october 14 , 2012 - Doing Business with LCBO

Transcription

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MARKETING & PRODUCT GUIDE
DISPLAY TABLE EDITION
SEPTEMBER 16 - OCTOBER 14 , 2012
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PT7: SEPTEMBER 16 - COTOBER 14, 2012
MARKETING & PRODUCT GUIDE
DISPLAY TABLE EDITION
SEPTEMBER 16 - OCTOBER 14 , 2012
ICB
PT7
PT7
VQA
PT7 New VQA Features
End Aisle Wraps 06
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Please assemble and install End Aisle
Wraps Before Building product display
on the End Aisle.
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Staff Stickers 12
A great way to start a conversation about VQA!
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Customers who shop ICB Wines are often looking for value and convenience. ICB
wines are perfect companions for entertaining and are great everyday wines.
ICB In-Section Program Bag in Box 25
You can tell customers your favourite Ontario
VQA wine whether by varietal, style, or a specific
product, by using a Sharpie Marker and clearly
printing your favourite Ontario VQA pick on the
shirt sticker.
Pelee Island Merlot
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The Post-Thanksgiving Super Sale advertising effort
is designed to drive traffic to stores during what is
typically a slow sales period after the Thanksgiving
holiday. Products on sale will offer customers deep
discount LTO’s for 6 days only, October 9-14.
Post-Thanksgiving Super Sale!
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Shelf Talker Cards
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Name your pick on the shelf! Opportunity
to recommend an Ontario VQA wine product
your store is excited about. Use the available
space on the Shelf Talker to tell customers
why you chose it or what you love about it!
PT7 New ICB Features
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Why is your store
an ICB store?
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A store’s ICB or VQA designation is based on sales
data that indicates its customers’ preference for ICB
and VQA wines.
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People buy International Canadian Blends wines for
their value and as they are the perfect entertaining
solution for large crowds/occasions. People who buy
VQA products, buy for their inherent value.
Because of this, the ICB campaign is separate from
the VQA campaign. Each requires a separate creative
approach, which is why the PT7 promotion is divided
amongst stores that have been categorized as ICB
or VQA. There are a total of 126 ICB stores, who will
receive ICB POP.
59
Shopping Cart Signs
61
Icb Participating Stores
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goLOCAL - Ontario Wines
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Advertising
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07
Promotional Sign Gallery
09
ICB In-Section Program Bag in Box
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Vintages Superstars
67
Summer Rosé Program
27
Vintages BAM & LTO Signage
69
Ready to Drink
31
Beer Programs
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Exterior Springer Sign
Goals of the Promotion
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goLOCAL VQA FSI Fixture 64
Ontario Superstars 65
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Ontario Popular Pick 66
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Why is your store an icb store?
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Pod Program
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Seasonal & New Product
Fixture Program
43
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Featured Gifts
Ontario Craft Beer End Aisle 72
Brewery Spotlight 73
Craft Beer Program 74
Ontario Craft Beer (Quarterly Program) 75
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FOOD & DRINK
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Wine Fridge
49
Participating Stores
79
Mini-Thematic
55
Sold Space Programs
87
Special Promotions Fixture
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Display Table Guidelines
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Front End Merchandiser
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Marketing &
Product Guide
ICB PROMOTION - JUST THIS MONTH WINE EVENT
September 15 - October 14, 2012
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This year’s campaign focuses on promoting value.
Every product that is featured on an ICB end will have
an offer (the majority of the offers are LTO’s however
a handful do have BAM’s). Offers will be valid for the
entire month of the promotion.
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End Aisles 5 to 9 in the ICB stores will highlight
VQA products and these ends will feature the same
products as the ends in the VQA stores. Other
areas where VQA and ICB will cross over are the
Hero Displays and Pod Displays. While artwork will
be different, the products featured will all be VQA
products. The messaging will be similar between both
promotions.
PT7 ICB PARTICIPATING STORES
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3, 6, 8, 19, 20, 23, 26, 27, 31, 32, 34, 43, 44,
45, 50, 59, 61, 62, 63, 65, 68, 69, 73, 80, 82,
90, 95, 125, 144, 145, 152, 155, 163, 165,
168, 171, 175, 179, 182, 185, 186, 188, 190,
191, 195, 198, 200, 201, 207, 209, 216, 218,
228, 234, 237, 242, 244, 248, 255, 263, 265,
269, 278, 298, 321, 329, 334, 340, 345, 351,
359, 360, 362, 366, 368, 378, 381, 383, 385,
387, 394, 398, 404, 408, 411, 415, 416, 425,
426, 428, 434, 444, 452, 453, 458, 459, 469,
470, 484, 490, 491, 494, 497, 501, 505, 522,
523, 533, 536, 542, 546, 549, 552, 555, 563,
564, 572, 584, 587, 588, 601, 602, 605, 616,
617, 623, 629, 631, 632, 635, 642, 694, 698,
700, 703, 776
Questions?
