January | February 2016
Transcription
January | February 2016
THE LOOK January | February 2016 TABLE OF CONTENTS Art of Business................................... 32-33 Bioelements....................................... 24-25 Cricket....................................................... 28 Education ........................................... 34-35 Equipment ............................................... 31 Essie .......................................................... 27 Eufora........................................................ 21 EVO ........................................................... 18 HairpinPal ................................................. 25 Kenra ......................................................... 17 L’Oréal Professionnel........................ 14-16 Mirabella................................................... 23 Pai-Shau ...................................................4-5 Product Club............................................ 23 Pureology ........................................... 12-13 Redken...................................................6-11 Reuzel.......................................................... 3 Salon Search Party .................................. 22 Sam Villa ................................................... 29 Sparks ......................................................... 3 Unite .......................................................... 20 Yunsey....................................................... 19 NEW YEAR’S RESOLUTIONS I know, I know. How many times have you made resolutions that haven’t panned out. Me too, but I will never stop trying! I was poking around the internet looking for resolutions for my business for 2016, and here are a few that I thought I would share with you. You can replace the word “resolution” and insert “strategy” to make it feel better if you would like. 1. Update your technology - This one hit home with me. There is some great technology that we can all use to make our businesses more profitable. Ask around and see what others are doing in order to learn where the opportunities are. From upgrading salon software, apps, websites, client marketing programs, there are many places to start looking 2. Get out of the office/away from the chair - For me this means hit the streets and visit salons. For you this probably means spend less time behind the chair and more time leading your business. Sometimes positive change in our business comes from changing the rhythm of our work schedules. 3. Learn something - I am never more juiced up about improving my business than when I attend a class, program or seminar. Having some dedicated time to learn new things about your business is invaluable. Additionally, simply removing yourself from the daily grind and having this time to reflect on your company in a classroom setting can be tremendous. (shameless plug) That’s why salon owners love coming to our Art of Business event as well as our Institute. 2 January | February 2016 4. Lead by gratitude - I am guilty as anyone about focusing too much on what needs to be improved instead of focusing on the positive. Showing gratitude to your team members can be very effective at building your culture and performance. Also, showing gratitude to your clients can go a long way in building loyalty (This is where I Thank You for being a great customer !) Take some dedicated time to thank these people via verbal and written form. It makes a difference. 5. Have a couple of tough conversations - If you are like me, there are probably a couple of tough conversations you have put off because they are uncomfortable or because you are afraid of the results of the conversation. Again, If you are like me, you usually feel much better after you have that tough conversation. Let’s commit ourselves to “say what needs to be said so we can do what needs to be done.” May this year be the year that we look back as a pivotal year in reaching the success that awaits each of us. Cheers, Josh Hafetz President Raylon Corporation DEALS VALID 01/01/16-02/29/16. RAYLON RESERVES THE RIGHT TO LIMIT QUANTITIES AND CORRECT PRINTING AND ILLUSTRATION ERRORS. NOT ALL ITEMS ARE AVAILABLE IN ALL TERRITORIES. PRICES ADVERTISED ARE LIMITED TO IN-STOCK MERCHANDISE. JANUARY 2016 SAVE 25% ON HOGS 12 OZ. WHEN YOU PURCHASE 2 OR MORE (MIX & MATCH) FEBRUARY 2016 SCUMBAG TRY ME NEW DAILY SHAMPOO Purchase 4 Daily Shampoo 11.83 oz. & 2 Daily Shampoo 3.38 oz., receive 1 Daily Shampoo Liter 33.81 oz. FREE FREE Purchases 4 REUZEL Red, Green, Pink and Blue Pigs 4 oz. INTRO DAILY CONDITIONER FREE Purchase 4 Daily Conditioner 11.83 oz. & 2 Daily Conditioner 3.38 oz., receive 1 Daily Conditioner Liter 33.81 oz. FREE NEW SCRUB SHAMPOO FREE Purchase 4 Scrub Shampoo 11.83 oz. & 2 Scrub Shampoo 3.38 oz., receive 1 Scrub Shampoo Liter 33.81 oz. FREE INCLUDES 6 Red Pig 4 oz. 6 Blue Pig 4 oz. 3 Green Pig 4 oz. 3 Pink Pig 4 oz. 3 Daily Shampoo 11.83 oz. 3 Scrub Shampoo 11.83 oz. 3 Daily Conditioner 11.83 oz. 3 Grooming Tonic 11.83 oz. 3 Hair Tonic 11.83 oz. RECEIVE FREE 1 Liter Daily Shampoo 33.81 oz. 1 Liter Scrub Shampoo 33.81 oz. 1 Liter Daily Conditioner 33.81 oz. Schorem 10 Signature Haircuts DVD Barbershop Classics & Signature Haircuts Posters Reuzel Postcards (10 Card Set). NEW SPARKS HAIR COLORS Sparks Colors can be used individually or intermixed for an endless color pallet. Wild Flamingo Key Lime Mermaid Blue Red Velvet Starbright Silver 800.422.8166 www.raylon.com [email protected] 3 RAYLON INTRODUCES: Innovative Haircare. Powered by Passion. www.pai-shau.com BIPHASIC INFUSION STYLE SOUFFLÉ Biphasic Infusion is a potent rejuvenating #FKUVKPEVCKT[UV[NKPICIGPVEQPVCKPKPI concentrate containing the highest content nourishing and reparative extracts designed of our Signature Exotic Tea Complex. Biphasic to give you control and manageability. Infusion provides extreme shine and healthier Formulated for all hair textures, Design NQQMKPI JCKT HTQO VJG XGT[ ƂTUV WUG #P 4KVWCN 5V[NG 5QWHƃÅ KU KPHWUGF YKVJ advanced binary technology drives our antioxidants to retain moisture during the Signature Exotic Tea Complex deep inside styling process, maintaining the integrity the cuticle to nourish the hair’s structure, of the hair. This formula creates soft volume attracting moisture and locking it inside. and memory to your style. 120ml 250ml (QTVKƂGFYKVJCPVKQZKFCPVUCPFCOKPQCEKFU it surrounds hair with a sheer veil of shielding properties known to provide thermal and environmental protection. REPLENISHING HAIR CLEANSER REPLENISHING CREAM CONDITIONER Formulated with advanced technology, Designed to rehydrate dry, lifeless hair Hydrating Ritual Replenishing Hair Cleanser while replenishing its natural sheen. The restores your hair back to its youthful Replenishing Cream Conditioner contains appearance with a unique combination of a proprietary emollient blend of rice amino amino acids and essential vitamins & acids to strengthen the hair while minerals. Our Signature Exotic Tea Complex hydrolyzed oat proteins calm the cuticle deeply infuses hair with moisture, restoring and restore luster. This velvety formula its natural shine. The Hydrating Ritual FGƂGUNQIKED[KPHWUKPIOQKUVWTGYKVJQWV Replenishing Hair Cleanser is concentrated adding weight. 250ml 250ml with the highest grade ingredients creating a luxurious lather. SUPREME REVITALIZING MASK 280ml #TCTGDNGPFQHJKIJRGTHQTOCPEGECVKQPKERQN[OGTUVJCV infuse moisture into the hair while adding an anti-static barrier of protection from the environment. Our Signature Exotic Tea Complex penetrates the cuticle, nourishing the hair from the inside out. The Hydrating Ritual Supreme Revitalizing Mask is so unique that our weightless formula actually generates volume in the hair while adding softness and shine. JANUARY 2016 BUY 2 STYLING PRODUCTS, GET 1 50% OFF EXCLUDES Glow Dry, Pillow Proof Blow Dry Primer Spray, Primer Cream & Two Day Extender FIRST-EVER FREE SWATCHBOOK OFFER GET YOURS TODAY! ™ TM MC Complete your salon’s Redken swatchbook collection! For the first time, we’re offering a FREE swatchbook when you stock up. SALON OFFER CHOICE OF FREE SWATCHBOOK WITH THE PURCHASE OF 40 REDKEN HAIRCOLOR SHADES (no mix & match) CHOOSE FROM Chromatics Color Fusion Color Gels Shades EQ 6 January | February 2016 DEALS VALID 01/01/16-02/29/16. RAYLON RESERVES THE RIGHT TO LIMIT QUANTITIES AND CORRECT PRINTING AND ILLUSTRATION ERRORS. NOT ALL ITEMS ARE AVAILABLE IN ALL TERRITORIES. PRICES ADVERTISED ARE LIMITED TO IN-STOCK MERCHANDISE. JANUARY 2016 SAVE 15% LITERS Reduce your inventory costs for the backbar and increase your retail sales. Take advantage of this special offer to