Our presentation

Why
?
To put it shortly…
We understand Your Business
We work for Your Results
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Our cups of tea
PR
SMM
Events
Consulting
Advertising
Analytics
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PR Partner in one slide
Since 2006 we have been developing and successfully carrying out
communication strategies for Russian and international companies, brands and
executives — of any scale and complexity, online and offline
We work with both your external and internal audiences (clients, partners,
employees, journalists, bloggers)
We use international PR standards as an active member of the following
professional organizations:
34 PR consultants
Over 3000 media
contacts in 6 countries
Inspiring results
Top-30 in Russia, according to The National rating
of communication companies (NR2C, 2015 г.)
Top-20 SMM agencies in Russia, according to the
rating of TAGLINE (2015 г.)
Part of the LEWIS+ network that consists of the LEWIS international
agency and independent PR agencies around the globe
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Departments of PR Partner
IT & Telecom
FMCG & Fashion
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Finance & Real Estate
Among our departments’ projects:
IT & Telecom
FMCG & Fashion
Press events
Media trainings
Press kits,
corporate issues
SMM
Advertising,
media planning
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Finance &
Real Estate
Retainers
Our clients entrust us with long-term communications on their behalf
Are with us for
over 3 years
Actively
recommend us
Choose to work on a
retainer basis
Retainer contract with PR Partner means:
Deep understanding of your business by PR Partner team
Daily communication with leading journalists
Initialization of newsbreaks
Copyrighting and translating
Regular coverage in target media
Increase of brand awareness
Our retainer cases are available on request at [email protected]
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Following your business
We work with more than 3000 journalists in 6 countries
Kazakhstan
Russia
All regions
Ukraine
Armenia
Belorus
Azerbaijan
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Our franchisees
Regional partners: qualitative service from local experts
Since November 2013 we offer PR
Partner’s franchise — the world’s
first franchise in the field of PR
services.
Now we can represent your interests
in Russian regions based on the
experience and knowledge of our
local experts.
Franchise office of PR Partner is already opened in Krasnodar.
For launching projects in Southern Federal district please contact Anna
Gubenko:
[email protected]
+7 (861) 201-84-00
+7 (918) 437-97-51
Read more about our franchise:
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www.prpartner.ru/agency/franchise.html
Principles of PR Partner
Speed
Working fast, quickly answering all e-mails, always staying in touch
Providing alternatives
Proposing multiple solutions to achieve your goals
Absolute transparency
Running legally: not dealing with bribing, paying all taxes
Always forward
Constantly growing and helping to advance your business
Understanding your business
Submerging into your business specifics
International level
Working accordingly to international communications standards
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Clients recommend PR Partner
“We were searching for a non-gigantic agency
with experience in the field of IT, with which we
would be able to comfortably interact.
PR Partner suited all our needs!”
“Thanks to the actions of PR Partner’s team
and its expert advice on our information
policy we became known and later acquired
some very large companies as our clients”
Maxim Mihaelev, Marketing and sales
director of CUSTIS, 2010-2014
Alexei Zhukov, Marketing director
of Beta Production, 2011-2013
“We are a bank with a completely new
approach to retail service on the financial
market, that’s why all PR events have to be
unique! PR Partner managed to fulfill this need
by 100%. Professional, very friendly, ready to
solve a problem of any complexity in minimal
given time”
“Already during the pitch PR Partner
understood us fully and prepared a detailed
PR plan that covered all our wishes, including
the budget. Massive promotion, press
releases, the press kit, the blog — all that and
much more was done by the agency of a very
high level”
Ekaterina Livenskaya, PR director
of Leto Bank (VTB Group), 2013-2014
Xavier Baffalui, Marketing manager
of Chupa Chups, 2006-2014
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Journalists recommend PR Partner
“I responsively state that I trust the agency. All
commitments are completed fully and quickly”
“PR Partner’s media training went very
smoothly. At one table three journalists, two
PR specialists, head of the Advertising
department and CEO of the company sat. We
worked as one team”
Natalia Kobzeva,
Journalist, news reporter of RBK-TV
Iolanta Kachaeva
Reporter of Moscow News
“From our readers we receive a lot of positive
feedback on the articles written by the agency
and words of gratitude to the speakers of the
agency’s clients who show a clear and
professional way to solve complicated
situations”
“When professional relations are built on
sincerity, they always receive the same
response. Real partnership, and that is what the
agency’s name is all about, benefits both sides”
Anastasia Pravdiana,
Main editor of Konsultant
Konstantin Starcev,
Chief editor of WATCH magazine
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We are loved (and we measured it!)
