Caloundra Chamber of Commerce
Transcription
Caloundra Chamber of Commerce
Caloundra Aug / Sept 2011 BUILDING A SUCCESSFUL BUSINESS ON A BRAND MEMBER ON THE MOVE RED HOT CHILLI PEPPER NEW LOOK TOURISM BODY ANNOUNCED TIMES ARE A CHANGIN’ . . . NOW DEAL WITH IT DESTINATION SUNSHINE COAST Chamber of Commerce & Industry Inc. www.caloundrachamber.com.au YOU RUN THE BUSINESS... WE KEEP THE BOOKS. Hi, I’m Kylie McKenna, your home loan specialist. WE TAKE YOUR BUSINESS ACCOUNTS SERIOUSLY. TRUSTED SINCE 1997, WE’RE THE EXPERTS IN BOOKKEEPING COMPLIANCE. Kylie McKenna Mortgage Innovation Manager Authorised representative of the Commonwealth Bank of Australia. My name is Kylie and i’ll be the one you talk to when you call up about a home loan. I’m local to the area so i can offer you: Local area knowledge Years of local lending experience A customised loan package A decision on your application in 24 hours If you’re serious about your business, a Busy Bookkeeping complimentary financial analysis will equip you with the insight and tools to best realise your business potential. Our confidential analysis can help identify where you can improve your processes and show you ways to save both time and money. It’s professional advice at no cost. Call me on 0433 934 125 to set up a meeting at a time and place that suits you. CALL BUSY BOOKKEEPING CALOUNDRA FOR YOUR FREE ANALYSIS NOW! commbank.com.au Lyn Navin, Mobile: 0424 032 815 busybookkeeping.com.au/caloundra Important Information. Applications for finance are subject to approval. Commonwealth Bank of Australia ABN 48 123 123 124. CBALA0065 PROFESSIONAL SERVICES GST & BAS Bank reconciliations Accounts payable & receivable Profit & loss reports Cash flow & debt management Stock control & inventory Payroll, PAYG & Super Systems set-up & migration Accounts software training seven MEMBER ON THE MOVE eight TIMES ARE A CHANGIN’ fourteen is this what sustainable living really means regulars features Times are a Changin’ - Now Deal With It! 8 President’s Pen 4 5 Industrial Park Cut Prices 11 What’s the Buzz from the Executive Officer’s Desk A&G Insurance Services 12 Member on the Move New Look Tourism Body 13 Education Spotlight 6-7 10 Carbon Tax - Is this What Sustainable Living Means?14 Tourism Update 16-17 Women’s Lifestyle Expo 15 Join the Caloundra Chamber of Commerce The Village of Diversity 18 2011 Caloundra Business Awards 19 Building a Better Sunshine Coast 20 Sococo 21 22 Caloundra Chamber of Commerce and Industry Inc. PO Box 117 Caloundra Qld 4551 11 Caloundra City Centre, 51-55 Bulcock St, Caloundra 4551 P 07 5492 5977 F 07 5499 7633 E [email protected] www.caloundrachamber.com.au Graphic Design and Production by Coastal Copy and Print Cover image supplied by Caloundra Chamber of Commerce caloundrabuzz caloundrabuzz 33 presidents pen from Bob Thompson COnsumer spending, the dollar and the caloundra cbd ‘love caloundra’ campaign The rise and rise of the Australian dollar to hit US $1.10 is having a major effect on our central business district and Caloundra’s Tourism and Retail sector. The Caloundra Chamber of Commerce has underwritten an advertising campaign to draw people and their dollars back into Bulcock Street and the surrounding CBD area. During August, a $60,000 advertising blitz was supported by our partners Caloundra Journal and Hot 91.1. This includes ‘Free Parking Fridays’ where the cost of operating parking meters has been met by the Caloundra Chamber of Commerce to form the backdrop to this promotion. Retailers are getting in behind the campaign by offering promotional discounts and specials along with ‘Caloundra Cash’ rebates. We must get customers back into Caloundra shops rather than them spending in other areas such as Chermside and North Lakes. A recent study conducted on the Sunshine Coast revealed that 27% of our local shoppers had recently shopped outside Coast Retail businesses in a six week period. Another study has shown that consumers are clearly more price focused and are prepared to change their purchasing habits as they seek value for money. BIS Shrapnel, in their latest report, said that their outlook for retail is positive, 4 caloundrabuzz however, returns will not be easy and that retail faces a number of key risks in the short to medium term, such as the sustained strength of the Australian dollar and consumer sentiment. We must push the advantages of buying locally, where our retailers have already built loyalty and their customers ‘truly trust’ the retailers value for money price positioning. Our members need to carefully review their business strategies. Wal-Mart in the United States have recently made it clear that high – low price shenanigans are off the table and that building trust through price consistency is their highest value. We must push the advantages of buying locally, where our retailers have already built loyalty and their customers ‘truly trust’ the retailers value for money price positioning. Rising fuel prices are another cost saving measure as locals push to make their money go further. Localised pricing and a focus on high levels of service will ensure that we can win the day. The Caloundra Chamber of Commerce will continue working with our members and the CBD retailers to promote this area as a great place to do business. We need to continue to ‘win the hearts’ of locals and encourage them to buy locally. Locals in turn need to understand that shopping locally is a must - if you don’t use it, you lose it. Everyone in the chain needs to make a profit and have a profitable business to survive. If we don’t all work together and shop locally we will wake up one morning and find a shop or service we really need is no longer in existence. This has an impact on our whole economy. Your Chamber cannot do it on its own, but we are here to help. We need a group of people to help us to promote our central business district. Please consider it and if you can make a commitment contact Sally Waghorn, our retail committee expert at ‘[email protected]’ or Steve Gaeth our Executive Officer at ‘[email protected]’ and offer your support. Together we can make Caloundra a ‘must visit’ in the Sunshine Coast retail scene. Bob Thompson President Caloundra Chamber of Commerce and Industry what’s the buzz? from STEVE GAETH As we approach the AGM for the Caloundra Chamber on 13 September, it is interesting to summarise some of the projects that we are working on and major achievements that we have seen in 2011. This year has been our busiest ever as the Chamber actively seeks to fulfil its mission of “facilitating a dynamic environment that will assist our members, local businesses and our community to grow”. We encourage all our members to get involved with the Caloundra Chamber and be part of the solution in creating that dynamic economic environment that we all need to thrive on the Sunshine Coast. THE CHaMBER ACTIVELY SEEKS TO FULFIL ITS MISSION OF “facilitating a dynamic environment that will assist our members, local businesses and our community to grow”. Jan Business Breakfast in support of Toowoomba Flood Appeal - $19,000 cheque presented to Toowoomba Chamber of Commerce Feb Started Kawana Waters Markets in conjnction with Shane Stanley of Noosa Farmer’s Markets. Started ongoing involvement