stock up and save 15% on Haircare and Redken For Men liters! CHOOSE FROM CORE HAIRCARE All Soft, Body Full, Clear Moisture, Color Extend, Extreme, Hair Cleansing Cream Shampoo Conditioner SPECIALTY HAIRCARE Blonde Idol Shampoo, Color Extend Magnetics, Curvaceous, Diamond Oil, Diamond Oil High Shine, Frizz Dismiss Shampoo Conditioner CERAFILL Defy Shampoo & Conditioner, Retaliate Shampoo & Conditioner Shampoo & Conditioner REDKEN FOR MEN go clean shampoo, clean spice 2-in-1 conditioning shampoo, mint clean shampoo, clean brew shampoo, finish up conditioner Shampoo & Conditioner LITER PUMPS SAVE 30% ON LIGHTENERS STOCK UP TODAY! HAVE YOU TRIED REDKEN’S BESTSELLING LIGHTENER? Flash Lift lets you achieve up to 8 levels of lift without sacrificing hair quality. CHOOSE FROM Blonde Dimensions De-Dusted 17.6 oz Blonde Dimensions De-Dusted 32 oz Blonde Icing Power Lift with Ammonia 17.6 oz Blonde Icing Ammonia-Free 17.6 oz Blonde Icing 20, 30, & 40 volumes (each) Blonde Idol Blue Oil Lightening System Flash Lift 17.6 oz. Flash Lift 32 oz Lift 5/15 De-Dusted 21.1 oz Lift 5/15 Highlifting Creme Tube 1 oz Up To 7 De-Dusted 17.6 oz Up To 7 De-Dusted 32 oz 800.422.8166 www.raylon.com [email protected] 7 JANUARY 2016 REDKEN BLOW-DRY We have everything you need for a beautiful, long-lasting blow-dry with heat protection and shine for days. And now with NEW Pillow Proof Blow Dry Express Treatment Primer Cream, you have even more ways to get hair primed and ready for the perfect blow-dry! NEW Pillow Proof Blow Dry Express Treatment Primer Cream T-Shirts Easel Cards Display Perfect Your Blow-Dry Guides Glow Dry Shelf Talker PREP Use after shampoo and conditioner REDKEN PRIME Use before blow-drying and styling to reduce blow-dry time and protect from heat EXTEND Use anytime to refresh your style BLOW-DRY SALON OFFER FREE SALON KIT KIT INCLUDES 1 Pillow Proof Blow Dry Express Treatment Primer Cream 5 oz. 1 Glow Dry style-enhancing blow dry oil 3.4 oz. 1 Shelf Talker 2 Easel Cards 1 Display 15 Perfect Your Blow-Dry Guides 2 T-Shirts (unisex V-neck size L) FEBRUARY ONLY WITH THE PURCHASE OF 6 Pillow Proof Blow Dry Express Treatment Primer Cream 5 oz. 6 Styling Products Can also choose Glow Dry (mix & match) BLOW-DRY ESSENTIALS OFFER FREE GIFT WITH PURCHASE BAG, TWO DAY EXTENDER DRY SHAMPOO MINI & 4 PINK BLOW-DRY CLIPS! WITH THE PURCHASE OF ANY 2 BLOW DRY PRODUCTS CHOOSE FROM Glow Dry style-enhancing blow dry oil 3.4 oz. Pillow Proof Blow Dry Express Primer Spray 5.7 oz. Pillow Proof Blow Dry Express Treatment Primer Cream 5 oz. Pillow Proof Blow Dry Two Day Extender Dry Shampoo 3.4 oz. 8 January | February 2016 NEW! CLIENT BLOW DRY KIT OFFER FULL SIZE PILLOW PROOF BLOW DRY PRIMER CREAM, GLOW DRY MINI AND PINK BOBBY PIN PACK FOR $15! KIT INCLUDES 1 Pillow Proof Blow Dry Express Treatment Primer Cream 5 oz. 1 Glow Dry Style-Enhancing Blow Dry Oil 1 oz. 1 Pink Bobby Pin Pack (30 pins: 10 large, 10 small & 10 U-shaped) 1 “Blow Dry Get The Look” Guide DEALS VALID 01/01/16-02/29/16. RAYLON RESERVES THE RIGHT TO LIMIT QUANTITIES AND CORRECT PRINTING AND ILLUSTRATION ERRORS. NOT ALL ITEMS ARE AVAILABLE IN ALL TERRITORIES. PRICES ADVERTISED ARE LIMITED TO IN-STOCK MERCHANDISE. FEBRUARY 2016 SKIP A SHAMPOO, NOT A WASH NEW GENIUS WASH ROTATE WITH YOUR FAVORITE SHAMPOO PARABEN-FREE, NO HARSH SALTS OR CHEMICALS Redken Genius Wash cleansing conditioners are genius care for your hair! The gentle formulas cleanse and condition in one step for ideal moisture replenishment, manageability and color radiance. They work ingeniously with your favorite shampoo so your hair is always clean, but never over-washed. Display NEW Genius Wash Liter Pumps Easel Cards FIND YOUR GENIUS! GENTLE CLEANSING + EXTRA CONDITIONING HOW WOULD YOU DESCRIBE YOUR HAIR? NORMAL COARSE DO YOU PREFER LIGHT OR DEEP CONDITIONING? LIGHT DEEP DOES YOUR HAIR GET FRIZZY? Shelf Talker YES All rights reserved. U1972700 10/15 NO LIGHT CONDITIONING ME EDIU UM LOW FOAM INTENSE CONDITIONING COARSE LOW FOAM UNRULY Y NO FOAM SKIP A SHAMPOO, NOT A WASH. STYLISST OFFER NEW GENIUS WASH CLEANSING CONDITIONERS IT TAKES TWO! ROTATE YOUR REGIMEN KITS SALON OFFEER Genius Care 101 Booklet FREE GENIU US WASH LITTERSS, PUMPS, SAM MPLLES & MOREE! RECEIVE FREE 3 Genius Wash liters (mix & match: choose from Medium, Coarse and Unruly) 3 Liter Pumps 36 Genius Wash packettes (12 Medium with hangtags, 12 Coarse and 12 Unruly) 1 Display 2 Easels 1 Shelf Talker WITH THE PURCHASE OF 12 Genius Wash 16.9 oz. (mix & match: choose from Medium, Coarse and Unruly) CHOOSE FROM MEDIUM REGIMEN KIT 1 Genius Wash for Medium Hair 16.9 oz. 1 Color Extend Magnetics Sulfate-Free Shampoo 10.1 oz. 1 Genius Care 101 Booklet COARSE REGIMEN KIT 1 Genius Wash for Coarse Hair 16.9 oz. 1 All Soft Shampoo 10.1 oz. 1 Genius Care 101 Booklet UNRULY REGIMEN KIT 1 Genius Wash for Unruly Hair 16.9 oz. 1 Frizz Dismiss Sulfate-Free Shampoo 10.1 oz. 1 Genius Care 101 Booklet SHAMPOO & CONDITIONER, BUY ONE, GET ONE 30% OFF! INCLUDES Core Hair Care, Specialty Hair Care, Cerafill & Redken Shampoo/Conditioner 800.422.8166 www.raylon.com [email protected] 9 FEBRUARY 2016 Colorist Confessions THE BLONDE ISSUE INSIDER SECRETS FOR BLONDING & LIGHTENING We’ve complied 8 common salon scenarios and provided simple artist tips that’ll have your blonde clients looking amazing-and returning for another appointment. Use the Colorist Confessions guide in your kit and Redken’s complete Blonde Idol collection to give every client their best blonde! OPE NH ERE ! Colorist Confessions THE BLONDE ISSUE INSIDER SECRETS FOR BLONDING & LIGHTENING STYLIST OFFER FREE COLORIST CONFESSIONS GUIDES “THE BLONDE ISSUE” WITH THE PURCHASE OF 6 SHADES OF REDKEN COLOR CHOOSE FROM Color Gels Color Fusion Chromatics Shades EQ KIT INCLUDES 1 Colorist Confessions Guide “The Blonde Issue” 1 Salon Gear Mini Whisk 1 Blonde Idol High Lift Natural .0N BOOST YOUR BACKBAR SERVICE SALES! 20% OFF BACKBAR SIZES CHOOSE FROM All Soft Shampoo Gallon All Soft Conditioner Gallon Color Extend Shampoo Gallon Color Extend Conditioner Gallon Extreme Shampoo Gallon Extreme Conditioner Gallon Gallon Pump Gallon One United Multi Benefi t 13.5 oz. Pre-Art 33.8 oz. Chemistry Shot Phase - All Soft 16.9 oz. Chemistry Shot Phase - Color Extend 16.9 oz Chemistry Shot Phase - Extreme 16.9 oz. Chemistry Shot Phix - 3.5 phix pHase 8.5 oz. Chemistry Shot Phix - 5.5 phix pHase 8.5 oz. Frizz Dismiss Professional Smoothing Treatment Service 13.5 oz. Extreme Backbar Primer 13.5 oz. NEW LOOK, SAME AMAZING FORMULAS! CELEBRATE LIGHTENERS WITH 30% OFF! CHOOSE FROM Flash Lift 17.6 oz Flash Lift 32 oz Blonde Dimensions De-Dusted 32 oz. Blonde Icing Power Lift with Ammonia 17.6 oz Blonde Icing Ammonia-Free 17.6 oz Blonde Idol Blue Oil Lightening System Up To 7 De-Dusted 32 oz 10 January | February 2016 DEALS VALID 01/01/16-02/29/16. RAYLON RESERVES THE RIGHT TO LIMIT QUANTITIES AND CORRECT PRINTING AND ILLUSTRATION ERRORS. NOT ALL ITEMS ARE AVAILABLE IN ALL TERRITORIES. PRICES ADVERTISED ARE LIMITED TO IN-STOCK MERCHANDISE. FEBRUARY 2016 NEW BABYLIGHTS SEE HIGHLIGHTS IN A WHOLE NEW LIGHT! NEW Babylights are baby-fine highlighted strands that brighten hair and add subtle dimension. Customize a look for every client with NEW Blonde Idol Free Hand lightener and four new shades from Blonde Idol High Lift Haircolor. Balayage Paddles Blonde Idol High Lift Shades NEW Blonde Idol Free Hand Lightener Shade Tool Blonde Idol Encyclopedia Suki Waterhouse for Redken 5th Avenue Haircolor by David Stanko, Redken Master Colorist Blonde Idol Base Breakers Swatch Card Sweepstakes Card NEEW BAABYLIGHTS SEE HIHIGIGIGH GHHLIG LIGH GHHTS TS IN A WHHOL OOLE NEEWW LIGH LIGGHT HTT Mirror Cling Suki Waterhouse for Redken 5th Avenue ASK YOUR STYLIST TODAY! GET THE LATEST LOOK BABYLIGHTS BRIGHTEN UP WITH BABY-FINE HIGHLIGHTS ASK YOUR COLORIST TODAY! All rights reserved. U1950900 10/15 SALON OFFER STYLIST OFFER FREE BABYLIGHTS KIT WHEN YOU BUY $150 OF BLONDE IDOL HIGH-LIFT SHADES, BASE BREAKERS OR LIGHTENERS FREE BABYLIGHTS KIT WHEN YOU BUY $45 OF BLONDE IDOL HIGH-LIFT SHADES, BASE BREAKERS OR LIGHTENERS CHOOSE FROM NEW Blonde Idol Free Hand Lightener NEW Blonde Idol High Lift Ash Matte .17 NEW Blonde Idol High Lift Ash Pearl .19 NEW Blonde Idol High Lift Mocha Pearl .89 NEW Blonde Idol High Lift Pearl Ash .91 Blonde Idol Base Breaker Clear & Cool Blonde Idol Existing Shades CHOOSE FROM NEW Blonde Idol Free Hand Lightener NEW Blonde Idol High Lift Ash Matte .17 NEW Blonde Idol High Lift Ash Pearl .19 NEW Blonde Idol High Lift Mocha Pearl .89 NEW Blonde Idol High Lift Pearl Ash .91 Blonde Idol Base Breaker Clear & Cool Blonde Idol Existing Shades KIT INCLUDES 