Sporting Business - Sporting Clube de Portugal

Transcription

WE PRESENT
TO YOU
SPORTING
CLUBE DE
PORTUGAL
Est. 1906
Welcome to the world of Football
and to a successful partnership
that gives your brand
a worldwide projection
DISCLAIMER Confidential Document. Copying or sharing this document without prior authorization of SPORTING Clube de Portugal is prohibited. SCP 2016
/1
Associate your brand with SPORTING
Clube de Portugal, one of the most
prestigious clubs in the world.
SPORTING Clube de Portugal is the very
definition of competition, taking part in more
than 45 sports. The club is recognized
around the world for its football team and for
having one of the best Football Academies,
where the likes of Cristiano Ronaldo,Luís
Figo and Nani first learnt their trade.
Founded in Lisbon in 1906, SPORTING
Clube de Portugal currently has 3.5M fans
in Portugal and countless others spread
across the globe, making SPORTING Clube
de Portugal one of the most important clubs
in Southern Europe.
Bring your brand to the place where
players like Cristiano Ronaldo, Luis
Figo and Nani were born and made
3.5M FANS JUST IN PORTUGAL
/2
After Barcelona and Real Madrid,
SPORTING is the 3rd most successful
European club in terms of titles
In Portugal, SPORTING Clube de Portugal
football boasts an enviable trophy room
including 18 Portuguese league titles,
16 Portuguese Cups and 8 Super Cup
(42 national titles). The last one won in
August/15.
Internationally, SPORTING Clube de
Portugal won the Cup Winners’ Cup in
1963-64 and is the only Portuguese club
to have won the competition. SPORTING
Clube de Portugal also finished as UEFA Cup
runner-up in 2004-05.
In adding together all of the europe titles
won by SPORTING CP’s teams over the
course of the club’s history, SPORTING
Clube de Portugal is Europe’s third most
successful club; bettered only by Barcelona
and Real Madrid. Athletics has contributed
the most silverware, followed by Football,
Roller Hockey and Handball.
Facts & Figures
Other Sports
23 European Cup
Football
1 Cup Winners’ Cup (UEFA)
18 National Championships
16 Portuguese Cups
8 Super Cups
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Invest in the club that exposes your
brand to 3.5 million people
only in Portugal
Football is the world’s most popular sport,
which guarantees the brands which invest
in it the highest levels of notoriety and sales
with the millions upon millions of fans who
attend matches or who watch on television.
More than 3.5M SPORTING
supporters welcome your brand
By investing in SPORTING Clube de
Portugal, brands are investing in a club
that sees more than 1 million people come
through the stadium gates per season, as
well as a television audience of more than
10 million people per season (10 months).
On top of that, there is a market of 2 million
regular readers of sports newspapers in
which SPORTING Clube de Portugal is one
of the most covered clubs by the national
press. SPORTING CP’s regular participation
in European competition also projects its
brand onto the European scene and brings
with it all of the media coverage that such
prestigious competitions attracts.
/4
There are many Football academies
in the World, but only one has created
two of FIFA World Player of the Year
winners
Football training is in the very DNA of the
SPORTING Clube de Portugal brand. That
tradition is one that has been fine-tuned
with the training of thousands of players
who currently play in the world’s top
leagues. Cristiano Ronaldo and Luís Figo,
both FIFA World Player of the Year winners,
are two of the finest examples of the
qualify of the SPORTING Clube de Portugal
Academy, as well as the likes of Quaresma
(Besiktas), Moutinho (Monaco), Miguel
Veloso (Dyamo Kiev), Nani (Fenerbache) and
many other talents playing in Europe and for
the Portuguese national team.
Facts & Figures
No other Football Academy has produced
so many FIFA World Player of the Year
winners
/5
SPORTING Clube de Portugal has one
of the Top3 Academies in the World
According to CIES - Football Observatory,
SPORTING Clube de Portugal is in the Top3
European club with more players (53) born
and raised in our academy playing on the 31
european leagues.
Another report by the International Sports
Center, SPORTING’s Academy is one of the
3rd best academys in the world.
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Give your brand international
projection, with viewing figures in the
millions across the entire planet
SPORTING Clube de Portugal played in the
14’15 Champions League. That participation
not only reinforce the prestigious SPORTING
Clube de Portugal brand in Europe, but will
rally the millions of Portuguese speakers
around the world that regularly follow
SPORTING CP.
