PT13 Find Your Flavour Marketing Product Guide

Transcription

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M arketing &
Pro duc t G uide
Pro m o t i o n Dates:
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Fe b ru a r y 2 8 - M a rc h 2 7 , 2 0 1 0
Introduction
A few facts about the Liqueurs business:
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Our goal with this promotion is to cast liqueurs in a new light: a year-round world of
choices and flavours, infinite uses, vibrant colours and affordable luxury.
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• Liqueurs are usually consumed in the evenings – after dinner or as a nightcap.
• Liqueurs are more seasonal than year round – mainly associated with colder times.
• Consumers tend to select liqueurs by flavour first, and then find their usual brand.
The 4 main categories are:
• Fruit flavours, e.g., Peach Schnapps, Malibu Pineapple
• Creamy or coffee related, e.g., Baileys, Tia Maria
• Classy, e.g., Drambuie, Triple Sec
• Classic, the “staples” of a bar, Drambuie, Triple Sec, Tia Maria, Baileys, etc.
• Experimentation with liqueurs is limited. Consumers see liqueurs as expensive.
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We have designed and produced a colourful signage package, engaging advertising,
bottle toppers and recipe brochures to engage our customers in the discovery of
Liqueurs.
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We hope you will have as much fun implementing this promotion as we had planning it.
We are always available to answer your questions and listen to your feedback.
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Call us: IMAGE hotline - 416 365-5932 or write to us: [email protected]
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Promotional Turn 13: Find Your Flavour
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Thematic
Signage
Thematic Signage
Continued
Component
Installation
End Aisle Backer Cards
End Aisle
Re-order Code
10130-50
10130-01
10130-02
10130-03
10130-04
10130-04
10130-05
10130-06
10130-07
10130-08
10130-08
10130-09
10130-09
10130-10
10130-11
10130-12
10130-12
10130-13
10130-14
10130-15
10130-16
10130-17
10130-18
10130-19
10110-20
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Dimensions:
30” w x 24” h
Product
Find Your Flavour - Generic Text
1
Blackberry: Chambord Royale
2
Caramel: Baileys Caramel Irish Cream Liquor
3
Coffee: Kahlua Coffee Liqueur
4 Premium Coconut: Malibu Coconut
4 Standard Generic
5
Orange: Grand Marnier
6
Blueberry: McGuinness Exotic Blueberry Liquor
7
Peach: Southern Comfort
8 Premium Cherry: McGuinness Cherry Whisky
8 Standard Generic
9 Premium Mint: McGuinness Creme De Menthe White
9 Standard Generic
10
Almond: Disaronno Amaretto
11
Vanilla: Carolans Irish Cream
12 Premium Honey: Drambuie
12 Standard Generic
13
Lemon: Sour Puss Lemon
14
Passionfruit: Alize Gold
15
Strawberry: Tequila Rose Cream Liquor
16
Mango: Malibu Mango
17
Licorice: Ramazzotti Sambuca
18
Peach: Dr. McGillicuddy Peach Schnapps
19
Banana: Bols Banana
20
Passionfruit: X-Rated Fusion Liquor
4
Thematic Signage
Continued
Installation
Re-order Code
Hero Display
Banner Stand Insert
Hero Display
# 10132-41
Amarula
Dimensions:
20” w x 70” h
Note:
Hero Display Signs &
Promo Fixture Signs
Ship in the same package
Pricer Cards
Hero Display
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Component
# 10132-42
Dimensions:
8” w x 7” h
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2 Versions
Thematic
Banner Stand Insert
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Metal Thematic Banner
Stand
(Front of store)
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Dimensions:
20” w x 70” h
# 10132-46
Backlit / Tasting Bar Sign
Tasting Bar
Dimensions:
21 15/16” w x 32 9/16” h
or
# 10132-51
Backlit Sign Holder
Marketing & Product Guide
5
Thematic Signage
Continued
Installation
Re-order Code
Power Aisle Banner
Find Your Flavour
First Banner
Nearest front of store
# 10131-11
Second Banner
# 10131-12
(front over back)
Dimensions:
45” w x 30” h
Power Aisle Banner
Orange Martini (front)
Blue Martini (back)
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Dimensions:
45” w x 30” h
Images
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Component
Power Aisle Banner
Blue Martini
Third Banner
(front over back)
Repeat pattern down the
power aisle.
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Dimensions:
45” w x 30” h
# 10131-13
Window Showcard
Front: Find Your Flavour
Alternate the signs in the
window
# 10132-01
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Back: Find Your Flavour
Dimensions:
28” w x 45” h
Window Showcard
Front: Orange Martini
Alternate the signs in the
window
front
back
front
back
# 10132-02
Back: Blue Martini
Dimensions:
28” w x 45” h
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Thematic Signage
Continued
Installation
Re-order Code
Perimeter Signs
Find Your Flavour
First Banner
Nearest front door of store
Banner # 10131-01
Transparency # 10133-01
Second Banner
Banner# 10131-02
(front over back)
Dimensions:
Banner: 30” w x 30” h
Transparency: 28.5” w x
28.5”h
Perimeter Signs
Orange Martini
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(front over back)
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Dimensions:
28.5”h
Third Banner
(front over back)
Repeat pattern around the
perimeter of the store.
Banner# 10131-03
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Perimeter Signs
Blue Martini
Dimensions:
28.5”h
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Component
Perimeter Category Sign
Find Your Flavour
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Install over: Classic Liqueurs,
# 10132-76
Sippers/Bitters, Cocktail
Mixers, Exotic Mixers, &
Dimensions:
Liqueurs Perimeter Signs
47.5” w x 7.875” h
DO NOT DISCARD THE
PERMANANET SIGNAGE
The purpose of this sign is
Remove the Find Your Flavour
to draw customer attention Category signs at the end of
to the section.
the promotion.
Gondola Category Sign
Find Your Flavour
Install over: Classic Liqueurs,
# 10132-71
Sippers/Bitters, Cocktail
Mixers, Exotic Mixers, &
Dimensions:
Liqueurs Perimeter Signs
47.5” w x 6.375” h
DO NOT DISCARD THE
PERMANANET SIGNAGE
The purpose of this sign is
Remove the Find Your Flavour
to draw customer attention Category signs at the end of
to the section.
the promotion.
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Thematic Signage
Continued
Installation
Re-order Code
Exterior Signs
Find Your Flavour
First Banner
Nearest front door
Banner # 10132-31
Second Banner
Banner # 10132-32
Dimensions:
Transparency: 28” w x 45” h
Exterior Signs
Orange Martini
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Exterior Signs
Blue Martini
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Dimensions:
Images
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Component
Third Banner
Banner # 10132-33
Repeat banner
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Dimensions:
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Social Responsibility
Vinyl Cling
Find Your Flavour
Bottle Topper
Install on Exit Door
English #
French #
ALWAYS REMOVE THE
PREVIOUS VERSION
Install on End Aisle, Hero
Display, Pod Display and
products in section.
Available for re-order
#10135-04
See page 12 for more
details.
8
Thematic Signage
Continued
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Order of signs
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Power Aisle Banner
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Perimeter Banner
9
Thematic Signage
Continued
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Notes:
Display Spot 1
Display Spot 2
Display Spot 1
Display Spot 2
LTO Shelf Talkers
AIR MILES® Shelf Talkers
New Product Shelf Talkers
BBAM Shelf Talkers
IMAGE Shelf Talkres
Thematic printed pricer cards ( 58 versions)
Thematic regular extender strips (66 versions)
Thematic community extender strips (5 versions)
Thematic discovery extender strips (9 versions)
Thematic blank shelf talkers (bundle of 50)
Thematic blank pricer cards (bundle of 50)
Thematic blank extender strips (bundle of 15)
Go Green Extender
Superstar complete kit
Shelf Talkers & Popular Pick
Superstars Shelf Talkers only
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Code
10134-11
10134-12
10134-16
10134-17
10137-01
10137-02
10137-03
10137-04
10137-05
10137-11
10137-12
10137-13
10137-14
10137-15
10137-16
10137-17
10137-18
10138-01
10138-02
10138-03
10132-61
10132-65
10132-62
10132-63
10132-69
10132-70
10128-04
10128-05
10128-06
10138-07
10134-21
10134-22
10134-23
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Component
Mixed Drink Poster
Mixed Drink Poster
Mixed Drink Drum Sign
Mixed Drink Drum Sign
On shelf
On shelf
On shelf
On shelf
On shelf
On shelf
On shelf
On shelf
On shelf
On shelf
On shelf
On shelf
On shelf
Ontario Wine Superstars – Full Kit
Ontario Wine Superstars Popular Pick
Ontario Wine Superstars Promo Fixture Sign (short)
Promo Fixture Sign (long)
Promo Fixture Sign (short)
Promo Fixture Sign (long)
Promo Fixture Shelf Talkers
Promo Fixture Shelf Talkers
Go LOCAL Sub-Category Signs (Eng/FR)
VQA cube Medallion sign
Velcro buttons
VQA Shelf talkers x 5 Versions
Premium Pod
Hot Pod
New Pod
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Flat Merchandiser
Flat Merchandiser
Flat Merchandiser
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Recip e B o ok
Adver tising
B ottle Topp er
Shelf Talker
Recipe Book / Advertising
Overview
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We produced a recipe book to inspire our customers to experiment
with liqueurs from around the world.
The recipe book is organised by flavours and features 27 products.
We have enlisted the help of “Toronto’s Queen of Cake”, the amazing
Dufflet, to combine liqueurs with her all-natural handmade desserts
and create inspiring one-of-a-kind sweets.
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The recipe book will be distributed as a newspaper Free Standing
Insert and as a in-store brochure. It will be merchandised in a freestanding merchandiser that will be shipped along with the booklets.
Participating Products
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Description
Sour Puss Lemon
Grand Marnier
Kahlua Coffee Liqueur
Kahlua Mocha Coffee Flavoured Liquor
Disaronno Amaretto
Carolans Irish Cream
Baileys Mint Chocolate Irish Cream Liquor
McGuinness Creme De Menthe White
Godiva White Chocolate Cream Liquor
Southern Comfort
Dr. McGuillicuddy’s Peach Schnapps
Bols Creme De Bananes
Pama Pomegranate Liquor
Chambord Royale
McGuinness Exotic Blueberry Liquor
McGuinness Cherry Whisky
Tequila Rose Cream Liqour
Baileys Caramel Irish Cream Liquor
Cadbury Caramilk Cream Liquor
Drambuie
Ramazzotti Sambuca
Malibu Coconut Rum
Malibu Mango Rum Liqueur
Amarula Cream
Hpnotiq
Alize Gold Passion
X-Rated Fusion Liquor
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LCBO #
163162
605600
605790
155598
2253
108357
12823
631432
573311
105601
313049
163170
414
111443
125351
631390
618876
13607
159327
1867
605709
554212
601666
342246
600981
430090
65177
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Format
750 mL
1140 mL
1140 mL
750 mL
750 mL
750 mL
750 mL
750 mL
750 mL
750 mL
750 mL
750 mL
750 mL
750 mL
750 mL
750 mL
750 mL
750 mL
750 mL
750 mL
1140 mL
1140 mL
750 mL
750 mL
750 mL
750 mL
750 mL
Recipe Book / Advertising
Recipe book distributed in newspapers
The recipe book will be distributed on March 6 and March 7 in the following publications:
Globe & Mail
Toronto Star
Ottawa Citizen
Toronto Sun
Ottawa Sun
London Free Press
Hamilton Spectator
Windsor Star
Kingston-Whig Standard
Sudbury Star
Kitchener-Waterloo Record
Woodstock Review
Thunder Bay Chronicle
Peterborough Examiner
Timmins Daily Press
Sault Ste. Marie Star
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•
•
•
•
•
•
Recipe book shipped to stores
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•
•
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•
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All stores will receive two shipments of recipe books.
The first shipment will arrive in stores on February 24 , the second shipment on March 15, 2010.
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Self Merchandiser
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Additional Quantities are available for re-order by calling the IMAGE hotline.
Each store will receive one self merchandiser.
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Place the self merchandiser in a prominent location or in the power aisle - where space permits.
The merchandiser should be fully stocked throughout the promotion or while quantities last.
roducts
Radio Advertising
Advertisement will be running for two weeks on all major radio stations. Your Fla
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Bottle Toppers / Shelf Talkers
Bottle Toppers
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All stores will receive Bottle Toppers. The key message
encourages customers pick up the free Liqueur recipe book
in store.
Participating stores
One shipment only.
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No additional supplies availalable.
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All stores will be receiving either 250, 500 or 1,000 units,
depending on their size and sales volume.
Merchandising
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Stores participating to the IMAGE Program:
Affix the bottle-toppers to all products on end aisles first, then affix any additional
quantities in the Liqueurs section.
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Stores not participating to the IMAGE Program:
Affix the bottle-topper in the Liqueurs section.
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Limited quantities of bottle toppers (50 per bundle) are available for re-ordering by
calling the IMAGE hotline. Quote item#10135-04.
Shelf Talkers
Two versions of pre-printed shelf talkers will be shipped. Both
versions need to be installed throughout the Liqueurs section.
Additional shelf talkers are available for re-ordering by calling the
IMAGE hotline. Quote item#10135-03.
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Promotional
Fix ture
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Tango with
M alb ec
Promotional Fixture
Tango with Malbec
Malbec is one of the hottest grape varieties
on the market today! Argentinean Malbecs
are good deals when looking for great
taste and value.
Promotional Booklet
Description
Misterio Malbec 750 mL
Argento Malbec 750 mL
Trapiche Malbec 750 mL
Tribu Malbec 750 mL
Fuzion Alta Reserve Malbec 750 mL
Tribu Fair Trade Malbec 750 mL
Los Arboles Malbec 750 mL
Callia Alta Malbec 750 mL
Trapiche Reserve Malbec 750 mL
Malbec Domaine Jean Bousquet 750 mL
Pascual Toso Malbec 750 mL
Trumpeter Malbec 750 mL
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We have produced a promotional booklet
that showcases 12 affordable Argentinean
Malbecs.
LCBO #
28803
591693
501551
145284
135475
160994
66696
160978
614651
160952
35170
139063
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Overview
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The promotional booklet will be
merchandised in brochure holders on the
promotional fixture. The same booklet
will be inserted in the Spring edition of
Food & Drink.
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The following stores will receive 300 to
500 booklets*:
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1, 5, 6, 11, 13, 14, 15, 19, 20, 21, 22, 23, 25, 26, 27, 31,
32, 34, 35, 36, 38, 40, 44, 45, 47, 50, 57, 59, 60, 61, 62,
63, 64, 68, 72, 73, 79, 80, 83, 90, 93, 95, 97, 101, 102,
106, 115, 130, 132, 140, 143, 145, 148, 149, 153, 154,
155, 156, 163, 164, 165, 168, 171, 175, 179, 182, 185,
187, 188, 190, 191, 192, 195, 196, 198, 200.
*Quantity varies based on store size and sales volume.
Signage
Use the pre-printed Category Sign in the
sign bands.
Use the pre-printed shelf talkers in front
of the products.
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Promotional Fixture
Tango with Malbec
Participating Stores
Merchandising Instructions
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2E - Two Rounded Ends
The Promotional Fixture is two rounded ends,
generally at the front of the power aisle.
• All the participating products that the
store currently lists should be
merchandised on one rounded end.
• Featured Gifts should be displayed on the
other rounded end.
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There are four different configurations of the Promotional Fixture throughout the store
chain. See Participating Stores section of this Guide to determine which Promotional
Fixture configuration your store has.
Rounded Ends
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• Fabric Bags should be merchandised on
the top shelf of both ends. Remove a
selection of bags from their cello wrapping
and merchandise with a participating
product.
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1E - One Rounded End
The Promotional Fixture is one rounded end.
• All the participating products that the store currently lists
should be merchandised on the two lower shelves.
• Featured Gifts and Fabric Bags should be merchandised on
the top shelf.
Rounded End
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Promotional Fixture
Tango with Malbec
Continued
Merchandising Instructions (continued)
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1G - One Gondola
The Promotional Fixture is a gondola with one
rounded end and one four foot section of shelving.
• All the participating products that the store
currently lists should be merchandised on the
four foot section.
• Featured Gifts should be displayed on the
rounded end.
• Fabric Bags should be merchandised on the top
shelf of both ends. Remove a selection of bags
from their cello wrapping and merchandise
with a participating product.
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Four Foot Section
Rounded End
Gondola
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2G - Two Gondolas
The store has two Promotional Fixture gondolas.
• All the participating products that the store currently lists should be merchandised
on the four foot sections.
• Featured Gifts should be displayed on the rounded ends.
• Fabric Bags should be merchandised on the top shelf of the rounded ends. Remove
a selection of bags from their cello wrapping and merchandise with a sample
participating product.
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M ini Thematic
Tango with M alb ec
Introduction
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Top Argentinean Wines selling stores were selected to complement the stores wih a
promotional fixture in supporting the Tango with Malbec promotion.
Promotional Booklet
We have produced a promotional booklet that showcases 12 affordable Argentinean
Malbecs.
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The promotional booklet will be merchandised in brochure
holders in section. The same booklet will be inserted in the
Spring edition of Food & Drink.