in SC University Hospital - Business Development group. Began lobbying for a land price reduction at Sunshine Coast Industrial Park Mar Ongoing participation in Sunshine Coast Destination - via seats on the Southern Advisory Panel for tourism April Planning meeting with Council over future shape of postcode 4551 Developed ongoing links with University of the Sunshine Coast and Innovation Centre regarding the economic future of the Sunshine Coast May Sponsored International Rally of Queensland - Caloundra Chamber sponsored the Welcome Function and Media Event June Inaugural “Building a Better Sunshine Coast” Breakfast - guest speaker Mayor Paul Pisasale from Ipswich Launch preview for www.buildingabettersunshinecoast.com.au website with our partners SC Business Council and UDIA July Sponsored OLR Fun Run at Moffat Beach Participated in Kawana Futures Placemaking Workshop Sustained media exposure and lobbying resulted in a land price reduction at SCIP by 10% Aug “Love Caloundra” Promotion - $60,000 promotion of the Caloundra CBD Sept Sponsor Women’s Lifestyle Expo at Kawana. Sponsor “Music on Kings” event Caloundra Business Awards - organisation and sponsorship Oct The www.babsc.com.au website goes live Twilight Markets at Bulcock Beach commence Sponsor the Bulcock Busking Festival in conjunction with Caloundra Music Festival. caloundrabuzz 5 new members member on the move The Caloundra Chamber of Commerce invites you to join in the action and enjoy a vibrant and vigorous business environment. We are proud to welcome the following Perrys Sunshine Coast Event Hire - Sarah Henry Optus Business Centre - Sunshine Coast - Daniel Whiting IPA Personnel - Clint Thomas Tiger Fitness - Doug Joshua & Naomi Hope Sinfin Pty. Ltd. - Paul Sinclair National Solutions Group - Rick McCarthy Bujinkan Ninjutsu - Shayne Harris WOMI - Women on the Move International - Robert Dalla-Bona Mode Design - Tim Boag Advanced Pool Safety Inspections - Kelvin Sparks Wurtulla Foodworks - John & Joanne Thelwall Night Owl Caloundra - Jennifer Shauer SportFirst Caloundra - Sean & Tracie McMichael High Heels & Steel Caps Accredited Business Training - Bronwyn Armstrong Caloundra Style Cuts - Yvonne Fewings Man Zone Cutting & Shaving - Robin Whittaker Indiyum Restaurant - Gurinderjit Singh Cruiseabout Caloundra - Jo Rea Tan Addiction Unisex Tanning & Glamour Studio - Heather Smith Shingle Inn Caloundra - Annette Kirby & Kathy Nau Xceed IT - Jonathan Allen Totally Adult - Tonnie Button Skidaddle Indoor Play Centre - Nicole Parrott Sheer Bliss Beauty - Paula Kelly Sussanah’s - Di Harris Casablanca Beachfront Apartments - Lindsay Petty Caloundra Community Centre Inc. - Carolyn Nolan Coast Chiropractic Caloundra - Dr Ken Koos Joybells Card & Gift Store - Haley Whitfield Sunshine Electronics Qld. - Mark Seigle Pacific News & Casket - Shorty Palmer Caloundra Vacuum Centre - Larry Bampton Chamber of Commerce & Industry Inc. Red Hot Chilli Pepper is a boutique herbs and spice shop owned and operated by Vicki Taylor. The shop opened in February this year and is based near the first roundabout on lower Bulcock Street. Come in, inhale deeply and let your senses take you on a culinary journey around the world! What motivated you to open up your business? I have always had a passion for travel & cooking using spices. This derives from years of living abroad in various countries and experiencing different foods and cultures. I also love bright, authentic and traditional ceramics and have a huge collection of memorabilia at home brought back from my Middle Eastern and Asian travels. The shop, essentially, is my personality. I always had a dream and a plan in place to open up a shop and sell things in it that I liked, but I never actually did anything with the plan! Previous to moving to the Sunshine Coast I worked for a large international Investment Bank for 16 years and I decided a change was needed! Fate intervened and we moved up to the Sunshine Coast due to my husband transferring jobs so I decided to open up my shop. Why did you select Caloundra, Sunshine Coast for your business? I looked everywhere on the Sunshine Coast before selecting Caloundra as I liked the look and feel of the Bulcock Street shops and the leafy trees. As a child I remember shopping with my mother, walking up one side of the street before crossing over and walking down the other side. I still do that today. Caloundra has some wonderful boutique shops, many of which you won’t find in a shopping centre and I wanted to be part of this culture. How did you go about setting up your business? It all happened quite quickly actually! When we moved up here I decided after a few weeks that it was now or never so I pulled the plan out and we took it from there. It only took 3 months from plan to opening to get everything ready. What services/ products does Red Hot Chilli Pepper sell? As well as selling herbs & spices, we offer great advice on spices, spice storage solutions and cooking with spices. All spice packets have yummy recipes on the back of each. Every weekend there is free food tastings available based on a shop product or the ‘spice of the week.’ We also stock gourmet foods from local, regional and Australia-wide areas as well as a few international brands. All products have been tried and tested. There is a colourful offering of cooking vessels to choose from; from woks and paella pans through to the traditional cooking tagines, and lots of gift ideas. Gift vouchers are now available and hampers can be made up on request. spice of the month, the tasting calendar for the month and special offers. What has been Red Hot Chilli Pepper’s greatest challenge to date? That’s a tough one but I would probably have to say a big challenge was setting up accounts with suppliers in the beginning. Because I didn’t have any credit ratings, I found that challenging but got around this by paying for everything up front before delivery. The other big challenge or risk was opening in this current economic climate. But I felt that the timing was right as more and more people are cooking again, which is great. Programs like MasterChef and My Kitchen Rules have helped influence this and people are being more creative with flavours now and trying new foods all the time. What are your business tips & advice to others running a business? A few actually; 1) Network, network and keep networking! Building your brand is vital. 