Call helloLCBO at (416) 365 - 5932
Advertising
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FSI Drop Date
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On September 27, 2012 the ‘Just this Month
Wine Event’ FSI will be distributed in the following
publications:
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• The Globe & Mail
(Ontario Edition)
• St. Catherine’s Standard
• Barrie Examiner
• Toronto Sun
• Ottawa Sun
• London Free Press
• Kingston Whig Standard
• Guelph Mercury
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PT7
AD FEATURES
‘Just this Month Wine Event’ - Free Standing Insert
• Kitchener Waterloo
Record
• Hamilton Spectator
• Toronto Star
• National Post
• Thunder Bay
Chronicle
• Ottawa Citizen
• Windsor Star
In addition, the FSI is available for viewing on
our website: www.lcbo.com/wineevent.
The total circulation
is 750,000. The FSI will be
tabloid format. The FSI will feature the great offers
featured in our ‘Just this Month Wine Event’.
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Deals valid October 9 -14
LCBO #53827 Dan Aykroyd Cabernet Merlot VQA
750 mL • reg. $14.95 • $3 LTO
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PT7
AD FEATURES
Post-Thanksgiving
Super Sale!
LCBO #669465 French Cross Pinot Grigio
4000 mL • reg. $40.95 • $5 LTO
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The Post-Thanksgiving Super Sale advertising effort
is designed to drive traffic to stores during what is
typically a slow sales period after the Thanksgiving
holiday. Products on sale will offer customers deep
discount LTO’s for 6 days only, October 9-14.
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• LCBO #669465 French Cross Pinot Grigio
4000 mL • reg. $40.95 • $5 LTO
In-store Experience
In addition to external online advertising, we will also provide a Shelf
Talker for each product highlighting the great savings. These Shelf Talkers
should be merchandised in-section in front of the participating products.
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Products
• LCBO #53827 Dan Aykroyd Cabernet Merlot VQA
750 mL • reg. $14.95 • $3 LTO
Note: We expect customers to come in asking about these
products. This is a great opportunity to let them know
about these, and other great Ontario products on offer.
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Promotional Turn 7
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Promotional
Sign Gallery
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All promotional sign components are
available for re-order using their corresponding
re-order numbers.
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If a sign component is missing or damaged, call
helloLCBO (416-365-5932) and quote its re-order
number. Please have a copy of this Marketing
& Product Guide on hand for reference.
Thank you.
Music
Music CD re-ordered# DMS-13170
Promotional Signs - End Aisles
Component
End Aisle Backer Cards
End
Aisle
Dimensions:
30” w x 24” h
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French Cross Blush, Saw Mill Creek Autumn Blush/Cocktail
Must-Haves
13070-01-ICB
2
Jackson Triggs Pinto Grigio,Jackson Triggs Unity SauvBlanc, Naked Grape Chardonnay /Today's Wine Discovery
13070-02-ICB
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Nicholas Laloux, Cab Sauv, French Cross Red & Cab Merlot/
Whisky Lover
13070-03-ICB
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Trove, Jackson, French Cross/Beer Headquarers
13070-04-ICB
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Sibling Rivalry Red,Trius Merlot, Open Cab 2 Merlot/No
Fuss Cocktails
13070-05-ICB
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Crush White, Open Riesling-Gewurztraminer, Pelee Island
Gewurztraminer Riesling/Cocktail Must-Haves
13070-06-ICB
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Cave Spring Riesling, Alvar Chardonnay Gewurztraminer,
Flourish Riesling/Today's Wine Discovery
13070-07-ICB
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Trius Sauv Blanc, Family Series Chardonnay, Peelee Island
Riesling Dry/Whisky Lover
13070-08-ICB
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Branded Backer Card
Re-order
Code
Products
Hofp Baco Noir, Sandbanks Baco Noir, Jackson-Triggs
Black Series Meritage/Beer Headquarters
13070-09-ICB
10
Pelee Island Shiraz, Pelee Island Cabernet, Jackson-Triggs
Melot/No Fuss Cocktails
13070-10-ICB
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Naked Grape Sauv Blanc, French Cross Chardonnay,
Sawmill Creek Pinot Grigio/Cocktail Must-Haves
13070-11-ICB
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Pelee Pebbles Baco-Gamay, French Cross Shiraz, Sawmill
Creek Dry Red/Today's Wine Discovery
13070-12-ICB
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Dos Amigos Branco White, French Cross Pinot Grigio,
Sawmill Creek Dry White/Beer Headquarters
13070-13-ICB
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Trove Shiraz Cab, Linden Bay Cab Merlot, Dos Amigos
Tinto Red/No-Fuss Cocktails
13070-14-ICB
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Nicholas Laloux, Sauv Blanc, Sawmill Reek Riesling,
Copper Moon Pinot Grigio/Whisky Lover
13070-15-ICB
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Sawmill Creek Merlot, Naked Grape Shiraz, Peelee Island
Pinot Noir/Beer Headquarters
13070-16-ICB
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Linden Bay Pinot Grigio, Sawmill Creek Chardonnay, Pelee
Island Passage/No Fuss Cocktail
13070-17-ICB
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Girls Night Out Tropical Tango, Sundance Strawberry Kiwi/
Cocktail Must-Haves
13070-18-ICB
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Jackson-Triggs Unity Shiraz, Jackson-Triggs Merlot, Pelee
Shiraz/Today's Wine Discover
13070-22-ICB
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Girls Night Out Strawberry, Darkberry Duet, Citrusberry
Twist
13070-23-ICB
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Promotional Turn 7
Promotional Signs - End Aisles
Re-order
Code
Cocktail Must-Haves
13070-50-ICB
Generic
Today’s Wine Discovery/For
Whisky Lovers
13070-51-ICB
Generic
Beer Headquarters/No-Fuss
Cocktails
1370-52-ICB
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Generic
Image
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Products
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End Aisle
Marketing & Product Guide
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Promotional Signs - Exterior Signs
Where to install sign
Re-order Code
Exterior Banners
Just This Month Wine
Event (PURPLE)
(DOMINANT)
Alternate the versions.
