2 0 1 4 M E D I A K I T

2 0 1 4
M E D I A
K I T
... for all things South As ian
1
A Torstar Group Publication
A B O U T
S U H A A G
Established in 1998, Suhaag is North America’s longest running event, publishing and web company catering to the
growing South Asian community-the largest ethnic group in Canada.
Our products serve the Indian, Pakistani, Sri Lankan, Bangladeshi, Caribbean and many more culturally diverse
communities. As a complete full-service media organization, SUHAAG has become a one stop marketing solution that
provides an opportunity to target this lucrative market.
Current portfolio of products include:
EVENTS - Weddings, Fashion & Lifestyle Shows
PUBLICATIONS - Fashion & Lifestyle Magazine & Wedding Planner
SPECIALTY SHOWS - Miss India-Canada Gala
DIRECT MAIL / NEWSPAPER - South Asian Focus
ONLINE - Suhaag.com
Losing Face
on Facebook
CyberStal
king
vs.Sharing
The Awkward
Bride
Fake Itto M ake It
Are You
a Hoarder?
Our success has been a direct result of our innovative marketing
approaches, public relations committed team and sound relationships
with local South Asian businesses and key affiliates.
O wningStuff or
BeingO wned
OVER
25274 70313
5
01
No.12 2011 $9.99
www.suhaag.com
2
PAGES OF THE
LATEST IN BRIDAL,
BEAUTY, & BLING!
FrontierHeritage
2 0 1 4
M E D I A
K I T
Your gateway to the South Asian community
AT A GLANCE
EVENTS
PRINT
ONLINE
DIRECT
MARKETING
/NEWSPRINT
SUHAAG SHOW:
WEDDINGS, FASHION & LIFESTYLE (Toronto)
Target market:
• South Asians between the
ages of 19 – 30, this includes
newly engaged couples, young
adults interested in South Asian
fashion and lifestyle trends as
well as professional businesses
in the bridal market.
• South Asians between the
ages of 30 – 60, this includes
parents, other relatives and
friends of engaged couples as
well as vendors.
SUHAAG FASHION,
LIEFSTYLE & WEDDING
MAGAZINE
Target market:
16 years - 60 years
(with a strong focus on
women aged between:
23-35)
SUHAAG.COM
Target market:
women between 16 - 60
SOUTH ASIAN
FOCUS
Target market:
New Immigrant,
1st Generation
South Asian
Households
in the GTA
SPECIALTY SHOWS
MISS INDIA-CANADA GALA
Target market:
professionals, men and women
between 19 - 40.
SUHAAG SHOW:
WEDDINGS, FASHION & LIFESTYLE (Ottawa)
3
2 0 1 4
M E D I A
K I T
S T A R
M E D I A
G R O U P
A C Q U I R E S
S U H A A G
TORONTO, September 29, 2008 – Star Media Group announced today that it has signed an agreement to acquire
SUHAAG Group Inc., a leading South Asian event, publishing and promotions company in Canada, with a successful
history of developing and expanding major wedding, fashion and lifestyle events and related products.
“This acquisition is a perfect fit with our strategy to become the leader in the multicultural publication sector,” said
Carol Peddie, Vice-President, Business Ventures, Star Media Group. “We currently publish Sing Tao, the largest Chinese
newspaper in Canada, and we have a strong lineup of multicultural publications, including Canadian Immigrant
Magazine, which caters to immigrants from all cultural backgrounds, and Sway, a magazine geared towards Toronto’s
African and Caribbean Canadian communities.”
“It will significantly help Star Media Group to strengthen its portfolio of
products serving the South Asian community,” she added.
The South Asian community is the largest visible minority group in
Canada and the South Asian bridal & fashion market is a lucrative and
distinctive marketing niche. The acquisition by the Star Media Group
will allow SUHAAG to further assist and provide services to this evergrowing community.
Losing Face
on Facebook
CyberStal
king
vs.Sharing
The Awkward
Bride
FakeItto MakeIt
Are You
a Hoarder?
O wningStuff or
BeingO wned
Suhaag has recently moved offices and is now a division of Metroland
Media Group Ltd.
OVER
25274 70313
5
01
No.12 2011 $9.99
www.suhaag.com
4
PAGES OF THE
LATEST IN BRIDAL ,
BEAUTY, & BLING !
Chunri Crea
tion s
2 0 1 4
M E D I A
K I T
W H Y
S O U T H
A S I A N S
Canadian businesses that only focus their promotional advertising to mainstream Canadian culture are missing out on a
market that has a multi-billion dollar buying power.
