January | February 2016

Transcription

January | February 2016
THE LOOK
January | February 2016
TABLE OF
CONTENTS
Art of Business................................... 32-33
Bioelements....................................... 24-25
Cricket....................................................... 28
Education ........................................... 34-35
Equipment ............................................... 31
Essie .......................................................... 27
Eufora........................................................ 21
EVO ........................................................... 18
HairpinPal ................................................. 25
Kenra ......................................................... 17
L’Oréal Professionnel........................ 14-16
Mirabella................................................... 23
Pai-Shau ...................................................4-5
Product Club............................................ 23
Pureology ........................................... 12-13
Redken...................................................6-11
Reuzel.......................................................... 3
Salon Search Party .................................. 22
Sam Villa ................................................... 29
Sparks ......................................................... 3
Unite .......................................................... 20
Yunsey....................................................... 19
NEW YEAR’S
RESOLUTIONS
I know, I know. How many times have
you made resolutions that haven’t
panned out. Me too, but I will never
stop trying! I was poking around the
internet looking for resolutions for
my business for 2016, and here are
a few that I thought I would share
with you. You can replace the word
“resolution” and insert “strategy” to
make it feel better if you would like.
1. Update your technology - This
one hit home with me. There is
some great technology that we can
all use to make our businesses more
profitable. Ask around and see what
others are doing in order to learn
where the opportunities are. From
upgrading salon software, apps,
websites, client marketing programs,
there are many places to start looking
2. Get out of the office/away from
the chair - For me this means hit the
streets and visit salons. For you this
probably means spend less time
behind the chair and more time
leading your business. Sometimes
positive change in our business
comes from changing the rhythm of
our work schedules.
3. Learn something - I am never
more juiced up about improving
my business than when I attend a
class, program or seminar. Having
some dedicated time to learn
new things about your business
is invaluable. Additionally, simply
removing yourself from the daily
grind and having this time to reflect on
your company in a classroom setting
can be tremendous. (shameless
plug) That’s why salon owners love
coming to our Art of Business event
as well as our Institute.
2
January | February 2016
4. Lead by gratitude - I am guilty as
anyone about focusing too much on
what needs to be improved instead
of focusing on the positive. Showing
gratitude to your team members
can be very effective at building
your culture and performance. Also,
showing gratitude to your clients can
go a long way in building loyalty (This
is where I Thank You for being a great
customer !) Take some dedicated
time to thank these people via
verbal and written form. It makes a
difference.
5. Have a couple of tough
conversations - If you are like me,
there are probably a couple of tough
conversations you have put off
because they are uncomfortable or
because you are afraid of the results of
the conversation. Again, If you are like
me, you usually feel much better after
you have that tough conversation.
Let’s commit ourselves to “say what
needs to be said so we can do what
needs to be done.”
May this year be the year that we look
back as a pivotal year in reaching the
success that awaits each of us.
Cheers,
Josh Hafetz
President
Raylon Corporation
DEALS VALID 01/01/16-02/29/16. RAYLON RESERVES THE RIGHT TO LIMIT QUANTITIES AND CORRECT PRINTING AND ILLUSTRATION ERRORS.
NOT ALL ITEMS ARE AVAILABLE IN ALL TERRITORIES. PRICES ADVERTISED ARE LIMITED TO IN-STOCK MERCHANDISE.
JANUARY 2016
SAVE 25%
ON HOGS 12 OZ.
WHEN YOU PURCHASE 2
OR MORE (MIX & MATCH)
FEBRUARY 2016
SCUMBAG TRY ME
NEW DAILY SHAMPOO
Purchase 4 Daily Shampoo 11.83 oz.
& 2 Daily Shampoo 3.38 oz., receive
1 Daily Shampoo Liter 33.81 oz. FREE
FREE
Purchases 4 REUZEL Red, Green,
Pink and Blue Pigs 4 oz.
INTRO
DAILY CONDITIONER
FREE
Purchase 4 Daily Conditioner 11.83 oz.
& 2 Daily Conditioner 3.38 oz., receive
1 Daily Conditioner Liter 33.81 oz. FREE
NEW SCRUB SHAMPOO
FREE
Purchase 4 Scrub Shampoo 11.83 oz.
& 2 Scrub Shampoo 3.38 oz., receive
1 Scrub Shampoo Liter 33.81 oz. FREE
INCLUDES
6 Red Pig 4 oz.
6 Blue Pig 4 oz.
3 Green Pig 4 oz.
3 Pink Pig 4 oz.
3 Daily Shampoo 11.83 oz.
3 Scrub Shampoo 11.83 oz.
3 Daily Conditioner 11.83 oz.
3 Grooming Tonic 11.83 oz.
3 Hair Tonic 11.83 oz.
RECEIVE FREE
1 Liter Daily Shampoo 33.81 oz.
1 Liter Scrub Shampoo 33.81 oz.
1 Liter Daily Conditioner 33.81 oz.
Schorem 10 Signature Haircuts DVD
Barbershop Classics & Signature Haircuts Posters
Reuzel Postcards (10 Card Set).
NEW SPARKS HAIR COLORS
Sparks Colors can be used individually or intermixed for an endless color pallet.
Wild
Flamingo
Key
Lime
Mermaid
Blue
Red
Velvet
Starbright
Silver
800.422.8166 www.raylon.com [email protected]
3
RAYLON INTRODUCES:
Innovative Haircare. Powered by Passion.
www.pai-shau.com
BIPHASIC INFUSION
STYLE SOUFFLÉ
Biphasic Infusion is a potent rejuvenating
#FKUVKPEVCKT[UV[NKPICIGPVEQPVCKPKPI
concentrate containing the highest content
nourishing and reparative extracts designed
of our Signature Exotic Tea Complex. Biphasic
to give you control and manageability.
Infusion provides extreme shine and healthier
Formulated for all hair textures, Design
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4KVWCN 5V[NG 5QWHƃÅ KU KPHWUGF YKVJ
advanced binary technology drives our
antioxidants to retain moisture during the
Signature Exotic Tea Complex deep inside
styling process, maintaining the integrity
the cuticle to nourish the hair’s structure,
of the hair. This formula creates soft volume
attracting moisture and locking it inside.
and memory to your style.
120ml
250ml
(QTVKƂGFYKVJCPVKQZKFCPVUCPFCOKPQCEKFU
it surrounds hair with a sheer veil of
shielding properties known to provide
thermal and environmental protection.
REPLENISHING
HAIR CLEANSER
REPLENISHING CREAM
CONDITIONER
Formulated with advanced technology,
Designed to rehydrate dry, lifeless hair
Hydrating Ritual Replenishing Hair Cleanser
while replenishing its natural sheen. The
restores your hair back to its youthful
Replenishing Cream Conditioner contains
appearance with a unique combination of
a proprietary emollient blend of rice amino
amino acids and essential vitamins &
acids to strengthen the hair while
minerals. Our Signature Exotic Tea Complex
hydrolyzed oat proteins calm the cuticle
deeply infuses hair with moisture, restoring
and restore luster. This velvety formula
its natural shine. The Hydrating Ritual
FGƂGUNQIKED[KPHWUKPIOQKUVWTGYKVJQWV
Replenishing Hair Cleanser is concentrated
adding weight.
250ml
250ml
with the highest grade ingredients creating
a luxurious lather.
SUPREME REVITALIZING MASK
280ml
#TCTGDNGPFQHJKIJRGTHQTOCPEGECVKQPKERQN[OGTUVJCV
infuse moisture into the hair while adding an anti-static
barrier of protection from the environment. Our Signature
Exotic Tea Complex penetrates the cuticle, nourishing the
hair from the inside out. The Hydrating Ritual Supreme
Revitalizing Mask is so unique that our weightless formula
actually generates volume in the hair while adding softness
and shine.
JANUARY 2016
BUY 2 STYLING PRODUCTS,
GET 1 50% OFF
EXCLUDES
Glow Dry, Pillow Proof Blow Dry Primer Spray, Primer Cream & Two Day Extender
FIRST-EVER FREE
SWATCHBOOK OFFER
GET YOURS TODAY!
™
TM
MC
Complete your salon’s Redken swatchbook collection! For the
first time, we’re offering a FREE swatchbook when you stock up.
SALON OFFER
CHOICE OF FREE SWATCHBOOK
WITH THE PURCHASE OF
40 REDKEN HAIRCOLOR SHADES
(no mix & match)
CHOOSE FROM
Chromatics
Color Fusion
Color Gels
Shades EQ
6
January | February 2016
DEALS VALID 01/01/16-02/29/16. RAYLON RESERVES THE RIGHT TO LIMIT QUANTITIES AND CORRECT PRINTING AND ILLUSTRATION ERRORS.
NOT ALL ITEMS ARE AVAILABLE IN ALL TERRITORIES. PRICES ADVERTISED ARE LIMITED TO IN-STOCK MERCHANDISE.
JANUARY 2016
SAVE 15% LITERS
Reduce your inventory costs for the backbar and increase your retail sales.
Take advantage of this special offer to stock up and save 15% on
Haircare and Redken For Men liters!
CHOOSE FROM
CORE HAIRCARE
All Soft, Body Full, Clear Moisture, Color Extend,
Extreme, Hair Cleansing Cream
Shampoo
Conditioner
SPECIALTY HAIRCARE
Blonde Idol Shampoo, Color Extend Magnetics, Curvaceous,
Diamond Oil, Diamond Oil High Shine, Frizz Dismiss
Shampoo
Conditioner
CERAFILL
Defy Shampoo & Conditioner, Retaliate Shampoo & Conditioner
Shampoo & Conditioner
REDKEN FOR MEN
go clean shampoo, clean spice 2-in-1 conditioning shampoo,
mint clean shampoo, clean brew shampoo, finish up conditioner
Shampoo & Conditioner
LITER PUMPS
SAVE
30%
ON LIGHTENERS STOCK UP TODAY!
HAVE YOU TRIED REDKEN’S
BESTSELLING LIGHTENER?
Flash Lift lets you achieve up to 8 levels of lift without sacrificing hair quality.
CHOOSE FROM
Blonde Dimensions De-Dusted 17.6 oz
Blonde Dimensions De-Dusted 32 oz
Blonde Icing Power Lift with Ammonia 17.6 oz
Blonde Icing Ammonia-Free 17.6 oz
Blonde Icing 20, 30, & 40 volumes (each)
Blonde Idol Blue Oil Lightening System
Flash Lift 17.6 oz.
Flash Lift 32 oz
Lift 5/15 De-Dusted 21.1 oz
Lift 5/15 Highlifting Creme Tube 1 oz
Up To 7 De-Dusted 17.6 oz
Up To 7 De-Dusted 32 oz
800.422.8166 www.raylon.com [email protected]
7
JANUARY 2016
REDKEN
BLOW-DRY
We have everything you need for a beautiful, long-lasting blow-dry with
heat protection and shine for days. And now with NEW Pillow Proof Blow
Dry Express Treatment Primer Cream, you have even more ways to get
hair primed and ready for the perfect blow-dry!