13072-31-ICB
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Banners: 43” w x 87” h
Exterior Banners
Event (GREEN)
13072-32-ICB
13072-01-ICB
Vendor installed between
Sunday, September 16 and
Wednesday, September 19.
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Exterior Transparency
Event (PURPLE)
(DOMINANT)
Install in the windows
on the hangers or in the
frames.
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Show Card
Event (PURPLE)/Just This
Month Wine Event (GREEN)
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Banners:
43” w x 87” h
Dimensions:
28” w x 45” h
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Component
13073-21-ICB
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Dimensions:
28” w x 45” h
Exterior Transparency
Event (GREEN)
13073-22-ICB
Dimensions:
28” w x 45” h
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Promotional Turn 7
Promotional Signs – Power Aisle Banners
Component
Re-order Code
Power Aisle Banner
Over the central aisle.
13071-11-ICB
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Front: Just This Month Wine
ALTERNATE AS SHOWN
Event (PURPLE)
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Back: Woman w/ Shopping
Cart(GREEN)
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Dimensions:
45” w x 30” h
Power Aisle Banner
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Back: Man w/ Shopping
Cart(GREEN)
13071-12-ICB
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Front: Just This Month Wine
Event (PURPLE)
Dimensions:
45” w x 30” h
Images
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Promotional Signs – Perimeter Banners
Component
Re-order Code
Perimeter Banner
On the hangers around the
periphery of the store.
13071-01-ICB
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Just This Month Wine Event ALTERNATE BETWEEN
(PURPLE)/ Woman w/
VERSIONS
Shopping Cart(GREEN)
Perimeter Banner
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Dimensions:
45” w x 30” h
13071-02-ICB
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Event (PURPLE)/ Man w/
Shopping Cart(GREEN)
Dimensions:
30” w x 30” h
Images
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Promotional Turn 7
Promotional Signs – Perimeter Transparencies
Re-order Code
13073-01-ICB
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Dimensions:
28.5” w x 28.5” h
Perimeter Transparency
SQUARE:
Woman w/ Shopping Cart
(GREEN)
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13073-02-ICB
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Dimensions:
28.5” w x 28.5” h
13073-03-ICB
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SQUARE:
Man w/ Shopping Cart
(GREEN)
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Component
SQUARE:
Just This Month Wine Event Wednesday, September 19.
(PURPLE)
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Dimensions:
28.5” w x 28.5” h
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Promotional Signs – Perimeter Transparencies
Re-order Code
HORIZONTAL:
Just This Month Wine Event Wednesday, September 19.
(PURPLE)
13073-11-ICB
Dimensions:
45.5” w x 28.5” h
HORIZONTAL:
Woman w/ Shopping Cart
(GREEN)
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13073-12-ICB
Dimensions:
45.5” w x 28.5” h
HORIZONTAL:
Man w/ Shopping Cart
(GREEN)
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Dimensions:
28” w x 54” h
13073-15-ICB
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Vertical:
Event (PURPLE)
13073-13-ICB
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Dimensions:
45.5” w x 28.5” h
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Component
Vertical:
Event (GREEN)
13073-16-ICB
Dimensions:
28” w x 54” h
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Promotional Turn 7
Promotional Signs - Pods
Component
Re-order Code
Pod 1 Display Backers
Power Aisle or prominent
locations of the store.
13074-21-ICB
Description
Size (mL)
303776
Rosehall Run Liberated VQA
750
307769
Rosehall Run Defiant VQA
750
305110
Cave Spring Red VQA
750
305128
Cave Spring White VQA
750
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LCBO#
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Quad/Solution POD
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Please follow installation instructions that will be
shipped along with this Pod.
