Table of Contents I Information on Brian Schwatka and his Value II

Transcription

Table of Contents
I
Information on Brian Schwatka and his Value
-
Cover letter
24 hour release of contract; “My Commitment to You”
Personal profile: Objectives, Philosophies, Qualities and Track Record
Past client testimonials
II Who is Intero Real Estate Services, Inc.?
- The Intero story
- Intero’s Vision and Values
- Our Network
III Our Sales approach, Pricing Strategies & the Process of Selling
- Selling process overview
- Pricing strategies and the risks of overpricing
- Staging and presenting your home
IV Our Marketing Approach & Massive Market Exposure
-
Massive Market Exposure Overview
Who are the buyers, where do they come from and how do they find homes?
Online internet strategy
Intero’s “Luxury Portfolio”
Sample property brochures
V Comparable Market Analysis (CMA)
-
Subject property pages
Property analysis summary (comparable properties)
Suggested List Price & Seller’s Net Sheet (If Applicable)
Sample listing agreement with highlighted verbiage
Thank you for allowing me the opportunity to provide you with a Comparative
Market Analysis (CMA) for your property. This analysis indicates the activity
which has occurred with comparable properties in your area. While none of the
properties are exactly like yours, they do give a reference for determining market
value. I’m looking forward to discussing how to sell your home for the highest
dollar amount in the shortest amount of time.
My proven strategy of “Massive Market Exposure” broadcasts your home’s
information “directly” to the Realtor community as well as to the general public
utilizing every venue possible. (See marketing section 4 for details)
I truly believe that it’s not the “Market” that determines whether a home sells or
not, it’s the “Marketing” that gets your home the maximum amount of exposure
so as to secure more than one offer, in the shortest amount of time.
Lastly, I can assist in the downsizing, repairing, upgrading, and staging of your
home at no extra charge.
Thank you for taking the time to review this Comparative Market Analysis. If you
would like to speak with any of my past clients in regards to my; performance,
communication, marketing strategies, or my organizational skills, please let me
know so that I can send you a list to call from.
I look forward to helping you.
Respectfully,
Brian Schwatka
Realtor and Retirement Specialist
DRE# 01426785
518 N. Santa Cruz Ave.
Los Gatos, Ca. 95030
408-499-9561
Email: [email protected]
Web: www.PersonalMLS.com
My Commitment to You
My goal is to provide service that will exceed your expectations. I
demand the highest professional standards from myself and so should
you. This service guarantee gives you the option of a 24-hr Release of
Contract clause should you feel it necessary. I believe you won’t. It
takes a strong belief in the quality of my service to make this kind of
commitment to you, in writing.
__________________________________
Brian Schwatka,
"A Different Kind of Realtor"
Certified Seniors Advisor (CSA)
Seniors Real Estate Specialist (SRES)
Intero Real Estate Services
Agent DRE# 01426785
Broker DRE# 01354442
518 N. Santa Cruz Avenue
Los Gatos, CA. 95030
Cell: 408-499-9561
Fax: 408-904-5615
e-mail: [email protected]
My Website for tools, testimonials and info: WWW.PERSONALMLS.com
Realtor & Retirement Specialist
Why Hire Brian as your Listing Agent?
My Objectives:
●
●
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◂
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◂
◂
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Sell “As-Is” in the shortest amount of time
Give you “peace of mind” and reduce stress
Achieve the highest price for your home
Research and derive the most accurate list price
Schedule and attend the home inspections
Educate you on the disclosures and contracts
Orchestrate repairs and upgrades if necessary
Edit and supplement your home’s décor
Create a beautiful full color brochure
Implement a Massive Marketing campaign
Our goal is to obtain more than one offer
My Philosophies:
●
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●
Treating each client as if they were my only client
Educating my clients in a patient and comprehensible way
Understanding that each of my clients have unique requirements
Leveraging repeatable systems for maximum consistency
Using the latest technology for marketing and communications
My Qualities:
●
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Organized, focused and highly communicative
Creative problem solver, negotiator and strategist
Confident and successful year after year
“Never Give Up” attitude
Personable, honest and trustworthy
Knowledgeable in ALL aspects of real estate and retirement
● I teach a course entitled: Should I Stay or Should I Go?
Proven Track Record Since 2004:
Average Days on Market: 21 Days
Top 1% of all Santa Clara County Realtors
Top 5% of all Intero agents world wide
Top 10 at Intero Los Gatos
Brian
Schwatka
Retirement
Specialist
&
Top Producing
Realtor
518 N. Santa Cruz Av.
408.499.9561 cell
[email protected]
www.PersonalMLS.com
Seniors Real Estate Specialist (SRES)
& Certified Seniors Advisor (CSA)
My name is Brian Schwatka.
I am a Certified Seniors Advisor which means that I
have been trained in every aspect of buying and selling Real Estate with an emphasis on "Transitioning
Seniors". My goal is to educate, reduce stress and
orchestrate the entire process from beginning to end,
at no additional cost.
How I Help Seniors:
►
Consulting: Should you stay or go?
►
Educating: on the entire process
►
Researching: what the home is worth
►
Downsizing: Packing, & moving
►
Disposal: Estate sales, donations
►
Repairs: Huge team of professionals
►
Staging: Décor/furniture—No Charge
►
Marketing: Massive Market Exposure
►
Referrals: to legal and tax experts.
►
Interacting with the family & partners
Brian
Schwatka
Seniors
Specialist
&
Top Producing
Realtor
518 N. Santa Cruz Av.
408.499.9561 cell
[email protected]
www.PersonalMLS.com
►
Selling the home with care and
reducing stress for all.
Testimonials
Los Gatos Office
Read below to see what my clients have to say about our services!
Mark & Joan Savarese - (Sold in Willow Glen)
“Brian, thanks for your pro-active efforts in selling our home after it had expired on the MLS. After interviewing
multiple Realtors, we came to the conclusion that you had the most complete marketing campaign and that you would
work the hardest to sell our home as fast as possible. You did what you said you were going to do and sold our
home, even in a terrible market. Thanks again.”
Bill & Victoria - (Sold in San Jose) Rose Garden Home sells in 3 weeks after sitting on the market
“Brian has the confidence and the industry knowledge to get the job done where others had failed. There were quite a
few challenges during the transaction, but he continued to turn them around in our favor.”
Betty Nelson - (Sold in San Jose) San Jose Home sells for $60,000 over asking with 20 offers!
“I am happy to inform you that Brian Schwatka has been great. He has made this location change much easier than I
anticipated. I can’t begin to say enough about his marketing techniques and expertise with the mounds of paperwork.
I have told my friends and family about Intero and most of all about Brian. I hope you appreciate his expertise.”
Ralph Longo - (Sold in San Jose) Willow Glen Tudor
“Brian is not only a close personal friend, but he’s a very down to earth Real Estate Consultant. I’ve been a Realtor
myself for the last 10 years and I’ve met my share of high-end Real Estate Professionals. Brian really has his client’s
best interests in mind. He’s dedicated, dependable and energetic. I would refer him to anyone looking for a highly
efficient Real Estate Consultant.”
Michael & Susan Sarpa - (Sold in San Jose) Silver Creek Home sells for $100,000 over asking with 22 offers!
“There’s no way that I could have marketed my home and broadcasted that much data to the Brokerage community
myself. Brian adds value by obtaining a greater sales price and ends up virtually paying for himself and his unique
services.”
Andrew Smith - (Sold in San Jose) Blossom Valley Home sells for profit, only 7 months after the purchase!
“I have a nationwide network of Realtors with whom I work, so I know a good one when I see them. Brian is a skilled
consultant and an accomplished negotiator. He brings a fresh approach to the Real Estate profession and gives me
exceptional treatment every time we do a transaction together”.
Denise and Mark Gagner – (Sold in Willow Glen)
"It was a pleasure working with Brian. He did a great job preparing and marketing our home. Once we had an offer,
he did an excellent jobnegotiating withthebuyers and represented our best interest. Thank you Brian for all of your
hard work and making this a seamless transaction!"
Heather and Lou Hoffman – (Sold in Willow Glen) Storybook Tudor on Iris Ct.
“Brian, you handled every aspect of selling my home from renovating it to selling it. I put my trust in you and you
came through with flying colors. Thank You!”
Tom and Charmaine – (Sold in Blossom Valley)
"Brian is a dream real estate agent. He was so easy to work with and went way above and beyond in getting our
home and landscaping ready for the sale. It was great to have such a team effort between us. He knows how to
market a home and generate multiple offers above list. As a seller, I recommend you listen to him. He is
experienced and professional, as well as being personable and easy to like.
Maria Giardina
"Brian Schwatka of Intero is the most professional, ethical, supportive realtor I could have hoped for. In listing and
selling my deceased mother's home, he made a stressful time for me so much easier. Brian was friendly, honest,
open, and extremely patient. He was also there for me and my family 24/7.
He also recently listed and sold my personal home. He gave me great advice on how to prepare my home for sale,
and again pitched in to help with all the details. He was always available to answer my questions and address my
concerns. We received several offers immediately and I was extremely happy with the selling price.
More Testimonials can be found at: www.personalmls.com
Who is Intero?
The Intero Story
Before Silicon Valley was duly named, its history as the hotbed of innovation was well noted. Our catchy
moniker reflects the giants of technology who line the corridors of Cupertino, Mountain View, Menlo Park,
Palo Alto, and Sunnyvale, the wave of progressive firms that have shaped electronics, e-commerce and
social interaction all call this place home.
In its truest form, innovation knows no boundaries. It isn’t contained by market or economic trends. Silicon
Valley is where everyone gathers at the water cooler of progress, questioning why can’t things be better.
It’s from that fountain that the founders of Intero drank.
It was 2002. Silicon Valley was mired in the dot-com bust affecting all corners of the technology sector. As
a result the local real estate market grinded to a halt. In true Silicon Valley spirit, that was the exact, perfect
moment to launch a startup real estate brokerage.
Intero’s desire wasn’t to be like all other brokerages. Not only were we committed to providing our residents
and neighbors a service that heralded the very nature of where we live, we owed it to our new neighbors,
recruited from all over the world to come and work for many of the most creative, progressive companies
on the planet.
Powered by an entirely new technology platform, backed by a solid investment, lead by a team of real
estate veterans who were all born, raised and weaned right here in the Silicon Valley, Intero Real Estate
Services was born.
While the dot-com bust remedied, in 2007, the real estate bubble burst and its subsequent effects on the
market and economy were well documented. For us, this singled a moment in time to do what we do best
- invest in our company and innovate further.
Over the past seven years, against the pressures of a challenging market, we continued to advance our
training programs, update all of our technology, grow our brand into other markets and build a luxury sub
brand.
We did all this because this is who we are.
In 2014, in the truest spirit of Silicon Valley, we were acquired by HomeServices of America, Inc., a
Berkshire Hathaway affiliate and one of the most respected names in the business.
In a way, this is simply part of the unique and wonderful story so many great companies encounter from
this area. But more importantly, it is the obvious next chapter that plays to the innovative spirit that birthed
us, nurtured us and took us from start-up to established.
True to our nature and intent, through this acquisition, we have retained our Intero name, which has
become synonymous with the top agents in the business and our regard for the communities we serve.
For over 12 years, agents have trusted Intero with their career and our clients with the biggest transaction
of their lives. We take that seriously. Our founders are still here willingly running our company just as they
always have done.
So while nothing changes, everything will continue to transform when it comes to progress, innovation and
servicing our clients.
Just as it always has.
Intero | Vision & Values
Guided by principles of trust, respect and integrity,
we empower people to achieve their dreams.
INTEGRITY
Honesty above all else. We are true to our
word and always strive to do what is right.
COMPASSION
We never underestimate the power of a
smile, a kind word, or a listening ear. We
exist to serve the needs of those we touch.
LOYALTY
We are loyal to our agents, our employees,
our customers. We are loyal to our values
and to our vision, ensuring that the goals of
the individual and the group will be achieved.
COMMITMENT
We are dedicated to giving back to the
community. We believe we will accomplish
whatever we set our minds to and know
that we can make a difference through
volunteerism. We are dreamers with a
purpose.
TEAM
We accomplish more collectively than what
we can alone. Everyone is a contributor.
PROFESSIONALISM
We conduct ourselves with grace and with
the highest standards and ethics. We place
a high level of attention to every detail.
ENTHUSIASM
We enjoy the process and the journey.
Laughter and a sense of humor encourage
creativity and progressive thinking.
COMPETENCY
We hire, train, and coach to ensure the