NEW
Pillow Proof
Blow Dry
Express Treatment
Primer Cream
T-Shirts
Easel Cards
Display
Perfect
Your Blow-Dry
Guides
Glow Dry
Shelf
Talker
PREP
Use after shampoo
and conditioner
REDKEN
PRIME
Use before blow-drying and styling to
reduce blow-dry time and protect from heat
EXTEND
Use anytime to
refresh your style
BLOW-DRY
SALON OFFER
FREE SALON KIT
KIT INCLUDES
1 Pillow Proof Blow Dry Express Treatment Primer Cream 5 oz.
1 Glow Dry style-enhancing blow dry oil 3.4 oz.
1 Shelf Talker
2 Easel Cards
1 Display
15 Perfect Your Blow-Dry Guides
2 T-Shirts (unisex V-neck size L)
FEBRUARY
ONLY
WITH THE PURCHASE OF
6 Pillow Proof Blow Dry Express Treatment Primer Cream 5 oz.
6 Styling Products Can also choose Glow Dry (mix & match)
BLOW-DRY ESSENTIALS OFFER
FREE GIFT WITH PURCHASE BAG,
TWO DAY EXTENDER DRY SHAMPOO
MINI & 4 PINK BLOW-DRY CLIPS!
WITH THE PURCHASE OF
ANY 2 BLOW DRY PRODUCTS
CHOOSE FROM
Glow Dry style-enhancing blow dry oil 3.4 oz.
Pillow Proof Blow Dry Express Primer Spray 5.7 oz.
Pillow Proof Blow Dry Express Treatment Primer Cream 5 oz.
Pillow Proof Blow Dry Two Day Extender Dry Shampoo 3.4 oz.
8
January | February 2016
NEW! CLIENT
BLOW DRY KIT OFFER
FULL SIZE PILLOW PROOF BLOW DRY
PRIMER CREAM, GLOW DRY MINI
AND PINK BOBBY PIN PACK FOR $15!
KIT INCLUDES
1 Pillow Proof Blow Dry Express
Treatment Primer Cream 5 oz.
1 Glow Dry Style-Enhancing Blow Dry Oil 1 oz.
1 Pink Bobby Pin Pack
(30 pins: 10 large, 10 small & 10 U-shaped)
1 “Blow Dry Get The Look” Guide
DEALS VALID 01/01/16-02/29/16. RAYLON RESERVES THE RIGHT TO LIMIT QUANTITIES AND CORRECT PRINTING AND ILLUSTRATION ERRORS.
NOT ALL ITEMS ARE AVAILABLE IN ALL TERRITORIES. PRICES ADVERTISED ARE LIMITED TO IN-STOCK MERCHANDISE.
FEBRUARY 2016
SKIP A SHAMPOO, NOT A WASH
NEW
GENIUS
WASH
ROTATE WITH YOUR FAVORITE SHAMPOO
PARABEN-FREE, NO HARSH SALTS OR CHEMICALS
Redken Genius Wash cleansing conditioners are genius care for your hair! The gentle formulas
cleanse and condition in one step for ideal moisture replenishment, manageability and color radiance.
They work ingeniously with your favorite shampoo so your hair is always clean, but never over-washed.
Display
NEW
Genius Wash
Liter
Pumps
Easel Cards
FIND YOUR GENIUS!
GENTLE CLEANSING + EXTRA CONDITIONING
HOW WOULD YOU
DESCRIBE YOUR HAIR?
NORMAL
COARSE
DO YOU PREFER LIGHT OR
DEEP CONDITIONING?
LIGHT
DEEP
DOES YOUR HAIR
GET FRIZZY?
Shelf
Talker
YES
All rights reserved. U1972700 10/15
NO
LIGHT CONDITIONING
ME
EDIU
UM
LOW FOAM
INTENSE CONDITIONING
COARSE
LOW FOAM
UNRULY
Y
NO FOAM
SKIP A SHAMPOO, NOT A WASH.
STYLISST OFFER
NEW GENIUS WASH
CLEANSING CONDITIONERS
IT TAKES TWO!
ROTATE YOUR REGIMEN KITS
SALON OFFEER
Genius Care 101 Booklet
FREE GENIU
US WASH LITTERSS,
PUMPS, SAM
MPLLES & MOREE!
RECEIVE FREE
3 Genius Wash liters
(mix & match: choose from Medium, Coarse and Unruly)
3 Liter Pumps
36 Genius Wash packettes
(12 Medium with hangtags, 12 Coarse and 12 Unruly)
1 Display
2 Easels
1 Shelf Talker
WITH THE PURCHASE OF
12 Genius Wash 16.9 oz.
(mix & match: choose from Medium, Coarse and Unruly)
CHOOSE FROM
MEDIUM REGIMEN KIT
1 Genius Wash for Medium Hair 16.9 oz.
1 Color Extend Magnetics Sulfate-Free
Shampoo 10.1 oz.
1 Genius Care 101 Booklet
COARSE REGIMEN KIT
1 Genius Wash for Coarse Hair 16.9 oz.
1 All Soft Shampoo 10.1 oz.
1 Genius Care 101 Booklet
UNRULY REGIMEN KIT
1 Genius Wash for Unruly Hair 16.9 oz.
1 Frizz Dismiss Sulfate-Free
Shampoo 10.1 oz.
1 Genius Care 101 Booklet
SHAMPOO & CONDITIONER,
BUY ONE, GET ONE 30% OFF!
INCLUDES
Core Hair Care, Specialty Hair Care, Cerafill
& Redken Shampoo/Conditioner
800.422.8166 www.raylon.com [email protected]
9
FEBRUARY 2016
Colorist Confessions
THE
BLONDE
ISSUE
INSIDER SECRETS FOR BLONDING & LIGHTENING
We’ve complied 8 common salon scenarios and provided simple artist tips that’ll have your blonde clients
looking amazing-and returning for another appointment. Use the Colorist Confessions guide in your kit and
Redken’s complete Blonde Idol collection to give every client their best blonde!
OPE
NH
ERE
!
Colorist Confessions
THE BLONDE ISSUE
INSIDER SECRETS FOR BLONDING & LIGHTENING
STYLIST OFFER
FREE COLORIST CONFESSIONS GUIDES “THE BLONDE ISSUE”
WITH THE PURCHASE OF 6 SHADES OF REDKEN COLOR
CHOOSE FROM
Color Gels
Color Fusion
Chromatics
Shades EQ
KIT INCLUDES
1 Colorist Confessions Guide
“The Blonde Issue”
1 Salon Gear Mini Whisk
1 Blonde Idol High Lift Natural .0N
BOOST YOUR BACKBAR SERVICE SALES!
20% OFF BACKBAR SIZES
CHOOSE FROM
All Soft Shampoo Gallon
All Soft Conditioner Gallon
Color Extend Shampoo Gallon
Color Extend Conditioner Gallon
Extreme Shampoo Gallon
Extreme Conditioner Gallon
Gallon Pump Gallon
One United Multi Benefi t 13.5 oz.
Pre-Art 33.8 oz.
Chemistry Shot Phase - All Soft 16.9 oz.
Chemistry Shot Phase - Color Extend 16.9 oz
Chemistry Shot Phase - Extreme 16.9 oz.
Chemistry Shot Phix - 3.5 phix pHase 8.5 oz.
Chemistry Shot Phix - 5.5 phix pHase 8.5 oz.
Frizz Dismiss Professional Smoothing Treatment Service 13.5 oz.
Extreme Backbar Primer 13.5 oz.
NEW LOOK, SAME AMAZING FORMULAS!
CELEBRATE LIGHTENERS WITH 30% OFF!
CHOOSE FROM
Flash Lift 17.6 oz
Flash Lift 32 oz
Blonde Dimensions De-Dusted 32 oz.
Blonde Icing Power Lift with Ammonia 17.6 oz
Blonde Icing Ammonia-Free 17.6 oz
Blonde Idol Blue Oil Lightening System
Up To 7 De-Dusted 32 oz
10
January | February 2016
DEALS VALID 01/01/16-02/29/16. RAYLON RESERVES THE RIGHT TO LIMIT QUANTITIES AND CORRECT PRINTING AND ILLUSTRATION ERRORS.
NOT ALL ITEMS ARE AVAILABLE IN ALL TERRITORIES. PRICES ADVERTISED ARE LIMITED TO IN-STOCK MERCHANDISE.
FEBRUARY 2016
NEW
BABYLIGHTS
SEE HIGHLIGHTS IN A WHOLE NEW LIGHT!
NEW Babylights are baby-fine highlighted strands that brighten hair and add
subtle dimension. Customize a look for every client with NEW Blonde Idol Free
Hand lightener and four new shades from Blonde Idol High Lift Haircolor.
Balayage
Paddles
Blonde Idol
High Lift
Shades
NEW
Blonde Idol Free
Hand Lightener
Shade Tool
Blonde Idol
Encyclopedia
Suki Waterhouse for
Redken 5th Avenue
Haircolor by David Stanko,
Redken Master Colorist
Blonde Idol Base
Breakers
Swatch Card
Sweepstakes
Card
NEEW
BAABYLIGHTS
SEE HIHIGIGIGH
GHHLIG
LIGH
GHHTS
TS IN A WHHOL
OOLE NEEWW LIGH
LIGGHT
HTT
Mirror
Cling
Suki Waterhouse
for Redken 5th Avenue
ASK YOUR
STYLIST TODAY!
GET THE LATEST LOOK
BABYLIGHTS
BRIGHTEN UP WITH BABY-FINE HIGHLIGHTS
ASK YOUR COLORIST TODAY!
