born in soho, sold nationwide - The King of Shaves Company Ltd

Transcription

theknowledge
CHAIRMAN’S STATEMENT
2004 has started with substantial excitement based on the new products KMI
is due to launch. As always, NPD plays a central role in the development of KMI
with a raft of products being released throughout the year, both across the King
of Shaves brand and also for Ted Baker fragrances.
shaving. These projects require a combination of hardware as well as software
know-how and may well only be delivered in
cooperation with one or more of our very
large competitor organisations.
There is a real sense of excitement and optimism for 2004 and also the longer term
future. We look forward to continuing to
deliver solid growth in sales and market position. This growth will also benefit our
customers and other business partners without whom our development in turn would
be much less dynamic. We thank them for
their continued support.
The other important area of development for the Company in
2004 is the USA. As you will see from the article in the King of
Shaves Update section, King of Shaves is now stocked in 17,000
outlets across the USA and is gaining distribution rapidly. We
hope to have further gains in distribution and should achieve
sales which are three times those of 2003.
Looking further ahead, KMI has some important technical projects
centred on new shaving technologies, enabling consumers to
achieve a closer, more comfortable shave, both in wet and dry
HITEN DAYAL | CHAIRMAN | [email protected]
TUPACK’S TOP TUBES
In 1997 we were becoming more and more disillusioned with
many of the UK and European tube suppliers. Our designs were
proving too technically demanding for most and, at that time,
our business was considered too small by many to be worth
dealing with. Enter Tupack. After an initial meeting with their UK
representative (John Debenham), it became apparent that this was
a tube supplier like no other.
Our design requirements (full circumferential printing, split
lacquers and overlapping foils) were treated as a challenge, not
an obstacle. Further to a meeting between Hiten (Chairman of
KMI) and Thomas Reisner (Tupack’s owner), Tupack quickly
realised the King of Shaves brand may be a small fish today, but
had a big future. Since those humble beginnings in 1997, where
we had annual volumes measured in tens of thousands, our
demand from Tupack alone in 2003 was in the millions. Although
over the past years we have seen big improvements across the
board in the tube industry, Tupack still sets the standard in
terms of service, quality and innovation and still accounts for the
lion’s share of our tube business today.
FURTHER INFO | [email protected] | WWW.TUPACK.AT
BILL OEHLMAN DESPATCH
E [email protected] T 01494 770870 F 01494 770871
PHIL WILLIAMS
KMI UK:
ANDY HILL DIRECTOR
NEW FACES AT KMI...
PRESIDENT OF SALES & MARKETING OF KMI USA
We are very pleased to welcome aboard Phil as
President of Sales & Marketing of KMI USA. Phil has
an impressive track record with fifteen years experience
in sales, marketing, brand development, merchandising, public relations and management culminating in five
years as a VP in both brand development and corporate sales with top basketball team NJ Nets. Seeking
a fresh challenge, Phil joined KMI in January with the
demanding brief to develop and grow the King of
Shaves business in the USA to a similar market share
the brand currently has in the UK.
CAMILLE MORGAN
ASSISTANT TO VICE PRESIDENT OF OPERATIONS
A recent graduate of Kent State University with degrees
in Fashion Merchandising and Marketing, Camille
joined KMI USA in January as Assistant to Stephanie
Eddy. Her responsibilities include order fulfilment, warehouse control and organising the day to day
requirements of the New York City office. We look forward to her making a key contribution to helping grow
KMI’s presence in the USA.
