MEDIA KIT

MEDIA KIT
2015
MAGAZINE
1,040,000 readers
SPECIAL ISSUES
41,200 print run
iPAD
Available on iTunes
COUPDEPOUCE.COM
8,153,586 pages view per month
2,264,012 unique visitors per month
Source: Google Analytics, 3 months average
December 2014 to February 2015
APPLICATION
Quoi manger?
NEWSLETTER
88,475 subscribers
27,243 VIP subscribers
SOCIAL MEDIA
MOBILE
563,999 unique visitors per month
Source: Google Analytics, 3 months average December 2014 to February 2015
EVENTS
Facebook: Over 189,456 fans
Twitter: Over 8,202 followers
Pinterest: Over 11,602 subscribers
Instagram: Over 1,343 subscribers
Source : Social media April 2015
THE NO 1 MAGAZINE
in Québec
Coup de pouce sells more issues than any other
women’s monthly magazine in Québec.
READER’S
Profile
PopulationReach (000)Composition
Sex
Men
50 %
240
25 %
Women
50%
734
75 %
Age
18-24 years
10 %
72
7 %
25-34 years
15 %
134
14%
35-49 years
22 %
236
24%
50+
45%
483
50 %
46 y.o.
48 y.o.
20%
205
21%
57%
598
61%
Average age Education
University +
Occupation
Employed Household income
Launch date . . . . . . . . .
Frequency . . . . . . . . . . .
Cover price . . . . . . . . .
Total circulation . . . . .
(sold and verified issues)
1984
12
$4.79
204,615*
Readership . . . . . . . . . . 1,040,000
Readers per issue . . . . . 4.8
$75,000 + 43 %
437
45%
$100,000 +
26%
306
31%
Average HHI $75,489
$82,252 Civil status
Single, separated,
widowed, divorced 42%
366
38%
Married/Living together 57%
606
62%
63 %
642
66%
Market size
Urban (100,000 +)
SOURCE: PMB spring 2015, French Canada, 12 +
PMB spring 2015, Canada, all 12 +
* AAM for the six month period ending December 31, 2014
Life made simpler
OUR READER | Nathalie
45 years old
Married with children
Has a Bachelor’s Degree and works full time
Above average personal and family income
• Owns a tablet and uses it to search items
• Likes to travel and is always
planning the annual family
vacation.
• Likes to shop for clothes and
often goes to designer and luxury
boutiques to find the perfect outfit.
online, to read the news, to keep in touch
with friends via email and social media.
• Is aware of the importance of
exercising regularly. Often exercises
at home, but also likes to do activities
with her family: skiing or biking
depending on the seasons.
• Has started to prepare her
retirement, even though she
prefers to spend and not save.
• Loves to cook and tries to make
delicious and healthy family meals.
• Is loyal to a brand and recommends
the products she likes to her friends.
• Is proud of her home and is often
busy planning renovations or decorating
projects.
Life made simpler
Source: PMB Spring 2014, French-speaking Québec, Women 18+
In every
ISSUE
Fun and hobbies
It’s my life Interviews, outings and finds:
whatever’s happening in town, on
screen and at the bookstore.
News, advice and viewpoints concerning all of
life’s aspects: relationships, work, family, money,
society, hobbies, health, nutrition and wellbeing.
Style
New fashion and beauty products
and the latest trends. Fashion-wise,
Coup de pouce shares its secrets
on how to adapt a catwalk look
to everyday life, and offers advice
on how to flatter your silhouette.
Beauty-wise: product testing,
makeovers, makeup, indispensable
beauty kit products, tricks on how
to take care of oneself and much
more!
Food
A section filled with inspiring and delicious
recipes, for everyday life and for special
occasions. Wine-meal pairings, expert tips and
new product suggestions also complete the
menu.
Home
A thousand and one ideas to decorate, store
and embellish your home, inside and out.
Shopping, deco files and useful articles:
everything you need to create an inspiring and
comfortable home.
More than just recipes!
For the past 30 years, Coup de pouce’s
mission has been to help women and their
families adapt to the changes occurring
in modern life. The magazine presents
articles, consumer advice, accessible
fashion and beauty ideas, health and food
articles, parental advice, decorating tips
and, of course, delicious recipes!
