Taking Beauty To The Next Level

Transcription

OCTOBER 14 - 15
Hair • Nails • Dayspa • Business
PHOTO: Paul Mitchell
PHOTO: BIOMARIS USA
PHOTO: OPI Products, Inc.
PHOTO: NEXXUS
PHOTO: NEXXUS
Show Preview
Taking Beauty To The Next Level
PHOTO: Light Elegance Nail Products
Greater Columbus Convention Center • Columbus, Ohio
TABLE OF CONTENTS
Beauty Classic Highlights
Education
Center Stage
Sophisticated looks for Fall/Winter from trendsetting
guest artists
Business Forum . .................................. 24-25
Center Stage ............................................ 4-5
Dayspa & Esthetics ............................... 22-23
Extensions & Weaves ............................ 18-19
Global Texture . ........................................... 16
Hair Education.......................................... 6-15
Nail Education ...................................... 20-21
Schedule at a Glance (including codes).. 26-27
Location: Exhibit Floor
Hands-On Workshops
Hands-On educational series presented by New Concepts Hair
Goods and SIMPLICITY Hair Extensions
Global Texture
Increase and improve your ability to serve a multicultural market
Workshops
Hands-On.................................................... 17
Participating Manufacturers . ......... 3
General Information
CEU Class Sign Up........................................30
Coupons ............................................... 28-29
Directions & Parking ................................... 32
Registration Form ....................................... 31
Show Policies & Procedures ....................... 30
Extensions & Weaves
Reinvent your client’s image while achieving a natural look
Exhibit Floor
Latest Fall/Winter trends, products and show only specials
Continuing Education - Online Class Sign Up
Earn up to 8 continuing education hours
Visit www.premiereshows.com to register!
Turn to page 31 to find out more!
Show Registration Outlets............................ 31
Hotel & Travel Information ............. 32
Special Events
Dance Party..................................................19
Show Registration
$55
$30
After September 8th
Professional Two-Day Advance Student Two-Day Advance $65
$30
Hotel & Travel
October 14 & 15
Show Hours
Sunday • 9a - 6p
Monday • 9a - 5p
Register Early and SAVE!
Beauty Industry
Professionals Only
On or Before September 8th
Professional Two-Day Special
Student Two-Day Special
Day of Show
Professional Two-Day
Student Two-Day
Show Dates
$75
$40
Get the lowest rates at official show hotels. Don’t
wait...book today! Be sure to mention that you are
with the Mid-American Beauty Classic. Refer to
32 for details.
page
All Attendees will be asked to present a photo
ID along with one of the following credentials:
■ Salon or Spa business license
■ Cosmetology License
■ Sally’s Professional Card (red)
■ Distributor Store Card
■ Cosmetology School Time Sheet or
report card
■ Cosmetology school ID card
For a complete listing of acceptable
credentials refer to page 30.
NOTE: NO children will be permitted on the
show floor or into any of the educational
components.
Show Location
Greater Columbus
Convention Center
400 North High Street
Columbus, OH 43215
Registration
To Register for Show:
■ Visit www.premiereshows.com
■ Use the show registration form on page 31
■ Call 800-335-7469
■ Visit a local authorized registration outlet
(see page 30 for a listing)
To Register for Hands-On Workshops:
■ Visit www.premiereshows.com
■ Use the show registration form on page 31
■ Call 800-335-7469
CEU Class Sign Up
■
Visit www.premiereshows.com and
select “Continuing Education Classes”
Participating companies
all of your
Favorite
Companies
ALL IN 1
time
PHOTO: Paul Mitchell
ABBA
Alterna
American Association of Cosmetology
Schools
American Culture
Andis
Barbara Black Publishing
Bass Brushes
Beautiful Feet
Beautopia/ Kadus
BIA International
Bioelements
Biomaris USA
Brocato
China Glaze
Chuck Caple
CinderellaHair
Color Express
Colours of Joy
Crown Industries
Depilève
DermaNew
Devon & McCall
Donna Bella Hair Extensions
ECRU
Enzo Milano
Estelina’s Spa Products
Eye Kandy
Fairy Tales Hair Care
Fan Out
Farouk Systems
FHI H.E.A.T.
Fi Hair Gear
Florida Shears
FN Long Locks
framesi
Fusion/Torain Hair Extensions
Gelousy Gel Nail Systems
Hairdreams
HairStok International
ISH
IT WORKS! Inches Gone in 45 Minutes!
J&N Enterprises
J. Beverly Hills
John Amico Products
John Paul Mitchell Systems
JRS Superstar International
KARG
Keune
Mantra Hair Corporation
MATRIX
Med/Spa Distributors, Inc.
Metropolis Technology, Inc.
Modern Salon Media
New Concepts Hair Goods
Nexxus
Nioxin Research Laboratories
Nufree
OPI Products, Inc.
P2 by Philip Pelusi
Pharmagel
Precision Nails
PureOlogy
Redken
RetroHair
RUSK
SAHAG
Saint Charles International
Sally Beauty Supply
Schwarzkopf Professional
Scruples
Sexy Hair
Shark Fin Shear Company
SIMPLICITY Hair Extensions
Specialized Continuing Education
Consultants
SportClips
SUDZZ FX
Teeth Whitening….Like Your Dentist
The Marilyn Brush
The Ohio Professional Cosmetologists
Association
Toni Love’s Training Center
Top Secret Haircessory
Ultimate Face Cosmetics
Violà
White Sands Hair Care
Plus Many More….
Manufacturers Subject To Change.
presented by Paul Mitchell Ohio
presented by Salon Ware
Featuring Kelly Cardenas and Salon Team
After 13 years of educating for John Paul Mitchell Systems, and 9 years of helping to
develop one of the most sought after cultures in the industry, Kelly Cardenas has added
Salon Owner of A Robert Cromeans Salon to his resume. Kelly is currently a PAC Member
for Paul Mitchell. His travels throughout the world have given him a unique perspective
on the professional beauty industry. With locations in Port Huron, MI and Las Vegas, NV
Kelly’s goal is to help people understand that success within the salon is not dictated by
the city in which you live. The right mix of Art and Business will prove to be the missing
link between your goals and reality.
Featuring Gary Travis & Jon Richards
Gary Travis brings extensive experience to the Nexxus® Platform. A salon owner,
manager and a master stylist, Gary has performed throughout the United States and
Canada becoming a leader in the salon industry.
With over 20 years experience as a stylist and
salon owner, Jon knows how to educate and
motivate. The recipient of several prestigious
hairstyling awards, he’s an accomplished Master
Designer.
Nexxus® Fall 2007 Trend
Forecast
Join us at the Nexxus® Theatre as the Nexxus®
Artistic Team presents the cut and colour trend
forecast featuring the Aloxxi Colour Collection and
Phyto Organics. Experience the creativity, artistry
and innovation of cut and colour trends, finished
with head turning styling techniques. Do not miss
this opportunity to reignite and expand your artistic
talents. Transform the ordinary into extraordinary!
Discover the diversity and ingenuity of the latest trend collection from Nexxus®.
Center Stage
Time
11 - 11:50a
Sunday Classes
Paul Mitchell
Monday Classes
PM-FS Paul Mitchell
PM-FM
presented by Maly’s
Center Stage
Time
1 - 1:50p
Sunday Classes
Nexxus
Monday Classes
NX-JS Nexxus
NX-JM
Featuring Rod Sickler & Wayne Tuggle
Featuring Bob Kompier & Rochelle Prette
Having been in the beauty industry for
over 29 years, Rod realizes that there is
no better company out there. Sexy Hair
is simply the best and the company
brings out the best in Rod. His personal
motto is “passion has a price”.
Retro Hair’s Educational Team is guaranteed to inspire and enhance your creativity while
satisfying your need for valuable education. Personalize your cut, color and styles for your
clients.
Become an innovator of style and see what’s happening with Retro Hair!
Wayne loves working with Sexy Hair
because he respects all that the
company believes in. With over 16
years in the industry, Wayne realizes
that “it doesn’t matter how it looks to
other people, it only matters how it
looks to you.”
Center Stage
Time
10 - 10:50a
Sunday Classes
Sexy Hair
Monday Classes
SH-CS Sexy Hair
SH-CM
Center Stage
Time
3 - 3:50p
Sunday Classes
Retro Hair
Monday Classes
RH-PS Retro Hair
RH-PM
presented by Maly’s
presented by The Brittany Group
Featuring Josslyn Thompson & Robert Santana
Featuring Eloy Villarreal,
Creative Team Member
Josslyn has attracted a clientele
that desires the need for Red Carpet
readiness, to the simplicity of everyday
wear. With products that have brilliant
colors and a vibrant feel, Josslyn has the
ability to make anyone feel like they’re
ready for a movie premiere. Her editorial
work has been seen in People, In Touch
and US.
Eloy first made his mark with Alterna as a
local educator in Texas. He quickly caught
attention and moved up through the ranks
to become an elite member of the Alterna
Creative Team. Now, Eloy travels the world
translating current trends and collections
into easy to understand step-by-step
processes for class participants.
Robert has over 16 years following
his true passion – hair designing and
exploring with color. As a salon owner,
Robert is a strong believer that educating
both your staff and clients leads to a
successful business. He has shared his
talents in various ways, most recently as
a member of the television series Hack
on CBS.
The Reflection Series
Using a razor, Eloy Villarreal will instruct
on texture and flexibility through Refection
Design to embrace the many changing
moods of the Resist client. Resist up
styles will be carefree and easy to
understand, working in an uncontrived
manner to make each of your clients look
like a celebrity.
Indulge in the richness!
Center Stage
Time
12 - 12:50p
Sunday Classes
MATRIX
Monday Classes
MX-HS MATRIX
MX-HM
Center Stage
Time
2 - 2:50p
Sunday Classes
Alterna
Monday Classes
AL-MS Alterna
AL-MM
Center Stage Schedule
Featuring Maurice Burnett, Carnette
Burnett, Andre Edwards &
Robear Landeros
Celebration Collection
Learn the Schism Cutting System to create seamless layering in just five or six steps.
Increase your profits by simplifying your cutting approach and saving time.
• Create your foundation
• Fine-tune your cut and learn when and why to texturize
• Customize to the client
• Easy, yet sophisticated seamless layering
DYNAMIC. GLOBAL. VISIONARY. BIA / THE POLY-TEXTURAL SOCIETY
Center Stage
Time
4 - 4:50p
Sunday Classes
Monday Classes
BIA International BI-RS BIA International BI-RM
Sunday
10:00- 10:50a Sexy Hair
11:00- 11:50a Paul Mitchell
12:00- 12:50p MATRIX
1:00- 1:50p NEXXUS
2:00- 2:50p Alterna
3:00- 3:50p Retro Hair
4:00- 4:50p BIA International
Monday
10:00- 10:50a Sexy Hair
11:00- 11:50a Paul Mitchell
12:00- 12:50p MATRIX
1:00- 1:50p NEXXUS
2:00- 2:50p Alterna
3:00- 3:50p Retro Hair
4:00- 4:50p BIA International
presented by
Salon Ware
presented by
Paul Mitchell Ohio
Nexxus®
Featuring Gary Travis & Jon Richards
Gary Travis brings extensive experience to the Nexxus® Platform. A salon
owner, manager and a master stylist, Gary has performed throughout the United
States and Canada becoming a leader in the salon industry. Gary’s studies in
Europe have brought him International notoriety.
With over 20 years experience as a stylist and salon owner, Jon knows how to educate and
motivate. The recipient of several prestigious hairstyling awards, he’s an accomplished
Master Designer recognized by the Art and Fashion Group International with the Master of
the Craft Award.