The following stores will receive 300 to 500 booklets*:
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2, 3, 4, 7, 8, 9, 10, 12, 16, 17, 18, 24, 28, 29, 30, 33, 37, 39, 41, 42, 43, 46, 48, 49,
51, 52, 53, 54, 55, 56, 58, 65, 66, 67, 69, 70, 71, 74, 75, 76, 77, 78, 81, 82, 84, 85,
86, 87, 88, 89, 91, 92, 94, 96, 98, 99, 100, 103, 104, 105, 107, 108, 109, 110, 111,
112, 113, 114, 116, 117, 118, 119, 120, 121, 122, 123, 124, 125, 126, 127, 128,
129, 131, 133, 134, 135, 136, 137, 138, 139, 141, 142, 144, 146, 147, 150, 151,
152, 157, 158, 159, 160, 161, 162, 166, 167, 169, 170, 172, 173, 174, 176, 177,
178, 180, 181, 183, 184, 186, 189, 193, 194, 197, 199.
ad
*Quantity varies based on store size and sales volume.
VIRTUAL TASTING: LCBO first!
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Thursday, March 18 at 7:00pm @ www.lcbo.com/malbec
Please encourage customers to visit www.lcbo.com/malbec on Thursday March 18,
at 7pm for a live podcast where expert wine consultants taste and chat about three
Malbecs.
Argento Malbec, Fuzion Alta Malbec, Domaine Jean Bousquet Malbec will be featured.
Encourage customers to purchase their own selection of Argentinean Malbecs
so they can join in at home for their own tasting. Questions and comments can be
e-mailed to the panel in real-time.
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Featured G if t
Featured Gift
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To provide Spring and Easter Gift Packaging solutions for our customers, the following
stores will merchandise an assortment of year round gift packaging along with
remaining gift vessels from previous promotions.
Promotional Fixture Merchandising
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1, 5, 10, 15, 19, 21, 22, 25, 27, 31, 34, 35, 36, 38, 40, 44, 50, 57, 62, 64, 70, 82, 83, 95, 97, 102, 106, 115, 130, 132, 145,
148, 149, 153, 154, 156, 164, 168, 171, 185, 187, 191, 198, 200, 207, 209, 211, 212, 217, 226, 228, 237, 243, 244, 252,
253, 260, 263, 265, 269, 278, 288, 295, 298, 325, 326, 329, 334, 340, 344,
346, 353, 355, 360, 361, 367, 371, 373, 378, 383, 385, 386, 387, 388, 390,
393, 398, 404, 412, 416, 417, 425, 428, 431, 432, 437, 438, 445, 452, 456,
457, 459, 465, 470, 490, 494, 495, 499, 505, 511, 522, 523, 525, 528, 536,
540, 542, 544, 545, 546, 549, 553, 555, 556, 559, 566, 573, 575, 579, 590,
593, 601, 616, 617, 623, 624, 629, 630, 631, 632, 698, 700, 702, 703, 771,
776
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• Merchandise remaining gift vessels from previous
promotions on the top and middle shelves
• Merchandise +151209 Single Bottle Box on the
bottom shelf (2 cases will be force-shipped)
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•
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In addition, stores will be receiving 2 cases of:
+150912 95c Bag - To be merchandised at Checkout
+152462 Single Bottle Foldable Gift Box - To be merchandised at Checkout
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Nesting Table #2 Merchandising
Please see the Display Table Guideline section of this manual.
10, 38, 115, 149, 187, 334, 346, 355, 367, 378, 412, 445, 523, 590, 631
Merchandise +151209 Single Bottle Box on Nesting Table #2 (4 cases will be forceshipped)
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Featured Gift
Continued
Promo Table #2 Merchandising
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Please see the Display Table Guideline section of this manual.
21, 22, 115, 187, 252, 253, 334, 346, 373, 378, 445, 590, 624, 631, 632, 703
Merchandise +151209 Single Bottle Box on Promo Table #2 (6 cases will be forceshipped)
Promo Table #3 Merchandising
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Please see the Display Table Guideline section of this manual
21, 115, 187, 252, 253, 334, 346, 378, 445, 590, 624, 631, 632
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Merchandise +151209 Single Bottle Box on Promo Table #3 (8 cases will be forceshipped)
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Signage
Shelf Talkers for +151209 - Single Bottle Box - will be sent in time for the promotion.
+151209 Single Bottle Box
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goLOC AL VQA
Fix ture
Note:
Mixed Drink Fixture
participating products
5, 6, 10, 15, 16, 18, 19, 20, 21, 22, 23, 25, 26, 27, 32, 34, 35,
36, 37, 38, 40, 43,
44, 45, 47, 50, 53,
57, 58, 59,week
60, 61, 62,
change
every
64, 68, 70, 72, 74, 77, 82, 83, 84, 90, 95, 97, 102, 106, 110,
of145,
the
promotion
115, 130, 132, 140, 143,
148, 149,
153, 155, 156, 163,
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164, 168, 171, 175, 179, 182, 183, 185, 188, 194, 196, 199,
200, 201, 202, 207, 209, 210, 211, 214, 216, 218, 226, 228,
234, 238, 242, 243, 244, 246, 248, 249, 250, 252, 253, 260,
263, 265, 266, 269, 278, 287, 295, 297, 298, 300, 310, 311,
313, 320, 321, 324, 325, 326, 329, 340, 343, 346, 351, 353,
355, 356, 358, 360, 366, 367, 371, 373, 382, 383, 384, 386,
387, 388, 390, 393, 398, 400, 401, 402, 404, 406, 408, 412,
416, 417, 425, 428, 431, 432, 434, 438, 443, 444, 445, 452,
457, 459, 461, 465, 470, 481, 490, 495, 497, 499, 501, 505,
518, 521, 522, 523, 525, 528, 533, 536, 539, 540, 542, 544,
545, 546, 549, 552, 553, 559, 563, 564, 566, 568, 573, 575,
581, 584, 586, 587, 589, 590, 593, 601, 602, 616, 617, 618,
621, 623, 624, 629, 630, 632, 698, 700, 702, 771, 776
VQA End
Components
The P12 “goLOCAL” sign should be installed
with the velcro microdots supplied.
Peller Estates Ice Cuvée VQA
LCBO# 53199 • 750 mL
Angels Gate Merlot VQA 2007
LCBO# 107722 • 750 mL
• Merchandise the four participating products
on the top shelf of the fixture.
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Dan Aykroyd Cabernet Shiraz VQA 2007
LCBO# 74062 • 750 mL • $1.00 LTO
• Retrofit Wedge Fixture Signage. Install
the goLOCAL square sign (with the velcro
microdots supplied) over the VQA medallion
on the retrofitted end.
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Stores with a retrofitted VQA cube.
• Pre-printed shelf talkers (4 versions). Install
the pre-printed shelf talkers in front of each
participating product in their regular shelf
location.
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Product Turn
participating
products
on top shelf
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Pelee Island Pinot Grigio VQA 2008
LCBO# 326413 • 750 mL
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Banner Insert
POD Program
Key
H= Hero Display
T= Thematic Banner Insert
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Column Heading
Par ticipating
Stores
Y = Stores build all three pods
Discovery Extenders
Number of Sold End Aisles and
(P)remium or (S)tandard Flight
Number of Backer Cards shipped for each
period
Number of Regular Extenders In Store
See Sold Space Program Extender Section for
participating extender locations.
5 = Community Extender Program
Number of Discovery Extenders Strips
shipped
Green Extenders
Number of Green Extender Strips shipped
Exterior Banners
Number of signs shipped
Window Showcards
Power Aisle Banners
Perimeter Signs
Sold End Aisles
Backer Cards
Tr
ad
e
Co
py
Regular & Community
Extenders
1E= 1 Rounded End, 2E= 2 Rounded Ends
1G= 1 Gondola, 2G= 2 Gondolas
Y = Store receives the complete signage kit, or
Ontario Wine Superstars
ST = Store only receives the Shelf Talkers
Promo Fixture Ends
Ontario Popular Picks
Y = Store participates in the program
Beer Specialty Program
R = Removed From Program
A = Added to Program
Mixed Drink
Feature Gift
Y = Store Participates in the Program
28
3 3
3
3
1
1
10 7
1
3
6
3
3 3
4
3
1 6
3
5
3
7
5
3
7
1
3
1
3
3
1
2
1
2
6
3
5
7
8
3
1
1
19
3
2
5
2
1
3
6 12
4
4
3
3
3 3
4
7
4
12
3 3 1 4
1 3
2
2
3
Y
Y
Y
ST
Y
Y
4
4
6 12
6
4
4
6 8
4
6
6 12
10
6 12
6
6 8
6
4
4
10
6 12
6
6 12
6
4
6 12
4
6 12
4 6
6 8
Y 2 Y
Y
Y
Y 2 Y
ST
Y
Y
Y
Y
Y 2 Y
2 Y
Y
Y
Y
Y
Y
Y 2 Y
ST
Y
Y 2 Y
Y
Y
Y 2 Y
Y
Y
Y
2 Y
Y
Y
ST
ST
5S
H
15S
T
5S
H Y 20S
8S
H
10S
H
10S
H
8S
H
15S
H
10S
H Y 15S
H
8S
T
H
15S
5S
8S
T
10S
H
8S
H Y 10S
T
T
H
H
T
H
T
H
H
T
T
H
T
T
H
T
5
5
40
5
60
40
40 3
45
40
40
50
45 3
40
5
5
40
5
40
5
55
40
40
5
5
5S
8S
10S
5S
8S
10S
8S
5S
10S
5S
10S
15
10
10
15
10
20
20
5
20
15
10
10
5
15
15
10
15
10
5
50
45
5
40
5
5
40
40
5
5
5
40
5
5
45
5
3 1
3
3
3
3
3
7 8
4 1
3
3
2
1
1 4 4
5
3
4 6
4 2
2
3
3 1
1 4 2
2 1
3
2
2
1
2
1
1
3 2
2 3
2 2
2
1
3
1
1
1
3
3
2
6
6 12
4
6
4
4
6
8
4
4 6
4 4
6 12
6 8
6
6 12
6
4
6 12
4 6
4
6 8
4 6
10
4
4
4
4
6
6
6 12
6 8
4
6 8
4 4
6 16
6 8
2E Y
ST
ST
ST
ST
Y
Y
2E Y
Y
1G Y
1G Y
1G Y
2E Y
1G Y
2E Y
Y
ST
ST
1G Y
ST
ST
ST
1G Y
1G Y
Y
ST
ST
Y
ST
1G Y
1G Y
ST
Y
2E Y
ST
Y
Y
ST
ST
ST
1G Y
ST
ST
2E Y
ST
Mixed Drink
Featured Gift
Backer Cards
5
10
20
10
25
15
15
15
10
20
15
25
10
10
5
25
10
20
5
10
10
10
5
1 6 3
Promo Fixture Config.
Perimeter Signs
Power Aisle Signs
10S 15 40
Discovery Extenders Wine
Discovery Extenders BSM
Green Extender
Exterior Banners
Window Showcards
H
Discovery Extenders Spirits
Regular Extenders
Sold End Aisle
50
51
52
53
54
55
56
57
58
59
60
61
62
63
64
65
66
67
68
69
70
71
72
73
74
75
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
92
93
94
Banner Insert
Pod Displays
Y
Store #
Mixed Drink
Featured Gift
Perimeter Signs
Power Aisle Signs
6
4
4
6 12
6
6 12
Y
ST
O
nl
y
2 3
9 5
3
5 2
3
7 8
2
2E Y
ST
Y
Y
2E Y
1G Y
Y
ST
Y
1G Y
Y
1G Y
1G Y
2E Y
ST
Y
2E Y
1G Y
2E Y
2E Y
1G Y
Y
1G Y
1G Y
1G Y
Y
ST
ST
2E Y
1G ST
2E Y
2E Y
2E Y
Y
2E Y
Y
2E Y
ST
Y
2E Y
1G Y
ST
1G Y
ST
ST
py
3
3 3
8
Co
5 3
ad
8S 20 40
H Y 15S 25 65
H
10S 15 55
H Y 20P 30 55
H
20S 40 65 3
H
10S 20 40
8S 20 40 3
H
15P 20 45
H
10P 25 40
H
15S 25 45
T
5S 10 5
10 5
T
5S 10 5
H Y 20P 25 55
H
8S 10 40
H
15S 25 50
H Y 15P 20 40
H
15S 20 50
H
8P 10 40
H Y 15P 30 55
H
8S 10 40
H
20P 25 40
T
5S 10 5
H
10S 10 40
H Y 10S 25 40 3
Y 8S 15 40
3 5
10S 15 40
10
T
10 5
3 3
e
8P 10 40
T
8P 10 40
H Y 10P 20 65
H
8S 15 40
T
10S 10 40
T
10 5
H Y 20P 40 55
H
8S 10 40
T
8P 10 40
H
10S 15 55
10S 15 40
H Y 15P 25 55
Green Extender
Exterior Banners
Window Showcards
Regular Extenders
Backer Cards
Sold End Aisle
H Y 20S 45 65
Tr
1
2
3
4
5
6
8
9
10
11
12
13
14
15
16
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
34
35
36
37
38
39
40
42
43
44
45
46
47
48
49
Banner Insert
Pod Displays
Store #
Continued
Y
ST
Y
ST
ST
Y 2 Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
ST
Y
Y
Y
Y
Y
Y
Y
Y
ST
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
T
T
H
15S
H
10S
T
H
5S
15P
Y
Y
Y
Y
Y
2 Y
2 Y
Y
Y
Y
Y
Y
Y
Y
Y
141
142
143
144
145
146
147
148
149
151
152
153
154
155
156
157
158
159
160
161
162
163
164
165
166
167
168
169
170
171
172
173
174
175
176
178
179
180
181
182
183
184
185
186
187
Y 2 Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
2 Y
Y
Y
Y
Y
Y
ST
Y
H
H
H
8P
10S
15S
H Y 15P
H Y 20P
1 6
3
H
H
H
H
T
T
T
T
T
H
H
H
T
H
H
T
T
H Y
T
H
T
H
H
10S
8S
15S
10S
20P
15S
15P
8S
10S
10P
20S
10S
15P
15P
5S
T
5S
H Y 15P
T
8S
H Y 20S
1
5
6
1 6
4
3
4
3
3
3
3 3
2
2 5
5
3
3 3
3 5
3
3
3 3
2 8
1
1
3
3
4
1
1
4 3
1
1
2 3
3 4
3
3
4 1
1
3 3 1 4 8
3
3
1
1
4
2
2
1
1
3
10
1
2
4
3
3
5
3
3
1
1
4
4
4
1G
6 12
4
2E
4
4
2E
6
2E
4 4
6 12
6
2E
4
2E
1G
4
1G
4
4
4
4 6
4 4
4 4
6 12 1G
4
2E
4 4 1G
6 12
10
4
2E
6 8
4 6
6
2E
4 6
6
4
8
4
6 12
4
4
6 8
6 12
4
4 4
6 12
4
8
1G
2G
1G
1G
2E
ST
ST
Y
Y
Y
