Untitled - Park Plaza
Transcription
Untitled - Park Plaza
“Best quality, elegance, innovation, and guest hospitality of the highest standards are always at the forefront of our hotels. Quality is the result of passion and experience and it is exactly what Italian design represents. This is why we chose Italian companies for our furniture and we would like to continue to invest in this sector for our next project developments”. Mr Eli Papouchado, Red Sea Group Founder 2 PARK PLAZA WESTMINSTER BRIDGE LONDON AND DYADE PRESENT THE “COLOUR YOUR LIFE” EXHIBITION AT I.D.E.A. ITALIAN DESIGN EXHIBITION AREA 2012. This autumn, Park Plaza Westminster Bridge London showcases the work of Italy’s top design companies as part of the Colour Your Life exhibition at I.D.E.A. 2012 – Italian Design Exhibition Area. From 20 September to 20 October 2012, public areas throughout the Hotel host products and contemporary furnishings which unite both Fashion and Design through the theme of Colour from a variety of Italian fashion and design companies, including Versace Home, Fabrica for Benetton, DeVecchi for Vhernier, Moroso with Diesel, Cappellini, Giugiaro Design, Busatti, Alessi, Colle Vilca, Bonaldo, D-Editors, Martinelli Luce, Magis and Missoni Home. Open to the public from 21 September, guests are able to peruse and purchase the products on display directly at the Hotel, located on the vibrant South Bank opposite Big Ben and the Houses of Parliament. An exclusive preview of the Exhibition is also supported by Ferrarelle and Le Terre del Gattopardo, which offer the exclusive Platinum Edition mineral water and a fine selection of Sicilian wines respectively. The Colour Your Life exhibition is supported by the ICE – Italian Trade Promotion Agency – a government organisation which promotes the internationalisation of Italian companies, in line with the strategies of the Ministry for Economic Development. ICE helps to develop, facilitate and encourage Italian economic and trade relations with foreign countries, while also promoting Italian goods and services to a global audience. For more information please visit www.parkplaza.com/idea We wish you a pleasant and colourful tour through the exhibition. Catherine Camille Paweloszek (CEO Dyade Ltd) – Curator of I.D.E.A. PARK PLAZA Returning to Park Plaza Westminster Bridge for its third year, the free Exhibition is sponsored by Estée Lauder, previewing the Autumn/ Winter Makeup Collection 2012 Vivid Shine and illycaffè, which is exhibiting the illy Art Collection, a unique collection of teacups created by artist Daniel Buren, with a colourful and interactive installation against a backdrop of breathtaking views across the Houses of Parliament. 4 5 RED SEA GROUP Red Sea Group is an investment company operating primarily through holdings and development projects. Its focus is the hotel and residential real estate markets, as well as complementary activities in other upmarket sectors. Red Sea Group has an enviable record for entrepreneurism in its chosen market. It has a rare eye for opportunity, covering the entire profit-generation cycle, from development and financing to construction, management and a lucrative exit. www.redseagroup.com 9 PARK PLAZA HOTELS & RESORTS ART’OTEL Individual design, city centre locations and excellent meeting facilities are key features of the Park Plaza Hotels & Resorts brand, making it ideal for both the corporate and leisure guest. All Park Plaza Hotels have modern function space which is flexible for conference, exhibition and private event use. Event facilities are perfectly complemented by stylish guestrooms, award-winning restaurants and bars and a reliable service that is flawlessly delivered. www.parkplaza.com art’otel is a contemporary collection of hotels that fuse exceptional architectural style with art-inspired interiors, located in cosmopolitan centres across Europe. At the brand’s core is the art itself. Each hotel displays a collection of original works designed or acquired specifically for each art’otel, rendering each a unique art gallery in their own right. art’otel has created a niche for itself in the hotel world, differentiating it from traditional hotels. www.artotels.com 10 11 GEAR CONSTRUCTION CYRUS YACHTS Gear was initially formed by the Red Sea Group to fulfil their hotel expansion programme into Europe. Gear Head Offices are based and managed in Cyprus with GC Project Management Ltd acting as their project management company in London. Specialising in innovative, cost effective solutions, Gear manages the entire life cycle of the project, from the design to completion. This includes the installation of all fixtures, fittings, equipment and furniture. Extensive design and construction knowledge ensure Gear has established an enviable record for successfully delivering the most complex projects whilst maintaining excellent quality and safety records. Gear benefits from extensive experience in hotel and residential markets, both new build and refurbishment projects comprising specialist teams in all areas of the project life cycle. Gear attracts and recruits staff highly motivated to deliver technically challenging, cost effective and often bespoke solutions. Cyrus Yachts bring together the finely honed skills of traditional yacht building with modern technology and management. Cyrus Yachts, with the on-side supervision and management of Vitters shipyard, is building the new generation of luxury, semi-customized vessels, offering the most magnificent yachts in their class. A combination of sophistication and craftsmanship is creating the interiors and finish that select clients value in terms of appearance, comfort and exclusivity. www.cyrusyachts.com 12 13 ILLYcaffè ESPRESSAMENTE ILLY Coffee is closely linked to culture and the art world: in fact, as we all remember, it was the official drink of the Enlightenment and some of the most important artistic and cultural movements were born in the first coffee bars. This is why coffee is the perfect companion to culture, and illycaffè for over 20 years has been choosing art, literature, and creativity as a whole to express its own values and its philosophy. The company has decided to commit to the expansion and support of contemporary art by sponsoring major international exhibitions and working alongside both well known artists as well as promising ones. In 1997, 2003, 2005, 2007, 2009 and 2011 illy was partner of the Biennale di Arti Visive in Venice; since 2011 it has been partner of the Festival dell’arte Contemporanea in Faenza. It has also been present at the most important and influential international art fairs and exhibitions, such as Armory Show (New York), Frieze (London), Arco (Madrid), Artissima (Turin), Art Brussels (Brussels), Art Rotterdam (Rotterdam), and Art Forum (Berlin). www.illy.com Since 1933 illy has brought pleasure to lovers of fine quality with the best coffee nature can offer. This commitment and the constant quest for perfection come together in espressamente illy, welcoming the whole world to the authentic Italian café experience. espressamente illy aims to serve the world’s best coffee and to be the world-premium coffee chain, where the true Italian espresso experience meets with a fine and design-oriented ambience, reinventing the traditional cafés and generating a distinctive feeling, yet warm and cozy. illycaffè’s retail coffee chain completely embodies the spirit and mission of its mother company: the passion for excellence, a deep family spirit, a full commitment to quality and the international dimension. espressamente illy’s offer is meant to accompany the customer’s needs throughout the whole day, with a precious touch of Italian style: a set of coffee recipes ranging from the great Italian classics to the most innovative selections, together with a wide selection of fresh, light, high quality food recipes, inspired from the best Italian café tradition. espressamente illy’s network includes more than 230 stores in 34 countries, mainly located in Europe, Asia and North America. In London we are also present in Westfield White City shopping mall and London City Airport. You can follow espressamente illy on facebook (www.facebook.com/espressamenteilly), or you can find the nearest espressamente illy around you with the ‘illy locator’ app for iphone and Android. www.illy.com 14 15 Estée Lauder FERRARELLE Estée Lauder is the brand of Estée Lauder Companies, outstanding leader in the worldwide market for the manufacturing and marketing of skincare and makeup formulas, of fragrances and hair treatment products, which Mrs. Estée Lauder created in 1946. The Estée Lauder Companies products are sold in over 130 countries and territories under famous brands including Estée Lauder, Aramis, Clinique, Origins, MAC, La Mer, Bobbi Brown, Tommy Hilfiger, Donna Karan, Aveda, Jo Malone, Bumble and Bumble, Darphin, Michael Kors, Beauty Bank. The initial choice for high products has placed Estée Lauder at the top of prestige perfumery. The considerable investment in research has meant the development of products that are considered as cornerstones in the cosmetic history such as Re-Nutriv Creme and Advanced Night Repair by Estée Lauder; Dramatically Different Moisturizing Lotion by Clinique, while makeup has progressively become a fashion accessory and trend statement. Likewise the history of fragrances cannot ignore such incredible