In terms of sponsorship, SPORTING Clube
de Portugal guarantees international
visibility for the brands which invest in
the club, with matches being transmitted
around the world.
In investing in SPORTING Clube de Portugal,
your brand is investing in worldwide
projection that will give you exclusive access
to the world’s biggest sports event.
Facts & Figures
SPORTING Clube de Portugal
is the only portuguese club to have
won the exclusive CUP WINNERS’ CUP
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SPORTING CP is a team that offered
more players to the Portuguese
National Team in the final stages
of World Cup
1966 | Joaquim Carvalho, Fernando Peres,
Figueiredo, Lourenço, Hilário, João Morais,
Alexandre Baptista e José Carlos
1986 | Vítor Damas, Morato, Jaime Pacheco
e Sousa
2002 | Nelson, Rui Jorge, Beto, Paulo Bento,
Pedro Barbosa, Hugo Viana e João Pinto
2006 | Ricardo e Caneira
2010 | Pedro Mendes, Miguel Veloso
e Liedson
Facts & Figures
SPORTING Clube de Portugal has loaned
26 players on the Portuguese National
Team Football on the World Cup Editions
2014 | Rui Patrício e William Carvalho
/8
By investing in SPORTING CP you are
also investing in the Olympic spirit
supported by 44 other sports
SPORTING Clube de Portugla was founded
with five sports: football, tennis, running
and jumping (athletics), physical exercise
(gymnastics) and tug of war.
Today, while football continues to be the
sport of choice, the club has more than 44
amateur and professional teams, bringing
together more than 6.300 athletes and
having won 23 European titles in football,
handball, athletics and roller hockey.
SPORTING Clube de Portugal’s first
Olympian was António Stromp, who took
part in the 1912 Stockholm Games. Since
then and up until London 2012, 23 Olympic
Games have been held, with SPORTING
Clube de Portugal taking part on 19
occasions with 124 athletes in 16 different
disciplines. That fantastic record has seen
the club claim 9 Olympic medals.
/9
SPORTING CP connects your brand
with more than 280 million Portuguese
viewers worldwide
Bring your brand to the Lusophone
market, with more than 280M people
speaking Portuguese around the
World
By investing in SPORTING Clube de
Portugal, you are investing in the 5th most
widely spoken language in the world,
including countries such as Brazil, Angola,
Mozambique, Macau and many others, with
an estimated 280M Portuguese speakers
around the globe.
Football is part of the culture of the
Lusophone countries and SPORTING Clube
de Portugal is one of the most followed
clubs in emerging markets, with all of the
/ 10
SPORTING CP has strong
national presence with
fans spread all over the
country
SPORTING PRESENCE
SPORTING CP Houses
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Invest in the club which offers you
innovative channels for distributing and
activating sales for your brand.
Expose your brand though SPORTING
TV, broadcast around the world, or make
use of SPORTING Clube de Portugal’s
digital marketing tools to communicate
your products directly to 130.000 affiliated
members through email marketing.
With 2M followers on Facebook, SPORTING
Clube de Portugal has one of the most
developed digital networks and the 3rd
highest percentage of engagement (10.67%)
amongst the football clubs worldwide.
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WHY INVESTING IN
SPORTING
CLUBE DE
PORTUGAL
ENSURES YOU A
HIGH RETURN
/ 13
Average Return
€65
MILLION
*
Return on Investment Top3 Brands
already investing in SPORTING CP
Season
Every season, SPORTING Clube de Portugal
brings a return of around 200M euros* for
the 3 brands that most invest in the club.
Each brand has its own dedicated account
manager who monitors estimated returns
with an effective and innovative marketing
system that guarantees a presence at every
event held in the Stadium, Academy or in
the day-to-day running of the club. That is
how we guarantee a maximum return for
all of our sponsors, with our specialised
managers dedicating themselves to every
brand.