ST
ST
Y
Y
ST
Y
Y
Y
Y
Y
ST
ST
ST
Y
ST
ST
Y
Y
Y
ST
Y
Y
ST
ST
Y
ST
ST
ST
Y
ST
ST
Y
ST
Y
Y
Y
ST
Y
Y
Y
Mixed Drink
Featured Gift
Perimeter Signs
Power Aisle Signs
Green Extender
Exterior Banners
Window Showcards
5
5
40
40
40
5
5
55
55
5
40
40
40
40
55
5
5
5
5
5
5
40
55
45
5
45
40
5
5
60
5
5
5
55
5
5
55
5
5
40
5
5
55
40
65
Sold End Aisle
Banner Insert
Pod Displays
10
10
20
10
30
5
5
45
30
5
20
20
25
15
25
15
10
5
5
5
10
20
20
15
10
10
20
10
10
25
5
5
10
15
5
10
25
5
5
25
15
10
20
10
40
O
nl
y
Y
Y
Y
Store #
Perimeter Signs
Mixed Drink
Featured Gift
Y
Regular Extenders
5
5 5
10 5
3
5 5
10 5
10 5
10 5
5 5
25 50
5 5
25 40
10 5
3 5
15 5
10 5
10 5
5
10 5
25 55
Y
Y
Backer Cards
T
T
T
T
Power Aisle Signs
6
2E Y
4 6
ST
4
2E Y
6 12
ST
4 6
ST
6 12 1G Y
4
2E Y
ST
4
ST
4
ST
6
2E Y
4 6
ST
4
ST
4 6
ST
4 6
ST
4 4
ST
4 6
ST
6 8
ST
4
ST
3 3 1 5 8 6
2E Y
2 4 4
ST
3 4 6
ST
2 4 6
ST
1 4
ST
1
4
ST
1
ST
2 4 4
ST
3 6 8
ST
Y
2 6 8
ST
1
ST
1
4
ST
2 4 6
ST
1 4 4
ST
2 4
1G Y
1
4
ST
7 1 4
2E Y
1
4
ST
1
4
ST
2 6 8
2 4
ST
4
ST
1
4
ST
2 4 6
ST
3 3 6 12 1G Y
py
3 3
2
6 2
3
3
3
4 2
3
2
1
1 3 4
1
3
1
3
3
4
2
Co
5
55
5
5
5
3
e
5
5
5
5
5
Green Extender
Exterior Banners
Window Showcards
55 3
5
40
5
5
40
45
5
5
5
55
ad
20S 30
5
10S 25
T
5
T
5S 10
H
15S 25
H Y 10S 25
T
5S 10
T
10
5
H
20S 30
T
5
T
15
T
5S 10
5S 15
T
5
10
T
5
5
H
20P 40
T
T
10
T
5
5
Regular Extenders
Backer Cards
Sold End Aisle
H
T
Tr
95
96
97
98
99
101
102
103
104
105
106
107
108
109
110
111
112
113
114
115
116
117
118
119
120
121
122
123
124
125
126
127
128
129
130
131
132
133
134
135
136
137
138
139
140
Banner Insert
Pod Displays
Store #
Continued
Y
Y
Y
Y
2 Y
Y
Y
Y 2 Y
Y 2 Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
2 Y
Y
Y
Y 2 Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
2 Y
Y
Y 2 Y
29
30
H
H
T
15S
S
15S
10S
8S
15P
5
5
40
5
60
40
40
40
5
40
40
55
55
5
5
5
5
5
5
5
55 3
5
40 3
5
5
5
5
40
40
6
5
T
T
H
5S
10S
10S
1
3
7
1
6
2
1
8
3
2
5
6
5
2
3
1
3
2
1 7
2
3 3 1 6
3 3
3
3 3
3
3
2 2
8 9
2
4 3
3
1
2
3
3
4
Y
2 Y
Y
Y
Y
T
T
4
6
4
2E
6 12
4
2E
4
2E
4 6
4
2E
6 8
6
2E
4
2E
6 12 1G
4 6
4
Y
ST Y
ST Y
Y
ST Y
Y
Y
Y
ST
ST Y
Y
Y
Y
Y
ST Y
ST Y
ST ST
ST Y
ST Y
ST Y
ST Y
Y
Y
Y
ST Y
ST Y
ST Y
ST Y
Y
Y
4
6
4 4
4
6
2E
6 8
4
1G
6 8
6 12
4
6 8
6
4
1G
Y 2 Y
2 Y
Y
Y
Y
Y
Y
Y
Y
Y 2 Y
Y
Y
Y
Y
Y
Y 2 Y
Y
H Y
H
H
T
T
H
H Y
H Y
H Y
T
H
T
T
H
T
H
T
T
H Y
T
T
T
T
T
T
7
4
3 3 1
5
3
3
4
7
6
6
3
1
1
3
1
2
1
1
4
6
3
1
3
3
4
3
1
1
2
2
3
2
1
1
1
4 2
1
1
3 4
3
6 6
3
3
2
8 18
3
1
1
4
4
6
4
4
4
4
6
2E
8
6
4
4
1G
2E
2E
6
4
4
6 12 1G
6 8
4
1G
4
1G
4
4
3
2E
4
2E
6 8
6
2E
4
4 4
4
6
4
4
4
6
4
4
4
4
1G
8
2E
4
2E
10
4 6
1 4 4
3 4
3
10
3 6 16
7 3 4
2E
3 6 12 1G
ST
ST
Y
Y
ST
ST
ST
Y
Y
Y
ST
Y
ST
Y
Y
ST
ST
Y
Y
ST
Y
ST
ST
ST
ST
ST
ST
ST
Y
ST
Y
ST
ST
ST
Y
ST
ST
ST
ST
ST
Y
ST
ST
Y
Y
Mixed Drink
Featured Gift
Backer Cards
5 5
5S 10 5
10S 25 40
10 5
10 5
5 5
5 5
15S 25 45
20P 30 55
15S 25 40
5 5
8S 10 40
5S 10 5
15P 30 40
10S 20 40
5S 10 5
5 5
20S 30 40
20P 30 55
10 5
10S 20 55
5 5
5 5
10 5
10 5
5S 25 5
10 5
5 5
15S 20 45
10 5
15S 20 40 3
5S 15 5
10 5
5S 10 5
20S 25 40
5S 10 5
5 5
5 5
5
5
10 5
5 5
15 5
10S 15 40
8S 15 40
Perimeter Signs
Power Aisle Signs
Green Extender
Exterior Banners
Window Showcards
Regular Extenders
Sold End Aisle
Banner Insert
Pod Displays
T
py
Y
Y
235
236
237
238
239
240
241
242
243
244
245
246
247
248
249
250
251
252
253
254
255
256
257
258
259
260
261
262
263
264
265
266
267
268
269
270
271
272
273
274
275
276
277
278
279
O
nl
y
Y
Store #
Mixed Drink
Featured Gift
Y
ST
Y
Y
Y
ST
ST
Y
Y
ST
Y
Y
Y
Y
Y
Perimeter Signs
Power Aisle Signs
Green Extender
Exterior Banners
Window Showcards
4
Tr
10S
H
8S
H Y 20P
H
15S
T
T
T
T
5S
T
5S
T
T
5S
H Y 20S
T
5S
H Y 20S
T
5S
5
10
20
10
20
30
10
30
15
25
15
30
25
5
10
10
10
15
10
10
30
15
25
10
15
10
10
15
15
4
6
4
6
6
6
6
4
6
4
6
6
1G
4
10 1G
2E
12 1G
6
8
8 1G
12 1G
12
2E
12
2E
1G
12 1G
Co
T
H
T
H
3 3 1 5 7
2
3
4
H Y
H Y
3
3
1
1
5 4
2
1
2
1
3
3
6 3
e
T
H Y
H
T
H Y
40
5
40
40 3
40
5
5
60
40
5
55
5
65
55
40
ad
H
H Y
10S 15
5
10S 10
15S 30
8S 10
10
10
20S 20
10S 10
5S 10
15S 25
5S 10
20S 25
15S 15
8S 10
Regular Extenders
H
Backer Cards
Sold End Aisle
188
189
190
191
192
193
194
195
196
197
198
199
200
201
202
203
204
205
207
208
209
210
211
212
213
214
216
217
218
219
220
221
222
223
224
225
226
227
228
229
230
231
232
233
234
Banner Insert
Pod Displays
Store #
Continued
Y
Y
Y
Y
Y
Y
Y
Y 2 Y
Y
Y
Y
Y
Y
ST
Y
Y 2 Y
Y 2 Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
ST
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
3
3
T
T
T
T
H
T
H
10
3
10
5
5
5
10
8S 20
5
10
8P 15
Y
Y 2 Y
Y
Y
Y
Y
Y
325
326
327
328
329
330
331
332
333
334
335
336
337
338
339
340
342
343
344
345
346
347
348
349
350
351
352
353
354
355
356
358
359
360
361
362
363
364
365
366
367
369
370
371
372
4
4
6
6
4
4
5
5
5
5
3
1
3
1
1G
6 12
4
4
4
4
1
45
5
5
40
3
1
3
3
6
4
6
6
ST
ST
6
ST
6
ST
4
ST
4
ST
8 1G ST
0
Y
4
ST
ST
8 1G Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
ST
Y
Y
Y
3
3
1 5 3
0 1
3
2
8
3
1
1
3 3 1
1 6
4
6
3 3 1 6
15
25
25
20
10
10
55
55 3
45
60 3
5
5
H
10S 15
H Y 20P 30
T
10
10
H
10S 20
T
15
40
65 3
5
60
5
4
6
8
4
8
6
4
4
6
4
4
4
6
4
5
3 3 1 11
3
H
15S
H
15P
H Y 15S
H
20S
5S
T
6
3
1
1
1
1
5
3
3
3
2
8
1
4
4
4
4
3 3
8
4
1
1
1
2
4
0
10
2
3
4
5
6
1
1
3
3
3 3 1 10 6
3 3
2 3
7
2
8
4
4
8
6
4
6
4
4
4
4
4
4
4
4
6
4
4 4
4
4
6 12
4 6
6 8
4
4
4
6
8
2E Y
2E Y
ST
ST
2E Y
ST
ST
ST
ST
2E Y
ST
ST
ST
ST
ST
2E Y
Y
1G Y
2E Y
1G Y
2E Y
ST
ST
ST
ST
1G Y
ST
1G Y
Y
2E Y
Y
ST
1G Y
2E Y
2E Y
2E Y
ST
ST
ST
1G Y
2E Y
ST
ST
2E Y
ST
Mixed Drink
Featured Gift
Perimeter Signs
Power Aisle Signs
Green Extender
Exterior Banners
Window Showcards
Regular Extenders
H Y 20S 30 65 3
T
5 5
5 5
5
5
10 5
H
10S 20 40
10S 10 40
15S 20 45
H Y 15S 30 50
T
8S 10 40
H Y 20P 25 65
5 5
5 5
5
10 5
H
10S 15 40
T
10 5
H
10P 15 60
3 5
H Y 20P 30 65 3
H
15S 20 55
3
3
1
2
1
1
1
2
5 3
2
4
Backer Cards
H
20S 30 50
H Y 15S 30 50
T
5S 10 5
T
5 5
H Y 20P 30 55
T
3 5
5 5
5
1
3
3 3
3
4 3
4 4
2
3
1
4
4
Sold End Aisle
Banner Insert
Pod Displays
Store #
Mixed Drink
Featured Gift
Y
Y
Y
Y
Y
Y
Y
O
nl
y
ST
ST
ST
ST
ST
ST
ST
Y
Y
Y
ST
ST
ST
ST
ST
Y
ST
ST
Y
Y
Y
ST
ST
ST
ST
ST
Y
ST
ST
ST
Y
Y
Y
Perimeter Signs
6 12
4
4 4
6
1G
4
2E
6 12
4
6 8
4 4
4 4
6 12
1G
4 6
4
4
1G
4 4
4
1G
4 6
ad
5
40
5
55
5
5
5
5
5
5
5
5
5
5
55
40
3
4
4 6
6 12
py
5
5
55
65 3
5
5
5
5
5
5
40
1
3
3
1
2
3
1
3
1 6 5
2
1
2
Power Aisle Signs
Green Extender
Exterior Banners
Window Showcards
Regular Extenders
Backer Cards
Sold End Aisle
H
15S 20
H Y 20P 30
T
15
3
T
10
5
T
5
T
10
H
10P 15
T
10
T
15
H
15P 25
T
15
H
10S 15
10
5S 5
T
10
T
5S 15
10
T
10
5
5
5
5S 10
H
10P 20
H
15S 20
5
5
5
5
Co
T
3
10
10
5
10
3
e
T
T
Tr
280
281
282
283
284
285
286
287
288
289
290
291
292
293
294
295
296
297
298
299
300
301
302
303
304
305
306
307
308
309
310
311
312
313
314
315
316
317
318
319
320
321
322
323
324
Banner Insert
Pod Displays
Store #
Continued
Y 2 Y
2 Y
Y
Y
Y 2 Y
Y
Y
Y
ST
Y
Y 2 Y
Y
Y
Y
Y
Y
Y
Y
2 Y
2 Y
Y
Y
Y
Y
Y
Y
Y
Y 2 Y
ST
Y
Y 2 Y
Y 2 Y
Y
ST
Y
ST
Y 2 Y
Y
Y
Y
Y
Y
31
32
20S
15S
8S
H Y 10S
H
15S
3
3
3
5
3
3
3
3
3 3 1
3
5
7
3
8
4
3 1 6
3 3
3
H
H
5S
15P
15S
8P
H Y 20P
T
H
10P
H Y 20S
H Y 20P
T
T
6
1
3
4
3
3
5
1 4
3
1 10
3
3 3
3 3
11
10
3
1G
1
1G
2
2E
2
1G
7
2E
3
2E
3
2E
4
2E
3
1G
5
2E
6
2E
2
1G
2
3
2E
1
2 4
1G
1 6 12
3 6 12 2G
4 4
6 4
2E
1
4
3 4
3 6
1G
6 4
1G
1
4
2 4 4
1 4
10 4
2E
1
4
1 4 4
2 6
7 6
2E
5 6
2E
2 4 4
3 4 6
2 Y
Y
Y
Y
Y
2 Y
Y
Y
Y
Y
Y
Y
Y
Y
2 Y
Y 2 Y
Y
Y
1
2 Y
Y
Y
Y
ST
Y
Y
Y
Y
ST
Y 2 Y
Y
Y
Y 2 Y
Y 2 Y
ST
ST
Y
10S 20 40
10S 15 40
H Y 20S 30
5
5
H
15S 20
H
20S 25
65 3
H
15S 25
5
5S 25
H Y 10S 25
H Y 20S 30
T
10
10
5
H
15P 20
Y 15S 15
Y 20S 30
10
5
5
3
5
5
10P 15
10
10
10S 30
Y 10P 20
8S 15
Y 15S 25
3
5
10
3
5
15S 20
5
55 3
55
5
45
5
5
40
55
5
5
60
40 3
60 3
5
5
5
5
5
5
65
40
5
5
40
55
45
55
5
5
5
5
55
1
2
3
4
5 1
3 3 1 10 3
2
1
3 3 1 6 5
3 3 1 6 4
1
1
1
3
1
6
3 3 1 9 5
1
4
3
2
3 3
3
1
3
3
1
9
1
1
1
1
1
4 1
2
3
3 3 1
7
7
2
3
4
4
Mixed Drink
Featured Gift
Perimeter Signs
Backer Cards
5 5
10 5
H
H
Power Aisle Signs
Green Extender
Exterior Banners
Window Showcards
Regular Extenders
Sold End Aisle
Banner Insert
Pod Displays
O
nl
y
Y
Store #
Mixed Drink
Featured Gift
Perimeter Signs
2E
ST
Y
ST
ST
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
ST
Y
ST
Y
Y
Y
ST
Y
ST
Y
Y
Y
ST
ST
Y
Y
ST
ST
Y
Y
Y
ST
Y
ST
ST
422
423
424
425
426
427
428
429
430
431
432
433
434
435
436
437
438
439
440
441
442
443
444
445
446
447
448
449
450
451
452
453
454
455
456
457
458
459
460
461
462
463
464
465
466
py
5
3 3 1
4 4
8
6 8
4 6
6 8
6
4
4
4
6
4
4
4
4
6
6 12
10
4
Y
Co
5
1
7
3
e
H
5
65
5
5
40
45
40
40
65
40
55
40
40
65
65
55
5
55
5
40
40
45
5
55
5
5
45
50
5
5
40
55
5
5
40
55
60
5
5
4
2E Y
Y
6 12
Y
4
ST Y
ad
H Y 20S
T
T
H
10S
H
15S
H Y 15S
H
8P
H
20S
H
10S
H
15S
H
10P
H
15S
H Y 20P
H
20P
H
10S
5
45
3
10
10
15
25
15
30
20
20
15
25
25
25
15
10
40
15
20
15
10
10
20
5
15
25
20
5
10
15
25
3
10
10
25
25
5
3
5 4
2
1
Power Aisle Signs
Green Extender
Exterior Banners
Window Showcards
Regular Extenders
Backer Cards
Sold End Aisle
H Y 15S 20 60
T
15 5
5 5
Tr
373
374
375
376
377
378
379
380
381
382
383
384
385
386
387
388
389
390
393
394
395
398
399
400
401
402
403
404
405
406
407
408
409
410
411
412
413
414
415
416
417
418
419
420
421
Banner Insert
Pod Displays
Store #
Continued
ST Y
ST Y
4
2E Y
6 12 1E Y
ST
6
2E Y
4 6
Y
4 4
Y
4
2E Y
4
2E Y
4
ST
6 12 2E Y
4
ST
6 12
ST
4
2E Y
6
2E Y
ST
4 4
ST
4 6
ST
4 6
ST
6 12 1G Y
6 8 1G Y
8
2E Y
6 8
Y
6 8
ST
4 4
ST
4
ST
4 4
Y
4 4
ST
6 12 1G Y
6 16
ST
6 8
ST
5 4
2E Y
4 6
2E Y
2 4 6
Y
6 4
2E Y
1
4
ST
3 6 8
Y
2 4 6
ST
4
ST
1
ST
5 4
2E Y
1
4
ST
Y
Y
Y
ST
Y
Y
Y
Y
Y
Y
Y
ST
2 Y
Y 2 Y
Y
Y
Y
Y
Y
Y
Y
Y 2 Y
Y
Y
Y
Y
Y 2 Y
Y
Y
Y
Y
Y 2 Y
2 Y
Y
Y
Y
Y
Y
Y
Y 20S
15P
Y 15S
2
1
1
3
5 3
4
4
6 12
4
1
2
6 9
2
3 3
45
20P 40 60
15S 20 45
10
3
10 5
Y 20P 30 55 3
3 5
5S 10 5
10 5
15 5
5 5
Y 10S 25 45
5
5
Y
Y
Y
Y
Y
Y
Y
Y
Y
3 3 1 7 3
4
2
1
2
4 3
2
3
2
1
6 5
5
5
1
1
4
1G
6
4 4
6 12
4
4 4
10
4
4 4
4
4
4
6 8
6 12
1G
2E
1G
2E
4
4
4
2E Y
2E Y
6
Y
4
6
6
6
6
4
4
ST
2E Y
4
ST
12
ST
ST
12
ST
6
ST
2E Y
ST
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y 2 Y
ST
ST Y
ST ST
3
3
3
10 5
15P 30 40
5S 15 5
10
3 5
10 5
10S 20 40 3
5 5
Y 10P 15 40
10 5
5S 10 5
15S 20 55
5 5
Y 20P 30 55
10 5
Y 15S 20 60 3
Y 15S 30 55
15S 30 40
20S
8S
Y 15P
8S
Y 15P
15S
10S
10
30
10
15
25
20
20
5
10
20
5
5
5
20
5
60
5
40
55
40
40
5
5
40
5
5
5
40
1
3
1
1
3
1
5 4
1 6 3
2
1 11 10
1
3
3
3
4
4 4
4
1G
4
2E
8
2E
6 12
6
2E
3
6
3
3
4
2
1
1
10 7
2
4
4
2
3 5
1
4
1
6 7
5 6
5 7
6
4
4
6
4
4
4
4
1
5 9
3 3
3
1
6
3 3
10
1
1
1 6 3
1
1G
6 12
2E
6 12
6 8
6
2E
8
2E
4
2E
4
2E
2E
2E
4
4
2E
6 12
6
4
4
6
4
1 4
2 4
8 1G
2E
2E
4
8
2E
ST
ST
Y
ST
ST
Y
Y
Y
ST
Y
ST
ST
Y
ST
ST
ST
ST
Y
ST
Y
ST
ST
Y
Y
ST
Y
ST
Y
Y
Y
ST
ST
Y
ST
Y
Y
Y
Y
ST
ST
Y
ST
ST
ST
Y
Mixed Drink
Featured Gift
Backer Cards
5
5S 10 5
15S 25 40
5 5
5
15P 20 55
Y 10P 15 55
Y 20P 45 40
5
Y 20P 25 55
4
Perimeter Signs
4
Power Aisle Signs
Green Extender
Exterior Banners
Window Showcards
Regular Extenders
Sold End Aisle
Banner Insert
Pod Displays
Store #
Mixed Drink
Featured Gift
Y
516
517
518
519
520
521
522
523
524
525
526
527
528
529
530
531
532
533
535
536
537
538
539
540
541
542
543
544
545
546
547
548
549
550
552
553
555
556
557
558
559
560
561
562
563
O
nl
y
10
4
4
Y
Y
py
1G
Perimeter Signs
Power Aisle Signs
4
6
Y
ST
ST
Y
ST
ST
ST
ST
ST
ST
ST
ST
ST
Y
ST
Y
Y
Y
ST
ST
ST
Y
ST
ST
Y
Y
ST
Y
Co
40
40
5
5
5
55
5
5
55
55
Tr
10S
5
45
5
6