2.) Understanding your cash flows. How do you source these products? This helps with budgets and any future Who makes them? plans you have for your business 3.) It’s My products are from all over the essential to have a good business plan world. The gourmet foods I get from in place and forward thinking. several gourmet food distributors, the spices I get from reputable Remember that a plan can be changed/ spice merchants/traders and I amended at any time; it’s not set in import the ceramic spice drawers and stone until it’s executed and even then the stainless steel spice boxes from it can be changed. India myself. Are there any other products/ services The Moroccan tajines, plates, glasses that you are thinking of introducing in and bowls I source from an interstate future? Moroccan importer and these are all hand made in local villages in Morocco Yes. In July we will be offering some by local people. good quality coffees and drinking chocolates (including chilli chocolate), Where do you get most of your business and in August we will be offering a from? variety of gourmet teas. We also like I started measuring where my to try different gourmet foods with customers were coming from right from our customers. We like to listen to our when we opened in Feb and initially it customer’s suggestions and ideas too. was 80/20 with tourists ahead but now its 80% local residents with only about We have several products in the shop 20% tourists. I’m a people person so it’s now based on what customers have nice to chat and get to know the locals recommended or requested. and have them come back as repeat customers. Where to from here for Red Hot Chilli Pepper? We have just introduced a loyalty There are plans in the making but are program that has been well received still very much in the foundation stage. and people are adding themselves Customers have suggested cooking onto our mailing list all the time for our lessons so we are trying to figure out the monthly newsletter that has info about logistics to address that, so I suppose new products in store, what’s hot, the it’s ‘watch this space!’ caloundrabuzz 7 business feature Now, to put into perspective, the impact of the mining boom and our Gross State Income grew at over 11%! We are very well positioned to make the most of this massive mining boom. Now I wouldn’t class the Sunshine Coast as a ‘mining town’ but we are close to Brisbane which is (22% of jobs relate to the mining sector) and have a highly desirable location. More importantly the Sunshine Coast is the only non mining regional economy expected to expand by over 10% in the next 3 years. Not quite how Bob Dylan would have put it, but a wake up call nonetheless. With massive changes occurring in our National, State and local economy, we need to understand what these changes are and adapt. Those who do will reap significant benefits, those who are slow or refuse will wither away or miss the boat. Let me put these bold statements in perspective. The RBA have one of the best and largest teams of analysts of any central bank just studying Asia and China. They have been analysing the changes in resource demand and its implications for Australia for years, yet in June the RBA Governor said “I think we have only begun to grasp its implications relatively recently.” What he’s essentially saying is what we’re seeing now is really only the tip of the iceberg. Without doubt Australia is in a boom. Mining investment as a percentage of GDP is now around 7% almost double its pre GFC peak of 4% and still heading north. The resource booms of the 70s & 80s only peaked around 2.5-3%. Before 8 caloundrabuzz that, the last major peak was in the early 1900s at under 2%! With past economic ‘boom’ times there have been significant policy decisions that have created a ‘structural’ (permanent) change in our economy such as deregulation in the late ‘70s and inflation targeting in the ‘90s. The current structural change is a result of a fundamental shift in demand in the developing world and a growing appetite for our resources – ie. ‘market’ driven, not ‘policy’ driven. This means that the effect is much more fragmented across the economy. It also means those bus inesses reliant on a low dollar need to change, and fast. However, on the flip side, there are some very positive effects not yet seen. In Queensland our economy is much less diverse than NSW and Victoria and has always run at a different speed and timing to its southern counterparts. We have particularly struggled recently with a decline in interstate migration as a result of widespread floods and cyclones and their subsequent affect on production (particularly mining) meant that our Gross State Production last year only grew at around 0.3%. Sunshine Coast is the only non mining regional economy expected to expand by over 10% in the next 3 years The soon to start University Hospital project alone will directly expand our Gross Regional Product by 4 to 5% (not just construction, the ongoing operational expenditure). The direct flow on effect will be in the vicinity of 10-15%... from just one project! With all that is on the way for the Sunshine Coast over the next five years we are about to enter a phase of expansion comparable to that of the Gold Coast in its heyday (just think about that for moment). Even without the wide spread benefits of the mining boom the future is looking bright for the Coast… we’ll definitely need our shades! One thing is certain though, the future will be very different to the past and businesses will need to look for where the new opportunities lie and adjust to grow and prosper. On a more personal note, have you thought about how you might benefit the changes happening here on the Coast… Mal Cayley - Director and Head of Research and Acquisitions at Investor Property Red Energy Promotions building a successful business on a brand media release Red Energy Promotions are one such example of a Sunshine Coast business that is both defying trends and experiencing unprecedented growth. Can you grow a business in a declining market? Whilst this seems like an improbable scenario, the simple answer is yes. When dealing with a shrinking pie, proactive companies look to increasing their market share, so that when the market turns – their business is in a very strong position. Red Energy Promotions are one such example of a Sunshine Coast business that is both defying trends and experiencing unprecedented growth. As suppliers of promotional products, stationery, clothing/ uniforms, merchandise and corporate gifts, Red Energy Promotions has a very wide product range; 30,000 products strong in fact. Luckily, the client base is just as diverse as the products. “We are very fortunate, having clients in every state of Australia, as well as in Papua New Guinea, New Zealand and Dubai (UAE). Regarded as one of the most dynamic promotional product companies in Australia, we also have the benefit of getting to live and work on the Sunshine Coast” says John Leach, Director of Red Energy Promotions. Red Energy’s growth has spurred the construction of a custom-built showroom and office at their site on 66 Nicklin Way, Buddina. “Whilst the prospect of investing $1m into the construction of this building is daunting, we are finding that more and more of our clients are performing very well – reinforcing that our decision is warranted” says John. be quite unique, with a textured red polished concrete floor (the first of its kind that Hanson have ever poured in SEQ). John admits that when he started the business 7 years ago, that he had not envisaged that the business would have grown so quickly. “People often ask what the secret of our success is, and the funny part about it, is that it isn’t really a secret at all – look after your customers or somebody else will”. “When we started the company, it was my wife Kylie and I, with a graphic designer. We now employ a team of 11 people and will need to add another 2 staff in the next few months. Our new building is designed to accommodate the growing business, but more importantly, is about creating an environment