syron Research, Advocacy & Health Promotion
$3,354
Bill Thomas Chief Financial Officer, Finance,
Systems & Business Solutions
Heart and Stroke
Foundation of Ontario
2300 Yonge Street Ste 1300
P.O. Box 2414
$5,986
Total health education and
other community programs:
$30,819
Total research and health
education investment:
$83,169
Toronto, ON
M4P 1E4
Tel: 416 489 7111
Fax: 416 489 6885
Note: Specific initiatives included above that target
diverse communities at increased risk: $4,200
¹ Funds Baycrest Centre, Sunnybrook Health
Sciences Centre and University of Ottawa/OHRI.
Email: [email protected]
Web site: www.heartandstroke.ca
Business Number: 10747-2839-RR0001
North York
Ottawa
Owen Sound
Peterborough
Richmond Hill
Sarnia
Sault Ste. Marie
St. Catharines
Stratford
Sudbury
Thunder Bay
Timmins
Toronto
Whitby
Windsor
Every child has the right to grow up healthy.
Our commitment to a healthy Ontario has
been well demonstrated this year. Yet we
can – and must – do more. We all want to live
healthy lives and raise healthy kids. So why is
this not happening? Perhaps because messages like “exercise more” and “eat better”
are just not enough. The real challenge is to
change the way we live our lives, as individu-
als, families and communities. We must rethink
the lifestyle standards we have accepted as a
society. Because right now, the way we are all
living is getting in the way of living well.
gether to ignite new possibilities for healthier
living. Together, we can create an Ontario
where health flourishes and children are active
and healthy.
To become healthy Ontarians we must spark
a collective change – in our behaviours and
in our societal priorities. We must work to-
It is time.