4
e
10S
Y 15P
3
3
1
5 3
3
1
1
2
1
1
3
1
1
1 5 3
1
ad
Y 15P
10
3
5
25
5
5
15
15
5
3
10
30
5
3
25
20
3
20
Green Extender
Exterior Banners
Window Showcards
40
5
5
40
5
5
5
5
5
Regular Extenders
10S 10
15
5
10S 15
10
10
5
5
10
Sold End Aisle
Backer Cards
467
468
469
470
471
472
473
474
475
476
478
479
480
481
482
483
484
485
487
488
489
490
492
493
494
495
496
497
498
499
501
502
503
504
505
506
507
508
509
510
511
512
513
514
515
Banner Insert
Pod Displays
Store #
Continued
Y
Y
Y
Y
Y
Y
2 Y
2 Y
Y
Y 2 Y
ST
Y
Y 2 Y
Y
Y
Y
ST Y
Y
2 Y
Y
ST
Y
Y
Y 2 Y
Y
2 Y
2 Y
2 Y
Y
Y
Y
Y
Y
Y
2 Y
Y
Y
Y
Y
Y
Y
Y
Y
33
34
3
6
3
3
5
6
4
4
6
15
15S 30 55 3
15S 25 40
10 5
3 5
10 5
3 5
5 5
3 3 1
2
1
3
2
7
2 1
1
1
1
1
1
2 Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y 2 Y
Y
Y
Y
4
4
4
6
4
4
6
6
8
4
4
4
4
4
6
6
4
Y 2 Y
Y
Y
Y
Y
2 Y
Y
Y
Y
Y
Y
10S 15 40
15S 25 55
10S 25 55
10
5
20P 25 55
20P 45 55
3 5
15S 25 45
20P 45 55 3
20S 40 50
20S 50 65
Y
Y
Y
Y 15S 30
Y 20S 30
15P 25
Y 20S 40
40
50
40
55 3
20P 30 55
Y 20S 25 65
Mixed Drink
Featured Gift
4
4
4
2E
2E
4
6
2E
2E
4
4
6
4
2E
2E
2E
2E
ST
ST
Y
Y
Y
Y
ST
Y
Y
ST
Y
Y
Y
Y
2
3 3 1
3
1 3 4
3 3
8 3
4
4
4
4
2E
2E
2E
2E
ST ST
Y
2 Y
ST Y Y 2 Y
Y
2 Y
Y
2 Y
4
3 3 1 6 8
6
4
Y
2E Y
2E Y
3 1 4
1 5
3 3
6
1 3
3 3 1 3
3 3 1 8
1
3
6
1
1
7
6
3
1
1
4
4
1
9
6
4
4
Perimeter Signs
Power Aisle Signs
5
Green Extender
Exterior Banners
Window Showcards
5
Regular Extenders
Sold End Aisle
Backer Cards
613
615
616
617
618
621
622
623
624
626
629
630
631
632
693
697
698
700
702
703
705
742
771
776
Banner Insert
Pod Displays
Store #
Mixed Drink
Featured Gift
Y
O
nl
y
6
Perimeter Signs
Power Aisle Signs
4
4
6 1G Y
4
ST
1G Y
4
ST
2E Y
Y
ST
Y
12 1G Y
2E Y
ST
2E Y
ST
4
ST
6
ST
2E Y
4
ST
8
ST
4
ST
2E Y
12 2G Y
10 1G Y
ST
Y
2E Y
4
ST
1G Y
4
ST
ST
6
ST
ST
ST
6
ST
2E Y
8 1G Y
8
ST
ST
ST
ST
ST
py
4
2
4
1
7
2
1
3
4
3
3
1
3
3
2
1
1
5
1
5
3
1
2
1
4
Co
3
1
3 3 1 8 6
1
6 6
2
1
ad
10S 15 40
Y 10P 15 55
5
Y 15S 25 40
10 5
5 5
5S 10 5
Y 10S 25 45
5 5
5 5
5
Y 15S 15 40 3
15S 20 40
15S 15 55
5 5
20 5
20P 30 60
3
15P 20 45
10 5
5 5
10 5
3
e
40 3
5
60
5
60
5
5
Green Extender
Exterior Banners
Window Showcards
Regular Extenders
Backer Cards
Sold End Aisle
8S 20
5
Y 20P 30
10
10P 20
5S 10
5
Tr
564
565
566
567
568
569
570
571
572
573
574
575
576
577
578
579
581
582
583
584
586
587
588
589
590
591
593
594
595
596
597
598
599
601
602
603
604
605
606
607
608
610
611
612
Banner Insert
Pod Displays
Store #
Continued
Y
Y
Y
2 Y
Y
Y 2 Y
Y 2 Y
Y
2
Y 2
Y
2
2
Y
Y
Y
Y
Y
Y
Y
Y
Y 2 Y
Y
Y
Y
Y
Y
Y
ST
Y
Y
2 Y
Y
Y
Y
Y
Y
Y
3
1
4
ST Y
15 5
3
6 12
ST Y
Po d Pro gram
O
nl
y
The pod program consists of three Sold Space
displays in high traffic locations of participating
stores.
Participation is mandatory for selected stores.
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If you have questions regarding participation
in this program, please direct them to your
District Manager.
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The following guidelines apply for all pods in
any configuration:
• Keep the product at good reach level –
use wooden risers when needed.
• Pods are always free standing floor
displays.
• Pods should not encroach on other sold
programs or impede store traffic.
• The positioning and size of the pods are
not open to negotiation by suppliers.
• Only feature the products listed in
this guide.
• Always keep the pods visible, accessible
and safe to shop from.
• Maintain signage for the duration of the
promotion. Replace or update signage
as necessary.
• Re-merchandise and consolidate as
displays sell down.
Pod Program
Continued
All participating products ARE NOT being force-shipped. Please ensure you order
(adjust your MINS) and have sufficient quantity to build and maintain the POD
display throughout the promotion.
Caramilk POD
Caramilk Liquor
Caramilk RTD
+157859
FACE PRODUCT
+157859
BACKER CARD
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Components:
• Flat Merchandiser • Reorder # 10134-21
• Preprinted Pricer Cards (2 versions x 1 )
C
FACE PRODUCT
LCBO#159327 • Caramilk Liquor • 750 mL
LCBO# 157859 • Caramilk RTD • 6 x 180 mL
TRAFFIC FLOW
Caramel Pod
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Please follow the product placement as outlined below.
+159327
+159327
FRONT OF STORE
Passionfruit/Pomegranate POD
Pama Pomegranate Liquor
Hpnotiq Liquor
Iceberg Vodka
+600981
BACKER CARD
+414
TRAFFIC FLOW
+600981
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Components:
C
FACE PRODUCT
LCBO# 414 • Pama Pomegranate Liqour• 750 mL
LCBO#600981 • Hpnotiq Liquor • 750 mL
LCBO#400754 • Iceberg Vodka • 750 mL
FACE PRODUCT
Co
Passionfruit/Pomegranate Pod
+414
FRONT OF STORE
Chocolate Pod
36
Chocolate POD
Baileys Mint Chocolate Liquor
Godiva White Chocolate Liquor
+573311
FACE PRODUCT
+573311
BACKER CARD
+12823
TRAFFIC FLOW
Components:
C
FACE PRODUCT
• Baileys Mint Chocolate Irish
Cream Liquor • 750 mL
LCBO#573311 • Godiva White Chocolate
Cream Liquor • 750 mL
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LCBO#12823
+12823
FRONT OF STORE
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Corp o rate
Promotional
Pro grams
Ontario Superstars/
Popular Pick Program
Ontario Superstars
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East Dell Pinot Grigio VQA
LCBO# 65367 • 750 mL • $12.95
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Trius Merlot VQA
LCBO #587907 • 750 mL • $15.25
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This crisp and refreshing pinot grigio provides floral and fruity aromas
of pear, green apple, lemon and lime and pairs well with chicken,
sautéed vegetables and salads.
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Flavours of dried cherry, plum and toasty vanilla make this wine an
elegant sipping wine as well as ideal with food matches such as grilled
lamb, veal chops or stuffed peppers.
Popular Pick
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Pelee Island Pinot Grigio
LCBO# 621219 • 750 mL
Crisp and refreshing, this wine has a fruity, flowery aroma, with a touch
of lemon. An excellent choice for spicy and barbecued foods, as well as
white meat dishes.
LIMITED TIME OFFER
Valid until March 28th, 2010
Was:
$9.95
Save:
$ 1.00
Now:
$ 8.95
38
Mixed Drink Fixtures
Merchandising
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All participating stores have 2 fixtures. Each fixture must be fully merchandised during the
entire length of the promotion.
Display Spot #1 - Berry Products
Description
Smirnoff Rapsberry Twist 750 mL
Smirnoff Blueberry Twist 750 mL
Smirnoff Strawberry Twist 750 mL
Smirnoff Black Cherry Twist 750 mL
Absolut Raspberri 750 mL
UV Blue Raspberry 750 mL
Stolichnaya Bluerberri 750 mL
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LCBO#
566182
68056
602771
605170
602763
119545
31427
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Store Managers will have the discretion of featuring a minimum of 4 brands, but may go as
high as 8 brands per fixture.
Recommended Product:
Display Spot #2 - French Wine made easy
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Recommended Product:
LCBO# Description
161216 Just Cabernet Sauvignon 750 mL
Tr
Just Cabernet Sauvignon will be advertised in the Spring
edition of Food & Drink.
5 cases will be be force-shipped to the following stores:
10, 15, 21, 22, 31, 35, 38, 44, 57, 102, 106, 115, 132, 145, 148, 149,
168, 171, 185, 187, 191, 198, 200, 212, 226, 243, 252, 253, 288,
325, 326, 329, 334, 344, 346, 355, 360, 361, 367, 378, 383, 390,
393, 398, 412, 416, 417, 437, 438, 445, 452, 457, 459, 511, 522,
523, 525, 528, 536, 542, 544, 545, 546, 555, 566, 575, 579, 584,
590, 601, 617, 623, 624, 629, 630, 631, 632, 698, 700, 702, 703
39
Premium / Specialty Beer Program
Promotion Dates: February 28 to , May 22, 2010
Overview
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These Premium Beers are available in participating Premium Specialty Beer locations
until May 22, 2010. The assortment will be released throughout the months of March
through to May. Please merchandise alternate products in this section if the participating
products are unavailable. A recommended list of alternate products is below.
Please note that these products are one-time purchases for this promotion only.
py
There have been some changes to the stores participating in this program. See
Participating Stores section of this Guide.
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LCBO #
Description
67173
Oak Aged Rye
106237
Doppel Hirsch Doppel Bock
157552
Christoffel Dry-hopped Nobel
157560
Hog's Back Traditional English Ale (TEA)
157651
Schneider's Organic Wiesen Edel-Weisse
157834
Gouden Carolus Ambrio
468660
St. Louis Gueuze Lambic
615633
Great Lakes Orange Peel Ale
909770
Rogue Brutal Bitter
175356
Railway City Brewing Dead Elephant
174532
Grand River Brewing Russian Gun Imperial Stout
Alternate Brands
118687
Innis & Gunn Blonde
90357
Innis & Gunn Original
26971
Dutchy Originals Organic Ale
73296
Beau's Lugtread
409110
Aecht Schlenkerla Rauchbier
75291
Weihenstephaner Hefeweissbier
194431
Duvel Beer
198069
Chimay Premiere
40
Format
650
500
330
500
500
330
375
650
650
500
500
Country
Canada
Germany
Netherlands
United Kingdom
Germany
Belgium
Belgium
Canada
United States
Canada
Canada
330
750
500
750
500
500
330
750
United Kingdom
United Kingdom
United Kingdom
Canada
Germany
Germany
Belgium
Belgium
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Sp ecial Events
Special Events
There are 11 LCBO locations that play host to the Special Events Program.
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The mission of the LCBO Special Events program is “to engage our customers in a world
of discovery through exciting, entertaining and knowledge-filled special events”. Where
possible, the goal is to assist in the overall integration of the brand through themed,
multi-faceted events.
“What’s On Board” signage
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A “What’s On” Board will be distributed to each Full Service store for March. The
signage will encourage customers to speak with the Special Event Coordinator to find
out what exciting courses and Open Events will be taking place.
THE CARAMILK SECRET
Co
For more information about upcoming events, log on to www.lcbo.com and click on
Learn.
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March 11
#452
March 12
#10, #38, #149, #329, #355, #367, #412, #459, #536, #573
The Caramilk secret is now in a bottle.
Join us for a sampling of this new liqueur
based on Cadbury’s rich Caramilk
chocolate bar recipe loved for years.
Choose from the regular size or a pack of
four smaller bottles.
ARGENTINEAN WINE FAIR
March 19
#10
Celebrate the wines of Argentina. Here’s
your opportunity to sample four of
the following: Trivento Tribu Malbec,
Trivento Fair Trade Malbec, Fuzion
Alta Reserve Malbec, Misterio Malbec,
Pascual Toso Malbec. Discover the world
of Malbec while sampling traditional
empanadas to the sounds of the tango.
TORONTO WINE & CHEESE SHOW TASTING
March 12
#452
It’s that time of year again – time for the
Toronto Wine & Cheese Show. Why
not have a “taste” of things to come and
sample two of the many delicious wines
available at the show. Canadian wine
and cheese will be showcased.
