guide book - Mosh Organic

Transcription

PRODUCT KNOWLEDGE
GUIDE BOOK
Why Alterna Haircare?
With a reputation built on innovative ingredients and state-of-the-art result driven
formulas, Alterna has been setting haircare industry standards since 1997.
INNOVATIVE INGREDIENTS AND CUTTING-EDGE,
PROPRIETARY TECHNOLOGY
Caviar, Seasilk®, Hemp, Bamboo and Kendi Oil are just a few of the innovative
ingredients that Alterna puts into its formulas. Coupled with advanced, proprietary
technologies, such as Enzymetherapy®, an enzyme delivery system enabling the
absorption of essential ingredients for superior keratin production, and Color Hold®, a
patented technology protecting hair from colour fade and wash out, Alterna products
deliver superior results, guaranteed.
GOOD FOR YOU BEAUTY
Alterna is conscious of the environment and your health, so what we put into our
products is just as important as what leave out. We strive to be FREE OF : Sulfates,
Parabens, Gluten, Phthalates, Sodium Chloride, Synthetic Colour, DEA, TEA, Paraffin,
Mineral Oil, Petrolatum and PABA.
smooth ColleCtion
cultivate strong, sleek, frizz-free hair
smooth
Anti-Frizz shampoo and Conditioner
WhAt is it?
Sulfate and Sodium Chloride-Free BAMBOO SMOOTH ANTI-FRIZZ SHAMPOO
and CONDITIONER combine strengthening pure Organic Bamboo Extract and
smoothing Organic Kendi Oil to achieve the ideal level of moisture needed to
lay the foundation for healthier hair. Freshly cleansed, hair is left stronger and
silky smooth with a frizz-free texture. With Color Hold® technology for colour
retention.
WhAt it Does
Gently cleanses and conditions without sulfates, sodium chloride or parabens
Provides the ideal level of moisture needed for smooth, sleek styles
Strengthens hair, laying the foundation for smooth healthy hair
Improves overall look and feel of hair
Smooths, while providing humidity resistant hair
Protects colour
KeY inGReDients
organic Bamboo extract:
stronger, healthier, better-performing hair.
organic Kendi oil:
Works to repair and maintain the hair’s lipid layer. Protects hair from future
damage by infusing it with multiple essential fatty acids (Omegas 3,6,9) and
anti-oxidant powerhouse Tocopherol.
FRAGRAnCe
White Freesia, Leafy Greens, Sicilian Lemon, Lily of the Valley and Exotic Orchid
GooD FoR YoU BeAUtY
For
ethically. Their production and sale aids in supporting the development of local
communities while remaining environmentally friendly.
FRee oF: Sulfates, Sodium Chloride, Parabens, Gluten, DEA/TEA , Phthalates,
Triclosan, Synthetic Dye.
hoW to Use
Massage shampoo throughout wet hair and scalp. Rinse thoroughly. Repeat if
necessary. Follow with BAMBOO Smooth Anti-Frizz Conditioner for optimal
results.
ComplementARY
pRoDUCts
BAMBOO Smooth Kendi Pure Treatment Oil
BAMBOO Smooth Kendi Dry Oil Mist
BAMBOO Smooth Frizz–Correcting Styling Lotion
pRoDUCt inFoRmAtion
hair type:
Safe for all types of hair, especially those treated with
colour, keratin smoothing treatment, or straightening
treatment/perm.
hair Concerns Addressed with Use:
Anti-frizz, smoothing, strength, moisture, nourishing
colour protection, hair health.
Size: 250mL
Code: 22231 Shampoo
22251 Conditioner
smooth
Kendi intense moisture masque
WhAt is it?
Paraben-free BAMBOO SMOOTH KENDI INTENSE MOISTURE
MASQUE combines strengthening pure Organic Bamboo Extract with smoothing
Organic Kendi Oil in a deeply penetrating moisture treatment that nurtures
frazzled hair visibly transforming it into strong, sleek, frizz-free strands.
With Color Hold ® technology for colour retention.
WhAt it Does
Deeply penetrating intensive moisture treatment nurtures frazzled strands
infusing them with hydration and vital nutrients
Transforms rough, unruly hair into smooth, sleek strands while eliminating
frizz and split ends
Hair is smoother and more manageable after just one use
Protects colour
KeY inGReDients
organic Kendi oil:
FRAGRAnCe
GooD FoR YoU BeAUtY
Form
FRee oF: Parabens, Sodium Chloride, Gluten, DEA/TEA , Phthalates, Triclosan,
Synthetic Dye.
hoW to Use
After cleansing hair, remove excess water and apply to clean, damp hair.
Leave on for 3 minutes. Rinse well.
ComplementARY
pRoDUCts
BAMBOO Smooth Anti-Frizz Shampoo
BAMBOO Smooth Anti-Humidity Hair Spray
pRoDUCt inFoRmAtion
hair type:
treatment/perm.
Size: 150mL
Code: 22283
smooth
Kendi pure treatment oil
WhAt is it?
Best for use on medium to thick hair types. Instantly absorbing BAMBOO
SMOOTH KENDI PURE TREATMENT OIL, made with strengthening Organic
Bamboo and smoothing Organic Kendi Oil, can be used as a treatment or style
primer to banish frizz and impart intense shine while providing vital nutrients.
With Color Hold® for colour retention.
WhAt it Does
Deeply nourishes and restores hair to a healthy state
Seals split ends and frays damaged by environmental factors and chemical
processing
KeY inGReDients
organic Kendi oil:
FRAGRAnCe
GooD FoR YoU BeAUtY
Fo
ComplementARY
pRoDUCts
BAMBOO Smooth Anti-Frizz Conditioner
BAMBOO Smooth Anti-Humidity Hair Spray
pRoDUCt inFoRmAtion
hair type:
treatment/perm.
Synthetic Dye.
hoW to Use
Size: 50mL
As a styling aid: Apply a small amount throughout damp hair and style as usual.
As an oil treatment: 1-2 times per week, apply liberally to dry hair and leave on
for 10 minutes. Wash hair as usual.
Code: 22271
smooth
Kendi Dry oil mist
WhAt is it?
OIL MIST is a weightless, nutrient rich treatment and style-primer. Combining
strengthening, pure Organic Bamboo with smoothing, Organic Kendi Oil to
eliminate frizz and protect hair from heat styling tools, it enhances shine and
protects colour while boosting your hair’s health. With Color Hold® for colour
retention.
WhAt it Does
Hair is smoother and more manageable after just one use
Protects colour
KeY inGReDients
organic Kendi oil:
FRAGRAnCe
GooD FoR YoU BeAUtY
For
Synthetic Dye
hoW to Use
Spray liberally throughout damp hair and style as usual. May be used on dry hair to
enhance shine.
ComplementARY
pRoDUCts
pRoDUCt inFoRmAtion
hair type:
treatment/perm.
Size: 125mL
Code: 22272
smooth
Frizz-Correcting styling lotion
WhAt is it?
strengthening pure Organic Bamboo Extract and smoothing Organic Kendi Oil to
®
for colour retention.
WhAt it Does
Vital nutrients boost hair’s health
Prolongs the life of your blowout leaving hair less prone to damage
Smooths hair while providing humidity resistance
Protects colour
KeY inGReDients
organic Kendi oil:
FRAGRAnCe
GooD FoR YoU BeAUtY
Formulate
Synthetic Dye.
hoW to Use
Apply to damp, freshly cleansed hair. Work down shaft to tips. Blow dry as usual.
