Affinity index

BROADCAST AND PRODUCTION UNION RED MEDIA
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THEMATIC
CHANNELS!
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TABLE OF CONTENTS
4 RED MEDIA HOLDING
14 RED MEDIA CHANNELS
41 ADVERTISEMENT PLACEMENT
ON RED MEDIA TV CHANNELS
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Member of National Association
of TV & Radio Broadcasters and
Association of Cable TV of Russia
BROADCAST AND PRODUCTION
UNION RED MEDIA
Red Media is one of the largest TV production companies within
Russia, the CIS countries and the Baltic states.
It specializes in creation and distribution of thematic channels for
cable and satellite television.
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108
39
1230
thematic channels
third-parties channels Red Media provides with technical and
programming services package: Sony Entertainment Television, Universal
Channel , Tiji, Gulli, Playboy TV etc.
million of viewers
countries and
745
towns within Russia,
the CIS countries and the Baltic states
biggest cable and satellite operators
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Red Media Clients
Technical, Production,
Distribution Services
Red Media provides following services
to the third-parties channels:
• Technical services
•
•
•
technical equipment lease
television signal receipt / delivery
hardware and visual check of the
incoming feed
• Programming
•
•
•
scheduling
pre-airing / airing control
ads placement
• Production
•
•
•
editing (linear / non- linear)
localization (translation, voice-over)
production equipment lease
• Distribution services
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•
•
marketing research
participation in the exhibitions
accounting and legal support
• Consulting services
Red Media constantly follows recent developments in the digital
television sphere, using up-to-date equipment for producing and
delivering TV programs to the audience.
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HOT BIRD TV AWARDS
European award for satellite
thematic television
INTERNATIONAL RECOGNITION
Auto Plus TV channel — the winner of HOT BIRD TV Awards in category:
Lifestyle.
365 Days TV channel — the winner of HOT BIRD TV Awards in categories:
Most dynamically developing channel ,
Cultural and educational channel,
The best documentary channel.
La-minor TV channel — the winner of HOT BIRD TV Awards in category:
The best music channel.
India TV сhannel — the winner of HOT BIRD TV Awards
in category:
The best channel of motion-picture films.
HD Life TV was among the top three TV channels in HDTV
category of HOT BIRD TV Awards .
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TEFI
National TV Award
RUSSIAN AWARDS
365 Days TV — the winner of the National award for satellite, cable and Internet TV “Zolotoy Luch” in
category: Design and Style of TV Channel, Enlightening Channel, Best Educational Channel
365 Days TV channel — the winner of the First national award for multichannel digital TV “Big Digit” in
category: Enlightening Channel.
365 Days TV – the winner of Third All-Russian festival of socially important programs and movies “A Hero
of Our Time”.
365 Days TV- the winner of the international sport and touristic movie festival «Zolotaya vershina» in
category «Best documentary movie» and the winner of Rozovskiy prize for the best camera work.
365 Days TV- the winner of special diploma on the XIV international festival Radonezh
Reality-show M-1 Fighter (Boets channel) — the winner of All-Russian TV contest “TEFI-Region” in
category: Program about Sport .
Zolotoy Luch
National award
for satellite, cable and Internet TV
Auto Plus TV — the winner of audience voting of the First national award for multichannel
digital TV “Big Digit” in category: Life Style.
Program «Motion without danger»- the winner of the national award for satellite, cable and
Internet TV “Zolotoy Luch” in category «Socially important programs/ channels»
Kitchen TV — the winner of special prize of the First national award for multichannel digital
TV “Big Digit” for Russian TV viewers’ good taste formation.
Kitchen TV- the winner of audience voting of the National award for satellite, cable and
Internet TV “Zolotoy Luch”.
Big Digit
First national award for
multichannel digital TV
La-minor TV – the winner of the National Award “Our Songs-2008” for particular
merits to the genre of author song.
La-minor TV – the winner of All-Russian TV contest “TEFI-Region” in category
“Television and life: social action” for social action “Letters from Afghanistan”.
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Zolotoy Luch
National award
for satellite, cable and Internet TV
Bolshaya Tsifra
First national award for
multichannel digital TV
RUSSIAN AWARDS
Europa Plus TV – the winner of the National award for satellite, cable and Internet TV
“Zolotoy Luch” in categories:
Music TV Channel, Design and Style of TV Channel.
