Mall of Arabia

‫‬
‫إﻧﺘﻈﺮوﻧﺎ ﻓﻰ ﻣﻌﺮض‬
‫‪ ٢٩-٢٧‬ﻣﺎرس ‪٢٠١٤‬‬
‫‪WWW.JUMEEZ.COM‬‬
Outline
About Next step
Concept of Exhibition
Location and Date
- Mall of Arabia
- Photos from previous events
Maps
- Mall map
- Exhibition map
The Ideal Home
Marketing plan
Conclusion
About Next Step
Next Step Exhibition is the biggest and most
valuable event from its type in Egypt on the
local level.
Its main idea consists in grouping the biggest
possible number of real estate companies
specially those which have projects in 06th
October & North Coast and collecting them
in one only place.
This gave a great chance to clients who
search for future house or even for real estate
investment in these special regions to get their
aim. In addition, selecting Mall of Arabia with
its site for holding this event helped too much
in achieving this aim.
About Next Step
We cared to finish designs, production &
installation for the needed booths on time despite
of any difficulties and time .
About Next Step
It is our main role and aim to produce a very
organized, succeeded & well handled
event.
Organization started from sales plan which
was based mainly on selecting the exhibitors
that will participate in the exhibition in order
to guarantee a valuable level and image.
About Next Step
After sales and after finalizing our precious
exhibitors we started to push our strong
advertising campaign which included
different audio and visual ways.
Finally comes the opening of the event itself
and following all steps, clients and guests to
produce the final shape that appeared.
About Next Step
Next Step Exhibition achieved unexpected traffic
and assistance during its 04 days and this is
because of many reasons.
About Next Step
The most important is the marketing and
advertising plan before and during event. Also,
our exhibitors presented great offers and facilities
special for Next Step.
About Next Step
Image was very important to be achieved during
our exhibition. This took place because of selecting
every detail related to our event starting from
exhibitors, media sponsors, good advertising
campaign and finally the place of organization
“Mall of Arabia’’.
About Next Step
Also, we were care about selecting great and
good distributing media sponsors to cover the
event.
Concept of Exhibition
It will be an exhibition for real state companies
of 6th October City. All people who have the
desire of residing in this region will be invited to
the mall to assist this exhibition.
Real state companies will participate in this
exhibition which will facilitate the existence of
big variety and many options for the guests.
These companies will present special offers for
the guests who will share in this event as
exception. Also, we will invite the Minister of
Housing to inaugurate this exhibition.
Our target is to let the exhibition an annual
event conducted by the exhibitors at a definite
well-known date every year, as it will be a type
of direct marketing to the exhibitors and the
sponsors as it is excepted that the number of
guest during the exhibition will be five times its
normal status depending on the marketing plan
of the exhibition.
Concept of exhibition
The exhibition is a strong step to enhance the
trade as it attracts a lot of guest across Egypt.
We will work hard to keep exhibition a
memorable event for the clients by organizing
a studied program and marketing plan as well
as offering them an elite service.
Next Step continues to be one of the main
catalysts of this market and a valuable medium
for the professional presence of all real estate
market players.
The exhibition with its scale, provided them with
their need to search for opportunities whether
being buyer, financier or investor.
From the exhibitors’ point of view, the exhibition
will succeed in expanding their market
intelligence.
Location & Dates
Mall of Arabia
Mall of Arabia Cairo is the biggest mall in
Egypt yet to open in terms of space and
stores number. It is also the second biggest
Mall in the Middle East.
Traffic: On week ends a range of 50,000 60,000 visitor visit the mall. In case in events
that have been held in the mall before;
80,000-90,000 visitor visited the mall on those
days.
The exhibition will take place in the fountain
area – inner court on daily basis for 03
consecutive days “Thursday, Friday &
Saturday from 27 - 29 March 2014” from
12:00 PM to 11:00 PM.
Location & Dates
Photos from previous events
Event Location
Maps
Mall Map
Maps
Exhibition Map
Ideal Home
A conception
perfection
of
home
in
its
absolute
Ideal Home will be the main and only Exit
point for NEXT STEP Exhibition, which is making
all the visitors able to see and feel the ideal
home that they are looking for, starting from
home entrance, reception, bed rooms,
Kitchen, etc...
It provides a consistently successful business
opportunity
for
suppliers
of
home
improvement products, equipment and
services to meet and do direct business with
tens of thousands of home owners
Ideal Home
Reception or
Living room
Kids Bedroom
Master Bedroom
Bathroom
Dinning Table
Kitchen
Ideal Home
Master Bedroom
Furniture (Master Bed, dresser, drawer, Closet,
Bed side table, etc..).
Electronics (Plasma TV, DVD player, Sound
system, Lights, etc..).
Accessories (Curtains, Rug, Mirror, etc..).
Kids bedroom
Furniture (Bed, drawer, Closet, Bed side table,
etc..).
Electronics (Plasma TV, PS or X-Box, Sound
system, Lights, etc..).
Accessories (Curtains, Rug, Mirror, etc..).
Reception
Furniture (Sofa & chairs, Table, TV stand,
Console, etc..).
Electronics (Plasma TV, Home theater, Lights,
etc..).
Accessories (Curtain, Rug, etc..).
Ideal Home
Bathroom
Furniture (Shower Tub, cabinets, bathtub,
drawers, etc..)
Electronics (hair dryer, light, electric razor,
etc..)
Accessories (Mirror, shower curtain, bath
accessory sets, holders, etc..)
Kitchen
Furniture (Cabinet and Countertop, Kitchen
Island, drawer, etc..)
Electronics
(refrigerator,
Microwave,
Dishwasher, Juicers & Blenders, kettle, light,
etc..)
Garden
Tables & Chairs, Solar lights, Plants & Pots,
Decking, Grilling, etc..
Marketing plan
Press Ad at AL-Ahram.
Flyers (100,000) with the exhibition sponsors logos
to be distributed inside and outside the mall in
the critical and public spot areas in 6th October
(Americana plaza- Tivoli dome –Arkan ,etc..) by the ushers.
FM campaign at Mega FM or Nogoum Fm.
SMS campaign ( 50,000 SMS )
Online campaign marketing propagating the
Face book community.
Magazine Ads (elite, flash, DG)
Direct Email campaign with the sponsors logos.
Marketing plan
Inside the Mall
Item
Quantity
Duration
Light box
3
2 weeks
Danglers at
mall corridor
10
2 weeks
Danglers at
Spineys corridor
10
2 weeks
Mega dangler
at food court
2
2 weeks
Gates stickers
5 gates
2 Weeks
Flags
10
2 weeks
conclusion
We work hard to offer our clients an elite
service, an extraordinary experience and
new ideas.
We care about the quality of service and
high standard of performance.
We respect all our dead lines.
We always keep the clients philosophy our
target.
Finally we look forward to attract the most
possible number of guests by our campaign.
Best Regards
Sincerely;
DEAL for Events & Marketing solutions
22 Michael bakhoom, off Mosadak,
Dokki – Guiza , Egypt.
Tel
: 202 333 629 43.
Fax
: 202 333 629 48.
Mobile : 0112228444 - 01122274444
E-Mail
: [email protected]
Website : www.deal-egypt.com