ComplementARY
pRoDUCts
BAMBOO Kendi Dry Oil Mist
pRoDUCt inFoRmAtion
hair type:
treatment/perm.
Size: 100mL
Code: 22281
smooth
Anti-Breakage thermal protectant spray
WhAt is it?
instantly protects and strengthens hair, reducing damage while smoothing strands
and providing maximum anti-breakage protection from chemical treatments and
heat styling tools.
With an exceptionally high level of thermal protection of up to 220ºC, hair is
not only repaired and replenished but also thoroughly protected inside and out.
Features strengthening Organic Bamboo Extract and smoothing Kendi Oil for hair
that is stronger, sleeker and noticeably healthier without frizz.
WhAt it Does
Repairs and helps protect against damage caused by high temperature heat
styling tools and harsh chemicals
Offers one of the highest levels of thermal protection available.
– Protects from heat up to 220ºC
Softens hair and locks in moisture to eliminate dryness and brittleness
Reinforces hair’s inner structural integrity with intensive moisture and vital
nutrients
Forms a protective barrier around the hair’s outer layer to help prevent
breakage, splitting and snapping
Gently smooths cuticles to reduce damage caused by friction
Helps detangle hair, preventing breakage by making combing easier
KeY inGReDients
organic Kendi oil:
FRAGRAnCe
GooD FoR YoU BeAUtY
For
Synthetic Dye
hoW to Use
Apply to freshly cleansed, towel dried hair prior to
styling. Can be used with any BAMBOO Styling.
CliniCAllY pRoVen
provides thermal protection up to 220ºC and
prevents breakage by 87%.
ComplementARY
pRoDUCts
BAMBOO Smooth Masque
pRoDUCt inFoRmAtion
hair type:
treatment/perm.
Size: 125mL
Code: 22280
smooth
Anti-humidity hair spray
WhAt is it?
is a weightless, ultra-dry
with smoothing, Organic Kendi Oil to act as a barrier to humid conditions, locking
out frizz while locking in style. With Color Hold® Technology for colour retention.
WhAt it Does
Ultra-dry, humidity resistant hair spray
Flexible hold, never sticky or stiff
Acts as a barrier to humid conditions, locking out frizz while locking in style
Extends the life of your smooth blowout with built-in humidity resistance
Protects colour with Color Hold® Technology
KeY inGReDients
organic Kendi oil:
FRAGRAnCe
GooD FoR YoU BeAUtY
ComplementARY
pRoDUCts
BAMBOO Kendi Dry Oil Mist
pRoDUCt inFoRmAtion
development of local communities while remaining environmentally friendly.
Synthetic Dye.
hoW to Use
Style hair as desired. Hold can 15 - 40cm (6 - 12 inches) away from hair and spray
liberally.
hair type:
treatment/perm.
Size: 250mL
Code: 22282
shine ColleCtion
cultivate strong, brilliantly glossy hair
shine
luminous shine shampoo and Conditioner
WhAt is it?
BAMBOO LUMINOUS SHINE SHAMPOO and CONDITIONER combines
strengthening pure Organic Bamboo Extract and shine-amplifying Organic Indian
Gooseberry in gentle sulfate and sodium chloride free formulas that cleanse
and moisturise hair to restore strength and healthy radiance. With Color Hold®
technology for colour retention.
WhAt it Does
Gentle, daily use shampoo and conditioner are free of sulfates, sodium
chloride and parabens
Infuses hair with moisture and vital nutrients laying the foundation for
healthy glossy hair
Anti-oxidants prevent free radical damage that can weaken hair causing
loss of shine
Improves overall look and feel of hair
Protects colour
KeY inGReDients
organic indian Gooseberry:
Contains the highest level of Vitamin C of any naturally occurring substance
minerals to nourish and protect hair, replenish moisture and weightlessly coat
hair with a veil of mirror-like shine for healthy hair with exceptional lustre.
FRAGRAnCe
ComplementARY
pRoDUCts
BAMBOO Silk -Sleek Brilliance Cream
BAMBOO Luminous Shine Mist
pRoDUCt inFoRmAtion
GooD FoR YoU BeAUtY
hair type:
treatment/perm.
For
Strength, glossing/shine/lustre, moisture, colour
protection
Triclosan, Synthetic Dye.
Size: 250mL
Fresh Green Tea, Gooseberry, Juniper and Leafy Greens
hoW to Use
Massage shampoo throughout wet hair and scalp. Rinse thoroughly. Follow with
BAMBOO Luminous Shine Conditioner for optimal results.
Code: 22232 Shampoo
22252 Conditioner
shine
luminous silk-sleek Brilliance Cream
WhAt is it?
BAMBOO SILK-SLEEK BRILLIANCE CREAM combines strengthening pure
Organic Bamboo Extract with shine amplifying Organic Indian Gooseberry for
a nourishing formula that glosses hair with healthy-looking shine and brilliant
radiance. Infused with Color Hold® for colour retention.
WhAt it Does
High gloss cream acts as a sheer veil of shine leaving hair looking
naturally vibrant
Nourishing formula provides lightweight control and tames frizz
Anti-oxidants prevent free radical damage that can weaken hair causing
loss of shine
Enhances manageability
Excellent for straight and curly styles
Protects colour
KeY inGReDients
stronger, healthier, better-performing hair
hair with a veil of mirror-like shine for healthy hair with exceptional lustre
FRAGRAnCe
GooD FoR YoU BeAUtY
For
Synthetic Dye
hoW to Use
Apply a 5 cent piece size (more for longer lengths) evenly through towel dried hair
and style as desired; can also be used on dry hair to enhance shine.
ComplementARY
pRoDUCts
BAMBOO Luminous Shine Shampoo
BAMBOO Luminous Shine Conditioner
BAMBOO Luminous Shine Mist
pRoDUCt inFoRmAtion
hair type:
treatment/perm
colour protection, hair health
Size: 120mL
Code: 22273
shine
luminous shine mist
WhAt is it?
BAMBOO LUMINOUS SHINE MIST combines strengthening pure Organic
Bamboo Extract with shine amplifying Organic Indian Gooseberry in a weightless
Hold® for colour retention.
WhAt it Does
Anti-oxidants prevent free radical damage that can weaken hair causing loss of
shine
Protects colour
KeY inGReDients
hair with a veil of mirror-like shine for healthy hair with exceptional lustre
FRAGRAnCe
ComplementARY
pRoDUCts
BAMBOO Luminous Shine Shampoo
BAMBOO Luminous Shine Conditioner
BAMBOO Silk-Sleek Brilliance Cream
GooD FoR YoU BeAUtY
pRoDUCt inFoRmAtion
For
hair type:
treatment/perm
Synthetic Dye
hoW to Use
Spray evenly over dry hair after styling.
protection
Size: 100mL
Code: 22280
VolUme ColleCtion
cultivate strong, thick, voluminous hair
VolUme
Abundant Volume shampoo and Conditoner
WhAt is it?
BAMBOO ABUNDANT VOLUME SHAMPOO and CONDITIONER
combine strengthening pure Organic Bamboo Extract and stimulating,
phyto-nutrient rich Organic Maca Root in gentle sulfate and sodium chloride free
formulas that cleanses and energises hair with weightless moisture for a fresh,
full-bodied look . With Color Hold® for colour retention.
