2012 snowsports analysis - Ski Club of Great Britain

2012
SNOWSPORTS ANALYSIS
skiclub.co.uk | [email protected]
SNOWSPORT
ENGLAND
WELCOME TO THE 2012
SNOWSPORTS ANALYSIS
COMPILED BY THE SKI CLUB OF GREAT BRITAIN,
FEATURING DATA AND INFORMATION FROM
SNOWSPORT ENGLAND.
THE SNOWSPORTS ANALYSIS PROFILE
OTHER DATA SOURCES USED
• Snowsport England Domestic Snowsport Report 2011
• Scottish skier days 2011-12, from individual Scottish resorts
• Crystal Ski Industry Report 2012
• Eurostar ski train passenger figures 2011-12
• Sport England – Trends in your sport Jan 2011, Active
People survey (APS) 2011/12 and Snowsport England Facility
Survey July/August 2012
• SPIKE’s SkiBase Survey 2012. The survey was distributed to
UK skiers between October 2011 and January 2012.
Data was collected from 18,000 people
• Independent and unbiased
• Shows comparative data from the last five seasons
• Uses data from both large and smaller independent
tour operators
• Is ideal for market planning and industry comment
• Published by the independent, not-for-profit
organisation, The Ski Club of Great Britain
• Includes figures and information from
Snowsport England
• Charts using Ski Club research are marked
‘Ski Club data’. Charts using Snowsport
England’s research are marked
‘Snowsport England data’
THE SNOWSPORTS
MARKET
OVERVIEW
• The overall snowsports travel market
suffered again during the 11/12 season,
making it the fourth year in a row that we
have seen decline. However, this is the
smallest percentage drop in the last
seven seasons.
• The rate of decline has slowed significantly.
For the 09/10 season the decline was 12%,
while for 11/12 it only dropped by 1.5%.
• The percentage market share of people
travelling with a tour operator remained the
same year-on-year.
CONTENTS
This report aims to give an unbiased overview of the
UK snowsports market using empirical research from
UK tour operators combined with a variety of other
third-party sources. The Ski Club has teamed up with
Snowsport England for this analysis, including figures
and information supplied by them. Snowsport England
is the governing body for English skiers and
snowboarders, and is recognised by Sport England,
the SRA (Sport and Recreational Alliance) and the
British Olympics Association.
Photo credit: vanessafry.com
The total snowsports market
Buying a snowsports holiday
Average cost of a snowsports holiday
Snowsports holiday breakdown
Transport
Countries and resorts
Disciplines
Gender
Domestic snowsports
Comments from Snowsport England
GO SKI GO BOARD
Snowsports for those with a disability
Looking forward
Participation within England
British talent for the Olympics
Snowsport England
The Ski Club of Great Britain
03
04
05
06
07
08
10
12
14
16
17
18
19
20
21
22
23
“Skiers” and “skiing” are used as a generic terms for
skiing and snowboarding in this analysis.
• Despite the overall drop in the market,
some companies reported an increase in
passengers for the 11/12 season.
(which it did so in spades!) The superb
snow conditions across most of Europe
lasted throughout the season and
continued to entice people to the slopes.
• Holiday dates were more favourable than
the 10/11 season. Despite Christmas
and New Year falling on a Sunday and
disrupting some weekend arrivals, an
earlier Easter combined with good snow
conditions meant sales for the second
half of the season were stronger than the
previous year.
• According to Sport England’s ‘Trends in
your sport’, interest levels in snowsports
remained equal, but participation became
WHY HAVE WE SEEN THESE CHANGES?
• The on-going economic uncertainty in
the UK meant consumers were still
cautious about taking holidays – especially
first-time skiers and snowboarders who
may have been more reluctant to commit
to the spend.
• Despite a slow start to the season, with
regards to snowfall and bookings, there
was a dramatic rise in interest and holiday
sales when the snow finally began to fall
more irregular. This could have been due
to the fact that some skiers cut out their
second or third snowsports trip while in
previous seasons they participated more
frequently. This may account for the
continued (although slower) decline in
the market.
• Although we have seen a drop in the
overall numbers of people skiing,
the market has shown resilience.
A dedicated base of mature,
experienced skiers and snowboarders
seem to be unwilling to forego their
wintersports holiday.
