ASI E-Marketing ASI E

Testimonials
ASI
E-Marketing
for Suppliers
ASI
E-Marketing
for Suppliers
“Tagmaster is proud to be a supplier with over 450 products
listed, searched, and bought every day on LogoMall. The
shopping engine is ingenious! Great Job!”
Michelle Michelsen, Marketing Director
Dard Products, Tagmaster ASI/048500
“ASI’s Email Express allows us to reach a large audience
at a minimal expense. The greatest benefits we have
employed are the reporting functions of the program.
Using Email Express along with other ASI products and
services we have noticed real gains this year and are
growing better than ever.”
Dru Strawsburg
Ad Master Supply ASI/031485
“We regularly get compliments from first-time visitors to
our site. Typically, they rave about the search capabilities
and ease of use of the new shopping engine, but they
also like the personal touches that have been added by
ASI’s expert staff. The beauty of a site like this is that we
spend very little time worrying about the content because
it pulls from ASI ESP ® Online data which is perpetually
being updated.”
Maura Sevier-Burgess
Weekend Warrior Promotional Products ASI/356446
Advertising Specialty Institute® • 4800 Street Road • Trevose, PA 19053-6698 • 800-546-1350 • www.asicentral.com
411-810086-1106
Welcome to
E-Marketing
Solutions!
ASI E-Marketing for Suppliers helps you choose an electronic
marketing plan best suited for you and your business. ASI is
excited to be able to provide your products with online marketing
solutions that make sense.
Step 1
Who is the audience you are trying to reach?
Would you like to place your products on 7,400+ distributor
websites? Send emails to 55,000? It is important that you reach
the correct audience for your marketing to be effective. To keep
your online marketing selection simple we have separated your
choices into two groups: distributors and end-buyers. We want
you to appreciate that it is vital to reach end-buyers as well
as distributors. It is important to think about this when planning
E-Marketing because you rely heavily on distributors to be your
retailing connection to end-buyers.
E-Marketing to End-Buyers
LogoMall Network
Product type:
Product Database
Reach: millions of end-buyers and thousands of distributors
Make the most of your online marketing dollars when you sell
your products on the LogoMall network including LogoMall,
Promomart.com and SuccessfulPromotions.com.
Your products have never been easier to find thanks to the
new LogoMall network shopping engine, which harnesses
technology identical to that used on the Wal-Mart, Home
Depot and Circuit City Websites!
When your product information is updated in ESP® Online,
it will automatically be updated on the LogoMall network.
Step 2
What media do you use to reach that audience?
ASI E-Marketing for Suppliers is all about choices. We have the
right E-Marketing combinations that will help your business grow.
Each section in this booklet outlines the online products ASI has to
offer and their specific product type, reach, features and benefits.
We realize that there are many ways to reach the correct audience,
so we have created a few key things to look for to simplify the
process. Product type and Reach are at the top of each section.
The marketing product type is the kind of each marketing medium.
The advertising reach is the number of End-Buyers or Distributors
the medium will touch.
A Success Story
Contact ASI
Alton Chesson loves LogoMall as
the service has helped him to increase sales
with good sized orders. He has found the site to be
user-friendly and is extremely happy with the site’s
customization features. With LogoMall, Alton was
able to “modify everything just for me!”
It’s time to talk with an ASI Account Manager. If you
have any questions please contact our expert staff
at 800-546-1350 or email [email protected].
Alton Chesson
Chesson Promotions
ASI/161531
Step 3
Call 800-546-1350
Advertising Specialty Institute®
4800 Street Road • Trevose, PA 19053-6698
800-546-1350 • www.asicentral.com
Call 800-546-1350
LogoMall
• 7400+ distributor LogoMall websites
• 3.8 million page views per month
• Traffic Reports provide accurate
customized information
Promomart.com
• Nationally recognized website
• Popular product categories and themes
• Prompts end-buyers to request your
specific brand
SuccessfulPromotions.com
• ASI’s newest website
• Promoted by ASI and distributors via
Successful Promotions magazine
• Educates the end-buyer about your products
E-Marketing to End-Buyers
LogoMall, Promomart.com,
SuccessfulPromotions.com
Advertising
Product Spotlight
Product type:
website advertisement
Reach: millions of end-buyers
PromoMart.com and SuccessfulPromotions.com
Product Spotlights help promote your hottest products
with a unique advertisement on the home page.
Product type:
website advertisement
Reach: millions of end-buyers
Themed Product Niche Catalogs will
promote the products you’d like to feature
on LogoMall’s home page. Niche catalogs
are promoted by ASI throughout the
year via email.
Exclusive Featured Products Sets let you
choose up to 32 products you’d like to
feature on Promomart.com. Available
from a text link on the home page,
distributors also have an option to
display featured product sets on their
own LogoMall® sites.