highest level of competency in all areas of the
organization. Mastery is our goal.
INNOVATION & ENTREPRENEURSHIP
We have the courage to take calculated risks.
We evaluate our service and our systems, and
constantly reinvent ourselves.
OPEN COMMUNICATION
We give and receive honest communication
to maintain the strength of our organization
and to sustain a dynamic environment. All
communication is a true reflection of our
thoughts and beliefs.
FRIENDSHIP
It is a powerful force that comes from mutual
esteem, respect, and devotion.
FUN
In order to keep an upbeat organization you
must enjoy what you do and have fun with it.
FOCUS
What you focus on expands.
SELF CONTROL
It is essential for discipline and mastery of
emotions, discipline of self and discipline of
those under your supervision.
CONFIDENCE
You must believe in yourself if you expect
others to believe in you.
Intero | Online and Social
Find us online with up-to-date market information for both the luxury market and the national
market. Get to know us on Facebook and Twitter as well. Are you interested in how we give back
to the community? Follow our foundation blog chock full of charitable events and grant giveaways.
www.InteroReBlog.com
www.facebook.com/InteroRE
www.facebook.com/InteroPrestigio
www.twitter.com/InteroRE
www.interofoundation.org
Intero | Community Service
Community Service
The Intero Foundation’s Grants
Since its inception in 2002, the Intero Foundation has collected over
$3 million in donations from Intero agents and employees, securely
endowing $775,000 while giving over $2.6 million in grants to nonprofit
organizations that support children in need.
Supported organizations include:
A Brighter Today Foundation
Abilities United
Academic Success
AchieveKids
Advocates for Children
Alum Rock Counseling Center
All Stars Helping Kids
Art of Yoga Project
Assistance League of Los Gatos - Saratoga
Assistance League of San Jose
At The Crossroads
Barrett Elementary School
Barrett Home School & Community Club
BAWSI
Bay Area Alliance for Youth Family Services
Bay Area Crisis Nursery
Bay Area Women’s Sports Initiative
Bill Wilson Center
Bill Wilson Center (SSJFY)
Breakthrough Silicon Valley
Breath California Camp Superstuff
Buena Vista Auxiliary
Buenas Vidas Youth Ranch
Burnett Elementary School
Burton Elementary School
Camp Hope
Camp Taylor
Carlmont Motivational Center
CASA of San Mateo
Chamberlain’s Children Center
Chartwell School
Child Advocates of Silicon Valley, Inc.
Children’s Hospital Branches
Community Partners For Youth Inc.
Community School of Arts
Community Solutions
Concord Youth Center
Cross Cultural Community Service Center
Cupertino Community Services
Dan Herbert Camp Hope
Diablo Valley Assistance League
Discovery Counseling Center
Discovery Counseling Center SCIP
Downs Syndrome Connection
Dream Power Horsemanship
Dream Power Foundation, Inc.
Estrella Family Services
Exchange Club of San Jose
Family Connections
Family Giving Tree
Family Supportive Housing
Franklin McKinley Education Foundation
Friends Together
Future Families
Future Vision Mentoring
Generations in Jazz
Good Karma Bikes
Good Karma Kids Program
Grateful Garments
Hellyer Elementary
HOPE Services
Hospice of the Valley
Housing Industry Foundation
Interfaith Council of Contra Costa County
Jacob’s Heart
Jose Valdez Math Foundation
Junior Achievement of Northern California
JustREAD/JustMATH
JW House
Learning & Loving Center
Learning for Life
Let Them Hear Foundation
Lincoln High School Foundation
Living, Learning & Loving Center
Los Paseos Elementary School
Montalvo Arts Center
Montalvo Associaton
Morgan Hill Pop Warner Football
Mt. Madonna YMCA
Northwest YMCA
My New Red Shoes
NAMI Contra Costa
National Alliance of the Mentally Ill
Nature Bridge
Next Door Solutions
O’Neill Sea Odyssey
One Step Closer
Open Heart Kitchen
Organization of Special Needs Families
PACE
Pacific Autism Center for Education
Pajama Program
Partners for New Generations
Project Help
Peer Court
Quilt Museum
Race for Good
Ravenswood Family Health Center
Rape Trauma Center
Rape Trauma Services
Reach Potential Movement
Rebekah Childrens Services
Role Model Program
Rotary Club of San Jose North Foundation
Saint Francis Foundation
Samaritan House
San Francisco 49ers Academy
San Jose Education Foundation
Schmahl Science Workshop
Shelter Inc. of Contra Costa County
Silicon Valley Education Fund
Silvar-Charitable Foundation Trust
SJB Child Development Center
Small Steps
Social Advocates for Youth
Southwest YMCA
Spark Program
Special Olympics
St Rose Hospital Foundation
St. Joseph Family Center
Stand up for Kids
Starting Point Arts
Summer Search
Sunday Friends
Super Stars Literacy Program
Teen Force
The Salvation Army
The Wellness Community
The Wish Book
TheatreWorks
Turning Wheels for Kids
Upward Bound Youth
US Relief for Unicef
Via Rehabilitation Services
Voyager Child Development
Westwind Riding Institute
Willow Glen Foundation
Youth Community Services
Intero | Goes Green
COMMITTED TO GIVING BACK TO THE COMMUNITIES
WE SERVE
Intero has found a new way to bring this
concept of giving to the environment. Intero
has teamed up with EcoBroker International
to offer our agents an exclusive opportunity
to earn an EcoBroker Certified® Designation
adding yet another differentiator to our real
estate business. EcoBroker is a program
designed to help communities across
the United States, and internationally,
take advantage of and encourage energy
efficiency and sustainable design in real
estate properties. Through EcoBroker
educational courses, our real estate
professionals acquire the knowledge and
resources to become Certified EcoBrokers
and assist clients in their pursuit and
marketing of properties with green features.
Our EcoBrokers are equipped with additional
energy and environmental information and
tools that help them provide added value to
all of their real estate transactions. EcoBroker
training helps our real estate agents address
the newest topics in real estate, such as
green home certification programs like Energy
Star Qualified Homes, energy-efficiency,
and sustainable design. The EcoBroker
designation also assists our real estate agents
in working through issues that may arise in
real estate transactions, such as mold, radon,
and poor indoor air quality, by providing real
solutions.
Additional Steps Intero is
Taking to Help the Environment
Intero is a Certified Green Business, and plans on implementing it company wide. By simply
providing a large recycling bin coupled with a much smaller trash bin, our offices are able to reduce
its trash output by more than 35%.
Office Locations
CALIFORNIA
Northern California
Grass Valley
170 E. Main Street
530.615.0110
Rocklin
3175 Sunset Blvd Suite 103
916.624.0767
Saratoga
12900 Saratoga Avenue
408.741.1600
Alamo
3200 Danville Blvd.
Suite 100
925.831.8057
Hayward
77 Jackson Street
510.690.1700
Tracy
18 West 11th St.
209.229.8882
Arbuckle
306 5th St.
530.476.3001
Hollister
800 San Benito Street
Suite C
831.637.2112
Sacramento
460 Drake Circle
916.204.9493
Sacramento - Central
4100 Folsom Blvd.
916.743.7225
Brentwood - Downtown
651 First St.
925.516.9090
Brentwood - Garin Ranch
8640 Brentwood Blvd.
Suite D
925.634.1116
Livermore
187 South J. Street
925.371.6500
Los Altos
496 First Street
Suite 200
650.947.4700
Salinas
221 Main Street
Suite 201
831.594.7897
San Carlos
1250 San Carlos Ave.
Suite 102
650.622.1000
San Francisco
1788 19th Avenue
415.242.8177
Campbell
1865 Winchester Blvd.
Suite 200
408.879.7270
Los Gatos
518 North Santa Cruz Ave.
408.357.5700
Carmel-By-The-Sea
Lincoln Ave, between 5th and 6th
831.233.5148
Markleeville-Alpine County
14831 Hwy 89
530.694.2794
Castro Valley
3185 Castro Valley Blvd.
510.886.1100
Menlo Park
807 Santa Cruz Ave.
650.543.7740
Cupertino
10275 N. De Anza Blvd.
408.342.3000
Milpitas
248 Hillview Drive
408.956.2950
San Jose - East Valley
2110 Story Rd.
Suite 100
408.937.2300
Discovery Bay
1540 Discovery Bay Blvd.
Suite B
925.634.1111
Milpitas - Hillview
848 N. Hillview Dr.
408.228.8200
San Jose - Evergreen
2230 Quimby Rd
408.528.7800
Milpitas - NHA
200 Serra Way
Suite 44
408.684.5000
San Jose - Silver Creek
5609 Silver Creek Valley Rd.
408.574.5000
Dublin
7950 Dublin Blvd.
Suite 104
925.230.0960
El Dorado Hills
4364 Town Center Blvd.
Suite 120
916.358.8631
Folsom Lake
1360 E. Natoma Street
Suite 130
916.303.4545
Fremont - Mission
43225 Mission Blvd.
510.651.6500
Gilroy
790 First Street
408.848.8400
Morgan Hill
175 E. Main Ave.
Suite 130
408.778.7474
Penn Valley
11434 Pleasent Valley Rd.
530-432-3353
Placerville
990 Marshall Way
Suite B
530.303.4044
Pleasanton
5960 Stoneridge Dr.
Suite 101
925.621.6200
San Jose - Almaden
5580 Almaden Expressway
408.754.9500
San Jose - Alum Rock
2254 Alum Rock Ave.
408.258.1111
San Jose
Willow Glen - Lincoln Ave.
2061 Lincoln Ave
408.445.3600
Union City
32145 Alvarado-Niles Rd.
Suite 101
510.489.8989
Vacaville
6906 Pleasants Valley Rd.
707.249.2226
Walnut Creek
2085 N. Broadway
Suite 400
925.812.3350
Woodside
1580 Canada Lane
650.206.6200
Southern California
Camarillo
44 Palm Drive
805.244.5555
Corona
1325 Corona Pointe Court
909.477.7690
Downey
8255 Firestone Blvd
Suite 200
562.861.7242
Huntington Park
3642 E. Florence Ave. 323.786.0826
Rancho Cucamonga
10803 Foothill Blvd.
Suite 110
909.900.5855
ALABAMA
Huntsville
7531 Bailey Cove Rd.
Suite A
256.533.8388
ARIZONA
Scottsdale
10565 N 114th St
Suite 107
480.338.0501
NEVADA
Minden/Gardnerville
1362 US HWY 395 South
Suite 112
775.783.5330
Reno
65 Foothill Road, Suite 2
775.825.1178
COLORADO
Evergreen
29029 Upper Bear Creek Road
303.670.3232
Golden
14143 Denver West Parkway
Suite 100
303.670.3232
TENNESSEE
Murfreesboro
3173 S Church St.
615.278.1700
TEXAS
Austin
11120 Los Comanchero Rd.
512.784.5111
Houston
2800 Kirby Drive B242
713.568.2389
San Jose - Willow Glen
1567 Meridian Ave.
408.979.5900
San Diego - Chula Vista
900 Lane Ave.
Ste 126
619.420.9500
San Mateo
1100 Park Place
Suite 100
650.931.8300
San Diego - El Cajon
220 West Main Street
Suite 102
619.402.1101 x100
Santa Clara
499 Aldo Ave.
408.844.8440
Valencia
28225 Newhall Ranch Road
661.702.0188
One IFC 20/F, Central H.K.
+ 852 39606485
Santa Cruz
2222 East Cliff Drive
Suite 150
831.464.5310
Yuba City
868 Richland Rd.
530.790.7000
300 Huai Hai Zhong Road
+ 86 135 0195 9809
Houston - Cy-Fair
9525 Huffmeister Rd.
281.916.1227
INTERNATIONAL
ASIA
Hong Kong
Shanghai
7.14
Our Network
Our Network
Intero is part of HomeServices of America Inc., a Berkshire
Hathaway affiliate, the second-largest full service residential
real estate company in the U.S.
$56 Billion
in Residential
Real Estate
Sales
22,400
Real Estate
Associates
450 Sales
Offices
HomeServices’ Real Estate
Operating Companies
“A home is one of the most important assets that most people will ever buy. Homes are also where
memories are made and you want to work with someone you can trust.” -Warren Buffett, chairman of the board, Berkshire Hathaway Inc. What does it mean to be a Berkshire Hathaway Affiliate?
The HomeServices’ network is comprised of some of the industry’s most respected real estate firms, each
of whom is recognized for their services, leadership and integrity. By joining forces with HomeServices,
and becoming a Berkshire Hathaway affiliate, Intero is unmatched in its ability to serve the real estate needs
of new and existing clients. “I would want to be associated with somebody where the financial strength was unquestioned and where
the name stood for integrity. What other quality would you want that Berkshire Hathaway HomeServices
does not have; and I don’t think you could find one.” -Warren Buffett, chairman of the board, Berkshire Hathaway Inc.
Our Network
As an affiliate of Leading Real Estate Companies of the World®, we are connected to the very best real estate
brokers. Our worldwide network dominates in more markets across the U.S., with #1 market rankings in 39% of
the top markets — significantly more than our closest national franchise competitor. Once again proving the power
of connecting local brands with a pervasive national and global network.
PERCENTAGE OF TOP 108 U.S. MARKETS
IN WHICH NETWORK AFFILIATES WERE #1 IN SALES VOLUME,
Percentage of top 108 U.S. Markets in which network affiliates were
TRANSACTION SIDES OR BOTH IN 2013
#1 in sales volume, transaction sides or both in 2013.
39%
Intero/Leading R.E.
24%
Coldwell Banker
9%
Keller Williams
8%
Unaffiliated Firms
RE/MAX
5%
Berkshire Hathaway Home Services
4%
3%
Intero and L
Real Estate
of the World
Prudential
2% Sotheby’s
2% ERA
2% Century 21
1% Realty Executives
0
5
10
15
Source: REAL Trends Market Leaders for 2013.
20
25
30
35
40
Our Network
As an affiliate of Leading Real Estate Companies of the World® our company is a global — not just local real
estate company working on your behalf. LeadingRE provides world-class marketing and resources, allowing us to
provide the very best service.
Our organization produced more home sales volume in 2013 than any national real estate network, $314 billion,
representing over one million transactions.
MORE U.S. HOME SALES VOLUME IN 2013
THAN ANY NATIONAL REAL ESTATE BRAND
Volume shown in billions of dollars
300
$314
Intero and Leading Real Estate Companies of the World












$267
$221
Intero and Leading Real Estate
Companies of the World ®
Coldwell Banker
RE/MAX
Keller Williams
Century 21
Prudential
Berkshire Hathaway Home Services
Real Living
Sotheby’s International Realty
ERA
Realty Executives
Better Homes & Gardens
250
200
150
$131
$122
$114
100
$80
50
$44
$28
$22
$19
$12
Actual member statistics for LeadingRE and estimates for other networks using average sales units
per agent and average sales price for firms in each respective network from published sources for
2013 production.
0
Our Network
We bring you the power of our worldwide invitation-only network, Leading Real Estate Companies of the World®.
As a global organization, we connect tens of thousands of buyers and sellers every year. Our network dominates
in home sales units among the top 500 U.S. real estate firms, and overall was responsible for nearly 1.1 million
sales units in 2013.
WE DOMINATE IN HOMES SALES UNITS
FOR THE TOP 500 U.S. REAL ESTATE FIRMS
26.7%
LEADING
REAL ESTATE
COMPANIES
OF THE WORLD ®
8.4%
UNAFFILIATED
FIRMS
217,402 UNITS
686,947 UNITS
12%
RE/MAX
309,577
UNITS
14.6%
KELLER
WILLIAMS
19.8%
COLDWELL
BANKER
510,831 UNITS
377,341
UNITS
Source: REAL Trends Top 500 for 2013 production.