TOTAL SNOWSPORTS TRAVEL MARKET 2007-2012
Independent travel
Tour operator
2011/12 201,000
855,000
1,056,000
2010/11 204,000
868,000
1,072,000
2009/10 224,000
896,000
1,120,000
2008/9
274,000
998,000
1,272,000
2007/8
316,000
1,037,000
1,353,000
-1.5%
-4.3%
-12.0%
-6.0%
Ski Club data
3
BUYING A
SNOWSPORTS HOLIDAY
THE AVERAGE COST OF
A SNOWSPORTS HOLIDAY
HOW HOLIDAYS WERE PURCHASED
• The average cost of a snowsports holiday
increased for the fifth season in a row.
• Phone remained the dominant booking method for
a snowsports holiday, holding just under 50%
market share. It has remained at 47% since the
07/08 season.
• Despite the average holiday cost reaching
its highest level since the millennium, there
were still great deals available.
• Online booking again saw small growth in market
share as more people chose to both research and book
holidays online. Improvement in some operators’ online
booking capabilities may have also contributed to
the increase.
27%
5% 1%
2010/11
47%
20%
26%
6% 1%
2009/10
47%
21%
25%
6% 1%
2008/9
47%
21%
23%
8% 1%
2007/8
47%
22%
21%
Phone
Ski Club data
4
Ski agency
Online
High Street
9%
• According to data from the Spike Marketing
SkiBase survey, there was almost a 50:50
split between those intending to spend less
than £500 and those intending to spend
more than £500 on their winter sports
holiday (excluding lift pass, equipment hire
and ski school). However, people’s intention
and the reality of what they ultimately spend
is shown to be different here.
1%
Other
£717
£729
2011/12
20%
£714
2010/11
47%
£686
2009/10
BUYING A SNOWSPORTS HOLIDAY 2007-2012
£664
2008/9
• Less favourable exchange rates in 11/12
were likely to have had an impact on pricing
structures for the winter season, driving the
basic holiday cost up. The pound has since
strengthened against the Euro and
Swiss franc.
2007/8
• The increase in the average cost partly
reflected the stability of the more affluent
sector of society and the fact that their
booking habits have not dramatically
changed during the financially
challenging times.
• Sales via the high street dropped by a 1% market share
year-on-year. This could have been due to a drop in
the number of high street travel agents following some
shop closures across the UK.
2011/12
AVERAGE SNOWSPORTS HOLIDAY COST
2007-2012
Ski Club data
Photo credit: HEAD
5
Self-catered chalet
Self-catered apartment
Other
2011/12
36%
33%
20%
2010/11
34%
31%
20%
9%
2009/10
35%
32%
19%
7% 4%
3%
2008/9
37%
31%
19%
6% 5%
2%
2007/8
37%
31%
20%
4% 6%
2%
LENGTH OF HOLIDAY
7% 3%
4%
1%
2%
Ski Club data
• Seven-day holidays continue to dominate the market.
The strong tour operator presence in the holiday market,
and their standard weekly charter flight programme,
reinforce the success of this holiday duration.
• Weekend breaks witnessed a 2% growth in market share,
bringing them back in-line with the 08/09 figure.
This could have been due to an increased number of
‘time-poor’ holiday-makers being inspired by the fantastic
snow conditions and keen to take a quick break, or those
seeking a second or third snow-fix later in the season.
• The ‘other’ sector experienced a 3% drop in market share.
The ‘other’ durations mainly consist of 8 and 10-night breaks
that are generally associated with transatlantic holidays to
Canada and America. A drop in these durations reflects the
drop in holidays to North America as a whole.
6
LENGTH OF HOLIDAY 2007-2012
7 days
Weekend
Other
2011/12
84%
11%
2010/11
84%
9%
5%
2%
2009/10
83%
10% 5%
2%
2008/9
81%
6%
2%
2007/8
76%
5%
3%
Ski Club data
11%
16%
2%
2%
1%
1%
3%
3%
2%
13%
12%
14%
13%
12%
6%
6%
5%
5%
5%
6%
7%
6%
5%
6%
Fly-drive
Self-drive
• The market share for train travel
stayed the same year-on-year
and Eurostar had a successful
winter.
