Beauty + Hispanics - Media Room

Transcription

JUNE 2015
volume 18
issue 6
Beauty + Hispanics: A
love story
By Tom Sheppard
A MONTHLY NEWSLETTER FOR EXECUTIVES IN THE PROFESSIONAL BEAUTY BIZ
highlights
2
New Age merges with Life of Riley
3
Lafayette Jones’ Multicultural Report
5
CosmoProf’s Spring Style Show rocks
6
Eastern Buying Conference makes moves 10
New colorpHlex prevents breakage
14
Alter Ego Italy grows in North America 16
Parodi Pro Care launches to U.S. salons 18
Cosmoprof Bologna grows 40%
19
Coty to buy P&G’s Wella
24
Mane St.
78% of distributors report higher sales
VISIT US ONLINE
bironline.com
CHECK OUT BIR’s 2015 BIG! Show Calendar!
This is your industry’s newsletter, and
BIR welcomes your feedback!
Mike Nave, editor
818-225-8353 | [email protected]
facebook.com/BeautyIndustryReport
facebook.com/MikeNaveBIR
by Mike Nave
EDITOR
R
IP Nexxus Pro. Earlier
this month, Unilever
(TIGI) informed its
distributors that the
Nexxus Professional
Hair Care brand—a line
that broke new ground in
salon retailing and made millions of dollars
for distributors and salons alike—will be
discontinued, effective June 30.
Nexxus was innovative from its founding
in 1979 by hair care pioneer Jheri Redding
and rewrote the rules on salon retailing,
giving salons a new and powerful source of
income. But once the company was sold and
the bulk of the brand entered the mass
channel in 2005, the writing was on the wall.
From speaking with distributors, I know
that the end of Nexxus is a non-event for
them and the industry from a financial
standpoint; however, from an emotional and
nostalgic point-of-view, I can’t help but
wonder if this closing signals the loss of a
great deal more than a brand for the industry.
Regards,
O
ver-indulging in the beauty aisle is a
common practice these days, especially as
media continue to perpetuate beauty as a
factor of individuality and success within our
society. In fact, 94% of households in the
United States buy products in the beauty
category; but many consumers still think of
them as discretionary expenditures, shown by
a decrease in sales during times of economic
uncertainty. However, sales in the beauty
category are consistently increasing within
the Hispanic population. So, why is this?
Hispanic consumers often make
purchasing decisions based on their culture’s
strong connection with beauty. A recent
Univision study showed that Hispanic women
are extremely conscious of how they look on
the outside, believing that it reflects their
inner beauty and gives them more
confidence. Hispanics are likely to spend
more than the general market on hair care
products, cosmetics and fragrances,
accounting for approximately 14% of total
U.S. sales in each category.
The importance placed on beauty is not
just limited to Latinas, but can be seen with
Latinos, as well. In 2014, U.S. males increased
spending in the beauty category; but Hispanic
men, like women, are still outspending their
non-Hispanic counterparts, buying items such
as hair coloring kits, disposable razors and
shaving cream.
It is apparent that Hispanics have a high
amount of purchasing power when it comes
to beauty products that make them look and
feel better. Since Hispanics are an extremely
strong group driving growth in this category,
beauty product marketers should be more
attentive to them. Creating content and
marketing materials specific to the Hispanic
demographic will help businesses gain longterm, loyal customers.
Beauty + Hispanics ...cont. on p. 2
The Beauty Industry Report Visit bironline.com
Beauty + Hispanics...from p. 1
The Hispanic demographic makes up about
17% of the total U.S. population and is quickly
growing. With that in mind, businesses selling
beauty products will need to maximize their
strategy so that it aligns with Hispanic
consumers. You might decide to utilize Latina
celebrities to represent a product, as seen in
campaigns by Pantene, CoverGirl and
Gillette Venus. Or you might want to create
a stronger presence on social media, which is
a highly popular mode of communication for
younger Hispanics. Some enjoy seeing content
in both English and Spanish, while others
prefer Spanish-only. Make sure you know as
much as possible about your target
consumers in order to determine the best way
to reach them.
It is predicted that in the next 10 years, the
number of Hispanic women ages 18 to 49 will
grow by another 3.2 million, representing one
in every five women by 2020. Clearly, the
significance of the Hispanic market cannot be
underestimated, and beauty products occupy
a major space in their purchasing power.
. ______________________________
Tom Sheppard is the vice president of business
development—direct response at Listen Up Español. He
is a 15-year direct response
veteran in new business and client
development who works with
direct-to-consumer marketers by
emphasizing the importance of
the Hispanic market. He also
services existing direct response
clients to ensure they are pleased with Listen Up
Español’s customer service, reporting and sales
capabilities. Reach him at [email protected].
BIR invites you to become a Guest Columnist and
give us your take on a relevant topic. For
consideration, please send us your thoughts in about
475 words, plus a one-paragraph author bio and your
headshot no smaller than 300 dpi at 5 x 7 inches to
[email protected]. We will edit
your column for style and space.
2 JUNE 2015
Research from Mintel shows that while 63%
of U.S. consumers who have bought beauty
products in the past 12 months did so to
replenish products they use regularly, 29%
did so simply to try something new and 20%
bought a new product on impulse. What’s
more, 15% bought products in response to
an advertisement.
• In hair care, one of the strongest trends
has been the merging of hair and skin
language and benefits in a new generation of
hybrid products—for example, “co-washing”
cleansing conditioners—which Mintel has
been following as part of its “Mixologiste”
trend for the past two years.
• The men’s category is blending
complexity with simplicity. While 86% of
U.S. men want to keep their grooming
routine as simple as possible, 24% of those
who have appearance concerns spent more
time on their skin care in 2014 than they did
in the previous year, and 44% of 18- to 24year-old men used an average of 12 products
in their grooming regimen. Mintel’s “Man in
the Mirror” trend describes this further.
• In skin care, today’s Selfie Generation
wants camera-ready skin with the minimum
of fuss. In fact, 28% of U.S. consumers want
face makeup with skin-perfecting benefits
and 59% would like skin care products that
make them look camera-ready at all times.
• Finally, Mintel’s “The New Night” trend
examines the repositioning of night care to
create the perfect sleeping environment for
time- and sleep-starved consumers, and
then to make the most of the shortened
hours of sleep with products that work
faster and harder. Highlighting this trend are
masks for face and hair that are worn
overnight to hydrate and repair.
How many of these trends will you spot
on the floor during Cosmoprof North
America next month? For more information
about Mintel’s trends, contact
[email protected].
In the Professional Beauty Association's
(PBA) 2014 Biennial Distributor
Benchmarking Survey, a majority of
distributors (78%) reported higher sales and
an overall greater outlook for 2015. In
addition, 57% of reporting distributors said
they offer sales staff automated ordering
options. The median compensation for
regional sales managers was found to be
$75,000. Finally, a majority of reporting
distributors expect greater 2015 year-end
sales. Nearly 50 independent organizations
participated in the survey. "The survey is a must read if you operate
a professional distributorship in the beauty
industry,” said Steve Neumaier, president of
Goldwell New York and chair of the PBA
Task Force responsible for managing the
production of this report. “This
comprehensive report allows distributors to
identify areas in which their company excels
or needs improvement instantly."
Providing both quantitative and
qualitative data, this comprehensive report
includes information on nine primary
business sections: sales, human resources,
financials, warehouse/freight, sales
meetings, stores, education, advertising and
promotion and technology. Separate
sections on general business conditions and
exit strategies for key company personnel
are also included.
"Benchmarking tools provide quick access
to critical key metrics. The 2014 Distributor
Benchmarking Survey report focuses on the
essential financial, management and
operations data and practices of a
distributor in the beauty industry," states
Elizabeth Fantetti, PBA’s director of
membership and association programs. "PBA
members continually cite it as one of the
association’s most valuable resources."
The survey was sent complimentary to all
participating distributors; other industry
professionals can purchase a copy of the full
report at probeauty.org/research. The
results are $250.00 for PBA Business
Members and $375.00 for PBA Individual
Members. To learn more about this research
initiative or to become a PBA member,
call 480-455-3460 or visit probeauty.org.
from left: Kelly Huether, JC Ocana,
Rene Santirzo and Bob Larson celebrate
the merger of Life of Riley Salon Supply
and New Age Beauty Distributors.
Effective June 15, 2015, New Age Beauty
Distributors officially became the first Life
of Riley Salon Supply branded subdistributor and began the transition to the
Life of Riley name and brands.
Life of Riley is based in Doral, FL.
Says Kelly Huether, president and cofounder of Life of Riley Salon Supply,
"Although we have been in business in Florida
for 20 months, we intentionally waited to
expand to the Miami and South Florida
Market until we could service that area
effectively. With Juan Carlos “JC” Ocana and
Rene Santirzo, we are very confident in their
experience and relationships in the market to
grow Life of Riley Salon Supply and the
brands. They are a perfect fit for our locally
owned and family operated business model."
JC Ocana, president of New Age Beauty
Distributors, adds, "We are excited about
working together with Kelly and the Life of
Riley team to grow the business in the South
Florida Market. What made the difference
from other offers we received in the past
was Kelly and his team. They are truly
passionate about helping salons grow their
businesses, and this has always been our
main focus as a company. This merger will
benefit all of our customers, who will not
only have the ability to purchase our current
brands but also all Life of Riley's brands and
future brands. Kelly is building a great
business model based on top-quality
products with top-notch service, and we are
proud to be a part of it."
New Age Beauty Distributors was founded
in 2012 and is a distributor of Amika, Pure
Brazilian, JKS International, colorpHlex and
about 15 other brands. It has 10 salespeople
and one showroom in Doral, Fl.
Life of Riley Salon Supply distributes
Keune, AlfaParf, ColorProof, Macadamia
Professional, Tressa and approximately 50
other brands. Founded in September 2013, it
has rapidly grown to 46 employees and is
currently partnered with six independently
owned and operated sub-distributors.
Through its network, Life of Riley Salon
Supply currently services Florida, Georgia,
South Carolina, North Carolina, Alabama and
Mississippi. It has one showroom in Tampa,
FL, and plans to open another in Orlando this
fall. Visit lifeofrileyss.com.
Morey Serouya, vice president of Future
Industries, recently announced a new
strategic partnership with Sprayco/MJS
Packaging, a provider of spray bottles and
travel/personal accessories. Future Industries
will now be known as Allure Style
Accessories and become a division of
Sprayco/MJS Packaging. Morey will serve as
the new division’s vice president.
"Finding the right partnership didn’t come
without its challenges, as it was critical to
find a partner with a common vision and the
unwavering focus necessary to take our
business to the next level,” said Morey. “More
importantly, it was essential to find a partner
who shared the same values regarding our
clients and how we service them. Our new
owner, Sprayco/MJS Packaging, is a fifthgeneration, family-owned company with the
resources that will allow us to move forward
and hold true to our core values. I’ve been
friends with Eric Seidel, senior vice president
of Sprayco, for 30 years.
“We are confident that our customers will
notice benefits and opportunities from
added resources in product development
and customer service, expedited shipping and
an always-in-stock policy,” he added.
Reach Morey at 734-744-4953 or
[email protected]. Visit sprayco.com.
Eufora welcomes Exclusive Beauty Supplies
as its Southeastern U.S. distributor. The Fort
Lauderdale-based distributorship, led by John
Leone, owner, and MacDonald Kennedy,
director of sales and marketing, will
represent Eufora in Florida, Alabama and
Mississippi. Visit eufora.net.
Cosmetologists Chicago has initiated a new
award for business excellence by creating the
Jerry Gordon Salon Business Leadership
Award. “We
named this
award for a
man who
has led our
association,
led business
Jerry Gordon (left) presents
seminars
his eponymous award to his
throughout
friend Frank Gironda.
the world
and has run a successful salon in Chicago for
more than 50 years,” said Denise
Provenzano, CC president.
Jerry Gordon, now in his mid-70s,
continues to see clients 5 days a week at his
J. Gordon Designs in Chicago, with no
intention of retiring. His business acumen, as
well as his hairdressing talent and passion for
the industry, are known worldwide.
Jerry had the pleasure of presenting the
2015 Jerry Gordon Salon Business Leadership
Award to his good friend and fellow leader in
CC, Frank Gironda. Frank, who recently sold
his Frank Gironda Salons & Spas in
Naperville, IL, to his long-time business
partner Chris Damolaris, also served on the
CC Board of Directors, and as its president.
News cont. on p. 4
JUNE 2015 3
News continued from page 3
The BBB Winner of Distinction in the
Personal Services and Products category goes
to
NovaLash. The
award
recognizes
businesses and
non-profits in
the Greater
from left: NovaLash’s Susan
Houston
Area
Richie, Sophy Merszei and
for
their
Beth Fetzer
achievements
and commitment to overall excellence and
quality in the workplace. Visit novalash.com.
Nicole L. Mills joins Muk Haircare USA as a
marketing and brand consultant. In this
position, she will help grow consumer
awareness of the Australian salon line in the
American market. Nicole was
previously the associate
publisher of marketing for
Cosmopolitan and
Cosmopolitan for Latinas
magazines.
Muk is sold in more than
Nicole L. Mills
500 U.S. salons and offers
care and styling products. Reach Nicole at
[email protected]. Visit mukhair.com.
Manda Ruff joins Macadamia Professional
as global creative director. Using her 16 years
of marketing and design experience in the
professional hair care
industry, she will lead the
company’s creative
direction.
Manda's experience in
design, creative direction
Manda Ruff
and visual communications
includes 16 years at TIGI. In her new position,
she will have creative authority for all
Macadamia Beauty projects, managing all
phases of creative projects, including visual
concept, design development and execution.
In her spare time, Manda and her husband
enjoy playing with their two children, ages 6
years and 7 months. Visit macadamiahair.com.
Alterna Haircare has promoted two
executives. John Powers is now vice
president of sales and
education, The Americas. He
most recently served as area
vice president, salon
professional, North America.
In his new role as part of the
John Powers
Alterna leadership team, he
will collaborate on all strategic decisions
with and for the brand. He joined the
company in 2014 following leadership
positions with both retailers and
manufacturers, such as Lancome, Lord &
Taylor, Goldwell and Beauty Systems
Group. Most recently, he served as director
of key accounts at Ahava.
Jennifer Rattazzi has been promoted to
area vice president, salon professional, North
America. Most recently, she
served as director of sales
and education, west. In her
new role, she will drive the
brand’s business objectives
across the salon professional
Jennifer
channel. She joined Alterna
Rattazzi
in 2008 and directed sales
and operations initiatives across the western
United States and Canada. She has 20 years
of experience in sales and business
development, previously holding leadership
positions at BMW and Joico. Visit
alternahaircare.com.
