Participation plan concept 2016.cdr

Tenpin Bowling
Australia
Participation Plan
2015-2018
Introduction
Tenpin bowling con nues to enjoy high par cipa on rates with research indica ng that over 2.5
million Australians bowl at least once a year. But like most sports, the difficulty in a rac ng new
people to tradi onal forms of the game such as weekly league compe ons is increasingly
challenging.
In the 1980's over 100,000 league bowlers took to the lanes weekly for more than 40 weeks of the
year - trying to get a lane on a week night was virtually impossible! Fast forward 30 years and that
number has declined to around 40,000. Factors such as growth in two income families, closure of
day-care facili es in bowling centres, a me poor society and an endless array of entertainment
op ons have all contributed to the decline.
Growing par cipa on and in par cular developing new and innova ve programs is TBA's most important strategic priority
over the next 3 years. For long term growth, coupled with the ability to take a more strategic and less reac onary approach,
the sport must find other sources of revenue to supplement tradi onal streams. Government funding and revenue from
tradi onal membership capita on models will simply not sustain our organisa on into the future.
Virtually all sports have experienced decline in organised par cipa on and we share a common goal of finding new and
innova ve ways to get people playing sport whilst understanding the most effec ve ways to engage with par cipants
par cularly in the digital space.
TBA's Par cipa on Plan 2015-2018 is quite specific and targeted. With limited resources at both the State and Na onal level
we simply can't be everything to everybody. This par cipa on plan specifically targets a growth in par cipa on in two key
markets:
1. Children
2. People with a Disability
Through extensive research commissioned by TBA with the support of the ASC in organisa onal design and junior
par cipa on programs we are incredibly op mis c about the future of our sport. Our suite of par cipa on programs under
development promises to not only grow par cipa on, but increase our relevance to the bowling industry and provide a new
revenue stream for the sport.
Cara Honeychurch - Chief Executive Officer
Our vision
“A life me sport for
all Australians that
enriches people's
lives through the
spirit of community”
Tenpin Bowling Australia Core Values
Education
Passion
We are proud & dedicated to our
sport and community
Integrity
We uphold the principles of
fairness, respect & honesty
Performance
We perform at the highest level &
benchmark against the best
We facliitate the sharing of our
knowledge, skills, values & beliefs
Collaboration
We encourage & support others to
achieve common outcomes
As a community we are fortunate to be part of a
lifetime sport that enriches lives...
.....but we face profound challenges to ensure continuing relevance and
success of tenpin bowling in Australia.
As a na on
of me
poor
people we
have
less me
for
organised
sports
Our
financial
sustainability
is an
ongoing
challenge
The cost of
building
bowling
centres
will
challenge
the
sports
growth
Mee ng
the
demand for
coaches &
volunteers
to grow
par cipa on
Increasing
junior
par cipa on
in a
compe ve
market to
supplement
an ageing
member base
There is a
need to reposi on
tenpin
bowling as a
viable sport
and not just
an
entertainment
op on
Tenpin Bowling Australia What we know about our sport
2.5 million Australians
bowl annually~
Bowling is fun, for all ages,
a quality experience,
welcoming and accessible~
Tenpin bowling ranks 5th
in par cipa on by children
aged 5-15 years*
Time (39%) and price (26%)
are the greatest barriers to
increased par cipa on~
57% of members are over
50 years of age^
57% of parents & children are interested
in par cipa ng in a tenpin bowling
program for children aged 6-12#
~Repucom Consumer Research 2013, * Gemba Ac ve Sports Par cipa on 2012, ^TBA Member Survey 2015, #Kine ca Junior Program Development 2015
Tenpin Bowling Australia Participation SWOR Analysis
n Inclusive
n Limited number of
n Strong proprietor
support
n Rela onship with
n
SSO's
n Inter-genera onal
n
recogni on
n Diversity - gender
and age
n Perceived as safe,
non weather
dependent
n
n
n
n
S
STRENGTHS
development
officers to deploy
programs
Not financially
independent
Deployment of
services at centre
level
Lack of visibility at
centre level
Lack of control
over facili es
Coaching
Development
Perceived as
mostly an
entertainment
op on rather than
a sport
W
WEAKNESSES
n Spor ng Schools
n Ageing
n Bowling centre work
n
n
n
n
n
force
Appe te for junior
program from
general public
Many children
introduced to sport
at young age
New environments
for bowling eg
nursing homes and
schools
Volunteer
development
program
Commercialisa on
of programs
O
OPPORTUNITIES
n
n
n
n
n
membership
Players not
advoca ng their
sport
Over reliance on
government
funding
Decrease in league
par cipa on
Lack of coaches
and volunteers to
deploy
par cipa on
programs
Changing
government
priori es
R
RISKS
Participation Pathways - From Sporting Schools to the Pro Tour
3
Showing
the world
2
Mastering
your skills
1
Fundamentals
Pro
Tour
National
Team
National
Training
Squad
State Based
Training
State & National
Tournaments
League Competition
Strike Squad*
Bowling 101
Strike Patrol
*Coming 2018
Sporting Schools
S
por ng Schools is a $100 million Australian
Government ini a ve designed to help schools
to increase children's par cipa on in sport,
and to connect children with community sport. In
partnership with more than 30 Na onal Spor ng
Organisa ons (NSOs), Spor ng Schools will help to
coordinate spor ng organisa ons, coaches and
teachers to deliver sport before, during and a er
school hours.