Quad/Solution POD
13074-22-ICB
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LCBO#
Description
Size (mL)
303149
Cottage Block Merlot VQA
750
Cottage Block Sauv Blanc Riesling VQA 750
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296574
308510
Crush Midnight Cabernet VQA
750
306779
Crush Riesling Gewurztraminer VQA 750
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Quad/Solution POD
Pod Riser Wraps
(1 version)
13074-23-ICB
LCBO#
Description
Size (mL)
306753
Team Canada 1972 Sauvignon
Blanc 2011 VQA
750
306761
Team Canada 1972 Cabernet
Sauvignon 2010 VQA
750
305383
Quattro VQA
750
303040
Fielding Fireside White VQA
750
Wrap around the riser
width wise only
13074-29-ICB
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Promotional Signs - Store Entrance
Component
Re-order Code
Hero Display
Hero Display
13072-41-ICB
Images
LCBO#
Dimensions:
20” w x 70” h
Description
Size (mL)
750
750
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219543 Inniskillin Late Autumn Riesling VQA
261099 Inniskillin Pinot Noir VQA
Pricer Cards
Dimensions:
8” w x 7” h
Hero Display
DMS 13072-42-ICB
(Henkell Rose)
2 signs (one for each
product)
DMS 13072-43
(De Chanceny Cremant
de Loire Rose Brut)
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Thematic Banner
Stand Insert
Thematic Banner Stand
(store entrance)
13072-46-ICB
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Dimensions:
20” w x 70” h
Backlit / Tasting Bar
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Dimensions:
22” w x 33” h
Shopping Cart Sign
Dimensions:
8”w x 6”h
Install in the frame on the
portable Tasting Bar.
13072-51-ICB
Some stores will be
supplied a backlit sign
holder.
Social Responsibility Sign:
Social Responsibility Sign:
Install on the outside frame
of the Shopping Carts.
DMS-13075-10-ICB
Thematic Sign:
(Sold to the Trade)
Thematic Sign:
DMS- 13075-02-ICB
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Banner Stand Insert
Promotional Turn 7
Re-order Code
On block pile display
13075-51
Pricer Cards
Summer Sold Block Pile
Cut case display
13075-52
Shelf Talkers
On shelf in section
Ontario Wines
Superstars Kit
Includes:
Images
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Cut case display at
VQA Cube
Backer Cards x 2
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Shelf Talkers 6” w x 3”h
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Pricer Cards
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Backer Card x 1
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Dimensions:
14” W x 24” H (Backer Card)
Full kit: Backer Cards x
2, Shelf Talkers, Pricer
Cards
Shelf Talkers Only:
(Kit C) DMS-13068-03
Dimensions:
14” W x 24” H (Backer Cards)
Popular Pick Kit
Includes:
13075-53
(Kit A) 13078-01
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Component
Pole Top Signs
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Promotional Signs
Cut case display in
Ontario Section
Shelf Talkers and
Popular Picks Backer
Cards:
(Kit B) 13078-02
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Promotional Signs
Vintages Superstars Kit
Includes:
Merchandise the participating
Reference by program
product in a basket next to/near the name only.
LCBO Ontario VQA wines section.
Basket Insert
10.875” x 9.875”
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Shelf Talkers
6” w x 3”h
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Install the pre-printed shelf talker in
front of the featured product, in its
on-shelf position within the Vintage s
section.
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Re-order Code
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Component
Basket Insert
VQA cube centre sign x 1
•
Bundles of 4 x 2 per kit
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Vinta ge s Shelf Talkers
2 7/8” w x 5”h
Complete Kit:
(Participating stores only)
13078-04
VQA Cube Centre Sign
VQA goLOCAL Category
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One end of the VQA Fixture
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goLOCAL FSI Fixture
• VQA goLOCAL Category
Signs x 2
Shelf Talker
Special Promotions Fixture #2
13074-16
Special Promotions Fixture #2
13074-11
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Special Promotions
Fixture Drum Sign
Fall for Niagara
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Bilingual shelf talker
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Dimensions:
48” w x 6.375” h
Special Promotions
Fixture Poster
Fall for Niagara
Dimensions:
22” w x 39.5” h
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Promotional Turn 7
English Shelf Talker
Promotional Signs
Re-order Code
Promo Fixture
Sign - Short
(Mini Thematic)
Promotional Fixture
See page 55 for details.
