your complete guide to advertising with dna magazine print and digital

®
2016
M A D E T H A T W AY
M E D I A KI T
YO U R C O M P L E T E GU I D E TO
A DV ERT I S I N G W I T H D N A M AGA Z IN E
P R IN T A N D D IGITA L
PA RTN E R S H I P S & CA M PA I G N S STR ATEG I ST
DAV I D S H O E M A K E R
M : + 6 1 41 2 1 5 6 60 5
E : DAV I D@ D N A M AGA Z I N E . CO M . AU
S KY P E : DAV I DJ S H O E MA KE R
PLATFORMS AND REACH
®
M A D E T H A T W AY
THE PRESSURES ON A GAY,
TEEN SPORTS STAR.
CHARLIE CARVER
SIMON DUNN
HIS SEXIEST SHOOT EVER!
BEN TODD
10
NEW
HEROES
OUT AND
PROUD ATHLETES
SEXY ON THE STREET
P H O T O G R A P H Y W W W . B O L D S Y D N E Y. C O M
YES, OUR MARDI GRAS PHOTOS!
#195
CUBA: STILL
COOL
BEN TODD
PUMPS IRON
DAVID
MCINTOSH’S
BULGES
Wildbarra_DNA194_FP.indd 1
JUSSIE SMOLLET
AUST $9.95 NZ $10.75 USA $14.99 CANADA $14.99 UK £5.50
CHEMSEX
IAN THORPE:
“I WAS TOO
YOUNG”
dnamagazine.com.au
TENNANT ON BOWIE
OUR SPORTS ISSUE WITH QUINN
BIDDLE ON THE COVER, SHOT BY
JORGE FREIRE AND ABEL CRUZ
® M A D E T H A T W AY
“ELTON
HATED
BOWIE”
AUST $9.95 NZ $10.75 USA $14.99 CANADA $14.99 UK £5.50
dnamagazine.com.au
GOLD!
www.wildbarra.com.au
c
GOING FOR
#194
® M A D E T H A T W AY
F RO M CA P E YO R K TO N E W YO R K
SPORTS
ISSUE
P R IN T
NEIL TENNANT’S MOST
GOSSIPY INTERVIEW EVER!
PLUS, PET SHOP
BOYS’ NEW ALBUM
CHEMSEX
“THERE’S NO EASY
WAY TO TELL THIS STORY.”
Global Distribution: 45,700+
›› CHARLIE CARVER
CONFESSIONS OF
A GAY TEEN WOLF
›› JUSSIE SMOLLETT
EMPIRE’S LEADING MAN
›› FARMER DAVE
DOGS’ BEST FRIEND
›› BROODING HOT MEN…
WE MUST BE IN SPAIN!
#194
HOW
LONDON
KEEPS
ITS COOL
A U S T
ON THE
COVER:
BEN TODD BY
MICHAEL CHING
5/02/2016 1:01 PM
DANIEL
GAROFALI
LIKE YOU’VE
NEVER SEEN
HIM BEFORE!
® M A D E T H AT W AY
® M A D E T H AT W AY
EXCLUSIVE INTERVIEW
dnamagazine.com.au
NYLE
DIMARCO
AMERICA’S SEXIEST
TOP MODEL.
PHOTOGRAPHY BY
CHRISTIAN SCOTT
THE QUIET
REVOLUTION
YOUR UNDERWEAR
JUST MADE A GIANT
LEAP FORWARD!
#READNAKED
STRIPPING DOWN
TO WORD UP
BRIEFS!
THE MUST-SEE
BOYLESQUE SHOW
FROM DOWN UNDER
#193
CHEMSEX
IS IT ALL IT’S
CRACKED UP
TO BE?
