Best Rate - LAN International

Transcription

Best Rate
© 2006 LAN International Inc. All rights reserved.
VIERO is a registered trademark of LAN International Inc.
RADIO FUSION, VIERO BEST RATE and VIERO BOOKING AGENT
are trademarks of LAN International Inc.
All other trademarks are the property of their respective owners.
Table Of Contents
Best Rate
YMS Overview
Yield Management
Demand Curve Pricing
Revenue Yield Management
How VIERO BEST RATE YMS Works
VIERO BEST RATE YMS Pricing
VIERO BEST RATE YMS Forecasting
Starting YMS
Access VIERO BEST RATE YMS
The Tool Bar
Management Tools and Reports
Executive and Senior Management
Regional Management
Trading Zone Management
Market Management
Station Management
Additional Station Management Tools and Reports
Commercial Revenue Reports
Total Revenue Reports
Login Report
Tools
YMS Tools
Alerts
Update VIERO BEST RATE YMS
Templates
Break definitions
Priority codes
Miscellaneous tools
Other links
YMS Report
The VIERO BEST RATE YMS report
Sales Manager and the VIERO BEST RATE YMS report
Rate Cards
Weekly Rates and Inventories
Daily Rate Cards
Multi Week Rate Cards
Multi Week Multi Station Rate Cards
Define Spot Spec parameters
Remove a station from the Station List window window
Print and save Rate Cards
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Best Rate
The 26 Week Rate Card
Email the Rate Card
One Look Planner
One Look Planner
AE One Look Planner basics
Print the Rate Card
One Look Planner Setup
Use the Standard Setup tab
Edit an Alert
Delete an Alert
Use the Advanced Setup tab
Recurrence Types
Expiration Setup
AE and One Look Planner
One Look Planner AE Access
AE Tools
YMS Glossary
VIERO BEST RATE YMS Glossary
Index
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Best Rate
YMS Overview
Yield Management
Yield Management is a systematic approach to maximizing the return on perishable assets,
normally in the form of revenue, in such businesses as car rental, hotel operation, airline seat
ticket sales, broadcast advertising slot scheduling, truck freight booking, and railcar shipment
scheduling. The idea is to sell a perishable asset today at a lower price if you think it will go
unsold. But Yield Management also means waiting to sell something tomorrow at a higher price
if there is overlap in when the spot will be used. In terms of radio, Yield Management is a
method of broadcast revenue management based on the calculation of revenue received in
relation to the amount of airtime sold.
Revenue Yield Management is an enterprise application designed to help managers and sales
people maximize revenue. It is the act of controlling and cultivating inventory. Revenue Yield
Management is not a “sometimes” practice – it is practiced every day. It is the most important
job that the manager does. Without Yield Management Revenue, the sales people hit the
streets with yesterday’s information, or worse yet, nothing at all to guide them in making sales.
Yield Management, if administered wisely and committed to daily, can deliver average revenue
increases of 3 – 7% for most stations. In some cases, it can deliver much more.
It is the task of the sales manager and sales people to learn, understand, and apply the
techniques of Revenue Yield Management in the ever-changing environment of radio sales.
Just a few short years ago it was station against station, battling for business on the streets.
Today, it is group against group.
Cultivating and Controlling inventory
Yield Management can:
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Provide sales people with current information for making sales
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Maximize selling as much inventory as possible at the very best price, regardless of the
time of the day, the day of the week, or the month of the year
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Provide managers and sales people an edge over their competition
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If administered wisely and committed to daily, deliver average revenue increases of 3 –
7% for most stations
5 Principles of Yield Management
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Perishability
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Projections
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Pricing (Pricing, Yield, Demand Curve and Sellout)
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Program (VIERO BEST RATE YMS)
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YMS Overview
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Procedures (manual steps required)
Perishability
A Perishable Asset or Perishable Inventory is an asset that represents a lost opportunity for
revenue for the company if it is not sold today. Examples include: an empty airline seat on a
flight from Minneapolis to Denver on May 12, 1999; an unbooked hotel room at the rack rate at
the local Holiday Inn; a half empty freight truck driving on a delivery from Chicago to San
Francisco or radio avails left unsold to be filled with promotions, music, etc.
Projections
Using projection knowledge, Sales Managers must be able to forecast demand on an ongoing
basis so they:
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Know where they are at all times
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Make effective pricing and allocation decisions
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Manage high-demand periods
Pricing
Yield Management is also referred to as Revenue Management since managing yield
maximizes revenue. Revenue Management revolves around asking how much.
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How much do people want to buy?
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How much can we charge?
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How much inventory do we sell at a discount?
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How much inventory should we keep in reserve?
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Do we change the price of the remaining inventory and when?
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By how much?
The answers to the how much questions lie in the following components:
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Pricing – Supply and Demand
When demand exceeds supply, prices go up
When supply exceeds demand, prices go down
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Yield – Potential versus Realized
Price x Demand = Revenue Yield Potential (RYP)
The Actual Sales = Revenue Yield Realized (RYR)
Revenue Yield Realized divided by Revenue Yield Potential = Yield (RYR/RYP=Y)
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Inventory – The Demand Curve
The Price of a radio spot is at least partly a function of how much inventory you have
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The more avails you have, the less expensive they are
The fewer avails you have, the more expensive they are
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Sellout – Achieving 85% Sellout to reach LY Actual Goal
As inventory sells out, the price of the remaining inventory rises along the demand
curve.
Saves room for last minute sales and non-preemptive prices
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Leaves room for make goods
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Allows you to exceed your LY Actual and continue booking revenue to BEAT MARKET
with the additional 15%
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YMS Overview
Demand Curve Pricing
In essence, Demand Curve Pricing is basic economics of supply and demand. A demand curve
is the functional relationship between price at different levels and quantity (or demand) that
describes consumer behavior in a marketplace. The more inventory to sell, the lower the price;
the less inventory the higher the price.
The airline industry discovered an alternate way of pricing. Though there may have been one
best rate for most consumers:
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Some consumers were motivated to buy only when the rate was low
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Others were willing to pay more for a product if their need was great enough
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Instead of selling all the seats at one perfect rate, the airlines began pricing seats at
different rates
Just as the airline industry discovered an alternate way of pricing, radio has also discovered that
though there may have been one best rate for most consumers:
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Some consumers were motivated to buy only when the rate was low.
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Others were willing to pay more for a product if their need was great enough.
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Instead of selling everything at one perfect rate, radio needs to begin pricing at different
rates.
Demand Curve Pricing is often referred to it as Yield Management. As a radio manager,
Demand Curve Pricing is the most important thing that you do. At the end of the day, your
performance is judged by how much inventory you were able to sell at what price.
Budget isn’t the driving force behind Yield Management and Demand Curve Pricing, but it does
have a role in the process. Performance is measured by how much you go over, or fall under
the station budget. What is most important? Selling as much inventory as possible at the very
best price is most important, regardless of the time of the day, the day of the week, or the month
of the year. It’s a much larger task than most ever imagined, but if you apply and discipline
yourself to practice Yield Management and Demand Curve Pricing every day, you will always
know that sales revenue has been maximized, inventory was not sold too low, games were not
played that distorted inventory value, and orders were not taken that didn’t make sense.
The Essence of a Demand Curve
Let’s build a Demand Curve. The building block of the Demand Curve is a graph. The two axis’
of the graph are:
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Supply – how much is available.
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Price – how much to charge for that available supply.
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Best Rate
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The SUPPLY axis (A) and the PRICE axis (B) make up the graph.
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From the 0 where the Price and Supply lines (axis) meet
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SUPPLY increases as you move across the Supply line (C)
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PRICE increases as you move up the PRIC E line (D)
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YMS Overview
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YMS Overview
Before Yield Management
Twenty years ago, economists and sellers searched for the perfect rate – the rate at which they
could make a reasonable profit, while selling most of their product. It was commonly accepted
that one best price fits all, and that everything should or could be sold at one best price.
Airlines discovered an alternative way of pricing. There may be one best rate for most
consumers, but others are motivated to buy only when the rate is low. Still others are willing to
pay more for a product if the need is great enough. Instead of selling all the seats on their
planes at one perfect rate, airlines began pricing seats at different rates and the results were
dramatic.
A Few Facts to Remember About Pricing
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Maximizing the Revenue or Yield of a fixed inventory means finding the right price, for
the right buyer, at the right time.
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One price does not fit all buyers, and one price will not allow you to maximize revenue.
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The right price, for the right buyer, at the right time, is a moving target – it changes daily.
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Field Management is most effective in industries where:
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The inventory is perishable.
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The inventory is sold or committed to in advance.
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Demand fluctuates widely.
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The market place is diverse.
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The incremental cost of selling and servicing additional units is low.
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The incremental cost of producing additional units is high.
Summary of Revenue Yield Management
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Revenue Yield Management is based on the economic principle of Demand Curve
pricing.
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Demand Curve pricing increases rates as supply (i.e., inventory) diminishes. In a
SUPPLY sensitive market, the lower the supply (i.e., inventory), the higher the price. The
greater the supply, the lower the price.
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YMS Overview
Revenue Yield Management
Demand is unique for every day and daypart.
As well as each of the distinct spot lengths: 15s, 30s, and 60s.
Managing radio inventory is no small task, even if the inventory is for a single station.
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There are five primary radio dayparts:
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AM
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MD
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PM
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EV
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ON
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Best Rate
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On the average, stations air ten (10) commercials per hour.
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Commercials generally air all day but most of a station’s revenue is generated between
6:00 AM and Midnight, or, eighteen hours per day.
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The radio week has seven (7) days to sell.
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There are 365 days per year.
Question: How many pricing decisions does the manager have to make for each station per
year?
Here is the formula (and answer):
10 (commercials per hour)
X 24 (hours per day)
X 7 (days per week)
X 365 (days per year).
613,200 pricing decisions per station per year.
Assuming a fifty (50) hour workweek spent on nothing but pricing, each hour would require
12,264 pricing decisions, or 245 pricing decisions for every hour of a fifty (50) week work year.
And that doesn't even account for the different spot lengths. VIERO BEST RATE YMS helps to
make the job easier.
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YMS Overview
How VIERO BEST RATE YMS Works
VIERO BEST RATE YMS is an automated system. Every night it automatically pulls information
from VIERO RMS and merges that information into VIERO BEST RATE YMS to reflect an
accurate inventory picture for the next day.
VIERO BEST RATE YMS searches its datamart for nightly downloads from Traffic and uses that
data to generate current daily demand prices for unsold available inventory. These prices are
maintained in a portion of the VIERO BEST RATE YMS program referred to as a Rate Card.