Europa Plus TV – the winner of the First national award for multichannel digital TV “Big
Digit” in category: Music channel.
HD Life TV— the winner of the National award for satellite, cable and Internet TV
“Zolotoy Luch” in category: Best HD Channel.
HD Life — the winner of the First national award for multichannel digital TV “Big
Digit” in category: HD Channel.
Comedia TV — the winner of the First national award for multichannel digital TV “Big
Digit” in category: Entertainment Channel.
Interesting TV – the winner of the National award for satellite, cable and Internet TV
“Zolotoy Luch” in category: Hobbies and Lifeslyle.
STV— the winner of the award “Secular journalist- 2013” in category: Best secular
mass media
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TERRITORY OF SATELLITE BROADCASTING
Satellite Eutelsat 36А /36B
Platforms: NTV-PLUS, Tricolor TV
Satellite Horizons 2
Platforms: Оrion Express
Satellite DirecTV-1R
Platforms: Tricolor TV, NTV-PLUS
Satellite Intelsat 15
Platforms: Оrion Express
Satellite Intelsat 904
Platforms: Ricor TV
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AUDIENCE GROWTH
In 2014 more than 108 million of people* can watch Red
Media TV channels within Russia, the CIS countries and the
Baltic states.
108 million
2014
* Technical coverage
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RED MEDIA CHANNELS AUDIENCE.
Monthly Reach
Monthly Reach (thousand of people)*
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RED MEDIA CHANNELS AUDIENCE.
Affinity Index
Affinity index*
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RED MEDIA CHANNELS AUDIENCE.
Affinity Index
Affinity index*
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RED MEDIA CHANNELS
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AUTO PLUS TV
Infotainment channel about motor sports
The most interesting and up-to-date topics, special reports, news,
talk shows, informative programs, live broadcast of world sport
events and exciting wheeled expeditions.
The channel format is based on the best Russian and foreign programs and the unique
own-production programs about automobiles. It shows regularly online world best
racing series: MotoGP, DTM, WRC, IndyCar etc.
Potential audience:
65 898 830
viewers*
24 hours a day Type of broadcasting: rotary
Premiere block duration: 4 hours a day
Broadcasting:
www.autoplustv.com
Satellites: Eutelsat 36 A/36 B, DirecTV-1R, Intelsat 904, Intelsat 15/Horizons 2
Launch date: September, 2006
* technical coverage.
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AUTO PLUS TV
Affinity Index
Affinity index*
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COMEDIA TV
Channel of Russian and foreign comedies
Popular Russian and foreign movies, best classical comedies,
comedy series and humorous shows as well as funny stories and
sparkling monologues.
The channel format is based on a large fund of comedy movies from classical comedies
to modern foreign hits such as Father of the Bride 1-2, Gentlemen, Good luck, Rat Race,
The Nutty Professor, Comme un chef, Rent-a-Kid, What Women Want, Some Like It Hot
and many others.
Potential audience:
50 103 771
viewers*
24 hours a day Type of broadcasting: rotary
Premiere block duration: 3 hours a day
Broadcasting:
www.comediatv.ru
Satellites: Eutelsat 36 A/36 B, DirecTV-1R, Intelsat 904, Intelsat 15/Horizons 2
Launch date: July, 2006
* technical coverage.
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COMEDIA TV
Affinity Index
Affinity index*
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KITCHEN TV
Cookery channel
The channel was created for real gourmets and connoisseurs
of cooking art. It reveals all the facets of tastes from home
to haute cuisine. Kitchen TV focuses on tasty food and healthy dishes,
that bring aesthetic pleasure. The channel forms the cuisine preference
for the generation.
The channel is based on the best world television culinary formats represented by the
programs of Russian and foreign producers. Gastronomic trips around the world, inimitable
culinary shows, exotic extravagances by haute cuisine virtuosos, home-made dishes and
culinary duels between the best chefs of the world.
Potential audience:
52 690 880
viewers*
24 hours a day Type of broadcasting: rotary
Premiere block duration: 3 hours a day
Broadcasting:
www.kuhnyatv.ru
Eutelsat 36 A/36 B, Intelsat 15/Horizons 2, DirecTV-1R
Satellites:
Launch date: September, 2007
* technical coverage.
