Technical Assistance Panel · Hercules, CA

Transcription

City of Hercules
Technical Assistance Panel
About the Urban Land Institute
• 
The mission of the Urban Land Institute is to provide
leadership in the responsible use of land and in creating and
sustaining thriving communities worldwide.
• 
Established in 1936, the Urban Land Institute is a nonprofit
education and research institute with over 33,000 members
across the globe—2,000 here in the Greater Bay Area. Our
members form a spectrum of real estate development, land
use planning and financial disciplines.
• 
What the Urban Land Institute, San Francisco does:
–  Provides a forum for sharing of best practices
–  Creates opportunities for young professionals to develop
skills and build relationships
–  Organizes and conducts meetings
–  Directs outreach programs
–  Administers UrbanPlan program
–  Conducts Technical Assistance Panels
2
The Technical Assistance Panel (TAP) Program
•  Based on Advisory Services Panel
program established in 1947
•  34 Bay Area panels conducted since
2006.
•  Provides independent, objective candid
advice on important land use and real
estate issues
•  Process
•  Review background materials
•  Receive a sponsor presentation &
tour
•  Conduct stakeholder interviews
•  Consider data, frame issues and
write recommendations
•  Make presentation
•  Produce a final report
3
The Panel
•  Chair: Lynn Sedway, President & Principal, Sedway Consulting
•  Karen Alschuler, Global Discipline Leader, Principal, Perkins &
Will
•  Matt Bronson, Assistant City Manager, City of San Mateo
•  Riki Nishimura, Director of Urban Strategies, Woods Bagot
Architects
•  Steve O’Connell, Senior Vice President, Development,
Grosvenor
•  Chi-Hsin Shao, President, CHS Consulting Group
•  John Stevick, Development Associate, Thompson Dorfman
Partners LLC; Writer
4
Who We Heard From
• 
Property Owners/Developers of Pending Sites
• 
Property Owners/Developers of Committed Sites
• 
Planning Commissioners and Council Advisory Body Representatives
• 
Community Advocates/Residents
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Panel Assignment: Panel Reframing of City Questions
1.  What is the role of the Pending Development sites?
a. Long-Term Financial Sustainability
b.  Transit Oriented Development
c.  Shopping and Dining Opportunities
d.  Sense of Place
e.  Insights specific to the individual sites
2.  What are the keys to the Bayfront’s success?
3.  What actions can the City take to facilitate targeted development?
4.  What is the recommended and big picture sequence of next steps?
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a. Long-Term Financial Sustainability
•  Pursue increased sales tax revenues through viable retail
•  Build on success of grant pursuits
•  Set assessment district fees at a beneficial yet competitive level
•  Set development impact fees at levels bearable by product type
•  Consider ground lease or alternative revenue generation from the
Corporation Yard site
•  Attempt to draw in additional R&D and Light Manufacturing companies and/
or expand existing businesses – sales tax focused
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b. Supporting Transit-Oriented Development (TOD)
•  Work towards Transit-Ready Development (TRD)
–  Don’t Wait! Concurrent infrastructure and development
–  Bus Loop with potential for corporate partners
•  Clearly communicate the state of infrastructure improvements to the
development community
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c. Shopping and Dining Opportunities
•  Expeditious completion of the John Muir Parkway
–  Access to the Bayfront
–  Facilitate transit and foot traffic
•  Two Distinct Retail Nodes
- “Public” / Highway centric district
- “Intimate” waterfront district
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d. Sense of Place
1. 
2. 
3. 
4. 
5. 
Re-establish an Identity
Create Destinations
XXX Placemaking
Maintain Authenticity
Enhance Connectivity
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Sense of Place
•  Urban Ideas
1.  Re-establish an Identity
2.  Establish a Brand
3.  Maintain Authenticity
4.  Create Destinations
5.  Enhance Connectivity
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Sense of Place
1. Re-establish an Identity for Hercules
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Sense of Place
1. Re-establish an Identity from I-80 and Hwy 4
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Sense of Place
Gateway - Hills of Hercules
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Sense of Place
*
**
Gateway Marker - Informational
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Sense of Place
*
**
Gateway - Sustainable
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Sense of Place
2. Establish a Brand
Gateway - Identity + Branding
