Media Kit - TC Transcontinental

The magazine
The only magazine in Quebec
that is dedicated exclusively to
personal finances
Source : Vividata 2016 Q1
The magazine
Reference to personal finance
• Number of readers: 404,000
• Published since 1978
• Circulation: 62 874 (AAM, December 2015)
• Inserted in Les Affaires
• 4 issues a year
Reach readers who are
interested in money and
the advantages it offers.
Les Affaires Plus is the only magazine that presents information about savings, investments,
retirement, real estate, credit and taxation that is accessible to the non-expert. We explore
all aspects of personal finances in our commitment to equip families with moderate to high incomes
with the tools they need. The articles are presented in a straight-forward manner, offering solutions
that are applicable to the Quebec lifestyle.
Les Affaires Plus saves time and money to readers.
We provide essential information
for managing personal financial resources.
Source : Vividata 2016 Q1, Canada, 12+
2
The magazine
Taking full
advantage of
a unique niche
Demographic
data
Les Affaires / Les Affaires Plus readers
earn the highest personal income
among the readers of all francophone
publications.
Average age: 51
Sex:
Men: 71% (index 144)
Women: 29% (index 57)
Professionals and
senior executives/owners:
38%
(index 150)
79 %
Household income $100,000
and more:
25 %
Household income:
•
of our readers are owners compared to 68% of average Quebec.
•
of readers of Les Affaires /
Les Affaires Plus may acquire a vehicle in the next 12 months (Index 127).
31% (index 131)
$84,000 (index 120)
Average personal income:
$54,000 (index 131)
Savings and investments:
Source : Vividata 2016 Q1, Province of Québec, 18+
$111,000 (index 120)
All of the solutions you need to carry out your strategy:
• A variety of advertising formats available
• Partner Content
• Content Marketing
•Inserts
3
The magazine
Partners Contents
An advertorial allows an advertiser to promote his products and services in much greater detail
than traditional advertising. Inspired by the publishing world, the partner content can take a variety
of forms, including editorials, videos, computer graphics or events.
OUR OFFER
In addition to permitting the dissemination of advertorials throughout its platforms (newspaper, website, databases,
events), Les Affaires Plus now offers companies a specialized service involving the production of customized content, including partners contents. The topic and treatment of a partner content are at the discretion of the advertiser, therefore,
Les Affaires journalists are not involved in the production of this type of content.
The benefits of a partner content in Les Affaires Plus
• Take advantage of superior quality production of promotional content. Les Affaires Plus has put together a team that is dedicated to the production of partners contents intended for the business community in all formats (editorials, videos, computer graphics and events).
• Reap the benefits of multiplatform dissemination within a high-quality environment exclusively dedicated to business. (Newspaper, lesaffaires.com, events, database)
Specifications:
In an partner content, the word PARTNER CONTENT must appear in the upper right corner in 12 point capital letters. The typeface used in a partner content cannot be the same as the font used in the publication (Poynter, Flama and Guardian). Fractional
page advertorials (measuring less than one full page) must be bordered by a rule of 0.5 pt. or more. The partner content must
be at the client’s image and distinguish from the newspaper’s image.
Full page
1/2 page
Bannière
10 x 1,8 po
1/3 page
Bannière
10 x 1,8 po
4
The magazine
Our content marketing
Brand knowledge
Les Affaires Plus is the only publication that can explain savings, investments, retirement,
real estate, credit, and taxes effectively in a language everyone can understand.
Content marketing in Les Affaires Plus:
This is the production and integration of practical content in a journalistic style while serving the marketing objectives of
the organization. This is done in a Brand Knowledge environment adapted to the advertiser’s graphic identity:
• “Company Name” Knowledge appears.
• Logo appears in the bottom right corner.
• Advertiser’s colors are used.
General conditions:
• 1 content corresponds to a full-page format in the print edition.
• Content is 600 to 650 words in length.
• Limit of 2 content marketing pieces per issue.
• A topic can only be addressed once in a single issue (exclusive coverage).
• Allow 6 to 8 weeks from signed agreement before campaign start.
