ICT4EVEU WP5 Sept 2014 - Bristol Review [Sólo lectura]

Transcription

30th September 2014
WP 5: Dissemination of project results and exchange of pilots
experiences
www.ict4eveu.eu
WP5: Dissemination of project results and
exchange of pilots experiences
To disseminate project results within related stakeholders across
Europe, promoting them across Internet, public administrations, the
citizenship and the related industry.
To carry out the necessary networking activities with other
projects and initiatives related to smart electro-mobility.
To promote the use of ICT solutions for smart electro-mobility.
To increase the citizen’s awareness in smart elector-mobility and
creation of engagement campaigns for the pilots.
To prepare the final exploitation plan of the project results and
manage IPR issues for the new products and systems deployed
www.ict4eveu.eu
www.ict4eveu.eu
www.ict4eveu.eu
Collaboration with other CIP-ICT-PSP related projects (Subtask 5.4.4)
• Exchange of information about events and initiatives.
• Invite to participate in events (Subtask 5.4.2)
• Common events (Subtask 5.4.5):
• Contribution to projects newsletters and promoting them.
• Linkedin discussion group on smart electromobility
www.ict4eveu.eu
Next deliverables
Deliverables
Delivery date
Partner
M27, M33
CEIN
D5.8 Local workshops
M36
LEV
D5.9 Dissemination material for Austria
M36
LEV
D5.1 Exploitation plan
M36
ZABALA
D5.3 Dissemination plan
Report CEIN about activities:
• To be included in D5.3.
• To keep track of indicators.
Provide proof of these activities:
• Events: photos, news…
• Press releases: documents and publication…
• Articles in magazines: documents with publication date…
Every activity to be included must show a reference to ICT4EVEU: logo, name,
leaflets…
www.ict4eveu.eu
26th June 2014 - Technical Committee & Project Management Board
(6th Meeting)
Task 5.2 Engagement campaigns for the pilots
BRISTOL PILOT
www.ict4eveu.eu
Overview of Task 5.2 Engagement Campaigns for
the Pilots, WP5
The project has the objective to obtain the participation of users, which is a
critical success. The following types of communication material will be
produced:
Awareness material is aimed to encourage or remind the citizens to behave
in a certain way
Engagement materials: Presentations in public spaces within the cities will
be done by the local authorities in order to present the project and enrol
the maximum number of citizens in the pilots
In the case of BRISTOL, the Council will discuss the implication of users with
BEVA, Bristol Electric Vehicle users Associations and trade distributors.
www.ict4eveu.eu
Awareness Material
Awareness Material has been created relating to ICT4EVEU and the Bristol
Pilot’s CP infrastructure (under the brand of Source West)
www.ict4eveu.eu
Awareness Material Continued
Additionally, the Bristol pilot been tasked with delivering a website with full
social media integration. This allows for a more targeted awareness
campaign of the identified market segment.
Frequently Asked Question Webpage
Media webpage with Flickr, Youtube and
www.ict4eveu.eu
Twitter integration
www.ict4eveu.eu
Bristol Pilot Engagement
• Major Electric Vehicle dealerships have been informed about the pilot’s
charging infrastructure.
• Membership packs for users have been prepared.
• Electric Vehicle owners have been invited to join “Source West” – 237
members as of 24th September 2014.
• The Bristol pilot hosted:
o
o
o
o
Source West launch (23rd June 2013)
Plugging Into Electric Vehicles (18th June 2013)
Partner event with BMW i & Next Green Car (20th January 2014)
Bath Fresh Air Fayre (June 2014)
www.ict4eveu.eu
Some of the promotional events the
Bristol pilot has been involved with
during the month of June 2014
www.ict4eveu.eu
Bristol Pilot Engagement Continued
The Bristol pilot also promoted ICT4EVEU at:
o North Bristol Suscon Meeting, South Gloucestershire, (18th July 2013)
o Bristol Workplace Travel Network (5th September 2013)
o Bath &North East Somerset Employers’ Travel Forum (20th June 2013)
o Car clubs and Electric Vehicles in Newport, Wales (19th November 2013)
o The British Energy Challenge Bristol exhibition (10th October 2013)
o Renault ZE Event (23rd May 2014)
o Prepare for Change (18th June 2014)
o Charging Around the UK / catuk (20th June 2014)
o BMWi Bristol Tour (28th August 2014)
www.ict4eveu.eu
Bristol Pilot Engagement Continued
• The Bristol pilot has had five questionnaires
completed by its members.
