Table of Contents I Information on Brian Schwatka and his Value II
Transcription
Table of Contents I Information on Brian Schwatka and his Value II
Table of Contents I Information on Brian Schwatka and his Value - Cover letter 24 hour release of contract; “My Commitment to You” Personal profile: Objectives, Philosophies, Qualities and Track Record Past client testimonials II Who is Intero Real Estate Services, Inc.? - The Intero story - Intero’s Vision and Values - Our Network III Our Sales approach, Pricing Strategies & the Process of Selling - Selling process overview - Pricing strategies and the risks of overpricing - Staging and presenting your home IV Our Marketing Approach & Massive Market Exposure - Massive Market Exposure Overview Who are the buyers, where do they come from and how do they find homes? Online internet strategy Intero’s “Luxury Portfolio” Sample property brochures V Comparable Market Analysis (CMA) - Subject property pages Property analysis summary (comparable properties) Suggested List Price & Seller’s Net Sheet (If Applicable) Sample listing agreement with highlighted verbiage Thank you for allowing me the opportunity to provide you with a Comparative Market Analysis (CMA) for your property. This analysis indicates the activity which has occurred with comparable properties in your area. While none of the properties are exactly like yours, they do give a reference for determining market value. I’m looking forward to discussing how to sell your home for the highest dollar amount in the shortest amount of time. My proven strategy of “Massive Market Exposure” broadcasts your home’s information “directly” to the Realtor community as well as to the general public utilizing every venue possible. (See marketing section 4 for details) I truly believe that it’s not the “Market” that determines whether a home sells or not, it’s the “Marketing” that gets your home the maximum amount of exposure so as to secure more than one offer, in the shortest amount of time. Lastly, I can assist in the downsizing, repairing, upgrading, and staging of your home at no extra charge. Thank you for taking the time to review this Comparative Market Analysis. If you would like to speak with any of my past clients in regards to my; performance, communication, marketing strategies, or my organizational skills, please let me know so that I can send you a list to call from. I look forward to helping you. Respectfully, Brian Schwatka Realtor and Retirement Specialist DRE# 01426785 518 N. Santa Cruz Ave. Los Gatos, Ca. 95030 408-499-9561 Email: [email protected] Web: www.PersonalMLS.com My Commitment to You My goal is to provide service that will exceed your expectations. I demand the highest professional standards from myself and so should you. This service guarantee gives you the option of a 24-hr Release of Contract clause should you feel it necessary. I believe you won’t. It takes a strong belief in the quality of my service to make this kind of commitment to you, in writing. __________________________________ Brian Schwatka, "A Different Kind of Realtor" Certified Seniors Advisor (CSA) Seniors Real Estate Specialist (SRES) Intero Real Estate Services Agent DRE# 01426785 Broker DRE# 01354442 518 N. Santa Cruz Avenue Los Gatos, CA. 95030 Cell: 408-499-9561 Fax: 408-904-5615 e-mail: [email protected] My Website for tools, testimonials and info: WWW.PERSONALMLS.com Realtor & Retirement Specialist Why Hire Brian as your Listing Agent? My Objectives: ● ● ● ◂ ◂ ◂ ◂ ◂ ◂ ◂ ◂ Sell “As-Is” in the shortest amount of time Give you “peace of mind” and reduce stress Achieve the highest price for your home Research and derive the most accurate list price Schedule and attend the home inspections Educate you on the disclosures and contracts Orchestrate repairs and upgrades if necessary Edit and supplement your home’s décor Create a beautiful full color brochure Implement a Massive Marketing campaign Our goal is to obtain more than one offer My Philosophies: ● ● ● ● ● Treating each client as if they were my only client Educating my clients in a patient and comprehensible way Understanding that each of my clients have unique requirements Leveraging repeatable systems for maximum consistency Using the latest technology for marketing and communications My Qualities: ● ● ● ● ● ● Organized, focused and highly communicative Creative problem solver, negotiator and strategist Confident and successful year after year “Never Give Up” attitude Personable, honest and trustworthy Knowledgeable in ALL aspects of real estate and retirement ● I teach a course entitled: Should I Stay or Should I Go? Proven Track Record Since 2004: Average Days on Market: 21 Days Top 1% of all Santa Clara County Realtors Top 5% of all Intero agents world wide Top 10 at Intero Los Gatos Brian Schwatka Retirement Specialist & Top Producing Realtor 518 N. Santa Cruz Av. Los Gatos, Ca. 95030 408.499.9561 cell [email protected] www.PersonalMLS.com Seniors Real Estate Specialist (SRES) & Certified Seniors Advisor (CSA) My name is Brian Schwatka. I am a Certified Seniors Advisor which means that I have been trained in every aspect of buying and selling Real Estate with an emphasis on "Transitioning Seniors". My goal is to educate, reduce stress and orchestrate the entire process from beginning to end, at no additional cost. How I Help Seniors: ► Consulting: Should you stay or go? ► Educating: on the entire process ► Researching: what the home is worth ► Downsizing: Packing, & moving ► Disposal: Estate sales, donations ► Repairs: Huge team of professionals ► Staging: Décor/furniture—No Charge ► Marketing: Massive Market Exposure ► Referrals: to legal and tax experts. ► Interacting with the family & partners Brian Schwatka Seniors Specialist & Top Producing Realtor 518 N. Santa Cruz Av. Los Gatos, Ca. 95030 408.499.9561 cell [email protected] www.PersonalMLS.com ► Selling the home with care and reducing stress for all. Testimonials Intero Real Estate Services Los Gatos Office Read below to see what my clients have to say about our services! Mark & Joan Savarese - (Sold in Willow Glen) “Brian, thanks for your pro-active efforts in selling our home after it had expired on the MLS. After interviewing multiple Realtors, we came to the conclusion that you had the most complete marketing campaign and that you would work the hardest to sell our home as fast as possible. You did what you said you were going to do and sold our home, even in a terrible market. Thanks again.” Bill & Victoria - (Sold in San Jose) Rose Garden Home sells in 3 weeks after sitting on the market “Brian has the confidence and the industry knowledge to get the job done where others had failed. There were quite a few challenges during the transaction, but he continued to turn them around in our favor.” Betty Nelson - (Sold in San Jose) San Jose Home sells for $60,000 over asking with 20 offers! “I am happy to inform you that Brian Schwatka has been great. He has made this location change much easier than I anticipated. I can’t begin to say enough about his marketing techniques and expertise with the mounds of paperwork. I have told my friends and family about Intero and most of all about Brian. I hope you appreciate his expertise.” Ralph Longo - (Sold in San Jose) Willow Glen Tudor “Brian is not only a close personal friend, but he’s a very down to earth Real Estate Consultant. I’ve been a Realtor myself for the last 10 years and I’ve met my share of high-end Real Estate Professionals. Brian really has his client’s best interests in mind. He’s dedicated, dependable and energetic. I would refer him to anyone looking for a highly efficient Real Estate Consultant.” Michael & Susan Sarpa - (Sold in San Jose) Silver Creek Home sells for $100,000 over asking with 22 offers! “There’s no way that I could have marketed my home and broadcasted that much data to the Brokerage community myself. Brian adds value by obtaining a greater sales price and ends up virtually paying for himself and his unique services.” Andrew Smith - (Sold in San Jose) Blossom Valley Home sells for profit, only 7 months after the purchase! “I have a nationwide network of Realtors with whom I work, so I know a good one when I see them. Brian is a skilled consultant and an accomplished negotiator. He brings a fresh approach to the Real Estate profession and gives me exceptional treatment every time we do a transaction together”. Denise and Mark Gagner – (Sold in Willow Glen) "It was a pleasure working with Brian. He did a great job preparing and marketing our home. Once we had an offer, he did an excellent jobnegotiating withthebuyers and represented our best interest. Thank you Brian for all of your hard work and making this a seamless transaction!" Heather and Lou Hoffman – (Sold in Willow Glen) Storybook Tudor on Iris Ct. “Brian, you handled every aspect of selling my home from renovating it to selling it. I put my trust in you and you came through with flying colors. Thank You!” Tom and Charmaine – (Sold in Blossom Valley) "Brian is a dream real estate agent. He was so easy to work with and went way above and beyond in getting our home and landscaping ready for the sale. It was great to have such a team effort between us. He knows how to market a home and generate multiple offers above list. As a seller, I recommend you listen to him. He is experienced and professional, as well as being personable and easy to like. Maria Giardina "Brian Schwatka of Intero is the most professional, ethical, supportive realtor I could have hoped for. In listing and selling my deceased mother's home, he made a stressful time for me so much easier. Brian was friendly, honest, open, and extremely patient. He was also there for me and my family 24/7. He also recently listed and sold my personal home. He gave me great advice on how to prepare my home for sale, and again pitched in to help with all the details. He was always available to answer my questions and address my concerns. We received several offers immediately and I was extremely happy with the selling price. More Testimonials can be found at: www.personalmls.com Who is Intero? The Intero Story Before Silicon Valley was duly named, its history as the hotbed of innovation was well noted. Our catchy moniker reflects the giants of technology who line the corridors of Cupertino, Mountain View, Menlo Park, Palo Alto, and Sunnyvale, the wave of progressive firms that have shaped electronics, e-commerce and social interaction all call this place home. In its truest form, innovation knows no boundaries. It isn’t contained by market or economic trends. Silicon Valley is where everyone gathers at the water cooler of progress, questioning why can’t things be better. It’s from that fountain that the founders of Intero drank. It was 2002. Silicon Valley was mired in the dot-com bust affecting all corners of the technology sector. As a result the local real estate market grinded to a halt. In true Silicon Valley spirit, that was the exact, perfect moment to launch a startup real estate brokerage. Intero’s desire wasn’t to be like all other brokerages. Not only were we committed to providing our residents and neighbors a service that heralded the very nature of where we live, we owed it to our new neighbors, recruited from all over the world to come and work for many of the most creative, progressive companies on the planet. Powered by an entirely new technology platform, backed by a solid investment, lead by a team of real estate veterans who were all born, raised and weaned right here in the Silicon Valley, Intero Real Estate Services was born. While the dot-com bust remedied, in 2007, the real estate bubble burst and its subsequent effects on the market and economy were well documented. For us, this singled a moment in time to do what we do best - invest in our company and innovate further. Over the past seven years, against the pressures of a challenging market, we continued to advance our training programs, update all of our technology, grow our brand into other markets and build a luxury sub brand. We did all this because this is who we are. In 2014, in the truest spirit of Silicon Valley, we were acquired by HomeServices of America, Inc., a Berkshire Hathaway affiliate and one of the most respected names in the business. In a way, this is simply part of the unique and wonderful story so many great companies encounter from this area. But more importantly, it is the obvious next chapter that plays to the innovative spirit that birthed us, nurtured us and took us from start-up to established. True to our nature and intent, through this acquisition, we have retained our Intero name, which has become synonymous with the top agents in the business and our regard for the communities we serve. For over 12 years, agents have trusted Intero with their career and our clients with the biggest transaction of their lives. We take that seriously. Our founders are still here willingly running our company just as they always have done. So while nothing changes, everything will continue to transform when it comes to progress, innovation and servicing our clients. Just as it always has. Intero | Vision & Values Guided by principles of trust, respect and integrity, we empower people to achieve their dreams. INTEGRITY Honesty above all else. We are true to our word and always strive to do what is right. COMPASSION We never underestimate the power of a smile, a kind word, or a listening ear. We exist to serve the needs of those we touch. LOYALTY We are loyal to our agents, our employees, our