Rate Cards (spot prices) are based on inventory usage, calculated daily and seasonal demand,
and availability for a given station.
With VIERO BEST RATE YMS you can:
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Increase rates on high demand dayparts and maximize unsold inventory.
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Monitor a side-by-side comparison between the BOB figures and inventory sellout
figures as well as BOB actual-to-BOB estimate.
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Adjust rates by the reality of market demand.
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Generate real-time Rate Cards.
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Reduce the number of bumped spots.
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Make more money by better managing inventory.
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VIERO BEST RATE YMS Pricing
Prices change at least once every day to react to market conditions. VIERO BEST RATE YMS
automatically reacts to market conditions by adjusting current prices to take advantage of
demand and generate more revenue.
How VIERO BEST RATE YMS sets the price
The VIERO BEST RATE YMS team does a process known as seeding. This process is typically
used in one of two ways. When a new station is activated, the initial rates for the station are
seeded using the AUR for the station for the time period being activated. VIERO BEST RATE
YMS will look at the AUR and inventory in VIERO RMS and build a default demand curve using
the average unit rate of the sold inventory. VIERO BEST RATE YMS can be used manage
inventory and rates out to the end of the following calendar year. As time progresses VIERO
BEST RATE YMS is further expanded so that at least 15 months of future inventory can be
managed and priced assuming they are built inside VIERO RMS. The seeding process is just
the beginning. Using Best Rate a user can manage all aspects of how prices are sets.
How Many Rates
The seeding process generates rates for each of the 5 standard dayparts (AM, MD, PM, EV,
ON) every day for 365 days a year. That is 1825 dayparts a year per station. With 1200 stations
that makes 2,190,000 station-dayparts per year. Each of these “station-dayparts” has its own
special prices that are separate from all of the others. See the example below for one station
and one week showing the VIERO BEST RATE YMS prices for each of the 35 dayparts.
DayPart
AM
MD
PM
Spot
Length
Monday
Tuesday
Wed.
Thurs.
Friday
Sat.
Sunday
:S60
:S30
:S15
2 @ $52
1 @ $42
8 @ $26
3 @ $51
3 @ $41
-7@ $101
0 @ $81
4 @ $69
4 @ $55
3 @ $68
5 @ $55
3 @ $27
-2 @ $21
9 @ $27
4 @ $22
9 @ $26
8 @ $51
8 @ $35
8 @ $34
2 @ $14
1 @ $14
3 @ $67
-1 @ $54
7 @ $65
0 @ $52
2 @ $89
0 @ $71
0 @ $88
1 @ $70
3 @ $89
0 @ $71
0 @ $82
-4 @ $65
1 @ $52
11 @ $42
0 @ $34
0 @ $33
0 @ $45
0 @ $44
0 @ $45
0 @ $41
0 @ $26
1 @ $98
-2 @ $79
2 @ $99
-7 @ $79
-7 @ $188
-2 @ $151
8 @ $188
-3 @ $151
0 @ $35
0 @ $28
1 @ $36
13 @ $29
0 @ $49
0 @ $50
11 @
$188
-6 @
$151
0 @ $94
1 @ $94
0 @ $18
0 @ $18
-11
@$26
1 @ $21
4 @ $16
11 @ $13
:S60
:S30
:S15
:S60
:S30
:S15
0 @ $94
EV
:S60
:S30
:S15
7 @ $15
5 @ $12
8 @ $15
4 @ $12
7 @ $21
3 @ $17
-8 @ $21
4 @ $17
-6 @ $21
5 @ $17
0 @ $8
0 @ $8
0 @ $11
0 @ $11
1 @ $11
0 @ $8
0 @ $13
ON
:S60
:S30
:S15
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11 @ $4
31 @ $3
12 @ $3
33 @ $3
8 @ $3
33 @ $3
8 @ $3
33 @ $3
9 @ $3
32 @ $3
16 @ $4
32 @ $3
20 @ $4
26 @ $3
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YMS Overview
DayPart
Spot
Length
Monday
Tuesday
Wed.
Thurs.
Friday
Sat.
Sunday
-3 @ $2
-3 @ $2
-3 @ $2
-3 @ $2
-3 @ $2
-5 @ $2
-5 @ $2
Notice that each daypart has prices for 3 spot lengths (:S60, :S30, :S15). These are: standard
60 second spots, standard 30 second spots, and standard 15 second spots. In addition to these
there also are: premium 60's, premium 30's and premium 15's (:P60, :P30, :P15). A premium
spot is one that is placed first in a commercial pod or sits as an island in a commercial pod all by
itself surrounded by programming with no other commercials. So every station-daypart really
has 6 current prices: (:S60, :S30, :S15, :P60, :P30, :P15).
Availability
Besides the price, there is another number in the rate card displayed above. That is the
availability. For example in the data above for :60 second spots on Monday AM it says “2 @
$52”. The 2 means there are 2 units available. Sometimes this number is negative. That means
there is oversell. For example see Wed AM :60. It says “-7 @ $101”. That means there are 7
units sold that must be moved into some other daypart in order to play. Notice that the oversold
numbers are displayed in red. Inventory numbers are important to understanding rates.
Demand Curves
One of the more powerful features is how the prices change automatically to reflect the current
demand on the station. When there is a lot of inventory remaining to sell, prices should be low
enough to move the inventory and generate revenue and demand. When there is little inventory
remaining, prices should be high enough to slow down the pace of sales and thus save some
inventory for the last minute buyers who are willing to pay a premium to get on the air now
during a high demand daypart.
Why Demand Curves
Using a demand curve pricing model benefits radio stations and media buyers. Media buyers
that are price sensitive benefit because they get some control over their costs. They can buy
spots out in the low demand future. Radio stations benefit because these lower rates induce
sales and reduce the risk of inventory going unsold. Buyers that are less price sensitive benefit
because they get more control over their schedules. The radio stations benefit because these
higher prices generate more profit. Overall the process selects the right price for the right
customer. Selecting the right price for the right customer generates more revenue than is
possible using a one price fits all model.
How Many Demand Curves
VIERO BEST RATE allows the user to customize a special demand curve for any collection of
dayparts and any of the 3 standard spot lengths (60sec, 30sec, 15sec). There can be a
separate demand curve for all station dayparts and all spot lengths. Initially the system uses a
default demand curve for all station dayparts. The application then allows a user to select any
collection of dayparts and weeks and create a new demand curve for those dayparts.
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Best Rate
Demand Curves in VIERO BEST RATE YMS
The following is a demand curve control. Note the sliders. The x axis represents percent of
inventory sold. The y axis shows average price.
You can select one spot length at a time at the top right and that curve will appear in the lower
slider section. Edit the shape with the sliders and the shape automatically changes in the upper
left so you can see it relative to the other spot lengths. The selected dayparts and selected
weeks are displayed in the upper left so you can confirm the selections.
The line segments between sliders let the user know that there are spot prices in between the
sliders. For example if there are 50 spots in a daypart then about 14% of them will fall evenly
along the line segment between the first and second slider. This means every spot has a
different price. The next spot you sell is always more expensive.
Inventory Updates
The current inventory is kept in the Traffic System. Each night VIERO BEST RATE YMS
automatically gets the latest inventory report for all stations from Traffic. In addition to the
automatic update that runs once a night, a manager can update the inventory on demand.
There is a button in the Sales Manager module that initiates an inventory update. These on
demand updates can be useful if the inventory picture changes during the day and new pricing
is required. In addition, a manager can initiate a break type inclusions update from within VIERO
BEST RATE YMS on the Break Type Selection Control.
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YMS Overview
Rate Control
VIERO BEST RATE YMS gives the sales manager complete control over their prices. The rate
control is the place for that. First you select which weeks (or months) you want to modify then
you see the following control page.
You can select any dayparts just by clicking on them. Then drag the slider up and down to
change the prices. Using this control you can set the price for any daypart to any value. Be
aware that selecting multiple dayparts or weeks and changing them together only raises or
lowers their individual respective rates by a percentage. For example, if you select two dayparts
and one is $5 and one is $50 - VIERO BEST RATE YMS will tell you your average rate is $27
dollars. Now, if you raise this by 10% you will see an average price of $30. This does not mean
that each daypart is now $30! It only means that their combined average price is $30. The real
price after raising the two dayparts by 10% would be $5.5 (rounded $6) and $55 respectively averages to $30.
Notice that changing the price moves the whole demand curve. The Rate Control shows both
the current price on the demand curve and the maximum price. Both of these numbers change
as you drag the slider.
While the prices are changing the BR Estimate (VIERO BEST RATE YMS Estimated Revenue)
also changes. You can change the prices for any dayparts until you arrive at any target “BR
Estimate”. Or you can set the prices to what you think is possible and see how high your
estimated revenue can go.
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The BOB Estimate is a revenue target for each month that stations publish to corporate on a
weekly basis.
This Rate Control is a very powerful tool to help managers set pricing.
Premium Markup
The 6 different spot types: (P60, P30, P15, S60, S30, S15) are S=Standard and P=Premium.
The Premium Markup Control in lets managers define a markup to go from a standard price to a
Premium Price.
This number can be set independently for any week and daypart.
Demand Curves in Detail with Formulas
VIERO BEST RATE YMS maintains a unique demand curve for every station, daypart, and spot
length. While all demand curves start with the same initial values, it is possible to modify these
curves as finely as :15’s in the AMD of 06/07 or as broadly as every possible demand curve for
the entire year.
Every demand curve starts at a base, or minimum price, with 0% inventory sold. The demand
curve then proceeds upwards with control points at 14%, 29%, 43%, 57%, 71%, 86%, and
100% inventory sold. On a normal curve, pricing will adjust at every point along the demand
curve, so when the inventory sellout is 26% this will have a different price then 29%.
Even if two dayparts have exactly the same demand curve and exactly the same base rate, they
still do not automatically have the same current price. Remember that the current price on a
demand curve also depends on the inventory sold.
Total Inventory and Standard Price
VIERO BEST RATE YMS uses 6 different spot types: (P60, P30, P15, S60, S30, S15) where
S=Standard and P=Premium. Each of the 6 spot types has its own beginning inventory
(Allowed) and its own quantity sold. It is possible to total up the inventory by spot length as
follows: (Note T=Total)
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YMS Overview
Allowed T60 = Allowed P60 + Allowed S60
Sold T60 = Sold P60 + Sold S60
Every station daypart has 3 base prices and 3 references to a demand curve. These correspond
to the 3 different spot lengths (60, 30, 15). The input to the demand curve is the total Sold
fraction for the next spot available to sell. The output is the standard price. (sold fraction = Sold /
Allowed; sold fraction for next available spot is (Sold+1)/Allowed).