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Sense of Place
3. Maintain Authenticity
*
*
*
Historic Preservation + Reuse
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Panel Response
C. Maintain Authenticity
Community Movie Night
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Sense of Place
4. Create Destinations
I. 
Bayfront
Authentic / Specialty
II.  National Retailers
Convenience
III.  Civic
Community Gathering
I
II
III
Complementary Destinations
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Sense of Place
Specialty - Destination
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Panel Response
Events / Activities / Popup
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Sense of Place
• 
• 
• 
• 
• 
• 
• 
• 
Restored Habitat
Masonic Building
Historic Town Center
The Point
The Bay Trail
The Wetland Story
Queen Anne House
Hills of Hercules
*
*
*
*
*
*
*
*
Experience through a sequence of Treasures
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Sense of Place
Wayfinding - Wetland Education
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Sense of Place
5. Enhance Connectivity
Lynx - SF
Shuttle / Bus
*
*
Westcat - BART
7th Bus route to Connect Transit Nodes
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Sense of Place
*
*
*
*
*
*
*
*
Connecting people to destinations
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Sense of Place
• 
Slow down traffic on San
Pablo Ave by re-defining
the street to be more
pedestrian friendly and give
identity
*
*
*
Slow Traffic / Improve Pedestrian Connection
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Sense of Place
Slow Traffic / Improve Pedestrian Connection
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Pending Site Considerations - Hill Town
•  Gateway to Hercules
–  Aesthetic importance
–  Freeway symmetry
•  Study the potential uses for the site
–  Business park, residential, etc.
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Pending Site Considerations - Corporation Yard
•  Consider dedicating partial use for public benefit
–  Open space
–  Playing fields
•  The relatively large amount of open land, wetlands, and parks should be
celebrated and promoted by Hercules
–  Outdoor educational programs to highlight open space benefits
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Pending Site Considerations - Cury Parcel
•  Consider preservation of the Masonic Building for community use
–  Historic tax credit and grant opportunities
•  The land immediately east of the Masonic Building is prime for new
residential in a continuation of the Bayfront site
31
Pending Site Considerations - Market Hall
•  Site presents a unique opportunity for a gateway marker for the City of
Hercules
•  Freeway adjacency and difficult configuration creates opportunity for
freeway-oriented retail
–  Provides for immediate sales tax benefit to the City of Hercules
•  Conduct a study for hotel viability
–  Allow optimal site planning
•  If there is a restaurant use
–  Consider unique opportunities
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Pending Site Considerations - Hercules Bayfront
•  Get Started!
–  Create a sense of place through temporary open space, seasonal
activities, outdoor films on historic buildings etc.
–  Transit connection
•  Focused retail plan – concentrated unique retailer experience, quality not
quantity
•  The long term goals are ultimately reflected by Anderson’s entitled project
plans. Hercules should continue their efforts to become “train and ferry
ready”
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Question #2. Keys to Bayfront Success
•  Hold to tight-knit / compact character
–  Local/Regional
–  Authentic
–  Unique quality retail
•  Start Now!
–  Temporary open space
•  “Pop ups”, Outdoor Films, Play Areas
–  Linking the Bayfront to other transit connections
•  Connector shuttle
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“Pop Ups”
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Question #3. Facilitating Targeted Development
* Note: Hercules’ process of review gets high marks for clarity and efficiency!
•  Consider increasing impact fees where feasible by product types
•  Communicate appetite and vision for development
–  Take it on the road
–  Issue a 10-page guide for developers
–  Tell the infrastructure story
•  Build Bridges
–  Relationship building with community members, developers, investors,
and transit agencies
–  Council and commissions
36
Question #4. Big Ideas
Get the facts
Retail…
Hospitality…
Job Generators…
Don’t Wait
Activity Begets Activity
Transit-Ready Development
Take the plunge
Promote the Treasure in Hercules
Create and Share the Brand
37
THANK YOU!
38

Technical Assistance Panel · Hercules, CA

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