where staff love to work and clients love to visit”. “Providing great service isn’t enough anymore” John admits. “If you ask any business, they will all say that they sell quality products and have great service, so if everyone is providing this, how does someone stand out in the market?” For solutions to this common problem, we encourage a visit to Red Energy Promotions to discuss. www.redenergypromotions.com.au The new showroom incorporating features such as a meeting room available to Red Energy clients, for their use free of charge and a showroom featuring over 1,000 product ideas on display, it is very clear that this environment will be a dynamic location for business to take place. The building itself will caloundrabuzz 9 education spotlight This program creates partnerships between business and schools and allows “real” learning to take place” Gillian Meyers said. At the end of the week, the students delivered a very professional presentation to the board of directors, teachers and parents. The biggest reward for me is watching the students gain confidence over the week. When they arrive on Monday morning, they are daunted by the project and having to produce results which will be of value to the business. “One of my favourite weeks of the year is when I take a group of students from Unity College at Bellvista for work experience” Bob Vander Wal said. The students become Business Consultants for a week. They arrived at Plastec in Caloundra on Monday morning and were presented with an issue which needed to be solved. Plastec were developing a new capability and the students were given the task of identifying what needs to be done to complete the new capability, what additional functions could it perform and what is the best way to market it. Unity College Business teacher, Gillian Meyers said the Program has allowed students from Unity College to truly experience life as a business executive. “The students learned valuable skills and gained self-confidence brought about from being valued as an integral part of Plastec’s business. The support of Will Casey and his staff in this program is greatly appreciated. It is a credit to Plastec to involve themselves in developing and encouraging the entrepreneurial and business skills of our youth and exciting them to be part of the business world. But by the end of the week, they were full of confidence, knowing they have done the work and produced something which could solve an important issue for the business. I would like to thank Plastec, Gillian Meyers and Unity College and especially the students, for participating and I look forward to facilitating this program again next year. Mentoring our youth whether it be in business or life skills is really important, it does take time and patience but the benefits both personally and professionally are immeasurable. The students learned valuable skills and gained self-confidence brought about from being valued as an integral part of Plastec’s business 10 caloundrabuzz INDUSTRIAL PARK PRICES CUT Mounting pressure has forced the State Government to slash prices on vacant land at the Sunshine Coast Industrial Park by 10 percent. Until recently, only four out of the 73 lots in the $60m taxpayer-funded industrial park had been sold, with only two buildings completed – an asphalt plant and TranslInk bus depot (see CaloundraBUZZ August/September 2010 edition – Page 7). The park was labelled a failure and the State Government slammed for not actively encouraging businesses to come to the area. The Caloundra Chamber of Commerce & Industry partnered with the UDIA (Urban Land Development Institute) to lobby the State Government for a drop in land prices and attract industry to the area. Chamber president Bob Thompson said the State Government’s latest move was a good sign. “They are keen to get industry to the Coast and get contracts on the land” he said. “We’d love to see some more activity out there”. A spokesperson for DEEDI (Department of Employment, Economic Development and Innovation) said the price adjustment was made based on a commissioned, independent third party valuation. “The market has responded positively to the recent price reduction” she said. “Five lots have been sold and a sixth is under contract. It was built for the long term and when market conditions improve, it will become a major regional employment hub”. UDIA Sunshine Coast president Frazer Dean said the UDIA would give prospective tenants the resources to help them relocate to the Racecourse Road 60 ladies and 1 gentleman were entertained, showcasing what great fashion Bulcock Street has to offer, with fashion from businesses ‘expressions’, Room Nine, Shine and Motiff. VIP goodiebags were taken home with vouchers from many businesses on Bulcock Street. Some of these vouchers have already been used, thus succeeding in bringing the audience back into Bulcock Street to spend and support retailers. The guests enjoyed a two course dinner and the Currimundi Special School, the chosen charity, benefitted from the $1500 raised from the raffle. Due to demand, Chilli Jam have set another date for the next Ladies Night/fashion show location. “We are offering all potential tenants access to planners, designers, financiers, surveyors and tradespeople to help get them over the line” he said. The Caloundra Chamber’s economic development chair Bob Vander Wal said businesses should be falling over themselves to relocate. “It’s in a great position off Caloundra Road with easy access to Brisbane airport and ports and other regional business hubs” he said. “A variety of lot sizes are on offer and all the necessary roads and development infrastructure is already in place”. “The Sunshine Coast also has a skilled and workforce-ready population which means securing high-quality employees will not be difficult either” Bob said. featuring some different businesses from Bulcock Street. This will be on Saturday 1st October with tickets now on sale at $40 per person. Congratulations go to all the business on Bulcock Street who contributed to the VIP goodie bags with vouchers and free gifts, and to those businesses who donated gifts for the raffle. Special thanks go to the fashion show organisers – ‘expressions’, Room Nine, Shine and Motiff, Biancas Hair and Beauty, and to Donna at Amore for organising the event along with Kerry at Chilli Jam Cafe! Chilli Jam Cafe is located at 3/51 Bulcock Street, 5492 8555. caloundrabuzz 11 business feature As one of Australia’s leading online and telephone insurance providers A&G Insurance Services (A&G) offers car and home insurance products for top industry brands like Budget Direct and Virgin Money. Located at Kawana’s thriving Business Village this locally based, national insurance provider is one of the Sunshine Coasts largest employers and has made a tremendous impact on the local economy by annually injecting more than $8 million through salaries alone. This innovative company first established its contact centre on the Sunshine Coast in 2001 and since then has experienced exceptional growth. In fact, the past five years have seen the Australian group grow at a compound annual rate in excess of 28% with a turnover of approximately $200 million. With national sales capabilities, A&G