Price S60 = Base Price 60 * Demand Curve Markup for ((Sold T60 + 1) /Allowed T60)
Premium Price
The prices for the premium spots come from a markup over the standard prices. This premium
markup is set by managers and is not related to the demand curves.
Price P60 = Price S60 * Premium Markup
Current Price Formula
To get the current price we came up with these formulas from above:
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VIERO BEST RATE YMS Forecasting
The forecasting in VIERO BEST RATE YMS is made of two different parts. There is an
inventory forecast that is sometimes called the projected sellout or the inventory estimate, and
there is a revenue forecast that is called the BR Estimate.
Projected Sellout
What Inventory Is Projected?
Inventory is projected for all active stations for all future dayparts from today out to as far as
each station is seeded with rates. Typically stations will be seeded out until the end of the
current year or until the end of the next year. With 1200 stations and 5 dayparts per day and
365 days per year, VIERO BEST RATE YMS projects inventory for 2,190,000 station-dayparts
per year.
Each station and daypart also needs forecasting for three spot lengths (60sec, 30sec, 15sec)
and two inventory streams (premium vs. standard inventory) and two priority groups (priority 0+
vs. priority 40+). That makes the following 12 spot types:
Spot
Length
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Inventory Stream
P60 0+
Premium 60 second spots with
Priority 0+
P30 0+
Priority 0+
P15 0+
Priority 0+
S60 0+
Standard 60 second spots with
Priority 0+
S30 0+
Priority 0+
S15 0+
Priority 0+
P60
40+
Priority 40+
P30
40+
Priority 40+
P15
40+
Priority 40+
S60
40+
Priority 40+
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YMS Overview
Spot
Length
Inventory Stream
S30
40+
Priority 40+
S15
40+
Priority 40+
A projection is computed and stored for each of those 12 spot types on each seeded future
daypart and each active station.
When Is the Inventory Estimate Changed?
The projected sellout can change every time there is a new inventory pull from VIERO RMS.
VIERO BEST RATE YMS looks at every newly pulled station and recomputes the projected
sellout. This happens by default once a night for every active station. This also happens on
demand when the user presses the “update” button in the Sales Manager module. The break
type inclusions from the previous night are updated as well by using the Break Type Selection
window.
How Does BR Compute the P40+ Projected Sellout?
The best predictor of the future is the past. 63 days of history is used to build a table for every
active station with 35 dayparts (35 = 5 dayparts per day times 7 days per week). These 35
dayparts are used to represent a typical week on that station. This typical week is then laid over
all future weeks for that station and it becomes a rough attempt at a projected sellout for all
future dayparts. This first try is then modified to fit the particular inventory that is already present
in each future daypart. If the rough attempt is too high because it exceeds the quantity allowed
in a particular daypart then the projection is limited to that quantity allowed. If the rough attempt
is too low because it is below the quantity sold in a daypart then the projection is raised to equal
the quantity sold. If the daypart is already oversold then the quantity sold is projected as the
sellout . It is assumed that the traffic system will eventually move any oversold spots to where
they can clear. The application will not try to guess where that inventory will be moved.
Why 63 Days?
The number of days of history to include was chosen to be a multiple of 7 so that a whole
number of weeks is always selected. Selecting a multiple of 7 prevents averaging more of one
day of week than another. Also the number was chosen to include at least 2 months of data
which provides the most history possible while allowing VIERO BEST RATE YMS to still be able
to process all of the data quickly. 63 is the smallest multiple of 7 that includes at least 2 months.
What About Shifting BTAs?
Shifting BTAs with priority 40-49 happens before the inventory forecast is computed . If the
station has elected to shift BTAs into evenings then it appears as though all BTAs with priority
40-49 were actually scheduled in the evening daypart.
What About the P0+ Projected Sellout?
The priority 0+ inventory is composed of priority 40+ inventory together with priority 0-39
inventory. Having made the projection for priority 40+ inventory, VIERO BEST RATE YMS can
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create the projection for priority 0+ by just adding the quantity sold with priority 0-39. This
means that the application does not project any extra inventory sold with priority 0-39. The main
business happens with priority 40+.
How Does BR Handle the 3 Spot Lengths and 2 Inventory Streams?
The 3 spot lengths and 2 inventory streams make 6 spot types: S60, S30, S15, P60, P30, P15
(where S=Standard and P=Premium. At first these spot types are projected separately. They
have separate historical averages and the projections are adjusted independently for future
inventory. Then when that process is complete, a second pass is made to ensure the limits on
the whole daypart are not exceeded. For example suppose a daypart has the following data:
Spot
Type
Allowed
Sold
Historical Average
S60
10
15
13
P60
10
4
7
Individually the forecast would be 15 S60s and 7 P60s. The 7 P60s does not seem to need
adjustment because it is safely between the 4 sold and the 10 allowed. Looking at the daypart
as a whole we see 20 units and 20 minutes allowed. If left as-is the projection would suggest a
final sellout of 15+7=22 units and 22 minutes. Since this violates the limits on the daypart as a
whole the projection for P60s must be reduced to give a final projection of 15 S60s and 5 P60s.
Revenue Estimate
How is the Estimate Computed?
The revenue estimate is the sum of the current revenue to date in each future daypart plus the
revenue that is expected from the remaining inventory at the current rates along the demand
curves. For example suppose we find a station and a daypart in the future where only S30s are
being sold. Suppose there are 10 S30s already sold and the revenue to date is $900.00. (That
makes an AUR of $90.00.) Suppose the projected sellout from the inventory forecast is 30.
(Then we are expecting to sell 20 more units.) Suppose the demand curve for this daypart is flat
and the rate is uniformly set to $100.00 per spot. Then the estimate would be the revenue to
date which is $900 plus the spot rates from spot number 11 to spot number 30 along the
demand curve. Since these are $100 each the BR estimate is $900 + 20*$100 = $2900.
When Does the Estimate Change?
There are two ways the BR Estimate can change. One is when the projected sellout changes
because of a new inventory pull. If the projected sellout goes up then the estimated revenue
goes up too. The other way is when the rates change within VIERO BEST RATE YMS. If a
manager adjusts demand curves, or the premium markups, or the current rates on the rate
control page, then these all can change the estimate. Raising rates will raise the estimate.
Lowering rates will lower the estimate.
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YMS Overview
What About the P0+ Estimate?
Just like with the projected sellout, VIERO BEST RATE YMS is mainly interested in P40+
Estimate. VIERO BEST RATE YMS will set the P0+ Estimate equal to the P40+ Estimate plus
any P0-39 revenue to date. This means that VIERO BEST RATE YMS will not forecast any
additional revenue with priority 0-39 over what is already been made.
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Starting YMS
Access VIERO BEST RATE YMS
On the Launch Bar, click on the icon.
VIERO BEST RATE YMS automatically opens to the appropriate page based on your USA
domain login and your PeopleSoft role assignment.
Sample
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Starting YMS
The first window designed for the needs of an AE is different from management screens.
If you are working on someone else’s computer on which you have not logged into
the network as yourself and are prompted to enter a login to gain access, enter your
USA domain user name and password.
•
RVPs, MARKET MANAGERS, and DOSs have full access to their own
regions, markets, and stations respectively.
•
All Sales Management, Business Managers and the TSM roles have full
access to view and make changes.
•
Sales Assistants, Traffic Managers and AEs can only view Rate Cards.
Refer to The Tool Bar section for additional information.
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The Tool Bar
The tool bar provides access to several reports and other tools.
The Reports Tab
1. Hover over the Reports tab.
2. Click on the option to jump to the appropriate report.
The Rates Control Tab
1. Hover over the Rate Controls tab.
2. Click on Change Rates to jump to the Change Rates Start page.
The Inventory Tab
•
Hover over the Inventory tab.
•
Click on BTA Control to jump to the BTA Control page.
•
Click on Break Type Selections to jump to the Break Type Selections page.
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Starting YMS
The Tools Tab
•
Hover over the Tools tab.
•
Click on One Look Planner to jump to the One Look Planner.
•
Click on One Look Planner Setup to jump to the One Look Planner Setup.
•
Click on DnB Search to access the DnB Search window. Use this window to search for a
company by its Dun & Bradstreet classifications.
The Rate Cards Tab
Hover over the Rate Cards tab.
•
Click on 26 Week Rate Card to jump to the 26 Week Rate Card.
•
Click on 26 Week Avails Projection Report to jump to the 26 Week Avails Projection
Report.
•
Click on Weekly Rates & Inventories to jump to the Weekly Rates and Inventories
Report.
•
Click on Daily Rate Cards to jump to the Daily Rate Cards.
•
Click on Multi-Week Rate Card to jump to the Multi-Week Rate Card.
•
Click on Multi-Week Multi-Station Rate Card to jump to the Multi-Week Multi-Station
Rate Card.
The Other Links Tab
26
•
Hover over the Other Links tab.
•
Click on CCRC to jump to the CCRC home page.
•
Click on Inside Radio to jump to Inside Radio.
•
Click on MERS to access the MERS application.
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Creative Services
Click on Creative Services to jump to the Creative Services Group home page.
Radio Explorer
Click on Radio Explorer to jump to the Radio Explorer home page.
Live Support
Click on Live Support to access the Live Support chat window.
The Live Support window opens.
Sample
You can submit questions directly to customer support when they are on line.
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Starting YMS
Market Quick Jump
1. Click on the drop down menu next to Market Selection.
2. Click a market name to jump to that particular market.
Sample
.
The tool bar provides access to the other modules described in this document, refer back to The
Tool Bar section whenever necessary.
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Executive and Senior Management
Senior Vice Presidents Report
The Senior Vice Presidents Report window displays an overall summary of revenue and
inventory information associated with the regional markets under each Senior Vice President.
The top portion of the window displays the data broken down by each SVP, while the bottom
portion of the window displays the data broken down by Last Year Actual Groups.
The window provides two types of revenue reporting:
•
Commercial Revenue — which displays the revenue generated by only the commercial
revenue. The revenue figure on this window comes directly from the local revenue
management solution and includes all commercial revenue.
•
Total Revenue — which displays the total revenue as reported from BOB for all revenue
types except for the commercial revenue which comes from the local revenue
management solution.
Sample
Refer to the following sections for more information.
•
Commercial Revenue reports
•
Total Revenue reports
•
Login report
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•
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The Tool Bar
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Regional Management
Regional Vice Presidents Report
The Regional Vice Presidents Report displays an overall summary of revenue and inventory
information associated with the markets under each Regional Vice President's region. The top
portion of the window displays the data broken down by each RVP, while the bottom portion of
the window displays the data broken down by Budget Group. From this page you can access a
per-market breakdown of the data listed for each region.