42
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S old
Space
Pro grams
End Aisle Display – Brands
4
Premium/
Standard
5
6
7
8
Premium/
Standard
Tr
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Premium/
Standard
11
12
Premium/
Standard
13
44
Support Programs
LTO
BAM
LTO
LTO
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2
Description
Amarula Cream 750 mL
Chambord Royale 750 mL
Finlandia Vodka 1140 mL
Baileys Caramel Irish Cream Liquor 750 mL
Baileys Coffee Irish Cream Liquor 750 mL
Baileys Irish Cream Liquor 1140 mL
Polar Ice Vodka 1140 mL
Kahlua Coffee Liqueur 1140 mL
Kahlua Mocha 750 mL
Malibu Island Melon Rum Liquor 750 mL
Malibu Coconut Rum 1140 mL
Malibu Passion Fruit Rum Liqueur 750 mL
Grand Marnier & Ketel One Shaker Gift Pack 750 mL
Grand Marnier 1140 mL
Absolut Vodka 750 mL
McGuinness Exotic Blueberry Liquor 750 mL
McGuinness Exotic Pomegranate Liquor 750 mL
Jack Daniel’s Sour Mash 750 mL
Southern Comfort 750 mL
Wiser’s DeLuxe 1140 mL
McGuinness Cherry Whisky 750 mL
McGuinness Cherry Brandy 750 mL
McGuinness Creme De Cacao White 750 mL
McGuinness Creme De Menthe White 750 mL
Bacardi Superior 1140 mL
Disaronno Amaretto 750 mL
Disaronno Originale Amaretto 1140 mL
Carolans Irish Cream 750 mL
Lamb’s Black Sheep Spiced Rum 750 mL
Drambuie 750 mL
Dewar’s White Label 1140 mL
Drambuie 375 mL
Sour Puss Apple Liquor 750 mL
Olmeca Tequila Gold 750 mL
Sour Puss Lemon 750 mL
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1
LCBO#
342246
605857
111443
208629
13607
103978
605956
136119
605790
155598
126326
554212
604314
130799
605600
110056
125351
125369
41384
105601
187732
1800
631390
631457
236323
631226
631432
141
2253
605881
108357
158220
623678
1867
11148
364174
518688
602755
163162
LTO
LTO
LTO
LTO
LTO
LTO
NT
LTO
NT
NT
VA
LTO
LTO
e
EA #
HD
LTO
LTO
LTO
LTO
NT
LTO
VA
LTO
End Aisle Display – Brands
Continued
16
17
18
19
LTO
LTO
LTO
LTO
LTO
BAM, BBAM
BBAM
VA
LTO
BAM
NT, LTO
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Support Programs
LTO
VA
LTO
LTO
VA
LTO
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15
Description
Alize Gold Passion 750 mL
Alize Red Passion 750 mL
Alize Bleu Liquor 750 mL
Tequila Rose Cocoa Cream Liquor 750 mL
Stolichnaya Vodka 750 mL
Tequila Rose Cream Liquor 750 mL
Absolut Mango Vodka 750 mL
Malibu Mango Rum Liqueur 750 mL
Ramazzotti Sambuca 750 mL
Ramazzotti Black Sambuca 750 mL
Dr. McGillicuddy’s Peach Schnapps 750 mL
Dr. McGillicuddy Fireball Whisky Shooter Liquor 750 mL
Dr McGillicuddy French Kiss Vanilla Schnapps 750 mL
Bols Creme De Cacao White 750 mL
Bols Creme De Bananes 750 mL
Bols Blue Curacao 750 mL
X-Rated Fusion Liquor 750 mL
Skyy Vodka 750 mL
Skyy Vodka 1140 mL
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14
LCBO#
430090
499517
603530
52399
69781
618876
71597
601666
323972
347484
605709
313049
447953
561936
110023
163170
306076
65177
410415
630780
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EA #
45
Shelf Extenders
LCBO# Description
Finlandia Lime Vodka 750 mL
Uv Pink Lemonade Vodka 750 mL
Prince Igor Vodka (P.E.T) 750 mL
Prince Igor Extreme Vodka 750 mL
Grey Goose Vodka 750 mL
Appleton Estate Reserve Jamaica Rum 1140 mL
Bacardi Gold Rum 1140 mL
Cazadores Reposado Tequila 750 mL
Appleton Estate V/X 750 mL
Captain Morgan Spiced Rum 1140 mL
15354
Grant's Sherry Cask Reserve 750 mL
14910
Bushmills Irish Whiskey 750 mL
Support
Programs
LTO
LTO
BAM
BAM
NT
LTO
LTO
BAM
LTO
VA
# of Extenders
40 45 50 55 60 65
Y Y
Y Y Y Y Y
Y Y Y Y Y Y
Y Y Y Y Y Y
Y Y Y Y Y Y
Y
Y Y Y Y Y
Y Y Y Y Y Y
Y Y Y Y Y Y
Y Y Y Y Y Y
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584888
116046
8219
604926
95935
605105
2220
125187
177808
500538
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LTO
LTO
Y
Y
Y
Y
Y
Y
Y
LTO
Y
Y
Y
Y
Y
Y
601013 Jameson Irish Whiskey 1140 mL
LTO
Y
Y
Y
Y
Y
Y
605113 Mountain Rock Whisky 750 mL
BAM
Y
Y
Y
Y
Y
Y
1099
605931
404723
20768
261768
1610
20024
478156
8284
377994
LTO
LTO
BAM
LTO
BAM
LTO
BAM
BAM
VA
LTO
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
534693 Kittling Ridge White Zinfandel/Vidal 750 mL
LTO
Y
Y
Y
Y
Y
Y
665208 Naked Grape Merlot 750 mL
BAM
Y
Y
Y
Y
Y
Y
84194
Pelee Island Chenin Blanc Vidal 750 mL
LTO
Y
Y
Y
Y
Y
Y
65359
Strewn Gewurztraminer VQA 750 mL
LTO
Y
Y
Y
Y
Y
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114694 Crown Royal 1750 mL
e
Johnnie Walker Red Label 750 mL
Grant's Family Reserve 1140 mL
Bombay Sapphire London Dry 1140 mL
Irish Mist 750 mL
Pure Gold Whisky (P.E.T) 1750 mL
Ballantine's 750 mL
Benedictine & Brandy 750 mL
Sandro Bottega Club Grappa 750 mL
Hennessy VS Cognac 750 mL
Gentleman Jack Rare Tennessee Whiskey 750 mL
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Extender
Location
R1: Vodka A
R2: Vodka B
R3: Vodka C
R4: Vodka D
R5: Vodka E
R6: Rum A
R7: Rum B
R8: Rum C
R9: Rum D
R10: Rum E
R11: Canadian
Whisky A
R12: Canadian
Whisky B
R13: Canadian
Whisky C
R14: Canadian
Whisky D
R15: Canadian
Whisky E
R16: Scotch A
R17: Scotch B
R18: Gin A
R19: Liqueurs A
R20: Liqueurs B
R21: Liqueurs C
R22: Liqueurs D
R23: Brandy A
R24: Brandy B
R25: Tequila A
R26: Ontario
Blend A
R27: Ontario
Blend B
R28: Ontario
Blend C
R29: Ontario
Non-VQA A
*Y = your store implements this extender.
**See the Participating Stores section of this Guide to determine how many regular shelf
extender locations your store has.
46
Shelf Extenders
Continued
# of Extenders
Support
Programs 40 45 50 55 60 65
LCBO# Description
Inniskillin Chardonnay VQA 750 mL
58677
Xoxo Pinot Grigio/Chardonnay 750 mL
LTO
Y
Y
Y
Y
Y
Y
620062 Monkey Bay Sauvignon Blanc 750 mL
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66266
572875 Peter Lehmann Barossa Shiraz 750 mL
LTO
61622
LTO
Y
Y
Y
Y
Y
Y
LTO
Y
Y
Y
Y
Y
Y
Two Oceans Chardonnay 750 mL
Bellingham Shiraz Viognier 750 mL
Cookoothama Shiraz 750 mL
Wolf Blass Eaglehawk Chardonnay 750 mL
Osborne
Solaz Tempranillo Cabernet Sauvignon 750
610188 mL
LTO
LTO
LTO
BAM
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
298505 La Vieille Ferme Cotes Du Luberon 750 mL
LTO
LTO
Y
Y
Y
Y
Y
Y
216028 Pelee Island Gamay Noir/Zweigelt VQA 750 mL
LTO
Y
Y
Y
Y
Y
Y
200535 Konzelmann Chardonnay VQA 750 mL
LTO
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Hillebrand Artist Series Meritage VQA 750 mL
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56390
De Bortoli Deen Vat 10 Pinot Noir 750 mL
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226860 Wolf Blass Yellow Label Chardonnay 750 mL
e
43570
554360
619460
606392
ad
Extender
Location
R30: Ontario
Non-VQA B
R31: Ontario
Non-VQA C
R32: Ontario
Non-VQA D
R33: Ontario
VQA A
R34: Ontario
VQA B
R35: Australia/
New Zealand A
R36: Australia/
New Zealand B
R37: Australia/
New Zealand C
R38: Australia/
New Zealand D
R39: USA A
R40: USA B
R41: Chile A
R42: Chile B
R43: France
Blend A
R44: France
Blend B
R45: France
South A
R46: France
South B
R47: France
Bordeaux/
Burgundy A
R48: Italy Central
A
R49: Italy Central
B
R50: Italy North A
R51: Italy North B
75663
Alianca Vinho Verde 750 mL
LTO
LTO
BAM
LTO
36822
LTO
Tr
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
LTO
349860 Yvon Mau Cabernet Sauvignon Vdp 750 mL
Marques De Riscal White 750 mL
Y
Y
Y
Y
132498 Latour Ardeche Chardonnay 750 mL
BAM
24422
LTO
Y
Y
Y
Y
Y
Y
BAM
LTO
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Fazi Battaglia Verdicchio Castelli Di Jesi 750 mL
269589 Rocca Delle Macie Chianti Vernaiolo Docg 750 mL
407536 Philippe De Rothschild Sauvignon Blanc Vdp 750 mL
47
Shelf Extenders
Continued
# of Extenders
Support
Programs 40 45 50 55 60 65
LTO
Y
LTO
LTO
LTO
LTO
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
LTO
Y
Y
Y
Y
Y
Y
LTO
BAM
LTO
LTO
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
BAM
Y
Y
Y
Y
Y
Y
BAM
LTO
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
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Extender
LCBO# Description
Location
R52: Southern
23366 Sandeman Ruby Port 750 mL
Europe A
R53: Southern
113886 Spinelli Pinot Grigio 750 mL
Europe B
R54: Germany A 12781 Sogrape Mateus Rose 1500 mL
R55: Sparkling A 522730 Strewn Chardonnay Barrel-Aged VQA 750 mL
R56: Sparkling B 180588 Freixenet Cordon Negro Brut 1500 mL
R57: Ontario
699009 Sapporo Premium Beer 650 mL
Beer A
R58: Ontario
88252 Rickard's White 6 x 341 mL
Beer B
R59: Beer 1
432856 Holsten Maibock 500 mL
R60: Beer 2
616896 Stella Legere 6 x 330 mL
R61: Beer 3
614909 Kozel Beer 500 mL
R62: Beer 4
487249 Lowenbrau Original 500 mL
Bay Pineapple Mandarin Orange Spritz 6 x 355
R63: Party Zone 1 125054 Palm
mL
R64: Party Zone 2 125062 Palm Bay Ruby Grapefruit Sunrise Spritz 6 x 355 mL
R65: Party Zone 3 167205 Vextini - Sicilian Kiss 750 mL
*Y = your store implements this extender.
**See the Participating Stores section of this Guide to determine how many extender
locations your store has.
48
Discovery Shelf Extenders
Support
Program
LCBO #
Description
D1: Discovery Wines 1
53678
Peninsula Ridge Sauvignon Blanc VQA 750 mL
LTO
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Location
141952
Pasqua Villa Borghetti 750 mL
BAM
589556
Bodega Norton Cabernet Sauvignon 750 mL
BAM
D4: Discovery BSM 1
907253
Big Rock Traditional Ale 6 x 341 mL
BBAM
D5: Discovery BSM 2
118687
Innis and Gunn Blonde 330 mL
BAM
D6: Discovery BSM 3
166173
Vextini - Pink Bikini-Tini 75- mL
BAM
D7: Discovery Spirits 1
131383
Europe Lemon Meringue Dutch Cream Liquor 750 mL
LTO
91033
Skinos Mastiha Liqueur 700 mL
BAM
34421
El Dorado Golden Rm Cream Liqour 750 mL
BAM
py
Co
Community Shelf Extenders
Support
Program
LCBO #
Description
C1: Community Extender 1
492520
Bacardi 8 Year Old Rum 750 mL
LTO
209205
Walkers’s Special Old P.E.T. 1750 mL
BAM
187088
Panama Jack Irish Cream 750 mL
LTO
446633
Citra Montepulciano D’Abruzzo Doc 750 mL
LTO
Santa Carolina Merlot Reserva 750 mL
LTO
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Location
324590
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C5: Community Extedner 5
Green Extender
Extender Location
G1: Green Extender
LCBO #
83789
Description
Green Rabbit Organic Merlot Carton 1000 mL
Support Program
BAM
49
IMAGE Shelf Talker
Description
Format
6262
Codorniu Brut Clasico Sparkling
750 mL
27623
Mill Street Stock Ale
6 x 341
31104
Mill Street Tankhouse Ale
6 x 341
31146
Mill Street Coffee Porter
39651
Sleeman Honey Brown Lager
39677
Sleeman Original Draught
84210
Mill Street Original Organic Lager
91157
Steam Whistle Premium Pilsner
92296
Prospect Winery The Census Count Chardonnay VQA
750 mL
92304
Prospect Winery Fats Johnson Pinot Noir VQA
750 mL
206516
Marino Superiore
456194
Kangaroo Springs Shiraz
615062
Trumpour's Mill Gamay Noir VQA
Support
Programs
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LCBO #
6 x 341
473 mL
473 mL
6 x 341 mL
750 mL
750 mL
750 mL
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500 mL
50
Limited Time Offers
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SAVE
$1.00
$2.00
$2.00
$2.00
$2.00
$1.00
$1.00
$1.00
$1.50
$2.00
$0.20
$3.00
$1.00
$1.00
$1.00
$5.00
$0.20
$1.00
$1.50
$2.55
$1.00
$1.30
$1.00
$1.50
$1.00
$1.00
$3.00
$1.00
$1.00
$1.00
$1.00
$1.00
$1.50
$1.00
$1.00
$1.00
$1.00
$0.50
$2.50
$0.25
$1.00
Support Programs
EA10
Shelf Extender
Shelf Extender
EA 8A&B
EA 12A&B
Shelf Extender
EA10
Shelf Extender
Shelf Extender
Shelf Extender
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Description
Bacardi Superior 1140 mL
Johnnie Walker Red Label 750 mL
Ballantine's 750 mL
Wiser's DeLuxe 1140 mL
Drambuie 750 mL
Bacardi Gold Rum 1140 mL
Disaronno Amaretto 750 mL
Sogrape Mateus Rose 1500 mL
Bushmills Irish Whiskey 750 mL
Grant's Sherry Cask Reserve 750 mL
Abbot Ale 500 mL
Irish Mist 750 mL
Sandeman Ruby Port 750 mL
Fazi Battaglia Verdicchio Castelli Di Jesi 750 mL
Marques De Riscal White 750 mL
Lanson Black Label Brut Champagne 750 mL
Slavutich Premium Beer 500 mL
Two Oceans Chardonnay 750 mL
Malibu Tropical Banana Rum Liquor 750 mL
Tequila Rose Cocoa Cream Liquor 750 mL
Peninsula Ridge Sauvignon Blanc VQA 750 mL
Hillebrand Artist Series Meritage VQA 750 mL
Xoxo Pinot Grigio/Chardonnay 750 mL
Sonoma Vineyards Chardonnay 750 mL
Espiritu De Chile Sauvignon Blanc 750 mL
De Bortoli Deen Vat 10 Pinot Noir 750 mL
X-Rated Fusion Liquor 750 mL
Strewn Gewurztraminer VQA 750 mL
Inniskillin Chardonnay VQA 750 mL
Little Black Dress Chardonnay 750 mL
Bacardi Breezer Tropical Orange Smoothie 1000 mL
Alianca Vinho Verde 750 mL
Gato Negro Sauvignon Blanc 1500 mL
Pasqua Soave 1500 mL
Two Oceans Sparkling 750 mL
Pelee Island Chenin Blanc Vidal 750 mL
Girls Night Out Chardonnay VQA 750 mL
Kittling Ridge Kingsgate Sherry 750 mL
Brights Entre-Lacs White Bib 4000 mL
Young's Double Chocolate Stout 500 mL
Tr
LCBO#
141
1099
1610
1800
1867
2220
2253
12781
14910
15354
16329
20768
23366
24422
36822
41889
43208
43570
50211
52399
53678
56390
58677
60624
60640
61622
65177
65359
66266
72777
75200
75663
79129
82636
82834
84194
89821
90860
101717
103267
105601
Shelf Extender
Shelf Extender
Shelf Extender
Shelf Extender
Shelf Extender
EA15
Discovery Extender
Shelf Extender
Shelf Extender
Shelf Extender
EA20
Shelf Extender
Shelf Extender
Shelf Extender
Shelf Extender
EA7
51
Limited Time Offers
Continued
52
SAVE
$2.50
$1.00
$3.00
$1.00
$0.75
$1.00
$3.00
$1.00
$1.50
$1.50
$1.00
$1.00
$0.60
$1.00
$1.00
$1.00
$0.25
$2.00
$1.00
$1.50
$1.50
$1.00
$1.00
$5.00
$1.70
$2.50
$3.00
$1.00
$1.00
$1.00
$1.50
$1.00
$1.00
$1.00
$2.00
$1.00
$2.00
$1.00
$1.00
$1.00
$2.00
Support Programs
EA11
EA6
EA1
ad
e
Co
py
O
nl
y
Description
Chambord Royale 750 mL
Reif Riesling VQA 750 mL
Spinelli Pinot Grigio 750 mL
Southern Comfort P.E.T. 750 mL
Crown Royal 1750 mL
Uv Pink Lemonade Vodka 750 mL
Malibu Island Melon Rum Liquor 750 mL
Brancott Marlborough Sauvignon Blanc 750 mL
Warsteiner Premium Lager 6 Pk-B 1980 mL
Europa Lemon Meringue Dutch Cream Liquor 750 mL
Bavaria Premium Light 3000 mL
Pelee Island Pinot Noir VQA 750 mL
Kittling Ridge Kingsgate Port 750 mL
Czechvar Premium Lager 500 mL
Kahlua Mocha Coffee Flavoured Liquor 750 mL
Lamb's Black Sheep Spiced Rum 750 mL
Copper Moon Moonlight Harvest Pinot Grigio 750 mL
Copper Moon Moonlight Harvest Shiraz 750 mL
Sour Puss Lemon Liquor 750 mL
Vextini - Sicilian Kiss 750 mL
Tribute Sparkling Wine Sumac Ridge (Vincor Intl Bc 750 mL