Themed Product
Niche Catalogs
Exclusive Featured
Product Sets
Call 800-546-1350
ASI Email Newsletters
Product type:
Electronic Newsletter
Successful Promotions Trend Report
Reach: 17,000+ end buyers
Successful Promotions Trend Report is ASI’s first e-newsletter
dedicated to end buyers. The monthly publication allows
readers an inside look into cool product launches, consumer
promotions, and incentive campaigns.
Stitches Small Business
Reach: 15,500 home-based embroiderers
and garment decorators
Stitches Small Business is ASI’s NEW e-newsletter sent
monthly to small business owners providing them with
current news, product innovations, and ideas for the
decorating industry.
Embroidery Business Insights
Reach: 13,500 commercial embroiderers
and apparel decorators
Embroidery Business Insights is ASI’s NEW e-newsletter
sent bi-monthly to embroidery executives providing them with
the latest news, developments, and ideas in embroidery.
Uniforms Trend Report
Reach: 6,500 uniforms sales people
and end-buyers
Uniforms Trend Report is ASI’s NEW e-newsletter sent
monthly to uniform salespeople and end-buyers that
focuses on the exploding uniform market. Salespeople will
keep up-to-date on the industry while they discover new
uniform programs, news, trends, case studies, and more.
E-Marketing to Distributors
ESP Online Advertising
Banner Ad
Product type:
website advertisement
Reach: 25,000 distributors
ESP® Online Search Screen Advertising
Call attention to your latest or best selling
product when you choose to advertise with
banner, tile, or text ads on the search screens
of ESP Online.
Tile Ad
ESP Online Results Screen Advertising
Choose to target your advertising only to
distributors searching on a particular word
or category with banner, tile or text ads.
Text Ad
LogoLine™
This powerful branding tool displays your
logo every time your products are scrolled
over in ESP search results.
LogoLine™
Call 800-546-1350
EmailExpress™
Product type:
email
Reach: 55,000+ readers
Send your latest products, specials, closeouts and more into the email
boxes of both ASI members and non-members with ASI’s direct email
advertising service, EmailExpress.
EmailExpress features informative ROI reports, which give you real time
data on delivery, clicks, forwards, and buyer-friendly requests in
an easy to read format. EmailExpress also offers select targeted email
lists. Work directly with an ASI coordinator to reach: distributors with
the best credit, the most powerful distributorships, and the newest
companies to the business.
Email Express allows distributors to request catalogs, samples,
information and more.
ASI TV
Product type:
video email
Reach: 55,000+ distributors and unlimited end-buyers
One of the most exciting ways to display your product is video. ASI TV
is the chance to do a live demo showing how your products work. Using
Flash technology, ASI will produce a finished: 30 second commercial
for your business or product and email it to 55,000 targeted
customers. The finished, interactive email will provide your
prospects with:
· A video of your product
· Direct links to request orders, samples,
and information
· Link backs to your corporate Website.
Best of all, you retain ownership of the finished video for use
on your own Web site, booth, or in-house marketing!
E-Marketing to Distributors
ASI Email Newsletters
Product type:
website advertisement
Reach: 44,000+ distributors
Reach professionals with the industry’s most avidly read and respected
email newsletters.
®
Counselor PromoGram
PromoGram has long been regarded
as the industry’s leading news email.
Published weekly to 44,000 promotional
products professionals, Promogram keeps
tabs on the pulse of the industry.
Promogram’s “Product of the week”
reaches out to thousands of industry
leaders and is also the featured product
on www.asicentral.com.
Advantages Hot Deals
Advantages Hot Deals publishes weekly to 44,000 top distributors.
Featuring smart editorial and great specials, it brings distributors the
scoop on what’s new, what’s a bargain and
what it all really means!
Call 800-546-1350
Wearables Business Style
The first apparel-specific e-newsletter from ASI is published twicemonthly and distributed to 40,000 promotional product professionals.
Wearables Business Style features the hottest trends
in the wearables industry. Spotlight your apparel and
accessories to industry professionals when you advertise
on Wearables Business Style.
LogoMall Inside Scoop
The Inside Scoop is an e-newsletter that informs
the 7400+ distributors who use LogoMall for
their shopping website about special
announcements and the latest features. Use
the Inside Scoop to reach this exclusive
audience to promote your new products and
special offers.
E-Marketing to Distributors
Websites for suppliers
Product type:
website
Reach: 22,000 distributors and unlimited end-buyers.
ASISupplier websites are an ideal solution. Offering suppliers a location
to display all of their products online, ASISupplier websites include a
world-class shopping engine, customizable content, distributor access and
more. The websites are low maintenance and products are automatically
updated from ESP ® Online information.
If you have wanted a website, but have been
unsure about how to get the best value for
your money, take advantage of this great
deal today. ASISupplier websites reach large
audiences, generating buzz around your
products with both distributors and end-users.
This is a spectacular price to purchase a new
website and watch your business grow.