• A monthly Source West newsletter is sent out
to members updating them on developments
with the Bristol pilot.
www.ict4eveu.eu
Source West Short Film
• In April 2014 the Bristol pilot
commissioned Green.TV to create a short
film to promote the pilot.
• So far the film has been viewed:
Blinkx - 15,000 views
Sony Connected TV – 2,500 views
Bizu – 500 views
Yahoo – 500 views
YouTube – 220 views
iTunes – 119 views
The short film can be viewed here
www.ict4eveu.eu
Going Forward in RP3:
• An additional event is planned later in the year with Nissan.
• Another three questionnaires will be sent out this year with input from
BIM.
www.ict4eveu.eu
(6th Meeting)
PAMPLONA VITORIA PILOT
www.ict4eveu.eu
Pamplona
Done so far
1.European Mobility Week held in September 2014 in Pamplona and
Vitoria-Gasteiz. Within this framework, general dissemination and
awareness about EV, ICT4EVEU project information, collaboration with car
dealers and car sharing companies to test EV vehicles and services.
www.ict4eveu.eu
Spain Pilot Pamplona
6b.Dissemination of ICT4EVEU project to several audiences at Spanish
and Europe levels (Pamplona):
• Mobility working group of the Spanish Network of Smart
Cities (RECI), 2013-2014.
• Mobility subcommittee of the Spanish Association for
Standardisation and Certification (AENOR), May and
November 2013.
• Alternative Vehicle and Fuel Show in Valladolid, September
2012.
• Green Cities & Sustainability fair in Málaga, November
2012.
www.ict4eveu.eu
Spain Pilot (Vitoria-Gasteiz/Pamplona)
Pamplona-Vitoria EV Corridor Wanna
try?
www.ict4eveu.eu
Dates
1. Engagement campaign started in February (contacts with car dealers in
Pamplona to introduce them the project and to gather their collaboration)
and June (contact with EV users).
2. In-house testing was done in March-June.
3. Pamplona: transition from existing Citizen Card (services offered by
Acciona) to Iberdrola for those interested, was done in June.
4. Press conference in Pamplona to present the engagement campaign and
the pilot Pamplona-Vitoria Gasteiz, in 24th of June.
5. Questionnaire (by the Pamplona City Council) to EV users about the
use of the the infrastructure and so on.
www.ict4eveu.eu
Dates
5. Pilot will be open to the public: 1st of July to 31th of October (including
the European Mobility Week 22-26 September).
6. Our website has the information about the Engagement campaign.
7. European Mobility Week, several activities about electric vehicle. Open
days Car Sharing, Conference “Aspectos económicos de la movilidad
sostenible”, drive test of electric vehicles…
8. Many cities have contacted with us to know the status of our project,
this cities will know the project in a conference which will be held on 16
of October. In this conference we can share our experience in the
project with our colleges of The Spanish Smart Cities Network.
9. Technical committee of the Spanish Smart Cities Network will be
held on 14 of November in Pamplona. College from Valladolid and
Vitoria are thinking to come to this event by electric vehicle with the
scope of test our interoperability.
Next steps
1.User testing during the pilot.
2.Questionnaires for users, after and before the journey.
www.ict4eveu.eu
www.ict4eveu.eu
www.ict4eveu.eu
www.ict4eveu.eu
www.ict4eveu.eu
www.ict4eveu.eu
Vitoria-Gasteiz Engagement Campaign and Results
1. Engagement campaign: A press release was published in 19th of August
2014 in Vitoria-Gasteiz to local and regional media to inform about the
engagement campaign and the Vitoria Gasteiz-Pamplona pilot. Several
local press and media echoed about the campaign:
•
Press
• Diario de Navarra (19th August):Link.