Eufora welcomes Timothy Luke Humphries
as business development
manager. He is a 10-year
veteran of the professional
beauty industry. In his new
role, Timothy will work with
Prestige Salon Services and
Timothy
Modern Salon Services,
Humphries
focusing on customer
satisfaction and brand awareness. Also joining Eufora is Jeff Newton. As a
business development manager, he will
manage regional sales for
the brand. Jeff has worked in
the professional beauty
industry for more than 20
years, starting his career as a
manager at CosmoProf.
Jeff Newton From there, he developed
his sales skills with Sebastian and Wella.
Most recently, he served as the national sales
director of Joico and as the vice president of
business development for
Moroccanoil. Visit eufora.net.
John W. Saunders III, founder of Essential
Med Tools, a national distributor of spa
products and equipment, died on May 11,
2015, while on vacation in the Philippines.
After attending the University of Texas,
John held a number of sales and marketing
positions. In the early ’90s, he moved to Los
Angeles. There, he met the love of his life,
Suzette Yap. In 2006, they relocated to San
Antonio and started Essential Med Tools.
John’s survivors include Suzette, his
mother Judy Saunders, and his sister Leslie
and her husband Rocky Reagan. In addition,
John leaves many
friends who were
touched by his larger
than life persona, big
heart, and caring and
compassionate nature.
In lieu of flowers
John W. Saunders III
and cards, Suzette
requests that contributions be made to
Monarch Academy at Morgan’s
Wonderland, a school for special needs
children that was very close to John’s heart.
To learn more or contribute, visit
monarchacademy.net and click on the
“support Monarch” tab.
News cont. on p. 20
4 JUNE 2015
The Multicultural Report
S
ocial media is trending at J. M. Products
with the launch of the Black Magic body
care line for men. “We know where the men
are—online on Facebook and the Black Magic
website,” says Reneé Black for J. M. Products.
“That’s why we created a dynamic, nationwide
digital campaign to bring this ground-breaking
product to their turf.
“The Black Magic website is designed to
motivate consumers to sign-up and visit our
website often, with an added incentive of a
daily chance to win free full-sized products of
their choice,” she adds. “They’ll keep coming
back for more chances to win, and the more
they come back, the more they’ll learn about
this masculine product line.”
J.M. Products engaged key members of its
team to conduct in-depth research designed to
help its developers understand what men really
want. The continuation of this research will
lead to more new and innovative products that
have the potential to re-energize the men’s hair
and body care markets. The line offers two
fragrances, the Icon and the Legend, available
in neighborhood beauty and barber supply
stores. Visit myblackmagic.com.
Cosmetic Answers’ website—
celebraterelaxedhair.com—is promoting the
benefits of relaxed hair—a style choice worth
celebrating. The website is dedicated to women
who use hair relaxers. The company also
launched social media platforms earlier in the
year on Twitter @CelRelaxedHair and Instagram
@celrelaxedhair.
“The relaxed hair journey is unique to each
woman, and it’s our goal to provide relaxer
users with a supportive circle of women, along
with styling tips and products to expand their
styling options,” says Tabitha Odell, president
of Cosmetic Answers. “We’re here to assist
them in developing and maintaining a healthy
hair regimen for their luscious locks. Celebrate
Relaxed Hair!”
The company will be offering sampling
opportunities on its celebraterelaxedhair.com
site to companies whose target audiences are
women who use hair relaxer as a part of their
hair styling regimen. Contact Tabitha at The
Maximus Group at 912-228-4294 or
[email protected].
by Lafayette Jones
Global beauty brand Black Opal has
introduced a multimedia campaign called “I
Define My Beauty.” The campaign is aimed at
empowering, engaging and inspiring women of
all complexions to express their individuality
and embrace their unique looks and defy
stereotypes of beauty.
According to the U.S. Census Bureau, the
number of Americans who are made up of two
or more races increased 32% between 2000
and 2010 at a minimum and continues to rise.
Multicultural beauty is now more than a
diversity catchall; it’s an evolution that
addresses the multidimensional and
multilayered needs of women whose
ethnicities and cultures are mixing together,
making up today’s blended beauty.
According to Black Opal Artistic Director
Merrell Hollis, “I Define My Beauty is about
rejecting the stereotypes and myths that other
people put on you. It’s a movement to educate
women of all complexions, ethnicities and ages
to take chances and feel confident—whether
they go for subtle mauve or saturated fuchsia,
the choice is yours, not someone else’s.”
I Define My Beauty kicks off with a video
featuring Merrell and other beauty
professionals in New York City discussing their
own definitions of beauty. The makeup pros
tackle myths and stereotypes and discuss how
their clients choose self-expression and
creativity to make their own personal style
statement, instead of relying on old-fashioned
notions of beauty dos and don’ts.
Throughout the campaign, Black Opal will
encourage women to join in the conversation
via social media by following the conversation
on Twitter and Instagram @blackopalbeauty
and participate by sharing their stories using the
hashtag #IDefineMyBeauty.
The campaign underlines Black Opal’s
mission to celebrate the cultural heritage of
every woman and to emphasize the brand’s
long-standing focus and commitment to
multicultural beauty in all its nuanced shades
and tones. The movement embraces the new
blended beauty landscape and Black Opal’s
vast, luxurious collection of pigment-rich, skinenhancing, stay-true shades at an affordable
price. Visit blackopalbeauty.com.
During a recent interview with Black
Enterprise’s nationally syndicated program,
“Our World,” global marketing executive,
Charlene Dance discussed Strength of Nature
Global’s positioning in the $700-million ethnic
hair care industry. The company offers 12 valuebased brands that cater exclusively to the
needs of women of color around the world. As
the company’s global marketing director,
Charlene is the strategic mind behind its rapid
growth and innovations for iconic brands,
including African Pride, Beautiful Textures,
Dream Kids, Elasta QP, Soft & Beautiful
Botanicals, Pro-Line and TCB.
During her segment on the NAACP Image
Award-winning program “Our World,” Charlene
discussed the landmark sponsorship of the
international women’s charity Dress for
Success. This year, Strength of Nature will serve
as title sponsor of Dress for Success’ signature
fundraising initiative, Power Walk for Dress for
Success. The 30-city event will launch in New
York with subsequent walks scheduled
throughout the year.
Ultra Sheen Supreme Super Smooth Flat
Iron Protection Spray eliminates frizz, leaving
hair soft, silky and shiny. Designed for
straightening natural, curly and relaxed hair, this
fine mist spray helps achieve professional
results by protecting hair during thermal styling.
Enriched with Mineral Complex and light
conditioning silicones, the spray seals the
cuticle layer, producing outstanding shine that
won’t weigh hair down (8 oz./SRP $5.00). Visit
johnsonproducts.com.
Petal Fresh Botanicals Aloe and
Peppermint Facial Cleanser combines natural
herbal extracts and essential oils with aloe vera
to provide clean, radiant skin. Peppermint and
tea tree extracts add natural refreshing,
antiseptic and antibacterial benefits (6 oz./SRP
$3.00). Visit biocreativelabs.com.
Lafayette Jones is CEO of SMSi-Urban Call
Marketing, a promotion and marketing
company, and publisher of Urban
Call custom publications. Contact
him to share your multicultural
news at 336-759-7477 or
[email protected]. Visit
smsiurbancallmarketing.com.
JUNE 2015 5
CosmoProf’s Spring Style Show rocks
C
osmoProf’s Spring Style Show played to a
packed audience at the San Jose, CA,
Convention Center on April 12-13, 2015. The
show’s legacy dates back to when West Coast
Beauty Supply was owned by founder George
Clark and his wife Mariam. Beauty Industry
Report checked with the founder’s grandson,
Jared Clark, now the general manager of
Cricket, who told me that his father, Wayne
Clark, said the first West Coast Beauty Show
started 68 years ago in 1947. Wayne thinks the
first show had six exhibitors and about 500
attendees. He was there as a five-year-old
checking hats and coats working for tips.
The current show was acquired by Beauty
Systems Group when it purchased West Coast
Beauty Supply a number of years ago.
Following the philosophy, “If it ain’t broke,
don’t fix it,” BSG, under its CosmoProf banner,
has kept the show basically the same. That has
paid off, as each year, the show’s robust
attendance has ensured success for exhibitors
and show management, and the Spring Style
Show is one of the top distributor shows in
the country.
The Spring Style Show’s education is a huge
draw for the salon professionals with a jampacked schedule that includes 33
manufacturer-sponsored classrooms. In
addition, the Center Stage featured top talent,
including Kim Vō; Martin Parsons; Wella’s
Aubrey Loots; Kenra’s Robb Dubré, Laken
Rose and Mirella Hullum; Scruples’ Charlie
Price and Katie Nielsen; Paul Mitchell’s
Robert Cromeans; Beth Minardi for Beth
Minardi Signature; and Nick Arrojo.
The show featured several special sections.
• The Salon Design Center hosted salon
equipment, design and financing services from
Kayline, Belvedere, Rhino Salon Mats,
Garfield International, Pibbs Industries,
Collins Mfgr., Footsiebath, Modern
Elements, Puresana (CosmoProf’s import line)
and Beneficial Capital.
Ken Krebs, owner of Beneficial Finance,
told me, “For the past 25 years, our consultants
have guided established and prospective salon
owners through the decision process of
determining the best way to pay for their
6 JUNE 2015
CosmoProf Spring Style Show
San Jose, CA
by Mike Nave
vice president/full-service USA, shared, “The
Connect Lounge is a space to connect with
our customers, one-on-one. We present all the
Exhibitor count: 105, including first-timers
different tools and resources available through
Be Professional, Cailyn Cosmetics, Cirepil by
CosmoProf to help them succeed. We engaged
Perron Rigot, Diamond Technical, Eclipse Hair
our customers onsite with business
Filler, FHI Heat, GIBS Grooming, Johnny B, The
Lano Company, Obliphica Professional and TIGI. consultants, educated them on our local
education and events in the surrounding areas,
offered mini-manis by Morgan Taylor and
See you next year: April 17-18, 2016.
provided daily giveaways. We also had a
charging station, and we brought top artists
More info: cosmoprofbeauty.com.
into the lounge to take photos and interact
with our customers. It’s a place where beauty
growth.” He added, “The San Jose Show is an
ideal venue for successful, new and established professionals come together.”
• The CosmoProf Value Center featured 18
salons owners seeking education, new ideas
check out registers and tables piled high with
and industry leading design guidance, as they
overstocks, closeouts and buyer goofs.
go through the process of selecting equipment
• The Show Floor: The show floor’s large
and furniture for expansions, remodels and
main aisle split the
new locations.
floor in half and was
CosmoProf does a
appropriately named
great job bringing
“CosmoProf
together the
Boulevard.” The lineup
manufacturers,
of brands included
designers and
Moroccanoil;
educators into one
Aquage; Wella
location. Headed
Professional; Conair’s
by Pete Davidson,
Rusk, BaByliss Pro
the CosmoProf
and Satin Smooth
equipment group
brands; FHI Heat;
offers everything
Cricket; American
from the highest
Crew; Paul Mitchell
quality and leading
and its new Marula
edge designed
Oil; Farouk Systems
furniture
and Obliphica
manufactured in
Professional. Another
the United States
35 brands, including
and Europe to
American
inexpensive options
International’s 12
for those on a
Friends of the late Gill Godbold wore orange— lines, and many more
tighter budget.”
Gill’s favorite color—at the show in honor of show-only brands
Reach Ken at
his memory.
exhibited.
[email protected].
When I stepped on the floor, my first
Visit beneficialcapital.com.
• In the CosmoProf VIP Room, a number of thought was about missing my long-time friend
Gill Godbold, who died a few months before
Cosmoprof’s exhibitors each had a boutique
the show. Gill was an outstanding sales rep for
exhibit area where they offered special VIP
Dawson & Associates and wrote huge
deals to Cosmoprof’s larger accounts.
business with West Coast Beauty Supply for
• Explaining the CosmoProf Connect
years. In our distributor days, Gill was not only
Lounge, Michael Heines, CosmoProf group
a superb sales rep who called on us for years,
but a lovely man and terrific friend. Greg
Peterson, who works with Oster, and a group
of Gill’s friends and former business colleagues
honored his memory by wearing orange—Gill’s
favorite color—on the first day of the show.
Hair care drives the salon business
John Paul Mitchell Systems showcased its
many ranges, including its new Marula Oil hair
care line. New in the Awapuhi Wild Ginger line
is MirrorSmooth, a system that makes hair
instantly smooth, shiny and frizz-free. It features
organic, lipid-rich awapuhi extract and a
KeraReflect blend that seals the cuticle,
eliminates frizz, adds intense shine and protects
against damage from heat styling.
The MirrorSmooth collection includes High
Gloss Primer (3.4 oz./list $13.63), Shampoo
(8.5 oz./list $10.50; 33.8 oz./$23.38) and
Conditioner (6.8 oz./list $11.00; 33.8 oz./list
$24.25). Visit paulmitchell.com.
At Joico, the big news was the introduction
of Hair Shake Liquid-to-Powder Finishing
Texturizer. With a shake of the
bottle, the liquid-to-powder
texturizer turns into a micro-fine
mist that amplifies hair with megavolume and fullness at the roots.
Joico also debuted three new
shades—ruby red, amethyst purple
and sapphire blue—in the Vero KPak Color Intensity Crystallize
Collection (4 oz./list $6.25 each)
of long-lasting, semi-permanent
Joico’s new color. Extremely
Hair Shake concentrated
Liquid-topigments allow for
Powder
Finishing exceptional vibrancy
Texturizer. that lasts through 15
shampoos. The color
reconstructs and protects, leaving
hair in healthy, shiny condition.
Contact Edie Williams, vice
president of sales, at
Joico’s new
Vero K-Pak
joico.com.
Color
Said Sara Jones, senior vice
Intensity
president and general manager of
comes in
three shades.
Joico, “I observed a very
enthusiastic group of attendees.
This show is known for being a great selling
show, but it seemed even more robust this year.
At the Joico/Minardi booth, we concentrated
on an intimate, educational setting on the show
floor, which worked to our advantage. We were
able to connect with the stylists and provide
quality education.”
Bain de Terre launched two hair care
collections—Shea Butter & Wild Ginger
Damage Repair and Jojoba Oil & Exotic
Orchid Glossing. Both
collections are parabenfree and enriched with
argan and monoi oils,
which lavish the hair in
soft, sumptuous, silky
perfection.
