IoD Firstcom Intro.key

Institute of Directors
Firstcom Digital Capabilities. An introduction.
!
May 2014
Proven.
firstcom.ie
Proven.
Established 1993
firstcom.ie
Proven.
Established 1993
Annual revenues c.€4m
firstcom.ie
Proven.
Established 1993
Annual revenues c.€4m
Consistently profitable
firstcom.ie
Proven.
Established 1993
Annual revenues c.€4m
Consistently profitable
Service flexibility...
distinctive brand identities
web development
digital communications platforms
online/offline marketing support
firstcom.ie
Proven.
Established 1993
Annual revenues c.€4m
Consistently profitable
Service flexibility...
distinctive brand identities
web development
digital communications platforms
online/offline marketing support
Diverse client experience across a range
of vertical and geographic markets.
firstcom.ie
Proven.
Established 1993
Annual revenues c.€4m
Consistently profitable
Service flexibility...
distinctive brand identities
web development
digital communications platforms
online/offline marketing support
Diverse client experience across a range
of vertical and geographic markets.
IRL, US, UK, Asia, Europe
firstcom.ie
Proven.
Established 1993
Annual revenues c.€4m
Consistently profitable
Service flexibility...
distinctive brand identities
web development
digital communications platforms
online/offline marketing support
Diverse client experience across a range
of vertical and geographic markets.
IRL, US, UK, Asia, Europe
Members of Irish Internet Association,
IAPI and Enterprise Ireland's e-Business
Consultants panel
firstcom.ie
Trusted.
firstcom.ie
project team.
Gavin Byrne / Project Director
project team.
Gavin Byrne / Project Director
> member of IoD with some perspective on IoD priorities and operational context
project team.
Gavin Byrne / Project Director
> member of IoD with some perspective on IoD priorities and operational context
> content strategy lead
project team.
Gavin Byrne / Project Director
> member of IoD with some perspective on IoD priorities and operational context
> content strategy lead
> principal customer contact
project team.
Gavin Byrne / Project Director
> member of IoD with some perspective on IoD priorities and operational context
> content strategy lead
> principal customer contact
NOTE: Stephen Cloonan, Firstcom Chairman, also an active IoD member and occasional guest speaker.
project team.
Gavin Byrne / Project Director
> member of IoD with some perspective on IoD priorities and operational context
> content strategy lead
> principal customer contact
NOTE: Stephen Cloonan, Firstcom Chairman, also an active IoD member and occasional guest speaker.
Steve Armstrong / Project Manager
project team.
Gavin Byrne / Project Director
> member of IoD with some perspective on IoD priorities and operational context
> content strategy lead
> principal customer contact
NOTE: Stephen Cloonan, Firstcom Chairman, also an active IoD member and occasional guest speaker.
Steve Armstrong / Project Manager
> technical lead / head of development
project team.
Gavin Byrne / Project Director
> member of IoD with some perspective on IoD priorities and operational context
> content strategy lead
> principal customer contact
NOTE: Stephen Cloonan, Firstcom Chairman, also an active IoD member and occasional guest speaker.
Steve Armstrong / Project Manager
> technical lead / head of development
> customer contact
project team.
Gavin Byrne / Project Director
> member of IoD with some perspective on IoD priorities and operational context
> content strategy lead
> principal customer contact
NOTE: Stephen Cloonan, Firstcom Chairman, also an active IoD member and occasional guest speaker.
Steve Armstrong / Project Manager
> technical lead / head of development
> customer contact
+ Designers x 2
project team.
Gavin Byrne / Project Director
> member of IoD with some perspective on IoD priorities and operational context
> content strategy lead
> principal customer contact
NOTE: Stephen Cloonan, Firstcom Chairman, also an active IoD member and occasional guest speaker.
Steve Armstrong / Project Manager
> technical lead / head of development
> customer contact
+ Designers x 2
+ Developers x 2
project team.
What our customers say.
firstcom.ie
What our customers say.
To date our experience of Firstcom’s strategic input and project delivery has been first class. We particularly value the quality and flexibility
of their thinking, consistent responsiveness, and the high level of ongoing technical support we receive from their people.
- Mark Kirk, Director of Information Technology, Glen Dimplex Group.
firstcom.ie
What our customers say.
To date our experience of Firstcom’s strategic input and project delivery has been first class. We particularly value the quality and flexibility
of their thinking, consistent responsiveness, and the high level of ongoing technical support we receive from their people.
- Mark Kirk, Director of Information Technology, Glen Dimplex Group.