customers. We are loyal to our values and to our vision, ensuring that the goals of the individual and the group will be achieved. COMMITMENT We are dedicated to giving back to the community. We believe we will accomplish whatever we set our minds to and know that we can make a difference through volunteerism. We are dreamers with a purpose. TEAM We accomplish more collectively than what we can alone. Everyone is a contributor. PROFESSIONALISM We conduct ourselves with grace and with the highest standards and ethics. We place a high level of attention to every detail. ENTHUSIASM We enjoy the process and the journey. Laughter and a sense of humor encourage creativity and progressive thinking. COMPETENCY We hire, train, and coach to ensure the highest level of competency in all areas of the organization. Mastery is our goal. INNOVATION & ENTREPRENEURSHIP We have the courage to take calculated risks. We evaluate our service and our systems, and constantly reinvent ourselves. OPEN COMMUNICATION We give and receive honest communication to maintain the strength of our organization and to sustain a dynamic environment. All communication is a true reflection of our thoughts and beliefs. FRIENDSHIP It is a powerful force that comes from mutual esteem, respect, and devotion. FUN In order to keep an upbeat organization you must enjoy what you do and have fun with it. FOCUS What you focus on expands. SELF CONTROL It is essential for discipline and mastery of emotions, discipline of self and discipline of those under your supervision. CONFIDENCE You must believe in yourself if you expect others to believe in you. Intero | Online and Social Find us online with up-to-date market information for both the luxury market and the national market. Get to know us on Facebook and Twitter as well. Are you interested in how we give back to the community? Follow our foundation blog chock full of charitable events and grant giveaways. www.InteroReBlog.com www.facebook.com/InteroRE www.facebook.com/InteroPrestigio www.twitter.com/InteroRE www.interofoundation.org Intero | Community Service Community Service The Intero Foundation’s Grants Since its inception in 2002, the Intero Foundation has collected over $3 million in donations from Intero agents and employees, securely endowing $775,000 while giving over $2.6 million in grants to nonprofit organizations that support children in need. Supported organizations include: A Brighter Today Foundation Abilities United Academic Success AchieveKids Advocates for Children Alum Rock Counseling Center All Stars Helping Kids Art of Yoga Project Assistance League of Los Gatos - Saratoga Assistance League of San Jose At The Crossroads Barrett Elementary School Barrett Home School & Community Club BAWSI Bay Area Alliance for Youth Family Services Bay Area Crisis Nursery Bay Area Women’s Sports Initiative Bill Wilson Center Bill Wilson Center (SSJFY) Breakthrough Silicon Valley Breath California Camp Superstuff Buena Vista Auxiliary Buenas Vidas Youth Ranch Burnett Elementary School Burton Elementary School Camp Hope Camp Taylor Carlmont Motivational Center CASA of San Mateo Chamberlain’s Children Center Chartwell School Child Advocates of Silicon Valley, Inc. Children’s Hospital Branches Community Partners For Youth Inc. Community School of Arts Community Solutions Concord Youth Center Cross Cultural Community Service Center Cupertino Community Services Dan Herbert Camp Hope Diablo Valley Assistance League Discovery Counseling Center Discovery Counseling Center SCIP Downs Syndrome Connection Dream Power Horsemanship Dream Power Foundation, Inc. Estrella Family Services Exchange Club of San Jose Family Connections Family Giving Tree Family Supportive Housing Franklin McKinley Education Foundation Friends Together Future Families Future Vision Mentoring Generations in Jazz Good Karma Bikes Good Karma Kids Program Grateful Garments Hellyer Elementary HOPE Services Hospice of the Valley Housing Industry Foundation Interfaith Council of Contra Costa County Jacob’s Heart Jose Valdez Math Foundation Junior Achievement of Northern California JustREAD/JustMATH JW House Learning & Loving Center Learning for Life Let Them Hear Foundation Lincoln High School Foundation Living, Learning & Loving Center Los Paseos Elementary School Montalvo Arts Center Montalvo Associaton Morgan Hill Pop Warner Football Mt. Madonna YMCA Northwest YMCA My New Red Shoes NAMI Contra Costa National Alliance of the Mentally Ill Nature Bridge Next Door Solutions O’Neill Sea Odyssey One Step Closer Open Heart Kitchen Organization of Special Needs Families PACE Pacific Autism Center for Education Pajama Program Partners for New Generations Project Help Peer Court Quilt Museum Race for Good Ravenswood Family Health Center Rape Trauma Center Rape Trauma Services Reach Potential Movement Rebekah Childrens Services Role Model Program Rotary Club of San Jose North Foundation Saint Francis Foundation Samaritan House San Francisco 49ers Academy San Jose Education Foundation Schmahl Science Workshop Shelter Inc. of Contra Costa County Silicon Valley Education Fund Silvar-Charitable Foundation Trust SJB Child Development Center Small Steps Social Advocates for Youth Southwest YMCA Spark Program Special Olympics St Rose Hospital Foundation St. Joseph Family Center Stand up for Kids Starting Point Arts Summer Search Sunday Friends Super Stars Literacy Program Teen Force The Salvation Army The Wellness Community The Wish Book TheatreWorks Turning Wheels for Kids Upward Bound Youth US Relief for Unicef Via Rehabilitation Services Voyager Child Development Westwind Riding Institute Willow Glen Foundation Youth Community Services Intero | Goes Green COMMITTED TO GIVING BACK TO THE COMMUNITIES WE SERVE Intero has found a new way to bring this concept of giving to the environment. Intero has teamed up with EcoBroker International to offer our agents an exclusive opportunity to earn an EcoBroker Certified® Designation adding yet another differentiator to our real estate business. EcoBroker is a program designed to help communities across the United States, and internationally, take advantage of and encourage energy efficiency and sustainable design in real estate properties. Through EcoBroker educational courses, our real estate professionals acquire the knowledge and resources to become Certified EcoBrokers and assist clients in their pursuit and marketing of properties with green features. Our EcoBrokers are equipped with additional energy and environmental information and tools that help them provide added value to all of their real estate transactions. EcoBroker training helps our real estate agents address the newest topics in real estate, such as green home certification programs like Energy Star Qualified Homes, energy-efficiency, and sustainable design. The EcoBroker designation also assists our real estate agents in working through issues that may arise in real estate transactions, such as mold, radon, and poor indoor air quality, by providing real solutions. Additional Steps Intero is Taking to Help the Environment Intero is a Certified Green Business, and plans on implementing it company wide. By simply providing a large recycling bin coupled with a much smaller trash bin, our offices are able to reduce its trash output by more than 35%. Office Locations CALIFORNIA Northern California Grass Valley 170 E. Main Street 530.615.0110 Rocklin 3175 Sunset Blvd Suite 103 916.624.0767 Saratoga 12900 Saratoga Avenue 408.741.1600 Alamo 3200 Danville Blvd. Suite 100 925.831.8057 Hayward 77 Jackson Street 510.690.1700 Tracy 18 West 11th St. 209.229.8882 Arbuckle 306 5th St. 530.476.3001 Hollister 800 San Benito Street Suite C 831.637.2112 Sacramento 460 Drake Circle 916.204.9493 Sacramento - Central 4100 Folsom Blvd. 916.743.7225 Brentwood - Downtown 651 First St. 925.516.9090 Brentwood - Garin Ranch 8640 Brentwood Blvd. Suite D 925.634.1116 Livermore 187 South J. Street 925.371.6500 Los Altos 496 First Street Suite 200 650.947.4700 Salinas 221 Main Street Suite 201 831.594.7897 San Carlos 1250 San Carlos Ave. Suite 102 650.622.1000 San Francisco 1788 19th Avenue 415.242.8177 Campbell 1865 Winchester Blvd. Suite 200 408.879.7270 Los Gatos 518 North Santa Cruz Ave. 408.357.5700 Carmel-By-The-Sea Lincoln Ave, between 5th and 6th 831.233.5148 Markleeville-Alpine County 14831 Hwy 89 530.694.2794 Castro Valley 3185 Castro Valley Blvd. 510.886.1100 Menlo Park 807 Santa Cruz Ave. 650.543.7740 Cupertino 10275 N. De Anza Blvd. 408.342.3000 Milpitas 248 Hillview Drive 408.956.2950 San Jose - East Valley 2110 Story Rd. Suite 100 408.937.2300 Discovery Bay 1540 Discovery Bay Blvd. Suite B 925.634.1111 Milpitas - Hillview 848 N. Hillview Dr. 408.228.8200 San Jose - Evergreen 2230 Quimby Rd 408.528.7800 Milpitas - NHA 200 Serra Way Suite 44 408.684.5000 San Jose - Silver Creek 5609 Silver Creek Valley Rd. 408.574.5000 Dublin 7950 Dublin Blvd. Suite 104 925.230.0960 El Dorado Hills 4364 Town Center Blvd. Suite 120 916.358.8631 Folsom Lake 1360 E. Natoma Street Suite 130 916.303.4545 Fremont - Mission 43225 Mission Blvd. 510.651.6500 Gilroy 790 First Street 408.848.8400 Morgan Hill 175 E. Main Ave. Suite 130 408.778.7474 Penn Valley 11434 Pleasent Valley Rd. 530-432-3353 Placerville 990 Marshall Way Suite B 530.303.4044 Pleasanton 5960 Stoneridge Dr. Suite 101 925.621.6200 San Jose - Almaden 5580 Almaden Expressway 408.754.9500 San Jose - Alum Rock 2254 Alum Rock Ave. 408.258.1111 San Jose Willow Glen - Lincoln Ave. 2061 Lincoln Ave 408.445.3600 Union City 32145 Alvarado-Niles Rd. Suite 101 510.489.8989 Vacaville 6906 Pleasants Valley Rd. 707.249.2226 Walnut Creek 2085 N. Broadway Suite 400 925.812.3350 Woodside 1580 Canada Lane 650.206.6200 Southern California Camarillo 44 Palm Drive 805.244.5555 Corona 1325 Corona Pointe Court 909.477.7690 Downey 8255 Firestone Blvd Suite 200 562.861.7242 Huntington Park 3642 E. Florence Ave. 323.786.0826 Rancho Cucamonga 10803 Foothill Blvd. Suite 110 909.900.5855 ALABAMA Huntsville 7531 Bailey Cove Rd. Suite A 256.533.8388 ARIZONA Scottsdale 10565 N 114th St Suite 107 480.338.0501 NEVADA Minden/Gardnerville 1362 US HWY 395 South Suite 112 775.783.5330 Reno 65 Foothill Road, Suite 2 775.825.1178 COLORADO Evergreen 29029 Upper Bear Creek Road 303.670.3232 Golden 14143 Denver West Parkway Suite 100 303.670.3232 TENNESSEE Murfreesboro 3173 S Church St. 615.278.1700 TEXAS Austin 11120 Los Comanchero Rd. 512.784.5111 Houston 2800 Kirby Drive B242 713.568.2389 San Jose - Willow Glen 1567 Meridian Ave. 408.979.5900 San Diego - Chula Vista 900 Lane Ave. Ste 126 619.420.9500 San Mateo 1100 Park Place Suite 100 650.931.8300 San Diego - El Cajon 220 West Main Street Suite 102 619.402.1101 x100 Santa Clara 499 Aldo Ave. 408.844.8440 Valencia 28225 Newhall Ranch Road 661.702.0188 One IFC 20/F, Central H.K. + 852 39606485 Santa Cruz 2222 East Cliff Drive Suite 150 831.464.5310 Yuba City 868 Richland Rd. 530.790.7000 300 Huai Hai Zhong Road + 86 135 0195 9809 Houston - Cy-Fair 9525 Huffmeister Rd. 281.916.1227 INTERNATIONAL ASIA Hong Kong Shanghai 7.14 Our Network Our Network Intero is part of HomeServices of America Inc., a Berkshire Hathaway affiliate, the second-largest full service residential real estate company in the U.S. $56 Billion in Residential Real Estate Sales 22,400 Real Estate Associates 450 Sales Offices HomeServices’ Real Estate Operating Companies “A home is one of the most important assets that most people will ever buy. Homes are also where memories are made and you want to work with someone you can trust.” -Warren Buffett, chairman of the board, Berkshire Hathaway Inc. What does it mean to be a Berkshire Hathaway Affiliate? The HomeServices’ network is comprised of some of the industry’s most respected real estate firms, each of whom is recognized for their services, leadership and integrity. By joining forces with HomeServices, and becoming a Berkshire Hathaway affiliate, Intero is unmatched in its ability to serve the real estate needs of new and existing clients. “I would want to be associated with somebody where the financial strength was unquestioned and where the name stood for integrity. What other quality would you want that Berkshire Hathaway HomeServices does not have; and I don’t think you could find one.” -Warren Buffett, chairman of the board, Berkshire Hathaway Inc. Our Network As an affiliate of Leading Real Estate Companies of the World®, we are connected to the very best real estate brokers. Our worldwide network dominates in more markets across the U.S., with #1 market rankings in 39% of the top markets — significantly more than our closest national franchise competitor. Once again proving the power of connecting local brands with a pervasive national and global network. PERCENTAGE OF TOP 108 U.S. MARKETS IN WHICH NETWORK AFFILIATES WERE #1 IN SALES VOLUME, Percentage of top 108 U.S. Markets in which network affiliates were TRANSACTION SIDES OR BOTH IN 2013 #1 in sales volume, transaction sides or both in 2013. 39% Intero/Leading R.E. 24% Coldwell Banker 9% Keller Williams 8% Unaffiliated Firms RE/MAX 5% Berkshire Hathaway Home Services 4% 3% Intero and L Real Estate of the World Prudential 2% Sotheby’s 2% ERA 2% Century 21 1% Realty Executives 0 5 10 15 Source: REAL Trends Market Leaders for 2013. 