Average Return
€75
MILLION
*
Season
Average Return
€52
MILLION
*
Season
* Source: Cision
/ 14
PORTUGAL TELECOM
AWARENESS RETURN
LAST 5 SEASONS
Portugal Telecom (MEO) was SPORTING
Clube de Portugal Main Sponsor for the
last 15 seasons
For this period, SPORTING CP brought to
Portugal Telecom an awareness return
around €1.050M and helped to leverage the
visibility of their brands (PT, MEO, TMN,
SAPO, MOCHE, among others).
season
return
10’11
€62.7
season
return
11’12
MILLIONS
season
return
12’13
MILLIONS
season
return
13’14
MILLIONS
season
return
14’15
MILLIONS
MILLIONS
€80
€73
€69
€86
* Source: Cision
/ 15
SPORTING Clube de Portugal signed
a new Main Sponsorship deal with the
major telecom operator in Portugal - NOS
Starting in January 1st of 2016, SPORTING
CP and NOS signed a 12,5 seasons deal
regarding:
/ Main Sponsor with the presence of the
brand in the front of the game jerseys of
professional football
/ Exclusive broadcasting of SPORTING CP
football games
total amount
/ Exclusive broadcaster of Sporting TV
...with a total of €515M, being the largest
football deal ever in Portugal!
€515M
/ 16
MEMBERS
Last count in July 2015
Since March 2013
(since the new Administration)
+130.000
+28.000
MEMBERS
NEW MEMBERS
220%
growth
/ 17
SEASON TICKETS
(GAMEBOX)
Since grand opening of José
Alvalade’s Stadium
2015/2016 Season
+450.000
+24.500
SEASON TICKETS
SEASON TICKETS
SOLD
(August 2003)
11%
growth
/ 18
SPORTING CP PRESENCE
ON PORTUGUESE MEDIA
+43.000
*
NEWS
ON MEDIA P/ SEASON
+5.200
*
HOURS
JUST ON TV
(Excluding SPORTING TV)
* Source: Cision
/ 19
SEASON 2014/15
2.293
COVERS OF
NEWSPAPERS
8.030
SEASON PAGES IN PRESS
(22 DAILY AVERAGE)
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NAMING
RIGHTS
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NAMING RIGHTS
JOSÉ ALVALADE STADIUM
CAPACITY FOR +
THAN 50,000
SPECTATORS
AVERAGE CROWD
OF 35,000 EVERY
MATCH
UEFA
STADIUM
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NAMING RIGHTS
Visibility
/ Decoration of the Stadium roof
/ Strong Logo presence on the press conference panel at the
Academy
/ 2 static advertising panels on the 1st row of advertising in the
Stadium
/ 5 minutes of television transmission guaranteed on the 2nd
row of digital advertising in the Stadium in every match (except
European competitions)
/ 2 static advertising panels on the 2nd row of advertising
behind the goals
/ 2 Matchday Sponsors in Portuguese League matches
/ 4 static publicity panels on the training pitch at the Sporting
Academy
/ Presence of the Logo in tickets and communication
materials, every time that allowed by the organizing entity
PRICES SUBJECT
TO CONSULTATION
/ 4 prismatic panels on the Stadium video screens (except
European matches)
/ 3 spots on the Stadium video screen per match (except
European matches)
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NAMING RIGHTS
Media
/ 4 spots/day on Sporting TV
/ 1 page of advertising every week in the Sporting Journal
(circulation of 12,000 copies)
/ Logo and sponsor button on the official site, B2B site and
Sporting Facebook
/ Advertising banner on the Sporting Newsletter (around
85,0000 valid email addresses)
Hospitality
/ Six Star Corporate Executive Box for 12 people
(catering and parking)
/ 2 trips to accompany the team in every European football
match
/ 100 tickets for the central stand
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NAMING RIGHTS
EXAMPLES
PLEASE REQUEST A PRESENTATION
IN CASE OF INTEREST
/ 25
NAMING RIGHTS
ESTÁDIO JOSÉ ALVALADE
STAND
AVERAGE OF 33
MATCHES
PER SEASON
PREPARED FOR
MAJOR NONSPORTS EVENTS
(EX: CONCERTS)
AVERAGE OF 1M
VISITORS PER
SEASON
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NAMING RIGHTS
STAND
Visibility
/ Decoration of the Estádio José Alvalade Stand (interior and
exterior)
/ Logo presence on the press conference panel at the
Academy
behind the goals
/ 2 Matchday Sponsor em jogos da Liga Portuguesa