successes as Estée Lauder Pleasures and Aromatics Elixir by Clinique. The evolution of Aramis that started out as a division for men’s products has today become a whole constellation of products that includes designer brands (Tommy Hilfiger, Donna Karan and Michael Kors) and Lab Series, which specializes in men’s skincare products. “Bringing the best to everyone we touch” is the motto that sums up the vision of the Lauder world. Estée Lauder always sets goals that are oriented to offering an increasingly better service to the consumers, offering them technological innovation, fashion trends, quality products and services. www.esteelauder.it Ferrarelle SpA is an Italian company employed in the bottling and distribution of mineral waters both nationwide and abroad. Currently the fourth largest producer of the market with an 8% market share, the company goes back to an Italian deal in January 2005, when LGR Holding SpA acquired Italaquae from Danone Group and changed its name to Ferrarelle SpA, a choice that identifies the entire group with its homonymous historical brand, representing Italian excellence, quality and tradition since 1893. Ferrarelle SpA became the owner of the brands Ferrarelle, Santagata, Natìa, Boario and the exclusive Italian distributor of Evian. In January 2012 the company also acquired Vitasnella, after having been the Italian licensee of the brand for the six previous years. Today Ferrarelle SpA has 370 employees and three headquarters: Milan, where Marketing and Sales are located, Riardo (Caserta, Campania), Operations, and the natural area where the sources of Ferrarelle, Santagata and Natìa flow, Darfo Boario Terme (Brescia, Lombardia), the source of Boario and Vitas. In 2011 the company sold about 900 million litres of mineral water. Along with still water Natìa, Ferrarelle is exported to more than 40 countries, particularly to the USA and UK. The two waters are positioned in the away-from-home market focusing on delicatessens, top hotels and restaurants. www.ferrarelle.it 16 17 LE TERRE DEL GATTOPARDO Le Terre del Gattopardo, whose name is drawn from the famous Giuseppe Tomasi di Lampedusa’s work, is an inspiration for the businessmen who decided to bring to the world the Sicilian lands’ perfumes, flavours and cultural richness. Among the green and sunny Trapani, Palermo and Agrigento hills, you find Le Terre del Gattopardo’s olive groves and vineyards, exposed to the sun at the best times of the day. The local hydrogeology and climatic conditions make the area ideal for growing grapes and olives, and plants with remarkable flavours and aromas. The Terre del Gattopardo vineyards are in the western part of Sicily, in hilly areas that are ideal for making excellent wines. In recent years Sicily has made a name in the international wine-making market, thanks to the masterly promotion of native grapes like Grillo, Inzolia and Nero d’Avola, as well as the impressive results achieved with such international varieties as Syrah, Cabernet Sauvignon, Chardonnay and Merlot. The extra-virgin olive is one of the most important elements in the Mediterranean Diet because it contains relevant sensory and nutritional qualities; scientific researchers also confirm its role in the care and prevention of different diseases. Faithfull to the goodness produced by this fruit, the Paceco and Trapani area where they are grown is particularly suitable for the Nocellara, Biancolilla and Cerasuola growing system, Le Terre del Gattopardo make Giarì DOP Valli Trapanesi Extra Virgin Olive Oil, with a certification only assigned to valuable quality oils. The claw mark symbol portrays the world and values of Le Terre del Gattopardo, and is a distinctive feature that will never be forgotten by those who sample these products. www.leterredelgattopardo.com 18 DIGITAL-SPACE AIMITIS DESIGN Digital-Space is a multi-disciplinary design studio specialising in interior design, architecture, industrial design, virtual design, 3D and multimedia. The studio is based in Tel-Aviv and is involved in various projects worldwide including hotels, yachts, residential, furniture, product design and multimedia productions. One of the team’s recent projects was the interior design of Park Plaza Westminster Bridge hotel in London. The studio was founded 12 years ago by its owner and principal designer Eyal Shoan. Eyal has been practicing architecture and interior design for the past 20 years, expanding his horizons to other branches of design, art and multimedia. Aimitis Design is the design studio founded and managed by the art director Valentina Frate, who has more than twenty years of experience in the creative industry, many of them spent working in advertising agencies. Her creative thinking continuously evolves towards new horizons, in both online and printed communication. Valentina always strives to improve style, quality and attention to detail, placing side by side the emotional side of visual communication with the more angular face of technology. She has undertaken a wide range of projects for clients in various sectors where each new project, every new sector, is a creative and intellectual challenge. It is a way of getting to know the world. www.aimitis.com Info Digital-Space Tel: +972-3-5225264 Fax: +972-1533-5225264 E-mail: ds@digital-space.co.il H&S – PAOLO VALLINO A professional freelancer since 1997, Paolo specializes in manual coding of HTML, CSS and Javascript languages. He has always placed great attention to fundamental concepts such as optimization, W3C validation and maximum results about page speed, ensuring a good basic SEO indexing and a high percentage of visualisation on the major platforms in use. With a portfolio of over 180 projects, he collaborates with other professionals and companies specializing in design and development for a wide range of internet websites. www.vallino.com 20 21 Italian Trade Commission Trade Promotion Section of the Italian Embassy DYADE The Italian Trade Promotion Agency-ICE is the Government agency that supports the globalization of Italian firms, in line with the strategies of the Ministry of Economic Development. ICE helps to develop, facilitate and promote Italian economic and trade relations with foreign countries, focusing on the needs of SMEs, their associations and partnerships. ICE assists Italian firms in the internationalization process and promotes the marketing of Italian goods and services worldwide, investments, as well as the image of ‘Made in Italy’ products around the world. Founded by Catherine Camille Paweloszek (Lawyer), Dyade is a strategic and consulting company operating in the Design and Art spheres. ICE provides information, support and consultancy to Italian companies on foreign markets, promoting and fostering export and cooperation in all areas – industry, agricultural and agri-food, services, etc. – with the aim of increasing and making their presence on international markets more effective. ICE works closely with the Italian Regions, the network of Italian Chambers of Commerce, business organizations and other public and private entities. ICE headquarters are in Rome, with a large network of offices around the world and acts as ‘Trade Promotion Sections’ of the Italian Embassies or Consulates. Driven not only by our passion for Design and Art, but also by the potential of new ideas and business opportunities, we combine strategic and creative thinking with a business and legal approach. We offer a range of services comprising contract negotiations and business mediations, management of intellectual and industrial property rights (trademarks, designs, copyrights, business signs, domain names) and defining and enforcing IP protection strategies (infringement, unfair competition actions). Moreover, Dyade offers publishing services and organizes exhibitions, events and meetings related to the cultural, design and artistic field, offering technical, commercial, legal and artistic advisory. Dyade is based in the UK and operates all over the world, thanks to its network of collaborators and experts. [email protected] www.dyade.co.uk For more details, contact your local ICE office or visit our website: www.italtrade.com 22 23 COLOUR YOUR LIFE “Colour, above all, and perhaps even more than drawing, is a liberation.” Henrì Matisse COMPANY INDEX ALESSI BONALDO BUSATTI CAPPELLINI COLLEVILCA D-EDITORS DE VECCHI for VHERNIER FABRICA GIUGIARO DESIGN ILLYCAFFÈ MAGIS MARTINELLI LUCE MISSONI HOME MOROSO MOROSO with DIESEL VERSACE HOME 31 pg. pg. pg. pg. pg. pg. pg. pg. pg. pg. pg. pg. pg. pg. pg. pg. 32 36 40 42 44 48 52 56 62 68 76 80 84 88 92 96 ALESSI “Colour always interests me, I don’t see things in black and white, I use colour to fuse, while I plan in black and white. I use colour with justification. Don’t rush with colour, there is no rule… I love colour… but the choice of colour sometimes can be the principal design component of a project.” ALESSI Achille Castiglioni The Alessi company was founded by Giovanni Alessi in 1921 at Omegna, a village on Lake Orta in the foothills of the Alps near Novara. Design first appeared at the end of the nineteen-thirties with Giovanni’s eldest son, Carlo who designed the ‘Bombé’ tea and coffee service. In 1970 Alberto entered the company with responsibility for design management; his brothers Michele and Alessio, and their cousin Stefano followed. Thanks to their new creativity and