Ethnic groups with their own languages, cultures and media are a significant demographic in Canada’s overall mosaic.
These groups respond positively to marketers who understand their respective cultural terms and speak to them in their
own language through their own media. The approximate overall ethnic market in Canada is composed of over 6.3
million potential buyers.
Why South Asians? Why Weddings?
•
•
5
CyberStal
king
vs.Sharing
The Awkward
Bride
FakeItto MakeIt
Are You
a Hoarder?
O wningStuff or
BeingO wned
OVER
No.12 2011 $9.99
5
•
•
Losing Face
on Facebook
25274 70313
•
•
There are over 1.6 million South Asians in Canada, making them
one of the largest ethic groups.
Onatrio is home to 700,000 South Asians.
75 % of the Canadian South Asian population is under the age of
50 with the largest group between 25 and 44 years of age.*
Over 50% of South Asians in Canada are female.
95% of Canadian South Asians live in family households of parents,
children, spouses or other relatives compared with 87% of the
total Canadian population.*
8/10 Canadian South Asians considered maintaining traditions
such as holidays, celebrations, clothing and art as important or
very important: this importance did not seem to diminish with time
spent in Canada. The traditions related to marriage were likely the
most enduring and pervasive of all traditions.*
Canadian South Asians are the least likely of all visible minority
groups to marry someone out of their population group: of
232,010 married and common-law couples only 25% involved a
South Asian and non-South Asian.*
01
•
www.suhaag.com
PAGES OF THE
LATEST IN BRIDAL,
BEAUTY, & BLING !
Men Of India
2 0 1 4
M E D I A
K I T
T H E I M P O R TA N C E O F W E D D I N G S
Weddings play a significant role in the South Asian culture as children are brought up with an understanding that
marriage is a vital process that must take place in one’s life. Weddings mark the beginning of a new life and all major
life decisions are taken after marriage, for example, buying a house, a car, insurance, financial planning, and lifestyle
choices, to name a few.
South Asian weddings are very bright events filled with ritual and celebration that continue for many days. Anywhere
between 300 to 1,500 people may be in attendance. Gift giving is a very common practice (i.e. watches, perfume,
outfits and jewelry, to name a few)
An average South Asian wedding can cost between $65,000 - $85,000 with some costing over $100,000.
The traditional South Asian wedding as much
about two families being brought together as it is
about the bride and groom.
In traditional South Asian families, parents
depend on living with their children and therefore,
it is important for them to get along with their
children’s spouses – when arranging marriages
or meetings of prospective marriage partners
the idea of the joint or extended family is an
important consideration for both the marriage
couple and their parents.*
South Asian weddings are a mainstay in the social
calendar of the whole community. They can be a
one day event or a seven day celebration.
6
2 0 1 4
M E D I A
K I T
S U H A A G
S H O W S
Fashion, Wedding & Lifestyle Show
The Suhaag show, now in it’s 17th year, aims to provide a one-stop shop for couples looking to get married as
well as fashion savvy individuals. With over 150 booths on exhibit, vendors include: decorators, photographers,
videographers, fashion designers, honey- moon destinations, furniture businesses, banking/financial institutions,
home builders and many more.
Summary:
SHOW FREQUENCY: Fall & Winter in Toronto and Ottawa
SHOW VENUE: Toronto Congress Centre & Hampton Inn Convention Centre
ATTENDANCE: 7,000 + per show (in Toronto)
TARGET MARKET: South Asians between the ages of 19 – 30, this includes newly
engaged couples, young adults interested in South Asian fashion and lifestyle trends as
well as professional businesses in the bridal market.
South Asians between the ages of 30 – 60, this includes parents, other relatives and
friends of engaged couples as well as vendors.
KEY PAST PARTNERS: GM, Chivas Regal, Scotiabank, Bahamas
Tourism, Rado, Mercedes, over 150 vendors in attendance
PROMOTIONAL OPPORTUNITIES: Sponsorships, Booths,
Joint media campaigns in the South Asian market.
To ensure that Suhaag continues to be one of the most
recognized names in South Asian media, our marketing
campaigns include, but are not limited to the following:
• Facebook
• Twitter
• Toronto Star – print and online
• Metroland - print and online
• Olive Brand Response
7
2 0 1 4
M E D I A
K I T
MISS INDIA-CANADA EVENT
Now in it’s 23nd year, the Miss India-Canada event is a unique evening of glamour and style. The event showcases South
Asian arts and culture while providing a platform for sponsors and business professionals to network and implement
unique marketing initiatives. No other event provides a night of entertainment where friends, family and colleagues can
come together dressed in their best, to support the community as a whole while celebrating what makes them uniquely
Indo-Canadian.
