2015 National Native Media Conference Program

National Native Media Conference
Washington, DC - July 9-12, 2015
Table of Contents
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Welcome!
A message from Native American Journalists Association President Mary Hudetz.
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Raising the Next Generation of Storytellers
NAJA is proud to announce the new class of Native American Journalism Fellows to Washington for this year’s conference.
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Strengthening & Expanding the Voice of Native America
Radio is often a lifeline for Native communities. Learn about the service Native Public Media
provides for Indian Country.
Meet Our Featured Speakers
We are thrilled to have Charlie LeDuff, Suzan Shown Harjo, Amanda Blackhorse and many other noted guests headline our 2015 conference.
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Agenda at a Glance
14
Hotel Map
15
2015 Conference Agenda
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26
Exhibit Hall & Career Fair
Internet: Stay Connected at the National Native Media Conference:
The Hyatt Regency Crystal City offers free Wi-Fi in its public spaces. Free Wi-Fi is being provided to attendees during
our large General Assemblies in the Regency Ballroom.
Guests of the hotel also have free Wi-Fi in both their guest rooms. Attendees who are not guests of the hotel can access Wi-Fi in the public spaces or purchase daily Internet access.
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TAG your tweets, Facebook posts and Instagram Photos:
#NAJA31 #NativeMedia15 #EmpowerYourStory
Connect with the co-hosts online at:
Native American Journalists Association
www.naja.com
Twitter: @najournalists
Facebook: facebook.com/nativejournalists
Instagram: @najournalists
Native Public Media
www.nativepublicmedia.org
Twitter: @nativepublicmed
Facebook: facebook.com/nativepublicmedia
Welcome
Connect...
Connect. Engage. Join the Conversation!
Welcome to our 31st annual conference!
On behalf of the Native American Journalists Association staff and board
of directors, I extend a heartfelt gratitude to all attendees for joining us for
what promises to be an informative, engaging and exciting three days in our
nation’s capital.
As we gather this week, I am in awe of what the Native American Journalists
Association has become over the past three decades. From a first meeting of
dozens of journalists at Penn State University in 1983, NAJA has grown into
a consistent and reliable voice representing Indian Country, bolstered by our
members’ work in the media.
We also continue to benefit from the efforts of our early leaders and founders.
Our mission today prioritizes their focus of advancing press freedoms in
Indian Country, while also calling on the board and staff to serve as a bridge
between news organizations and Indian Country when necessary, and to
become leaders in introducing new Native American voices to the field.
As the president of NAJA these past two years, I am most proud of the strides
our organization has made to strengthen itself and enjoy an area of rebuilding as journalism undergoes rapid changes.
We now have nearly 500 members, up from roughly 200 three years ago. We
have become the go-to source for educating the industry and flagging unconscious bias in news reports for the benefit of Native people. We celebrate
great storytelling and journalism as our members bring more visibility to
Native lives and indigenous issues.
We have also revamped our efforts to position Native students for success as
they seek to land their first job or internship in the profession.
This year, seven members of the inaugural class of the Native American Journalism Fellowship, launched last year, are completing newsroom internships
or taking next steps in their careers through other meaningful media opportunities. We could not be more proud to see them advance in their careers,
take chances and invest in themselves.
At Gannett, our purpose is
to serve the greater good of
our nation and the communities
we serve. We are committed
to the First Amendment and
investigative journalism.
Trust is earned every day.
This event, the National Native Media Conference, represents the presentation and culmination of many of our year-round efforts.
We salute the
NAJA for its years
At TEGNA, our purpose
is to empower the
people we serve
to act with conviction
and navigate their worlds
successfully.
of fostering diversity
and its commitment
to journalism.
For more information about careers
at TEGNA, visit www.tegna.com
We extend our deepest thanks to our sponsors for investing in NAJA’s mission and standing as partners with us in our work to support Native voices.
Thank you also to our esteemed speakers for giving their time and expertise
to this important event.
We hope the conference offers an opportunity for you, our attendees, to recharge as journalists, hear from leading voices, gain new skills and continue
serving our communities through the coming year.
It is our honor to serve all of you.
Sincerely,
Mary Hudetz (Crow)
NAJA Board President
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John Bear
Kiowa
Cameron University
Dyani Brown
Shinnecock
American University
Paris Justice Burris
Chickasaw
University of Oklahoma
Lorenzo Gudino
Fort Sill Apache
Northwestern University
Lori Hasselman
Delaware Tribe of Indians of Oklahoma
Haskell Indian Nations University
The Native American Journalism Fellowship (NAJF)
NAJA is proud to welcome a new class of Native American Journalism Fellows
to Washington, D.C., in July, and extend our congratulations to recent alumni
of our program as they continue to advance their careers.
The 10 new students of the 2015-2016 Native American Journalism Fellowship
already have begun reporting and writing stories in the lead up to training
July 6-11 in Washington, D.C., where they will meet for the first time and produce stories under the guidance of professional journalists serving as mentors.
The San Manuel Band of Mission Indians is a leading sponsor of the students’
2016 gathering in Washington, D.C., and generous financial support for this
important initiative also has been provided by the Ho-Chunk Nation.
The students were selected through a competitive application process and
will attend the first-ever White House Tribal Youth Gathering on July 9, with
plans to produce stories from the experience.
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Lyle Daniel Jacobs
Oglala Lakota
Duke University
John Adam Sallee IV
Inupiat
University of Alaska, Anchorage
Dakota Sherek
Ojibwe/Cherokee
Western Kentucky University
Tsanavi Spoonhunter
Northern Arapaho
University of Nevada, Reno
Erin Taylor Tapahe
Navajo
Brigham Young University
About NAJA
Native American Journalism Fellowship
2015-2016 Fellows
NAJA Staff
Rebecca Landsberry
Muscogee Creek
Interim Executive Director
Board of Directors
NAJA’s nearly 500 members span high school students to senior level journalists at print, broadcast and digital news organizations, freelancers and tribal
communicators.
With consumers having immediate access to news and information, journalists
and news organizations must continue to serve new and diverse audiences
through multiple devices.
While outlets in print, television and radio continue to adjust, the demographic makeup of news organizations and staffs in mainstream media remain
woefully out of sync with the percentage of minorities in the U.S. population.
When looking at Native representation in American newsrooms, the percentage is exceedingly low.
Accurate representation of Natives in the media and challenges to free press
are still issues that journalists covering Native communities face on a daily
basis.
NAJA continues to address these challenges by delivering opportunities in the
digital evolution of news creation and distribution, fostering the development
of new talent and mobilizing its powerful membership network towards critical and relevant issues facing Indian Country today.
History
The first meeting of the Native American Journalists Association took place in
1983 when more than 24 journalists invited by Tim Giago (Lakota) met to form
the organization. One of NAJA’s unique strengths remains its membership and
participation of the many tribal media organizations from across the U.S.
NAJA provides important member resources including:
• Building and keeping professional skills relevant in a changing media landscape
• Providing a powerful network to support the increase in and improvement of
media coverage of Native American issues and communities
• Championing and supporting freedom of the press
• Promoting the diversification of the field of media
• Supporting and encouraging students, the next generation of journalists
• Serving as a national leader and resource for the field, encouraging all
journalists and media professionals to engage in the highest standards of
excellence and ethics
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Mary Hudetz, President
Apsaalooke Crow
Editor, Native Peoples Magazine
Phoenix, AZ
Tristan Ahtone, Vice President
Kiowa
Reporter, Al Jazeera America
Albuquerque, NM
Jason Begay, Treasurer
Navajo
Assistant Professor, Journalism
University of Montana
Missoula, MT
Shannon Shaw-Duty, Secretary
Osage
Editor, Osage News
Pawhuska, OK
Dalton Walker
Ojibwe
Columnist/Web Editor,
Colorado Springs Gazette
Colorado Springs, CO
Mark Dreadfulwater
Cherokee
Multimedia Editor
Cherokee Phoenix
Tahlequah, OK
Eugene Tapahe
Navajo
Managing Partner/Creative Director
Tapahe Inventive Design
Provo, UT
Jolene Schonchin
Comanche
Editor, Comanche Nation News
Lawton, OK
HEALTHY
ENGAGED
INDEPENDENT
NATIVE COMMUNITIES
We do at Native Public Media.