Full page
1/2 page
1/3 page
Bannière
10 x 1,8 po
Bannière
10 x 1,8 po
5
The magazine
Sizes
Ad size
Type page
Final size Bleed size
Width x Depth
Width x Depth Width x Depth
Page Double Page Spread 1/2 horizontal 1/2 horizontal double 1/2 vertical 1/2 island 1/3 horizontal 1/3 vertical 1/3 square 2/3 vertical 1/4 square 1/6 vertical Banner on the cover 7.375’’ x 10.25’’ 15.25’’ x 10.25’’ 7.375’’ x 4.875’’ 15.25’’ x 4.875’’ 3.375’’ x 10.25’’ 4.375’’ x 6.625’’ 7.375’’ x 3’’ 2.25’’ x 10.25’’ 4.375’’ x 4.875’’ 4.375’’ x 10.25’’ 3.25’’ x 4.875’’ 2.125’’ x 4.875’’ 6’’ x 1.4’’ 7.875’’ x 10.75’’ 15.75’’ x 10.75’’ 7.875’’ x 5.375’’ 15.75’’ x 5.375’’ 3.875’’ x 10.75’’ 4.875’’ x 7.125’’ 7.875’’ x 3.5’’ 2.75’’ x 10.75’’ 4.875’’ x 5.375’’ 4.875’’ x 10.75’’ N/D N/D N/D 8,125’’ x 11’’
16’’ x 11’’
8.125’’ x 5.625’’
16’’ x 5.625’’
4.125’’ x 11’’
5.125’’ x 7.375’’
8.125’’ x 3.75’’
3’’ x 11’’
5.125’’ x 5.625’’
5.125’’ x 11’’
N/D
N/D
N/D
Closing Dates
2016
Issues
Space Final SampleInsert Inserting Newsstand
booking materialinserts delivery in Les Affaires
March Feb. 4 Feb. 9 Feb. 5
Feb. 11
March 5
March 4
May April 7 April 12
April 8
April 14
May 7 May 6
October Sept. 8 Sept. 13
Sept. 9
Sept. 15
Oct. 8
Oct. 7
November
Oct. 13
Oct. 18
Oct. 14
Oct. 20
Nov. 12 Nov. 11
No cancellations accepted after booking deadline
2016 advertising option
Cover
Become the exclusive
advertiser for our personal
finance magazine.
4x
Cover 4 (Back cover)
HYPOTHÈQUE : DES
INTÉRÊTS DÉDUCTIBLES,
C’EST POSSIBLE
P. 12
25 FORMATIONS
POUR PROPULSER
VOTRE CARRIÈRE
P. 45
DES VACANCES
EN BATEAU, À L’ÉTRANGER
OU SOUS LA TENTE
P. 6, 10, 41
www.lesaffairesplus.com Été 2014 - 3.99 $
LA RÉFÉRENCE EN FINANCES PERSONNELLES
Famille inc.
Showcase your products and
your expertise.
Et si le secret de la bonne santé financière était de gérer
la maisonnée comme une entreprise ?
Encaisse
(Épargne)
Entretien
(Imprévus)
Parc immobilier
(Habitation)
Ad
Avantages sociaux
(Loisirs)
Parc automobile
(Transport)
Parc immobilier
(Habitation)
PP40064924
Été 2012
www.lesaffaires.com
2,99$
TOUT SUR
LE REEE
P. 36
L’ART DE TENIR
UN BUDGET
P. 30
Avantages sociaux
(Loisirs)
Approvisionnement
(Alimentation, pharmacie)
Encaisse
(Épargne)
LES CRÉDITS D’IMPÔT
POUR LA FAMILLE
P. 32
L’ART DE TENIR
UN BUDGET
P. 30
Entretien
(Imprévus)
www.lesaffairesplus.com Été 2014 - 3.99 $
Famille inc.
Et si le secret de la bonne santé financière était de gérer
la maisonnée comme une entreprise ?
LA RÉFÉRENCE EN FINANCES PERSONNELLES
25 FORMATIONS
POUR PROPULSER
VOTRE CARRIÈRE
P. 45
HYPOTHÈQUE : DES
INTÉRÊTS DÉDUCTIBLES,
C’EST POSSIBLE
P. 12
Parc automobile
(Transport)
PP40064924
Approvisionnement
(Alimentation, pharmacie)
TOUT SUR
LE REEE
P. 36
Ad
LES CRÉDITS D’IMPÔT
POUR LA FAMILLE
P. 32
PP40064924
• Banner on the cover
• Cover 4
DES VACANCES
EN BATEAU, À L’ÉTRANGER
OU SOUS LA TENTE
P. 6, 10, 41
Yearly offer (4 issues) includes:
6
The magazine
Inserts
• The inserts must be delivered without any wrinkling, exempt of any defects. There will be no dog ears, creases or other imperfections.
In the case of a folded insert, the fold must be in accordance with our specifications. If inserts are supplied in boxes (maximum of 35lbs),
the inserts must be packed tightly to avoid movement inside the box;
• Inserts must never be shrink wrapped;
• If the inserts must be delivered in containers and in attached bundles, they must be attached with one stripe or with elastic.
Bundles should not be higher than 4’’ (spine side). NEVER CROSS BUNDLES, neither in boxes nor containers;
• Inserts in press sections must be supplied in bundles with end boards, strapped on spine and face of section. If sections are for perfect
binding, spines of supplied sections must be face up. If sections are for stitching, spines of supplied sections must be face down;
• Inserts thickness resulting in a too great amount of boxes, therefore production slowdown, should dictate the use of containers instead
of boxes;
• The distance between the packs must be reduced to a minimum because stacks not well supported have a tendency to deform themselves.