Life made simpler
special issues
TO SAVOUR
Coup de pouce magazine’s “Cuisine” special issue presents
delicious recipes, irresistible pictures, and expert advice on
the art of cooking, both for connoisseurs and novices. As
in the regular magazine, all recipes are tested, ensuring a
perfect result every time. The great number of recipes, and
their quality, make this a reference issue to be kept in the
kitchen for a long time!
2015 editorial themes
Soupers chaleureux / feel good recipes
Barbecue
Christmas cooking
Life made simpler
2015 EDITORIAL
Calendar*
January
Ready for the Holidays
February
We love Winter
March
Out with the old!
April
The colourful issue
May
Your stories
June
The Happiness project
July
Hurrah for the Summer holidays!
August
Enjoying Summer
September
Various back to school savings tips
October
Let’s get organized!
November
My life, my values, my style
December
Festive Christmas
Life made simpler
*The editorial team reserves the right to modify this editorial calendar without notice.
Life made simpler
Life made simpler
coupdepouce.com
THE WEBSITE THAT MAKES YOUR LIFE EASIER!
CONNECTED CONTENT:
editor’s blog | cooking | home | moms | health | well-being | style | travel and parties | exclusive contests
The COUP DE POUCE community
has never been so techno-savvy!
• 8,153,586 pages views per month
• 2,264,012 unique visitors per month
Source: Google Analytics, 3 months average December 2014 to February 2015
• O
ver 189,456 Facebook fans
• Over 8,202
Twitter followers
• Over 11,602 Pinterest subscribers
• Over 1,343 Instagram subscribers
Source : Social media April 2015
• Over 88,475
weekly newsletter subscribers
• O
ver 27,243 monthly VIP newsletter subscribers (exclusive to the
magazine subscribers)
Life made simpler
coupdepouce.com/mamans
Completely focused on parents, Coup de pouce Mamans is full of information and advice which aims to simplify family life, from
pre-conception to the teenage years.
PREGNANCY
0-5
6 - 12 13 AND UP
BEING A PARENT FAMILY DINING
ACTIVITIES AND GAMES
The Coup de pouce Mamans content is structured around seven main subjects:
• Being a parent – Advice and thoughts on how to be competent, organized and happy parents.
• Eating as a family – Nutritional information and healthy home and lunch recipes.
• Hobbies and games – A section full of ideas and finds to have fun, go out and party as a family.
• Pregnancy – Articles to accompany the pregnant woman, from conception to birth.
• 0-5 years – Advice on food, sleep, potty-training, health and the education of preschool age children.
• 6 to 12 years – Our little ones are aging fast! Discipline, homework, health advice. This section has all the information one needs to know to help kids grow.
• 13 years and over – Information and advice to fully understand our teenagers and to help them through this important part of their life.
The Coup de pouce Mamans newsletter
Frequency: every two weeks, on Wednesdays
Subscribers: 1,535
Life made simpler
COUP DE POUCE
MOBILE
simplicity at the tip of
your fingers
• Over 563,999 unique visitors per month via a mobile
device.
Advertising opportunities
• Banners
• Interstitials
• Pre-loaded videos
• Custom made applications
Source : Google Analytics, 3 months average, December 2014- February 2015
Life made simpler
COUP DE POUCE
Tablet
Enriched ad options for tablets
• Full screen or framed video.
• Automatic or on demand slideshows.
• Tactile areas with superimposed content.
• “Panoramic and zoom” functions: large image display from a smaller frame.
• Hyperlinks.
• Text and static image display for offline viewing.
• “Scratch to reveal the content” function.
• Scrolling text zones.
• Text and image animation.
• Audio superimpositions and audio control buttons.
• User-controlled 3D images (requiring a special image format).
• Standard e-commerce functions: hyperlinks towards pages with order form.
It is possible to combine a few of these options.
Speak with your account manager for more information.