• El Correo Alava (20th August): Link.
• Diario de Noticias de Álava (20th August): Link.
•
Radio
• Cadena SER Vitoria Radio (20th August): 5 min interview on ICT4EVEU project,
the Pamplona and Vitoria-Gasteiz Pilot and the future of electromobility in the
region.
• RNE – Radio 5 Vitoria (25th August): 8 min interview on ICT4EVEU and user
engagement campaign.
www.ict4eveu.eu
1. Engagement campaign:
•
European Sustainable Mobility Week
During the Mobility Week, in the 20th of September a stand was displaced with
information about ICT4EVEU and the engagement campaign.
www.ict4eveu.eu
2. Campaign and Results (pegar aqui lo del EVE)
-2 owners of private cars in Vitoria.
-2 or 3 owner of private cars in Pamplona.
www.ict4eveu.eu
Task 5.2 Engagement campaign for the Pilot 2:
Pamplona and Vitoria-Gasteiz (Spain)
www.ict4eveu.eu
Pilot 2. Pamplona and Vitoria-Gasteiz (Spain)
a) Objective of the pilot: Urban and interurban pilots in the cities of
Pamplona and Vitoria-Gasteiz:
Promotion of EV at urban scale in both cities.
Creation of a corridor for EVs among Vitoria-Gasteiz and Pamplona
(100 Km).
Integration of infrastructures and interconnectivity of management
systems by the two Charging Managers in each region (Ibil and
Iberdrola) to offer services to users in the EV corridor
b) Objective of the campaign (WP5):
The aim is create a communication plan to engage users (drivers)
in order to test the EV corridor and the services using different
devices and applications.
Dissemination: Awareness material, events and media.
www.ict4eveu.eu
Kick-off of all the systems involved
Starting of the user tests
www.ict4eveu.eu
Six moths gap
Interoperability ready?
www.ict4eveu.eu
Done so far
1.Questionnaire (by the Pamplona City Council) to EV users about the
general use of the vehicle, the infrastructure and so on.
2.European Mobility Week held in September 2013 in Pamplona and
Vitoria-Gasteiz. Within this framework, general dissemination and
awareness about EV, ICT4EVEU project information, collaboration with car
dealers and car sharing companies to test EV vehicles and services.
www.ict4eveu.eu
Done so far
3.EVE partner opened a Mobility center in Vitoria-Gasteiz in
collaboration with Vitoria-Gasteiz City Council. It is a EV and car-sharing
renting place, also with the aim to create awareness about EV and the
ICT4EVEU project.
4.EV users in Pamplona identified through Gobierno de Navarra Citizen
Card: expected transition from existing Citizen Card (services offered by
Acciona) to Iberdrola.
5.Communication Plan for the engagement campaign finally defined
(public, messages, channels, incentives, obligations and dates)
www.ict4eveu.eu
6a.Dissemination of ICT4EVEU project to several audiences at Spanish
and European levels (CEA & EVE):
• Presentation of the e-mobility strategy and the ICT4EVEU
project to a local business board (October 2013).
• Presentation of the ICT4EVEU project in a workshop about
e-mobility: Global Chance, seven minutes of positive mobility
(February 2014).
• Presentation of the ICT4EVEU project in ECOMM2014
(European Conference on Mobility Management) in Florence:
poster and pecha-kucha (May 2014).
• Presentation of the ICT4EVEU project to a group of Austrian
companies and research institutes (May 2014).
www.ict4eveu.eu
6b.Dissemination of ICT4EVEU project to several audiences at Spanish
and Europe levels (Pamplona):
• Mobility working group of the Spanish Network of Smart
Cities (RECI), 2013-2014.
• Mobility subcommittee of the Spanish Association for
Standardisation and Certification (AENOR), May and
November 2013.
• Alternative Vehicle and Fuel Show in Valladolid, September
2012.