•
Commercial Revenue — which displays the revenue generated only by commercial
revenue. The revenue figure on this window comes directly from an enterprise level
reporting system the local revenue management solution and includes all Commercial
revenue.
•
types except for the 'Commercial' revenue which comes from the local revenue
Sample
•
•
•
Login report
•
The Tool Bar
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Trading Zone Management
RVP Trading Zone Report
The RVP Trading Zone Report page displays an overall summary of revenue and inventory
information associated with each market in the trading zone region. From this page you can
access a per-station breakdown of the data listed for each market.
•
revenue.
•
Sample
32
•
•
•
Login report
•
The Tool Bar
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Market Management
Market Detail Report
The Market Detail Report window displays an overall summary of revenue and inventory
information associated with each station in the market. The top portion of the window displays
the revenue data broken down by each station, while the bottom portion of the window displays
the inventory data broken down by each station. From this page you can access a per-station
breakdown of the data listed for each station.
In addition, the window provides two types of revenue reporting:
•
revenue.
•
Sample
•
•
•
Login report
•
The Tool Bar
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Station Management
Station Detail Report
The Station Detail Report window displays both an overall summary and more detailed view of a
station's revenue and inventory information. The top portion displays the summary revenue
data, M-Su AM-EV Calendar, while the bottom portion of the window displays the more detailed
inventory related data.
In addition, the window provides two types of revenue reporting:
•
Commercial Revenue — which displays the revenue generated by from any break types
selected in Inventory Break Type Selections. The revenue figure on this window comes
directly from an enterprise level reporting system the local revenue management
solution and includes all commercial revenue. The Commercial Revenue tab also
includes inventory data for the station, broken down by the Reporting Period, Show
Inventory and Inventory Option selections updated nightly.
•
Sample
34
•
•
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•
Login report
•
The Tool Bar
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Additional Station Management Tools and Reports
Daypart Demand Report
The Daypart Demand Report allows the user to view a report of the Current Demand Rates for
each spot within each daypart, for the selected Broadcast month.
1. Click the Daypart Demand link.
The Daypart Demand window opens.
Sample
2. Use the drop down Station Selection window to select the station.
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3. Use the PREV MONTH/NEXT MONTH buttons to select the month to view.
Current Demand Rates are displayed day, by daypart, by weeks, for the selected
Broadcast month.
Sample
Refer to the Daypart Revenue report section for related information.
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Daypart Revenue Report
The Daypart Revenue Report window allows the user to view a report of station revenue broken
down into the revenue received for each daypart in a single week. The window displays Gross
revenue that is bound to Commercial inventory spots with a priority code of 0 or higher (0+).
1. Click the Daypart Revenue Link.
The Daypart Revenue window appears.
Sample
2. Use the drop down Station Selection window to select the station.
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3. Use the Show Revenue radio buttons to select Gross or Net Revenue.
4. Use the PREV WEEK/NEXT WEEK buttons to select the week to view.
Revenue is displayed by daypart, spot length (Standard/Premium) and days, for the
selected week.
Sample
Refer to the Daypart Demand report section for related information.
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Create User Defined Dayparts
Stations wanting to utilize User Defined Dayparts in BEST RATE YMS should first
consult with their Regional Yield Manager (RYM) to determine if it would be beneficial
for them.
User defined dayparts can be created in BEST RATE YMS. However, the dayparts must be
created by LAN customer support. Contact customer support to request the daypart creation
and the necessary daypart request forms.
Station management should understand that implementing UDD in BEST RATE YMS can be
time consuming and require multiple steps to properly utilize the feature:
•
Review current daypart structures as currently defined to assess if changes need to be
made.
•
Once UDD has been implemented adjustments existing demand curves may need to be
considered.
The following guidelines must be followed for UDDs:
•
Best Rate allows up to 8 User Defined Dayparts (UDDs).
•
UDDs can be placed in any Standard Daypart EXCEPT Overnight. No Overnight splits
are allowed.
•
Monday-Friday, Saturday and Sunday must all contain the same number of UDDs. For
example, if you define 5 UDDs for Monday - Friday, then Saturday and Sunday must
also have 5.
•
UDDs must begin and end on the hour or half-hour. (12:30 PM to 3:00 PM is valid; 12:15
PM to 2:59 PM is invalid)
•
UDDs cannot overlap Standard Dayparts. The UDDs inside a Standard Daypart must
add up to the entire Standard Daypart time span.
•
UDD split times can vary across the Monday-Friday grouping, Saturday and Sunday.
UDD split times cannot vary inside the Monday-Friday grouping.
•
All UDD Short Names, Long Names, and Descriptions must be consistent across all
days.
•
UDD Short Names can contain a maximum of 6 characters.
•
UDD Long Names can contain a maximum of 50 characters.
•
UDD Descriptions can contain a maximum of 100 characters.
Once the form is completed, forward it to LAN customer support.
Once the UDD worksheet has been completed and returned to support it will be forwarded to
BEST RATE YMS development implementation. Implementation will take approximately 30
days to define the new User Defined Daypart structure in the Best Rate system for each
particular market.
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When the dayparts have been created you can show data associated with the dayparts by
clicking the User-Defined Daypart button on any BEST RATE YMS window that includes the
button.
Sample
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Change Rates
1. Click the Change Rates link.
The Select Desired Weeks window appears. This window enables you to select the
weeks an months to obtain data to view or work with.
Sample
2. Click the drop down menu in the upper left hand corner to select a station.
3. Click the weeks to select them.
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4. Click the check box next to Remember Selected Weeks to have the window save your
selections.
5. Click the Deselect All button to work with the current week.
6. Click the EDIT CURRENT WEEK button.
7. Click the EDIT SELECTED WEEKS button to work with the selected weeks.
The Change Rates window appears.
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Sample
Refer to the Rate Cards and the Using the Change Rates Window modules for related
information.
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Use the Change Rates window
The Change Rates window provides multiple views and controls for maintaining rates.
Use the checkbox beside Display Inventory to hide or display Inventory to Sell.
Inventory Hidden Window
Inventory Displayed Window
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Click the dayparts to select them.
Refer to the Change Rate module for related information.
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Set Premium Markup
The 6 different spot types (P60, P30, P15, S60, S30, S15) are either P=Premium or
S=Standard. The Premium Markup Control lets managers define a markup to go from a
Standard price to a Premium Price.
1. Click the SET PREMIUM MARKUP link to set the Premium Markup after selecting the
dayparts.
The Premium Markup window appears.
Sample
2. Click the Premium Markup drop down menu.
Sample
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3. Select the appropriate Premium Markup, from 50% to 300% of standard rates.
•
Click the SAVE button to save your changes and return to the Change Rates page.
•
Click the RESET button to reset the premium markup, removing any changes and allow
the window to remain open.
•
Click the CANCEL button to reset the premium markup and close the window.
If you will work backwards on the calendar months, loading Broadcast weeks, you will
avoid missing days or overlapping work.
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Use the BTA Control window
The BTA Control window allows you to shift inventory for those markets that package BTA (Best
Time Available) spots with standard daypart spots. The avails on this window are based on the
break types you have setup in the Standard column on the Break Type Selection window.
These spots include all Priority 40+ spots (50+ if the Shifted option is selected).
From the BTA Control window you can choose whether to shift those BTA spots to evenings so
that additional availability shows in the AM-PM dayparts.
1. Click the BTA Control link from the Tool Bar under Inventory.
The BTA Control window appears.
Sample
2. Click the drop down menu besides BTA Control: to select the station.
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3. Click the drop down menu besides Inventory: to select Unshifted or Shifted in order to
highlight the Shifted or Unshifted Inventory.
Unshifted Avails = The total number of minutes or 60 second units that are available
for purchase within the selected daypart and day. Shifted Avails = The total number of
minutes or 60 second units that could be available for purchase within the selected
daypart and day if BTAs were shifted to evenings.
4. Click the drop down window next to Inv. Options to select Time or Units in order to
highlight the Shifted or Unshifted Inventory.
5. Click the Previous Week and Next Week buttons to move from week to week.
You cannot view past weeks beyond the previous week.
6. Use the Save button to save your changes or the Reset button to delete your changes.
The window remains open.
Shifting the BTA's into evenings does not affect or change the placement of those
spots in your traffic system, it only affects the available spots displayed in VIERO
BEST RATE YMS and in the rate cards. Changes are not reflected in VIERO BEST
RATE YMS until the next inventory update. Today's VIERO BEST RATE YMS data is
Unshifted. This has not been set to change.
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Select Break types
The Break Type Selection window allows you to select which break types will be used to
calculate information within VIERO BEST RATE YMS.
There are two input streams:
•
Premium
•
Standard
Click the Break Type Selections link from the Tool Bar under Inventory.
The Break Type Selections window appears.
Sample
To Add a Break Type to a Stream:
1. Select the break type from the Choose Break Types: drop down menu in the center of
the page.
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2. Click the add button above the desired stream.
To Remove a Break Type from a Stream:
Use the check boxes next to the break or the Remove All button to remove one or more Break
Types from a stream.
Use the Save button to save your changes or the Reset button to remove your changes. The
window remains open.
If you are unsure of whether or not to check the Exclude Locked Pooled Spots
checkbox, check with your Traffic Manager for details on what the locked pooled
spots represent and why they are locked. Counting these spots will reduce available
inventory and drive demand rates upward.
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Commercial Revenue Reports
Commercial revenue reports display the revenue generated by only the commercial revenue.
The revenue figure on this window comes directly from the local revenue management solution
and includes all commercial revenue. The reports for each management level will differ;
however, the following general details are valid for each type.
Sample
Use the radio buttons to display Revenue in Gross or Net dollars.
Use the radio buttons to display Inventory for M-F AM-PM, M-F AM-EV, M-Su AM-PM or M-Su
AM-EV.
Use the drop down window to select Reporting Period.
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Use the Previous Quarter / Next Quarter or Previous Month / Next Month buttons to move back
and forth between quarters/months.
Commercial Revenue Report Columns
All (Grouping)
At the top of the page: Information is rolled up for all and then broken down by each manager.
Each name is a hyperlink to the other reports.
At the bottom of the page: Information is rolled up for all Last Year Actual Groups and then
broken down by each Revenue Range, i.e.: $339K+, $128K - $339K, $63K - $128K, $29K $62K, $0 - $29K
Last Year Actual Groups are calculated by taking all of the STATIONS in the group and ranking
them from lowest to highest Last Year Actual. The stations are then divided into five different
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equal groups or buckets. How these buckets fall out determines how the five Last Year Groups
are listed.
A gap between Last Year Actual Groups indicates that there were no STATIONS that fell within
that revenue range: $29K - $60K, $63K - $128K would indicate no stations with revenue 61K or
62K.