The Shea Butter &
Wild Ginger Damage
Repair collection features
reparative Shampoo
Baine de Terre
(400 ml/SRP $12.00) and
debuted Jojoba Oil
and Exotic Orchid Conditioner (400 ml/SRP
Glossing Shampoo, $13.50), infused with shea
Conditioner and butter and wild ginger,
Glossing Spray. which help repair the
damage of 1 month of blow-dries.
The Jojoba Oil and Exotic Orchid Glossing
collection features Shampoo (400 ml/SRP
$12.00), Conditioner (400 ml/SRP $13.50) and
Glossing Spray (100 ml/SRP $14.00), which
deliver 85% more shine. Reach Bruce Selan,
Zotos vice president of sales, at
[email protected]. Visit baindeterre.com.
At Aquage, one of CosmoProf’s major
exclusive brands, Dennis Lubin, CEO/president,
told me, “This was a terrific show following in
the tradition of the old West Coast Beauty
shows that attracted large crowds of salon
professionals who came ready to buy! We had
standing-room-only crowds both days, and we
had a 20% increase in sales over 2014.”
Dennis added, “Attendees were looking for
new dress-work techniques with prom and
wedding season just around the corner. We
offered our newest DVD, the Aria Collection. It
contains 16 new hairdressing styles and new
techniques and was free with the purchase of a
collection of our Aquage products for $75.00.
The audience responded well to the Aquage
Educational Team with its motto, ‘We come to
show you how, not show off.’” Reach Dennis at
[email protected]. Visit aquage.com.
At Schwarzkopf, I chatted with Vera Koch,
senior brand manager/color for BC Bonacure
and Essential Looks. She reported, “Kim Vō,
our Schwarzkopf Professional Global Blonding
Ambassador, introduced the Business of
Blonding, featuring our new BlondeMe Iconic
Blonde Collection. The exclusive seminar was
offered as an additional feature at the Spring
Style Show. More than 600 fans discovered
Kim’s business concepts, along with learning
new techniques to take back to their salons.”
Added Kim, “The collection combines the
hottest blonde trends with the most common
challenges we hairdressers face every day: firsttime blondes, color corrections, brunettes going
blonde and of course, the fun pastels. It helps
us create perfect iconic blondes every time.”
Reach Vera at [email protected]. Visit
schwarzkopf-professionalusa.com.
At Smart Solutions, Dennis Bernard
Campanaro, president/CEO,
debuted Smart Solutions OnThe-Go Dry Shampoo. Dennis
shared, “On-The-Go Dry
Shampoo is packed with
paraben-free nutrients and oilabsorbing ingredients such as
chamomile and sage to provide
weightless body and volume
between styles. It features a
sweet fragrance and a
Smart
competitive price (6 oz./
Solutions
distributor cost $4.99, list
launched
$8.99/SRP $17.98).” Reach Dennis On-The-Go
at [email protected].
Dry
Shampoo.
Visit dennisbernard.com.
Beauty Perfection, LLC’s
Curly Girl debuted at the show. Bethany
Crellin, vice president of marketing, told BIR,
“We previewed Curl Girl and are thrilled to be
launching a complete hair care collection for
textured hair, with carefully selected ingredients
to moisturize and nourish the curly, coily and
wavy hair categories.”
She added, “Our Sparks long-lasting bright
hair color has had so much success, we saw that
there was another opportunity to address the
needs of the textured hair community. We have
a lab in Brazil that offers new hair care
technology in this category, and we wanted to
capitalize on this growing segment with the best
products we can bring to market.”
Spring Style Show...cont. on p. 8
JUNE 2015 7
Spring Style Show...cont. from p. 7
The new Curl Girl collection gives curls, coils
and waves a boost of hydration.
Curl Girl is created for curls, coils and
waves. Each product has a boost of hydration
and moisture, thanks to shea butter, tea tree
oil, pumpkin seed oil and plant-based collagen.
The product lineup includes Clean Curls
Sulfate Free Moisturizing Shampoo ($10.99),
Co-Wash Sulfate Free Cleansing Conditioner
($13.99), Clean Curls Daily Moisturizing
Conditioner ($10.99), Unstress Deep
Moisturizing Conditioner ($10.99), Unwind
Thermal Protector & Detangling Mist
($13.99), Curl Control Curl Defining Mousse
($13.99), Moisture Fix Daily Shine Oil ($15.99)
and Curl Girl Detangling Comb ($5.99). For
more information, reach Bethany at
curlgirlhair.com.
In addition to exhibiting My Amazing Hair
Secrets, Stacy Kaufman, president/CEO of
Performance Brands Inc., launched the
company’s new certification course. Stacy
reported, “We recently launched a certification
course called ‘Blow Away Today’ with Bianca
Nardi, which teaches stylists our 15 Steps to
the perfect blowout, and have seen a
tremendous increase in stylist acceptance of
our My Amazing Hair Secrets styling products
as a result. More than 1,000 stylists have been
certified at the recent Cosmoprof shows. Best
of all, it was a year ago at the San Jose show
that we launched our first My Amazing Blow
Dry Secret product. The accolades from
stylists who first saw us then to now are
amazing.” Reach Stacy at
performancebrands.com.
The male grooming trend was fueling the
busy exhibits of Gibs Men’s Grooming
Products and American International’s
Woody’s Quality Grooming.
8 JUNE 2015
Gibs’ CEO and co-owner, Brian “Gib” Long
shared, “The Spring Style show and the other
CosmoProf shows were extremely valuable for
us for two primary reasons. First, we were able
to meet, educate and talk to our customers
about all of our products. The response to
Mike Sharp, our ‘On The Road’ barber and
educator, was over the top. In
addition, we were able to get
face time with the CosmoProf
DSCs to give them first-hand
exposure to who Gibs is and
what our brand and products
are all about.
“Our new Sharp Dressed
Mane Shave Gel (4 oz./SRP
$13.00) not only performs, but
Gibs
it features a great fragrance,
debuted
Sharp
too!” Reach Brian at
Dressed
Mane Shave
gibsgrooming.com.
Gel.
At Woody’s Quality
Grooming Products, I chatted with Mark
Moesta, American International Industries’
vice president of sales, who shared,
“Woody’s Quality Grooming for Men
has always focused
on easy-to-use,
straight-forward
products that
smell good but,
more importantly,
get the job
Woody’s launched three
done.
beard essentials.
Developed in
collaboration with barbers and stylists, our
professional-only brand is consistently on the
leading edge of trends and quickly identified
the growing trend of men’s facial hair as a key
growth category.”
Woody’s debuted 2-in-1 Beard Conditioner
(4 oz./SRP $11.90), Beard Balm (2 oz./SRP
$11.90) and Beard Oil (1 oz./SRP $11.90).
Natural coconut oil, moringa oil and kukui oil
multi-task to keep coarse whiskers smooth and
groomed while moisturizing the underlying skin
to prevent itching, redness and dry skin or
beard-ruff. The essential oils in Woody’s Beard
Oil create a deeply penetrating serum that is
easily absorbed, so it doesn’t feel greasy. Reach
Mark at [email protected]. Visit
woodysgrooming.com.
Chris Volek exhibited two brands of hair
extensions—DreamCatchers and his newest
brand, Hairlocs.
DreamCatchers offered a training course
called the “World’s Best Hair Extensions.”
This 6-hour course covered extensions from A
to Z. At the show, it was discounted 50% off, at
only $250.00 for the full-day course and the
complete tool kit, including lifetime
certification, crimper, shears, razor, threader,
swatch, training cylinders and a bundle of hair.
Check out DreamCatchers’ new advertising
campaign in the consumer magazine US
Weekly. Reach Jamie Scruggs, operations
manager, at [email protected]. Visit
dreamcatchers.com.
Hairlocs offers I-Tip, Tape, U-Tip and weft
systems in a variety of textures and colors,
including ombré, as well as extension tools and
no certification. At the show, the company
offered 10% off and free installation for stylists
interested in getting their hair done and was
fully booked. Visit hairlocs.com.
Mia Kaminski, founder of Mia Beauty, told
BIR, “Accessorizing the hair is back in trend…
finally! This year is the ‘Year of the Goddess.’
We showed triple chain headpieces, chain
head-wraps, flower halos and decorations.” Mia
Beauty offers more than 50 styles with SRPs
ranging from $10.00 to $50.00. Visit
miabeauty.com.
CosmoProf’s relationship with the Cricket
company extends back to the days when
CosmoProf acquired
West Coast Beauty
Supply from the Clark
family, who also owns
Cricket. Today, Jared
Clark is Cricket’s
general manager. Sean
Duffy, Cricket’s sales
manager, showed me
The Centrix Heat Boss
the new Centrix Heat Brushes allow stylists
Boss Brush
to control the heat
during styling.
Collection.
The Centrix Heat Boss Brush allows stylists
to take control of the heat and temperature
release through its patent-pending Heat Force
Dial. To style fine hair, keep the Heat Force dial
open, allowing heat to escape. When styling
medium to thick hair, keep the Heat Force Dial
closed, trapping the heat in. For thick or coarse
hair, open the Heat Force Dial, then on high
heat, point the dryer nozzle down the Lux
Barrel, increasing the temperature, close the
dial and style. The static-free, ceramic,
tourmaline, ionic-infused bristles can take heat
up to 570°F. Hair glides effortlessly through the
chrome plated seamless barrel, producing a
polished finish. Choose from three sizes: 1½inch brush/list $12.95, 1¾-inch/list $13.95 and
2-inch brush/list $14.95. The collection is
available in a display of four of each of the
three styles (list $167.40). Reach Sean at
[email protected]. Visit cricketco.com.
FHI Heat featured the Stylus, a thermal
styling brush that heats up to 400°F and has
the qualities of a hair brush. It allows a stylist
to create volume, lift, waves, curls,
bumps, flips and bends or use to
smooth, touch up, de-frizz, style,
re-style or control.
The high-performance ceramic
heater produces quick, even heating
across the brush for long-lasting
style results. Brush tips have six rows
of short, sturdy, smooth nylon teeth
for tangle-free glide and effortless
styling. Tourmaline conducts heat
for greater styling power and
FHI
Heat’s reduces static, locks in moisture and
Stylus leaves hair shiny (list $99.00/SRP
offers $139.00). Reach Shauky Gulamani,
heat
styling CEO/president, at
from a [email protected]. Visit
brush. fhiheat.com.
Cortex officially launched its Be
Professional tools at the Spring Style Show.
The line features new Thermolon non-stick
coating and is distributed exclusively by
CosmoProf and Armstrong-McCall.
Craig Miller, who recently joined the
company as vice president of sales, told me,
“Our 4 in 1 Curling Wand with four
interchangeable wands enables stylists to
achieve the perfect size and style curl. The
wand features an 11-foot heat-resistant cord,
which prevents burning cords that are exposed
to the 450° barrel.”
The BE Professional line also includes
dryers, flatirons, curlers and brushes. Tools are
packaged in Tiffany teal and gold gift boxes.”
Reach Gregg Emery, CEO, at
[email protected] or visit beprousa.com.
At Jatai International, Kevin Wada,
manager, debuted Heat Shields, which allow
you to handle the hot end of an iron without
getting burned. They come in two sizes: S/M
and M/L (SRP $9.95/pair). For an introductory
price of $6.95, visit jatai.net/heatshield.com.
One of the benefits of covering shows is
running into people from my past. Pete
Carroll, who has been working for Andis for
an eternity, used to call on my family’s beauty
distributorship. He showed me the new Andis
ProFoil Lithium Titanium Foil Shaver (SRP
$72.98). It’s powered with a lithium-ion battery
for up to 80 minutes of run time on a single
charge. Its tiered head features two rows of
cutting blades housed under individual gold
titanium hypoallergenic foils that maintain
their shape better and last longer.
Replacement foils and cutting heads with
replacement foils are also available. Contact
Karen Formico, vice president of marketing, at
[email protected]. Visit andis.com.
Oster Professional debuted the Octane
Cordless Clipper (list $384.99).
“This heavy-duty clipper can be used
without the inconvenience of cords in and out
of the salon. The lithium ion rechargeable
battery provides twice the running time of a
regular battery, allowing for longer
cutting time between charges,” said
Gordon Andrews, Eastern regional
manager. Reach him at
jardencs.com.
Betty Dain featured the
Colortrak Balayage Board & Brush
Kit (list $9.95), which helps
Oster
showed colorists perfect their freehand
coloring. Steve Berry, regional
the
Octane account manager, said, “The
Cordless Balayage trend is only the gateway
Clipper.
to more and more free and
creative coloring techniques, and the Balayage
Board & Brush Kit is the ideal companion for
this skill.” Reach Laura McCabe, director of
marketing, at [email protected]. Visit
bettydain.com or colortrak.com.
Hempz featured its Oh La La! Collection, a
CosmoProf exclusive. The collection includes
Enchanted Grapefruit Sorbet Herbal Body
Moisturizer (16 oz./SRP $19.95), Enchanted
Grapefruit Sorbet Herbal Body Moisturizer
(2.25 oz./SRP
$5.99), Sweet
Black Orchid
Herbal Body
Moisturizer (16
oz./SRP $19.95),
Sweet Black
Hempz Oh La La!
Orchid Herbal
Collection is exclusive to
Body Moisturizer
CosmoProf.
(2.25 oz./SRP $5.99),
Wild Pomegranate Brulee Herbal Body
Moisturizer (16 oz./SRP $19.95), Wild
Pomegranate Brulee Herbal Body
Moisturizer (2.25 oz./SRP $5.99), Raspberry
Crème Soufflé Herbal Hand & Foot Crème
(3.4 oz./SRP $9.00) and Sweet Black Orchid
Hydrating Herbal Hair & Body Mist (3.4 oz./
SRP $9.00).
At Amino Genesis, Bill Sharp, national
sales manager, showed a new addition to the
line, Marula All-In-One Premium Facial Oil
(.05 oz./SRP $59.95). Marula oil protects
against ecological stressors that can lead to
fine lines, wrinkles and other signs of
premature aging. It has a higher
level of omega 9 fatty acids and
antioxidants than argan or grape
seed oil and is ideal for all skin
types. Reach Bill at
aminogenesis.com.
After the show, I checked back
with Michael Heines, who told
Marula me, “CosmoProf delivered an
All-In-One exceptional 2015 Spring Style
Premium Show. New vendors such as Sexy
Facial Oil Hair, Marula, TIGI, Schwarzkopf
protects Professional, Obliphica
all skin
Professional, FHI Heat, GIBS
types.