• Green Cities & Sustainability fair in Málaga, November
2012.
www.ict4eveu.eu
Communication Plan and Campaign
1. Different public defined: EV users, clients of IBIL and Iberdrola, companies,
car dealers.
2. Message adapted depending on type of users (ie: all services offered to EV
users in general but roaming only to clients of IBIL and Iberdrola)
3. Services offered: information about charging posts, reservation in
advance, roaming.
4. Channels: telephone calls, meetings (car dealers), web, posters/roll-up,
brochures.
5. Obligations: at least three return trips, filling a questionnaire and a
demonstrative photo.
6. Incentives:
• Private users: smartphone for some of them. No extra cost.
• Companies, car dealers: publicity.
www.ict4eveu.eu
Pamplona-Vitoria EV Corridor Wanna
try?
www.ict4eveu.eu
Dates
1.Engagement campaign started in February (contacts with car dealers in
Pamplona to introduce them the project and to gather their collaboration)
and June (contact with EV users).
2.In-house testing was done in March-June.
3.Pamplona: transition from existing Citizen Card (services offered by
Acciona) to Iberdrola for those interested, was done in June.
4.Press conference in Pamplona to present the engagement campaign and
the pilot Pamplona-Vitoria Gasteiz, in 24th of June.
www.ict4eveu.eu
Dates
5. Pilot will be open to the public: 1st of July to 31th of October (including
the European Mobility Week 22-26 September).
Next steps
1.User testing during the pilot.
2.Questionnaires for users, after and before the journey.
3.Collecting of technical data from the management systems (Ibil and
Iberdrola).
www.ict4eveu.eu
(6th Meeting)
LJUBLJANA-MARIBOR PILOT
www.ict4eveu.eu
Ljubljana – Maribor Pilot
Done so far
1. Questionnaire (by Elektro Ljubljana and Elektro Maribor) to EV users
about the general use of the vehicle, the infrastructure and additional
services.
2. Elektro Maribor and Elektro Ljubljana continuously update their
web page with news related to electromobility
3. In March, Elektro Maribor organized a visit of pupils of secondary
School for Transport. A charging station and EVs were presented
together with additional functionalities (among them also roaming)
4. On 11. April the ICT4EVEU was presented at the Conference
RegioMove14 in Leoben (Austria/Styria). The regional component of
ICT4EVEU was presented with appeal to visitors to follow the
development of the project and the cooperation Slovenia-Styria
http://www.regiomove.at/index_ger.htm
www.ict4eveu.eu
5. In April 22, at the occasion of Earth day, Elektro Maribor (with an EV)
and ETREL participated at the conference E-Mobility: Business
opportunity for Slovenia and explained to participants the roaming
functionality and its benefits for EV users and e-mobility actors
6. In May Elektro Maribor supported the 3rd International student’s
challenge in design and manufacturing of electric bikes. Elektro
Maribor presented electric vehicles and supporting charging
functionalities
www.ict4eveu.eu
7. In May the Slovenian ICT4EVEU partners started a promotion
campaign for roaming functionality at the automotive portal siol.net:
http://www.siol.net/avtomoto/zanimivosti/tehnika/2014/05/etrel_napredna_polnilna_storitev_gostovanje.aspx
http://www.siol.net/avtomoto/novice/2014/06/japonska_slovenija_polnilna_stroritev_ev_vozila.aspx
8. Internal users (from Elektro Ljubljana and Elektro Maribor) and
some external users informed about roaming functionality to test
the system
www.ict4eveu.eu
Further steps:
- Elektro Ljubljana and Elektro Maribor: Letter to all external
users to inform them about roaming functionality (purpose,
benefits, list/map of charging stations operated by other
operators, instructions to access the GSP EUIS)
- All: Monitoring of system operation, additional instructions to
users, contacting new users
- All: Publishing of results in media and internal newspapers,
updating user experience on portals
- Elektro Ljubljana and Elektro Maribor: Final questionnaire to
users and validation of results
www.ict4eveu.eu
30th Sept. 2014 - Technical Committee & Project Management Board
(7th Meeting)
LJUBLJANA-MARIBOR PILOT
www.ict4eveu.eu
Done so far
1. Questionnaire (by Elektro Ljubljana and Elektro Maribor) to EV users
about the general use of the vehicle, the infrastructure and additional
services.
