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RW_Nov10_Layout 1 9/16/10 11:16 PM Page 52 REDESIGNING WOMEN A ccording to the American Society of Plastic Surgeons, 88 percent of cosmetic procedures performed in 2009 were minimally invasive. For a fraction of the cost and time of cosmetic surgeries—which happened to decrease by 9 percent from 2008 to 2009—minimally invasive or nonsurgical cosmetic procedures, like Botox and microdermabrasion, have become go-to options for people looking to enhance their look. Although nonsurgical procedures lack the permanence of their surgical counterparts and aren’t suited for extensive augmentation, they can be advantageous. Nonsurgical procedures are great for “test driving” a new look before going under the knife. They also allow people to see if their desired look can be achieved with a minor enhancement. said. Find out how many times the plastic surgeon or cosmetic dermatologist has performed your desired procedure and seek out previous patient results. Noninvasive facelifts The same technology used for seeing babies in the belly is now used in a new device for firming and lifting faces. Noninvasive, ultrasound energy allows the Ulthera System to let practitioners visualize areas beneath the skin’s surface, then directly target the tissue with low levels of heat energy. This causes the skin to initiate the body’s healing mechanisms, resulting in new and improved collagen support and gradual firming of skin tissue. “It continues to tighten and lift for three more months as the body lays down new collagen,” said With the nose being one San Francisco-based of your face’s more promiplastic surgeon Dr. nent features, a nose job Leonard W. Gray. “It’s gone awry can be a total a collagen builder life ruiner. Why not try out the and booster.” new nose beforehand? The Ulthera System Los Angeles-based facial technology can be plastic surgeon Dr. Alexanused on the brow, der Z. Rivkin, a pioneer in the face, jowls and upper nonsurgical nose job, uses neck to transform lax fillers, like Radiesse and Perskin, no matter the lane, to give your nose a type, at any age. For new shape. example, when used Many African-American for a “brow lift,” results patients who seek rhinomay include less plasty want to raise their hooding and laxity of nose bridge and better dethe eyelid skin for a fine its tip, which they can more “open” look do with the fillers. (For examaround the eyes. ple photos, visit While you won’t get s2smagazine.com/magaresults that rival a surzine.) “A plus to this procegical facelift, you will dure is that it’s subtle, so see and feel a differyou’re not changing your ence. “It’s a tightening ethnicity; you’re not changthat people notice ing your look,” Dr. Rivkin said. and appreciate,” Dr. “You’re just adjusting a couGray said. ple of things here and there Depending on the to look symmetrical.” treated area, the proThe procedure takes cedure, known as about 15–30 minutes, and Ultherapy, lasts 30 to there is zero recovery time, 60 minutes. There is no although slight bruising and damage to the outer by Jan F. Lee swelling might occur. layers of skin, so there The extent of the results is no down time. depends on which filler is used. (Radiesse lasts about 10 to 12 months Sometimes redness may occur, but it only lasts for about a day or two, while Perlane lasts a little less than that.) The dermal filler Artefill will said Dr. Gray. give you permanent results. This procedure, depending on your loResults vary from patient to patient, and if you desire a repeat cale, can cost around $2,000. treatment, you can do so a minimum of three months following your Fillers are also used to recreate other surgical procedures, such as initial treatment. As for the price, it depends on what areas you’re cheek augmentation. treating and where you live, but full face treatment can cost up to When choosing a practitioner, “it’s important to go to somebody $2,000. who has experience in specifically this type of [procedure],” Dr. Rivkin Can you look like you’ve had a facelift without going under the knife? 52 S2S | NOVEMBER 2010 Photo by Lorado/Istockphoto.com Nonsurgical nose jobs