Paul Mitchell Haircutting
Featuring Alea Ferguson, Jessica Frye and Rachelle
King
Tired of doing the same cuts day in and day out? This class is guaranteed
to be “Cutting Edge” and will excite and motivate you to start having fun
doing hair again!
Formal Finishes
Nexxus® Fall 2007 Trend Forecast
Join us at the Nexxus® Theatre as the Nexxus® Artistic Team presents the cut and colour
trend forecast featuring the Aloxxi Colour Collection and Phyto Organics. Experience the
creativity, artistry and innovation of cut and colour trends, finished with head turning
styling techniques.
This energizing presentation is guaranteed to inspire and enhance your creativity while
satisfying your need for quality education. Do not miss this opportunity to reignite and
expand your artistic talents. Transform the ordinary into extraordinary!
Discover the diversity and ingenuity of the latest trend collection from Nexxus®.
Featuring Bridgette McLeod, Shannon Nellis and Kim
Chamblin
Learn the business of long hair along with exciting techniques suited for
long hair design and quick long hair upgrades.
Fall Trends
Featuring Kelly Cardenas and Salon Team
Kelly’s goal is to help you understand that success within the salon is not
dictated by the city in which you live. The right mix of art and business
will prove to be the missing link between your goals and reality.
Block Coloring
Featuring Judith Moore, Katie Graffice and Abi Namenyi
With shiny gems and glittering gold ruling the runways and magazines,
experience the beautiful new colors from Paul Mitchell and their new
collections:
• EarthStones
• Red Rocks
• Gold Standards
Exhibit Floor • Room D50
Time
10 - 11a
3 - 3:45p
* No CEU’s
Sunday Classes
Trend Forecast
Trend Forecast
Room E170-171
Monday Classes
NX-DS Trend Forecast
*
Trend Forecast
NX-DM
*
Time
9 - 10a
11a - 12p
1 - 2p
3 - 4p
Sunday Classes
Haircutting
Formal Finishes
Fall Trends
Block Coloring
Monday Classes
PM-AS Formal Finishes PM-AM
PM-GS Block Coloring PM-GM
PM-KS Fall Trends
PM-KM
PM-QS
presented by
Maly’s
presented by
Maly’s
Redken 5th Avenue NYC
MATRIX
Featuring Beth Amann & Renee Schroeder
Featuring Josslyn Thompson & Robert Santana
Beth feels strongly about Redken hair color and its ability to impact every
area of our lives. Whether she is making her clients look more beautiful or
creating new looks, the “work smarter, not harder” message always comes
through in her classes. Her passion, drive and curiousity keep her up to the
minute on color trends and the latest techniques.
Chocolate Cherries
With over 26 years of industry experience, Renee prides herself on her
knowledge and passion for hair design and finishing. Renee incorporates
understanding the principals of design and color along with fun, creative
new techniques to achieve high fashion as well as marketable looks for
salon clients.
Give in to the temptation of 12 Permanent and Demi-permanent
shades inspired by the decadence of chocolate with a hint of Red
and Copper tones.
Room D131
Time
11a - 12p
3 - 4p
Sunday Classes
Redken
Redken
Monday Classes
RE-GS Redken
RE-QS Redken
RE-GM
RE-QM
Introducing…The Chocolate Cherry Collection. MATRIX brings
the sensorial experience of chocolate to haircolor with the first
dual collection from Socolor and Color Sync. Join us for this
experience of decadent color and beautiful cuts.
Indulge in the richness!
Room D230 - 231
Time
11a - 12p
3 - 4p
Sunday Classes
Monday Classes
Chocolate Cherries MX-GS Chocolate Cherries MX-GM
Chocolate Cherries MX-QS Chocolate Cherries MX-QM
presented by
Maly’s
presented by
The Brittany Group
Farouk Systems
Schwarzkopf Professional
Featuring Tommy Tusa & Marco Passaniti
Featuring Cassi Young-Paxton & Margot Hughes
CHI
Using the hair as your canvas, CHI Color as your pallet and techniques
such as brushstrokes, color washing and painting, transform yourself into a
modern-day hair artist.
Let CHI Tools be your guide to learning new and exciting three dimensional
techniques in cutting that will liberate the hair’s own natural texture and to completing
your masterpiece.
BioSilk
Combine the power of heat and the luxury of Silk with exceptional styling and artistic
qualities. BioSilk offers prescriptive solutions for all hair types.
Igora Royal/Essential Looks
Color is communication, color is emotion, color is creativity. We understand
that color provides limitless possibilities and gives you a medium to create
new worlds beyond your own. Whatever you can conceive, we can create
with the color of imagination.
Schwarzkopf Professional’s latest collection celebrates modern day glamour, looks
that are intelligent, opulent, simple, modern and chic. It takes the best of the catwalk
shows to bring you six trends from next season that perfectly match your perception of
contemporary glamour.
Let BioSilk Liquid Color and Tools mold your creative artistic side as well as give your
clients manageable, easy-to-wear hair.
Liberate the artist inside.
Room D233-234
Time
9 - 10a
1 - 2p
Time
Sunday Classes
CHI / BioSilk
CHI / BioSilk
Monday Classes
FS-AS CHI / BioSilk
FS-KS CHI / BioSilk
FS-AM
FS-KM
10 - 11a
12 - 1p
2 - 3p
4 - 5p
Sunday Classes
Monday Classes
Essential Looks SP-DM
Essential Looks SP-IS
Essential Looks SP-NM
Essential Looks SP-SS
presented by
Maly’s
presented by
Maly’s
RUSK
PureOlogy
Featuring Angela Greenland, Maria Guasta & Tracey Watts
Featuring Angel del Solar & Mary Katherine Hecht
RUSK Geometrix Collection
For some, passion can be found in the exquisite act of cutting and
colouring hair. For others, like Angel del Solar, passion can also be
recreated by complementing the perfect cut and ideal colour with an
absolutely perfect formal finish. Let Angel show you how to give clients the
looks and styles they crave.
Weight has been removed for the past years with hair fashion. Now, at
RUSK, we are adding weight back to hair. Building structures, adding tricky
bitz, bringing sexy back and infusing Art Deco with Futuristic.
• The RUSK Geometrix Collection consists of true shapes of individual
identity
• Beautiful, weighty shape with extended panels that add curves to the
straight lines
A colour specialist is most at home when educating others as to the power of serious
colour care. Mary is a master colourist, as well as a specialist in formal finishing.
Passionate about hair as art, join Mary Katherine as she teaches you the art of the craft.
Let RUSK share the easy approach to get perfect results!
Room D233 - 234
Time
11a - 12p
3 - 4p
Sunday Classes
Geometrix
Geometrix
Monday Classes
RU-GS Geometrix
RU-QS Geometrix
RU-GM
RU-QM
Room D131
Time
9 - 10a
1 - 2p
Sunday Classes
PureOlogy
PureOlogy
Monday Classes
PU-AS PureOlogy
PU-KS PureOlogy
PU-AM
PU-KM
presented by
Salon Ware
presented by
The Brittany Group
Retrohair
Brocato
Featuring Bob Kompier & Rochelle Prette
Featuring Tanya Foster
Brocato:
The “Combustion Collection”
Retro Hair’s Educational Team is guaranteed to inspire and enhance your
creativity while satisfying your need for valuable education. Personalize your
cut, color and styles for your clients.
A supremely talented educator for the past 14 years,
Tanya believes that being an eternal student herself is
what keeps her excited about the industry. Tanya has
traveled around the country as one of Sam Brocato’s
Creative Design Team Members, and as a member of
the Kadus Artistic Team sharing her experiences and
knowledge.
Glamorous Style with Retro Hair
Bob Kompier travels the country working with
Retrohair’s core show team and is masterful
in translating current collections into easily
understood step-by-step Up-do’s for class
participants. You’ll learn to create glamorous looks
to accessorize the client for that total “head to
toe” look.
Cutting, Styling and Long Hairdressing from the
runway to the streets, Tanya Foster and the Brocato
Creative Design Team will take you on a journey through the Combustion Collection by
Sam Brocato. A fusion of music, and current events, inspire this new collection, the
raw force of nature, the incendiary politics of our day, and the probing energy replaced
through music, all culminate in a combustible mixture to incite ideas, creativity,
emotions, and moods, reveled through hair that speaks of the times in which we live.
Bob’s signature approach: Technique + Creativity
= Formal hair that is easy to master.
Room E161B
Time
11a - 12p
Sunday Classes
Monday Classes
Glamorous Style RH-GS Glamorous Style RH-GM
Time
1 - 1:45p
5 - 5:45p
* No CEU’s
Sunday Classes
Glamorous Style *
Glamorous Style *
Monday Classes
Time
Glamorous Style *
Sunday Classes
10 - 11a
2 - 3p
Brocato
Brocato
Monday Classes
BR-DS Brocato
BR-NS Brocato
BR-DM
BR-NM
presented by
Maly’s
presented by
The Brittany Group
Sexy Hair
Kadus
Featuring Rod Sickler & Wayne Tuggle
Featuring Paolo Bivona
MORPHED Fall Trend 2007
Paolo Bivona has traveled around the world in order to remain at the forefront of
cutting edge fashion. He thrives in environments that enrich him with knowledge
and truly loves when he can share his knowledge others. If you get the chance to
experience Paolo on stage, in the classroom or in the chair, your time spent with him
will be heartfelt and focused on enlightening education.
Sexy Hair’s new trend release for fall will utilize the benefits of Michael
O’Rourke’s cutting system, Structure in Motion. Great style starts with a great
cut. By utilizing the natural flow of energy through the body to eliminate
physical stress on the stylist, the “Structure In Motion System” also creates
perfect flow for the style itself.
Even the best haircuts need a complimentary style. Sexy Hair will show you style and
finishing techniques that are as easy as counting to five. With a full understanding of the
“Sexy Hair Five Stroke” System, salon life could not be easier.
Come and share the excitement of today’s new ideas and energize your creative side.
Room D230 - 231
Time
10
9 - 10a
1 - 2p
Sunday Classes
Morphed
Morphed
Monday Classes
SH-AS Morphed
SH-KS Morphed
SH-AM
SH-KM
Balayage by Kadus
Experience how to Highlighting without foils
with Kadus Creative Design Team member
Paolo Bivona. Through the interpretation of
movement, style and texture an Explosion
of color will be revealed with Kadus Color.
Kadus artfully blends the three to create
the most innovative color techniques to hit
the market today. See for yourself as liquid
tools become the instruments of change.
Time
12 - 1p
4 - 5p
Sunday Classes
Kadus
Kadus
Monday Classes
KC-IS Kadus
KC-SS
KC-IM
presented by
North Coast Salon Systems
presented by
The Brittany Group
Keune
Alterna
Featuring Gareth Palmer
Featuring Eloy Villarreal, Creative Team Member
Gareth Palmer brings a unique, fresh approach to the industry. He was trained in Perth,
Western Australia and has worked for the past decade in the United States. His creativity
is influenced and inspired by his experience in competitive work. His engaging charisma
makes learning fun!
The Reflection Series
Reinvention
The Reflection Series emerged from various sources of inspiration such as life, history and
romanticism; all of which will be experienced in this sleek sophisticated collection. Resist
features short to long free-styled cuts and styles with an edge. Using a razor, Eloy Villarreal
will instruct on texture and flexibility through Refection Design to embrace the many
changing moods of the Resist client.
Reinvention from Keune Haircosmetics signifies a strong return to classic structures,
reinterpreted for today’s consumer to be fresh, touchable and new. Hair is seen not solely
as an art form but as an extension of individual style. A true reinvention of oneself.
