2015 Awards Program Book - Legal Marketing Association

Transcription

2015
Awards
Program
Sponsored by:
Celebrating Outstanding Achievement
FIRST PLACE
Dear Colleagues:
Adam Severson
President, Board of Directors,
Legal Marketing Association
Chief Marketing & Business
Development Officer,
Baker, Donelson, Bearman,
Caldwell & Berkowitz, PC
W
e are pleased to present the 2015 edition of the LMA
awards commemorative album, featuring exceptional
programs, law firms and people throughout the legal
marketing and business development profession.
Returning for 2015, the Rising Star Award recognizes someone who is
truly “one to watch” and shows promise of leadership in the future. The
Outstanding Chapter Award salutes one LMA chapter for its exceptional
work in and out of the office throughout the year. Inductees into the Hall
of Fame represent the highest level of experience and leadership in legal
marketing and are honored for their outstanding contributions to the industry,
the association and its community of professionals.
Recognizing excellence in the legal marketing profession, the winning Your
Honor Awards projects displayed within these pages were selected through
a rigorous judging process of more than 170 entries in 16 categories. From
these submissions, the judges honored 51 firms with first, second, third place
and honorable mention awards. The variance in winning firms proves the
innovation, talent and creativity present across the board and throughout LMA.
Betsi Roach
Executive Director,
Legal Marketing Association
We would like to thank the volunteer judges who demonstrated continuous
dedication, integrity and insight throughout the evaluation process. This
album reveals the depth of talent among our LMA peers. We applaud not
only each winner, but also each entrant for taking the initiative and time to
submit their best work and for their willingness to openly share their ideas
with their colleagues. These individuals truly embrace the calling that we are
one LMA, and together through our daily efforts we can make a difference.
Congratulations to everyone who participated in the Hall of Fame, Rising
Star, Outstanding Chapter and Your Honor Awards programs. Your work
deserves this important recognition.
Thank You to All the 2015 Award Leaders!
2015 HALL OF FAME
AWARD CO-LEADERS
2015 RISING STAR
CO-LEADERS
Mark Greene
Chief Marketing Officer
Lewis Roca Rothgerber LLP
Elizabeth Boehm
Senior Marketing & Business
Development Manager
Benesch, Friedlander,
Coplan & Aronoff LLP
Elonide Semmes
Founder / President
Right Hat LLC
2015 OUTSTANDING
CHAPTER AWARD
CO-LEADERS
Jeff Dennis
Director of Strategic Initiatives
Kegler Brown Hill + Ritter, LPA
Adam Stock
Chief Marketing and
Client Services Officer
Allen Matkins Leck Gamble
Mallory & Natsis LLP
Melissa Marshall
Regional Marketing
Manager
Clark Hill PLC
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2015 YOUR HONOR
AWARDS CO-LEADERS
Tasneem K. Goodman
Partner
Akina Corporation
Marcie Valerio
Corporate Practice
Development Manager
Porter Wright Morris &
Arthur LLP
Table of Contents
2015 Awards Judges......................................................................4
2015 Rising Star Award..................................................................5
2015 Hall of Fame Award........................................................... 6–7
2015 Outstanding Chapter Award................................................ 8–9
2015 Your Honor Awards.........................................................10–26
◾◾ Best in Show......................................................................... 10
◾◾ Community Relations............................................................... 11
◾◾ Events.................................................................................. 12
◾◾ Identity — Projects Totaling More Than $20,000.......................... 13
◾◾ Identity — Projects Totaling Up to $20,000................................. 14
◾◾ Marketing on a Shoestring....................................................... 15
◾◾ Media Relations Campaigns..................................................... 16
◾◾ Practice Development.............................................................. 17
◾◾ Promotional and Collateral Materials — Brochure/Announcement..... 18
◾◾ Promotional and Collateral Materials — Holiday Card................... 19
◾◾ Promotional and Collateral Materials — Newsletter/Alert................20
◾◾ Website — Individual Portions of Website...................................22
Table
◾◾ Website — Total Website More Than $200,000.........................23
of
◾◾ Social/Interactive Media......................................................... 21
and Honorable Mention.....................................................24–25
◾◾ Celebrating Past Your Honor Awards Winners..............................26
3
Contents
◾◾ Additional Award Winners — 2nd Place, 3rd Place
2015 Awards Judges
FIRST PLACE
Robert Algeri
Partner
Great Jakes
Tasneem Goodman
Partner
Akina Corporation
Mark Beese
President
Leadership for Lawyers LLC
Mark Greene
Lewis Roca Rothgerber LLP
Elizabeth Boehm
Senior Marketing & Business
Development Manager
Benesch, Friedlander, Coplan &
Aronoff LLP
Kevin Iredell
Vice President
American Lawyer Media
Jeff Dennis
Director of Strategic Initiatives
Kegler Brown Hill + Ritter Co., L.P.A.
Melissa Ertek
Chief Development Officer
Winston & Strawn LLP
Ross Fishman
Chief Executive Officer
Fishman Marketing Inc.
Kathleen Flynn
Bryan Cave LLP
2015 Awards Judges
Christina Fritsch
CRM Success Consultant
Clients First Consulting
Tahisha Fugate
Marketing Manager
Akin Gump Strauss Hauer & Feld LLP
Pallas Knight
Business Development Director
Gray Robinson, P.A.
Jabez LeBret
Chief Innovation Officer
Get Noticed Get Found
Joy Long
Director of Marketing
Ostrow Reisin Berk & Abrams, Ltd.
Kelly MacKinnon
Practice Group Support Manager
Cleary Gottlieb Steen & Hamilton LLP
Melissa Marshall
Regional Marketing Manager
Clark Hill PLC
Jonathan Mattson
Chief Marketing and Business
Development Officer
Tucker Ellis LLP
Jennifer Morrison
Business Development Manager
Quarles & Brady LLP
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Jill Rako
Marketing, Communications &
Client Relations Manager
Bricker & Eckler LLP
Jeffrey Scalzi
Associate Director of Marketing
Goulston & Storrs, P.C.
David Schulte
SmithBucklin Corporation
Elonide Semmes
Founder / President
Right Hat LLC
Adam Stock
Chief Marketing and
Client Services Officer
Marcie Valerio
Corporate Practice
Development Manager
Porter Wright Morris & Arthur LLP
Maggie Watkins
Chief Business Development &
Marketing Officer
Keith Wewe
Vice President, Strategy and Solutions
Content Pilot LLC
2015 RISING STAR
Jessica Dobias
FIRST PLACE
communications and client services
support team. Jessica works daily with
cross-functional teams of attorneys and
administration, and is often called on
as an adviser to the firm’s attorneys,
legal assistants and staff.
Jessica Dobias
Marketing Manager at Bickerstaff
Heath Delgado Acosta LLP; Member
of the LMA International Technology
Committee’s Member Engagement
Sub-Committee; Chair of the LMA
Austin City Group; Technology
Chair of the LMA Texas Chapter;
Member of the Planning Committee
for the LMA Marketing Technology
Conference — West
CONTRIBUTIONS TO THE LEGAL
MARKETING PROFESSION:
As the marketing manager at Bickerstaff
Heath Delgado Acosta LLP in Austin,
Texas, Jessica Dobias leads the firm’s
marketing, business development and
client services initiatives. She oversees
the firm’s branding, website, external
In Jessica’s first year at Bickerstaff,
she led two significant projects,
including a firm rebranding/reidentification project and a 10-month
website redesign project. She also
conducted multiple training sessions
for the attorneys and staff on various
marketing technology tools and low-tozero-cost legal research tools.