With each new radio station on air, with each policy comment filed at the Federal
Communications Commission, with every vote cast for Indian Country’s interest at
the International Corporation for Assigned Names and Numbers (ICANN), and with
each communications scholarship awarded to a budding Native student, we move
ONE STEP FORWARD
Native Public Media, Inc.
P.O. Box 3955
Flagstaff, Arizona
86003
These Issues Matter to
Native Public Media
Radio
Television
Internet
Broadband
Capitol
Community Engagement
Storytelling
Policy
ICANN
Tribes
Youth
602-820-4907
[email protected]
Follow us on
NativePublicMedia
Follow us on
nativepublicmed
Board of Directors
Be A Part Of Native Public Media’s
Mission To Promote Healthy,
Engaged, and Independent Native
Communities
Matthew Rantanen, Chair
Roanne Robinson-Shaddox, Secretary
Rhonda LeValdo, Treasurer
Richard Davis, Member
Joaqlin Estus, Member
Raymond Foxworth, Member
Staff
Loris Taylor
President & CEO
Joseph W. Begay
Director of Network Services & Finances
Welcome
I M A G I N E
Dear National Native Media Conference participants:
I’d like to personally welcome each of you to the 2015 National Native Media
Conference in Washington, D.C. It’s an exciting time for Native Public Media
and broadcasting as we continue to grow and adapt, remaining always
adaptable, motivated, responsive, relevant, and open to new ideas. Our
organizations is confronting a time of many multimedia changes and we’re
meeting these changes during a time of larger nation-wide and global
change. The world of multimedia is an exciting are in which to work/study/
play, and we’ll continue to meet and bring inspired people together in
forums like this, to ensure our Native Public Media remains at the cutting
edge.
I’d like to give you an idea of what you can expect and what we hope to
achieve over the next few days. This conference is your space in which to
network, learn or update your professional multimedia skills, and to keep
abreast of changes in our industry.
Let me give you a brief update on where we are today. Within the last year,
the Native Radio Network has grown to 56 stations nationwide. And we
have one new commercial digital television station serving the Gila River
Indian Community in Arizona; joining a handful of television stations serving Indian Country. Our network is growing but we have more work to do in
securing facilities for th rest of our tribal nations so that we can tell our own
stories over our own networks. That’s powerful.
We’re transforming the way we operate to continuously improve our
ability to access, control and own our own broadcast facilities across Indian
Country through our strong national and international policy program and
through our work with the Federal Communications Commission and the
International Corporation for Assigned Names and Numbers. We should
all be very proud of where we are today and excited about where we are
headed.
Before I close, I’d like to thank each of you for attending our conference and
bringing your expertise to our gathering. You, as organization leaders, have
the vision, the knowledge, and the experience to help us pave our way into
the future. You are truly our greatest asset today and tomorrow, and we
could not accomplish what we do without your support and leadership.
Throughout this conference, I ask you to stay engaged, keep us proactive an
help us shape the future of our Native multimedia landscape. My personal
respect and thanks goes out to all of you.
Sincerely,
April D. Tinhorn
Policy Manager
Candice Mendez
Executive Assistant
Loris Taylor
President & CEO
Native Public Media, Inc.
www.NativePublicMedia.org
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Thank You
Thank you to all who volunteered time and
expertise to help make our 2015 conference a success!
Dyani Brown, American University
Pamala Silas, National American Indian Housing Council
Candace Hamana, Media Relations Specialist at Salt River
Pima-Maricopa Indian Community
Mark Trahant, trahantreports.com and University of North
Dakota
Tara Gatewood, Native American Calling
Patty Talahongva, Native American Connections
Carrie Jung, KJZZ News
Suzanne Gamboa, NBC News
Janice Little Light Hudetz, Artist, Crow Language Group
NAJA Representatives on the UNITY Journalists for
Diversity Board of Directors:
Russell Contreras, Associated Press
Suzan Shown Harjo, Morning Star Institute
Margaret Holt, Chicago Tribune
Rhonda LeValdo, Haskell Indian Nations University
Meet NAJA’s Lifetime Members
We extend our gratitude to the following individuals for
showing a long-term commitment toward NAJA and
building a stronger voice for Indian Country.
Sarah Apache (Navajo)
Tom Arviso (Navajo) - Navajo Times
Dr. Cristina Azocar (Upper Mattaponi Tribe of the
Powhatan Nation)
Lise Balk-King Susan Braine (Assinibione/Souix)
Paul DeMain (Oneida/Ojibwe)
Pauly Denetclaw (Navajo)
Lori Edmo-Suppah (Shoshone Bannock)
Suzanne Gamboa
Tim Giago (Lakota)
Mary Hudetz (Crow)
Matt Kelley (Bad River Chippewa)
Mike Kellogg (Navajo)
Frank J. King, III (Rosebud Sioux)
Rhonda LeValdo (Acoma Pueblo)
Daniel D. Lewerenz (Iowa Tribe of Kansas and Nebraska)
Daniel Littlefield
Jack Marsh
Sharon Murphy
Elizabeth Parent (Athabascan/Yupik)
Selene Phillips (Ojibwe Lac du Flambeau)
Benny Polacca (Colorado River Tribes)
Bryan Pollard (Cherokee)
Shannon Shaw-Duty (Osage)
Sheila Solomon
Chalene Toehay (Kiowa/Osage)
Patty Talahongva (Hopi)
Loris Taylor (Hopi)
Dorothy Tommie
Karen Tommie
Mark Trahant (Shoshone-Bannock)
Ronnie L. Washines (Yakama)
Al Neuharth (1924-2013)
For information on how to become a lifetime member of
NAJA, visit www.naja.com.
THE ANNIE E. CASEY FOUNDATION
T
he Native Voices exhibition explores the connection
between wellness, illness, and cultural life through a
combination of interviews with Native people, artwork,
objects, and interactive media. The National Library of Med-
icine has a history of working with Native communities as
part of the Library’s commitment to make health information
resources accessible to people no matter where they live or
work. The Native Voices exhibition concept grew out of meetings with Native leaders in Alaska, Hawai`i and the Lower 48.
“This exhibition honors the Native tradition of oral history and
establishes a unique collection of information,” said Donald
A.B. Lindberg, MD, former director of the National Library of
Medicine who supplied the vision for the project. “We hope
visitors will find Native Voices both educational and inspirational, and we hope Native people will view it with pride.” The
Native Voices traveling exhibit is visiting pilot sites and regional medical libraries throughout 2015, and will be available for
nationwide deployment in 2016. A Native Voices six banner,
two iPad unit, will be on display in the conference exhibit area.
For more information, see http://www.nlm.nih.gov/nativevoices/traveling/index.html.
developing solutions
to build a brighter future for children,
families and communities
Loma Linda University Cancer Center
Goodwil Southern California
Santos Manuel Student Union
S a n M a n u e l Co m m u n i ty O u tre a c h
W W W. A E C F. O R G
sanmanuel-nsn.gov | 909-864-8933
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Suzan Shown Harjo
Charlie LeDuff (Sault Ste. Marie Tribe of Chippewa Indians) is a Pulitzer Prize-winning reporter, who worked
for The New York Times and now reports for WJBK 2 News, the Fox-affiliate in Detroit, where he has developed
a bold, new approach to delivering accountability journalism. He also hosts “The Americans with Charlie
LeDuff.”