Room D130
Time
9 - 10a
1 - 2p
3 - 4p
Exhibit Floor
Sunday Classes
Keune
Monday Classes
Keune
KE-AM
Keune
KE-QM
Sunday
9a - 6p
Monday
9a - 5p
KE-KS
presented by
Maly’s
presented by
NIOXIN® Research Laboratories, Inc.
Mantra Hair Corporation
Featuring Brian LaManna, Scott Gargiulo & Pete Packard
Age of Enlightenment
Life’s stress affects scalp health, which if left
unattended may lead to hair thinning. By the
year 2010, more than eight million men and
women will have the appearance of thinning
hair.
• Learn why the causes aren’t limited to
genetics and how to identify the needs
• Discuss and address the known causes
• Recommend the best hair care system to
meet the needs of this growing clientele
Join the Mantra Artistic Team as they present the “Age of
Enlightenment”— a time for change.
• Discuss the myths and mystery about diversion, why it is on the
increase and what you as a salon owner can do to protect your
business
• Introduction of Mantra’s new collection of cuts and styles for the
upcoming season; a combination of techniques including wet and dry
cutting, razoring, texturizing and finish work
• Proper selection and application of styling and finishing products and
the importance of good communication skills between stylist and
client
Visit the NIOXIN® booth to witness fashion, hair
design and product demonstrations. Join the
NIOXIN® Team and learn how to capture your
share of a multi-million dollar market.
NIOXIN® helping your clients
“Keep Beautiful, Healthy Hair Longer”.
Room E150
Time
11a - 12p
3 - 4p
Room D130
Sunday Classes
NIOXIN
NIOXIN
Monday Classes
NI-GS NIOXIN
NI-QS NIOXIN
NI-GM
NI-QM
Time
9 - 10a
1 - 2p
3 - 4p
Sunday Classes
Enlightenment
MA-AS
Enlightenment
MA-QS
Monday Classes
Enlightenment
MA-KM
11
presented by
The Brittany Group
Scruples®
White Sands
Featuring Amie Cathell
Featuring Fernando Salas, Cecilia Villegas & Patricia Salas
Amie radiates an infectious passion for the craft of
hairdressing. The experience of being a salon owner for
20 years and an educator/platform artist for 15 years
has enabled Amie to fine tune her skills, especially in
the artistry of creative color placement. She motivates,
inspires and will share invaluable ideas to grow your color
and retail business. After experiencing Amie’s performance
you will feel a renewed sense of energy and excitement
that is sure to be noticeable to the next client that sits in
your chair.
Artistic cutting, dramatic coloring, and creative styling
presented in a fun and educational environment is what
you will find at the Scruple stage. Learn highlight, lowlight,
cut and color techniques that will inspire you to take hair
from traditional art to creative craftsmanship.
Design Freedom
Changing the Way We Style Hair Forever
Having represented the U.S.A. in the World Hairdressing Championships in London, join
Fernando Salas, creator of the White Sands hair care line, Cecilia Villegas, International
Educational Director and Patricia Salas, International Creative Director for fashion, makeup
and hair, as they:
• Bring a new tool to the industry—Razor Scissor
• Teach new up-dos and new dry styling techniques
• Introduce the Picasso code: a no guess work system of
hair cutting
• Convert the inexperienced to the most creative with
techniques to rejuvenate your creative skills
• Create Texture Techniques: deliberate effects such as
releasing or creating volume, removing support and
creating broken lines while keeping length
• Promote ideas to grow your clientele
Partake in a creative session that will allow you to think and create outside the box.
Innovation by Design: Introducing the White Sands hair care line
Exhibit Floor
Sunday
9a - 6p
Time
Monday
10 - 11a
2 - 3p
9a - 5p
presented by
Salon Ware
presented by
The Brittany Group
framesi
J Beverly Hills
Sunday Classes
Monday Classes
Design Freedom WS-DS Design Freedom WS-DM
Design Freedom WS-NS Design Freedom WS-NM
Featuring Fiona Cini & Masaki
Stop by and see the latest fashion
trends. See the fall/winter cuts &
color techniques from Framesi’s
Italian Style collection, from the
runways of Milan, Italy. We will
be featuring our newest color
additions to the world’s best
original Italian professional hair
color. See how framesi can benefit
your salon today!
With more than 12 years experience as a stylist,
educator and platform artist Fiona is an advocate
of teaching through creative demonstration. She
has been involved in nearly the entire spectrum
that is the hairstyling industry.
Masaki has years of knowledge with his
signature style and technical skills, which has
gained him global acclaim as an artist. His
approach to hair is working with the natural
texture of hair, not against it.
Time
12 - 1p
2 - 3p
Sunday Classes
framesi
framesi
Room E161B
12
Time
3 - 4p
Monday Classes
FR-IS framesi
FR-NS framesi
Sunday Classes
framesi
J Beverly Hills Showcase will feature designs
from our latest collection “Twisted”. Stylist will
empower descriptive usage of J Beverly Hills
products. Our forefront is our step-by-step,
innovative format which is aimed at enhancing
the stylists’ understanding of both method and
product usage, as well as, gaining the knowledge
and expertise that will enable you to develop
long standing relationships with clientele that will
keep them coming back for more.
FR-QS
FR-IM
FR-NM
Monday Classes
Time
10 - 11a
12 - 1p
2 - 3p
Sunday Classes
J Beverly Hills
JB-DS
J Beverly Hills
JB-NS
Monday Classes
J Beverly Hills
JB-IM
presented by
The Brittany Group
presented by
The Professional Systems Group, A Division of Colomer U.S.A.
FHI HEATº
ABBA / VIOLÀ
Featuring Les Haverty, Artistic Director and the FHI H.E.A.T. Team
Featuring Joy Logan Roberts
H.E.A.T. stands for Hair Education and Advanced Training. Les’ mission to create hair tools
that revolutionize the beauty industry in performance, technology and style are the driving
force behind the success of FHI Heat as a leader in high-esthetic, high-tech hair tools.
As a member of the ABBA/VOILÀ Hair Colorist Team since 2003, Joy has trained with
several top industry leaders, Q.esse/Italy, Pivot Point, Robert Cromeans, Yosh Toya and
Martin Parsons. Her salon has been featured in published editorials such as Inspire,
Celebrity Hair Galleries and Style Magazines.
Join Les and the FHI H.E.A.T. Team as they present the latest runway finish styling trends
from around the world utilizing:
• The latest technology in hair styling tools and the most creative styling techniques
• Retail Sales 101 for stylists based on tactics used by leaders of all industries
• Details about their
global travels
Exhibit Floor
Sunday
9a - 6p
Join Joy as she reaches out to her audience with inventive color techniques and
cuts to learn:
• See new ABBA cuts inspired by the art of Andy Goldsworthy
• VOILÀ coloring techniques to emphasize and complement the cuts
• About special show deals on ABBA Products & VOILÀ Color
Monday
9a - 5p
presented by
Maly’s
American Culture
Featuring Doreen Guarneri & Mauro Palmeri
Nouvelle Color – New Generation
As the Educational Director and Co-Creator of American Culture, Doreen has contributed to
the testing and developing of many successful products on the market today. For the past
few years, Doreen has been developing products in the following lines:
• Culture
• Berri
• Nouvelle Color Brand
As a world-renowned hair stylist and salon owner from Toronto, Canada, Mauro is a regular
at fashion week in New York and Canada each year. He has worked with many celebrity
fashion designers and photographers to make many celebrities look their best.
Join this dynamic duo as they bring out the best in you, the stylist!
Room E150
Time
9 - 10a
1 - 2p
Sunday Classes
Nouvelle Color
Nouvell Color
Monday Classes
AC-AS Nouvelle Color
AC-KS Nouvelle Color
AC-AM
AC-KM
Exhibit Floor
Sunday
9a - 6p
Monday
9a - 5p
13
presented by
Salon Ware
Fi Hair
ISH
Featuring Dewey Fanone, International Artistic Director
The Fanone International Hair Academy has been recognized with no fewer than 7
international awards including 4 consecutive NAHA student winners. Knowledge and
passion have made this group one of the most sought after educators in North America.
Rediscover the fundamentals of cutting and finishing. Express your confidence and vision
while conveying a complete understanding of the art.
Remastering the Cut and Blow-Dry
Dewey will cover:
• Fundamental techniques such as combing,
sectioning and standing position
• Executing planned shapes relative to the clients’
face, hair texture and lifestyle
• Finishing with finesse using the round brush and
your hands
ISH Ionic Rescue Treatment
The Ionic Rescue Treatment is viewed by
those in the know as the most effective deep
conditioning treatment ever. Even the most dry
and damaged hair is rapidly revitalized with
this treatment. Whether repairing damaged hair,
controlling frizz, or making hair color last three
times longer, this is the product to learn about!
• Learn about this incredible new heat-boosted
deep conditioning treatment
• Learn the tips and tricks of the ISH system
• Discover how to boost your sales of in-salon
treatments and retail products without you or
your client ever feeling like you are “selling”
Be better at what you do best!
With results you can immediately see and
appreciate, your clients will be saying “I love my
hair” and you will love the huge boost in profits.
Time
12 - 1p
Sunday Classes
Remastering
FI-IS
Monday Classes
Remastering
FI-IM
Exhibit Floor
Sunday
9a - 6p
Monday
9a - 5p
KARG®
Featuring Mike Karg
Featuring Greg Saint Charles, Celebrity Stylist, CEO & Founder
The KARG® DryHairCutBecause You Don’t Wear Your Hair Wet
Shape, Texture and Design
Featuring Power Point Cutting
The KARG® Dry Hair Cutting philosophy is a pure and realistic approach to how hair is
worn today. For serious stylists, KARG® will demonstrate step-by-step how to achieve
natural, ready-to-wear styles that will win you clients for life.
Come see this incredibly practical, salon adaptable cutting technique and the brilliant
KARG® Shears: K-8, K-14, K-30, K-Reg, and K-Long; as well as the KARG Razor K-360 that
can be used with the unique 6 and 10 tooth texture blades.
An industry educator for 22 years, Greg Saint Charles’ unique and constant ability to create
haircutting techniques will lead you to a new, refreshing approach and direction.
• Optimize your salon’s retail profits by offering clients exclusive products designed for
both hair and skin
• Maximize service dollars by learning signature techniques that are unique, creative and
exciting
See why Power Point Cutting is a full concept and
complete way of haircutting that utilizes gravity and
natural growth patterns to create the most well
balanced haircut possible.
The KARG Experience:
It’s not just about hairstyling; it’s about a new way of life!
This class will have you asking your clients,
“Are you getting the point?”
Room D130
14
Time
11a - 12p
Sunday Classes
Dry Hair Cut
Monday Classes
KA-GS Dry Hair Cut
KA-GM
Time
12 - 1p
4 - 5p
Sunday Classes
Monday Classes
Power Point Cut SC-IS Power Point Cut SC-IM
Power Point Cut SC-SS
presented by
Salon Ware
presented by
Salon Ware
presented by
SUDZZ FX
Andis
Metropolis Technology, Inc.
Featuring Kelly McFarland
Dry Cutting Basics
Join SUDZZ FX for a presentation on our professional
beauty industry and be welcomed to a company that:
• Is dedicated to the salon—not the beauty supply
stores
• Provides new technology and not the same old
products with a different name and package
• Provides programs generated to assist you in building
your business—a company that’s not just selling you
another product
Room E161B
Time
9 - 10a
1-2p
Sunday Classes
SUDZZ FX
SUDZZ FX
Time
11 - 11:45a
4 - 5p
* No CEU’s
Sunday Classes
SUDZZ FX
SUDZZ FX
Confident, quality clipper cutting is one of the keys to
building business in our fast-paced industry. Andis’
award winning educational program is built around the
needs of today’s salon professionals.