Jessica received her bachelor’s degree
from the University of Texas at Austin
in 2008, her juris doctorate from The
John Marshall Law School in Chicago
in 2011, and her LL.M. in Information
Technology & Privacy Law from the
John Marshall Law School in Chicago
in 2012.
CONTRIBUTIONS TO LMA:
A relentless advocate for technology
in marketing, Jessica serves the Legal
Marketing Association in numerous
capacities.
As a member of the LMA International
Technology Committee’s Member
Engagement Sub-Committee, she
helped develop questions for the
LMA Connect technology survey,
encouraged participation in the survey
and even served as interim co-chair.
She serves as the LMA Austin City
Group chair and the LMA Texas
Chapter technology chair, and is a
member of the Planning Committee
for the LMA Marketing Technology
Conference — West. Her contributions
to LMA also include providing social
media marketing advice to the LMA
Social Media SIG’s followers during
their 2014 “12 Days of Social Media.”
As a member of the Austin City Group,
Jessica was one of the first City Group
leaders to adopt the LMA Bay Area
Chapter’s Technology Tuesdays into her
city group’s regular cycle of meetings.
She has also continued a strategic
partnership with the Austin Chapter of
the Association of Legal Administrators in
an effort to increase awareness of LMA’s
Austin presence and to encourage crossdiscipline education and networking.
Jessica seeks opportunities to
contribute to the legal marketing field
as a whole. She is not a passive
member of her firm or LMA, but rather
an active and passionate contributor,
leader and advisor.
She is a Rising Star.
2012 Award Recipient
Melissa Marshall
Catherine Tsang
Elizabeth Boehm
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2015 Rising Star
Past Rising Star Award Recipients
CATEGORY
Company Name
Eligibility Criteria for
Hall of Fame
FIRST PLACE
LMA members in good standing who
have been actively involved in the
profession for a minimum of 15 years
are eligible for consideration.
Candidates for the LMA Hall of Fame
are selected based on the following
criteria:
◾◾ Contribution to LMA
◾◾ Professional experience and
2015 Your Honor Awards
capability
◾◾ Advancement of the profession
◾◾ Role model
They must have served as leaders
in the organization as demonstrated
by at least two of the three criterion
listed below:
3. Served as a chair or co-chair of a
minimum of two committees or task
forces at LMA international and can
demonstrate specific, measurable
contributions made to LMA. Please
include the number of years of
membership and service at the
international, national, conference or
committee/task force levels.
LMA members in good standing
may nominate peers for Hall of Fame
consideration. Nominations must
include:
◾◾ Completed and signed
nomination form
◾◾ Summary of qualifications (no more
than 1,000 words)
◾◾ Three letters of endorsement
1. Served on the board of directors
of an LMA chapter or led a
recognized city group.
2. Served on the board of directors of
LMA international.
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Note: International board members
and chapter presidents may not be
nominated during their term of office
or for a period of two years after their
service has been completed.
PAST HALL OF FAME AWARD INDUCTEES
Hall of Fame Award
The Hall of Fame Award celebrates individuals who have made extraordinary contributions to the
Legal Marketing Association and the legal marketing industry. The honor represents the highest
levels of experience and leadership in legal marketing and recognizes contributions made by
individuals for the benefit of the industry, the association and its community of professionals.
Inductees are selected based on their contributions to LMA, professional experience and
capability, work to advance the profession and recognition as a role model. This year’s
nominations for the Hall of Fame did not meet the award’s rigorous criteria, so there are no
inductees to announce. Since 2007, LMA has inducted 22 members into the Hall of Fame.
PAST HALL OF FAME AWARD INDUCTEES
2007 Inductees
2008 Inductees
2009 Inductees
2011 Inductees
2013 Inductee
Ross Fishman, J.D.
Burkey Belser
Ann Lee Gibson
Susan Saltonstall
Duncan
Kim A. Perret
2014 Inductees
Norm Rubenstein
Sally Schmidt
Robert Denney
Marcie Johnson
2010 Inductees
Charles A. (Biff)
Maddock
Mark Beese
Silvia Coulter
Elonide Semmes
Nathaniel (Nat)
Slavin
Mark T. Greene
2012 Inductees
Merrilyn Astin Tarlton
Deborah McMurray
James A. Durham
Hall
Wendy Bernero
of
Roberta Montafia
Felice Wagner
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Fame
Kevin McMurdo
2015 OUTSTANDING CHAPTER AWARD
Bay Area Chapter
FIRST PLACE
available through interactive webinars
that can be accessed online and are
offered through LMA chapters.
Individuals and chapters may purchase
single episodes or the entire series
though a season pass. As of January
2015, more than 900 LMA members
across the country hold Tech Tuesday
season passes.
In addition, chapters can offer recorded
events to provide fill-in programming
when they have difficulty securing local
speakers. This alternative was employed
by several chapters and city groups,
including Southwest Chapter/Phoenix,
Southwest Chapter/Salt Lake City, Rocky
Mountain/Denver and Texas/Austin.
2015 Outstanding Chapter Award
The Bay Area Chapter has focused
on its mission and leveraged its
geographic strengths to:
◾◾ Provide programming to more than
a quarter of the LMA international’s
membership
originated monthly chapter programming
available to Bay Area’s city groups in
Silicon Valley, Sacramento and the East
Bay. During the past 18 months, the
chapter made these live webinar feeds
available to several other chapters.
◾◾ Run a nationally recognized
conference — the Legal Marketing
Technology Conference — that
focuses on technologies for legal
marketers and business developers
The Legal Marketing Technology
◾◾ Tap inside counsel from some of
the largest and most recognized
technology companies — including
Adobe, Hewlett Packard, NetApp,
SurveyMonkey and Flextronics —
to form the Silicon Valley General
Counsel Panel
of attendees travelling more than 100
The Bay Area Chapter used webinar
and other distance learning technologies
for several years to make San Francisco-
the 10 highest rated sessions of the
Conference has also grown to have
national presence with more than 18
sessions. Attendance has more than
doubled in four years with 35 percent
miles to attend the conference.
Building on what the chapter has
learned using webinar technologies and
leveraging its popular conference, the
Bay Area Chapter launched the Tech
Tuesday webinar series, which included
2014 Legal Marketing Technology
Conference. These sessions were made
8
Notably, the webinar series has
made LMA programming available to
individuals who are not easily served
by regular LMA city groups or chapters.
Season pass holders include individuals
from South Africa, Canada and across
the United States.
The chapter is now engaged with
other chapters and LMA’s educational
director to turn the success of the
Tech Tuesday webinar series into
a model for sharing programming
across chapters. This initiative is still
developing, but the Bay Area Chapter
is eager to help turn its success into
a program that will benefit the entire
LMA organization.