The Firstcom team worked with us to define the desired user experiences, key messaging and creative strategy for the site. They put in
place a project schedule that pre-defined key tasks and timings. Then their team liaised comfortably and pro-actively with the senior people
in IT, Communications and Investor Relations, all the while providing world-class design, technical and strategic input. We have no hesitation
in recommending Firstcom.
- Frauke Oberdieck, Vice President Corporate Communications AerCap Holdings NV (NYSE: AER)
firstcom.ie
What our customers say.
To date our experience of Firstcom’s strategic input and project delivery has been first class. We particularly value the quality and flexibility
of their thinking, consistent responsiveness, and the high level of ongoing technical support we receive from their people.
- Mark Kirk, Director of Information Technology, Glen Dimplex Group.
The Firstcom team worked with us to define the desired user experiences, key messaging and creative strategy for the site. They put in
place a project schedule that pre-defined key tasks and timings. Then their team liaised comfortably and pro-actively with the senior people
in IT, Communications and Investor Relations, all the while providing world-class design, technical and strategic input. We have no hesitation
in recommending Firstcom.
- Frauke Oberdieck, Vice President Corporate Communications AerCap Holdings NV (NYSE: AER)
From the initial discussion with Firstcom they were on board, not only supporting but also challenging our ideas making us think in a different
way about the way Suzuki were marketing themselves on the web in Ireland. The Firstcom development team worked with Suzuki UK to
produce and develop a new website structure and user experience, and delivered a fantastic tool to promote Suzuki online. Suzuki Ireland were
the first in Europe to launch a re-designed website for the Suzuki brand, a great result for our marketing team. I'd be happy to recommend
Firstcom to any marketeer looking for a strong digital partner.
- Declan Maguire, Marketing and Communications Manager, Suzuki Ireland.
firstcom.ie
What our customers say.
To date our experience of Firstcom’s strategic input and project delivery has been first class. We particularly value the quality and flexibility
of their thinking, consistent responsiveness, and the high level of ongoing technical support we receive from their people.
- Mark Kirk, Director of Information Technology, Glen Dimplex Group.
The Firstcom team worked with us to define the desired user experiences, key messaging and creative strategy for the site. They put in
place a project schedule that pre-defined key tasks and timings. Then their team liaised comfortably and pro-actively with the senior people
in IT, Communications and Investor Relations, all the while providing world-class design, technical and strategic input. We have no hesitation
in recommending Firstcom.
- Frauke Oberdieck, Vice President Corporate Communications AerCap Holdings NV (NYSE: AER)
From the initial discussion with Firstcom they were on board, not only supporting but also challenging our ideas making us think in a different
way about the way Suzuki were marketing themselves on the web in Ireland. The Firstcom development team worked with Suzuki UK to
produce and develop a new website structure and user experience, and delivered a fantastic tool to promote Suzuki online. Suzuki Ireland were
the first in Europe to launch a re-designed website for the Suzuki brand, a great result for our marketing team. I'd be happy to recommend
Firstcom to any marketeer looking for a strong digital partner.
- Declan Maguire, Marketing and Communications Manager, Suzuki Ireland.
Firstcom were new to us but, following them winning the formal tender process, they very quickly demonstrated their capability to really
understand our organisation and needs. The concept of our organisation and its positioning in the food sector are not that easy to portray. But
Gavin and his team did a really good job in the early stages, pulling together the main drivers and influences for our organisation and
translating that into a very fresh portrayal of our brand.
- Jon Poole, Chief Executive, The Institute for Food Science and Technology (UK)
firstcom.ie
Our process.
The right foundations for the IoD’s online presence.
research.
Meet with IoD project team
research.
Meet with IoD project team
Learn your objectives and business goals
research.
Meet with IoD project team
Learn your objectives and business goals
Help to ruthlessly clarify and optimise your keynote
messaging for the online environment.
research.
Meet with IoD project team
Learn your objectives and business goals
Help to ruthlessly clarify and optimise your keynote
messaging for the online environment.
Apply all relevant network and online community building
experience (e.g Fitmagazine.ie for INM, Institute of Food Science and Technology in UK etc.)
research.
Meet with IoD project team
Learn your objectives and business goals
Help to ruthlessly clarify and optimise your keynote
messaging for the online environment.
Apply all relevant network and online community building
experience (e.g Fitmagazine.ie for INM, Institute of Food Science and Technology in UK etc.)
Provide perspective and focus on...
research.
Keeping it simple.
Keeping it simple.
IoD
business goals
Keeping it simple.
IoD
business goals
Member/Prospect
goals
Keeping it simple.
website goals
Step 1
Prior to any coding/development takes place we build a mock up
wireframing.
Prior to any coding/development takes place we build a mock up
The wireframe is an interactive blueprint of each page and template
wireframing.