WhAt it Does
Gentle, daily use volumising shampoo and conditioner, free of sulfates, sodium
chloride and parabens
Infuses hair with weightless moisture and vital nutrients for healthy volume
Makes hair look fuller and feel stronger
Protein-binding amino-acids penetrate the hair shaft to naturally rebuild and
thicken it
Protects colour
KeY inGReDients
organic maca Root:
Invigorates and energizes hair from the inside out helping to improve volume
on three dimensions: fullness, thickness and lift
FRAGRAnCe
Watery Fresh Greens, Earthy notes, Bamboo Leaf and White Musk
GooD FoR YoU BeAUtY
For
ComplementARY
pRoDUCts
BAMBOO Plumping Strand Expand
BAMBOO Weightless Whipped Mousse
BAMBOO Uplifting Root Blast
pRoDUCt inFoRmAtion
hair type:
especially those treated with colour, keratin smoothing
treatment, or straightening treatment/perm
Triclosan, Synthetic Dye
protection
hoW to Use
Size: 250mL
Massage shampoo throughout wet hair and scalp. Rinse thoroughly. Follow with
BAMBOO Abundant Volume Conditioner for optimal results.
Code: Shampoo: 22233
Conditioner: 22253
VolUme
plumping strand expand
WhAt is it?
BAMBOO VOLUME PLUMPING STRAND EXPAND combines strengthening pure
Organic Bamboo Extract and stimulating, phyto-nutrient rich Organic Maca Root
in lightweight lotion that instantly plumps every strand. With Color Hold® for
colour retention.
WhAt it Does
Instantly plumping lightweight thickening lotion
Infuses hair with weightless moisture and vital nutrients
Increases the diameter of the hair shaft
Makes hair immediately look and feel thicker from root to tip
Protects colour
KeY inGReDients
organic maca Root:
Invigorates and energises hair from the inside out helping to improve volume
FRAGRAnCe
GooD FoR YoU BeAUtY
For
Synthetic Dye
hoW to Use
Apply evenly from root to tip through towel dried hair and style as desired.
ComplementARY
pRoDUCts
BAMBOO Abundant Volume Shampoo
BAMBOO Abundant Volume Conditioner
pRoDUCt inFoRmAtion
hair type:
protection
Size: 100mL
Code: 22275
VolUme
Weightless Whipped mousse
WhAt is it?
BAMBOO WEIGHTLESS WHIPPED MOUSSE with strengthening pure Organic
Bamboo Extract and stimulating, phyto-nutrient rich Organic Maca Root envelops
the hair to build manageable fullness, thickness and lift from root to tip. All-day
hold formula creates incredible, natural looking volume that is never stiff or
crunchy. With Color Hold® for colour retention.
WhAt it Does
Envelops hair to build manageable fullness, thickness and lift from root to tip
Medium, all-day hold
Natural looking volume, never stiff or crunchy
Protects colour
KeY inGReDients
organic maca Root:
FRAGRAnCe
GooD FoR YoU BeAUtY
For
Synthetic Dye
hoW to Use
Dispense an egg size dollop into palm and distribute evenly throughout damp hair
focusing on roots for maximum lift. Style as usual.
ComplementARY
pRoDUCts
pRoDUCt inFoRmAtion
hair type:
protection
Size: 150g
Code: 22276
VolUme
Uplifting Root Blast
WhAt is it?
BAMBOO VOLUME UPLIFTING ROOT BLAST with strengthening pure Organic
Bamboo Extract and stimulating, phyto-nutrient rich Organic Maca Root takes
lasting volume to new heights. Used on dry hair to infuse volume into hair that
Color Hold® technology for colour retention.
WhAt it Does
Boosts fullness and lift at the roots
Lightweight, strong hold formula is never stiff or sticky
Natural looking volume
Protects colour
KeY inGReDients
organic maca Root:
FRAGRAnCe
GooD FoR YoU BeAUtY
For
Synthetic Dye
hoW to Use
to scalp.
ComplementARY
pRoDUCts
BAMBOO Plumping Strand Expand
pRoDUCt inFoRmAtion
hair type:
protection
Sizes: 210g
Code: 22277
VolUme
48 hour sustainable Volume spray
WhAt is it?
A lightweight, highly effective spray that is clinically proven to increase volume by
105%. It provides unprecedented volume by expanding the diameter of the hair
and keeping it that way for 48 hours without weighing it down. Hair is left visibly
thickened and noticeably denser for 48 hours even the next day.
WhAt it Does
Clinically proven to increase volume by 105%
Provides full-bodied effects that last 48 hours
noticeably denser
Will not weigh hair down
Never sticky or crunchy
Naturally fuller, thicker-feeling hair
KeY inGReDients
potent organic Bamboo extract
A master blend of organic natural extracts, amino acids, sugars and minerals
nourish and strengthen hair as never before.
Volume-enhancing organic maca Root
A natural “stimulator,” Maca Root is an invigorating hair ingredient full of
phyto-nutrients that make hair look fuller and feel stronger.
ComplementARY
pRoDUCts
FRAGRAnCe
pRoDUCt inFoRmAtion
hair type:
GooD FoR YoU BeAUtY
that they feel are either too heavy for their hair, or give
For
Sizes: 125mL
Synthetic Dye
hoW to Use
Spray generously throughout clean towel-dried hair and style as desired.
Code: 22284
UV + ColoR pRoteCtion
cultivate strong, brilliantly glossy hair
UV + ColoR
Vibrant Color shampoo and Conditioner
WhAt is it?
BAMBOO VIBRANT COLOR SHAMPOO and CONDITIONER
combine strengthening Organic Bamboo Extract with colour locking Organic
Kalahari Melon in sulfate, sodium chloride and paraben free formulas that cleanse
and moisturises hair while maintaining healthy, vibrant colour. With wash-resistant
Color Hold® UV+ Technology for the highest level of colour protection.
WhAt it Does
Sulfate and sodium chloride free formula gently cleanses and moisturises hair while
maintaining healthy, vibrant colour.
KeY inGReDients
organic Kalahari melon:
Culled from South Africa’s Kalahari Desert, Kalahari Melon known for
its ability to thrive in extreme conditions is highly nourishing to the hair
structure itself and has a naturally adaptive damage defence system that
protects hair from both UVA and UVB damage
Color hold® UV+:
Wash-resistant UVA and UVB barrier offers the highest defence against hair
FRAGRAnCe
Blood Orange, Mandarin Leaf, Tarragon Leaf and Lotus Flower
GooD FoR YoU BeAUtY
For
hoW to Use
Massage throughout wet hair and scalp. Rinse thoroughly. Follow with BAMBOO
Vibrant Color Conditioner for optimal results.
ComplementARY
pRoDUCts
BAMBOO Rehab Deep Hydration Masque
BAMBOO Fade-Proof Fluide
pRoDUCt inFoRmAtion
hair type:
Strength, colour-fade, moisture
Size: 250mL
Conditioner: 22254
UV + ColoR
RehAB Deep hydration masque
WhAt is it?
combines strengthening
combines strengthening pure Organic Bamboo Extract with colour locking
Organic Kalahari Melon in an ultra nourishing treatment that leaves hair incredibly
silky while shielding it from UVA and UVB rays to extend the life of your colour.
With wash-resistant Color Hold® UV+ Technology for the highest level of colour
protection.
WhAt it Does
Intensely nourishes even severely damaged hair back to health. Leaves hair
incredibly silky and shielded from UVA/UVB dry out and other oxidative damage.