Though the Bay Area Chapter has many
other notable achievements including
a recently launched mentor program
and a Regional Your Honors Award,
the chapter focused on its technology
programming to deliver high visibility
to the LMA as an organization and
extraordinary value to LMA members in
the Bay Area Chapter and beyond.
Southeastern Chapter
HONORABLE MENTION
LMASE also sought to elevate the
legal marketing profession by forming
two SIGs aimed at educating the
lawyers within the community and
improving its communications.
The first SIG is focused on engaging
in-house counsel and providing them
with a platform to educate outside
counsel. The In-House Counsel Outreach
SIG developed the concept of One
Minute Insights, which highlight interviews
conducted with in-house counsel.
The second SIG, Law School Outreach,
partnered with several law schools to
educate law students about marketing
and business development initiatives.
LMA’s Southeastern Chapter has
region, including the LMASE
grown to more than 465 members
Regional Conference
across nine states in the Southeast
and used grassroots efforts to engage
11 city groups within its geographic
footprint to educate, motivate and
inspire the legal communities where
◾◾ Offering its members a scholarship
to the LMA international and LMASE
regional conferences
◾◾ Conducting a Benefits & Salary
Survey to help members benchmark
LMASE enhanced the value of
Southeastern region
their roles against peers in the
membership by:
◾◾ Establishing Mentor Match to
◾◾ Engaging and inspiring city
group leaders through mentoring,
personal coaching and a board
buddy initiative
pair mentors and mentees within
the region
◾◾ Working with other LMA chapters
to promote cross-pollination of ideas
◾◾ Hosting more than 100 in-person
and virtual programs within the
and networking opportunities for
chapter members
LMASE increased its LinkedIn
presence to more 1,300 followers, a
nearly 20 percent increase compared
with 2013. The chapter’s Facebook
and Twitter accounts also had
increased engagement.
GIVING BACK — LMASE CARES
The LMASE chapter set a strategic priority
to give back to the community and
established LMASE Cares as a result. In
2014, the chapter hosted 12 events for
the Ronald McDonald House and raised
more than $8,000 in donations.
Past Outstanding Chapter Award Recipients
OHIO CHAPTER
VA N CO U V E R C H A P T E R
9
OHIO CHAPTER
2015 O2015
utstanding
Your H
Conor
hapterAA
wards
ward
members live and work.
LMASE also improved communications
by redesigning its monthly newsletter and
was also able to increase readership by
more than 50 percent in 2014.
BEST IN SHOW
2015 BEST IN SHOW
FIRST PLACE — ADVERTISING
Allen Matkins/UCLA Anderson Forecast
Online Advertising Campaign
Allen Matkins Leck Gamble Mallory
& Natsis LLP positions itself as the preeminent commercial real estate firm in
the western U.S. It has invested heavily
in thought leadership, including the
Allen Matkins/UCLA Anderson Forecast
Commercial Real Estate Survey, which
is published every six months.
The report surveys supply-side
participants in the commercial real
estate industry — including real estate
developers, brokers and financiers —
and provides guidance about what
clients should expect in their businesses.
The survey is distributed in printed,
electronic (PDF) and video formats.
The strategic objective of this
initiative was to bring the survey to
a larger audience of online readers
and viewers.
With that objective, Allen Matkins
launched an online advertising
campaign to drive people to download
the survey (in PDF format) and watch
the survey videos. The advertisements
were designed to promote the brand
and to pique the curiosity of readers
by showcasing photos of the surveyed
experts alongside their interesting quotes
about what was in the survey results.
Knowing that very few people click on
advertisements, Allen Matkins ensured
that the advertisement impression
contained all of the critical elements of
the firm’s message.
The advertisements ran on:
◾◾ Real estate industry websites,
including the Allen Matkins website
◾◾ Real estate email newsletters
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(e.g., Bisnow publications, RENTV. com)
◾◾ Social media (e.g., Twitter, Flickr,
Facebook, LinkedIn)
The goals of the advertising campaign
were threefold:
1. Drive people to the Allen Matkins
landing page
2. Directly capture an audience to
watch the videos
3. Capture leads by enticing the
audience to download the report,
which was available for free with
registration
As a result of these advertisements,
the “survey brand” received more than
35,000 impressions, the survey videos
received more than 1,000 views and
the PDF of the survey was downloaded
337 times.
COMMUNITY RELATIONS
Arent Fox LLP
FIRST PLACE
Arent Fox GeoPlunge
Ten years ago, one of Arent Fox
Arent Fox is proud to be an active
LLP’s partners, Alan Fishel, created
member of the D.C. community where
GeoPlunge, an award-winning
the firm has deep roots and a strong
geography game. The game teaches
client base.
children U.S. geography in a fun and
motivating way while simultaneously
skills and teaching them teamwork
and sportsmanship.
Alan and his Arent Fox team, in close
collaboration with District of Columbia
Public School officials, hosted multiple
city-wide GeoPlunge tournaments each
year involving hundreds of children
across Washington, D.C. The DCPS
Chancellor often attends the major fall
tournament and, on multiple occasions,
the mayor of D.C. issued a declaration
that the tournament day is to be called
“GeoPlunge Day” in D.C.
“This is one of the most
ambitious ventures I have
seen in a long time.”
For months leading up to GeoPlunge,
lawyers, teachers and others within the
community spend a significant amount
of time coaching the teams of children,
which is coordinated by Arent Fox
and the DCPS. Arent Fox also invests
considerable resources hosting training
sessions for moderators, who are
charged with running the game tables
during the tournament.
Numerous city-wide GeoPlunge
tournaments are held in collaboration
with the firm’s clients, referral sources,
friends of the firm and the DCPS.
GeoPlunge is a part of the firm’s larger
philanthropy efforts and receives
positive feedback from the children, the
community, the DCPS, firm members,
Arent Fox’s GeoPlunge team works with
other firms, clients, referral sources and
community members across the city to
tap volunteers and ensure the day is a
success. Through these efforts, Arent
Fox has been able to develop stronger
relationships with the community and
these entities.
GeoPlunge is one of Arent Fox’s marquee
service programs, connecting the firm
with the local community and its clients.
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enhancing their critical thinking
clients, referral sources, friends and
other law firms.
EVENTS
DLA Piper LLP (US)
FIRST PLACE
lawyers traveled from 17 U.S. offices
and six non-U.S. countries, covering
four continents in all.
To keep the focus on client needs,
planners maintained a 3:1 guest to
DLA Piper lawyer ratio. No outside
media were permitted to encourage
speaker candidness.
Global Women’s Leadership Summit
The third Global Women’s Leadership
Summit by DLA Piper LLP (US)
strengthened existing relationships with
firm clients and drove new business
while positioning the firm’s women
lawyers as thought leaders and
trusted advisors.
The event reinforced larger firm goals
of being the leading global business
law firm and delivering quality, valueadded services to clients. It created
a community of potential attendees
and clients who continue to interact
with DLA Piper’s women partners on
social media.
Conceptualized and planned by seven
senior women firm members, including
Summit planning involved the firm’s
chief marketing officer, chief business
development officer, director of
diversity and inclusion, director of
communications, and members
of the client development, events,
communications, graphic design, Web
development and database teams as
well as an outside PR firm.