• Explore and demonstrate the latest and best Andis
tools and techniques
• Arm attendees with the skills they need to take their
clipper cutting to the next level
• Send participants back to their shops with the
technical knowledge, inspiration and confidence to
dramatically change their clipper cutting forever
Advanced Texture Management
Cutting and Styling with
Blow Dryers, Irons and Razors
Discover how to maximize your razor cuts while using
the latest, groundbreaking innovation in razor cutting
technology, the Ionic Ultrasonic Hot Razor. By taking
advantage of the enhanced cutting ability offered by the
heated vibrating blade, you will learn:
• A variety of cutting options
• Unprecedented freedom, control and precision
• How to utilize the latest ionic technology in dryers and
irons
• What it really means for the stylist and how you and
your clients will benefit
Monday Classes
SU-AS SUDZZ FX
SU-KS SUDZZ FX
Clipper Cutting
SU-AM
SU-KM
Monday Classes
*
SUDZZ FX
SU-SS SUDZZ FX
*
SU-SM
Room E160
Time
9 - 10a
1 - 2p
Sunday Classes
Clipper Cutting
Clipper Cutting
Exhibit Floor
Monday Classes
AN-AS Clipper Cutting
AN-KS Clipper Cutting
Sunday
AN-AM
AN-KM
9a - 6p
Monday
9a - 5p
The Ohio Professional .
Cosmetologists Association
American Association .
of Cosmetology Schools
Featuring the Educational Design Team
Featuring Bill Church
Fall/Winter Trend Release
Join us for fun and experience HAIR and all its possibilities.
Join The Ohio Professional Cosmetologists Association
Educators as they share the latest trends in hair.
Trend Release is all about new ideas. New ideas that allow
YOU, the hair designer, to create an individual style for every
client, bringing together all elements of hair design. Combine
cutting-edge, salon-sellable designs with personalized
styles for every client. Achieve the newest hair trends for the
fall/winter season using the latest in hair color, chemicals
and tools.
Ever considered passing on your knowledge to the next
generation of beauty professionals? Teachers are in
demand! Join beauty school owners and managers for an
informative class explaining the requirements to become
an instructor.
Sharing Substance with Sizzle
As an educator with Milady’s Career Institute, join Bill to
learn how to:
• Ignite learner interest
• Present sizzling subject matter
• Carry the torch of transitions
• Incorporate red hot humor and energizers
• Kindle effective questioning
• Pepper presentations with props and fan the flames
of feedback
This program will help educators set their classrooms on
fire for optimal learning!
Exhibit Floor
Sunday
9a - 6p
Monday
9a - 5p
Room E160B
Time
11a - 12p
Sunday Classes
Sharing
Substance
Monday Classes
AA-GS Sharing
Substance
AA-GM
15
BIA International
Chuck Caple
Featuring Maurice Burnett, Carnette Burnett,
Andre Edwards & Robear Landeros
Featuring Chuck Caple
Everything a Colorist Should Know
Celebration Collection
Learn the Schism Cutting System to create seamless layering in just five or six steps.
Increase your profits by simplifying your cutting approach and saving time.
• Create your foundation
• Fine-tune your cut and learn when and why to texturize
• Customize to the client
• Easy, yet sophisticated seamless layering
Animation Collection
Learn BIA’s Animation color/foil technique for color placement in just three easy steps.
• Fun coloring techniques
• Creative color placements including geometrics
• Boost your color service profit
DYNAMIC. GLOBAL. VISIONARY.
BIA / THE POLY-TEXTURAL SOCIETY
Many colorists get a brief overview of the artistry of coloring hair but they often times
overlook vital principles that are the very existence of color as we know it. Chuck will
lecture points of interests from his book, Coloring Chemically Relaxed Hair such as how to:
• Utilize your prevailing pigment
• Place color using the mathematical process
• Take a level 1 thru to a level 3 without going into the orange stage
• …And much more!
These topics are essential to the hair coloring process and cannot be excluded when trying
to achieve complete color placement.
Coloring Chemically Relaxed Hair
In addition to detailed instruction on all the principles and theory of color, Chuck will
enlighten you on the research and developments he discovered while examining the
effects on chemically relaxed hair when used with permanent color. Chuck has uncovered
information that validates what he’s been teaching for years! Witness this class and learn
all the results from numerous tests done on African American hair and Caucasian hair as it
relates to color.
Room E151
Room E151
Time
9 - 10a
16
1 - 2p
Time
Sunday Classes
Celebration
Collection
Animation
Collection
Monday Classes
BI-AS Celebration
Collection
BI-KS Animation
Collection
11a - 12p
BI-AM
BI-KM
3 - 4p
Sunday Classes
Monday Classes
Everything a
CC-GS Everything a
CC-GM
Colorist Should
Colorist Should
Know
Know
Coloring
CC-QS Coloring
CC-QM
Chemically
Chemically
Relaxed Hair
Relaxed Hair
Ways to register for Workshops
ONLINE • Visit www.premiereshows.com and click on “Workshop Registration”
MAIL/FAX • Use the show registration form on page 31
PHONE • 800-335-7469 or 407-265-3131 (9am - 5pm EST, M-F)
Paid show admission is REQUIRED to register for hands-on workshops.
Featuring Requel King
As SIMPLE as 1-2-3
Forget the 6-hour application time. Fast, easy, versatile and a departure
from every system on the market, SIMPLICITY takes less than 30
minutes to apply. This revolutionary new product requires no weaving,
sewing, heat, messy glue or adhesive.
With SIMPLICITY, your clients can have the gorgeous hair they have
always wanted and you can significantly expand your extension
business. SIMPLICITY will not damage clients’ hair and actually aids in
the growing out process.
•
•
•
•
Hair Extensions will be available
for purchase the Day of Show!
Time
9:30 - 11:30a
2:30 - 4:30p
Sunday Classes
SIMPLICITY
Workshop Price
(A $200 Value)
$99 For the first 100
registered
What does the registration
cost include?
• Mannequin
• Practice hair
• Certification in
SIMPLICITY Hair
Extensions
Application in less than ½ hour
Will not damage hair
Comfortable and carefree
Profitable
Room E162
What do I need to bring?
• Brushes
• Combs
• Sectioning clips
Monday Classes
SIMPLICITY
SI-BM
SI-OS
New Concepts Hair Goods, Inc.
Featuring Veronica Forbes
Featuring Raejean Miller & Veronica Forbes
Female Pattern Baldness
Join Veronica to learn and understand why women lose their
hair, when to use extensions and replacements and two different attachment methods.
MegaTips (U.S. Patent #4934389)
What do I need to bring?
• Brushes
• Combs
• Sectioning clips
• Shears
• Scissors
• Spray bottle
Workshop Prices
$199 On or Before Sep 8
$249 After Sep 8
$299 Day of Show
Room E162
Time
Sunday Class
10:30a - 12:30p Female Pattern Baldness NC-ES
What does the registration
cost include?
A class kit will be provided
containing:
• Mannequin
• Practice hair
• Certificate of Completion
Learn how to earn up to $2000 for a head of hair
extensions. This course will offer in depth training
on hair analysis, selection, application, removal and
maintenance.
Lace Front
Ever wonder how Tyra Banks and Beyonce’ change
their hair? With lace fronts. This fast paced course
will cover consultation, selection, design, application
and removal.
Hair Extensions will be available for purchase at the show.
Room E162
Time
1 - 4p
Monday Class
Megatips/Lacefront
NC-LM
17
presented by
The Brittany Group
CinderellaHair
Hairdreams
Torain Fusion Hair Extensions
Featuring Ralf Metz
Featuring Torain
Learn groundbreaking European techniques that don’t
use glue, wax or weaving materials. Walk away ready to
become an exclusive Hairdreams partner salon!
Torain is famous for his multilingual, fluid explanations that
are an invigorating experience in high-energy education.
A noted author, teacher and internationally acclaimed
demonstrator, Torain is credited with introducing the
adhesive hair extension technique called Fusion to the
mainstream market.
Style
This business building workshop is for stylists that
already work with extensions. It features the newest
trend—PopSymetrics, synergetic cut, color, hair
lengthening and thickening techniques.
Come and join our educators as they demonstrate:
• Why CinderellaHair’s strand by strand method is
the best
• How to double your income by providing clients with
CinderellaHair extensions
• How to add highlights, volume, length and texture to
your clients’ hair
Learn all the fascinating hair extension methods that will
allow you to perform one of today’s highest paying
salon services.
Gala
This product demonstration class features Hairdreams’
new hair extension technology. Models will showcase
Hairdreams’ special hair with the patented thermoplastic
fusion system.
Room D235
Time
9 - 10a
Sunday Classes
10 - 11a
2 - 3p
18
Sunday Classes
Style
Gala
9a - 6p
Monday
9a - 5p
Featuring Denise Rossouw,
Founder & Creator
Don’t miss this incredible opportunity to attend a class
with one of Hollywood’s top celebrated stylists!
Featuring Karen Hicks
As SIMPLE as 1-2-3
Leave this class with new techniques
that can be offered as additional
services at your salon and spa.
Time
Sunday
As Denise educates you in the methods of alternative hair
extensions, she will also share how to:
• Change your style
• Snap on highlights
• Add length and volume to any hair style without
damage to your existing hair with no commitment or
regret
Exhibit Floor
Monday Classes
Torain Fusion
TO-AS Torain Fusion
TO-AM
Hair Extensions
Hair Extensions
SIMPLICITY is fast, easy, versatile and a departure from
every system on the market. This revolutionary new
product takes less than 30 minutes to apply and requires
no weaving, heat or messy adhesives. Offer your clients
the latest innovation in extensions and significantly
expand your extension business and profitability.
•
•
•
•
Application in less than ½ hour
Will not damage hair
Comfortable & carefree
Profitable
Come see SIMPLICITY’s
revolutionary new
product and technique!
Monday Classes
HD-DS Style
HD-NS Gala
HD-DM
HD-NM
Room D235
Time
1 - 2p
Sunday Classes
Top Secret
Monday Classes
TS-KS Top Secret
TS-KM
Exhibit Floor
Sunday
9a - 6p
Monday
9a - 5p
Did you know over 80 million men and women suffer
from some type of hair loss? Join New Concepts Hair
Goods, an internationally recognized leader in the hair
replacement and hair extension industry, as they demonstrate their patented MegaTips, the most natural hair
addition service in the market today and Lace Fronts,
Hollywood’s secret natural hair line.
Exhibit Floor
Sunday
9a - 6p
Monday
9a - 5p
Wigs, Weaves & Extensions
Featuring Toni Love
Toni Love is the author of, The World of Wigs, Weaves
and Extensions and owner of Toni Love’s Advanced
Training Center, L.L.C. in Moundville, Alabama. She
holds a BA in Business Management and a Master’s
degree in Continuing Education. Toni is a licensed
cosmetologist, barber and instructor. Not only is
she a “master weaver”, but she is also a “healthy
hair” consultant. Traveling the world, Toni believes in
order to go to the next level, continuing education is
imperative!
Join Toni as she covers:
• Maintaining the natural hair while wearing
commercial hair
• Utilizing different types of weaving techniques
• Hair replacement as another solution to hair loss
Room D235
Time
11a - 12p
3 - 4p
Sunday Classes
Monday Classes
Wigs, Weaves & WW-GS Wigs, Weaves & WW-GM
Extensions
Extensions
Wigs, Weaves & WW-QS Wigs, Weaves & WW-QM
Extensions
Extensions
19
presented by
Maly’s
OPI Products, Inc.