20 25 30 35 40 Our Network As an affiliate of Leading Real Estate Companies of the World® our company is a global — not just local real estate company working on your behalf. LeadingRE provides world-class marketing and resources, allowing us to provide the very best service. Our organization produced more home sales volume in 2013 than any national real estate network, $314 billion, representing over one million transactions. MORE U.S. HOME SALES VOLUME IN 2013 THAN ANY NATIONAL REAL ESTATE BRAND Volume shown in billions of dollars 300 $314 Intero and Leading Real Estate Companies of the World $267 $221 Intero and Leading Real Estate Companies of the World ® Coldwell Banker RE/MAX Keller Williams Century 21 Prudential Berkshire Hathaway Home Services Real Living Sotheby’s International Realty ERA Realty Executives Better Homes & Gardens 250 200 150 $131 $122 $114 100 $80 50 $44 $28 $22 $19 $12 Actual member statistics for LeadingRE and estimates for other networks using average sales units per agent and average sales price for firms in each respective network from published sources for 2013 production. 0 Our Network We bring you the power of our worldwide invitation-only network, Leading Real Estate Companies of the World®. As a global organization, we connect tens of thousands of buyers and sellers every year. Our network dominates in home sales units among the top 500 U.S. real estate firms, and overall was responsible for nearly 1.1 million sales units in 2013. WE DOMINATE IN HOMES SALES UNITS FOR THE TOP 500 U.S. REAL ESTATE FIRMS 26.7% LEADING REAL ESTATE COMPANIES OF THE WORLD ® 8.4% UNAFFILIATED FIRMS 217,402 UNITS 686,947 UNITS 12% RE/MAX 309,577 UNITS 14.6% KELLER WILLIAMS 19.8% COLDWELL BANKER 510,831 UNITS 377,341 UNITS Source: REAL Trends Top 500 for 2013 production. Intero and Leading Real Estate Companies of the World Coldwell Banker Keller Williams RE/MAX Unaffiliated Firms Berkshire Hathaway Home Services Century 21 Prudential Sotheby’s International Realty ERA Better Homes & Gardens Realty Executives Real Living The Corcoran Group Our Network ® © 2010 Leading Real Estate Companies of the World. All Rights Reserved. GLOBAL REACH, HUMAN TOUCH. Being part of the global economy goes far beyond technology; it requires the human touch. We are proud to belong to the global network whose name says it all – Leading Real Estate Companies of the World®. Only the best of the best are part of this collection. Wherever you go, the Leading Real Estate Companies of the World logo is a symbol of the finest local real estate professionals. Argentina Australia Bahamas Belgium British Virgin Islands Canada Cayman Islands China Costa Rica Czech Republic Denmark Dominican Republic England Fiji France French West Indies Germany Indonesia Ireland Italy Jamaica Japan Macedonia Mauritius Mexico New Zealand Panama Portugal Puerto Rico Romania Singapore Sint Maarten South Africa Spain Switzerland Trinidad & Tobago Turkey Turks & Caicos United Arab Emirates United States U.S. Virgin Islands Our Network When you entrust us to sell your home, your listing can be found from the websites of top real estate companies through our participation in www.leadingre.com, a program available to us as members of Leading Real Estate Companies of The World®. 90% of home buyers use the internet in their search* — we’ll help you reach those buyers interested in our area — worldwide. * National Association of Realtors Profile of Home Buyers and Sellers 2012 International ARGENTINA argentinahomes.com AUSTRALIA harcourts.com.au BAHAMAS bahamasrealty.bs BELGIUM immo-lelion.be domoxim.be BRITISH VIRGIN ISLANDS smithsgore.com CANADA cirrealty.ca dfh.ca harveykalles.com johnstonanddaniel.com macrealty.com mcgarrrealty.com whistlerrealestate.ca CAYMAN ISLANDS irg.ky COSTA RICA costagoldrealestate.com CZECH REPUBLIC bhouse.cz DENMARK liebhavermaeglerne.dk FIJI harcourts.com.fj FRANCE feau-immobilier.fr junotinvest.com paris-fineresidences.com FRENCH WEST INDIES sibarthrealestate.com GERMANY aigner-immobilien.de berlin-capital.com grund-boden-fundus.de HONG KONG asiapacificproperties.com INDONESIA harcourts.co.id ITALY cofimimmobiliare.it giorgio-vigano.it immobilsarda.com lacommerciale.org paolodelchicca.it JAMAICA vlarealtors.com JAPAN morethanrelo.com MEXICO arkidinamica.net livrealty.mx pvre.com quality.com.mx NETHERLANDS ANTILLES sunshine-properties.com NEW ZEALAND harcourts.co.nz PANAMA semusarealty.com PORTUGAL ins.pt PUERTO RICO prcoqui.com ROMANIA crosspoint.com.ro SINGAPORE ray.com.sg SOUTH AFRICA harcourts.co.za jawitz.co.za SPAIN barcelona-properties.com dmproperties.com eten.es fincas-exclusivas.com rimontgo.com SWITZERLAND cgi.ch comptoir-immo.ch ginesta.ch markstein.ch wetag.com TURKEY spaceistanbul.com TURKS & CAICOS gracebayrealty.com UNITED KINGDOM carterjonas.co.uk U.S. VIRGIN ISANDS seaglassproperties.com United States ALABAMA alfarealty.com averbuchrealty.com davidkahn.com hamnerrealestate.com lahrealestate.com llbb.com realtysouth.com robertsbrothers.com weems-realestate.com ARIZONA arizonabest.com lindquistrealtors.com longrealty.com waltdanley.com ARKANSAS crye-leike.com janetjones.com jonesbororealestate.com rcanumberone.com weichertgriffin.com CALIFORNIA apr.com baileyproperties.com cookrealty.net empirerealty.com farrellsmyth.com fhallen.com firstteam.com gatewayrealty.com gibsonintl.com golyon.com grubbco.com hiltonhyland.com interorealestate.com kappels.com londonproperties.com mcguire.com mckinzienielsen.com mcmillinrealty.com nourmand.com paragon-re.com pattersonrealty.com 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fanniehillman.com fivestarrealty.com floridaexecutiverealty.com florida-houses.com foxfirerealty.com ipre.com johnrwood.com keyes.com matchmakerrealty.com michaelsaunders.com nationalrealtyfla.com norrisandcompany.com pelicanproperty.com premierestateproperties.com premierrealtygroup.com pruittrealestate.com resortrealtylife.com ridgefl.com robertsflorida.com sarabay.com smithandassociates.com sorensenrealestate.com thepremierpropertygroup.com trumanandcompany.com viprealty.com wagnerrealty.com watsonrealtycorp.com weicherthallmark.com weichertyates.com GEORGIA athensclassicproperties.com beacham.com blanchardandcalhoun.com corabettthomas.com crye-leike.com elaineboggs.com fickling.com hardyrealty.com harrynorman.com herndoncompanyrealestate.com nortonnorthga.com waddellrealtyco.com HAWAII choi-realty.com clarkhawaii.com hawaiilife.com kahalaassociates.com palikairealtors.com windermerealoha.com ILLINOIS atproperties.com bairdwarner.com bowerrealtors.com crownerealty.com gambinorealtors.com gglrealty.com jeanwrightrealestate.com joelwardhomes.com johngreenerealtor.com maloofrealty.com plproperties.com strano.com thehudsoncompany.com wooffrealtors.com INDIANA callcarpenter.com cressyeverett.com fctucker.com mccolly.com thehardiegroup.com IOWA brisseyrealty.com hunzikerrealty.com iowarealty.com lkrinfo.com melfosterco.com skogman.com unitedrealestatesolutions.com KANSAS askmcgrew.com kirkandcobb.com reeceandnichols.com weigand.com KENTUCKY castlen.com huff.com milestoneky.com realestateinbowlinggreen.com rhr.com salliedavidsonrealtors.com semonin.com turftown.com LOUISIANA buelowmillerrealestate.net burnsandco.com flavinrealty.com gardnerrealtors.com MAINE badgerrealty.com jaretcohn.com realtyofmaine.com spragueandcurtis.com themainerealestatenetwork.com townandshore.com MARYLAND llehomes.com machomes.com MASSACHUSETTS acton-realestate.com andoverhomes.com barrettandco.com bilazarian.com cjbarrett.com cocoearly.com higginsre.com highlandre.com jackconway.com jonesrealtors.com jpfco.com landmarkre.com medfieldproperties.com melrosema.com nbtaylor.com northruprealtors.com robertpaul.com rutledgeproperties.com sandpiperrealty.com searsre.net MICHIGAN boltonjohnston.com greenridge.com hallandhunter.com howardhanna.com jaquarealtors.com realestateone.com reinhartrealtors.com tomieraines.com MINNESOTA edinarealty.com rogerfazendin.com MISSISSIPPI charlottesmith.com gulfcoastheritagerealty.com mcintoshandassoc.com MISSOURI janetmcafee.com murney.com NEBRASKA nebhomesales.com npdodge.com NEVADA chaseinternational.com dicksonrealty.com wardleyre.com windermerelasvegas.com NEW HAMPSHIRE badgerrealty.com beangroup.com cowanandzellers.com lakesregionrealestate.com peabodysmith.com petersonsrealestate.com thegovegroup.com NEW JERSEY cocciarealestate.com crossroadsrealtynj.com davisrealtors.net dianeturton.com friedbergproperties.com hallmarkrealtors.com jjelekrealty.com jordanbaris.com loisschneiderrealtor.com lvlrealtors.com rhodesvannote.com tarvinrealtors.com tocr.com turpinrealtors.com vandykgroup.com weichert.com weidel.com woodwardrealtygroup.com zastko.com NEW MEXICO santafeproperties.com steinborn.com taosrealestatebroker.com NEW YORK arcrealty1insales.com bhsusa.com coachrealtors.com fillmore.com halstead.com houlihanlawrence.com johnjleaserealtors.com kingsleyre.com laffey.com lyndabaker.com mccaffreyrealty.com mjpeterson.com netterrealestate.com nothnagle.com nycooper.com piersonrealtors.com realtyusa.com salmonrealestate.com sheaandsanders.com stribling.com westwoodrealty.com NORTH CAROLINA allentate.com appalachianland.com ashecountyrealestate.com beverly-hanks.com brips.com cchrealtors.com cravenrealtors.com dickensmitchener.com firstwilsonproperties.com fmrealty.com foreproperties.com harrynorman.com hometownerealty.com intracoastalrealty.com lakenormanrealty.com laruehambrickhomes.com lrbrealestate.com margaretrudd.com nancyliipfert.com neuserealty.com preferredprop.com resortouterbanks.com teammetro.net townsendrealestate.com wendywilmotproperties.com OHIO burganrealestate.com camtaylor.com comey.com cutlerhomes.com galbreathrealtors.com haringrealty.com howardhanna.com irongaterealtors.com realty-group.com russellrealty.com sibcycline.com wellesbowen.com OKLAHOMA churchillbrown.com gocrossland.com mcgrawrealtors.com parksjonesrealty.com OREGON hasson.com tncrealty.com PENNSYLVANIA brwnstone.com chantre.com classicproperties.com duffyrealestate.com fishre.com fishburn.com howardhanna.com kingswayrealty.com lewith-freeman.com northwood.com plumerre.com tfgrealtors.com villagerrealty.com RHODE ISLAND cressrealestate.com liladelman.com residentialproperties.com SOUTH CAROLINA 1stchoicerealty-sc.com allentate.com burtjordan.com carolinaonerealestate.com charlestonrealestate.net debordieu.com dunesrealestategroup.com gardencityrealty.com joyrealestate.com lowcountryrealestate.com postonco.com SOUTH CAROLINA (cont.) rinehartrealty.com russellandjeffcoat.com SOUTH DAKOTA hegg.com TENNESSEE bobparks.com crye-leike.com fletcherbright.com gablesandgates.com knoxville-tn.com marx-bensdorf.com walldorf.com weichertjoeorr.com zeitlinrealtors.com TEXAS ameliabullock.com bayourealtors.com brantsrealtors.com cloudrealestate.com conniestark.com cornerstonebrokerage.com coventryglenrealty.com ebby.com edmonson-realtor.com grouponecc.com heritagetexas.com jbgoodwin.com johndaugherty.com kellyrealtors.com marthaturner.com moreland.com pbarealtors.com phyllisbrowning.com thehousecompany.com virginiacook.com waynemurray.net westmarkrealtors.com UTAH chapmanrichards.com jessreidrealestate.com welchrandall.com VERMONT bckrealestate.com lmsre.com pallspera.com VIRGINIA amrfp.com averyhess.com dawsonfordgarbee.com johnstewartwalker.com joynerfineproperties.com klinemay.com longandfoster.com mcenearney.com montaguemiller.com nancychandler.com olddominionrealty.com roseandwomble.com roywheeler.com sagerrealestate.com webberrealty.com williamewood.com WASHINGTON distinctiveprop.com johnlscott.com windermere.com windermerespokane.com WEST VIRGINIA oldcolony.com patstewartrealtors.com WISCONSIN beckmanhouses.com beiserrealty.com firstweber.com ghrealtors.com keeferealestate.com resource1gb.com shorewest.com starkhomes.com Luxury Connections Intero is also a member of Luxury Portfolio, a luxury division of Leading Real Estate Companies of the World®, representing more $1 million+ properties than any other luxury real estate network. Website Demographic: Annual Household Income: $1.296 million The properties marketed on the site are translated to nine languages and more than 60 currencies. The site consistently ranks in the top three in Google search results which gives your property a great advantage. As a member of Luxury Portfolio, all Bay Area Intero listings over $1.5 million are automatically syndicated to LuxuryPortfolio.com Own a primary home valued at more than $3.135 million Most US $1M+ Listings Total U.S. Properties 12000 10500 9000 7500 6000 4500 3000 1500 0 Intero & LuxuryPortfolio.com SothebysRealty.com ChristiesGreatEstates.com ColdwellBankerPreviews.com KWLuxuryHomes.com Source:Mintel International Website Survey Q4 ‘13 Own a secondary home valued at more than $5 million There is an inaccurate perception that some luxury real estate brands control the majority of luxury real estate deals in today’s market. Actually, these brands have opened their doors to listing all properties regardless of price. Now, Intero, combined with its Luxury Portfolio network of brokerages, lists more $1 million+ homes than any other luxury organization worldwide. Luxury Connections LUXURYREALESTATE.COM LUXURYREALESTATE.COMONLINE ONLINEREACH REACH Reach Reachthe themost mostpeople peopleininyour yourtarget targetdemographic. demographic. - - Access Accesstotothe theworld’s world’slargest largestdatabase databaseofoffor-sale for-sale luxury luxuryproperties propertiesfrom fromaround aroundthe theworld world www.LuxuryRealEstate.com - - “Best “Bestofofthe theWeb” Web”and and“Forbes “ForbesFavorite” Favorite”by byForbes Forbes magazine magazinefor forseveral severalyears. years. As a member of Luxury Real Estate all Intero listings more than $1 million are automatically syndicated to - - Ranked Ranked#1 #1luxury luxuryreal realestate estatesite siteby byThe TheLuxury Luxury LuxuryRealEstate.com. Here are Institute some of the benefits of our luxury network: InstituteLLC LLC - - Webby WebbyAward AwardHonoree Honoree • Webby award-winning, most-viewed luxury estate - - #1 #1organic organic Google Googlereal search search results resultsfor forwebsite key keyphrases: phrases:in the world, “Best of the Web” “luxury “luxuryreal realestate”, estate”,“million “milliondollar dollarhomes”, homes”,luxury luxury • More than 4 million page views per month and developments”, developments”, andmany manymore more • More than 55,000 luxury properties with an average price of $2,221,711 USD 34,975 34,975 • #1 in searches on google.com, bing.com, yahoo.com 12,349 12,349 Luxury Real Estate consists of 3,867 6,395 6,395 offices in 62 countries and 130,996 sales associates representing more than cb cb previews previews 55,000 properties in over 62 countries. It is the most comprehensive luxury real estate network in the world. Agents130,996 Offices3,867 Countries 62 Web Site Statistics christie’s christie’s luxury luxury portfolio portfolio PP rr oo PP ee rr tt i i ee ss oo vv ee rr sotheby's sotheby's $$ 11 luxuryrealestate.com luxuryrealestate.com M M i i ll ll i i oo nn MAY MAYWEBSITE WEBSITESTATISTICS* STATISTICS* PAGE PAGEVIEWS VIEWS VISITOR VISITORSESSIONS SESSIONS Daily Daily 137,314 137,314 6,935 6,935 Monthly Monthly 4,130,129 4,130,129 199,225 199,225 OTHER OTHERSTATISTICS STATISTICS Page Views Visitor Sessions Active ActiveListings Listingson onLuxuryRealEstate.com LuxuryRealEstate.com.................56,309 .................56,309 Daily 137,3146,935 Average AverageResidential ResidentialListing ListingPrice Price......................