The target audience was women
general counsel, deputy general
counsel and other high-level, in-house
women lawyers.
Public relations firm Greentarget
advised DLA Piper how to ensure
media coverage through content
creation and social media. The majority
of planned content was driven and
created by partners, including 25
blog posts highlighting speakers and
planners. Partners participated in
LinkedIn group discussions with 180
invited group members and promoted
panelist interviews on social media
platforms, popularizing the Twitter
hashtag #dlawomenssummit, which
resulted in 88 tweets. Bloomberg BNA,
Corporate Counsel, Fast Company,
Huffington Post, InsideCounsel, Law
Society Gazette and The Wall Street
Journal covered the event.
Like the guests in attendance, the
speakers were consistently high level,
such as the keynote speaker White
House Senior Advisor Valerie Jarrett.
The summit met or exceeded all planned
goals. The attendance goal for 2014
was 200 with a stretch goal of 250.
“…hands down, that was one of the most worthwhile
conferences I have ever attended. Kudos for putting together
extremely impressive panels of GCs.”
the firm’s co-managing partner
(Americas), the summit helped reinforce
Partners in attendance represented
The final tally was 355 attendees,
the marketplace’s view of DLA Piper as
five practice groups and seven global
representing 65 companies — many
a firm committed to advancing women
sectors to display the firm’s global
Fortune 500 — that generated more than
in the practice of law and business.
reach and breadth of practices. Firm
$3 million in billings and work-in-progress.
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IDENTITY – PROJECTS TOTALING MORE THAN $20,000
Bracewell & Giuliani LLP
FIRST PLACE
Bracewell & Giuliani Brand Refresh
A firm’s most important asset is its
brand, and Bracewell & Giuliani LLP
decided there was no better way
to advance the firm’s larger goals
than to have a look that mirrors its
progressive approach.
Notably, Bracewell decided to
complete this project in-house. First,
the firm performed an exhaustive
market research project to help guide
the development of the right look for
Bracewell. Feedback from attorneys at
the firm was essential, as they are most
intimately involved with Bracewell’s
current and future clients — the
primary audience for the refresh.
Bracewell was able to hit all deadlines
with very limited overlap of the old
and new look during rollout.
◾◾ Color photos
Success was defined by Bracewell
partners and staff after hearing back
from clients about how great the new
design looked. Bracewell recognized
that a brochure was not going to
get the work, but the refreshed look
of the collateral gives partners the
confidence to put it out front and be
proud of what is in their hands going
into a client meeting. That affect can
◾◾ A slicker look
◾◾ Thinner lines
◾◾ Less text heavy content
◾◾ More infographics
The 2014 brand refresh received
resounding approval internally and
externally, and implementation
included brochures, handouts,
“They analyzed their clients’ websites and competition, and did
a really nice job of differentiating themselves.”
advertisements and information on
the website.
make all the difference when selling
Bracewell to a prospective client.
This time- and cost-efficient project
began in March and concluded with
the website relaunch in October.
The marriage of colleagues and
collateral makes Bracewell’s brand
refresh stand out above the rest.
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Bracewell’s Managing Partner, Mark
C. Evans, believed that Bracewell’s
core branding strategy was still in line
with the firm but wanted the marketing
team to drive the development and
implementation of a fresher, more
modern look.
This research and feedback generated
a clear image of what Bracewell
wanted:
IDENTITY – PROJECTS TOTALING UP TO $20,000
Snell & Wilmer LLP
FIRST PLACE
“Understanding What Makes You Unique.”
Since its founding in 1938, Snell
& Wilmer LLP has expanded its
geographic footprint throughout the
western U.S. and into Mexico. With
this growth and in response to an
increasingly competitive market, the firm
launched a branding refresh campaign
in 2014 to address not only firm-wide
business and marketing objectives, but
also those of individual offices.
The campaign’s objective was to
use new imagery and messaging to
enhance brand identity. The in-house
marketing team drove development
and design, and firm leadership
considered the project the foundation of
its marketing and business development
efforts. With many firms approaching
clients and prospects with an array of
visuals and inward-focused messaging,
Snell & Wilmer understood the
importance of a distinctive, clientfocused campaign.
Research was conducted to identify
the needs of general counsel, which
included client audit analysis, partner
and associate interviews and insight
from industry thought leaders and LMAsponsored panels.
The research demonstrated that clients
care about the degree to which firms
take an interest in and understand
their business, industry and the unique
differences, challenges and opportunities
that affect their ability to maximize
success. Regardless of the matter, clients
do not want cookie-cutter solutions. They
want — and deserve — to be treated
as if they are a firm’s only client.
As a result, Snell & Wilmer focused its
campaign on the umbrella tagline —
“Understanding what makes you unique.”
The firm captured images that
emphasized its commitment to
recognizing the differences in every
client, and used a black and white
color treatment to unify the concept
across its footprint and convey its
sophisticated reputation. The red accent
incorporated the firm’s long-standing
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Pantone color and enabled the firm to
“own” the treatment and further brand
the theme.
This approach also allowed utilization
of supporting headlines — “Because
no two clients are ever the same,”
“Because not all solutions are black
and white,” “Because differences
matter,” and “Because there is more
than one way to make a difference.”
The branding refresh campaign was
initially supported by print and digital
advertisements, then leveraged across
other communication vehicles.
Based on analytics, 5 percent to
7 percent of 2014 new business was
generated through the firm’s website
vs. less than 1 percent in 2013. RFPgenerated business from new clients
was up from 25 percent in 2013
to 50 percent in 2014. In addition,
total website sessions in 2014 saw a
51 percent increase from 2013, with
average session duration quadrupling
2013 numbers.
MARKETING ON A SHOESTRING
McGuireWoods LLP
FIRST PLACE
Deal Buzz — Engaging Young Private Equity Professionals
Following brainstorming sessions with
team leadership, associates and
business development, the firm created
Deal Buzz to fill a market opportunity to
offer an educational program targeting
younger professionals.
The event was highlighted on all
communication platforms and included
a branded logo. The associates
created internal buzz by emailing
e-vites to firm partners for sharing with
their private equity contacts.
Deal Buzz is a private equity-focused
event series led by associates that
focuses on junior private equity
professionals in local markets in which
the firm operates.
McGuireWoods associates initiated
relationship-building touch points with
more than 400 contacts and helped
plant the seed to be viewed as
trusted business advisers for the future
decision- makers.
To illustrate McGuireWoods’ relationships
and add an air of credibility, outside
speakers also presented alongside the
McGuireWoods associates.
“High points for differentiation! Not all of the
best things happen only at the senior level.”
“Great to see leadership in young lawyers.”
15
The elevation of future firm leaders and
succession planning are focal points
of McGuireWoods LLP’s strategic
plan. In support of the firm’s strategic
plan as well as the private equity
team’s business development plan, the
private equity industry team leadership
encouraged associates to pursue
marketing and business development
activities that would foster existing
relationships and offer the ability to
forge new relationships with both
internal and external clients and targets.