Life made simpler
2015
closing dates
Magazine and tablet
JANUARY
spaceelectronic
*
bookingmaterial
in
kiosk
November 4
November 10
December 5
November 25
December 1
January 9
January 6
January 12
February 6
February 3
February 9
March 6
MAY
March 3
March 9
April 3
JUNE
March 31 April 6
May 1
JULY
May 5
May 11
June 5
June 2
June 8
July 3
June 30
July 6
July 31
August 4
August 10
September 4
NOVEMBER
September 1
September 7
October 2
DECEMBER
October 6
October 12
November 6
FEBRUARY
MARCH
APRIL
AUGUST
SEPTEMBER
OCTOBER
* FRACTIONAL ADS : fractional ads must be reserved one week before the space booking close date.
Life made simpler
2015
Magazine
rates
frequency
2015 NATIONAL RATE CARD
Applicable starting with the January 2015 issue
1-5x 6-11x12-17x
COLOURS
$17,940
$17,400
$16,870
/3 page
16,910
16,410
15,900
1
/2 page
13,770
13,360
12,940
/2 page spread
26,130
25,350
24,570
/3 page
10,840
10,510
10,190
Double page spread
34,080
33,050
32,030
42,605
41,325
40,045
38,570
37,400
36,260
20,620
20,000
19,390
22,430
21,330
21,080
1 page
2
1
1
COVERS
2nd cover
(double page spread)
3rd cover
(double page spread)
3rd cover
th
4 cover
ALL RATES ARE GROSS.
Life made simpler
2015
Tablet
Format
Basic
rates
Enriched
eCommerce
Full page $1,520 $1,940 $ $2,850
• All ads must be in portrait orientation.
• Please also note that we don’t accept fractional ads in our tablet editions.
• All rates are gross.
Please contact your account manager to learn more about this.
Life made simpler
2015
closing dates
Special issues
spaceelectronic
in
booking*material kiosk
WELCOMING MEALS BARBECUE
CHRISTMAS**
January 15
January 23
February 20
April 1
April 10
May 8
October 1
October 9
November 7
*FRACTIONS ADS: fractional ads must be reserved one week before the space booking close date.
** All dates are subject to change.
2015
rates
frequency
2015 NATIONAL RATE CARD
Applicable with the January 2015 issue
1-3x 4-11x12-17x
COLOURS
$ 5,530
$ 5,420
$ 5,085
Double page spread
10,510
10,290
9,650
Double 1/2 page spread
7,840
7,700
7,210
/2 page horizontal
4,140
4,050
3,805
13,140
12,870
12,080
3rd cover
6,355
6,355
5,845
4th cover
6,355
6,750
6,355
1 page
1
COVERS
2nd cover
(double page spread)
ALL RATES ARE GROSS.
Life made simpler
Technical specs
Magazines
advertising unit live area trim size
bleed size
7,375 x 10,25 in
7,875 x 10,75 in
8,125 x 11 in
Double page spread
15,25 x 10,25
15,75 x 10,75
16 x 11
1
/2 page vertical
3,375 x 10,25
3,875 x 10,75
4,125 x 11
1
/3 page vertical
2,25 x 10,25
2,75 x 10,75
3 x 11
/3 page vertical
4,375 x 10,25
4,875 x 10,75
5,125 x 11
ADDIRECT PORTAL TECHNICAL SUPPORT
Luc Gauvin 514 392-9000 extension 221351
Full page
[email protected]
Please do not forward any ads to this email address.
PRODUCTION METHOD
REQUIRED MATERIAL FOR DOWNLOADING
• All ads MUST be uploaded as press-ready PDF-X-1a files. Information on creating
a proper PDF file is available on the Magazines Canada website
(www.magazinescanada.ca).
• AdDirect Portal CANNOT accept TIFFITS or CT LW files, nor native files such as
Microsoft Word, QuarkXPress, or Adobe InDesign, Photoshop or Illustrator files.
• Do not use Spot colours or RGB art. Keep all colours CMYK.
• Keep any Black/Grey type as one colour black (no four colour black text).
• Coup de pouce is printed by high-speed web offset at a resolution of 300 dpi/150 lpi, and is
perfect bound.
INFORMATION
2
• Folding and trimming are subject to variation.
• Please adhere to the live area specifications as stated above.
• Text type should be a minimum of 8 pt. Reverse type should be a minimum of 12 pt. Reproduction of type sizes smaller than those mentioned above is not guaranteed.