KeY inGReDients
Color hold® UV+:
FRAGRAnCe
GooD FoR YoU BeAUtY
For
Synthetic Dye
hoW to Use
After cleansing hair, remove excess water and apply to clean, damp hair. Leave on
for 3 minutes. Rinse well.
ComplementARY
pRoDUCts
BAMBOO Vibrant Color Shampoo
BAMBOO Vibrant Color Conditioner
pRoDUCt inFoRmAtion
hair type:
Perfect for colour-treated hair or untreated
hair that you want to protect from colour fade.
Safe for all types of hair, especially those treated
with colour, keratin smoothing treatment, or
straightening treatment/perm.
Size: 150mL
Code: 22278
UV + ColoR
Fade-proof Fluide
WhAt is it?
BAMBOO FADE-PROOF FLUIDE with pure Organic Bamboo Extract and Kalahari
Melon weightlessly shields that fade-proofs colour while enhancing vibrancy and
multidimensional shine. With rinse-resistant Color Hold® UV+ Technology for the
highest level of colour protection.
WhAt it Does
Weightlessly shields hair with a UVA/UVB shielding barrier that fade-proofs colour
while enhancing vibrancy and multidimensional shine.
KeY inGReDients
Color hold® UV+:
FRAGRAnCe
ComplementARY
pRoDUCts
BAMBOO Vibrant Color Shampoo
BAMBOO Vibrant Color Conditioner
GooD FoR YoU BeAUtY
pRoDUCt inFoRmAtion
For
hair type:
Synthetic Dye
hoW to Use
Can be used on wet or dry hair. Apply several pumps evenly to towel dried hair
or combine several pumps with your favourite styler and style as desired. Can also
Size: 75mL
Code: 22279
UV + ColoR
on the Go travel Kit
WhAt is it?
A portable 4-piece set of Bamboo UV+ Color Protection
products in an eco-chic travel bag. This on-the-go quartet
improves the overall look and feel of your hair leaving it
healthy and protected with vibrant colour.
Who is it FoR?
Sulfate and sodium chloride free formula gently cleanses and moisturises hair while
maintaining healthy, vibrant colour.
KeY inGReDients
Color hold® UV+:
FRAGRAnCe
pRoDUCt inFoRmAtion
hair type:
GooD FoR YoU BeAUtY
For
hoW to Use
Massage throughout wet hair and scalp. Rinse thoroughly. Follow with BAMBOO
Vibrant Color Conditioner for optimal results.
ComplementARY pRoDUCts
Size: 250mL
Conditioner: 22254
stYle ColleCtion
cultivate strong, healthy hair that’s just your style
stYle
Freestyle Flexible Control Gel
WhAt is it?
crunchy.
Who is it FoR?
the BeneFits
sustainability.
Perfect for sculpting & thermal styling.
With Color Hold® technology for colour protection.
that aid in supporting the development of local communities while remaining
environmentally friendly.
Infused with a fresh fragrance of watery elements, fresh greens, bamboo leaf,
water lily and musk.
the teChnoloGY
Infuses hair with intense moisture and vital nutrients laying the foundation for
strong, healthy hair.
Contains amino acids, sugars and minerals that nourish and strengthen the
hair.
BlUe YUCCA Root
An incredibly versatile plant that is the perfect combination of form and
function.
Highly nourishing with Vitamins A, B, and C, along with Calcium, Iron,
Potassium, Manganese, Phosphorus and Copper.
Size: 125mL
Code: 22512
stYle
texturizing Body Boost Volume & Definition Dust
WhAt is it?
An aqueous, dust-like powder that works magic on your hair
adding volume, lift, texture, separation and light control without
being stiff or sticky. Sprinkle it through dry hair for lightweight,
all-over fullness and texture, or apply directly to the roots for an
instant boost.
Who is it FoR?
texturised, full-bodied hair.
the BeneFits
sustainability.
while providing the ultimate in natural, sustainable style.
Provides texture and separation without leaving hair stiff.
Formula is talc-free and leaves zero visible residue on hair.
the teChnoloGY
hair.
BlUe YUCCA Root
function.
Size: 3.2g
Code: 22520
stYle
shape moldable texture paste
WhAt is it?
A mid-weight, medium-control paste that can be easily
distributed through hair for moldable texture, shape and separation.
Who is it FoR?
the BeneFits
Bamboo Extract immediately boosts hair’s intrinsic strength,
sustainability.
Mid-weight, medium-control formula provides moldable texture, shape and
separation.
the teChnoloGY
hair.
BlUe YUCCA Root
function.
Size: 50g
Code: 22516
stYle
Form Ultra-hold sculpting Clay
WhAt is it?
An ultra-hold compound with concentrated styling power to
Who is it FoR?
Those looking to achieve an all-day style with ultimate hold and
the BeneFits
sustainability.
Ultra-hold formula with serious styling power provides sculpted shape,
the teChnoloGY
hair.
BlUe YUCCA Root
function.
Size: 3.2g
Code: 22518
stYle
Cleanse extend translucent Dry shampoo
WhAt is it?
A virtually translucent dry shampoo designed to absorb oil,
product build-up & impurities without leaving any powdery
residue, leaving hair with a clean, touchable texture and a fresh
scent.
Who is it FoR?
Those looking to extend the life of their blowout or reenergise
hair in between washings.
the BeneFits
sustainability.
Virtually translucent formula leaves no powdery residue – even on dark hair!
Formula helps to absorb oil, product build-up and impurities.
Adds volume to freshly washed & second-day hair.
the teChnoloGY
hair.
BlUe YUCCA Root
function.
Size: 150mL
Code: 22500
stYle
super-natural Curl shaping & Defining Cream
WhAt is it?
A lightweight conditioning cream that separates curls giving them
Who is it FoR?
the BeneFits
sustainability.
Infused with a fresh fragrance of watery elements, fresh greens bamboo leaf,
the teChnoloGY
Contains amino acids, sugars & minerals that nourish and strengthen the hair.
BlUe YUCCA Root
function.
Size: 125mL
Code: 22510
stYle
Boho Waves tousled texture mist
WhAt is it?
A weightless texturising mist that instantly gives natural, tousled,
“just-back-from-the-beach” waves.
Who is it FoR?
Those looking to add texture, volume and healthy shine to their
hair.
the BeneFits
sustainability.
Formula adds texture, volume and healthy shine while giving hair the tousled,
“just-back-from-the-beach” look.
the teChnoloGY
hair.
BlUe YUCCA Root
function
Potassium, Manganese, Phosphorus and Copper
Size: 125mL
Code: 22514
The Science of Skincare for Hair®
Turn back the hands of time. Super-charged ingredients
including CAVIAR Extract restore strength, vibrancy,
shine and elasticity for healthier, more youthful looking
hair. Age-proof your hair with products that repair
and prevent the effects of intrinsic, environmental and
chemical ageing.
The results: Hair looks younger after just one use.
Key Ingredients:
Age-Control Complex®
A combination of CAVIAR Extract, anti-oxidant
Vitamin C and revitalising Cytokines, infuses the hair
with shine, vibrancy and elasticity resulting in more
youthful looking hair.
Seasilk®
A blend of powerful marine botanicals, provides
exceptional moisture and helps repair damage.
REPLENISHING MOISTURE CARE
Hydrate and Nourish Dry, Brittle Hair
MOISTURE SHAMPOO AND CONDITIONER
WHAT IS IT?