Grooming, The Balm and more
widened the shopping and education
experience for our customers. We had special
classes from top global artists Martin Parsons
and Kim Vō, an American Crew Shaving Class,
Product Club’s hot Balayage class and amazing
stage presentations from Farouk Systems,
Rusk, Aquage, Joico, Beth Minardi Signature,
John Paul Mitchell Systems, Cricket, Wahl
and many more.”
Next year’s show is April 17-18, 2016. Reach
Michael at [email protected].
Visit cosmoprofbeauty.com.
JUNE 2015 9
Eastern Buying Conference makes moves by Mike Nave
T
he Northeast Beauty Rep Association
(NEBRA) moved to the Garden State
Exhibit Center in Somerset, NJ, for its 2015
annual Eastern Buying Conference on April
18-19, 2015. The Holiday Inn across the street
served as the show’s headquarters, with the
overflow at the Doubletree, which was
connected by a walkway. Just 30 minutes from
Newark airport, the new location was a big
improvement over the 2014 show’s Atlanta City
venue, but still not perfect.
Each of the major rep organizations—BTB
Sales and Marketing, Inc., CFN Beauty
Representation, Jay Halaby & Associates,
The Kirschner Group, Inc., VNC Sales &
Marketing and Gerry Udell, Inc. had a row or
part of a row for the companies they
represent. There were 110 companies exhibiting
based on the exhibitor list. American
International Industries had the largest space,
followed by Helen of Troy, Zotos, Conair,
Fromm and Spilo Worldwide.
As an incentive to get beauty store and
distributorship owners to attend the Eastern
Buying Conference,
NEBRA offers free food
and drinks at dinner and
a buffet lunch. The first
night featured an open
bar and complimentary
hors d’oeuvres and the
second night again had
an open bar and
NEBRA recognized complimentary dinner.
Patty Paletto for her
During the dinner,
work in producing
NEBRA
recognized Patty
the Eastern Buying
Paletto,
who works with
Conference.
both the NEBRA and the
Western Beauty Reps Association to organize
their shows. Eddie Berger, principal at BTB
Sales & Marketing, stated, “Patty has worked
with NEBRA and the Eastern Buying
Conference for 10 years. From her first day, she
took over all responsibilities as the liaison
between the Eastern Buying Conference and
Western Buying Conference and the hotels/
convention centers. She has done an
outstanding job working out booth placement,
running the show smoothly, organizing the
10 JUNE 2015
food, finalizing payments, getting the payments
to each of the facilities and coordinating the
manufacturers’ requests, reps’ responsibilities
and customers’ show registration. Patty is
honest, trustworthy and an extremely hard
worker.” Reach Eddie at [email protected].
Peter Garzone, president/owner of
Professional Salon Concepts, a major
Northeast-based distributor, made an accurate
observation about distributors and rep groups
while we were having a beverage, stating, “The
industry is getting older, and there needs to be
an infusion of younger people.” His spot-on
remark points out the need for
these organizations to seek out
new blood aggressively!
The following are some show
floor highlights.
American International
Industries’ Ardell brand
showcased its new Professional
Floor Stand (list $1,342.00) for its
false eyelashes. This rotating lash
stand allows customers to view a
wide spectrum of lash styles,
effectively promoting false
eyelashes and increasing sales,
while still conserving floor space.
Ardell
With its huge selection (347 units
showed its with 54 different skus) of false
new
Professional lashes and accessories. it
Floor Stand generates impulse sales.
China Glaze debuted
for false
lashes.
Cheers!, its Holiday 2015
collection of nail
polishes in
glitters, creams
and shimmers
(SRP $7.50 per
bottle). The
collection also
includes holiday
gift sets and nail
art kits, giving
The China Glaze
beauty stores extra
Cheers! collection
offers glitters, creams
sparkle and shine
and shimmers.
to offer their
customers. The collection will be available in
November. Visit chinaglaze.com.
A perennial fashion and beauty trend, neon
is a must-have for summer style. One of the
easiest ways
to wear the
look is neon
polish.
EzFlow is
set to
capitalize
on this with
TruGel offers the neon shades of
the launch
TruGel polishes that consumers
of Neon
want for summer.
Days, its
first neon
collection of TruGel gel polishes. The
collection features five hot shades and a new
prismatic topper that can be worn alone or
over any favorite summer gel to create
shimmery dimension. They’re available as open
stock colors or as a kit that contains five gel
polishes, one prismatic gel polish topper and
180 pieces of white hot nail art bubbles (list
$83.90). Visit ezflow.com.
At Betty Dain Creations, Steve Berry,
regional account manager, featured the 2015
Limited Edition
Nautic Collection
fashion bag deal. It’s
a perfect-for-summer
collection that
includes one canvas
tote with a color
block design, rope
handles and
magnetic snap
closure; one 4-pack
of dual-colored Croc
Clips and one sailorstriped styling cape
Betty Dain Creation’s
Limited Edition
made of lightweight,
Nautic Collection
water-resistant
features a
polyester with snap
fashionable reuseable
closure (list $29.99). For
canvas tote that
more information,
stylists and clients
can use all summer
reach Steve at
long.
[email protected]
or Laura McCabe,
director of marketing, at
[email protected]. Visit bettydain.com.
Lisa, said, “We launched these two
Earthly Body debuted its Mȧrrȧkësh Color
products to create the ultimate support group
Care Shampoo, Color Care Conditioner and
for hair. They are infused with our original
Color Care Leave-In
Crack formula to smooth, protect, de-frizz
Detangler Spray, plus
and add shine to all hair types. We have also
the new Mȧrrȧkësh
created a TSA-compliant travel kit, which
Style Products—Curl
Bianco Brothers offered new nippers
includes 3-oz. sizes of the shampoo and
Cream (4 oz./list
with a double or single spring.
conditioner, along with a 1.25-oz. tube of our
$8.00; SRP $16.00),
original Crack styling aid, packaged in a
Volumizing Spray (4
reusable vinyl case.” Reach Lisa at
oz./SRP
$12.00)
and
At Bianco Brothers, brother Vincent
[email protected].
Visit
Styling Gel (8
Bianco has recently taken over the beauty
New Mȧrrȧkësh Curl
Cream turns frizz
prolocksusa.com.
oz./SRP $12.00).
markets, after working as the company’s
into body and
Sande Zatt, director of
Mȧrrȧkësh Curl
national sales manager for its surgical/dental
maximizes curls.
sales for Zadro Products,
Cream turns frizz into
division for the past 10 years.
Inc., showed me Zadro’s
Vincent showed me the company’s featured body and gets the most out of natural curls.
LED Lighted Vanity
Alcohol-free, this organic hemp seed oil and
items—nippers with a double spring or single
Mirror (SRP $119.99),
argan oil enriched formula provides a glossy
spring (list $32.00 each) and a new economy
which is mounted on an
shine and silky finish that helps create a
line of cuticle nippers offered in medium jaw
elegant pedestal with a
flexible hold. This concentrated formulation
or small jaw, double spring only (list $22.00
satin nickel finish with
doesn’t require more than a dime-sized
each). Reach Vincent at [email protected].
rechargeable battery and USB
application. Reach Laura Sweet, sales
Visit biancobrothers.com.
port. The rechargeable battery
manager, at [email protected]. Visit
Delagar/Belcam Inc. offers body care
allows the mirror to be cordless
marrakeshhaircare.com.
products, fragrances and
and portable. The USB port
Cailyn Cosmetics debuted its Oh Wow
beauty tools to the
offers a convenient
Cosmetic Brush. Through its velvet-like
beauty industry. Its key
charging station, so
bristles and densely packed ultra-fine
brands are Bath Therapy,
you can charge your
Spring Fresh, Parfums fibers, this brush provides an airbrushed
phone while
effect, with an immaculate streak-free
Belcam, LUXE
applying your
touch. It features a domed, angular-shaped
Perfumery, Fire and
makeup. The LEDs
surface for blending foundation, powder,
Denco. Belcam is an
illuminate the face
cream, moisturizer and primers seamlessly into
employee-owned
The new Zadro LED Lighted
the skin. The pointed tip fits perfectly
company and
Vanity Mirror comes with a at any angle and
consume up to
underneath the hollows of the eyes and helps
proud to supply
USB port that lets you
charge your phone while 70% less energy
contour facial features. The sturdy, selfproducts that are
The Denco Brow Tamer
you apply your makeup. than regular bulbs.
standing handle with a slip-off cap prevents
made in the United
Display features
This vanity mirror
bristles
from
germs,
dirt
and
dusts,
making
this
States.
colorful packaging and
features
dual
10x
and
1x
magnifications.
Reach
makeup
tool
the
ultimate
travel
companion
John
Wynnik,
educational copy to
increase impulse sales. sales manager for the
Sande at [email protected]. Visit
(SRP $28.00). Reach Jin Kim, CEO, at
zadroinc.com.
Ultra/Denco line of
New to the professional beauty field is
cailyncosmetics.com.
implements, featured the Denco Brow
Giovanni Hair. But before there was a brand,
At Prolocks, Lisa Minuto, director
Tamer Tweezer Display, featuring 24
of marketing and client there was a pioneer. Arthur Guidotti, who
pieces (list $965.76). These
had a vision and a love for all things hair. He
services, showed me
ergonomically designed tweezers
developed his passion as a hair stylist in
the new additions to
have cushioned finger pads and a
Hollywood and Beverly Hills, working with hair
the Crack line—Clean
slant tip that keeps brows under
styling icon Gene Shacove. He was also good
& Soaper Shampoo
control and tweezes away unwanted
friends with the father of hair color, Al Lapin.
and In Treatment
hair. Available in six bold colors, each
By the 1960s, Arthur decided to open his own
Conditioner (each
tweezer comes with a protective
salon, On Sunset. The salon was a bustling
product/3 oz./list
tube for safe storage and travel (list
site, on the famous Sunset Strip, and a hit with
$4.50, 10 oz./list
$3.99). Reach John at 800-328-3008
Crack added Shampoo
many of the Hollywood celebrities, including
$10.00,
33.8
oz./liter
list
or [email protected]. Visit
and Conditioner to its
Lucille Ball.
$20.00,
travel
kit/list
$12.50)
delagar.com.
original formula.
Eastern Buying Conference...cont. on p. 12
JUNE 2015 11
Eastern Buying Conference...cont. from p. 11
Already popular in the natural market,
Giovanni hair care is now available to the
professional beauty industry.
With time, Arthur’s hands began to react to
the products he used in the salon. He tried
product after product in search of one that
would not cause a reaction to his skin. When
he couldn’t find one, he created his own.
By 1978, Arthur and his business partner,
Peter Stathis, had founded Giovanni. Arthur’s
son, G. James Guidotti, was only 8 years old.
Growing up in salons and the beauty industry
had created an impact on the way James saw
and felt about hair care. James wanted to be
the one to inject style into natural products.
His vision was to create his own fashionforward company to meet the needs of the
natural consumer.
Fast forward to the present and Giovanni
Hair Care is now marketing in the professional
beauty market sector. New at the show was
the 2chic Repairing Collection with
blackberry and coconut milk. The collection
includes Repairing Shampoo, Repairing
Conditioner, Repairing Leave-In
Conditioning and Styling Elixir, Repairing
Intensive Hair Mask, Repair Super Potion
Hair Oil Serum, Repairing Body Wash and
Repairing Body Lotion (SRP $7.99 to $8.99).
Nicole Far, business development manager,
told BIR, “Our 2chic Repairing Collection’s
exclusive dual repairing complex of
antioxidant-rich superfoods revitalizes
damaged and over-processed hair. We
combine blackberries, which are naturally rich
in antioxidants, omegas 3 and 6 and vitamins A
and C, with coconut, which is rich in essential
fatty acids, to reduce protein loss and restore
moisture to hair and scalp, leaving hair with
nutrition and replenishment.” Reach Nicole at
giovannicosmetics.com.
12 JUNE 2015
Bart Simon, president of Phillips Brush,
showed me two new brush ranges—Phillips
Smoothies and Phillips Glider. The Phillips
Smoothies Series (list $8.50 each) is available in
square paddle and oval cushion brush styles
with tipped nylon bristles infused with argan
oil from Morocco and keratin. The infusion of
vitamin E and protein helps promote vibrant,
healthy hair, while helping to strengthen and
repair damaged hair. A 12-piece counter display
is available.
The Phillips Glider brush (list $8.00) features
a bi-level ball tipped filament, so the top level
penetrates the hair and the lower strand
smoothes and
finishes. The
Glider nylon
filament is also
infused with
Moroccan
argan oil and
keratin.
Bart told
me,
“These
Phillips Smoothies feature
brushes
tipped nylon bristles infused
represent a step
with argan oil and keratin.
forward in
technology, as this is the first time
manufacturers have been able to infuse nylon
bristles with protein and oils that help to
strengthen and repair damaged hair.”
Bart added, “I thought that show
attendance was good and that it was a more
accessible location for distributors in the New
York Metropolitan area than Atlantic City. I
was able to open new accounts and see many
existing accounts. The Eastern Buying
Conference is important because many of the
smaller distributors in the Northeast do not
attend Cosmoprof, and many times the Eastern
Buying Conference is the only opportunity for
face-to-face meetings.” Reach Bart at
phillipsbrush.com.
Dukal launched two masks for manicurists.
The Carbon (charcoal) Earloop Face Mask
filters airborne particles and removes fumes
and chemicals. The Pink Ear Loop Face Mask
provides comfortable face protection during
nail and spa procedures. Reach Jean Swanson,
vice president of health and beauty, at
[email protected]. Visit dukal.com.
At Toppik, Kristie Barge, marketing
manager, showed me the new Toppik Root
Volumizing Spray (5 oz./SRP
$19.95). This invisible, lightweight
dry finishing formula creates
body and absorbs excess oil,
making it a volumizing styling
product and dry shampoo in
one. Reach Dan Shorts, vice
president of sales, at
[email protected] or Kristie at
toppik.com.
Wahl launched its Hot
New
Lather Machine (SRP $159.00)
Toppik
Root
and Cordless Magic Clip
Volumizing
Ultimate Fade Clipper (SRP
Spray is a
$99.00). Lance Wahl, director
2-in-1
of sales and marketing, said,
product.
“With men’s grooming being hot
plus barbering’s popularity skyrocketing, we
want to be the first brand you think of when it
comes to barbering.”
The Hot Lather Machine joins the Wahl ’19
line, which focuses on men’s grooming and
finishing needs for all hair
and skin types. It heats
lather, comes with an
extra pump and a 12-oz.
bottle of Wahl ’19 Liquid
Lather (12 oz./SRP $9.00).
Wahl’s lather is selflubricating to prevent the
razor pulling or skipping
for a smooth, even shave.