All rights reserved. U1950900 10/15
SALON OFFER
STYLIST OFFER
FREE BABYLIGHTS KIT
WHEN YOU BUY $150 OF
BLONDE IDOL HIGH-LIFT
SHADES, BASE BREAKERS
OR LIGHTENERS
FREE BABYLIGHTS KIT
WHEN YOU BUY $45 OF
BLONDE IDOL HIGH-LIFT
SHADES, BASE BREAKERS
OR LIGHTENERS
CHOOSE FROM
NEW Blonde Idol Free Hand Lightener
NEW Blonde Idol High Lift Ash Matte .17
NEW Blonde Idol High Lift Ash Pearl .19
NEW Blonde Idol High Lift Mocha Pearl .89
NEW Blonde Idol High Lift Pearl Ash .91
Blonde Idol Base Breaker Clear & Cool
Blonde Idol Existing Shades
CHOOSE FROM
NEW Blonde Idol Free Hand Lightener
NEW Blonde Idol High Lift Ash Matte .17
NEW Blonde Idol High Lift Ash Pearl .19
NEW Blonde Idol High Lift Mocha Pearl .89
NEW Blonde Idol High Lift Pearl Ash .91
Blonde Idol Base Breaker Clear & Cool
Blonde Idol Existing Shades
KIT INCLUDES
1 NEW Blonde Idol High Lift Ash Pearl .19
1 NEW Blonde Idol High Lift Mocha Pearl .89
1 NEWBlonde Idol Free Hand Lightener 32 oz.
2 Balayage Paddles
1 Blonde Idol Encyclopedia
1 Sweepstakes Card
1 Blonde Idol Shade Chart
1 Blonde Idol Swatch Tool
1 Babylights Client Presenter
1 Blonde Idol Sticker Sheet
1 Blonde Idol Mirror Cling
2 Blonde Idol Mirror Clings
KIT INCLUDES
1 NEW Blonde Idol High Lift Ash Pearl .19
1 Balayage Paddle
1 Blonde Idol Encyclopedia
1 Blonde Idol Shade Chart
1 Babylights Client Presenter
800.422.8166 www.raylon.com [email protected]
BLONDE IDOL
HAIRCARE OFFER
BUY A SHAMPOO
AND GET 30% OFF
A CONDITIONER!
GET RED-Y TO ROCK
THIS VALENTINE’S DAY
40% OFF COLOR REBEL
CHOOSE FROM
Red-y to Rock
Rebel Without a Coral
Punked Up Pink
Purple Riot
Hazel and Confused
Call the Coppers
Rose Revolutions
Knock’em Blonde
No Holds Brunette
Gilty as Charged
11
JANUARY 2016
DISCOVER OUR FAB FOUR...
You and your clients love Hydrate… but sometimes, colour-treated hair has specific
needs that require customized care. Our top-selling systems include Pure Volume,
Strength Cure and Smooth Perfection to provide the perfect solution for every client,
with the outstanding performance and addictive fragrances you’ll love.
DELUXE SALON
SAMPLING OFFER
PURCHASE A SET MIX
2 Hydrate Shampoo 8.5 oz.
2 Hydrate Condition 8.5 oz.
2 Strength Cure Shampoo 8.5 oz.
2 Strength Cure Condition 8.5 oz.
2 Pure Volume Shampoo 8.5 oz.
2 Pure Volume Condition 8.5 oz.
2 Smooth Perfection Shampoo 8.5 oz.
2 Smooth Perfection Condition 8.5 oz.
PERMANENT SAMPLING DISPLAY
Place this display at your front desk so clients can easily try —
and fall in love with—our top selling systems.
Holds 48 packettes.
RECEIVE FREE
1 Shampoo Liter and 1 Condition Liter
SAY & DO
EASY TIPS TO EFFORTLESSLY BOOST
YOUR RETAIL SALES THROUGH SAMPLING
CHOOSE FROM
Hydrate, Strength Cure,
Pure Volume or Smooth Perfection
1 Permanent Sampling Display + 288 packettes
3 Sampling Sticker Sheets
Sampling Tips Poster
Sustainability Easel
Clients are 90% More Likely to Buy a Product After Trying It First!
288 PACKETTES
Keep your display
stocked and
re-fill as often as
needed!
SAY: “This is the product I want to use on you today.”
DO: Hand the product to your client when she’s in the chair
Letting your client see and touch the Pureology product you’ve selected
for her creates a personal connection.That means she’s more likely to buy!
SAY: “You have to smell how amazing this is!”
DO: Use at the backbar to let her experience
the aromatherapy fragrance
The #1 attribute that drives a consumer’s haircare purchase is fragrance.
She’ll buy because of our addictive scent, then re-purchase once she
discovers the amazing performance.
SAY: “I’ll leave one at the front desk so they know what we used today.”
DO: Place the product at the reception area when a client is checking out
This makes it easy for the client to make an impulse purchase as she’s checking out!
SAY: “Take this sample home and try it out.”
DO: Hand her a sample packette with a
discount sticker for a future full-size purchase
LOVE THIS
SAMPLE? Bring it
back to the salon
and receive 10% off
the full size.
Perfect for clients who don’t want to commit to a purchase.
They can try at their leisure, and they’ll have incentive to return
and purchase a full-size!
SAY: “How did you like the sample I gave you
last time?”
DO: Make a note of what sample packette you gave
your client and follow-up to see how she liked it
This personal attention will make your client more likely to buy, and gives
you a chance to suggest new products to try.
All rights reserved. 2015 Pureology Research, LLC U2002000
2 FREE LITERS FOR THE BACKBAR
86% of clients say their favorite
experience at the salon is at the
shampoo bowl. Introduce them to
Pureology at the backbar—and get
them hooked on our formulas that
transform hair after one use!
SAY & DO
EASY TIPS TO EFFORTLESSLY BOOST
YOUR RETAIL SALES THROUGH SAMPLING
Clients are 90% More Likely to Buy a Product After Trying It First!
SAY: “This is the product I want to use on you today.”
DO: Hand the product to your client when she’s in the chair
STYLIST OFFER
BUY 1, TRY 1 FOR 50%
PURCHASE
1 Retail Shampoo + 1 Retail Condition
Letting your client see and touch the Pureology product you’ve selected
for her creates a personal connection.That means she’s more likely to buy!
SAMPLING TIPS POSTER
Hang this poster in your backroom
– it has easy tips and conversation
starters to encourage your clients
to purchase Pureology!
SAY: “You have to smell how amazing this is!”
DO: Use at the backbar to let her experience
the aromatherapy fragrance
The #1 attribute that drives a consumer’s haircare purchase is fragrance.
She’ll buy because of our addictive scent, then re-purchase once she
discovers the amazing performance.
SAY: “I’ll leave one at the front desk so they know what we used today.”
DO: Place the product at the reception area when a client is checking out
This makes it easy for the client to make an impulse purchase as she’s checking out!
SAY: “Take this sample home and try it out.”
DO: Hand her a sample packette with a
discount sticker for a future full-size purchase
LOVE THIS
SAMPLE? Bring it
back to the salon
and receive 10% off
the full size.
Perfect for clients who don’t want to commit to a purchase.
They can try at their leisure, and they’ll have incentive to return
and purchase a full-size!
SAY: “How did you like the sample I gave you
last time?”
DO: Make a note of what sample packette you gave
your client and follow-up to see how she liked it
This personal attention will make your client more likely to buy, and gives
you a chance to suggest new products to try.
All rights reserved. 2015 Pureology Research, LLC U2002000
RECEIVE FREE
1 Retail Shampoo + 1 Retail Condition
from another system for 50% off!
(Excludes Nano Works Gold)
SPECIAL OFFER STICKERS
These stickers offer a discount on a
future full-size purchase. Place on
packettes to encourage clients to
come back and buy!
20% OFF GALLONS
Stock up on backbar sizes so you can give every client an amazing
Pureology experience at the shampoo bowl!!
CHOOSE FROM
NEW! Smooth Perfection Shampoo
NEW! Smooth Perfection Condition
Hydrate Shampoo
Hydrate Condition
Pure Volume Shampoo
Pure Volume Condition
Strength Cure Shampoo
Strength Cure Condition
12
January | February 2016
DEALS VALID 01/01/16-02/29/16. RAYLON RESERVES THE RIGHT TO LIMIT QUANTITIES AND CORRECT PRINTING AND ILLUSTRATION ERRORS.
NOT ALL ITEMS ARE AVAILABLE IN ALL TERRITORIES. PRICES ADVERTISED ARE LIMITED TO IN-STOCK MERCHANDISE.
FEBRUARY 2016
BIG VOLUME? PIECE OF CAKE.
...LET THE VOLUME PARTY BEGIN
WITH PURE VOLUME!
Pure Volume lifts fine colour-treated hair with the body-boosting fullness it craves so you
can go from flat to fabulous, blah to bodacious
• Volumizing formulas with wheat protein and eucalyptus weightlessly elevate strands
• Exclusive AntiFade Complex protects colour vibrancy
• 24 Hours of magnificent volume**
ANTIFADE COMPLEX • 100% VEGAN • ZEROSULFATE®
**With use of Pure Volume Shampoo and Instant Levitation Mist
SALON OFFER
PURCHASE
4 Pure Volume Shampoo 8.5 oz.*
4 Pure Volume Condition 8.5 oz.
BIG VOLUME? PIECE OF CAKE.
PURE VOLUME
For Fine Colour-Treated Hair
RECEIVE FREE
2 Instant Levitation Mist 4.9 oz.
2 Blow Dry Amplifier 8.5oz.
54 Sampling Packettes
Sell-through merchandising materials
For best results use Pure Volume Shampoo
and Condition together.
24 Hours of Magnificent Volume*
ANTIFADE COMPLEX • 100% VEGAN • ZEROSULFATE®
*With use of Pure Volume Shampoo, Condition and Instant Levitation Mist
All rights reserved. 2016 Pureology Research, LLC U2017000
PURE VOLUME CUBES
Use these merchandising cubes on the retail
shelf to showcase the 2 volume looks
BLOW DRY AMPLIFIER
HANGTAG PACKETTES
Hang on Pure Volume Shampoo
to encourage client trial and
repurchase of a full size
Pure Volume Blow Dry Amplifier
Heat-activated gel eases your blow-dry
and plumps up hair with all-over,
bodacious volume.
ANTIFADE COMPLEX® • 100% VEGAN • ZEROSULFATE®
STYLIST OFFER
FREE STYLER WHEN YOU BUY PURE
VOLUME SHAMPOO* AND CONDITION.
CHOOSE BETWEEN INSTANT LEVITATION
MIST OR BLOW DRY AMPLIFIER
PURE VOLUME ADHESIVE TIPS
Show clients quick tips on how
to get big hair with Pure Volume
15% OFF
PURE VOLUME
LITERS
BIG VOLUME? PIECE OF CAKE.
PURE VOLUME
For Fine Colour-Treated Hair
ACRYLIC EASEL INSERT
Display to highlight the
New Pure Volume imagery
For best results use Pure Volume Shampoo
and Condition together.
24 Hours of Magnificent Volume*
ANTIFADE COMPLEX • 100% VEGAN • ZEROSULFATE®
*With use of Pure Volume Shampoo, Condition and Instant Levitation Mist
All rights reserved. 2016 Pureology Research, LLC U2017000
PETITE KIT OFFER
INCLUDES
1 Shampoo 1.7 oz.
1 Condition 1.7 oz.
1 Instant Levitation Mist 1 oz.
1 Blow Dry Amplifier 1 oz.
and step-by-steps to get both volume looks!
PURE VOLUME PETITES KIT
Introduce clients to Pure Volume with
this petites kit. Includes tips and tricks!
