The Tunnel New York 21 — 23 Feb. 2016 Welcome Guide

New York
21 — 23 Feb. 2016
The Tunnel
Chelsea, NYC
Welcome Guide
Bienvenue !
The Tranoï team is thrilled to welcome you to The Tunnel for the
February 2016 edition of Tranoï New York!
This year, a selection of over 80 international contemporary and
avant-garde womenswear designers will present their Autumn/
Winter 2016-17 collections at our boutique trade show over three
days during New York Market Week.
Sourced from the very best from around the world, representing
over 20 countries, these designers will present ready-to-wear,
footwear, leather, jewelry and accessories, fusing the perfect
blend of avant-garde European aesthetics with fashion forward
American looks.
VENUE
CONTENT
Mobile application
Simon Collins
A selection
of the new brands
10—11 Venue map
Services
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4
5
6—9
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The Tunnel
269 11th Avenue
New York, NY 10011
DATES
Sunday 21st — Monday 23rd
February, 2016
HOURS
9am → 7pm
Last day: 9am → 6pm
MORE THAN A TRADE SHOW
week. It is an artistic platform created
for a strict selection of more than 1000
remarkable designers each season to
meet the most influential fashion ambassadors. This selection makes our show
what it is: a valuable source of truly
different, international creativity and
outstanding, high quality talent.
Tranoï, which means “between us” in
Italian, was founded in 1998 and is one of
the leading fashion trade show organisers
in France. Hosting designer trade shows
six times a year in Paris and New York
City — including Tranoï Homme & Preview,
and Tranoï Femme, as well as Tranoï New
York — our events attract more than
30,000 visitors from around the world.
However, Tranoï is more than a trade
show. It embodies artistic installations,
designer exhibitions, catwalk shows,
fashion parties and a variety of events
which enliven the city during its fashion
Welcome to Tranoï and enjoy the show!
The Tranoï team
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Download
the new
Tranoï app!
New U.S. advisory board led
by Simon Collins
Have the full designer list and
up-to-the-minute information
in your pocket.
This season, Tranoï announces
the formation of a U.S. Advisory
Board for this New York edition
that will be dedicated to further
expanding the show’s stateside
presence. The much respected
Simon Collins, former Dean of
Fashion at The New School's
Parsons School of Design, and
who most recently advised
WME- IMG on the highly
successful reinvention of New
York Fashion Week, has been
appointed by Armand Hadida,
Artistic Director of Tranoï, as
the U.S. Creative Advisor to lead
the Board.
By lending his expertise of the
U.S. fashion landscape, Collins
will work with Tranoï to identify
and connect emerging design
talent with key industry
decision makers. He is also
tasked with assembling a
well-rounded group of Advisory
Board members comprised of
industry executives to provide
strategic input and direction.
“Tranoï has always been an essential
way to find new and exciting designers.
I've spent years identifying emerging
talent, so it's a great opportunity to bring
the best of Paris and New York together
under one roof.”
Simon Collins, U.S. Creative Advisor
“Simon's support of emerging talent and
knowledge of the U.S. fashion landscape
reflects Tranoï’s standards of quality and
creative individuality, making him the
ideal partner for our New York edition.”
David Hadida, CEO of Tranoï.
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A selection of the new brands
presenting at Tranoï New York
BRANDON SUN
New York-based luxury fur outwear and ready-towear label, Brandon Sun will debut at Tranoï New
York with a collection that amplifies the signature
cool girl aesthetic in a display of slick hardware,
punk inspired studding, and insouciant furs.
Entitled “Mnemosyne”, the collection finds
inspiration amongst the post-punk influenced
subcultures of London during the 1970s. Iconic
rock bands, such as Siouxsie and the Banshees,
and their motivation are resoundingly parallel to
our own disaffected youth.
“Mnemosyne” rebels against normalcy – it is the
insistence of individuality and independence.
Brandon Sun captures this through a collage of
mink – shredded, printed, and deconstructed;
luxurious navy dyed Russian sable; ultra cozy
merino shearling and silky lamb fur. The uniquely
singular approach to fur by Brandon Sun is the
translation of intellectually avant-garde concepts
into tangible pieces for real life.
MARTONE CYCLING CO.
Fashion bike brand, Martone Cycling Co. debuts at
Tranoï New York with an exclusive preview of its
Spring/Summer 16 collection.
With the Summer Olympic Games in Rio edging
ever closer, Brazilian-born designer Lorenzo
Martone has created two new styles of the
signature MC2 bikes in colors inspired by his native
country.
Men’s bikes are sold without a basket (which can
be purchased separately), while women’s bikes
continue to boast the specially designed basket
built into each handle bar, making it easy to tote
everyday essentials up to 20 pounds.
These bikes feature the same technical
specifications such as an SRAM system that
automatically shifts gears as the rider cycles,
and of course, the red chain, that have become
signature to the company.