Academy
/ 4 static publicity panels on the match pitch at the Sporting
Academy
PRICES SUBJECT
TO CONSULTATION
European matches)
European matches)
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NAMING RIGHTS
STAND
Media
/ 1/2 page of advertising every week in the Sporting Journal
/ Campaign on the Club’s official website with up to 500,000
views
Sporting Facebook
Hospitality
/ Five Star Corporate Executive Box for 12 people (catering and
parking)
match
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NAMING RIGHTS
STAND
EXAMPLES
IN CASE OF INTEREST
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NAMING RIGHTS
SPORTING ACADEMY
CONSIDERED TO
BE IN THE WORLD
TOP-3 BY UEFA
ONLY ACADEMY IN
THE WORLD TO HAVE
TRAINED 2 FIFA
WORLD PLAYERS
(LUÍS FIGO AND
CRISTIANO RONALDO)
ACADEMY WITH MOST PLAYERS
IN THE PORTUGUESE NATIONAL
TEAM IN WORLD CUP FINALS
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NAMING RIGHTS
SPORTING ACADEMY
Visibility
/ Decoration of the Academy gate
/ Interior and exterior signage
/ Brand presence on all Academy stationary
/ Logo presence in press conferences at the Academy
row of advertising
behind the goals In the Stadium
Academy
PRICES SUBJECT
TO CONSULTATION
European matches)
European matches)
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NAMING RIGHTS
SPORTING ACADEMY
Media
views
Sporting Facebook
Hospitality
/ Six Star Corporate Executive Box for 12 people (catering and
parking)
match
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NAMING RIGHTS
SPORTING ACADEMY
EXAMPLES
IN CASE OF INTEREST
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NAMING RIGHTS
JOÃO ROCHA ARENA
NEW SPORTS
FACILITY IN THE
HEART OF LISBON
RETURN OF DAILY
VISITORS AROUND
THE STADIUM
FACILITY PREPARED
FOR NON-SPORTS
EVENTS
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NAMING RIGHTS
JOÃO ROCHA ARENA
Visibility
/ Decoration of the Academy gate
/ Brand presence on all Academy stationary
/ Logo presence in press conferences at the Academy
row of advertising
/ 4 static advertising panels on the 2nd row in the arena where
teams play
Academy
European matches)
PRICES SUBJECT
TO CONSULTATION
/ 1 spot on the Stadium video screen per match (except
European matches)
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NAMING RIGHTS
JOÃO ROCHA ARENA
Media
views
Sporting Facebook
Hospitality
parking)
match
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NAMING RIGHTS
MULTISPORT CENTER
FACADE FACING
LUMIAR
+ THAN 4,000
ATHLETES VISIT
THE FACILITY
DAILY
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NAMING RIGHTS
MULTISPORT CENTER
Visibilidade
/ Decoration of the Multisport Centre Facade
/ Brand present on all Multisport Centre stationary
/ Logo presence on the press conference panel at the Stadium
(sponsors zone)
/ 1 minute of television transmission guaranteed on the 2nd
row of advertising
/ Logo presence on the press conference panel for Handball,
Futsal and Roller Hockey
/ 4 static advertising panels on the 2nd row in the arena where
teams play
Academy
European matches)
/ 1 spot on the video screens
PRICES SUBJECT
TO CONSULTATION
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NAMING RIGHTS
MULTISPORT CENTER
Media
views
Sporting Facebook
Hospitality
/ Four Star Prestige Executive Box for 8 people (catering and
parking)
/ 2 trips to accompany the team in three European football
matches
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NAMING RIGHTS
MULTISPORT CENTER
EXAMPLES
IN CASE OF INTEREST
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PROFESSIONAL
FOOTBALL
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MAIN SPONSOR
PROFESSIONAL FOOTBALL
REGULAR PRESENCE
IN EUROPEAN
COMPETITIONS
1 CUP WINNERS’ CUP (UEFA)
18 NATIONAL CHAMPIONSHIPS
16 PORTUGUESE CUPS
8 SUPER CUPS
+ THAN
3.500.000
FANS
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MAIN SPONSOR