A luxurious sulfate-free cleanser that restores moisture while protecting hair from
colour fade, daily stresses and future damage. Luxurious, lipid-rich daily conditioner
that restores moisture and continually hydrates while protecting hair from daily
colour-fade, stresses and future damage.
WHAT IT DOES
Revitalise brittle hair and bring back silky radiance with Alterna CAVIAR
Anti-Aging Moisture Shampoo. This formula restores and rebalances moisture
while protecting colour, and improving the overall appearance of dry, brittle hair.
The Result: stronger, healthier, younger looking hair. CAVIAR Anti-Aging Moisture
Conditioner transforms dry, brittle hair by sealing in a rich blend of lipids and
essential ingredients to continually nourish and hydrate the hair.
KEY INGREDIENTS
Age-Control Complex®:
Combats chronological, chemical and environmental ageing. Contains the
“three Cs”:
- CAViAR extract - One of the world’s richest sources of Omega 3 fatty
acids that infuses hair with moisture, elasticity and shine
- Vitamin C - A proven anti-oxidant that prevents damage to the hair
- Cytokines - Encourage micro-circulation to aid in improved cellular
turnover
enzymetherapy®:
A proprietary enzyme delivery system that enables the absorption of essential
ingredients for superior keratin formation
Color hold®:
Infuses hair with plant-derived melanin for extreme colour protection and the
prevention of colour wash out. Protects hair from UVA, UVB and visible light
seasilk®:
A powerful blend of marine botanicals provides exceptional moisture and
nourishment while repairing damage
FRee oF:
Phthalates, Mineral Oil, Petrolatum
FRAGRANCE
CLINICALLY PROVEN
When used together, CAVIAR Anti-Aging sulfate, paraben
and phthalate free Moisture Shampoo and Conditioner
are clinically proven to minimize the visible signs of ageing
hair. 100% of women saw notable improvement in shine,
texture, softness and manageability after just one use.*
*All testers used CAVIAR Anti-Aging Moisture Shampoo and Conditioner.
COMPLEMENTARY PRODUCTS
CAVIAR Anti-Aging Hair Masque
CAVIAR Anti-Aging Rapid Repair Spray
CAVIAR Anti-Aging Polishing Serum
PRODUCT INFORMATION
hair type:
Dry, brittle hair. Safe for hair that is treated with colour,
keratin smoothing treatment, or straightening
treatment/perm
Green Tea and Bergamot
Anti-ageing, Hydration, Strength, Damaged Hair
CAViAR moisture shampoo: Massage throughout wet hair and rinse
thoroughly. For best results follow with CAVIAR Anti-Aging Moisture Conditioner.
CAViAR moisture Conditioner: After shampooing with CAVIAR Anti-Aging
Moisture Shampoo, massage conditioner throughout wet hair and rinse thoroughly.
Size: 40mL
250mL
HOW TO USE
Code: Shampoo: 40mL-28462. 250mL-28032
Conditioner: 40mL-28472. 250mL-28072
MOISTURE HAIR MASQUE
WHAT IS IT?
Intensive moisturising treatment to replenish dry, coarse and damaged hair.
WHAT IT DOES
Rejuvenate hair leaving it healthy and vibrant with Alterna’s CAVIAR Anti-Aging
Hair Masque. This moisturising treatment delivers deep, intensive nourishment
to replenish dry, coarse and damaged hair. Ideal for effectively revitalising and
reconstructing over-processed hair while increasing resistance to future damage.
KEY INGREDIENTS
“three Cs”:
turnover
enzymetherapy®:
Color hold®:
seasilk®:
FRee oF:
Mineral Oil, Petrolatum
FRAGRANCE
HOW TO USE
Apply evenly to clean, towel-dried hair. Leave on for 5-10 minutes, then rinse.
CAVIAR Anti-Aging Moisture Shampoo
CAVIAR Anti-Aging Moisture Conditioner
PRODUCT INFORMATION
hair type:
treatment/perm
Size: 150mL
Code: 28082
OVERNIGHT HAIR RESCUE
WHAT IS IT?
A deeply penetrating overnight treatment for damaged hair that repairs
while you sleep.
WHAT IT DOES
Repairs and replenishes damaged hair while you sleep
Restores and reinforces hair strength
Prevents future breakage
Absorbs instantly and won’t leave residue on pillows or sheets
KEY INGREDIENTS
“three Cs”:
turnover
enzymetherapy :
®
Color hold®:
seasilk®:
FRee oF:
FRAGRANCE
HOW TO USE
Apply to dry hair before bedtime. Dispense a 10 cent-size equivalent amount
of Overnight Hair Rescue into palms, rub hands together and distribute evenly,
concentrating on dry damaged ends. Leave on overnight and shampoo out in the
cumulative, for best results use 2-3 times per week
CLINICALLY PROVEN
Clinically proven to improve hair damage by 44%
PRODUCT INFORMATION
hair type:
Ideal for those with severely damaged or processed hair.
Safe for hair that is treated with colour, keratin smoothing
treatment, or straightening treatment/perm.
Size: 100mL
Code: 28142
3-MINUTE SHINE BOOST
WHAT IS IT?
Inspired by salon glazing services, this weekly shine treatment acts like a lip gloss
for your hair by giving it an instant blast of hi-def shine.
WHAT IT DOES
Infuse dull locks with a burst of lustrous gloss and instantly recharge faded
colour between salon visits. This weekly rinse-off shine glaze treatment gives hair
lasting, high-impact shine. Immediately notice more vibrant, silkier and healthier
looking hair after just one use.
KEY INGREDIENTS
“three Cs”:
turnover
enzymetherapy®:
Color hold®:
seasilk®:
FRee oF:
FRAGRANCE
Frosted Citrus Accord with Lemon Grass and Pale Amber
HOW TO USE
Shampoo and condition hair, squeeze out excess water. Apply product evenly from
root to tip and leave on for 3-5 minutes. Rinse. For best results, use 1-2 times per
week on medium to thick hair.
PRODUCT INFORMATION
hair type:
treatment/perm
Size: 150mL
Code: 28146
SEASILK OIL GEL
WHAT IS IT?
The ultimate hybrid treatment and styler that provides essential moisture while
WHAT IT DOES
unique
from any other oil treatment formula on the market
Alcohol-free formula provides exceptional hydration and nourishment to dry,
damaged hair, revealing soft, silky strands
down and adds radiant shine and vibrancy to dull locks
KEY INGREDIENTS
“three Cs”:
turnover
enzymetherapy®:
Color hold®:
Rhodiola extract:
An anti-oxidant rich ‘adaptogen’ that provides thermal stress protection to
the hair and scalp
FRee oF:
Petrolatum and PABA
FRAGRANCE
HOW TO USE
Apply a dime size amount or more (depending on hair length and texture) evenly
through towel dried hair and style as desired. Can also be used on dry hair to
enhance shine and tame frizz.
CAVIAR Anti-Aging Volume Shampoo
CAVIAR Anti-Aging Volume Conditioner
PRODUCT INFORMATION
hair type:
All. Safe for hair that is treated with colour, keratin
smoothing treatment, or straightening treatment/perm
Size: 100mL
Code: 28113
WHITE TRUFFLE HAIR ELIXIR
WHAT IS IT?
A unique, nutritionally super charged treatment that instantly absorbs into hair to
increase softness and shine while working deep to repair, strengthen and protect
your hair.