The new “Carioca” bike is the first multi-colored
bike to be offered by the company, a medley
of colors directly interpreting the iconic red,
yellow, green, blue and black Olympic rings. The
“Diana” bike is a sleek, monochromatic green bike,
reminiscent of the Brazilian rainforests and foliage.
In the same fashion as preceding seasons, the new
style is named “Diana” after a street Martone lived
on growing up in Sao Paolo. The new Brazil-inspired
bikes are available for both men and women.
Martone Cycling Co. will join the celebration in
Brazil by supplying the famed Fasano Hotel in
Ipanema with a special selection of bikes for
guests’ riding pleasure but a first look can be
exclusively discovered during Tranoï New York.
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KATIE GALLAGHER
Katie Gallagher is celebrated for her attention
to detail, superior craftsmanship, and creativity.
This Fall/Winter 2016 she debuts at Tranoï New
York with her second all-black collection entitled
“Veiled”, in which she combines bold leather
jackets and military inspired trousers with delicate
lace, cashmere, rompers and long slitted silk skirts.
Gallagher is inspired by black, the hue that has
no hue. Secretive, unknown, mysterious. Black,
the darkest color yet the color with no color at
all, represents both full absorption and complete
absence of light, evil and elegance, beginning and
end, a completed cycle.
BYRONESQUE
Tranoï proudly welcomes Byronesque with a
unique installation during the third edition of Tranoï
New York.
Byronesque, the leading authority in
contemporary- vintage fashion and subculture has
teamed up with Life in Perfect Disorder to create
a limited edition collection of premium vintage
T-shirts featuring a dream team of designers. This
collection is an anti-fast fashion homage to vintage
designers from 20 years ago or more who changed
the course of fashion for the better; from the
likes of the Antwerp Six, Yamamoto, Westwood to
Montana or Kawakubo to name a few.
Gallagher’s monochromatic collection relies
heavily on textures and subtle details, featuring
elements of gothic architecture, stained glass, and
Harry Clarke illustrations. Recalling her initial and
first allblack collection of Spring Summer 2010, Gallagher’s latest collection includes reworked pieces
from SS 2010, completing her line’s cycle.
The hard-to-find t-shirts have been carefully
sourced by one of Byronesque’s vintage specialist
partners, Patrick Matamoros of Chapel NYC.
The designs capture the iconic history of each
designer in more detail. A portion of sales will be
donated towards a fashion student’s graduate
show to encourage the next generation of
designers to be as imaginative as our fashion
heroes.
Stained glass-inspired lace textures and hairpieces
recall cathedral elements, graveyards, and old
Catholic rituals. Gallagher pairs twisted seams and
twill tape with velvet ribbons and zippers, defi ning
her Fall/Winter 2016 collection.
© Balarama Heller and Israel Veintidos
Attendees won’t be able to miss this presentation
right at the entrance of Tranoï New York and will
even have the chance to get captured in the
designer T-shirt of their choice.
GROUND ZERO
GROUND-ZERO is a creative fashion
brand founded by brothers Eri and
Philip Chu in 2008. The Hong Kongbased duo believes that a good
design house should be built on a
solid foundation, and ‘Ground-Zero’ is
the first step of their creative world.
Ground-Zero is a literal translation of
the designers' belief that everything
has to start from ZERO, where
possibilities are unlimited and
anything is possible. ZERO could be
anything. Their much-anticipated
Fall/Winter 2016 collection feels very
nineties with pops of color, popular
movie references, prints and sporty
touches mixed with a second hand
store vibe and deconstructed details.
Traditional embroidery references are
applied on sporty silhouettes, turning
this collection in the ultimate luxury
streetwear.
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The Tunnel
● New at Tranoï
● Returning
VENUE MAP AND DESIGNERS LIST
A.02.0
Tranoï
Café
Concierge
A08
Tranoï Tech Care
A02
A04
A10
Entrance
A11.1
Working Zone
Registration
Coat check
Tranoï
Club
A01
A16
A14
A12
A18
A20
A22
A24
A26
A28
A30
A32
A34
A36
A38
A40
A03
A05
A07
A09
A11.2
A13.1
A11
A17.1
A15.1
A13
A19.1
A17
A15
A25.1
A20.1
A19
A21
A27.1
A23
A25
Porchlight
restaurant
A22
A24
A26
A28
A17.1
15.1
A32
A19.1
A17
A15
A30
A19
A34
A36
A20.1
A21
A38
A40
A25.1
A42
A27.1
A25
A23
A44
A27.2
A27
A46
A48
Kusmi Tea
A50
A31.1
A29
ialci (legal advice)
A52
A54.1
Working Zone
A31
A35
A58
A37
A60
A62
A60.1
A37.1
A35.1
A33
A56
A66
A45.1
A41.1
A39
A64
A41
A45
A68
A70
A66.1
Tranoï
Café
A47.1
A47
A49
A51
A53
ALBEROTANZA
A27
FILIP + INNA
A62
LEONARD WONG
A19
ROBERT FRIEDMAN
A34
ALBERTO FASCIANI
A68
FREE LANCE - JEAN BAPTISTE RAUTUREAU
A41.1
LINDSEY NICOLE
A66
ROBERTO DEL CARLO
A13.1
ALP011 PI CASHMERE
A48
FURLAND - ANGELSSHARE
A35
MAHA BARSOM
A42
SALVATORE SANTORO
A15
ALTO ITALIANO SHOWROOM
SILENCE PEOPLE ITALIA, SONIA SPECIALE, MARILLA WAY
A47
FURRY
A27
MARTONE CYCLING CO.