During the survey conducted in
2013 we achieved an NPS
score equal to
58%
It is the same score as Apple Stores got in 2007
Google.com in 2013 achieved 53%
The average world NPS score is 15%
How to count the NPS
We’ve asked our Clients:
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Our team’s leaders
Inna Alexeeva,
Managing director of the agency
15 years in PR
Daria Odintsova,
Business development director
5 years in PR, 4 years in journalism
Business trainer, co-author of the book “High-flight PR:
how to make a star of the top-manager” (2008).
Darya is responsible for potential clients’ interaction
and preparation of business proposals.
Part of the top-10 PR persons in real estate, according
to the Dometra rating. Received the first place among
the PR agencies directors in the national rating of
“Profile” magazine in 2012. Became one of the top-10
most influential young business women in Russia,
according to The Moscow Times rating in 2012.
She has great experience in organization of PR
campaigns (both on the federal and regional levels)
and establishing connections with industry-specific,
business and lifestyle media and bloggers.
Graduated from Novosibirsk State University, received
two MAs: in journalism and in philosophy.
Speaks fluent English and German. Studied politics,
PR, journalism in Germany, Italy and Netherlands.
At PR Partner was responsible for PR promotion of
companies from various sectors: fashion, beauty,
retail, aviation. Prior to her work in PR Partner Daria
has worked in the internal communications
department in a large international company and as
a journalist in printed media.
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Our team’s leaders
Darya Afanasyeva
Head of the FMCG & Fashion practice
Elena Fuks,
Head of the IT & Telecom department
Has a great experience in FCMG and establishing
connections with various media, especially with lifestyle,
women, culinary and business.
From her start in PR Partner Elena has been responsible of the
PR support of many leading IT companies. She has great
experience in PR promotion of IT companies, understands the
specifics of the IT market and its segments, possesses a high
level knowledge and skill of various PR instruments.
Graduated from the philological faculty of PFUR (Peoples’
Friendship university of Russia). At PR Partner received
experience in working with such companies as GmbH,
GOSH, Sanitelle, Paclan, Hansa and other companies of
the FCMG, Fashion and Beauty segments.
Experienced in organizing press-events and advertisement
campaigns, knows how to achieve business goals via
means of PR.
Responsible for the development of the IT department of PR
Partner. Has great work experience with journalists of leading
business, IT and industry-specific media.
Prior to her work in PR Partner Elena has worked as a journalist
in the Russian media. Graduated with honors from the Journalism
faculty of MSU
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Portfolio
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Date: December 15, 2014
Place: Moscow Oblast Government
Client’s request:
To organize an information support of the
“Investment appeal if Russia today: why
international companies choose the industrial
cluster ‘Stupino Kvadrat’”.
Our solution:
A press conference with the Governor of
Moscow Oblast Andrey Vorob’ev and Deputy
Chairman of the Moscow Oblast Government
Denis Butsaev was organized.
The event was attended by 33 journalists,
among whom were representatives of “Russia
24”, MIA “Russia today”, ITAR-TASS, Interfax,
RBK, Financial Times, Russia Beyond the
Headlines and others.
Over 350 publications in Russian and foreign
media as a result.