• Fly-drive lost a 1% market share
for 11/12 and this can in part
be due to the cost of driving on
the continent. Some people may
have also been put off driving
in the hazardous conditions
associated with considerable
snowfall and adverse weather
that dominated the season.
1%
3%
Other
73%
72%
71%
72%
74%
Coach
Train
Flight
• Eurostar increased the number
of services to 69 for the 11/12
season and this is part of the
reason why their passenger
figures grew by over 13%
year-on-year.
14 days
1%
2%
2011/12
Hotel
Club hotel
TRANSPORT 2007-2012
2010/11
• Self-catered chalets and the ‘other’ sector saw a 1% drop in
market share, while the Club hotel sector had the biggest
drop in market share at 2% year-on-year.
Catered chalet
• Flights remain the most popular
mode of transport for people
travelling on a snowsports
holiday, with their market share
increasing by 2% during the
11/12 season. The popularity
in flights was mainly due to
the inclusion of flights in tour
operator packages and the
relative value of travelling on
such a package.
2009/10
• Catered chalets and hotels both grew their percentage
market share by 2% for the 11/12 season. The value of
booking a more complete package, which includes breakfast
and evening meals, has become more appealing to skiers,
especially with the relative expense of buying supplies
in resort. Major tour operator Inghams also dramatically
increased their catered chalet offering for 11/12.
ACCOMMODATION 2007-2012
2008/9
ACCOMMODATION
TRANSPORT
2007/8
SNOWSPORTS HOLIDAY
BREAKDOWN
Ski Club data
NUMBER OF PASSENGERS CARRIED BY EUROSTAR 2007-2012
Photo credit: Paul Morrison
2011/12
36,000
2010/11
31,751
2009/10
35,049
2008/9
36,136
2007/8
30,800
Ski Club data
7
COUNTRIES
AND RESORTS
5
3
3 4
4
• The decline in France’s market share has somewhat
reversed. It fell by 5% between 08/09 and 10/11,
but for 11/12 France gained three percentage
points. This could have been due to bookers’
confidence in the snow conditions found in
France’s high altitude/snow sure resorts (following
a poor 10/11 snow season) and the efforts made
by some resorts to provide value. Although it just
missed out on the top five resorts for France,
Morzine has grown in popularity and was one of
the key locations for Brits skiing in France.
2011/12
41
15
4
4
Figures shown in %
7
4
25
COUNTRIES 2007-2012
6
2010/11
14
23
4
8
3 5
Resorts in alphabetical order for each country
2009/10
39
14
22
6
3 4
7
3
2008/9
AUSTRIA
SWITZERLAND
Kaprun/Zell am See
Kitzbühel
Mayrhofen
Obergurgl
St Anton
Davos Klosters
Saas Fee
Verbier
Wengen
Zermatt
FRANCE
CANADA
La Plagne
Les Arcs
Méribel
Tignes
Val d’Isère
Banff/Lake Louise/Sunshine
Big White
Fernie
Tremblant
Whistler
43
14
20
• Italy also saw growth of 1% and this could in part
be due to the relative value when skiing at
Italian resorts.
• North America experienced a 1% decline in market
share. This could be due to a combination of poor
snow conditions in some resorts compared to the
extremely good snow conditions found in many
European resorts, and the relative expense of
travelling to North America.
6
7
• Austria’s market share grew by 2% year-on-year the sixth season in a row that Austria has seen an
increase. The country experienced a particularly
impressive amount of snowfall during the 11/12
season, making it an attractive option.
• Switzerland saw a 2% drop in its market share and
this could predominantly be attributed to the poor
exchange rate from sterling to Swiss franc and the
resulting higher costs associated with skiing in
Switzerland.
TOP 5 RESORTS IN EUROPE
AND NORTH AMERICA
38
4 4
8
France
Switzerland
Austria
North America
Italy
Bulgaria
Andorra
Other
6
4
2007/8
43
13
18
Ski Club data
Photo credit: Schladming
ITALY
USA
Cervinia
Courmayeur
Sauze d’Oulx
Selva Gardena
Sestriere
Aspen
Breckenridge
Heavenly
Jackson Hole
Vail
Photo credit: Paul Morrison
9
DISCIPLINES
DISCIPLINES 2007-2012
2011/12
• Ski continues to grow as the dominant
discipline. During 11/12 participation
increased to the percentage market share
last seen in the 00/01 season.