WHAT IT DOES
This elixir is an antidote for hair that is easily damaged, dehydrated, and dull. It’s a
daily vitamin boost to fortify hair, especially after a chemical process or after a day
in the sun when the hair has been subjected to environmental stresses.
KEY INGREDIENTS
“three Cs”:
turnover
enzymetherapy®:
Color hold®:
maracuja oil:
Made up of 77% Linoleic Acid and also rich in Vitamin C, calcium, phosphorus
and iron. Known to aid in the prevention of transepidermal water loss
(TEWL), a condition that can lead to hair damage
FRee oF:
Petrolatum and PABA
FRAGRANCE
HOW TO USE
Use as a rinse-off treatment by adding 4-6 pumps to your favourite
Shampoo or Conditioner.
Use as a leave-in treatment by cocktailing 2-3 pumps with your
favourite styling product.
For extremely damaged hair, spray directly onto dry or damp hair
and leave-in overnight.
PRODUCT INFORMATION
hair type:
Size: 125mL
Code: 28134
PHOTO-AGE DEFENSE
WHAT IS IT?
A leave-in treatment with micro-emulsion beads that resurfaces the hair cuticle
effects of damageing photo degradation. The ultimate anti-ageing protection for
hair, Photo-Age Defense contains a mega-dose of resurfacing ingredients, which
attack ageing at the microscopic level via the formula’s unique bead delivery
system. Hair is left smooth, shiny, protected and youthfully restored.
PHOTO DEGRADATION: WHAT IS IT?
light sources. These photons break down the keratin molecules of the hair, leaving
gaps and tears in the strands. Light exposure also causes oxidation. When oxidation
occurs, the hair strand opens, leaving the interior layer vulnerable to damage.
Photo-degraded hair is dry and brittle with a rough surface texture. Hair colour
fades, and tresses become dull and lacklustre.
THE BENEFITS
overall
Micro-emulsion beads contain powerful technologies that activate when
(fatty acids,vitamins, minerals and proteins) and locking out damaging light
sources.
Resurfacing
Fills in gaps in the hair cuticle, resurfacing and fortifying strands to make hair
stronger and smoother.
Reverses and prevents future damage at the microscopic level, restoring hair
to its youthful, “virgin” state.
Refracting
Reinforces hair’s natural external barrier with a defensive shield that prevents
free radical penetration and oxidative damage.
Provides the highest level of protection against UVA/UVB rays and interior
light sources.
WHO IS IT FOR?
Anyone who wants to restore dry, damaged, ageing hair
to its youthful “virgin” state while preventing future
photo degradation from occurring.
HOW TO USE
Micro-Emulsion Technology: A unique bead delivery system. When pumped
Pump to break down, emulsify and activate beads. Apply
throughout towel-dried hair prior to applying other
styling products. Style as desired.
activating the resurfacing and refracting ingredients contained inside.
Size: 60mL
Color Hold®: A proprietary technology that locks in hair colour brightness.
Code: 28083
THE TECHNOLOGY
chemical and environmental ageing.
Seasilk®: A blend of marine botanicals that provides exceptional moisture and
helps repair damaged hair.
BODY BUILDING VOLUME CARE
Thicken and Lift Fine, Brittle Hair
VOLUME SHAMPOO AND CONDITIONER
WHAT IS IT?
A daily sulfate-free volumising cleanser. A daily paraben-free volumising conditioner.
WHAT IT DOES
A daily sulfate-free cleanser that provides essential amino acids to help thicken
your hair’s structure and retain weightless moisture while protecting colour
conditioner that provides essential amino acids to help thicken your hair’s
structure and retain weightless moisture while protecting colour and improving
KEY INGREDIENTS
“three Cs”:
turnover
enzymetherapy®:
Color hold®:
seasilk®:
CAVIAR Anti-Aging Mousse
CAVIAR Anti-Aging Working Hair Spray
FRee oF:
PRODUCT INFORMATION
FRAGRANCE
hair type:
Fine, brittle hair. Safe for hair that is treated with colour,
treatment/perm
HOW TO USE
Anti-ageing,Volume, Strength, Damaged Hair
CAViAR Volume shampoo: Massage throughout wet hair and scalp. Rinse
thoroughly, repeat if necessary. For best results follow with CAVIAR Volume
Conditioner.
CAViAR Volume Conditioner: After shampooing with CAVIAR Anti-Aging
Volume Shampoo, massage conditioner throughout wet hair and rinse thoroughly.
Size: 40mL
250mL
Code: Shampoo: 40mL-28464. 250mL-28034
Conditioner: 40mL-28474 250mL-28074
BRIGHTENING COLOUR CARE
Neutralise and Refresh Blonde Hair
BLONDE SHAMPOO AND CONDITIONER
WHAT IS IT?
Moisturising, sulfate-free colour enhancing shampoo. Moisturising, paraben-free
colour-enhancing and neutralizing conditioner.
WHAT IT DOES
Moisturising sulfate-free cleanser that illumines dull blonde tones while neutralising
brassiness to enhance colour and extend the vibrancy of colour treated hair.
Moisturising paraben-free conditioner that nourishes, enhances and perfects
nutrients energised hair and reduces the degree of damage from natural, chemical
and environmental stresses.
KEY INGREDIENTS
“three Cs”:
turnover.
enzymetherapy®:
ingredients for superior keratin formation.
Color hold®:
seasilk®:
optical Brighteners:
Enhance colour treated and natural hair colour, bringing out highlights and
delivering a healthy looking glow
FRee oF:
FRAGRANCE
HOW TO USE
Massage throughout wet hair. Rinse thoroughly. Repeat if necessary. After
shampooing with CAVIAR Anti-Aging Blonde Shampoo, massage Conditioner
throughout wet hair and rinse thoroughly.
PRODUCT INFORMATION
hair type:
Natural or colour-treated blondes. Helps neutralise
brassiness and retain moisture while protect from future
damage
Anti-ageing, Colour-Fade, Moisture, Strength,
Damaged Hair
Size: 250mL
Conditioner: 28076
BRIGHTENING COLOUR CARE LEAVE-IN TREATMENT
WHAT IS IT?
Moisturising, sulfate-free colour enhancing shampoo. Moisturising, paraben-free
colour-enhancing and neutralising conditioner.
WHAT IT DOES
Moisturising sulfate-free cleanser that illumines dull blonde tones while neutralising
brassiness to enhance colour and extend the vibrancy of colour treated hair.
Moisturising paraben-free conditioner that nourishes, enhances and perfects
nutrients energised hair and reduces the degree of damage from natural, chemical
and environmental stresses.
KEY INGREDIENTS
“three Cs”:
turnover
enzymetherapy®:
Color hold®:
seasilk :
®
optical Brighteners:
Enhance colour treated and natural hair colour, bringing out highlights and
delivering a healthy looking glow
Free of:
FRAGRANCE
HOW TO USE
Massage throughout wet hair. Rinse thoroughly. Repeat if necessary. After
shampooing with CAVIAR Anti-Aging Blonde Shampoo, massage Conditioner
throughout wet hair and rinse thoroughly.
PRODUCT INFORMATION
hair type:
Natural or colour-treated blondes. Helps neutralise
brassiness and retain moisture while protecting from
future damage
Anti-ageing, Colour-Fade, Moisture, Strength,
Damaged Hair
Size: 150mL
Code: 28077
STYLING
Anti-Ageing Styling Aids For All Hair Types
PERFECT BLOWOUT CRÈME
WHAT IS IT?