A family-owned company committed to the highest quality products and to the customers’ well-being, OPI has
long been a leader in the community and the Professional
Beauty Industry. Dedicated to excellence, OPI has a team
of scientists who ensure product quality and safety, and
bring the latest technology and advances to its product
offerings.
OPI continues to be unrelenting in the fight against diversion of Professional Beauty products, spending millions of
dollars in an effort to protect consumers from unwittingly purchasing tainted, unsafe product and to help the
Professional Beauty Industry maintain its high standards
of quality.
OPI’s reputation is built on its commitment to quality,
safety, innovation and excellence – a commitment it
honors with every product, every day.
Specialized Continuing
Education Consultants, Inc.
Gelousy Gel Nail .
Systems
Featuring Nancy King, Salon Safety Expert
Featuring Erick Westcott
Top 10 Practices to Protect
Nail Professionals
Gel Manicures and Gel Pedicures
Nancy, who’s been featured on CNN and ABC’s 20/20,
will share the newest guidelines and correct procedures
for proper cleaning and disinfecting including pedicure
equipment.
• Avoid fines and citations
• Updates on state rules and pedicure safety procedures
including managing biofilms
• Protect your clients’ health and safety
• Learn when to refuse service
• Doing your part to keep your practices ‘green’
• What’re your rights
• Protect yourself from lawsuits
This information is based on research with state and Federal
agencies. It’s the most up-to-date available based on the
recent infections in CA, IL and TX. For your sake, as well as
your clients’, don’t miss this class!
Pedicure Protection and Compliance
Don’t get caught with your dirty pedicure screens on CNN!
What are the best types of products to use in your pedicure
spa? What steps should you take to ensure compliance and
safety for your clients?
• Purchase the right types of products
• Create easy-to-follow sanitation procedures
• Avoid fines and lawsuits
Learn advanced application techniques for the hottest
nail services on the planet—gel manicures and gel
pedicures!
You will leave this class with a bundle of new information
as well as a CD with templates that you can personalize
to promote your new services. Everyone who attends this
class will receive a full size gel sample FREE!
Make more money! Have happy clients! Life is good!
Gelousy Gel Tip Overlay
and Sculpting
This is the easiest method for gel tip overlays and
sculpting. If you don’t agree it is the easiest sculpting and
tip method you have seen, we will dance the Macarena
up on a table for all to see.
In this class you will:
• Learn how to draw out a nail just like you were using
a pen or a pencil
• Actually create a nail in three dimensions and watch it
form right before your eyes—no buffing required
P.S. We haven’t had to dance yet, not even once!
Plus—how proper sanitation creates a marketing
opportunity that will set your salon apart from the rest!
Introduction to Safe Electric Filing
Nancy takes the mystery out of buying a machine, choosing
the right bit and more! Don’t be scared to use a drill. Proper
use can save time and make you more money! Learn safety
tips, shortcuts and techniques for all nail services no matter
which machine or product you use.
O •P • I
Exhibit Floor
Sunday
9a - 6p
Monday
9a - 5p
Room D242-243
Room D240-241
Sunday Classes
1 - 2p
Pedicure
Protection
9 - 10a
20
Time
Time
Top Practices
Monday Classes
SE-AS Safe Electric
Filing
SE-KS
SE-AM
9 - 10a
1 - 2p
Sunday Classes
Gel Manicures
& Pedicures
Tip Overlay
& Sculpting
Monday Classes
GG-AS Tip Overlay
& Sculpting
GG-KS Gel Manicures
& Pedicures
GG-AM
GG-KM
Precision Nails
Biomaris USA
Estelina’s Spa Products
Featuring Jaime Schrabeck, Ph.D.
Featuring Rose Chvasta, CIDESCO Diplomate
& Joyce Cobourne, Esthetician MBA
Featuring Estelina
Waterless Spa Pedicures
Spa pedicures are hotter than ever, but so is the controversy
surrounding the safety of foot spas. With this valuable
information, you will:
• Learn to provide extraordinary spa pedicures without the
hassle and expense of a foot spa
• Work cleaner and smarter than your competition
• Save time and reduce costs to make more money
• Attract more clients with the safest and best pedicure
possible
“Sea-phisticated” Hot Stone
Spa Manicure, Spa Pedicure
plus Hand Renewal
Treatments
• Allow your clients to experience the curative ability of
the sea through innovative, anti-aging hand and foot
care
• Easily perform sea water manicure, pedicure and hand
renewal treatments using a heat lamp or hot stones
Clients Behaving Badly
Bad clients ruining your business? Wish you had better
clients and more of them? Learn the strategies successful
salon owners utilize to manage clients; even the most
difficult ones.
• Develop and implement salon policies that eliminate
bad behavior
• Improve the quality and quantity of your clients
• Increase your job satisfaction and income
Room D132
Room E160A
Time
Time
Sunday Classes
3 - 4p
Waterless Spa
11a - 12p
Waterless Spa
Monday Classes
PN-GS Clients
PN-GM
Behaving Badly
PN-QS
9 - 10a
Sunday Classes
Hot Stone
BM-AS
Monday Classes
Spa & Relaxology
Increase profits with these spa manicure and pedicure
enhancement services! Estelina’s enthusiasm and experience make this a fun, unique class that will increase
your knowledge and teach you valuable new techniques.
An introduction to Relaxology (based on American
Reflexology) covers the five major points with massage
techniques.
This session will also cover:
• Cleansing and moisturizing masks
• Great exfoliation techniques
• Seasonal treatments
Room D242-243
Time
3 - 4p
Sunday Classes
Spa &
Relaxology
Monday Classes
ES-QS Spa &
Relaxology
ES-QM
21
presented by
Paul Mitchell Ohio
presented by
The Brittany Group
Biomaris USA
Ultimate Face® Cosmetics
Bioelements®
Featuring Rose Chvasta, CIDESCO
Diplomate & Joyce Cobourne,
Esthetician MBA
Featuring Patrick Davis & James McCready
Who We Are
“Sea-phisticated” Hot
Stone Spa Manicure, Spa
Pedicure plus Hand
Renewal Treatments
• Allow your clients to experience the curative ability of
the sea through innovative, anti-aging care
• Easily perform sea water manicure, pedicure and hand
renewal treatments using a heat lamp or hot stones
Sea-Phisticated Cellulite Treatment
Incorporated Hot Stones
• Revitalize the micro-circulation of the skin while
leaving an invigorating effect
• Stimulate the reduction of metabolic waste materials,
preserve moisture and soothe stressed skin
Thalasso Therapy Face & Body
Care Treatments
Including Men’s Facial Treatment
• Incorporate into any facial to super-moisturize, calm,
soothe and revitalize problem skin types
• Infused with DEEP sea water, brown algae, squalane,
marine collagen and the Maritime Moisturizing Factor;
this treatment is ideal for men; as well as oily and
dehydrated skin
Glycolic Enzyme Facial Treatment
• Revolutionize spa services by providing innovative
glycolic and meersalz enzyme facial treatments using
seawater, glycolic and Meersalz Enzyme peelings
• Learn the benefits of minerals, trace elements and
glycolic in this hands on seminar
• Hear how to increase your revenue and maintain
treatment results through retail product suggestion
We’re a complete system of skin care and makeup that
can be freshly customized for your skin’s needs. We’re
professional skin care experts dedicated to keeping your
skin clean, clear, calm and young-looking.
Patrick brings to the makeup industry 23
years of experience, love and commitment to
education and personal growth.
James has been involved in events such as
Dennis Quaid’s charity fashion show Lights, Camera,
Fashion. He believes true artists are seen through the
eyes of color and beauty not just by application, but by
building lasting relationships.
What We Create
Their combined talent in make-up has led them to
working with models for the television productions of
NBC’s Deal or No Deal and America’s Next Top Model.
Why We Care
Bridal Makeup Demonstration:
Money Maker
• Learn the key differences between morning, afternoon
and evening bridal looks
• Understand layering, blending and color mixology
• Become aware of money making possibilities in the
wedding industry
• Unlock the power of business opportunities with
“Wedding Beauty is a Business”
We design products that work in sync with your skin.
By using our Biotype system that precisely targets your
exact skin, the formulas can be customized just for you.
It’s just a whole new way of looking at skin care.
We believe that every skin
is different. Our products
are designed to be as
individualized as your
face itself. Our experts
love to use natural plant
extracts, trace minerals
and essential oils.
Exhibit Floor
Avant Garde Makeup
Demonstration: Fashion Forward
Sunday
9a - 6p
• Line like a rock star using these liquid liner looks
• Blending and transforming techniques for skin, lips,
eyes and brows
• Learn about fashion trends and avant-garde versus
classic style
• Take a walk on the wild side of makeup, seek no
boundaries
• Learn looks from current collections or create
original looks
Monday
9a - 5p
presented by
Salon Ware
Nufree
Featuring Deb Teolis
Nufree 101
Nufree is the only antibacterial soy based hair removal
system that only sticks to hair. No prepping – no waiting
– never dries – works at body temperature.
Nufree Nudesse and Finipil is a patent pending system that
will allow you to:
• Get 10 times more services per pound
• Increase salon services
• Remove unwanted hair from 98% of body with less
redness, less pain and more profit
Room D132
Time
9 - 10a
1 - 2p
22
Sunday Classes
Room D132
Monday Classes
Hot Stone
BM-AS Thalasso Therapy BM-AM
Cellulite Treatment BM-KS Glycolic Facial BM-KM
Time
Room D244-245
Time
1 - 2p
11a - 12p
3 - 4p
Sunday Classes
Bridal Makeup
Monday Classes
UF-KS Avant Garde
UF-KM
Sunday Classes
Nufree 101
Nufree 101
Monday Classes
NU-GS Nufree 101
NU-QS Nufree 101
NU-GM
NU-QM
presented by
Salon Ware
presented by
The Brittany Group
Specialized Continuing .
Education Consultants, Inc.
Depilève
DEVON & McCall
Kevin D. Heupel, Regulatory Attorney
Featuring Stephanie Mederios
Featuring Andrea Shaw & Michelle Sutliff
Advanced Esthetic Devices and
Practices – The Line Between
Medicine and Beauty
Waxing Workshop
Party Girl
Where is the regulatory line between esthetics and
medicine? With estheticians expanding into chemical
peels, microdermabrasion and lasers, the risk of liability
increases. One wrong move and you could lose your
livelihood.
• Understand the rules to prevent crossing the line
before you buy products and machines
• Learn how the FDA classifies esthetic devices in order
to protect your clients
Room D240-241
Time
11a - 12p
Sunday Classes
Monday Classes
Advanced
SE-GS Advanced
SE-GM
Esthetic Devices
Esthetic Devices
This in-depth depilatory waxing workshop emphasizes
speed and technique. Receive demonstrations on the rules
of waxing with detailed advanced instructions on speed
waxing.
• Dress up your everyday fashion with bold, fun, vibrant
makeup colors
• Create a pre-party atmosphere with your guest while
applying these techniques
Learn:
• Facial, bikini and large area waxing methods
• Answers to problems you may have with waxing
• Tips on how to do a waxing consultation to
increase business
Room D232
Time
11a - 12p
3 - 4p
Sunday Classes
Monday Classes
Waxing Workshop DE-GS Waxing Workshop DE-GM
Waxing Workshop DE-QS Waxing Workshop DE-QM
Room D244-245
Time
11a - 12p
Sunday Classes
Party Girl
Monday Classes
DM-GS Party Girl
DM-GM
presented by
Salon Ware
Pharmagel
it works!