800.422.8166 www.raylon.com [email protected]
13
JANUARY 2016
3 STEPS TO INSTANT DAMAGE REPAIR
IN SALON
1 INITIATE
Instant Treatment
AT-HOME
2 REACTIVATE
Salon Results
3 PROLONG
Up to 6 Weeks
MASTER SALON OFFER
SMALL SALON OFFER
PURCHASE
24 Shampoo 8.45 oz.: 8 Revive, 8 Restore, 8 Recover
12 Conditioner 6.76 oz.: 4 Revive, 4 Restore, 4 Recover
12 Masque 6.76 oz.: 4 Revive, 4 Restore, 4 Recover
24 Leave-In: 8 Revive 2.54 oz., 8 Restore 5.1 oz., 8 Recover 2.54 oz.
24 Re-Charge (Box of 6)
PURCHASE
9 Shampoo 8.45 oz.: 3 Revive, 3 Restore, 3 Recover
6 Conditioner 6.76 oz.: 2 Revive, 2 Restore, 2 Recover
3 Masque 6.76 oz.: 1 Revive, 1 Restore, 1 Recover
2 Leave-In: 1 Revive 2.54 oz., 1 Restore 5.1 oz.
9 Re-Charge (Box of 6)
2 Renew Activating Masque 16.9 oz.
RECEIVE FREE
12 Technical Concentrate (Box of 10): 4 Revive, 4 Restore, 4 Recover
6 Leave-In: 2 Revive 2.54 oz., 2 Restore 5.1 oz., 2 Recover 2.54 oz.
6 Backbar Shampoo 34 oz.: 2 Revive, 2 Restore, 2 Recover + 6 Pumps
6 Renew Activating Masque 16.9 oz. + 1 Measuring Spoon
2 Premium acrylic displays, including Frontbar and Backbar
1 Set of 3 Shelf Glorifiers and Sign Inserts
20 L’Oréal Professionnel Shopping Bags
1 Technical Poster
1 Product Guide
1 Digital Toolkit
RECEIVE FREE
3 Technical Concentrate (Box of 10): 1 Revive, 1 Restore, 1 Recover
3 Backbar Shampoo 34 oz.: 1 Revive, 1 Restore,
1 Recover + 3 pumps
1 Measuring Spoon
REPURCHASE OFFER
COMPLETE SALON OFFER
PURCHASE
12 Shampoo 8.45 oz.: 4 Revive, 4 Restore, 4 Recover
6 Conditioner 6.76 oz.: 2 Revive, 2 Restore, 2 Recover
6 Masque 6.76 oz.: 2 Revive, 2 Restore, 2 Recover
12 Leave-In: 4 Revive 2.54 oz., 4 Restore 5.1 oz., 4 Recover 2.54 oz.
12 Re-Charge (Box of 6)
RECEIVE FREE
6 Technical Concentrate (Box of 10): 2 Revive, 2 Restore, 2 Recover
3 Backbar Shampoo 34 oz.: 1 Revive, 1 Restore, 1 Recover + 3 Pumps
2 Renew Activating Masque 16.9 oz. + 1 Measuring Spoon
1 Premium acrylic display, Frontbar only
1 Set of 3 Shelf Glorifiers and Sign Inserts
10 L’Oréal Professionnel Shopping Bags
1 Technical Poster
1 Product Guide
1 Digital Toolkit
14
January | February 2016
PURCHASE
ANY $249 OF PRO FIBER
RECOMMENDED MIX
2 Shampoo 8.45 oz.: 1 Revive, 1 Restore
2 Conditioner 6.76 oz.: 1 Revive, 1 Restore
2 Leave-In: 1 Revive 2.54 oz., 1 Restore 5.1 oz.
4 Re-Charge (Box of 6)
1 Backbar Restore Shampoo 34 oz. + pump
1 Technical Concentrate Restore (Box of 10)
1 Renew Activating Masque 16.9 oz.
RECEIVE FREE
3 Stylist Station Leave-In: 1 Revive 2.54 oz.,
1 Restore 5.1 oz., 1 Recover 2.54 oz.
DEALS VALID 01/01/16-02/29/16. RAYLON RESERVES THE RIGHT TO LIMIT QUANTITIES AND CORRECT PRINTING AND ILLUSTRATION ERRORS.
NOT ALL ITEMS ARE AVAILABLE IN ALL TERRITORIES. PRICES ADVERTISED ARE LIMITED TO IN-STOCK MERCHANDISE.
JANUARY 2016
THE 2016
RESOLUTION
FACE THE FACTS
1. Radiant shine is the #1 client desire.
2. Only 25% of your haircut clients get color.*
ADD 1 DIA EXPRESS SERVICE A DAY
AND EARN $1,000+ EXTRA PER MONTH.**
*Mintel 2013
**$50 average price of a DIA Service x 22 work days per month = $1,100.
BUILD YOUR BUSINESS WITH
2 NEW DIA
RICHESSE SHADES
5 EXPRESS SERVICES
1
Finish your Winter
Blonde with the
DIA Light
Milkshake shades.
2
3
4
5
FIND A
WIPEOUT
COLOR
TWO
Colormatch permanent haircolor with
DIA on the midlengths & ends.
Cover your client’s
first white hairs
with DIA Richesse.
Give your client a
color boost with
DIA Richesse.
Encourage a DIA
Gloss or Refresh
in between color
appointments.
Perfect shades for the Find a Match
and Color Stunner express services!
COMPLETE SALON OFFER
TRIAL SALON OFFER
PURCHASE
36 DIA shades
32 DIA Richesse & DIA Light shades (mix and match)
4 NEW DIA Richesse shades (2 of each: 8.34, 6.32)
PURCHASE
12 DIA shades
10 DIA Richesse & DIA Light shades (mix and match)
2 NEW DIA Richesse shades (8.34, 6.32)
RECEIVE FREE
PRODUCT
1 Vitamino Color A•OX Shampoo 50.7 oz.
1 Vitamino Color A•OX Conditioner 25.4 oz.
1 Vitamino Color A•OX 10 in 1 Spray 6.4 oz.
ACCESSORIES
1 DIA Holdster
EDUCATION
1 DIA Express Services Poster
1 DIA Color Chart
1 Set of DIA Swatch Additives
CONSUMER-FACING
DIA Express Services Digital Toolkit
RECEIVE FREE
PRODUCT
LUO Post Shampoo 50.7 oz.
EDUCATION
1 DIA Express Services Poster
1 DIA Color Chart
1 Set of DIA Swatch Additives
CONSUMER-FACING
1 DIA Express Services Digital Toolkit
TOASTED
PECAN
LIGHT
CARAMEL
6.32/6GV
8.34/8GC
THE
BUILD YOUR BUSINESS
WITH 5 EXPRESS SERVICES
RESOLUTION
SERVICE
PRODUCT
IDEAL CLIENT
+
Finish with the DIA Light
Milkshake shades
Colormatch permanent
haircolor with DIA on the
mid-lengths & ends
+
Any permanent
color client, during
a re-touch application
ANY PERMANENT
COLOR
WIPEOUT
THE BENEFIT
Business builder:
On average, a DIA Light
toning service will add
$50 to the service price.
Client satisfaction:
Stay on top of the latest
trends - give your client
the hottest blonde tone.
DIA LIGHT
MILKSHAKE
SHADE
ANY PERMANENT
COLOR OR LIGHTENER
FIND A
Any client,
after a
lightening process
DIA TARGET
SHADE
Clients with
minimal white hair.
Incorporate a
color consultation
into every
appointment
+
Cover up to 70% white
hair with DIA Richesse
1
/2 DIA RICHESSE
NATURAL SHADE
1
/2 DIA RICHESSE
TARGET SHADE
Clients who
want a subtle
change.
Incorporate a
color consultation
into the every
appointment
COLOR
Give your client a color
boost with DIA Richesse
Business builder:
Colormatching with
demi-permanent color
is a lower cost per
application, but not a
lower service price.
Client satisfaction:
Colormatching produces
longer-lasting color with
better uniformity, leaves
incredible shine and is
gentler on the hair.
Business builder:
Color conversion is the
best and fastest way to
grow your business.
Client satisfaction:
Cover your client’s first
white hair, but keep
her commitment at
a minimum.
Business builder:
Color conversion is the
best and fastest way to
grow your business.
Client satisfaction:
Introduce your client to the
world of color, but keep
her commitment at
a minimum.
75+ SHADES!
TWO
TIMES
THE
+
Encourage a DIA Gloss or
Refresh in between color
appointments
PAIR A GLOSS OR REFRESH WITH A BLOWOUT
FOR THE ULTIMATE EXPRESS SERVICE
Any color or
lightener client,
4 - 6 weeks after
her initial
appointment
Business builder:
Boosting client frequency
equals more money in
your pocket.
Client satisfaction:
A Gloss or Refresh
protects your client’s
color investment, keeping
her hair looking its best,
for longer.
U2023400
800.422.8166 www.raylon.com [email protected]
15
JANUARY 2016
BRIGHTEN DULL WINTER HAIR
20 %OFF
BLOND STUDIO
& MAJIREL
HIGH LIFT
Revive your client’s hair with soft blonde
highlights or all-over color.
PURCHASE ANY BLOND
STUDIO LIGHTENER AND
MAJIREL HIGH LIFT
NEW YEAR,
NEW BUSINESS
KICK OFF 2016 WITH
3 BUSINESS BOOSTING IDEAS
FROM SÉRIE EXPERT
SALON OFFER
PURCHASE ANY 8 SÉRIE EXPERT PRODUCTS,
RECEIVE 20% OFF
TREATMENT OFFER
PURCHASE ANY SÉRIE EXPERT IN-SALON TREATMENTS,
GET 20% OFF
(Powerdose Color A-OX, Powerdose Contrast, Power Repair, Primer Repair,
Pro-Keratin Refill
16
January | February 2016
DEALS VALID 01/01/16-02/29/16. RAYLON RESERVES THE RIGHT TO LIMIT QUANTITIES AND CORRECT PRINTING AND ILLUSTRATION ERRORS.
NOT ALL ITEMS ARE AVAILABLE IN ALL TERRITORIES. PRICES ADVERTISED ARE LIMITED TO IN-STOCK MERCHANDISE.
BUY 1, GET 1
50% OFF!
NEW ULTRA
FREEZE SPRAY 30
•
•
•
Locks styles in place with a
long-lasting, ultra-firm hold
Fast-drying formula defines,
sculpts and freezes styles in place
Provides humidity resistance with
a high shine, flake-free finish
SAVE 25%
LIMITED EDITION
VOLUME SPRAY 25
DUO
LIMITED EDITION
VOLUME SPRAY ALSO
COMES INDIVIDUALLY
IN THE 10 OZ.
SAVE 20%
NEW PLATINUM®
REVIVE COLLECTION
CHOOSE FROM
Revive Shampoo 8.5 oz
Revive Conditioner 8.5 oz
Revive Complex 3.4 oz.