MICHELLE TURNER
DESIGN TEAM
After successfully completing a work placement with the
design team, Michelle has now joined KMI, filling the
gap left by Charlie Earl. Originally a graduate from
Nottingham University with a biology degree, she spent
four years in marketing before returning to her first
love, graphics. After successfully completing a two
year HND in Graphic Design, Michelle has now joined
Spencer in the Design Team headed up by Simon.
CHARLIE WONG FINANCIAL CONTROLLER
HITEN DAYAL CHAIRMAN
| F 01494 783088 |
W www.shave.com
| E [email protected]
BORN IN SOHO, SOLD NATIONWIDE
Fish continues to be one of the fastest growing brands in the UK marketplace
and over the last four months its retail sales are up 150%. Consequently Fish
has increased its distribution in Boots to over 600 stores!
JANE GREENAWAY PRODUCTION MANAGER
JANNO WILLIAMS-ROBERTS SALES & MARKETING DIRECTOR
TED BAKER FRAGRANCES
JODIE CARTER OFFICE ADMINISTRATOR
KAREN BROOKS PRODUCTION CONTROLLER (KOS & FISH)
LISA COULSTOCK TED BAKER FRAGRANCES
LOUISE LIMBERT PRODUCTION CONTROLLER (TED BAKER)
MANDY FOSTER COMPANY ACCOUNTANT
Fish epitomises Soho’s vibe – it mixes fantastic hair products with
urban retro packaging to deliver a unique but identifiable style.
The brand’s success can be attributed to a diverse crew of creative and passionate individuals who listen, comment and
question everything about the brand and its products. Every
product is tested in the shop and reflects the needs of specific
Fish styles or Fish customers.
The two new products are launching in Boots at the end of April
alongside two new 2-in-1 shampoo and conditioners Bigfish and
Cleanfish.
RICHARD DARNELL ACCOUNTS RECEIVABLE MANAGER
At a series of one-to-ones with key journalists in early March, the
Fish shop launched its new hair style, Razorfish, and two new funky
hair products. After putting the Fish Mullet on the map and now the
High Street, Paul Burfoot of Fish Hairdressing has evolved the cut
into a more slick, stylish look using a cutthroat razor. The Razorfish is a ‘modish retro look,’ which can be achieved by using two
new innovative hair products – Fishpaste and Jellyfish.
PATRICK NIELSEN NATIONAL ACCOUNT EXECUTIVE
MARTIN PARK PROJECT DIRECTOR
MICHELLE TURNER DESIGN TEAM
NICKY SPRINGLE CUSTOMER CARE
QUENTIN HIGHAM SALES & MARKETING DIRECTOR
KING OF SHAVES & FISH HAIR STYLING
SIMON WATSON HEAD OF DESIGN
SPENCER HARDING DESIGN TEAM
WILL KING FOUNDER AND CEO
YASMIN SADIQ ASSISTANT PRODUCTION CONTROLLER
ZOE BURGESS-BIGGERSTAFF
SALES ORDERS & LOGISTICS CO-ORDINATOR
KMI USA:
CAMILLE MORGAN ASSISTANT TO VICE PRESIDENT
E [email protected] T +1 (212) 590 2412 F +1 (212) 590 2472
Knowledge and Merchandising Inc Ltd
17-19 Chiltern Court, Asheridge Road, Chesham, Bucks HP5 2PX, UK
T 01494 783066
Male skincare is becoming an increasingly important part of
the market and is an area in which King of Shaves has been leading the field since the launch of its initial products in 1996. This
year will see the launch of post shave balms as well as a
redesigned set of male skincare products for King of Shaves.
There will also be innovative additions to the XCD male beautification line, cementing it as the world’s leader in this field. From a
standing start in September 2003, XCD has become the biggest
selling line of male beautification products in the world.
In the Ted Baker line, 2004 will see the first launch of colour cosmetics for women. This is an exciting development for KMI and is
designed to lead to a broader range of colour cosmetics for Ted
Baker over time. In addition, September 2004 will see the launch
of Second Skin, the new Ted Baker fragrance for men.
12
SINCE 1993
PHIL WILLIAMS PRESIDENT OF SALES & MARKETING
STEPHANIE EDDY VICE PRESIDENT OPERATIONS
Quentin comments, “There has been an excellent response from
all the journalists and beauty editors and I am sure that Razorfish