MEDIA RELATIONS CAMPAIGNS
Bass, Berry & Sims PLC
FIRST PLACE
magazines covering health care and
IT industries. After the lead partner
at BBS and the hospital CEO codeveloped the strategy, Jarrard began
pitching this idea to several targeted
media outlets via direct communication
(i.e., emails and phone calls) as
opposed to press releases. Jarrard
targeted health care and technology
publications as well as legal trade,
national and local outlets.
This case was a turning point in the
industry and therefore received a lot
of attention — both within health care
and software trade publications.
After the strategy was implemented,
BBS landed 13 media mentions in
several health care-focused online and
print media outlets, such as Modern
Media Relations Campaign
Healthcare, Becker’s Hospital Review
In February 2014, Bass, Berry &
Sims PLC tasked Jarrard Phillips
Cate & Hancock, a health care
public affairs firm that BBS had
been working with since 2013, to
help publicize an improbable win
on behalf of a nonprofit community
hospital against a multi-billiondollar publicly traded software
giant. The target audience was
the health care industry in general
and, more specifically, community
hospital leaders.
broader industry story about “how to
protect your hospital,” as opposed to
speaking specifically on the details of
the case.
and Fierce Health IT. The firm also
The project was led by the firm’s
health care practice managing
director, three outside public relations
representatives from Jarrard, the lead
partner and one associate from
the case, as well as the hospital’s
CEO, serving as a representative of
the client.
This publicity has led several other
The ultimate goal of these efforts
was to attract new hospital clients
who are experiencing software
implementation issues to the firm.
The main message mirrored that
of David vs. Goliath. Bigger is not
always better. The giant does not
always warrant a win. Health care
providers need to be made aware
that expensive IT systems don’t always
live up to vendor promises.
There were some challenges
associated with this project.
Because the case the firm sought
to publicize was an arbitration and
not litigation, nothing was public.
Therefore, BBS began to pitch a
landed media mentions in 76 percent
of the publications identified as
viable targets.
health care providers to contact
BBS about their issues with software
vendors. From these inquiries, BBS
has engaged two new hospital
clients and is exploring several
additional prospects.
Through partnering with Jarrard and
BBS learned that, given the large
amount of dollars companies invest in
IT systems, this is a hot topic in trade
16
implementing this highly targeted
media strategy, BBS was able to
achieve the following goals:
◾◾ Elevated the firm’s national health
care brand
◾◾ Spread the message on the
firm’s win
◾◾ Empowered nonprofit hospitals
◾◾ Gained new clients
PRACTICE DEVELOPMENT
Benesch, Friedlander, Coplan & Aronoff, LLP
FIRST PLACE
administrative departments; and a
business preference survey, which
new clients were asked to complete.
The client intake manager then
distributed the business preference
survey to the appropriate individuals
internally. This survey covered client
preferences in four areas:
1. Client accounts
2.Technology
3. “News You Can Use” (i.e., mailing
lists, etc.)
4.General communications
“Welcome to Benesch” Client Onboarding Initiative
In 2014, Benesch, Friedlander, Coplan
& Aronoff, LLP rolled out a “Welcome
to Benesch” client onboarding initiative
as part of a firm-wide “First in Service”
client service program.
“Welcome to Benesch” fits into the
firms’ strategic goals and core values,
while extending its service-oriented
culture to the very first stages of the new
client relationship.
Benesch aimed to differentiate itself
through its team approach to providing
service, and formalized a welcome
process for its new clients to help the
As recent industry surveys have
indicated, inside counsel value clear
communication and client service as
being of utmost importance in their
relationships with their outside law
firms. In a 2014 survey Benesch
conducted with ALM, 93 percent
of general counsel expressed that
communication and responsiveness
were the most important factors in
maintaining a good relationship with
outside law firms. The “Welcome to
Benesch” initiative helped ensure that
new client communications standards
were clearly outlined and met.
The physical materials in the “Welcome
to Benesch” initiative included a
welcome letter from the CFO/COO;
a contact card with information for
key contacts in each of the firm’s
17
Benesch set a goal to reach out to
new clients in fall 2014 with a formal
welcome packet and to consistently
collect completed questionnaires from
these clients. The firm launched the
initiative on time and sent out several
dozen client welcome packets through
the end of 2014. During that time, the
firm’s client intake manager worked
with the clients to make sure the packets
were received and that they submit
completed questionnaires.
Feedback regarding the initiative has
been very positive. Benesch’s attorneys
support this approach to welcome new
clients, and the clients themselves have
voiced appreciation when receiving
the welcome packets.
“Welcome to Benesch” was
developed as an integration process
to formally welcome clients to the
firm. Through this program, Benesch
acted as a concierge to new clients —
asking about service preferences and
then following through and meeting
specific requests.
firm create open lines of communication
about clients’ unique service
preferences from the get go.
New clients were provided the
“Welcome to Benesch” packet upon
receipt of their signed engagement
letter. The “Welcome to Benesch”
initiative helped to differentiate Benesch
by physically demonstrating to new
clients the importance the firm places
on client service. Through this initiative,
Benesch did not just talk about
providing quality service — it showed
clients firsthand that client service is
a priority.
PROMOTIONAL AND COLLATERAL MATERIALS – BROCHURE/ANNOUNCEMENT
Wyatt, Tarrant & Combs, LLP
FIRST PLACE
IP Practice Promotional Campaign and Collateral Materials
Wyatt, Tarrant & Combs, LLP is a
leading regional law firm in the
South Central U.S. Though intellectual
property — prosecution, protection,
audits, transactions and litigation —
is one of the firm’s strongest offerings,
the practice faced competitive
and perceptual challenges that
inhibited growth.
Despite impressive credentials and
track record, the firm lacked market
awareness of IP capabilities and
credentials, even among its clients.
Wyatt was also selling against the
“bias” for bigger city firms in Boston,
New York City, Washington, D.C. and
San Francisco or to national IP boutique
firms for this type of work.
The strategic goal was to position
Wyatt’s IP practice as a valuable
alternative to bigger city or boutique IP
firms. Wyatt wanted the market to know
that it had credentials and experience
on par with brand name IP firms, while
delivering distinct cost advantages.
The firm set out to build new pitch and
integrated marketing materials to help
solve this problem.
“I love this pitch book —
very modular. You can make
it deliverable to the client in
so many ways.”
The marketing goal was simple:
Wyatt wanted clients and prospects
to rethink the value of IP and their
preferred providers.
The new pitchbook and integrated
marketing materials (e.g.,
advertisements, Web page, emails)
began with the headline, “Finding
IP value.” From there, a series of
strategically chosen words with IP in
18
it like “epIPhany,” “equIPped,” “recIPe”
and others framed the key selling
messages, proof points and credentials.
The secondary marketing goal was to
provide Wyatt attorneys — whose skills
range from copy and trademark work
to patent prosecution and litigation
— with better, clearer and more
compelling sales tools.
With the new approach, existing
marketing literature and key messages
were reinvented in a more compelling
presentation of credentials meant to be
shared in advance of client meetings
or as a flipbook to frame discussions in
new business pitches. The differentiation
was in the substance and style of the
pitch and the articulation of the Wyatt
IP value proposition, and the IP words
anchored the approach. Carefully
curated images also helped to reinforce
the “Finding IP value” theme, often in
unexpected ways or places.
