media kit

SUHAAG
weddings • fashion • lifestyle
SUHAAG
weddings • fashion • lifestyle
Your complete source to the South Asian Community
Media Kit
A DIVISION OF
suhaag.com
SUHAAG
weddings • fashion • lifestyle
About SUHAAG
Established in 1998, Suhaag is North America’s longest running, event, publishing
and web company catering to the ever growing South Asian community--the largest
ethnic group in Canada.
Cultures as diverse as Indian, Pakistanis, Sri Lankan, Bangladeshi and Caribbean,
have had their distinct and individualistic requirements met through our products.
As a complete, full service media organization, SUHAAG has become a one stop
marketing solution that provides an opportunity to target this lucrative, untapped
market.
Current portfolio of products include:
Suhaag Wedding, Fashion & Lifestyle Shows
Suhaag Fashion, Weddings & Lifestyle Magazine
South Asian Wedding Planner
Miss India-Canada Event
HUM FM Radio
Suhaag.com
SUHAAG Magazine
Our success has been a direct result of our innovative marketing approaches,
public relations committed team, and sound relationships with local South Asian
businesses, and key affiliates.
suhaag.com
page 01
SUHAAG
weddings • fashion • lifestyle
Star Media Group acquires
SUHAAG
TORONTO, September 29, 2008 – Star Media Group announced today that it has
signed an agreement to acquire SUHAAG Group Inc., a leading South Asian event,
publishing and promotions company in Canada, with a successful history of developing and expanding major wedding, fashion and lifestyle events and related
products.
“This acquisition is a perfect fit with our strategy to become the leader in the multicultural publication sector,” said Carol Peddie, Vice-President, Business Ventures,
Star Media Group. “We currently publish Sing Tao, the largest Chinese newspaper
in Canada, and we have a strong lineup of multicultural publications, including
Canadian Immigrant Magazine, which caters to immigrants from all cultural backgrounds, Desi Life, a bi-monthly magazine for South Asian communities in the
Greater Toronto Area, and Sway, a magazine geared towards Toronto’s African and
Caribbean Canadian communities.
“It will significantly help Star Media Group to strengthen its portfolio of products
serving the South Asian community,” she added. SUHAAG Magazine
The South Asian community is the largest visible minority group in Canada and the
South Asian bridal & fashion market is a lucrative and distinctive marketing niche.
The acquisition by the Star Media Group will allow SUHAAG to further assist and
provide services to this ever-growing community.
suhaag.com
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SUHAAG
weddings • fashion • lifestyle
Statistics
Canadian businesses that only focus their promotional advertising to mainstream
Canadian culture are missing out on a market that has multi-billions of dollars of
buying power.
Ethnic groups, with their own languages, cultures and media are a significant demographic in Canada’s overall mosaic. These groups respond positively to marketers who understand their respective cultural terms and speak to them in their
own language through their own media. The approximate overall ethnic market in
Canada is over 6.3 million potential buyers.
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Approximately 50% of Toronto and Vancouver residents are visible minorities.
There are over 1.6 million South Asians in Canada.
Ontario, British Columbia, Alberta, and Quebec have the largest South Asian populations in Canada.
The largest age group in the South Asian population is: 25-44 (75% are
under the age of 50)
Over 50% of South Asians in Canada are female.
95% of South Asians live in family households of parents, children, spouses, and other relatives (4.4 people per household).
69% of South Asians feel a strong or very strong sense of belonging to their ethnic or cultural group.
SUHAAG Magazine
(www.statscan.ca)
suhaag.com
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SUHAAG
weddings • fashion • lifestyle
South Asian Demographic
suhaag.com
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SUHAAG
weddings • fashion • lifestyle
SUHAAG SHOWS
Fashion, Wedding & Lifestyle Show
The shows are presented in Fall and Winter of each year and are the leading events
of its kind that attracts young affluent South Asians, and would-be brides and their
families. The aim of the show is to provide a one stop shop to couples looking to
get married and fashion savvy individuals. With over 130 booths on exhibit, vendors
range from decorators, photographers, videographers, fashion designers, honeymoon destinations, furniture businesses, banking/financial institutions, home builders and many more.
SUHAAG Shows
Weddings play a significant role in the South Asian culture as children are brought
up understanding that marriage is a vital process that must take place in one’s life.
During this time, family and friends exchange numerous gifts amongst one another.
Weddings also symbolize the beginning of a new life.
Summary
Show Frequency: Twice a year ( Fall & Winter)
Show Venue: Toronto Congress Centre
Attendance: 15,000 +
Target market: Would be couples and families aged between: 19 – 40
Promotional opportunities: Sponsorships, Booths, Joint media campaigns in the
South Asian market.
SUHAAG Shows
suhaag.com
page 05
SUHAAG
weddings • fashion • lifestyle
SUHAAG Magazine
Fashion, Wedding & Lifestyle Magazine
SUHAAG Magazine, celebrating its 10th year, is the leading fashion, wedding and
lifestyle magazine in Canada that caters to the prospering South Asian community.
The editorial content, combined with the latest and uniquely created fashions from
both Canada and South Asia, makes the magazine very attractive to our readers.
SUHAAG Magazine is the only publication targeting young, affluent South Asians
in a format that is sharp, succinct, and inviting to readers. The magazine not only
serves the wedding market, but also features a broad range of articles, expert
advice, health tips and trends, intriguing quizzes, and industry news and views on
fashion, lifestyle, entertainment and relationships.