LY Actual
The monthly gross revenue for the selected calendar month from the previous year is obtained
from the BOB report and includes both National and Local Revenue.
The value is computed by summing up the following BOB account codes: Local Revenue Agency, Local Revenue - Agency Political, Local Revenue - Direct, Local Revenue - Direct
Political, Local Sales - New Business Agency, Local Sales - New Business Direct, National
Sales – Agency, National Sales - Agency Political, National Sales - Direct Political, National
Sales - New Business Agency, National Sales - New Business Direct, Sales Incentive Revenue.
BestRate Net Revenue Calculation adds: Local Agency Sales Commissions and National
Agency Sales Commissions, Local Revenue Debit Adjustments, Local Revenue Credit
Adjustments, National Revenue Debit Adjustments, National Revenue Credit Adjustments.
N/A is displayed in the LY Actual column for stations whose previous year's actual revenue is
not present in the database. This can sometimes occur when a new station is acquired, or when
an existing station is awaiting finalization of its budget.
BR Estimate
(BestRate Estimate) BR Projected Sellout * BR Rates
A monthly spot revenue estimate, that details the current forecast of revenue for the calendar
month based on projected inventory usage and gross pricing. This data is calculated by
BestRate using BestRate Rates at projected % Inventory Sold Using Priority 0+ Inventory. This
figure will change if the user changes the Break Type selections in BestRate.
BOB Estimate
(Business on Books) – Estimate
The monthly gross revenue is based on information gathered from Business on Books. It is
estimated by the manager and entered into BOB each Thursday before 12 PM. This figure is
imported directly from the most recent BOB revenue report.
0+ Revenue (As of most recent update)
(Revenue to Date)
The actual current revenue of sales to date for the calendar month as reported by the Local
revenue management solution. This figure is filtered Using the following VIERO RMS Revenue
Types: Loc Ag Pol, Loc Dir Pol, Loc New Bus Ag, Loc New Bus Dir, Loc Otr Brdcst, Loc Reg
Agency, Loc Reg Direct, Loc-Agriculture, Loc-Key Prg Dir, Loc-Key PrgAgcy, Loc-Telemktng,
Local, Local Agency, Local Direct, Nat-Agriculture, National, Natl Dir Pol, Natl Direct, Natl New
Bus, Ag, Natl New Bus Di, Natl Political, Natl Rev, New Direct, Per Inquiry, Regional Agency,
Regional Direct, Sales Incentive. This figure will change if the user changes the Break Type
selections in BestRate.
% of Last Year Actual
Percent of Last Year Actual (Priority 0+ Actual Revenue /Last Year Actual)
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The percent of total Last Year Actual achieved to date. This figure indicates how a
Market’s/station's revenue is pacing to the Last Year Actual. The percentage is calculated by
dividing the Priority 0+ Actual Revenue by the Last Year Actual.
% Minutes Sold
(Percent of Inventory)
Indicates the percent of total inventory (priority 0+, in minutes) that has been sold thus far for
the month as reported by the local revenue management solution. This figure comes from
VIERO RMS each night.
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Total Revenue Reports
The Total Revenue tab allows managers to show non-commercial spot revenue. The window
shows a total picture of a region only for reporting purposes.
How Total Revenue is Counted :
Commercial Rev (As Of) comes from VIERO RMS. It is the same figure displayed as the 0+
Revenue on the Commercial Revenue tab. The additional revenue figures - Sports, NTR,
Premiere, Other, come from the BOB report. Specific account entries in BOB for 'Premiere',
'Sports', etcetera, tied specifically to a region are displayed on this tab. All of these columns are
added together to produce the figure presented in the Total Actual column.
What Might Be Missing:
Because VIERO BEST RATE YMS relies solely on those BOB Account Numbers that are
specifically entered for that region, if the money exists that is not tied to a station in the market
within the region - VIERO BEST RATE YMS won't see it. For example, many markets use a
separate BOU - Business Operating Unit - to track their Sports, or their NTR, or their Other
money. If they track that money under 'NTR' or something else outside of the station ledgers,
VIERO BEST RATE YMS doesn't see it. If you were to pull their BOB report, it would list all of
the stations in the market including their NTR station. While the NTR is another station of sorts,
since it does not carry spot revenue, VIERO BEST RATE YMS does not see it.
Total Revenue Report Columns
All (Grouping)
At the top of the page: Information is rolled up for all managers and then broken down by each
manager. Each name is a hyperlink to the other report.
Total LY Actual
Total (Last Year Actual)
Spot Revenue LY Actual, excluding NTR, Premiere and Other. LY Actual revenue for the
selected calendar month as obtained from the BOB report and includes both National and Local
Revenue.
The VIERO BEST RATE YMS Gross revenue value is computed by summing up the following
BOB account codes: Local Revenue - Agency, Local Revenue - Agency Political, Local Revenue - Direct, Local Revenue - Direct Political, Local Sales - New Business Agency, Local Sales New Business Direct, National Sales – Agency, National Sales - Agency Political, National
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Sales - Direct Political, National Sales - New Business Agency, National Sales - New Business
Direct, Sales Incentive Revenue.
The BestRate Net Revenue Calculation adds the following accounts: Local Agency Sales
Commissions and National Agency Sales Commission.”
Total Actual
Total Actual (Current Year)
This column displays the Total Revenue for the current year for Commercial, Sports, NTR,
Premiere and Other. The value is computed by summing the figures from the following columns:
Commercial Rev as of (Current Date) Actual, Sports Actual, NTR Actual, Premiere Actual and
Other Actual.
The figure is the sum of the figures displayed on this page: Commercial, Sports, NTR, Premiere
and Other.
Commercial Rev as of (Current Date) LY Actual
This column displays the Commercial Rev as of (Current Date) LY Actual as reported in BOB.
The figure may not match the Corporate BOB exactly because of the account information
included/excluded. The following accounts are included in the BestRate Gross Revenue
Calculation: Local Revenue - Agency, Local Revenue - Agency Political, Local Revenue Direct, Local Revenue - Direct Political, Local Sales - New Business Agency, Local Sales - New
Business Direct, National Sales – Agency, National Sales - Agency Political, National Sales Direct Political, National Sales - New Business Agency, National Sales - New Business Direct,
Sales Incentive Revenue, Local Revenue – Agency Sports, Local Revenue - Direct Sports,
National Sales - Agency Sports, National Sales - Direct Sports.
The BestRate Net Revenue Calculation adds the following accounts: Local Agency Sales
Commissions and National Agency Sales Commission.
Commercial Rev as of (Current Date) Actual
This column displays the Commercial Rev as of (Current Date) Actual as reported in VIERO
RMS. The revenue includes Priority 0+ Inventory Revenue filtered by the Break Type selections
made in VIERO BEST RATE YMS. This figure will change if the user changes the Break Type
selections in VIERO BEST RATE YMS.
Sports LY Actual
Sports Last Year Actual
This column displays the Sports Last Year Actual revenue as reported in BOB: Last Year
Actual/Sports.
Be aware that if Sports have been set up as individual stations, the column will report Zero (0).
Sports Actual
Sports Actual
This column displays the Sports Actual revenue as reported in BOB: Bookings to Date/Sports.
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Be aware that if Sports have been set up as individual stations, the column will report Zero (0).
NTR LY Actual
NTR Last Year Actual
This column displays the NTR Last Year Actual Revenue as reported in BOB: Last Year
Actual/NTR.
NTR Actual
NTR Actual
This column displays the NTR Actual Revenue as reported in BOB: Bookings to Date/NTR.
Premier Actual
Premiere Actual
This column displays the Premiere Actual Revenue as reported in BOB:Bookings to
Date/Premiere.
Other Actual
Other Actual
This column displays the Other Actual Revenue as reported in BOB:Bookings to Date/Other.
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Login Report
The Login report allows the user to view a report of the employees who have logged into VIERO
Best Rate YMS during a selected time period.
Sample
1. Click the Market: drop down menu to select the Market.
2. Click the Time Frame: drop down menu to select the time period.
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3. Click the Sort By: drop down menu to select the way the information should be
displayed.
4. Click Go to generate the report.
Login Report Column Headings
Column
Heading
Explanation
Role
The user's role as defined in PeopleSoft.
First Name
The user's first name as listed in
PeopleSoft.
Last Name
The user's last name as listed in
PeopleSoft.
Login Date/Time
The user's different times and dates. Time
is shown using Central Standard Time
(CST).
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Column
Heading
Total Time
Explanation
Shows the total time associated with the
user's different login times and dates.
Total Time is an approximation and is
displayed in minutes.
Clicking the Column Header will sort the report by that particular column.
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Tools
VIERO BEST RATE YMS includes a number of tools you can use to manage your inventory and
personnel. The following table provides an overview of these tools.
Tool
Description
One Look
Planner
The One-Look Planner is designed to
give the seller a quick way to see what is
available to sell and How much should be
charged for specific time periods and/or
specific avails.
Rate Cards
Rate Cards display a stations rate for a
specified period of time.
Alerts
Alerts can be used to indicate inventory
usage and any problems that might be
pending in usage,
Templates
Templates can be set up with those specs
that are used most frequently to be used
over and over again.
•
AE tools
•
Miscellaneous tools
•
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YMS Tools
Alerts
Good News
A Smiley indicates Good News. The good news is that Priority 0+ Revenue To Date exceeds
your LY Actual. The alert lists the Priority 0+ Revenue To Date as well as the Last Year Actual
for that month.
Cautionary Alert
A Yellow Flag is a Cautionary Alert. A Cautionary Alert indicates the Inventory usage is
outpacing revenue to goal for the period selected. Your percent selected beginning inventory
sold (M-F AM-PM) exceeds % Revenue to BOB Estimate by more than 5% but less than 9%.
The alert will list the % of Selected Inventory Sold as well as the % Revenue to BOB Estimate.
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Critical Alert
A Red Flag is a Critical Alert. A Critical Alert indicates the Inventory usage is outpacing
revenue to goal for the period selected. Your percent selected beginning inventory sold (M-F
AM-PM) exceeds % Revenue to BOB Estimate by more than 9%.
The alert will list the % of Selected Inventory Sold as well as the % Revenue to BOB Estimate.
Red and Yellow alert flags are tied to the % of BOB Estimate. Alerts are tied to the %
of BOB Estimate rather than to the % of Last Year Actual to eliminate most of the red
and yellow flags for the current and the following months.
Refer to the One Look Planner setup section for related information.
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YMS Tools
Update VIERO BEST RATE YMS
1. From the Data Selection window, click the Best Rate button.
2. From the Best Rate Setup window, click the Update Data button.
The validation message appears.