freshness, Alessi has been able to develop a policy of design excellence which has made it one of the leading and internationally renowned Italian Design Factories. One of Alessi’s features today is the ability to reconcile its typically industrial needs with its tendency to consider itself more as a ‘research laboratory in the field of the applied arts’ than an industry in the conventional sense. Over the years, Alessi has produced tableware and kitchenware in stainless steel and other materials, created by over two hundred designers including Ettore Sottsass, Richard Sapper, Achille Castiglioni, Alessandro Mendini, Aldo Rossi, Michael Graves, Philippe Starck, Stefano Giovannoni, Enzo Mari, Jasper Morrison, Ron Arad and David Chipperfield. Alessi S.p.A. Via Privata Alessi, 6 28887 Crusinallo (VB) Italy Tel. +39 0323 868611 [email protected] www.alessi.com 32 9091 - Design by Richard Sapper ALESSI ANNA G. - Design by Alessandro Mendini ALESSI 35 Stila - Design by Hani Rashid BONALDO BONALDO Bonaldo S.p.a. Via Straelle, 3 35010 Villanova (PD) Italy Tel. +39 049 9299011 Fax +39 049 9299000 [email protected] www.bonaldo.it Bonaldo, over seventy years of history and passion for design: a language that can blend a multiplicity of shapes and suggestions and express modernity in continuous development; originality in the design process based on the experimentation of new materials and partnerships with the best designers; the wish to entrust each one with an individual story. Output totally reflects Italian tastes and lifestyle, something unique to Italy that cannot be reproduced elsewhere, but which interacts with various international trends in contemporary design. Living is an art and its linguistic code is that of design culture. Producing objects means producing ideas above all. Product conception is based on the principle of innovation and research into shapes, materials, beauty, and usefulness. Working with the best designers means always looking out of the windows of the world, in order to look at objects and designs with an open and curious mind. The company has always been involved in experimentation: sixty years ago it began with its range of tubular metal applications and today it conducts wide-ranging research into plastics, the use of different alloys and the use of materials such as pressure cast aluminium, flexible cold-pressed polyurethane and propylene. The company has a high-tech focus, however it entrusts fundamental planning and production stages to human skill. 36 “Why do two colors, put one next to the other, sing? Can one really explain this? No. Just as one can never learn how to paint.” Pablo Picasso 37 BIG TABLE - Design by Alain Gilles BONALDO POLY - Design by Karim Rashid BONALDO 39 POLY - Design by Karim Rashid BUSATTI BUSATTI Busatti S.r.l. Via Mazzini, 14 52031 Anghiari (AR) Italy Tel. +39 0575 788013 Fax +39 0575 789819 [email protected] www.busatti.com It is not by chance that Busatti’s factory, is located right in the geographical heart of the Italian Renaissance. Piero della Francesca, Michelangelo, Leonardo da Vinci, Raffaello, as well as Guido Monaco, S. Francesco were born within 100kms of the factory. The quality handcrafted fabrics; tablecloths, towels, runners, curtains and sofas created by the firm Busatti s.r.l, are the result of nearly two centuries of experience, where tradition and innovation have cleverly melded and the freshness and the brilliance of Mediterranean colours have been introduced into the amber and greys of natural fibres. In the Busatti workshops shuttle looms, direct descendents of the first industrial revolution, slowly insert the wefts, giving the fabrics a softness which is so rare to find these days. The finishing and embellishing of these products is undertaken by skilled hands using lilystitches, hemstitches, embroidery and lace. Busatti’s workshop displays experience of nearly two centuries in the the great skill and passion of the people who work in the factory. Busatti’s staff say: “I work with Busatti not for Busatti”. Busatti is a true ‘family company’ with the relationships between every member of staff and the management based on the simple moral values on which every family is built. With more then 40 exclusive shops around the world, Busatti offers widespread distribution of its valuable products. 40 41 Melograno Fabric - Design by Busatti Style Division CAPPELLINI CAPPELLINI Founded in 1946, Cappellini has become synonymous with contemporary, avant-garde design. Over the years it has launched some of the world’s greatest designers, producing innovative and high quality furnishings. Cappellini’s collection is characterized by experimentation and exploration of a new way of living; this allows furnishing of the whole domestic landscape, from the living room to the studio to the bedroom. Many of these products have also become iconic pieces and exhibited in museums throughout the world – Victoria & Albert London, MoMA in New York and the Pompidou Centre in Paris. Cappellini’s strength also lies in the production of modular furniture and solutions for residential and office areas. Here we find a combination of design and advanced technologies alongside the company’s traditional craftsmanship approach. It is particularly renowned for its skilled lacquering processes, using a palette of 80 high gloss and matt colours combined with a selection of accessories and modules of different sizes. Cappellini Showroom 150 St John Street London, EC1V 4UD United Kingdom Tel. +44 (0) 20 7014 5980 www.cappellini.it “The Rive Droite armchair seamlessly fuses a pure, modern shape with the graphic pattern of Mickey’s overlapping silhouette.” 42 MULTICOLOR RIVE DROITE - Design by Patrick Norguet, 2010. Cappellini & Walt Disney Signature limited edition. 43 COLLEVILCA COLLEVILCA Collevilca, a company created from the merger of two historic Italian crystal factories, boasts over 50 years of experience in the artisan tradition and the art of working with lead crystal (over 24% lead). Located in the heart of Tuscany, in the town of Colle di Val d’Elsa (near Florence, Siena and San Gimignano), it is considered the Italian capital of crystal, as glass and crystalware have been produced here for over 800 years. Making the most of the experience handed down from two generations, the traditional working methods are still applied today, complemented by the most advanced production technologies. All the crystalware bearing the COLLE and VILCA brands is the result of the collaboration between important designers, renowned professionals and the prestigious experience of master glassmakers. These synergies produce unique, unrepeatable objects that are true masterpieces. Each piece is made at our only factory in Colle di Val d’Elsa exclusively from pure, certified crystal that meets European Community standards. We would be extremely pleased to welcome you to our workshops where you will have the opportunity to discover the secrets of the best Italian crystal. Collevilca Cristalleria S.r.l. Z.I. San Marziale, 24 53034 Colle di Val d’Elsa (SI) Italy Tel. +39 0577 929188 / +39 0577 909711 Fax +39 0577 929876 [email protected] www.collevilca.it 44 45 CALICI CARATTERIALI - Design by Gumdesign COLLEVILCA CALICI CARATTERIALI - Design by Gumdesign COLLEVILCA 47 CALICI CARATTERIALI - Design by Gumdesign D-EDITORS D-EDITORS D-Editors is a new contemporary design publishers brand, born from the meeting of two young enthusiastic design entrepreneurs. The name expresses the key concepts of this new brand spirit. D as design, D as do, D as dynamic. DESIGN: challenging but reassuring, sometimes primeval and at other times calculated and thought out, never dull, often in the borderland between design and art. DO: the verb in English stands for: to make, to perform, to act, to operate. The art of making and the traditional quality of the ‘Made in Italy’ craftsmanship; unique all around the world especially as concerns attention to detail. D-EDITORS also pays particular attention to tailoring products and to contact. DYNAMIC: the awareness of the relationship between space and time makes the brand a reality, which expresses the solid side of the space on one side and on the other side represents a factor that can change the fluidity of the ever-changing contemporary society. D-EDITORS arises as a scout of the instances – ideas of new frontiers and new worlds, bringing them to ways of living on the border-land between rational and irrational. Inventors of the processes of the lifestyle integration and disintegration. D-Editors Edizioni di Design Via Madre A. Picco, 4 20132 Milano (MI) Italy Tel. +39 02 87168803 [email protected] www.deditors.com 48 49 TAPIS NR - Design by Gianni Veneziano e Luciana Di Virgilio / Studio V+T D-EDITORS ESPEJO NR - Design by Gianni Veneziano e Luciana Di Virgilio / Studio V+T D-EDITORS 51 TABLE NR - Design by Gianni Veneziano e Luciana Di Virgilio / Studio V+T de vecchi for VheRNIER DE VECCHI for VHERNIER De Vecchi Milano 1935 Srl Via Lombardini, 20 20143 Milano (MI) Italy Tel. +39 02 8323365 Fax +39 02 58101174 [email protected] www.devecchi.com “Coloured cuckoo clock for new dreams.” The De Vecchi company was founded by Piero De Vecchi, a sculptor and an engraver, who became part of the futuristic movement at a very young age. From 1936 to the early 1960s, he exhibited his work at the Milan Triennale Exhibition, where in 