A former journalist for The Times as a staff reporter, he was part of a team awarded a Pulitzer Prize for National
Reporting for the series “How Race is Lived in America.” According to his biography on www.myfoxdetroit.
com, “LeDuff has crossed the Mojave Desert with migrant Mexicans, slaughtered hogs in North Carolina, rode
the boxcars across the West, motorcycled with Gov. Schwarzenegger, slept in the uptown crack houses of
New York City…all in pursuit of the story.”
His writing has appeared in The New Yorker, Mother Jones, The New York Times Magazine, Vanity Fair, National
Geographic and other publications. He was a National Magazine Award Finalist in 2011. He has appeared as
a guest on the shows of Bill Maher, The Colbert Report, Charlie Rose and Anthony Bourdain, among other
nationally televised programs. LeDuff is the author of The New York Times bestseller Detroit: An American
Autopsy; US Guys: The True and Twisted Mind of the American Man and Work and Other Sins.
LeDuff received a Bachelor of Arts degree in political science from the University of Michigan and a master’s
degree in journalism from the University of California at Berkeley. He lives with his wife and daughter near
Detroit, Michigan. Follow him on Twitter: @CharlieLeDuff.
Dr. Charles “Monty” Roessel
Amanda Blackhorse: Media Awards Banquet Keynote
Amanda Blackhorse is Diné and a member of the Navajo Nation. She is from Big Mountain, Arizona, and
resides in Phoenix. She is of the Áshįįhí clan, born for the Yé’ii Diné é Táchii’nii Clan. Her maternal grandfather
is of the Táchii’nii clan and her paternal grandfather is of the Áshįįhí clan. Amanda attained a Masters of Social
Work from Washington University in St. Louis, a Bachelor’s Degree from the University of Kansas, as well as an
Associate of Arts from Haskell Indian Nations University. Amanda is a licensed clinical social worker with an
interest in healing historical and intergenerational trauma through psychotherapy.
In June 2014, Blackhorse and four other Native American petitioners, organized by Suzan Shown Harjo, won
their eight-year long case before the Trademark Trial and Appeal Board under the U.S. Patent Office in Blackhorse et.al. vs. Pro Football to cancel the federal registrations of the Washington NFL team. These registrations
included the team’s name and logo. This unprecedented victory appeared to end a more than 40-year battle
against the racist term, “redskins.” As a result of that victory, Pro Football is suing Blackhorse and the four petitioners in federal court in an attempt to appeal the ruling by the TTAB.
Sally Jewell
Suzan Shown Harjo: Opening: Nation to Nation: A Discussion for Journalists about Treaties
Suzan Shown Harjo (Cheyenne & Hodulgee Muscogee) is a poet, writer, lecturer, curator and policy advocate,
who has helped Native peoples protect sacred places and recover more than one million acres of land. She
has developed key laws to promote and protect Native nations, sovereignty, children, arts, cultures, languages, religious freedom and repatriation.
President of The Morning Star Institute and an award-winning columnist for Indian Country Today Media
Network, she is Guest Curator and Editor for the National Museum of the American Indian’s 2014-2018 exhibit
and book, Nation to Nation: Treaties Between the United States and American Indian Nations.
President Barack Obama presented Harjo with a 2014 Presidential Medal of Freedom in a White House
ceremony honoring 18 recipients – the Medal is the United States’ highest civilian honor. She was honored
with the 2015 Native Leadership Award by the National Congress of American Indians, which she served as
Executive Director for during the 1980s. She also served as Legislative Liaison, Native American Rights Fund,
Frank, Harris, Shriver law firm, and as Special Assistant--Indian Legislation & Liaison, Carter Administration,
and Principal Author, 1979 President’s Report to Congress on American Indian Religious Freedom.
A UNITY Board Member for the Native American Journalists Association, 2013-2015, she was “Seeing Red”
Co-Producer and Drama & Literature Director, Pacifica Network’s WBAI-FM Radio in New York City; News Director, American Indian Press Association; and Founding Co-Chair, The Howard Simons Fund for American Indian
Journalists.
Mark Trahant
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to 27 tribal colleges and universities and two tribal technical colleges. It also directly operates two post-secondary institutions: Haskell Indian Nations University in Lawrence, Kansas, and the Southwestern Indian
Polytechnic Institute in Albuquerque, New Mexico.
Roessel also has worked as a photographer, writer and editor for various publications and projects including
vice-president and editor of the Navajo Nation Today newspaper (1990-1992), which he also co-owned; managing editor of the Navajo Times (1985-1987); a photojournalist with the Greeley (Colo.) Tribune (1985) and a
photographer/writer with the Navajo View of Navajo Life Project (1984).
In addition, he has worked since 1987 as an author and photographer on various projects, and has written
extensively about Navajo life and culture. He also served on the Visual Task Force board for the first annual
gathering of minority journalists associations, including the Native American Journalists Association (NAJA),
known as the UNITY conference.
The Honorable Secretary of the Interior Sally Jewell: Plenary: Year of Youth
Sally Jewell was sworn in as the 51st Secretary of the Interior on April 12, 2013.
In nominating Jewell, President Obama said, “She is an expert on the energy and climate issues that are going
to shape our future. She is committed to building our nation-to-nation relationship with Indian Country. She
knows the link between conservation and good jobs. She knows that there’s no contradiction between being
good stewards of the land and our economic progress; that in fact, those two things need to go hand in hand.”
As Secretary of the Interior, Jewell leads an agency with more than 70,000 employees. Interior serves as steward for approximately 20 percent of the nation’s lands, including national parks, national wildlife refuges, and
other public lands; oversees the responsible development of conventional and renewable energy supplies on
public lands and waters; is the largest supplier and manager of water in the 17 Western states; and upholds
trust responsibilities to the 566 federally recognized American Indian tribes and Alaska Natives.
Prior to her confirmation, Jewell served in the private sector, most recently as President and Chief Executive
Officer of Recreation Equipment, Inc. (REI). Jewell joined REI as Chief Operating Officer in 2000 and was named
CEO in 2005. During her tenure, REI nearly tripled in business to $2 billion and was consistently ranked one of
the 100 best companies to work for by Fortune Magazine.
Before joining REI, Jewell spent 19 years as a commercial banker, first as an energy and natural resources
expert and later working with a diverse array of businesses that drive the nation’s economy. Trained as a
petroleum engineer, Jewell started her career with Mobil Oil Corp. in the oil and gas fields of Oklahoma and
the exploration and production office in Denver, Colorado where she was exposed to the remarkable diversity
of our nation’s oil and gas resources.
Mark Trahant: Plenary: Year of Youth
Trahant reports and comments on events and trends on his blog TrahantReports.Com and on Facebook, Twitter (@TrahantReports) and other social media. Every day for nearly a decade, Trahant has written a 140-character rhyme based on a daily news story (@newsrimes4lines).
He’s been a reporter for PBS’ Frontline series. The Frontline piece, “The Silence,” was about sexual abuse by
priests in an Alaskan Native village. He also has been editor-in-residence at the University of Idaho in the
spring of 2011 and again in 2012. He taught courses on social media, the American West and editorial writing.
In 2009 and 2010 Trahant was a Kaiser Media Fellow writing about health care reform focused on programs
the government already operates, such as the Indian Health Service. He was recently the Atwood Chair of
Journalism at the University of Alaska Anchorage.