3. Click Yes. The VIERO BEST RATE YMS Data from VIERO RMS will be updated
VIERO BEST RATE YMS cannot produce an up-to-date structure based on demand
if inventory reports are not current; therefore, it is important to stay current with order
entry and spot placement or rotation.
Refer to The VIERO BEST RATE YMS report and the Sales Manager and the VIERO BEST
RATE YMS report sections for related information.
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Templates
Templates can be set up with those specifications that are used most frequently.
To Save a Template
1. Click the Save As Template button to save the selections you have just made as a
template.
The Save As Template dialogue window opens.
2. Enter a name in the Save As Template dialogue window.
3. Click Save to save the template.
The Save As Template window closes and you are returned to the One Look Planner.
To Access a Saved Template
1. Click the drop down button next to -Select a Template- to display a list of saved
templates.
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YMS Tools
2. Select the template from the list of saved templates.
3. Click the Open Template button.
Users are allowed to save up to 10 templates. To make room for new templates,
delete older, seldom used templates using the Save as Template window. Templates
are login specific, they are saved based on the user login.
To Delete a Saved Template
1. Click the drop down button next to -Select a Template- to display a list of saved
templates.
2. Select the template from the list of saved templates.
3. Click the Open Template button.
4. Click the Save As Template button to save the selections you have just made as a
template.
The Save As Template dialogue window opens with all of your saved templates
displayed.
5. Click in the box next to the template to be deleted.
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6. Click the DELETE button.
The template name is deleted and you can either rename the template or close the
window.
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YMS Tools
Break definitions
The following are the keys to generate inventory and count avails:
•
Break Length: HH:MM:SS format.
•
Max Units: Used for spot placement by VIERO BOOKING AGENT™ scheduler and
determination of allowable inventory.
•
Allowable Spot Lengths: Used for spot placement by VIERO BOOKING AGENT
scheduler. Also used in conjunction with break length and max units to determine the
inventory available for a specific spot length.
•
Break Types: Used for spot placement by VIERO BOOKING AGENT scheduler. Also
used for inventory reporting to determine avails per break type (usually to exclude the
networks).
Because VIERO BEST RATE YMS looks at break types on orders in combination
with priority codes, it is important that priority codes and break types are assigned
correctly.
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Priority codes
Recommended Priorities Used by VIERO BEST RATE YMS as Scheduled
Schedule Line Description
Priority
Guaranteed Clearance/Must Run Spots
Fixed position- i.e. 6:38a; Live Spots;
Endorsements, etc.
100
Sponsorships/Adjacency/Special
Consideration
Group or cluster deal, sponsorship, special
client, etc.
Premium 95
Regular - 90
Narrowed Daypart/Program
Examples 7a-9a; Rush 9a-3p or 12n-3p; Noon
News 12n-1p, etc.
Premium 85
Regular - 80
Full Use Daypart/Week
Full AM Drive, Mid-day, PM Drive and
Evenings rotations
Premium 75
Regular - 70
Prime Rotator BTA's
Within prime across dayparts- I.e. 5:45a2:00p, 10a-8p, 12n-8p
Premium 65
Regular - 60
Discount Clients - i.e. Initiative Media Bulk
Rate
To identify inventory sold on discounted
packages
Premium 55
Regular - 50
Required Priorities Used by VIERO BEST RATE YMS as Shifted Inventory
Priority
Broad Rotator BTA's - Shifted in TradeWinds:
Combines prime/fringe - i.e M-Su; 5a-10p, 6a12m, 10a-10p, 5a-1a.
Premium 45
Regular - 40
Required Priorities Not used by VIERO BEST RATE YMS
Priority
Preemptable Low Charge: Preempt without notice
i.e. M Street PI, other PI 5a-5a's, etc.
30
Preemptable - Run at our Discretion: Very flexible
schedules - no guaranteed clearance
20
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YMS Tools
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Priority
Preemptable Non-Revenue Generating Spots:
Promos, PSA's, CCE remnant inventory show
support, ect.
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Miscellaneous tools
Creative Services
Click the Creative Services button.
The Creative Services Group home page opens.
Sample
Radio Explorer
1. Click the Radio Explorer button.
The Radio Explorer Launch window opens.
Sample
2. Click LAUNCH.
The Radio Explorer Loading window opens.
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YMS Tools
Sample
Be aware that the first time you log into Radio Explorer that this window may appear
for several minutes.
The Radio Explorer Login window opens.
3. Enter your USA Network Login ID and Password.
4. Click OK.
The Radio Explorer Window opens.
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Sample
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YMS Tools
Other links
•
CCRC Home
Click the CCRC link.
The MYCCRC home page opens.
•
Inside Radio
Click the Inside Radio link.
The Inside Radio home page opens.
•
MERS
Click the MERS link.
The MERS home page opens.
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YMS Report
The VIERO BEST RATE YMS Report enables the user to update data for more real time
reporting.
On the Sales Manager Data Selection window, click the Best Rate button.
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YMS Report
The Setup window opens.
Click the Update Data button.
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Sales Manager and the VIERO BEST RATE YMS report
The Sales Manager user interface enables the user to access VIERO BEST RATE YMS setup
and reporting. The VIERO BEST RATE YMS report includes BTA spots based on Orderline
priority.
1. On the Launch Bar click the Management tab.
2. Click the Sales Manager Group icon.
The Sales Manager Group window opens.
3. Select the SalesManager Report.
4. Click Run.
5. The Sales Manager Data Selection window opens. Click the BEST RATE button.
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YMS Report
6. If you already have Sales Manager open, click Search to return to the Data Selection
window.
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The Sales Manager Data Selection window opens.
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Rate Cards
Rate Cards
Weekly Rates and Inventories
The Weekly Rates & Inventories window displays the rate card data for the current week of the
selected broadcast month by default although rates for future and past weeks can also be
viewed.
The window has been divided into six selectable views which are as follows:
Tab
Description
Standard
Displays all the standard spot length daypart rates. It does
not include the avails or rates for the Premium spot
lengths. Standard inventory is all Priority 40+ spots (50+ if
BTA Shifting is being used) based on the break types that
you have setup under the 'Standard' column on the ‘Break
Type Selection’ window.
Premium
Displays all the Premium spot length daypart rates. It does
not include the avails or rate for the standard spot lengths.
The available inventory being displayed is based on total
available minutes left to sell. Premium inventory is all
Premium spots based on the break types that you have
setup under the 'Premium' column on the 'Break Type
Selection' window.
60
Second
Displays all the :60 spot length daypart rates. It does not
include the avails or rates for the other standard spot
lengths. The available inventory being displayed is based
on total available minutes left to sell.
30
Second
include the avails or rate for the other standard spot
15
Second
include the avails or rate for the other standard spot
All
Displays both the standard spot length daypart rates on
the top portion of the window and the premium spot length
daypart rates on the bottom. The available inventory being
displayed is based on total available minutes left to sell.
The data is displayed as avails @ rate for each spot length of each daypart. The available
inventory is based on available minutes only (i.e., not units). Combined avails @ rate for
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different multiple days are grouped and listed in the last three columns on the right; at the
bottom are avails @ rate for daypart groups.
1. Hover over the Rate Cards tab.
2. Click the Weekly Rates and Inventories link.
The Weekly Rates and Inventories Report opens.
Sample
Avails displayed in VIERO BEST RATE YMS will not match the avails in Traffic, as
VIERO BEST RATE YMS provides an optimized view of what should be sold as
opposed to the actual view from VIERO RMS.
3. Click the drop down menu besides Weekly Rates & Inventories: to select the station to
work with.
Refer to the following sections for related information.
•
The Tool Bar
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Rate Cards
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•
•
Remove a station prom the Station List window
•
•
Email the Rate Card
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Daily Rate Cards
The Daily Rate Card window displays rates for the next four weeks. From this window you can
print the rates for all four weeks or copy them to Excel. Alternatively, you can choose a different
date and number of weeks for which to print or copy.
At the top portion of each daypart, there is a total row of available minutes (M) and available
units (U) - this total encompasses all spot lengths. The remaining rows under each daypart
provide an avails breakout based on the best way in which to sell the spots within that daypart in
order to generate the most revenue per daypart. Avails displayed in rate card will not match the
avails in Traffic, as VIERO BEST RATE YMS provides an optimized view of what should be sold
as opposed to the actual view from VIERO RMS.
2. Click on the Daily Rate Cards link.
The Daily Rate Cards opens.
Sample
3. Click the drop down menu besides Weekly Rates & Inventories: to select the station.
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Rate Cards
4. Use the drop down calendar to select the Start Date.
The date-picker does not allow selection of the current week. Instead, selection of the
current week is performed by selecting the Today link at the bottom of the calendar.
By default, the date-picker comes up with the current week selected. If you select a
date in the future and then desires to return to the current week, you should open the
date-picker and select the link Today: at the bottom.
5. Use the drop down menu next to # of Weeks to select the number of weeks to view (112).
6. Click the GENERATE button to create the Daily Rate Card with the new selections.
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•
The Tool Bar
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•
Remove a station srom the Station List window
•
•
Email the Rate Card
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Rate Cards
Multi Week Rate Cards
Use multi-week Rate Cards to select multiple weeks and months to calculate an average rate.
After selecting the weeks/months you want to average, click the Compute Multi-Week Rate
Card button to have VIERO BEST RATE YMS calculate and display the multi- week Rate Card.
2. Click on the Multi-Week Rate Card link.
The Select Desired Weeks window opens.
Sample
3. Click the drop down menu besides Multi-Week Rate Card: to select the station to work
with.
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4. Click to select the desired weeks with which to work.
5. Click GO.
The Multi-Week Rate Card opens.
Sample
From this window you can print the rates or copy them to Excel.
•
The Tool Bar
•
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Rate Cards
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•
Remove a station from the Station List window
•
•
Email the Rate Card
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Multi Week Multi Station Rate Cards
The Multi-Week Multi-Station Rate Card allows you to create a template you can use to
generate custom rate cards.
Click the Multi-Week Rate Card link.
The Multi-Week Multi-Station Rate Card window opens.
Sample
Rate Display
By using the radio Buttons:
You can choose for the Total Tab in the Excel Spread Sheet to show either the rate sum or rate
average for all stations.
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Rate Cards
Date Range
By using the radio Buttons:
You can choose to select a custom Date Range.
The date-picker does not allow selection of the current week. Instead, selection of the
current week is performed by selecting the Today link at the bottom of the calendar.
By default, the date-picker comes up with the current week selected. If you select a
date in the future and then desires to return to the current week, you should open the
calendar and select the link Today: at the bottom.
You can optionally choose to select a preset number of weeks.
The next selection of weeks will start with the date of the next Monday.