will begin to filter into the public consciousness over the next six
months. To help fully achieve this look we have created two
bespoke products, Jellyfish and Fishpaste. However, both of
these can be used to create a wide variety of styles and I am very
positive that we have another two winners on our, er… heads!
Jellyfish Firm Hold Styling Gel
Bigfish Hair Thickening 2 in 1 Shampoo
Cleanfish Anti-dandruff 2 in 1 Shampoo
Fishpaste Hair Putty
THE NEW PRODUCTS IN DETAIL
Jellyfish is the ultimate hold styling gel for choppy, spiky, punky
or just funky hair. It stands firm and does not run.
Fishpaste, the ultimate styler for a cool look with a matt finish that
is perfect for choppy or messy styles.
Bigfish is the ultimate styling shampoo and conditioner, which has
been created to leave men’s hair thicker, healthier and shiny whatever the length or style.
Cleanfish is the ultimate dandruff buster. Its unique medicate
formulation has been created to cleanse the scalp of dandruff and
flaky scalp, leaving hair clean, conditioned and healthy.
FURTHER INFO | [email protected] | WWW.SHAVE.COM | WWW.FISHWEB.CO.UK
PRINTED ON RECYCLED STOCK. © KMI 1999-2004. ® AND TM DENOTE TRADEMARKS. KMI REF: K0804. E&OE
theknowledge
12
SINCE 1993
NEW FACES AT KMI...
KMI UK:
ANDY HILL DIRECTOR
PHIL WILLIAMS
MICHELLE TURNER
DESIGN TEAM
KMI USA:
T 01494 783066
| F 01494 783088 |
W www.shave.com
CAMILLE MORGAN
Cleanfish.
theknowledge
12
SINCE 1993
NEW FACES AT KMI...
KMI UK:
ANDY HILL DIRECTOR
PHIL WILLIAMS
MICHELLE TURNER
DESIGN TEAM
KMI USA:
T 01494 783066
| F 01494 783088 |
W www.shave.com
CAMILLE MORGAN
Cleanfish.
KING OF SHAVES UPDATE TED BAKER FRAGRANCE NEWS
King of Shaves has had another excellent six months and has seen significant
growth in all its major retail partners. Over the last three months all retail sales
are showing double digit growth. In particular Sainsbury’s and Boots are +50%
and Tesco is +15%...
12
The shaving software and skincare markets continue to polarise
between the dominant players – King of Shaves, Gillette and
Nivea, and the smaller brands like Simple, Wilkinson’s, Original
Source and Noxzema who now report less than 6% value share
between them. King of Shaves has also further increased its retail
and wholesale presence with listings being secured in all Somerfield stores, Bookers and Bestway.
Over the next six months King of Shaves can expect to see further
improvements in its regime merchandising, shelf positioning and
SKU listings. We will also be able to reveal some exciting news
regarding advertising in the next issue of The Knowledge.
King of Shaves
10
MARKET SHARE (%)
Within the shaving market, King of Shaves continues to hold the
number two position, with a 10.9% MAT share of the male market (52 w/e 27 Dec 03) and in the four weeks ending Dec 03, King
of Shaves achieved its highest ever value share of 11.7%.
Nivea for Men
8
6
The new fragrance, Global, launched in December last year exclusively in
Harvey Nichols, Knightsbridge and selected Ted Baker Stores in the UK and USA...
The launch was supported with an in-store point of sale campaign, dedicated sales consultants and a full page ad in the
Harvey Nichols magazine. The Global fragrance (see issue 11
for full details) has enjoyed much success with sales achieved
above forecast, elevating Ted’s position within the fine
fragrance market.
We will be extending Global’s distribution in 2004 starting in April
with the new Bloomingdale’s Store in SoHo, New York and then
rolling out to selected department stores in the Autumn.
Colgate Palmolive
4
Wilkinson Sword
2
Proctor and
Gamble
0
1999
2000
2001
2002
2003
SOURCE: IRI DATA. KING OF SHAVES AND MAJOR UK COMPETITORS’ SALES 1ST JAN 1999 TO 27TH DEC 2003.
Easter will see the launch of the new Skinwear and Woman Value
Sets. With RRPs of £19.95 each, both offer outstanding value to
the consumer and give great awareness to the Ted Baker no ordinary designer fragrance brand within a very competitive market.
