presentatie vormgeving
Transcription
presentatie vormgeving
GRAFISCH ONTWERP grafisch ontwerp Een grafisch ontwerper vertaalt onsamenhangende of complexe informatie naar een eenduidig visueel verhaal. grafische bouwstenen typografie kleur beeld: fotografie, illustratie, film, etc medium typografie “...is de kunst van het vormgeven, zetten en drukken van tekst, zowel voor functionele als esthetische doeleinden TYPOGRAFIE DE REGELS schreef SCHREEF LETTER (SERIF) SCHREEFLOZE LETTER (SANS SERIF) TYPOGRAFIE DE REGELS Times veel gebruikte schreef letter TYPOGRAFIE DE REGELS Helvetica meest gebruikte schreefloze letter TYPOGRAFIE DE REGELS SCRIPT LETTER FANTASIE LETTER TYPOGRAFIE DE REGELS TYPOGRAFIE FANTASIELETTERS TYPOGRAFIE DE REGELS • klassieke uitstraling • dik-dun verschil • lange teksten • romandruk • chique uitstraling • krullerig/kitcherig • kopteksten • glossy SCRIPT LETTER SCHREEF LETTER • moderne uitstraling • strak • korte teksten • webteksten SCHREEFLOZE LETTER • speelse uitstraling • korte teksten • koppen FANTASIE LETTER TYPOGRAFIE DE REGELS ONDERKAST (KLEINE LETTERS) BOVENKAST (KAPITALEN) TYPOGRAFIE DE REGELS TYPOGRAFIE DE REGELS CORPSHOOGTE INTERLINIE hallo zeg! hallo zeg! REGELAFSTAND TYPOGRAFIE DE REGELS INTERLINIE DRUKWERK INTERLINIE WEBTEKSTEN Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum. Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum. TYPOGRAFIE DE REGELS LINKSLIJNEND Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum. GECENTREERD Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum. UITGEVULD Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum. RECHTLIJNEND Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum. TYPOGRAFIE BEELDSCHERM TYPOGRAFIE regels voor beeldscherm • • • • groter corps dan drukwerk / print grotere interlinie schreefloze tekst voor lange teksten gebruik web-veilige lettertypes TYPOGRAFIE DE REGELS WAAR VIND IK FONTS? de makkelijkste (en gratis) manier is lettertypes downloaden van Google fonts: www.google.com/fonts kleur TYPOGRAFIE KLEUR PROFIELEN RGB voor beeldscherm 16 miljoen kleuren CMYK voor drukwerk TYPOGRAFIE KLEUREN VOOR WEB veilige webkleuren ‘slechts’ 216 kleuren TYPOGRAFIE KLEUREN COMBINATIES TYPOGRAFIE KLEUREN COMBINATIES TYPOGRAFIE KLEUREN COMBINATIES Hè… de tekst danst! TYPOGRAFIE KLEUREN COMBINATIES complementaire kleuren TYPOGRAFIE KLEUR EN EMOTIE kracht dood hoop eenvoud neutraal radicaal gevaar passie blij zon jong rust koud vertrouwen autoriteit volwassen groei vers natuur warm zomer retro NL luxe elegant creatief TYPOGRAFIE KLEUR EN EMOTIE