Due to this distribution alliances with Chapters and Indigo bookstores across the
country, we are rapidly reaching an increasing number of households, and consequently, filling a void in the community.
SUHAAG Magazine
Summary
Circulation: 20,000
Sell through ratio: 82%
Readership: 90,000
Frequency: Semi-annual
Target market: 16 years - 60 years (with a strong focus on women aged between: 23-35)
suhaag.com
page 06
SUHAAG
weddings • fashion • lifestyle
South Asian Demographic
suhaag.com
page 07
SUHAAG
weddings • fashion • lifestyle
Miss India-Canada Event
With 19 years of experience and of innovation, the Miss India-Canada event is a
unique evening of glamour and style. The event showcases South Asian arts and
culture while providing a platform for sponsors and business professionals to network and implement unique marketing initiatives. No other event provides a night of
entertainment where friends, family and colleagues can come together dressed in
their best, to support the community as a whole while celebrating what makes them
uniquely Indo-Canadian.
The Miss India-Canada event offers young South Asian women the ability to
achieve their personal, professional and philanthropic goals. Past winners have
strengthened the credibility of the title, as they have used it to launch extraordinary
careers both in Canada and India.
The consistent support and positive feedback from the community coupled with the
phenomenal support of South Asian and corporate sponsors, ensures that the Miss
India-Canada event continues to out do itself with sold out events year after year.
Summary
Show Date: Summer (July/August)
Attendance: 1,000 (Gala event)
Target market: Young business professionals (25-55) and delegates (18-28).
Promotional opportunities: Sponsorship, Booths, Viral or television campaigns.
(www.missindiacanada.com)
suhaag.com
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SUHAAG
weddings • fashion • lifestyle
South Asian Demographic
suhaag.com
page 09
SUHAAG
weddings • fashion • lifestyle
South Asian Wedding Planner
With the help of the Consul General of India the SUHAAG team unveiled the first
ever South Asian Wedding Planner in January 2003. This past year, the planner
transformed from a small booklet into a wedding portfolio and organizer.
This guide is aimed towards assisting South Asian to-be-weds with everything they
need to plan for their special day—from choosing the right venue to selecting the
ideal honeymoon destination. Moreover, by providing users with the knowledge of
asking the right questions, and equipping them with all necessary contact numbers, this planner has now become a necessity for every couple.
Summary
Circulation: 10,000
Type: Leather Portfolio
Frequency: Annual
Target market: Would be couples aged between: 21 – 35
suhaag.com
page 10
SUHAAG
weddings • fashion • lifestyle
SUHAAG HUM FM
Radio
The newest addition to the SUHAAG portfolio was launched in April 2008, HUM FM. The radio program’s aim is to entertain, educate and promote Canadian and South Asian culture
over the airwaves.
HUM FM broadcasts in English creating a connection to between the demographic and the
South Asian culture in the language that they are most comfortable in. Each week, the program brings its listeners exclusive interviews with local artists and event promoters as well
as international actors, directors and musicians. In addition, the program further engages
its listeners with discount specials, free giveaways and contests.
HUM FM also offers a forum for discussion of relevant topics in business, fashion, careers,
health and entertainment from both Bollywood and Hollywood. In addition, the all request
hour allows for a fully interactive portion of the show for listeners to request their favourites
and make dedications. HUM FM could also be heard online at www.cmr.fm.
Summary
Frequency: CMR 101.3 fm
Airtime: Every Saturday from 7pm - 10pm
Target market: South Asians aged between: 25-44
Promotional opportunities: Radio spots, sponsored segments, and interviews.
suhaag.com
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SUHAAG
weddings • fashion • lifestyle
SUHAAG.com
As an extension of the Suhaag brand, the website currently prides itself on being
the leading full wedding resource portal for weddings, fashion and lifestyle content.
With member base of over 40,000 members it allows us to reach our target market
in a personal and intimate way.
Many of our current advertisers consider SUHAAG.com as a great cost-effective
method of reaching the South Asian community…24 hours a day, 7 days a week.
Summary
E-Bulletin: Monthly
Member base: 40,000 members
Promotional opportunities: Directory Listing, Web Banners, marketing within
monthly e-Bulletin
suhaag.com
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SUHAAG
weddings • fashion • lifestyle
Rate Sheet
SUHAAG Magazine
Bridal Show
1/2 Page
$1,200
1 Page
$2,200
2 Pages
$3,100
3 Pages
$3,900
4 Pages
$4,600
5 Pages
$5,200
10 Pages
$7,500
Back Cover
$5,500
Inside Front
$4,900
Inside Back
$4,100
Pullout
$4,500
Insertions
$0.11
Design
$250
$850
1 Booth
Wedding Planner
Listing
$700
Pocket
$1,500
* Sponsorship proposals available upon request.
suhaag.com
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SUHAAG
weddings • fashion • lifestyle
SUHAAG Group Inc.
We look forward to hearing from you and would be
delighted to meet with you at your convenience.
If you should have any questions,
please do not hesitate to contact us at:
416.876.9779
416-716-5793
[email protected]
www.SUHAAG.com
Your
complete
source to
the South
Asian
Community
A DIVISION OF
suhaag.com
page 14