ART THROB
DESIRE
BETWEEN THE
BRUSHSTROKES
JOHN
GRANT
MELANCHOLY
ON A LIGHTER
NOTE
AUST $9.95 NZ $10.75 USA $14.99 CANADA $14.99 UK £5.50
AUST $9.95 NZ $10.75 USA $14.99 CANADA $14.99 UK £5.50
dnamagazine.com.au
EXCLUSIVE INTERVIEW
NEIGHBOURS’
MATT
WILSON
MAD
BROMANCE
THE TOPSYTURVY WORLD
OF THE GAY/
STRAIGHT
DATE
Global Readership: 135,000
ONLINE
Australia: 18,500
Page Views: 1.5 million per month
US & Canada: 20,000
Registered DNA members: 100k+
UK: 4,000
DNA (EDM) Newsletter: 78k+
NZ: 2,000
Rest Of World: 1,200
MORE THAN JUST THE
BOY NEXT DOOR.
PHOTOGRAPHY BY
CHRISTIAN SCOTT
LET’S
GO TO…
m NEW ORLEANS
m 5-STAR BALI
m SITGES PRIDE
m AND BACK
IN TIME TO
FIRE ISLAND
SAM SMITH
TROYE SIVAN
ADAM LAMBERT
HOW THEY ROCKED
THE MUSIC WORLD!
#192
“THE
IMPUREST
HAPPINESS
I HAVE
EVER
KNOWN”
THE LIFE OF
DENHAM FOUTS
THE
DESERT
HEART
RUN OR DIE
MEET THE GAY MAN WHO
ESCAPED AL-NUSRA, ISIS
AND EXECUTION IN SYRIA
ON FILM
CATE
BLANCHETT,
JULIANNE
MOORE AND
ELLEN PAGE
PLAY GAY
STYLE
UNDER
THE SUN
THIS SUMMER’S
SWIMWEAR TRENDS
® M A D E T H AT W AY
AUST $9.95 NZ $10.75 USA $14.99 CANADA $14.99 UK £5.50
AUST $9.95 NZ $10.75 USA $14.99 CANADA $14.99 UK £5.50
dnamagazine.com.au
EXCLUSIVE
dnamagazine.com.au
® M A D E T H AT W AY
CAN PALM
SPRINGS STAY
GAY NOW IT’S
BECOME HIP?
REPRESSED
& OBSESSED
THE SAME BUT
DIFFERENT
WORLDS OF
OSCAR WILDE
AND ROBERT
BADEN-POWELL
BLOKES
ON THE
BEACH
FOUR FANTASY
ARCHETYPES
FOR YOUR
APPRECIATION
LISA VANDERPUMP
QUEEN OF
BEVERLY
HILLS
AND HER
HAREM OF
HOT MEN
+
TROYE
SIVAN
MADONNA
CALVIN
HARRIS
FRIDA
LYNGSTAD
REVEALED!
#190
#191
ON THE COVER:
QUINTON WYNN
BY HAYDEN SU
DID WE
MAKE
CHRIS
AND ELI
HOT?
IPA D & A P P
SOCIAL MEDIA
Facebook: 570k+ likes
App Downloads: 134,000+
Twitter: 31.2k+ followers
DNA Digital Edition: 5,000+
Tumblr: 32.5k+ followers
Instagram: 79.2k+ followers
THE DNA READER
®
M A D E T H A T W AY
DEMOG R A P H IC
94% are males who identify as same-sex attracted
67% aged between 18-35
33% aged between 36+
67% live in the inner-city
63% are tertiary educated
57% live in double-income households with average HHI $121,000
BEHAV I O UR S
86% act after seeing ads in LGBT media
67% research product further online
43% discuss, recommend and purchase
WHY LGBT ME DIA?