$195/per
year
LogoMall subscribers
$295/per
year
Non-LogoMall
subscribers
ASI E-Marketing
Rate Card
2006-2007
Advertising to Reach End-Buyers
LogoMall Network
LogoMall, PromoMart, SuccessfulPromotions.com – Millions of end-buyers and thousands of distributors
All Products – 1 YEAR – * $1,999 *
PromoMart.com – 750,000 page views monthly
Description
Ad specs
Home Page Product Spotlight
Exclusive Featured Product Set
Themed Products
2 Part Advertorial
32 Product Set
8 Product Set
1X
3X
6X
12X
$499
$899
$249
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ASICentral.com – 500,000 page views monthly
Description
Ad specs
Home Small Skyscraper Home Button
Sections Button
120 x 240 Banner
120 x 90 Banner
156 x 62 Banner
1X
3X
6X
12X
–
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–
$375
$375
$375
$275
$275
$275
$175
$175
$175
1X
3X
6X
12X
Successful Promotions Trend Report – 17,000+ Subscribers – Monthly
Sponsorship
468 x 60
$349
Large Rectangle Banner
336 x 280
$349
Square Banner
250 x 250
$319
Product of the Month
$349
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$249
$249
$199
$249
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Shopping Guide Tile ads
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Email Newsletter Advertising
Description
Ad specs
$100
Stitches Small Business – 15,500+ Subscribers – Monthly
Sponsorship
Small Skyscrapers
Product Focus
Apparel Solutions
468 x 60 Banner
120 x 240 Banner
Advertorial
Advertorial
$399
$249
$399
$100
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$399
$299
$399
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$399
$249
$399
$100
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$399
$299
$399
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$399
$249
$399
$100
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$399
$299
$399
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Embroidery Business Insights – 13,500+ Subscribers – Monthly
Sponsorship
Small Skyscrapers
Product Focus
Apparel Solutions
468 x 60 Banner
120 x 240 Banner
Advertorial
Advertorial
Uniforms Trend Report – 6,500+ Subscribers – Monthly
Sponsorship
Small Skyscrapers
Product Focus
Apparel Solutions
468 x 60 Banner
120 x 240 Banner
Advertorial
Advertorial
( – ) Means special rate is not available
Advertising to Reach Distributors
Call 800-546-1350
ESP Online Advertising – 25,000+ Distributors
Description
Ad specs
Search Screen Banner
Search Screen Tile
Search Screen Tower
Results Screen Banner
Results Screen Text Ad
Results Screen LogoLine
Results Screen Tile
468 x 60 Banner
120 x 90 Banner
60 x 468 Tower
468 x 60 Banner
111 Characters Text
110 x 45 JPG
120 x 90 Banner
1X
3X
6X
12X
$25/M
$15/M
$2,000/day
$175/M
$75/M
$1,195/yr.
$75/M
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1X
3X
6X
12X
$499
$349
$499
$450
$299
$450
$399
$260
$399
$299
$199
$299
Email Newsletter Advertising
Description
Ad specs
Counselor PromoGram – 44,000 Subscribers – Weekly
Sponsorship
Banner
Product of the Week
468 x 60 Banner
250 x 250 Banner
Advertorial
Advantages Hot Deals – 40,000+ Subscribers – Weekly
Sponsorship
Banner
Deal of the Week
468 x 60 Banner
250 x 250 Banner
Advertorial
$399
$269
$399
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$299
$199
$299
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$399
$249
$399
$100
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$399
$299
$399
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$399
$349
$199
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$399
$249
$399
$100
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$399
$299
$349
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Wearables Business Style – 40,000+ Subscribers – Twice-Monthly
Sponsorship
Small Skyscrapers
Product Focus
Apparel Solutions
468 x 60 Banner
120 x 240 Banner
Advertorial
Advertorial
Inside Scoop – 7,400+ Subscribers – Monthly
Sponsorship
Square Button
Product Focus
468 x 60 Banner
250 x 250 Button
Advertorial
Supplier Global Resource Briefings – 7,000+ Subscribers – Monthly
Sponsorship
Vertical Banner
Product Focus
Approved Solutions
468 x 60 Banner
120 x 240 Banner
Advertorial
Advertorial
ASI EMAIL EXPRESS – 55,000+ circulation
Products
EmailExpress Platinum
EmailExpress Regular
Targeted Lists
ASI TV
1X
3X
6X
12X
26X
52X
120X
$799
$699
$399
$3000
$749
$649
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$699
$599
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$675
$575
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$649
$549
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$599
$499
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$549
$475
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ASIsupplier 2.0 WEBSITES – $195/yearly for LogoMall subscribers and $295/yearly for non-Logomall subscribers
( – ) Means special rate is not available
Advertising Specialty Institute® • 4800 Street Road • Trevose, PA 19053-6698 • 800-546-1350 • www.asicentral.com
411-810692-1106