Wahl launched
The Cordless Magic Clip
its Hot Lather has a stagger-tooth blade
Machine.
for creating precision fades
and blends, which is not
available on any other Wahl tool. The clipper
features a 5-star adjustable bottom blade, a
90-minute battery life and a taper lever. The
Cordless Magic Clip is lightweight, at only
10.2 oz., with a powerful, yet quiet, rotary
motor. It comes with eight attachment combs,
oil, cleaning brush, red blade guard and
recharging transformer. Reach Lance at
wahlclipper.com.
Award-winning UK celebrity hairdresser
Richard Ward has launched his Tangle Angel
professional detangling brush line to the U.S.
processes last longer while they protect
market. Sold in more than 35
against UV and thermal damage. Visit
countries, Tangle Angel
us.richhaircare.com.
features an undulating
I checked in with some of the major rep
combination of
firms’ principals for their takes on the show.
long, medium
Eddie Berger, partner at BTB Sales &
and short
Marketing, said, “For a new venue, it was a
bristles that
VERY positive show! Manufacturers who did
effortlessly
not have cars had access to the hotel’s
detangle hair.
three vans, which took people to
Ergonomicallyrestaurants and the train station for access
designed with
into Manhattan. Upon return to the station,
stylists in mind,
the van picked them up and brought them
Tangle Angel's
back to the hotel. Speaking of the hotel,
anti-static, antiTangle Angel’s counter display $99.00 per night in a Holiday Inn is not so
bacterial and
makes impulse retailing easy. bad!”
heat-resistant
He added, “On Friday night, we had open
properties allow them to be used on either
bar with wings/chicken fingers/pizza/hummus
wet or dry hair and even during blowouts,
and more. As you know, the Eastern Buying
reducing styling time. Tangle Angel is available
Conference provides breakfast, lunch and
in a variety of styles, including special designs
dinner on Saturday. I am sure you heard the
for travel, kids and pets (SRP $9.99 to $19.99).
rave reviews. The DJ was awesome. The night
Reach Steve Hirschmann at
was supposed to end at 9:30 p.m., but Patty
contracted for an additional 2 hours because
tangleangel.com.
so many distributors, manufacturers and reps
At Rich International Hair Care, Steve
were on the dance floor. Who else does this
Hirschmann, vice president of sales and
for their customers and
business development, told
manufacturers? Only the
BIR, “Rich fills the void for
Eastern Buying
an affordable professional
Conference!” Reach
brand, providing the
Eddie at
product performance of a
[email protected].
luxury line at a reasonable
Gary Fishkin,
price point. The line is now
principal at CFN Beauty
available nationwide,
Representation, shared,
through six distributors and
“The Eastern Buying
three regional chains and
Conference provided a
growing." He added that
the company recently
Rich International Hair Care showed great opportunity for us
its Argan Colour Protect Line.
to meet with our
retained CFN for
manufacturers and customers in a convention
representation on a national level.
The Rich Argan Colour Protect Line features center environment with full-size booths and
nice wide aisles. Our customers have limited
Shampoo (8.45 oz./SRP $11.99), Conditioner
face-to-face access with manufacturers, so this
(6.75 oz,/SRP $12.99), Therapy Mask (4.05
is a great venue for everyone to get together
oz./SRP $17.00) and signature Argan Oil Elixir
to plan ahead and see new and exciting items
(2.3 oz./SRP $18.99). All are infused with
and promotions.” Reach Gary at
luxurious botanicals and precious oils (such as
[email protected].
argan, coconut, sweet almond, olive and
Jane Caris, president of The Kirschner
linseed) and boosted by restorative proteins to
Group, told me, “Our Northeast team
help condition, nourish and restore colorattended the Eastern Buying Conference with
treated hair to radiant shine and health. They
a full list of appointments and ready to write
are sulfate- and paraben-free and help
business. Our manufacturing partners
colored, processed, relaxed or highlighted
supported the event with outstanding
promotional opportunities that were met by
our customers with enthusiasm. The Eastern
Buying Conference gives our customers an
important late spring opportunity to make
special purchases and promotional buys, plus
the new venue made the show much more
accessible.” Reach Jane at
[email protected].
Gary Udell and his brother Glen are the
senior partners at Gerry Udell Inc., the rep
organization exclusively covering the
Northeast and one of the professional beauty
industry’s longest operating sales organizations.
Gary told me, “Overall, the show was a
success, but it needs significant changes next
year in order to remain viable for both
manufacturers and distributors. The hotels and
convention center provided a nice
combination for the show. However, the
location was not convenient for everyone, and
the feeling among the reps is that the location
has to be nearer the NYC metropolitan area to
draw more customers. We hope to move the
show back to the Meadowlands, which is
more convenient.” Reach Gary at
gerryudell.com.
Added Jay Halaby, president of Jay Halaby
and Associates, “We enjoyed spending time
with our customers and manufacturers and
welcome the opportunity to get them
together under one roof, as it only happens a
few times per year. We welcome any
opportunity to present our brands.” Reach Jay
at [email protected].
Patty Paletto provided the following news
that should make everyone happy. Next year’s
Eastern Buying Conference is scheduled for
April 9-10, 2016, back at the convenient
Meadowlands location at the renovated Hilton
Meadows (formerly the Sheraton
Meadowlands Hotel) in East Rutherford, NJ.
Patty told me, “We will be hosting a Casino
Night after the Saturday night dinner. Also,
remember, we will reimburse attendees for
one room night per distributorship if the
business address is 75 miles or more from the
hotel plus provide a travel reimbursement of
up to $100.00.” Reach Patty at
[email protected] or visit
easternbuyingconference.com.
JUNE 2015 13
New colorpHlex prevents hair color related breakage
W
ith the beauty industry being driven by “the
next big thing,” companies are continuously
pushing their R&D departments to develop
exactly what that will be. Over the past year, the
answer is anything that helps enhance the hair
color service in professional salons.
With hair color continuing to be the service
that drives salons’ bottom lines, companies
continue to launch
products that help
colorists color faster,
keep the hair in better
condition and help the
color last longer. Enter
colorpHlex, the new
entry from Earthly Body,
which promises to do just
Kevin Wachs,
that. Beauty Industry
president of
Report recently sat down
Earthly Body.
with Kevin Wachs,
president, to get the lowdown on all the buzz.
BIR: Welcome, Kevin. Before we talk about
your newest hit, colorpHlex, please give our
readers a brief overview of your company.
Kevin Wachs (KW): Thanks, Mike. I’m going to
use a beer analogy. Imagine that Earthly Body is
Anheuser Busch. It is the parent company of
manufacturers and distributors, including
Budweiser, Bud Light, Michelob and others. We
have several different lines of products, as well.
They include Mȧrrȧkësh, which is an argan- and
hemp-based hair care line; and the new
colorpHlex line, which is a professional-only
color additive in the color strengthening
category.
There are a lot of common denominators
that run through all of our primary lines, with
the most prevalent being the quality of the
ingredients that we use. For example, we use
natural ingredients where applicable across all of
our lines. In the case of Mȧrrȧkësh, it has both
hemp seed oil and argan oil. In the case of
colorpHlex, it is a new hybrid of a vegetable
protein. It definitely sets us apart from other
companies. In addition, we have a mantra of
“nos,” which are all of the ingredients that we
don’t use in our products. It’s a long list that
includes propylene glycol, parabens, harmful
alcohols and many others.
14 JUNE 2015
with enormous success is not just the classic
BIR: How did you get to where you are today?
thing about trying to walk the walk. I feel
KW: My father and mother started selling
confident knowing that we do walk the walk, no
beauty products as a sort of side line to make a
question about it.
little extra money. It turns out that they were
BIR: Let’s start with your new brand—
very good at it, worked very hard and became
colorpHlex. Why did you go in this direction?
fairly successful in the beauty supply business,
KW: Hair coloring is salons’ most important
eventually opening several stores.
service, but it is damaging by its very nature. That
When I was quite young, I got involved to
is nothing new. The repair of damaged hair in the
make a little spending money. Although I have
past has always taken place after the fact, using
had many other interests, I just never left the
re-constructors, masks, keratin treatments and
beauty business, but instead became more and
other products.
more involved. As time went on, my knowledge
Our new technology allows the repair to take
of the business and the products grew. I also
place at the exact same time as the coloring
realized that my intimate involvement with the
process itself. That is the story that we tell. The
salon industry was giving me insight into what
light bulb goes off for everybody when
stylists needed professionally and what
explained in this way. Here’s another example:
consumers wanted.
Let’s say you had a knee operation, and your
The next step was to meet those needs and
doctor in your pre-op meeting said, “We are
wants by producing new products. Through this
going to do a 3-hour operation and give you 6
experience and education, and a lot of hard
months’ worth of rehab at the same time
work, our company has experienced a great deal
through the IV during the surgery, allowing you
of success.
to bypass the entire 6 months of rehab because
In addition, we are a family business. My wife
it was corrected before it happened.” Imagine
and sons are very much involved in the business.
the possibilities.
We consider the people who work here as part
ColorpHlex is the IV. You repair and
of our Earthly Body family. When we bring a
strengthen during the color process, so the
new distributor into the fold, we welcome its
damage never really even occurs. So it’s not like
team into our family. It is an important part of
the bonds are broken
what we do and who
then repaired. The
we are.
breakage never happens.
It is sometimes
This hybrid of vegetable
hard to achieve that
protein found in
feeling of family and
colorpHlex is not your
community, but it is
grandfather’s vegetable
not just a marketing
protein. It’s relatively
philosophy to us. This
new and has only been
is really who we are
around for about 2
and what we do. We
years.
have always been this
Olaplex was the
way. It’s not anything
The colorpHlex Intro Kit contains enough product pioneer of this category
that we sat in a
for at least 16 color services.
and we are coming to
marketing meeting
the dance after them, as is everyone. But we
and said, “Let’s be this way, even though we
think that we have a better mouse trap. Our
really aren’t.” That wouldn’t be very authentic.
natural ingredients are a plus, and our product is
Anybody who knows us, knows that we are
very affordable and easy to use. It is made by us,
authentic people. We mean what we say. We do
a company that has been in business in the
what we do for good reason. We like to think
professional beauty business for more than 40
that our hearts are big. We have been blessed
years. We think that is a plus, as well.
with enormous success. Part of being blessed
Those samples are seeds and, I gotta tell you,
The whole category is booming, and from
those seed are sprouting up fast!
our understanding, they are all good products.
BIR: What can we expect to see from
We want to help advance the entire industry. It
is long overdue. We tip our hats to Olaplex for
Mȧrrȧkësh?
being the pioneer. No one is going to corner the
KW: We are really excited about a terrific
market, but we are happy with our share.
line extension that we are introducing at
BIR: Tell me more.
CosmoProf in Las Vegas, Mȧrrȧkësh for
KW: We use a patented ingredient that is
Men. It consists of a 2-in-1 Shampoo and
scientifically formulated in colorpHlex that
Body Wash, Conditioner, Shave Cream,
reinforces bonds, improving the strength and
Beard Oil and Molding Paste. Besides
The new Mȧrrȧkësh for Men line features 2-in-1 Shampoo/ being great products formulated
quality of the hair from the inside out.
Body Wash, Conditioner, Shave Cream, Beard Oil and
ColorpHlex penetrates, protects and
specifically for men's grooming needs,
strengthens the hair during the color and bleach Molding Paste, and debuts at Cosmoprof North America. they smell awesome.
ColorStrong Complex that might be depleted by BIR: I know that giving back is important to
process with ColorStrong Complex, a naturally
the day-to-day abuse of styling, sunlight,
derived vegetable protein molecule that helps
you and your wife. Please tell me about it.
pollution, etc. and maintain the amazing results
reduce damage and breakage. What’s
KW: We have a non-profit called the Get
revolutionary about colorpHlex is that it actually of the in-salon service that they received.
Together Foundation, which has been active for
BIR: How are you distributing colorpHlex?
reverts damaged hair back to its virgin strength.
almost 10 years. Our events include a cut-a-thon
KW: We have a great distribution network,
That’s exciting on many levels, and hairdressers
every Christmas. We support the City of Hope
and some of those distributors have colorpHlex,
are embracing it with open arms.
and the Rock the Cure event. Our team just
as well. However, colorpHlex is a salon-only
A study we commissioned by Tri-Princeton
participated in a 5K walk/run for CATS–Center
Research Labs, an independent laboratory, found product involving salon-only services, so we
for Assault Treatment Services—which is a
have sought out some new distribution by
that when colorpHlex Step 1 is added to a
domestic violence organization.
providing potential distributors with products to
bleach formula, it leaves the bleached hair three
BIR: Any final thoughts?
test. Most of the distributors were immediately
times stronger than bleaching alone. And when
KW: We are growing in a big way. We moved
followed by colorpHlex Step 2—the second part excited by the concept, the benefits and
into our current warehouse 3 years ago. My wife
advantages and, of course, the scientific proof of and I walked around the empty building and
of the treatment performed at the bowl after
product performance. Add to that the response
shampooing—the hair is left as strong as virgin
wondered how we would ever fill it up. Today,
that they received from professional colorists
hair. The two-step process does not affect color
we are bursting from the seams.
who tested the products and they said, “Let's
formulas or require an increase in processing
Our family is also growing. Our oldest son
go!” There are a few areas domestically where
times or developer levels. That is remarkable!
just got married, so his wife is now our daughter,
we are still trying to find the right match. What
ColorpHlex is available in three kits. The
and we have added two new key management
has been amazing is our
colorpHlex Intro Kit (list $25.00)
people who have great industry backgrounds.
international success,
includes the 2-oz. bottle of Step
Sandy Arias has joined us as director of
and we are adding new
1 Color Strengthening Additive
international sales and Scott Breed is on board
countries at a surprising
and a 4.5-oz. bottle of Step 2
as director of sales and marketing. We are going
pace.
After Color Strengthening
to continue to build on this winning team,
BIR: How do you
Finish. There is enough product
because we know that good people make a
support your
in the Intro Kit to do at least 16
good company and a good company provides
distributors?
colors.
good products and good service.
KW: We are
The colorpHlex Professional
It is all fun and challenging. Our goal is to be
committed to doing
Kit (list $47.00) contains two of
able to handle growth and have our spot in the
Step 1 and Step 2. We also
marketplace. There are lots of challenges to
The colorpHlex Home Care Kit keeps color everything that we
offer a Salon Kit that contains vibrant and hair strong between color services. can to help them.
running an honest business with integrity, but we
Not being the first
500 ml of Step 1 and 1,000 ml
insist on that. At the end of the day, we know
product in this category, we believe that the
of Step 2 (list $130.00).
we did it the right way and treated people the
best thing we can do is take the cost and risk
BIR: Are there home care products?
right way. That’s what matters to us.