60% read LGBT media that most straight people have never heard of
82% attend LGBT events
76% visit LGBT websites
69% read LGBT magazines
86% of LGBT people engaged with some form of LGBT-oriented media in the past week
SO URCE S :
Pink Media 2014 Research – AU respondents, DNA Readers survey 2012 – All respondents
1 IN 3
AUSTRALIAN
GAY MEN READ
DNA
EDITORIAL CALENDAR
#19 8 JULY: R EADER MADE
Material Deadline:
On Sale: June 24
#19 9 AUG UST: G R OOMING
Material Deadline: July 22
On Sale: August 8
®
M A D E T H A T W AY
# 203 DE C E MB E R :
SWIMWEA R
Material Deadline: November 11
On Sale: November 28
# 204 JA N UA RY: T R AVE L
Material Deadline: December 9
On Sale: December 29
#20 0 SEPTEMBER :
S EXIEST MEN ALIV E
# 205 F E B R UARY: U N DE RWEA R
Material Deadline: August 19
Material Deadline: January 13
On Sale:: September 5
On Sale: January 24
#20 1 OCTOBER : HEALTH
AND FI TNESS
Material Deadline: September 16
On Sale:: September 26
#20 2 NOV EMBER :
ENT E RTAI NMENT
Material Deadline: October 14
On Sale:: October 31
MAGAZINE SPECS & RATES
FUL L PAGE D PS
FULL PAG E
®
M A D E T H A T W AY
STAN DAR D P O S IT IO N S
P R E M I U M P O S I TI O N S
Double Page Spread: $4,900
Full Page Outside Back Cover: $4,900
Type Size: 414mm Wide X 241mm High
Full Page Inside Back Cover: $3,500
Trim Size: 440mm Wide X 275mm High
Double Page Inside Front: $6,380
Bleed Size: 450mm Wide X 285mm High
Double Page Inside Back: $6,380
*5mm Bleed All Around
Full Page: $2,740
H ALF PAGE HOR IZONTAL
HALF PAG E VE RT ICA L
Type Size: 190mm Wide X 241mm High
Trim Size: 220mm Wide X 275mm High
T ER MS AN D C ON D I T I ON S
• Advertising cannot be confirmed by telephone.
• An Advertising Confirmation sheet must be signed and
. returned to DNA.
Bleed Size: 230mm Wide X 285mm High
• Payment in full required with booking for all new clients
*5mm Bleed All Around
• Credit application must be completed for all new clients.
• All prices exclude GST and agency commissions.
• Specified positions may attract a 10 percent surcharge.
Half Page: $1,530
Horizontal: 92.5mm Wide X 241mm High
• Discounts on multiple bookings: 3 months: 5% | 6 months: 10% | 2 months:
20% | 24 months: 30%
Vertical: 190mm Wide X 118mm High
(No Bleed Required As Within Type Area)
TH IRD PAGE VIRTI CAL
QUARTE R PAG E
Third Page Vertical: $1,110
60mm Wide X 241mm High
(No Bleed Required As Within Type Area)
P R OV I D I N G ARTWOR K
All measurements are WIDTH BY HEIGHT and in MILLIMETRES (mm).
All rates are EX-GST. All artwork is to be supplied to your account manager in
PDF FORMAT at a MINIMUM OF 300dpi. Placement of advertising is at the
discretion of the publisher unless a preferred position has been negotiated. The
publisher reserves the right to decline poor quality, offensive or inappropriate
advertising artwork in which case any fees paid will be refunded, minus a
Quarter Page: $845
92.5mm wide x 118mm high
(No bleed required as within type area)
10 percent service fee. Digital artwork must be supplied as either PDF or
high quality CMYK TIFF at 300dpi. Files can be emailed, supplied on disc or
uploaded to DNA’s FTP server. Colour proof preferred. If advertising files are
larger than 10MB, please contact us for information about uploading your files
to our FTP server. All rates apply to print-ready digital artwork. If in-house
artwork is required an additional charge of $250 per hour plus GST will apply.
DNA FOR TABLETS
®
M A D E T H A T W AY
DNA is available on tablet and mobile devices. Advertisers can
We do
create custom, interactive artwork for maximum cut-through. Contact us
and ask about the options for interactive features that can be applied to
THE WEDDING ISSUE…
AUST $9.95 NZ $10.75 USA $14.99 CANADA $14.99 UK £5.50
dnamagazine.com.au
® M A D E T H AT W AY
#196
134,000+
DNA APPS
DOWNLOADED
WORLDWIDE.
HAPPILY
EVER AFTER
How couples made
their big day special
SUITING UP
Fashion tips for grooms
“MY BIG
GAY INDIAN
WEDDING”
“I WAS
NEARLY
STONED!”