Intero and Leading Real Estate
Companies of the World
Coldwell Banker
Keller Williams
RE/MAX
Unaffiliated Firms
Berkshire Hathaway
Home Services
Century 21
Prudential
Sotheby’s International Realty
ERA
Better Homes & Gardens
Realty Executives
Real Living
The Corcoran Group
Our Network
®
© 2010 Leading Real Estate Companies of the World. All Rights Reserved.
GLOBAL REACH, HUMAN TOUCH.
Being part of the global economy goes far beyond technology; it requires the human touch. We are proud to
belong to the global network whose name says it all – Leading Real Estate Companies of the World®. Only the
best of the best are part of this collection. Wherever you go, the Leading Real Estate Companies of the World
logo is a symbol of the finest local real estate professionals.
Argentina
Australia
Bahamas
Belgium
British Virgin Islands
Canada
Cayman Islands
China
Costa Rica
Czech Republic
Denmark
Dominican Republic
England
Fiji
France
French West Indies
Germany
Indonesia
Ireland
Italy
Jamaica
Japan
Macedonia
Mauritius
Mexico
New Zealand
Panama
Portugal
Puerto Rico
Romania
Singapore
Sint Maarten
South Africa
Spain
Switzerland
Trinidad & Tobago
Turkey
Turks & Caicos
United Arab Emirates
United States
U.S. Virgin Islands
Our Network
When you entrust us to sell your home, your listing can be found from the websites of top real estate companies
through our participation in www.leadingre.com, a program available to us as members of Leading Real Estate
Companies of The World®. 90% of home buyers use the internet in their search* — we’ll help you reach those
buyers interested in our area — worldwide.
* National Association of Realtors Profile of Home Buyers and Sellers 2012
International
ARGENTINA
argentinahomes.com
AUSTRALIA
harcourts.com.au
BAHAMAS
bahamasrealty.bs
BELGIUM
immo-lelion.be
domoxim.be
BRITISH VIRGIN ISLANDS
smithsgore.com
CANADA
cirrealty.ca
dfh.ca
harveykalles.com
johnstonanddaniel.com
macrealty.com
mcgarrrealty.com
whistlerrealestate.ca
CAYMAN ISLANDS
irg.ky
COSTA RICA
costagoldrealestate.com
CZECH REPUBLIC
bhouse.cz
DENMARK
liebhavermaeglerne.dk
FIJI
harcourts.com.fj
FRANCE
feau-immobilier.fr
junotinvest.com
paris-fineresidences.com
FRENCH WEST INDIES
sibarthrealestate.com
GERMANY
aigner-immobilien.de
berlin-capital.com
grund-boden-fundus.de
HONG KONG
asiapacificproperties.com
INDONESIA
harcourts.co.id
ITALY
cofimimmobiliare.it
giorgio-vigano.it
immobilsarda.com
lacommerciale.org
paolodelchicca.it
JAMAICA
vlarealtors.com
JAPAN
morethanrelo.com
MEXICO
arkidinamica.net
livrealty.mx
pvre.com
quality.com.mx
NETHERLANDS ANTILLES
sunshine-properties.com
NEW ZEALAND
harcourts.co.nz
PANAMA
semusarealty.com
PORTUGAL
ins.pt
PUERTO RICO
prcoqui.com
ROMANIA
crosspoint.com.ro
SINGAPORE
ray.com.sg
SOUTH AFRICA
harcourts.co.za
jawitz.co.za
SPAIN
barcelona-properties.com
dmproperties.com
eten.es
fincas-exclusivas.com
rimontgo.com
SWITZERLAND
cgi.ch
comptoir-immo.ch
ginesta.ch
markstein.ch
wetag.com
TURKEY
spaceistanbul.com
TURKS & CAICOS
gracebayrealty.com
UNITED KINGDOM
carterjonas.co.uk
U.S. VIRGIN ISANDS
seaglassproperties.com
United States
ALABAMA
alfarealty.com
averbuchrealty.com
davidkahn.com
hamnerrealestate.com
lahrealestate.com
llbb.com
realtysouth.com
robertsbrothers.com
weems-realestate.com
ARIZONA
arizonabest.com
lindquistrealtors.com
longrealty.com
waltdanley.com
ARKANSAS
crye-leike.com
janetjones.com
jonesbororealestate.com
rcanumberone.com
weichertgriffin.com
CALIFORNIA
apr.com
baileyproperties.com
cookrealty.net
empirerealty.com
farrellsmyth.com
fhallen.com
firstteam.com
gatewayrealty.com
gibsonintl.com
golyon.com
grubbco.com
hiltonhyland.com
interorealestate.com
kappels.com
londonproperties.com
mcguire.com
mckinzienielsen.com
mcmillinrealty.com
nourmand.com
paragon-re.com
pattersonrealty.com
pinnacleestate.com
pmz.com
podley.com
rancon.com
realestateoflaketahoe.com
realestate-redding.com
realtyconcepts.com
sevengables.com
shorewood.com
starrealestate.com
starsouthcounty.com
troop.com
villagesite.com
whitehouseproperties.com
willisallen.com
windermeresocal.com
winkrealty.com
zephyrsf.com
COLORADO
bjadamsandcompany.com
brayandco.com
breckenridgeassociates.com
coloradolandmark.com
denverrealestate.com
joshuaco.com
mybrokers.com
nevasca.com
perryandco.com
platinumhomesales.com
rusinak.com
searsrealestate.com
ssfre.com
thegroupinc.com
urbancompanies.net
wellsgroupdurango.com
wkre.com
CONNECTICUT
bhrealestate.com
ferrignorealtors.com
greenwichfineproperties.com
hpearce.com
kellyrealestate.com
neumannrealestate.com
presscuozzo.com
raveis.com
realty3ct.com
realtyseven.com
sentryrealestate.com
weichertrp.com
DELAWARE
pattersonschwartz.com
DISTRICT OF COLUMBIA
wfp.com
FLORIDA
adamscameron.com
armorrealty.com
balistreri.com
billeroproperties.com
countsrealestate.com
ewm.com
fanniehillman.com
fivestarrealty.com
floridaexecutiverealty.com
florida-houses.com
foxfirerealty.com
ipre.com
johnrwood.com
keyes.com
matchmakerrealty.com
michaelsaunders.com
nationalrealtyfla.com
norrisandcompany.com
pelicanproperty.com
premierestateproperties.com
premierrealtygroup.com
pruittrealestate.com
resortrealtylife.com
ridgefl.com
robertsflorida.com
sarabay.com
smithandassociates.com
sorensenrealestate.com
thepremierpropertygroup.com
trumanandcompany.com
viprealty.com
wagnerrealty.com
watsonrealtycorp.com
weicherthallmark.com
weichertyates.com
GEORGIA
athensclassicproperties.com
beacham.com
blanchardandcalhoun.com
corabettthomas.com
crye-leike.com
elaineboggs.com
fickling.com
hardyrealty.com
harrynorman.com
herndoncompanyrealestate.com
nortonnorthga.com
waddellrealtyco.com
HAWAII
choi-realty.com
clarkhawaii.com
hawaiilife.com
kahalaassociates.com
palikairealtors.com
windermerealoha.com
ILLINOIS
atproperties.com
bairdwarner.com
bowerrealtors.com
crownerealty.com
gambinorealtors.com
gglrealty.com
jeanwrightrealestate.com
joelwardhomes.com
johngreenerealtor.com
maloofrealty.com
plproperties.com
strano.com
thehudsoncompany.com
wooffrealtors.com
INDIANA
callcarpenter.com
cressyeverett.com
fctucker.com
mccolly.com
thehardiegroup.com
IOWA
brisseyrealty.com
hunzikerrealty.com
iowarealty.com
lkrinfo.com
melfosterco.com
skogman.com
unitedrealestatesolutions.com
KANSAS
askmcgrew.com
kirkandcobb.com
reeceandnichols.com
weigand.com
KENTUCKY
castlen.com
huff.com
milestoneky.com
realestateinbowlinggreen.com
rhr.com
salliedavidsonrealtors.com
semonin.com
turftown.com
LOUISIANA
buelowmillerrealestate.net
burnsandco.com
flavinrealty.com
gardnerrealtors.com
MAINE
badgerrealty.com
jaretcohn.com
realtyofmaine.com
spragueandcurtis.com
themainerealestatenetwork.com
townandshore.com
MARYLAND
llehomes.com
machomes.com
MASSACHUSETTS
acton-realestate.com
andoverhomes.com
barrettandco.com
bilazarian.com
cjbarrett.com
cocoearly.com
higginsre.com
highlandre.com
jackconway.com
jonesrealtors.com
jpfco.com
landmarkre.com
medfieldproperties.com
melrosema.com
nbtaylor.com
northruprealtors.com
robertpaul.com
rutledgeproperties.com
sandpiperrealty.com
searsre.net
MICHIGAN
boltonjohnston.com
greenridge.com
hallandhunter.com
howardhanna.com
jaquarealtors.com
realestateone.com
reinhartrealtors.com
tomieraines.com
MINNESOTA
edinarealty.com
rogerfazendin.com
MISSISSIPPI
charlottesmith.com
gulfcoastheritagerealty.com
mcintoshandassoc.com
MISSOURI
janetmcafee.com
murney.com
NEBRASKA
nebhomesales.com
npdodge.com
NEVADA
chaseinternational.com
dicksonrealty.com
wardleyre.com
windermerelasvegas.com
NEW HAMPSHIRE
badgerrealty.com
beangroup.com
cowanandzellers.com
lakesregionrealestate.com
peabodysmith.com
petersonsrealestate.com
thegovegroup.com
NEW JERSEY
cocciarealestate.com
crossroadsrealtynj.com
davisrealtors.net
dianeturton.com
friedbergproperties.com
hallmarkrealtors.com
jjelekrealty.com
jordanbaris.com
loisschneiderrealtor.com
lvlrealtors.com
rhodesvannote.com
tarvinrealtors.com
tocr.com
turpinrealtors.com
vandykgroup.com
weichert.com
weidel.com
woodwardrealtygroup.com
zastko.com
NEW MEXICO
santafeproperties.com
steinborn.com
taosrealestatebroker.com
NEW YORK
arcrealty1insales.com
bhsusa.com
coachrealtors.com
fillmore.com
halstead.com
houlihanlawrence.com
johnjleaserealtors.com
kingsleyre.com
laffey.com
lyndabaker.com
mccaffreyrealty.com
mjpeterson.com
netterrealestate.com
nothnagle.com
nycooper.com
piersonrealtors.com
realtyusa.com
salmonrealestate.com
sheaandsanders.com
stribling.com
westwoodrealty.com
NORTH CAROLINA
allentate.com
appalachianland.com
ashecountyrealestate.com
beverly-hanks.com
brips.com
cchrealtors.com
cravenrealtors.com
dickensmitchener.com
firstwilsonproperties.com
fmrealty.com
foreproperties.com
harrynorman.com
hometownerealty.com
intracoastalrealty.com
lakenormanrealty.com
laruehambrickhomes.com
lrbrealestate.com
margaretrudd.com
nancyliipfert.com
neuserealty.com
preferredprop.com
resortouterbanks.com
teammetro.net
townsendrealestate.com
wendywilmotproperties.com
OHIO
burganrealestate.com
camtaylor.com
comey.com
cutlerhomes.com
galbreathrealtors.com
haringrealty.com
howardhanna.com
irongaterealtors.com
realty-group.com
russellrealty.com
sibcycline.com
wellesbowen.com
OKLAHOMA
churchillbrown.com
gocrossland.com
mcgrawrealtors.com
parksjonesrealty.com
OREGON
hasson.com
tncrealty.com
PENNSYLVANIA
brwnstone.com
chantre.com
classicproperties.com
duffyrealestate.com
fishre.com
fishburn.com
howardhanna.com
kingswayrealty.com
lewith-freeman.com
northwood.com
plumerre.com
tfgrealtors.com
villagerrealty.com
RHODE ISLAND
cressrealestate.com
liladelman.com
residentialproperties.com
SOUTH CAROLINA
1stchoicerealty-sc.com
allentate.com
burtjordan.com
carolinaonerealestate.com
charlestonrealestate.net
debordieu.com
dunesrealestategroup.com
gardencityrealty.com
joyrealestate.com
lowcountryrealestate.com
postonco.com
SOUTH CAROLINA (cont.)
rinehartrealty.com
russellandjeffcoat.com
SOUTH DAKOTA
hegg.com
TENNESSEE
bobparks.com
crye-leike.com
fletcherbright.com
gablesandgates.com
knoxville-tn.com
marx-bensdorf.com
walldorf.com
weichertjoeorr.com
zeitlinrealtors.com
TEXAS
ameliabullock.com
bayourealtors.com
brantsrealtors.com
cloudrealestate.com
conniestark.com
cornerstonebrokerage.com
coventryglenrealty.com
ebby.com
edmonson-realtor.com
grouponecc.com
heritagetexas.com
jbgoodwin.com
johndaugherty.com
kellyrealtors.com
marthaturner.com
moreland.com
pbarealtors.com
phyllisbrowning.com
thehousecompany.com
virginiacook.com
waynemurray.net
westmarkrealtors.com
UTAH
chapmanrichards.com
jessreidrealestate.com
welchrandall.com
VERMONT
bckrealestate.com
lmsre.com
pallspera.com
VIRGINIA
amrfp.com
averyhess.com
dawsonfordgarbee.com
johnstewartwalker.com
joynerfineproperties.com
klinemay.com
longandfoster.com
mcenearney.com
montaguemiller.com
nancychandler.com
olddominionrealty.com
roseandwomble.com
roywheeler.com
sagerrealestate.com
webberrealty.com
williamewood.com
WASHINGTON
distinctiveprop.com
johnlscott.com
windermere.com
windermerespokane.com
WEST VIRGINIA
oldcolony.com
patstewartrealtors.com
WISCONSIN
beckmanhouses.com
beiserrealty.com
firstweber.com
ghrealtors.com
keeferealestate.com
resource1gb.com
shorewest.com
starkhomes.com
Luxury Connections
Intero is also a member of Luxury Portfolio, a luxury division of
Leading Real Estate Companies of the World®, representing more
$1 million+ properties than any other luxury real estate network.
Website Demographic:
Annual Household Income:
$1.296 million
The properties marketed on the site are translated to nine
languages and more than 60 currencies. The site consistently
ranks in the top three in Google search results which gives your
property a great advantage.
As a member of Luxury Portfolio, all Bay Area Intero listings over
$1.5 million are automatically syndicated to LuxuryPortfolio.com
Own a primary home valued at
more than $3.135 million
Most US $1M+ Listings
Total U.S. Properties
12000
10500
9000
7500
6000
4500
3000
1500
0
Intero & LuxuryPortfolio.com
SothebysRealty.com
ChristiesGreatEstates.com
ColdwellBankerPreviews.com
KWLuxuryHomes.com
Source:Mintel International
Website Survey Q4 ‘13
Own a secondary home valued
at more than $5 million
There is an inaccurate perception
that some luxury real estate brands
control the majority of luxury real
estate deals in today’s market.
Actually, these brands have opened
their doors to listing all properties
regardless of price. Now, Intero,
combined with its Luxury Portfolio
network of brokerages, lists more
$1 million+ homes than any other
luxury organization worldwide.
Luxury Connections
LUXURYREALESTATE.COM
