Now - Keratin Complex


Now - Keratin Complex
Get the Look:
Jennifer Lawrence
Re-create this dazzling platinum look using It’s a Blonde Thing™ Keratin Lightening
System®, then tone with Demi-Glaze for a natural-looking, shiny finish.
Color Therapy™ formulations
Formula A:
30 mL /1 fl. oz. It’s a Blonde Thing Keratin Lightening System powder
60 mL /2 fl. oz. 20 vol. It’s a Blonde Thing Developer
Formula B:
15 mL /0.5 fl. oz. Demi-Glaze 10.2/10V
15 mL /0.5 fl. oz. Demi-Glaze 000/Clear
30 mL /1 fl. oz. Demi-Glaze Activator
1.Apply back-to-back foils throughout the head using Formula A, ensuring at least
75% of the hair is highlighted. Process for up to 50 minutes and rinse.
2.Tone using Formula B. Process up to 30 minutes.
1.Distribute Vita Volume Boosting Foam throughout the hair, focusing on the roots,
and apply Infusion Keratin Replenisher through the mid-lengths and ends.
2.Using a 3-inch Ceramic + Ionic Round Brush, blow-dry the hair straight, with slight volume at the root area and body on the ends.
3.Finish with Glowtion Potion Styling Oil to create a radiant finish, and Flex Flow
Flexible Shaping Hairspray to lock in the style.
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