13072-61
Dimensions:
28” w x 6 3/8” h
Promo Fixture Sign - Long
(Mini Thematic)
13072-62
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Dimensions:
43” w x 6 3/8” h
Promo Fixture Shelf Talker
(Mini Thematic)
DMS 13072-64
Dimensions:
6” w x 3” h
In-Store Brochure
(bundled in 50)
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13072-63
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Ontario Craft Beer
Promo Fixture
Sign - Short
(Gifting)
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Gift Tags
(Gifting)
13072-65
On shelf in front
of bags & vessels
DMS 13072-67
On pre-wrapped
vessels
DMS 13072-66
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Shelf Talkers
(Gifting)
Promotional Fixture
Sign Band
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Dimensions:
28” w x 6 3/8” h
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Component
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Promotional Signs
On Shelf
Pre-printed
(Limited Time Offer Program)
Air Miles Shelf Talkers
On Shelf
Pre-printed
(Bonus Air Miles Program)
“NEW” Shelf Talkers
On Shelf
DMS-13077-01
Price/No Price
6” w x 3” h
English/No Price
(New Product Program)
Price/No Price
“In The Spotlight” Shelf Talkers
Pre-printed
6” w x 3” h
DMS-13077-04
6” w x 3” h
English/No Price
DMS-13077-05
Price/No Price
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(IMAGE Program)
DMS-13077-03
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Pre-printed
DMS-13077-02
Price/No Price
6” w x 3” h
English/No Price
(BBAM Program)
On Shelf
6” w x 3” h
English/No Price
Pre-printed
More Miles Shelf Talkers
On Shelf
Re-order #
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“SAVE” Shelf Talkers
On Shelf
Pre-printed
(Limited Time Offer Program)
Air Miles Shelf Talkers
On Shelf
6” w x 3” h
Bilingual/No Price
(Bonus Air Miles Program)
Price/No Price
New Shelf Talkers
Pre-printed
6” w x 3” h
Bilingual/Now Price
(New Product Program)
Price/No Price
“In the Spotlight” Shelf Talkers
On Shelf
Pre-printed
(IMAGE Program)
DMS-13077-06
Price/No Price
Pre-printed
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On Shelf
6” w x 3” h
Bilingual/No Price
6” w x 3” h
Bilingual/No Price
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“SAVE” Shelf Talkers
Component
Specifications
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Signs’ Message
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Signs’
Location
DMS-13077-07
DMS-13077-08
DMS-13077-09
Promotional Turn 7
Promotional Signs - On Shelf
(64 versions)
DMS-13077-19
Extender strips
On shelf
(Regular Program - 65 versions)
Pre-printed
(Community Program - 10
versions)
Pre-printed
12” x 2.5”
Extender strips
12” x 2.5”
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(Discovery Program - 9 versions)
Blank Shelf Talkers
LCBO stamp
12” x 2.5”
Extender strips
On shelf
On shelf
Shelf Talkers - 6” x 3”
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Pre-printed - Thematic
Pre-printed
On shelf
Re-order
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Aisles
Component
Specifications
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On End
Signs’ Message
DMS-13077-12
DMS-13077-13
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Signs’
Location
DMS-13077-14
Shelf Talkers
Blank - 6” x 3”
DMS-13077-15
Pricer Cards
Blank - 8” x 7”
DMS-13077-16
Extender strips
Blank - 12” x 2.5”
DMS-13077-17
Pre-printed Go Green Extender
insert - 1 version
Extender strips
Pre-printed - 12” x 2.5”
DMS-13077-18
Pre-printed - Thematic
Thematic Pricer Card
Pre-printed - 8” x 7”
Pod’s- DMS-13074-26
Blank Pricer Cards
LCBO stamp
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Cut
Cases
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(1 version x 50 per bundle)
Blank Extender Strips
LCBO stamp
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On shelf
On shelf
Pods
and Hero
Displays
Pricer Card for Pod and Hero
(7 versions)
Hero- DMS-13072-42
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ICB In-Section Program
Bag in Box
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Participating stores
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3, 8, 19, 20, 23, 26, 27, 31, 34, 43, 44, 50, 59, 61, 62,
63, 65, 68, 73, 80, 82, 90, 95, 125, 144, 145, 152, 155,
163, 165, 168, 171, 175, 179, 182, 185, 186, 188, 190,
191, 195, 198, 200, 201, 207, 209, 216, 218, 228, 234,
237, 242, 244, 248, 255, 263, 265, 269, 278, 298, 321,
329, 334, 340, 351, 359, 360, 362, 366, 368, 378, 381,
383, 385, 387, 394, 398, 404, 408, 411, 415, 416, 425,
426, 428, 434, 444, 452, 453, 458, 459, 470, 490, 491,
494, 497, 501, 505, 522, 523, 533, 536, 542, 546, 549,
552, 555, 563, 564, 572, 584, 587, 588, 601, 602, 605,
616, 617, 623, 629, 631, 632, 635, 642, 694, 698, 700,
703, 776
Bag in Box
Overview
They stay fresh for 60 days
They are easy to serve
They offer great value
They are definite crowd pleasers
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Customers who shop ICB Wines are often looking for value and convenience. ICB wines
are perfect companions for entertaining and are great everyday wines. This program will
highlight some key features of ICB wines such as:
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Key Dates
Install: September 16, 2012
Takedown: October 14, 2012
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Participating Products
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All large format products such as 1500mL, 3L and 4L cask/boxes. Please note, the ‘Stays
Fresh for 60 Days’ Shelf Talkers should only be placed in front of 3L and 4L boxes.
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In-store Experience: Signage Components
We will provide perpendicular Shelf Talkers in-store highlighting attributes of ICB wines
(great value, easy to serve, crowd pleasers).
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Stores are encouraged to place these perpendicular Shelf Talkers using perpendicular
Self Talker clips (Re-order: 691451) available from central supply in the ICB section of
their store, in front of the participating products.