Date: December 11, 2014
Place: Moscow, Moscow Planetarium
Client’s request:
To present the new flagship smartphone
ZTE Star 1 to the Russian media
Our solution:
All of the planetarium’s resources were
used: a presentation on the planetarium’s
dome, excursions around the museum, a
film about the stars on the screen on the
dome, presents with space food and others.
73 journalists from IT, business and glossy
media attended the event.
Over 80 publications as result.
Date: November 16, 2014
Place: Moscow, Premium-class mall
“Crocus City Mall”
Client’s request:
To organize an information support of the Fashion Day
2014 press-event.
Our solution:
We ensured coverage in such media as
metronews.ru, modmod.ru, modanews.ru,
geometria.ru and others.
We acquainted journalists with the exclusive
collections of international brands (Jimmy Choo,
Kilian, Vertu, U-BOAT), invited them to master
classes and lections of popular fashion and beauty
experts an to the launch of the charity event.
We organized a series of interviews with the U-BOAT
brand’s creator, as well as with the Russian show
business celebrities.
38 publications as a result, including those in OK,
Grazia, buro247.ru, wday.ru and others.
Date: October 30, 2014 г.
Place: Moscow, café «Vatrushka»
Client’s request:
To Provide PR-support of the new mobile security
solutions Check Point Security Capsule, to present
the results of the mobile security research.
Our solution:
Organization of a press breakfast with 17 key IT
and Security journalists.
Presentation of the new product with following
discussion.
Great interest from the media.
Nice informal atmosphere.
Over 60 publications, including those in business,
public and specialized IT media, were made as a
results of the PR-campaign.
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Date: October 13 – 15, 2014 г.
Place: Barcelona, Spain
Client’s request:
To organize a press tour to the global event VMworld
Europe 2014 with journalists from leading Russian and
CIS media; to provide media coverage of VMware news.
Our solution:
5 journalists from "Rossiyskaya Gazeta», «Forbes
Ukraine", "Kommersant", “Siliconrus.com" portal
"Your Business“ attended the event.
5 interviews with top managers of VMware and a
round table with Russian speakers were organized
Live twits of the event, blogging to blog Vmware.
As the result of VMworld Europe there were over 30
publications, including the leading business media
("The Secret of Companies", "Rossiyskaya Gazeta",
"Zuckerberg call", etc.).
Date: July-November 2014
Place: Moscow shopping malls (“RIO”,
“Raikin Plaza”, “Vesna”)
Client’s request:
To organize activities with target audience (girls, 4-9
years old) throughout the mass events.
Our solution:
Parties for children were organized:
At shopping malls of Moscow (“RIO”, “Raikin Plaza”,
“Vesna”),
During the festival “The colors of life” (organizer — Liza
magazine),
During the Italian Week Festival.
Result: over1500 participants, over 50 publications
(“Liza”, 7ya.ru, Yes.ru, Eva.ru, Burda.ru and others).
Date: July 26, 2014
Place: Sokolniki Park
Client’s request:
To ensure the integration of the company into the
“Kraski Zhizni” event organized by the popular
weekly magazine “Liza” in the Sokolniki park.
Our solution:
Four zones were organized, each zone incliding
various activities for the event’s guests: tai
massage, face painting, lottery with souveniers,
photo sessions with photo stand ins.
A lottery draw for a certificate for a trip to Paris
was organized in the main scene of the park
during the concert featuring Russian music stars.
Four publications as a result (two-page spread,
1/3 and 1/2 pages) in different issues of “Liza”
magazine.
Date: July 14, 2014
Place: Furniture factory Maria, Saratov
Client’s request:
To organize PR-support of the creation of the
new “Teatro by G.D.” kitchen, made by
furniture factory Marya with the actor Gérard
Depardieu.
Our solution:
Organization of a press-tour to the furniture
factory and press-conference with CEO of
Maria and Gerard Depardieu.
Initiation of commentaries, interviews with
CEO of Maria.