Prior to any coding/development takes place we build a mock up
The wireframe is an interactive blueprint of each page and template
Defines Information Architecture of the new site - what content/
functionality goes where, and WHY
wireframing.
Prior to any coding/development takes place we build a mock up
The wireframe is an interactive blueprint of each page and template
Defines Information Architecture of the new site - what content/
functionality goes where, and WHY
Illustrates user's journey(s)
wireframing.
Prior to any coding/development takes place we build a mock up
The wireframe is an interactive blueprint of each page and template
Defines Information Architecture of the new site - what content/
functionality goes where, and WHY
Illustrates user's journey(s)
Easy and fast to iterate
wireframing.
Prior to any coding/development takes place we build a mock up
The wireframe is an interactive blueprint of each page and template
Defines Information Architecture of the new site - what content/
functionality goes where, and WHY
Illustrates user's journey(s)
Easy and fast to iterate
Helps define deliverables, functional spec and project cost
wireframing.
Prior to any coding/development takes place we build a mock up
The wireframe is an interactive blueprint of each page and template
Defines Information Architecture of the new site - what content/
functionality goes where, and WHY
Illustrates user's journey(s)
Easy and fast to iterate
Helps define deliverables, functional spec and project cost
BOTTOM LINE - Deliverables agreed and IoD gets NO SURPRISES…
wireframing.
Step 2.
Design.
Build on existing identity and
assets: IoD imagery and colours.
Design.
Build on existing identity and
assets: IoD imagery and colours.
Event and member Imagery/data
Design.
Build on existing identity and
assets: IoD imagery and colours.
Event and member Imagery/data
Sleek and intuitive navigation
Design.
Build on existing identity and
assets: IoD imagery and colours.
Event and member Imagery/data
Sleek and intuitive navigation
Responsiveness built-in for mobile
Design.
Build on existing identity and
assets: IoD imagery and colours.
Event and member Imagery/data
Sleek and intuitive navigation
Responsiveness built-in for mobile
Guiding principals?
Design.
Build on existing identity and
assets: IoD imagery and colours.
Event and member Imagery/data
Sleek and intuitive navigation
Responsiveness built-in for mobile
Guiding principals?
> effective user experience
Design.
Build on existing identity and
assets: IoD imagery and colours.
Event and member Imagery/data
Sleek and intuitive navigation
Responsiveness built-in for mobile
Guiding principals?
> effective user experience
> positive emotional reaction
Design.
Build on existing identity and
assets: IoD imagery and colours.
Event and member Imagery/data
Sleek and intuitive navigation
Responsiveness built-in for mobile
Guiding principals?
> effective user experience
> positive emotional reaction
> funnel user traffic efficiently
Design.
Build on existing identity and
assets: IoD imagery and colours.
Event and member Imagery/data
Sleek and intuitive navigation
Responsiveness built-in for mobile
Guiding principals?
> effective user experience
> positive emotional reaction
> funnel user traffic efficiently
> minimal irritation
Design.
Build on existing identity and
assets: IoD imagery and colours.
Event and member Imagery/data
Sleek and intuitive navigation
Responsiveness built-in for mobile
Guiding principals?
> effective user experience
> positive emotional reaction
> funnel user traffic efficiently
> minimal irritation
> maximum usefulness to members
Design.
Step 3.
A Beta site will be accessible pre go-live
Beta environment.
a presentation to the Institute of Directors in Ireland
firstcom.ie
A Beta site will be accessible pre go-live
Live development environment - accessible only with a
specific IP address
Beta environment.
a presentation to the Institute of Directors in Ireland
firstcom.ie
A Beta site will be accessible pre go-live
Live development environment - accessible only with a
specific IP address
Page templates can be reviewed/explored
Beta environment.
a presentation to the Institute of Directors in Ireland
firstcom.ie
A Beta site will be accessible pre go-live
Live development environment - accessible only with a
specific IP address
Page templates can be reviewed/explored
Content can be entered by IoD team (or Firstcom on a time
and materials basis - for discussion)
Beta environment.
a presentation to the Institute of Directors in Ireland
firstcom.ie
A Beta site will be accessible pre go-live
Live development environment - accessible only with a
specific IP address
Page templates can be reviewed/explored
Content can be entered by IoD team (or Firstcom on a time
and materials basis - for discussion)
Information Architecture will have been clearly defined by
wireframe and final functional spec
Beta environment.
a presentation to the Institute of Directors in Ireland
firstcom.ie
A Beta site will be accessible pre go-live
Live development environment - accessible only with a
specific IP address
Page templates can be reviewed/explored
Content can be entered by IoD team (or Firstcom on a time
and materials basis - for discussion)
Information Architecture will have been clearly defined by
wireframe and final functional spec
But we appreciate minor changes may be required
Beta environment.
a presentation to the Institute of Directors in Ireland
firstcom.ie
Content Management System.
