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C O AT I N G T i c k e r
Digital coating
technology passes
first-year test with
flying colours
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Newsletter 15 / June 2015
Jägermeister
Page 3
UV facts
Page 3
News
Page 4
Editorial
Dear Market Partner
An increasing number of
customers share our fascination for surface-finished
print products. We are very
happy to see print shops use
our products and technologies to explore their creativity and develop new ideas.
In order to satisfy the high demand for finished print products in its typically short-run
production, Druckhaus Mainfranken decided
last year to install the diVar digital coating
technology on its premises in Marktheidenfeld (see CT edition 14/2014). Since then, the
industrial print shop has not just enjoyed the
benefits of the new technology, it is already
thinking about possibilities of extending it.
Moreover, the digital technology opens up a
host of new creative possibilities in graphic
design.
Martin Bruttel, Managing Director of colordruck Baiersbronn, was a guest at one of our
Touch & Feel Experience Events at Günter Thomas in Gelsenkirchen, where we introduced
customers to our Relief coating technology.
Bruttel was so excited about the technology
that he presented it to a team of Jägermeister
for a special gift packaging of the premium liqueur brand – with great success. The project
was realised in a minimum of time, thanks to
the close collaboration between Jägermeister,
colordruck Baiersbronn and Schmid Rhyner.
Today, the finished packaging can be found in
stores everywhere and stands out clearly from
rival products thanks to its innovative design.
Contact us and tell us your packaging ideas.
Let’s work together to develop the perfect product for you.
Yours sincerely, Jakob Rohner
Digital coating technology passes
first-year test with flying colours
The world’s first large-format digital coating machine dmax was installed a year
ago at Druckhaus Mainfranken in Marktheidenfeld, Germany; from the very first
day, the machine consistently met the high productivity requirements of an industrial print shop. For the owner, the dmax means new and exciting finishing
options, high productivity and cost savings. The underlying digital coating technology diVar was developed and patented by Schmid Rhyner. The Swiss coating
manufacturer cooperated with Steinemann Technology to design and build the dmax in a minimum of time.
Druckhaus Mainfranken (DM) is a niche printer specialising
in short-run jobs. In 2008 the company began to finish print
products like business cards, postcards, magazine covers and
posters with full-surface UV coating. To this end, DM
purchased the Colibri offline coating machine by
Steinemann; the new product lines were so successful that the first coating machine was soon followed
by a second one of the same type.
The DM group was certain that the trend towards
digital media would lead to an increased demand
for finished print products. ‘The pressure is on, so
we have to produce tactile surfaces of exceptional
quality. On the other hand, we may also benefit
from new opportunities, because electronic equipment can’t deliver this kind of quality’, explains
Ulrich Stetter, Managing Director of Druckhaus
Mainfranken. His conclusion was corroborated by a
study of Stuttgart Media University that discovered
great potential for spot coatings.
These developments prompted the purchase
‘Electronic equipment can’t create tactile surfaces’,
of the first two digital coating machines in
says Ulrich Stetter, Managing Director of Druckhaus
2010 and 2011, which allowed DM to spotMainfranken.
coat its staple short-run jobs. Increasing
In the beginning, however, the technology
was still largely untested. To be sure that jobs
could actually be finished as promised, DM offered only a limited range of products at first.
In the meantime, the company has grown in
confidence and extended its product range to
include finished folders and magazine covers,
which it is now able to process thanks to the
larger format of the new machine. DM’s main
customer, online vendor Flyeralarm, was quick
to add the new products to its own catalogue.
demand led to the purchase, in 2014, of another, faster machine. However, these machines
did not meet with unqualified approval from
DM’s customers in terms of their cost-benefit In just one pass with a single coating, DM can
ratio and turnaround times. Also, the limited now apply very different coating quantities
format meant that some products could not for spot, full-surface, relief and matt effects.
These options are in particular
be finished at all. That is why
in 2013, DM began discussing
‘It’s amazing what you demand by third-party custhe possibility of developing
can do with coatings if tomers. There is no more need
for proofs, as adjustments can
an industrial digital coating
you use them to best
be made directly at the dmax.
technology with Steinemann
effect’, says Ulrich This also means that the ownand Schmid Rhyner. The new
Stetter delightedly.
ers can experiment with the
technology was to boost effinew technology to their heart’s
ciency in order to satisfy the
content,
much
to Ulrich Stetter’s pleasure:
ever growing market demand. The success of
the project hinged on the partners’ ability to ‘The graphic designers are much more creative
capitalise on the experience of a manufacturer than we technicians could have imagined, and
they took to the new machine very quickly. It’s
amazing what you can do with coatings if you
use them to best effect.’