1947 he was awarded with an Honours Diploma for an aluminium Thermos from the MoMA of New York, an aluminium Picnic Hamper and a T8 silver Candlestick; during that period Piero De Vecchi worked alongside leading designers such as Gio Ponti and Caccia Dominioni. In 1962, Piero De Vecchi’s son Gabriele, who was already one of the leading artists in the field of Programmed and Kinetic Art, took the place of his father as the head of the company; he then began a project based on the reflective qualities of silver, which lead him to analyse the interaction between objects and forms. Since 1990, Gabriele’s sons Giacomo and Matteo have initiated new strategies aimed at ensuring that silverware becomes a major part of the contemporary design sector. Accordingly, a new cycle of collaboration was started in 2001, with leading international furnishings and interior decorating designers such as Urquiola, Massaud, Dordoni, Ferreri, Tom Dixon, Crasset and Palomba. In 2010 De Vecchi Milano 1935 was acquired by Vhernier, which today distributes De Vecchi silver works in its own stores. Guided by Carlo Traglio, Vhernier is a symbol of the finest Italian jewellery in the world. A variety of De Vecchi’s works has been acquired for collections, by the following international museums: The Denver Art Museum – Denver, Colorado, USA; The Chicago Athenaeum – Chicago, Illinois, USA; International Design Zentrum – Berlin, Germany; Musées des Tissus et des Arts décoratifs – Lyon, France; Musée F. Mandet – Riom, France; Museum voor Sierkunst – Ghent, Belgium; 100 Oggetti del design italiano. Collezione Permanente Triennale di Milano – Milano, Italy. 52 53 The Improbable cuckoo clock - Design by Gumdesign DE VECCHI for VHERNIER DE VECCHI for VHERNIER “Coloured outside, happy inside.” MULT8 - Design by Piero Devecchi, restyling by Matteo Devecchi 55 MULT8 - Design by Piero Devecchi, restyling by Matteo Devecchi FABRICA FABRICA Fabrica S.p.A. Via Villa Minelli 31050 Ponzano (TV) Italy Tel. +39 0422 516111 [email protected] www.fabrica.it Fabrica is the Benetton Group’s communication research centre. It was created in 1994 with the aim of combining culture with industry and offering young people from around the world an opportunity for creative growth and multicultural interchange. Fabrica is based in Treviso, in a complex restored and enlarged by Tadao Ando. Fabrica invites young artists/designers to its centre, offering them a oneyear study grant and providing them with a professional training opportunity and a wealth of resources and relations. The young resident artists develop cultural and social communication projects in the areas of design, visual communication, photography, interaction, video, music and publishing under the guidance of experts. If they pass the rigorous screening process, the young grant-holders start a period of education and research on real projects based on the conviction that communication, in all its applications, must be a vehicle of conscious social change. Fabrica’s aim is to inspire a specific creative category made up of young ‘social catalysts’ who, at the end of their experience at the centre, will continue their work under their own steam. Fabrica’s many years of commitment to socially-aware communication have achieved manifold results. To mention just a few: the campaigns developed in collaboration with the U.N. and Reporters Without Borders; Credo, a musical study on the subject of religious tolerance; films from the world’s South that won awards at Cannes, Venice and Hollywood; COLORS magazine; and its series of environmental, social and relational workshops. Today more than ever, Fabrica’s research is a cross-disciplinary commitment wherein communication interacts with other crucial sectors like the economy and social and environmental sciences and, through committed experimentation, is unfailingly alert to the changes and trends of modern society. 56 Objet Coloré - Design by Fabrica for Benetton FABRICA Objet Coloré - Design by Fabrica for Benetton FABRICA 59 Objet Coloré - Design by Fabrica for Benetton FABRICA Objet Coloré - Design by Fabrica for Benetton FABRICA 61 Objet Coloré - Design by Fabrica for Benetton GIUGIARO DESIGN GIUGIARO DESIGN “Right from the moment I started my career as a car designer, I was convinced that an enormous opportunity would have slipped away had I not transferred, within the sphere of product design, the complex, albeit effective, automotive design methodology to other mass production sectors.” Giorgetto Giugiaro (Chairman Italdesign Giugiaro) Italdesign Giugiaro Giugiaro Design Business Unit Via Achille Grandi, 25 10024 Moncalieri (TO) Italy Tel. +39 011 6891611 Fax +39 011 6893321 [email protected] www.italdesign.it Giugiaro Design, a business unit created within Italdesign Giugiaro, was established in 1981 by Giorgetto Giugiaro, present Chairman, and since then has steadily grown over the years, where he has led a highly qualified team of business and design professionals in line with international market’s trends and expectations. Based in Moncalieri (Turin, Italy), renowned for the variety and quality of its services, its know-how and 30-year activity in international markets, Giugiaro Design ranks among the leading companies in the industrial and transportation design field worldwide. At the root of Giugiaro Design’s versatility is the adoption of a working method that is divided into steps; these can be used for any product and enables the development of a project into various possible fields of application, while sticking to the same exacting approach. The projects developed by Giugiaro Design are the expression of a functional design with a keen eye towards styling, premier materials and technologies. 62 ICARO - Design by Giugiaro Design GIUGIARO DESIGN F3 - Design by Giugiaro Design GIUGIARO DESIGN 65 MESSLESS - Design by Giugiaro Design GIUGIARO DESIGN XXIII TURIN WINTER UNIVERSIADE TORCH - Design by Giugiaro Design GIUGIARO DESIGN 67 BARON - Design by Giugiaro Design illycaffè ILLYCAFFÈ illycaffè S.p.a. Via Flavia, 110 34147 Trieste (TS) Italy Tel. +39 040 3890111 Fax +39 040 3890490 [email protected] www.illy.com Based in Trieste, Italy, illycaffè produces and markets a unique blend of espresso coffee under a single brand leader in quality. Over 6 million cups of illy espresso coffee are enjoyed every day. illy is sold in over 140 countries around the world and is available in more than 50,000 of the best restaurants and coffee bars. espressamente illy, the chain of franchised Italian-style coffee bars is now present in 30 countries and comprises more than 230 outlets. With the aim of spreading the coffee culture, illy has founded the Università del caffé, the centre of excellence offering theoretical and practical training on every aspect of coffee for coffee growers, coffee shops staff and enthusiasts. Moreover illy’s longstanding interest in the arts takes many forms. For one, in making important contributions to the creation and exposure of contemporary art, by supporting artists, institutions and international exhibitions. illy’s collaborations with contemporary masters include among the best-know names James Rosenquist, the creator of the iconic white brushstroke-on-red square illy logo. Undoubtedly, the illy Art Collection stands as illy’s highest profile, ongoing cultural project. Transforming that most everyday of objects, the coffee cup, into small works of art, using ceramic cups as the medium, the project has for 20 years elevated the simple pleasure of drinking an espresso into an experience that fully engages the senses and the mind. More than 70 contemporary masters have contributed designs, each adorning the signature, white porcelain illy cup introduced by Matteo Thun in 1992. In 2006, the project expanded to another common if wonderfully unexpected medium, illy’s own coffee cans. On a global level illycaffé employs 796 people and has a consolidated turnover of €342 million. 68 “Smiling at the new day, by sipping a coffee with a unique and unmistakable aroma. Treating yourself to the luxury of some spare time. Adding beauty and colour to your everyday life. And transforming it into an extraordinary experience, thanks to a few sips of happiness. That’s when you live happilly.” BUREN CUPS - Design by Daniel Buren illycaffè IPERESPRESSO CUPS - Design by Matteo Thun illycaffè 71 OMBRA SPOON - Design by Paola Navone illycaffè X7.1 - Design by Luca Trazzi illycaffè 73 IPERESPRESSO CAPSULES - Design by illycaffè MAGIS MAGIS Magis Via Triestina, accesso E 30020 Torre di Mosto (VE) Italy Tel. +39 0421 319600 Fax +39 0421 319700 [email protected] www.magisdesign.com Magis is the brand that has given a novel twist to domestic design, building its identity on incorporating leading edge technology into mass production. Founded in 1976 in the bustling north eastern corner of Italy by a newcomer to the furniture business, Eugenio Perazza, Magis is today a giant international design laboratory that constantly puts itself to the test, seeking technological sophistication and employing a highly diversified workforce. Magis embraces the creativity of leading global designers (Jasper Morrison, Stefano Giovannoni, Marc Newson, Konstantin Grcic, Marcel Wanders, Ron Arad, the Bouroullecs, Jerszy Seymour, Naoto Fukasawa, Thomas Heatherwick, Zaha Hadid and many others) and channels it towards objects perched on the cutting edge. Magis actually exports 80% of its production to 70 countries all over the world. In 2006 a Japanese branch of Magis (called Magis Japan) was set up to distribute Magis products in the Japanese market. In January 2010, Magis completed the move to its new headquarters in Torre di Mosto, in the province of Venezia. Immersed in the green Venetian countryside, the new Magis center is composed of two separate buildings on a 98,000 square-meter site. The first, measuring 15,000 square meters, houses the logistics and assembly departments. It has been operative since early 2007. The other, measuring 3,500 square meters, was made for the offices and a showroom and opened in January 2010. The design of the new offices and showroom was conceived internally. Square in plan, the building has an inner courtyard upon which all the rooms look out. In January 2012, Magis opened its own showroom at Design Post on the occasion of the Internationale Möbel Messe of Cologne of last January, while last April during the Salone del Mobile Magis opened also a showroom in Milan (Corso Garibaldi, 77). 