26
Promotional Turn 7
LY
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ON
Overview
LY
The Summer Rosé Program concludes September 15th and has been a huge success,
generating over $4 Million in net, a 12% increase over last year.
ON
The participating products are not to be planogrammed on shelf and the 1-in/1-out rule
will not apply. They will also be excluded from actual SKU count on the stores’ Flash
report and should not be included on the Back Room Tracker.
TR
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1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29,
30, 31, 32, 34, 35, 36, 37, 38, 39, 40, 42, 43, 44, 45, 46, 47, 48, 49, 50, 52, 53, 54, 55, 56, 57, 58,
59, 60, 61, 62, 63, 64, 65, 68, 69, 70, 72, 73, 74, 77, 78, 79, 80, 81, 82, 83, 84, 85, 86, 87, 88, 90,
91, 93, 94, 95, 97, 98, 99, 101, 102, 103, 106, 107, 109, 110, 112, 113, 115, 116, 119, 122, 123,
124, 125, 128, 130, 132, 136, 137, 139, 140, 141, 143, 144, 145, 148, 149, 152, 153, 154, 155, 156,
157, 160, 163, 164, 165, 166, 167, 168, 169, 171, 174, 175, 178, 179, 181, 182, 183, 185, 186, 187,
188, 190, 191, 192, 193, 194, 195, 196, 197, 198, 199, 200, 201, 202, 203, 205, 207, 208, 209, 210,
211, 212, 213, 214, 216, 217, 218, 219, 220, 221, 222, 223, 224, 225, 226, 227, 228, 229, 230, 231,
232, 233, 234, 236, 237, 238, 239, 242, 243, 244, 246, 247, 248, 249, 250, 251, 252, 253, 254, 255,
259, 260, 261, 263, 264, 265, 266, 267, 268, 269, 270, 273, 275, 276, 278, 279, 281, 284, 286, 287,
288, 289, 293, 294, 295, 297, 298, 299, 300, 301, 302, 305, 306, 310, 311, 312, 313, 314, 316, 318,
320, 321, 324, 325, 326, 327, 329, 330, 331, 333, 334, 335, 340, 343, 344, 345, 346, 348, 349, 351,
353, 354, 355, 358, 359, 360, 361, 362, 363, 364, 365, 366, 367, 369, 370, 371, 372, 373, 374, 378,
380, 381, 382, 383, 384, 385, 386, 387, 388, 389, 390, 392, 393, 394, 395, 397, 398, 399, 400, 401,
402, 403, 404, 406, 407, 408, 411, 412, 414, 415, 416, 417, 418, 419, 420, 423, 425, 426, 427, 428,
429, 430, 431, 432, 434, 435, 436, 437, 438, 441, 443, 444, 445, 446, 448, 449, 450, 452, 453, 454,
455, 456, 457, 458, 459, 461, 462, 465, 467, 468, 469, 470, 471, 473, 474, 475, 481, 482, 483, 484,
485, 486, 489, 490, 491, 492, 494, 495, 496, 497, 499, 501, 502, 504, 505, 509, 511, 512, 515, 517,
518, 521, 522, 523, 526, 527, 528, 529, 530, 532, 533, 534, 536, 537, 538, 539, 540, 542, 544, 545,
546, 547, 549, 550, 552, 553, 555, 556, 559, 560, 561, 563, 564, 566, 568, 569, 571, 572, 573, 575,
578, 579, 581, 582, 584, 586, 587, 590, 593, 598, 599, 601, 602, 605, 612, 614, 616, 617, 618, 619,
623, 624, 626, 629, 630, 631, 632, 634, 635, 636, 637, 638, 641, 642, 643, 677, 694, 697, 698, 700,
702, 703, 771, 776
28
Promotional Turn 6
7
Continued
Participating Products - (13 from Phase 1 & 17 from Phase 2)
Retail Price
$9.95
274399
79384
278192
277863
175620
122481
234872
43588
122424
275693
275727
37622
274381
279661
587725
273763
277855
622134
244616
34322
274340
274373
283952
234575
164343
275685
279968
159269
126110
Adobe Reserva Rosé (Organic)
Barefoot White Zinfandel *
Bieler Pere et Fils Sabine Rosé
Botter Raboso Moscato *
Campo Viejo Tempranillo Rosé
Cono Sur Merlot Rosé
Flourish Rosé VQA
Folonari Pink Pinot Grigio
Fuzion Shiraz Rosé *
Hardys Twice Lost Shiraz Cabernet Rosé *
Innocent Bystander Pink Moscato
Jacob's Creek Shiraz Rosé 8
KWV Classic Pinotage Rosé
L'Orangeraie Rosé, Pays d'Oc
Masi Modello delle Venezie Rosato *
Santa Digna Cabernet Sauvignon Rosé *
Mythique Languedoc Rosé
La Vieille Ferme Rosé
Sandbanks Rosé VQA
Santa Julia Syrah Rosé *
Stoneleigh Marlborough Pinot Noir Rosé
Sutter Home Pink Moscato *
Terrasse de Lalande Rosé
Terres de Saint Louis Rosé
The Beachhouse Rosé
Union Rosé VQA
VIVACE Rosé Dolce
Voga Rosé IGT *
XOXO White Zinfandel Gamay Rosé
$11.95
$9.95
$12.95
$9.95
$11.95
$9.95
$10.95
$11.95
$7.95
$12.95
$18.55
$11.95
$10.95
$9.75
$10.90
$12.95
$12.95
$10.95
$12.95
$9.95
$16.95
$8.95
$10.95
$11.10
$8.95
$13.95
$13.95
$13.95
$9.95
Size (mL)
750
750
750
750
750
750
750
750
750
750
750
750
750
750
750
750
750
750
750
750
750
750
750
750
750
750
750
750
750
750
PY
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Description
20 Bees Rosé VQA
ON
LCBO#
273771
$1.00
Prices subject to change without notice.