• Snowboard dropped by 1% market share for
the third season in a row.
• Growth in skiing as a discipline could be
attributed in-part to growth in cross country
and telemark and increased interest in
ski touring.
81%
15%
3%
1%
2010/11
80%
16%
3%
1%
2009/10
80%
17%
2% 1%
2008/9
79%
18%
2% 1%
2007/8
78%
17%
DISCIPLINES 2007-2012
Ski
Board
Non-ski
3%
In Sport England’s Active People Survey (APS), the discipline
split on artificial slopes in England was 39% snowboarding
and 61% skiing.
2%
• The market share statistics for skiing and
snowboarding differs quite considerably for those
on holiday and those skiing or snowboarding at
English artificial slopes. Snowboarding was more
popular on the artificial slopes in England than it
was for those holidaying overseas.
• Snowboarding’s relative popularity on English
slopes could have been due, in part, to the number
of established skiers who were keen to try out the
sport but preferred to spend their holidays skiing.
• There is a strong freestyle scene at both indoor
and outdoor artificial slopes in England which draws
a dedicated crowd of both skiers and snowboarders.
This could also account for the relative popularity
of snowboarding at English slopes.
Other
Ski Club data
• Interest in touring-style snowsports was
largely driven by recent ski and binding
developments.
39%
61%
Photo credit: Ross Woodhall
10
SNOWSPORT ENGLAND:
DISCIPLINES IN ENGLAND
Snowsport England data
Photo credit: Ross Woodhall
11
GENDER
The 11/12 season was the fourth time that the split has been
57% male and 43% female since 00/01, and the split of those
taking a ski holiday is now in-line with the 09/10 figures.
There could be several reasons for the discrepancy
in numbers of males and females skiing:
• All-male or mixed groups tend to be more common
than all-female groups holidaying together.
GENDER 2007-2012
2011/12
57%
43%
2010/11
58%
42%
2009/10
57%
43%
2008/9
55%
45%
2007/8
55%
45%
Male
Female
• Women who are pregnant or have young families
are far less likely to ski than men with young
families. The recent ‘baby boom’ during the
recession could mean the gender split is currently
more exaggerated.
Ski Club data
1.2
SNOWSPORT ENGLAND: GENDER AND AGE
- PARTICIPATION IN ENGLAND
Participation in snowsports was just under two-thirds male.
It was highest amongst men in their early 20s and 30s, with
a long tail in terms of drop-off. Female participation showed
peaks in the late 20s and again in the mid to late 40s.
Female
Percentage of population
In Sport England’s ‘Trends in your Sport’ survey there was
a larger bias towards males participating in snowsports in
England (including participation on English artificial slopes).
Age also affected the percentage split of men and women.
Male
1
There is an opportunity to grow the female market
and encourage women to return to the sport:
0.8
• The snowsports equipment manufacturers are still
developing and promoting more female-specific
equipment and events.
0.6
0.4
• Some specialist operators are offering ‘women only’
holidays, instructional courses and services.
0.2
0
16-19
20-24
25-29
30-34
35-39
40-44
45-49
50-54
55-59
60-64
Age
Sport England data
12
Photo credit: HEAD
Image to right: Ross Woodhall
• There has been success at some England-based
facilities of women-only sessions.
13
DOMESTIC
SNOWSPORTS
SNOWSPORT ENGLAND:
DRY AND ARTIFICIAL SLOPES
SCOTTISH RESORTS
• Cairngorm Mountain remained the most
popular skiing resort in Scotland for the ninth
season in a row.
Outdoor natural snow
• The total for the Scottish skier days dropped by
over 54% year on year.
Dry slope
Indoor real snow
• The total for visits to all five Scottish ski areas
was 131,678. The total has only dropped below
this once since our records began in 98/99 and
this was in 06/07 when it was 78,723.
SCOTTISH SKIER DAYS 2007-2012
2011/12
• The greatest drop in visitor figures was at
the eastern resorts, which is contrary to the
previous season when the biggest drop was at
the western resorts.
2009/10
2010/11
• The drop in visitor numbers to Scottish resorts
could be attributed to the relatively poor snow
conditions in comparison to the outstanding
snow conditions in the rest of Europe.