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KITCHEN TV
Affinity Index
Affinity index*
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FIGHTER TV
Infotainment channel of martial arts
The most spectacular combats between stars of Oriental martial arts,
best tournaments of professional boxing, kickboxing and K-1, first-rate
fights of mixed martial arts, documentaries and feature movies with the
participation of legendary actors and sportsmen, as well as the unique
own-production programs.
The channel format is based on live broadcasting of tournaments and title fights around the
world, news, analytical, entertainment, educational and historical programs, live
conversations and talk-shows with world stars, documentaries and feature movies about
martial arts.
Potential audience:
68 982 778
viewers*
24 hours a day Type of broadcasting: rotary
Premiere block duration: 3 hours a day
Broadcasting:
www.boets.ru
Satellites: Eutelsat 36 A/36 B, DirecTV-1R, Intelsat 904
Launch date: August, 2006
* technical coverage.
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FIGHTER TV
Affinity Index
Affinity index*
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INDIA TV
Bollywood movies channel
Classical Bollywood movies, premieres of Indian
movies and series, entertainment programs and
music videos.
India TV format is based on the best feature films of Indian cinema. Among
them are classical movies from Bollywood “golden collection”, modern
blockbusters and box-office hits, films-winners of cinema awards and prizes.
Potential audience:
50 846 471
viewers*
24 hours a day Type of broadcasting: rotary
Premiere block duration:12 hours a day
Broadcasting:
www.indiatv.ru
Satellites: Eutelsat 36 A/36 B, DirecTV-1R
Launch date: July, 2006
* technical coverage.
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INDIA TV
Affinity Index
Affinity index*
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365 DAYS TV
Russian historical channel
365 Days TV channel shows the best historical programs,
documentary cycles and movies that allows to pretend to be a
live manual of world and Russian history.
The channel format is based on historical movies and series produced by the leading
Russian and foreign documentary film directors, television cycles and separate programs
about the history of our country and world civilization. Every day the channel shows
historical calendar and sharp debates about historical events.
Potential audience:
49 756 998
viewers*
24 hours a day Type of broadcasting: rotary
Premiere block duration: 4 hours a day
Broadcasting:
www.365days.ru
Satellites: Eutelsat 36 A/36 B, DirecTV-1R
Launch date: January, 2006
* technical coverage.
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365 DAYS TV
Affinity Index
Affinity index*
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SERIES TV
Drama series channel
Round-the-clock channel offers only first-rate series and its structure
allows not to miss your favorite ones. The channel schedule is very
convenient for the TV audience. The main distinguished feature of the
channel is that it doesn’t focus on a particular genre.
Series TV channel format is based on the best foreign and Russian series: Latin American
telenovelas, Russian series, foreign melodramas, classical films, criminal dramas and mystic
thrillers.
Potential audience:
44 574 747
viewers*
24 hours a day Type of broadcasting: rotary
Premiere block duration: 4 hours a day
Broadcasting:
www.serialtv.ru
Satellites: Eutelsat 36 A/36 B, DirecTV-1R
Launch date: January, 2006
* technical coverage.
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SERIES TV
Affinity Index
Affinity index*
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STV
Celebrity lifestyle channel
Everyday STV gives the most interesting information about celebrities’
lives: how stars live, what they prefer and dream about. It offers to
watch important show-biz events, the openings of clubs, presentations,
the visits of foreign stars, music awards, festivals, the best parties and
fashion shows.
STV format is based on the most highly rated cycles of Russian and foreign programs about
celebrities.
Everyday the most interesting star information in such programs as Opening new horizons,
24 hours catwalk with Alexa Chung, Dossier on superstars, Star Style, 360 degrees of
success, as well as in the documentaries about the most famous people of the planet:
Adele, Beyonce, One Direction, Taylor Swift, Ben Affleck and Jennifer Barner , Justin
Timberlake and others.
Potential audience:
34 373 577
viewers*
24 hours a day Type of broadcasting: rotary
Premiere block duration: 3 hours a day
Broadcasting:
www.stvchannel.ru
Eutelsat 36 A/36 B, DirecTV-1R
Satellites:
Launch date: July, 2007
* technical coverage.
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STV
Affinity Index
Affinity index*
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INTERESTING TV
Entertainment channel about hobbies and interests
Daily and round-the-clock channel shows the secrets of interesting
and useful pastime, master-classes and guidelines on how to reveal
creative and sport talents and how to make free time full of
inspiration and impressions.
