FOOD - Hatching Communications

RESTAURANT
CREDENTIALS
Hatching
Communications.
Hatching Communications is a full-service Public Relations and
communications agency based in Abbotsford, Melbourne.
With extensive experience in restaurant launches and expertise
in the area of events, food, tourism, health and wellbeing, we
We have delivered exciting
and creative campaigns for an
array of restaurants and cafes.
provide our clients with strategic campaigns that strengthen
their brand, share their news with the world and deepen their
From hot new launches of Steer and Feast of Merit, to food festivals such
relationships with the target market.
as Melbourne Food and Wine Festival and the Melbourne BBQ Festival
and hatted and Michelin Star restaurants at hotels around the world from
No.8, Bistro Guillaume, Rosetta and even Heston’s The Fat Duck!
01
S E RV ICE S
RESTAURANT C REDENT I ALS
Our services for
restaurant openings
include –
01
02
03
04
05
06
Launch media
release
Creation of a media
kit, profiling chef,
team and menu
Launch event,
including event
styling and guest list
management
Media event, with
digital and print
media and leading
bloggers
Media pitching to
leading food and
lifestyle media
Pic and TV
opps pitching
and hosting
Include Melbourne Central pop up retail activations, Taste of Melbourne
events, Beautiful You
consumer convention
Such as head chef John
Lawson for the launch of
NO.8 by John Lawson
For top restaurants, cafes
and food products
From recycled cutlery to
vintage caravans
Styling official media
tastings at editorial offices News Ltd and Bauer
Media
For media and blogger
sampling campaigns
02
CAS E S TUDY
RESTAURANT C REDENT I ALS
No.8 by
John Lawson –
To relaunch Crown’s longest
standing riverwalk restaurant,
Hatching Communications
executed the following;
01
Launch media release
02
Creation of a media kit,
profiling Executive Chef
John Lawson and menu
03
Media event, with digital and
print media and leading food
bloggers
04
Media pitching to leading food
and lifestyle media
05
Pic and TV opps pitching
and hosting
06
Styling of photo shoot for
media images
07
Event management, liaising
with John Lawson and Melbourne Food and Wine Festival
and Taste of Melbourne
03
CAS E S TUDY
RESTAURANT C REDENT I ALS
Campaign
highlights:
BROADSHEET
HERALD SUN
FOOD ADDICT
GOOD FOOD REVIEW
*This resulted in No.8 awarded One Hat in
The Age Good Food Guide 2015
THE AGE EPICURE
04
CAS E S TUDY
RESTAURANT C REDENT I ALS
Campaign
highlights:
MASTERCHEF
POSTCARDS
CONCRETE PLAYGROUND
MELBOURNE GIRL
05
CAS E S TUDY
Feast of
Merit –
01
Launch media release
02
Creation of a media kit,
profiling Ygap’s sustainable
initiatives and menu
03
Coordinating and hosting media
photo opportunities
04
Media pitching to leading food
and lifestyle media
05
Pic and TV opps pitching
and hosting
06
Social media strategy and
consultation
RESTAURANT C REDENT I ALS
We worked with our charity
partner YGAP to successfully
launch their social enterprise
restaurant Feast of Merit.
Our campaign involved:
TIMEOUT
THE AGE GOOD FOOD
06
CAS E S TUDY
Campaign
highlights:
RESTAURANT C REDENT I ALS
BROADSHEET
THE URBAN LIST
SUNDAY STYLE MAGAZINE
THE AGE
THREE THOUSAND
07
CAS E S TUDY
RESTAURANT C REDENT I ALS
Gradi –
To launch celebrated Brunswick
restaurant 400Gradi’s sister
establishment at Crown,
Hatching Communications
conducted the following;
01
Launch media release
02
Creation of a media kit, profiling
chef Johnny di Francesco and
menu
03
Media event, with digital and print
media and leading food bloggers
04
Media pitching to leading food
and lifestyle media
05
Pic and TV opps pitching
and hosting
THE URBAN LIST
GRAM MAGAZINE
Campaign
highlights:
08
CAS E S TUDY
RESTAURANT C REDENT I ALS
Campaign
highlights:
THE AGE GOOD FOOD
TIMEOUT
HOSPITALITY MAGAZINE
BROADSHEET
09
S O CIAL M E DIA
Digital influencer
restaurant
promotion –
RESTAURANT C REDENT I ALS
Steph Claire Smith (542k followers):
Bistro Guillaume
Brodie Harper (1.5k followers): Rosetta
Tully Smyth (235k followers): Bistro
Guillaume
Kate Waterhouse with Eva Longoria (71.8k
followers): No.8 by John Lawson
Hatching Communications
also work with a range of
digital influencers, hosting
these personalities for
social media promotion
at our restaurant clients.
THANK YOU
HCHQ .COM. AU
Sonia Rendigs
e: [email protected]
o: +61 3 9836 2167 ext 5
m: 0410 588 196
Tina Orr
e: [email protected]
o: +61 3 9836 2167 ext 7
m: 0413 378 081