Trahant is the former editor of the editorial page for the Seattle Post-Intelligencer where he chaired the daily
editorial board, directed a staff of writers, editors and a cartoonist. Trahant is a member of Idaho’s Shoshone-Bannock Tribe and former president of the Native American Journalists Association.
Keith Woods: Plenary: Mascots and Media
Dr. Charles “Monty” Roessel: Plenary: Year of Youth
As Director of the Bureau of Indian Education, Dr. Charles “Monty” Roessel reports to the Assistant Secretary
and oversees three associate deputy directors who are responsible for education line offices serving 183
BIE-funded elementary and secondary day and boarding schools and peripheral dormitories located on 64
reservations in 23 states. These facilities provide schooling for more than 40,000 American Indian and Alaska
Native students from the country’s federally recognized tribes.
The Bureau also serves post-secondary students through higher education scholarships and support funding
Featured Speakers
Amanda Blackhorse
Featured Speakers
Charlie LeDuff
Charlie LeDuff: Opening Keynote
Keith Woods
Keith Woods is NPR’s VP for Diversity in News and Operations. In leading NPR’s vision and strategy for diversity,
Woods focuses on helping NPR and member stations strengthen the breadth and depth of diversity in content, staff, audience and the work environment. Woods joined NPR in February 2010, after 15 years at the Poynter Institute where he was director of diversity and then dean of faculty. He has taught writing and reporting
on race relations, ethics and diversity. He regularly writes and speaks on race and media, and is the co-author
of The Authentic Voice: The Best Reporting on Race and Ethnicity. Woods has consulted with leading U.S. news
organizations, and worked with faculty at journalism schools across the country, and has chaired two Pulitzer
Prize juries. Previously, Woods spent 16 years at The Times-Picayune as a sportswriter, news reporter, city
editor, editorial writer, and columnist.
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Kevin K. Washburn, an enrolled member of the Chickasaw Nation in Oklahoma, is the Assistant Secretary –
Indian Affairs for the U.S. Department of the Interior. He is the 12th Assistant Secretary – Indian Affairs to be
confirmed since the position was established by Congress in the late 1970s. In addition to carrying out the Department’s trust responsibilities regarding the management of tribal and individual Indian trust lands and assets, the Assistant Secretary is responsible for promoting the self-determination and economic self-sufficiency
of the nation’s 566 federally recognized American Indian and Alaska Native tribes and their approximately two
million enrolled members. Mr. Washburn came to the Department of the Interior from the University of New
Mexico School of Law where he served as dean.
Previously, he served as General Counsel for the National Indian Gaming Commission; and as an Assistant
United States Attorney in Albuquerque, N.M., from 1997 to 2000. He was a trial attorney in the Indian Resource Section of the U.S. Department of Justice and clerked for the Hon. William C. Canby Jr., of the U.S. Court
of Appeals for the Ninth Circuit in Phoenix.
Mr. Washburn is a well-known scholar of federal Indian law. Among his other books and articles, he is a co-author and editor of the leading legal treatise in the field of Indian law, Cohen’s Handbook of Federal Indian Law
(2012 edition). He earned a bachelor’s degree from the University of Oklahoma, and his juris doctorate from
Yale Law School, where he was the editor-in-chief of the Yale Journal on Regulation.
Sari Horwitz: Justice in Indian Country
Sari Horwitz, a three-time winner of the Pulitzer Prize, covers the Justice Department for The Washington Post,
where she has reported on crime, homeland security, education and social services over the span of three
decades.
This year, she was awarded the American Society of News Editors’ Award for Distinguished Writing on Diversity, which recognizes writing that helps a community understand and better appreciate its racial, ethnic
and religious diversity. She is also a past recipient of the Robert F. Kennedy Grand Prize for reporting on the
disadvantaged, and the Investigative Reporters and Editors Medal.
Sari is a native of Tucson, Arizona and graduated from Bryn Mawr College and holds a master’s degree in
politics, philosophy and economics from Oxford University. She lives in Washington with her husband and
daughter. Follow her on Twitter: @SariHorwitz.
The Muscogee (Creek) Nation
is a proud sponsor and supporter of the
Native American Journalists Association
and the
2015 National Native Media Conference
Second Chief
Louis Hicks
Principal Chief
George Tiger
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www.muscogeenation-nsn.gov
PO Box 580
Hwy 75 & Loop 56
Okmulgee, OK 74447
(918) 732-7600
(800) 482-1979
Agenda at a Glance
Speakers
Kevin Washburn
Kevin Washburn: Nation to Nation: A Discussion for Journalists about Treaties
Thursday, July 9
8:00 am–6:00 pm 8:30 am–4:00 pm 9:00 am–4:30 pm
9:30 am–11:00 am
11:00 am–12:00 pm
12:00 pm–1:30 pm
1:00 pm–4:00 pm
1:30 pm–3:00 pm
6:00 pm–8:00 pm
Friday, July 10
8:00 am–4:00 pm
8:30 am–9:30 am
9:00 am–5:00 pm 10:00 am–11:15 am 11:15 pm–12:00 pm 12:00 pm–1:30 pm
2:00 pm–3:15 pm
2:15 pm–3:30 pm
3:30 pm–4:30 pm
3:30 pm–4:45 pm 3:45 pm–5:00 pm
5:30 pm–7:00 pm
Registration
Independence Foyer
Important Opportunities with the Office of Native Affairs and Policy at the FCC
Potomac 3 NAJA Board Candidates Forum
Potomac 4
Career Fair/Expo Exhibit Hall
Morning Plenary: Year of Youth Regency Ballroom AB
Exhibitor Exclusive: Coffee Break
Exhibit Hall
Luncheon: Celebrating Students of the Native American Journalism Fellowship
Regency Ballroom AB
Behind the Scenes at Bloomberg BNA
Bloomberg BNA
Elections 2016 and Tracking Spending in Your State Part 1 Potomac 4
Native Stories, National Audience: Pitching, Shooting and Potomac 1
Producing for NBC Nightly News Indigenous U.S. Regency Ballroom AB
Elections 2016 and Tracking Spending in Your State Part 2
Potomac 4
Advance Your Career With a Journalism Fellowship Potomac 2
Energy in Indian Country Potomac 3
Getting It Right: Ethics, Social Media and 24/7 News Potomac 1
Data to Make a Difference: How to Use the KIDS COUNT Data Center Regency Ballroom AB
NPR Reception and Building Tour NPR
Saturday, July 11
7:30 am–8:30 am
8:00 am–12:00 pm
9:00 am–10:00 am 9:00 am–4:00 pm 9:00 am–5:00 pm 10:00 am–11:30 am
11:30 am–12:30 pm
12:00 pm–1:00 pm
1:15 pm–2:30 pm 2:30 pm–3:15 pm
3:15 pm–4:30 pm
6:00 pm–7:00 pm
7:00 pm–9:00 pm National Native Media Conference Annual Run/Walk
Registration
Learn Code Basics NAJA Board Election
Career Fair/Expo Morning Plenary: Mascots and Media
Lunch on Own
Justice in Indian Country In-Depth Broadcast from Anywhere! Culture Matters: Best Practices for Science and Health Reporting in Indian Country Making Sense of Government: Find Meaningful Stories That Impact Native Lives
Exhibitors Exclusive! Coffee Break
Going on Air With FNX | First Nations Experience Indigenous Language Broadcasting The Native How-To for Better Health News NAJA Silent Auction Benefit for NAJA’s Scholarship Fund
Media Awards Banquet
Saturday, July 11
9:30 am–10:30 am
NAJA Membership Meeting and Annual
Meeting Breakfast will be served.