continue to issue more than 30,000 insurance policies every month. In addition to this, the construction of a purpose built $8 million Contact Centre that is designed to accommodate its more than 260 staff members help to show their long term commitment to the Sunshine Coast. Corporate Services Director of A&G Geoff Auckland said the Sunshine Coast has been instrumental in growing our nation wide business. It has provided strong economic growth and a consistent employment pool of professionals who continue to sustain our local operation. “To have a national insurance provider based here on the Sunshine Coast is an example of what this spirited community can support,” Mr Auckland said. As the A&G business continues to grow, cementing their future, capacity and breadth of service, they also continue to promote community spirit through building long-term relationships with associations like Kawana Surf Life Saving Club. They also received the prestigious ATA National Call Centre of the Year award for two consecutive years. Not only is A&G the first ever Queensland based centre to win this highly regarded accolade but they have brought it home to the Sunshine Coast. Past winners include industry giants like CBA, St George Bank, and Telstra. A&G offer full-time and part-time positions in sales and customer service, and provide an exceptional employee benefits program. Do your customers know you love them? Of course we all love our customers, without them we have no business, so how do you stay in touch?… touch? Regularly! SMS text message marketing is the most direct form of customer communication with an incredible 100% open rate and instant response to your promotional campaigns. By building an “Opt-In” VIP database of your local customers you can communicate with them on a regular basis building customer loyalty and keeping them coming back to your business time and time again… Like to know how SMS marketing can “share the love” in your business? call SMStoJOIN on 0410 410 424 www.smstojoin.com 12 caloundrabuzz Try SMS marketing right now — Simply text the word BUZZ to 0418 828 578 e: [email protected] media release The Sunshine Coast Destination Limited has three new directors on its board and a fresh vision for the future. Some of the biggest names on Caloundra’s business scene have committed to back the regional body by accepting appointments to the Southern Region Destination Advisory Panel. They are Crowne Plaza GM Anthony Johnson, Co-owner of Portobello by the Sea Pia Rule and Caloundra Cruise operator Rose Mc Bride. They join Turf Club committee member Don Jackson, Chamber of Commerce CEO Steve Gaeth, Quad Park board member Leanne Layfield, Monaco’s Barry Collins and Rumba Resort’s Bill Darby. “Thanks to our new members and the ongoing commitment of our existing panel, we now bring together a more diverse collection of tourism expertise than ever before”, says panel chair Bill Darby. “Each member is being very generous with their time to represent tourism operators in working towards a better and more prosperous Caloundra”. “We are lucky to have a very loyal visitor base from both Brisbane and regional southeast Queensland who love Caloundra for its friendly locals, relaxed feel and beautiful surrounds” When Sunshine Coast Destination was established, a DAP representing each sub-region was set up to ensure there was a link between tourism operators across the Coast and the decision makers in regional tourism marketing. “We are lucky to have a very loyal visitor base from both Brisbane and regional southeast Queensland who love Caloundra for its friendly locals, relaxed feel and beautiful surrounds”, Mr Darby says. “What we see as a key role of the Panel is embracing our great Caloundra brand, working together with operators and ensuring that our message gets shouted out to both traditional and new markets. The exciting part is that now we can do this under a strong regional brand with a view to attracting more tourism dollars than ever before”. Bill Darby was also recently appointed to the Chamber of Commerce executive to chair the new tourism portfolio. Contact: Bill Darby Chair – Southern Region Destination Advisory Panel Sunshine Coast Destination Ltd. Phone 0418 327 023 [email protected] From left Anthony Johnson, Pia Rule, Don Jackson, Barry Collins, Bill Darby, Leanne Layfield, Rose McBride and Steve Gaeth. caloundrabuzz 13 business feature WHAT IS Planet Homes Queensland are an exciting builder who offer a personalized SUSTAINABILITY LIVING? Setting politics aside, In truth, it is many things to many different people. SUSTAINABLE LIVING The Government have been selling the theory of higher taxes as a means to, “save the planet ... better the world ... leave a legacy for our children ...” by claiming the funds raised by the tax will change our carbon pollution ... hmmmmm To the Tree Hugger sustainable living is an ideology, of wet lands, green tree frogs and ecosystem. To the Developer sustainable means getting more yield for less embodied energy (the energy used to produce a product) smaller blocks, more intensive practices and urbanization. To the Scientist it’s about measurement, largely of eco technologies such as solar and low energy consumption appliances. To the Technician it’s about bolting on solar panels and changing light bulbs. To Building Code it’s about the Building Energy Rating System (BERS) which provides a rating for a house based upon a computer model which seeks to increase insulation and reduce windows. To the Philosopher it’s about theory without any care for realism, practicality or finances. TO MOST OF US it’s about a far away notion of melting ice caps, global warming and rising sea levels. We are simply destroying our planet with over pollution, excessive use of carbon and disposable driven mentality. We all feel the very real affects of this with exponential increases in the price of power, water and the cost of maintaining a home. In response to the desire for higher quality living standards and homes based upon performance and comfort, Planet Homes Queensland have recently opened their fabulous display home at Stocklands Birtinya Island. caloundrabuzz 14 service to produce exceptional homes, whilst maintaining the integrity of the environment, but without compromising the convenience of modern living. Their passionate owner Jason Bowker remarked, “People recognise that we look a little different and it is realised when we begin to explain the principles of sunshine and shade in our homes. Clients understand the feeling of positive ambience, light quality and comfort. It’s bourne through a number of factors relating to orientation and window placement to name a few, but great homes aren’t conceived lightly and our thorough procedure guide brings out the best in people’s requirements” Planet Homes Queensland deal with your design, environmental concerns, desires and consider every component of the building, its form, function and financial priority. They give information to their clients to make the most informed personal decisions. It’s intelligent design to gain maximum performance and comfort while at the same time reducing your carbon footprint and ongoing living costs. Planet Homes Queensland are offering Caloundra Buzz