2015 press kit - Dinette Magazine

DINETTE
MAGAZINE
2015 PRESS KIT
A NEW MAGAZINE
A new arrival on the cooking magazine scene, Dînette provides a fresh
vision of food and gastronomy. The
French word “dînette” means a small
and simple meal, eaten in the comfort
of your own home. Taking time for a
“dinette” is to take time to relax and
slow down. This concept aligns perfectly with our vision: we want readers
to be transported, and to be inspired
by creativity and discovery. You don’t
have to leave your living room to go on
a great culinary journey!
The charming quality of our magazine’s name reflects Dînette’s polished,
yet lively and playful, presentation of
recipes and photographs with pastel
colours, geometric composition and
minimalist style. Thanks to its retroinspired style, “dinette” also evokes a
time when food was pure, simple and
fresh. Our publication will be popular
with foodies, adventurous eaters and
gourmet home cooks alike.
ABOUT
Every month, our team of contributors
meets with people who are passionate
about cooking. We provide our readers
with a completely new angle on cooking by showcasing the way they see,
touch and taste food, and discovering
their day-to-day experiences and ideas
about gastronomy. Our contributors
travel to rural and urban areas to meet
restaurateurs, food producers and
tradespeople to highlight the role they
play in our own lives, allowing us to
experience food at the next level.
Dînette opens up its readers to a world
of discovery, recipes, beautiful photography, innovative stories, custom
illustrations, and interviews. We explore the universe of food through an
epicurean lens, featuring encounters,
discussions and adventures. Dînette
is a magazine to read and reread, to
proudly display on your living room
table, and to keep in your cookbook
collection. Our magazine immerses
readers in a universe where food is an
expression of spontaneity. We don’t
eat to live, we eat because it is a way to
appreciate the beauty around us.
THEME
Each of the inspired articles, in-depth
analyses, original recipes and innovatively composed photography found
in Dînette centers on a theme. In addition, each issue features simple, authentic and curated design, fostering
a sense of culinary discovery in our
readers
SLOGAN
TO EAT IS TO APPRECIATE
THE BEAUTY AROUND US
REDERSHIP
We target a readership that is passionate about gastronomy, fresh food and creativity.
Men and women
25 to 45 years old
Passionate professionals
Stimulated by cultural and culinary discovery
Love to travel
Enjoy cooking for pleasure
Seek out fresh and rare ingredients
Artistically inspired
Restaurant-goers
University educated
Household income greater than $50,000
WHY ADVERTISE?
Unique print magazine experience
Diverse culinary content
Wide-ranging Internet community
Editorial team attentive to advertisers’ needs
Vast potential for special projects
PL ATEFORMS
In addition to its print version, Dînette is available to its readers in a range of platforms,
through the Internet, social media, newsletters
and special events.
Dînette: the magazine
Print is the best media to reach out to the general
public and consumers in grocery stores or gourmet food stores. Dînette values opportunities for
special editions, advertorials, targeted advertising, and product positioning.
dînettemagazine.com
Each recipe on the website is more original than
the last. Featuring a blog and forum, dinettemagazine.com also has featured articles from the
magazine as well as exclusive Web content.
Social networks
Dînette’s online community is connected to key
social networks: Facebook, Instagram, Twitter
and Pinterest.
Newsletter
Dînette features a significant database of readers
subscribed to its monthly newsletter. This database can be used to carry out market research,
introduce sponsored content or simply place banner ads.
Events
Dînette events, or “happenings” (spontaneous yet
perfectly executed, leaving nothing up to chance),
are perfect for food-lovers and newbies who want
to learn more about our publication. Each event
features a different theme and can take place in
any number of locales.
CONTENT
The pantry | products, ingredients, and freshly picked fruits and vegetables
Sections: Harvest, Products
Images | photo journalism featuring people
who are passionate about food, culinary
adventures to major gastronomical destinations, and local products that mix things up
Sections: Instagram discoveries, Photo journalism, Best-designed packaging
Tour | interviews with restaurateurs, trade
secrets and establishments to discover
Sections: Between you, me and the bread box,
In the hot seat, Profile, Special guest
Content | articles about food movements,
phenomena, products, research, etc.
Sections: Top 10, Analysis, Phenomena
Ravenous | original and tasty recipes from
Chef Marie-Ève Collin that will be sure to
get you in the kitchen.
SCHEDULE
001
002
003
004
005
006
007
008
009
010
Dinner parties
Brunch
Break time
Montreal
Quebec road trip
Fruits and vegetables
Farm-raised meat
Happy hour
Cocooning
Pubs and bistros
November 12, 2015
January 14, 2016
March 10 2016
May 5 2016
June 30, 2016
August 25, 2016
October 20, 2016
December 1, 2016
Februrary 9 , 2017
April 6, 2017
ADVERTISING
RATES
In keeping with the magazine’s aesthetic,
all advertising will be full page.
3 Full000
$
page (1x)
In addition, the content of advertisements must be approved by the editorial
team and may be modified as necessary
(free of charge).
2Full500
$
page (6x)
2Full000
$
page (10x)
SOME NUMBERS
6 issues / year
Around 160 pages of content
8.5 x 10.87”
Newsstand price: $8.99
Subscription: $65 (10 issues)
10,000 copies
2,500 retailers
10 to 15 contributors
15 to 20 recipes
60 to 70 photos
CONTACT US
dinettemagazine.com
facebook.com/dinettemagazine
instagram.com/dinettemagazine
pinterest.com/dinettemagazine
[email protected]
583, rue Dufferin, Granby, Quebec
Dernière mise à jour : février 2016
EXIGENCES TECHNIQUES
FORMAT SURFACE D’IMPRESSION Pleine page 8,5 x 10.875 po
MÉTHODE DE PRODUCTION
• Dînette est imprimé sur presses rotatives à
haute vitesse, reliure allemande.
• Prière de respecter les surfaces d’impressionmentionnées ci-dessus.
• La typographie doit avoir une grosseur minimale de 8 points. La typographie renversée
doit avoirune grosseur minimale de 12 points.
L’impression des typographies de grosseurs
inférieures à celles mentionnées ci-dessus n’est
pas garantie.
• Prévoir une marge perdue de 1/8 de pouce
(0,3175 cm) de chaque côté.
• Insérer les marques de coupe et de registre à
une distance de 18 points (1/4 de pouce) de la
coupe.
• Insérer une marge de sécurtié typographique
de 1/4 de pouce de la ligne de coupe.
• Pour les publicités sur 2 pages, prévoir une
marge de sécurité typographique de 3/8 pouce
(27 points) de chaque côté de la marque du
centre
• Nous nous réservons le droit d’apporter tout
changement technique nécessaire.
INFORMATION
Dînette magazine
[email protected]
450.378.9996, poste 290
FORMAT FINAL 8,5 x 10.875 po
MARGES PERDUES
8.75 x 11,125 po
MATÉRIEL REQUIS POUR LE TÉLÉCHARGEMENT
• Espace couleur: CMJN (CMYK) (quadrichromie).
• Ne pas utiliser les couleurs RVB (RGB).
• Ne pas utiliser de couleur spot.
• Toute typographie NOIRE ou GRISE ne doit
utiliser que la plaque de noir seulement.
• Si l’annonce est livrée avec les fichiers sources,
l’assemblage doit comprendre le fichier source
Indesign, polices et toutes les photos sauvegardées en CJMN, à une résolution de 300 ppp
LIVRAISON DES FICHIERS
• Toute annonce doit être transférée via courriel
à l’adresse suivante :
• [email protected]