Revive Oil 2.5 oz
Revive Treatment 6 oz.
FREE
NATURAL SHADE
WITH THE PURCHASE OF
Color Lightener or
No Ammonia Lightener
SAVE 30%
LITER DUOS
CHOOSE FROM
Classic Volumizing
Classic Moisturizing
Classic Color Maintenance
Platinum Blow-Dry
Platinum Revive
800.422.8166 www.raylon.com [email protected]
17
FABULOSO
PRO INTRO
FABULOSO
INTRO BOX
PURCHASE
6 FABULOSO pro preserve shampoo 250ml
6 FABULOSO pro volume conditioner base 250ml
6 FABULOSO pro repair conditioner base 250ml
1 FABULOSO pro preserve shampoo 1L
1 FABULOSO pro prime shampoo 1L
1 FABULOSO pro volume conditioner base 1L
1 FABULOSO pro repair conditioner base 1L
1 FABULOSO pro red colour intensifying conditioner 1L
1 FABULOSO pro platinum colour intensifying conditioner 1L
1 FABULOSO pro orange colour intensifying conditioner 500ml
1 FABULOSO pro yellow colour intensifying conditioner 500ml
1 FABULOSO pro green colour intensifying conditioner 500ml
1 FABULOSO pro blue colour intensifying conditioner 500ml
1 FABULOSO pro violet colour intensifying conditioner 500ml
1 FABULOSO pro chocolate colour intensifying conditioner 500ml
1 FABULOSO pro temptress treatment 1L
INCLUDES
1 FABULOSO platinum blonde colour intensifying conditioner 250ml
1 FABULOSO purple red colour intensifying conditioner 250ml
1 FABULOSO chestnut colour intensifying conditioner 250ml
FABULOSO
SALON INTRO
PURCHASE
3 FABULOSO platinum blonde colour intensifying conditioner 250ml
3 FABULOSO light beige colour intensifying conditioner 250ml
3 FABULOSO caramel colour intensifying conditioner 250ml
3 FABULOSO copper colour intensifying conditioner 250ml
3 FABULOSO purple red colour intensifying conditioner 250ml
3 FABULOSO mahogany colour intensifying conditioner 250ml
3 FABULOSO chestnut colour intensifying conditioner 250ml
6 FABULOSO detangling comb
FOUND WHEREVER GOOD HAIRDRESSERS ARE STOCKED™
FOUND WHEREVER GOOD HAIRDRESSERS ARE STOCKED™
HEY THERE DULL R-E-D,
C-O-N-D-I-T-I-O-N-S * REVIVES * ADDS SHINE * INTENSIFIES COLOUR * TONES COLOUR
EVOHAIR.COM
C-O-N-D-I-T-I-O-N-S * REVIVES * ADDS SHINE * INTENSIFIES COLOUR * TONES COLOUR
C-O-N-D-I-T-I-O-N-S * REVIVES * ADDS SHINE
INTENSIFIES COLOUR * TONES COLOUR
WHAT’S NEW IN YOUR LIFE?
January | February 2016
MAYBE, JUST MAYBE, IT’S TIME FOR
EVOHAIR.COM
18
C-O-N-D-I-T-I-O-N-S * REVIVES * ADDS SHINE * INTENSIFIES COLOUR * TONES COLOUR
HEY THERE GOING NOWHERE B-L-O-N-D-E,
WHAT’S NEW IN YOUR LIFE?
CHOOSE FROM
love is in the hair
dry follicles unite
fat & happy
great sculptures don’t use tofu
MAYBE, JUST MAYBE, IT’S TIME FOR
EVOHAIR.COM
buy shampoo &
conditioner 500ml
WHAT’S NEW IN YOUR LIFE?
500ML
BUDDIES
HEY THERE BORING B-R-O-W-N,
FOUND WHEREVER GOOD HAIRDRESSERS ARE STOCKED™
MAYBE, JUST MAYBE, IT’S TIME FOR
RECEIVE FREE
1 FABULOSO counter display
1 FABULOSO retail brochure holder
24 FABULOSO retail brochure
1 FABULOSO display card set (3)
1 FABULOSO salon intro brochure
1 FABULOSO wall chart
1 FABULOSO product knowledge booklet
RECEIVE FREE
1 FABULOSO pro mixologist menu
12 FABULOSO pro retail brochure
1 FABULOSO pro sales intro brochure
1 FABULOSO pro technical guide
1 FABULOSO pro product knowledge booklet
1 FABULOSO pro sales implementation guide
1 FABULOSO pro temptress stand
2 FABULOSO pro pro back bar display
1 FABULOSO pro tool pack
4 FABULOSO pro salon service menu
4 FABULOSO pro salon service menu stand
1 FABULOSO pro level 5
1 FABULOSO pro level 7
1 FABULOSO pro level 10
1 FABULOSO pro swatch folder
1 FABULOSO pro retail brochure holder
1 FABULOSO pro back bar booklet
RACK 'EM & STACK 'EM
buy 1 litre, get 2nd litre half price
CHOOSE FROM
ritual salvation shampoo
normal persons shampoo
gluttony volume shampoo
the therapist shampoo
ritual salvation conditioner
normal persons conditioner
bride of gluttony conditioner
the therapist conditioner
DEALS VALID 01/01/16-02/29/16. RAYLON RESERVES THE RIGHT TO LIMIT QUANTITIES AND CORRECT PRINTING AND ILLUSTRATION ERRORS.
NOT ALL ITEMS ARE AVAILABLE IN ALL TERRITORIES. PRICES ADVERTISED ARE LIMITED TO IN-STOCK MERCHANDISE.
JUST WHAT YOU NEED
YUNSEY OFFERS FOUR RANGES TO GIVE A COMPLETE
SERVICE TO THE PROFESSIONAL HAIRDRESSER
CREATIONYST | VIGORANCE | TECHNICAL LINE | COLORATION LINE
See page 34 for YUNSEY class dates.
800.422.8166 www.raylon.com [email protected]
19
7SECONDS
GIFT SET
GIFT SET INCLUDES:
(1) 7SECONDS Shampoo 8oz.
(1) 7SECONDS Conditioner 8oz.
(1) FREE 7SECONDS Detangler 8oz.
& FREE Full Size UNITE Travel Tote
*Available while supplies last.
BOOST YOUR
TEXTURE
BOOSTA 8oz. + TEXTURIZA 2oz.
Buy (1) BOOSTA Spray 8oz. and receive
(1) FREE Limited Edition Travel TEXTURIZA
Get your favorite texturizing spray in a travel size while supplies last!
1(:
GROOMING CREAM
LIMITED
EDITION
NEW
• Powerful 2000 Watts
• Ionic Technology
• (2) Concentrator Nozzles
• Cold Shot Button
• (6) Heat/Speed Settings
• 9 ft, Non-Tangle Cord
• Ergonomic Handle
• Light Weight
• Strong Air Pressure with High Temperature Output
• German Designed
• Long-Life AC Motor
• (1) Year Warranty
*Available while supplies last.
4oz. FOR THE PRICE OF 2oz.
*Available while supplies last.
UNITE® PROFESSIONAL SALON SYSTEM 888.95.UNITE WWW.UNITEHAIR.COM
NEW COLOR ELIXIR™
A two-step system with NAOPLEX™ technology, a proprietary complex
that offers unparalleled protection, and supports the integrity of the hair
during all professional coloring & lightening chemical services.
NEW PRODUCT
EUFORACOLOR UNIVERSAL
DEVELOPER VOLUME 15
PURCHASE
1 Color Elixir™ System
Professional Additive 16.9 oz.
Professional Sealer 16.9 oz.
RECEIVE FREE
1 AloeLite Bleaching Pod 50 pk.
1 30 Volume Universal Cream Developer 33.8 oz.
1 40 Volume Universal Cream Developer 33.8 oz.
1 Color Elixir™ Manual
EuforaColor introduces Developer Volume 15 to
the Universal Cream Developer range, providing
a much desired tool for exceptional grey coverage.
Same great formulation… Same great results!
When grey coverage is desired for deposit only,
the No Ammonia naturals, accent tones and
15 Volume are the recommended choice for
superior coverage and deposit leaving underlying
pigment undisturbed.
A PERFECT PAIR
25% Savings on the Ultimate
Moisturizing Duo in a sweetheart
ready gift pack perfect for Valentines.
PURCHASE
1 Soothing Body Moisturizer 6 oz.
1 Beautifying Serum 4.2 oz.
COLOR ELIXIR SYSTEM WITHOUT FREE PRODUCTS
CHOOSE FROM
Color Elixir™ System
EUCMPCELXKIT
EUCMPADDV16Z
Professional Additive 16.9 oz
Professional Sealer 16.9 oz
EUCMPSEAL16Z
DRY HAIR DEFENSE
STATION SET
FREE RAZOR WITH
EXCEPTIONAL SHAVE
20% savings on NOURISH product mix,
plus FREE Beautifying Serum sachets.
PURCHASE
1 Leave-In Hydration 6 oz.
1 Fortifi Keratin Repair 8.45 oz.
1 Beautifying Serum 4.2 oz.
PURCHASE
1 Exceptional Shave 1.7 oz.
RECEIVE FREE
1 Razor
FREE
HERO BACK BAR PREPACK
26% savings on HERO For Men™ prepacked kit
PURCHASE
1 Complete Shampoo 32 oz.
1 Revitalizing Treatment 32 oz.
1 Pliable Pomade 2 oz.
1 Molding Paste 2 oz.
1 Texture Putty 2 oz.
2 Pump 32 oz.
1 Hero for Men™ Ritual Card
800.422.8166 www.raylon.com [email protected]
RECEIVE FREE
10 Beautifying Serum Sachets
COLOR REFRESH RITUAL
Color Refresh Ritual Stylist Support Kit
PURCHASE
1 Color Revive -Brilliant Blonde 1 oz.
1 Color Revive -Radiant Red 1 oz.
1 Color Revive -Bold Brunette 1 oz.
1 Moisture Masque 16 oz.
1 Sculpture 10.1 oz.
1 Illuminate 5.1 oz.
1 ElixirONE 4.2 oz.
10 ElixirONE 10 mL trial size
4 Eufora Ritual Menu Card
21
WANT MORE “BUTTS IN THE CHAIR?”
RESPOND TO YOUR CLIENTS’ LIFESTYLE
FREE
Marketing
Evaluation
As a salon owner, you’ve got plenty to think about.
Most significantly, keeping your prime real estate–aka your salon chairs–at full occupancy. This,
as you know, is not easy. You’ve held promotions,
you’ve hosted open houses, you’ve advertised both
in print and online. You’ve worked every angle on
social media, gone to hair and bridal shows, listed
your salon across the web, circulated digital and
print coupons and more. But your salon and your
talented stylists aren’t getting the attention they deserve. You’ve checked off every box on your marketing to-do list and have no clue as to what you
should be doing that you aren’t.