Result: over 50 publications, interviews
and comments as a result (the-village,
Forbes Life, Job.ru, Bfm.ru, Kp.ru, Aif.ru,
BreadSalt, Transaero, Elle Decoration,
Ideas of your house, etc.).
Date: July 9-12, 2014
Location: Yekaterinburg, Yekaterinburg-expo
Client’s request:
To organize the press center of the largest industrial
exhibition in Russia INNOPROM-2014
Our solution:
Press tour of 15 federal media was organized
Informational sponsorship of the exhibition was made
(with Rossiyskaya Gazeta, ITAR-TASS, Izvestiya,
Interfax, Expert)
Over 300 regional and federal media were accredited
Daily schedules of 5 days press program were made
Participation of media representatives in over 100
press events during INNOPROM was organized
More than 11 000 publications for all period of work
50 000 US dollars is the total budget
AVE is 15 000 000 US dollars
ROI is 30 000%
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RuPoR
Date: June 23, 2014
Location: Moscow, TSUM
Client’s request:
To inform media about the opening of the cult
Italian watch brand U-BOAT in the shopping
centre TSUM and to show a new collection to
the journalists.
Our solution:
Journalists from GQ, Interview, Watch,
Grazia, Tatler, 7days.ru, “Moi chasi” and
other media participated.
Over 50 publications as a result.
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Date: June 20, 2014
Place: Moscow, Mod Design center of modern
design and innovation
Client’s request:
To inform journalists about a new flagship model of
Nubia elite smartphone product chain by the Chinese
company ZTE
Our solution:
Company’s speakers introduced the new Nubia
model of the premium class product chain to media
The Russian designer Masha Tsigal and the stylist
Vlad Lisovets were the guests of the evening
The press conference was visited by over 50
journalists from business, IT and glossy media.
Among those were Kommersant TV, Izvestiya,
Playboy, National Geographic, Tom's Hardware
Guide, Computer Bild and others
9 interviews organized with the speakers
Over 100 publications as a result
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Date: June 19, 2014
Location: Moscow, Theatrical Center on Strastnoy
Client’s request:
To invite journalists to Samsung cinema award
ceremony organized at the auteur cinema
festival “Art of House”
Our solution:
The event was visited by 57 media
representatives (Forbes, GQ, OK!,
Woman.ru, Lady.mail.ru, Conde Nast
Traveller, Harper’s Bazaar, Robb Report and
others)
Over 50 publications published
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Date: June 4-5, 2014
Location: Moscow, Vegas CROCUS CITY mall
Client’s request:
To organize coverage of the opening of the new
Vegas CROCUS CITY mall (the press conference
and the evening event).
Our solution:
Interviews were organized in Expert, “Dorogoe
Udovolstvie”, etc.
Connections were established between
journalists and celebrities: Filipp Kirkorov,
Nikolai Baskov, Julia Kovalchuk, etc.
61 media were present at the event: Forbes.ru,
“Kommersant. Dengi”, “Vedomosti.
Nedvizhomost”, RBK Daily, “Expert”, Afisha.ru,
Geometria.ru, “7 Dnei”, Tatler, Eva.ru, TVC,
RU TV and others.