LUXURYREALESTATE.COMONLINE
ONLINEREACH
REACH
Reach
Reachthe
themost
mostpeople
peopleininyour
yourtarget
targetdemographic.
demographic.
- - Access
Accesstotothe
theworld’s
world’slargest
largestdatabase
databaseofoffor-sale
for-sale
luxury
luxuryproperties
propertiesfrom
fromaround
aroundthe
theworld
world
www.LuxuryRealEstate.com
- - “Best
“Bestofofthe
theWeb”
Web”and
and“Forbes
“ForbesFavorite”
Favorite”by
byForbes
Forbes
magazine
magazinefor
forseveral
severalyears.
years.
As a member of Luxury Real Estate all Intero listings more than $1 million are automatically syndicated to
- - Ranked
Ranked#1
#1luxury
luxuryreal
realestate
estatesite
siteby
byThe
TheLuxury
Luxury
LuxuryRealEstate.com. Here are Institute
some
of
the benefits of our luxury network:
InstituteLLC
LLC
- - Webby
WebbyAward
AwardHonoree
Honoree
• Webby award-winning, most-viewed
luxury
estate
- - #1
#1organic
organic
Google
Googlereal
search
search
results
resultsfor
forwebsite
key
keyphrases:
phrases:in the world, “Best of the Web”
“luxury
“luxuryreal
realestate”,
estate”,“million
“milliondollar
dollarhomes”,
homes”,luxury
luxury
• More than 4 million page views per
month and
developments”,
developments”,
andmany
manymore
more
• More than 55,000 luxury properties with an average price of $2,221,711 USD
34,975
34,975
• #1 in searches on google.com, bing.com, yahoo.com
12,349
12,349
Luxury Real Estate consists of 3,867
6,395
6,395
offices in 62 countries and 130,996
sales associates representing more than
cb
cb previews
previews
55,000 properties in over 62 countries.
It is the most comprehensive luxury real
estate network in the world.
Agents130,996
Offices3,867
Countries 62
Web Site Statistics
christie’s
christie’s
luxury
luxury
portfolio
portfolio
PP rr oo PP ee rr tt i i ee ss
oo vv ee rr
sotheby's
sotheby's
$$ 11
luxuryrealestate.com
luxuryrealestate.com
M
M i i ll ll i i oo nn
MAY
MAYWEBSITE
WEBSITESTATISTICS*
STATISTICS*
PAGE
PAGEVIEWS
VIEWS
VISITOR
VISITORSESSIONS
SESSIONS
Daily
Daily
137,314
137,314
6,935
6,935
Monthly
Monthly
4,130,129
4,130,129
199,225
199,225
OTHER
OTHERSTATISTICS
STATISTICS
Page Views
Visitor Sessions
Active
ActiveListings
Listingson
onLuxuryRealEstate.com
LuxuryRealEstate.com.................56,309
.................56,309
Daily 137,3146,935
Average
AverageResidential
ResidentialListing
ListingPrice
Price......................$2,221,711
......................$2,221,711
Monthly4,130,129Number
199,225
NumberofofCountries
Countrieswith
withActive
ActiveListings
Listings.......................62
.......................62
Additional Statistics
15,838
15,838
14,413
14,413
Global Reach
Top
Visiting
Countries
TOP
TOP
10
10VISITING
VISITING
COUNTRIES
COUNTRIES
Total
TotalDollars
Dollarson
onLuxuryRealEstate.com
LuxuryRealEstate.com....$124,275,820,925
....$124,275,820,925
United
UnitedStates
States
Germany
Germany
Canada
Canada
Italy
Italy
United
UnitedKingdom
Kingdom
France
France
Australia
Australia
Spain
Spain
Active Listings on LuxuryRealEstate.com
56,309
Mexico
Mexico
*Actual
*Actualnumbers
numbersprovided
providedby
byGoogle
Google
Analytics.
Analytics.
Sweden
Sweden
Average Residential Listing Price
$2,221,711
Total Visiting
Total
TotalVisiting
VisitingCountries
Countries208
208
Number of Countries with Active Listings
62
Countries:
|
|
WHO’S
WHO’SWHO
WHOIN
INLUXURY
LUXURYREAL
ESTATE
ESTATE | | LuxuryRealEstate.com
LuxuryRealEstate.com | | 800.488.4066
800.488.4066
[email protected]
[email protected]
Total Dollars on LuxuryRealEstate.com
REAL
$124,275,820,925
208
Our Sales Approach
The Selling Process
Phase
One
Phase
Two
Phase
Three
Initial Consultation
Marketing
Initial Escrow Period
Establish Time Frames
• Agency services
• Market conditions
• Determine market price
• Agency relationship
• Enter on MLS
• Send out office email notice
• Schedule open house
• Put property on broker tour
• Order property flyers
• Initiate internet marketing plan
Open Escrow
• Coordinate opening of
escrow with title agent
• Order preliminary title report
Report/disclosure review
• Read and review all reports and
disclosures to prepare for
review with client
• Review reports and disclosures
with client
• Submit contract to escrow officer
• Report pending sale to mls
• Confirm that buyer has received
all disclosures
• Place sale pending sign
on property
• Record contigency dates
• Coordinate buyer inspections
Home Reports/Inspections
• Natural hazard
• Disclosure
• Envirocheck
• Applicable inspections
(home/pest/pool/etc.)
Disclosures
• Supplemental seller checklist
• Earthquake hazards report
• Insurance disclosure
• Statewide advisory
Review offers
• Review offers with seller
• Prepare counter offers
• Verify contigency periods
• Verify loan rates with lender
Transaction Review
• Ensure all disclosure docs are
signed properly
• Ensure buyer has recieved all
pertinent document/reports
• Confirm loan approval conditions
and document delivery timelines
Contingency removal
• Review repair requests
negotiate/confirm repairs
• Remove contingencies
• Confirm move in date with
buyer's agent
• Schedule final walkthrough
• Change MLS status to DNS
Record/transfer title
& close escrow
• Review docs with seller
• Confirm sign off date
• Key exchange
• Sign off
• Escrow closed
Pricing Strategies
Our integrity, supported by widespread market
knowledge and experience, will help you price your
home as competitively as possible.
The Right Price.
The closer you price your home to fair market value, the more likely it is to sell quickly, and at the
optimum price.
Intero’s professional real estate agents will help you evaluate your home’s most marketable features
in relation to current real estate market trends in surrounding areas and your specific neighborhood.
Then, they’ll assist you in deciding on a reasonable, realistic, and competitive asking price. Our
ultimate goal is to gain attention and exposure, so that you’ll receive an acceptable offer as quickly as
possible.
The length of time your property is on the market may affect the selling price you receive. Pricing
your home competitively from the start will create more activity among buyers and brokers, and will
decrease the time it takes to be purchased.
Pricing your home 15% over market value means it will appeal to 20% of homebuyers
Pricing your home at fair market value means it will appeal to 95% of homebuyers
Pricing Your Home
If your home is priced competitively...
You’ll receive acceptable offers quickly. But pricing your property higher than comparable listings may actually help sell
your neighbor’s home faster than yours. Here are some things to consider:
How soon do you want to sell your property?
Statistics clearly prove that the narrower the gap between your agent’s estimate of value and your asking price, the
sooner you’ll receive an offer.
How does your home compare to others in the area?
Your agent has access to important details about current listings and recently sold properties through the Multiple
Listing Service (MLS). You can use this information to evaluate the competition you’re up against and analyze the effect
of market conditions in your area. Then you can determine your price by comparing your home to ones similar in age,
size, condition and location.
How much will buyers offer?
The cost of your next home, your need to pay off an existing mortgage, or your hope for a dollar-for-dollar return on
home improvements won’t affect a potential buyer’s perception about the value of your home.
Buyers will assess your property through comparisons with other homes in similar condition with comparable features
and amenities. Potential buyers are the true appraisers – and it’s their evaluation that matters.
If you think your house is worth “so much more” …
Unfortunately, emotion and pride of ownership have no place in the pricing process. Sellers speak of value, amount
invested, and what they can afford “to take.” However, buyers focus on price, condition, and similar properties that
are currently available.
Should you leave room for negotiating?
You greatly enhance the chances for a quick sale at or near your asking price when it can be substantiated by
comparable sales data. You want to be sure that statistics and local brokers can justify your price. Don’t risk
having agents neglect to promote your property to potentially qualified buyers simply because it’s out of their
price range. Keep in mind that if you do receive an offer at an unreasonably high price, it will be tested during the
appraisal and lending process.
What should you think about the first offers that come in?
Early offers can be your most realistic test of the current market. They often come from serious buyer/agent teams
who have been searching the market for a long time and know it well.
Risks of Overpricing
Taking Longer to Sell
Listing Price
Above Market
Value
• Houses priced above fair market value
take longer to sell.
• Pricing your property competitively will
help your property sell in the shortest time
possible and thus avoid the stigma of
longevity on the market.
Listing
Price At
Market
Value
Days On Market
Missing Peak Selling Activity
Peak Interest
Interested
Buyer
Showings
• A property generates the most interest
within the real estate market community
when it first goes on the market.
1 2 3 4 5 6 7 8 9 10 11 12 13 14
Weeks On Market
Asking Price
in Relation to Fair
Market Value
Appeal to
Potential
Homebuyers.
+15%
10%
+10%
25%
+5%
50%
Fair Market Value
95%*
Below Market Value
100%
* Approximately 5% of serious homebuyers are looking for a
bargain and will not bid on a home at fair market value. They
will concentrate on homes For Sale By Owners (FSBO’s).
• By pricing your property realistically from
the beginning, you can benefit from the
greatest interest among buyers and
brokers.
Losing Potential Buyers
• When priced above fair market value,
fewer buyers are willing to consider your
property or respond to your ad.
• Pricing your property competitively will
help attract the greatest number of
potential buyers.
Negotiating
Our depth and range of experience and high standards
of professionalism are essential elements in negotiating
a favorable sale.
We’re on your side.
Intero is a company you can rely on and trust to remain totally focused on representing you and your
best interests when it comes time to negotiate the sale of your home. Our agents are trained and
coached by some of real estate’s most well known negotiators.
Our real estate professionals are very knowledgeable about standard contract forms and the
kinds of issues involved in negotiating the best price and terms. They are well versed in local,
state and federal requirements that affect the sale of property in your community. Our agents
pride themselves in being able to provide expertise from start to finish – from qualifying buyers and
advising about financing alternatives – to assembling a comprehensive and binding contract.
Staging
Our enthusiasm and sense of fun is infectious –
generating “out of the box” creative thinking in
everything we do.
First Impressions.
We want your home to be on the market for as short a time as possible. For that to happen, it
needs to look its best so it will appeal to the broadest range of people.
Our experience gives us a strong basis for suggesting changes and proposing style
recommendations that may make your home more marketable. Taking care of any necessary
repairs and improvements can help eliminate buyer objections before they arise. Removing clutter
and sprucing up interior and exterior areas can also reduce distractions for potential buyers.
Practical Advice.
We can provide specific recommendations to help you highlight your home’s important areas,
decorative appeal, amenities, and focal points. At the same time, we’ll also suggest ways to
establish clear traffic patterns that may help potential buyers get the most from their viewing.
Our Marketing
Approach
www.PERSONALMLS.com
The Most Powerful Home Search Tools on the Web
The goal in selling a home is to generate “massive exposure” in the market place.
Listing a home on the MLS (Multiple Listing Service), putting a sign in the lawn and
having an open house is NOT enough. In addition, you can’t rely solely on the internet.
You need a Pro-Active marketing strategy that utilizes every venue to spread the word.
“A different market calls for a different approach”