This ultimate styling crème creates sleek, smooth blowouts with radiant shine.
WHAT IT DOES
enriches hair allowing for easier brush glide
Reduces drying time, which means less exposure to heat damage
Provides protection against damage from heat-styling tools
KEY INGREDIENTS
“three Cs”:
turnover
enzymetherapy®:
Color hold®:
Rhodiola extract:
the hair and scalp
FRee oF: Parabens, Sodium Chloride, Gluten, DEA/TEA, Phthalates, Mineral Oil,
Petrolatum
FRAGRANCE
PRODUCT INFORMATION
hair type:
HOW TO USE
Size: 150mL
Twist cap to open. Apply a small amount to towel-dried hair before blow-drying.
Code: 28148
WORKING HAIR SPRAY
WHAT IS IT?
An ultra-dry brushable hair spray.
WHAT IT DOES
This ultra-dry hair spray with progressive control provides humidity resistance
KEY INGREDIENTS
“three Cs”:
turnover
enzymetherapy®:
Color hold®:
FRee oF: Parabens, Sodium Chloride, Gluten, DEA/TEA, Phthalates, Mineral Oil,
Petrolatum
FRAGRANCE
PRODUCT INFORMATION
hair type:
Fresh Marine
HOW TO USE
Size:
re-apply as needed.
50mL
250mL
500mL
Code: 50mL: 28139
250mL: 28123
500mL: 28138
RAPID REPAIR SPRAY
WHAT IS IT?
A vitamin packed shine spray that helps revitalise hair while adding instant shine
and moisture.
WHAT IT DOES
This vitamin packed shine spray helps add moisture and vibrancy to hair while
combating natural, chemical and environmental stresses. May be used as a thermal
KEY INGREDIENTS
“three Cs”:
turnover
enzymetherapy®:
Color hold®:
PRODUCT INFORMATION
FRee oF: Parabens, Sodium Chloride, Gluten, DEA/TEA, Phthalates,
Mineral Oil, Petrolatum.
hair type:
FRAGRANCE
Red Clover Tea
Size: 100mL
HOW TO USE
Code: 28118
Apply to damp hair to use as a leave-in treatment or apply to dry hair to use as a
FULL-BODY VOLUME CRÈME
WHAT IS IT?
This volumising crème boosts hair at the roots and gives long-lasting allvoluptuous all-over body and bounce and exceptional lift at the roots.
WHAT IT DOES
Boost volume and body in all hair types
Adds instant fullness and lifts at the root
Provides protection against damage from heat-styling tools
KEY INGREDIENTS
“three Cs”:
turnover
enzymetherapy®:
Color hold®:
Rhodiola extract:
the hair and scalp
PRODUCT INFORMATION
hair type:
FRAGRANCE
Pink Coral
HOW TO USE
Apply a small amount to towel-dried hair focusing at the roots and style as desired.
Size: 75mL
Code: 28150
AMPLIFYING MOUSSE
WHAT IS IT?
A weightless, medium-hold, amplifying mousse
WHAT IT DOES
Highly concentrated medium-hold mousse that provides volume, texture and
KEY INGREDIENTS
“three Cs”:
turnover
enzymetherapy®:
Color hold®:
FRAGRANCE
PRODUCT INFORMATION
hair type:
Milk Body
HOW TO USE
Size: 400g
Spray into palm of hand and apply to the roots of the hair. For volume, blow dry,
Code: 28112
CAVIAR Anti-Aging Extra-Hold Hair Spray
DRY SHAMPOO
WHAT IS IT?
A talc-free Dry Shampoo to refresh hair between washings.
WHAT IT DOES
Extend your blowout and instantly refresh hair between washing with this talc
free, anti-ageing dry shampoo formulated to gently absorb excess oil, product
build-up and impurities. This formula re-energises hair leaving it with a clean,
touchable texture and a fresh scent.
KEY INGREDIENTS
“three Cs”:
turnover
enzymetherapy®:
Color hold®:
CAVIAR Anti-Aging Extra-Hold Hair Spray
FRAGRANCE
PRODUCT INFORMATION
hair type:
HOW TO USE
Apply to dry hair as needed. Tilt bottle and lightly shake near roots to release
Size: 75g
Code: 28042
STYLING TONIC
WHAT IS IT?
Light hold protective setting spray for styles that require heat styling.
WHAT IT DOES
KEY INGREDIENTS
“three Cs”:
turnover
enzymetherapy®:
Color hold®:
FRee oF: Parabens, Phthalates, Gluten and Synthetic Colour
PRODUCT INFORMATION
FRAGRANCE
Lime, Basil and Mango
hair type:
HOW TO USE
Spray into palm of hand and apply to the roots of the hair. For volume, blow dry,
Size: 250mL
Code: 28124
NON-AEROSOL MOUSSE
WHAT IS IT?
This ultimate styling crème creates sleek, smooth blowouts with radiant shine.
WHAT IT DOES
Innovative non-aerosol creme instantly activates into a light, airy mousse, and
damage caused by environmental stresses. Creates volume and lasting hold while
providing thermal protection.
KEY INGREDIENTS
“three Cs”:
turnover
enzymetherapy®:
Color hold®:
Rhodiola extract:
the hair and scalp .
FRee oF:
Petrolatum and PABA
FRAGRANCE
Frosted Citrius and Lemongrass
HOW TO USE
Twist cap to open. Apply a small amount to towel-dried hair before blow-drying.
PRODUCT INFORMATION
hair type:
Size: 75mL
Code: 28136
POLISHING SERUM
WHAT IS IT?
Weightless serum builds shine from the inside out resulting in silky, vibrant hair.
WHAT IT DOES
This high performing styling product instantly reduces frizz and banishes split ends
silicones that fortify hair from the inside out for perfectly polished, vibrant results.
KEY INGREDIENTS
“three Cs”:
turnover
enzymetherapy®:
Color hold®:
FRee oF: Parabens, Phthalates, Gluten and Synthetic Colour
FRAGRANCE
PRODUCT INFORMATION
hair type:
Plumeria and Honeysuckle
HOW TO USE
Size: 30mL
Apply 1-2 pumps and distribute evenly through dry hair. Use more or less
depending on hair length and thickness.
Code: 28116
EXTRA HOLD HAIR SPRAY
WHAT IS IT?
A quick drying ultra-hold hair spray.
WHAT IT DOES
Formulated with Color Hold® and CoQ10 to defend from damage caused by
environmental stresses and protect against colour fade, while targeting the signs of
ageing for healthier more youthful looking hair.
KEY INGREDIENTS
“three Cs”:
turnover
enzymetherapy®:
Color hold®:
PRODUCT INFORMATION
CoQ10:
A powerful anti-oxidant that protects the hair from environmental stresses
hair type:
FRee oF: Parabens, Phthalates, Synthetic Colour, Mineral Oil and Petrolatum
FRAGRANCE
Size: 350mL
Passion Flower and Pomegranate
Code: 28140
HOW TO USE
Style as desired; hold can 20-30cm (8-12 inches) from head and spray.
PROFESSIONAL TREATMENTS
PROFESSIONAL REJUVENATION TREATMENT
WHAT IS IT?
A unique blend of nutrients that will energise the hair
and help reduce the degree of damage from natural,
chemical and environmental stresses.
WHAT IT DOES
This revolutionary new and improved 3-step
Professional system is a permanent re-conditioning
treatment that works synergistically to reconstruct
distressed hair and restore it to a healthy state.