PROMOTIONAL AND COLLATERAL MATERIALS – HOLIDAY CARD
Schwabe, Williamson and Wyatt, P.C.
FIRST PLACE
Unicorns & Penguins: A Holiday Adventure from Schwabe, Williamson & Wyatt
Schwabe, Williamson & Wyatt, P.C.
wanted to produce a light, meaningful
and memorable holiday card to better
reflected the firm’s culture and values
and distribute that card to a list of more
than 16,000 contacts.
The first goal was to increase the
chance of someone opening the card,
2014. The second goal was that the
firm wanted to sincerely thank its clients
and the community for their business
relationship with SW&W.
To accomplish these objectives,
warmth, laughter or a smile
The firm knew it was incredibly lucky to
have a managing partner agree to be
depicted as a cartoon character. This
“Having the managing
partner be willing to
participate in this and not
take himself too seriously
was really engaging
and made me want
to work with them.”
SW&W needed to create a card that:
1. Recipients would open
2. Recipients would keep listening to
amusing approach was key to making
the card unique compared with other
similar concepts.
19
As one e-card recipient said, “This is
not a sweater from Target, THIS IS A
HANDMADE SWEATER.”
The firm knew that including children’s
responses would be endearing — even
more so knowing that they were from
children of SW&W employees. The firm
added additional layers to the e-card
by including outtakes from the children’s
recording sessions.
SW&W was not prepared for the
overwhelming response from both
its clients and its attorneys, including
a few who said, “I thought this was
silly, but then…” Attorneys were
contacted by current and prospective
clients within minutes of the e-card
being sent, resulting in business
development opportunities.
so the firm launched the e-card Dec. 2,
3. Would evoke a positive reaction —
PROMOTIONAL AND COLLATERAL MATERIALS – NEWSLETTER/ALERT
FIRST PLACE
ULI Case Studies — Reimagining a Real Estate Study for the 21st Century
Allen Matkins Leck Gamble Mallory
& Natsis LLP is a California-based
law firm that has positioned itself as a
leading firm representing clients in the
commercial real estate industry after
making the strategic decision to build its
Allen Matkins implemented this
position by investing in thought
leadership with leading institutions
in California, including the UCLA
Anderson Forecast and the USC Lusk
Center for Real Estate.
national visibility in that specific field.
The marketing goals were to:
◾◾ Build Allen Matkins’ visibility to a
“This is a great outside of
the box idea for a law firm.
Very engaging!”
national audience of real estate
developers and influencers though
thought leadership with a top-tier
real estate brand and strong Allen
Matkins branding
To achieve national visibility, Allen
Matkins also partnered with the Urban
Land Institute, the leading international
association and think tank representing
◾◾ Emphasize the people behind
commercial real estate developers and
the projects to support Allen
cities. The firm partnered with ULI to re-
Matkins’ brand, which is
imagine and revive the ULI case study
associated with being friendly and
program. The case studies are in-depth
approachable. Communicating
reports on best-in-class real estate
these attributes was an important
development that have transformed
element of the project
neighborhoods and cities.
20
The ULI case studies have a long
history — nearly 50 years — and were
initially produced as hard copy reports,
and, later, as digital print (PDF) reports.
The program took a hiatus in 2008
because of the economic downturn. In
2013, Allen Matkins worked with ULI to
underwrite and re-imagine these case
studies for the 21st century.
The resulting case studies were
supported through several media,
including print, digital print (PDF)
and the Web. The Web pages are
interactive, with graphics and videos
that tell the stories of each project.
The firm committed to underwriting the
case studies for three years.
SOCIAL/INTERACTIVE MEDIA
Bracewell & Giuliani LLP
FIRST PLACE
e-newsletter those pieces that were
relevant to their needs.
On Friday, Nov. 7 — just 48
hours after the election results were
tabulated — the firm sent e-newsletter
broadcast emails containing in-depth
analysis and videos to nearly 10,000
recipients.
Design and planning for the campaign
began months before the election,
resulting in content displayed on two
websites, posted to several existing
blogs and shared on social media.
Individual attorneys also repurposed
content days after the e-newsletter was
sent through their own social media.
Bracewell also had 337 views on
YouTube videos.
PRG Post-Election Campaign
What began as a mere post-election
email effort in 2010 has blossomed into
a full marketing campaign undertaken
by the Policy Resolution Group at
Bracewell & Giuliani LLP.
As the polls closed and the concession
speeches echoed across the airwaves,
PRG was already breaking down
the results with nine specific market
On Nov. 5, 2014, Bracewell had
nearly 200 people tune into PRG’s
webinar to hear in-depth analysis on
2014 election results and implications.
Members of the marketing team
traveled across the country while PRG
members worked around the clock to
produce the final pieces to the postelection e-newsletter.
The Bracewell marketing team
feverishly shot eight videos featuring
six attorneys, including analysis
from former U.S. Senator Kay Bailey
Hutchison and former Congresswoman
Anne Northup. The approximately 30
minutes of shoot time per interview
was edited down into 5-10 minute
videos and distinctive URL suffixes
were linked to articles to enable
readers to easily select from the
21
The post-election analysis served to
highlight the PRG brand and its unique
government relations and strategic
communications experience. The
aim was to use technology tools to
differentiate Bracewell and to reach
a broader audience of firm contacts
at a time when PRG’s knowledge is
highly valued.
With tailor-made reports for various
markets, Bracewell made it easy for
end-users to select articles that were
relevant to their needs. These continued
efforts are making Bracewell the go-to
firm on election results and implications.
PRG’s cutting-edge counsel uses
industry-leading technology to help
clients and contacts better understand
what the 2014 election’s probable
impact would be on the markets and
industries served by Bracewell. The
goal of this project was to build on
PRG’s 2012 post-election “super”
e-newsletter with expanded use of
technologies (e.g., webinar, broadcast
email, video, social media, blog) to
more thoroughly convey the firm’s
knowledge and experience to its
target markets.
segmented articles and preparing
a 17-page, post-election webinar
presentation.
The e-newsletter was successfully
delivered to 91 percent of the firm’s
targets. Tracking showed 19.3 percent
of recipients opened the email — about
2 percent more than the firm’s average
email alerts and higher than the 2012
open rate of 17.5 percent. Previous
calculations showed that “openers”
and “clickers” from firm clients represent
more than $63 million in client revenue.
WEBSITE – INDIVIDUAL PORTIONS OF WEBSITE
K&L Gates LLP and Right Hat LLC
FIRST PLACE
Though most major law firms publish
client alerts and publications, K&L
Gates recognized that clients selfidentify along industry and sector
lines, which don’t always correlate
with the firm’s internal practice
structure. For that reason, the firm
created the hub to be organized by
industries rather than practice groups.
Additionally, with CLE credits required
in almost every jurisdiction around
the world, the firm designed hub to
be a place where in-house lawyers
could search for CLE options and take
accredited courses, both in person
and via their desktop.