NOTE: GILLETTE IS OMITTED FROM THIS GRAPH, THEIR MARKET SHARE HAVE DECLINED BY 4.5% TO 54% OVER THIS PERIOD.
Although King of Shaves shaving software delivers the world’s best
shave, essential for great skin care, the skin’s condition can be further enhanced with quality pre shave and post shave products.
Using the new King of Shaves Skincare for Men helps cleanse and
prepare the face before shaving, and then keeps the skin supple,
refreshed and moisturised.
XCD sales within Boots continue to perform above expectation. As
a result of its strong rate of sale, XCD’s distribution in Boots will
double to 400 stores during April / May. The range will become
available in all city and travel centres where there is a greater
propensity for men to trial XCD.
The range has been repacked to clearly differentiate the pre shave
and post shave products and is now merchandised in premium cartons. The new cartons have led to an improvement in shelf
presence and consumer education.
NEW SKINCARE FOR MEN RANGE
On April 6th the relaunch of King of Shaves Skincare for Men
was presented to key grooming editors and beauty journalists at
The Century Club, Shaftsbury Avenue, London. Will King presented the science and technology behind the new efficacious
ingredients featured in the reformulated skincare range.
In addition to reformulating the existing skincare range, King of
Shaves has launched its first post shaving soothing balm, KBLM. Designed to soothe, cool and rehydrate the skin, this is a
non-greasy soothing balm that gives you active skin recovery
from razor burn. It is lightly fragranced, alcohol free, rapidly
absorbed and leaves skin matte, moisturised and supple.
This year will see the introduction of a new male
fragrance, Second Skin,
from Ted Baker in September. Designs, fragrance and
overall concept will be
unveiled during the early
part of summer.
Skinwear Value Set:
Eau de Toilette 60ml,
Body Wash 100ml
and Moisturiser 50ml.
Woman Value Set:
Eau de Toilette 25ml,
Shower Gel 100ml
and Body Lotion 100ml.
NEW PR TEAM FOR TED BAKER FRAGRANCES
We have pleasure in announcing that from April of this year, The
Communications Store will be handling Ted Baker fragrance public relations, in addition to King of Shaves PR which they already
handle. We very much look forward to working with them and wish
to thank Kilpatrick PR for their tremendous support over the last
six years.
JANNO WILLIAMS-ROBERTS | SALES & MARKETING DIRECTOR | [email protected]
K-1ST Pre Shave Facial Primer
K-XF Pre Shave Facial Scrub
K-BLM Post Shave Soothing Balm
K-GL Post Shave Recovery Gel
ASC2 Post Shave Face Balm
K-24| 8 Daily Use SPF8 Moisturiser
FOR FURTHER INFORMATION ON THE RANGE OF KING OF SHAVES SHAVING AND SKINCARE PRODUCTS | [email protected] | WWW.SHAVE.COM
AWARDS GALORE
On December 5th 2003 at The Collection,
Brompton Road, London, KMI attended
the 2004 FHM magazine Grooming
Awards. After a period of heightened
anticipation KMI won the three prestigious awards (shown below).
Quentin commented “These awards recognised the hard work of not only everyone at
KMI but also of all our partners, whether in
PR or manufacturing. Everyone is to be
congratulated!”
IRISH EXPORT NEWS
In conjunction with Colet, our King of Shaves distribution partners in Ireland, Will King hosted a series of one-to-one meetings
in February with key Irish journalists, explaining the background
to The World’s Best Shave and KMI’s history. The successful three
day press trip culminated with a number of TV interviews and a
magazine photo shoot. Ireland represents a significant opportunity for King of Shaves and there are aggressive plans to grow
King of Shaves business in 2004, to reflect its UK market share.
CATEGORY: BEST HAIRCARE
Sportfish Hair & Body Wash
Highly Commended
CATEGORY: BEST WET SHAVE GEL
King of Shaves Formula AlphaGel