Rates and Inventories
You can select the spot types you want to display on the rate card.
Select Standard, Premium or Both.
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•
Standard will display BOTH Rates and Inventories for Standard Spots.
•
Premium will display BOTH Rates and Inventories for Premium Spots.
•
Both will display ONLY Inventory for both Standard and Premium Spots.
The settings are maintained when you change from Standard to Premium.
Rates Rounding
You can round rates to the nearest dollar or five dollar.
Select $1 or $5.
Display Options
When selecting weeks, if more than 6 weeks are selected, the user has the option of how they
would like those weeks to display. No more than 12 weeks can fit on a single window and still
be legible.
Select the number of weeks to display per page.
Comments
You can choose to add a comment that will print in the footer of the printed rate card (only on
the printed or print preview version. Cannot be seen when viewing).
Enter any comments to include on the card.
E-mail Recipients
Holds the email addresses of the people to whom you want to email the customized Rate Card.
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Rate Cards
1. Enter the email addresses of the people to whom you want to email the card.
Avails displayed in VIERO BEST RATE YMS will not match the avails in VIERO
RMS, as VIERO BEST RATE YMS provides an optimized view of what should be
sold as opposed to the actual view from VIERO RMS.
2. Click SEND.
A confirmation window appears.
3. Click OK.
An email arrives.
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Sample
4. Double click on the file attachment.
The Multi-Week Multi-Station Rate Card opens in Microsoft Excel.
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Rate Cards
Sample
96
•
The Tool Bar
•
•
Remove a station from the Station List window
•
•
Email the Rate Card
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1. Use the Spot Specs selections to select the Days to assign the spot.
2. Select the Dayparts to assign the spot.
3. Select the Spot Lengths to assign the spot.
4. Select the Weeks to assign the spot.
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5. Click the ADD button to add a copy of that line.
6. Repeat steps 1-4 to Edit the new line as necessary.
7. Repeat Step 5 to add additional lines.
You can add a maximum of nine lines of Spot Specs parameters to the One Look
Planner.
8. Click in the Client field.
9. Enter the Client’s name.
You can enter a specific client name to customize the rate card.
10. Click the radio button next to Standard, Premium or Both under Rate Class to select
the class of inventory to use for pricing.
Standard and Premium rates are displayed separately. Rates will not be blended.
11. Use the radio buttons under Rate Rounding to determine how the dollar amounts will be
displayed.
12. Use the radio buttons under Alert Display to determine whether or not Alerts are
displayed on the rate card.
13. Click the REFRESH PLANNER button to generate the rate card.
The One Look Planner is generated.
If multiple stations are selected, a different tab is created for each of the individual stations.
When station tab is pressed, the report for that station comes up showing the information
selected.
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If both Standard and Premium inventory was selected, rates will be broken up by Standard
and Premium.
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Good Until gives the expiration date for the rates. This is normally 5 business days but will be
set by local management in the One Look Planner setup.
Alerts are displayed at the bottom of the rate card if the Alerts Display Checkbox was checked.
Alerts are displayed only when you select one day, one daypart, and one spot length.
If you select multiple days, dayparts, and spot lengths, the alert is not displayed.
Refer to the One Look Planner and One Look Planner setup sections for related information.
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Remove a station from the Station List window window
1. Select the Stations from the Station List window by highlighting the call letters.
2. Click the REMOVE button to remove the station from the Station List.
The user can add a maximum of nine stations. If the user attempts to add more than
nine stations, they will receive an error message.
The Ctrl key can be used to select a group of stations while the Shift key can be used
to select multiple stations from a list.
3. Use the drop down calendars to select the From date.
4. Use the drop down calendars to select the To dates.
The user must use the drop down calendars to set the dates. The user cannot click in
the fields and type to add dates.
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These are date ranges. The user cannot cherry pick days or select multiple ranges.
The Spot Specs selections enable the user to limit rates to selected weeks within that
range though.
Dates must always be in the future. The user cannot select the current day or dates in
the past.
5. Click the GO button to add the weeks included in the date range to the Spot Specs
selection area.
The broadcast weeks included in the date range selected appears in the Spot Specs area to be
used on the One Look Planner.
Refer to the Define Spot Spec parameters and One Look Planner sections for related
information.
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1. Click the PRINT button to print the Daily Rate Card.
The standard Windows Print dialogue window opens. Select the printer and the
number of copies and other printing options.
2. Make the appropriate selections.
3. Click the Print button.
4. Close the window by clicking on the Windows Close box (X) in the top right-hand corner
of the window.
5. Click the SAVE TO EXCEL button to save the Daily Rate Card to the Windows
Clipboard.
The Windows dialogue box opens. Click OK.
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Rate Cards
6. Open Microsoft Excel.
7. Paste the rates into an Excel spreadsheet from the Clipboard.
The Daily Rate Card is pasted into the Excel workbook. For Market and Station Detail
pages, a date stamp is included.
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Sample
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Rate Cards
The 26 Week Rate Card displays the rate card data for the current week of the selected
broadcast month out 26 weeks.
1. Click the 26 Week Rate Card link.
The 26 Week Rate Card opens.
Sample
2. Click the drop down menu next to Station: to select a station.
Users will only see the stations they have access to based on their PeopleSoft
assignments.
Rates are displayed for each of the 26 broadcast weeks starting with the current broadcast
week. Days are grouped with M-F (Mon.-Fri.) combined and SA-SU (Sat.-Sun.) combined.
AVAILS, % SOLD and RATE are displayed accordingly for each daypart (AM, MD, PM, EV and
ON) and spot length (60, 30 and 15). Inventory is displayed with both Standard and Premium
inventory combined.
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•
The Tool Bar
•
To Define Spot Spec Parameters
•
To Remove a Station From the Station List
•
To Print and Save Rate Cards
•
To Email the Rate Card
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Rate Cards
Email the Rate Card
The user can email the rate card to themselves or directly to their client.
1. Click in the Email One-Look Planner to field.
2. Enter the recipient's email address.
3. Click the SEND button.
A confirmation that the email has been sent appears.
4. Click OK.
If the email section is dimmed, contact your PeopleSoft administrator.
The Rate Card appears in the recipient's inbox as an attachment in an email from the AE.
Sample
The Rate Card will include all of the information from One Look Planner including:
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•
The Client Name (If entered)
•
Station Call Letter Information
•
Date Sent
•
Good Until Date
•
Days/Dayparts/Spot Length/Weeks for the rates
Sample
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One Look Planner
One Look Planner
One Look Planner
The AE One-Look Planner is designed to give the seller a quick way to see “What I have to
sell” and “How much do I need to charge” for specific time periods and specific avails. It will
accept input and selection criteria from the AE and then produce a customized HTML rate card
based on those specific selections. The report can then be Saved and Emailed.
1. Click the icon on the Launch Bar.
2. VIERO BEST RATE YMS opens to the appropriate page based on your USA domain
login and your PeopleSoft role assignment.
3. Hover over the Tools tab.
4. Click on One Look Planner link.
The One Look Planner opens.
Sample
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AE One Look Planner basics
Click the icon on the Launch Bar.
AE’s will be taken directly to the AE start page.
Sample
It is from here that AE’s will access VIERO BEST RATE YMS. Each of the links will take them to
a specific area designed to assist them in their job. Refer to the following for related information
about One Look Planner.
•
The Tool Bar
•
Miscellaneous tools
•
One Look Planner
•
•
Rate Cards
•
Other links
•
AE tools
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One Look Planner
Print the Rate Card
You can also print a hard copy of the rate card.
Click in the PRINT button.
The Rate Card will include all of the information from One Look Planner including:
•
The Client Name (If entered)
•
Station Call Letter Information
•
Date Sent
•
Good Until Date
•
Days/Dayparts/Spot Length/Weeks for the rates
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The One Look Planner Setup is a tool designed to be used by Sales Management to alert Sales
staff of certain inventory conditions while creating rate cards in One Look Planner (OLP).
Sales management will be able to setup the Alerts according to criteria they select. In addition,
they will be able to determine when the alerts run and how often.
Only management has access to the One Look Planner Setup. AEs do not have
access but should understand how and why these dates are set and by whom. If you
do not have access to One Look Planner the following message is displayed: You do
not have access to the site. Please contact the site administrator to gain access.
Click on One Look Planner Setup link.
The One Look Planner Setup window opens to the Standard Setup Tab.
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Use the Standard Setup tab
The One Look Planner Alert Set Up: Standard Setup Tab allows you to setup broad, 'catch-all'
or 'global' alerts that have no date ranges or recurrences associated with them. Standard alerts
have no date boundaries and are applied from the day created until no inventory exists.
1. Select a Station using the drop down menu.
Users will only see the stations necessary based on their PeopleSoft assignments.
2. Select the day or day-blend to use in the alert by clicking on the Day drop-down menu.
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3. Select the Dayparts to use in the alert by clicking on the Daypart drop-down menu.
4. Select the spot lengths to use in the alert by clicking on the Spot Length drop-down
menu.
5. Select the Property to define the alert condition you wish to monitor by clicking on the
Property drop-down menu.
•
Select % SellOut to monitor what inventory is over-selling.
•
Select % Avail to monitor remaining inventory.
•
Select % Projected Undersold to monitor the forecasted inventory to spoil.
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6. Select the Operator selection to define your greater than or lesser than value by clicking
on the Operator drop-down menu.
7. Use the Value selection to select the alert value of your available inventory in
conjunction with the One Day Planner (ODP).
The operator functions as greater than or equal to (>=). For example, if you want to
trigger at 70% sellout, select >70%.
8. Click the SAVE ALERT CRITERIA button.
The Alert is saved in the field at the bottom of the window.
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Edit an Alert
1. Click the EDIT button next to the alert.
The line to be edited is highlighted in green and displayed at the top of the window.
2. Make any necessary changes using the drop down menus.
If a new date range was selected, that expiration formula is now applied to the One
Look Planner.
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Delete an Alert
1. Click the DELETE button next to the alert.
The delete confirmation window appears.
2. Click OK.
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Use the Advanced Setup tab
The One Look Planner Alert Set Up: Advanced Setup tab enables alerts to be contained within
Date Range boundaries and allows for cherry picking and nesting.
Alerts can be defined as granular as a day and daypart once per year or as broad as M-Sun
AM-OV summed together per week. Alerts can not be define past the week boundary i.e. a
monthly prime alert.
Inventory examined is both Standard and Premium.
1. Select a Station using the drop down menu.
Users will only see the station they have access to based on their PeopleSoft
assignments.
2. Select the Dayparts to use in the alert by clicking on the Daypart drop-down menu.
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3. Select the spot lengths to use in the alert by clicking on the Spot Length drop-down
menu.