76 SPUN - Design by Thomas Heatherwick MAGIS RAVIOLO - Design by Ron Arad MAGIS 79 RAVIOLO - Design by Ron Arad MARTINELLI LUCE MARTINELLI LUCE Martinelli Luce Spa Via Teresa Bandettini 55100 Lucca (LU) Italy Tel. +39 0583 418315 Fax +39 0583 419003 [email protected] www.martinelliluce.it Martinelli Luce represents more than fifty years of experience devoted to the manufacturing of lamps and lighting systems. The lighting pieces created by Martinelli Luce, are characterised by essential design along with project novelty; these elements having been the basis of the corporate philosophy for three generations. Martinelli Luce was established in 1950 thanks to the insight and will of Elio Martinelli. Elio wanted to manufacture the lighting systems himself for the commercial concerns where he was responsible for the design. Elio Martinelli is inspired by nature and geometry and creates functional lighting products that are manufactured with materials true to their own characteristics. Some of these products together with others, such as Pipistello designed by the architect Gae Aulenti, are kept in some of the most important design museums. Sergio Asti – Lucci e Orlandini – Marc Sadler – Luc Ramael – Studio Lucchi & Biserni – Angelo Micheli – Luisa Bocchietto – Michel Boucquillon – Serge and Robert Cornelissen – Brian Sironi – and others worked together and are still working together with Martinelli Luce. Year after year the Martinelli Luce range was enriched with new systems, keeping a great number of them as an expression of Italian design of the 60s and 70s and as a result the company offers a very significant and relevant collection. Martinelli Luce provides not only lamps for home, but also a wide range of technical systems designed for lighting offices, shops, cinemas, hotels, museums and points of sale for large-scale retail trade outlets, using light sources with technology applied to the optimization of the energy output and of the lighting of commercial spaces. 80 81 ELICA - Design by Brian Sironi MARTINELLI LUCE ELICA - Design by Brian Sironi MARTINELLI LUCE 83 ORBITA - Design by Brian Sironi MISSONI HOME MISSONI HOME T&J Vestor S.p.a. Via Roma, 71/B 21010 Golasecca (VA) Italy Tel. +39 0331 950311 Fax +39 0331 959011 [email protected] www.missonihome.com A home furnishing project. A wide range of elements. From fabrics – the starting point – to furnishings. The recurring theme of fabrics and their numerous textures introduces beautiful ideas for furnishing the home inside and out. From the living room to the lounge, from bedroom and bathroom to the rooms leading outdoors to gardens and terraces. Rosita Missoni’s collection has a way with colour, interwoven with manufacturing skill; it stands out for its sunny personality and creative spirit. Fashion inspirations and emotions inform her home design vision. Translating this complex ensemble of ideas into fabric and furnishing solutions is made possible by an almost symbiotic collaboration between two leading Italian companies: Missoni, one of Italy’s top fashion designers, and T&J Vestor, a firm with a long family tradition in high-end home textiles and furnishings The language of the collection, as well as each individual piece, is unmistakable, with the project built around free interactions between colours and forms. Materials and patterns become part of the whole, but at the same time have a life of their own and easily move into other contexts. Precise signs and designs that fuse memories and project visions. Scattered areas of black and white and open trails of colour. Geometrical shapes and lines together with exuberant motifs, such as huge flowers, the essential botanical refrain of every collection. This long creative path which coexists with experimentation – almost an escape from the obvious towards an innovative, personal style with an aesthetic balance that transcends the commonplace. 84 NADAUN - Design by Missoni Home MISSONI HOME NARBONETA- Design by Missoni Home MISSONI HOME 87 MOGLE - Design by Missoni Home MOROSO MOROSO Moroso S.p.A. Daria Triolo Communication & Press Director Via Nazionale, 60 33010 Cavalicco Udine Italy Tel. +39 0432 577111 / +39 02 878990 www.moroso.it Moroso was established in 1952. It was the brainchild of Agostino Moroso who, with his wife, Diana, founded the company with the objective of making sofas, armchairs and furnishing accessories. An artisanal approach to product manufacturing and extraordinary creativity in the designing stage formed the foundations of a vision which enabled the firm to grow and distinguish itself in the market for its product quality, innovation and creativity. In the Eighties, the second generation of the family launched an exhaustive programme of auteur design studies. Nearly sixty years after its founding, Moroso is positioned among the haute couture of international design, a leading company in upholstered-furniture manufacturing. Through the creative input of designers of the calibre of Ron Arad, Patricia Urquiola, Ross Lovegrove, Konstantin Grcic, Alfredo Häberli, Toshiyuki Kita, Marcel Wanders, Tokujin Yoshioka, Enrico Franzolini, Doshi & Levien, Tord Boontje, Nendo, Front and others, Moroso has over the years created a collection of iconic designs. All with an unmistakable Moroso style, yet each exuding the essence of different latitudes and cultures. Its international outlook has introduced Moroso to some of the most beautiful design settings in the world, including MoMA in New York, Le Palais de Tokyo and the Grand Palais in Paris, and the Venice Biennale. Significant partnerships which allowed Moroso to create a vast and varied product range equally suited to residential or contract use. Today Moroso has 140 employees, a turnover of €30m and branches in the United States, Great Britain and Singapore. Moroso exports to 64 countries. 88 LITTLE ALBERT - Design by Ron Arad MOROSO VICTORIA AND ALBERT - Design by Ron Arad MOROSO 91 SPRING COLLECTION - Design by Ron Arad MOROSO with DIESEL MOROSO with DIESEL Moroso Ltd Damir Eskerica - Country Director 7-15 Rosebery Avenue London EC1R 4SP United Kingdom Tel. +44 020 3328 3560 Fax +44 020 7278 2944 www.moroso.co.uk X-Ray music and vintage treatments inspire the first collection “Successful Living from Diesel with Moroso”. Moroso, with Diesel, has created a collection of products with a relaxed and comfortable mood, taking its inspiration from an informal lifestyle concept and targeting consumers who like simple shapes yet at the same time seek a ‘modern’ style made up of high quality combined with a distinctive design of pure lines. “We worked with the Diesel creative team, to develop an interesting and alternative collection idea which was to represent two different yet coexisting aspects of certain contemporary trends: one which is darker in tone, inspired by the underground world and with a more aggressive and enigmatic aesthetic, and the other lighter, inspired by nature and a visual radiance, with soft and welcoming shapes”, explained Patrizia Moroso who always follows all the phases of every design project personally. Patrizia Moroso sums up: “The best thing about this collection is that it’s alternative and different. Each product has its own strong identity yet its value increases even further when all the items live together, strengthened by a laid-back, fun and rocker vibe and creating an interesting mood as shown in the fine images by Massimo Gardone which are to be included in the Successful Living from Diesel with Moroso catalogue”. 92 CLOUDSCAPE CHAIR - Successful Living from Diesel with Moroso MOROSO with DIESEL Overdyed Side chair - Successful Living from Diesel with Moroso MOROSO with DIESEL 95 Overdyed Side chair - Successful Living from Diesel with Moroso VERSACE HOME VERSACE HOME Founded in Milan in 1978 by Gianni Versace, one of the 20th Century’s most talented designers, the Versace Group is today a standard bearer of Italian excellence throughout the world. The company designs, manufactures, distributes and retails luxury products ranging from the haute couture of Atelier Versace, to pret-àporter collections, from jewellery to perfumes, from home furnishings to fine porcelain art de la table collections. From the very beginning the creative universe of Versace has always encompassed many disciplines, not just fashion, but Design in the broadest sense and the essential art of living. Versace Home was therefore a natural extension of this interest. Created in 1992 initially as a textile home collection and followed by the first landmark range of dinner sets, it soon became a complete home collection able to express the Versace lifestyle. Versace Home Division Via Borgospesso, 15/A 20121 Milano (MI) Italy Tel. +39 02 00620850 Fax +39 02 76093565 [email protected] www.versacehome.com Today Versace Home takes the Fashion House’s glamour and luxury into everyday living, from luxury resorts and hotels to private residences. 