Here’s a tip: Check your smart-phone.
Really, do it. Type in your URL and wait for the light
bulb to go off. Because if your site isn’t truly optimized for mobile viewing, that could be the answer
you are seeking. “My site IS mobile-friendly,” you
say. Well, maybe it is, but that’s not the same thing
as being fully optimized with a responsive design
that looks and acts exactly like your desktop version. No pinching to zoom, no misalignment of images, no jumbled and squished text.
Think about the last time you searched for a product or business and landed on a site that frustrated
your eyes and fingers. You immediately jumped off
and never went back. If your site has any of the negative characteristics cited above, it is very likely that
you are losing access to potential clients searching
for hair salon services in town. Not only are they not
inclined to stay on your site, Google also is taking a
stance against sites that make it difficult for users
to quickly find information by declaring user-friendliness as a key ranking signal and giving special
preference to the sites which are compatible to all
22
January | February 2016
devices. The ‘why” is simple: Consumers would like
mobile websites to have the same content, features
and functionality as a standard website.
So what’s the difference between ‘mobile friendly’ and ‘responsive’ anyway?
Because both terms relate to mobile functionality, it
is easy to misinterpret the two. At its most basic, a
‘mobile-friendly’ site is a copy of your website that
has been optimized by the web server where it is
stored and that has a different domain. This second
URL compromises your search engine optimization
efforts and also creates a whole separate site to
update and maintain.
By contrast, a ‘responsive’ site uses the same URL
as your main site, which has several SEO benefits,
and looks the same whether you are viewing it on
a smart-phone or tablet. This maximizes the overall
user experience, as responsive sites can be navigated with one hand and users don’t have to pinch
to zoom in or get frustrated mishifting navigation
tabs and links. Responsive sites are generally very
minimal in design and light on flashy additions such
as graphics and videos, which can slow its loading. If you’ve noticed that sites have become icon
heavy, this is one of the reasons why.
You can easily confirm if your site is responsive
or not by placing your cursor on the right side of
the screen and squeezing left. The content should
shrink and realign as you get closer to a screen that
is vertical and looks close to that of mobile phones.
If your navigation and content is all over the place,
it is not responsive. And if you really want to put
your site to the test, take the Google challenge now:
https://www.google.com/webmasters/tools/
mobile-friendly
The best salons understand the need to stay ahead
of trends. Marketing is no different. You don’t want
your stylists sending clients out yesterday’s hair
styles, so why would you accept a website that is
stuck in time and costing you potential business?
Need some more convincing?
Check out these stats:
• Nearly half of consumers say they won’t
return to a website if it doesn’t load properly
on their mobile devices. (The Social Media Hat)
• 70% of mobile searches lead to action
on a website within one hour of when the
search was conducted. (iAcquire)
• 59% of consumers use Google every month
to find a reputable, local business.
• 50% of all mobile searches are conducted
in hopes of finding local results.
(Search Engine Watch)
• By the end of 2015, local mobile searches
(85.9 billion) are projected to exceed
desktop searches (84 billion) for the first time.
(eMarketer)
• 70% of mobile searches result in action
being taken within an hour as oppose a
week for desktop. (Mediative Labs 2012)
• 61% of mobile searches result
in a phone call. (Google)
Salon Search Party
[email protected]
484.577.2493
DEALS VALID 01/01/16-02/29/16. RAYLON RESERVES THE RIGHT TO LIMIT QUANTITIES AND CORRECT PRINTING AND ILLUSTRATION ERRORS.
NOT ALL ITEMS ARE AVAILABLE IN ALL TERRITORIES. PRICES ADVERTISED ARE LIMITED TO IN-STOCK MERCHANDISE.
AVAILABLE IN FEBRUARY.
LOOK FIERCE AND FABULOUS IN ONE MINUTE FLAT.
INTRODUCING BESTSELLING CC CREME, NOW IN 4 SHADES.
IT’S MINIMAL EFFORT FOR MAXIMUM
RESULTS, EVERYONE HAS TIME FOR THAT!
ORDER THE FOLLOWING BESTSELLING
CC CREME SHADES
2
3
5
2
Fair
Light
Medium
Dark
RECEIVE FAST & FLAWLESS
MERCHANDISING KIT FREE!
MERCH KIT INCLUDES
Acrylic Template For CC Creme & Brow Bar
CC Creme Testers (4 Shades)
5 CC Creme Light Samples
5 CC Creme Medium Samples
ECONOMY SMOOTH
ROLL FOIL
• Ideal for high-volume users
• Rolls out easy, and cuts fast
5” x 1450’ Silver
SMOOTH
ROLL FOIL
•
Each roll is packed in a self-dispensing
box featuring an easy-cutting metal edge
5” x 250’ Silver
DIGITAL
COLOR SCALE
•
•
•
800.422.8166 www.raylon.com [email protected]
Precisely weighs and measures
formula for consistent results
Weighs in grams or ounces
Includes batteries and
an A/C power supply
23
RECLAIM YOUR
YOUTH. GIVE
YOUR SKIN A
PLUMP START™
•
•
•
•
NEW
Instantly improves fullness
Soaks skin with plum-infused antioxidants
Surges moisture deep into layers
Improves wrinkle valleys and crevices
Plump Start™ 2 oz. Retail
A plum-infused antioxidant concentrate for youthfully
smooth skin that instantly improves fullness, nourishes
and smoothers out fine lines.
Powered by Collagen-4 Complex™, this intensive plumping
concentrate surges moisture deep into surface layers to soak skin
with vitamin C charged antioxidants, and significantly scavenge free
radicals from 70% to 85%. This “liquid filler” includes three Australian
wild plums plus a moisture-magnet marine bioactive to hold moisture
in, and push it up through the epidermis to help support skin’s volume
and reclaim natural youthfulness. It’s intelligent hydration that reads
your skin and penetrates where it’s needed – to visually improve the
look of skin’s wrinkle valleys and crevices.
PLUMP START™
RETAIL INTRO OFFER
PURCHASE
5 Plump Start™ 2 oz. Retail
RECEIVE FREE
12 Plump Start™ samples
1 Plump Start™ POS sign
NEW! SKINTELLIGENT
COLLECTION
Scientifically smart solutions to
brighten, clarify and balance
FEATURES
1 Measured Micrograins+ 2.5 oz. Retail
Exfoliates, brightens + calms
1 Advanced VitaMineral C Complex .75 oz. Retail
Clarifies with antioxidants
1 FREE Equalizer 1 oz. Travel
Balances + nourishes
($8 retail value FREE)
NEW
SAVE ON TARGETED
SOLUTIONS FOR DRY,
DEHYDRATED SKIN
PURCHASE
2 Really Rich Moisture 2.5 oz.
2 Ultra-Rich CremeTherapy 2.5 oz.
2 Moisture x10 1 oz.
RECEIVE FREE
6 Really Rich Moisture samples
6 Ultra-Rich CremeTherapy samples
6 Moisture x10 samples
1 Dry Skin POS sign
24
January | February 2016
DEALS VALID 01/01/16-02/29/16. RAYLON RESERVES THE RIGHT TO LIMIT QUANTITIES AND CORRECT PRINTING AND ILLUSTRATION ERRORS.
NOT ALL ITEMS ARE AVAILABLE IN ALL TERRITORIES. PRICES ADVERTISED ARE LIMITED TO IN-STOCK MERCHANDISE.
FACIAL FOCUS
VitaMineral Deep Detox Facial: for sluggish, congested,
aging skin in need of the ultimate detox!
SAVE MONEY ON THIS TREATMENT!
NEW
SAVE $37 ON VITAMINERAL
DEEP DETOX FACIAL BUNDLE!
Purchase 1 of each of these key formulas
you need to perform this facial.
1 Oxgenation 4 oz.
1 Advanced VitaMineral
Deep Detox Mask 4 oz.
1 Pumice Peel 8 oz.
1 Deep Hydration 2 oz.
NEW!
VITAMINERAL DEEP
DETOX IN A BOX!
• Perform 6 full length VitaMineral Deep Detox Facials
• Perfect for those looking for smaller sizes of
our professional formulas
• Comes with a FREE Technical Guide featuring
a step-by-step treatment “how to”
• Buy this kit today and perform a facial tomorrow!
15% OFF VITAMINERAL
DEEP DETOX ESSENTIAL
TREATMENT ROOM FORMULAS
INCLUDES
1 Moisture Positive Cleanser 1 oz.
1 Power Peptide 1 oz.
2 Softening Gel 1 oz.
1 EnzymeTherapy 1 oz.
1 Emergency Soothing Powder 1 oz.
1 Advanced VitaMineral Deep Detox Mask 1 oz.
1 Absolute Moisture 1 oz.
1 Technical Guide
Treatment room measuring scoops
CHOOSE FROM
Softening Gel 16 oz
Extra-Strength EnzymeTherapy 8 oz
Emergency Soothing Powder 8 oz
HAIRPINPAL
HAIRPIN HOLDER
Sick of always losing your bobby pins?!? The HairpinPal Magnetic Bobby Pin Holder is the
solution. This magnetic dish is perfect for holding all your metal bobby pins securely while still
giving you easy access when doing your hair. The magnet in the dish is so strong that you can
pick up all your stray bobby pins merely by passing over them with the HairpinPal. This item is
perfect for your household bathroom and is a "must have" for all hair salons!
AVAILABLE IN
Raspberry pink or blue
800.422.8166 www.raylon.com [email protected]
25
PSY-COSMETOLOGY
TAKES AMERICA BY STORM
FROM THE PACIFIC OCEAN TO THE PLAINS OF TENNESSEE TO
THE MOUNTAINS OF MAINE AND THE SHORES OF FLORIDA…
HAIRDRESSERS ARE LEARNING, TURNING ON, & BENEFITING!
Psy-Cosmetology, based on the
best-selling book On Becoming
a Psy-Cosmetologist by noted
psychologist, Dr. Lewis Losoncy
is making a huge difference in
the lives of salon professionals!
The word on Psy-Cosmetology is
spreading thanks in large part to
Psy-Cosmetology International
Director of Education, Jay
Williams, who’s been turning
hairdressers on in Certification
Workshops across America!
“I psychologically and
cosmetically transform
self-images and self-destiny
of fellow human beings…
I am a Psy-Cosmetologist.”
Psy-Cosmetology Workshops,
are 4-hour sessions that leave
hairdressers fully certified and
enjoying the benefits of learning
the true meaning of what their
careers are about. Jay features
the importance of EQ versus IQ,
The Emotional Quotient of what a
stylist provides has so much more
to offer their clients.
“Psy-Cosmetology has ignited
a movement of education that
supplies the thinking, skills,
and behaviors that is elevating
the confidence, craft, and
connection of stylists. It is a
privilege, pleasure, and honor to
be part of the movement.”