KW: We have developed a home care kit that factors out of trial. No matter how good a
For more information, reach Laura Sweet,
product is, if you can't get it into potential users’
includes colorpHlex Shampoo, Conditioner
director of domestic sales, at 877-EB4-HEMP,
hands, they will never discover it. To overcome
and Leave-In Treatment & Detangler
877-324-4367, 855-PHLEX-IT or
that, we provide our distributors with free
(kit/SRP $30.00). These products contain
[email protected]. Visit earthlybody.com
samples, which they provide to their salons.
ColorStrong Complex to restore any of the
and colorphlex.com.
JUNE 2015 15
Alter Ego Italy Salon Exclusive expands in North America
F
merchandising, including point-of-sale displays
Quality products made in Italy: Our expert
or more than 25 years, Alter Ego Italy Salon
research and development team is continually at and materials, in-salon tools, materials and
Exclusive has been dedicated to the art of
education—all elements designed to enhance
the forefront of production, with more than 30
hairdressing and exclusive to professional
the brand experience and awareness.
years experience within our modern laboratories
salons. With an established distribution network
in Venice and Tuscany, where tradition fuses with BIR: Describe your ideal distributor.
on the U.S. East Coast through European
PC: We want aggressive partners who want
innovation to develop next-generation formulas.
Beauty Concepts and north of the border
the tools to compete strongly in the market. We
Professional: We offer North American
through AEI Canada in Montreal, Alter Ego Italy
have witnessed in these past years many
salons a product line dedicated to them. Alter
Salon Exclusive is broadening its horizons with a
changes in distribution that have dramatically
Ego Italy Salon Exclusive products will be sold
new office co-located
hurt the independent salons. Alter Ego Italy
only to professional independent salons and
with Bob Peel’s Bold 3PL
wants to bring back the salon tools that
stylists. We guarantee high performance
in Hutchinson, KS. Fueled
originally grew the professional salon industry.
products across our color and wet lines, leaving
by Bold 3PL’s resources
In fact, we are relationship personified. Many
the salon client smiling.
and systems, the company
of our distributors have enjoyed long-term
Our focus is on education and giving
is seeking new distribution
partnerships of 15+ years with us. As I tell all new
exclusivity to the salon. From the quality of our
partnerships.
potential partners, we are in business together.
products
and
packaging
to
our
education
Beauty Industry
It’s not you and me or us and them. We are
services, we are all about the hairdresser, who in
Report recently caught up Phil Clark, Alter
Ego Italy’s North
creating a partnership and we work together to
turn, can offer a service that is unique and
with Phil Clark, North
American Director
achieve success across the complete business
unavailable outside of the salon.
American Director, to
platform, long-term and trusting.
BIR: How do you position Alter Ego Italy in
discuss the operation and plans.
Currently in the North American market, the
the marketplace?
BIR: Welcome, Phil. Tell us about Alter Ego
unfortunate trend for some brands is to sell to
PC: We value Alter Ego Italy as a premium
Italy Salon Exclusive.
anyone and everyone. This really hurts the
Phil Clark (PC): Thanks, Mike. Our philosophy brand, yet at an affordable price. Competition is
independent salon and stylist. We will not sell
strong; however, we urge distributors and stylists
can be summed up in 4 key points: 1. We have
Alter Ego Italy Salon Exclusive products to massto take the Alter Ego Italy challenge and
passion for the salon industry. 2. We love the
market retailers, discount stores or pharmacies.
embrace a new and exciting direction.
professional stylist. 3. We manufacture to the
BIR: What type of salons are the best partners
We are competitive and confident in
highest standards premium quality hair color and
for your brand?
delivering what we hear and believe is missing
wet lines from Europe. 4. We sell only to
PC: We are looking for salon owners who
from today’s market. It goes beyond a bottle of
professional salons. Let’s drill down into each of
want to double their income. We provide
shampoo or a tube of color. It’s about delivering
those points.
products that deliver what the stylist says they
a quality 360-degree salon exclusive experience.
Passion: As part of the Pettenon Cosmetics
will. Today’s independent salon is competing
BIR: Tell me about your distribution model.
Group, we have been developing quality
against drug stores, franchise salons and discount
What can distributors and salons expect from
cosmetic hair care products for more than 60
stores. We want to bring salon exclusive
your company?
years. This tradition has been handed down over
positioning back to the North American
the years and is renewed daily through our
salon.
mission of applying science
BIR: Tell me about your key products.
and cosmetic technology to
PC: We cater to a vast range of salon
produce European quality
services, leaving no stone unturned and see
salon exclusive hair care
ourselves as a full-service product provider.
products.
Love: We love the
The Be Blonde range offers service and retail products to illuminate blondes. Over the past several years, we have
introduced a number of new and exciting
independent salon and
products that have set industry standards.
PC: Our partnership model is really focused
stylist! The prime aim of Alter Ego Italy is to
Hair color forms the backbone of our
on the distributor and, ultimately, the salon. We
offer the professional salon and hair designer
operation. Our products offer 100% gray
work very closely with our partners to ensure
the best possible hair care solutions. Alter Ego
coverage, amazing shine and deliver fantastic
that they are getting maximum return on their
Italy expresses its care with salon exclusive
results. Techno Fruit (3.38 fl. oz./list $7.75) offers
investments, delivering not just first-class
products developed to protect, nourish and
22 color series, 122 nuances and a series of super
products and packaging, but incentives through
enhance the beauty of hair in its various types,
lighteners, boosters and extra reds. My Color
bi-monthly promotions, free sampling and
forms and colors.
16 JUNE 2015
(3.38 fl. oz./list $8.95) is free of PPD and
ammonia and offers an anti-aging benefit. It
includes 59 nuances over a 14 color series.
Be Blonde includes a customized salon and
home care program designed to guarantee a
reliable and safe “perfect blonde” salon color
service. It illuminates and protects beautiful
blondes, complemented by Be Blonde Wash
Alter Ego’s Passion Color Mask features a nourishing and conditioning treatment in 15 shades.
and Care treatments, which are formulated to
new benchmark from which to grow.
derived ingredients with eco certification and
keep all blonde tones brilliant and hydrated—
It’s very important for us to have the right
innovation. Treatments for hair and scalp are
because no two blondes are the same. The line
people getting the right results and delivering
Wellness, Calming, Energizing, Rebalancing
includes toners, high lift, bleaching systems,
great marketing materials so our customers can
and Purifying (1.69 fl. oz. to 33.81 fl. oz/list and
illuminating treatments and color refresh
maximize the market. With Andrew and Craig,
retail $10.95 to $39.95).
services.
we get a whole lot more!!
Finally, Arganikare Day Therapy is a range of
Just Colour (6.76 fl. oz./list $18.60), our
We are creating a North American
treatments formulated with Eco Certified argan
oxidation-free, direct pigment vibrant color
Educational Team, so if you are interested in
and tea tree oil to transform texture for stronger
series, features the Instant Visible Brilliance color
becoming part of the team, I invite you to send
and glossier hair. It regenerates and nourishes
series, which includes Red Elvis, Blue Blush,
your resume to me at [email protected].
without weighing the hair down, making it the
Pepper Pink, Turquoise Delight, Yellow Tale,
BIR: Tell me about your global strategy.
perfect daily beauty regime for all hair types,
Orange Tango, Rott-Violet, Croco Green and
PC: Pettenon products are distributed in more
even fine structures. Treatments include Miracle
Clear Way, offering multiple color services.
than 80 countries and growing. We launched
Rejuvenating, Botanic Infusion, Pampering Kit
Passion Color Mask (8.45 fl. oz./list $17.95) is
into the United Kingdom just last year and are
and Oils (list prices $8.95 to $38.95).
a color enhancement system that tones and
already making our presence felt. Iceland
We also offer tools and accessories such as
neutralizes in between services.
recently came on board. Spain, France, Ireland
trolleys, brushes, bowls, clips, gowns, towels,
Fifteen nuances, including chocolate,
and The Netherlands are all very strong markets
retail shopping bags and salon hangers for client
caramel, orange, red, vanilla, pearl
for us, as is the Middle East.
coats, all with the Alter Ego Italy Salon Exclusive
and peach, increase the salon
branding.
service at both the professional and
PC: North American salons deserve a
Stock will ship from our centralized U.S.
retail levels.
manufacturer committed to them beyond
location for quick turnaround to either coast!
B-Toxkare is a treatment with
providing great bottles of shampoo and tubes of
BIR: We all know how important education is
hyaluronic acid. Its replumping
color. Alter Ego Italy by Pettenon Cosmetics fully
for salon professionals
and slow-aging actions deliver
to succeed. What do you supports the fundamental values the salon
immediate results from the
industry was built on. We go beyond focusing on
offer that’s different?
first application. The line
products and strongly embrace salon values that
PC: Education is
includes Prepping Shampoo
crucial, and understanding increase the income of salon owners and stylists.
(25.36 fl. oz/list $22.95), Lifting
BIR: Will you be taking appointments at
that European Hair trends
Serum (.67 fl. oz. x 10/list
Techno Fruit Color permanent hair
Cosmoprof North America?
generate business, we
$49.95), Contouring Cream
coloring cream features a keratin
PC: Absolutely! We would love to meet
also know how hard and
(16.90 fl. oz./list $23.95),
delivery system.
distributors and tell them more. You can find us
expensive it is to train a
Replumping Shampoo (33.81 fl.
in the Italian Pavilion, Booth 20185. We are very
salon’s team. That’s why Alter Ego Italy will soon
oz./list $23.00, 10.14 fl. oz./list $14.95) and
open about sharing the results we are achieving
introduce live online broadcasts/Webinars from
Replumping Cream (6.76 fl. oz./list $16.95).
in the marketplace, including salon owner,
our academy in Venice with European trends,
The Hasty Too Runway Collection features
product launches and trainings, as well as regular colorist and stylist feedback.
styling products for creating catwalk-inspired
To learn more and to set up an appointment
updates, plus question and answer sessions.
looks. They include Polishing Crème (4.22 fl.
during Cosmoprof North America, contact Phil
We host continuous training throughout
oz./list $15.90), Curls Amplifier (5.07 fl. oz./list
Clark, North American director, at 818-510-2295
Europe with the AEI International education
$19.95), Smoothing Balm (3.38 fl. oz./list $15.90)
or [email protected] and ask about the
team. Since 2012, we have worked closely with
and Volume Spray (6.67 fl. oz/list $13.90).
Venice incentive. Or, call the U.S. headquarters
Craig Smith, global creative director, and
Botanikare Day Therapy treats common
at 844-662-5551 and speak with Debbie. Visit
renowned photographer, Andrew O’Toole, to
scalp issues. Remaining true to our eco
alteregoitaly.com.
release two collections a year that have set a
conscious policy, we have combined naturally
JUNE 2015 17
Parodi Professional Care launches to U.S. salons
R
esearch shows that four out of five
hairdressers and other beauty professionals
experience work-related skin irritations on their
hands—their most important and precious
professional tools. Being on their feet servicing
clients all day, every day, also takes a toll.
Linda Gillette Parodi,
a former hair stylist,
founder/CEO of Parodi
Professional Care,
knows how long hours, a
stressful environment
and exposure to water,
chemicals and heat from
Linda Gillette
thermal tools can affect a
stylist. With her company Parodi, former
hair stylist,
launching this month,
educator, sales
Beauty Industry Report
executive and
checked in with Linda to founder/CEO of
Parodi
learn how beauty pros
can care for themselves as Professional Care
well as they care for their clients.
BIR: Welcome, Linda. Last year, we discussed
the launch of your former company, Kallista.
Please update our readers on the changes.
Linda Gillette Parodi (LGP): Thanks, Mike.
Distributors and beauty professionals loved the
caring benefits—and profits—my original hand
creams provided for them, but because of
unforeseen global trademark issues, I decided
to take my brand in a new direction.
I chose the name “Parodi” for my revitalized
line to honor the heritage of my family name.
In Italian, parodi means brave, valiant, bold,
protector and undaunted. I truly believe that
this also describes the salon professional!
Providing performance-based products is
essential to me. The aim is to help protect
salon professionals from the environment in
which they work; and throughout their careers
through knowledge, education and the right
formulas. As we launch Parodi Professional Care
this month, my company’s vision is to empower
salon professionals to care for themselves as
well as they care for their clients every day.
BIR: Are your creams for beauty pros only, or
can they also retail your products?
LGP: My products are developed specifically
18 JUNE 2015
Those include European Image Salon Services,
with salon professionals in mind. Yet many
Exclusive Beauty Supply, Goldwell of New
salon clients from medical professionals to
York, National Salon Resources, Premier
moms who experience similar skin care
Beauty Supply and Princess Beauty. A few
challenges will also benefit from purchasing
territories are still available for the right fullParodi self-care products at their salons. We
service distributors and their professional-only
know that when hairdressers find a product
stores. We are also exploring distribution
exceptional, it’s natural for them to share those
options in Canada for the second half of 2015.
products with their clients. We believe that
The parodicare.com website also has an
they will want to do just that—and profit from
e-commerce element for professionals not
the caretaking benefits.
within the distribution territories.
BIR: Tell me about your products.
BIR: How will you help drive sales?
LGP: Parodi Daily Moisturizing Hand
LGP: Living by example, Parodi is a 2015
Cream (2 oz./SRP $18.00) cares for hands that
are frequently exposed to water, chemicals,
Modern Salon Media Healthy Hairdresser
heat, gloves and other irritants. The fastProgram sponsor. In addition, Parodi
absorbing, non-greasy formula allows stylists to
Professional Care is active in social media
begin working on clients immediately after
directed to the salon professional. All are
applying. That moisturizing feeling lasts through
invited to join the conversation at
several shampoo services. Parodi Daily
facebook.com/parodicares, on twitter
Moisturizing Hand Cream also revitalizes hands
@parodicares with #parodicares, and at
with special ingredients for a youthful and
parodicare.com. All communications will offer
supple appearance.
health and fitness related tips and ideas for
For extremely dry hands, we offer Parodi
salon professionals and their clients.