Visibility
/ Presence on match kit
/ Presence on training and travel kit
/ 25% of the press conference panel in the Stadium and
Academy
/ 2 static advertising panels on the 1st row of advertising in the
Stadium
behind the goals
Academy
/ 4 advertising panels on the pitch at the Sporting Academy
/ Logo on tickets and communications material for matches
whenever organisation permits
PRICES SUBJECT
TO CONSULTATION
European matches)
European matches)
/ 43
MAIN SPONSOR
Media
/ Campaign on the Club’s official website up to 2,500,000 ROS
(Run on site)
Sporting Facebook
Hospitality
/ Six Star Corporate Executive Box for 12 people (catering and
parking)
match
Merchandising
/ 50 shirts signed by the professional squad
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MAIN SPONSOR
EXAMPLES
IN CASE OF INTEREST
/ 45
SPONSOR
DAILY MASS
MEDIA COVERAGE
+ THAN 25,000 NEWS PIECES
PRODUCED DAILY BY THE PRESS
IN PORTUGAL ALONE
DAILY PRESENCE/
NOTORIETY IN THE
MEDIA
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SPONSOR
Visibility
/ Logo on the press conference panel at the Stadium and
Academy in the sponsors zone
behind the goals
Academy
European matches)
PRICES SUBJECT
TO CONSULTATION
European matches)
/ 47
SPONSOR
Media
/ Campaign on the Club’s official website up to 1.500.000 ROS
(Run on site)
Sporting Facebook
Hospitality
parking)
Merchandising
/ 48
SPONSOR
EXAMPLES
IN CASE OF INTEREST
/ 49
5 VIOLINS TROPHY
PRESENTATION
MATCH TO CLUB
MEMBERS
5TH EDITION OF THE 5 VIOLINS
TROPHY EXPECTED IN AUGUST
2016
GUARANTEED
TELEVISION
BROADCASTING
/ 50
5 VIOLINS TROPHY
Visibility
PRICES SUBJECT
TO CONSULTATION
/ Sponsor match Canopy, Flags and Stand Ups in the centre of
the pitch
/ 20% of the 1st row of advertising
/ Brand presence on 25% of the flash interview, press
conference and press zone panels
/ Podium for the awarding of the trophy to the Tournament
winner
/ Entry gantry at the exit to the dressing room tunnel
/ Brand presence on the t-shirts worn by the escort players
(children)
/ Brand logo on the starting XI photograph
European matches)
/ Brand presence on the photoframe in the post-match press
conference
/ Chance to hold 2 competitions on the pitch with presentation
from the speaker
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5 VIOLINS TROPHY
Media
/ Presence on all match communication materials in
Sporting’s media channels (ticket office poster, Facebook
posts, site banners, others)
Hospitality
/ 2 invitations for the Presidential Executive Box
/ Chance for 3 guests from the sponsoring company to watch
the match at pitchside
Merchandising
/ 52
5 VIOLINS TROPHY
EXAMPLES
IN CASE OF INTEREST
/ 53
MATCHDAY SPONSOR
GUARANTEED
TELEVISION
COVERAGE
AVERAGE ATTENDANCE IN
OF MORE THAN 35.000
SPECTATORS
TV AUDIENCE
OF MORE THAN
800.000/MATCH
/ 54
MATCHDAY SPONSOR
Visibility
/ Sponsor match Canopy, Flags and Stand Ups in the centre of
the pitch
/ Brand presence on the t-shirts worn by the escort players
(children)
/ Brand logo on the starting XI photograph
European matches)
/ Entry gantry at the exit to the dressing room tunnel
/ Brand presence on the photoframe in the post-match press
conference
PRICES SUBJECT
TO CONSULTATION
/ Chance to hold 2 competitions on the pitch with presentation
from the speaker
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MATCHDAY SPONSOR
Media
/ Presence on all match communication materials in
Sporting’s media channels (ticket office poster, Facebook
posts, site banners, others)
Hospitality
/ 2 invitations for the Presidential Executive Box
/ Chance for three guests from the sponsoring company
to watch 10 minutes of the warm up at pitchside
Merchandising
/ 56
MATCHDAY SPONSOR
EXAMPLES
IN CASE OF INTEREST
/ 57
IMAGE RIGHTS
Sporting Clube de Portugal’s professional players are followed
by a huge and diverse legion of fans, guaranteeing a wide
reach and notoriety for all brands associated with them.