readers a FREE site assessment and concept planning so they can experience firsthand the sustainable difference. Also, ask them about their $20,000 building boost bonus. If you want to see what the future of building is, then visit Planet Homes Queensland at 13 Sweep Court Birtinya Island. Open every day from 10-4, closed Tuesday and Wednesday. Phone Planet Homes Queensland on 0438 152508 or visit www.planethomesqld.com.au to find out more. media release BE OUR GUEST AT THE LIFESTYLE EXPO The Sunshine Coast Women’s Lifestyle Expo has become one of the key events for women on the Sunshine Coast each year. Commerce and Industry is one of the key sponsors of this event, which brings together businesses, community organisations, residents and visitors of the Sunshine Coast. Admission is free for all attendees. From a long-held vision, the Women’s Lifestyle Expo has grown into an event with 120 trade exhibitors, and a range of workshops presented by acclaimed speakers. The primary aim of the Sunshine Coast Women’s Lifestyle Expo is to facilitate an environment where women of all ages, cultures, and backgrounds can connect, gain knowledge and become empowered. The Expo is an opportunity to touch, smell, taste, hear and discover the latest in fashion, business, health and wellbeing. With over 120 exhibits and over 30 workshops there will be experts on hand to assist with investment options, style and makeup tips, nutritional advice, weight management programs, lifestyle and fitness, personal coaching and more. The third Women’s Lifestyle Expo will be held Friday 9th and Saturday 10th September 2011 at the Lake Kawana Community Centre, from 9.00am to 4.00pm. Caloundra Chamber of This year there are some exciting highlights. We have special guests Allan Pease (speaker, author and body language expert) and Rachael Bermingham (author and speaker). Rachael will be presenting a workshop titled “How to write a book and make it a bestseller” on Friday 9th at 10.00am. Allan’s workshop (“Men and Women – Communicating For Results”) is at 11.00am on Saturday 10th. Other highlights include a book signing from top authors at 1.00pm on Saturday. This is an opportunity to meet some high profile authors and purchase a book and have it signed by the author. Fashion Parades presented by V Management/ Faye Rolph Academy will also be held each day, showcasing fashion and accessories from various exhibitors. The Women’s Lifestyle Expo would love you to come along, be our guest and enjoy all that there is on offer. For more information visit the website, www.womenslifestyleexpo.com.au the details Where 9th + 10th Sept Where Lake Kawana Community Centre Time 9am - 4pm CostFREE caloundrabuzz 15 tourism update From Gemma O’Brien NEW FACES ON THE BLOCK Sunshine Coast Destination (SCDL) appointed Steve Cooper as CEO in July. Steve is well known in tourism circles as he was most recently the CEO of Tourism Noosa. Previously, Steve’s 20 year management career included roles with State Rail NSW, Queensland Rail, Northern Territory Government, VIC’s Tourism Murray River, and finally as CEO of Tourism Noosa since 2007. ‘Spin to Win’ campaign, encouraged users to spin three dials that randomly chose a prize incorporating accommodation, activities and extra’s. The user was then entered into a daily draw worth $1000 or more. All other entrants went into the draw for the major $15,000 Sunshine Coast prize and were given links to operator deals to book their own escapes. The campaign was launched at the Wheel of Brisbane on 14 July by the Minister for Tourism, Manufacturing and Small Business, Hon Jan Jarrett MP. With extensive media coverage including Channel 7 in regional NSW, VIC and QLD, this was a truly national campaign that incentivised competitors to send viral through social media. Over 90 Sunshine Coast operators were part of the campaign with a strong Caloundra contingent of 22 Steve commenced his appointment on the 4 July. New Board members were also appointed to the Sunshine Coast Destination board including, David Thompson , General Manager of Aussie World, Greg Laverty, Finance Director of Sunshine Coast Regional Council and Jane Fraser, Freelance Journalist. Everyone’s a winner - A Holiday a day for 40 days! SCDL rolled out its largest campaign to date in July/August, that Caloundra operators supported in droves. With its own dedicated website the The 16 caloundrabuzz To the home of the long white ‘ash’ cloud Caloundra operators recently took part in our largest Sunshine Coast Mission to New Zealand. Trade events and media lunches were held in Auckland, Tauranga and Wellington. In addition, a shopping centre promotion was included at Sylvia Park Shopping Centre in Auckland, with Australia Zoo’s Khan the Tiger and Billabong Bill making an appearance. The trip was certainly action packed. Logistics were constantly being tweaked to avoid the ash cloud and flight disruptions but all events proved to be successful. The timing for the mission was just right, with a campaign in partnership with Flight Centre occurring the week the operators were in town. Excellent sales results ensued with significant advertising, driving consumers to travel agents who had been freshly trained. Sales calls in Wellington took on a new twist with the operators participating in an ‘Amazing Race’ around the city to conduct their sales calls!! A direct initiative resulting from the mission was further promotion with Flight Centre and More fm in Auckland who sent one of their presenters to the Sunshine Coast to blog and send back live reads during their week in the region giving listeners the chance to win a Sunshine Coast Holiday a day. The presenter stayed in Caloundra for some of her stay and took on Pumicestone Passage by jetski as well as getting up close and personal to our wildlife at Australia Zoo. Caloundra Music Festival – set to light up Caloundra The Caloundra Music Festival has become a national ‘must do’ on the music calendar and this year should be no different with multiple properties already fully booked. The festival runs from the 7– 9 October and this year sees a stella line up, with an Australian flavour including: Empire of the Sun, Missy Higgins, Icehouse,Baby Animals, Thirtsy Merc, Diesel and much, much more. With a blend of the modern, old favourites, soul, blues, jazz, funk and R&B, it is sure to be another sell out. www.caloundramusicfestival.com.au Sunshine Coast operators become Internationally ready! As part of the ongoing Tourism Queensland and Sunshine Coast Destination Ltd (SCDL) industry development program, twelve Sunshine Coast operators recently attended a 2 day master class hosted at Rumba Resort in Caloundra. With presentations from industry experts including representatives from two of Australia’s largest Inbound Tour Operators, the classes were packed with useful information. All operators have been working with Tourism Queensland and SCDL on the program for the past two years and have included mentoring sessions, introductions to inbound tour operators and wholesalers and subsidised attendance at inbound trade events. Upcoming Events For further details on events listed below visit www.caloundratourism.com.au Sat 10 Sep - Sun 11 Sep Sunshine Coast Real Food Festival