Advertising coordinator: Maria Perrotti
1100, boul. René-Lévesque Ouest, 24e étage Montréal (Québec) H3B 4X9
Telephone: 514 392-9000, extension 221004
Fax: 514 848-9779
[email protected]
• Material must conform to MACS specifications.
• URC (295% max.) and black (95% max.).
• All ads with bleed must have 1/8” bleed on all four sides.
• Crop/registration marks should have an offset of 1/4” (18 pts.) beyond trim.
USING THE FREE ADDIRECT AD PORTAL
Toutes les publicités doivent être livrées par l’entremise du portail AdDirect™ de Magazines Canada.
1)Log in to Magazines Canada’s AdDirect Ad portal (https://addirect.sendmyad.com). Note: A user account will have to be set up upon the first visit. An email invite will then be sent to you by the editor. You can also set up an account yourself.
2) Select the publisher/magazine you are advertising with. Complete the relevant ad info, then click “Upload”.
3) Follow the on-screen preflight process.
4) Approve your ad.
Life made simpler
Technical specs
Magazines (special issues)
advertising unit live area trim size
bleed size
7,375 x 10,25 in
7,875 x 10,75 in
8,125 x 11 in
Double page spread
15,25 x 10,25
15,75 x 10,75
16 x 11
1
/2 page vertical
3,375 x 10,25
3,875 x 10,75
4,125 x 11
1
/3 page vertical
2,25 x 10,25
2,75 x 10,75
3 x 11
/3 page vertical
4,375 x 10,25
4,875 x 10,75
5,125 x 11
ADDIRECT PORTAL TECHNICAL SUPPORT
Luc Gauvin 514 392-9000 extension 221351
Full page
[email protected]
Please do not forward any ads to this email address.
PRODUCTION METHOD
REQUIRED MATERIAL FOR DOWNLOADING
• All ads MUST be uploaded as press-ready PDF-X-1a files. Information on creating
a proper PDF file is available on the Magazines Canada website
(www.magazinescanada.ca).
• AdDirect Portal CANNOT accept TIFFITS or CT LW files, nor native files such as
Microsoft Word, QuarkXPress, or Adobe InDesign, Photoshop or Illustrator files.
• Do not use Spot colours or RGB art. Keep all colours CMYK.
• Keep any Black/Grey type as one colour black (no four colour black text).
• Coup de pouce is printed by high-speed web offset at a resolution of 300 dpi/150 lpi, and is
perfect bound.
INFORMATION
2
• Folding and trimming are subject to variation.
• Please adhere to the live area specifications as stated above.
• Text type should be a minimum of 8 pt. Reverse type should be a minimum of 12 pt. Reproduction of type sizes smaller than those mentioned above is not guaranteed.
Advertising coordinator: Maria Perrotti
1100, boul. René-Lévesque Ouest, 24e étage Montréal (Québec) H3B 4X9
Telephone: 514 392-9000, extension 221004
Fax: 514 848-9779
[email protected]
• Material must conform to MACS specifications.
• URC (295% max.) and black (95% max.).
• All ads with bleed must have 1/8” bleed on all four sides.
• Crop/registration marks should have an offset of 1/4” (18 pts.) beyond trim.
USING THE FREE ADDIRECT AD PORTAL
Toutes les publicités doivent être livrées par l’entremise du portail AdDirect™ de Magazines Canada.
1)Log in to Magazines Canada’s AdDirect Ad portal (https://addirect.sendmyad.com). Note: A user account will have to be set up upon the first visit. An email invite will then be sent to you by the editor. You can also set up an account yourself.
2) Select the publisher/magazine you are advertising with. Complete the relevant ad info, then click “Upload”.
3) Follow the on-screen preflight process.
4) Approve your ad.
Life made simpler
Mechanical requirements
How do print formats translate to tablet? Ed
i
to
r
ia
l
Tablet (how do print formats translate to tablet)
AD
Single page ad
AD
AD
OR
AD
DOUBLE-PAGE
Double-page
SPREAD
spread
((scrolling
scrolling DPS)
DPS)
(with
fixed
)
(with
fixed
adbanner
banner)
AD
OR
AD
MULTIPLE
Multiple
PAGE
AD
page ad
Life made simpler
Mechanical
requirements
Tablet Material
Specifications
(Required
Settings)
Tablet
Last modified:
December 18, 2012
Required Settings
PORTRAIT VIEW
2048
pixels
Specifications :
Audio
• Size:
• 72 dpi
• Color space: RGB
• MP3 format.