High-End full color property flyers that tell a story about your home

Hand delivered property flyers direct to hundreds of local Realtor’s

E-Mail Blasts direct to thousands of local Realtors

Web-Posting to more than 15 home listing sites

Targeted Demographic Marketing focus

Multiple Broker’s tour announcements

24/7 Automated Prospecting Systems

Virtual tours with 360° views

Direct Mail Campaigns

Local newspaper advertising

Neighbors only open home event

Professional property photographs

A wide variety of Buyer incentives & guarantees

Exposure to one of the worlds largest Re-Location Networks

Creative open houses offering free maps of all local open homes

Weekday “Sneak Previews” to make it easy for Realtors to preview

Intero Real Estate is the fastest growing Real Estate company in history!
Phone: 408-499-9561
Fax: 408-904-5615
E-mail:
[email protected]
Brought to you by Brian Schwatka
“A Different Kind of Realtor”
518 N. Santa Cruz Ave.
Los Gatos, CA. 95030
Who are the Buyers?
72
%
57
%
31
%
of Millenials (18-34) say that
homeownership is part of their
personal American Dream.
Finding the
of homebuyers plan to buy
now to take
of low
A majority of home buyers look online
atadvantage
properties
for Dream Home
interest rates.
sale as their first step in the home buying process.
Consumer
Profile
A Buyer’s Dilemma
40%
31%
72
%
57
%
31
%
nding the
eam Home
of sellers did not reduce
their asking price.
of homes only lasted 1-4
weeks on the market before
being sold.
spending on luxury
32% cut
items to own a home.
waited
until more listings
Consumer
of Millenials
(18-34)
say that
38%
came
on
Profi
le the market.
92%
72
of homebuyers plan to buy
now to take advantage of low
interest rates.
of Millenials (18-34) say that
%
of renters plan to buy a home within
the next 2 years. Up from 22% in
2011.
Top Reasons Buyers
Want To Move:
their asking price. 2. Co
31%
of homes only lasted3.
1-4Ov
weeks on the market befor
4. Co
being sold.
32%
all buyers see their
38%
78% ofhome
as a goodA Buyer’s Dilemma
cut spending on luxury
Sources: N
internet.
42%
46%
Live in a home suited
to their life style.
expanded their home
search to
new
Liveinclude
in a better
neighborhood.
areas because
of low
inventory.
30%
financial investment
40%
31%
Finding the
Dream Home
Typical homebuyers searched
32%
for 12 weeks and viewed
38%
10 homes
5. Qu
waited until more listings
came on the market.
their asking price.
42%
of homes only lasted 1-4
weeks on the market before
being sold.
first saw the home
they purchased on the
internet.
46%
expanded their home
search to include new
areas because of low
inventory.
78%
of all buyers see their
home as a good
financial investment
cut spending on luxury
waited until more listings
came on the market.
More than half of buyers said
of renters plan to buy a home within
the next 2 years. Up from 22% in
2011.
Top Reasons Buyers
Want To Move:
1. Qu
40%
in a larger
45% Live
space.
first sawLive
theinhome
a home suited
42%44%
they purchased
the
to their lifeon
phase.
buyers
used
findingFinding
the right
thehome was the
of renters plan toof
a home
within
plan
to buy
%buyofnowhomebuyers
to take advantage of low most diffi
Dream
cult Home
step in the process
the next 2 years.the
Upinterest
from
22% in
internet
rates.
2011.
14% of buyers look online for
to help find a
57
%
31home.
A Buyer’s Dilemma Top F
information about the home
buying process
92%
of buyers used
the internet
to help find a
home.
92%
of buyers used
the internet
More than half of buyers said
finding the right hometo
was help
the
find a
most difficult step in the process
14% of buyers look online
for
home.
information about the home
Typical homebuyers searched
for 12 weeks and viewed
10 homes
buying process
Top Factors That Influence Neighborhood Choice:
1. Quality
of neighborhood.
Top
Influence Neighborhood Choice:
Top Factors
ReasonsThat
Buyers
Top
Factors That Influence Neighb
45%
2. Convenience to job.
Want
To Move:
1.
Quality
of neighborhood.
44%
3. Overall
of homes.
1.affordability
Quality
of neighborhood.
Live in a larger 42%
4.
Convenience
to
friends
and
family.
45%
2.
Convenience
to job.
space.
2.of school
Convenience
to job.
5. Quality
district.
30%
Live
in
a
home
suited
3.
Overall
affordability of homes.
44%
3. Overall affordability of homes.
to their life phase.
4. Convenience
friends and family.
in a hometo
suited
4. Convenience to friends and fa
42% Live
5. Quality of school district.
Live in a larger
space.
to their life phase.
Live in a better
neighborhood.
Sources: National Association of REALTORS
30%
Live in a better
Sources: National
Association of REALTORS
neighborhood.
5. Quality of school district.
Sources: National Association of REALTORS
1st Time Homebuyer Facts
buyers
first time
f
o
e
g
a
Median
was 31.
95% of first
time buyers
financed th
eir home p
urchase.
38% of
h
first-time ome buyers we
re
buyers.
gle
d a Sin
rchase
u
P
%
77
Home
Family
91% of first time buyers
used an agent.
Sacrifices renters are
willing to make to
be a homeowner.
- Cut back on Dining Out
- Cut back on non-essentials
- Give up luxuries like cable
& salon visits
- Fewer Vacations
- Lower retirement contributions
sources: National Association of REALTORS®
n a home as
60% desire to ow
ying one.
bu
on
a primary reas
How Do Buyers Find Homes?
National Association of REALTORS® research tells us that people are finding their homes either
online or with their agent most.
76%
Internet
68%
Real Estate Agent
29%
27%
16%
5%
Mobile or Tablet Site or App
Mobile or Table Search Engine
Yard Sign
Print Newspaper Ad
10
20
30
40
50
Source: 2013 National Association of REALTORS® profile of home buyers and sellers.
60
70
80
Online Strategy
With powerful online partnerships, we are constantly
building our brand while adjusting to an ever changing
communications landscape.
Our Online Strategy
We’ve developed strategic partnerships with the leading real estate search engines to syndicate
Intero’s property listings online, where today’s consumers are turning for real estate information.
In 2013, 92% of consumers used the Internet during the home buying process and 42% first saw
the house they purchased online* We understand the importance of syndicating our listings with all of
the major real estate search engines.
The relationships we have established with sites like Zillow and Trulia place the Intero brand in front of
millions of buyers and sellers nationwide. This helps us increase name recognition of the Intero brand
across the country, and helps consumers get their properties sold faster. Our strategy is simple, to
get Intero listings on these sites and linked back to the Intero website or appropriate agent.
* 2013 N ation al Assoc iation of Re altors ®
profile of Home Bu ye rs & Se lle rs.
Online Strategy
www.InteroRealEstate.com
A national real estate website where buyers can find homes fast using the latest
technology. Draw in your search area, view the properties how you like to, save your
searches and be immediately notified of a home selling or going on the marketing that fits your criteria.
To better serve our global audience all listings are translated into 19 different languages and 55
currencies.
With studies showing that 82 percent of Americans never leave home without their mobile devices,
it’s critical to us that our clients be able to quickly search for property, or contact our agents, on a
website designed specifically for their mobile device and lifestyle. On a smartphone or tablet go to
www.interorealestate.com and you will be directed to our HTML 5 mobile site where you can search
using geolocation and find complete listing details, large photos, street maps, bird’s eye imagery and
the option to schedule a showing, request information, get driving directions and more.
Online Strategy
We’re Easy To Find.
Intero markets your property to a worldwide audience at some of the top
internet sites.
®
®
Open House Promotion
We promote your open house online to showcase your property to as many interested consumers
as possible. This is just one of the marketing vehicles that we use in the complete marketing of your
home. For more information on where your open house will be listed, check out the sites below.
FrontDoor.com
is the exclusive real estate portal for the HGTV television
network. Your open house will be displayed to millions of
online visitors each week.
openhouse
OpenHouse.com
is the real estate industry’s largest single website that is
devoted to promoting your open house.
Zillow.com
Find homes for sale, rentals, home values, mortgages,
and more. Real estate info for practically every home in
the U.S.
Trulia.com
Trulia gives home buyers, sellers, owners and renters
the inside scoop on properties, places and real estate
professionals.
®
®
LeadingRE.com
is a powerful website that ranks high on Google and
drives consumers to view your home online and also
showcases your open house information.
A Luxury
Collection. Introducing Prestigio by Intero
Real Estate Services, purveyor
of fine and exclusive homes
around the world.
A Prestigio home is given an elevated level of exposure through its carefully crafted marketing
portfolio set up to showcase your luxury listing to relevant markets locally, nationally and globally. A customized plan can be created to suit the unique style of every luxury property, regardless
of lifestyle or location.
“Prestigio will expose your listing through the most influential mediums reaching
the greatest number of qualified buyers wherever they may be in the world.”
Alain Pinel
Sr. Vice President
General Manager
Intero Prestigio international
www.InteroPrestigio.com
Marketing Examples
Newspaper Advertising
OPEN HOUSE THIS WEEKEND
1234 MAIN STREET, ANYTOWN
1234 MAIN S T RE E T , AN Y T OW N US A
SUN.M.
&
.
P
SAT - 4:00
0
1:0
This elegant, custom-built estate built with
top quality materials found in very few homes.
Constructed with comfort in mind, this home
exudes warmth and charm.
• 3 Large Bedrooms • Approx. 8712 Sq. Ft. lot.
• Large Family Room
• 2.5 Bathrooms
• Approx. 2022 Sq. Ft. • Spacious Yard
Virtual Tour: www.1234MainStreet.com
Agent Name, REALTOR®
PHONE
EMAIL
www.AgentWebsite.com
LIC. #
LIST PRICE $0,000,000
HOMES IN YOUR AREA
SELLING FAST, DON’T MISS
OUT. CALL ME TODAY!
2014 Intero Real Estate Services, Inc. All rights reserved. The logo is a registered trademark
of Intero Real Estate Services, Inc. Information deemed reliable but not guaranteed. This is
not intended as a solicitation if you are listed with another broker.
1234 MAIN STREET, ANYTOWN
HOME FEATURES
This elegant, custom-built estate built
with top quality materials found in
very few homes. Constructed with
comfort in mind, this home exudes
warmth and charm.
Virtual Tour:
www.1234MainStreet.com
LIST PRICE $0,000,000
PHONE
EMAIL
LIC. #
HOMES IN YOUR AREA
SELLING FAST, DON’T MISS
OUT. CALL ME TODAY!
2014 Intero Real Estate Services, Inc. All rights reserved. The logo is a registered trademark
of Intero Real Estate Services, Inc. Information deemed reliable but not guaranteed. This is
not intended as a solicitation if you are listed with another broker.
Direct Mail Marketing
JUST LISTED!
1234 Main Street - Anytown, US
Property Features:
•
•
•
•
•
•
Priced at $0,000,000
3 Large bedrooms
2.5 Remodeled baths
Separate Family Room
Remodeled kitchen
Approx. 2022 sq. ft.
Approx. 8712 sq. ft. lot.
OPEN HOUSE
Sunday 1:00-4:00
Visit www.1234MainStreet.com for more information
PHONE
EMAIL
LIC. #
OPEN HOUSE! 1234 Main Street - Anytown, US
Property Features:
•
•
•
•
•
•
Priced at $0,000,000
3 Large bedrooms
2.5 Remodeled baths
Separate Family Room
Remodeled kitchen
Approx. 2022 sq. ft.
Approx. 8712 sq. ft. lot.
CALL TODAY FOR A
PRIVATE HOME TOUR
Visit www.1234MainStreet.com for more information
PHONE
EMAIL
LIC. #
Property Brochures
1234 Main Street
A Berkshire Hathaway Affiliate
Anytown, US
A truly luxurious property, just a couple blocks away from
Downtown, this home is ideal for people of all ages.
Contemporary design with modern functionality. Situated on
a quiet tree-lined street, and exceptionally updated, you’ll feel
right at home once you step inside.
•
•
•
•
•
•
5 Bedrooms
5 Bathrooms
2,400 Sq. Ft.
1.2 Acre Lot
Luxurious Master Retreat
Elegant Kitchen with
Professional Appliances
• Hardwood Flooring
• Recessed Lighting
• Landscaped Backyard
Oasis
• Minutes from downtown
• Top Rated Schools
List Price: $1,500,000
www.TourDomainName.com
PHONE
EMAIL
LIC. #
© 2014 Intero Real Estate Services, Inc., a Berkshire Hathaway Affiliate and wholly owned subsidiary of HomeServices of America, Inc. All rights reserve. The logo is a registered trademark of Intero Real Estate Services, Inc.
Information deemed reliable but not guaranteed. This is not intended as a solicitation if you are listed with another broker.
1475 NEWPORT AVENUE
This Victorian inspired masterpiece was completed in 2013 with every detail
considered. The moment you step inside you are captivated by the quality
craftsmanship and the grandeur of this enchanting home.
Brian Schwatka, Realtor
408-499-9561
[email protected]
www.PERSONALMLS.COM
DRE# 01426785
Luxurious Living,
Contemporary Comforts
This magnificent home offers 6 bedrooms and
4.5 bathrooms with approximately 5,000 square
feet of living area and 4 levels on approximately a ½
acre lot. Victorian inspired architectural details abound
and double hung windows invite an abundance of
natural light into the space. A focus on family
and social lifestyles ensures that modern
conveniences are incorporated into the
vintage design.
Elegantly
Appointed
Historic elegance graces this home
from the 9-foot tall ceilings to the designer art
glass to the detailed trim work and beyond. Formal
areas feature elements such as columns, French doors
and wainscot. Materials such as Carrera and Calcutta
marbles, oil rubbed bronze hardware, polished nickel