A20.1
SARTORI GOLD
A60.1
AMPERSAND HEART NEW YORK
A44
GREEDILOUS
A26
MIA BAG
A47.1
SHAFT JEANS
A32
ANETT RÖSTEL - BERLIN
A17
GROUND ZERO
A30
MILO’
A20
SHANNON KOSZYK
A27.2
ARVID YUKI SHY
A37.1
HARBISON
A52
MINITZ
A46
SOMLESDUES
A60
ASKA COLLECTION
A35.1
HATS BY WOLFRAM KOPKA
A01
MINXX
A45
SOPHIE HABSBURG
A6
AVANT TOI
A10
HOUSE OF LAFAYETTE
A4
N.D.C. MADE BY HAND
A66.1
UMIT UNAL
A14
BAGUTTA
A38
IURI SHUBLADZE
A51
NO HATS BY KOPKA
A15.1
VSP
A9
BALOSSA
A70
JAGA DUUYA
A18
NOVE
A22
VENTCOUVERT
A40
BAZAR DELUXE
A29
JEAN-MICHEL CAZABAT
A19.1
NUMERO 10
A17.1
VIC NAVIN
A27.1
BRANDON SUN
A50
JESSIE LIU
A23
OFÉE
A5
VLAS BLOMME
A13
BYRONESQUE
A02.0
JOANNA LAURA CONSTANTINE
A25.1
OFFICINE CREATIVE
A3
VOILE BLANCHE
A45.1
CABAN ROMANTIC
A21
JONATHAN CUKIERMAN
A31
ORACLE GIFTS
A56
YBYYASMINE
A58
CATHERINE OSTI
A11.1
JORGE MORALES
A2
PANARA
A53
YUNOTME
A15.1
CHELSEA FLOWER
A41
JULIA JANUS
A16
PANIZZA
A11.2
ZEUS+DIONE
A25
CUTULICULT
A7
KATIE GALLAGHER
A12
PARLOR
A39
DRIFTER
A11
LEATHER CROWN
A8
PREVENTI
A49
ELENA IACHI
A54.1
LEBOR GABALA
A24
PRINTED ARTWORKS
A36
EUROPEAN CULTURE
A33
LENORA SCARPE DI LUSSO
A64
RE;CODE
A28
10
A42
A06
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Services
TRANOÏ SHUTTLES
Free shuttles between The Tunnel,
Pier 94 and Javits Center.
Pick up in front The Tunnel
entrance.
APERITIVO
Sunday and Monday at 5pm.
Free champagne and
refreshments.
UBER
Download Uber app and use
TRANOINYC and UberPool
TRANOINYCPOOL for special
discounts on a Uber ride.
New Uber users can enjoy a free
ride (up to $20) to or from Tranoï
New York.
TRANOÏ CAFÉ
Complimentary refreshments
all day long.
TRANOÏ TECH CARE
A dedicated team available for all
your technology concerns.
Cité de la Mode
et du Design
34 quai d’Austerlitz
75013 Paris
Carrousel
du Louvre
99 rue de Rivoli
75001 Paris
PORCHLIGHT RESTAURANT
→ Each day from 12 to 3pm.
A restaurant and bar with
a southern accent. For the first
time a special Tranoï lunch menu
featuring both grab & go and
dine-in options.
Highly recommended by Zagat.
TRANOÏ CLUB
Lounge dedicated to assist Tranoï
Club members and press with
more information about designers
and show.
PAWEL
Our concierge team can suggest
a restaurant, provide you a cab,
clean a garment or do a bit of
shopping for you. Just ask!
KUSMI TEA
Free tasting all day.
→ Booth A29.1
IALCI
The right tool to answer your
legal questions & issues. Legal
consulting specialized in fashion
business.
→ Booth A54
WIFI
Please feel free to use our
complimentary wireless internet.
Login: TRANOI
Password: TRANOINYC
(case sensitive)
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Palais de
la Bourse
28 place de la Bourse
75002 Paris
TRANOÏ OFFICE
29 bis rue des Francs Bourgeois
75004 Paris - France
T. + 33 1 53 01 84 90
www.tranoi.com
SALES EXECUTIVE
[email protected]
BUYERS
[email protected]
COMMUNICATIONS
[email protected]
PRESS
[email protected]
Cité de la Mode
et du Design
34 quai d’Austerlitz
75013 Paris
Graphic Design — Victor Mantel
TRANOÏ WOULD LIKE TO THANK
14
Palais de
la Bourse
28 place de la Bourse
75002 Paris