SNOWSPORT ENGLAND: ENGLISH RESORTS
After two good seasons for natural snow slopes in
Northern England (Cumbria, Northumberland and
County Durham), the difficult 11/12 season led to
a drop in attendance. When these slopes do have
snow they generally run at full capacity, including
Weardale Ski Club, Ski Allenheads, Yad Moss, The
Lakeland District Ski Club and Harwood Common.
10,866
9,788
10,614
18,289
14,037
2008/9
When looking at these slopes
there are many reasons for
the differences in performance
(this is based on customer
responses from the Sport England
satisfaction survey):
There is potential opportunity
for dry slope improvement:
145,000
116,614
52,147
34,686
26,135
43,000
Cairngorm
Glenshee
19,110
15,876
16,899
The Lecht
Nevis
62,000
2007/8
The Snowsport England Facility
Survey 2012 shows that 100%
of indoor snow slopes showed
an increase in participation.
Dry slopes on the whole saw
50% exhibiting an increase, 33%
showed no change and 17% had
a drop in attendance.
• All indoor slopes are fairly
modern and meet customer
expectations. They also have
clearer marketing strategies.
121,000
95,571
40,678
65,000
Photo credit: Tom Dixon
14
66,463
33,947
Snowsport England facility survey
data shows that indoor slopes
enjoyed increased participation
over the 11/12 period, while it
was a more challenging time for
the dry slopes (synthetic matting).
The dry slopes that have invested
and are well managed also saw a
growth in participation.
Glencoe
39,007
18,061
23,021
23,000
Ski Club data
• Some dry slopes lack investment
and the quality of experience
may not be up to customer
expectations.
• Facilities that can offer a variety
of activities seem to be doing
the best.
• The awareness of indoor snow
slopes has risen.
• A new type of matting
(Proslope) which has had very
positive feedback and boosted
numbers considerably at
Snowtrax, where this surface
has been used.
• Develop sites to offer a
range of activities to provide
a more rounded offering
to customers.
• There was a desire from
all slopes at the Club and
Facility Conference to work
together to grow awareness
of the opportunities to ski or
snowboard in England,
and encourage participation.
15
SNOWSPORT
ENGLAND:
KEY COMMENTS
GO SKI GO BOARD
In an effort to boost participation in skiing and
snowboarding, Snowsport England has launched an
exciting new series of courses. As cost is often seen
as a barrier to people taking up winter sports, the
programme offers an all-inclusive price with no extra
cost for equipment, clothing and lift pass.
Participation in snowsports in England has
shown a slight increase across all types
of snowsports facility but there are some
clear areas where there has been positive
growth and other areas that have seen a
decline. The centres that have invested in
their facilities and been proactive have seen
an increase in participation. There is a clear
focus to get new people into snowsports
and to participate on a more regular basis.
For those who have always wanted to ski or
snowboard. Beginner courses are the perfect
starting point to get a feel for the slope.
TRENDS IN PARTICIPATION
IMPROVERS
People aged 14+ are invited to register an interest
in joining one of the six week programmes aimed
at beginners, improvers or those just wishing to ski
recreationally.
BEGINNERS
For those already confident on the main slope.
Development sessions are ideal to help improve
technique and style.
• Open practice continues to decline.
• There has been an increase in
beginner lessons, both in skiing
and snowboarding.
• Satisfaction is higher amongst those
who are members of a snowsports
club compared to general participants.
• Club usage and events has
remained level.
• The freestyle scene is still popular
and continues to thrive with the
addition of airbags at some venues.
RECREATIONAL
• A greater focus on informal coaching
at the higher level to stop the decline
in open practice.
• A greater variety of activities. One example
is the mogul sessions at Chill Factore which
have been very successful in attracting
people back on a more regular basis.
• Season passes raise the number of
regular participants.
• A clear national programme being
promoted by Snowsport England,
the GO SKI GO BOARD initiative, has
had success at some sites, especially
when targeted at particular groups.
Photo credit: SNO!zone
16
For those that just want to ski or snowboard with a
group of like-minded people. Includes six weeks of
recreational skiing or snowboarding sessions.