Digital agency One North Interactive
helped lead the firm with an
aggressive timeline to initially launch
the hub in September 2014 after
K&L Gates Hub: Creation and Launch of a
Branded Online Conference Center
Corporate legal departments and
C-suite executives are faced with the
ongoing challenge of keeping up with
ever-changing laws and regulations
as well as legal and business issues.
However, based on research that K&L
Gates LLP conducted with branding
firm Right Hat LLC, that audience had
no preferred way to receive timely
updates on legal and business news.
Through its launch of the digital
content destination “K&L Gates Hub,”
K&L Gates targeted corporate legal
departments and C-suite executives
and created the experience of
attending a conference without ever
having to leave the office. Hub
visitors were able to learn about new
developments in their business sector
and earn CLE credits, all in one
virtual location.
just nine months of production and
implementation. This initial launch
K&L Gates enlisted Right Hat to help
guide the strategy of its endeavor,
including conducting market research
on how corporate legal departments
and c-suite executives consume
industry-related news and insights.
Interviews were conducted with inhouse counsel across industry sectors
to find out whether they have a go-to
site for this information and if a site
organized by industry sectors would be
an appealing destination. A key finding
from the interviews was that law firm
websites were not designed to meet
the informational and content needs of
busy in-house counsel.
also included internal and external
With the information from the
research phase, K&L Gates worked
with its internal graphic design team
to develop a prototype that was
structured around industry sectors.
provided corporate legal departments
22
communications. The second phase
of the launch included an extensive
digital advertising campaign slated for
early 2015.
K&L Gates believed it was one of the
first law firms to create an industrydriven virtual conference center. The
hub was structured from a perspective
that differed from most law firm
websites to date. It was not built to
flaunt the firm’s practices, strengths and
news; rather, it was designed with
the needs of in-house counsel around
the world in mind. This new resource
and C-suite executives with a direct
way to find relevant information about
issues that lie at the intersection of law
and business.
WEBSITES — TOTAL WEBSITE MORE THAN $200,000
Quarles & Brady LLP
FIRST PLACE
Quarles & Brady Website Redevelopment
Quarles & Brady LLP had long been
Quarles & Brady identified three key
known as a respected Midwest law
marketing goals that the new website
firm, but it recently evolved to become
needed to achieve:
a nationally recognized top-tier firm
with a track record to prove it.
had become a barrier to its future
savvy and nationally-focused next
generation of rainmakers
2. Provide the attorneys with the most
growth. To appeal to its target clients,
cutting-edge technology available to
the firm needed an easy to navigate
grow the firm’s practices and present
online experience that spoke to how
themselves in a digital context
it helps businesses achieve their goals
on a national and global scale. Key
elements to the firm’s successful rollout
3. Tell the story of the firm’s top-tier
level of client commitment
of the website redevelopment included
Through the website redevelopment,
a brand adjustment to replace the
Quarles & Brady was able to present
“friendly small-town lawyer” image
itself as the sophisticated, polished firm
it had with “polished, sharp and
it considers itself to be. As a result, the
sophisticated” look. The firm also
firm had effectively shed the “friendly
honed in on its true audience — clients
small-town lawyer” image that had
and prospects.
been a millstone to its growth.
23
The new website sparked a culture
of marketing at all levels. Armed
with their own “attorney microsites,”
attorneys saw the website as a viable
marketing platform for themselves. As
a result, attorneys offered up content
for inclusion on their microsites, which
is something that never happened with
the old website.
Firmly cemented, the website now
guides all of Quarles & Brady’s
marketing efforts.
How the firm was being perceived
1. Be a foundation for the firm’s tech-
The website’s theme of commitment
to its clients was now clear, and the
changes reverberated throughout the
firm, resulting in a renewed sense
of confidence.
ADDITIONAL AWARD WINNERS
Second Place, Third Place and
Honorable Mention
Advertising
Identity — Projects Totaling Up to $20,000
SECOND PLACE
Chain | Cohn | Stiles
Chain Cohn Stiles: Meet the Attorneys Videos
SECOND PLACE
Barnes & Thornburg LLP
Barnes & Thornburg Brand Refresh
THIRD PLACE
Gray Reed & McGraw, P.C.
Lawyer Jokes with a Twist
HONORABLE MENTION
Richards Kibbe & Orbe LLP
RK&O Gets “High Five” on Law Clerk Recruiting Gift
HONORABLE MENTION
Porter Wright Advertising Campaign
Marketing on a Shoestring
SECOND PLACE
Mintz, Levin, Cohn, Ferris, Glovsky and Popeo, P.C.
The Next Great Idea
Community Relations
SECOND PLACE
White and Williams LLP
Adopt a School Initiative
Media Relations Campaigns
THIRD PLACE
Adams and Reese LLP
Feeling the Brees for Boys Hope Girls Hope
SECOND PLACE
Stoel Rives LLP
Content Marketing Campaign to Position Stoel Rives as the
Leading Expert on Minnesota Solar Law
Events
THIRD PLACE
Hunton & Williams LLP and Hellerman Baretz Communications
If You Build It, They Will Come
SECOND PLACE
Paul Hastings LLP
The Art of the Deal: Paul Hastings’ Latest
Thought Leadership Forum
HONORABLE MENTION
Wolf Greenfield & Sacks P.C.
The CRISPR Revolution: Defining an Intellectual Property Future
THIRD PLACE
Bingham Greenebaum Doll LLP
Bingham Greenebaum Doll LLP Legislative Conference
Practice Development
SECOND PLACE
Fasken Martineau DuMoulin LLP
The Go-To Law Firm for Startup Initiatives
THIRD PLACE
Morgan Lewis & Bockius LLP
Morgan Lewis — Dubai Client Reception Week Program
THIRD PLACE
Allen Matkins Leck Gamble Mallory & Natsis LLP
Allen Matkins Industry Group Launch and Implementation
HONORABLE MENTION
Gibbons P.C.
NFL Championship Media Day Reception
HONORABLE MENTION
Cassels Brock & Blackwell LLP
The Cassels Brock Associate’s Guide to Marketing and
Business Development
Identity — Projects Totaling More
Than $20,000
HONORABLE MENTION
Murtha Cullina LLP
“Amazing Race” Marketing Challenge for Associates
SECOND PLACE
Benesch, Friedlander, Coplan & Aronoff, LLP
Data Security & Privacy Initiative —
Integrated Branding Program
THIRD PLACE
Bass Berry & Sims PLC
Identity
24
Promotional and Collateral Materials —
Annual Report
Websites — Individual Portions of Website
SECOND PLACE
Fish & Richardson P.C.
Fish & Richardson Post-Grant App
HONORABLE MENTION
Mintz, Levin, Cohn, Ferris, Glovsky and Popeo, P.C.
Mintz Levin Pro Bono Journal — Partnering for Protection
THIRD PLACE
Akin Gump Strauss Hauer & Feld LLP
Akin Gump Strauss Hauer & Feld LLP’s Integration Portal
Brochure/Announcement
THIRD PLACE
Porter Wright’s Employer Law Forecast
SECOND PLACE
Vedder Price P.C.