1 NEW Blonde Idol High Lift Ash Pearl .19 1 NEW Blonde Idol High Lift Mocha Pearl .89 1 NEWBlonde Idol Free Hand Lightener 32 oz. 2 Balayage Paddles 1 Blonde Idol Encyclopedia 1 Sweepstakes Card 1 Blonde Idol Shade Chart 1 Blonde Idol Swatch Tool 1 Babylights Client Presenter 1 Blonde Idol Sticker Sheet 1 Blonde Idol Mirror Cling 2 Blonde Idol Mirror Clings KIT INCLUDES 1 NEW Blonde Idol High Lift Ash Pearl .19 1 Balayage Paddle 1 Blonde Idol Encyclopedia 1 Blonde Idol Shade Chart 1 Babylights Client Presenter 800.422.8166 www.raylon.com [email protected] BLONDE IDOL HAIRCARE OFFER BUY A SHAMPOO AND GET 30% OFF A CONDITIONER! GET RED-Y TO ROCK THIS VALENTINE’S DAY 40% OFF COLOR REBEL CHOOSE FROM Red-y to Rock Rebel Without a Coral Punked Up Pink Purple Riot Hazel and Confused Call the Coppers Rose Revolutions Knock’em Blonde No Holds Brunette Gilty as Charged 11 JANUARY 2016 DISCOVER OUR FAB FOUR... You and your clients love Hydrate… but sometimes, colour-treated hair has specific needs that require customized care. Our top-selling systems include Pure Volume, Strength Cure and Smooth Perfection to provide the perfect solution for every client, with the outstanding performance and addictive fragrances you’ll love. DELUXE SALON SAMPLING OFFER PURCHASE A SET MIX 2 Hydrate Shampoo 8.5 oz. 2 Hydrate Condition 8.5 oz. 2 Strength Cure Shampoo 8.5 oz. 2 Strength Cure Condition 8.5 oz. 2 Pure Volume Shampoo 8.5 oz. 2 Pure Volume Condition 8.5 oz. 2 Smooth Perfection Shampoo 8.5 oz. 2 Smooth Perfection Condition 8.5 oz. PERMANENT SAMPLING DISPLAY Place this display at your front desk so clients can easily try — and fall in love with—our top selling systems. Holds 48 packettes. RECEIVE FREE 1 Shampoo Liter and 1 Condition Liter SAY & DO EASY TIPS TO EFFORTLESSLY BOOST YOUR RETAIL SALES THROUGH SAMPLING CHOOSE FROM Hydrate, Strength Cure, Pure Volume or Smooth Perfection 1 Permanent Sampling Display + 288 packettes 3 Sampling Sticker Sheets Sampling Tips Poster Sustainability Easel Clients are 90% More Likely to Buy a Product After Trying It First! 288 PACKETTES Keep your display stocked and re-fill as often as needed! SAY: “This is the product I want to use on you today.” DO: Hand the product to your client when she’s in the chair Letting your client see and touch the Pureology product you’ve selected for her creates a personal connection.That means she’s more likely to buy! SAY: “You have to smell how amazing this is!” DO: Use at the backbar to let her experience the aromatherapy fragrance The #1 attribute that drives a consumer’s haircare purchase is fragrance. She’ll buy because of our addictive scent, then re-purchase once she discovers the amazing performance. SAY: “I’ll leave one at the front desk so they know what we used today.” DO: Place the product at the reception area when a client is checking out This makes it easy for the client to make an impulse purchase as she’s checking out! SAY: “Take this sample home and try it out.” DO: Hand her a sample packette with a discount sticker for a future full-size purchase LOVE THIS SAMPLE? Bring it back to the salon and receive 10% off the full size. Perfect for clients who don’t want to commit to a purchase. They can try at their leisure, and they’ll have incentive to return and purchase a full-size! SAY: “How did you like the sample I gave you last time?” DO: Make a note of what sample packette you gave your client and follow-up to see how she liked it This personal attention will make your client more likely to buy, and gives you a chance to suggest new products to try. All rights reserved. 2015 Pureology Research, LLC U2002000 2 FREE LITERS FOR THE BACKBAR 86% of clients say their favorite experience at the salon is at the shampoo bowl. Introduce them to Pureology at the backbar—and get them hooked on our formulas that transform hair after one use! SAY & DO EASY TIPS TO EFFORTLESSLY BOOST YOUR RETAIL SALES THROUGH SAMPLING Clients are 90% More Likely to Buy a Product After Trying It First! SAY: “This is the product I want to use on you today.” DO: Hand the product to your client when she’s in the chair STYLIST OFFER BUY 1, TRY 1 FOR 50% PURCHASE 1 Retail Shampoo + 1 Retail Condition Letting your client see and touch the Pureology product you’ve selected for her creates a personal connection.That means she’s more likely to buy! SAMPLING TIPS POSTER Hang this poster in your backroom – it has easy tips and conversation starters to encourage your clients to purchase Pureology! SAY: “You have to smell how amazing this is!” DO: Use at the backbar to let her experience the aromatherapy fragrance The #1 attribute that drives a consumer’s haircare purchase is fragrance. She’ll buy because of our addictive scent, then re-purchase once she discovers the amazing performance. SAY: “I’ll leave one at the front desk so they know what we used today.” DO: Place the product at the reception area when a client is checking out This makes it easy for the client to make an impulse purchase as she’s checking out! SAY: “Take this sample home and try it out.” DO: Hand her a sample packette with a discount sticker for a future full-size purchase LOVE THIS SAMPLE? Bring it back to the salon and receive 10% off the full size. Perfect for clients who don’t want to commit to a purchase. They can try at their leisure, and they’ll have incentive to return and purchase a full-size! SAY: “How did you like the sample I gave you last time?” DO: Make a note of what sample packette you gave your client and follow-up to see how she liked it This personal attention will make your client more likely to buy, and gives you a chance to suggest new products to try. All rights reserved. 2015 Pureology Research, LLC U2002000 RECEIVE FREE 1 Retail Shampoo + 1 Retail Condition from another system for 50% off! (Excludes Nano Works Gold) SPECIAL OFFER STICKERS These stickers offer a discount on a future full-size purchase. Place on packettes to encourage clients to come back and buy! 20% OFF GALLONS Stock up on backbar sizes so you can give every client an amazing Pureology experience at the shampoo bowl!! CHOOSE FROM NEW! Smooth Perfection Shampoo NEW! Smooth Perfection Condition Hydrate Shampoo Hydrate Condition Pure Volume Shampoo Pure Volume Condition Strength Cure Shampoo Strength Cure Condition 12 January | February 2016 DEALS VALID 01/01/16-02/29/16. RAYLON RESERVES THE RIGHT TO LIMIT QUANTITIES AND CORRECT PRINTING AND ILLUSTRATION ERRORS. NOT ALL ITEMS ARE AVAILABLE IN ALL TERRITORIES. PRICES ADVERTISED ARE LIMITED TO IN-STOCK MERCHANDISE. FEBRUARY 2016 BIG VOLUME? PIECE OF CAKE. ...LET THE VOLUME PARTY BEGIN WITH PURE VOLUME! Pure Volume lifts fine colour-treated hair with the body-boosting fullness it craves so you can go from flat to fabulous, blah to bodacious • Volumizing formulas with wheat protein and eucalyptus weightlessly elevate strands • Exclusive AntiFade Complex protects colour vibrancy • 24 Hours of magnificent volume** ANTIFADE COMPLEX • 100% VEGAN • ZEROSULFATE® **With use of Pure Volume Shampoo and Instant Levitation Mist SALON OFFER PURCHASE 4 Pure Volume Shampoo 8.5 oz.* 4 Pure Volume Condition 8.5 oz. BIG VOLUME? PIECE OF CAKE. PURE VOLUME For Fine Colour-Treated Hair RECEIVE FREE 2 Instant Levitation Mist 4.9 oz. 2 Blow Dry Amplifier 8.5oz. 54 Sampling Packettes Sell-through merchandising materials For best results use Pure Volume Shampoo and Condition together. 24 Hours of Magnificent Volume* ANTIFADE COMPLEX • 100% VEGAN • ZEROSULFATE® *With use of Pure Volume Shampoo, Condition and Instant Levitation Mist All rights reserved. 2016 Pureology Research, LLC U2017000 PURE VOLUME CUBES Use these merchandising cubes on the retail shelf to showcase the 2 volume looks BLOW DRY AMPLIFIER HANGTAG PACKETTES Hang on Pure Volume Shampoo to encourage client trial and repurchase of a full size Pure Volume Blow Dry Amplifier Heat-activated gel eases your blow-dry and plumps up hair with all-over, bodacious volume. ANTIFADE COMPLEX® • 100% VEGAN • ZEROSULFATE® STYLIST OFFER FREE STYLER WHEN YOU BUY PURE VOLUME SHAMPOO* AND CONDITION. CHOOSE BETWEEN INSTANT LEVITATION MIST OR BLOW DRY AMPLIFIER PURE VOLUME ADHESIVE TIPS Show clients quick tips on how to get big hair with Pure Volume 15% OFF PURE VOLUME LITERS BIG VOLUME? PIECE OF CAKE. PURE VOLUME For Fine Colour-Treated Hair ACRYLIC EASEL INSERT Display to highlight the New Pure Volume imagery For best results use Pure Volume Shampoo and Condition together. 24 Hours of Magnificent Volume* ANTIFADE COMPLEX • 100% VEGAN • ZEROSULFATE® *With use of Pure Volume Shampoo, Condition and Instant Levitation Mist All rights reserved. 