Over 90 publications as a result. 29
Date: June 3, 2014
Location: Moscow, Marriott Moscow Royal Aurora
Client’s request:
To tell journalists about the launch of a subsidiary
company of Yanmar in Russia
Our solution:
Press-conference was organized
25 journalists participated, including
representatives from business, construction, IT,
banking, industrial and oil/gas media
(“Ekonomika i zhizn”, “Novie Izvestiya”,
“Bankovskie Tehnologii”, “Metalosnabzhenie i
sbit”, ITResearch, “Neft i gaz Evrazia” and
others)
A contest with prizes was organized (the prizes
were baskets filled with traditional Japanese
groceries)
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Date: May 28, 2014
Location: Moscow, Vnukovo
International Airport
Client’s request:
To inform media about the opening of the first outof-Turkey CIP lounge (the business lounge for
passengers) of Turkish Airlines
Our solution:
A tour around the CIP Lounge was organized
for journalists
Press-conference was organized
4 interviews were organized
Among the media representatives were Vokrug
Sveta, Russia Today, Interfax, RBC.ru,
Discovery, JOY, Aviaport.ru and others
Over 40 publications as a result
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Date: May 22, 2015
Location: Moscow, Ararat Park Hyatt Hotel
The idea:
For the forth time to organize the annual
conference for PR people specializing in IT
and Telecom — “PR in IT”
Our solution:
12 Russian speakers, including
representatives of the Russian top IT
companies (Yandex, Yota, MEDESK, New
Cloud Technologies) and business media
(“Izvestiya”, “RIA Novosti”, Cosmopolitan,
Firrma.ru)
Satisfaction level of the event was equal to
85% (results of the post-event survey)
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Date: May 26, 2014
Location: Moscow, Ararat Park Hyatt Hotel
The idea:
For the third time to organize the biggest annual
conference for PR people specializing in IT and
telecom — “PR in IT”
Our solution:
11 Russian and foreign speakers, including
representatives of the Russian top IT and
business media (“Vedomosti”, “Mir PK”) and
Andres Wittermann, vice president of
LEWIS PR
77 attendants from successful local IT
companies took part in the event
Satisfaction level of the event was equal to
89% (results of the post-event survey)
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Date: May 22, 2014
Location: Moscow, World Trade Center
Client’s request:
To organize PR support for the key VMware event
in Russia — VMware vForum 2014
Our solution:
11 media sponsors were invited
2 press releases were written
2 interviews with the top managers of Vmware
were made
The press event was attended by 14 journalists
from key Russian IT and business media, such
as Russian Newspaper, BFM.ru, CRN, IT
Manager, LAN and others
Live Twitter conference was organized
The event was covered in more than 30
articles
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Date: April 14, 2014
Location: Moscow, Bolshoi Theatre
Client’s request:
To present a new line of Samsung TVs to the
Russian market
To organize the presentation for journalists and
partners
Our solution:
The event was extremely successful.
PR Partner gathered 98 journalists —
representatives of glossy magazines (Robb
Report, GQ, Harper's Bazaar, The Hollywood
Reporter, Men's Health.ru), IT
(Zoom.Cnews.ru, 3DNews.ru, ComputerBild),
business media (Forbes, Interfax, and others),
and four TV Channels (Russia 24, Dozhd’,
Uspekh TV, KP TV)
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Date: April 2014
Location: Moscow, CROC office
Client’s request
To organize PR support of the opening of the 3D
solutions CROC center and to get coverage in IT
and business media
Реализация:
A press conference and a tour were organized
Press releases were written and sent to media
The press event was visited by 9 journalists
from key IT and business media, including
Connect, Computerword, 3DNews, Global CIO
and others
Publications were organized in “Rossiyskaya
gazeta”, on “Kommersant FM” radio station
and on “Komsomolskaya Pravda” TV station
30 publications were released as result
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Date: March 2014
Location: Moscow, “Maria” kitchen studio
Client’s request:
To organize a culinary master class on the
AGA and Falcon ranges for journalists of
interior design and culinary media, as well
as for the interior designers
Our solution:
AGA and Falcon English ranges were
presented to the public
A culinary master class was organized
with AGA RangeMaster chef
36 people attended the event
Articles were published in magazines
Jamie Magazine , Saveurs, “Krasivie
Kvartiri”, “100% KUHNI i VANNIE” and
on 7ya.ru, woman.ru, passion.ru and
others
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Date: February 9, 2014
Location: “Yakimanka” Children’s Gallery
Client’s request:
To organize and attain media coverage of the
presentation of the collaborate project by Winx and
Kira Plastinina (famous Russian designer)
Our solution:
The presentation was visited by journalists from
such print and online media as Liza, Liza GIRL,
OK, Otdokhni, Dasha, Eva.ru, Intermoda.ru,
Fashion Kaleidoscope and many others
The event’s guests included actress Lubov
Tolkalina with daughters, writer Julia Basova, DJ
Alexandra Fedorova, fashion-blogger Vlasta
Guryeva, and Kira Plastinina
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Date: October 10, 2013
Location: Moscow, “Turandot” restauraunt
Client’s request:
To celebrate the 15th anniversary together with
journalists and to highlight the results of the company’s
work in Russia and around the world
Our solution:
24 journalists from key IT and business media
attended the press meeting, including Kommersant,
RBC Magazine, Digit.ru, Computerworld, CRN and
others
Informal atmosphere
Media representatives were very much satisfied with
the Moscow’s leading sommelier and the degustation
of unique wines and birthday cake
15 publications as a result
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Date: September 17, 2013
Location: Moscow,
CROC office
Client’s request:
To prepare PR support of the opening ceremony of
HP Solution Center in CROC — first HP products
solutions center based in Russia
Our solution:
Various media took part in the press-meeting:
Computerworld Russia, TASS-Telecom, Bank
Technologies, Information Security,
InformCourier-Svyas, IT News and others
Journalists received information from key experts
of CROC and HP about the new data center and
its uniqueness, tested one of HP solutions — IT
Financial Management
40
Date: June 10, 2013
Location: Moscow, L’Oréal office
Client’s request:
To tell media about the new Orange Open
Videopresence service as a new instrument of
communication for the central and regional
L'Oréal offices in Russia
Our solution:
A successful presentation via Open
Videopresence cloud computing technology
15 journalists from key IT media, including
Computerworld Russia, PC Week/RE,
Connect, TASS-Telecom, BYTE, IT News
participated in the event
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Date: June 1-2, 2013
Location: Belaya Dacha Outlet Village, Kva-Kva Park
Client’s request:
To organize and attain media coverage of the
cross-marketing activities dedicated to the Child
Protection Day
Our solution:
Two events were organized
Kva-Kva Park
Outlet Village
Festive weekend
Make-up and hair
Surprises and presents
done in style of
Contests
Winx fairies
In addition to that:
Announcing press release and post-release
were sent to the media
Winx logo integrated into all the press materials
of the events, into the booklet, press-wall and
other materials
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20 publications as a result
Date: August 2013 — December 2013
Location: Moscow
Client’s request:
To organize contests in mass media for
promotion of the Hansa brand and to create
interest among consumers.
Our solution:
Research mass media and discuss the
possibilities of contests;
Discuss the Hansa prizes;
Prepare the task: questions about the Hansa
brand;
Result: contests in print and online media:
Interv'ju, Dobrye sovety, Passion.ru.
43
Date: October 7-9, 2013
Location: Mainz, Germany
Client’s request:
To organize a press tour to Germany for media
representatives to attend the presentation of the
new designer cooktops made by Hansa
company and its partner, Schott AG
Our solution:
10 journalists were invited
The possibility of publications about the
Hansa press tour was discussed with the
media representatives
Press tour program was developed
Press kit was prepared
Over 20 publications were issued
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Date: May 29, 2013
Location: Kaliningrad, Bank Europeisky office
Client’s request:
To prepare the bank’s speakers for effective
communication with the media
Our solution:
A media training was carried out for the speakers of the
bank, among the key topics that were discussed are:
The Russian media market
Journalists’ needs and expectations
Complexities of communication with journalists
Body language
Emotions control
Skills taught:
Effective self-presentation
Usage of real cases of the Bank in general
conversation that highlight the Bank’s positioning
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Trainer: Inna Alexeeva,
Managing director of PR
Partner
Date: April 17, 2013
Location: Moscow, demonstration hall in GUM
Client’s request:
To cover the presentation of designer-made
cases (bags) from Katya Dobriakova for
Ultrabook™ — the new stylish device made by
Intel.
Our solution:
Popular fashion bloggers were participated in
the event: Darya Kunilovskaya, Anna Russka,
Maxim Luchin, Anna Belobeleckaya and
others.