Due to the great interest of the market in the
new technology, DM frequently receives visitors from other print shops who want to see
the dmax in operation. We are very grateful
to Mr Stetter and his team for their support.
We are also very pleased that DM is thinking
about making the finishing options of the
dmax available to even more customers by
automatically generating coating forms, and
about further extending its range of services.
of conventional coating machines and ensure
an optimal compatibility of coatings and print
heads.
The aim was to coat entire print sheets (75 x
105 cm) at industrial speeds and to optimize
the operating concept. The controls were positioned according to DM’s wishes, and an
inspection table was mounted directly to the
machine. After an initial test run at Steinemann in St. Gallen, Switzerland, the machine
was installed at the DM site in Marktheidenfeld
in 2014. Area Manager Johannes Barthelmes
stresses that ‘from the first day, the operation
of the machine was extraordinarily stable.’ ‘We
were able to solve all problems quickly and
easily’, explains Sebastian Liebler, Team Manager Print Finishing.
Area Manager Johannes Barthelmes and Team Manager Sebastian Liebler evaluate the print results.
Setting up the machine takes no more than
15 minutes, and jobs that had the other digital coating machines working at full capacity
in a three-shift operation can now be printed within a three-quarter shift. There are no
downtimes, and the ease of operation is exemplary. The dmax requires minimal cleaning,
consumes very little solvent and delivers consistent quality due to being less sensitive to
the substrate than other machines. All this not
only increases the run length but also shortens the turnaround time to 2-3 days and delivers higher quality end products.
The dmax at site 1 of Druckhaus Mainfranken in Marktheidenfeld, Germany.
Tactile gift packaging for Jägermeister
The gift packagings of Jägermeister’s U.S.
edition have been finished with innovative
coatings by Schmid Rhyner since 2013, allowing customers to enjoy unique mattglossy effects combined with a tactile experience.
Jägermeister, the world’s largest premium liqueur brand, was developed by Curt Mast in
1934 and has since been produced by premium
liquor manufacturer Mast-Jägermeister SE in
Wolfenbüttel, Germany. The company has more
than 700 employees and is represented in over
100 countries worldwide.
In the course of its search for a special gift
packaging, Jägermeister commissioned its
business partner Konverdi to investigate various finishing options. It was the packaging
printers at colordruck Baiersbronn who introduced Konverdi to the Relief coating from
Schmid Rhyner’s Touch & Feel series, with
great success.
For the past three years, colordruck Baiersbronn has been relying on Schmid Rhyner as
a supplier of waterbased and UV coatings.
‘We appreciate the innovative power and
the good cooperation with the Swiss coating
manufacturer’, says Martin Bruttel, managing director of colordruck.
The German packaging printer was given an
in-depth introduction to the new technology
during the Touch & Feel Experience Event at
Günter Thomas in Gelsenkirchen (see Coating Ticker editions 11/2013 and 12/2013 for
details on this event). In the course of the
subsequent conceptualization and implementation of the project, colorduck relied
on the active support of Schmid Rhyner and
its partner Saueressig Flexo. Bruttel praises
Schmid Rhyner’s teamwork: ‘Once we ex-
plained our requirements for the packaging,
Schmid Rhyner did a great job coordinating all
necessary activities to implement the project’.
The process steps ranged from producing the
coating plate at Saueressig and learning about
the requirements of the anilox roller to supervising the actual printing process.
Horst Fellner, Sales Manager Germany at
Schmid Rhyner, notes that this project furnishes yet more proof of the stability of the
Touch & Feel system: ‘colordruck mastered the
system after the first technical demonstration.
Touch & Feel can be set up quickly and delivers
reproducible results every time.’ Jägermeister
and Konverdi were very pleased with the final
result and with the tactile effects of the relief
coating.
UV facts – parameters for food packaging
Authorities around the world are defining
safety criteria for materials that come
into contact with food in order to ensure
consumer safety. Such materials also include
packaging in direct and indirect contact
with foodstuffs. Ordinances and laws are
passed worldwide so that consumers have
no concerns when eating packaged food.
Some of these regulations apply directly to
the printing industry.
For instance, the framework regulation (EC)
1935/2004 specifies the basic parameters for
articles that are intended to come into contact
with food. There is, however, no specific European regulation pertaining to printing inks.
The Swiss Consumer Goods Ordinance (Bedarfsgegenständeverordnung) 817.023.21 (section 8b) specifies printing inks that are not intended for direct contact with food. It defines
approved substances and raw materials on
whitelists. Ink migration of up to 10mg/dm2 is
allowed if no other specific migration limit is
defined.