Each of our customers’ requirements is different so we offer a range of
CMS platforms with different strengths
CMS.
a presentation to the Institute of Directors in Ireland
firstcom.ie
Content Management System.
Each of our customers’ requirements is different so we offer a range of
CMS platforms with different strengths
Most popular are Expression Engine (EE) and WordPress
CMS.
a presentation to the Institute of Directors in Ireland
firstcom.ie
Content Management System.
Each of our customers’ requirements is different so we offer a range of
CMS platforms with different strengths
Most popular are Expression Engine (EE) and WordPress
These are both
Highly customisable
Can be paired with a wealth of plug-ins to offer extensive functionality
Each offers a simple, intuitive user-friendly interface for content publishing and editing
Offer drag and drop convenience
CMS.
a presentation to the Institute of Directors in Ireland
firstcom.ie
Content Management System.
Each of our customers’ requirements is different so we offer a range of
CMS platforms with different strengths
Most popular are Expression Engine (EE) and WordPress
These are both
Highly customisable
Can be paired with a wealth of plug-ins to offer extensive functionality
Each offers a simple, intuitive user-friendly interface for content publishing and editing
Offer drag and drop convenience
EE is used by many of the worlds leading online brands and businesses:
CMS.
a presentation to the Institute of Directors in Ireland
firstcom.ie
Step 4.
We test to ensure optimal functionality on all major browsers
testing.
We test to ensure optimal functionality on all major browsers
Ours is a progressive enhancement strategy...
testing.
We test to ensure optimal functionality on all major browsers
Ours is a progressive enhancement strategy...
Solid baseline experience for those with non-current browsers
testing.
We test to ensure optimal functionality on all major browsers
Ours is a progressive enhancement strategy...
Solid baseline experience for those with non-current browsers
Richer User Interface (UI) for those running modern browsers
testing.
Guaranteed cross browser support:
Internet Explorer back to IE8
Chrome (Mac, Windows, iOS, and Android)
Safari (Mac and iOS only, as Windows more or less discontinued)
Firefox (Mac, Windows)
Opera (Mac, Windows)
testing.
Guaranteed cross browser support:
Internet Explorer back to IE8
Chrome (Mac, Windows, iOS, and Android)
Safari (Mac and iOS only, as Windows more or less discontinued)
Firefox (Mac, Windows)
Opera (Mac, Windows)
Continual testing throughout development cycle
testing.
Guaranteed cross browser support:
Internet Explorer back to IE8
Chrome (Mac, Windows, iOS, and Android)
Safari (Mac and iOS only, as Windows more or less discontinued)
Firefox (Mac, Windows)
Opera (Mac, Windows)
Continual testing throughout development cycle
Emulation and live machines for de-bugging
testing.
Guaranteed cross browser support:
Internet Explorer back to IE8
Chrome (Mac, Windows, iOS, and Android)
Safari (Mac and iOS only, as Windows more or less discontinued)
Firefox (Mac, Windows)
Opera (Mac, Windows)
Continual testing throughout development cycle
Emulation and live machines for de-bugging
Load speed testing and code validation as standard
testing.
We follow best practice in securing customer sites
change.
security.
We follow best practice in securing customer sites
change.
A properly configured system folder is typically
safe from http access
security.
We follow best practice in securing customer sites
change.
A properly configured system folder is typically
safe from http access
Core system folders are renamed, moved above
the public site folder for added security
security.
Provided as standard
Training.
Provided as standard
Single day generally sufficient for full contententry/editing competence - depending on your
preferred Content Management System
Training.
Provided as standard
Single day generally sufficient for full contententry/editing competence - depending on your
preferred Content Management System
Tailored user manual/core task-specific videos can
be provided
Training.
Provided as standard
Single day generally sufficient for full contententry/editing competence - depending on your
preferred Content Management System
Tailored user manual/core task-specific videos can
be provided
Timing - end of development cycle during content
entry phase (win-win)
Training.
launch.
change.
only the beginning.
change.
ongoing
input
only the beginning.
No resting on our laurels!
Reporting.
Google analytics installed as standard
Reporting.
Google analytics installed as standard
In-page analytics and visitor-flow are powerful tools
Reporting.
Google analytics installed as standard
In-page analytics and visitor-flow are powerful tools
And they're free!
Reporting.
Google analytics installed as standard
In-page analytics and visitor-flow are powerful tools
And they're free!