Replenishes moisture and strengthens the hair from
the inside, while reinforcing and sealing the cuticle.
The result is shinier, healthier, more manageable hair
for up to 30 days.
KEY INGREDIENTS
Combats chronological, chemical and
environmental ageing. Contains the “three Cs”:
- CAViAR extract - One of the world’s richest
sources of Omega 3 fatty acids that infuses hair
with moisture, elasticity and shine
- Vitamin C - A proven anti-oxidant that
prevents damage to the hair
- Cytokines - Encourage micro-circulation to
aid in improved cellular turnover
enzymetherapy®:
A proprietary enzyme delivery system that
enables the absorption of essential ingredients
for superior keratin formation
Color hold®:
Infuses hair with plant-derived melanin for
extreme colour protection and the prevention of
colour wash out. Protects hair from UVA, UVB
FRee oF: Sulfates, Parabens, Gluten, Phthalates,
PABA
HOW TO USE
Clarifying Wash: Apply Clarifying Wash to damp hair, saturating the roots and
scalp where product build-up tends to concentrate. Rinse thoroughly until water
runs clear. Repeat if necessary.
Repair serum: Immediately following Step 1, coat the hair with Repair Serum,
paying special attention to the ends or areas where damage is more extensive.
Cover the hair with a plastic cap and place the client under a medium-to-hot dryer
for 15-20 minutes. Rinse thoroughly until the water runs clean, then remove excess
moisture.
protein shield: Immediately following Step 2, apply Protein Shield beginning at
the crown of the head. Section the hair and work through the roots to the ends,
until the hair is completely saturated. Cover the hair with a plastic cap and/or hot
towel and place the client under a medium-to-hot dryer for 10-15 minutes. Rinse
thoroughly until the water runs clean. Style hair as desired. Instruct customer
not to wash hair for 24-48 hours, and to cleanse and moisture hair with CAVIAR
PRODUCT INFORMATION
hair type:
All. Safe for hair that is treated with colour, keratin smoothing treatment, or
straightening treatment/perm
Hydration, Strength, Damaged Hair
Code: 28234
PROFESSIONAL COLOR HOLD
WHAT IS IT?
A professional product that can be added to any
professional hair colour for exceptional grey coverage
and shine while fortifying the hair with essential
vitamins and nutrients.
WHAT IT DOES
From natural to extreme, Color Hold® will provide
unprecedented colour results, prolong colour
vibrancy and prevent colour fade and wash out. Adds
superior grey coverage and helps mask the odour
of ammonia. It provides the highest level of colour
protection and strengthen hair to prevent damage
before it happens.
KEY INGREDIENTS
enzymetherapy®:
A proprietary enzyme delivery system that
enables the absorption of essential ingredients
for superior keratin formation
Color hold®:
Infuses hair with plant-derived melanin for
extreme colour protection and the prevention of
colour wash out. Protects hair from UVA, UVB
Free of: Sulfates, Parabens, Gluten, Phthalates,
PABA
HOW TO USE
1.
2.
3.
4.
5.
Add 7mL (¼ oz) of Color Hold® to every 60mL
+ developer)
Proceed with colour service as usual
Allow colour to process following colour
manufacturers instructions. Be sure to check
client’s hair periodically for personal colour
processing time.
Rinse until colour runs clear
Follow with Alterna Shampoo and Conditioner of
your choice
TIP
May also be used on its own, or without bleach, permanent colour, semi-permanent
colour, demi-permanent colour and high-lift tint
CLINICALLY PROVEN
10x better colour intensity and over 10x better grey coverage after 28 days!*
*Clinical testing performed by an independent lab. Subjects tested colour with Color Hold® vs. colour alone
for 28 days.
PRODUCT INFORMATION
hair type:
All. Safe for hair that is treated with colour, keratin smoothing treatment, or
straightening treatment/perm
Hydration, Damaged Hair, Shine, Grey Coverage
Size: 150mL
1000mL
Code: 150mL: 28252
1000mL: 28251
INGREDIENT GLOSSARY
The ingredients you leave out of your products can be just as important as the ingredients you put in.
Alterna’s luxurious formulas hold true to this good-for-you beauty principle by being FRee oF:
SULFATES: Irritating; harsh & drying to skin/scalp
PARABENS: Known to disrupt hormone levels and have been linked to breast cancer & birth defects
PHTHALATES: Environmental hazard with human development and fertility risks; also liked to certain types of cancer
GLUTEN: A known allergen
SODIUM CHLORIDE: Irritating to eyes & damageing to hair that has undergone keratin treatments
SYNTHETIC COLOUR: Potentially carcinogenic
MINERAL OIL: Petrochemical that prevents moisture from penetrating hair thus making it drying
PETROLATUM: Petrochemical that can stunt hair growth & lead to scalp irritation
PABA: A known allergen
Alterna products contain the following innovative ingredients & technology
BAMBOO EXTRACT/ BAMBUSA VULGARIS (CERTIFIED ORGANIC):
CAVIAR EXTRACT: A riche sources of omega 3 fatty acids which are essential in delivering moisture, shine and elasticity to the hair and scalp
COLOR HOLD® UV+:
COQ10: This co-enzyme acts as a powerful anti-oxidant protecting the hair and scalp against environmental stresses
CYTOKINES: An active organic compound that helps to promote cellular turnover
ENZYMETHERAPY®: A proprietary enzyme delivery system that enables the absorption of essential ingredients for superior keratin formation
HEMP SEED OIL/ CANNABIS SATIVA (CERTIFIED ORGANIC): Known as the world’s most complete source of plant-derived proteins, intensely
nourishes and moisturises hair Helps fortify thicken, and repair damage, as it naturally conditions hair and skin against future assaults.
INDIAN GOOSEBERRY/ RIBES GROSSULARIA (CERTIFIED ORGANIC): Contains the highest level of vitamin C of any naturally occurring substance
mirror-like shine for healthy hair with exceptional lustre
KALAHARI MELON SEED (CERTIFIED ORGANIC): Culled from South Africa’s Kalahari Desert, Kalahari Melon known for its ability to thrive in extreme
conditions is highly nourishing to the hair structure itself and has a naturally adaptive damage defence system that protects hair from both UVA & UVB damage
KENDI OIL/ ALEURITES MOLUCCANA (CERTIFIED ORGANIC):
Works to repair & maintain the hair’s lipid layer. Protects hair from future damage by infusing it with multiple essential fatty acids (Omegas 3,6,9) & anti-oxidant powerhouse
Tocopherol
MACA ROOT/ LEPIDIUM MEYENII (CERTIFIED ORGANIC):
Invigorates & energizes hair from the inside out helping to improve volume on three dimensions: fullness, thickness & lift
MONTMORILLONITE CLAY:
RHODIOLA EXTRACT: An antioxidant rich adaptagen that provides protection for the hair and scalp through thermal versatility
SEASILK®: A blend of marine botanicals including different algae and seaweeds. Provides exceptional moisture, protection and helps repair damaged hair
SILK PROTEINS: Proteins that penetrate the hair shaft and help repair and strengthen the hair from the inside out dullness to the hair
TOCOPHEROL: A fat-soluble vitamin that is essential for normal reproduction; an important antioxidant that neutralizes free radicals in the body
VITAMIN C: A natural antioxidant which protect from environmental damage, and help to repair and resist damage caused by free radicals
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guide book - Mosh Organic

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