New Promotional and Pitch Materials System
Websites — Total Website More
Than $200,000
HONORABLE MENTION
Fish & Richardson P.C. and Right Hat, LLC
Cases: Stories from the Front Lines of Commercial Litigation
SECOND PLACE
Perkins Coie LLP
Website Revamp Keeps Visitors Reading and
Refreshes the Brand
Holiday Card
HONORABLE MENTION
Parker Poe Adams & Bernstein LLP
Parker Poe Website Revamp
SECOND PLACE
Hermes Sargent Bates, LLP and Flip Cat Consulting, LLC
Hermes Sargent Bates, LLP 2014 Holiday Card
THIRD PLACE
Wolf Greenfield & Sacks P.C.
2014 Holiday Card: What Has Wolf Greenfield
Cooked Up This Year?
Websites — Total Website Up
to $200,000
HONORABLE MENTION
Hodgson Russ LLP
The New HodgsonRuss.com
HONORABLE MENTION
Otten Johnson Robinson Neff + Ragonetti PC
Otten Johnson 2014 Holiday Video Card
HONORABLE MENTION
Winstead PC and Content Pilot, LLC
Winstead Website
Newsletter/Alert
SECOND PLACE
Freeborn & Peters LLP and Jaffe PR
Internal Launch of FreebornCommunity.com —
“The Freeborn Triple Crown”
Social/Interactive Media
SECOND PLACE
Kean Miller LLP
People First 2.0 — Kean Miller Community Connect App
THIRD PLACE
Perkins Coie LLP
Coin of the Virtual Realm
25
Adams & Reese LLP ◾ Aikins, MacAulay & Thorvaldson LLP ◾ Akin Gump Strauss Hauer
& Feld LLP ◾ Alexander Holburn Beaudin & Lang LLP ◾ Allen & Overy ◾ Allen Matkins
Leck Gamble Mallory & Natsis LLP ◾ Anastasi & Associates PA ◾ Baker & McKenzie LLP
Balch and Bingham ◾ Bass, Berry & Sims PLC ◾ Benesch, Friedlander, Coplan &
Aronoff LLP ◾ Bennett Jones LLP ◾ Berwin Leighton Paisner LLP ◾ Bilzin Sumberg Baena
Price & Axelrod LLP ◾ Bingham McCutchen LLP ◾ Blake, Cassels & Graydon LLP ◾ Blank
Rome LLP ◾ Bracewell & Giuliani LLP ◾ Bradley Arant Boult Cummings LLP ◾ Cadwalader,
Wickersham & Taft LLP ◾ Cairncross & Hempelmann ◾ Choate Hall & Stewart LLP
◾ Constangy, Brooks & Smith, LLP ◾ Curtis, Mallet-Prevost, Colt & Mosle LLP ◾ Davis
Wright Tremaine LLP ◾ DLA Piper ◾ Dykema ◾ Family Law Section, State Bar of Texas
Fasken Martineau ◾ Finnegan, Henderson, Farabow, Garrett & Dunner, LLP ◾ Fisher
& Phillips LLP ◾ Foley & Lardner LLP ◾ Foley Hoag LLP ◾ Fredrikson & Byron P.A. ◾
Gesmer Updegrove ◾ Godwin Pappas Ronquillo, LLP ◾ Goldberg & Simpson PSC ◾
Goodwin Procter LLP ◾ Goulston & Storrs ◾ Hamilton, Brook, Smith & Reynolds, P.C. ◾
Harris Beach PLLC ◾ Heller Ehrman LLP ◾ Hogan & Hartson LLP ◾ Holland & Hart LLP
◾ Holme Roberts & Owen LLP ◾ International Lawyers Network ◾ K&L Gates LLP ◾
Katten Muchin Rosenman LLP ◾ Kaye Scholer LLP ◾ Kilpatrick Townsend & Stockton ◾
Knobbe Martens Olson & Bear, LLP ◾ Leonard, Street and Deinard ◾ Levenfeld Pearlstein
LLC ◾ Manning & Martin, LLP ◾ Mayer Brown LLP ◾ McInnes Cooper ◾ McKenna
Long Aldridge LLP ◾ McMillan LLP ◾ Meritas Law Firms Worldwide ◾ Meyers Nave ◾
Middleton Reutlinger ◾ Miles & Stockbridge PC ◾ Miller & Chevalier ◾ Mintz, Levin,
Cohn, Ferris, Glovsky and Popeo, P.C. ◾ Morrison & Foerster LLP ◾ Morse, BarnesBrown & Pendleton, PC ◾ Motley Rice LLC ◾ Novack and Macey ◾ O’Melveny &
Myers LLP ◾ Parker Poe Adams & Bernstein LLP ◾ Patton Boggs LLP ◾ Paul Hastings ◾
Paul, Weiss, Rifkind, Wharton & Garrison LLP ◾ Perkins Coie LLP ◾ Pillsbury Winthrop
Shaw Pittman LLP ◾ Poyner Spruill LLP ◾ Practising Law Institute ◾ Preti Flaherty ◾
Ryan, Swanson & Cleveland PLLC ◾ Schottenstein Zox & Dunn Co., LPA ◾ Schröder,
Joseph & Associates, LLP ◾ Schulte Roth & Zabel LLP ◾ Sedgwick Detert Moran &
Arnold LLP ◾ Seyfarth Shaw LLP ◾ Shearman & Sterling LLP ◾ Sieben, Grose, Von
Holtum & Carey and Reynolds Group ◾ Squire, Sanders & Dempsey L.L.P. ◾ Steptoe
& Johnson PLLC ◾ Sterne, Kessler, Goldstein & Fox PLLC ◾ Stikeman Elliott LLP ◾ Stoel
Rives LLP ◾ Stroock & Stroock & Lavan LLP ◾ Sullivan & Worcester LLP ◾ Sutherland
Asbill & Brennan LLP ◾ Thompson Coburn LLC ◾ Tucker Ellis LLP ◾ Waller Lansden
* These◾firms received first-place acknowledgment
in a YHA category between 2007 and 2014.
WeirFoulds LLP ◾ Weltman,
Weinberg & Reis Co. LPA ◾ Wheeler
Dortch & Davis, LLP
Firms are listed by their official names on the date they received recognition.
Trigg O’Donnell LLP ◾ Wiggin & Nourie P.A. ◾ Williams Kastner ◾ WilmerHale
◾ Winston & Strawn LLP ◾ Wolf Theiss ◾ Young Conaway Stargatt & Taylor, LLP
Celebrating Past
Your Honor Awards Winners
LMA
Awards
2016
Start thinking about your 2016 submission for Outstanding Chapter, Hall of Fame, Rising Star
and Your Honor Awards. Submissions will be accepted for the 2016 LMA Awards in Fall 2015.
The deadline for 2016 YHA submissions is Nov. 2, 2015. See www.legalmarketing.org/yha
for more information and to submit your entry.
LMA Thanks Outstanding Chapter Award, Rising Star
and Your Honor Awards Sponsor:
330 N. Wabash Ave., Suite 2000
Chicago, IL 60611
Phone: 312.321.6898
Fax: 312.673.6894
Email: [email protected]
Web: www.legalmarketing.org
Printed courtesy of:

2015 Awards Program Book - Legal Marketing Association

Transcription

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