Registration
Independence Foyer
Native Public Media Radio Intensive
Potomac 1
Audio Storytelling Workshop at NPR NPR
Visual Storytelling Workshop at NPRNPR
Panel: Empowering Communities, One Story at a Time Potomac 2
PR: Pitch With Purpose Potomac 3
Lunchtime Feature: Cherokee Nation’s OysiyoTV and Building A Digital Strategy Regency Ballroom AB
Covering Money in Politics
Potomac 2
FOIA Challenge
Potomac 3
Your Tribe is Your Brand
Potomac 4
Opening Ceremony & Reception: Nation to Nation: A Discussion Regency Ballroom AB
About Treaties for Journalists 14
Meet in hotel lobby
Independence Foyer
Potomac 2
Exhibit Hall
Exhibit Hall
Regency Ballroom AB
Regency Ballroom AB
Potomac 2
Potomac 3
Potomac 4
Exhibit Hall
Potomac 4
Potomac 3
Potomac 2
Regency Ballroom AB
Regency Ballroom AB
Regency Ballroom AB
2015 Conference Agenda
HYATT REGENCY CRYSTAL CITY
AT REAGAN NATIONAL AIRPORT
2799 Jefferson Davis Highway
Arlington, VA 22202
USA
T +1 703 418 1234
F +1 703 418 1289
crystalcity.hyatt.com
FLOOR PLAN
All Floors
THIRD FLOOR
RESTROOMS
PRESIDENT’S
QUARTERS
ROOSEVELT ROOM
ARLINGTON ROOM
ELEVATORS
LINCOLN ROOM
VIRGINIA
ROOM
FAIRFAX ROOM
PRINCE WILLIAM ROOM
JEFFERSON ROOM
KENNEDY ROOM
ATRIUM
HYATT STAYFIT GYM
POOL
WHIRLPOOL
TIDEWATER I
SECOND FLOOR
TIDEWATER II
ELEVATORS
BOARDROOM
ANTEROOM
CINNABAR
RESTAURANT
ROOFTOP
ATRIUM
TERRACE
RESTROOMS
CHESAPEAKE VIEW
BAR
INDEPENDENCE LEVEL
INDEPENDENCE
CENTER B
ELEVATORS
INDEPENDENCE
CENTER A
ATRIUM
INDEPENDENCE
FOYER
CAPITOL
ROOM
BUSINESS
CENTER
RESTROOMS
INDEPENDENCE
OFFICE
ELEVATORS
POTOMAC
ROOM
I
CONVENTION
OFFICE
ATRIUM
BALLROOM LEVEL
III
II
IV
FOYER
OFFICE
V
VI
Wednesday, July 8
6:00 p.m. – 8:30 p.m.
NAJA-Medill Milestone Acheivement Award Reception
Join the Native American Journalists Association and Medill School of Journalism at
Northwestern University for a reception at the Medill DC newsroom, located near the
White House.
Drinks and appetizers will be provided, courtesy of Medill Alumni Relations. A valid ID is
required for entrance to the building.
This event is hosted by Medill Alumni Relations. Meet Medill faculty, graduate students
and alumni as well as special guest, the 2015 NAJA-Medill Milestone Achievement Award
winner.
All NNMC attendees are welcome; please RSVP: https://medillnaja.eventbrite.com
Recipient: Denny McAuliffe
Room: Medill DC News Bureau, 1325 G St NW Suite 730, Washington, DC 20005
Thursday, July 9
8:00 a.m. – 6:00 p.m.
Conference Registration
Room: Independence Foyer
9:00 a.m. – 4:30 p.m. Visual Storytelling Workshop at NPR
This session with NPR photographer, multimedia producer and NAJA member John Poole
takes attendees out into D.C. for hands-on photo training. The workshop will focus on
editorial photography for mobile phones – from conceptualizing and shooting to editing,
toning and publishing. Though we’ll be using mobile phones, we’ll talk about the editorial, aesthetic and technical aspects of photography in ways that can be translated to any
format or platform. (For this training, we are only supporting iOS and Android phones and
participants must have their own phones. “Advance sign-up required.”
Speaker: John Poole
Location: NPR, 1111 North Capitol Street, NE, Washington, DC 20002
9:00 a.m. – 4:30 p.m. Audio Storytelling Workshop at NPR
What makes a good audio story? Whether your goal is to do a full-blown radio story, use
audio clips in your blog, accompany photos on the web, or create a podcast, this one-day
workshop will show you how to understand audio’s storytelling strengths, select the best
sound, write for the ear, and write to sound. You’ll also get an opportunity to use audio
recording equipment and to do digital audio editing. You will need to bring your own
laptop and to download audio editing software in advance. “Advance sign-up required.”
Location: NPR, 1111 North Capitol Street, NE, Washington, DC 20002
8:30 a.m. – 4:00 p.m. Room: Potomac 1
9:30 a.m. – 11:00 a.m. Panel: Empowering Communities, One Story at a Time
Come listen to public affairs and communication professionals share their experiences
and talk about specific campaigns and projects that they feel contribute to the overall
empowerment of tribal organizations and communities. Up for discussion in this hour:
• In Canada, a 2010 university story in which corruption on an education board sparked
live-ins on campus with tipis, and marches with elders on horses for change.
• In Oklahoma, conflict with local municipalities, voter registration issues are addressed
by a tribal communication relations team.
• How the concept of the Cherokee Nation’s attention-grabbing OsiyoTv show, which
runs on a local network in the Tulsa area, came to be.
CONFERENCE
THEATER
RESTROOMS
REGENCY
BALLROOM
FOYER
A
REGENCY
OFFICE
C
B
D
CENTER
A
B
WASHINGTON
ROOM
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REGENCY
BALLROOM
F
Native Public Media Radio Intensive
Native Public Media will provide a full day session on effective radio station operations
and management of stations with the National Association of Broadcasters, John Donham
CPA, LLC and Garvey, Schubert and Barer. This intensive provides Native radio stations
with education and training on topics including financial fraud, media liability, CPB Community Service Grants, and general station operations.
Speakers: Geoffrey Blackwell, Andrew Charnik, Michelle Duke, Judy Endejan, Irene Flannery, Erika Pulley Hayes, Ben Lubkeman, Jacquie Gales Webb
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03.14
Speakers: Leonda Levchuk, Shannon Avison, Jennifer Bell, Amanda Clinton, John VanPool
Room: Potomac 2
11:00 a.m. – 12:00 p.m. PR: Pitch With Purpose
Tailor your messages for a specific audience. Lots of tribes are turning their eye to tourism,
with that, niche media pitching is necessary. Leonda Levchuck, public affairs officer at
the National Museum of the American Indian, will walk attendees through pitching for
arts-based organizations, tribal organizations and Native organizations. She will also talk
about how to develop relationships with both Native and mainstream journalists whose
audience’s interest lie in art and culture.
At this workshop, you’ll learn how to:
• Learn the language of pitching to arts-based organizations
• Learn when and where to meet the journalists who write about Native American art
and culture
• Learn about the must-have attachments to any arts-based press release
Speakers: Leonda Levchuk
Room: Potomac 3
12:00 p.m. – 1:30 p.m. Feature: Cherokee Nation’s OsiyoTV and Building A Digital Strategy
This session will look at how to build an online communications team and how, at Cherokee Nation Businesses, that effort evolved into branded storytelling and the tribe’s own TV
show.
Depending on the size or budget of a tribal organization, many public information
officers may find themselves in the reporter or editor’s seat. Learn how one tribe created
Hosted by Jennifer Loren
Cherokee Citizen and Emmy -winning J ou r n a l i st
watch now at osiyo.tv
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2015 Conference Agenda
Agenda
an online newsroom. What was initially intended as a resource for publications has really
evolved into brand journalism at Cherokee Nation. (www.Anadisgoi.com)
At this workshop, you’ll learn how to:
• Choose an online newsroom that suits your brand and your message
• Assemble a newsroom team
• Develop an editorial calendar for regularly creating and publishing new content
• Create content that is easily found and can be shared online
Speaker: Amanda Clinton
Room: Regency Ballroom AB
1:00 p.m. – 4:00 p.m.