*The following products have inventory in the warehouse. Stores are requested to order to replenish stock in retail for
sale up until the end of the Seasonal Rosé Program.
Merchandising Instructions
Merchandise the participating products In-Section, on the Seasonal & New Product
Fixture and/or used as discretionary selections for the Wine Fridge. Ensure the
pre-printed Shelf Talkers are in front of participating products.
Marketing & Product
Marketing
Guide
& Product
- BBQ Central
Guide at29
the LCBO
29
Continued
Promo Table #1 - (PT7)
Description
Price
Size
(mL)
Wine
Style
79384
Barefoot White Zinfandel
$9.95
750
Medium
43588
$11.95
750
Dry
122424
Fuzion Shiraz Rosé
$7.75
750
Dry
587725
Masi Modello delle Venezie Rosato 2011
$10.95
750
Dry
Promo Table/Seasonal &
New Product Fixture
622134
Perrin La Vieille Ferme Rosé
$10.95
750
Extra Dry
New Product Fixture
275693
Hardy’s Twice Lost Shiraz Cabernet Rosé
$10.95
750
Medium
New Product Fixture
273763
Santa Digna Cabernet Sauvignon Rosé
Reserva
New Product Fixture
New Product Fixture
New Product Fixture
ON
PY
750
CO
*Prices subject to change without notice.
$12.95
Merchandising Location
LY
LCBO#
Dry
New Product Fixture
NOTE: Additional pre-printed Shelf Talkers are available for participating stores to order.
E
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AD
Promo Table Signs
• Stores with Promo Table #1 will feature 8 of the
participating Rosé wines on the fixture.
• Merchandise the pre-printed Shelf Talkers in front
of participating products.
Component
Promo Table
#1 Sign
THE PINK IT UP SIGN IS TO BE DISPLAYED ON
Dimensions:
14” w x 24” h
See the Display Table Guide for details.
PROMO TABLE #1
30
Promotional Turn 7
6
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Ready to Drink
Participation is mandatory for the following stores:
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ON
1, 5, 8, 9, 10, 14, 15, 19, 20, 21, 22, 23, 24, 27, 28, 29,
31, 34, 35, 36, 38, 39, 42, 43, 44, 45, 46, 47, 48, 49, 50,
52, 55, 56, 58, 61, 62, 63, 64, 68, 69, 70, 72, 73, 74, 77,
78, 80, 82, 83, 84, 85, 86, 87, 90, 91, 93, 94, 95, 97, 98,
99, 101, 103, 104, 106, 107, 108, 109, 110, 113, 114,
115, 116, 122, 123, 125, 126, 127, 128, 130, 132, 133,
136, 137, 139, 140, 141, 144, 145, 148, 149, 151, 152,
153, 155, 156, 157, 158, 160, 166, 168, 169, 171, 173,
174, 175, 176, 179, 181, 182, 183, 184, 185, 186, 187,
188, 190, 191, 193, 194, 195, 196, 198, 199, 200, 201,
202, 205, 207, 209, 211, 212, 213, 217, 218, 220, 222,
223, 224, 225, 226, 228, 229, 230, 231, 232, 236, 237,
238, 239, 240, 242, 243, 248, 249, 250, 252, 253, 255,
256, 258, 258, 262, 263, 265, 266, 267, 268, 269, 270,
271, 275, 276, 277, 278, 279, 284, 286, 288, 292, 295,
297, 298, 299, 300, 302, 303, 304, 308, 309, 310, 311,
312, 315, 321, 322, 324, 325, 326, 327, 329, 330, 334,
335, 340, 343, 344, 345, 346, 348, 351, 355, 359, 361,
362, 365, 366, 367, 370, 371, 372, 373, 375, 377, 378,
379, 380, 381, 382, 383, 385, 386, 388, 390, 392, 393,
394, 397, 398, 399, 400, 402, 404, 405, 407, 408, 409,
410, 412, 416, 417, 418, 421, 422, 425, 427, 428, 430,
431, 432, 434, 435, 436, 437, 438, 441, 443, 444, 445,
446, 448, 449, 451, 452, 453, 454, 456, 457, 458, 461,
462, 464, 465, 470, 471, 473, 475, 481, 484, 485, 486,
487, 488, 489, 490, 494, 495, 497, 499, 501, 505, 507,
509, 510, 511, 517, 518, 519, 521, 522, 523, 527, 528,
529, 531, 533, 534, 536, 539, 540, 542, 543, 544, 545,
546, 549, 550, 553, 555, 556, 558, 559, 562, 563, 564,
565, 566, 568, 569, 571, 572, 573, 575, 576, 578, 581,
584, 586, 587, 589, 590, 591, 593, 596, 598, 599, 601,
602, 603, 605, 616, 617, 618, 619, 623, 624, 629, 630,
631, 632, 634, 635, 637, 638, 641, 698, 700, 702, 703,
771, 776
Ready to Drink - Party Zone Block Pile
Overview
LY
This program features 6 versions of Pole Topper signs, pre-printed Pricer Cards and
Shelf Talkers for the PT7 Party Zone turn.