ASC2 Shaving Gel
Highly Commended
IN THE USA
DOING THE SHOWBIZ
XCD LAUNCH PARTY: 40/40 CLUB, NEW YORK CITY
The XCD launch at the uber-cool 40/40 Club turned into a fantastic
party that exceeded all expectations! With over 30 paparazzi
snapping away outside, Jason and Joumana Kidd walked the
red carpet, signing autographs and talking about how they came
to be involved with King of Shaves.
Later they were joined by stars such as Tiki Barber (New York
Giants) and Jason Lewis (Sex and the City) and to round the
evening off, Jay-Z and Beyoncé Knowles breezed in celebrating
their Grammy nominations. Jason Kidd also presented the 40/40
Club with a signed Nets jersey on behalf of King of Shaves.
XCD – the new ‘look great’ range for men is exceeding all consumer and sales expectations, with many men asking “Why has
it taken so long for a range to be developed that helps me look my
best all the time, not just OK?” Look out for more XCD launches
later this year…
CATEGORY:
BEST HAIRSTYLING
Fishfingers Moulding Wax
Commended
KING OF SHAVES: DEMONSTRATING GREAT GROWTH
In April 2003, King of Shaves was sold in just over 1,000 stores. Will
King then spent over three months criss-crossing the USA, and by
the time you read this issue of The Knowledge in April 2004, King
of Shaves will be in over 17,000 US stores including Albertsons,
CVS/pharmacy, Eckerd, Target, Wal-Mart and Walgreens. Not
bad growth by anyone’s standards. As Gillette and Schick continue
to innovate in shaving ‘hardware’ through the introduction of
Quattro and M3 Power, King of Shaves continues to provide multiaward winning ‘software’ which delivers The World’s Best Shave!
From mid-March, eleven King of Shaves and XCD products can be
found on the top shelf in all 4,100 CVS/pharmacy stores nationwide.
Coupled with Phil Williams, (see New Faces on the back page) driving awareness, we are expecting strong growth from King of
Shaves and XCD in the USA throughout 2004.
FURTHER INFORMATION | [email protected] | WWW.SHAVE.COM/USA | WWW.XCDSKN.COM
integration, a web-based front end for remote access to reports and
secure access for both customers and suppliers so we can integrate with their systems and share information efficiently. KMI
has invested heavily in time and money to ensure we can have
accurate information in real time, supporting us in all business decisions thus helping us secure our future growth with you. KMI has
systemised ourselves to match the stringent requirements of the
world’s top retailers and to manage internal processes efficiently.
This process will continue with Jane’s emphasis now being
placed on our suppliers to ensure they can participate in all the
advantages that our new systems are capable of bringing.
HELPING HAND
KMI SPONSORSHIP 2004
YOUNG BLADES LAUNCHED
Colin Jackson, 110m hurdles World Record holder, launched the
new King of Shaves sponsorship initiative, Young Blades, in February 2004. This ‘grass roots’ initiative endeavours to support
sporty youngsters in the Bucks. and Herts. regions who show
extreme enthusiasm and talent for their particular sport.
Paul Dazeley, one of the UK’s
brightest fencing talents, was
signed up as the first Young Blade
and was presented with a cheque
for £1000 by Colin and Will King.
Will commented “Through the
Young Blades initiative, we can
offer much needed financial support at a grass roots level and help
keep the UK a top sporting nation. We are delighted to be a supporter of Paul and look forward to a long and successful association
with him and other Young Blades.”
Over the next few months up to a further nine Young Blades will be
announced, with a team press launch anticipated in early summer.
KING OF SHAVES IS ON TRACK
King of Shaves is delighted to sponsor Sean Peters and his
MGTF King of Shaves car in the MGCC Mayflower Championships. Sean, 22, has been successfully racing since 1995 and
was champion in 2001 and 2002. The championship starts in