Covering Money in Politics
This pre-conference session on Covering the Money in Politics will teach entry- and
mid-level journalists how to find and then pursue the money angles in political stories. It
will teach attendees how to report on campaign contributions, appropriations, agencies,
candidates’ financial backgrounds and lobbying money. It will even touch on how to cover money and lobbying scandals that involve a financial angle.
Participants will leave with relevant story ideas involving money and politics that they can
take home and pursue in their own regions as well as resources on where to obtain the
financial data and public records that are essential for this coverage.
Why to attend this session:
1. Identify money angles in their political coverage.
2. Learn how to report on multiple elements of politics including campaign finance, candidate backgrounds, lobbying, controversies and more.
3. Get story ideas that can be localized to your own region.
4. Gain access to sources and resources for financial data and public records relevant to
this beat.
Moderator: Eliza Carney
Room: Potomac 2
1:00 p.m. – 4:00 p.m.
FOIA Challenge
Perfect the process of submitting effective freedom-of-information requests in real time
to federal, state or tribal government authorities. After an overview of the basics of the
Freedom of Information Act requests, and when and how you should put them to use for
your stories, you will go through the steps of writing a specific request, having it reviewed
by an attorney, and sending it to the government agency. Let’s see how much public
information we can access! Each participant will leave with a list of digital tools for making
requests, tips for making more effective requests, info on the NAJA Legal Hotline for Journalists.
Speakers: Matthew Kelley, Kevin Kemper
Room: Potomac 3
1:30 p.m. – 3:00 p.m. Your Tribe is Your Brand
In two years, the Citizen Potawatomi Nation’s public information office transitioned from a
semi-regular newspaper into a full-service public relations office. Learn how they developed a central message and brand for their employees and tribal members to carry out
into the world.
At this workshop, you’ll learn how to:
• Handle media firestorms and be ready for an unexpected crisis
• Cultivate relationships with local and regional media
• Create content so key messages are clearly seen and heard
Speakers: Jennifer Bell, John VanPool
Room: Potomac 4
6:00 p.m. – 8:00 p.m. Opening Ceremony & Reception
The 2015 National Native Media Conference officially opens with an amazing program
that includes a discussion on treaties, and featured remarks from noted journalist Charlie
LeDuff.
18
Nation to Nation: A Discussion About Treaties for Journalists
U.S. treaties with tribal nations still have a place in our news stories today. We officially open our conference with a discussion on the history and context of these binding
historical agreements, why they still matter and how reporters can incorporate them into
coverage.
Deepen your grasp of how treaties can still inform coverage of Native issues. The discussion will be followed by a book signing of Nation to Nation: Treaties Between the United
States and American Indians, by Suzan Shown Harjo, curator of the current treaties exhibit
at the Smithsonian’s National Museum of American Indian in Washington, D.C.
Opening Keynote:
Television journalist, best-selling author and Pulitzer Prize-winning reporter Charlie LeDuff
(Sault Ste. Marie Chippewa) will open the 31st annual conference with remarks on how he
continues to reinvent his reporting by telling stories of American life and infusing them
with his own vivacity through his writing and on-camera presence.
Refreshments will be served.
Speakers: Suzan Shown Harjo, Charlie LeDuff, Brenda Toineeta Pipestem, Kevin Washburn
Moderators: Matthew Kelley
Room: Regency Ballroom AB
Friday, July 10
8:00 a.m. – 4:00 p.m.
Conference Registration
Room: Independence Foyer
8:30 a.m. – 9:30 a.m. NAJA Board Candidates Forum
Speaker: Jolene Schonchin
Room: Potomac 4
8:30 a.m. – 9:30 a.m. Important Opportunities with the Office of Native Affairs and Policy at the FCC
The Office of Native Affairs and Policy (ONAP) was established on August 12, 2010. ONAP
We’re honored to
support NAJA and to
help Native journalists
#EmpowerYourStory.
Journalism for
the Digital Age
www.mcclatchy.com
19
2015 Conference Agenda
Agenda
was created to promote the deployment and adoption of communications services and
technology throughout Tribal Lands and Native Communities as well as to ensure robust
government-to-government consultation with Federally-recognized Tribal Governments
and increased coordination with Native Organizations. The creation of ONAP was one of
the recommendations of the National Broadband Plan.
Speakers: Geoffrey Blackwell, Irene Flannery
Room: Potomac 3
9:00 a.m. – 5:00 p.m. Career Fair & Expo
Room: Exhibit Hall – Independence Center
10:00 a.m. – 11:15 a.m. Morning Plenary: Year of Youth
In the past year, hashtags like #DearNativeYouth and #InvestInNativeYouth have trended
in Native circles on social media as news reports, commission findings and initiatives, like
one launched by the White House in December, placed renewed and needed focus on
Native American youth.
A day after the historic, first-ever White House Tribal Youth Conference, this youth-focused
panel discussion will bring together officials, youth and policy experts to discuss how
journalists can better engage with Native youth, follow developments at the federal level
that concern their well-being, and accurately present their narrative in a meaningful way.
Speakers: The Honorable Secretary of the Interior Sally Jewell, Director of the Bureau of
Indian Education Dr. Charles “Monty” Russell, Rory Taylor, Mark Trahant
Room: Regency Ballroom AB
11:15 a.m. – 12:00 p.m. Exhibitor Exclusive
Room: Exhibit Hall – Independence Center
12:00 p.m. – 1:30 p.m. Luncheon: Celebrating Students of the Native American Journalism Fellowship
Meet the outstanding student journalists selected to participate in 2015-2016 NAJ Fellowship and see their work. This event celebrates the achievements of the program and
includes an announcement of 2015-2016 academic year scholarship winners. Dr. Charles
“Monty” Roessel, a former managing editor of the Navajo Times and now the director of
the Bureau of Indian Education, delivers featured remarks. Purchase tickets in advance at
naja.com/conference/registration.
Speaker: Dr. Charles “Monty” Roessel
Moderator: Darren Brown
Room: Regency Ballroom AB
2:00 p.m. – 3:15 p.m. Native Stories, National Audience: Pitching, Shooting & Producing for NBC Nightly News
Add video to your website and social media streams, or gain ideas on how to advance
your video strategy.
In this session, learn about what it takes to shoot and produce on a deadline, and get a
handle or brush up on the five-shot method while finding ways to shoot creatively. Also,
learn how to gather reliable video via social media, and the benefits of promoting video
on social media to tease bigger projects and stories.
Speaker: Chiara Sottile
Room: Potomac 1
2:00 p.m. – 3:15 p.m.
Elections 2016 and Tracking Spending in Your State. Part 1
Tribal governments are no strangers to political contributions. In fact, since 1996, tribes
have contributed more than $326 million to candidates and ballot measures in almost all
50 states. Get hands-on training in how to use www.followthemoney.org and other digital
resources to track political dollars, download data, and create great visuals and graphics.
This session is presented by the National Institute on Money in State Politics, a recent
recipient nonprofit that has built the nation’s only nonpartisan, verifiable archive of contributions to political campaigns in all 50 states.
Speakers: Eve Byron, Pete Quist
Room: Potomac 4
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Behind the Scenes at Bloomberg BNA
Explore the international news organization just blocks from the Hyatt Regency-Crystal
City. Bloomberg BNA, a sponsor of the Native American Journalists Association, welcomes
attendees to discover our open, collaborative office environment, where everyone shares
their ideas to elevate our business. Sign up in advance by adding this session to your
schedule, and RSVP’s at [email protected]. Please plan to meet at the Bloomberg BNA
booth (#36) in the exhibitor’s hall at 2 p.m.