Appleton Estate V/X 750 mL
Freixenet Cordon Negro Brut 1500 mL
Panama Jack Irish Cream 750 mL
Konzelmann Chardonnay VQA 750 mL
Finlandia Vodka 1140 mL
Pelee Island Gamay Noir/Zweigelt VQA 750 mL
Wolf Blass Yellow Label Chardonnay 750 mL
Folonari Pinot Grigio 750 mL
Sawmill Creek Reserve Red 1500 mL
Brights Maria Christina Red 1500 mL
Peller Estates French Cross Vidal 1500 mL
La Vieille Ferme Cotes Du Luberon 750 mL
Colio Extra Dry White Bib 4000 mL
Ruffino Aziano Chianti Classico. 750 mL
Dr. Mcgillicuddy's Peach Schnapps 750 mL
Santa Carolina Merlot Reserva 750 mL
Jackson-Triggs Prop Select Chardonnay 1500 mL
Tr
LCBO#
108357
110056
111443
111799
113886
113894
114694
116046
126326
129528
129783
131383
134296
135939
136119
142513
148007
155598
158220
158303
158311
163162
167205
169508
177808
180588
187088
200535
208629
216028
226860
229542
235507
249904
289835
298505
306019
307025
313049
324590
328526
Shelf Extender
Shelf Extender
Shelf Extender
EA 4A&B
Discovery Extender
EA3
EA3
EA11
EA13
Shelf Extender
Shelf Extender
Shelf Extender
Community Extender
Shelf Extender
EA1
Shelf Extender
Shelf Extender
Shelf Extender
EA18,
Community Extender
Limited Time Offers
Continued
ad
e
Co
SAVE
$0.75
$3.00
$1.00
$0.25
$2.00
$3.00
$1.00
$1.00
$0.25
$0.40
$1.00
$0.50
$1.00
$1.00
$1.00
$0.15
$3.00
$1.00
$0.50
$1.00
$1.00
$0.50
$2.00
$1.00
$1.00
$1.00
$1.50
$1.00
$1.00
$1.00
$0.35
$1.00
$2.00
$1.50
$1.00
$1.00
$3.00
$1.50
$3.00
$3.00
$2.00
Support Programs
EA HD
Shelf Extender
O
nl
y
py
Description
Rene Barbier Mediterranean White 750 mL
Yvon Mau Cabernet Sauvignon Vdp 750 mL
Schneider Weisse 500 mL
Jackson-Triggs Prop Select Merlot 1500 mL
Gentleman Jack Rare Tennessee Whiskey 750 mL
Philippe De Rothschild Sauvignon Blanc Vdp 750 mL
Alize Gold Passion 750 mL
Holsten Maibock 500 mL-C 500 mL
Hobgoblin Extra Strong Ale 500 mL
Vina Carmen Carmenere/Cab Sauvignon Reserve 750 mL
Citra Montepulciano D'Abruzzo Doc 750 mL
Santa Carolina Cabernet Sauvignon/Merlot 1500 mL
Dr. Mcgillicuddy Fireball Whisky Shooter Liquor 750 mL
Pelee Island Merlot 750 mL
Lowenbrau Original 500 mL
Bacardi 8 Year Old Rum 750 mL
Kilkenny Traditional Cream Ale 4 Pk-C 1760 mL
Arbor Mist Exotic Fruits White Zinfandel 750 mL
Strewn Chardonnay Barrel-Aged VQA 750 mL
Kittling Ridge White Zinfandel/Vidal 750 mL
Tetley's English Ale 4 Pk-C 1760 mL
Malibu Coconut Rum 1140 mL
Bellingham Shiraz Viognier 750 mL
Guinness Draught 8 Pk-C 3520 mL
Dr Mcgillicuddy French Kiss Vanilla Schnapps 750 mL
Jacob's Creek Chardonnay Pinot Noir Sparklng 750 mL
Fat Bastard Chardonnay Vdp 750 mL
Reif Estate Cabernet/Merlot VQA 750 mL
Peter Lehmann Barossa Shiraz 750 mL
Liberty Ale 650 mL
Finlandia Lime Vodka 750 mL
Jameson Irish Whiskey 1140 mL
Malibu Mango Rum Liqueur 750 mL
Zirkova Premium Vodka 750 mL
Alize Bleu Liquor 750 mL
Appleton Estate Reserve Jamaica Rum 1140 mL
Bouchard Pere & Fils Pinot Noir Bourgogne 750 mL
Kahlua Coffee Liqueur 1140 mL
Grant's Family Reserve 1140 mL
Tr
LCBO#
332767
342246
349860
366070
377820
377994
407536
430090
432856
435743
439166
446633
447466
447953
470823
487249
492520
496711
512988
522730
534693
550798
554212
554360
554469
561936
562991
563130
565713
572875
580217
584888
601013
601666
602201
603530
605105
605667
605709
605790
605931
Shelf Extender
Shelf Extender
EA14
Shelf Extender
Community Extender
EA18
Shelf Extender
Community Extender
Shelf Extender
Shelf Extender
EA 4A&B
Shelf Extender
EA18
Shelf Extender
Shelf Extender
Shelf Extender
EA16
EA14
Shelf Extender
EA17
EA3
Shelf Extender
53
Limited Time Offers
Continued
Co
SAVE
$3.00
$1.00
$0.20
$2.55
$1.00
$1.00
$1.50
$1.00
$1.00
$1.00
$1.50
$1.00
$1.00
$3.00
$0.45
$0.20
$1.00
$0.25
$0.25
$1.00
$1.00
Support Programs
EA2
Shelf Extender
EA15
Shelf Extender
Shelf Extender
O
nl
y
py
Description
Baileys Irish Cream Liquor 1140 mL
Gray Fox Chardonnay 750 mL
Kozel Beer 500 mL
Cookoothama Shiraz 750 mL
Monkey Bay Sauvignon Blanc 750 mL
Campo Viejo Crianza 750 mL
Pelee Island Pinot Grigio 750 mL
Pelee Island Gewurztraminer 1500 mL
Yellow Tail Chardonnay 750 mL
Skyy Vodka 1140 mL
Naked Grape Chardonnay 750 mL
A Luze & Fils Chateau Bel Air 750 mL
Peller French Cross Pinot Grigio Bib 4000 mL
Yankee Jim Ice 6 Pk-C 2130 mL
Fuller's London Pride 500 mL
Woody's Mexican Lime 4 Pk-B 1320 mL
Sapporo Premium Beer 650 mL
Black Sheep Ale 500 mL
Bartenura Moscato Kp M 750 mL
Moosehead Beer 6 Pk-B 2046 mL
EA20
Shelf Extender
Tr
ad
e
LCBO#
605956
614271
614909
618876
619460
620062
620997
621219
622068
627802
630780
665232
665430
669465
676148
676767
697359
699009
890681
897876
911396
54
Value Added Program
Available from supplying warehouse
Description
Forty Creek Barrel Select Whisky 1750 mL
St Remy Brandy 750 mL
Jack Daniel's Sour Mash 750 mL
Alberta Springs 1140 mL
Banff Ice Vodka 1750 mL
Value Add
Gift Box
Mountain Rocky Whisky 100 mL
St Remy XO 50 mL
Playing Cards
Canadian Club Classic 50 mL
Sauza Gold 2 x 50 mL
Value Add available from Supplier’s representative
VA Approved
Wiser's DeLuxe 50 mL
Keychain opener
Gift Box
Mountain Rocky Whisky 100 mL
St Remy XO 50 mL
Remy VSOP 50 mL
Sour Puss Raspberry 50 mL
Wiser's DeLuxe 2 x 50 mL
Playing Cards
Wine glass slip
Branded Dropstop
Lamb's Black Sheep 2 x 50 mL
Stoli Blueberri 50 mL
Kahlua 50 mL
St. Patrick's Day Glassware
White Wine Herb Pack
Kahlua 50 mL
Pouring Spoon
Branded Dropstop
Marie Brizard 50 mL
Phillips Root Beer Schnapps 50 mL
Banff Ice 50 mL
Canadian Club Classic 50 mL
Sauza Gold 2 x 50 mL
Rocks Glass
Designer Enviro Bag
Crown Royal
Mobile Phone Accesories
Mobile Phone Accesories
Glass
St. Patricks Day Glassware
ad
e
Co
py
Description
Royal Reserve 1140 mL
Negra Modelo 6 Pk-B 1950 mL
Forty Creek Barrel Select Whisky 1750 mL
St Remy Brandy 750 mL
Remy Martin VSOP 750 mL
Phillips Root Beer Schnapps Liquor 750 mL
Mcguinness Silk Tassel 1750 mL
Jack Daniel's Sour Mash 750 mL
Yellow Tail Bubbles 750 mL
Bouchard Pere & Fils Pouilly-Fuisse 750 mL
Lamb's Palm Breeze (P.E.T) 1750 mL
Stolichnaya Vodka 750 mL
Polar Ice Vodka P.E.T. 750 mL
Sour Puss Grape Liquor 750 mL
Rickard's White 6 Pk-B 2046 mL
Reif Vidal VQA 750 mL
Alexander Keith's White & Dark 4 Pk-C 1892 mL
William Fevre Champs Royaux Chablis 750 mL
Cortel Napoleon VSOP Brandy 750 mL
Phillips Butter Ripple Schnapps 750 mL
Bols Blue Curacao 750 mL
Alberta Springs 1140 mL
Banff Ice Vodka 1750 mL
Ketel One Vodka 750 mL
Alize Red Passion 750 mL
Captain Morgan Spiced Rum 1140 mL
Sour Puss Apple Liquor 750 mL
Dunavar Muscat 750 mL
Dunavar Pinot Blanc 750 mL
Gianduia Crema Cioccolato Gianduia E Grappa 500 mL
Rickards Red 6 Pk-B 2046 mL
Tr
LCBO#
992
4341
8284
8805
8888
20412
37812
39404
41384
50625
56580
57893
69781
71647
76174
88252
111781
135566
162669
276436
287409
292177
306076
339655
454462
456095
499517
500538
518688
565812
565820
600379
927228
VA Mother Carton #
622357
649046
162925
892166
898411
898239
O
nl
y
LCBO#
8284
8805
8888
41384
339655
454462
55
AIR MILES® Reward Miles
56
BAM
10
8
4
10
4
4
8
4
8
5
8
10
10
4
5
4
15
8
5
5
6
5
8
6
4
25
8
4
4
4
15
15
4
7
5
5
10
4
8
10
Support
Programs
ad
e
Co
py
O
nl
y
Description
Canadian Club 1140 mL
Pama Pomegranate Liquor 750 mL
Kressmann Selectionne Blanc 1000 mL
Remy Martin VSOP 750 mL
20 Bees Chardonnay Unoaked VQA 750 mL
Aveleda Vinho Verde Fonte 750 mL
Wyborowa Vodka 750 mL
Torres Sangre De Toro 750 mL
De Valcourt Napoleon VSOP 750 mL
Dewar's White Label 750 mL
Anselme La Fiole Du Pape Chateauneuf Pape Red 750 mL
Bolla Valpolicella 750 mL
06 Malbec Reserva (Bodega Norton S A) 750 mL
Kwv Chenin Blanc 750 mL
Benedictine & Brandy 750 mL
Fontanafredda Barolo 750 mL
Durbanville Hills Sauvignon Blanc 750 mL
Danzante Pinot Grigio 750 mL
Flat Roof Manor Pinot Grigio 750 mL
Chateau Timberlay 750 mL
Stolichnaya Blueberi Vodka 750 mL
El Dorado Golden Rum Cream Liquor 750 mL
20 Bees Riesling VQA 750 mL
Hennessy VSOP Cognac 750 mL
The Famous Grouse 750 mL
Francis Coppola Presents Bianco Pinot Grigio 750 mL
Wayne Gretzky Chardonnay Unoaked VQA 750 mL
Cono Sur Shiraz 750 mL
Glenmorangie The Quinta Ruban Highland Malt 750 mL
Glenmorangie The Lasanta Highland Malt 750 mL
Carlsberg 6 Pk-B 1980 mL
Dopff & Irion Gewurztraminer 750 mL
Chateau Des Charmes Estate Chardonnay VQA 750 mL
Green Rabbit Organic Merlot Carton 1000 mL
Skinos Mastiha Liqueur 700 mL
Dan Aykroyd Riesling VQA 750 mL
Canadian Club P.E.T. 750 mL
Eight Below Luxury Vodka 750 mL
Tr
LCBO #
125
414
1164
4101
4705
5322
5363
6585
8219
10801
11130
12286
12476
16840
17061
18689
20024
20214
22251
26906
27128
30072
31427
34421
36434
43703
52050
56424
63826
64295
68072
68080
73791
81463
81653
87379
91033
101857
103341
107144
SE
SE
Discovery Ext
Discovery Ext
Continued
BAM
6
8
4
5
2
6
3
3
8
15
8
5
6
5
1
1
6
5
5
4
8
4
4
5
5
5
15
14
5
10
4
5
5
5
12
4
4
7
10
5
Support
Programs
EA19
ad
e
Co
py
O
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Description
Wyndham Estate Bin 444 Cabernet Sauvignon 750 mL
Frontera Sauvignon Blanc Central Valley 1500 mL
French Tom Shiraz 750 mL
Innis & Gunn Blonde 330 mL
Hpnotiq Liquor 375 mL
Palm Bay Pineapple Mandarin Orange Spritz 2130 mL
Palm Bay Ruby Grapefruit Sunrise Spritz 2130 mL
Cazadores Reposado Tequila 750 mL
Russian Prince P.E.T 1750 mL
Dujardin VSOP Brandy 1140 mL
Flat Roof Manor Merlot 750 mL
Latour Ardeche Chardonnay 750 mL
Pasqua Villa Borghetti 750 mL
Amsterdam Nut Brown Ale 473 mL
Amsterdam Blonde 473 mL
Eastdell Black Cab VQA 1500 mL
Masi Campofiorin 750 mL
Rigal The Original Malbec 750 mL
Georges Duboeuf Cotes Du Rhone Blanc 750 mL
Colio Extra Dry White 1500 mL
Vextini - Pink Bikini-Tini 750 mL
Wente Morning Fog Chardonnay 750 mL
Marie Brizard Triple Sec 750 mL
Marie Brizard Creme De Banane 750 mL
Marie Brizard Blue Curacao 750 mL
Glayva 750 mL
Walker's Special Old P.E.T 1750 mL
Seaview Brut Methode Champenoise 750 mL
Sauza Gold Tequila 1140 mL
Fetzer Valley Oaks Zinfandel 750 mL
Vina Carmen Chardonnay 750 mL
Vina Carmen Merlot 750 mL
Rosemount Diamond Cellars Semillon/Chardonnay 750 mL
Pure Gold Whisky P.E.T 1750 mL
Rocca Delle Macie Chianti Vernaiolo Docg 750 mL
Caliterra Sauvignon Blanc 750 mL
Kamora Coffee Liquor 750 mL
Calvados Boulard 750 mL
Marie Brizard Peppermint Schnapps 750 mL
Tr
LCBO #
110023
110486
113019
115675
118687
122952
125054
125062
125187
125914
128413
129874
132498
141952
142331
142356
146845
155051
159178
162404
165308
166173
175430
195339
195362
195370
201251
209205
216333
233742
234617
235663
248625
248971
261768
269589
275909
285460
296228
303594
Discovery Ext
SE
SE
SE
SE
Discovery Ext
Discovery Ext
Comm. Ext
SE
SE
57
Continued
58
BAM
4
4
4
4
8
6
10
6
8
8
1
4
6
4
1
25
4
4
4
4
5
7
4
5
4
5
8
8
5
5
7
6
6
8
15
5
8
4
4
4
Support
Programs
ad
e
Co
py
O
nl
y
Description
Holsten Premium Pilsener 6 P-B 1980 mL
Baden Gewurztraminer Qba 750 mL
Pillitteri Cabernet/Merlot VQA 750 mL
Trapiche Astica Sauvignon/Semillon 750 mL
Robert Mondavi Private Selection Chardonnay 750 mL
Iceberg Vodka 750 mL
Bombay Sapphire London Dry 1140 mL
Skyy Vodka 750 mL
Two Oceans Cabernet Sauvignon/Merlot 1500 mL
Two Oceans Sauvignon Blanc 1500 mL
Okocim Strong Beer 500 mL
Cono Sur Merlot 750 mL
Sandro Bottega Club Grappa 750 mL
Robert's Rock Chenin Blanc/Chardonnay 750 mL
Kronenbourg 1664 500 mL
Glenrothes Vintage Single Malt 750 mL
Frescobaldi Castiglioni Chianti 750 mL
Deakin Estate Sauvignon Blanc 750 mL
Concha Y Toro Casillero Del Diablo Shiraz 750 mL
Cotes Du Ventoux 750 mL
Birchwood Gewurztraminer/Riesling VQA 750 mL
Godiva White Chocolate Cream Liquor 750 mL
Fat Cat Hawkes Bay Chardonnay 750 mL
Placido Pinot Grigio Delle Venezie Igt 750 mL
Bodega Norton Cabernet Sauvignon 750 mL
Astoria Prosecco La Robinia 750 mL
Hpnotiq Liquor 750 mL
Spirytus Gdanski 76% 750 mL 750 mL
Danzka Cranberyraz Vodka 750 mL
Danzka Grapefruit Vodka 750 mL
Prince Igor Extreme Vodka 750 mL
Mountain Rock Whisky 750 mL
Broker's Premium London Dry Gin 750 mL
Bolivar Coffee Liqueur 1140 mL
Wolf Blass Eaglehawk Chardonnay 750 mL
Peller Estates French Cross Cabernet/Merlot 1500 mL
Osborne Solaz Tempranillo Cabernet Sauvignon 750 mL
Stella Legere 6 Pk-B 1980 mL
Katnook Founder's Block Cabernet Sauvignon 750 mL
Tr
LCBO #
330902
336735
349191
359083
379180
400754
404723
410415
413062
413070
449736
457176
478156
501304
506741
543694
545319
560839
568055
569095
572156
573311
576124
588897
589556
593855
600981
601526
603225
603233
604926
605113
605162
605758
605857
606392
607903
610188
616896
620070
SE
EA20
SE
Discovery Ext
SE
SE
HD
SE
SE
SE
Continued
BAM
5
4
6
4
6
10
6
4
6
5
10
5
4
4
10
7
1
7
4
4
4
7
Support
Programs
e
Co
py
O
nl
y
Description
Angels Gate Cabernet Merlot VQA 750 mL
Fox Brook Cabernet Sauvignon 750 mL
Montecillo Reserva 750 mL
Relax Riesling 750 mL
J.P Chenet Premier De Cuvee Merlot Cabernet 750 mL
Peller French Cross Sauvignon Blanc Bib 4000 mL
Dooley's Original Toffee Cream Liquor 750 mL
Barkan Classic Cabernet Sauvignon Kp M 750 mL
Wolf Blass Yellow Label Sparkling Brut 750 mL
Naked Grape Merlot 750 mL
Jacob's Creek Reserve Shiraz 750 mL
Lindemans Bin 85 Pinot Grigio 750 mL
Banrock Station Unwooded Chardonnay Carton 1000 mL
Ciao Bianco Pinot Grigio Carton 1000 mL
Peller Estates French Cross Shiraz Bib 4000 mL
Sleeman Honey Brown Lager 6 Pk-B 2046 mL
Baltika #3 Classic Beer 500 mL
Sleeman Clear 6 Pk-B 2046 mL
Baron Herzog Dry White Zinfandel Kp M 750 mL
Golden Horseshoe Lager 6 Pk-B 2046 mL
Baron Herzog Cabernet Sauvignon Kp M 750 mL
Sleeman Cream Ale 6 Pk-B 2046 mL
SE
Tr
ad
LCBO #
620096
620781
621003
621888
621995
623322
637389
637785
649996
665208
665471
668947
668954
669200
669457
681411
696989
698209
891671
893677
898569
909994
59
Bundling AIR MILES® Reward Miles
LCBO#
Description
110023
163170
Bols Creme De Banane 750 mL
415661
Sol 6 x 330 mL
615540
Dos Equis Lager 6 x 355 mL
2
162404
Georges Duboeuf Cotes Du Rhone Blanc 750 mL
2
907253
Big Rock Traditional Ale 6 x 341 mL
56366
Sterling Vintner’s Caberent Sauvignon 750 mL
4
622837
Sterling Vintner’s Merlot 750 mL
4
669242
Sterling Vintner’s Chardonnay 750 mL
4
1
Total
BBAM
3
9
8
8
4
2
10
10
10
5
13
Co
4
6
BBAM
Amount
O
nl
y
1
BAM
Approved
py
BBAM
Option
Complete details about the Bundling Bonus AIR MILES© (BBAM) support program are
published on http://www.lcbotrade.com/programs_gpp_s_bbam.htm.