PRICES SUBJECT
TO CONSULTATION
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IMAGE RIGHTS
EXAMPLES
IN CASE OF INTEREST
/ 59
PLAYERS (PR Events)
ATHLETES/WELL
KNOWN PUBLIC
FIGURES
AMBASSADORS FOR
YOUR BRAND
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PLAYERS (PR Events)
Public Relations
/ 2 Public Relations events with a professional football player,
with coverage through Sporting’s media channels
Visibility/Media
PRICES SUBJECT
TO CONSULTATION
/ Report about the company broadcast by Sporting TV and
published in the Sporting Journal
/ 1 page of advertising in 2 editions of the Sporting Journal
when the report is published
/ 2 official shirts with personalised messages
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OTHER SPORTS
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MAIN SPONSOR
HANDBALL, FUTSAL
AND ROLLER HOCKEY
PORTUGAL’S MOST
ECLECTIC CLUB
45 OTHER SPORTS FROM WHICH
9 ARE ADAPTED SPORTS
BIGGEST CLUB
IN THE WORLD
(MORE THAN
15.000 TITLES)
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MAIN SPONSOR
HANDBALL, FUTSAL
AND ROLLER HOCKEY
Visibility
/ Presence on the front of match kits
/ 25% of the press conference panel
/ 2 two advertising panels in matches in the arena
/ 2 Matchday Sponsor in the sponsored team’s matches
/ 2 static advertising panels on the professional football
training pitch at the Sporting Academy
PRICES SUBJECT
TO CONSULTATION
/ 1 advertising panel on the match pitch at the Sporting
Academy
/ 64
MAIN SPONSOR
HANDBALL, FUTSAL
AND ROLLER HOCKEY
Media
(Run on site)
Sporting Facebook
Hospitality
/ 20 tickets for all of the sponsored sport’s matches
/ 10 tickets for the central stand for professional football
matches in Estádio José Alvalade (except Portuguese Cup)
Merchandising
/ 5 signed shirts by the squad of the sponsored sport
/ 65
MAIN SPONSOR
HANDBALL, FUTSAL
AND ROLLER HOCKEY
EXAMPLES
IN CASE OF INTEREST
/ 66
SPONSOR
HANDBALL, FUTSAL
AND ROLLER HOCKEY
STRONG BACKING
FROM THE CLUB IN
SPORTS
TELEVISION
COVERAGE
THROUGH NONSUBSCRIPTION
SERVICE
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SPONSOR
HANDBALL, FUTSAL
AND ROLLER HOCKEY
Visibility
/ Presence on the back, sleeves or shirts of match equipment
/ Logo insertion on the press conference panel in the sponsors
zone
/ 2 two advertising panels in matches in the arena
/ 2 Matchday Sponsor in the sponsored team’s matches
/ 1 static advertising panel on the professional football team’s
training pitch at the Sporting Academy
/ 1 advertising panel on the match pitch at the Sporting
Academy
PRICES SUBJECT
TO CONSULTATION
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SPONSOR
HANDBALL, FUTSAL
AND ROLLER HOCKEY
Media
/ 1 spot/per day on Sporting TV
(Run on site)
Sporting Facebook
Hospitality
/ 20 tickets for all of the sponsored sport’s matches
/ 10 tickets for the central stand for professional football
matches in Estádio José Alvalade (except Portuguese Cup)
Merchandising
/ 5 signed shirts by the squad of the sponsored sport
/ 69
SPONSOR
HANDBALL, FUTSAL
AND ROLLER HOCKEY
EXAMPLES
IN CASE OF INTEREST
/ 70
IMAGE RIGHTS
SPORTS ATHLETES
The athletes of SPORTING Clube de Portugal’s sports teams
are held in high esteem by the entire Sporting universe and
society in general. Their presence in advertising campaigns,
PR events etc. guarantees not only notoriety for brands who
are associated with them, but also the chance to transmit
their values to target audiences. Athletes like Ercília Machado
and Patrícia Mamona (Athletics), João Benedito and João
Matos (Futsal), Pedro Spínola and Pedro Solha (Handball) and
Ângelo Girão and Ricardo Figueira (Roller Hockey) are just
some of the athletes who can guarantee brand notoriety.