26
January | February 2016
- gain the skills to
communicate better
- know what their clients want
- increase confidence
in themselves
- build client trust
- create a “brandable”
experience
- increase retention
- increase referrals
- inspire better reviews
- build relationships that last
longer than the haircut
- manage the clients’ energy
and emotions
psychology of their job! They
want skills that help them to
understand themselves and
their clients better.”
-Howard Hafetz
“Stylists are looking to develop
their non-technical skills. They
know cosmetology. They
want to better understand the
Jay Williams
[email protected]
Like Psy-Cosmetologist
on Facebook!
DEALS VALID 01/01/16-02/29/16. RAYLON RESERVES THE RIGHT TO LIMIT QUANTITIES AND CORRECT PRINTING AND ILLUSTRATION ERRORS.
NOT ALL ITEMS ARE AVAILABLE IN ALL TERRITORIES. PRICES ADVERTISED ARE LIMITED TO IN-STOCK MERCHANDISE.
“I’ll see you on the strip under the
starry starry
night.”
starry starry night
RETRO REVIVAL COLLECTION 2016
starry starry night
born in 1985
ESSNC9580
life of the party bikini with a martini
born in 2002
born in 2006
ESSNC9590
ESSNC9600
sequin sash
born in 2005
ESSNC9610
birthday suit
born in 1981
ESSNC9620
cabana boy
born in 2005
ESSNC9630
12 BOTTLE
DESIGNER
DISPLAY
Holds 2 bottles of
each enamel shade
INDIVIDUAL BOTTLES
ENAMEL
“seeking enlightenment? I’ve found it by
going guru”
RESORT COLLECTION 2016
12 BOTTLE
DESIGNER
DISPLAY
Holds 2 bottles of
going guru
each enamel shade
taj-ma-haul
ESSNC9540
delhi dance
ESSNC9550
going guru
ESSNC9560
nama-stay
the night
ESSNC9570
INDIVIDUAL BOTTLES ENAMEL
800.422.8166 www.raylon.com [email protected]
27
ZEBRA HAIRCUTTING CAPE
•
•
•
•
4 AND 6 COLUMN
APPOINTMENT BOOK
•
•
•
•
Elegant, water resistant polyester
Heavy duty snap closure
Extra large size 54" x 60"
Lightweight, easy care,
machine washable
Spiral bound
6-year calendar (2014–2019)
Major holidays listed for each year
150 pages
4 Column
6 Column
E-CAPE WATERPROOF CAPE
•
•
•
100% soft and supple vinyl
Heavy duty Velcro® closure
54” x 60”
CHOOSE FROM
CRKSUECP50 Metallic Black
CRKSUECP60 Metallic Slate
CRKSUECP70 Metallic Purple
ALOHA FACIAL
CLEANSING BRUSH
50/50 ALL-PURPOSE CAPE
IN ADDITION THE ALOHA FACIAL
SCRUBBER COMES WITH
• 2 AA Batteries
• Scrubber Stand
• User Manual
•
•
•
Polyurethane top, lightweight
polyester bottom
Heavy duty Velcro® closure
54” x 58”
NEW EVERYDAY PRICING EFFECTIVE JANUARY 1, 2016
PRO POINT/SLANT TWEEZERS
•
•
•
Point/Slant tip, perfectly aligned for expert brow shaping
All purpose tweezers
Professional German stainless steel
PRO CUTICLE NIPPERS
•
•
•
•
Professional grade resilient box joint
Japanese stainless steel
Robust double spring tension
Ultra sharp with precision tip closure
CHOOSE FROM
CRKSUIPNP4 Pro Cuticle ¼” Nipper
CRKSUIPNP2 Pro Cuticle ½” Nipper
PRO SLANT TWEEZERS
•
•
•
Slant tip, perfectly aligned for expert brow shaping
All purpose tweezers
Professional German stainless steel
PRO ULTRA-FINE POINT TWEEZERS
•
•
•
Ultra-Fine Point, incredible preciseness
All purpose tweezers
Professional German stainless steel
PRO ACRYLIC NIPPERS
CLASSIC CUTICLE PUSHER
•
•
•
28
Versatile dual tip design
Slip resistant handle for secure grip
Professional stainless steel
January | February 2016
•
•
•
•
•
Professional grade resilient box joint
Japanese stainless steel
Robust double spring tension
Ultra sharp with precision tip closure
Designed for working with artificial nails
DEALS VALID 01/01/16-02/29/16. RAYLON RESERVES THE RIGHT TO LIMIT QUANTITIES AND CORRECT PRINTING AND ILLUSTRATION ERRORS.
NOT ALL ITEMS ARE AVAILABLE IN ALL TERRITORIES. PRICES ADVERTISED ARE LIMITED TO IN-STOCK MERCHANDISE.
20% OFF
ALL BLENDING SHEARS
Right & left handed versions available
CHOOSE FROM
Signature Series InvisiBlend Shear
Signature Series Reversible Blending Shear
Essential Series Reversible Blender
BAMBOO BRUSHES
CHOOSE FROM
SAMSURNDBSM
Small
SAMSURNDBMD Medium
Large
SAMSURNDBLG
SAMSUBOAROVL Styling
9 Row Finishing
SAMSUFNSHO
Paddle
SAMSUPADLO
$2 OFF
CONTINUOUS MIST
SPRAY BOTTLE
$1 OFF
DRY SECTIONING
CLIPS
4 pack
$1 OFF
INDIVIDUAL COMBS
BLACK OR IVORY
CHOOSE FROM
Tail Comb
Short Cutting Comb
Wide Cutting Comb
Long Cutting Comb
800.422.8166 www.raylon.com [email protected]
29
WE LOVE TO HEAR
FROM YOU!
A good relationship goes both ways. We love when you share what you like about Raylon
with us. It’ll help us be a better company. We asked and you delivered! Here are just a few...
Thank you, Josh & Howard
Raylon pulls through for me,
as always! Thank you for
being so kind & thoughtful!
I am so appreciative of our
relationship & as always stay
your biggest fan!
MARY BALL
Salon Kokopelli, Brielle, NJ
Raylon has been a huge
part of my success.
Their continuing
education is always
available for my staff as
we continue to grow.
In my 14 years of owning a salon,
Raylon offers the best customer
service. Beginning with my
representative Sophia, to the
team at Raylon headquarters.
ANITA POLIN
Raylon is a family-owned business
that cares greatly about me and my
business. You are like a best friendthere when I need you! The incentives
and education you offer are of great
value. Raylon has taught me so much
about operating my salon. I love the
motivated team you have.
Anita M Hair Studio, Richboro, PA
I love the people
behind Raylon
and your
dedication to
today ‘s beauty
professional!
I knew Joe, I know Howard and I know
Josh...men of character and loyalty. I do
business with Raylon because of them.
When I phone, asking for Howard or
Josh, guarantee, one of them would be
on with me in minutes. Any owner can
find products for their business but very
few can find a family with dedication to
beauty as does the Hafetz family.
ANGELA REICH
The Studio, LLC, Cumberland, MD
FREDERICK SHOBER
Modern Salon Media
The Hafetz Family has been part
of our success for over 22 years!
They are committed to our
success and demonstrate that
through consistent service
and support.
30
Thank you Raylon for working
with us to make September (our slowest
month of the year) our highest growth
month of the year! Through your Raylon
Advantage Network program we had
a prebooking promotion for September
and had 23% more appointments
booked for September over last year.
JOSEPHINE FERRANTE
Sage & Company Salon, Bayonne, NJ
JANE KUNIEGEL
Hair at 731, Old Forge, PA
Thank you Raylon
for providing
superior customer
service, top notch
education and
premium products.
DEBBIE & DAVE MEAS
MARY ANN BROOKS
CARI NELSON
Hair On The Avenue, Sinking Spring, PA
Brooks & Co. , Edwardsville, PA
Wyomissing Hair Studio, Wyomissing, PA
January | February 2016
DEALS VALID 01/01/16-02/29/16. RAYLON RESERVES THE RIGHT TO LIMIT QUANTITIES AND CORRECT PRINTING AND ILLUSTRATION ERRORS.
NOT ALL ITEMS ARE AVAILABLE IN ALL TERRITORIES. PRICES ADVERTISED ARE LIMITED TO IN-STOCK MERCHANDISE.
THERE ARE MANY PEDICURE
SPAS TO CHOOSE FROM, BUT
ONLY THE BRAVO ACHIEVES
THE PERFECT BALANCE OF STYLE
AND ESSENTIAL FEATURES.
STANDARD FEATURES
• Shiatsu Massage
• Pivoting Foot and Leg Support
• Swing Up/Down Arms
• Pipeless jet is whisper quiet, sanitary, and easy to clean
• Glimmering glass basin is resistant to cracks, stains, and scratches
• Dual function sprayer fills basin and extends for handheld use
• Acetone resistant trays with cup holder are perfect for manicures or accessories
• Multiple layers of fiberglass ensure added strength and durability; base has removable side panels
• Extensive color options for fiberglass base, glass basin, and chair upholstery
OPTIONAL FEATURES
• Pipeless magnetic jet is removable to accommodate plastic tub liners
• iFill™ system automatically fills the basin to proper level and conveniently starts the jet
• Drain pump kit (factory installed)
EXPERIENCE THE BRAVO PEDICURE SPA…
COME VISIT OUR SHOWROOM!!!
CALL 800-422-8166 EXT. 1214, ASK FOR APRIL.
800.422.8166 www.raylon.com [email protected]
31
RAYLON EDUCATION
EUFORA ELITE TEAM
UPDATE/ESON
YUNSEY COLOR JAM
WITH
JOSE VIDAL GIMENEZ
MONDAY, JANUARY 11
The Gallery, Reading, PA
Sheraton, Atlantic City, NJ
Sheraton, Edison, NJ
10AM TO 1PM
SUNDAY, JANUARY 24
Designed for dedicated salon professionals
committed to their success, as well as, the
success of their salon. Elite Team Members
will be appointed as liaison in their salon
and will assist with everything Eufora from
running a successful promotion to in-salon
Eufora product & programs. Elite Team
Members can assist the owners in the
implementation of Eufora’s Eight Essential
Steps to Financial Success, as well as
working with their sales consultant in the
implementation of Eufora promotions,
new product launches and in-salon
merchandising.
TBD
PLEASE REGISTER WITH YOUR
RAYLON SALES CONSULTANT.
PSY-COSMETOLOGIST
CERTIFICATION
MONDAY, JANUARY 18
The Gallery, Reading, PA
MONDAY, JANUARY 25
Wyomissing Hair Studio, Wyomissing, PA
1PM TO 4PM
Join Jose – International Yunsey Technical
Director for this informational, fun, up close
and personal way to see and learn all about
Yunsey color. Be a part of the hands on
interaction on live models, be a model or
bring a friend to be one for you.