96 WAVE - Design by Donatella Versace VERSACE HOME CURL - Design by Donatella Versace VERSACE HOME 99 LABIRINTH - Design by Donatella Versace DESIGNERS INDEX RON ARAD DANIEL BUREN MATTEO DEVECCHI FABRICA for BENETTON ALAIN GILLES GIORGETTO GIUGIARO GUMDESIGN THOMAS HEATHERWICK ALESSANDRO MENDINI ROSITA MISSONI PAOLA NAVONE PATRICK NORGUET HANI RASHID KARIM RASHID RICHARD SAPPER BRIAN SIRONI MATTEO THUN LUCA TRAZZI VENEZIANO+TEAM DONATELLA VERSACE 103 pg. pg. pg. pg. pg. pg. pg. pg. pg. pg. pg. pg. pg. pg. pg. pg. pg. pg. pg. pg. 104 105 106 107 108 109 110 111 112 113 114 115 116 117 118 119 120 121 122 123 Raviolo MAGIS pg. 78-79 Little Albert MOROSO pg. 89 Victoria and Albert MOROSO pg. 90 Spring Collection MOROSO pg. 91 RON ARAD DANIEL BUREN Ron Arad’s constant experimentation with materials and his radical reconception of the form and structure of furniture has put him at the forefront of contemporary design. Alongside his limited edition studio work, Ron Arad designs for many leading international companies. His current architectural commissions include hotel projects in Italy, Spain, England, Mexico and a design museum in Israel. Arad is the winner of numerous design awards and his work appears in many public collections worldwide. He is currently Professor of Product Design at the Royal College of Art in London. Born in 1938 in the outskirts of Paris, Daniel Buren obtained his diploma at the Ecole Nationale Supérieure des Métiers d’Art of Paris in 1960. In 1965 he began to adopt the stripe of 8,7 centimetres, the characteristic mark of his work, drawn from an awning fabric, common in France and elsewhere. In 1966 he was one of the founders of the minimalist conceptual group Buren, Mosset, Parmentier, and Toroni. He has combined architecture and painting since his first collective international exhibition ‘Prospect 68’ in Düsseldorf, and his solo art exhibition at the Apollinaire Gallery of Milan in 1968: he always works onsite. In 1986 he represented France at the Biennial Exhibition of Venice and he was awarded the ‘Leone d’oro’ for the best pavilion. His architectural works led him to work with different materials and directly on the structures upon which he intervenes. His works of art, more or less of huge dimensions, are site-specific, and later on are always taken apart. Their existence is therefore documented only by films and photographs made by Buren himself. These documents are called ‘pictures-souvenirs’ and are neither shown nor sold, but only published in books and catalogues. All ‘pictures-souvenirs’, as they are called and their names suggest, cannot replace the real work of art. Daniel Buren has performed all over the world. He says he belongs to and is a citizen of the place where he is working at any given moment. Buren Cups illycaffè pg. 69 104 105 Mult8 DE VECCHI for VHERNIER pg. 54-55 MATTEO DEVECCHI FABRICA for BENETTON Born in Milan in 1969, he graduated in theoretical philosophy at Università Statale in Milan with a thesis in music perception. He studied music at the Conservatory of Milano and practiced professional photography. In 1996 he joined his father and his brother in the management of De Vecchi, a family owned silversmith company, founded by his grandfather Piero Devecchi in 1935. Being a craftsman laboratory, he participates in all the aspects of the company, from matters of production to planning long term strategic projects. In over ten years of work, during a period of profound changes within the international market of silversmith objects, Matteo contributed to the radical change of the company from being a laboratory producing silver objects to becoming an Italian design brand. Within this field Matteo re-designed an icon of the company, the T8 chandelier of Piero Devecchi (1947), and opened up to new markets using innovative materials and forming collaborations with external designers, pursuing the values and history of De Vecchi. Objet Coloré is a system of store display fittings designed by Fabrica to showcase United Colors of Benetton apparel and accessories; modular and flexible, they offer a variety of personalised solutions, mixing forms, surfaces, and multicoloured geometries, in line with the distinctive elements of the brand. Objet Coloré was exhibited at the Triennale di Milano during the 2012 Milan Furniture Fair. Launched in 2001, Fabrica Features is the name of a series of retail shops that sell Fabrica’s design articles and double as multiethnic and multimedia spaces where exhibitions, screenings, live performances and workshops offer major opportunities for people to meet. The Fabrica Features stores facilitate a commercial exchange of art and a fusion of cultural events in a global network. Today, Fabrica Features spaces are in Bologna (Italy) and Lisbon (Portugal). Fabrica Features boasts too innovative ‘temporary stores’ which have visited cities such as Paris (France), Rotterdam (Netherlands), London (UK), Porto (Portugal) and Madrid (Spain). Fabrica Features is also the name of a dynamically evolving series of products designed by Fabrica’s young designers. These products, which include sketchbooks, bags, boxes, jewels, ceramics, glass objects and special collections, embody Fabrica’s values of novelty, collaboration and diversity of thought. They challenge conformities by posing subtle interventions to daily routines and realities. The Fabrica collections are available in the Fabrica Features stores and in a wide range of international outlets, cultural and specialized stores and art museums. Fabrica’s innovative style concept also interests industrial concerns: this makes it possible to work for leading international brands like Metalarte, Casamania by Frezza, Paola C., BD Ediçiones de Diseno, Bosa, Bi-silque, Olfaire, Diamantini & Domeniconi, Secondome, Zanotta, The Italian Chair District and the Peggy Guggenheim Collection in Venice for which in 2008 Fabrica created a mini collection of objects celebrating the museum’s 60th anniversary. 106 Objet Coloré FABRICA for BENETTON pg. 57-58-59-60-61 107 Big Table BONALDO pg. 37 ALAIN GILLES GIORGETTO GIUGIARO Design as a second life. After studying Political Sciences and Marketing Management, Alain Gilles went on to work in the financial world. But one has to live his own life. So, thanks to the moral support of his wife, he went back to studying Industrial design in France. He assisted Xavier Lust in his creations, but was eventually hired by Quinze & Milan before graduating. He worked for Arne Quinze for two and a half years as designer, developer and project manager on several high profile projects for world-renowned architects and editors. He opened his own studio in 2007 in order to pursue his own dreams and develop his personal approach to product design, furniture design, art direction and interior architecture. He has since started to collaborate with several international editors. He was born in Brussels in 1970. Born on August 7, 1938 in Garessio, a small town in the province of Cuneo in Northern Italy, Giorgetto Giugiaro moved to Turin in 1952 where he enrolled in a Fine Arts program coupled with technical planning courses. At the age of 17 he was admitted to the Style Center Fiat as a young designer and worked in the Ufficio Studi Stilistici Vetture Speciali (Special Vehicle Stylistic Study Department) under the guidance of Dante Giacosa. In December 1959, Nuccio Bertone entrusted him with the management of the Style Center of the Carrozzeria Bertone. Giugiaro was to spend the next five years working under Bertone. In 1965 he moved on to be appointed head of the Style and Project Center of the Carrozzeria Ghia. On February 13, 1968, he established the independent company Italdesign together with his partner engineer Aldo Mantovani. The mission of the company was highly innovative and focused on providing global motorcar constructors with creativity and engineering services in addition to the services relating to production start up programs. Today Italdesign Giugiaro is a permanent member of the global Volkswagen family. Giorgetto Giugiaro has been awarded seven honorary degrees, among them the one the London Royal College of Art awarded him in 1984 “in acknowledgement of the great esteem his work commands in United Kingdom”, and five Compasso d’ Oro by ADI, the Italian Association for Industrial Design. In 1999 he won the ‘Car Designer of the Century Award’ in Las Vegas after being selected by a jury including 120 journalists and international experts. In 2000 he was nominated by Automotive News Europe among other 12 ‘immortals’ of the European Car Industry in the European Hall of Fame at the Geneva Palexpo and two years later was awarded place of honour at the Detroit ‘Automotive Hall of Fame’. 