PRICES SUBJECT
TO CONSULTATION
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IMAGE RIGHTS
SPORTS ATHLETES
EXAMPLES
IN CASE OF INTEREST
/ 72
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MAIN SPONSOR
YOUTH FOOTBALL
16 TEAMS
350 ATHLETES
ONE OF THE
5 BEST
YOUTH SYSTEMS
IN THE WORLD
FUTURE
WORLD
STARS
/ 74
MAIN SPONSOR
YOUTH FOOTBALL
Visibility
/ Presence on match and training kits (front, back, sleeve or
shorts)
PRICES SUBJECT
TO CONSULTATION
Academy
/ 75
MAIN SPONSOR
YOUTH FOOTBALL
Media
/ Campaign on the Club’s official website up to 2,500,000 ROS
(Run on site)
Hospitality
/ Prestige Executive Box for 8 people (catering and parking)
matches
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MAIN SPONSOR
YOUTH FOOTBALL
EXAMPLES
IN CASE OF INTEREST
/ 77
MAIN SPONSOR
SPORTING ACADEMY SCHOOLS
24 PORTUGAL
(North and South)
4 ABROAD
(South Africa | Canada |
Guinea | Cape Verde)
+ 6.000
CHILDREN
DEAL FOR THE
OPENING OF
10 SAS’S
IN CHINA
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MAIN SPONSOR
Visibility
/ Presence on match and training kits (front, sleeve or shorts)
/ 1 minute of television transmission guaranteed on the 2nd
Academy
/ Placement of static advertising at the 28 Sporting Academy
Schools
/ Naming of the SAS Internal League, with the final played in
the Stadium or at the Academy
PRICES SUBJECT
TO CONSULTATION
/ Presence in events attended by the SAS (Ex: Kid Stuff,
Festival Panda, Kidzania, etc.)
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MAIN SPONSOR
Media
(circulation of 12.000 copies)
(Run on site)
/ Logo and Sponsor button on the official website, B2B site
and Sporting Facebook
Hospitality
/ Prestige Executive Box for 8 people (catering and parking)
matches
/ 80
MAIN SPONSOR
EXAMPLES
IN CASE OF INTEREST
/ 81
MEDIA
SPORTING
CLUBE DE
PORTUGAL
/ 82
SPORTING MEDIA
STADIUM DIGITAL BOARDS
Set up in a strategic position in Estádio José Alvalade’s Caixa
Geral de Depósitos stand (in front of the main television
cameras which cover matches), the digital boards are a
guarantee of high notoriety levels for all brands who appear
on them.
MATCH BY MATCH*
1 Minute
SEASON**
PRICE
TOTAL
PRICE
TOTAL
1.750€
Not applicable
1.400€
23.800€
* Except European, FC Porto and SL Benfica matches
** 17 Portuguese Championship matches
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SPORTING MEDIA
STATIC PUBLICITY IN THE STADIUM
Placed behind the goals in Estádio José Alvalade, these
boards are a great presence for brands not only during
matches (live), but particularly in television highlights due to
the extremely high number of repetitions of incidents around
the goal.
MATCH BY MATCH*
SEASON**
PRICE
TOTAL
PRICE
TOTAL
1 Position
2.100€
Not applicable
1.750€
29.750€
2 Position
3.900€
Not applicable
3.150€
53.550€
/ 84
SPORTING MEDIA
VIDEO SCREENS
Situated in two corners of Stand A in the Stadium, the Video
Screens are in a prime location in Estádio José Alvalade. Their
configuration allows for 2 communications strips, acting as
the main methods for communication and information on
matchday.
MATCH BY MATCH*
SEASON**
PRICE
TOTAL
PRICE
TOTAL
1 spot 15”
200€
200€
175€
2.975€
2 spots 15”
200€
400€
300€
5.100€
1 spot 30”
500€
500€
340€
5.780€
2 spots 30”
500€
1000€
700€
11.900€
/ 85
SPORTING MEDIA
STATIC ADVERTISING
AT THE ACADEMY
The main pitch at the Sporting Academy is the stage for
all of the Club’s youth teams’ matches and most matches
are broadcast live on the Club’s non-subscription service
- Sporting TV. This is a prime location for communicating
brands to the sporting universe and to all sports fans in
general.