Tenpin Bowling Spor ng Schools is a four week
introductory program designed to introduce tenpin
bowling with a focus on learning the fundamental
skills of the sport in a fun environment. It can be
delivered both in school and in a centre, u lising
portable lanes and lightweight rubber bowling balls;
making it ideal for primary school children aged 7 to
12 years old. The program has been designed to
assist both coaches and teachers to conduct quality
sessions easily, ensuring ongoing par cipa on, skill
development, achievement and learning.
Spor ng Schools is the cri cal first step in the
par cipa on pathway for children. With at least one
session of SSP taking part in a bowling centre, the
program allows children to experience the sport not
only in a modified form but also on full length lanes
using real bowling balls. It also provides the
opportunity to create a link between local schools
and the bowling centre and leads into our new in
centre Junior Par cipa on Program “Strike Patrol”.
W
ith a completely unique approach to
program development, TBA is excited to
pilot Strike Patrol; an 8 week in centre
junior program for children aged 6-12 in term 3 2016
with a na onal launch planned for February 2017.
Strike Patrol was developed based on consumer
driven research to understand the needs and desires
of children and their parents rather than the
tradi onal approach of taking an exis ng program
and asking consumers to adapt to the sport’s offering.
Challenging what were considered sacred elements of
the sport, Strike Patrol introduces a simplified,
shorter game with new scoring rules on shortened
lanes. Gone are the bumpers – this is about
challenging children and rewarding achievement,
whilst recognising the need for children to be with
their friends and learn in a fun way is crucial.
Partly funded by the ASC, this project not only allows
for significant par cipa on growth in primary school
aged children, this is an important case study for the
ASC and other NSO's to understand what can be
achieved when programs are developed allowing the
needs of the consumer to drive program outcomes
rather than those of the sport.
By 2018, we expect over 15,000 children in over 70
venues will have par cipated in the program.
T
BA has had a strong focus and commitment on
increasing par cipa on for people with a disability
(PWD) since 2012. The Bowling 101 program was
developed in 2014 to introduce the sport to new par cipants
as well as develop the fundamental skills of current bowlers
with a disability.
Bowling 101 consists of eight sessions at a bowling centre that
steadily introduce new skills each week. The emphasis of the
program is for par cipants to have fun, learn new skills and
improve their bowling. Delivered by accredited instructors,
coaches follow a structured plan to ensure par cipants
constantly improve their skills but most importantly enjoy the
experience.
Whilst TBA is commi ed to growing par cipa on in the
disability sector, our ability to achieve our par cipa on goals is
uncertain if tenpin bowling remains as a Category D sport due
to a significant drop in funding. TBA is currently awai ng the
outcome of a recent ASC par cipa on audit.
How will we Measure Success in 2018
In three years, participation in the sport of tenpin bowling will be vastly different from what it is today.
Whilst traditional participation pathways will always be a focus, TBA will be an innovator of new products
and a valued partner of the industry that drives new forms of participation in new markets.
Increase Member
Engagement for
Future Growth
Increase
Participation
in Targeted Groups
Develop
Volunteers
and Coaches
n All league par cipants contribute
n Increase number of schools involved
n Increase coaching workforce to
financially to the sport
n Con nue to add relevant,
compelling benefits for members
n Increase engagement with
members that fosters spirit of
community
n Develop, educate and grow
capabili es of Local Associa ons
support par cipa on outcomes
n Create a volunteer
development & recogni on
program
n
in Spor ng Schools across all States
& Territories
Complete development and na onal
launch of Strike Patrol
Commercialise Strike Patrol to allow
for further par cipa on investment
Planning commenced for the follow
on program to Strike Patrol
Consolidate and grow Bowling 101
to increase par cipa on for people
with disability
Success measures
Success measures
Success measures
n 40,000 full ac ve members by
n 300 Spor ng Schools programs
n 500 accredited coaches
n 200 accredited managers
n Create a volunteer
2018
n Move to ASC Category C sport
n Achieve targets in
Communica on Plan through
delivering the right message to
the right audience at the right
me
n 75% of registered bowling centres
have local/regional associa ons
delivering sport services
n
n
n
delivered annually to 6,000
children na onally
n 15,000 par cipants of Strike Patrol
by 2018 run in over 70 venues
n 25,000 par cipants for people
with a disability that bowl
regularly *minimum 12 mes p.a.
development program that
assists in the reten on and
a rac on of volunteers
Tenpin Bowling Australia Coach Accreditation Levels
Level 1
Certification
Bronze
Certification
Silver
Certification
Purpose
Coaches gain basic knowledge
& skills to deliver beginner
bowling programs.
Target
Centre staff, School teachers,
Carers & Volunteers
Purpose
An intermediate program for
those coaching the fundamentals
on a more ongoing basis.
Target
Bowling centre & Local
Representa ve team coaches
Purpose
An advanced program for
coaches of elite athletes & those
coaching at State and Na onal
team level
Target
Coaches of HP athletes,
State & Na onal Team coaches
“A life me sport for
all Australians that
enriches people's
lives through the
spirit of community”
QUEENSLAND
NORTHERN TERRITORY
NEW SOUTH WALES
VICTORIA
TASMANIA
WESTERN AUSTRALIA
SOUTH AUSTRALIA
A.C.T