SEE YOUR RAYLON SALES
CONSULTANT FOR MORE DETAILS
ABOUT THIS FREE EVENT.
EUFORA COLOR DIFFERENCE
MONDAY, FEBRUARY 8
The Gallery, Reading, PA
MONDAY, FEBRUARY 22
Open Chair Studio, Philadelphia, PA
10AM TO 2PM
10AM TO 1PM
Join the evolution – become a certified PsyCosmetologist. A dynamic and powerful
workshop to help you unlock your own
potential and fuel your passion. Learn how
to develop your “emotional intelligence,”
to become more mindful, have hope, and
compassion.
7 Benefits of Becoming
a Psy-Cosmetologist
1. Finding fulfillment in the salon & in life
2. Increasing financial potential
LEARN MORE, EARN MORE
3. Achieving greater success with people
4. Acquiring skills to deal
with all personalities
5. Learning strategies to cope
with salon success
6. Experiencing more energy
and motivating
7. Building your clientele and
keeping your clientele
This commercial style presentation
introduces all the features and benefits
of Eufora Color via conversation, live
demonstration and presentation. A
certified EuforaColor educator will perform
color applications while explaining and
demonstrating the benefits of EuforaColor.
Your opportunity to “see and believe”
Eufora Color.
TO RESERVE YOUR SPOT SEE YOUR
RAYLON SALES CONSULTANT.
$99 EARLY BIRD PRICE
$119 PER PERSON
INCLUDES WORKBOOK, LITE SNACK AND
CERTIFICATE. CLASS SIZE IS LIMITED
34
January | February 2016
DEALS VALID 01/01/16-02/29/16. RAYLON RESERVES THE RIGHT TO LIMIT QUANTITIES AND CORRECT PRINTING AND ILLUSTRATION ERRORS.
NOT ALL ITEMS ARE AVAILABLE IN ALL TERRITORIES. PRICES ADVERTISED ARE LIMITED TO IN-STOCK MERCHANDISE.
Education Events 800-422-8166 ext. 1209
For information on shows, special events or to become an educator
contact us at [email protected]
BIO ELEMENTS
VITAMINERAL
DEEP DETOX FACIAL
MONDAY, MARCH 7
The Gallery, Reading, PA
MONDAY, MARCH 14
Raylon Store, Cranberry, PA
MONDAY, MARCH 21
Raylon Store, Greenbrook, NJ
10AM TO 1PM
Do you have clients who drink alcohol, eat fast
food, take medications, smoke cigarettes or
are just stressed out? It all results in toxic skin,
wrinkles, congestion, sagging and sensitivities.
Discover how to treat toxicity with confidence.
You’ll learn how intrinsic and extrinsic factors
impair skin function, how to determine
advanced skin toxicity and the science behind
how you can boost skin’s natural detoxification
process. Watch and participate in a full
demonstration of the VitaMineral Deep Detox
Facial, and learn effective detoxifying product
choices and techniques to get your client’s
skin back on the healthy track towards
healthier and younger looking skin.
$40 PER PERSON
EUFORA COLOR PLACEMENT
TECHNIQUES DEMO/
WORKSHOP
WITH
AARON MICHAEL
KOSIBA
MONDAY, MARCH 7
WITH
RUDY VILLABOS
SUNDAY, MARCH 20
MONDAY, MARCH 7
The Gallery, Reading, PA
Sheraton Station Square, Pittsburgh, PA
MONDAY, MARCH 21
10AM TO12PM DEMO
10AM TO 5PM DEMO/WORKSHOP
The understanding of color and its
positioning in a pattern can determine or
even change the overall perception of tone
and look. Learn and explore the artistry
of color effects through strategic color
placement as well as understand various
color placement techniques that will give
you creative license to customize overall
end results based on the individual cut and
face shape.
$75 DEMO ONLY
$155 DEMO/WORKSHOP
PER PERSON
INCLUDES LUNCH AND MANNEQUINS
TOOLS REQUIRED
BIOELEMENTS
ULTRA-DETOX CHEMICAL PEEL
EVO CUT YOU UP
WORKSHOP
Aloft Hotel, Mt. Laurel, NJ
10AM TO 5PM
Back in our day a man was a man, a basket
of kittens was a basket of kittens, and the
internet was a telephone. Things have
changed, but a bloody good cut is still a
bloody good cut- and we’ve simplified
cutting, down to almost a science at evo
we believe in simplifying your job- and
hand delivering the tools for personalizing
everyday cuts- condensing sections and
precision cutting to make you hummingbird
fast. Hands on precision cutting, Inspiration
building, Salon friendly styles and product
selection.
$175 PER PERSON
INCLUDES LUNCH AND MANNEQUINS
TOOLS REQUIRED
EUFORA COLOR PLACEMENT
TECHNIQUES WORKSHOP
The Gallery, Reading, PA
MONDAY, MARCH 14
Raylon Store, Cranberry, PA
WITH
PETER BROKT
MONDAY, MARCH 21
Raylon Store, Greenbrook, NJ
2PM TO 5PM
The skin your clients want is under the skin they
see. Learn how to reveal it with Bioelements
non-ablative, advanced chemical peels, which
target an entire spectrum of concerns, from
lines and clogged pores to UV damage and
poor elasticity – without redness, flaking,
or actual “peeling.” Chemical peels, one of
the most powerful non-surgical treatments
available today, are in high demand; Learn how
to compete in this marketplace and watch an
interactive demonstration of our Ultra Detox
Chemical Peel, how to offer a progressive
peel series, and a pre- and post-peel At-Home
Agenda. It’s the ultimate solution for clients
who want total skin renewal.
$40 PER PERSON
SUNDAY, MARCH 13
Marriott, Saddlebrook, NJ
MONDAY, MARCH 14
The Gallery, Reading, PA
10AM TO 5PM
The understanding of color and its
positioning in a pattern can determine or
even change the overall perception of tone
and look. Learn and explore the artistry
of color effects through strategic color
placement as well as understand various
color placement techniques that will give
you creative license to customize overall
end results based on the individual cut and
face shape.
$175 PER PERSON
INCLUDES LUNCH AND MANNEQUINS
TOOLS REQUIRED
800.422.8166 www.raylon.com [email protected]
35
PRSRT. STD.
US POSTAGE
PAID
New Richmond, WI
54017
Permit No. 16
345 Morgantown Road
Reading, PA 19611
www.raylon.com
[email protected]
FIND US!
11607RAY © 2016 Williams Publications Inc., Mpls., MN. Cover model courtesy of Pai-Shau.
STORE LOCATIONS
PENNSYLVANIA
HARRISBURG
530 N Progress Ave
Harrisburg, PA 17109
717.695.4463
KINGSTON
MONROEVILLE
5 Gateway Shopping Center
Edwardsville, PA 18704
(Near Firestone)
Alstan Mall
2528 Monroeville Boulevard
Monroeville, PA 15146
570.331.4505
412.823.1047
[email protected]
MON 8:30AM-5:30PM
TUES-FRI 8:30AM-5:00PM
SAT 9:00AM-1:00PM
SUN 11:00AM-3:00PM
[email protected]
MON 8:30AM-6:00PM
TUES, WED, FRI 8:30AM-5:00PM
THURS 8:30AM-5:30PM
SAT 9:00AM-1:00PM
CLOSED SUNDAY
CHAMBERSBURG
ALLENTOWN
READING
Raspberry Court
1980 Catasauqua Road
Allentown, PA 18109
345 Morgantown Road
Reading, PA 19611
610.266.2458
[email protected]
MON 8:30AM-6:00PM
TUES-FRI 8:30AM-5:00PM
SAT 9:00am-12:00pm
CLOSED SUNDAY
[email protected]
MON, THURS 8:00AM-6:00PM
TUES, WED 8:00AM-5:30PM
FRI 8:00AM-5:00PM
SAT 9:00AM-12:00PM
SUN 11:00AM-3:00PM
CRANBERRY
EAST NORRITON
Cranberry Gardens Plaza
20325 Route 19 (Unit 15)
Cranberry Township, PA 16066
Norriton Square Shopping Center
91 East Germantown Pike
East Norriton, PA 19401
724.779.4480
610.277.0413
Wayne Plaza
983 Wayne Avenue
Chambersburg, PA 17201
717.709.0002
[email protected]
MON-TUES 8:30AM-6:00PM
WED-FRI 8:30AM-5:00PM
SAT 9:00AM-1:00PM
CLOSED SUNDAY
LANCASTER
Sycamore Court
245 Centerville Road Unit-5
Lancaster, PA 17601
717.291.9121
[email protected]
NEW HOURS
MON 8:30AM-6:30PM
TUES, THURS, FRI 8:30AM-5:00PM
WED 8:30AM-6:00PM
SAT 8:30AM-1:00PM
CLOSED SUNDAY
[email protected]
MON 8:30AM-6:00PM
TUES, WED, FRI 8:30AM-5:00PM
THURS 8:30AM-6:00PM
SAT 8:30AM-2:30PM
CLOSED SUNDAY
610.376.4871
[email protected]
MON & WED 8:30AM-6:00PM
TUES, THURS, FRI 8:30AM-5:00PM
SAT 8:30AM-2:30PM
CLOSED SUNDAY
[email protected]
MON-FRI 8:30AM-6:00PM
SAT 8:30AM-1:00PM
SUN 11:00AM-3:00PM
DELAWARE
1008 Kirkwood Highway
Elsmere, DE 19805
302.995.9005
[email protected]
MON-FRI 8:30AM-6:00PM
SAT 8:30AM-1:00PM
CLOSED SUNDAY
NEW JERSEY
HAMILTON
Block Plaza
825 NJ Route 33
Hamilton, NJ 08619
609.587.3350
[email protected]
MON, WED, THURS 8:00AM-5:30PM
TUES, FRI 8:00AM-5:00PM
SAT 9:00AM-12:00PM
CLOSED SUNDAY
SOMERDALE
527 North White Horse Pike
Somerdale, NJ 08083
856.435.6850
[email protected]
MON-FRI 8:30AM-5:30PM
SAT 9:00AM-12:00PM
CLOSED SUNDAY
GREEN BROOK
221 US Highway 22 East
Green Brook, NJ 08812
732.424.8600
April 17 & 18, 2016
[email protected]
MON 8:30AM-6:00PM
TUES, WED & FRI 8:30AM-5:00PM
THURS 8:30AM-6:00PM
SAT 9:00AM-1:00PM
SUN 11AM-3PM
Philadelphia Airport Marriott
SEE PAGES
32-33
FOR MORE
DETAILS.
#artofbusiness2016 • www.artofbusinessseminar.com
PHOTO CREDITS: Foto: Gary Lyons Mua: Gerine Coronado Hair: Detour Salon Model: Vanessa
Michelle