fixtures, and a custom color palette give the home
a sophisticated yet welcoming feel.
Gourmet Chef's
Kitchen
The kitchen was designed for heavy use as well as
entertaining. It features:
 Flush inset cabinet construction
 Soft close doors and drawers
 Oil rubbed bronze hardware
 Granite slab countertop with decorative edging
 Dual sinks for simultaneous prep and cleaning
 Stainless steel appliances
 48” six burner range with griddle & double ovens
 Largest oven with capacity for 3 catering trays
 Walk-in pantry with custom cabinetry
A stained island offers out of sight storage
options including:
 Mixer stand
 Trash/recycle receptacles
 Vertical storage
 Rolling cabinet pull outs
Open concept design opens up to:
 Family room centered on fireplace, artisan hearth
and stately mantel
 Breakfast nook with built-in hutches
 Oversized back patio
Master Retreat
The master suite is romantic, luxurious, and fully functional for two people. Built-in cabinetry installed throughout, a private dressing
room, separate walk-in closet and spa inspired bathroom make this the perfect retreat. The bathroom itself features double deep
shower, two person soaking tub, and fireplace. A secondary master bedroom suite with a full bathroom is located downstairs
for residents or guests requiring first floor accommodations.
Additional
features
 Generous sized bedrooms
 Large covered front and back
porches with beadboard ceilings
 Upstairs linen closet plumbed for a
stackable W/D
 Central vacuum system
 Vintage inspired laundry room
with large capacity W/D
 Separate mudroom with laundry
chute
 Formal study through French
doors
 Koehler and Hans Grohe fixtures
throughout
 ¾ size unfinished basement
 Two-car detached garage with
carriage style doors
 Large workshop area with
sliding barn door to backyard
 Built-in cabinetry with period
inspired details
 Media outlets in every bedroom
 Bay Alarm home security system
 Extra large lot just waiting to be
customized!
 Finished stairwell to attic with
hidden nook
 Charming downtown Willow
Glen just a short stroll away
Brian Schwatka, Realtor
408-499-9561
DRE# 01426785
Offered at: $3,399,000
Visit the Virtual Tour: www.tourfactory.com/991283
RESIDENTIAL LISTING AGREEMENT
(Exclusive Authorization and Right to Sell)
(C.A.R. Form RLA, Revised 7/13)
1. EXCLUSIVE RIGHT TO SELL:
hereby employs and grants
beginning (date)
and ending at 11:59 P.M. on (date)
the exclusive and irrevocable right to sell or exchange the real property in the City of
, Assessor's Parcel No.
County of
Santa Clara
.. _
California, described as:
(“Seller”)
(“Broker”)
(“Listing Period”)
,
,
(“Property”).
.. _
2. ITEMS EXCLUDED AND INCLUDED: Unless otherwise specified in a real estate purchase agreement, all fixtures and fittings that
are attached to the Property are included, and personal property items are excluded, from the purchase price.
ADDITIONAL ITEMS EXCLUDED:
.
ADDITIONAL ITEMS INCLUDED:
.
Seller intends that the above items be excluded or included in offering the Property for sale, but understands that: (i) the purchase
agreement supersedes any intention expressed above and will ultimately determine which items are excluded and included in the
sale; and (ii) Broker is not responsible for and does not guarantee that the above exclusions and/or inclusions will be in the purchase
agreement.
3. LISTING PRICE AND TERMS:
A. The listing price shall be:
Dollars ($
B.
).
Additional Terms:
.
4. COMPENSATION TO BROKER:
Notice: The amount or rate of real estate commissions is not fixed by law. They are set by each Broker
individually and may be negotiable between Seller and Broker (real estate commissions include all
compensation and fees to Broker).
Seller agrees to pay to Broker as compensation for services irrespective of agency relationship(s), either
percent
of the listing price (or if a purchase agreement is entered into, of the purchase price), or
$
,
AND
, as follows:
(1) If during the Listing Period, or any extension, Broker, cooperating broker, Seller or any other person procures a ready,
willing, and able buyer(s) whose offer to purchase the Property on any price and terms is accepted by Seller, provided the
Buyer completes the transaction or is prevented from doing so by Seller. (Broker is entitled to compensation whether any
escrow resulting from such offer closes during or after the expiration of the Listing Period, or any extension.)
60
OR (2) If within
calendar days (a) after the end of the Listing Period or any extension; or (b) after any cancellation of this
Agreement, unless otherwise agreed, Seller enters into a contract to sell, convey, lease or otherwise transfer the Property to
anyone (“Prospective Buyer”) or that person’s related entity: (i) who physically entered and was shown the Property during
the Listing Period or any extension by Broker or a cooperating broker; or (ii) for whom Broker or any cooperating broker
submitted to Seller a signed, written offer to acquire, lease, exchange or obtain an option on the Property. Seller, however,
shall have no obligation to Broker under paragraph 4A(2) unless, not later than 3 calendar days after the end of the Listing
Period or any extension or cancellation, Broker has given Seller a written notice of the names of such Prospective Buyers.
OR (3) If, without Broker’s prior written consent, the Property is withdrawn from sale, conveyed, leased, rented, otherwise
transferred, or made unmarketable by a voluntary act of Seller during the Listing Period, or any extension.
B. If completion of the sale is prevented by a party to the transaction other than Seller, then compensation due under paragraph 4A
shall be payable only if and when Seller collects damages by suit, arbitration, settlement or otherwise, and then in an amount
equal to the lesser of one-half of the damages recovered or the above compensation, after first deducting title and escrow
expenses and the expenses of collection, if any.
C. In addition, Seller agrees to pay Broker:
.
D. Seller has been advised of Broker’s policy regarding cooperation with, and the amount of compensation offered to, other brokers.
(1) Broker is authorized to cooperate with and compensate brokers participating through the multiple listing service(s)
("MLS") by offering to MLS brokers out of Broker’s compensation specified in 4A, either
percent of the
purchase price, or
$
.
(2) Broker is authorized to cooperate with and compensate brokers operating outside the MLS as per Broker’s policy.
E. Seller hereby irrevocably assigns to Broker the above compensation from Seller’s funds and proceeds in escrow. Broker may
submit this Agreement, as instructions to compensate Broker pursuant to paragraph 4A, to any escrow regarding the Property
involving Seller and a buyer, Prospective Buyer or other transferee.
F. (1) Seller represents that Seller has not previously entered into a listing agreement with another broker regarding the Property,
.
unless specified as follows:
(2) Seller warrants that Seller has no obligation to pay compensation to any other broker regarding the Property unless the
Property is transferred to any of the following individuals or entities:
.
(3) If the Property is sold to anyone listed above during the time Seller is obligated to compensate another broker: (i) Broker is
not entitled to compensation under this Agreement; and (ii) Broker is not obligated to represent Seller in such transaction.
A.
© 2013, California Association of REALTORS®, Inc.
Seller's Initials (
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RLA REVISED 7/13 (PAGE 1 OF 5)
RESIDENTIAL LISTING AGREEMENT - EXCLUSIVE (RLA PAGE 1 OF 5)
Agent: Brian Schwatka
Phone: 408.499.9561
Broker: Intero Real Estate Services ,518 N. Santa Cruz Avenue Los Gatos
Fax: 408.904.5615
,CA 95030
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5. MULTIPLE LISTING SERVICE:
A. Broker is a participant/subscriber to
Multiple Listing Service (MLS) and possibly others. Unless
otherwise instructed in writing the Property will be listed with the MLS(s) specified above. That MLS is (or if checked
is not) the
primary MLS for the geographic area of the Property. All terms of the transaction, including sales price and financing, if applicable,
(i) will be provided to the MLS in which the property is listed for publication, dissemination and use by persons and entities on
terms approved by the MLS and (ii) may be provided to the MLS even if the Property is not listed with the MLS.
BENEFITS OF USING THE MLS; IMPACT OF OPTING OUT OF THE MLS; PRESENTING ALL OFFERS
WHAT IS AN MLS? The MLS is a database of properties for sale that is available and disseminated to and accessible by all other
real estate agents who are participants or subscribers to the MLS. Property information submitted to the MLS describes the price,
terms and conditions under which the Seller’s property is offered for sale (including but not limited to the listing broker’s offer of
compensation to other brokers). It is likely that a significant number of real estate practitioners in any given area are participants or
subscribers to the MLS. The MLS may also be part of a reciprocal agreement to which other multiple listing services belong. Real
estate agents belonging to other multiple listing services that have reciprocal agreements with the MLS also have access to the
information submitted to the MLS. The MLS may further transmit the MLS database to Internet sites that post property listings online.
EXPOSURE TO BUYERS THROUGH MLS: Listing property with an MLS exposes a seller’s property to all real estate agents and
brokers (and their potential buyer clients) who are participants or subscribers to the MLS or a reciprocating MLS.
CLOSED/PRIVATE LISTING CLUBS OR GROUPS: Closed or private listing clubs or groups are not the same as the MLS. The MLS
referred to above is accessible to all eligible real estate licensees and provides broad exposure for a listed property. Private or
closed listing clubs or groups of licensees may have been formed outside the MLS. Private or closed listing clubs or groups are
accessible to a more limited number of licensees and generally offer less exposure for listed property. Whether listing property
through a closed, private network - and excluding it from the MLS - is advantageous or disadvantageous to a seller, and why, should
be discussed with the agent taking the Seller’s listing.
NOT LISTING PROPERTY IN A LOCAL MLS: If the Property is listed in an MLS which does not cover the geographic area where
the Property is located then real estate agents and brokers working that territory, and Buyers they represent looking for property in
the neighborhood, may not be aware the Property is for sale.
OPTING OUT OF MLS: If Seller elects to exclude the Property from the MLS, Seller understands and acknowledges that: (a) real
estate agents and brokers from other real estate offices, and their buyer clients, who have access to that MLS may not be aware that
Seller’s Property is offered for sale; (b) Information about Seller’s Property will not be transmitted to various real estate Internet sites
that are used by the public to search for property listings; (c) real estate agents, brokers and members of the public may be unaware
of the terms and conditions under which Seller is marketing the Property.
REDUCTION IN EXPOSURE: Any reduction in exposure of the Property may lower the number of offers and negatively impact the
sales price.
PRESENTING ALL OFFERS: Seller understands that Broker must present all offers received for Seller’s Property unless Seller
gives Broker written instructions to the contrary.
Seller's Initials
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B. MLS rules generally provide that residential real property and vacant lot listings be submitted to the MLS within 2 days or some
other period of time after all necessary signatures have been obtained on the listing agreement. Broker will not have to submit this
listing to the MLS if, within that time, Broker submits to the MLS a form signed by Seller (C.A.R. Form SELM or the local equivalent
form).
C. MLS rules allow MLS data to be made available by the MLS to additional Internet sites unless Broker gives the MLS instructions to
the contrary. Seller acknowledges that for any of the below opt-out instructions to be effective, Seller must make them on a
separate instruction to Broker signed by Seller (C.A.R. Form SELI or the local equivalent form). Specific information that can be
excluded from the Internet as permitted by (or in accordance with) the MLS is as follows:
(1) Property Availability: Seller can instruct Broker to have the MLS not display the Property on the Internet.
(2) Property Address: Seller can instruct Broker to have the MLS not display the Property address on the Internet.
Seller understands that the above opt-outs would mean consumers searching for listings on the Internet may not see the Property
or Property’s address in response to their search.
(3) Feature Opt-Outs: Seller can instruct Broker to advise the MLS that Seller does not want visitors to MLS Participant or
Subscriber Websites or Electronic Displays that display the Property listing to have the features below. Seller understands (i) that
these opt-outs apply only to Websites or Electronic Displays of MLS Participants and Subscribers who are real estate broker and
agent members of the MLS; (ii) that other Internet sites may or may not have the features set forth herein; and (iii) that neither
Broker nor the MLS may have the ability to control or block such features on other Internet sites.
(a) Comment And Reviews: The ability to write comments or reviews about the Property on those sites; or the ability to link to
another site containing such comments or reviews if the link is in immediate conjunction with the Property.