Room: Bloomberg BNA, 1801 S. Bell Street, Arlington, VA 22202
2:15 p.m. – 3:30 p.m.
Indigenous U.S.
The growing migration of indigenous peoples from Latin America has changed the demographics in the U.S. and presents a vast new coverage area for journalists. Join a discussion
about how a rapidly growing indigenous population fits into the U.S. landscape and how
a group of people counted as Latinos in reality carry identities as complex as many Native
Americans with tribal affiliations in the U.S. Get insight on whether immigrants with
indigenous roots in Latin America share an affinity with Native Americans; whether they
have been accepted by Native Americans as part of their community; whether there are
examples of groups currently working together on cultural preservation and other fronts
that might facilitate journalists’ reporting; and what impact the UN Declaration of the
Rights of the Indigenous has in this area.
Speakers: Jonathan Fox, Mark Hugo Lopez, Jacqueline Pata, Ray Suarez
Moderator: Suzanne Gamboa
Room: Regency Ballroom AB
3:30 p.m. – 4:30 p.m.
Elections 2016 and Tracking Spending in Your State. Part 2. Speakers: Eve Byron, Pete Quist
Room: Potomac 4
3:30 p.m. – 4:45 p.m. Energy in Indian Country
Conservation and energy debates have placed a growing number of Native American
communities and reservations in the spotlight, with major proposed projects, like the Keystone XL Pipeline expansion earlier this year, running through tribal lands or near them.
Meanwhile, fracking in Oklahoma, North Dakota and other states in the heart of Indian
Country also are generating a number of contentious issues that journalists from these
regions are racing to understand and cover. This session will seek to identify current
hotspots where environmentalism, culture and commerce are colliding, as well as identify
guide journalists in the session on how to identify and stay ahead of current stories on
this front. It will also give reporters an idea of hard and data information they should seek
to include in reports for informative stories, and hone their news judgment in covering
ongoing energy debates.
Speakers: Brian Howard, Dean Scott
Moderator: Tara Gatewood
Room: Potomac 3
3:30 p.m. – 4:45 p.m. Getting It Right: Ethics, Social Media and 24/7 News
Learn from real-world examples how a solid code of ethics can assist reporters in avoiding
pitfalls that come with covering potentially heated and sensitive situations. This session
look at ways to use the Society of Professional Journalists’ newly revised Code of Ethics
and similar guides from other organizations amid rapidly unfolding developments during
a major story, like Charlie Hebdo attack in Paris, protests in Ferguson, Mo., and others.
Speaker: Steve Geimann, past president of SPJ and editor at Bloomberg News
Room: Potomac 1
3:30 p.m. – 4:45 p.m. Advance Your Career With a Journalism Fellowship
Presenters from the three mid-career journalism fellowship programs at Michigan,
Stanford and Harvard talk about their programs and answer audience questions—about
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2015 Conference Agenda
2015 Conference Agenda
2:00 p.m. - 3:15 p.m.
the program, about applying and about how fellowships at these universities can be a
game-changer for your journalism. This session is about making sure more journalists are
aware of what the programs offer, starting with the free studies at a top university; all expenses paid, plus a generous stipend; possibilities for families). We also like to recruit more
diverse fellowship classes and would like to include NAJA members in the coming years.
Speakers: Tom Arviso, Jr., Joshua Benton, Birgit Rieck
Room: Potomac 2
3:45 p.m. – 5:00 p.m.
Data to Make a Difference: How to Use the KIDS COUNT Data Center
The KIDS COUNT Data Center contains hundreds of indicators to measure the educational,
social, economic and physical well-being of children in the United States. Gain insight into
how Native American children are faring and how you can access data on the Data Center
to inform coverage of children’s issues in your community. This session is interactive.
Attendees with laptops should plan to bring them.
KIDS COUNT Data Center: http://datacenter.kidscount.org/
Speakers: Sue Lin Chong and Florencia Gutierrez (Annie E. Casey Foundation)
Room: Regency Ballroom AB
5:30 p.m. – 7:00 p.m.
NPR Reception and Building Tour
NPR is thrilled to welcome NAJA members to Washington. We invite you to join us for
drinks, light refreshments, and conversation at NPR in its new headquarters. Come get to
know NPR better, mix with colleagues, and take a tour of the NPR newsroom. We will offer
tours at 5:45 p.m., 6 p.m. and 6:15 p.m. Please click one of the time slot links to fill out a
registration form in advance. A photo I.D. is required.
NPR is easily accessible via Metro. Please RSVP to Erin McIntyre at [email protected] if
you are planning to attend the reception.
Saturday, July 11
7:30 a.m. – 8:30 a.m. Room: NPR, 111 North Capitol Street, NE, Washington, DC 20002
National Native Media Conference Annual Run/Walk
Join us for an early morning 5K run/walk along the Potomac River on the scenic Mt. Vernon Trail. Organizers will be in the hotel lobby starting at 7 a.m. Participants get a souvenir
NAJA T-shirt. Cost: $15.
Room: Hyatt Regency Crystal City
8:00 a.m. – 12:00 p.m.
Conference Registration
Room: Independence Foyer
9:00 a.m. – 10:00 a.m. Learn Code Basics
Get a basic introduction to code to boost your handle on the building blocks of the
Internet and ultimately work toward helping to be a better news site manager, staff leader
or problem solver on digital projects. This beginners session is great for journalists of all
mediums.
Speaker: Paul Beccio
Room: Potomac 2
9:00 a.m. – 4:00 p.m. NAJA Board Election
Current NAJA members will elect the next board of directors.
Facilitated by NAJA elections chair Jolene Schonchin
Room: Exhibit Hall – Independence Center
9:00 a.m. – 5:00 p.m.
Career Fair & Expo
Room: Exhibit Hall – Independence Center
10:00 a.m. – 11:30 a.m.
Journalism, Sports and Speech: The Dilemma of the Washington NFL Team Name
News organizations across the country have wrestled with the question of how to handle
the name of Washington D.C.’s professional football team. Dozens of outlets and several
prominent broadcasters have taken a public stance against the name, widely regarded as
22
Room: Regency Ballroom AB
11:30 a.m. – 12:30 p.m. Lunch on Own
12:00 p.m. – 1:00 p.m. Justice in Indian Country In-Depth
A series of stories from The Washington Post this past year shed light on gaps in federal
laws that left tribal citizens, especially women and children, vulnerable to violent crime.
Persistent reporting and compelling writing both played a part in giving important issues
the attention they deserved, and won the series the American Society of News Editors
Award for Distinguished Writing on Diversity.
Sari Horwitz, who reported the series from Arizona, South Dakota, Alaska and elsewhere
joins NAJA to discuss the series in a conversation that looks at the issues presented in the
series and outcomes from the series.
Speaker: Sari Horwitz
Room: Regency Ballroom AB
1:15 p.m. – 2:30 p.m. Making Sense of Government: Find Meaningful Stories That Impact Native Lives
The federal government has always had an oversize role in its relationship with tribal
governments. That’s why the Native media needs a good strategy to figure out what’s
important and how to boil down complex stories so they make sense for readers. Mark
Trahant has been writing about federal-Indian relations for more than three decades.
Speaker: Mark Trahant
Room: Potomac 4
1:15 p.m. – 2:30 p.m. Broadcast from Anywhere!
Learn about new technology for remote broadcasts so you can deliver your reports and
interviews from anywhere.