Intensive Moisturizing Hand Cream. (2 oz./
SRP $22.00). This rich, emollient formula
LGP: Parodi Professional Care totally
immediately comforts
supports the vital role
dry, dehydrated skin
of the professional
and over-worked hands.
beauty industry in caring
It deeply nourishes,
for clients throughout
providing long-lasting
the world, and will
moisture and leaving
contribute to its
hands smooth.
progress. For the industry
Parodi Nourishing
to thrive, salons must be
Foot Cream (2 oz./SRP
profitable, and
$22.00) is ideal for
professionals must
Parodi Professional Care launches this month
people who are on
care for themselves as
with four self-care products that are produced in
their feet all day. It
the United States with no parabens, silicones, much as they care for
softens, soothes and
their clients. Our goal
petrochemicals or synthetic fragrances.
hydrates dry, tired
is to help them do
feet, as it keeps callouses under control.
both, with heavy sampling and innovative
Finally, Parodi Smoothing Foot Exfoliant
promotions.
(2 oz./SRP $22.00), which launches in Fall 2015,
For more information, contact Linda Gillette
softens, smoothes and refreshes tired feet.
Parodi, founder/CEO, Parodi Professional Care,
Chemical and mechanical exfoliants remove
at +41 (0) 22 810 8080 or
dead skin and help reduce callouses.
[email protected], or Bill Decker, U.S.
BIR: What is your distribution model?
consultant to Parodi Professional Care, at
LGP: The same distributors that carried
352-989-4198 or wdecker@cfl.rr.com. Visit
Kallista will be carrying Parodi Professional Care. parodicare.com.
Cosmoprof Bologna attendance up 40% by Kim Sim
C
Emilio and Simon Smeke showed
osmoprof Worldwide Bologna, the
CosmoProf Worldwide Bologna Brothers
Daily Concepts, a bath-and-body specialty
professional beauty industry’s top
line. Famous Names’ founders Linda and Jim
tradeshow, welcomed nearly a quarter-million Exhibitor count: 2,493 Exhibitors; 70% from
Nordstrom showed their IBX System and
abroad, including 71 companies represented in
international visitors to Bologna, Italy, at its
Dadi’Oil. VoCe Haircare, created by hair
48th annual show The massive show occupied the U.S. Pavilions; 28 brands in the California
stylists Kaz Amor and Christine Lieu, made its
15 exhibition halls, from the well-traveled Nail Pavilion; 27 country and group pavilions,
including Korea, China, Taiwan, Poland, Germany, Cosmoprof Bologna debut. Israel Segal
Pavilion (complete with a nail polish vending
exhibited hair care company Free Your Mane.
Colombia, France, Greece, Belgium, Spain,
machine by Essence) to the Hair Pavilions,
Skin care company Atzen Superior to
Pakistan, Turkey, Malaysia, Australia, Singapore,
featuring an appearance by Miss Universe
Organic, led by Alex Quan and Catherine
Japan, New Zealand, Oceania, United Kingdom,
2014, Paulina Vega.
As usual, the U.S. Pavilion was a huge draw Israel, Peru, United States and California and, for Atzen, also exhibited at the California Pavilion.
Cosmetics reigned in the California Pavilion,
for distributors and buyers. Spread across two the first time, the United Arab Emirates, Thailand
with Emani Vegan Professional Cosmetics,
and Holland. The show featured 15 exhibition
halls, U.S. companies, including American
led by Michelle Doan; LA Splash, helmed by
halls and 2 U.S. Pavilions.
International Industries, which had one of
David Sheen; J.Cat Beauty, represented by
the largest booths in the entire U.S. Pavilion,
Victor Chang; La Femme Cosmetics, led by
Attendees: 248,000, up 40% from 2014, with
met with distributors nonstop.
Peter Yang; and Lashem, Measurable
international attendees accounting for 32%.
Olaplex, the new professional treatment
Difference and Nuluv, led by Helga Arminak.
that rebuilds bonds in the hair damaged during
The California Pavilion also featured
Media: 1,070 journalists and 540 bloggers
the hair coloring process, was buzzing with
California Mango, led by Rudy Lenzkes and
interest. Kevin Wachs’ new colorpHlex
Fernando Fischbach; InfiniteAloe Skin Care,
See you next year: March 18-21, 2016
opened up 15 distributors from England,
guided by Jason Toms; Teeze w/eez and Aqua
Germany, Australia, Holland, Luxembourg,
Brush exhibited by Jaime Ramirez; Steve
More info: cosmoprof.com.
Belgium, Dubai, United Arab Emirates, Italy,
Wallace’s Medicool; Pei Eichel’s TEI Spa
Spain, South Africa, Sweden, Cypress and
Essentials and Susan Lin’s MD Lash and Hair.
Conkle, Kremer & Engel, a California law firm
Canada. Cailyn Cosmetics showed lip stain
Brand representative Positive Global Sales
that provides legal expertise to clients in the
masks and makeup tools. Zenagen presented
also exhibited at the California
beauty industry, attended
hair loss treatments and hair strengthening
Pavilion.
Cosmoprof Bologna in
products. BOCA Cosmetics Group featured its
One of the breakout stars of
connection with the
multi-line Olez brand of advanced hair care
the show was relative newcomer
California Pavilion. At the
products. Bodyography Professional
ZOEVA, a German cosmetics
show, CK&E attorneys Mark
Cosmetics presented color cosmetics.
company. Started in 2008 by Zoe
Kremer and Kim Sim
The California Pavilion, a trade mission
Boiku, ZOEVA showed its luxurious
assisted beauty industry
sponsored by the non-profit California Trade
cosmetic brushes and its highparticipants with vetting
Alliance (CTA), returned to Cosmoprof
quality
makeup. BIR puts ZOEVA on
distribution partners,
Bologna after a successful first appearance at
Mark Kremer (center) with
its
list
of
companies to watch.
negotiating distribution
Cosmoprof Bologna and Cosmoprof Asia in
Daily Concepts’ Simon (left)
Next up is Cosmoprof North
agreements and
and Emilio (right) Smeke.
2014—both which
America in Las Vegas on July 12-14,
counseling brand
were chronicled in
2015 and Cosmoprof Asia in Hong Kong on
protection, including trademarks under U.S.
BIR. The California
and international trademark laws. Mark told November 11-13, 2015. Visit cosmoprof-asia.com
Pavilion included 21
and cosmoprofnorthamerica.com.
BIR that one beauty manufacturer found a
companies
counterfeit of its products being exhibited
promoting 28
CK&E attorney Kim Sim represents industry
by another company, leading to a
brands, all joining
clients in transactional matters and advises
confiscation during the show.
forces to bring
them about dispute resolution and
Exhibiting at the California Pavilion was
international
compliance with consumer protection
from left: Kim Sim with
DermaQuest, a luxury professional skin
attention to
statutes, advertising laws and regulations such
DermaQuest’s Renu and Sam
care
line,
with
Sam
Dhatt,
president,
and
California as “A
as
California’s Proposition 65. Contact her at
Dhatt.
Renu Dhatt, vice president, on hand.
State of Beauty.”
[email protected]. Visit conklelaw.com.
JUNE 2015 19
The Beauty Industry Report Visit www.bironline.com
News cont. from p. 4
Gary Gerard died in San Francisco, on June 1,
2015, with his family at his side. Gary was an
in-demand platform artist, educator, author
and owner of Gerard’s International
Advanced Haircutting Seminars, based in
San Francisco. During his career, he delivered
more than 2,000 educational programs
around the world.
Gary won many
awards during his
career, the most
prestigious being his
1998 induction into
the Hairdressers Hall
of Fame by the
National
Cosmetology
Association and the
Gary Gerard
Lifetime Achievement
Award presented by Nova Salon Systems.
Len Indelicato remembers, “In 1962 when
I was a district manager for Clairol, a young
hairdresser came into my office in San
Francisco. He told me he wanted to become
a platform artist. Because he had no
experience, I booked him at a Unit Meeting
in Vallejo, CA, and paid him $25.00. Little did
I know at that time what a bargain it was. “Gary was determined to be the best and
started a comedy workshop at a club in San
Francisco in order to hone his stage
presentation. He knew what he wanted and
went after it. He went on to do shows for
me, as well as other manufacturers and
became one of the country’s most sought
after guest artists.
“In 1978, I convinced Gary to take 5 weeks
off and tour Europe with me. We played
tennis every day in Germany, Holland,
Belgium, France and Italy. While in France, he
couldn’t resist the urge to visit a salon. After
talking to the owner, he ended up doing a
couple of haircuts. Gary achieved pretty
much everything he set out to do, and all I
can say is the man was a cut above.
“Gary was my closest friend. I’ll sorely
miss him. But when I think of him, it will be
with a smile on my face and a warm spot in
my heart. RIP, Gary, and say, ‘hi’ to Paul
Mitchell and all of our friends.”
20 JUNE 2015
Frank Orlando died peacefully at home on
April 28, 2015 at the age of 94. Frank was the
owner of Forest Laboratories/Western
Beauty Supply for more than 50 years and
was a consultant with Star Beauty Supply
and Salon Equipment and Design. He
proudly served his country in the Army Air
Corps. He is survived by his wife Dorothy,
and daughters Sandy (the late Mike) Sanders
and Susie (Ron) Prusinski, plus numerous
grandchildren, great-grandchildren, nieces,
nephews, other relatives and friends.
Evo adds Whip it Good styling mousse
(250 ml/SRP $25.00). This
conditioning and styling product in
one smooths, softens, conditions
and provides humidity control. It’s
great for all hair types, especially
curly or wavy hair to hold styles,
lock in moisture, provide
definition and protect against
heated styling tools. It gives
straight hair lift, body and volume,
all
while locking in styles. Contact
Evo
Whip It Brian J. Bennett, national sales
Good manager, at [email protected] or
visit evohair.com.
Farmhouse Fresh introduces the divinelyscented Brandy Pear Sea
Salt Body Polish, which
uses real Bartlett pearinfused brandy (13.6-oz.
glass jar/SRP $34.00).
Paraben- and sulfateBrandy Pear Sea
Salt Body Polish free, this
intoxicating polish is made with 98%-natural
ingredients and contains sea salt, sugar, pear
brandy (distilled for almost 1 year), rice bran,
and soybean and sunflower seed oils. While
the sea salt gently exfoliates, the natural oils
infuse the skin with moisture for a glistening
finish. Also new are handcrafted, 100%natural Facial
Buffing Biscuits
(4 biscuits/SRP
$24.00) in four
gourmet scents to
buff, balance,
hydrate and nourish
skin. These gentle
exfoliating masks
Farmhouse Fresh
Facial Buffing Biscuits polish skin while
pulling out
impurities. Ingredients include milk; mango
butter; poppy seeds; rice; and strawberry,
mango and green tea extracts. Contact Delia
Mclinden, vice president of sales and
business development, at
farmhousefreshgoods.com.
The 35th Annual Natural Products Expo
West, the world's largest natural, organic and
healthy products event, took place at the
Anaheim Convention Center in Anaheim, CA,
this past spring. The event grew 7.2% over last
year, bringing together more than 71,000
industry members, more than 2,700
exhibiting companies and 634 first-time
exhibitors. The event is produced by New
Hope Natural Media.
Co-located with Natural Products Expo
West was Engredea, the event to source new
ingredients, packaging, technologies,
equipment and services for cutting-edge
products, and the Fresh Ideas Organic
Marketplace, an innovative outdoor event
that combines a traditional farmers’ market
feel with the business-building power of a
trade show. NEXT Forecast estimates the
natural and organic products industry is
expected to grow to $252 billion by 2019.
This year, the conference program was
extended to 4 days of robust education,
including keynote presentations from Mark
Bittman, food journalist at The New York
Times, regular guest on the “Today Show”
and author of the How to Cook Everything
series and VB6: Eat Vegan Before 6:00; and
David Perlmutter, MD, FACN, ABIHM,
board-certified neurologist, fellow of the
American College of Nutrition and New York
Times bestselling author of Grain Brain.
New Hope’s team of editors and analysts
identified the five macro trends influencing
the marketplace. They include:
• Transparency advancements:
Consumers are increasingly demanding to
know what is in their food, and brands are
responding by using technology and other
innovations to provide greater transparency
and traceability for their products.
• Ancient wisdom gets wiser: Brands
continue to innovate by producing simple,
delicious products that take minimally
processing to new levels and contain short
lists of nutrient-dense ingredients.
• Paleo 2.0: Paleo-positioned products
were even more prevalent. The newest Paleo
offerings are popping up in every product
category, from English muffins to chocolate.
• Packaging innovated: From edible cups
to packages featuring famous cookbook
authors, the packaging innovations made
advancements in sustainability, consumer
education and shelf stability.
• Protein invasion: Responding to
consumers' insatiable hunger for protein,
natural and organic brands are packing new
offerings with protein in every conceivable
form.
"Advancements in transparency, clean
product development and sustainable
packaging created a rich environment of
inspiring product innovation at this year's
Expo West," said Carlotta Mast, executive
director of content and insights, New Hope
Natural Media.
from left: Paul Mitchell Schools’ Star-Studded Celebration of their FunRaising efforts featured
Kathy Buckley, Gary Sinise, Pauley Perrette, Marie Osmond, John Paul DeJoria, Fran Drescher,
Winn Claybaugh and Magic Johnson.
Many companies were recognized with
awards at Natural Products Expo West.
• The official Natural Products Expo West
“Best of West: Press Award” went to Justin’s
Mini Dark Chocolate Peanut Butter Cups.
Runners up included Noosa Yoghurt, LLC’s
Vanilla Yoghurt and Brandstorm, Inc.’s Dark
Chocolate Covered Chia Seeds.
• The winner of the NEXT Accelerator
Natural Products Business School Pitch Slam
was Loliware.
Expo West and eTown hosted a sold out
benefit for Just Label It to help fight for
federal mandatory GMO labeling. The
evening of musical entertainment and
interviews included performances by Ziggy
Marley and Aimee Mann.
Natural Products Expo East 2015 will
return to the Baltimore Convention Center,
September 16-19, 2015. Natural Products Expo
West 2016 is scheduled to take place March
11-13, 2016, in Anaheim, CA. Visit
expoeast.com and expowest.com.
For the 12th straight year, more than 14,000
Future Professionals and team members from
Paul Mitchell Schools spent 3 months
raising money for charity. This year's
$1.7 million addition brings the grand total to
more than $15.2 million!
The gala celebration at the Beverly Hilton
in Beverly Hills, CA, was co-hosted by Pauley
Perrette of NCIS and Winn Claybaugh,
dean and cofounder of Paul Mitchell
Schools, who introduced the charities and
their representatives. Those included John
Paul DeJoria (Food 4 Africa), Magic
Johnson (Magic Johnson Foundation), Fran
Drescher (Cancer Schmancer), Marie
Osmond (Children’s Miracle Network
Hospitals), Gary Sinise (Gary Sinise
Foundation), Dolph Lundgren (CAST, the
Coalition to Abolish Slavery and
Trafficking), Kathy Buckley (No Limits) and
Seth Maxwell and Eden Sassoon (The
Thirst Project).