www.realfoodfestival.com.au. Sat 17 Sep | Music on Kings www.cesc.com.au 7-9 Oct | Caloundra Music Festival Kings Beach Park, Caloundra www.caloundramusicfestival.com.au 15 Nov | Steve Irwin Day www.australiazoo.com.au www.caloundratourism.com.au Pia Rule and sister Rosa Collins are well known faces in the Caloundra community. As resident managers of Portobello By The Sea in Dicky Beach, we took the time to get to know them a little better . . . . What made you choose Caloundra on the Sunshine Coast as a place to live? Portobello By The Sea was the business we wanted to buy, so that’s why we are here. We couldn’t be happier, we love living in Caloundra. We love the choice of beaches and the community - the people are great! What is the best thing about managing Portobello Resort on Dicky Beach? We love the unspoilt feel of Dicky Beach, it’s just like the beach holidays we had as kids. We have so many repeat guests, we love to catch up with them each time they return. The best thing is that we both work 2 weeks on and 2 weeks off which means that we always come back to work after our 2 weeks off refreshed and motivated. What is the most exciting job you have each had? Pia: Working at newly opened 5 star The Heritage Hotel in Brisbane in 1992. We had many famous people staying including Madonna, Prince, and U2. It was pretty amazing to see these people! Rosa: My 8 years of managing and teaching at Qld School of Beauty in Brisbane. I do miss all those facials, manicures and massages – the students had to practice on someone!! What is your favourite eating haunt in Caloundra? Pia: We have had many enjoyable meals at La Dolce Vita, the food is always great and the friendly service from Khabeer is always fun! Rosa: Talay’s Somboon Thai Restaurant in Golden Beach. Part owners Glen & Joh serve some fabulous Thai food. What is your all time favourite holiday destination and why? Pia: Bali. We loved the culture, the people and the many experiences we had whilst we were there. Rosa: Japan for the awesome skiing, the gorgeous Japanese people and of course the fabulous food. What makes the Sunshine Coast – Naturally Refreshing for you? We are very lucky on the Sunshine Coast to have so many amazing places right on our doorstep. From the beautiful beaches, to the gorgeous hinterland we are spoilt for choice! Both of us run so nothing is more spectacular than running along one of our many coastal pathways as the sun slowly rises over the water, reminds us of how lucky we are. www.portobellobythesea.com.au What new initiatives/changes have you brought to Portobello since you arrived? There have been many changes and new initiatives, however our greatest progression and changes have come via our website and online opportunities. It’s so important to have an online presence and more importantly, just keeping up with it!!! Recently we joined the social media scene and started our Facebook page for Portobello so we are now constantly looking at ways to promote Portobello through social media. The team at Sunshine Coast Destination would love to hear from tourism operators wanting to receive opportunities & updates. Simply email [email protected] media release The Village of Diversity happens in collaboration with THE Caloundra Music Festival on Saturday 8 and Sunday 9 October 2011 from 10am-5pm at Happy Valley, Caloundra. Presented by FESTURI – a multicultural celebration Inc. The free beachside Village has a safe, relaxed atmosphere where everyone is welcome to come along and celebrate our culturally diverse community with live entertainment, interactive workshops, street performance and tantalising food and market stalls. The FESTURI stage will showcase an upbeat mix of music and dance acts, local schools and community groups as well as special guests from the festival main stage. Interactive cultural workshops are on offer to educate and inspire adults and kids. Sign up for a dance, drumming, cooking or art and craft workshop, or visit the storytelling tent to listen to vibrant 18 caloundrabuzz stories from other countries accompanied by interactive singing and dance. traditional dress, bands, dancers, zany characters and you! The beach-side carnival is a favourite for all our young festival-goers with attractions and activities aplenty – there’s painting in the park, sushi making for kids, art and craft sessions, animal displays, clowns, face painters and roving entertainment, as well as amusement rides, stalls and games. This year there will be prizes for the best dressed encouraging schools, community groups and businesses to join in. The cherry on top, FESTURI’s Great Cultural Parade happens at 10:30am on Sunday 9 October and will trail through Minchinton Street and Happy Valley. The parade is all about celebrating our colourful community and will include street performers, cultural groups in FESTURI – a multicultural celebration Inc. looks forward to welcoming you to the Village. A full listing of activities and an event program will be available closer to the event on www.festuri.org.au For more information or to get involved in the parade, please call Terri on 0407 036 736 or send an email to [email protected] Put your business in the spot light! 2011 Caloundra Business Awards The 2011 Caloundra Business Awards is a time for local businesses to be rewarded and acknowledged for their hard work and dedication. With major sponsor Caloundra Journal, join the Caloundra business community as we celebrate the achievements and showcase business excellence within the Caloundra region. A record number of nominations this year shows that the number of businesses achieving great success within the Caloundra region has certainly increased on last year and has set the stage for some strong competition. The focus of the night will be achievements by Caloundra businesses who put in much hard work and dedication that contributes to the greater success and benefit of all the community. Well known as one of Australia’s most exciting and dynamic public speakers, Master of Ceremonies for the night Carren Smith certainly knows how to captivate her audience with humour, energy and genuine engagement. As a successful business coach, Carren will share insider business tips for creating greater success in your business. Held at the Sunshine Coast Function Centre, RSL Caloundra on Friday 30th September 2011 starting at 6pm, the Gala Awards Event will offer an outstanding line up of entertainment. The show of local designer fashion in Caloundra with F.Rock showcasing their spring and summer range along with local music sensations will entertain and delight the audience. The overall “Caloundra Regional Business of the Year” winner and runner up will receive $3,500 in advertising prizes thanks to supporters The Caloundra Journal and HOT 91.1. In addition to this, winners will gain exposure through the local media putting their business in the spot light. The focus of the night will be achievements by Caloundra businesses who put in much hard work and dedication that contributes to the greater success and benefit of all the community. To join the Caloundra business community for a wonderful line up of entertainment, a three course dinner and drinks (excluding spirits) for $95 per person or $850 for a table of ten, please