In the USA, on the other hand, printing inks are
not regulated by the Food and Drug Administration (FDA), provided only the unprinted side
of the packaging comes into contact with food
and there is no discernible migration.
Food manufacturers frequently pass the responsibility for safe packaging on to the packaging manufacturer. The packaging manufacturer must select suitable materials, control the
process parameters during production and provide appropriate evidence of packaging safety.
As a supplier of print coatings, we support our
customers in choosing suitable products for
specific applications. Our development team
selects the raw materials for every formulation
with great care and experience.
A team of Schmid Rhyner experts consisting
of regulatory specialists, application engineers
and developers is
available to support
customers throughout their production
process. In addition to offering basic
training, the team Schmid Rhyner
also supports and
advises print shops
in the production of
sensitive packaging.
Moreover, it offers
information on relevant regulations, organises
laboratory tests and develops solutions in collaboration with the customers.
Contact us:
Alexander Ossenbach
Manager Basic Development & Regulatory
Affairs, +41 44 712 62 74
[email protected]
Andreas Hees
Head of Direct Sales
+41 44 712 62 84
[email protected]
brand
manufacturer
let’s talk
lab
customer/converter
Retrospect
Retrospect
Organisation
Print China 2015
Gulf Print & Pack 2015
Following vocational high school and two
years of work experience in administration, I
decided to enrol in university with a business
studies major. I quickly developed an interest
in marketing and began to
take extra classes in this
subject. After graduating
from university, I looked for
an internship position in a
marketing department and
found the ideal opportunity
at Schmid Rhyner.
I began my marketing internship on 1 September 2014. After a brief orientation period, I was
soon able to take on challenging tasks – both
strategic and operational – and gather valuable
experience. Schmid Rhyner’s international
orientation and character as a medium-sized
company allowed me to become acquainted
with a very broad range of activities.
My experience working at Schmid Rhyner
has confirmed my interest in marketing and
prompted me to set the course for my future
career. I look forward to continuing on at
Schmid Rhyner as Junior Marketing Manager
after the end of my internship, and to tackling
new and challenging tasks.
Strong presentation at PRINT CHINA 2015
Exciting interactions with 170 new contacts
For the first time, Schmid Rhyner was exhibiting at PRINT CHINA in Guangdong, the largest
printing tradeshow in China, to further build
up its brand image. 180’000 visitors were
interested in the offerings of 1’300 exhibitors
from prepress and services to consumables,
printing and converting.
Gulf Print & Pack in Dubai is the Middle East
region’s platform for the commercial and
package printing industry with almost 12’000
visitors in 2015. Schmid Rhyner and its agent
Pro-Chem Trading were overwhelmed by the
great interest of customers, printing houses,
packaging producers and finishers for its latest
products. Long queues to discuss potential projects indicated this success.
Next to its broad range of UV coatings, the
team presented specialties such as the tactile
Touch & Feel coatings like 3D Evolution. Those
products enable the packaging supply chain to
differentiate its packaging design in a cost-effective manner – also for sensitive packaging.
Low Migration is increasingly requested in the
Middle East and GCC for multinationals as well
as special finish coatings on flexible packaging
for the food industry. The team is therefore
looking forward to the next Gulf Print & Pack.
Schmid Rhyner’s booth was highly frequented
and the tactile Touch & Feel coatings like SoftTouch Dual Cure as well as the low migration range for sensitive packaging was highly
appreciated. Packaging printers placed immediate orders and additionally announced interest in working on new projects. The upcoming
weeks will be busy with following up on the
fruitful contacts reinforced and made at the
show.
Sincerely, Matthias Hug
News: UV DAYS 2015
On 15–18 June 2015, the German city of
Nürtingen will once again become the focus
of the UV printing industry: At the UV DAYS
sponsored by IST Metz, well-known exhibitors
will present the newest trends in UV technology.
Humor
and we look forward to presenting our newest
product ranges, which focus on Touch & Feel, industrial digital print and flexible packaging. Stop
by and experience our products for yourself.
Weirdo...
With approximately 700 guests, this four-day
event is the largest of its kind. Once again,
Schmid Rhyner will be among the exhibitors,
*Sigh* It‘s not
easy being ahead
of your time
Impressum
www.ist-uv.de
Schmid Rhyner AG
Soodring 29
CH-8134 Adliswil, Schweiz
Telefon +41 (0)44 712 64 00
Editor: Vera Ringler
This newsletter is also available online:
www.schmid-rhyner.ch/Publications