presentatie vormgeving

GRAFISCH ONTWERP
grafisch ontwerp
Een grafisch ontwerper vertaalt
onsamenhangende of complexe
informatie naar een
eenduidig visueel verhaal.
grafische bouwstenen
typografie
kleur
beeld: fotografie, illustratie, film, etc
medium
typografie
“...is de kunst van het vormgeven,
zetten en drukken van tekst,
zowel voor functionele als esthetische doeleinden
TYPOGRAFIE DE REGELS
schreef
SCHREEF LETTER
(SERIF)
SCHREEFLOZE
LETTER
(SANS SERIF)
TYPOGRAFIE DE REGELS
Times
veel gebruikte schreef letter
TYPOGRAFIE DE REGELS
Helvetica
meest gebruikte schreefloze letter
TYPOGRAFIE DE REGELS
SCRIPT
LETTER
FANTASIE
LETTER
TYPOGRAFIE DE REGELS
TYPOGRAFIE
FANTASIELETTERS
TYPOGRAFIE DE REGELS
• klassieke uitstraling
• dik-dun verschil
• lange teksten
• romandruk
• chique uitstraling
• krullerig/kitcherig
• kopteksten
• glossy
SCRIPT
LETTER
SCHREEF LETTER
• moderne uitstraling
• strak
• korte teksten
• webteksten
SCHREEFLOZE
LETTER
• speelse uitstraling
• korte teksten
• koppen
FANTASIE
LETTER
TYPOGRAFIE DE REGELS
ONDERKAST
(KLEINE LETTERS)
BOVENKAST
(KAPITALEN)
TYPOGRAFIE DE REGELS
TYPOGRAFIE DE REGELS
CORPSHOOGTE
INTERLINIE
hallo zeg!
hallo zeg!
REGELAFSTAND
TYPOGRAFIE DE REGELS
INTERLINIE DRUKWERK
INTERLINIE WEBTEKSTEN
Lorem Ipsum is simply dummy text of
the printing and typesetting industry.
Lorem Ipsum has been the industry's
standard dummy text ever since the
1500s, when an unknown printer took a
galley of type and scrambled it to make
a type specimen book. It has survived
not only five centuries, but also the leap
into electronic typesetting, remaining
essentially unchanged. It was popularised in the 1960s with the release of
Letraset sheets containing Lorem
Ipsum passages, and more recently
with desktop publishing software like
Aldus PageMaker including versions of
Lorem Ipsum.
Lorem Ipsum is simply dummy text of
the printing and typesetting industry.
Lorem Ipsum has been the industry's
standard dummy text ever since the
1500s, when an unknown printer took a
galley of type and scrambled it to make
a type specimen book. It has survived
not only five centuries, but also the leap
into electronic typesetting, remaining
essentially unchanged. It was popularised in the 1960s with the release of
Letraset sheets containing Lorem
Ipsum passages, and more recently
with desktop publishing software like
Aldus PageMaker including versions of
Lorem Ipsum.
TYPOGRAFIE DE REGELS
LINKSLIJNEND
Lorem Ipsum is simply
dummy text of the printing
and typesetting industry.
Lorem Ipsum has been the
industry's standard dummy
text ever since the 1500s,
when an unknown printer
took a galley of type and
scrambled it to make a type
specimen book. It has survived not only five centuries,
but also the leap into electronic typesetting, remaining
essentially unchanged. It
was popularised in the
1960s with the release of
Letraset sheets containing
Lorem Ipsum passages, and
more recently with desktop
publishing software like
Aldus PageMaker including
versions of Lorem Ipsum.
GECENTREERD
Lorem Ipsum is simply
dummy text of the printing
and typesetting industry.
Lorem Ipsum has been the
industry's standard dummy
text ever since the 1500s,
when an unknown printer
took a galley of type and
scrambled it to make a type
specimen book. It has survived not only five centuries,
but also the leap into electronic typesetting, remaining
essentially unchanged. It
was popularised in the
1960s with the release of
Letraset sheets containing
Lorem Ipsum passages, and
more recently with desktop
publishing software like
Aldus PageMaker including
versions of Lorem Ipsum.
UITGEVULD
Lorem Ipsum is simply
dummy text of the printing
and typesetting industry.
Lorem Ipsum has been the
industry's standard dummy
text ever since the 1500s,
when an unknown printer
took a galley of type and
scrambled it to make a type
specimen book. It has survived not only five centuries,
but also the leap into electronic typesetting, remaining
essentially unchanged. It
was popularised in the 1960s
with the release of Letraset
sheets containing Lorem
Ipsum passages, and more
recently with desktop publishing software like Aldus
PageMaker including versions of Lorem Ipsum.
RECHTLIJNEND
Lorem Ipsum is simply
dummy text of the printing
and typesetting industry.
Lorem Ipsum has been the
industry's standard dummy
text ever since the 1500s,
when an unknown printer
took a galley of type and
scrambled it to make a type
specimen book. It has survived not only five centuries,
but also the leap into electronic typesetting, remaining
essentially unchanged. It
was popularised in the
1960s with the release of
Letraset sheets containing
Lorem Ipsum passages, and
more recently with desktop
publishing software like
Aldus PageMaker including
versions of Lorem Ipsum.
TYPOGRAFIE BEELDSCHERM TYPOGRAFIE
regels voor beeldscherm
•
•
•
•
groter corps dan drukwerk / print
grotere interlinie
schreefloze tekst voor lange teksten
gebruik web-veilige lettertypes
TYPOGRAFIE DE REGELS
WAAR VIND IK FONTS?
de makkelijkste (en gratis) manier is
lettertypes downloaden van Google fonts:
www.google.com/fonts
kleur
TYPOGRAFIE KLEUR PROFIELEN
RGB
voor beeldscherm
16 miljoen kleuren
CMYK
voor drukwerk
TYPOGRAFIE KLEUREN VOOR WEB
veilige webkleuren
‘slechts’ 216 kleuren
TYPOGRAFIE KLEUREN COMBINATIES
TYPOGRAFIE KLEUREN COMBINATIES
TYPOGRAFIE KLEUREN COMBINATIES
Hè… de tekst danst!
TYPOGRAFIE KLEUREN COMBINATIES
complementaire kleuren
TYPOGRAFIE KLEUR EN EMOTIE
kracht
dood
hoop
eenvoud
neutraal
radicaal
gevaar
passie
blij
zon
jong
rust
koud
vertrouwen
autoriteit
volwassen
groei
vers
natuur
warm
zomer
retro
NL
luxe
elegant
creatief
TYPOGRAFIE KLEUR EN EMOTIE