This session presented by Koahnic Broadcasting will cover recording in the field, hosting
an out-of-studio guest, and preparing your audio for national distribution. Discover the
latest recording options, from budget friendly smartphone apps to professional recording
gear. Hone your skills in gathering clean, usable audio such as monitoring levels and mic
placement. Pick up useful tips for editing and ways to structure your program. We will take
you through the steps for preparing your show for distribution including audio conversions, upload sites and the practices used for marketing your program.
Speakers: Shyanne Beatty, Nola Daves Moses, Charles Sather
Room: Potomac 2
1:15 p.m. – 2:30 p.m. Culture Matters: Best Practices for Science and Health Reporting in Indian Country
Writers and researchers discuss a culturally responsible approach to science and health
reporting in Indian Country. News coverage of issues about science, health, risk and the
environment are often framed with facts and statistics, but too frequently lack important
cultural context.
Attendees will receive professional development advice on best practices for interacting
with scientists and physicians. You’ll also get a rundown of resources for career advancement for continued reporting on a subject area where science and indigenous rights can
collide – as seen in the ongoing coverage of Kennewick Man.
Speakers: Christie Aschwanden, Cynthia-Lou Coleman, PhD, Terri Hansen
Room: Potomac 3
2:30 p.m. – 3:15 p.m. Exhibitor Exclusive
Room: Exhibit Hall - Independence Center
23
2015 Conference Agenda
2015 Conference Agenda
a slur but embraced by the team’s fans and football fans nationwide. Join sportswriters,
NAJA leaders and editors for a discussion on race, mascots and language. This session also
will address the recent free speech discussion surrounding the trademark dispute over
the Washington NFL team name.
Moderator: Keith Woods
Speakers: Mark Mammot; Tristan Ahtone; Suzan Shown Harjo; Christine Haight Farley;
Stephen Baird
3:15 p.m. – 4:30 p.m. Going on Air With FNX | First Nations Experience
FNX | First Nations Experience wants to help media professionals get their content on air.
During this workshop, FNX will host a session for reporters, producers and filmmakers to
share completed projects they are looking to air. Network staff will be available to answer
questions about the submission and programming acquisition process. Submission
guidelines can be found at http://fnx.org/video-submissions-guidelines.
FNX | First Nations Experience is a TV network featuring Native American and Indigenous programming - created by the San Manuel Band of Mission Indians and KVCR. FNX
launched on Sept. 25, 2011 in Southern California - the second largest market in the U.S. with an audience of 18 million viewers. FNX broadcasts from the KVCR studios in Southern
California’s Inland Empire.
Speakers: Frank Blanquet, Terria Smith
Room: Potomac 4
3:15 p.m. – 4:30 p.m. The Native How-To for Better Health News
Our Native communities are overdue for better, broader coverage of Native health issues,
starting with cancer. The rate of cancer among Native Americans has accelerated at a
considerably rapid pace in the past 20 years, yet there’s a shortage of consistent public-service reporting on the topic, and published stories often follow a narrow focus that
could be expanded to reach and inform more people. This session will center on ways to
improve how we report on cancer and health overall in Indian Country—with a look at
gathering and presenting data, identifying national developments with local impact, and
pursuing reporting threads that can broaden a story. We will also present Web tools and
databases journalists can use to cover cancer and public health topics in the next year.
Plus, there will be a chance to engage with other journalists in a hands-on exercise and
discussion that promises to bring group perspective on how we can all do a better job of
better reaching communities with our stories.
Speakers: Teresa Lamsam, Deb Krol, Dr. Robert Logan and Kris Rhodes
Room: Potomac 2
3:15 p.m. – 4:30 p.m. Indigenous Language Broadcasting
The results of recent research into indigenous language broadcasting in northern Canada
has lessons for staff at tribal radio stations in the U.S. Listen to the voices of indigenous
storytellers on air as they share stories about the challenge of broadcasting in their
respective languages, as well as the opportunity it provides to share culture and cultural
teachings through language. Shannon Avison of First Nations University in Regina, Saskatchewan, leads the discussion.
Speaker: Shannon Avison
Room: Potomac 3
6:00 p.m. – 7:00 p.m. 2015 Silent Auction—Benefit for the NAJA Scholarship Fund
Room: Regency Ballroom AB
7:00 p.m. – 9:00 p.m. 2015 National Native Media Awards Banquet
Celebrate the outstanding work of the journalists of Indian Country as NAJA honors
writers, TV and radio journalists, and change makers for The Washington Post, Esquire
Magazine, Indian Country Today Media Network, NPR, Navajo Times, Cherokee Phoenix, Al
Jazeera and many, many other outlets and publications. Native Public Media also honors
outstanding contributions and work in Native media on this special night.
Speaker: Amanda Blackhorse
Co-Emcees: Jennifer Loren and Darren Brown
Room: Regency Ballroom AB
Sunday, July 12
9:30 a.m. – 10:30 a.m
NAJA Member Breakfast and Annual Meeting
Room: Regency Ballroom AB
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Native American
Journalists
Association
and Awards Ceremony
Keynote Speaker
Amanda
Blackhorse
Ray Halbritter, Publisher
This Week From Indian Country Today and ICTMN.com
RAISING
YOUR
VOICES.
Lilly salutes the NAJA/
National Native Media
Conferene Exhibitors
is proud to support the
2015 Conference Exhibitors
The Annie E. Casey Foundation
www.aecf.org
Gina Davis
[email protected]
Associated Press
http://www.ap.org/
Diane Parker
[email protected]
Bloomberg BNA
www.bna.com
Chantelle Williams
703-341-2013
Medill School of Journalism, Media, Integrated Marketing Communications
http://www.medill.northwestern.edu/
Belinda Clarke
[email protected]
National Association of Government Communicators
Native American Journalists Association (NAJA)
http://www.naja.com
National Museum of the American Indian
www.AmericanIndian.si.edu
Tanya Thrasher
[email protected]
Newseum Institute
www.newseum.org/
BuzzFeed
www. BuzzFeed.com
Juliette Austin
[email protected]
Native Voices exhibition, National Library of Medicine
www.nlm.nih.gov/nativevoices
Kathy Cravedi
[email protected]
CBS News
cbsnews.com
Crystal Johns
[email protected]
University of Oklahoma, Gaylord College of Journalism and Mass Communication
www.ou.edu/gaylord
John M. Hockett
[email protected] | 405-226-8330
Cherokee Nation
www.cherokee.org
Amanda Clinton
[email protected]
43528_NAJA_100YearAd_4.875x5.125.pdf
4/21/15
3:50 PM
Columbia Journalism School
www.journalism.columbia.edu
Brett Cione
[email protected] | 212-854-8608
CUNY Graduate School of Journalism
journalism.cuny.edu
Colleen Marshall
[email protected] | 646758-7700
Eli Lilly and Company
http://www.lilly.com
Janice Chavers
[email protected]
Fox Television Stations, Inc.
www.21cf.com
Heather Frascella
[email protected] | 212-301-5853
/////////////////////////////////////////////////
At Bloomberg BNA, we leverage
the unique points of view from people
of all backgrounds to drive our business
forward and deliver results. All our
individual voices come together to
form a tapestry of expertise…that
speaks volumes.
Gannett Foundation
www.gannett.com
Virgil Smith
828-230-8230
Coca-Cola is a
Proud Supporter of the
Intel
www.intel.com
The McClatchy Company
www.mcclatchy.com
©2015 The Coca-Cola Company. All Rights Reserved.
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CA30100 06/14 PRINTED IN USA ©2015, Eli Lilly and Company. ALL RIGHTS RESERVED. www.lilly.com
The Native American Journalists Association thanks our sponsors for their
generous support of the 2015 National Native Media Conference.
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