The packs of each row must overlap the packs of the lower row to avoid having the packs slide between the cracks during transport;
• Stitched inserts must be stacked with skid tops to offer maximum support;
• A weather-boarding must be placed on the skid in order to prevent the deformation of the inserts due to bad atmospheric conditions;
• If insert boxes are attached to the skid by metal straps, they should not be tightened to a point that will damage the boxes and/or inserts
or having the top or the bottom of the skid bent;
• The boxes must be stacked and not exceed the size of the skid;
• The skids must either have a size of 46” X 40’ or 48’ X 40’; maximum height: four (4) feet including skid;
• Different inserts on the same skid will not be accepted;
• Only the inserts for the current publication should be supplied.
Identification
• Identification for each skid: A label must show the title of the insert, the code (if applicable), the name of the publication in which it will be
inserted with the issue no., and the quantity on the skid. This information must be identified on at least two sides of the skid;
• Identification for each box: A sample of the insert must be taped to each box and a label must indicate the title of the insert, the code
(if applicable), the name of the publication in which it will be inserted with the issue no., and the quantity per box;
• The delivery voucher must be joined to an envelope containing 25 samples. This envelope will have the same identification sticker than the
boxes. The delivery voucher must show;
a) The name, the number of pages and the insert code;
b) The title and the edition number of the publication in which it will be inserted;
c) the total number of inserts, boxes and skids in each truck;
d) The number of skids on board of each truck. If there is more than one truck, the last skid tag must read ‘‘Final Delivery’’.
The respect of these requirements will eliminate extra handling and costs and will ensure the insertion of the
received quantity. Deliveries that do not respect these specifications may be returned.
DELIVERY: Transcontinental Interweb
1603 boul. de Montarville | Door #10
Boucherville, Québec, J4B 5Y2
Customer’s service department
Tel. : (450) 655.2801
From Monday to Friday, from 9:00 AM to 5:00 PM | EXCEPT HOLIDAYS.
7
The magazine
Mechanical requirements
Method of production
• Les Affaires Plus is printed by high-speed web offset at a resolution of 300 ppi/150 lpi, and Saddle Stitched.
• Folding and trimming are subject to variation.
• Please adhere to the live area specifications.
• Text type should be a minimum of 8 point. Reverse type less than 12 point is not suitable for reproduction.
Les Affaires Plus is not responsible for reproduction of type sizes smaller than those mentioned for thin, serif type.
• All material must adhere to dMACS standards (digital Magazine Advertising Canadian Specifications). Information on dMACS standards is available on the Magazines Canada website (www.magazinescanada.ca).
• UCR (295% max.) and Black (95% max.)
• All ads with bleed must have 1/8” bleed on all four sides.
• Crop/Registration marks should have an offset of 1/4” (18 pts) beyond Trim.
• For all spread ads, please leave 3/8” (27 pts) type safety on each side of the gutter.
• We reserve the right to make technical changes as necessary.
Required material for uploading
• The ad MUST be uploaded as a press-ready PDF-X-1a file. Information on creating a proper PDF file is available on the
Magazines Canada website (www.magazinescanada.ca).
• Ad Portal CANNOT accept TIFFITS or CT LW files, nor native files such as Microsoft Word, QuarkXPress, or Adobe InDesign,
Photoshop or Illustrator.
• Do not use Spot colours or RGB art. Keep all colours CMYK. Keep any Black/Grey type as one colour black (no four-colour black text).
Using the free AdDirect ad portal
All ads must be delivered via Magazines Canada’s AdDirect™ ad portal.
1) Log into Magazines Canada’s AdDirect™ Ad Portal (https://addirect.sendmyad.com).
NOTE: A user account will have to be set up upon the first visit.
2) Select the publisher/magazine you are advertising with. Complete the relevant ad info, then click Upload.
3) Follow the onscreen preflight process.
4) Approve your ad. Ad portal tech support
Information
Cynthia Poirier
Phone: 514 643-2314
[email protected]
Advertising Coordinator:
1100 René-Lévesque Blvd. West, 24th floor,
Montreal, QC H3B 4X9
Phone: 514-392-9000 | [email protected]
* Please do not forward ads to this email address.
8
The magazine
MONTREAL
1100 René-Lévesque Blvd West, 24th floor
Montreal (Quebec) H3B 4X9
Phone: 514-392-4660 • 1 800 361-5479
Fax: 514-392-2068
Email: [email protected]
TORONTO
37 Front St East, 2nd floor
Toronto, ON M5E 1B3
Phone: 416-847-5100 • 1 866 704-8047
Fax: 416-640-6164
USA
Dicomm New York
350 Fifth Avenue, 59th Floor
Empire State Building
New York, NY 10118
USA
Phone: 646-536-7206
Email: [email protected]
[email protected]