Tr
ad
e
In Summary:
Option 1 - “Buy the two listed products at the same time and receive the BBAM”
Option 2 - “Buy two of the same listed product and receive the BBAM”
Option 3 - “Buy three of the same listed product and receive the BBAM”
Option 4 - “Buy two of the three listed products and receive the BBAM”
60
Necktags
e
Co
py
Jameson Irish Whiskey 750 mL
Torres Coronas Tempranillo Do 750 mL
Phillips Root Beer Schnapps Liquor 750 mL
Ruffino Chianti Classico Riserva Ducale 750 mL
Stoneleigh Marlborough Pinot Noir 750mL
Grey Goose Vodka 750 mL
Southern Comfort P.E.T. 750 mL
Mcguinness Exotic Blueberry Liquor 750 mL
Mcguinness Exotic Pomegranate Liquor 750 mL
Sauza Hornitos Reposado Tequila 750 mL
Piat D'Or Chardonnay 750 mL
Piat D'Or Chardonnay 1500 mL
Piat D'Or Merlot 1500 mL
Piat D'Or Merlot 750 mL
Stoneleigh Marlborough Chardonnay 750mL
Stoneleigh Marlborough Sauvignon Blanc 750mL
Jeanjean Syrah Rose Vdp 750 mL
Crus & Dom. De France Chateau De Courteillac 750 mL
Absolut Raspberri Vodka 750 mL
Grand Marnier 1140 mL
Skyy Vodka 1140 mL
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10157
29728
37812
45195
54353
95935
113894
125351
125369
143040
163444
163451
163469
163477
288795
293043
355347
360552
602763
604975
605600
623678
630780
Support
NT Approved
Programs
Contest
New Recipe
VA
Recipe
Wine Spectator Accolade
Accolades / Bookmark
SE
Product Info/Recipe
LTO
Cocktail Mix
EA6
Recipe
EA6
Recipe
100% Pure Agave
Evolution
Evolution
Evolution
Evolution
Breast Cancer $0.50
Informational
Recipe
Recipe
EA5
Cosmo recipe
EA11
Recipe
EA20, LTO Recipe Necktag
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LCBO# Description
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ad
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The Spring 2010 issue of FOOD & DRINK will be distributed in stores March 3, 2010.
PLEASE DO NOT DISPLAY THE ISSUE PRIOR TO THIS DATE
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Features:
• Enjoy exceptional recipes with springtime fresh and flavourful ingredients perfect
for a standout Easter dinner
• Cocktails inspired by spring’s first blooms that look as good as they taste.
• Sophisticated cupcakes are a novel way to cap your next dinner party.
• Whether for cooking or in cocktails, a guide for choosing the best wine plus recipes
too.
• Recreate the hottest new rage, Korean fare, easily at home.
Co
This issue should be merchandised prominently in the magazine stands. The stands
should be positioned in the selling area of the store. If your store does not have a stand,
please display FOOD & DRINK at all checkouts, customer service and the Info centre.
Once your supply has been depleted, please store the stand until the next issue arrives in
store. Do not use the stand to display other materials.
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To request additional copies once your original supply has run out, please email wayne.
[email protected]. Your email should include the following information:
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Store # and contact name
# of additional copies and why
English or French edition
We will distribute the magazines equitably among all store who request overs 10 days
after original distribution. As supply is limited, please understand that stores may not
receive the quantity requested.
Watch for the Early Summer 2010 issue of FOOD & DRINK, which will be in stores on
Wednesday, April 28th.
64
MATCHMAKER MATCHES
Mumm Cuvée Napa Brut Prestige
141531
Malivoire White VQA
126144
Sibling Rivalry White VQA
132241
Muskoka Hefe-Weissbier
556746
Bodega J&F Lurton Pinot Gris
107219
Strewn Select Late Harvest Vidal VQA
430561
Henry of Pelham Riesling Icewine VQA
897637
Jannamico Lemoncello
119370
Lakefront New Grist Gluten-Free
612804
Waupoos Premium Cider
621888
Relax Riesling
40626
Charm Soju Liqueur
81737
Southern Tier IPA
620724
Creekside Sauvignon Blanc VQA
101857
Dan Aykroyd Riesling VQA
542548
Henri Bourgeois “Les Baronnes” Sancerre
71746
Tullamore Dew Irish Whiskey
169441
Frangelico
22855
Pfaffenheim Pinot Blanc Cuvée Chevalier
95935
Grey Goose Vodka
4051
Henry of Pelham Cuvée Catherine Brut Rosé VQA
525188
Peroni Nastro Azzuro
45955
Tecate Beer
72348
295006
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Open Riesling-Gewurztraminer VQA
Fontanafredda Briccotondo Barbera
Cave Spring Dry Rosé VQA
Wernesgruner Pilsner
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427831
ad
134965
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265678
65
60707
20 Bees Pinot Grigio VQA
112771
Alvear’s Fino Montilla
91157
Steam Whistle Premium Pilsner
4341
Negra Modelo
89995
Quinta Da Aveleda Vinho Verde
159327
Caramilk Cream Liquor
118620
Three Olives Triple Shot Espresso Flavoured Vodka
110049
Sandbanks Estate Winery Baco Noir VQA
145318
Little Yering Chardonnay
159178
Rigal The Original Malbec
6668
Staropramen
161083
Smirnoff Twisted Blueberry
304469
Cloudy Bay Sauvignon Blanc
718999
Bodegas Castaño Hécula Monastrell
PERFECT PAIR
Santa Rita Chardonnay Reserva
WHAT TO BUY
591693
Agrento Malbec
66696
Los Arboles Malbec
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THE RIGHT WINE FOR THE JOB
Fat Bastard Chardonnay
529354
Pelee Island Pelee Pink VQA
637595
Concilio Pinot Grigio
18499
20 Bees Late Harvest Vidal VQA
257170
Cono Sur Cabernet Sauvignon Merlot
64287
Cono Sur Viognier
8094
Deinhard Green Label Riesling
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563130
265678
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348359
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GLOBETROTTING
Mumm Cuvée Napa Brut Prestige
ECO ENTERTAINING
Frogpond Cabernet Franc
573147
Malivoire Chardonnay VQA
Tr
157479 (V)
66
115980
Prairie Organic Vodka
342428
Bonterra Organic Cabernet Sauvignon
342436
Bonterra Organic Chardonnay
26971
Duchy Originals Select Organic Ale
627463
St. Peter’s English Ale
84210
Mill Street Original Organic Lager
164152
Domaine Bassac Cabernet Sauvignon
234583
Cave Spring Cellars Riesling
35386
Kim Crawford Sauvignon Blanc
373373
Pierre Sparr Gewurztraminer
426718
Cesari Amarone
461699
Henry of Pelham Reserve Baco Noir
359257
Ravenswood Vintner’s Blend
478727
Catena Malbec
144493
Montecillo Rioja Crianza
665471
Jacob’s Creek Shiraz Reserve
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BENCHMARKS OF STYLE
Drambuie
604819
Danfield’s Private Reserve
111443
Chambord Royale
451641
Trius Brut VQA
689190
Blanche de Chambly
110056
Absolut Vodka
169441
Frangelico
69781
Stolichnaya Vodka
577957
Kahlúa
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MATCHMAKER: ILLUMINATING LIQUEURS
67
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D isplay Table
M erchandising
G uidel ines
Merchandising Display Tables
Program Overview
Participating Stores . . . . . . . . . . . . . . . . . . . . .
Merchandising Display
Table Guidelines. . . . . . . . . . . . . . . . . . . . . . . . . .
Display Table Themes . . . . . . . . . . . . . . . . . . . . .
Product Orders . . . . . . . . . . . . . . . . . . . . . . . . . . .
Product Placement . . . . . . . . . . . . . . . . . . . . . . . .
Nesting Table Baskets. . . . . . . . . . . . . . . . . . . . .
Market Place Fixtures. . . . . . . . . . . . . . . . . . . . . .
Nesting Tables
Nesting and Promo Table displays
provide additional opportunities
for incremental sales and are major
components of the store environment and
shopping experience.
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Nesting Table Theme Location. . . . . . . . . . . . . .
Nesting Table Map. . . . . . . . . . . . . . . . . . . . . . . .
Theme: Find Your Flavour. . . . . . . . . . . . . . . . . .
Theme: goLocal . . . . . . . . . . . . . . . . . . . . . . . . . .
Theme: Find Your Flavour. . . . . . . . . . . . . . . . . .
Vintages – March 6th Release. . . . . . . . . . . . . . . .
Vintages – March 20th Release. . . . . . . . . . . . . . .
The display guidelines contained
in this booklet provide direction on
merchandising Nesting and Promo Tables
effectively for each Promotional Turn.
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Table of Contents
1, 15, 21, 22, 31, 35, 38, 40, 57, 115, 149, 164,
171, 185, 187, 191, 198, 200, 212, 226, 243,
252, 253, 265, 329, 334, 340, 346, 355, 360,
361, 367, 371, 373, 378, 388, 390, 393, 412,
416, 417, 432, 438, 445, 452, 495, 522, 523,
525, 536, 542, 544, 545, 555, 556, 573, 575,
590, 601, 617, 623, 624, 631, 632
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Promo Tables
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Promo Table Theme Location. . . . . . . . . . . . . . .
Promo Table Map. . . . . . . . . . . . . . . . . . . . . . . . .
Theme: Illuminating Liquers. . . . . . . . . . . . . . . .
Theme: An Easter Menu. . . . . . . . . . . . . . . . . . . .
Theme: Benchmarks of Style. . . . . . . . . . . . . . . .
Theme: What’s Fresh for Dinner. . . . . . . . . . . . .
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Store Floor Plans. . . . . . . . . . . . . . . . . . . . . . . .
70
Participating Stores*
*Not all stores participate in all programs.
Visual Merchandising Team
If you have any questions, please contact
your store’s Regional Visual Merchandiser
or Julia Coates at 416.864.6746.
Merchandising Display Table Guidelines
Display Table Themes
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• The new Nesting Table Map on page 75 is used for all of the Nesting Table
Layouts.
• The products have been selected by Category Management and arranged by
Visual Merchandising according to the “like-with-like” and “colour/size/type”
principles to accomplish a balanced, easy-to-shop display.
• Please merchandise the tables according to the themes provided.
• These themes have been selected to integrate with the Promotional Theme and to
maximize sales potential.
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Product Orders
• For each Nesting Table, please order two or three cases of each of the
participating products.
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• For each Promo Table, please order two or three cases of each of the six to eight
participating products.
• The Store Manager may modify product selections, based on customer buying
patterns and demographics but alternative products should match the theme.
Example of Nesting Table
71
Merchandising Display Table Guidelines
Continued
Product Placement
Nesting Table Baskets
Example of
colour, size, type
Example of
“like with like”
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• Avoid spreading products over the entire table.
Too many facings of the same product will make the
display seem cluttered, dulling the impact of the products
being promoted.
• By following the basic principle of ‘like product with like
product’, you will accomplish a themed, fully stocked and
customer-friendly fixture.
• Remember to consider the colour, size and type when
building your display.
• Placing complementary colours next to each other also
enhances the look of the display. Items on the Display
Tables should not ‘compete’ with each other.
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• All nesting tables must have a basket on each corner
of the table. Select one product to merchandise in each
basket complementing the theme. Sign the product with
metal sign holders and black sign inserts.
• Each medium sized basket holds two cases of 750 mL
product or one case of 1000 mL /1500 mL product.
72
Example of
basket with sign
Market Place Fixtures
Merchandising
Market Place Fixture Participating Stores
329
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Market Place (Centre Area)
Market Place
(Store 329)
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Please use this premium selling space to highlight products
that are from the “Find Your Flavour” promotion. These
products may be chosen at your discretion, but be sure to
feature themed products on these fixtures. Please choose four
to eight brands per fixture.
73
Nesting Table Fixtures
Product Theme Location
N1
N1
N1
N1
N1 & N2
N1
N1
N1
N1
N1
N1
N1
N1
N1
N1
V
V
N2
N2
V
N2
V
V
V
N2
N2
N2
N2
N3
V
V
V
V
V
N2
N2
N2
N1
N1
N1
N1
N1
N1
N1&N2
N1
N1
N1
N1
N1
N1
N1
N1
N1
N1
N1
N1
N1
N1
N1
N1
VINTAHES
Essentials
VINTAGES
Find Your
Flvaour
go Local
Store #
417
432
438
445
495
511
522
523
525
536
542
544
545
555
556
573
575
590
601
617
623
624
631
632
703
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N2
Find Your
Flavour
VINTAHES
Essentials
VINTAGES
V
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N1
N1
N1
N1
N1
N1
N1
N1
N1
N1
N1
N1
N1
N1
N1
2xV
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N3
N1
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Find Your
Flvaour
go Local
N2
Nesting Table Theme
V
N2
N3
N2
N3
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N1
N1 & N4
N1
ad
Store #
1
10
15
21
22
31
35
38
40
57
115
149
164
171
185
187
198
200
212
226
249
252
253
265
329
334
340
344
346
355
360
361
367
371
373
378
388
390
393
412
416
Find Your
Flavour
Nesting Table Theme
V
V
V
V
V
N2
N2
• Refer to Store Floor Plan for
table location.
• Stores will receive a sign for specific
themes. It is the Manager’s discretion
to choose which themed tables to
build.
• Choose twelve to sixteen products
from the Promo Table themes.
V
3 Facings
N
3 Facings
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a
B
as
1C
3 Facings
C
3 Facings
C
3 Facings
D
3 Facings
D
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FRONT OF STORE
3 Facings
B
3 Facings
B
SIGNAGE
SOFT
DRESSING
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3 Facings
E
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3 Facings
E
3 Facings
F
M
3 Facings
Ba
et
sk e
as
1C
Q
3 Facings
G
et
sk e
as
1C
Ba
R
3 Facings
et
sk e
a
B
as
1C
F
M
A
3 Facings
L
3 Facings
A
e
K
3 Facings
L
3 Facings
ad
J
3 Facings
K
3 Facings
3 Facings
P
3 Facings
I
3 Facings
J
3 Facings
H
3 Facings
I
3 Facings
H
3 Facings
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Nesting Table Map
3 Facings
N
O
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Nesting Table Theme: N1 & N4
A Nesting Table with Find Your Flavour products (Fruity, Berry, Sweet and Tropical)
Description
Malibu Coconut
Malibu Melon
Malibu Passion Fruit
Malibu Mango
Absolut Mango
McGuinness Exotic Blueberry Liquor
McGuinness Exotic Raspberry Liquor
Alize Gold Passion
Alize Red Passion
Alize Bleu
Pama Pomegranate
Hypnotiq
X-Rated Fusion Liquor
Skyy Vodka
41384
105601
71647
313049
Jack Daniel's Sour Mash
Southern Comfort
Polar Ice Vodka PET
Dr McGillicuddy Peach Schnapps
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LCBO#
554212
126326
604314
601666
71597
125351
125369
430090
499517
603530
414
600981
65177
630780
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Location
A
B
C
D
E
F
G
H
I
J
K
L
M
N
Baskets
O
P
Q
R
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There should be 12-16 different products ordered for the table & basket set up.