2016 Pureology Research, LLC U2017000 PETITE KIT OFFER INCLUDES 1 Shampoo 1.7 oz. 1 Condition 1.7 oz. 1 Instant Levitation Mist 1 oz. 1 Blow Dry Amplifier 1 oz. and step-by-steps to get both volume looks! PURE VOLUME PETITES KIT Introduce clients to Pure Volume with this petites kit. Includes tips and tricks! 800.422.8166 www.raylon.com [email protected] 13 JANUARY 2016 3 STEPS TO INSTANT DAMAGE REPAIR IN SALON 1 INITIATE Instant Treatment AT-HOME 2 REACTIVATE Salon Results 3 PROLONG Up to 6 Weeks MASTER SALON OFFER SMALL SALON OFFER PURCHASE 24 Shampoo 8.45 oz.: 8 Revive, 8 Restore, 8 Recover 12 Conditioner 6.76 oz.: 4 Revive, 4 Restore, 4 Recover 12 Masque 6.76 oz.: 4 Revive, 4 Restore, 4 Recover 24 Leave-In: 8 Revive 2.54 oz., 8 Restore 5.1 oz., 8 Recover 2.54 oz. 24 Re-Charge (Box of 6) PURCHASE 9 Shampoo 8.45 oz.: 3 Revive, 3 Restore, 3 Recover 6 Conditioner 6.76 oz.: 2 Revive, 2 Restore, 2 Recover 3 Masque 6.76 oz.: 1 Revive, 1 Restore, 1 Recover 2 Leave-In: 1 Revive 2.54 oz., 1 Restore 5.1 oz. 9 Re-Charge (Box of 6) 2 Renew Activating Masque 16.9 oz. RECEIVE FREE 12 Technical Concentrate (Box of 10): 4 Revive, 4 Restore, 4 Recover 6 Leave-In: 2 Revive 2.54 oz., 2 Restore 5.1 oz., 2 Recover 2.54 oz. 6 Backbar Shampoo 34 oz.: 2 Revive, 2 Restore, 2 Recover + 6 Pumps 6 Renew Activating Masque 16.9 oz. + 1 Measuring Spoon 2 Premium acrylic displays, including Frontbar and Backbar 1 Set of 3 Shelf Glorifiers and Sign Inserts 20 L’Oréal Professionnel Shopping Bags 1 Technical Poster 1 Product Guide 1 Digital Toolkit RECEIVE FREE 3 Technical Concentrate (Box of 10): 1 Revive, 1 Restore, 1 Recover 3 Backbar Shampoo 34 oz.: 1 Revive, 1 Restore, 1 Recover + 3 pumps 1 Measuring Spoon REPURCHASE OFFER COMPLETE SALON OFFER PURCHASE 12 Shampoo 8.45 oz.: 4 Revive, 4 Restore, 4 Recover 6 Conditioner 6.76 oz.: 2 Revive, 2 Restore, 2 Recover 6 Masque 6.76 oz.: 2 Revive, 2 Restore, 2 Recover 12 Leave-In: 4 Revive 2.54 oz., 4 Restore 5.1 oz., 4 Recover 2.54 oz. 12 Re-Charge (Box of 6) RECEIVE FREE 6 Technical Concentrate (Box of 10): 2 Revive, 2 Restore, 2 Recover 3 Backbar Shampoo 34 oz.: 1 Revive, 1 Restore, 1 Recover + 3 Pumps 2 Renew Activating Masque 16.9 oz. + 1 Measuring Spoon 1 Premium acrylic display, Frontbar only 1 Set of 3 Shelf Glorifiers and Sign Inserts 10 L’Oréal Professionnel Shopping Bags 1 Technical Poster 1 Product Guide 1 Digital Toolkit 14 January | February 2016 PURCHASE ANY $249 OF PRO FIBER RECOMMENDED MIX 2 Shampoo 8.45 oz.: 1 Revive, 1 Restore 2 Conditioner 6.76 oz.: 1 Revive, 1 Restore 2 Leave-In: 1 Revive 2.54 oz., 1 Restore 5.1 oz. 4 Re-Charge (Box of 6) 1 Backbar Restore Shampoo 34 oz. + pump 1 Technical Concentrate Restore (Box of 10) 1 Renew Activating Masque 16.9 oz. RECEIVE FREE 3 Stylist Station Leave-In: 1 Revive 2.54 oz., 1 Restore 5.1 oz., 1 Recover 2.54 oz. DEALS VALID 01/01/16-02/29/16. RAYLON RESERVES THE RIGHT TO LIMIT QUANTITIES AND CORRECT PRINTING AND ILLUSTRATION ERRORS. NOT ALL ITEMS ARE AVAILABLE IN ALL TERRITORIES. PRICES ADVERTISED ARE LIMITED TO IN-STOCK MERCHANDISE. JANUARY 2016 THE 2016 RESOLUTION FACE THE FACTS 1. Radiant shine is the #1 client desire. 2. Only 25% of your haircut clients get color.* ADD 1 DIA EXPRESS SERVICE A DAY AND EARN $1,000+ EXTRA PER MONTH.** *Mintel 2013 **$50 average price of a DIA Service x 22 work days per month = $1,100. BUILD YOUR BUSINESS WITH 2 NEW DIA RICHESSE SHADES 5 EXPRESS SERVICES 1 Finish your Winter Blonde with the DIA Light Milkshake shades. 2 3 4 5 FIND A WIPEOUT COLOR TWO Colormatch permanent haircolor with DIA on the midlengths & ends. Cover your client’s first white hairs with DIA Richesse. Give your client a color boost with DIA Richesse. Encourage a DIA Gloss or Refresh in between color appointments. Perfect shades for the Find a Match and Color Stunner express services! COMPLETE SALON OFFER TRIAL SALON OFFER PURCHASE 36 DIA shades 32 DIA Richesse & DIA Light shades (mix and match) 4 NEW DIA Richesse shades (2 of each: 8.34, 6.32) PURCHASE 12 DIA shades 10 DIA Richesse & DIA Light shades (mix and match) 2 NEW DIA Richesse shades (8.34, 6.32) RECEIVE FREE PRODUCT 1 Vitamino Color A•OX Shampoo 50.7 oz. 1 Vitamino Color A•OX Conditioner 25.4 oz. 1 Vitamino Color A•OX 10 in 1 Spray 6.4 oz. ACCESSORIES 1 DIA Holdster EDUCATION 1 DIA Express Services Poster 1 DIA Color Chart 1 Set of DIA Swatch Additives CONSUMER-FACING DIA Express Services Digital Toolkit RECEIVE FREE PRODUCT LUO Post Shampoo 50.7 oz. EDUCATION 1 DIA Express Services Poster 1 DIA Color Chart 1 Set of DIA Swatch Additives CONSUMER-FACING 1 DIA Express Services Digital Toolkit TOASTED PECAN LIGHT CARAMEL 6.32/6GV 8.34/8GC THE BUILD YOUR BUSINESS WITH 5 EXPRESS SERVICES RESOLUTION SERVICE PRODUCT IDEAL CLIENT + Finish with the DIA Light Milkshake shades Colormatch permanent haircolor with DIA on the mid-lengths & ends + Any permanent color client, during a re-touch application ANY PERMANENT COLOR WIPEOUT THE BENEFIT Business builder: On average, a DIA Light toning service will add $50 to the service price. Client satisfaction: Stay on top of the latest trends - give your client the hottest blonde tone. DIA LIGHT MILKSHAKE SHADE ANY PERMANENT COLOR OR LIGHTENER FIND A Any client, after a lightening process DIA TARGET SHADE Clients with minimal white hair. Incorporate a color consultation into every appointment + Cover up to 70% white hair with DIA Richesse 1 /2 DIA RICHESSE NATURAL SHADE 1 /2 DIA RICHESSE TARGET SHADE Clients who want a subtle change. Incorporate a color consultation into the every appointment COLOR Give your client a color boost with DIA Richesse Business builder: Colormatching with demi-permanent color is a lower cost per application, but not a lower service price. Client satisfaction: Colormatching produces longer-lasting color with better uniformity, leaves incredible shine and is gentler on the hair. Business builder: Color conversion is the best and fastest way to grow your business. Client satisfaction: Cover your client’s first white hair, but keep her commitment at a minimum. Business builder: Color conversion is the best and fastest way to grow your business. Client satisfaction: Introduce your client to the world of color, but keep her commitment at a minimum. 75+ SHADES! TWO TIMES THE + Encourage a DIA Gloss or Refresh in between color appointments PAIR A GLOSS OR REFRESH WITH A BLOWOUT FOR THE ULTIMATE EXPRESS SERVICE Any color or lightener client, 4 - 6 weeks after her initial appointment Business builder: Boosting client frequency equals more money in your pocket. Client satisfaction: A Gloss or Refresh protects your client’s color investment, keeping her hair looking its best, for longer. U2023400 800.422.8166 www.raylon.com [email protected] 15 JANUARY 2016 BRIGHTEN DULL WINTER HAIR 20 %OFF BLOND STUDIO & MAJIREL HIGH LIFT Revive your client’s hair with soft blonde highlights or all-over color. PURCHASE ANY BLOND STUDIO LIGHTENER AND MAJIREL HIGH LIFT NEW YEAR, NEW BUSINESS KICK OFF 2016 WITH 3 BUSINESS BOOSTING IDEAS FROM SÉRIE EXPERT SALON OFFER PURCHASE ANY 8 SÉRIE EXPERT PRODUCTS, RECEIVE 20% OFF TREATMENT OFFER PURCHASE ANY SÉRIE EXPERT IN-SALON TREATMENTS, GET 20% OFF (Powerdose Color A-OX, Powerdose Contrast, Power Repair, Primer Repair, Pro-Keratin Refill 16 January | February 2016 DEALS VALID 01/01/16-02/29/16. RAYLON RESERVES THE RIGHT TO LIMIT QUANTITIES AND CORRECT PRINTING AND ILLUSTRATION ERRORS. NOT ALL ITEMS ARE AVAILABLE IN ALL TERRITORIES. PRICES ADVERTISED ARE LIMITED TO IN-STOCK MERCHANDISE. BUY 1, GET 1 50% OFF! NEW ULTRA FREEZE SPRAY 30 • • • Locks styles in place with a long-lasting, ultra-firm hold Fast-drying formula defines, sculpts and freezes styles in place Provides humidity resistance with a high shine, flake-free finish SAVE 25% LIMITED EDITION VOLUME SPRAY 25 DUO LIMITED EDITION VOLUME SPRAY ALSO COMES INDIVIDUALLY IN THE 10 OZ. SAVE 20% NEW PLATINUM® REVIVE COLLECTION CHOOSE FROM Revive Shampoo 8.5 oz Revive Conditioner 8.5 oz Revive Complex 3.4 oz. Revive Oil 2.5 oz Revive Treatment 6 oz. FREE NATURAL SHADE WITH THE PURCHASE OF Color Lightener or No Ammonia Lightener SAVE 30% LITER DUOS CHOOSE FROM Classic Volumizing Classic Moisturizing Classic Color Maintenance Platinum Blow-Dry Platinum Revive 800.422.8166 www.raylon.com [email protected] 17 FABULOSO PRO INTRO FABULOSO INTRO BOX PURCHASE 6 FABULOSO pro preserve shampoo 250ml 6 FABULOSO pro volume conditioner base 250ml 6 FABULOSO pro repair conditioner base 250ml 1 FABULOSO pro preserve shampoo 1L 1 FABULOSO pro prime shampoo 1L 1 FABULOSO pro volume conditioner base 1L 1 FABULOSO pro repair conditioner base 1L 1 FABULOSO pro red colour intensifying conditioner 1L 1 