Med/Spa Distributors, Inc.
Featuring Jennifer Jeziorski
Featuring Sharon Webb
Featuring Pam Huck, Educator
& President
Join us for an introduction to pharmaceutical grade skin
treatments. Learn the benefits of incorporating skincare
products into the salon to increase sales and revenue.
Increase Your Revenue with
Easy-To-Use Add-On Services
Mixing Modalities to Create
Optimum Results!
In this class, you will learn how to:
• Analyze different skin types
• Recommend the proper facial
• Offer a variety of body spa treatments
This seminar is designed for aestheticians, nail
professionals and stylists.
Room D232
Time
9 - 10a
1 - 2p
Sunday Classes
Pharmagel
Pharmagel
Explore the latest salon trends for
our busy, multitasking clients who
don’t have time to spend a whole
day at the spa. Tap into this market
with easy-to-apply Body Contouring, Anti-Cellulite and Surgery Free
Facelift Applicators.
• Create buzz and excitement
by offering products that
demonstrate quickly and give
lasting results
• Offer add-on treatments in less than five minutes without
a treatment/wet room
• Upgrade your clients’ visits and improve salon traffic with
combined services
• Retail In Home Spa Treatment to increase retail sales
without adding a service
This class will have you thinking about equipment and
what can be combined to give optimum results.
• Learn how to perform microdermabrasion,
microcurrent and LED all in one session
• Watch a treatment completed in 45 minutes
• Discuss how and why to combine equipment
Non-Particle Microdermabrasion
and Skin Exfoliation
Join Pam as she presents an in-depth class on the
benefits of non-particle microdermabrasion – NewApeel.
• View a live demonstration on the effectiveness,
convenience and safety of mechanically exfoliating the
skin utilizing diamond tip wands
• Quickly and easily exfoliate the whole body
• Position into your existing treatments and see how the
NewApeel Exfoliation System can work for you
Monday Classes
PH-AS Pharmagel
PH-KS Pharmagel
PH-AM
PH-KM
Room D244-245
Time
9 - 10a
Sunday Classes
Room D240-241
Monday Classes
Increase Revenue IW-AS Increase Revenue IW-AM
Time
1 - 2p
3 - 4p
Sunday Classes
Mixing Modalities MD-QS
Monday Classes
Microdermabrasion MD-KM
23
Kassidy’s Management .
Consulting
Salon Training International
Primeco Consulting
Featuring Ken Cassidy
Featuring Jamie Klatt
Featuring Joan Prenger &
Aprille Trupiano
The Beauty Business for Profit!
Jamie boasts 21 years in the beauty industry as a stylist,
salon owner and educator. His trainings are amusingly
upbeat and informative. Salon and spa owners continuously
express gratitude for his honesty and off-the-cuff approach
to achievement in excellence.
A Salon, Day Spa & Barbering Financial Evaluation,
For Your Future
Just how profitable can your choice of having rental and
commission employees be? Your bottom line means
nothing if you don’t understand how you got it and more
importantly how can you change it.
• Communicate with your bookkeeper, accountant
and CPA
• Understand how to read your profit and loss statement
to uncover its true meaning
• Be creative with numbers
So You Think You Have an
Independent Contractor
Do you have booth renters, independent contractors or
employees?
• Learn why most have placed their staff in the wrong
tax categories and understand how this mistake can
be financially devastating
• See how to correct your problem legally
Employee Compensation:
How to Stay in Business with a
NEW Commission Approach
Restructuring pay compensation is crucial to stay in
business with employees today.
• Learn why the present commission structure does not
work anymore and why you need to change
• Implement that change and create a Win/Win
relationship for your entire staff
How to Set Up & Run a Business
for Booth Renting
Including IRS and Most State Guidelines
See why 90% of all booth rental salons, day spas,
barbering businesses and their booth renters are
operating illegally and could not pass an audit or their
court systems hearing.
• Learn the complete business structure
• Make your business more profitable in six different
ways above base rent
• Keep in legal in compliance
Room D144-145
Time
11a - 12p
3 - 4p
24
Every enterprise is in business to make money, and yours is
no different. Join Jamie as he illustrates the 10 systematic
steps to profit velocity. With this simple, clear and concise
information, you will be motivated to change the way you do
business forever.
• Diagnose what works for your company
• Study, choose and charge your worth
• Understand truths about the relationship between profit
and productivity
• Speed the growth of your business
How to Make $3,000 a Day
and Have a Life
It happens to someone, why not you? Discover the real deal
about building your 6-figure empire. Learn how to empower
your clients to build your business for you and master the art
of booming referral business.
• Double or triple service and retail sales
• Maximize dollars spent from your client base
• Determine your professional distinguishing qualities
Retail Results
By learning the difference between sales and service, salons
that have used this system have grown their retail sales
by at least 27% per year! Learn the value of servicing your
clients for immediate growth in your business.
• Understand the importance of retail recommendations for
client retention
• Increase salon retail purchases at least 50%
• Use proven systems to boost retail business
“No leader has led anyone by pointing the
direction only! They lead by going there
first!” ~Behnam Bakhshandeh
This workshop leads you to create great teams, in all
areas of your life, that work together and support
each other.
• Discover 8 great strategies to create teams that work
• Smoothly achieve successful results…together
• Build teams that give you the freedom to do the things
you love
Disciplines of Success
No Pain, No Gain!
When you adopt discipline into your routine, running your
business requires less effort and can be lots of fun!
• Explore the most effective disciplines of successful
people
• Achieve a higher level of efficiency and productivity
• Dramatically change your business, one step at a time
The Wisdom of Organization
Your Pathway to Productivity
Imagine an office with no paper piles, a closet with nothing falling out when you open the doors and your salon
running smoothly because everything is in its place! How
productive could you be if your life was systematically,
extraordinarily organized?
In this workshop, we will cover some items that can get
you moving forward in a new direction. We will have you
look at:
• Areas where you feel you are disorganized
• What it would look like if these areas were organized
• Tools and practices
• Benefits of getting organized
Room D142-143
Sunday Classes
Business for
Profit
Independent
Contractor
10 Profit Points Every Salon
Professional Should Know
What Makes a Great Team
Monday Classes
KM-GS Employee
Compensation
KM-QS Business for
Booth Renting
KM-GM
KM-QM
Time
Room D140-141
Time
9 - 10a
1 - 2p
5 - 6p
9 - 10a
Sunday Classes
Profit Points
$3000 a Day
Retail Results
Monday Classes
SA-AS Profit Points
SA-KS Retail Results
SA-TS
SA-AM
SA-KM
1 - 2p
5 - 6p
Sunday Classes
What Makes a
Great Team
Disciplines of
Success
Wisdom of
Organization
Monday Classes
PR-AS What Makes a
Great Team
PR-KS Disciplines of
Success
PR-TS
PR-AM
PR-KM
Inspiring Champions
MIKAL Salon & Spa Computers
STOP Whining & Start Mining!
Featuring Rodger Jones
How to build an unlimited clientele
Featuring Oscar Valencia, Jr.
• Learn the top 3 ways to gain new and ideal clients
• Get existing clients to build your business for you
• Ask for referrals and get them
• Market and promote your business with little or no money
Ten Amazing Marketing Ideas
Learn NEW marketing ideas from the most successful salons and spas in the industry!
This class will concentrate on how to get both your present customers and the RIGHT new
customers in more often, selling to them during each visit and getting them coming back.
Double Your Income Now!
What you need to know…What you need to do
Featuring Lance Courtney
• Gross $100,000 per year as a service provider
• Increase your income $10,000 to $30,000
• Double your service sales without raising prices or seeing more clients
• Schedule your clients 2 to 3 extra visits per year
Room D144-145
Time
9 - 10a
1 - 2p
5 - 6p
Sunday Classes
Start Mining!
Double Your
Income Now!
Start Mining!
Monday Classes
IC-AS Start Mining!
IC-KS Double Your
Income Now!
IC-TS
IC-AM
IC-KM
•
•
•
•
•
•
Marketing keys – using your Unique Selling Points and Irresistible Offers
Design your customer rewards programs to build retention and sales
Upsell using the Preceptionist
Take advantage of the ‘price check’ phone call
Increase your customers’ visit cycles
Sell present customers more during their visits
Room D140-141
Time
11a - 12p
3 - 4p
Sunday Classes
Monday Classes
Amazing
MI-GS Amazing
MI-GM
Marketing Ideas
Marketing Ideas
Amazing
MI-QS Amazing
MI-QM
Marketing Ideas
Marketing Ideas
What are you
waiting for?
Share the Wealth
Featuring John Amico, Jr.
5 Simple Systems to Creating Wealth
Join John in this exciting, fact-filled presentation guaranteed to change your thinking. By
changing five simple habits, you can become a millionaire behind the chair. Countless
professionals are becoming rich by following these simple systems.
•
•
•
•
•
Increase your income overnight
Earn $100,000 a year or more
Have a net worth of $1 million or more
Implement in less than one hour
Have fun and retire rich
The excitement’s on
the EXHIBIT FLOOR!
This is a must for both salon owners and booth renters.
Become rich the Share the Wealth way!
:: Center Stage Presentations
:: Show-Only Product Specials
:: Live Education
And More!
Room D142-143
Time
11a - 12p
3 - 4p
Sunday Classes
Monday Classes
Creating Wealth SW-GS Creating Wealth SW-GM
Creating Wealth SW-QS Creating Wealth SW-QM
Don’t Miss It!
25
By Time
Company Name
Code
By Time
Company Name
Code
9-10a
American Culture-Nouvelle Color - New Generation
AC-AS
1-2p (cont.)
Andis-Clipper Cutting
AN-KS
AN-AS
BIA International-Animation Collection
BI-KS
BIA International-Celebration Collection
BI-AS
Biomaris-Sea-Phisticated Cellulite Treatment
BM-KS
Biomaris-Hot Stone Spa Manicure & Pedicure
BM-AS
Farouk Systems-CHI / BioSilk
FS-KS
FS-AS
Gelousy Gel Nail Systems-Tip Overlay
GG-KS
Gelousy Gel Nail Systems-Gel Manicure & Pedicure
GG-AS
Inspiring Champions-Double Your Income Now!
IC-KS
Inspiring Champions-STOP Whining & Start Mining!