108 Icaro GIUGIARO DESIGN pg. 63 Messless GIUGIARO DESIGN pg. 65 Universiade Torch GIUGIARO DESIGN pg. 66 Baron GIUGIARO DESIGN pg. 67 109 Calici Caratteriali COLLEVILCA pg. 45-46-47 The Improbable Cuckoo Clock DE VECCHI for VHERNIER pg. 53 GUMDESIGN THOMAS HEATHERWICK Laura Fiaschi (Carrara, 1977), designer and graphic designer, and Gabriele Pardi (Viareggio, 1966), architect, work in architecture, industrial design, graphics and art direction for companies and events. They have won many prizes including First Prize at the Creativity International Competition ‘Swiss in Cheese’, First Prize at the competition of architecture for Marinella di Selinunte, First Prize at the competition of graphics for ‘The poster of Carnival Torre del Lago Puccini’ and four special mentions at the International Competition ‘Young&Design’. They have been selected as designers, for the exhibitions ‘Prime Cup’ and ‘New Italian Design’ arranged by the Director Silvana Annichiarico for the Milan Triennale Exhibition and for the exhibition ‘Theatre of Italian Creativity’ in New York, arranged by Vanni Pasca. Alessandro Mendini selected the tasting glass Swing for the Design Museum of the Triennale of Milan; Dyade Ltd invited Gumdesign to represent Italian design for IDEA in London and the Magma Museum displays some of Gumdesign’s objects in the permanent collection; they have been selected by Triennale of Milan for a major exhibition at the Santral Museum of Istanbul and Vittorio Sgarbi chose them for the Italian Pavilion (Venice Biennale) at the Pecci Museum of Prato. The MoMA in San Francisco selected Swing and Calici for a important exhibition and for the permanent collection. Since 2008, they have been in charge of the creative direction of Cambiovaso for the UpGroup company, involving 30 international designers and have been selected for the Adi Design Index 2009 and Compasso d’Oro. Dynamism, transformability and versatility, fun and playing are the perceivable features in every design that the company undertakes; designing and dreaming go hand in hand... imagining, conceiving, inventing, creating something that is new and precise... everything that implies emotional tension and is nothing short of dreaming! Thomas Heatherwick founded Heatherwick Studio in 1994 to make unique design projects happen. Today his team of architects, designers and makers work from a combined studio and workshop in King’s Cross on projects ranging from bridges and buildings to products and large scale works of public art. The studio’s work includes the Rolling Bridge in Paddington, London – a pedestrian footbridge that opens by rolling into a ball; La Maison Unique – the world flagship store for luxury French brand, Longchamp and a seafront restaurant in Littlehampton on the South Coast of England. Thomas is an Honorary Fellow of the RIBA and a Senior Fellow at the Royal College of Art. He is the recipient of honorary doctorates from three British universities – Sheffield Hallam, Dundee and Manchester Metropolitan. He is recipient of the Prince Philip Designers Prize and in 2004, was the youngest practitioner to be appointed a Royal Designer for Industry. He has served on numerous judging and advisory panels and has given lectures, tutorials and talks at the Bartlett School of Architecture, London’s Victoria and Albert Museum and Yale University. Thomas lives and works in King’s Cross, London. 110 Spun MAGIS pg. 77 111 ALESSANDRO MENDINI ROSITA MISSONI Born in Milan in 1931, former director of Casabella, Modo and Domus, winner of a Compasso d’Oro and designer of the Groninger Museum in Groningen, the Casino in Arosa, the Forum in Omegna, he is a designer, architect and image consultant for Philips, Swarovski, Swatch, and Bisazza. Rosita and her husband Ottavio Missoni were at the helm of Missoni SpA for 50 years, together creating a unique, inimitable style that’s admired all over the world. In 1997 she handed the reigns over to her sons Vittorio and Luca and, for fashion, her daughter Angela, and has since devoted herself exclusively to the Missoni Home collections When people speak about Missoni, it comes natural to say “the Missonis,” since the story of the brand is the story of a couple: of Ottavio, a Dalmatian athletics champion with a background in sports wear, and Rosita, with her family’s apparel and household linen business. The two met in 1948 and married in 1953. Combining their experiences led to the birth of a company that took one of the finest examples of Italian products around the world – a style that’s absolutely unmistakable for its mélange of colours, stitches, and combinations of irridescent hues that have never been seen before. In the beginning there were simply stripes, since the machines only did that. But then over time more patterns were created that were increasingly original and creative until it became an art. And this is the same art that continues to inspire Rosita in her collections for Missoni Home. Anna G. ALESSI pg. 34 Nadaun MISSONI HOME pg. 85 Narboneta MISSONI HOME pg. 86 Mogle MISSONI HOME pg. 87 112 113 Ombra Spoon illycaffè pg. 71 PAOLA NAVONE PATRICK NORGUET She has a straightforward approach, a visionary style and an eclectic philosophy. Her soul is full of the flavours and colours of the Orient, which she knows, loves and visits, and the taste and forms of the West, rich in traditions, open and on the move. Paola Navone, born in Turin, has adopted Milan as her home, but above all she is a citizen of the world. Happy and relaxed she changes roles from architect, designer and art director to interior decorator and exhibition and event organiser for a highly selective customer portfolio, including: Abet Laminati and Gervasoni (she is also their art director), Armani Casa, Piazza Sempione, Cappellini Mondo, Driade, Orizzonti, Casamilano, Salviati bijoux, Egizia, Baxter, Poliform, Viva, Falper. In Osaka in 1983 she received the important International Design Award and in 2000 she was named Designer of the Year by the German magazine, Architektur & Wohnen. French designer Patrick Norguet, through his close collaboration with Louis Vuitton, Lanvin, Guerlain and Christian Dior, completes his personal formation at the EDSI where he built up a unique approach based on eclecticism and a thorough knowledge of materials and manufacturing processes. In 2000 he opened his personal design office; nowadays, he is involved in industrial and interior design, dedicating himself to also creating exhibitions for Van Cleef and Renault. Awarded ‘Designer of the Year’ in 2005, Norguet belongs to that generation which is making known as the ‘french touch’ on the international stage; with his designs he perfectly interprets Cappellini’s theory of the union between fashion and design, producing items of great impact in both sectors, working for innovation but keeping great simplicity. He loves to work on emotions and intuition, finding alternative slants on everyday objects and their specific settings. Some of his works are part of the permanent collections of prestigious museums, such as the Museum of Modern Art in New York. 114 Multicolor Rive Droite CAPPELLINI pg. 43 115 HANI RASHID KARIM RASHID Rashid was born in Cairo in 1958. He studied architecture in Canada and in the United States, before opening his New York Asymptote Studio in 1988. He holds various teaching posts worldwide, and with his studio has designed a vast range of works that places him well ahead of his peers in the field of digital design. His projects span from experimental spatial installations to digital architecture. His most innovative works include two multi-dimensional and interactive architectural environments, i.e. the New York Stock Exchange Virtual Trading Floor and the Guggenheim Virtual Museum. Karim Rashid was born in Cairo, Egypt in 1960; half English, half Egyptian and raised mostly in Canada. He received a Bachelor of Industrial Design in 1982 from Carleton University in Ottawa, Canada. He pursued graduate design studies in Naples, Italy, with Ettore Sottsass and others, then moved to Milan for one year at the Rodolfo Bonetto Studio. On his return to Canada, he worked for seven years with KAN Industrial Designers. While at KAN, he also co-founded and designed the Babel Fashion Collection and North from 1985-91. He opened his own practice in New York City in 1993. He has worked for numerous clients globally such as Prada, Giorgio Armani, Foscarini, Guzzini, Zanotta, Estee Lauder, Issey Miyake and over the years he has won numerous awards including: The Good Design Award (2003) for the Kurve Chair for Neinkamper and the I.D. Magazine’s Annual Design Review (2002). He has over 70 objects in permanent collections and his design work has been exhibited in many art museums in the USA (Museum of Modern Art, New York, Chicago Athenaeum, Chicago; Miami Museum of Contemporary Art), in Europe (British Design Museum, London, UK; Groningen Museum, Groningen, Holland) and in the rest of the world (Tokyo Gas, Tokyo, Japan). He has been a juror for several international competitions and a contributing writer for design periodicals. He was a full-time Associate Professor in Industrial Design for 10 years at the University of the Arts in Philadelphia, Pratt Institute, Rhode Island School of Design, and the Ontario College of Art and lectures internationally. Karim has released two books, ‘I Want To Change The World’ on Rizzoli Universe, 2001, and the ‘International Design Yearbook 18’, for Laurence King Publishing, UK as well as having curated two CDs on Seattle boutique label, Neverstop. Currently, Karim is working on his second book for Rizzoli Universe, titled ‘Evolution’. Stila ALESSI pg. 35 Poly BONALDO pg. 38-39 116 117 RICHARD SAPPER BRIAN SIRONI Born in Munich in 1932, he studied philosophy, anatomy, graphics, engineering and economics. Ten times winner of the Compassi d’Oro, his prime interest is the design of technically complex objects, from ships to watches. Brian Sironi was born in Seregno, Italy in 1977. He graduated from Politecnico di Milano with a degree in Industrial Design and then began collaborating with architects, designers and professional artisans in the design industry, such as carpenters, blacksmiths, wood carvers and upholsterers. Trained in the heart of Brianza, his background is both practical and academic with a strong connection to local territory, an integral element featured in his cosmopolitan Italian designs. In 2007, Brian continued his training in the United States and upon his return to Italy, established his own firm, Studio Brian Sironi. In his work, he focuses on the connection between object and user, shape and function, while aiming for form at its purest. His purpose is to improve people’s daily life, even in few details, or in single gestures, on a small scale, adding something extraordinary and unexpected in every object. In 2010 he is selected for the exhibition ‘The New Italian Design Reloaded’ at Triennale di Milano museum and at Santralistanbul museum in Istanbul. His most important project is Elica lamp manufactured by Martinelli Luce, awarded with the special jury prize ‘Design dello Stupore’ in Young & Design contest (2009). He received other prestigious awards: IF Product Design Gold (2010) Good Design Award (2011), Red Dot Design Award (2011). Thanks to Elica lamp at the age of 33 he was awarded with ADI Compasso d’Oro Award. 9091 ALESSI pg. 33 Elica MARTINELLI LUCE pg. 81-82 118 Orbita MARTINELLI LUCE pg. 83 119 Iperespresso Cups illycaffè pg. 70 MATTEO THUN LUCA TRAZZI Matteo Thun was born in Bolzano, Italy, in 1952. He studied at the Salzburg Academy under Oskar Kokoschka, took his degree in architecture in Florence in 1975 with Adolfo Natalini and moved to Milan in 1978, where he met and started working with Ettore Sottsass. In 1981, he was a co-founder of the Memphis group, the design movement that so shaped events in the eighties. In 1984, he founded the Studio Matteo Thun in Milan and served as Creative Director of Swatch from 1990-93. Matteo Thun stands for long lasting solutions with an holistic approach. Architecture means designing the soul of the place. This implies an aesthetic, economic and technological sustainability. It means to create a synthesis of the existing, the purpose and the area. The solution is different, each time. Product design must reflect the soul of the brand. It is architecture of simple, pure and beautiful gestures to serve a daily life that goes well beyond our present life. Matteo Thun has won the ADI Compasso d’Oro Award for design excellence three times and only recently has received the Wallpaper* Design Award 2010. He won the Good Design Award 2011 for Onto, Duravit, the Simon Taylor Award for Lifetime Achievement 2011 Designer Magazine and the Green Good Design Award 2011 for Isy System, Zucchetti. In architecture and interior design his Side Hotel in Hamburg was chosen as Hotel of the Year in 2001, the Vigilius mountain resort won the Wallpaper* Design Award in 2004 and the Radisson SAS Frankfurt was chosen as the best hotel opened in the year in the Worldwide Hospitality Awards in 2005. The Prix Acier Construction was given to him for the Hugo Boss Strategic Business Unit in Switzerland in 2007. Matteo Thun was inducted into the Interior Hall of Fame in New York in December 2004 and is a member of RIBA, the Royal Association of British Architects. He was born in Verona in 1962. After his architectural degree at the University of Venice in 1987 he became assistant for architectural compositions. He won the ‘Carlo Scarpa Award’ and moved to Milan where he worked for 14 years as an associate with Aldo Rossi assisting on important design and architectural projects. In 1993 he founded his own design and architectural studio. In 2000 he joined design boom and became co-CEO. He designs for prestigious brands such as Kreon, Swatch, Viceversa, Guzzini, WMF, illy, Martini, Alfi, Fiorucci, Mazzega, Pedrini, Zucchetti Robotica, Chicco, Plank and Foppapedretti. 120 X7.1 illycaffè pg. 72 121 Tapis NR D-EDITORS pg. 49 Espejo NR D-EDITORS pg. 50 VENEZIANO+TEAM DONATELLA VERSACE In 2008 Gianni Veneziano created ‘Veneziano+team’, a multidisciplinary studio for architecture, art, design and graphics with Luciana Di Virgilio. The philosophy of the studio is that the piratical aspects can define shapes and structures; this is an intuitive and simple method that keeps an artistic spirit but it is opened to a influences and innovations. The studio’s work is a mixture of experiences and innovations. The studio’s work is present at the most important national and international fairs for the sector, for example the ‘Salone del Mobile’ in Milan, ‘Maison & Objet’ in Paris, ‘Spoga + Gafa’ in Cologne, ‘Abitare il Tempo’ in Verona, ‘Sun’ in Rimini. An additional important activity is the curation of design exhibitions including the latest for the Milan Triennale. Sensuality and glamour have always been the hallmarks of Versace, the famous Italian high-fashion brand founded by Gianni Versace in 1978, and handed on to his sister Donatella after his death in 1997. Since then Donatella Versace has been Creative Director of the house and Vice President of the board, and has evolved the Versace look into one of the most distinctive of the twenty-first century. Donatella Versace was born in Reggio Calabria in southern Italy where she grew up with her two elder brothers. While completing her degree in languages at the University of Florence, she started to assist her brother Gianni in his work by supervising the advertising campaigns shot by great photographers like Richard Avedon and Bruce Weber that contributed so greatly to the unique visual style of Versace. She started with the design of accessories and went on to create a children’s line ‘Versace Young’ in 1993. In 1994, she became Head Designer for Versus, a brand aimed at younger fashion enthusiasts. Since taking over at the design helm of the house, Donatella has won critical acclaim and numerous awards, and has brought her own distinctive style to the famous Medusa label. She has also presided over its expansion into areas beyond fashion. Today Donatella is 20% owner of Gianni Versace SpA and holds the dual position of Creative Director and Vice President of the board. She has two children, Allegra and Daniel Beck. Allegra is owner of 50% of Gianni Versace SpA. Table NR D-EDITORS pg. 51 Wave VERSACE HOME pg. 97 Curl VERSACE HOME pg. 98 Labirinth VERSACE HOME pg. 99 122 123 PRODUCTS INDEX 9091 Anna G. Baron Big Table Buren Cups Calici Caratteriali Cloudscape chair Curl Elica Espejo NR F3 Icaro Iperespresso Capsules Iperespresso Cups Labirith Little Albert Melograno Fabric Messless Mogle MULT8 Multicolor Rive Droite Nadaun Narboneta Objet Coloré Ombra Spoon Orbita Overdyed Side chair Poly Raviolo 126 pg. pg. pg. pg. pg. pg. pg. pg. pg. pg. pg. pg. pg. pg. pg. pg. pg. pg. pg. pg. pg. pg. pg. pg. pg. pg. pg. pg. pg. 33 34 67 37 69 45-46-47 93 98 81-82 50 64 63 73 70 99 89 41 65 87 54-55 43 85 86 57-58-59-60-61 71 83 94-95 38-39 78-79 Spring Collection Spun Stila Table NR Tapis NR The Improbable Cuckoo Clock Victoria and Albert Wave X7.1 XXIII Turin Winter Universiade Torch 127 pg. pg. pg. pg. pg. pg. pg. pg. pg. pg. 91 77 35 51 49 53 90 97 72 66 9091 ALESSI pg. 33 Anna G. ALESSI pg. 34 Baron GIUGIARO DESIGN pg. 67 Big Table BONALDO pg. 37 Buren Cups illycaffè pg. 69 Little Albert MOROSO pg. 89 Melograno Fabric BUSATTI pg. 41 Messless GIUGIARO DESIGN pg. 65 Mogle MISSONI HOME pg. 87 Mult8 DE VECCHI for VHERNIER pg. 54-55 Calici Caratteriali COLLEVILCA pg. 45-46-47 Cloudscape chair MOROSO with DIESEL pg. 93 Curl VERSACE HOME pg. 98 Elica MARTINELLI LUCE pg. 81-82 Espejo NR D-EDITORS pg. 50 Multicolor Rive Droite CAPPELLINI pg. 43 Nadaun MISSONI HOME pg. 85 Narboneta MISSONI HOME pg. 86 Objet Coloré FABRICA for BENETTON pg. 57-58-59-60-61 Ombra Spoon illycaffè pg. 71 F3 GIUGIARO DESIGN pg. 64 Icaro GIUGIARO DESIGN pg. 63 Iperespresso Capsules illycaffè pg. 73 Iperespresso Cups illycaffè pg. 70 Labirinth VERSACE HOME pg. 99 Orbita MARTINELLI LUCE pg. 83 Overdyed Side chair MOROSO with DIESEL pg. 94-95 Poly BONALDO pg. 38-39 Raviolo MAGIS pg. 78-79 Spring Collection MOROSO pg. 91 128 129 Spun MAGIS pg. 77 Stila ALESSI pg. 35 Table NR D-EDITORS pg. 51 Tapis NR D-EDITORS pg. 49 Victoria and Albert MOROSO pg. 90 Wave VERSACE HOME pg. 97 X7.1 illycaffè pg. 72 Universiade Torch GIUGIARO DESIGN pg. 66 130 The Improbable Cuckoo Clock DE VECCHI for VHERNIER pg. 53 CREDITS IDEA SPONSORS IN PARTNERSHIP WITH IDEA PARTNERS EYAL SHOAN AND IRIS RUBINGER, ARCHITECTS – DIGITAL SPACE (Exhibition Display) AVV. ROBERTO VISCIANO, LAWYER (Legal Consultancy) VALENTINA FRATE / AIMITIS DESIGN – PAOLO VALLINO (Digital Communication) SPECIAL THANKS TO Monica Carbonio (PR and Media contacts – Italy) JOANNA BINK (Photographer) 133