MATCH BY MATCH*
SEASON**
PRICE
TOTAL
PRICE
TOTAL
1 Position
Not applicable
Not applicable
1.000€
9.000€
2 Position
Not applicable
Not applicable
1.800€
16.200€
/ 86
SPORTING MEDIA
SPORTING TV
Maximum audience reached
This is SPORTING Clube de Portugal’s official channel, giving
access to the heart of the Sporting universe. It provides us
with 24 hours a day of programming, with exclusive content
from the club’s various sports, Academy, forums and other
areas. The channel is currently available through MEO and
NOS in Portugal and internationally through ZAP in Angola
and Mozambique..
Best share and daily average rating 2015
Share and average rating on weekends 2015
Insertions
PRICE P/ SPOT
PRICE P/ SPOT
Spot de 10“
85€
40€
Spot de 20“
105€
55€
Spot de 30“
145€
70€
(partner)
Share and average daily rating 2015
/ 87
SPORTING MEDIA
SPORTING JOURNAL
One of the oldest club
newspapers in Europe, this
weekly edition is distributed
nationally to over 2.500
subscribers through the paper
format and 1.000 subscribers
through the digital format, as
well as an average of 3.500 sales
through other outlets. Exclusive
content, with interviews and
special supplements from the
Sporting universe.
FORMAT
LOCALISATION
PRICE
SIZES
Front page corner
400,00 €
6cm x 4,5cm
Front page footer
1.000,00 €
25,3cm x 3cm
Back page
3.100,00 €
25,3cm x 33,5cm
Back page corner
750,00 €
25,3cm x 3cm
Back page header
750,00 €
25,3cm x 3cm
4.500,00 €
53cm x 35,5cm
3.500,00 €
53cm x 35,5cm
Central Pages
4.000,00 €
53cm x 35,5cm
Even
2.100,00 €
25,3cm x 33,5cm
Odd
2.350,00 €
25,3cm x 33,5cm
Even
1.100,00 €
25,3cm x 14,8cm
Odd
1.300,00 €
25,3cm x 14,8cm
Even
1.100,00 €
30cm x 12,66cm
Odd
1.300,00 €
30cm x 12,66cm
Even
600,00 €
11,9cm x 14,8cm
Odd
750,00 €
11,9cm x 14,8cm
Even
470,00 €
24,30cm x 4,5cm
Odd
550,00 €
24,30cm x 4,5cm
Entry (page 2|3)
Double
Page
1/2 page
1/2 page vertical strip
1/4 page
Footer
/ 88
SPORTING MEDIA
WWW.SPORTING.PT
The new Sporting Clube de Portugal website has a monthly
average of 350.000 visitors and 4M page views and is one of
the country’s most viewed websites. We put our main partners
in contact with more than 3.5M Sporting fans, helping to
develop campaigns adapted to your needs in two separate
spaces: Mrec/video and the Half Page , shown here to the side.
FORMATS
HOMEPAGE
OTHER SECTIONS
RUN ON SITE
Banner
20€
15€
10€
Half Page
80€
60€
Layer/Pop-up
150€
150€
100€
Mrec/VideoAd
40€
30€
25€
Masthead
120€
110€
SkyScraper
40€
30€
25€
/ 89
Bruno Mascarenhas
Commercial Director
[email protected]
/ 00 351 21 751 64 35
/ 00 351 96 533 34 35
João Pedro Nunes
[email protected]
/ 00 351 21 751 64 21
/ 00 351 96 862 84 42
Duarte Nabais
[email protected]
/ 00 351 21 751 64 62
/ 00 351 92 414 47 09
Frederico Sangareau
[email protected]
/ 00 351 21 751 64 65
/ 00 351 91 080 51 22
Sílvia Saiote
[email protected]
/ 00 351 21 751 64 66
Business.sporting.pt
www.linkedin.com/company/sporting-clube-de-portugal
www.youtube.com/scpsportingbusiness
DISCLAIMER Confidential Document. Copying or sharing this document without prior authorization of SPORTING Clube de Portugal is prohibited. SCP 2015
/ 90

Sporting Business - Sporting Clube de Portugal

Transcription

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