IC-AS
Keune-Tinta Color
KE-KS
it works!-Increase Your Revenue
IW-AS
Paul Mitchell-Fall Trends
PM-KS
Mantra Hair Corp-Age of Enlightenment
MA-AS
Pharmagel
PH-KS
Paul Mitchell-Haircutting
PM-AS
Primeco Consulting-Disciplines of Success
PR-KS
Pharmagel
PH-AS
PureOlogy
PU-KS
Primeco Consulting-What Makes a Great Team
PR-AS
Salon Training International-Make $3,000 a Day
SA-KS
PureOlogy
PU-AS
Sexy Hair-MORPHED Fall Trend 2007
SH-KS
Salon Training International-10 Points of Profit
SA-AS
Specialized Cont Ed Consultants-Pedicure Protection
SE-KS
SH-AS
Sudzz Fx
SU-KS
Specialized Cont Ed Consultants-Practices to Protect Nail Prof
SE-AS
TS-KS
Sudzz Fx
SU-AS
Ultimate Face Cosmetics - Bridal Makeup
UF-KS
Torain Fusion-Torain Fusion Hair Extensions
TO-AS
1-1:45p
Retro Hair
10-10:50a
Sexy Hair-
SH-CS
2-2:50p
Alterna
AL-MS
10-11a
Brocato
BR-DS
2-3p
Brocato
BR-NS
Hairdreams-Style
HD-DS
Framesi
FR-NS
J Beverly Hills
JB-DS
Hairdreams-Gala
HD-NS
Nexxus
NX-DS
J Beverly Hills
JB-NS
White Sands-Design Freedom
WS-DS
WS-NS
10:30a-12:30p
New Concepts-Female Pattern Baldness
NC-ES
SI-OS
11-11:45a
SudzzFX
11-11:50a
Paul Mitchell
11a-12p
*
2:30-4:30p
SIMPLICITY Hair-As SIMPLE as 1-2-3
*
3-3:45p
Nexxus
PM-FS
3-3:50p
Retro Hair
Am Assoc Cosm Schools
AA-GS
3-4p
Bioelements
BE-QS
Chuck Caple-Everything a Colorist Should Know
CC-GS
Chuck Caple-Coloring Chemically Relaxed Hair
CC-QS
Depileve-Waxing Workshop
DE-GS
DE-QS
Devon & McCall
DM-GS
Estelina’s
ES-QS
KARG-The KARG DryHairCut
KA-GS
Framesi
FR-QS
Kassidy’s Management Consulting-Profit
KM-GS
Kassidy’s Management-Independent Contractor
KM-QS
Matrix-Chocolate Cherries
MX-GS
Mantra Hair Corp-Age of Enlightenment
MA-QS
MIKAL Salon & Spa Computers-Ten Marketing Ideas
MI-GS
MX-QS
Nioxin
NI-GS
Med/Spa Dist-Create Optimum Results!
MD-QS
Nufree-Nufree 101
NU-GS
MIKAL Salon & Spa -Ten Amazing Marketing Ideas
MI-QS
Paul Mitchell-Formal Finishes
PM-GS
Nioxin
NI-QS
Precision Nails-Waterless Spa Pedicures
PN-GS
Nufree-Nufree 101
NU-QS
Redken
RE-GS
Paul Mitchell-Color
PM-QS
Retro Hair
RH-GS
Precision Nails-Waterless Spa Pedicures
PN-QS
RUSK-RUSK Geometrix Collection
RU-GS
Redken
RE-QS
Share the Wealth-Systems to Creating Wealth
SW-GS
RU-QS
Specialized Cont Ed Consultants-Advanced Esthetics
SE-GS
Share the Wealth-Simple Systems to Creating Wealth
SW-QS
Toni Love-Wigs, Weaves & Extensions
WW-GS
Toni Love
WW-QS
12-12:50p
Matrix
MX-HS
12-1p
Fi Hair-Remastering the Cut and Blow-Dry
FI-IS
*
RH-PS
4-4:50p
BIA International
BI-RS
4-5p
Kadus Color
KC-SS
SC-SS
Framesi
FR-IS
Saint Charles Int’l-Power Point Cutting
Kadus Color
KC-IS
Schwarzkopf Professional-Essential Looks
SP-SS
Saint Charles Int’l-Power Point Cutting
SC-IS
SudzzFx
SU-SS
SP-IS
5-5:45p
Retro Hair
1-1:50p
Nexxus
NX-JS
5-6p
IC-TS
1-2p
AC-KS
Primeco Consulting-The Wisdom of Organization
PR-TS
Salon Training International-Retail Results
SA-TS
26
* No CEU’s
*
By Time
Company Name
Code
By Time
Company Name
9-10a
AC-AM
1-2p
AC-KM
AN-AM
AN-KM
BIA International-Celebration Collection
BI-AM
BIA International-Animation Collection
BI-KM
Biomaris-Thalasso Therapy Face & Body
BM-AM
Biomaris-Glycolic Facial Treatment
BM-KM
FS-AM
FS-KM
Gelousy Gel Nail Systems-Tip Overlay and Sculpting
GG-AM
Gelousy Gel Nail Systems-Manicures and Pedicures
GG-KM
IC-AM
Inspiring Champions-Double Your Income Now!
IC-KM
it works!-Increase Your Revenue
IW-AM
Mantra Hair Corp.-Age of Enlightenment
MA-KM
Keune-Tinta Color
KE-AM
Med/Spa Dist-Non-Particle Microdermabrasion
MD-KM
Paul Mitchell-Formal Finishes
PM-AM
Paul Mitchell-Fall Trends
PM-KM
Pharmagel
PH-AM
Pharmagel
PH-KM
Primeco Consulting-What Makes a Great Team
PR-AM
Primeco Consulting-Disciplines of Success
PR-KM
PureOlogy
PU-AM
PureOlogy
PU-KM
Salon Training Int’l-10 Points of Profit Every Salon Prof
SA-AM
Salon Training International-Retail Results
SA-KM
SH-AM
SH-KM
Specialized Cont Ed Consultants-Safe Electric Filing
SE-AM
Sudzz F
SU-KM
Sudzz Fx
SU-AM
TS-KM
Torain Fusion-Torain Fusion Hair Extensions
TO-AM
Ultimate Face Cosmetics - Avant Garde Makeup Demo
UF-KM
9:30-11:30a
SIMPLICITY Hair-As SIMPLE as 1-2-3
SI-BM
1-4p
New Concepts-MegaTips/Lace Front
NC-LM
10-10:50a
Sexy Hair
SH-CM
2-2:50p
Alterna
AL-MM
10-11a
Brocato
BR-DM
2-3p
Brocato
BR-NM
Hairdreams-Style
HD-DM
Framesi
FR-NM
Nexxus
NX-DM
Hairdreams
HD-NM
SP-DM
SP-NM
WS-DM
WS-NM
11-11:45a
SudzzFX
11-11:50a
Paul Mitchell
11a-12p
*
3-3:45p
Nexxus
PM-FM
3-3:50p
Retro Hair
Am Assoc Cosm Schools
AA-GM
3-4p
Bioelements
BE-QM
Chuck Caple-Everything a Colorist Should Know
CC-GM
Chuck Caple-Coloring Chemically Relaxed Hair
CC-QM
DE-GM
DE-QM
Devon & McCall
DM-GM
Estelina’s Spa Products-Spa & Relaxology
ES-QM
KARG-The KARG DryHairCut
KA-GM
Kassidy’s Mgmt Consulting-Booth Renting
KM-QM
Kassidy’s Mgmt Consulting-Employee Compensation
KM-GM
Keune-Tinta Color
KE-QM
MX-GM
MX-QM
MIKAL Salon & Spa-Ten Amazing Marketing Ideas
MI-GM
MIKAL Salon & Spa-Ten Amazing Marketing Ideas
MI-QM
Nioxin
NI-GM
Nioxin
NI-QM
Nufree-Nufree 101
NU-GM
Nufree-Nufree 101
NU-QM
Paul Mitchell-Color
PM-GM
Redken
RE-QM
Precision Nails-Clients Behaving Badly
PN-GM
RU-QM
Redken
RE-GM
SW-QM
Retro Hair
RH-GM
WW-QM
*
RH-PM
RU-GM
4-4:50p
BIA International
BI-RM
SW-GM
4-5p
SudzzFx
SU-SM
Specialized Cont Ed Consultants-Advanced Esthetic
SE-GM
WW-GM
12-12:50p
Matrix
MX-HM
12-1p
Fi Hair-Remastering the Cut and Blow-Dry
FI-IM
Framesi
FR-IM
J Beverly Hills
JB-IM
Kadus Color
KC-IM
Saint Charles-Power Point Cutting
SC-IM
1-1:45p
Retro Hair
1-1:50p
Nexxus
* No CEU’s
Code
*
NX-JM
Sign UP Online for
CEU Classes!
Visit www.premiereshows.com
and select “Continuing Education Classes”.
• Print Out Your Class Schedule Immediately!
• Sign Up Early to Confirm Your Seat!
Deadline: Friday, October 5th
See pages 30 -31 for details.
27
coupons • coupons • coupons
Brushes & More Beauty Supply
Toni Love’s Training Center
Advanced Cosmetology Training
Receive 10% OFF
total purchase,
with ANY purchase over $100
Receive $100 OFF any
hair extensions/hair replacement class to
be used prior to December 31, 2007.
Phyto Organics
Receive a FREE
Phyto Organics Gift
Please call 205.371.8950
for a list of classes in your area
Limit One Coupon Per Customer While Supplies Last.
Coupon Valid At Mid-American Beauty Classic, October 14 & 15, 2007 Only
J+N Enterprises
ABBA
*on select products only
FREE DVD with any purchase of $26.50
or more. When you purchase our Salon
Starter Kit for $26.50 and the second
set 50% OFF, you will receive our new
Power Point Cutting DVD FREE!
(Over a $40 Savings)
Retrohair
Ultimate Face Cosmetics
Receive a FREE
Accredited Retrohair In-Salon
Styling Class with the purchase
of $150 in Retrohair styling products.*
Receive a FREE Lip Gloss
with $25 purchase of Ultimate Face
Cosmetics. Colors may vary.
Receive a FREE
Nexxus Phyto Organics
Shoulder Bag with purchase
of $50 or more.
Receive a FREE highlighting comb with
any purchase of $50 or more.
(An $8 Value)
Purchase any ABBA product
and receive a second of the
same product FREE*
Nexxus
*must have a minimum of 5 attendees
BIA International
FREE Product!
Only $50 for $69 retail value
on the BIA hair care products.
Package includes: Shyne It,
Shyne N Hancer and Night Seeler
Aloxxi
presented by North Coast Salon Systems
Receive a FREE
Aloxxi Color Bowl with
any Nexxus purchase.
Purchase 1-4oz. Silk Bliss (New Formula)
and 1-4oz. Enlighten Shine Spray
and receive a FREE :
Mantra T-Shirt
Travel size Replenish Conditioner
Travel size Expand Vol. Shampoo
Redeem at BIA booth or call 1-800-305-7455
and reference Code #BPC or email. Expires 11/30/07
Mantra Hair Corp
coupons • coupons • coupons
BIOMARIS USA
SUDZZ FX Zenyth
Gelousy Gel Nail Systems
Purchase any box of Gelouflex tips and
receive a FREE bottle of nail glue
(a $6.95 value)
Show Special!
Receive a FREE
Receive 10% OFF
the wholesale price
on any order more than $500
Frizz Eliminator Sample
Framesi
Fairy Tales Hair Care
Body Drench Moisturizer
Receive a FREE 2 hour Accredited
Framesi Color Demo with any Framesi
purchase during the show.*
Buy one, get one FREE
*must have a minimum of 5 attendees
Rosemary Repel
Lice Prevention System
Take an additional 20% OFF
with the purchase of one “Little Bit of
Everything” Show Special.
FHI Dryers & Irons
White Sands
Receive a FREE Gift
for attending the Paul Mitchell Stage
performance on
Sunday and Monday at 11am
Take an EXTRA 10% OFF
any FHI Show Special
Receive 10% OFF
any purchase of
$50 or more
(including tools)
Salon Furniture & Equipment
ABBA
Keune
presented by North Coast Salon Systems
Take an extra 15% OFF
any salon furniture
that you purchase and take with you
Monday after 4PM.
Receive a FREE
ABBA Pure Skin Duo
with a $30 ABBA purchase.
Present this coupon at the
Keune Exhibit Booth to
receive a FREE gift
Sign UP Online for
CEU Classes!
Visit www.premiereshows.com
and select “Continuing Education Classes”.
■ Print Out Your Class Schedule Immediately!
■ Sign Up Early to Confirm Your Seat!
Deadline: Friday, October 5th
Class Policy
Please read carefully before you sign up for classes.
1.
2.
3.
4.
5.
6.
7.
