Itai - Resume - Working Doc
Transcription
Itai - Resume - Working Doc
EDUCATION Bachelor of Science Marketing, Entrepreneurship & Venture Management Northeastern University, Boston, MA: 2004 Dean’s list of academic honour recipient: Winter 2000 – Spring 2004 ITAI BOUBLIL INBOUND MARKETING PROFESSIONAL Let’s connect here Since 2008. Following is fun CERTIFICATIONS Management Development Certificate: Princeton University: 2010 Inbound Marketing Certificate: Hubspot Academy (online) - 2009, 2010, 2012, 2013, 2014, 2015, 2016. SKILLS My procrastination zone LEADERSHIP +65-9012-8316 [email protected] TEAM BUILDING TEAM LEADERSHIP www.itaiboublil.com 96 Nanyang Crescent Apt #04-12 Singapore, 637664 ABOUT ME TOP OF THE FUNNEL SKILLS MIDDLE OF THE FUNNEL SKILLS BOTTOM OF THE FUNNEL SKILLS MARKETING CAMPAIGNS LED - REGIONS Data oriented, pro-active and selfmotivated professional with over 15 years of Marketing experience in developing and implementing successful TOFU, MOFU, BOFU marketing strategies in various industries, ranging from start-ups and nonprofits to corporations. I combine data and behavioural psychology knowledge to create marketing that is costumer-centric focused, and maintain a high level of personal drive, confident nature and an aggressive attitude in achieving results. (SOME) SUCCESSES IN NUMBERS Let’s connect here Chief Marketing Officer - The Hub Singapore Since 2008. Following is fun Sales Revenue (per month) My procrastination zone $180,000 180,000 +65-9012-8316 [email protected] $100,000 $70,000 90,000 $40,000 www.itaiboublil.com 96 Nanyang Crescent Apt #04-12 Singapore, 637664 0 Feb 15 Jul 15 Aug 15 Dec 15 Digital Marketing Project Manager/Sr. Consultant - AKC.org FOND MEMORIES Marketing Automation Level on Feb 2014 Marketing Automation Level on Oct 2014 25% 95% Social Media Manager - Understood.org & NCLD.org Social Media Growth 85,000 90,000 65,000 50,000 ✔ Invited by Hubspot to present 35,000 45,000 20,000 at INBOUND 2012: “Best Practices for Landing Pages Optimization for Nonprofit Organizations.” 2,000 0 Jan 12 8,000 Mar 12 ✔ Invited to present in a Hubspot Webinar, presentation titled: “The Step by Step Guide to Nonprofit Marketing.” Jun 12 Sep 12 Dec 12 Mar 13 Lead Generation 90,000 90,000 70,000 50,000 ✔ Invited to serve as an Educator at Inbound Marketing University (Now Hubspot Academy). 45,000 30,000 20,000 10,000 0 Jan 12 Mar 12 Jun 12 Sep 12 Dec 12 Mar 13 Aug 13 Let’s connect here Since 2008. Following is fun EXPERIENCE IN DETAIL Aug 2015 Present Head of Global Marketing - Impact Hub Co. Oct 2014 - Dec 2015 Chief Marketing Officer - The Hub Singapore Feb 2014 -Oct 2014 Digital Marketing Project Manager/Sr. Consultant - AKC.org Jan 2012 - Sep 2013 Social Media Manager - Understood.org & NCLD.org My procrastination zone +65-9012-8316 [email protected] www.itaiboublil.com 96 Nanyang Crescent Apt #04-12 Singapore, 637664 DID YOU KNOW ✔ When I was twenty years old I commanded over 30 soldiers in my military unit. ✔ I’ve been blogging • Designing and leading the global marketing strategy for the company across Latin America, Africa, SEA, U.S.A, Europe, and the Middle East. • Designing & implementing the organization’s Closed Loop Marketing operation. • Building and leading the new Marketing team. • Developing TOFU, MOFU, and BOFU strategies across the funnel. • Establishing a culture of SMARKETING across the organization. • Training a network of over 1,000 ‘makers’ on Inbound Marketing. • Provided strategic guidance, vision and leadership on all Inbound Marketing methodology. • Established a Closed Loop Marketing operations - resulted in an increase in revenues from $40K per month to over $180K per month. • Designed, hired, trained and led a team of SMARKETERS. • Developed a Demand Generation plan - avg’ growth of 120% p/month. • Developed a Lead Generation plan - avg’ growth of 110% p/month. • Trained all staff on operating Hubspot & Hubspot CRM . • Founder of The Hubbington Post. • Recruited to serve as the architect of the organization’s Marketing Automation Engine. • Increased Email CTR% by over 1,000% (CTR’s improved from 1.1% to over 13% on average). • Designed and structured the organization’s Marketing Engagement Engine. Worked with a database of over 6 million users. • Efficiently managed NCLD’s Hubspot marketing software. • Instituted an email marketing plan that resulted in an average of 45% open rate and 20% CTR • Orchestrated the first learning disabilities Twitter chat, #LDchat (now #LAIchat). • Instrumental in developing an SEO and content strategy plan that boosted traffic to the site from nearly 50,000 visits per month in 2012, to over 600,000 visits per month in 2013. about marketing, among other topics, since 2008! Prior Experience ✔ In 2004 I established a Startup that provided biometric payment solutions to students in Boston, MA. The idea was ahead of its time, and investors decided to skip. 12 years later, Apple is working on the same product! 2011 Biz Dev’ & Marketing Consultant - Sollé Coaching Collaborated with the CMO to develop various inbound-marketing strategies. 2008 - 2011 Social Media Manager - Princeton University Campus Rec Managed all of Campus Recreation social media channels. 2007 Assistant Project Manager - Support Machines Constructed a database of over 700 ‘Q&A’ to use with the company’s core software ‘Anyboty’. 2005 - 2006 Project Innovator - B-Fit Gymnasium Initiated, developed, and managed a budget-free project, resulting in a profit of approximately $10,000 in six months. 1998 - 1999 Sales & Marketing Analyst - Mondex Inc. Accountable for planning, executing and maximising sales programs.