4. Select the Property to define the alert condition you wish to monitor by clicking on the
Property drop-down menu.
•
Select % SellOut to monitor what inventory is over-selling.
•
Select % Avail to monitor remaining inventory.
•
Select % Projected Undersold to monitor the forecasted inventory to spoil.
5. Select the Operator selection to define your greater than or lesser than value by clicking
on the Operator drop-down menu.
The operator functions as greater than or equal to (>=). For example, if you want to
trigger at 70% sellout, select >70%.
6. Use the Value selection to select the alert value of your available inventory in
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7. Use the Recurrence Type to select the type of recurrence you want to set up in
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Recurrence Types
Each Recurrence Type has a different set of Recurrence parameters. The following
window shots display what each Recurrence Type looks like with it Recurrence
choices.
Daily Recurrence
Daily Recurrence handles recurrences on a daily level. Examples: 'every other day' or 'every
weekend' on a defined date range.
Date range will always have a start date and can have either an end-by date, end after number
of occurrences or have no end date (an infinite recurrence).
Recurrences can be set to run every so many days, on weekdays or weekdays. If the first option
is selected the number must be 1 or higher. Entering in a zero will generate an error message.
Weekly Recurrence
Weekly Recurrence handles recurrences on a weekly level. Examples: 'every other Friday' or
'every third week' on a defined date range.
Recurrences can be set to run every so many weeks on specific days. The number of weeks
selected must be one or higher. Entering in a zero will generate an error message.
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Monthly Recurrence
Monthly Recurrence handles recurrences on a monthly level. Examples: 'the first Wednesday of
every other month' or 'the 15th of every month' on a defined date range.
Recurrences can be set to run on specific days of the months by date or every First, Second,
Third, Fourth, Fifth, or Last day (Monday, Tuesday, Wednesday, Thursday, Friday, Saturday,
Sunday) of a months.
When selecting a Monthly Recurrence, you can only select one of the 2 radio buttons.
Yearly Recurrence
Yearly Recurrence handles recurrences on a yearly level. Examples: 'every January 1st' or 'the
last Thursday of November' on a defined date range.
Recurrences can be set to run on specific days of the year by date or every First, Second, Third,
Fourth, Fifth, or Last day (Monday, Tuesday, Wednesday, Thursday, Friday, Saturday, Sunday)
of a month.
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1. Set the Start on Date and select end date type.
You can select any days of the week as long as it is the current or a future date.
The Alert is saved in the field at the bottom of the window.
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Expiration Setup
The One-Look Planner Expiration Setup Tab is designed to allow the user to specify how many
days a rate card’s rates are valid.
Click the drop down menu under Days Valid to select the number of days the rates will be valid
(1-30).
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One Look Planner AE Access
1. Click the icon on the Launch Bar.
AE’s will be taken directly to the AE start page.
Sample
It is from here that AE’s will access VIERO BEST RATE YMS. Each of the links will
take them to a specific area designed to assist them in their job.
2. Click the One Look Planner link.
The One-Look Planner opens.
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Sample
3. Your Region should come up as selected by default. If there is more that one Region
available, select the Region from the Station Select/Region window.
4. Your Market should come up as selected by default. If there is more that one Market
available, select the Market from the Station Select/Market window once the Region has
been selected.
5. Select the Stations from the Station Select screen once the Market has been selected by
highlighting the station’s call letters.
6. Click the ADD button to add the station to the Station List.
Users will only see the stations they have access to based on their PeopleSoft
assignments.
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AE Tools
The following tools are available to AE's on the start page.
Spotlight
Click the Spotlight link.
Sample
The Spotlight window opens. Here Sales Mangers, Market Managers, Executive Staff can place
information they want their AEs to focus on.
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Sample
Resource Library
Click the Resource Library link.
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129
Sample
The My CCRC Radio window opens. The AE can jump to resources provided by Clear Channel
Radio.
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Sample
Training
Click the Training link.
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131
Sample
The Training resources window opens.
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Sample
From the Training resources page, AEs can jump to Clear Channel Employee Training and Less
Is More Advertiser Training.
Successes
Click the Successes link.
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Sample
The Successes window opens. Here Markets and Executive Staff can share success stories
enterprise wide.
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Sample
Contribute
Click the Contribute link.
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135
Sample
The Contribute window opens. Here users can submit their own success stories and materials
for publication on the site.
Sample
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FAQs
Click the FAQs link.
Sample
The FAQs window opens. Frequently Asked Questions are organized by subject and topic.
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137
Sample
Research
Click the Research link.
Sample
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The Research window opens. Here, users have access to the latest research related to Less is
More.
Sample
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139
YMS Glossary
YMS Glossary
VIERO BEST RATE YMS Glossary
A
Avails:
The remaining inventory to sell.
Avails Report:
A report produced by an inventory management system that provides the following information:
Total inventory to sell, the amount of inventory sold and/or the amount of inventory remaining.
B
Best Time Available (BTA):
A commercial not tied to a specific time or daypart, but that is run at the best spot time available
of the remaining spots for a time period.
BOB:
Business On Books -- An application used throughout the Enterprise to report forecasted
revenue.
BOB Actual:
The actual revenue to date figure based on the most recently run BOB report (usually the
previous Wednesday is used as the run date).
BOB Estimate:
Your Manager’s revenue estimate for the month.
Bound:
Revenue that is filtered by revenue types, priority codes and selected break types. This revenue
is tied to inventory and is reported to Best Rate from the Traffic System.
Broadcast Calendar:
A calendar used in the Broadcast industry. Weeks begin on Monday and end on Sunday.
BTA:
See "Best Time Available".
Budget:
Your actual gross and net budget from Corporate.
C
Calendar:
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A standard Roman calendar where each month begins on the 1st and ends on the last day of
the month.
Consort:
The act of taking slots for 2 or more smaller units and replacing them with a large unit. i.e. (2)
:30s becoming (1) :60.
Current Demand Rate:
The price recommended for the next available spot to sell.
Current Rate:
The price recommended for the next available spot to sell.
Current Sellout:
The cumulative number of spots sold to date, within a specific unit of time.
D
Daypart:
A set of times throughout any given week. VIERO BEST RATE YMS uses the following
standard Dayparts: AM (morning drive), MD (midday drive), PM (afternoon drive), EV (evening
drive) and ON (overnight drive).
Daypart Value Percent:
Indicates the current value of a daypart expressed as a percent of the week. This amount can
be compared to the Ratings Value Percent.
E
F
Forecast:
See "Forecasted Revenue".
Forecasted Revenue (Projected Revenue):
An estimate of the total revenue generated over a time period, such as a daypart or a month.
Forecasted Sellout:
An estimate of the total number of spots that will be sold in a time period out of the beginning
inventory within that time period.
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YMS Glossary
G
H
I
J
K
L
M
Market:
A geographical area with a population and radio station(s).
Maximum Rate:
The highest price suggested for any spot within a time period. It is the price that VIERO BEST
RATE YMS recommends for the last spot in a daypart.
MERS:
Enterprise Reporting System. A system that is used for reporting all types of revenue generated
by the stations.
Minimum Rate:
The lowest price suggested for any spot within a time period. It is the price that VIERO BEST
RATE YMS recommends for the first spot in a daypart.
N
O
Overlapping:
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When a standard or premium stream contains more than 1 break type of the same stream i.e.
Commercial/Remote/Live in the standard stream break.
P
Percent Inventory to Budget:
The percent of remaining inventory that must be sold in order to achieve budget.
Percent Revenue to BOB:
Indicative of how closely revenue is pacing to the BOB Estimate. The formula used to calculate
this percentage is (Revenue / BOB Estimate).
Percent Revenue to Budget:
Indicative of how closely revenue is pacing to the Budget. The formula used for calculating this
percentage is (Revenue / Budget).
Percent Sellout:
A percentage that represents the number of spots sold multiplied by 100 and divided by
beginning inventory, within a time period.
Q
R
Ratings Value Percent:
Indicates what a daypart is worth as seen by a rating service (such as Arbitron). It is expressed
as a percent of the week. This value is comparable to the Daypart Value Percent.
RAUR:
See "Remaining Average Unit Rate".
REDM:
Radio Enterprise Data Mart. A transformation system used to deliver inventory and revenue
data from the local traffic systems to VIERO BEST RATE YMS.
Remaining Average Unit Rate (RAUR):
An average rate based on remaining inventory or revenue to budget, divided by remaining
inventory.
Revenue to Budget:
Revenue to Date minus budget.
ROS:
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143
YMS Glossary
See "Run of Station".
Run of Station (ROS):
A commercial not tied to a specific time or daypart.
S
Sellout to Date:
The number of spots sold within a given time period, out of the beginning inventory.
Senior Vice President (SVP):
A person who oversees the operation of numerous radio properties that may or may not exist
within a defined geographical area.
Shoehorning:
The act of placing a :60 in a :30 slot with the same break type.
SVP:
See "Senior vice President".
T
Traffic System:
An inventory management system specific to broadcast.
U
Unbound:
Revenue that is based on the revenue type only, with no other filters (i.e., priority code or break
type) and is not tied to any specific inventory spot.
Unit:
A measure of commercial inventory (an inventory spot).
Upgrading:
The act of placing a standard spot in a premium position.
V
VIERO BEST RATE YMS:
A yield management system that provides rates to inventory using a rate/yield management
mode.
VIERO BEST RATE YMS Estimate:
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BR Estimate -- How much revenue VIERO BEST RATE YMS has calculated that you are going
to make for the month, based on current revenue and the percent of inventory that has been
sold.
W
Weekly Percentage:
Indicates what this week is worth as a percentage of the Broadcast week.
X
Y
Z
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Index
Index
A
alerts ........................ 65, 114, 118, 119, 123
R
B
rate cards.......43, 86, 89, 92, 104, 107, 109,
113, 114
Best Rate overview ...................... 12, 13, 19
rates....................................................43, 46
breaks ................................................ 52, 71
reports30, 32, 33, 34, 35, 37, 39, 54, 58, 61,
78, 80
C
commercial revenue......... 30, 32, 34, 35, 54
D
dayparts ............................................. 37, 39
demand curves .............................. 4, 13, 43
I
inventory ............................................ 50, 83
O
One Look Planner .......... 111, 112, 114, 127
S
setup.................................67, 115, 120, 126
spots .......................................48, 50, 72, 98
starting Best Rate ...............................23, 26
stations ...................................................102
T
tools ....................26, 61, 64, 65, 68, 74, 129
total revenue...............30, 32, 34, 35, 54, 58
Y
yield management ............................1, 4, 10
LAN International
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Best Rate - LAN International

Transcription

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