Media representatives attended the event
(mostly from IT and Fashion Media):
Cosmopolitan, Star Hit, Shopping,Time Out,
Comnews, Cosmo.ru and others
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Date: From March 2013 to present time
Location: Moscow
Client’s request:
To develop the PR strategy for the bank, as well as the
PR plan. To broaden the circle of loyal journalists.
Including leading Media, to broaden the bank’s PR
activity (to include contests, special projects. Selfconducted events, etc.)
Our solution:
PR strategy and PR plan developed
Connections established with the leading sociopolitical and specialized media: Forbes, Izvestiya,
Kommersant, Kommersant Dom, Gazeta.ru, Expert,
Kompaniya, Banki.ru, Bankir.ru, etc.
PR support rendered for all of the bank’s PR
projects (contests, special projects and events ideas
proposed)
47
Date: 2012 — 2013
Location: Moscow, “Oktyabrsky” township
Client’s request:
To provide promotion and popularization of the brand,
the company’s services and products through TV, to
position the Client as a production company and a
reliable partner
Our solution:
TV shooting of the company’s top management and
the production on TV channels RBK TV, Expert TV,
Uspeh TV, PRO Business and VKT.
Igor Chepenko, member of the Board of Directors
and Vladislav Arsenuk, CEO, were the speakers of
Brok-Invest-Service
In the plot several topics were highlighted: pipe
production, production of decorative metal products,
business diversification, effective management and
the company’s development strategy
48
Date: 2011 — 2013
Location: Moscow
Client’s request:
To provide a stable highlight of the bank’s
activities in media, to provide copywriting for
bank’s informational materials and to form closer
relationships with journalists
Our solution:
The media database was renewed and filled
with real working journalists contacts
Relationships established with leading sociopolitical and specialized media: RBK daily,
Banki.ru, Bankir.ru, Myfins.ru, Autonavigator.ru,
Avto-credit.com, Autosphere.ru, Autostat.ru, etc.
Copywriting of PR and informational materials of
the bank was provided
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Date: November 2011 — April 2013
Location: Moscow
Client’s request:
Initiate discussions with mentions
of the brand on popular forums
and in communities dedicated to
new
cosmetics,
perfumes,
presents, etc.
Our solution:
Many positive text and video
reviews and comments
initiated among YouTube
video bloggers and on various
internet community forums
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Date: October 9, 2012
Location: Moscow, “Kiparis”
restaurant
Client’s request:
To organize an unforgettable press-conference for
opening the first Leto Bank filial and create a warm
feel to the attendants throughout the whole event
Our solution:
Cozy surroundings, fruits and flowers and live
jazz that created a summery ambience
Presents for journalists were prepared
25 key journalists attended
Over 200 publications in various media as a
result
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Date: March 1, 2012
Location: Moscow, “Swissotel Krasnye Holmy” Hotel
Client’s request:
To introduce the new taxi mobile
application to the Russian market
To organize a press-conference on the
topic not only for journalists, but also
for company’s partners
Our solution:
Birthday-styled event:
Flowers and air balloons
Branded taxi cars
Birthday cake
Representatives of over 50 IT,
business and lifestyle media, bloggers
Over 100 guests
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Date: March — November 2012
Location: Moscow
Client’s request:
Within the contract:
Create excusive content interesting to a wide
audience to promote the Skolkovo community
Attract both experts’ and general website visitors’
attention to the community
Our solution:
A range of interviews with start-ups carried out
Reviews on general trends of Skolkovo’s lines of
research activities
Unique popular science content created
Data presented as self-designed infographics
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Date: April 2012
Location: Moscow
Client’s request:
To present the new Spring-Summer 2012
collection of ISOTONER to the journalists.