The channel format is based on the best Russian and foreign programs about travel and
adventures, tourism and leisure, entertaining science, modern technologies and
amazing inventions, incredible hobbies, private collections and impressions.
Potential audience:
30 179 149
viewers*
24 hours a day Type of broadcasting: rotary
Premiere block duration: 3 hours a day
Broadcasting:
www.interesnoetv.ru
Eutelsat 36 A/36 B
Satellites:
Launch date: September, 2007
* technical coverage.
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INTERESTING TV
Affinity Index
Affinity index*
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RUSSIAN NIGHT TV
First Russian erotic channel
Daily and round-the-clock channel shows the masterpieces of world
erotic movies, first-rated Russian and foreign movies and series, TV
shows and music videos with the participation of Russian and world
beauties.
The channel schedule is based on the best erotic movies, series and entertainment
programs by foreign and Russian producers. The unique offer of Russian Night TV is its
own-production programs, among them is the one and only television erotic beauty
Russian contest Miss Russian Night where the most charming girls of the country take
part.
Potential audience:
6 046 730
viewers*
24 hours a day Type of broadcasting: rotary
Premiere block duration: 2 hours a day
Broadcasting:
www.rusnight.ru
Eutelsat 36 A/36 B
Satellites:
Launch date: July, 2006
* technical coverage.
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RUSSIAN NIGHT TV
Affinity Index
Russian Night TV is out of TNS Russia research. Its
specificity doesn’t allow public opinion poll methods to
receive right results about the current channel
audience.
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EUROPA PLUS TV
Music channel
Europa Plus TV is produced with the participation of
the most respected Russian musical brand Europa
Plus. The team of the channel chooses only the best
patterns of pop-music and own-production programs
for young audience.
Europa Plus TV has mainly foreign content but also
shows Russian singers of different music directions.
Potential audience:
Broadcasting:
52 506 503
24 hours a day
viewers*
Type of broadcasting: rotary
Eutelsat 36B, ABS-1, Intelsat 15
Satellites:
www.europaplustv.com
Launch date: July, 2011
* technical coverage.
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EUROPA PLUS TV
Affinity Index
Affinity index*
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LA-MINOR TV
Music channel
La-minor TV offers the best heartwarming and sentimental city
romance songs and bards. Daily and round-the-clock channel
shows live interviews with music icons, favorite songs requested
by the audience, concerts, festivals, recitals and music videos.
The channel format is based on music videos, recordings of Russian
chanson style concerts, documentaries, entertainment and journalistic
programs about musicians.
Potential audience:
Broadcasting:
42 763 459
24 hours a day
viewers*
Type of broadcasting: rotary
Satellites: Eutelsat 36 A/36 B, DirecTV-1R
www.laminortv.ru
Launch date: July, 2006
* technical coverage.
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LA-MINOR TV
Affinity Index
Affinity index*
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HD LIFE TV
Infotainment channel
HD Life TV channel combines the quality of first-class infotainment
television, fantastic definition of details on the screen and clarity of
HD format. It makes a life brighter and more eventful, gives new
impressions and allows the viewers to enjoy world beauty.
The channel is based on the best Russian and foreign programs in High Definition format
by Russian and foreign best TV producers and distributors as BBC, Parthenon, IMG, DCD
rights, Metro Goldwyn Mayer, ZED, Sony Pictures, Europeimages etc.
Potential audience:
14 124 450
viewers*
24 hours a day Type of broadcasting: rotary
Premiere block duration: 3 hours a day
Broadcasting:
www.hdlife.ru
Satellites: Eutelsat 36 A/ 36 В, Intelsat 15/Horizons 2, DirecTV-1R
Launch date: March, 2007
* technical coverage.
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HD LIFE TV
Affinity Index
Affinity index*
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ADVERTISEMENT PLACEMENT
ON RED MEDIA TV CHANNELS
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ADVANTAGES OF ADVERTISEMENT PLACEMENT
ON RED MEDIA TV CHANNELS
Target audience is the main advantage of thematic television.
Niche channels advertisement is pinpoint and the most efficient
brand promotion in a particular segment of target audience.
The core of subject channels audience is a young and active part
of population.
Unique opportunity to promote product groups thus the
advertisement is limited by the advertising law: alcohol, tobacco.
Financial affordability for advertisers.
Wide possibilities to ensure complex advertisement campaigns.
Advertisement monitoring of Red Media TV channels.
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CLIENTS OF RED MEDIA
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