The Miss India-Canada event offers young South Asian women the ability to achieve their personal, professional and
philanthropic goals. Past winners have strengthened the credibility of the title as they have used it to launch extraordinary
careers both in Canada and India.
The consistent support and positive feedback from the community coupled with the phenomenal support of South Asian and
corporate sponsors, ensures that the Miss India-Canada event continues to one up itself with sold out events year after year.
Summary:
SHOW FREQUENCY: Annual (August)
SHOW VENUE: Doubletree by Hilton Hotel
TARGET MARKET: Affluent entrepreneurs,
professionals, men and women between 19 - 40
KEY PAST PARTNERS: Brita, Rogers, Movado,
Big Magic International, India Tourism, Audi,
Euphoria by ck, Yak
PROMOTIONAL OPPORTUNITIES: Sponsorships,
booths and networking
8
2 0 1 4
M E D I A
K I T
S U H A A G
M A G A Z I N E
Fashion, Wedding & Lifestyle Magazine
CIRCULATION: 20,000
SELL THROUGH RATIO: 82%
READERSHIP: 90,000
FREQUENCY: Annual
Distribution & Marketing:
• Suhaag’s primary distribution partnership is with
Chapters & Indigo, Canada’s biggest bookstores with
locations across the country.
• Local South Asian retailers and South Asian events
are also key mechanisms of distributions.
TARGET MARKET: 16 years - 60 years (with a strong
focus on women aged 23-35)
KEY PARTNERS: Clorax, Rosehaven Homes, Rolex, Movado,
National Homes, Scotiabank, Telus, Mercedes, GM
PROMOTIONAL OPPORTUNITIES: ROP ads,
advertorial, inserts, fold outs
Losing Face
on Facebook
CyberStal
king
vs.Sharing
SUHAAG Magazine, celebrating its 14th year, is the
leading fashion, lifestyle and wedding magazine in
Canada that caters to the prospering Canadian South
Asian community. With over 400, full colour, glossy
pages, Suhaag magazine features editorial that appeals
to a wide range of individuals including newly engaged
couples, their families and friends.
9
FakeItto MakeIt
Are You
a Hoarder?
r
O wningStuff o
BeingO wned
OVER
5
01
No.12 2011 $9.99
25274 70313
SUHAAG Magazine is the only publication targeting
young, affluent South Asians and their families in a
format that is sharp, succinct and inviting to readers.
The magazine serves not only the wedding market, but
also features a broad range of articles, expert advice,
health tips and trends, intriguing quizzes, and industry
news and views on fashion, lifestyle, entertainment and
relationships.
The Awkward
Bride
www.suhaag.com
PAGES OF THE
LATEST IN BRID AL,
BEAUTY, & BLING!
Sa hiba F ashion s
2 0 1 4
M E D I A
K I T
S U H A A G . C O M
Suhaag.com is the first South Asian web portal of its
kind: providing a balance between both Canadian
news and in-depth coverage from the Sub-continent.
Moreover, we have hired writers who cover lifestyle for
the South Asian community, everything from Weddings,
health and wellness, Bollywood news, food, fashion
and beauty as well as Toronto events and festivals. Our
editorial is thought-provoking and is synonymous with
Suhaag Magazine: a mix of fashion, entertainment,
business, lifestyle and news.
The need to reach out to the lively and prolific South
Asian community in Canada with a well-rounded lifestyle
and information portal resulted in the creation of Suhaag.
com, a holistic lifestyle website designed for all South
Asian needs. Here are some quick points about the site:
The website is equipped with advanced technology to
deliver value to our clients:
• Backed by world-class ad server
• Extensible and easy-to-produce content management
system enabling Suhaag to produce breakthrough
advertising and content opportunities quickly and
professionally
• Fully optimized for search engines which has enabled
us to build an audience quickly and efficiently
Summary:
UNIQUES: 17,000
VISITS: 25,000
MEMBER BASE: 15,000
FACEBOOK/TWITTER: 3,600
E-NEWSLETTER: Weekly
TARGET MARKET: Affluent, educated men and
women between 16 - 60
KEY PARTNERS: Nissan, Bell, TD Bank, CIBC,
Home Depot, Loblaws, Clorox
PROMOTIONAL OPPORTUNITIES: Banner ads,
contests, sponsorships, directory listing, rich media
10
2 0 1 4
M E D I A
K I T
NEWSPAPER - SAF
Founded in 2007, South Asian Focus (SAF) began with a mandate to a celebrate, share, inform, educate and
spread awareness about our South Asian Communities in Canada through its unique distribution strategy,
credible editorial stories and unique perspective on all things South Asian. SAF is a product of The Brampton
Guardian, a division of Metroland Media Group Ltd., and operates under the Metroland Specialty Markets wings.