$2,221,711 ......................$2,221,711 Monthly4,130,129Number 199,225 NumberofofCountries Countrieswith withActive ActiveListings Listings.......................62 .......................62 Additional Statistics 15,838 15,838 14,413 14,413 Global Reach Top Visiting Countries TOP TOP 10 10VISITING VISITING COUNTRIES COUNTRIES Total TotalDollars Dollarson onLuxuryRealEstate.com LuxuryRealEstate.com....$124,275,820,925 ....$124,275,820,925 United UnitedStates States Germany Germany Canada Canada Italy Italy United UnitedKingdom Kingdom France France Australia Australia Spain Spain Active Listings on LuxuryRealEstate.com 56,309 Mexico Mexico *Actual *Actualnumbers numbersprovided providedby byGoogle Google Analytics. Analytics. Sweden Sweden Average Residential Listing Price $2,221,711 Total Visiting Total TotalVisiting VisitingCountries Countries208 208 Number of Countries with Active Listings 62 Countries: | | WHO’S WHO’SWHO WHOIN INLUXURY LUXURYREAL ESTATE ESTATE | | LuxuryRealEstate.com LuxuryRealEstate.com | | 800.488.4066 800.488.4066 [email protected] [email protected] Total Dollars on LuxuryRealEstate.com REAL $124,275,820,925 208 Our Sales Approach The Selling Process Phase One Phase Two Phase Three Initial Consultation Marketing Initial Escrow Period Establish Time Frames • Agency services • Market conditions • Determine market price • Agency relationship • Enter on MLS • Send out office email notice • Schedule open house • Put property on broker tour • Order property flyers • Initiate internet marketing plan Open Escrow • Coordinate opening of escrow with title agent • Order preliminary title report Report/disclosure review • Read and review all reports and disclosures to prepare for review with client • Review reports and disclosures with client • Submit contract to escrow officer • Report pending sale to mls • Confirm that buyer has received all disclosures • Place sale pending sign on property • Record contigency dates • Coordinate buyer inspections Home Reports/Inspections • Natural hazard • Disclosure • Envirocheck • Applicable inspections (home/pest/pool/etc.) Disclosures • Supplemental seller checklist • Earthquake hazards report • Insurance disclosure • Statewide advisory Review offers • Review offers with seller • Prepare counter offers • Verify contigency periods • Verify loan rates with lender Transaction Review • Ensure all disclosure docs are signed properly • Ensure buyer has recieved all pertinent document/reports • Confirm loan approval conditions and document delivery timelines Contingency removal • Review repair requests negotiate/confirm repairs • Remove contingencies • Confirm move in date with buyer's agent • Schedule final walkthrough • Change MLS status to DNS Record/transfer title & close escrow • Review docs with seller • Confirm sign off date • Key exchange • Sign off • Escrow closed Pricing Strategies Our integrity, supported by widespread market knowledge and experience, will help you price your home as competitively as possible. The Right Price. The closer you price your home to fair market value, the more likely it is to sell quickly, and at the optimum price. Intero’s professional real estate agents will help you evaluate your home’s most marketable features in relation to current real estate market trends in surrounding areas and your specific neighborhood. Then, they’ll assist you in deciding on a reasonable, realistic, and competitive asking price. Our ultimate goal is to gain attention and exposure, so that you’ll receive an acceptable offer as quickly as possible. The length of time your property is on the market may affect the selling price you receive. Pricing your home competitively from the start will create more activity among buyers and brokers, and will decrease the time it takes to be purchased. Pricing your home 15% over market value means it will appeal to 20% of homebuyers Pricing your home 10% over market value means it will appeal to 30% of homebuyers Pricing your home 5% over market value means it will appeal to 50% of homebuyers Pricing your home at fair market value means it will appeal to 95% of homebuyers Pricing Your Home If your home is priced competitively... You’ll receive acceptable offers quickly. But pricing your property higher than comparable listings may actually help sell your neighbor’s home faster than yours. Here are some things to consider: How soon do you want to sell your property? Statistics clearly prove that the narrower the gap between your agent’s estimate of value and your asking price, the sooner you’ll receive an offer. How does your home compare to others in the area? Your agent has access to important details about current listings and recently sold properties through the Multiple Listing Service (MLS). You can use this information to evaluate the competition you’re up against and analyze the effect of market conditions in your area. Then you can determine your price by comparing your home to ones similar in age, size, condition and location. How much will buyers offer? The cost of your next home, your need to pay off an existing mortgage, or your hope for a dollar-for-dollar return on home improvements won’t affect a potential buyer’s perception about the value of your home. Buyers will assess your property through comparisons with other homes in similar condition with comparable features and amenities. Potential buyers are the true appraisers – and it’s their evaluation that matters. If you think your house is worth “so much more” … Unfortunately, emotion and pride of ownership have no place in the pricing process. Sellers speak of value, amount invested, and what they can afford “to take.” However, buyers focus on price, condition, and similar properties that are currently available. Should you leave room for negotiating? You greatly enhance the chances for a quick sale at or near your asking price when it can be substantiated by comparable sales data. You want to be sure that statistics and local brokers can justify your price. Don’t risk having agents neglect to promote your property to potentially qualified buyers simply because it’s out of their price range. Keep in mind that if you do receive an offer at an unreasonably high price, it will be tested during the appraisal and lending process. What should you think about the first offers that come in? Early offers can be your most realistic test of the current market. They often come from serious buyer/agent teams who have been searching the market for a long time and know it well. Risks of Overpricing Taking Longer to Sell Listing Price Above Market Value • Houses priced above fair market value take longer to sell. • Pricing your property competitively will help your property sell in the shortest time possible and thus avoid the stigma of longevity on the market. Listing Price At Market Value Days On Market Missing Peak Selling Activity Peak Interest Interested Buyer Showings • A property generates the most interest within the real estate market community when it first goes on the market. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 Weeks On Market Asking Price in Relation to Fair Market Value Appeal to Potential Homebuyers. +15% 10% +10% 25% +5% 50% Fair Market Value 95%* Below Market Value 100% * Approximately 5% of serious homebuyers are looking for a bargain and will not bid on a home at fair market value. They will concentrate on homes For Sale By Owners (FSBO’s). • By pricing your property realistically from the beginning, you can benefit from the greatest interest among buyers and brokers. Losing Potential Buyers • When priced above fair market value, fewer buyers are willing to consider your property or respond to your ad. • Pricing your property competitively will help attract the greatest number of potential buyers. Negotiating Our depth and range of experience and high standards of professionalism are essential elements in negotiating a favorable sale. We’re on your side. Intero is a company you can rely on and trust to remain totally focused on representing you and your best interests when it comes time to negotiate the sale of your home. Our agents are trained and coached by some of real estate’s most well known negotiators. Our real estate professionals are very knowledgeable about standard contract forms and the kinds of issues involved in negotiating the best price and terms. They are well versed in local, state and federal requirements that affect the sale of property in your community. Our agents pride themselves in being able to provide expertise from start to finish – from qualifying buyers and advising about financing alternatives – to assembling a comprehensive and binding contract. Staging Our enthusiasm and sense of fun is infectious – generating “out of the box” creative thinking in everything we do. First Impressions. We want your home to be on the market for as short a time as possible. For that to happen, it needs to look its best so it will appeal to the broadest range of people. Our experience gives us a strong basis for suggesting changes and proposing style recommendations that may make your home more marketable. Taking care of any necessary repairs and improvements can help eliminate buyer objections before they arise. Removing clutter and sprucing up interior and exterior areas can also reduce distractions for potential buyers. Practical Advice. We can provide specific recommendations to help you highlight your home’s important areas, decorative appeal, amenities, and focal points. At the same time, we’ll also suggest ways to establish clear traffic patterns that may help potential buyers get the most from their viewing. Our Marketing Approach www.PERSONALMLS.com The Most Powerful Home Search Tools on the Web The goal in selling a home is to generate “massive exposure” in the market place. Listing a home on the MLS (Multiple Listing Service), putting a sign in the lawn and having an open house is NOT enough. In addition, you can’t rely solely on the internet. You need a Pro-Active marketing strategy that utilizes every venue to spread the word. “A different market calls for a different approach” High-End full color property flyers that tell a story about your home Hand delivered property flyers direct to hundreds of local Realtor’s E-Mail Blasts direct to thousands of local Realtors Web-Posting to more than 15 home listing sites Targeted Demographic Marketing focus Multiple Broker’s tour announcements 24/7 Automated Prospecting Systems Virtual tours with 360° views Direct Mail Campaigns Local newspaper advertising Neighbors only open home event Professional property photographs A wide variety of Buyer incentives & guarantees Exposure to one of the worlds largest Re-Location Networks Creative open houses offering free maps of all local open homes Weekday “Sneak Previews” to make it easy for Realtors to preview Intero Real Estate is the fastest growing Real Estate company in history! Phone: 408-499-9561 Fax: 408-904-5615 E-mail: [email protected] Brought to you by Brian Schwatka “A Different Kind of Realtor” Intero Real Estate Services 518 N. Santa Cruz Ave. Los Gatos, CA. 95030 Who are the Buyers? 72 % 57 % 31 % of Millenials (18-34) say that homeownership is part of their personal American Dream. Finding the of homebuyers plan to buy now to take of low A majority of home buyers look online atadvantage properties for Dream Home interest rates. sale as their first step in the home buying process. Consumer Profile A Buyer’s Dilemma 40% 31% 72 % 57 % 31 % nding the eam Home of sellers did not reduce their asking price. of homes only lasted 1-4 weeks on the market before being sold. spending on luxury 32% cut items to own a home. waited until more listings Consumer of Millenials (18-34) say that 38% came on Profi le the market. homeownership is part of their personal American Dream. 