(b) Automated Estimate Of Value: The ability to create an automated estimate of value or to link to another site containing
such an estimate of value if the link is in immediate conjuction with the Property.
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SELLER REPRESENTATIONS: Seller represents that, unless otherwise specified in writing, Seller is unaware of: (i) any Notice of
Default recorded against the Property; (ii) any delinquent amounts due under any loan secured by, or other obligation affecting, the
Property; (iii) any bankruptcy, insolvency or similar proceeding affecting the Property; (iv) any litigation, arbitration, administrative
action, government investigation or other pending or threatened action that affects or may affect the Property or Seller’s ability to
transfer it; and (v) any current, pending or proposed special assessments affecting the Property. Seller shall promptly notify Broker in
writing if Seller becomes aware of any of these items during the Listing Period or any extension thereof.
7. BROKER'S AND SELLER'S DUTIES: (a) Broker agrees to exercise reasonable effort and due diligence to achieve the purposes of
this Agreement. Unless Seller gives Broker written instructions to the contrary, Broker is authorized to (i) order reports and
disclosures as necessary, (ii) advertise and market the Property by any method and in any medium selected by Broker, including
MLS and the Internet, and, to the extent permitted by these media, control the dissemination of the information submitted to any
medium; and (iii) disclose to any real estate licensee making an inquiry the receipt of any offers on the Property and the offering price
of such offers. (b) Seller agrees to consider offers presented by Broker, and to act in good faith to accomplish the sale of the Property
by, among other things, making the Property available for showing at reasonable times and referring to Broker all inquiries of any
party interested in the Property. Seller is responsible for determining at what price to list and sell the Property. Seller further agrees
to indemnify, defend and hold Broker harmless from all claims, disputes, litigation, judgments attorney fees and costs
arising from any incorrect information supplied by Seller, or from any material facts that Seller knows but fails to disclose.
8. DEPOSIT: Broker is authorized to accept and hold on Seller’s behalf any deposits to be applied toward the purchase price.
9. AGENCY RELATIONSHIPS:
A. Disclosure: If the Property includes residential property with one-to-four dwelling units, Seller shall receive a “Disclosure
Regarding Agency Relationships” (C.A.R. Form AD) prior to entering into this Agreement.
B. Seller Representation: Broker shall represent Seller in any resulting transaction, except as specified in paragraph 4F.
C. Possible Dual Agency With Buyer: Depending upon the circumstances, it may be necessary or appropriate for Broker to act as
an agent for both Seller and buyer, exchange party, or one or more additional parties (“Buyer”). Broker shall, as soon as
practicable, disclose to Seller any election to act as a dual agent representing both Seller and Buyer. If a Buyer is procured
directly by Broker or an associate-licensee in Broker’s firm, Seller hereby consents to Broker acting as a dual agent for Seller and
Buyer. In the event of an exchange, Seller hereby consents to Broker collecting compensation from additional parties for services
rendered, provided there is disclosure to all parties of such agency and compensation. Seller understands and agrees that: (i)
Broker, without the prior written consent of Seller, will not disclose to Buyer that Seller is willing to sell the Property at a price less
than the listing price; (ii) Broker, without the prior written consent of Buyer, will not disclose to Seller that Buyer is willing to pay a
price greater than the offered price; and (iii) except for (i) and (ii) above, a dual agent is obligated to disclose known facts
materially affecting the value or desirability of the Property to both parties.
D. Other Sellers: Seller understands that Broker may have or obtain listings on other properties, and that potential buyers may
consider, make offers on, or purchase through Broker, property the same as or similar to Seller’s Property. Seller consents to
Broker’s representation of sellers and buyers of other properties before, during and after the end of this Agreement.
E. Confirmation: If the Property includes residential property with one-to-four dwelling units, Broker shall confirm the agency
relationship described above, or as modified, in writing, prior to or concurrent with Seller’s execution of a purchase agreement.
10. SECURITY AND INSURANCE: Broker is not responsible for loss of or damage to personal or real property, or person, whether
attributable to use of a keysafe/lockbox, a showing of the Property, or otherwise. Third parties, including, but not limited to, appraisers,
inspectors, brokers and prospective buyers, may have access to, and take videos and photographs of, the interior of the Property.
Seller agrees: (i) to take reasonable precautions to safeguard and protect valuables that might be accessible during showings of the
Property; and (ii) to obtain insurance to protect against these risks. Broker does not maintain insurance to protect Seller.
11. PHOTOGRAPHS AND INTERNET ADVERTISING:
A. In order to effectively market the Property for sale it is often necessary to provide photographs, virtual tours and other media to
buyers. Seller agrees (or
if checked, does not agree) that Broker may photograph or otherwise electronically capture images
of the exterior and interior of the Property (“Images”) for static and/or virtual tours of the Property by buyers and others on
Broker’s website, the MLS, and other marketing sites. Seller acknowledges that once Images are placed on the Internet neither
Broker nor Seller has control over who can view such Images and what use viewers may make of the Images, or how long such
Images may remain available on the Internet. Seller further agrees that such Images are the property of Broker and that Broker
may use such Images for advertisement of Broker’s business in the future.
B. Seller acknowledges that prospective buyers and/or other persons coming onto the property may take photographs, videos or
other images of the property. Seller understands that Broker does not have the ability to control or block the taking and use of
Images by any such persons. (If checked)
Seller instructs Broker to publish in the MLS that taking of Images is limited to
those persons preparing Appraisal or Inspection reports. Seller acknowledges that unauthorized persons may take images who
do not have access to or have not read any limiting instruction in the MLS or who take images regardless of any limiting
instruction in the MLS. Once Images are taken and/or put into electronic display on the Internet or otherwise, neither Broker nor
Seller has control over who views such Images nor what use viewers may make of the Images.
12. KEYSAFE/LOCKBOX: A keysafe/lockbox is designed to hold a key to the Property to permit access to the Property by Broker,
cooperating brokers, MLS participants, their authorized licensees and representatives, authorized inspectors, and accompanied
prospective buyers. Broker, cooperating brokers, MLS and Associations/Boards of REALTORS® are not insurers against injury,
theft, loss, vandalism or damage attributed to the use of a keysafe/lockbox. Seller does (or if checked
does not) authorize Broker
to install a keysafe/lockbox. If Seller does not occupy the Property, Seller shall be responsible for obtaining occupant(s)’ written
permission for use of a keysafe/lockbox (C.A.R. Form KLA).
6.
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13. SIGN: Seller does (or if checked
does not) authorize Broker to install a FOR SALE/SOLD sign on the Property.
14. EQUAL HOUSING OPPORTUNITY: The Property is offered in compliance with federal, state and local anti-discrimination laws.
15. ATTORNEY FEES: In any action, proceeding or arbitration between Seller and Broker regarding the obligation to pay compensation
under this Agreement, the prevailing Seller or Broker shall be entitled to reasonable attorney fees and costs from the non-prevailing
Seller or Broker, except as provided in paragraph 19A.
16. ADDITIONAL TERMS:
REO Advisory Listing (C.A.R. Form REOL)
Short Sale Information and Advisory (C.A.R. Form SSIA)
17. MANAGEMENT APPROVAL: If an associate-licensee in Broker’s office (salesperson or broker-associate) enters into this Agreement
on Broker’s behalf, and Broker or Manager does not approve of its terms, Broker or Manager has the right to cancel this Agreement,
in writing, within 5 Days After its execution.
18. SUCCESSORS AND ASSIGNS: This Agreement shall be binding upon Seller and Seller’s successors and assigns.
19. DISPUTE RESOLUTION:
A. MEDIATION: Seller and Broker agree to mediate any dispute or claim arising between them regarding the obligation to pay
compensation under this Agreement, before resorting to arbitration or court action. Mediation fees, if any, shall be divided
equally among the parties involved. If, for any dispute or claim to which this paragraph applies, any party (i) commences an
action without first attempting to resolve the matter through mediation, or (ii) before commencement of an action, refuses to
mediate after a request has been made, then that party shall not be entitled to recover attorney fees, even if they would
otherwise be available to that party in any such action. THIS MEDIATION PROVISION APPLIES WHETHER OR NOT THE
ARBITRATION PROVISION IS INITIALED. Exclusions from this mediation agreement are specified in paragraph 19C.
B. ARBITRATION OF DISPUTES:
Seller and Broker agree that any dispute or claim in Law or equity arising between them regarding the obligation to pay
compensation under this Agreement, which is not settled through mediation, shall be decided by neutral, binding
arbitration. The arbitrator shall be a retired judge or justice, or an attorney with at least 5 years of residential real estate
Law experience, unless the parties mutually agree to a different arbitrator. The parties shall have the right to discovery
in accordance with Code of Civil Procedure §1283.05. In all other respects, the arbitration shall be conducted in
accordance with Title 9 of Part 3 of the Code of Civil Procedure. Judgment upon the award of the arbitrator(s) may be
entered into any court having jurisdiction. Enforcement of this agreement to arbitrate shall be governed by the Federal
Arbitration Act. Exclusions from this arbitration agreement are specified in paragraph 19C.
“NOTICE: BY INITIALING IN THE SPACE BELOW YOU ARE AGREEING TO HAVE ANY DISPUTE
ARISING OUT OF THE MATTERS INCLUDED IN THE ‘ARBITRATION OF DISPUTES’ PROVISION DECIDED
BY NEUTRAL ARBITRATION AS PROVIDED BY CALIFORNIA LAW AND YOU ARE GIVING UP ANY RIGHTS
YOU MIGHT POSSESS TO HAVE THE DISPUTE LITIGATED IN A COURT OR JURY TRIAL. BY INITIALING IN
THE SPACE BELOW YOU ARE GIVING UP YOUR JUDICIAL RIGHTS TO DISCOVERY AND APPEAL, UNLESS
THOSE RIGHTS ARE SPECIFICALLY INCLUDED IN THE ‘ARBITRATION OF DISPUTES’ PROVISION. IF YOU
REFUSE TO SUBMIT TO ARBITRATION AFTER AGREEING TO THIS PROVISION, YOU MAY BE COMPELLED
TO ARBITRATE UNDER THE AUTHORITY OF THE CALIFORNIA CODE OF CIVIL PROCEDURE. YOUR
AGREEMENT TO THIS ARBITRATION PROVISION IS VOLUNTARY.”
“WE HAVE READ AND UNDERSTAND THE FOREGOING AND AGREE TO SUBMIT DISPUTES ARISING
OUT OF THE MATTERS INCLUDED IN THE ‘ARBITRATION OF DISPUTES’ PROVISION TO NEUTRAL
ARBITRATION.”
Seller's Initials
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ADDITIONAL MEDIATION AND ARBITRATION TERMS: The following matters shall be excluded from mediation and
arbitration: (i) a judicial or non-judicial foreclosure or other action or proceeding to enforce a deed of trust, mortgage or
installment land sale contract as defined in Civil Code §2985; (ii) an unlawful detainer action; (iii) the filing or
enforcement of a mechanic's lien; and (iv) any matter that is within the jurisdiction of a probate, small claims or
bankruptcy court. The filing of a court action to enable the recording of a notice of pending action, for order of
attachment, receivership, injunction, or other provisional remedies, shall not constitute a waiver or violation of the
mediation and arbitration provisions.
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20. ENTIRE AGREEMENT: All prior discussions, negotiations and agreements between the parties concerning the subject matter of this
Agreement are superseded by this Agreement, which constitutes the entire contract and a complete and exclusive expression of their
agreement, and may not be contradicted by evidence of any prior agreement or contemporaneous oral agreement. If any provision of
this Agreement is held to be ineffective or invalid, the remaining provisions will nevertheless be given full force and effect. This
Agreement and any supplement, addendum or modification, including any photocopy or facsimile, may be executed in counterparts.
21. OWNERSHIP, TITLE AND AUTHORITY: Seller warrants that: (i) Seller is the owner of the Property; (ii) no other persons or entities
have title to the Property; and (iii) Seller has the authority to both execute this Agreement and sell the Property. Exceptions to
ownership, title and authority are as follows:
.
By signing below, Seller acknowledges that Seller has read, understands, received a copy of and agrees to the terms of this
Agreement.
Seller
Address
Telephone
Date
State
City
Fax
Seller
Address
Telephone
Zip
Email
Date
City
Fax
Real Estate Broker (Firm)
By (Agent)
Address
Telephone
BRE Lic. #
City
Fax
State
Zip
BRE Lic. #
Date
State
Zip
Email
Email