EXAMPLES OF SUCCESS
Courses are available at the following GO SKI GO BOARD partner slopes:
• Castleford Sno!zone, West Yorkshire
• Sheffield Ski Village
• Gloucestershire Ski and Snowboard Centre
• Chill Factore, Manchester
• The Ackers, Birmingham
• Alpine Snowsports Centre, Aldershot
• Rossendale, Lancashire
• Southampton Alpine Centre
• Norfolk Snowports Centre, Norwich
• Kendal, Cumbria
• Hemel Snow Centre, Hertfordshire
17
SNOWSPORTS FOR
THOSE WITH A DISABILITY
LOOKING FORWARD
There have been developments at many facilities in England.
This varies from volunteer organisations to facilities offering
professional instruction for those with disabilities. The indoor
slopes all have qualified instructors and have completed
2,123 private and group lessons in the past year (numbers
from Disability Snowsport UK). There is scope for increasing
this number and developing both voluntary clubs and the
professional instructor side.
CHALLENGES
POSITIVES
• The economic situation in the UK remains
unstable and skiing is still perceived to be
expensive despite the fantastic value and
quality offered by many tour operators, as
well as indoor and dry slope facilities.
• Those who went skiing during the 11/12
season in Europe experienced some of
the best snow conditions in years (the
Ski Club was inundated with positive
reports). People had a fantastic time on
holiday and were reminded just how
exhilarating a winter sports holiday can
be; and those who didn’t make it out to
the slopes may have felt like they were
missing out. Either way, the bumper
11/12 snow season in Europe is likely
to inspire more people to book for the
12/13 season.
• There are concerns about the lack of new
skiers and snowboarders entering the
market. The Crystal Ski Industry report
showed a 6% year-on-year drop in the
schools ski market. School skiing is how a
vast number of skiers get into the sport,
so any drop here can be significant.
There is an industry-wide drive to
encourage grass-roots skiing.
The Ski Club of Great Britain has introduced a new
‘Ask the expert’ to offer advice about skiing with a
disability or special need.
See skiclub.co.uk/asktheexpert for more information
• The British perception of April skiing, and
the assumption that snow conditions are
unreliable towards the latter half of the
season, has led to slower April sales in the
past. Spring skiing offers many positives
and many people don’t realise late April's
potential to bring some of the biggest
snowfalls of the season.
• The pound has strengthened against the
euro and Swiss franc and subsequently
reduced in-resort costs for British skiers
and snowboarders. Tour operators and
resorts also continue to add value in a
number of ways, following the success
of all-inclusive packages and deals on
lift passes which aim to keep skiing
affordable.
• Tour operators are offering additional
activities in resort and making efforts
to provide better quality along with
Photo credit: Oxygène Ski School & ESI
18
a more full and varied ‘mountain
experience’. This focus on quality and
consumer expectation also extends to
other elements of the holiday or UK-based
skiing experience including instruction,
equipment, environment, food and drink.
• The season’s holiday structure is
operationally much better this year.
In previous seasons people have been put
off by inconvenient departure dates over
Christmas, New Year and Easter.
A number of reports from chalet
companies and operators imply they are
already well-sold for Christmas and New
Year 12/13. Easter also falls favourably in
late March/early April.
• An industry-wide drive to get more
people into skiing hopes to bring back
the beginner market. Many initiatives
have already been introduced, such as
Snowsport England’s GO SKI GO BOARD
campaign, free lessons at the Ski Show
and all-inclusive beginner-specific
packages from tour operators.
Photo credit: Pook Heli Lodge
19
SNOWSPORT
ENGLAND:
PARTICIPATION
WITHIN ENGLAND
BRITISH TALENT
FOR THE OLYMPICS
CHALLENGES
POSITIVES
• Competition with other leisure activities
continues to grow and, while perception
is that skiing is an expensive sport, most
sites offer extremely competitive prices.
• Snowsport England held a very
successful facility & club conference.
This was the first time all facilities and
clubs were brought together and was
a great opportunity to share ideas,
work together and to look at ways of
increasing participation in England.
• Some dry slopes have had limited
investment and the quality of the surface
needs to be addressed.
• Even though the slopes are open
throughout the year, usage remains
very seasonal.
• Sheffield Ski Village was burnt down and
is currently closed which leaves a large
void of provision.