92% 72 of homebuyers plan to buy now to take advantage of low interest rates. of Millenials (18-34) say that % homeownership is part of their personal American Dream. of renters plan to buy a home within the next 2 years. Up from 22% in 2011. Top Reasons Buyers Want To Move: of sellers did not reduce their asking price. 2. Co 31% of homes only lasted3. 1-4Ov weeks on the market befor 4. Co being sold. 32% all buyers see their 38% 78% ofhome as a goodA Buyer’s Dilemma cut spending on luxury Sources: N items to own a home. internet. 42% 46% Live in a home suited to their life style. expanded their home search to new Liveinclude in a better neighborhood. areas because of low inventory. 30% financial investment 40% 31% Finding the Dream Home Typical homebuyers searched 32% for 12 weeks and viewed 38% 10 homes 5. Qu waited until more listings came on the market. of sellers did not reduce their asking price. 42% of homes only lasted 1-4 weeks on the market before being sold. first saw the home they purchased on the internet. 46% expanded their home search to include new areas because of low inventory. 78% of all buyers see their home as a good financial investment cut spending on luxury items to own a home. waited until more listings came on the market. More than half of buyers said of renters plan to buy a home within the next 2 years. Up from 22% in 2011. Top Reasons Buyers Want To Move: 1. Qu 40% in a larger 45% Live space. first sawLive theinhome a home suited 42%44% they purchased the to their lifeon phase. buyers used findingFinding the right thehome was the of renters plan toof a home within plan to buy %buyofnowhomebuyers to take advantage of low most diffi Dream cult Home step in the process the next 2 years.the Upinterest from 22% in internet rates. 2011. 14% of buyers look online for to help find a 57 % 31home. A Buyer’s Dilemma Top F information about the home buying process 92% of buyers used the internet to help find a home. 92% of buyers used the internet More than half of buyers said finding the right hometo was help the find a most difficult step in the process 14% of buyers look online for home. information about the home Typical homebuyers searched for 12 weeks and viewed 10 homes buying process Top Factors That Influence Neighborhood Choice: 1. Quality of neighborhood. Top Influence Neighborhood Choice: Top Factors ReasonsThat Buyers Top Factors That Influence Neighb 45% 2. Convenience to job. Want To Move: 1. Quality of neighborhood. 44% 3. Overall of homes. 1.affordability Quality of neighborhood. Live in a larger 42% 4. Convenience to friends and family. 45% 2. Convenience to job. space. 2.of school Convenience to job. 5. Quality district. 30% Live in a home suited 3. Overall affordability of homes. 44% 3. Overall affordability of homes. to their life phase. 4. Convenience friends and family. in a hometo suited 4. Convenience to friends and fa 42% Live to their life style. 5. Quality of school district. Live in a larger space. Live in a home suited to their life phase. Live in a home suited to their life style. Live in a better neighborhood. Sources: National Association of REALTORS 30% Live in a better Sources: National Association of REALTORS neighborhood. 5. Quality of school district. Sources: National Association of REALTORS 1st Time Homebuyer Facts buyers first time f o e g a Median was 31. 95% of first time buyers financed th eir home p urchase. 38% of h first-time ome buyers we re buyers. gle d a Sin rchase u P % 77 Home Family 91% of first time buyers used an agent. Sacrifices renters are willing to make to be a homeowner. - Cut back on Dining Out - Cut back on non-essentials - Give up luxuries like cable & salon visits - Fewer Vacations - Lower retirement contributions sources: National Association of REALTORS® n a home as 60% desire to ow ying one. bu on a primary reas How Do Buyers Find Homes? National Association of REALTORS® research tells us that people are finding their homes either online or with their agent most. 76% Internet 68% Real Estate Agent 29% 27% 16% 5% Mobile or Tablet Site or App Mobile or Table Search Engine Yard Sign Print Newspaper Ad 10 20 30 40 50 Source: 2013 National Association of REALTORS® profile of home buyers and sellers. 60 70 80 Online Strategy With powerful online partnerships, we are constantly building our brand while adjusting to an ever changing communications landscape. Our Online Strategy We’ve developed strategic partnerships with the leading real estate search engines to syndicate Intero’s property listings online, where today’s consumers are turning for real estate information. In 2013, 92% of consumers used the Internet during the home buying process and 42% first saw the house they purchased online* We understand the importance of syndicating our listings with all of the major real estate search engines. The relationships we have established with sites like Zillow and Trulia place the Intero brand in front of millions of buyers and sellers nationwide. This helps us increase name recognition of the Intero brand across the country, and helps consumers get their properties sold faster. Our strategy is simple, to get Intero listings on these sites and linked back to the Intero website or appropriate agent. * 2013 N ation al Assoc iation of Re altors ® profile of Home Bu ye rs & Se lle rs. Online Strategy www.InteroRealEstate.com A national real estate website where buyers can find homes fast using the latest technology. Draw in your search area, view the properties how you like to, save your searches and be immediately notified of a home selling or going on the marketing that fits your criteria. To better serve our global audience all listings are translated into 19 different languages and 55 currencies. With studies showing that 82 percent of Americans never leave home without their mobile devices, it’s critical to us that our clients be able to quickly search for property, or contact our agents, on a website designed specifically for their mobile device and lifestyle. On a smartphone or tablet go to www.interorealestate.com and you will be directed to our HTML 5 mobile site where you can search using geolocation and find complete listing details, large photos, street maps, bird’s eye imagery and the option to schedule a showing, request information, get driving directions and more. Online Strategy We’re Easy To Find. Intero markets your property to a worldwide audience at some of the top internet sites. ® ® Open House Promotion We promote your open house online to showcase your property to as many interested consumers as possible. This is just one of the marketing vehicles that we use in the complete marketing of your home. For more information on where your open house will be listed, check out the sites below. FrontDoor.com is the exclusive real estate portal for the HGTV television network. Your open house will be displayed to millions of online visitors each week. openhouse OpenHouse.com is the real estate industry’s largest single website that is devoted to promoting your open house. Zillow.com Find homes for sale, rentals, home values, mortgages, and more. Real estate info for practically every home in the U.S. Trulia.com Trulia gives home buyers, sellers, owners and renters the inside scoop on properties, places and real estate professionals. ® ® LeadingRE.com is a powerful website that ranks high on Google and drives consumers to view your home online and also showcases your open house information. A Luxury Collection. Introducing Prestigio by Intero Real Estate Services, purveyor of fine and exclusive homes around the world. A Prestigio home is given an elevated level of exposure through its carefully crafted marketing portfolio set up to showcase your luxury listing to relevant markets locally, nationally and globally. A customized plan can be created to suit the unique style of every luxury property, regardless of lifestyle or location. “Prestigio will expose your listing through the most influential mediums reaching the greatest number of qualified buyers wherever they may be in the world.” Alain Pinel Sr. Vice President General Manager Intero Prestigio international www.InteroPrestigio.com Marketing Examples Newspaper Advertising OPEN HOUSE THIS WEEKEND 1234 MAIN STREET, ANYTOWN 1234 MAIN S T RE E T , AN Y T OW N US A SUN.M. & . P SAT - 4:00 0 1:0 This elegant, custom-built estate built with top quality materials found in very few homes. Constructed with comfort in mind, this home exudes warmth and charm. • 3 Large Bedrooms • Approx. 8712 Sq. Ft. lot. • Large Family Room • 2.5 Bathrooms • Approx. 2022 Sq. Ft. • Spacious Yard Virtual Tour: www.1234MainStreet.com Agent Name, REALTOR® PHONE EMAIL www.AgentWebsite.com LIC. # LIST PRICE $0,000,000 HOMES IN YOUR AREA SELLING FAST, DON’T MISS OUT. CALL ME TODAY! 2014 Intero Real Estate Services, Inc. All rights reserved. The logo is a registered trademark of Intero Real Estate Services, Inc. Information deemed reliable but not guaranteed. This is not intended as a solicitation if you are listed with another broker. 1234 MAIN STREET, ANYTOWN HOME FEATURES This elegant, custom-built estate built with top quality materials found in very few homes. Constructed with comfort in mind, this home exudes warmth and charm. Virtual Tour: www.1234MainStreet.com LIST PRICE $0,000,000 Agent Name, REALTOR® PHONE EMAIL www.AgentWebsite.com LIC. # HOMES IN YOUR AREA SELLING FAST, DON’T MISS OUT. CALL ME TODAY! 2014 Intero Real Estate Services, Inc. All rights reserved. The logo is a registered trademark of Intero Real Estate Services, Inc. Information deemed reliable but not guaranteed. This is not intended as a solicitation if you are listed with another broker. Direct Mail Marketing JUST LISTED! 1234 Main Street - Anytown, US Property Features: • • • • • • Priced at $0,000,000 3 Large bedrooms 2.5 Remodeled baths Separate Family Room Remodeled kitchen Approx. 2022 sq. ft. Approx. 8712 sq. ft. lot. OPEN HOUSE Sunday 1:00-4:00 Visit www.1234MainStreet.com for more information Agent Name, REALTOR® PHONE EMAIL www.AgentWebsite.com LIC. # OPEN HOUSE! 1234 Main Street - Anytown, US Property Features: • • • • • • Priced at $0,000,000 3 Large bedrooms 2.5 Remodeled baths Separate Family Room Remodeled kitchen Approx. 2022 sq. ft. Approx. 8712 sq. ft. lot. CALL TODAY FOR A PRIVATE HOME TOUR Visit www.1234MainStreet.com for more information Agent Name, REALTOR® PHONE EMAIL www.AgentWebsite.com LIC. # Property Brochures 1234 Main Street A Berkshire Hathaway Affiliate Anytown, US A truly luxurious property, just a couple blocks away from Downtown, this home is ideal for people of all ages. Contemporary design with modern functionality. Situated on a quiet tree-lined street, and exceptionally updated, you’ll feel right at home once you step inside. • • • • • • 5 Bedrooms 5 Bathrooms 2,400 Sq. Ft. 1.2 Acre Lot Luxurious Master Retreat Elegant Kitchen with Professional Appliances • Hardwood Flooring • Recessed Lighting • Landscaped Backyard Oasis • Minutes from downtown • Top Rated Schools List Price: $1,500,000 www.TourDomainName.com Agent Name, REALTOR® PHONE EMAIL www.AgentWebsite.com LIC. # © 2014 Intero Real Estate Services, Inc., a Berkshire Hathaway Affiliate and wholly owned subsidiary of HomeServices of America, Inc. All rights reserve. The logo is a registered trademark of Intero Real Estate Services, Inc. Information deemed reliable but not guaranteed. This is not intended as a solicitation if you are listed with another broker. 1475 NEWPORT AVENUE This Victorian inspired masterpiece was completed in 2013 with every detail considered. The moment you step inside you are captivated by the quality craftsmanship and the grandeur of this enchanting home. Brian Schwatka, Realtor 408-499-9561 [email protected] www.PERSONALMLS.COM DRE# 01426785 Luxurious Living, Contemporary Comforts This magnificent home offers 6 bedrooms and 4.5 bathrooms with approximately 5,000 square feet of living area and 4 levels on approximately a ½ acre lot. Victorian inspired architectural details abound and double hung windows invite an abundance of natural light into the space. A focus on family and social lifestyles ensures that modern conveniences are incorporated into the vintage design. Elegantly Appointed Historic elegance graces this home from the 9-foot tall ceilings to the designer art glass to the detailed trim work and beyond. Formal areas feature elements such as columns, French doors and wainscot. Materials such as Carrera and Calcutta marbles, oil rubbed bronze hardware, polished nickel fixtures, and a custom color palette give the home a sophisticated yet welcoming feel. Gourmet Chef's Kitchen The kitchen was designed for heavy use as well as entertaining. It features: Flush inset cabinet construction Soft close doors and drawers Oil rubbed bronze hardware Granite slab countertop with decorative edging Dual sinks for simultaneous prep and cleaning Stainless steel appliances 48” six burner range with griddle & double ovens Largest oven with capacity for 3 catering trays Walk-in pantry with custom cabinetry A stained island offers out of sight storage options including: Mixer stand Trash/recycle receptacles Vertical storage Rolling cabinet pull outs Open concept design opens up to: Family room centered on fireplace, artisan hearth and stately mantel Breakfast nook with built-in hutches Oversized back patio Master Retreat The master suite is romantic, luxurious, and fully functional for two people. Built-in cabinetry installed throughout, a private dressing room, separate walk-in closet