© 2013, California Association of REALTORS®, Inc. United States copyright law (Title 17 U.S. Code) forbids the unauthorized distribution, display and reproduction of this form, or
any portion thereof, by photocopy machine or any other means, including facsimile or computerized formats.
THIS FORM HAS BEEN APPROVED BY THE CALIFORNIA ASSOCIATION OF REALTORS® (C.A.R.). NO REPRESENTATION IS MADE AS TO THE LEGAL VALIDITY OR
ACCURACY OF ANY PROVISION IN ANY SPECIFIC TRANSACTION. A REAL ESTATE BROKER IS THE PERSON QUALIFIED TO ADVISE ON REAL ESTATE
TRANSACTIONS. IF YOU DESIRE LEGAL OR TAX ADVICE, CONSULT AN APPROPRIATE PROFESSIONAL.
Published and Distributed by:
REAL ESTATE BUSINESS SERVICES, INC.
a subsidiary of the California Association of REALTORS®
525 South Virgil Avenue, Los Angeles, California 90020
Reviewed by
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SELLER'S ADVISORY
(C.A.R. Form SA, Revised 11/11)
Property Address: .. _, .. _
Ca
("Property")
..
1. INTRODUCTION: Selling property in California is a process that involves many steps. From start to finish, it could take anywhere
from a few weeks to many months, depending upon the condition of your Property, local market conditions and other factors. You
have already taken an important first step by listing your Property for sale with a licensed real estate broker. Your broker will help
guide you through the process and may refer you to other professionals as needed. This advisory addresses many things you may
need to think about and do as you market your Property. Some of these things are requirements imposed upon you, either by law or
by the listing or sale contract. Others are simply practical matters that may arise during the process. Please read this document
carefully and, if you have any questions, ask your broker or appropriate legal or tax advisor for help.
2. DISCLOSURES:
A. General Disclosure Duties: You must affirmatively disclose to the buyer, in writing, any and all known facts that materially affect
the value or desirability of your Property. You must disclose these facts whether or not asked about such matters by the buyer,
any broker, or anyone else. This duty to disclose applies even if the buyer agrees to purchase your Property in its present
condition without requiring you to make any repairs. If you do not know what or how to disclose, you should consult a real estate
attorney in California of your choosing. Broker cannot advise you on the legal sufficiency of any disclosures you make. If the
Property you are selling is a residence with one to four units except for certain subdivisions, your broker also has a duty to
conduct a reasonably competent and diligent visual inspection of the accessible areas and to disclose to a buyer all adverse
material facts that the inspection reveals. If your broker discovers something that could indicate a problem, your broker must
advise the buyer.
B. Statutory Duties: (For one-to-four Residential Units):
(1) You must timely prepare and deliver to the buyer, among other things, a Real Estate Transfer Disclosure Statement ("TDS"),
and a Natural Hazard Disclosure Statement ("NHD"). You have a legal obligation to honestly and completely fill out the TDS
form in its entirety. (Many local entities or organizations have their own supplement to the TDS that you may also be asked to
complete.) The NHD is a statement indicating whether your Property is in certain designated flood, fire or earthquake/seismic
hazard zones. Third-party professional companies can help you with this task.
(2) Depending upon the age and type of construction of your Property, you may also be required to provide and, in certain cases
you can receive limited legal protection by providing, the buyer with booklets entitled "The Homeowner's Guide to Earthquake
Safety," "The Commercial Property Owner's Guide to Earthquake Safety," "Protect Your Family From Lead in Your Home" and
"Environmental Hazards: A Guide For Homeowners and Buyers." Some of these booklets may be packaged together for your
convenience. The earthquake guides ask you to answer specific questions about your Property's structure and preparedness
for an earthquake. If you are required to supply the booklet about lead, you will also be required to disclose to the buyer any
known lead-based paint and lead-based paint hazards on a separate form. The environmental hazards guide informs the
buyer of common environmental hazards that may be found in properties.
(3) If you know that your property is: (i) located within one mile of a former military ordnance location; or (ii) in or affected by a
zone or district allowing manufacturing, commercial or airport use, you must disclose this to the buyer. You are also required to
make a good faith effort to obtain and deliver to the buyer a disclosure notice from the appropriate local agency(ies) about any
special tax levied on your Property pursuant to the Mello-Roos Community Facilities Act, the Improvement Bond Act of 1915,
and a notice concerning the contractual assessment provided by section 5898.24 of the Streets And Highways Code
(collectively, “Special Tax Disclosures”).
(4) If the TDS, NHD, or lead, military ordnance, commercial zone or Special Tax Disclosures are provided to a buyer after you
accept that buyer's offer, the buyer will have 3 days after delivery (or 5 days if mailed) to terminate the offer, which is why it is
extremely important to complete these disclosures as soon as possible. There are certain exemptions from these statutory
requirements; however, if you have actual knowledge of any of these items, you may still be required to make a disclosure as
the items can be considered material facts.
C. Death and Other Disclosures: Many buyers consider death on real property to be a material fact in the purchase of property. In
some situations, it is advisable to disclose that a death occurred or the manner of death; however, California Civil Code Section
1710.2 provides that you have no disclosure duty "where the death has occurred more than three years prior to the date the
transferee offers to purchase, lease, or rent the real property, or [regardless of the date of occurrence] that an occupant of that
property was afflicted with, or died from, Human T-Lymphotropic Virus Type III/Lymphadenopathy-Associated Virus." This law
does not "immunize an owner or his or her agent from making an intentional misrepresentation in response to a direct inquiry from
a transferee or a prospective transferee of real property, concerning deaths on the real property."
D. Condominiums and Other Common Interest Subdivisions: If the Property is a condominium, townhouse, or other property in a
common interest subdivision, you must provide to the buyer copies of the governing documents, the most recent financial
statements distributed, and other documents required by law or contract. If you do not have a current version of these documents,
you can request them from the management of your homeowner's association. To avoid delays, you are encouraged to obtain
these documents as soon as possible, even if you have not yet entered into a purchase agreement to sell your Property.
The copyright laws of the United States (Title 17 U.S. Code) forbid the
unauthorized reproduction of this form, or any portion thereof, by photocopy
machine or any other means, including facsimile or computerized formats.
Copyright © 1991-2011, CALIFORNIA ASSOCIATION OF REALTORS®,
INC. ALL RIGHTS RESERVED.
Seller's Initials (
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SELLER'S ADVISORY (SA PAGE 1 OF 2)
Agent: Brian Schwatka
Phone: 408.499.9561
Broker: Intero Real Estate Services ,518 N. Santa Cruz Avenue Los Gatos
Fax: 408.904.5615
,CA 95030
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3. CONTRACT TERMS AND LEGAL REQUIREMENTS:
A. Contract Terms and Conditions: A buyer may request, as part of the contract for the sale of your Property, that you pay for
repairs to the Property and other items. Your decision on whether or not to comply with a buyer's requests may affect your ability
to sell your Property at a specified price.
B. Withholding Taxes: Under federal and California tax laws, a buyer is required to withhold a portion of the purchase price from
your sale proceeds for tax purposes unless you sign an affidavit of non-foreign status and California residency, or some other
exemption applies and is documented.
C. Prohibition Against Discrimination: Discriminatory conduct in the sale of real property against individuals belonging to legally
protected classes is a violation of the law.
D. Government Retrofit Standards: Unless exempt, you must comply with government retrofit standards, including, but not limited
to, installing operable smoke detectors, bracing water heaters, and providing the buyer with corresponding written statements of
compliance. Some city and county governments may impose additional retrofit standards, including, but not limited to, installing
low-flow toilets and showerheads, gas shut-off valves, tempered glass, and barriers around swimming pools and spas. You
should consult with the appropriate governmental agencies, inspectors, and other professionals to determine the retrofit
standards for your Property, the extent to which your Property complies with such standards, and the costs, if any, of compliance.
E. EPA’s LEAD-BASED PAINT RENOVATION, REPAIR AND PAINTING RULE: The new rule requires that contractors and
maintenance professionals working in pre-1978 housing, child care facilities, and schools with lead-based paint be certified; that
their employees be trained; and that they follow protective work practice standards. The rule applies to renovation, repair, or
painting activities affecting more than six square feet of lead-based paint in a room or more than 20 square feet of lead-based
paint on the exterior. Enforcement of the rule begins October 1, 2010. See the EPA website at www.epa.gov/lead for more
information.
F. Legal, Tax and Other Implications: Selling your Property may have legal, tax, insurance, title or other implications. You should
consult an appropriate professional for advice on these matters.
4. MARKETING CONSIDERATIONS:
A. Pre-Sale Considerations: You should consider doing what you can to prepare your Property for sale, such as correcting any
defects or other problems. Many people are not aware of defects in or problems with their own Property. One way to make
yourself aware is to obtain professional home inspections prior to sale, both generally, and for wood destroying pests and
organisms, such as termites. By doing this, you then have an opportunity to make repairs before your Property is offered for sale,
which may enhance its marketability. Keep in mind, however, that any problems revealed by such inspection reports or repairs
that have been made, whether or not disclosed in a report, should be disclosed to the buyer (see “Disclosures” in paragraph 2
above). This is true even if the buyer gets his/her own inspections covering the same area. Obtaining inspection reports may also
assist you during contract negotiations with the buyer. For example, if a pest control report has both a primary and secondary
recommendation for clearance, you may want to specify in the purchase agreement those recommendations, if any, for which
you are going to pay.
B. Post-Sale Protections: It is often helpful to provide the buyer with, among other things, a home protection/warranty plan for the
Property. These plans will generally cover problems, not deemed to be pre-existing, that occur after your sale is completed. In the
event something does go wrong after the sale, and it is covered by the plan, the buyer may be able to resolve the concern by
contacting the home protection company.
C. Safety Precautions: Advertising and marketing your Property for sale, including, but not limited to, holding open houses, placing
a keysafe/lockbox, erecting FOR SALE signs, and disseminating photographs, video tapes, and virtual tours of the premises,
may jeopardize your personal safety and that of your Property. You are strongly encouraged to maintain insurance, and to take
any and all possible precautions and safeguards to protect yourself, other occupants, visitors, your Property, and your
belongings, including cash, jewelry, drugs, firearms and other valuables located on the Property, against injury, theft, loss,
vandalism, damage, and other harm.
D. Expenses: You are advised that you, not the Broker, are responsible for the fees and costs, if any, to comply with your duties
and obligations to the buyer of your Property.
5. OTHER ITEMS:
Seller has read and understands this Advisory. By signing below, Seller acknowledges receipt of a copy of this document.
Seller
Print Name
Date
Seller
Print Name
Date
Real Estate Broker
By
Address
(Agent)
City
Telephone
Fax
Date
State
Zip
E-mail
THIS FORM HAS BEEN APPROVED BY THE CALIFORNIA ASSOCIATION OF REALTORS® (C.A.R.). NO REPRESENTATION IS MADE AS TO THE LEGAL VALIDITY OR
ADEQUACY OF ANY PROVISION IN ANY SPECIFIC TRANSACTION. A REAL ESTATE BROKER IS THE PERSON QUALIFIED TO ADVISE ON REAL ESTATE
TRANSACTIONS. IF YOU DESIRE LEGAL OR TAX ADVICE, CONSULT AN APPROPRIATE PROFESSIONAL.
This form is available for use by the entire real estate industry. It is not intended to identify the user as a REALTOR®. REALTOR® is a registered collective membership mark
which may be used only by members of the NATIONAL ASSOCIATION OF REALTORS® who subscribe to its Code of Ethics.
Published and Distributed by:
REAL ESTATE BUSINESS SERVICES, INC.
Date
Reviewed by
a subsidiary of the California Association of REALTORS®
525 South Virgil Avenue, Los Angeles, California 90020
SA REVISED 11/11 (PAGE 2 OF 2)
SELLER'S ADVISORY (SA PAGE 2 OF 2)
testing intero

Table of Contents I Information on Brian Schwatka and his Value II

Transcription

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