2. Elektro Maribor and Elektro Ljubljana continuously update their
web page with news related to electromobility
3. On 4. Feb the ICT4EVEU was presented by Elektro Ljubljana at the
Conference En.Grids 14 in Ljubljana
4. In March, Elektro Maribor organized a visit of pupils of secondary
School for Transport. A charging station and EVs were presented
together with additional functionalities (among them also roaming)
5. In April, Elektro Ljubljana organized a visit of pupils of Secondary
School Jože Plečnik. A charging station together with functionalities,
EVs and driving experiences were presented.
www.ict4eveu.eu
6. On 11. April the ICT4EVEU was presented at the Conference
RegioMove14 in Leoben (Austria/Styria). The regional component of
ICT4EVEU was presented with appeal to visitors to follow the
development of the project and the cooperation Slovenia-Styria
http://www.regiomove.at/index_ger.htm
7. In April 22, at the occasion of Earth day,
Elektro Maribor (with an EV) and ETREL
participated at the conference E-Mobility:
Business opportunity for Slovenia and
explained to participants the roaming
functionality and its benefits for EV users
and e-mobility actors
8. In May Elektro Maribor supported the
3rd International student’s challenge in
design and manufacturing of electric
bikes. Elektro Maribor presented electric
vehicles and supporting charging
functionalities
www.ict4eveu.eu
9. In May the Slovenian ICT4EVEU partners started a promotion
campaign for roaming functionality at the automotive portal siol.net:
http://www.siol.net/avtomoto/zanimivosti/tehnika/2014/05/etrel_napredna_polnilna_storitev_gostovanje.aspx
http://www.siol.net/avtomoto/novice/2014/06/japonska_slovenija_polnilna_stroritev_ev_vozila.aspx
10. In May, after the implementation of roaming system, internal
users (from Elektro Ljubljana and Elektro Maribor) and some
external users were informed about roaming functionality to test the
system
www.ict4eveu.eu
11. On 15. and 16. September Elektro Maribor participated at the
event High School Natural-historical and Technical Day of Maribor
schools »In the footsteps of Nikola Tesla in Maribor«. The event was
visited by 640 visitors, primarily elementary school students, high
school students, as well as the general public. Elektro Maribor
showcased and presented its electric vehicle, charging of EV,
possibilities of roaming at the charging infrastructure, as well as
answered many other questions related to electromobility.
www.ict4eveu.eu
12. On 19. September Elektro Maribor
participated at the European Mobility Week
in Maribor. As a part of the event, Elektro
Maribor presented to the interested public the
EV and activities related to electromobility, and
informed the visitors on roaming at the
charging stations and on other current topics.
The presentation attracted the attention of a large number of visitors.
13. On 22. September Elektro Maribor participated at the European
Mobility Week in Ljutomer. On this day, the city of Ljutomer held a
car-free day. At the city main square Elektro Maribor showcased and
presented the electric car to 400 visitors, mostly young people, and the
advantages of electric mobility, the possibilities of charging electric
cars and roaming at the charging infrastructure, as well as answered a
number of questions. 400 attended the event at Glavni trg
www.ict4eveu.eu
Further steps:
- Elektro Ljubljana and Elektro Maribor: Letter to all external
users to inform them about roaming functionality (purpose,
benefits, list/map of charging stations operated by other
operators, instructions to access the GSP EUIS)
- All: Monitoring of system operation, additional instructions to
users, contacting new users
- All: Publishing of results in media and internal newspapers,
updating user experience on portals
- Elektro Ljubljana and Elektro Maribor: Final questionnaire to
users and validation of results
www.ict4eveu.eu
www.ict4eveu.eu

ICT4EVEU WP5 Sept 2014 - Bristol Review [Sólo lectura]

Transcription

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