and spa inspired bathroom make this the perfect retreat. The bathroom itself features double deep shower, two person soaking tub, and fireplace. A secondary master bedroom suite with a full bathroom is located downstairs for residents or guests requiring first floor accommodations. Additional features Generous sized bedrooms Large covered front and back porches with beadboard ceilings Upstairs linen closet plumbed for a stackable W/D Central vacuum system Vintage inspired laundry room with large capacity W/D Separate mudroom with laundry chute Formal study through French doors Koehler and Hans Grohe fixtures throughout ¾ size unfinished basement Two-car detached garage with carriage style doors Large workshop area with sliding barn door to backyard Built-in cabinetry with period inspired details Media outlets in every bedroom Bay Alarm home security system Extra large lot just waiting to be customized! Finished stairwell to attic with hidden nook Charming downtown Willow Glen just a short stroll away Brian Schwatka, Realtor 408-499-9561 DRE# 01426785 Offered at: $3,399,000 Visit the Virtual Tour: www.tourfactory.com/991283 RESIDENTIAL LISTING AGREEMENT (Exclusive Authorization and Right to Sell) (C.A.R. Form RLA, Revised 7/13) 1. EXCLUSIVE RIGHT TO SELL: hereby employs and grants beginning (date) and ending at 11:59 P.M. on (date) the exclusive and irrevocable right to sell or exchange the real property in the City of , Assessor's Parcel No. County of Santa Clara .. _ California, described as: (“Seller”) (“Broker”) (“Listing Period”) , , (“Property”). .. _ 2. ITEMS EXCLUDED AND INCLUDED: Unless otherwise specified in a real estate purchase agreement, all fixtures and fittings that are attached to the Property are included, and personal property items are excluded, from the purchase price. ADDITIONAL ITEMS EXCLUDED: . ADDITIONAL ITEMS INCLUDED: . Seller intends that the above items be excluded or included in offering the Property for sale, but understands that: (i) the purchase agreement supersedes any intention expressed above and will ultimately determine which items are excluded and included in the sale; and (ii) Broker is not responsible for and does not guarantee that the above exclusions and/or inclusions will be in the purchase agreement. 3. LISTING PRICE AND TERMS: A. The listing price shall be: Dollars ($ B. ). Additional Terms: . 4. COMPENSATION TO BROKER: Notice: The amount or rate of real estate commissions is not fixed by law. They are set by each Broker individually and may be negotiable between Seller and Broker (real estate commissions include all compensation and fees to Broker). Seller agrees to pay to Broker as compensation for services irrespective of agency relationship(s), either percent of the listing price (or if a purchase agreement is entered into, of the purchase price), or $ , AND , as follows: (1) If during the Listing Period, or any extension, Broker, cooperating broker, Seller or any other person procures a ready, willing, and able buyer(s) whose offer to purchase the Property on any price and terms is accepted by Seller, provided the Buyer completes the transaction or is prevented from doing so by Seller. (Broker is entitled to compensation whether any escrow resulting from such offer closes during or after the expiration of the Listing Period, or any extension.) 60 OR (2) If within calendar days (a) after the end of the Listing Period or any extension; or (b) after any cancellation of this Agreement, unless otherwise agreed, Seller enters into a contract to sell, convey, lease or otherwise transfer the Property to anyone (“Prospective Buyer”) or that person’s related entity: (i) who physically entered and was shown the Property during the Listing Period or any extension by Broker or a cooperating broker; or (ii) for whom Broker or any cooperating broker submitted to Seller a signed, written offer to acquire, lease, exchange or obtain an option on the Property. Seller, however, shall have no obligation to Broker under paragraph 4A(2) unless, not later than 3 calendar days after the end of the Listing Period or any extension or cancellation, Broker has given Seller a written notice of the names of such Prospective Buyers. OR (3) If, without Broker’s prior written consent, the Property is withdrawn from sale, conveyed, leased, rented, otherwise transferred, or made unmarketable by a voluntary act of Seller during the Listing Period, or any extension. B. If completion of the sale is prevented by a party to the transaction other than Seller, then compensation due under paragraph 4A shall be payable only if and when Seller collects damages by suit, arbitration, settlement or otherwise, and then in an amount equal to the lesser of one-half of the damages recovered or the above compensation, after first deducting title and escrow expenses and the expenses of collection, if any. C. In addition, Seller agrees to pay Broker: . D. Seller has been advised of Broker’s policy regarding cooperation with, and the amount of compensation offered to, other brokers. (1) Broker is authorized to cooperate with and compensate brokers participating through the multiple listing service(s) ("MLS") by offering to MLS brokers out of Broker’s compensation specified in 4A, either percent of the purchase price, or $ . (2) Broker is authorized to cooperate with and compensate brokers operating outside the MLS as per Broker’s policy. E. Seller hereby irrevocably assigns to Broker the above compensation from Seller’s funds and proceeds in escrow. Broker may submit this Agreement, as instructions to compensate Broker pursuant to paragraph 4A, to any escrow regarding the Property involving Seller and a buyer, Prospective Buyer or other transferee. F. (1) Seller represents that Seller has not previously entered into a listing agreement with another broker regarding the Property, . unless specified as follows: (2) Seller warrants that Seller has no obligation to pay compensation to any other broker regarding the Property unless the Property is transferred to any of the following individuals or entities: . (3) If the Property is sold to anyone listed above during the time Seller is obligated to compensate another broker: (i) Broker is not entitled to compensation under this Agreement; and (ii) Broker is not obligated to represent Seller in such transaction. A. © 2013, California Association of REALTORS®, Inc. Seller's Initials ( Reviewed by )( ) Date RLA REVISED 7/13 (PAGE 1 OF 5) RESIDENTIAL LISTING AGREEMENT - EXCLUSIVE (RLA PAGE 1 OF 5) Agent: Brian Schwatka Phone: 408.499.9561 Broker: Intero Real Estate Services ,518 N. Santa Cruz Avenue Los Gatos Fax: 408.904.5615 ,CA 95030 Prepared using zipForm® software .. _ Property Address: .. _, Ca Date: .. 5. MULTIPLE LISTING SERVICE: A. Broker is a participant/subscriber to Multiple Listing Service (MLS) and possibly others. Unless otherwise instructed in writing the Property will be listed with the MLS(s) specified above. That MLS is (or if checked is not) the primary MLS for the geographic area of the Property. All terms of the transaction, including sales price and financing, if applicable, (i) will be provided to the MLS in which the property is listed for publication, dissemination and use by persons and entities on terms approved by the MLS and (ii) may be provided to the MLS even if the Property is not listed with the MLS. BENEFITS OF USING THE MLS; IMPACT OF OPTING OUT OF THE MLS; PRESENTING ALL OFFERS WHAT IS AN MLS? The MLS is a database of properties for sale that is available and disseminated to and accessible by all other real estate agents who are participants or subscribers to the MLS. Property information submitted to the MLS describes the price, terms and conditions under which the Seller’s property is offered for sale (including but not limited to the listing broker’s offer of compensation to other brokers). It is likely that a significant number of real estate practitioners in any given area are participants or subscribers to the MLS. The MLS may also be part of a reciprocal agreement to which other multiple listing services belong. Real estate agents belonging to other multiple listing services that have reciprocal agreements with the MLS also have access to the information submitted to the MLS. The MLS may further transmit the MLS database to Internet sites that post property listings online. EXPOSURE TO BUYERS THROUGH MLS: Listing property with an MLS exposes a seller’s property to all real estate agents and brokers (and their potential buyer clients) who are participants or subscribers to the MLS or a reciprocating MLS. CLOSED/PRIVATE LISTING CLUBS OR GROUPS: Closed or private listing clubs or groups are not the same as the MLS. The MLS referred to above is accessible to all eligible real estate licensees and provides broad exposure for a listed property. Private or closed listing clubs or groups of licensees may have been formed outside the MLS. Private or closed listing clubs or groups are accessible to a more limited number of licensees and generally offer less exposure for listed property. Whether listing property through a closed, private network - and excluding it from the MLS - is advantageous or disadvantageous to a seller, and why, should be discussed with the agent taking the Seller’s listing. NOT LISTING PROPERTY IN A LOCAL MLS: If the Property is listed in an MLS which does not cover the geographic area where the Property is located then real estate agents and brokers working that territory, and Buyers they represent looking for property in the neighborhood, may not be aware the Property is for sale. OPTING OUT OF MLS: If Seller elects to exclude the Property from the MLS, Seller understands and acknowledges that: (a) real estate agents and brokers from other real estate offices, and their buyer clients, who have access to that MLS may not be aware that Seller’s Property is offered for sale; (b) Information about Seller’s Property will not be transmitted to various real estate Internet sites that are used by the public to search for property listings; (c) real estate agents, brokers and members of the public may be unaware of the terms and conditions under which Seller is marketing the Property. REDUCTION IN EXPOSURE: Any reduction in exposure of the Property may lower the number of offers and negatively impact the sales price. PRESENTING ALL OFFERS: Seller understands that Broker must present all offers received for Seller’s Property unless Seller gives Broker written instructions to the contrary. Seller's Initials / Broker's Initials / B. MLS rules generally provide that residential real property and vacant lot listings be submitted to the MLS within 2 days or some other period of time after all necessary signatures have been obtained on the listing agreement. Broker will not have to submit this listing to the MLS if, within that time, Broker submits to the MLS a form signed by Seller (C.A.R. Form SELM or the local equivalent form). C. MLS rules allow MLS data to be made available by the MLS to additional Internet sites unless Broker gives the MLS instructions to the contrary. Seller acknowledges that for any of the below opt-out instructions to be effective, Seller must make them on a separate instruction to Broker signed by Seller (C.A.R. Form SELI or the local equivalent form). Specific information that can be excluded from the Internet as permitted by (or in accordance with) the MLS is as follows: (1) Property Availability: Seller can instruct Broker to have the MLS not display the Property on the Internet. (2) Property Address: Seller can instruct Broker to have the MLS not display the Property address on the Internet. Seller understands that the above opt-outs would mean consumers searching for listings on the Internet may not see the Property or Property’s address in response to their search. (3) Feature Opt-Outs: Seller can instruct Broker to advise the MLS that Seller does not want visitors to MLS Participant or Subscriber Websites or Electronic Displays that display the Property listing to have the features below. Seller understands (i) that these opt-outs apply only to Websites or Electronic Displays of MLS Participants and Subscribers who are real estate broker and agent members of the MLS; (ii) that other Internet sites may or may not have the features set forth herein; and (iii) that neither Broker nor the MLS may have the ability to control or block such features on other Internet sites. (a) Comment And Reviews: The ability to write comments or reviews about the Property on those sites; or the ability to link to another site containing such comments or reviews if the link is in immediate conjunction with the Property. (b) Automated Estimate Of Value: The ability to create an automated estimate of value or to link to another site containing such an estimate of value if the link is in immediate conjuction with the Property. Seller's Initials ( RLA REVISED 7/13 (PAGE 2 OF 5) Reviewed by )( ) Date RESIDENTIAL LISTING AGREEMENT - EXCLUSIVE (RLA PAGE 2 OF 5) testing intero .. _ Property Address: .. _, Ca Date: .. SELLER REPRESENTATIONS: Seller represents that, unless otherwise specified in writing, Seller is unaware of: (i) any Notice of Default recorded against the Property; (ii) any delinquent amounts due under any loan secured by, or other obligation affecting, the Property; (iii) any bankruptcy, insolvency or similar proceeding affecting the Property; (iv) any litigation, arbitration, administrative action, government investigation or other pending or threatened action that affects or may affect the Property or Seller’s ability to transfer it; and (v) any current, pending or proposed special assessments affecting the Property. Seller shall promptly notify Broker in writing if Seller becomes aware of any of these items during the Listing Period or any extension thereof. 