Heat Map & A/B testing - incremental cost
Reporting.
Google analytics installed as standard
In-page analytics and visitor-flow are powerful tools
And they're free!
Heat Map & A/B testing - incremental cost
Moz.com - augmented SEO reporting - incremental cost
Reporting.
Google analytics installed as standard
In-page analytics and visitor-flow are powerful tools
And they're free!
Heat Map & A/B testing - incremental cost
Moz.com - augmented SEO reporting - incremental cost
Responsibility needs to be allocated - for discussion
Reporting.
Ongoing Support
Support.
We appreciate the need for ongoing support post go-live
Support costs.
We appreciate the need for ongoing support post go-live
Typically recommend a retained support/maintenance
contract - with 6 monthly value review
Support costs.
We appreciate the need for ongoing support post go-live
Typically recommend a retained support/maintenance
contract - with 6 monthly value review
Initial suggested allocation is 6 hours per month
Support costs.
We appreciate the need for ongoing support post go-live
Typically recommend a retained support/maintenance
contract - with 6 monthly value review
Initial suggested allocation is 6 hours per month
Discounted rate of for discussion
Support costs.
We appreciate the need for ongoing support post go-live
Typically recommend a retained support/maintenance
contract - with 6 monthly value review
Initial suggested allocation is 6 hours per month
Discounted rate of for discussion
Ad hoc requirements over and above this allowance to be
logged in half-hourly pro rata cost increments, itemised,
flagged in advance, and billed monthly
Support costs.
HTML email marketing
Value-added services
HTML email marketing
Set up database and newsletter templates
Value-added services
HTML email marketing
Set up database and newsletter templates
Subscription capture can be integrated into IoD' website
Value-added services
HTML email marketing
Set up database and newsletter templates
Subscription capture can be integrated into IoD' website
Powerful, focused and cheap means of outbound marketing
Value-added services
HTML email marketing
Set up database and newsletter templates
Subscription capture can be integrated into IoD' website
Powerful, focused and cheap means of outbound marketing
Properly leverage a world-class web publishing platform
Value-added services
Brand and corporate identity strategy/design
Value-Added / Additional Services
Brand and corporate identity strategy/design
World-class marketing collateral
����
���
���
���
����
�����
��������
��
USACE,
Galveston District
proposal
March 17
2010 W912HY-09-R-0023
�
��
�
�
�
���
���
����
�
�
�
�
���
����
�
�
��
�
�
����
��
��
�
�
�
�
����
�
�
�
��
���
���
�
����
�
��
�
���
�
�
��
��
�
�
�
�
����
�
����
�
�
��
�
��
�
���
�
���
�
�
��
��
��
�
��
��
�
�
��
��
�
�
��
��
�
�
����
�
�
�
�
��
�
�
����
�
�
�
����
���
�
�
�
�
�
Indefinite Delivery/Indefinite Quantity (IDIQ)
Multiple Award Task Order Contract for
HORIZONTAL CONSTRUCTION SERVICES
SOUTHWESTERN DIVISION (SWD)
AerCap Holdings N.V.
UNRESTRICTED POOL
2013 Investor Day »
NOVEMBER 4, 2013 | NEW YORK
in association with
The Conti Group 2045 LINCOLN HIGHWA
GHWAY
GHWA
AY · EDISON · NJ 08817 www.conticorp.com
Value-Added / Additional Services
Brand and corporate identity strategy/design
World-class marketing collateral
PR Support
Value-Added / Additional Services
Brand and corporate identity strategy/design
World-class marketing collateral
PR Support
Trade show assets and collateral
Value-Added / Additional Services
Brand and corporate identity strategy/design
World-class marketing collateral
PR Support
Trade show assets and collateral
Corporate, market and project-specific videos
Value-Added / Additional Services
Brand and corporate identity strategy/design
World-class marketing collateral
PR Support
Trade show assets and collateral
Corporate, market and project-specific videos
Recruitment/HR material
Value-Added / Additional Services
Brand and corporate identity strategy/design
World-class marketing collateral
PR Support
Trade show assets and collateral
Corporate, market and project-specific videos
Recruitment/HR material
Social Media
Value-Added / Additional Services
change.
!
!
We would welcome the opportunity to meet
with the IoD project team to discuss your
aspirations and requirements.
!
Contact Gavin Byrne via
[email protected] or
01 2930999
!
Thank you.
change.
We would welcome the opportunity to meet
withongoing
the IoD projectinput
team to discuss your
!
!
aspirations
requirements.
No restingand
on our
laurels!
!
Contact Gavin Byrne via
[email protected] or
01 2930999
!
Thank you.