FABULOSO pro platinum colour intensifying conditioner 1L 1 FABULOSO pro orange colour intensifying conditioner 500ml 1 FABULOSO pro yellow colour intensifying conditioner 500ml 1 FABULOSO pro green colour intensifying conditioner 500ml 1 FABULOSO pro blue colour intensifying conditioner 500ml 1 FABULOSO pro violet colour intensifying conditioner 500ml 1 FABULOSO pro chocolate colour intensifying conditioner 500ml 1 FABULOSO pro temptress treatment 1L INCLUDES 1 FABULOSO platinum blonde colour intensifying conditioner 250ml 1 FABULOSO purple red colour intensifying conditioner 250ml 1 FABULOSO chestnut colour intensifying conditioner 250ml FABULOSO SALON INTRO PURCHASE 3 FABULOSO platinum blonde colour intensifying conditioner 250ml 3 FABULOSO light beige colour intensifying conditioner 250ml 3 FABULOSO caramel colour intensifying conditioner 250ml 3 FABULOSO copper colour intensifying conditioner 250ml 3 FABULOSO purple red colour intensifying conditioner 250ml 3 FABULOSO mahogany colour intensifying conditioner 250ml 3 FABULOSO chestnut colour intensifying conditioner 250ml 6 FABULOSO detangling comb FOUND WHEREVER GOOD HAIRDRESSERS ARE STOCKED™ FOUND WHEREVER GOOD HAIRDRESSERS ARE STOCKED™ HEY THERE DULL R-E-D, C-O-N-D-I-T-I-O-N-S * REVIVES * ADDS SHINE * INTENSIFIES COLOUR * TONES COLOUR EVOHAIR.COM C-O-N-D-I-T-I-O-N-S * REVIVES * ADDS SHINE * INTENSIFIES COLOUR * TONES COLOUR C-O-N-D-I-T-I-O-N-S * REVIVES * ADDS SHINE INTENSIFIES COLOUR * TONES COLOUR WHAT’S NEW IN YOUR LIFE? January | February 2016 MAYBE, JUST MAYBE, IT’S TIME FOR EVOHAIR.COM 18 C-O-N-D-I-T-I-O-N-S * REVIVES * ADDS SHINE * INTENSIFIES COLOUR * TONES COLOUR HEY THERE GOING NOWHERE B-L-O-N-D-E, WHAT’S NEW IN YOUR LIFE? CHOOSE FROM love is in the hair dry follicles unite fat & happy great sculptures don’t use tofu MAYBE, JUST MAYBE, IT’S TIME FOR EVOHAIR.COM buy shampoo & conditioner 500ml WHAT’S NEW IN YOUR LIFE? 500ML BUDDIES HEY THERE BORING B-R-O-W-N, FOUND WHEREVER GOOD HAIRDRESSERS ARE STOCKED™ MAYBE, JUST MAYBE, IT’S TIME FOR RECEIVE FREE 1 FABULOSO counter display 1 FABULOSO retail brochure holder 24 FABULOSO retail brochure 1 FABULOSO display card set (3) 1 FABULOSO salon intro brochure 1 FABULOSO wall chart 1 FABULOSO product knowledge booklet RECEIVE FREE 1 FABULOSO pro mixologist menu 12 FABULOSO pro retail brochure 1 FABULOSO pro sales intro brochure 1 FABULOSO pro technical guide 1 FABULOSO pro product knowledge booklet 1 FABULOSO pro sales implementation guide 1 FABULOSO pro temptress stand 2 FABULOSO pro pro back bar display 1 FABULOSO pro tool pack 4 FABULOSO pro salon service menu 4 FABULOSO pro salon service menu stand 1 FABULOSO pro level 5 1 FABULOSO pro level 7 1 FABULOSO pro level 10 1 FABULOSO pro swatch folder 1 FABULOSO pro retail brochure holder 1 FABULOSO pro back bar booklet RACK 'EM & STACK 'EM buy 1 litre, get 2nd litre half price CHOOSE FROM ritual salvation shampoo normal persons shampoo gluttony volume shampoo the therapist shampoo ritual salvation conditioner normal persons conditioner bride of gluttony conditioner the therapist conditioner DEALS VALID 01/01/16-02/29/16. RAYLON RESERVES THE RIGHT TO LIMIT QUANTITIES AND CORRECT PRINTING AND ILLUSTRATION ERRORS. NOT ALL ITEMS ARE AVAILABLE IN ALL TERRITORIES. PRICES ADVERTISED ARE LIMITED TO IN-STOCK MERCHANDISE. JUST WHAT YOU NEED YUNSEY OFFERS FOUR RANGES TO GIVE A COMPLETE SERVICE TO THE PROFESSIONAL HAIRDRESSER CREATIONYST | VIGORANCE | TECHNICAL LINE | COLORATION LINE See page 34 for YUNSEY class dates. 800.422.8166 www.raylon.com [email protected] 19 7SECONDS GIFT SET GIFT SET INCLUDES: (1) 7SECONDS Shampoo 8oz. (1) 7SECONDS Conditioner 8oz. (1) FREE 7SECONDS Detangler 8oz. & FREE Full Size UNITE Travel Tote *Available while supplies last. BOOST YOUR TEXTURE BOOSTA 8oz. + TEXTURIZA 2oz. Buy (1) BOOSTA Spray 8oz. and receive (1) FREE Limited Edition Travel TEXTURIZA Get your favorite texturizing spray in a travel size while supplies last! 1(: GROOMING CREAM LIMITED EDITION NEW • Powerful 2000 Watts • Ionic Technology • (2) Concentrator Nozzles • Cold Shot Button • (6) Heat/Speed Settings • 9 ft, Non-Tangle Cord • Ergonomic Handle • Light Weight • Strong Air Pressure with High Temperature Output • German Designed • Long-Life AC Motor • (1) Year Warranty *Available while supplies last. 4oz. FOR THE PRICE OF 2oz. *Available while supplies last. UNITE® PROFESSIONAL SALON SYSTEM 888.95.UNITE WWW.UNITEHAIR.COM NEW COLOR ELIXIR™ A two-step system with NAOPLEX™ technology, a proprietary complex that offers unparalleled protection, and supports the integrity of the hair during all professional coloring & lightening chemical services. NEW PRODUCT EUFORACOLOR UNIVERSAL DEVELOPER VOLUME 15 PURCHASE 1 Color Elixir™ System Professional Additive 16.9 oz. Professional Sealer 16.9 oz. RECEIVE FREE 1 AloeLite Bleaching Pod 50 pk. 1 30 Volume Universal Cream Developer 33.8 oz. 1 40 Volume Universal Cream Developer 33.8 oz. 1 Color Elixir™ Manual EuforaColor introduces Developer Volume 15 to the Universal Cream Developer range, providing a much desired tool for exceptional grey coverage. Same great formulation… Same great results! When grey coverage is desired for deposit only, the No Ammonia naturals, accent tones and 15 Volume are the recommended choice for superior coverage and deposit leaving underlying pigment undisturbed. A PERFECT PAIR 25% Savings on the Ultimate Moisturizing Duo in a sweetheart ready gift pack perfect for Valentines. PURCHASE 1 Soothing Body Moisturizer 6 oz. 1 Beautifying Serum 4.2 oz. COLOR ELIXIR SYSTEM WITHOUT FREE PRODUCTS CHOOSE FROM Color Elixir™ System EUCMPCELXKIT EUCMPADDV16Z Professional Additive 16.9 oz Professional Sealer 16.9 oz EUCMPSEAL16Z DRY HAIR DEFENSE STATION SET FREE RAZOR WITH EXCEPTIONAL SHAVE 20% savings on NOURISH product mix, plus FREE Beautifying Serum sachets. PURCHASE 1 Leave-In Hydration 6 oz. 1 Fortifi Keratin Repair 8.45 oz. 1 Beautifying Serum 4.2 oz. PURCHASE 1 Exceptional Shave 1.7 oz. RECEIVE FREE 1 Razor FREE HERO BACK BAR PREPACK 26% savings on HERO For Men™ prepacked kit PURCHASE 1 Complete Shampoo 32 oz. 1 Revitalizing Treatment 32 oz. 1 Pliable Pomade 2 oz. 1 Molding Paste 2 oz. 1 Texture Putty 2 oz. 2 Pump 32 oz. 1 Hero for Men™ Ritual Card 800.422.8166 www.raylon.com [email protected] RECEIVE FREE 10 Beautifying Serum Sachets COLOR REFRESH RITUAL Color Refresh Ritual Stylist Support Kit PURCHASE 1 Color Revive -Brilliant Blonde 1 oz. 1 Color Revive -Radiant Red 1 oz. 1 Color Revive -Bold Brunette 1 oz. 1 Moisture Masque 16 oz. 1 Sculpture 10.1 oz. 1 Illuminate 5.1 oz. 1 ElixirONE 4.2 oz. 10 ElixirONE 10 mL trial size 4 Eufora Ritual Menu Card 21 WANT MORE “BUTTS IN THE CHAIR?” RESPOND TO YOUR CLIENTS’ LIFESTYLE FREE Marketing Evaluation As a salon owner, you’ve got plenty to think about. Most significantly, keeping your prime real estate–aka your salon chairs–at full occupancy. This, as you know, is not easy. You’ve held promotions, you’ve hosted open houses, you’ve advertised both in print and online. You’ve worked every angle on social media, gone to hair and bridal shows, listed your salon across the web, circulated digital and print coupons and more. But your salon and your talented stylists aren’t getting the attention they deserve. You’ve checked off every box on your marketing to-do list and have no clue as to what you should be doing that you aren’t. Here’s a tip: Check your smart-phone. Really, do it. Type in your URL and wait for the light bulb to go off. Because if your site isn’t truly optimized for mobile viewing, that could be the answer you are seeking. “My site IS mobile-friendly,” you say. Well, maybe it is, but that’s not the same thing as being fully optimized with a responsive design that looks and acts exactly like your desktop version. No pinching to zoom, no misalignment of images, no jumbled and squished text. Think about the last time you searched for a product or business and landed on a site that frustrated your eyes and fingers. You immediately jumped off and never went back. If your site has any of the negative characteristics cited above, it is very likely that you are losing access to potential clients searching for hair salon services in town. Not only are they not inclined to stay on your site, Google also is taking a stance against sites that make it difficult for users to quickly find information by declaring user-friendliness as a key ranking signal and giving special preference to the sites which are compatible to all 22 January | February 2016 devices. The ‘why” is simple: Consumers would like mobile websites to have the same content, features and functionality as a