7. BROKER'S AND SELLER'S DUTIES: (a) Broker agrees to exercise reasonable effort and due diligence to achieve the purposes of this Agreement. Unless Seller gives Broker written instructions to the contrary, Broker is authorized to (i) order reports and disclosures as necessary, (ii) advertise and market the Property by any method and in any medium selected by Broker, including MLS and the Internet, and, to the extent permitted by these media, control the dissemination of the information submitted to any medium; and (iii) disclose to any real estate licensee making an inquiry the receipt of any offers on the Property and the offering price of such offers. (b) Seller agrees to consider offers presented by Broker, and to act in good faith to accomplish the sale of the Property by, among other things, making the Property available for showing at reasonable times and referring to Broker all inquiries of any party interested in the Property. Seller is responsible for determining at what price to list and sell the Property. Seller further agrees to indemnify, defend and hold Broker harmless from all claims, disputes, litigation, judgments attorney fees and costs arising from any incorrect information supplied by Seller, or from any material facts that Seller knows but fails to disclose. 8. DEPOSIT: Broker is authorized to accept and hold on Seller’s behalf any deposits to be applied toward the purchase price. 9. AGENCY RELATIONSHIPS: A. Disclosure: If the Property includes residential property with one-to-four dwelling units, Seller shall receive a “Disclosure Regarding Agency Relationships” (C.A.R. Form AD) prior to entering into this Agreement. B. Seller Representation: Broker shall represent Seller in any resulting transaction, except as specified in paragraph 4F. C. Possible Dual Agency With Buyer: Depending upon the circumstances, it may be necessary or appropriate for Broker to act as an agent for both Seller and buyer, exchange party, or one or more additional parties (“Buyer”). Broker shall, as soon as practicable, disclose to Seller any election to act as a dual agent representing both Seller and Buyer. If a Buyer is procured directly by Broker or an associate-licensee in Broker’s firm, Seller hereby consents to Broker acting as a dual agent for Seller and Buyer. In the event of an exchange, Seller hereby consents to Broker collecting compensation from additional parties for services rendered, provided there is disclosure to all parties of such agency and compensation. Seller understands and agrees that: (i) Broker, without the prior written consent of Seller, will not disclose to Buyer that Seller is willing to sell the Property at a price less than the listing price; (ii) Broker, without the prior written consent of Buyer, will not disclose to Seller that Buyer is willing to pay a price greater than the offered price; and (iii) except for (i) and (ii) above, a dual agent is obligated to disclose known facts materially affecting the value or desirability of the Property to both parties. D. Other Sellers: Seller understands that Broker may have or obtain listings on other properties, and that potential buyers may consider, make offers on, or purchase through Broker, property the same as or similar to Seller’s Property. Seller consents to Broker’s representation of sellers and buyers of other properties before, during and after the end of this Agreement. E. Confirmation: If the Property includes residential property with one-to-four dwelling units, Broker shall confirm the agency relationship described above, or as modified, in writing, prior to or concurrent with Seller’s execution of a purchase agreement. 10. SECURITY AND INSURANCE: Broker is not responsible for loss of or damage to personal or real property, or person, whether attributable to use of a keysafe/lockbox, a showing of the Property, or otherwise. Third parties, including, but not limited to, appraisers, inspectors, brokers and prospective buyers, may have access to, and take videos and photographs of, the interior of the Property. Seller agrees: (i) to take reasonable precautions to safeguard and protect valuables that might be accessible during showings of the Property; and (ii) to obtain insurance to protect against these risks. Broker does not maintain insurance to protect Seller. 11. PHOTOGRAPHS AND INTERNET ADVERTISING: A. In order to effectively market the Property for sale it is often necessary to provide photographs, virtual tours and other media to buyers. Seller agrees (or if checked, does not agree) that Broker may photograph or otherwise electronically capture images of the exterior and interior of the Property (“Images”) for static and/or virtual tours of the Property by buyers and others on Broker’s website, the MLS, and other marketing sites. Seller acknowledges that once Images are placed on the Internet neither Broker nor Seller has control over who can view such Images and what use viewers may make of the Images, or how long such Images may remain available on the Internet. Seller further agrees that such Images are the property of Broker and that Broker may use such Images for advertisement of Broker’s business in the future. B. Seller acknowledges that prospective buyers and/or other persons coming onto the property may take photographs, videos or other images of the property. Seller understands that Broker does not have the ability to control or block the taking and use of Images by any such persons. (If checked) Seller instructs Broker to publish in the MLS that taking of Images is limited to those persons preparing Appraisal or Inspection reports. Seller acknowledges that unauthorized persons may take images who do not have access to or have not read any limiting instruction in the MLS or who take images regardless of any limiting instruction in the MLS. Once Images are taken and/or put into electronic display on the Internet or otherwise, neither Broker nor Seller has control over who views such Images nor what use viewers may make of the Images. 12. KEYSAFE/LOCKBOX: A keysafe/lockbox is designed to hold a key to the Property to permit access to the Property by Broker, cooperating brokers, MLS participants, their authorized licensees and representatives, authorized inspectors, and accompanied prospective buyers. Broker, cooperating brokers, MLS and Associations/Boards of REALTORS® are not insurers against injury, theft, loss, vandalism or damage attributed to the use of a keysafe/lockbox. Seller does (or if checked does not) authorize Broker to install a keysafe/lockbox. If Seller does not occupy the Property, Seller shall be responsible for obtaining occupant(s)’ written permission for use of a keysafe/lockbox (C.A.R. Form KLA). 6. Seller's Initials ( RLA REVISED 7/13 (PAGE 3 OF 5) Reviewed by )( ) Date RESIDENTIAL LISTING AGREEMENT - EXCLUSIVE (RLA PAGE 3 OF 5) testing intero .. _ Property Address: .. _, Ca Date: .. 13. SIGN: Seller does (or if checked does not) authorize Broker to install a FOR SALE/SOLD sign on the Property. 14. EQUAL HOUSING OPPORTUNITY: The Property is offered in compliance with federal, state and local anti-discrimination laws. 15. ATTORNEY FEES: In any action, proceeding or arbitration between Seller and Broker regarding the obligation to pay compensation under this Agreement, the prevailing Seller or Broker shall be entitled to reasonable attorney fees and costs from the non-prevailing Seller or Broker, except as provided in paragraph 19A. 16. ADDITIONAL TERMS: REO Advisory Listing (C.A.R. Form REOL) Short Sale Information and Advisory (C.A.R. Form SSIA) 17. MANAGEMENT APPROVAL: If an associate-licensee in Broker’s office (salesperson or broker-associate) enters into this Agreement on Broker’s behalf, and Broker or Manager does not approve of its terms, Broker or Manager has the right to cancel this Agreement, in writing, within 5 Days After its execution. 18. SUCCESSORS AND ASSIGNS: This Agreement shall be binding upon Seller and Seller’s successors and assigns. 19. DISPUTE RESOLUTION: A. MEDIATION: Seller and Broker agree to mediate any dispute or claim arising between them regarding the obligation to pay compensation under this Agreement, before resorting to arbitration or court action. Mediation fees, if any, shall be divided equally among the parties involved. If, for any dispute or claim to which this paragraph applies, any party (i) commences an action without first attempting to resolve the matter through mediation, or (ii) before commencement of an action, refuses to mediate after a request has been made, then that party shall not be entitled to recover attorney fees, even if they would otherwise be available to that party in any such action. THIS MEDIATION PROVISION APPLIES WHETHER OR NOT THE ARBITRATION PROVISION IS INITIALED. Exclusions from this mediation agreement are specified in paragraph 19C. B. ARBITRATION OF DISPUTES: Seller and Broker agree that any dispute or claim in Law or equity arising between them regarding the obligation to pay compensation under this Agreement, which is not settled through mediation, shall be decided by neutral, binding arbitration. The arbitrator shall be a retired judge or justice, or an attorney with at least 5 years of residential real estate Law experience, unless the parties mutually agree to a different arbitrator. The parties shall have the right to discovery in accordance with Code of Civil Procedure §1283.05. In all other respects, the arbitration shall be conducted in accordance with Title 9 of Part 3 of the Code of Civil Procedure. Judgment upon the award of the arbitrator(s) may be entered into any court having jurisdiction. Enforcement of this agreement to arbitrate shall be governed by the Federal Arbitration Act. Exclusions from this arbitration agreement are specified in paragraph 19C. “NOTICE: BY INITIALING IN THE SPACE BELOW YOU ARE AGREEING TO HAVE ANY DISPUTE ARISING OUT OF THE MATTERS INCLUDED IN THE ‘ARBITRATION OF DISPUTES’ PROVISION DECIDED BY NEUTRAL ARBITRATION AS PROVIDED BY CALIFORNIA LAW AND YOU ARE GIVING UP ANY RIGHTS YOU MIGHT POSSESS TO HAVE THE DISPUTE LITIGATED IN A COURT OR JURY TRIAL. BY INITIALING IN THE SPACE BELOW YOU ARE GIVING UP YOUR JUDICIAL RIGHTS TO DISCOVERY AND APPEAL, UNLESS THOSE RIGHTS ARE SPECIFICALLY INCLUDED IN THE ‘ARBITRATION OF DISPUTES’ PROVISION. IF YOU REFUSE TO SUBMIT TO ARBITRATION AFTER AGREEING TO THIS PROVISION, YOU MAY BE COMPELLED TO ARBITRATE UNDER THE AUTHORITY OF THE CALIFORNIA CODE OF CIVIL PROCEDURE. YOUR AGREEMENT TO THIS ARBITRATION PROVISION IS VOLUNTARY.” “WE HAVE READ AND UNDERSTAND THE FOREGOING AND AGREE TO SUBMIT DISPUTES ARISING OUT OF THE MATTERS INCLUDED IN THE ‘ARBITRATION OF DISPUTES’ PROVISION TO NEUTRAL ARBITRATION.” Seller's Initials C. / Broker's Initials / ADDITIONAL MEDIATION AND ARBITRATION TERMS: The following matters shall be excluded from mediation and arbitration: (i) a judicial or non-judicial foreclosure or other action or proceeding to enforce a deed of trust, mortgage or installment land sale contract as defined in Civil Code §2985; (ii) an unlawful detainer action; (iii) the filing or enforcement of a mechanic's lien; and (iv) any matter that is within the jurisdiction of a probate, small claims or bankruptcy court. The filing of a court action to enable the recording of a notice of pending action, for order of attachment, receivership, injunction, or other provisional remedies, shall not constitute a waiver or violation of the mediation and arbitration provisions. Seller's Initials ( RLA REVISED 7/13 (PAGE 4 OF 5) Reviewed by )( ) Date RESIDENTIAL LISTING AGREEMENT - EXCLUSIVE (RLA PAGE 4 OF 5) testing intero .. _ Property Address: .. _, Ca Date: .. 20. ENTIRE AGREEMENT: All prior discussions, negotiations and agreements between the parties concerning the subject matter of this Agreement are superseded by this Agreement, which constitutes the entire contract and a complete and exclusive expression of their agreement, and may not be contradicted by evidence of any prior agreement or contemporaneous oral agreement. If any provision of this Agreement is held to be ineffective or invalid, the remaining provisions will nevertheless be given full force and effect. This Agreement and any supplement, addendum or modification, including any photocopy or facsimile, may be executed in counterparts. 21. OWNERSHIP, TITLE AND AUTHORITY: Seller warrants that: (i) Seller is the owner of the Property; (ii) no other persons or entities have title to the Property; and (iii) Seller has the authority to both execute this Agreement and sell the Property. Exceptions to ownership, title and authority are as follows: . By signing below, Seller acknowledges that Seller has read, understands, received a copy of and agrees to the terms of this Agreement. Seller Address Telephone Date State City Fax Seller Address Telephone Zip Email Date City Fax Real Estate Broker (Firm) By (Agent) Address Telephone BRE Lic. # City Fax State Zip BRE Lic. # Date State Zip Email Email © 2013, California Association of REALTORS®, Inc. United States copyright law (Title 17 U.S. Code) forbids the unauthorized distribution, display and reproduction of this form, or any portion thereof, by photocopy machine or any other means, including facsimile or computerized formats. THIS FORM HAS BEEN APPROVED BY THE CALIFORNIA ASSOCIATION OF REALTORS® (C.A.R.). NO REPRESENTATION IS MADE AS TO THE LEGAL VALIDITY OR ACCURACY OF ANY PROVISION IN ANY SPECIFIC TRANSACTION. A REAL ESTATE BROKER IS THE PERSON QUALIFIED TO ADVISE ON REAL ESTATE TRANSACTIONS. IF YOU DESIRE LEGAL OR TAX ADVICE, CONSULT AN APPROPRIATE PROFESSIONAL. Published and Distributed by: REAL ESTATE BUSINESS SERVICES, INC. a subsidiary of the California Association of REALTORS® 525 South Virgil Avenue, Los Angeles, California 90020 Reviewed by Date RLA REVISED 7/13 (PAGE 5 OF 5) RESIDENTIAL LISTING AGREEMENT - EXCLUSIVE (RLA PAGE 5 OF 5) testing intero SELLER'S ADVISORY (C.A.R. Form SA, Revised 11/11) Property Address: .. _, .. _ Ca ("Property") .. 