• GO SKI GO BOARD has been launched
and is running successfully at
various sites.
• A continued rise in Snowsport England
affiliated club membership to 26,767
(16% increase).
• Gloucester ski slope has now been sold
and is under new management with
some exciting ideas to invest into the
centre.
• Rossendale ski slope has survived its
first year as a social enterprise.
• Prospect of new indoor facilities
being built.
• Successful new surface (Proslope)
launched at Snowtrax in Bournemouth.
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SNOWSPORT ENGLAND FUTURE
PLANS AND DEVELOPMENTS
• GO SKI GO BOARD as a national
programme will be rolled out further and
greater promotion will take place over the
next 12 months.
After the fantastic success of the 2012 London
Olympic Games we need to look forward to the
2014 Winter Olympics in Sochi Russia. The country
embraced the 2012 Olympics and there are
already reports of increased participation in many
sports, following the inspirational impact of the
Games. The Winter Olympics could offer a similar
opportunity for snowsports and will hopefully
inspire the next generation of wintersports
enthusiasts, and increase participation.
Atheletes are currently working hard
in preparation for the 2014 winter
Olympic Games. Some of the best
medal prospects for Team GB are:
• Jenny Jones - Slopestyle Boarding
• Zoe Gillings - Snowboarder cross
• James Woods - Slopestyle skiing
• Talent pathway will have a greater focus
over the coming year with the recruitment
of a Talent Development officer to work
with clubs, academies and link in with
British Ski and Snowboard. There will also
be the launch of an English Championship
freestyle tour.
• Snowsport England has submitted a grant
application to Sport England to continue
working on growing participation in
snowsports and a focus on developing
talent. This funding will be confirmed by
January 2013 and will start in April 2013
through to 2017.
Slopestyle is a new event for the 2014 Olympics.
It has been one of the main attractions in recent
years at the X-Games and British athletes have
already had some podium results.
Photo credit: Vanessa Sharples (both)
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SNOWSPORT ENGLAND
The Governing Body for English skiers and
snowboarders is recognised by Sport England, the
SRA (Sport and Recreational Alliance) and the British
Olympic Association. It is a Federation of member clubs
and associated individuals with a current aggregate
membership of 25,000.
RECOGNISED AND DIRECTLY GRANT-AIDED BY
SPORT ENGLAND
Snowsport England’s mission is to promote, develop
and celebrate snowsports both in England and abroad.
We have clear objectives to increase participation,
develop clubs, coaching and the talent pathway,
whilst providing an influential voice for
competitive snowsports.
As a well managed, effective organisation that is
financially sustainable, we will deliver these objectives
by working with key stakeholders in the snowsports
industry and the wider sporting network.
SNOWSPORT
ENGLAND
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More information on Snowsport
England can be found at
snowsportengland.org.uk
or by emailing
[email protected]
THE SKI CLUB
OF GREAT BRITAIN
PLAN
• Dedicated information team
• Industry-leading snow reports
• Access to comprehensive
Ski Club insurance
The Ski Club of Great Britain is a not-for-profit members’ club
offering benefits and services to people who love skiing
and snowboarding.
Founded in 1903, the Ski Club is a body of authority for
recreational skiing in the UK. With around 30,000 members,
it is the UK’s biggest snowsports membership club, with the UK’s
most-visited snowsports website, skiclub.co.uk.
The Ski Club offers its members benefits and services which cater
for every aspect of skiing and snowboarding. These include Ski
Club Leaders based in major resorts around the world to ski with
members around the mountain.
SKI WITH THE CLUB
• Leaders based in major resorts
to ski with members
• Exhilarating group skiing holidays
with Ski Club Freshtracks
• Meet other members on snow
and at our events
SAVE
• Huge reductions on tour
operator holidays
• High street and sports kit/
equipment discounts
• Travel and accommodation savings
More information on Ski Club membership benefits
and services can be found at skiclub.co.uk/join
skiclub.co.uk
Photo credit: Ross Woodhall
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SNOWSPORT
ENGLAND
Ski Club of Great Britain
The White House
57-63 Church Road
Wimbledon Village
London SW19 5SB
T: 020 8410 2009
E: [email protected]
W: skiclub.co.uk
Photo credit (left): HEAD. Front cover: Ross Woodhall
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