• 64-128 KB/sec.
• Max file sizes: - 1-1.5 MB (streamed)
- 500 KB (embedded)
Material Required :
Video
• InDesign 5.5 Interactive file
- Include all fonts and all linked files
• Encoded using H264 compression
MP4 codec at 640 x 380
• Max file sizes: - 10-25 MB (streamed)
- 5-15 MB (embedded)
• Data rate at roughly 700-800 KB/sec.
• Bit rate may be adjusted higher or lower
depending on video to target the max file
size recommendations: - Max: 1.5 MB/sec
- Min: 500 KB/sec
Portrait only:
1536 pixels x 2048 pixels
or
• PDF
• JPG
• PNG-24 file without transparency
1536 pixels
(Flash is not supported.)
Metadata
. PLEASE NOTE THAT ADS MAY BE REDUCED DOWN TO 768 X 1024 FORMAT.
Metadata is information about your ad/company
that
. TECHNICAL
3SPECIFICATIONS ARE THE SAME FOR iPAD AND iPAD MINI VERSIONS.
appears in the navigation for each advertisement.
Display can vary depending on device and OS.
THREE (3) METADATA COMPONENTS
are required for each ad.
1 COMPANY NAME: (40* characters maximum)
Your full company name as you would like it
listed in the browse and the scrubber modes.
Ex.: “Gillette”
2
1
Life made simpler
2048
pixels
Material Required :
Video
• InDesign 5.5 file
- Include all fonts and all linked files
• Encoded using H264 compression
MP4 codec at 640 x 380
• Max file sizes: - 10-25 MB (streamed)
- 5-15 MB (embedded)
• Data rate at roughly 700-800 KB/sec.
• Bit rate may be adjusted higher or lower
depending on video to target the max file
size recommendations: - Max: 1.5 MB/sec
- Min: 500 KB/sec
or
Mechanical requirements
• High resolution PDF
Acrobat 5 (PDF 1.4) version or later
(InDesign 5.5 Job Option
available upon request.)
Tablet
1536 pixels
(Flash is not supported.)
Metadata
Metadata is information about your ad/company that
appears in the navigation for each advertisement.
Display can vary depending on device and OS.
THREE (3) METADATA COMPONENTS
are required for each ad.
3
2
1
1 COMPANY NAME: (40* characters maximum)
Your full company name as you would like it
listed in the browse and the scrubber modes.
Ex.: “Gillette”
2 TITLE (Brand): (60* characters maximum)
The “Title” of the ad that will be listed both in the
browse and the scrubber modes.
Ex.: “Fusion Proglide”
3
2
1
3 KICKER (Ad Headline): (30* characters maximum)
Ex.: “The best a man can get!”
*including spaces
EXAMPLE IN BROWSE MODE
EXAMPLE IN SCRUBBER MODE
Static Ad with Link
Provide the final URL destination on the inclusion form or when submitting via Transmit.
Note: The web page will display within an in app browser unless otherwise specified.
For optimal user experience, links:
• SHOULD lead to a specific website, item or interaction that is contextually relevant to the ad.
• SHOULD be formatted as buttons with specific call-to-action messaging (i.e. “Tap Here”, “Press Here to View”, etc…)
• Advertisers may include redirect tracking on URLs, however embedded pixel tracking is not allowed.
• The capabilities of the Apple iOS based tablets allow for different URL destinations.
FTP Delivery
French Titles
Address:
User:
Password:
Folder:
ftp.transcontinental.ca
production
Ad/pub
(Publication’s name)
FTP Support: Luc Gauvin, tel: 514
514-643-2312
392-9000
extension 221351
English Titles
Information
Address:
User:
Password:
Folder:
Please contact the
advertising coordinator
of your magazine.
ftppub.transcontinental.ca
advert
teezer
(Publication’s name)
FTP Support: Carol Zephyrine, tel: 416-227-8270
Life made simpler