To merchandise the table properly, 2-3 cases of each product shown should be ordered.
Each basket will hold 1 case of 1000 mL/1500 mL product or 2 cases of 750 mL product.
If products listed for this Nesting Table sell out, please replace with Fruit/Berry
Liqueurs at the Manager’s discretion.
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•
•
•
•
Format
1140 mL
750 mL
750 mL
750 mL
750 mL
750 mL
750 mL
750 mL
750 mL
750 mL
750 mL
750 mL
750 mL
1140 mL
750 mL
750 mL
750 mL
750 mL
PLEASE NOTE:
The Nesting Table Map on page 75 is used for all of the Nesting Table Layouts. The
products have been selected by Category Management and arranged by Visual
Merchandising according to the “like-with-like” and “colour/size/type” principles to
accomplish a balanced, easy-to-shop display.
76
Nesting Table Theme: N2
A Nesting Table with a Selection of Ontario VQA (Red & White)
Description
Angels Gate Sussreserve Riesling VQA
Cave Spring Dry Rose VQA
Southbrook Cabernet/Merlot/Shiraz VQA
Peller Estates Family Series Baco Noir VQA
Dan Aykroyd Sauvignon Blanc VQA
Henry Of Pelham Chardonnay VQA
20 Bees Chardonnay Unoaked VQA
Birchwood Gewurztraminer/Riesling VQA
Malivoire Red VQA
Konzelmann Shiraz Barrel Aged VQA
Jackson-Triggs Proprietors Reserve Meritage VQA
Inniskillin Brae Blanc Reserve VQA
Life Is Good Chardonnay Unoaked VQA
Colio Estate Late Harvest Vidal VQA
Format
750 mL
750 mL
750 mL
750 mL
750 mL
750 mL
750 mL
750 mL
750 mL
750 mL
750 mL
750 mL
750 mL
750 mL
326413
56390
65714
134205
Pelee Island Pinot Grigio VQA
Hillebrand Artist Series Meritage VQA
Stonechurch Riesling VQA
Girls Night Out Cabernet/Shiraz VQA
750 mL
750 mL
750 mL
750 mL
134163
101121
Equifera Pinot Noir VQA
De Sousa Cabernet Franc VQA
750 mL
750 mL
195511
144915
Chateau Des Charmes Pinot Noir VQA
Bloomfield Big Horn Merlot VQA
750 mL
750 mL
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Co
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LCBO#
620104
295006
45609
582841
74047
291211
156240
572156
141523
144857
526228
109975
146852
470369
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Location
A
B
C
D
E
F
G
H
I
J
K
L
M
N
Baskets
O
P
Q
R
Alternates
O
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To merchandise the table properly, 2-3 cases of each product shown should be ordered
If products listed for this Nesting Table sell out, please replace with other Ontario VQA
products at the Manager’s discretion.
ad
•
•
•
•
PLEASE NOTE:
The Nesting Table Map on page 79 is used for all of the Nesting Table Layouts. The
products have been selected by Category Management and arranged by Visual
77
Nesting Table Theme: N3
A Nesting Table with a Selection of Find Your Flavour Products
Description
Disaronno Amaretto
Baileys Coffee
Kahlua Mocha
Carolans Irish Cream
Baileys Caramel Irish Cream Liquor
Tequila Rose Cocoa Cream Liquor
Tequila Rose Cream Liquor
Sheridan’s Original Double Liquor
Baileys Mint Chocolate Irish Cream Liquor
Caramilk Liquor
Godiva
Grand Marnier
Chambord Royale
McGuinness Cherry Whisky
136119
630780
69781
208629
Polar Ice Vodka
Skyy Vodka
Stolichnaya Vodka
Finlandia Vodka
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LCBO#
2253
103978
155598
108357
13607
52399
618876
625767
12823
159327
573311
605600
111443
631390
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Location
A
B
C
D
E
F
G
H
I
J
K
L
M
N
Baskets
O
P
Q
R
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To merchandise the table properly, 2-3 cases of each product shown should be ordered
If products listed for this Nesting Table sell out, please replace with other Coffee,
Chocolate, Mint Liqueurs at the Manager’s discretion.
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•
•
•
•
Format
750 mL
750 mL
750 mL
750 mL
750 mL
750 mL
750 mL
750 mL
750 mL
750 mL
750 mL
1140 mL
750 mL
750 mL
1140 mL
1140 mL
750 mL
1140 mL
PLEASE NOTE:
The new Nesting Table Map on page 75 is used for all of the Nesting Table Layouts.
The products have been selected by Category Management and arranged by Visual
78
Nesting Table Theme
Vintages –
March 6th Release
Nesting Table of Vintages Wines
Location LCBO#
Description
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• There should be 12-16 different products ordered for the table & basket set up.
• To merchandise the table properly, 2-3 cases of each product shown should
be ordered
• Each basket will hold 1 case of 1000 mL/1500 mL product or 2 cases of
750 mL product.
Format
63909
07 Organic Novas Cmv Winemakers Sel (Emiliana)
750 mL
B
143230
07 Carmenere Alpha (Montes S.A.)
750 mL
C
44008
07 Tabali Reserva Carmenere Limari Valley
D
47514
08 Pinot Noir Especial Res Limari Vly (Tabali
750 mL
E
427054
08 Late Harvest Sauvignon Blanc (Errazuriz)
750 mL
F
16071
08 Ltd Sel Cabernet Carmenere Curico V(Montes
750 mL
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A
750 mL
148692
06 Renaissance Corbieres (Ch. De Fontenelles)
750 mL
168039
08 Chardonnay VQA (Cattail Creek Estate Winer)
750 mL
I
66746
07carmenere Cab Novas Org Colchagua (Emiliana)
750 mL
J
93740
06 Merlot Reserva (Vina Tabali S.A.)
750 mL
K
143180
08 Carmenere Single Vyd (Vina Errazuriz)
750 mL
L
143198
08 Sauvignon Blanc Single Vyd (Vina Errazuriz)
750 mL
M
685792
07 Novas Org Cab Merlot Las Palmeras (Emilian
750 mL
N
398800
(V) 08 Cab Sauvignon Reserva (Casa Lapostolle)
750 mL
O
226944
(V) Cabernet Sauvignon Sonoma (Rodney Strong)
750 mL
P
739979
05 I Castei Amarone (Castellani)
750 mL
Q
143214
07 Pinot Noir Alpha Leyda Vly (Montes S.A.)
750 mL
R
405712
(V) Merlot Rapel Valley (Casa Lapostolle S.A)
750 mL
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Baskets
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H
Recommended Alternate Products
681643
05 Ch. D'Argadens Bordeaux Superior (Maison C)
750 mL
396986
(V) Chardonnay Casablanca (Casa Lapostolle)
750 mL
79
Nesting Table Theme
Vintages –March 20th Release
Nesting Table of Vintages Wines
Location LCBO#
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• There should be 12-16 different products ordered for the table & basket set up.
• To merchandise the table properly, 2-3 cases of each product shown should
be ordered
• Each basket will hold 1 case of 1000 mL/1500 mL product or 2 cases of
750 mL product.
Description
Format
687582
Prosecco Di Valdobbiadene Brut (S. Margherita)
750 mL
B
111641
05 Chianti Riserva (Rocca Delle Macie)
750 mL
C
132308
(V) Erta E China Rosso Di Toscana Igt (Masi R)
750 mL
D
714998
06 Cote De Beaune-Villages (Bouchard Pere)
750 mL
E
159608
08 Pinot Grigio Igt Veneto (Caposaldo)
750 mL
F
90928
09 Chard Viognier Freesettler&Convict (Chalkhil)
750 mL
py
A
507830
08 Viognier Alamos (Bodegas Esmeralda)
750 mL
651331
(V) Chardonnay Hunter Valley (Hope Family Vyds)
750 mL
I
736371
07 Cotes Du Rhone Res (Dom De La Croze)
750 mL
J
125856
Chateau Castegens Cotes-De-Castillon
750 mL
K
159756
08 Aurore Beaujolais Villages (Vignerons De B)
750 mL
L
986778
Hess Monterey Chardonnay
750 mL
M
587691
Jackson-Trigs Proprietors' Grand Reserve Methode
Classique
750 mL
68825
Hidden Bench Fumé Blanc 2007
750 mL
936971
07 Shirz Viognie The Laughing Magpie (Darenberg)
750 mL
Baskets
e
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O
ad
N
Co
G
H
P
950576
Mas des Bressades, Cuvee Tradition Rose
750 mL
Q
50427
(V) Alexander Vly Est. Cab Sauv (R. Strong)
750 mL
R
120279
Santa Julia ORGANICA Malbec Rose
750 mL
80
434605
07 Zin Ranch Zabaco Heritge Sonoma (Ej Gallo)
750 mL
12674
08 Sauvignon Blanc Marlborough (Highfield Est)
750 mL
161307
06 Merlot Hummingbird Series (Clos La Chance)
750 mL
33902
Le Clos Jordanne Vineyard Pinot Noir 2007
750 mL
Promo Table Fixtures
Product Theme Location
P2
P2
P2
P2
P3
P3
P3
P3
P4
P4
P2
P2
P3
P3
P4
P4
P2
P2
P3
P2
P3
P2
P3
P4
P3
P3
P3
P4
P4
P4
e
P2
P2
P2
P2
O
nl
y
P4
py
What’s Fresh
for Dinner
P3
Co
Benchmarks
of Style
P2
P2
ad
P1
2 x P1
P1
P1
P1
P1
P1
P1
P1
P1
P1
P1
P1
P1
P1
P1
P1
P1
P1
P1
P1
P1
P1
P1
An Easter
Menu
Store #
10
21
22
57
115
187
252
253
265
334
346
355
373
378
412
445
523
545
590
617
624
631
632
703
Illuminating
Liqueurs
Promo Table Themes
P4
Tr
• Refer to Store Floor Plan for
table location.
• Stores will receive a sign for specific
themes. It is the Manager’s discretion
to choose which themed tables
to build.
• Choose twelve to sixteen products
from the Promo Table themes.
81
Promo Table Themes
Promotional Table Location Map
3 Facings
3 Facings
H
SIGNAGE
A
B
3 Facings
3 Facings
3 Facings
D
3 Facings
C
3 Facings
Co
3 Facings
E
O
nl
y
F
py
G
• The new Promo Table Map is used for
all of the Table Layouts. The products
have been selected by Category
Management and arranged by Visual
Merchandising according to the “likewith-like” and “colour/size/type”
principles to accomplish a balanced,
easy-to-shop display.
• There should be 6 - 8 different products
ordered for the table set up.
• To merchandise the table properly,
2 - 3 cases of each product should be
ordered, allowing for 3 - 8 facings of
each product.
Tr
ad
e
FRONT OF STORE
82
Promo Table Themes
P1: Illuminating Liqueurs
LCBO#
1867
604819
111443
69781
1867
577957
169441
110056
Descritpion
Drambuie
Danfield's Private Reserve
Chambord Royale
Stolichnaya Vodka
Drambuie
Kahlua Coffee Liqueur
Frangelico
Absolut Vodka
Format
750 mL
750 mL
750 mL
750 mL
750 mL
750 mL
750 mL
750 mL
Tr
ad
e
Co
py
Location
A
B
C
D
E
F
G
H
O
nl
y
Merchandise two or three cases of six to eight products of the following participating
products.
83
Promo Table Themes
P2: An Easter Menu
products.
Description
Malivoire White VQA
Sibling Rivalry White VQA
Bodega J&F Lurton Pinot Gris
Mumm Cuvee Napa Brut Prestige
Henry Of Pelham Riesling Icewine VQA
Strewn Select Late Harvest VQA
Henry Of Pelham Riesling Icewine VQA
Mumm Cuvee Napa Brut Prestige
Format
750 mL
750 mL
750 mL
750 mL
376 mL
375 mL
376 mL
750 mL
O
nl
y
LCBO#
141531
126144
556746
265678
430561
107219
430561
265678
py
Location
A
B
C
D
E
F
G
H
P3: Benchmarks of Style
Co
products.
ad
e
Location
LCBO#
Description
A
665471
Jacob's Creek Shiraz Reserve
B
144493
Montecillo Rioja Crianza
C
478727
Catena Malbec
D
426718
Cesari Amarone
E
461699
Henry of Pelham Reserve Baco Noir
F
359257
Ravenswood Vintner's Blend
G
35386
Kim Crawford Sauvignon Blanc
H
234583
Cave Spring Riesling VQA
373373
Pierre Sparr Gewurztraminer
Format
750 mL
750 mL
750 mL
750 mL
750 mL
750 mL
750 mL
750 mL
750 mL
Tr
P4: What’s Fresh for Dinner
products.
Location
A
B
C
D
E
F
G
H
84
LCBO#
101857
620724
542548
81737
71746
169441
81737
71746
Description
Dan Aykroyd Riesling VQA
Creekside Sauvignon Blanc VQA
Henri Bourgeois "Les Baronnes" Sancerre
Southern Tier Ipa 6 Pk-B
Frangelico
Southern Tier Ipa 6 Pk-B
Format
750 mL
750 mL
750 mL
2130 mL
750 mL
750 mL
2130 mL
750 mL
O
nl
y
Store Floor Plans
Store #15
Co
py
FG
ad
e
Store #1
V
Tr
P4
P1
P2
Store #21
P3
P1
Store #22
85
Store Floor Plans
O
nl
y
V
FG
py
Tr
ad
FG
Store #35
e
Co
Store #31
FG
Store #40
Store #38
86
Store Floor Plans
O
nl
y
Continued
P3
V
P2
P1
N2
Store #115
Tr
ad
e
Store #57
Co
py
N1
FG
FG
Store #149
Store #164
87
Store Floor Plans
py
O
nl
y
Continued
FG
Co
FG
Store #185
Store #171
WINE
ad
e
VINTAGES
FG
D1
Tr
V
M1
D2
M2
VQA
D3
VQA
HERO
CHECKOUT
F+D
CUSTOMER
SERVICE
GIFTS
TASTING BAR
CE
EN
OFFICE
Store #187
88
AN
TR
Store #191
Store Floor Plans
Continued
Hero Display
py
O
nl
y
BEER COLD ROOM
FG
Tr
ad
FG
Store #200
e
Store #198
Co
VINTAGES
FG
Store #212
Store #226
89
Store Floor Plans
Continued
WINE
BEST OF ONTARIO
VINTAGES
VINTAGES
NESTING
CE
AN
TR
EN
M1
TASTING
BAR
D1
N2
N1
D2
M2
FG
D3
HERO
P3
Hero Display
TASTING BAR
CHECKOUT
P2
P1
CHECK OUT
N3
OFFICE
N4
O
nl
y
FG
CUSTOMER
SERVICE
Gift Centre
Store #253
Co
Store #252
py
GIFTS
ENTRANCE
e
FG
FG
Tr
ad
FG
FG
Store #265
90
Store #329
Store Floor Plans
Store #340
Store 340
Tr
ad
e
Store #334
Co
py
O
nl
y
Continued
FG
Store #355
Store #346
91
Store Floor Plans
Continued
O
nl
y
FG
FG
A
VQ
A
VQ
Store #361
V
Tr
ad
e
Store #360
Co
py
F&D
FG
Store #367
92
Store #371
Store Floor Plans
py
O
nl
y
Continued
Store #378
FG
Tr
ad
e
Store #373
Co
FG
FG
N1
Store #388
Store #390
93
Store Floor Plans
Continued
O
nl
y
N2
py
N1
FG
Gift Centre
Store #412
V
Tr
ad
e
Store #393
FG
Co
N1
N1
N1
Store #416
94
FG
Store #417
Store Floor Plans
Continued
py
O
nl
y
V
N1
FG
Store #438
ad
e
Store #432
Co
FG
v
N1
N3
Tr
v
N2
Store #445
Store #495
95
Store Floor Plans
Continued
FG
Ne
sti
le 3
g Tab
ng
Tab
le
4
Co
EN
TRA
FG
P1
CUSTOMER
SERVICE
NC
E
Store #523
ad
e
Store #522
py
Nesting Table 1
N1
Nesting Table 2
O
nl
y
Nestin
V
Tr
N1
N1
FG
FG
Store #525
96
Store #536
Store Floor Plans
V
O
nl
y
Continued
py
FG
FG
FG
Store #544
Tr
ad
e
Store #542
Co
N1
FG
Store #545
Store #555
97
Store Floor Plans
Continued
O
nl
y
V
N1
N1
FG
FG
FG
Store #573
FG
N2
N1
Tr
N1
ad
e
Store #556
Co
py
FG
Store #590
98
Store #575
Store Floor Plans
Continued
VINTAGES
O
nl
y
N1
N1
FG
P1
TASTING
BAR
FG
ENTRANCE
Store #617
Tr
ad
e
Co
Store #601
py
CUSTOMER
SERVICE
N1
FG
Store #624
Store #623
99
Store Floor Plans
Continued
O
nl
y
N2
P3
P1
P2
MIX DRINK
MIX DRINK
TASTING BAR
N1
F&D
CHECK OUT
HERO DISPLAY
CUSTOMER
SERVICE
py
OFFICE
ENTRANCE
Co
Store 631
EN
TR
AN
e
CE
ad
P2
P1
P3
Tr
N1
OFFICE
P4
FG
Store #632
100

PT13 Find Your Flavour Marketing Product Guide

Transcription

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october 14 , 2012 - Doing Business with LCBO