standard website. So what’s the difference between ‘mobile friendly’ and ‘responsive’ anyway? Because both terms relate to mobile functionality, it is easy to misinterpret the two. At its most basic, a ‘mobile-friendly’ site is a copy of your website that has been optimized by the web server where it is stored and that has a different domain. This second URL compromises your search engine optimization efforts and also creates a whole separate site to update and maintain. By contrast, a ‘responsive’ site uses the same URL as your main site, which has several SEO benefits, and looks the same whether you are viewing it on a smart-phone or tablet. This maximizes the overall user experience, as responsive sites can be navigated with one hand and users don’t have to pinch to zoom in or get frustrated mishifting navigation tabs and links. Responsive sites are generally very minimal in design and light on flashy additions such as graphics and videos, which can slow its loading. If you’ve noticed that sites have become icon heavy, this is one of the reasons why. You can easily confirm if your site is responsive or not by placing your cursor on the right side of the screen and squeezing left. The content should shrink and realign as you get closer to a screen that is vertical and looks close to that of mobile phones. If your navigation and content is all over the place, it is not responsive. And if you really want to put your site to the test, take the Google challenge now: https://www.google.com/webmasters/tools/ mobile-friendly The best salons understand the need to stay ahead of trends. Marketing is no different. You don’t want your stylists sending clients out yesterday’s hair styles, so why would you accept a website that is stuck in time and costing you potential business? Need some more convincing? Check out these stats: • Nearly half of consumers say they won’t return to a website if it doesn’t load properly on their mobile devices. (The Social Media Hat) • 70% of mobile searches lead to action on a website within one hour of when the search was conducted. (iAcquire) • 59% of consumers use Google every month to find a reputable, local business. • 50% of all mobile searches are conducted in hopes of finding local results. (Search Engine Watch) • By the end of 2015, local mobile searches (85.9 billion) are projected to exceed desktop searches (84 billion) for the first time. (eMarketer) • 70% of mobile searches result in action being taken within an hour as oppose a week for desktop. (Mediative Labs 2012) • 61% of mobile searches result in a phone call. (Google) Salon Search Party [email protected] 484.577.2493 DEALS VALID 01/01/16-02/29/16. RAYLON RESERVES THE RIGHT TO LIMIT QUANTITIES AND CORRECT PRINTING AND ILLUSTRATION ERRORS. NOT ALL ITEMS ARE AVAILABLE IN ALL TERRITORIES. PRICES ADVERTISED ARE LIMITED TO IN-STOCK MERCHANDISE. AVAILABLE IN FEBRUARY. LOOK FIERCE AND FABULOUS IN ONE MINUTE FLAT. INTRODUCING BESTSELLING CC CREME, NOW IN 4 SHADES. IT’S MINIMAL EFFORT FOR MAXIMUM RESULTS, EVERYONE HAS TIME FOR THAT! ORDER THE FOLLOWING BESTSELLING CC CREME SHADES 2 3 5 2 Fair Light Medium Dark RECEIVE FAST & FLAWLESS MERCHANDISING KIT FREE! MERCH KIT INCLUDES Acrylic Template For CC Creme & Brow Bar CC Creme Testers (4 Shades) 5 CC Creme Light Samples 5 CC Creme Medium Samples ECONOMY SMOOTH ROLL FOIL • Ideal for high-volume users • Rolls out easy, and cuts fast 5” x 1450’ Silver SMOOTH ROLL FOIL • Each roll is packed in a self-dispensing box featuring an easy-cutting metal edge 5” x 250’ Silver DIGITAL COLOR SCALE • • • 800.422.8166 www.raylon.com [email protected] Precisely weighs and measures formula for consistent results Weighs in grams or ounces Includes batteries and an A/C power supply 23 RECLAIM YOUR YOUTH. GIVE YOUR SKIN A PLUMP START™ • • • • NEW Instantly improves fullness Soaks skin with plum-infused antioxidants Surges moisture deep into layers Improves wrinkle valleys and crevices Plump Start™ 2 oz. Retail A plum-infused antioxidant concentrate for youthfully smooth skin that instantly improves fullness, nourishes and smoothers out fine lines. Powered by Collagen-4 Complex™, this intensive plumping concentrate surges moisture deep into surface layers to soak skin with vitamin C charged antioxidants, and significantly scavenge free radicals from 70% to 85%. This “liquid filler” includes three Australian wild plums plus a moisture-magnet marine bioactive to hold moisture in, and push it up through the epidermis to help support skin’s volume and reclaim natural youthfulness. It’s intelligent hydration that reads your skin and penetrates where it’s needed – to visually improve the look of skin’s wrinkle valleys and crevices. PLUMP START™ RETAIL INTRO OFFER PURCHASE 5 Plump Start™ 2 oz. Retail RECEIVE FREE 12 Plump Start™ samples 1 Plump Start™ POS sign NEW! SKINTELLIGENT COLLECTION Scientifically smart solutions to brighten, clarify and balance FEATURES 1 Measured Micrograins+ 2.5 oz. Retail Exfoliates, brightens + calms 1 Advanced VitaMineral C Complex .75 oz. Retail Clarifies with antioxidants 1 FREE Equalizer 1 oz. Travel Balances + nourishes ($8 retail value FREE) NEW SAVE ON TARGETED SOLUTIONS FOR DRY, DEHYDRATED SKIN PURCHASE 2 Really Rich Moisture 2.5 oz. 2 Ultra-Rich CremeTherapy 2.5 oz. 2 Moisture x10 1 oz. RECEIVE FREE 6 Really Rich Moisture samples 6 Ultra-Rich CremeTherapy samples 6 Moisture x10 samples 1 Dry Skin POS sign 24 January | February 2016 DEALS VALID 01/01/16-02/29/16. RAYLON RESERVES THE RIGHT TO LIMIT QUANTITIES AND CORRECT PRINTING AND ILLUSTRATION ERRORS. NOT ALL ITEMS ARE AVAILABLE IN ALL TERRITORIES. PRICES ADVERTISED ARE LIMITED TO IN-STOCK MERCHANDISE. FACIAL FOCUS VitaMineral Deep Detox Facial: for sluggish, congested, aging skin in need of the ultimate detox! SAVE MONEY ON THIS TREATMENT! NEW SAVE $37 ON VITAMINERAL DEEP DETOX FACIAL BUNDLE! Purchase 1 of each of these key formulas you need to perform this facial. 1 Oxgenation 4 oz. 1 Advanced VitaMineral Deep Detox Mask 4 oz. 1 Pumice Peel 8 oz. 1 Deep Hydration 2 oz. NEW! VITAMINERAL DEEP DETOX IN A BOX! • Perform 6 full length VitaMineral Deep Detox Facials • Perfect for those looking for smaller sizes of our professional formulas • Comes with a FREE Technical Guide featuring a step-by-step treatment “how to” • Buy this kit today and perform a facial tomorrow! 15% OFF VITAMINERAL DEEP DETOX ESSENTIAL TREATMENT ROOM FORMULAS INCLUDES 1 Moisture Positive Cleanser 1 oz. 1 Power Peptide 1 oz. 2 Softening Gel 1 oz. 1 EnzymeTherapy 1 oz. 1 Emergency Soothing Powder 1 oz. 1 Advanced VitaMineral Deep Detox Mask 1 oz. 1 Absolute Moisture 1 oz. 1 Technical Guide Treatment room measuring scoops CHOOSE FROM Softening Gel 16 oz Extra-Strength EnzymeTherapy 8 oz Emergency Soothing Powder 8 oz HAIRPINPAL HAIRPIN HOLDER Sick of always losing your bobby pins?!? The HairpinPal Magnetic Bobby Pin Holder is the solution. This magnetic dish is perfect for holding all your metal bobby pins securely while still giving you easy access when doing your hair. The magnet in the dish is so strong that you can pick up all your stray bobby pins merely by passing over them with the HairpinPal. This item is perfect for your household bathroom and is a "must have" for all hair salons! AVAILABLE IN Raspberry pink or blue 800.422.8166 www.raylon.com [email protected] 25 PSY-COSMETOLOGY TAKES AMERICA BY STORM FROM THE PACIFIC OCEAN TO THE PLAINS OF TENNESSEE TO THE MOUNTAINS OF MAINE AND THE SHORES OF FLORIDA… HAIRDRESSERS ARE LEARNING, TURNING ON, & BENEFITING! Psy-Cosmetology, based on the best-selling book On Becoming a Psy-Cosmetologist by noted psychologist, Dr. Lewis Losoncy is making a huge difference in the lives of salon professionals! The word on Psy-Cosmetology is spreading thanks in large part to Psy-Cosmetology International Director of Education, Jay Williams, who’s been turning hairdressers on in Certification Workshops across America! “I psychologically and cosmetically transform self-images and self-destiny of fellow human beings… I am a Psy-Cosmetologist.” Psy-Cosmetology Workshops, are 4-hour sessions that leave hairdressers fully certified and enjoying the benefits of learning the true meaning of what their careers are about. Jay features the importance of EQ versus IQ, The Emotional Quotient of what a stylist provides has so much more to offer their clients. “Psy-Cosmetology has ignited a movement of education that supplies the thinking, skills, and behaviors that is elevating the confidence, craft, and connection of stylists. It is a privilege, pleasure, and honor to be part of the movement.” 