Our solution:
Presentation of the new collection was held
as a master class for decoration of the
brand’s products (summer footwear)
15 editors from the key media attended: Liza,
InStyle, Time Out, Shape mama, JOY, Planet
Women, L’etual’ and others
Over 30 publications issued
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Date: May — December 2011
Location: Moscow
Client’s request:
To organize sampling of the products in the
target media to promote new products and
brands and increase the interest for the
brands among the readers
Our solution:
Target media list made
Free product sampling organized
Samplings were supported by PR
materials and advertorials, and direct
adverts
Samples were added to Saveurs,
OOPS!, Elle Girl and Mamas&Papas
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Date: 28 May 2011
Location: Krasnogorsk
Etalon - Invest
Client’s request:
To invite journalists to the grand opening of the
Cosmonaut Boulevard in Krasnogorsk, provide photo
materials and post-releases for further use and organize
the publication of a leaflet.
Our solution:
The event was attented by the representatives of:
Stroitel, Nedvizhimost I Ceny, Stroitelynaya Gazeta,
Novaya Gazeta, Moy Rayon, AiF, Ekonomicheskaya
Gazeta, INFOX, Fivedays.ru, CityCelebrity, the
Krasnogorsk district TV, radio and gazette.
The journalist were invited to a celebratory concert at
the Podmoskovye House of Culture
A great number of journalists attended the event.
Thirty-two media pieces were published about the
event.
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Date: October 20, 2010
Location: Moscow, Congress-center CMT
Client’s request:
To organize a press conference at Russian Fashion
week where SAP CIS acted as sponsor
Our solution:
The event was attended by 28 journalists from
target IT, glossy and retail media
Six interviews as result, as well as over 50
publications and two TV airs
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Date: May 19, 2010
Location: Moscow,
Swissotel Krasnye Holmy
Client’s request:
To announce a new book “Great People
Decisions” by Claudio Fernández-Aráoz,
Egon Zender top manager
Our solution:
Book presentation organised for the key
journalists that write on HR,
employment and management
Interviews published in Vedomosti, Firm
Secret, Forbes, as well as reviews
received in Russian Reporter, Izvestiya,
Own Business, banki.ru and others
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Date: September, 2009
Location: London, The Great Britain
Client’s request:
To organize a press-tour to London for the
journalists of two key media to introduce the new
antivirus products Norton 2010 to them
Our solution:
Representatives from Hacker and Hard’n’Soft
went to the press-tour
A special training for the journalists was
organized before the press-tour (presentation
of Symantec and other Norton Products)
Two publications were made as a result
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Date: June 13, 2007
Location: Moscow region, “Kiselevo” cottage
village, Istra river
Client’s request:
To show the journalists the cottage village and present
the heads of the invest/construction company as experts
of the real estate market
Our solution:
Press tour organized as a picnic for journalists
Speakers told of the out-of-city architecture, sales
organization and infrastructure
Cocktails under open sky
Live music
A tour around the village and informal communication
with the speakers
Such media present as “Vedomosti”, “RBK”, “Mir i
dom. “Elitnaya nedvizhimost” magazine, “Stoliza” TV
channel, etc.
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Date: 2006
Location: Moscow
The No. 1 Mortgage Bank
Client’s request:
To strengthen customer loyalty even after the
potential Client has become a real Client (that is,
when the Client has taken out a loan) and to
communicate positive information about the bank
through word-of-mouth marketing
Our solution:
Our agency developed and realized the idea of
a discount programme for the Bank’s clients
(by using a card the Client got 5 do 20 %
discount from the Bank’s partner companies).
Thirty companies participated in this
programme by offering discounts for materials
used in reconstruction and decoration, as well
as for services related to furniture, insurance,
security and the like.
62
We understand Your Business
We work for Your Results
We are PR Partner
63
Contact us and get the detailed
presentation of our agency!
Meet us in person or via Skype and we tell what exactly we can do to
achieve your goals
We come prepared with cases and examples that suit your business
We develop solutions for your needs and make a detailed offer
[email protected]
www.prpartner.ru
+7 (495) 632-72-74
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109004, Russia