visit the Caloundra Chamber of Commerce website at www.caloundrachamber.com.au by Friday 16th September 2011. caloundrabuzz 19 BABSC The Caloundra Chamber of Commerce & Industry together with key partners Sunshine Coast Business Council and UDIA have launched an exciting initiative in the form of a new website: www.buildingabettersunshinecoast.com.au This website will go live at the next “Building a Better Sunshine Coast” Breakfast event at the Innovation Centre on 4 October 2011. The website’s purpose is to: Drive economic sustainability for the Sunshine Coast by: - Stimulating intelligent, informed debate - The spread of ideas and messages that will cut through the biased statements generated by various local media & government agencies - Changing opinions on key issues As famous author Mark Twain once said: “the public is the only critic whose opinion is worth anything at all’. Public opinion is formed, based on the information that people hear and read, and www.babsc.com.au will provide a new channel of information which highlights the key issues facing the Sunshine Coast, offers solutions and facilitates balanced discussion. How will we help “Build a Better Sunshine Coast”? We will: - Develop an online presence with a strong focus on disseminating ideas and thoughts, generated through a series of thought leadership events including: 20 caloundrabuzz - conferences - public speaking engagements - white papers - Letters - blogs and forums How can you get involved? Free Membership | We are offering Free Website membership so that ALL businesses and individuals can get involved. Contribute content | We will be inviting key business and community leaders to contribute content for the website, covering issues of interest and concern. Business listings | We are inviting all businesses to have a Business Listing at $10/month. Display Ads | Opportunities will be open for businesses to have Display Advertising on the homepage for $500/month. Featured Businesses | A business can have a feature advertisement for $100/month. For further details, please call or email Steve Gaeth at the Caloundra Chamber on (07) 5492 5977 or [email protected] market profile Markets at Kawana Waters Stallholder Profile How did you start your business ‘Sococo’? My involvement with the Sococo range began early 2005 when my wife and I, like many others, responded to the Boxing Day Tsunami. Unfortunately Nias Island (the source of our current product range) was struck by a second quake, which at the time was the 7th largest quake since Richter invented the scale in 1901. After surviving the quake, we based ourselves on Nias island for a year, volunteering for LEAP (Local Empowerment Assistance Project). Their main project was the coconut oil factory, used to generate income for other projects (mainly for education). On returning to Australia, we decided to continue our support by importing the coconut oil to Australia to generate further sales. This started with the business FTL Trading (Feel The Love) named after our fundraising effort at the time of the quake, where we imported the oil into Australia in 2007. At this time, I was working part time as a Geography teacher at Nambour Christian College, whilst attempting to build our business. Initially, it was very challenging and quite a steep learning curve for us as we learnt about importing, sales, accounting, distribution, decanting, label designing and website management within a very short timeframe. All requirements that we needed to educate ourselves in so that our business could start growing. What is your product range? The base product used in the Sococo range is virgin coconut oil, which comes from a remote tsunami and quake affected area of Indonesia. The pure coconut oil is used for treatment on many health issues as it is known to be a very sustainable and healthy source. In addition to this, the range also includes locally manufactured coconut oil products, such as soaps, natural shampoo & conditioner and lotions. The range is approved by Socially Green, an initiative of World Relief Australia to encourage the sale of environmentally friendly products that generate significant income and opportunities for the poor. The coconut range is well suited as a Socially Green product as it is grown without chemicals and is produced in a pollution free zone on a remote island. Are there any other ways you sell your products? Eg online? Apart from distributing our range and online selling, we added marketeering to the list in 2010. For a short period we attended Eumundi market, however, we are now based at the Bulcock St, Caloundra Market and the new Farmers Market at Kawana Waters. We enjoy being a stall holder, as we get the opportunity to meet our customers and receive instant feedback. This we did not get a chance to do when only distributing. What are the challenges that you have faced and overcome? There have been lots of challenges. Obviously, our competitors with experienced marketing strategies and established routes for distribution are one. I guess the thing that keeps us motivated and inspired is the memory of the earthquake and the everyday struggle that exists within their remote region and the knowledge that we are making a significant difference to those people living on the small island. My wife Johanna, puts it well, ‘Indonesia changed my definition of a bad day.’ So when a competitor undercuts us or there is financial downturn, my focus has been to ensure that the product and service from us continues to improve to ensure we retain support to the small remote island community. We sell to a range of shops from Cairns to Melbourne, and online through www.sociallygreen.org.au I can be contacted directly via email [email protected] Richard Wallace, 0423 655 519 caloundrabuzz 21 membership 2011 Join the CALOUNDRA CHAMBER OF COMMERCE & INDUSTRY. Today! There has never been a more exciting time to join with the Caloundra Chamber of Commerce to help create a vibrant and sustainable business environment. The Caloundra Chamber of Commerce is the largest Chamber on the Sunshine Coast. Our mission is to promote all aspects of business and professional activity in Caloundra, Kawana, Sippy Downs and surrounding areas to encourage new business activity. The Chamber is here to assist you in strengthening your business. A strong Chamber is able to offer members a range of benefits including up to date education, support, business excellence awards, events, networking opportunities and exclusive member benefits. The Caloundra Chamber of Commerce invites you to join in the action and enjoy a vibrant and vigorous business environment. MEMBERSHIP APPLICATION / RENEWAL BUSINESS NAME CONTACT BUSINESS ADDRESS POSTAL ADDRESS EMAIL ADDRESS WEBSITE ADDRESS CONTACT NUMBERS Phone: Mobile: Fax: TYPE OF BUSINESS PAYMENT DETAILS Cheque enclosed $50.00 for balance of 2011. Credit Card: Visa / Bankcard / Mastercard (circle) Number: _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Name on Card: Expiry Date: _ _ / _ _ Signature: Phone (07) 5492 5977 | Fax (07) 5499 7633 Email [email protected] | Mail PO Box 177, Caloundra QLD 4551 or apply online at www.caloundrachamber.com.au 22 caloundrabuzz
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