26 January | February 2016 - gain the skills to communicate better - know what their clients want - increase confidence in themselves - build client trust - create a “brandable” experience - increase retention - increase referrals - inspire better reviews - build relationships that last longer than the haircut - manage the clients’ energy and emotions psychology of their job! They want skills that help them to understand themselves and their clients better.” -Howard Hafetz “Stylists are looking to develop their non-technical skills. They know cosmetology. They want to better understand the Jay Williams [email protected] Like Psy-Cosmetologist on Facebook! DEALS VALID 01/01/16-02/29/16. RAYLON RESERVES THE RIGHT TO LIMIT QUANTITIES AND CORRECT PRINTING AND ILLUSTRATION ERRORS. NOT ALL ITEMS ARE AVAILABLE IN ALL TERRITORIES. PRICES ADVERTISED ARE LIMITED TO IN-STOCK MERCHANDISE. “I’ll see you on the strip under the starry starry night.” starry starry night RETRO REVIVAL COLLECTION 2016 starry starry night born in 1985 ESSNC9580 life of the party bikini with a martini born in 2002 born in 2006 ESSNC9590 ESSNC9600 sequin sash born in 2005 ESSNC9610 birthday suit born in 1981 ESSNC9620 cabana boy born in 2005 ESSNC9630 12 BOTTLE DESIGNER DISPLAY Holds 2 bottles of each enamel shade INDIVIDUAL BOTTLES ENAMEL “seeking enlightenment? I’ve found it by going guru” RESORT COLLECTION 2016 12 BOTTLE DESIGNER DISPLAY Holds 2 bottles of going guru each enamel shade taj-ma-haul ESSNC9540 delhi dance ESSNC9550 going guru ESSNC9560 nama-stay the night ESSNC9570 INDIVIDUAL BOTTLES ENAMEL 800.422.8166 www.raylon.com [email protected] 27 ZEBRA HAIRCUTTING CAPE • • • • 4 AND 6 COLUMN APPOINTMENT BOOK • • • • Elegant, water resistant polyester Heavy duty snap closure Extra large size 54" x 60" Lightweight, easy care, machine washable Spiral bound 6-year calendar (2014–2019) Major holidays listed for each year 150 pages 4 Column 6 Column E-CAPE WATERPROOF CAPE • • • 100% soft and supple vinyl Heavy duty Velcro® closure 54” x 60” CHOOSE FROM CRKSUECP50 Metallic Black CRKSUECP60 Metallic Slate CRKSUECP70 Metallic Purple ALOHA FACIAL CLEANSING BRUSH 50/50 ALL-PURPOSE CAPE IN ADDITION THE ALOHA FACIAL SCRUBBER COMES WITH • 2 AA Batteries • Scrubber Stand • User Manual • • • Polyurethane top, lightweight polyester bottom Heavy duty Velcro® closure 54” x 58” NEW EVERYDAY PRICING EFFECTIVE JANUARY 1, 2016 PRO POINT/SLANT TWEEZERS • • • Point/Slant tip, perfectly aligned for expert brow shaping All purpose tweezers Professional German stainless steel PRO CUTICLE NIPPERS • • • • Professional grade resilient box joint Japanese stainless steel Robust double spring tension Ultra sharp with precision tip closure CHOOSE FROM CRKSUIPNP4 Pro Cuticle ¼” Nipper CRKSUIPNP2 Pro Cuticle ½” Nipper PRO SLANT TWEEZERS • • • Slant tip, perfectly aligned for expert brow shaping All purpose tweezers Professional German stainless steel PRO ULTRA-FINE POINT TWEEZERS • • • Ultra-Fine Point, incredible preciseness All purpose tweezers Professional German stainless steel PRO ACRYLIC NIPPERS CLASSIC CUTICLE PUSHER • • • 28 Versatile dual tip design Slip resistant handle for secure grip Professional stainless steel January | February 2016 • • • • • Professional grade resilient box joint Japanese stainless steel Robust double spring tension Ultra sharp with precision tip closure Designed for working with artificial nails DEALS VALID 01/01/16-02/29/16. RAYLON RESERVES THE RIGHT TO LIMIT QUANTITIES AND CORRECT PRINTING AND ILLUSTRATION ERRORS. NOT ALL ITEMS ARE AVAILABLE IN ALL TERRITORIES. PRICES ADVERTISED ARE LIMITED TO IN-STOCK MERCHANDISE. 20% OFF ALL BLENDING SHEARS Right & left handed versions available CHOOSE FROM Signature Series InvisiBlend Shear Signature Series Reversible Blending Shear Essential Series Reversible Blender BAMBOO BRUSHES CHOOSE FROM SAMSURNDBSM Small SAMSURNDBMD Medium Large SAMSURNDBLG SAMSUBOAROVL Styling 9 Row Finishing SAMSUFNSHO Paddle SAMSUPADLO $2 OFF CONTINUOUS MIST SPRAY BOTTLE $1 OFF DRY SECTIONING CLIPS 4 pack $1 OFF INDIVIDUAL COMBS BLACK OR IVORY CHOOSE FROM Tail Comb Short Cutting Comb Wide Cutting Comb Long Cutting Comb 800.422.8166 www.raylon.com [email protected] 29 WE LOVE TO HEAR FROM YOU! A good relationship goes both ways. We love when you share what you like about Raylon with us. It’ll help us be a better company. We asked and you delivered! Here are just a few... Thank you, Josh & Howard Raylon pulls through for me, as always! Thank you for being so kind & thoughtful! I am so appreciative of our relationship & as always stay your biggest fan! MARY BALL Salon Kokopelli, Brielle, NJ Raylon has been a huge part of my success. Their continuing education is always available for my staff as we continue to grow. In my 14 years of owning a salon, Raylon offers the best customer service. Beginning with my representative Sophia, to the team at Raylon headquarters. ANITA POLIN Raylon is a family-owned business that cares greatly about me and my business. You are like a best friendthere when I need you! The incentives and education you offer are of great value. Raylon has taught me so much about operating my salon. I love the motivated team you have. Anita M Hair Studio, Richboro, PA I love the people behind Raylon and your dedication to today ‘s beauty professional! I knew Joe, I know Howard and I know Josh...men of character and loyalty. I do business with Raylon because of them. When I phone, asking for Howard or Josh, guarantee, one of them would be on with me in minutes. Any owner can find products for their business but very few can find a family with dedication to beauty as does the Hafetz family. ANGELA REICH The Studio, LLC, Cumberland, MD FREDERICK SHOBER Modern Salon Media The Hafetz Family has been part of our success for over 22 years! They are committed to our success and demonstrate that through consistent service and support. 30 Thank you Raylon for working with us to make September (our slowest month of the year) our highest growth month of the year! Through your Raylon Advantage Network program we had a prebooking promotion for September and had 23% more appointments booked for September over last year. JOSEPHINE FERRANTE Sage & Company Salon, Bayonne, NJ JANE KUNIEGEL Hair at 731, Old Forge, PA Thank you Raylon for providing superior customer service, top notch education and premium products. DEBBIE & DAVE MEAS MARY ANN BROOKS CARI NELSON Hair On The Avenue, Sinking Spring, PA Brooks & Co. , Edwardsville, PA Wyomissing Hair Studio, Wyomissing, PA January | February 2016 DEALS VALID 01/01/16-02/29/16. RAYLON RESERVES THE RIGHT TO LIMIT QUANTITIES AND CORRECT PRINTING AND ILLUSTRATION ERRORS. NOT ALL ITEMS ARE AVAILABLE IN ALL TERRITORIES. PRICES ADVERTISED ARE LIMITED TO IN-STOCK MERCHANDISE. THERE ARE MANY PEDICURE SPAS TO CHOOSE FROM, BUT ONLY THE BRAVO ACHIEVES THE PERFECT BALANCE OF STYLE AND ESSENTIAL FEATURES. STANDARD FEATURES • Shiatsu Massage • Pivoting Foot and Leg Support • Swing Up/Down Arms • Pipeless jet is whisper quiet, sanitary, and easy to clean • Glimmering glass basin is resistant to cracks, stains, and scratches • Dual function sprayer fills basin and extends for handheld use • Acetone resistant trays with cup holder are perfect for manicures or accessories • Multiple layers of fiberglass ensure added strength and durability; base has removable side panels • Extensive color options for fiberglass base, glass basin, and chair upholstery OPTIONAL FEATURES • Pipeless magnetic jet is removable to accommodate plastic tub liners • iFill™ system automatically fills the basin to proper level and conveniently starts the jet • Drain pump kit (factory installed) EXPERIENCE THE BRAVO PEDICURE SPA… COME VISIT OUR SHOWROOM!!! CALL 800-422-8166 EXT. 1214, ASK FOR APRIL. 800.422.8166 www.raylon.com [email protected] 31 RAYLON EDUCATION EUFORA ELITE TEAM UPDATE/ESON YUNSEY COLOR JAM WITH JOSE VIDAL GIMENEZ MONDAY, JANUARY 11 The Gallery, Reading, PA Sheraton, Atlantic City, NJ Sheraton, Edison, NJ 10AM TO 1PM SUNDAY, JANUARY 24 Designed for dedicated salon professionals committed to their success, as well as, the success of their salon. Elite Team Members will be appointed as liaison in their salon and will assist with everything Eufora from running a successful promotion to in-salon Eufora product & programs. Elite Team Members can assist the owners in the implementation of Eufora’s Eight Essential Steps to Financial Success, as well as working with their sales consultant in the implementation of Eufora promotions, new product launches and in-salon merchandising. TBD PLEASE REGISTER WITH YOUR RAYLON SALES CONSULTANT. PSY-COSMETOLOGIST CERTIFICATION MONDAY, JANUARY 18 The Gallery, Reading, PA MONDAY, JANUARY 25 Wyomissing Hair Studio, Wyomissing, PA 1PM TO 4PM Join Jose – International Yunsey Technical Director for this informational, fun, up close and personal way to see and learn all about Yunsey color. Be a part of the hands on interaction on live models, be a model or bring a friend to be one for you. SEE YOUR RAYLON SALES CONSULTANT FOR MORE DETAILS ABOUT THIS FREE EVENT. EUFORA COLOR DIFFERENCE MONDAY, FEBRUARY 8 The Gallery, Reading, PA MONDAY, FEBRUARY 22 Open Chair Studio, Philadelphia, PA 10AM TO 2PM 10AM TO 1PM Join the evolution – become a certified PsyCosmetologist. A dynamic and powerful workshop to help you unlock your own potential and fuel your passion. Learn how to develop your “emotional intelligence,” to become more mindful, have hope, and compassion. 