Over the past six years the SAF brand has established itself as one of the most reputable media outlets for the
South Asian community, providing innovative advertising solutions to a vast range of clients.
Verified Distribution - 30,000 Copies. Only South Asian weekly publication to be exclusively distributed to
over 15,000 households and 15,000 strategically chosen locations in GTA and Southern Ontario.
Summary:
CIRCULATION: 30,000
FREQUENCY: Weekly
TARGET MARKET: New immigrants and
1st generation, South Asian households in GTA
KEY PARTNERS: TD Bank, Clorox, Zee Cinema,
Maple Leaf Sports, CIBC, Public Mobile, GM
11
2 0 1 4
M E D I A
K I T
SOUTH ASIAN WEDDING PLANNER
With the help of the Consul General of India the SUHAAG team unveiled the first ever South Asian Wedding Planner
in January 2003. This past year, the planner transformed from a small booklet into a wedding portfolio and organizer.
This guide is aimed towards assisting South Asian to-be-weds with everything they need to plan for their special
day—from choosing the right venue to selecting the ideal honeymoon destination. Moreover, by providing users with
the knowledge of asking the right questions, and equipping them with all necessary contact numbers, this planner
has now become a necessity for every couple.
Summary:
CIRCULATION: 10,000
TYPE: Leather Portfolio
FREQUENCY: Annual
TARGET MARKET: Would be couples aged between: 21 – 35
12
2 0 1 4
M E D I A
K I T
R AT E S H E E T
SUHAAG Magazine
suhaag.com
1/2 Page
$1,200
1 Page
$2,500
2 Pages
$4,700
3 Pages
$6,400
4 Pages
$8,400
5 Pages
$10,000
Back Cover
$7,000
Inside Front
$6,100
Inside Back
$5,500
Pullout
$4,900
Insertions
$0.11
Design
$250
Bridal Show
1 Booth
$950
* Prime placement available upon request at an
additional cost
Wedding Planner
Listing
$700
Pocket
$1,500
Leaderboard
728x90px
$25/cpm
Bigbox
300x250px
$30/cpm
Half Banner
300x100px
$15/cpm
Super Button
210x90px
$15/cpm
Newsletter
CPM
$40
* Sponsorship proposals, custom
packages and contesting available
upon request.
South Asian Focus
Full Page
$1450.00
Junior page
$850.00
½ Page - Vertical
$650.00
½ Page - Horizontal
$650.00
¼ Page - Vertical
$450.00
To Upload Material, FTP to:
ftp.thestar.ca
userid: suhaaggroup
pass: Uplinkme2
13
2 0 1 4
M E D I A
K I T
SUHAAG GROUP INC.
Your complete source to the South Asian Community
We look forward to hearing from you and would be
delighted to meet with you at your convenience.
If you should have any questions,
please do not hesitate to contact us at:
9 0 5 . 4 5 4 . 4 3 4 4
4 1 6 . 8 7 6 . 9 7 7 9
[email protected]
W W W. S U H A A G . C O M
*Sources:
2001 Canadian Census,
2006 Solutions Research Group Report,
Tirone, Susan Claudia. “Balancing Lesisure, Community & Cultural Traditions: South Asian Adolescents in Canada.” University of Waterloo
Thesis, 1997. Web. 8 October 2011 http://uwspace.uwaterloo.ca/bitstream/10012/198/1/nq22242.pdf,
Tran, Kelly, Kaddatz, Jennifer and Allard, Paul. South Asians in Canada: Unity Through Diversity. (Cataglogue No. 11-008). Statistics Canada.
Canadian Social Trends, Autumn 2005. Web. 8 October 2011 <http://www.statcan.gc.ca/kits-trousses/pdf/social/edu04_0128a-eng.pdf>
14
2 0 1 4
M E D I A
K I T