Paul Mitchell Schools’ Dean and
Co-founder Winn Claybaugh says, “Over the
past 12 years that we’ve been raising money
for a variety of charities, I’ve learned that we
must always keep our hearts and intentions
in the right place. Whether our businesses
are highly profitable or below our
projections, we must continue to be a part of
Generation G—the G stands for generosity. I
firmly believe in the law of attraction,
meaning that what we put out there comes
back to us, so we will always put good
thoughts, words and actions out to the
universe.” For more information, visit
paulmitchell.edu.
JUNE 2015 21
Industry pays tribute to David Woolf by Mike Nave
O
n June 5, 2015, the world of beauty lost a
valued contributor, when David Woolf,
executive vice president/retail sales for
American International Industries, died. He
was 75 years old and leaves behind his wife,
Dale, and children, Janice Woolf Krueger,
Ryan Woolf Moon and Richard S. Woolf, plus
the many people he touched in his career.
Funeral services were conducted at Pierce
Brothers Valley Oaks-Griffin Memorial Park,
Thousand Oaks, CA, with David’s long-time
friend, Rabbi Tzali Stillerman officiating. Also
sharing his thoughts was Zvi Ryzman, president
and CEO of AII, where David worked for 28
years. The message from both of these
gentleman was that David had a hard side and a
soft side. He was a caring, compassionate man
who had a brilliant business career and
touched many people, including me.
My initial contact with David was
when he was a buyer of HABA at
Hartfield Zody’s, a big box store during
late ’60s and early ’70s. I personally
experienced his hard nose side. At the
time, our distribution business was rack
jobbing Zody’s impulse pegged cosmetic
program. One of the chain’s units, which
was located in the heart of metro Los
Angeles, did such a high sales volume that
our standard once-a-week store service
wasn’t keeping up with the consumer
demand. I got a call from David during which
he informed me that we needed to start
servicing the store twice a week. Of course, I
moaned and groaned and tried to talk about
the adverse effect on the economics of our
service with the twice-a-week request. David
would have none of it, telling, “Nave, I want
twice-a-week service or I’m getting a
replacement service merchandiser.” Needless to
say, I agreed and in hind-sight, he was right. The
increase in volume more than made up for the
cost of an extra call.
Next, David moved on to another local
distributor, USCP/Westco. I wisely hired him
away from that company to become the head
of the purchasing department at my family’s
distributorship. I personally learned so much
22 JUNE 2015
from David, and he shared his knowledge with
the others in the department. He and my dad,
who was still active in the business at that time,
became close. David showed his soft side with
the respect and patience he shared with my
dad.
David left our company to join American
International, and as Zvi pointed out, he put
Ardell Lashes on the map, which was ironic,
because David had alopecia and was hairless. In
fact, when he was working for us, he wore a
toupee that really looked like a rug and took a
lot of ribbing about it. He finally buried the
piece and rocked a bald look before it became
popular.
I asked a number of people whom David
influenced to share their thoughts.
David Woolf with his wife, Dale.
“David was a both a teacher and student. He
was a yeller and listener. He was maniacal
about details. He should have been a president
or CEO. He was very smart and computer savvy
ahead of his time!”—Zvi Ryzman
“This past weekend, David Woolf, an ‘uncle’
of mine, a friend and a mentor, died. His wife,
Dale, called me and broke the news, and we
cried together on the phone for a while. I then
sat on my knees and wept not only for my loss,
but for all those whom ‘Uncle’ David had
touched. Uncle David was an incredible guy. He
built companies, he helped many people, he
was a father, husband, brother, grandfather and
he was my ‘uncle.’ As he said to me on many
occasions, ‘You have to learn from your
mistakes, and if I can help you to learn from
mine so you can avoid them, then I will have
really learned from them and done something
about them.’ The lesson he was always trying to
teach me, either subtly or just straight forward,
was ‘don’t waste the gifts we have, the time we
have, the family we have, the friends we have.
You only get one shot, Make the most of it in
everything you do.’
“The lesson he taught was to live your life
like every day could be your last, kiss your kids,
thank your partner, be a good person and help
others. That is how I will honor the memory of
my ‘Uncle’ David.”—Phil Solomon, president/
CEO, Palladio Beauty Group
"David, or ‘Cue Ball’ as we affectionately
called him, was the go-to guy for the news.
He was definitely tuned in and knew what
the story behind the story was. May God
rest this good man’s soul in peace."
—Bennie Lowery, retired Sally Beauty
Company senior vice president/general
merchandise manager
“David ‘Cue Ball’ Woolf was one of the
great personalities in our industry. David,
Alan Estrin and I had some great times
together back in the early ’80s. I hadn’t
spoken to David in several years, but every
time I play pool, I think of that beautiful,
shiny head—hence the nick name— and always
will.”—Gary Winterhalter, chairman of the
board, Sally Beauty Company
“David will be greatly missed by our industry
but never forgotten. He gave me important
input early in my career in the days he worked
at Mercury Distributing about being prepared
and knowledgeable. He raised the standards for
all who serviced him and helped many of us
become the successes we are today.”—Harlan
Kirschner, CEO, The Kirschner Group.
“What can one say about David Woolf? He
was known as a tough, but fair man, who
wanted to teach everyone the right way to do
things in his world. Most of the time, he was so
brilliant that he was right. I will never forget
when my wife, Melinda, was the general
manager of Rachel Perry Cosmetics, and
when calling on David, they got in a heated
dispute. My mild-mannered wife took an
umbrella to his head and wanted to hit him
over the head with it—he was that frustrating.
But that big Teddy bear had a tremendous
heart and would give you the shirt off his back.
Thank you, David.”—Greg Rubin,
president/CEO, Garcia Laboratories
“David was the epitome of the term
‘professional buyer.’ In the years I spent dealing
with David, he could cut to the chase and in 3
minutes, analyze the offer. Many times he
declined the offer but left me with more
insight about my own product than I had
previously, which I applied. David did
approve many hundreds of purchase orders
over the years through me. His influence will
be felt for many years to come in our
industry.”—Peter Mazziliano, president,
GM & Associates
“The entire beauty industry will miss
David as one of its pioneers. David’s love for
the beauty industry goes far beyond his role
as an executive. David was always an
outspoken advocate for our industry in ways
that enhanced, encouraged and promoted the
betterment of the industry as a whole. Always
taking the high road, David’s leadership by
example is what we will miss. Our industry
needs more David Woolfs!”—Joseph Fracassi,
retired CEO, Pacific World Corporation
“I have known David for 21 years and
consider myself very lucky to be his friend. I
have learned so much from such a wise man. I
always looked forward to the time that I spent
with David. I admire David for all of his
successes in life. He was a great mentor, friend,
leader and just a wonderful person! I will miss
you, my friend!”—Michael Bloom, president/
chief operating officer, Fred’s Inc.
“Dale called me as soon as it happened.
Knowing David for the past 35 years has been a
pleasure. We stayed in touch, and he was much
more than a business friend. He was very
important in my career and my personal life.
We shared many remarkable times together,
and I’m proud to have known him all these
years. He will always still be an important part
of who I am today.”—August Zolfo, owner,
Colonial Sales & Marketing
”It’s with great sadness that I have lost one
of my dear colleagues, who was instrumental
in the growth of our business. David and I
worked closely together, and he was a very
devoted and passionate man about our
business at AII, the industry and most
importantly, the great love he had for his wife,
Dale, his children and grandchildren. I miss
David and he will forever be in our hearts.”
—Terri Cooper, executive vice president,
American International Industries
Family moments were important to David
Woolf.
“David Woolf was an unparalleled man. He
was a believer in people and had as much raw
talent and knowledge of our business as
anyone I knew. He was passionate and 110%
sold on any idea or program he decided to
pursue. His passion spilled over onto those
who worked for him. He also demanded a
great vision for and a strong story about what
he would sell. You knew he approved of the
marketing if he did not tell you it needed ‘more
sizzle.’ Sizzle was his No. 1 factor, and he sent
me out to hone the marketing side many times.
After I joined American International from a
very small full-service brand, David very
patiently guided me through the learning curve
of navigating an entrepreneurial company with
multiple brands such as AII. I will miss him
greatly and am forever grateful for all I learned
from him.”—Mark Moesta, vice president of
professional division sales, American
International Industries
“I am still feeling the void of David’s absence
as the week has passed by. My chief mentor
and sounding board is no longer here, and the
vacuum is not filled. If I had to condense it all
into one paragraph, I would say as follows: The
world and I have lost a true mentor and leader.
Many leaders in the business world want their
team to succeed so that they succeed. They
don’t entirely relish in the success of their
protégés, as they are in it to protect their own
leadership. With David, you felt that he truly
wanted your success and reveled in it. He
wasn’t in the game to create great teams. He
was in it to create great leaders. He was
certainly demanding, but you felt good making
him proud because you felt the pride emanate
in return—a testament to a true mentor and
leader. His encyclopedic and keen knowledge
and understanding of the beauty business in
both the professional and retail arenas was
only dwarfed by the HUGE heart he had and
overwhelming will he possessed for his future
leaders to succeed!”—Elie Ryzman, vice
president/retail sales, American
International Industries
“David always made a memorable first
impression! He was a lion on the outside and
when you got to know him, he was a Teddy
bear on the inside. I will never forget the first
time we met in 1988 while working at AII. I had
just joined the company. He came into the
room I was in and in his lionish way, he
approached me asking for some information.
He realized I was new, and as he left the room,
he said to me, “Kid, if you ever need anything,
let me know,’ as if he were the Godfather.
“David’s help wasn’t limited to work-related
subjects. He would assist you in any way he
could. He never said ‘no’ to me and was always
there to support me and give his advice, even if
I didn’t ask for it. It was just the way he rolled!
He truly had the old school mentality: get the
job done right! His knowledge of the industry
was priceless and helpful.
“Finally, David was one of the most
dedicated individuals I’ve ever known, not only
to our company but to his family. I will truly
miss him, our conversations and the time we
spent together.”—Charlie Loveless, vice
president/operations, American International
Industries
JUNE 2015 23
Presorted
Standard
U.S. Postage
PAID
San Dimas, CA
Permit No. 410
PMB #403 22287 MULHOLLAND HIGHWAY
CALABASAS, CA 91302-5157
ADDRESS SERVICE REQUESTED
The Beauty Industry Report A MONTHLY NEWSLETTER FOR EXECUTIVES IN THE PROFESSIONAL BEAUTY BIZ
Coty appears to be the winning
bidder for the beauty brands
being divested by Procter &
Gamble Co., though the deal had
not been finalized as BIR went to
press. The brands include Wella,
Sebastian, Clairol Professional
(not retail hair color), Dolce &
Gabbana, Gucci, Hugo Boss and
Lacoste fragrances. Those units
represent the biggest remaining
piece of the company in its plan
to shed 100 slower-growing or
non-strategic brands.
For tax purposes, the
transaction is to be completed
through a "Reverse Morris Trust,"
which means that P&G would spin
off its beauty assets into a
separate company that would
then absorb Coty in an all-share
deal, sources said. In turn, the new
company would redistribute
shares to P&G shareholders.
The transaction would mark
Coty's entry into the hair care
market, dominated by the
professional brands Wella and
Clairol. With makeup brands
Cover Girl and Max Factor, Coty
would become the second biggest
makeup company behind L'Oréal,
up from its previous ranking of
No. 5. More details next month.
More than 5,000 beauty
professionals now own their own
salon businesses in 230 Sola
Salon Studios nationwide.
Founded in 2004 by Stratton
Smith and Matt Briger, Sola
Salon Studios grew 30% last year.
Visit solasalonstudios.com.
New competition to salons, as
eSalon, the company that
delivers premium, customized hair
color to consumers, is launching
The Match-Up. With this new
service, clients receive a monthly
shipment of three professionalgrade hair care and styling
products selected to address their
specific needs.
“We wanted to make finding
the perfect products easy and
affordable for everyone,” says
Francisco Gimenez, eSalon CEO
and co-founder. “With The
Match-Up, eSalon continues to
bring salon expertise directly to
clients with the help of our
proprietary algorithm and
network of in-house stylists. We
remove any guesswork on clients’
end by customizing each box to
meet their specific hair needs,
while also helping them
experiment with products they
might not have otherwise tried.
We’re excited for eSalon to be a
one-stop shop for everything
from hair care and styling
essentials to hair color.”
For $30 plus shipping,
subscribers receive a curated box
of three full-sized products from
eSalon’s line of hair care, styling
and brow products; up to 45% off
retail prices and the option to add
up to 2 more hair care or styling
products for 25% off; plus access
to eSalon’s personalized
recommendation engine and inhouse stylists. Visit esalon.com.
Ron Wilson’s RWA Serious
Beauty Distributors is once again
distributing Inga Tritt’s Original
Sprout hair care line in Northern
California, Nevada, Oregon,
Washington and Idaho. Reach Ron
at 775-721-8196 or
originalsprout.com and
ronwilson.com.
The International SalonSpa
Business Network has launched
a series of webinars designed to
address common issues faced by
salons and spas. Next up is “How
to Protect Your Clients’ Credit
Cards” on Thursday, June 30, 2015,
11 a.m.—Noon PDT. ISBN’s panel
will guide attendees through
strategies to respond to data
breach incidents from real-world
scenarios and provide concrete
take-aways to aid in
understanding and navigating the
field of data security. They’ll also
review upcoming regulations that
place the sole responsibility on
businesses taking credit cards to
fall in line.
ISBN’s webinars are free to all
members of the professional
beauty industry. Register today at
http://bit.ly/1FPeW5o
Coming soon are:
• August 26, 11 a.m.–Noon
PDT: “Government Relations
Update” with Gordon Logan,
ISBN’s government relations chair.
• October 20, 11 a.m.—Noon
PDT: “Runway for Charity” with
Paige Cheever from Design 1
Salon Spas, Grand Rapids, MI.
Visit salonspanetwork.org for a
complete schedule.
To start a new subscription or renew yours at a special price,
visit subscribe.bironline.com.

Beauty + Hispanics - Media Room

Transcription

Similar documents

a facial fo r yo ur h air

Audrey Hepburn beauty tips

vpl - energist - ESLT

Read the article - ModelingMentor.com

LAMPROBE REACHES INTERNATIONAL

JOhn FRiEda - Steel Space Concepts

Silent Auction - Delaware Dance Company

DClase Doobie Salon Products

do you… - Choose Your Future