7 Benefits of Becoming a Psy-Cosmetologist 1. Finding fulfillment in the salon & in life 2. Increasing financial potential LEARN MORE, EARN MORE 3. Achieving greater success with people 4. Acquiring skills to deal with all personalities 5. Learning strategies to cope with salon success 6. Experiencing more energy and motivating 7. Building your clientele and keeping your clientele This commercial style presentation introduces all the features and benefits of Eufora Color via conversation, live demonstration and presentation. A certified EuforaColor educator will perform color applications while explaining and demonstrating the benefits of EuforaColor. Your opportunity to “see and believe” Eufora Color. TO RESERVE YOUR SPOT SEE YOUR RAYLON SALES CONSULTANT. $99 EARLY BIRD PRICE $119 PER PERSON INCLUDES WORKBOOK, LITE SNACK AND CERTIFICATE. CLASS SIZE IS LIMITED 34 January | February 2016 DEALS VALID 01/01/16-02/29/16. RAYLON RESERVES THE RIGHT TO LIMIT QUANTITIES AND CORRECT PRINTING AND ILLUSTRATION ERRORS. NOT ALL ITEMS ARE AVAILABLE IN ALL TERRITORIES. PRICES ADVERTISED ARE LIMITED TO IN-STOCK MERCHANDISE. Education Events 800-422-8166 ext. 1209 For information on shows, special events or to become an educator contact us at [email protected] BIO ELEMENTS VITAMINERAL DEEP DETOX FACIAL MONDAY, MARCH 7 The Gallery, Reading, PA MONDAY, MARCH 14 Raylon Store, Cranberry, PA MONDAY, MARCH 21 Raylon Store, Greenbrook, NJ 10AM TO 1PM Do you have clients who drink alcohol, eat fast food, take medications, smoke cigarettes or are just stressed out? It all results in toxic skin, wrinkles, congestion, sagging and sensitivities. Discover how to treat toxicity with confidence. You’ll learn how intrinsic and extrinsic factors impair skin function, how to determine advanced skin toxicity and the science behind how you can boost skin’s natural detoxification process. Watch and participate in a full demonstration of the VitaMineral Deep Detox Facial, and learn effective detoxifying product choices and techniques to get your client’s skin back on the healthy track towards healthier and younger looking skin. $40 PER PERSON EUFORA COLOR PLACEMENT TECHNIQUES DEMO/ WORKSHOP WITH AARON MICHAEL KOSIBA MONDAY, MARCH 7 WITH RUDY VILLABOS SUNDAY, MARCH 20 MONDAY, MARCH 7 The Gallery, Reading, PA Sheraton Station Square, Pittsburgh, PA MONDAY, MARCH 21 10AM TO12PM DEMO 10AM TO 5PM DEMO/WORKSHOP The understanding of color and its positioning in a pattern can determine or even change the overall perception of tone and look. Learn and explore the artistry of color effects through strategic color placement as well as understand various color placement techniques that will give you creative license to customize overall end results based on the individual cut and face shape. $75 DEMO ONLY $155 DEMO/WORKSHOP PER PERSON INCLUDES LUNCH AND MANNEQUINS TOOLS REQUIRED BIOELEMENTS ULTRA-DETOX CHEMICAL PEEL EVO CUT YOU UP WORKSHOP Aloft Hotel, Mt. Laurel, NJ 10AM TO 5PM Back in our day a man was a man, a basket of kittens was a basket of kittens, and the internet was a telephone. Things have changed, but a bloody good cut is still a bloody good cut- and we’ve simplified cutting, down to almost a science at evo we believe in simplifying your job- and hand delivering the tools for personalizing everyday cuts- condensing sections and precision cutting to make you hummingbird fast. Hands on precision cutting, Inspiration building, Salon friendly styles and product selection. $175 PER PERSON INCLUDES LUNCH AND MANNEQUINS TOOLS REQUIRED EUFORA COLOR PLACEMENT TECHNIQUES WORKSHOP The Gallery, Reading, PA MONDAY, MARCH 14 Raylon Store, Cranberry, PA WITH PETER BROKT MONDAY, MARCH 21 Raylon Store, Greenbrook, NJ 2PM TO 5PM The skin your clients want is under the skin they see. Learn how to reveal it with Bioelements non-ablative, advanced chemical peels, which target an entire spectrum of concerns, from lines and clogged pores to UV damage and poor elasticity – without redness, flaking, or actual “peeling.” Chemical peels, one of the most powerful non-surgical treatments available today, are in high demand; Learn how to compete in this marketplace and watch an interactive demonstration of our Ultra Detox Chemical Peel, how to offer a progressive peel series, and a pre- and post-peel At-Home Agenda. It’s the ultimate solution for clients who want total skin renewal. $40 PER PERSON SUNDAY, MARCH 13 Marriott, Saddlebrook, NJ MONDAY, MARCH 14 The Gallery, Reading, PA 10AM TO 5PM The understanding of color and its positioning in a pattern can determine or even change the overall perception of tone and look. Learn and explore the artistry of color effects through strategic color placement as well as understand various color placement techniques that will give you creative license to customize overall end results based on the individual cut and face shape. $175 PER PERSON INCLUDES LUNCH AND MANNEQUINS TOOLS REQUIRED 800.422.8166 www.raylon.com [email protected] 35 PRSRT. STD. US POSTAGE PAID New Richmond, WI 54017 Permit No. 16 345 Morgantown Road Reading, PA 19611 www.raylon.com [email protected] FIND US! 11607RAY © 2016 Williams Publications Inc., Mpls., MN. Cover model courtesy of Pai-Shau. STORE LOCATIONS PENNSYLVANIA HARRISBURG 530 N Progress Ave Harrisburg, PA 17109 717.695.4463 KINGSTON MONROEVILLE 5 Gateway Shopping Center Edwardsville, PA 18704 (Near Firestone) Alstan Mall 2528 Monroeville Boulevard Monroeville, PA 15146 570.331.4505 412.823.1047 [email protected] MON 8:30AM-5:30PM TUES-FRI 8:30AM-5:00PM SAT 9:00AM-1:00PM SUN 11:00AM-3:00PM [email protected] MON 8:30AM-6:00PM TUES, WED, FRI 8:30AM-5:00PM THURS 8:30AM-5:30PM SAT 9:00AM-1:00PM CLOSED SUNDAY CHAMBERSBURG ALLENTOWN READING Raspberry Court 1980 Catasauqua Road Allentown, PA 18109 345 Morgantown Road Reading, PA 19611 610.266.2458 [email protected] MON 8:30AM-6:00PM TUES-FRI 8:30AM-5:00PM SAT 9:00am-12:00pm CLOSED SUNDAY [email protected] MON, THURS 8:00AM-6:00PM TUES, WED 8:00AM-5:30PM FRI 8:00AM-5:00PM SAT 9:00AM-12:00PM SUN 11:00AM-3:00PM CRANBERRY EAST NORRITON Cranberry Gardens Plaza 20325 Route 19 (Unit 15) Cranberry Township, PA 16066 Norriton Square Shopping Center 91 East Germantown Pike East Norriton, PA 19401 724.779.4480 610.277.0413 Wayne Plaza 983 Wayne Avenue Chambersburg, PA 17201 717.709.0002 [email protected] MON-TUES 8:30AM-6:00PM WED-FRI 8:30AM-5:00PM SAT 9:00AM-1:00PM CLOSED SUNDAY LANCASTER Sycamore Court 245 Centerville Road Unit-5 Lancaster, PA 17601 717.291.9121 [email protected] NEW HOURS MON 8:30AM-6:30PM TUES, THURS, FRI 8:30AM-5:00PM WED 8:30AM-6:00PM SAT 8:30AM-1:00PM CLOSED SUNDAY [email protected] MON 8:30AM-6:00PM TUES, WED, FRI 8:30AM-5:00PM THURS 8:30AM-6:00PM SAT 8:30AM-2:30PM CLOSED SUNDAY 610.376.4871 [email protected] MON & WED 8:30AM-6:00PM TUES, THURS, FRI 8:30AM-5:00PM SAT 8:30AM-2:30PM CLOSED SUNDAY [email protected] MON-FRI 8:30AM-6:00PM SAT 8:30AM-1:00PM SUN 11:00AM-3:00PM DELAWARE 1008 Kirkwood Highway Elsmere, DE 19805 302.995.9005 [email protected] MON-FRI 8:30AM-6:00PM SAT 8:30AM-1:00PM CLOSED SUNDAY NEW JERSEY HAMILTON Block Plaza 825 NJ Route 33 Hamilton, NJ 08619 609.587.3350 [email protected] MON, WED, THURS 8:00AM-5:30PM TUES, FRI 8:00AM-5:00PM SAT 9:00AM-12:00PM CLOSED SUNDAY SOMERDALE 527 North White Horse Pike Somerdale, NJ 08083 856.435.6850 [email protected] MON-FRI 8:30AM-5:30PM SAT 9:00AM-12:00PM CLOSED SUNDAY GREEN BROOK 221 US Highway 22 East Green Brook, NJ 08812 732.424.8600 April 17 & 18, 2016 [email protected] MON 8:30AM-6:00PM TUES, WED & FRI 8:30AM-5:00PM THURS 8:30AM-6:00PM SAT 9:00AM-1:00PM SUN 11AM-3PM Philadelphia Airport Marriott SEE PAGES 32-33 FOR MORE DETAILS. #artofbusiness2016 • www.artofbusinessseminar.com PHOTO CREDITS: Foto: Gary Lyons Mua: Gerine Coronado Hair: Detour Salon Model: Vanessa Michelle