April at Silverstone and concludes at the end of September at
Brands Hatch.
RALLYING TOGETHER
King of Shaves are also sponsoring James Potter and his King
of Shaves Ford Escort MK2 in the Kumho Clubmans Rally Championship. James is aiming to go one better than last year and win
this year’s championship which runs from February to October
of this year.
OLYMPIC TORNADO
King of Shaves and XCD are extremely proud to be key sponsors
of Leigh McMillan and Mark Bulkeley in their quest to win the
Olympic Gold Medal in the Tornado sailing class. Leigh and
Mark were silver medallists at the 2003 World Championships in
Cadiz and are going for gold this year in Athens.
FURTHER INFORMATION | WWW.SHAVE.COM/YOUNGBLADES | WWW.SHAVE.COM/MOTORSPORT | WWW.SHAVE.COM/WAVES | WWW.GBRTORNADOGOLD.COM
FURTHER INFORMATION | [email protected]
INSIDE KMI
ALL SYSTEMS GO…
NEW PRODUCTION CONTROL COMPUTER SYSTEM
In January 1998, when Jane Greenaway first joined the company,
KMI was able to function successfully using only Excel, Word and
Quickbooks to handle all of its forecasting, purchasing, and
financial requirements. At that time there were only 14 King of
Shaves products, around 20 customers and only 30 suppliers!
As the business grew to a 150 SKU product portfolio with over 250
customers and 300 suppliers to coordinate with, KMI required a
production control solution that was not only robust enough to
handle all of this, but also had the flexibility and capability to
adapt to the demands of future growth.
After much investigation during 2002 KMI selected a new system
from Pumasoft which went live in July 2003. The new software
manages over 2,500 stock products and components through
its advanced forecast configurator and MRP system. It generates stable schedules and provides usable data for suppliers,
gives detailed sales analysis to share with customers and generates all financial reports instantaneously in formats which suit our
needs. Now Jane is concentrating on Phase II, looking at EDI
KMI NEWS DIRECT TO YOUR DESKTOP
It can be tricky keeping up with what is going on here at KMI. We
recognise that information and knowledge is key and in this fast
moving company even our own staff have occasionally found
themselves ‘in the dark’ on the status of SKU launches, the
latest product innovations and so forth.
To counter this in mid-May we are launching a new ‘partner info
mation area’ available at our website www.shave.com/partner.
Once you have registered (a two minute process) you will have
access to the latest news direct from Will, Hiten, Andy, the brand
managers and other key personnel at KMI. And the best bit is that
you will not have to remember to check back and look at the pages
as we will send registered users an email reminder whenever
there is new information posted up on the site.
The ‘partner’ area is another example of KMI using the shave.com
site to help improve communications with our partners and suppliers. There is already a comprehensive online image library at
www.shave.com/media which allows publications to instantly
download high resolution pictures of the entire King of Shaves
range. We plan to expand these ‘B2B’ areas to include subjects
such as staff training tips and ingredient benefit descriptions.
FURTHER INFORMATION | [email protected] | WWW.SHAVE.COM/PARTNER
theknowledge
12
SINCE 1993
NEW FACES AT KMI...
KMI UK:
ANDY HILL DIRECTOR
PHIL WILLIAMS
MICHELLE TURNER
DESIGN TEAM
KMI USA:
T 01494 783066
| F 01494 783088 |
W www.shave.com
CAMILLE MORGAN
Cleanfish.

born in soho, sold nationwide - The King of Shaves Company Ltd

Transcription

Similar documents

RQ1160/17 Philips Electric shaver with GyroFlex

Date Night Tips from The Boardroom

Dad`s duds - Retna Wooller

HQ9/41 Philips Shaving heads

down there - Eleven.se

grooMing card inStructionS

May 2, 2013 - Canterbury Christian School

2016 wholesale catalog