The PETCO Brand 9.3.10
Transcription
The PETCO Brand 9.3.10
Adoption Option Presentation Think Adoption First WELCOME! Confidential 1 Karen Meader Petco Foundation’s National Adoption Program Manager [email protected] 858-437-7352 Confidential 2 Increase your Adoptions with Petco I have worked for Petco for 12 years Started as a Petco General Manager in 2003 Regional Marketing Program Manager for the Southeast U.S. in 2007 National Adoption Program Manager in 2010 My responsibilities include The review and approval of the Adoption Partner Applications and Agreements Handling complaints regarding the Petco Adoption Program Building relationships between Petco stores and Adoption Organizations in our communities I have attended conferences hosted by Society of Animal Welfare Administrators Humane Society of the United States ASPCA Best Friends Animal Society Petfinder I have completed Animal Control Officer Certification I am on the Advisory Council for the Florida Association of Animal Welfare Administrators Friends for Animals Sanctuary Confidential 3 My Family Confidential 4 Agenda Think Adoption First Philosophy Increased exposure to potential pet parents In-Store Fundraisers and Donations Stationary Adoptions Mobile Adoptions Mega Adoption Events Marketing Campaigns How to Apply to Become an Adoption Partner Confidential 5 Think Adoption First Philosophy Mission Statement: "To reduce the number of adoptable pets being euthanized, and increase the number of adoptions and pets being placed into forever homes." Petco’s commitment to the Think Adoption First philosophy. Petco has approximately 1400 stores nationwide - including Unleashed by Petco All store partners complete a training that include Think Adoption First Philosophy which encourages adoption rather than purchasing Recognized as core competency for all Petco employees Measured on company, Executive teams, Management, and stores partner' scorecards Petco has never sold dogs or cats, and stopped selling rabbits several years ago Partner supplied animal program Confidential 6 Partnership Charitable Partners are eligible to submit grants for supplies and funding from the Foundation, and to be chosen as a partner by one or more Petco stores during our fundraisers. If you need to apply for a grant please visit: www.petcofoundation.org. Adoption Partners are eligible to hold adoptions Petco store. Petco and the Petco Foundation works with 501c3 non-profit organizations and municipal agencies to help facilitate the adoption of animals needing forever homes. We welcome them to use our Petco stores as a forum for adoption events or post pictures of adoptable animals. Confidential 7 Exposure to Potential Pet Parents Everyday prospective pet parents come into Petco stores looking for adoptable pets to add to their family On average XXX customers visit our stores daily As of the end of 2015, almost 5 million lives saved in Petco stores Petco’s Referral Program – (use when you are not at the store) Store will create a flyer Attached the Think Adoption First Brochure and Petco Adoption Form to Flyer Fax or hand delivered top copy of the Petco Adoption Form to store Confidential 8 Stationary Adoptions Stationary Cat Habitats in approximately 95% of Petco stores Stationary Rabbit Habitats On-site Small Animal Adoption Program Satellite Adoption Center Program Think Adoption First Kiosk (in partnership with Petfinder.com) Confidential 9 Mobile Adoptions • Weekly adoptions available • Schedule with the Petco store in advance • Promote within your organization and Petco Confidential 10 Mega Adoption Events Fun, community focused event providing a consistent avenue for prospective pet parents and animals in need to come together. Partners and vendors at each event Entertainment, games, prizes, samples, raffles, refreshments Hosted at Petco stores throughout the country Planned out in advance to make planning for all easier Marketing will ensure maximized exposure Social media In-store promotion Adoption partner promotion Volunteer recruiting exposure to help build volunteer base in many communities to increase adoption availability Confidential 11 Petco Store’s Marketing Tool Kit Marketing Objectives Create more excitement in stores!! Gain NEW awareness for adoption groups in the area Build reputation in the community Sustained events – continuity and consistency in customer’s mind Adopt! Adopt! Adopt! Social Media Facebook Twitter YouTube FourSquare Store Events Calendar Promote to the 93,000 unique web visits we have each month Confidential 12 Adoption Partner Newsletter Think Adoption First Newsletter Quarterly Newsletter Grooming Information Dog Training National Topics Updates Confidential 13 Petco Store’s Marketing Toolkit The Event Toolkit gives store partners the tools to effectively promote adoption events. The toolkit includes: – Colorful Posters (22”x28”) – Event flyers to pass out at the store or in the community – Petco promotional items to hand out at the event (tennis balls, Frisbees, bandanas) – Adoption event advertising on the petco.com individual store event pages Confidential Confidential 14 1 In-Store Fundraisers and Donations Fundraisers Spring a Pet March 7-29 Pet Cancer Awareness May 9-31 Be a Lifesaver June 27-July 19 Together We Can August 15September 13 Helping Heroes October 3-25 Tree of Hope November 21December 27 Product Donations Vendors Customers (We Are Family Too) Manager’s Choice – Clearance items can be donated Confidential 15 Adoption Partner Responsibilities Health Care Vaccinations (Petco and City and State requirements) Spay and Neuter (16 weeks or City and State requirements Temperament testing Healthy/Free of illness, disease, and parasites Petco Forms Think Adoption First Forms Maintenance Regular maintenance for in-store habitats Customer Service Standards of Excellence Confidential 16 Becoming an Adoption Partner Applying is easy!!! Please complete an online application at Petco.com/adoptions Be prepared to submit the following documents during the online application process A copy of your organization’s W-9 One of the following: 501c3 Tax Determination Letter A completed Petco Foundation Application for Government Organizations Please allow 6-8 weeks for the Petco team to review Confidential 17 Questions? Confidential 18 THANK YOU!! Confidential 19
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