1. INTRODUCTION: Selling property in California is a process that involves many steps. From start to finish, it could take anywhere from a few weeks to many months, depending upon the condition of your Property, local market conditions and other factors. You have already taken an important first step by listing your Property for sale with a licensed real estate broker. Your broker will help guide you through the process and may refer you to other professionals as needed. This advisory addresses many things you may need to think about and do as you market your Property. Some of these things are requirements imposed upon you, either by law or by the listing or sale contract. Others are simply practical matters that may arise during the process. Please read this document carefully and, if you have any questions, ask your broker or appropriate legal or tax advisor for help. 2. DISCLOSURES: A. General Disclosure Duties: You must affirmatively disclose to the buyer, in writing, any and all known facts that materially affect the value or desirability of your Property. You must disclose these facts whether or not asked about such matters by the buyer, any broker, or anyone else. This duty to disclose applies even if the buyer agrees to purchase your Property in its present condition without requiring you to make any repairs. If you do not know what or how to disclose, you should consult a real estate attorney in California of your choosing. Broker cannot advise you on the legal sufficiency of any disclosures you make. If the Property you are selling is a residence with one to four units except for certain subdivisions, your broker also has a duty to conduct a reasonably competent and diligent visual inspection of the accessible areas and to disclose to a buyer all adverse material facts that the inspection reveals. If your broker discovers something that could indicate a problem, your broker must advise the buyer. B. Statutory Duties: (For one-to-four Residential Units): (1) You must timely prepare and deliver to the buyer, among other things, a Real Estate Transfer Disclosure Statement ("TDS"), and a Natural Hazard Disclosure Statement ("NHD"). You have a legal obligation to honestly and completely fill out the TDS form in its entirety. (Many local entities or organizations have their own supplement to the TDS that you may also be asked to complete.) The NHD is a statement indicating whether your Property is in certain designated flood, fire or earthquake/seismic hazard zones. Third-party professional companies can help you with this task. (2) Depending upon the age and type of construction of your Property, you may also be required to provide and, in certain cases you can receive limited legal protection by providing, the buyer with booklets entitled "The Homeowner's Guide to Earthquake Safety," "The Commercial Property Owner's Guide to Earthquake Safety," "Protect Your Family From Lead in Your Home" and "Environmental Hazards: A Guide For Homeowners and Buyers." Some of these booklets may be packaged together for your convenience. The earthquake guides ask you to answer specific questions about your Property's structure and preparedness for an earthquake. If you are required to supply the booklet about lead, you will also be required to disclose to the buyer any known lead-based paint and lead-based paint hazards on a separate form. The environmental hazards guide informs the buyer of common environmental hazards that may be found in properties. (3) If you know that your property is: (i) located within one mile of a former military ordnance location; or (ii) in or affected by a zone or district allowing manufacturing, commercial or airport use, you must disclose this to the buyer. You are also required to make a good faith effort to obtain and deliver to the buyer a disclosure notice from the appropriate local agency(ies) about any special tax levied on your Property pursuant to the Mello-Roos Community Facilities Act, the Improvement Bond Act of 1915, and a notice concerning the contractual assessment provided by section 5898.24 of the Streets And Highways Code (collectively, “Special Tax Disclosures”). (4) If the TDS, NHD, or lead, military ordnance, commercial zone or Special Tax Disclosures are provided to a buyer after you accept that buyer's offer, the buyer will have 3 days after delivery (or 5 days if mailed) to terminate the offer, which is why it is extremely important to complete these disclosures as soon as possible. There are certain exemptions from these statutory requirements; however, if you have actual knowledge of any of these items, you may still be required to make a disclosure as the items can be considered material facts. C. Death and Other Disclosures: Many buyers consider death on real property to be a material fact in the purchase of property. In some situations, it is advisable to disclose that a death occurred or the manner of death; however, California Civil Code Section 1710.2 provides that you have no disclosure duty "where the death has occurred more than three years prior to the date the transferee offers to purchase, lease, or rent the real property, or [regardless of the date of occurrence] that an occupant of that property was afflicted with, or died from, Human T-Lymphotropic Virus Type III/Lymphadenopathy-Associated Virus." This law does not "immunize an owner or his or her agent from making an intentional misrepresentation in response to a direct inquiry from a transferee or a prospective transferee of real property, concerning deaths on the real property." D. Condominiums and Other Common Interest Subdivisions: If the Property is a condominium, townhouse, or other property in a common interest subdivision, you must provide to the buyer copies of the governing documents, the most recent financial statements distributed, and other documents required by law or contract. If you do not have a current version of these documents, you can request them from the management of your homeowner's association. To avoid delays, you are encouraged to obtain these documents as soon as possible, even if you have not yet entered into a purchase agreement to sell your Property. The copyright laws of the United States (Title 17 U.S. Code) forbid the unauthorized reproduction of this form, or any portion thereof, by photocopy machine or any other means, including facsimile or computerized formats. Copyright © 1991-2011, CALIFORNIA ASSOCIATION OF REALTORS®, INC. ALL RIGHTS RESERVED. Seller's Initials ( Reviewed by SA REVISED 11/11 (PAGE 1 OF 2) )( ) Date SELLER'S ADVISORY (SA PAGE 1 OF 2) Agent: Brian Schwatka Phone: 408.499.9561 Broker: Intero Real Estate Services ,518 N. Santa Cruz Avenue Los Gatos Fax: 408.904.5615 ,CA 95030 Prepared using zipForm® software .. _ Property Address: .. _, Ca Date: .. 3. CONTRACT TERMS AND LEGAL REQUIREMENTS: A. Contract Terms and Conditions: A buyer may request, as part of the contract for the sale of your Property, that you pay for repairs to the Property and other items. Your decision on whether or not to comply with a buyer's requests may affect your ability to sell your Property at a specified price. B. Withholding Taxes: Under federal and California tax laws, a buyer is required to withhold a portion of the purchase price from your sale proceeds for tax purposes unless you sign an affidavit of non-foreign status and California residency, or some other exemption applies and is documented. C. Prohibition Against Discrimination: Discriminatory conduct in the sale of real property against individuals belonging to legally protected classes is a violation of the law. D. Government Retrofit Standards: Unless exempt, you must comply with government retrofit standards, including, but not limited to, installing operable smoke detectors, bracing water heaters, and providing the buyer with corresponding written statements of compliance. Some city and county governments may impose additional retrofit standards, including, but not limited to, installing low-flow toilets and showerheads, gas shut-off valves, tempered glass, and barriers around swimming pools and spas. You should consult with the appropriate governmental agencies, inspectors, and other professionals to determine the retrofit standards for your Property, the extent to which your Property complies with such standards, and the costs, if any, of compliance. E. EPA’s LEAD-BASED PAINT RENOVATION, REPAIR AND PAINTING RULE: The new rule requires that contractors and maintenance professionals working in pre-1978 housing, child care facilities, and schools with lead-based paint be certified; that their employees be trained; and that they follow protective work practice standards. The rule applies to renovation, repair, or painting activities affecting more than six square feet of lead-based paint in a room or more than 20 square feet of lead-based paint on the exterior. Enforcement of the rule begins October 1, 2010. See the EPA website at www.epa.gov/lead for more information. F. Legal, Tax and Other Implications: Selling your Property may have legal, tax, insurance, title or other implications. You should consult an appropriate professional for advice on these matters. 4. MARKETING CONSIDERATIONS: A. Pre-Sale Considerations: You should consider doing what you can to prepare your Property for sale, such as correcting any defects or other problems. Many people are not aware of defects in or problems with their own Property. One way to make yourself aware is to obtain professional home inspections prior to sale, both generally, and for wood destroying pests and organisms, such as termites. By doing this, you then have an opportunity to make repairs before your Property is offered for sale, which may enhance its marketability. Keep in mind, however, that any problems revealed by such inspection reports or repairs that have been made, whether or not disclosed in a report, should be disclosed to the buyer (see “Disclosures” in paragraph 2 above). This is true even if the buyer gets his/her own inspections covering the same area. Obtaining inspection reports may also assist you during contract negotiations with the buyer. For example, if a pest control report has both a primary and secondary recommendation for clearance, you may want to specify in the purchase agreement those recommendations, if any, for which you are going to pay. B. Post-Sale Protections: It is often helpful to provide the buyer with, among other things, a home protection/warranty plan for the Property. These plans will generally cover problems, not deemed to be pre-existing, that occur after your sale is completed. In the event something does go wrong after the sale, and it is covered by the plan, the buyer may be able to resolve the concern by contacting the home protection company. C. Safety Precautions: Advertising and marketing your Property for sale, including, but not limited to, holding open houses, placing a keysafe/lockbox, erecting FOR SALE signs, and disseminating photographs, video tapes, and virtual tours of the premises, may jeopardize your personal safety and that of your Property. You are strongly encouraged to maintain insurance, and to take any and all possible precautions and safeguards to protect yourself, other occupants, visitors, your Property, and your belongings, including cash, jewelry, drugs, firearms and other valuables located on the Property, against injury, theft, loss, vandalism, damage, and other harm. D. Expenses: You are advised that you, not the Broker, are responsible for the fees and costs, if any, to comply with your duties and obligations to the buyer of your Property. 5. OTHER ITEMS: Seller has read and understands this Advisory. By signing below, Seller acknowledges receipt of a copy of this document. Seller Print Name Date Seller Print Name Date Real Estate Broker By Address (Agent) City Telephone Fax Date State Zip E-mail THIS FORM HAS BEEN APPROVED BY THE CALIFORNIA ASSOCIATION OF REALTORS® (C.A.R.). NO REPRESENTATION IS MADE AS TO THE LEGAL VALIDITY OR ADEQUACY OF ANY PROVISION IN ANY SPECIFIC TRANSACTION. A REAL ESTATE BROKER IS THE PERSON QUALIFIED TO ADVISE ON REAL ESTATE TRANSACTIONS. IF YOU DESIRE LEGAL OR TAX ADVICE, CONSULT AN APPROPRIATE PROFESSIONAL. This form is available for use by the entire real estate industry. It is not intended to identify the user as a REALTOR®. REALTOR® is a registered collective membership mark which may be used only by members of the NATIONAL ASSOCIATION OF REALTORS® who subscribe to its Code of Ethics. Published and Distributed by: REAL ESTATE BUSINESS SERVICES, INC. Date Reviewed by a subsidiary of the California Association of REALTORS® 525 South Virgil Avenue, Los Angeles, California 90020 SA REVISED 11/11 (PAGE 2 OF 2) SELLER'S ADVISORY (SA PAGE 2 OF 2) testing intero