8.
You must purchase a Professional Two-Day Registration
in order to sign up for continuing education classes.
To schedule classes, all attendees must visit our
website at www.premiereshows.com and select
“Continuing Education Classes” (Please note: This is
the ONLY way to confirm your class schedule
in advance.)
Each Mid-American Beauty Classic class includes 1
continuing education hour, with a maximum of 4 classes
on Sunday and 4 classes on Monday.
Please schedule your classes using the codes located
throughout this show preview.
There are NO guarantees on class availability. Seating is
limited.
Beauty Industry Professionals MUST stay for the duration
of the class in order to receive a Continuing Education
certificate.
Credit may only be awarded once for each class.
Attending two classes with the same title does not
constitute receiving double CEUs.
Students can not sign up for classes.
PLEASE NOTE: Classes are limited and are available on
a first-come, first-serve basis. Sign up early to confirm
your seat.
Deadline is Friday, October 5.
Don’t forget to print out your class schedule after you
sign up online.
Show Policies & Procedures
BEAUTY CLASSIC POLICY
To enhance the show experience for all, we appreciate your cooperation with the following:
■ In order to purchase products, you may be asked to verify that you are a beauty professional or student
of the beauty industry.
■ No strollers or pull carts allowed on the show floor.
■ Mid-American Beauty Classic is a trade show for Professionals in the Beauty Industry ONLY. This
program is not open to the general public.
■ Opinions stated at the conference are those of the presenters and not necessarily those of Premiere
Show Group. Show Management reserves the right to change or cancel any portion of the program
without prior notice and cannot be held responsible for exhibitors that may drop out of the event.
■ Class Attendance: Classes included with your registration are available on a first-come, first-serve
basis. Workshops with separate fees are limited by the number of seats in the room.
■ Continuing Education: Each Beauty Classic class includes 1 continuing education hour, with a
maximum of 4 classes on Sunday and 4 classes on Monday.
■ NO Children Policy: Beauty Classic gives the professional an opportunity to experience and learn.
Due to insurance liabilities and also with respect to your professional peers, children of any age will
not be permitted on the show floors; nor will they be admitted into any of the educational components.
■ No Smoking Policy: In compliance with the Columbus Clean Air Act, smoking inside is prohibited
by the Greater Columbus Convention Center. Designated smoking areas outside the building will be
marked. We appreciate your cooperation.
■ Photography/Videotaping: No photography or videotaping of the Mid-American Beauty Classic or its
Educational Program is allowed without prior permission from Show Management.
■ Public Paging System: If attending the show with friends in the industry, be sure to set a specific
time and place to meet, as there is no public paging system within the convention center.
■ Special Needs: If you have special needs that require assistance to ensure your participation in the
Mid-American Beauty Classic is more enjoyable and meaningful, please contact Premiere Show Group
at 800-335-7469 at least three weeks prior to the show.
■ Registration: Your show registration is non-refundable and non-transferable and cannot be shared.
ATTENDANCE POLICY
Are you a professional or student of the professional beauty industry? We hope so, because we don’t
want to have to say “no”. The Mid-American Beauty Classic is only open to beauty industry professionals
and students.
If you are purchasing your show registration at the convention center or have already pre-purchased
your show registration, you may be asked to verify that you are a professional or student of the beauty
industry. Non-licensed registrants or those unable to provide acceptable identification will not be
admitted.
The following is a list of acceptable forms of credentials identifying you as a member of the professional
beauty industry:
Cosmetology license
Cosmetology School ID card Cosmetology school business or state license Sally’s Professional Card (red)
Salon/Spa Business License denoting Salon Ownership
Distributor Store Card
If you have another form of credential which is not listed above, please call 1-800-335-7469.
Personal Class Planner
Please use this to plan your class schedule. To sign up for classes, you’ll need to first purchase a show registration. See details on page 31.
Then visit www.premiereshows.com to sign up for classes.
Sunday, October 14th
Time
30
Class Title
Monday, October 15th
Class Code
Time
Class Title
Class Code
beauty classic 2007
Greater Columbus
Convention Center
Columbus, OH 43215
October 14 & 15, 2007
Register Online!
www.premiereshows.com
or fax: 407-265-3134
Registration form
ONLY ONE PERSON MAY REGISTER PER FORM.
Please copy this form for each additional registrant.
• To register for the show, you must complete sections 1 – 3 and 5 – 6
• To register for Workshops, you must complete sections 1 – 2 and 4 – 6
Show Admission – The show admission fee includes the exhibit
hall, all FREE classes and show floor education. Beauty Classic is a
BEAUTY PROFESSIONALS ONLY event. You may be required to
present photo ID and beauty license or student ID during the
event.
1 contact information
The entire event gives the professional an opportunity to experience
and learn. Due to insurance liabilities and also with respect to your
professional peers, children of any age will not be admitted on the
show floor as well as the educational components.
Beauty Industry Professional Registration – To qualify for the
beauty industry professional rate, you must be a current member of
the professional beauty industry and provide your license number.
Beauty Industry Student Registration – Students who are not
currently employed as a professional in the beauty industry may
register at the student rate. Students must provide a Student ID and
a copy of their official school schedule with their registration form.
5 ways to register
Online: www.premiereshows.com
Available until Wednesday, Oct 10th
By Mail: Beauty Classic
c/o Registration Department
1049 Willa Springs Drive, Suite 1001
Winter Springs, FL 32708
By Phone: (800) 335-7469 (9AM – 5PM, M – F, EST)
or (407) 265-3131
Available until Saturday, Oct 13th
In Person: Contact your local ticket outlet
(see below for a listing in your area)
Please print clearly the following information & keep a copy for your records.
NOTE: License number is REQUIRED to process registration (see page 30 for details).
Name:
Licensing State:
License#:
Saturday, September 8th - Show Special Registrations must be
postmarked
Friday, September 21st - Advance Show Registrations must be
postmarked
Friday, September 28th - Orders received after September 28th
will be held at Will Call under each attendee’s name. Attendee must
provide photo identification and proof of license.
register here
Contact these authorized outlets to register for the
Mid-American Beauty Classic 2007 show through
October 13, visit www.premiereshows.com or call
800-335-7469.
Salon/School Name:
Address:
City:
Phone: (
State:
)
This is my
Home Address
2 attendee type





Stylist
Colorist
Esthetician
Nail Technician
Barber





Zip Code:
Email:

Business Address
(Please check all that apply)
Massage Therapist
Cosmetology Teacher
Esthetics Teacher
Nail Technology Teacher
School Owner
3 show registration
On or Before September 8th
 Professional Two-Day Special
 Student Two-Day Special




Salon Owner/Manager
Independent Contractor/
Booth Renter
Other: ________________
Student
How did you hear
about the show?







American Salon
American Spa
Attended Past Show
Barbers Only Magazine
Beauty Launchpad
Behindthechair.com
DAYSPA










After September 8th
 Professional Two-Day Advance
 Student Two-Day Advance
$55
$30
$65
$30
Subtotal Show Registration
4 workshops
Distributor
ESTETICA
Friend/Co-worker
Modern Salon
Nailpro
NAILS Magazine
Other Industry/Trade Event
Poster
Salons Unlimited
Upscale Magazine
Includes entrance to the exhibit hall plus all FREE educational
classes & show floor education
By Fax: (407) 265-3134
registration deadlines
$
NOTE: Paid show registration is required to purchase
Workshops. Seating is limited. (see page 17 for details)
New Concepts Hair Goods (select time)
 Sunday • 10:30a - 12:30p
 Monday • 1 - 4p
Price
 On or Before September 8th
 After September 8th
SIMPLICITY Hair Extensions (select time)
 Sunday • 2:30 - 4p
 Monday • 9:30 - 11a
Price
 $99 (for the first 100 registrants)
5 total payment
$199
$249
Subtotal Workshops
$
Section 3 + Section 4 = Total Amount Due
$
6 method of payment
Please allow 7 - 10 business days for processing. All sales are final, no refunds.
Check enclosed

Money Order enclosed Check or Money Order # ________
(made payable to Mid-American Beauty Classic in US Dollars only. A $20 fee for returned checks will be assessed)
J.M.S.Beauty Supply
Indianapolis, IN
800-875-4142
Paul Mitchell Ohio
Zanesville, OH
800-251-8427
 Visa  Mastercard  American Express  Discover
Credit card charges will appear on your statement as IDEA Beauty Classic.
Maly’s
Grand Rapids, MI
800-632-1397
Salon Ware, Inc.
Copley, OH
800-362-9467
Card Holder’s Name: (please print)
Garfield Heights, OH
800-465-5887
The Brittany Group
Columbus, OH
888-892-6382
For Office Use Only
Date received
_________________
Date processed
_________________
Pending Order #
_________________
Customer ID #
_________________
Authorized Signature
Card #
CID # (3 or 4 digit security code on your card)
Exp. Date
31
Book Your Hotel Rooms in Advance
When making a reservation, be sure to mention that you are with the Mid-American Beauty Classic.
I-670
CONVENTION
�
CENTER
�
�
2
3
�
�
2
(ONE WAY)
(ONE WAY)
�
�
�
4
Crowne Plaza Hotel*
Drury Inn & Suites
Hyatt Hotel*
Red Roof Inn
$124 Standard
$115 Standard
$135 Suite
$132 Standard
$83 Standard
$89 Business
33 E. Nationwide Blvd.
614-461-4100
888-608-2424
614-221-7008
800-DRURYINN
350 N. High St.
614-463-1234
800-233-1234
614-224-6539
800-REDROOF
BROAD STREET
N
3
I-71
�
(ONE WAY)
�
SPRING STREET
4
FOURTH STREET
1
THIRD STREET
�
HIGH STREET
�
FRONT STREET
NATIONWIDE BLVD
1
�
* Connected to convention center via skywalk
How to Get to The Greater
Columbus Convention Center
From PORT COLUMBUS
Take I-670 West to Exit 4B
Follow signs to the Columbus Convention Center
From CLEVELAND
Take I-71 South to I-670 West [EXIT 109A]
Take I-670 West to Exit 4B and follow signs to the
Columbus Convention Center; or
Take I-71 South to Spring Street Exit
Go West on Spring Street to Fourth Street
Go North on Fourth Street to Nationwide Boulevard
From CINCINNATI
Take 1-71 North to I-70 East
Take I-70 East to Fourth Street Exit
From INDIANAPOLIS
Take I-70 East to Fourth Street Exit
Airline & Car Rental
Discounts
From WHEELING
Take I-70 West to Fourth Street Exit
*Please be advised that the directions outlined
are for the two main highways (I-70 and I-71) that
come into Columbus, Ohio.
Continental Airlines
(800) 468-7022
Z Code: ZV98
Agreement Code: AP5EP4
PARKING
Parking is available at various lots surrounding the
convention center. For parking maps view
www.columbusconventions.com
Book online at www.continental.com
■ No service fees
■ Receive an additional discount on published
fares when booking online
SHOW LOCATION
Greater Columbus Convention Center
400 North High Street
Columbus, OH 43215
(Enter both Z Code and Agreement Code without a
space in the Offer Code Box when booking online)
Avis Rent A Car
(800) 331-1600
Refer to code #K213092
PRE-SORTED
STANDARD US
POSTAGE PAID
TAMPA, FL
1049 Willa Springs Drive, Suite 1001
Winter Springs, FL 32708
800-335-7469 or 407-265-3131
Fax: 407-265-3134
www.premiereshows.com
PERMIT #2397

Taking Beauty To The Next Level

Transcription

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