G a l l e ri e s
Patrick Abboud
on why he chases
the tough stories
SEX,
DRUGS
AND ACID
HOUSE
PLUS...
JORDAN
BRUNO
MKR’s delish dish
WILLIE
GOMEZ
Wet and soapy!
L I N KS
Hyperlinks, page jumps, email available.
Benefit: drive traffic straight to your website.
with a Bollywood
flash-mob!
S’Express recall the
good ol’days!
your advertising, including the features below:
Additional photographs can be added within ads with 6 gallery settings to choose from.
Benefit: showcase more products and services to your potential customers.
CONTENT #196
M U LTI -M E D I A
Features
38 THE RETURN OF S’EXPRESS
Sex, drugs, and acid house! London’s house
music legend Mark Moore dishes on the current
state of his revolution.
40 TALES OF THE UNEXPECTED
Journalist Patrick Abboud is of Arab descent,
and grew up in conservative Western Sydney –
that’s not the usual path to hosting a national
broadcast celebrating gay and lesbian pride!
ON THE COVER
Iggy Goncalves
by Kevin McDermott
Wedding
Features
44 SUITING UP
If you and your beau are preparing to tie the
knot, avoid the fashion pitfalls and big-day blues
with sound advice from Style Consultant, Joshua
Heath.
S P LAS H PAG E
48 BUFFING UP
Our Grooming Editor-At-Large, Will Fennell,
suggests some top tips to help you look your best
on your big day – from looking less wrinkly to
fine-tuning your kissable lips, home facials, and
sexy scents.
The splash page is a cut-through way to promote your brand to
60 THEY DID IT THEIR WAY
How do two men plan their ceremony, choose
rings, write their vows or accommodate
homophobic relatives on a guest list? Ten couples
tell us how they planned for and celebrated their
big day. Here come the grooms!
over 130,000 readers who have the DNA app.
86 MY BIG GAY INDIAN WEDDING
Bollywood flash mobs, colour schemers, an
arrest for disorderly conduct, and two deaths all
figure in the frenzied lead-up to Marc Andrews’
nuptials in London.
On the cover: Iggy wears Rufskin’s Cancun brief.
On this page: Iggy wears Charlie’s Grecian Foil brief.
Photography by Kevin McDermott.
8 DNA
Video, audio and youtube elements can be added.
Benefit: give readers a 360 experience of your brand to drive action and engagement.
Benefit: shows up every time the app is opened.
AUSTRALIA’S #1 GAY MEN’S LIFESTYLE PORTA L
W EB S IT E
®
M A D E T H A T W AY
DIG ITA L ( E DM) N EWS LET T E R
W E B S I TE
Leaderboard
Price $25 cpm
728 Pixels Wide x 90 Pixels High
40-80Kbs JPEG
Tower
Price $25 cpm
300 Pixels Wide x 600 Pixels High
40-80Kbs JPEG
MREC
Price $15 cpm
300 Pixels Wide x 250 Pixels High
40-80Kbs JPEG
CPM (cost per thousand impressions)
D I G I TA L N EWS L ETTE R
Skyscraper
1.5 MILLION
WEBSITE PAGE
IMPRESSIONS
PER MONTH
OVER
100,000+
REGISTERED DNA
MEMBERS
78,000+
DNA
E-NEWSLETTER
DATABASE
Price $1,250 per week
Views per week 87,000
180 Pixels Wide x 530 Pixels High
60kbs JPEG
GETTING OUT THERE
®
M A D E T H A T W AY
ADV ERTOR IALS
For an additional 10% on the rate card cost and a $250
production fee, we can compose an advertoiral to be featured
online or in magazine.
P R IN T M AGA Z IN E EXA M P L E :
TO R O N TO
WO R L D P R ID E
M ARKET BASED ACTIV I TY
Geo-targeted activity can be arranged with both website and
DNA
digital newsletter offering regionally based campaigns.
W E B S IT E A N D S O C IA L
M E D IA D IGITA L EXA M P L E :
V ISA E N T E RTA IN M E N T
- KY L IE P R E - SA L E