Media Kit - Beauty and the Beat Radio

BEAUTY AND THE BEAT
!
www.BeautyandtheBeat.LA " : [email protected]
ABOUT BEAUTY AND THE BEAT
Beauty and the Beat is a lifestyle branded radio show that airs live every week from
Roscoe’s Media Center (RMC). The online media channel streams buzz-worthy audio
and video content featuring industry professionals, celebrity personalities and
showcases emerging and established talent as in-studio guests to an audience of
over 200k monthly listeners.
Fans of the show tune in to hear engaging conversations on provoking topics, live
interviews where they can call-in, ask questions & get advice, viewing highlights from
behind the scenes, on celebrity red carpets and exclusive event coverage. Beauty
and the Beat builds its brand as more than a radio show but a Lifestyle that embraces
and addresses diversity in content as well as audience covering all beats of
entertainment.
ABOUT SERESE STYLES
Our brand curator, Serese Styles is a high profile stylist, lifestyle specialist and
philanthropist, enriching lives through the world of fashion and multi-media.
She has built a credible reputation working with talent & major creative
agencies including: NEXT Models, PhotoGenics Media & Smashbox Studios.
Serese is respected amongst her peers and clients, initiating campaigns with
corporate brands such as, Roscoe’s House of Chicken N’ Waffles and Hip Hop
Beverage Co., establishing brand identity, product roll-outs and placement.
Serese values the power of strategic partnerships and lends her experience for
both in-house and agency capacities.
As a published contributor & correspondent, magazines including Vogue,
Harpers Bazaar, Essence and many others may have been rocked by Styles’
work but this busy fashion entrepreneur is constantly expanding her portfolio and
media imprint, establishing nonprofits, and preparing young adults for real world
opportunities through advocacy.#SERESESTYLES
240,000+ 350,000+ 189,000+ 285,000+
MONTHLY LISTENERS
MONTHLY UNIQUE VIEWS
SOCIAL MEDIA IMPRESSIONS
EMAIL SUBSCRIBERS
THE AUDIENCE
AFFILIATE PARTNERS
63% Female
59% Aged 24-38
80% From the U.S.
65% Comes from online sources
20% Affiliates bounce rate
Source: Google Analytics
OUR TOPICS WE COVER
SERVICES OFFERED
• On-Air Mentions
• Digital Marketing Campaigns
• Social Media Marketing
• Sweepstakes, Contests
• Promotional Give-a-ways
• Product Placement Opportunities
•
Entertainment
•
Television •
Music
•
Fashion,
•
Style
•
Beauty
•
Art & Culture
•
Social Event Coverage
•
Red Carpets
•
Behind the Scene Highlights
• E-Newsletter Integration
• Web Banner Advertisement
• Video production
• Creative Content creation
• Event Integration
•
Motivation and Advice
• Brand Ambassadorship
•
LIVE Interviews • Digital Signage Screens ADs
READY TO START?
FOR ADVERTISING INQUIRIES,
OR ADDITIONAL INFORMATION ON SPECIAL PROMOTIONAL PACKAGES
Let’s talk EMAIL: [email protected] ]
# 866.717.6602
SOME CONTENT SAMPLES
Tune in every Wednesday listen & watch LIVE 3:30 - 4:30pm
Studio Call-In
# 323-965-1600
OUR BEAUTY AND THE BEAT MISSION
BEAUTY and the BEAT lifestyle radio gives its audience an curated look at trends and trendsetters throughout fashion, lifestyle, and
entertainment with an insider’s view of exclusive industry events. Our mission is to create and distribute diverse, innovative and
entertaining content for listeners. “We are BEAUTY and the BEAT – "It’s not just radio... it’s a Lifestyle!"
Current trends point towards online radio and handheld devices. We are at the forefront of this movement. As an industry leader in
digital entertainment, we are trailblazers in the transformation from the airwaves to the Internet! A cut above other online entities
our programs are professionally produced, recorded live-in-studio, optimized for online distribution, and available as podcast
through our website, APP’s and on demand via website: www.BeautyandtheBeat.LA
WEBSITE Banner Advertisements
Banner and box ads are rotated on www.BeautyandtheBeat.LA regularly; ad sizes and placements vary and
content is to be determined by you, the advertiser. This typically includes your logo and 3 lines of copy, but may
vary. Pricing based on monthly subscription.
Estimated impressions: 200,000.
Rectangle (728 x 90) …………………….…
Square (250 x 250) ………………………….
ROSCOE’S Digital Signage TVAdvertisement
Weekly
Traffic
Location
Screens
Anaheim - 2110 South Harbor Blvd
10,000
3
Hollywood - 1514 N. Gower Street
7,800
2
6,780
3
Long Beach - 730 E. Broadway
6,767
2
LAX - 621 W. Manchester (Inglewood)
6,750
2
Pasadena - 830 N. Lake Avenue
4,617
1
Los Angeles -106 W. Manchester Ave
2,878
1
West Los Angeles - 5006 Pico Boulevard
10, 15 second looped content
*varied repetitions / hourly
WHY ADVERTISE||WHO’S LISTENING
Our target audience is comprised of young adults both male and female ages 21-38 who are tech savvy and
consumers of lifestyle products.
Targeted categories like health products, hair treatment, real estate, mortgages, banking, insurance, educational
institutions, sporting events, concerts & entertainment, travel, automotive, theme parks, television, radio and more.
Our promotional packages deliver your marketing message during parts of the day that align with your business
strategy providing unique opportunities with your stakeholders in the right environment, the right demographic
target and at a reasonable cost.