ON
Please implement it as any other sold program, the display must be built on time, and
maintained with sufficient inventory for the entire duration and signed with the approved
material.
Key Dates
PY
Install date: September 16, 2012
Take down: October 14, 2012
CO
Description Format Retail Price Support Program
Price
Size (mL)
29231
Smirnoff Ice 4-Pk-B
9.95
4 x 330
211227
Palm Bay Ruby Grapefruit Sunrise Spritz 6 Pk-C
11.45
6 x 355
273151
Rockstar + Vodka Electro Lemonade
3.45
473
204057
Smirnoff Mixed Cranberry & Lime 4 Pk-B
9.95
4 x 330
697409
Woody’s Pink Grapefruit
9.95
4 x 330
77933
REV PET
3.15
473
AD
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LCBO#
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Build one block pile with all six of the participating products in a high traffic area of the store.
PRODUCT #1
2 Cases Wide (min)
7 Cases High (max)
PRODUCT #2
2 Cases Wide (min)
7 Cases High (max)
PRODUCT #3
2 Cases Wide (min)
7 Cases High (max)
POLE TOP SIGN
POLE TOP SIGN
POLE TOP SIGN
PRODUCT #4
2 Cases Wide (min)
7 Cases High (max)
PRODUCT #5
2 Cases Wide (min)
7 Cases High (max)
PRODUCT #6
2 Cases Wide (min)
7 Cases High (max)
32
Promotional Turn 6
7
Ready to Drink - Party Zone Block Pile
Continued
ON
LY
•The block pile should consist of two cases of each product (minimum), stacked seven
cases high.
•Do not build too close to other sold space displays (Hero, Pod,etc.).
•Use Poles and the supplied Pole Top signs (re-order# 13075-51) on the Block Pile displays.
•Use the Pricer Cards (re-order# 13075-52) supplied to communicate the price of the
products.
•Use the Shelf Talkers (re-order# 13075-53) provided if the products are also merchandised
on-shelf or in the store’s fridge.
Re-ordering Components
PY
Please call the helloLCBO @ 416-365-5932 to re-order the signs.
Re-order Code
Pole Top Signs
On block pile display
13075-51
Images
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Component
Cut case display
13075-52
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AD
Pricer Cards
Shelf Talkers
On shelf in section
13075-53
Marketing & Product
Marketing
Guide
& Product
- BBQ Central
Guide at33
the LCBO
33
LY
ON
Promotional Fixture
Featured Gifts
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1, 5, 6, 10, 15, 17, 18, 19, 21, 22, 23, 25, 27, 31, 34, 35,
36, 38, 40, 44, 50, 57, 58, 60, 62, 63, 64, 65, 68, 72, 79,
80, 82, 83, 90, 93, 95, 97, 102, 106, 115, 125, 130, 132,
140, 143, 145, 148, 149, 153, 154, 155, 156, 164, 165,
166, 168, 171, 175, 179, 182, 185, 186, 187, 190, 191,
192, 195, 196, 198, 200, 201, 207, 209, 210, 211, 212,
214, 217, 218, 226, 228, 237, 242, 243, 244, 248, 249,
252, 253, 255, 263, 265, 269, 278, 287, 288, 295, 298,
300, 311, 324, 325, 326, 329, 334, 340, 343, 344, 346,
351, 353, 355, 359, 360, 361, 362, 367, 371, 373, 378,
381, 382, 383, 384, 385, 386, 387, 388, 389, 390, 392,
393, 394, 397, 398, 400, 402, 404, 407, 412, 416, 417,
425, 426, 427, 428, 431, 432, 434, 437, 438, 443, 444,
445, 452, 453, 457, 459, 465, 470, 481, 484, 486, 490,
491, 494, 495, 497, 499, 501, 505, 511, 518, 521, 522,
523, 534, 536, 540, 542, 544, 545, 546, 549, 553, 555,
556, 559, 566, 569, 572, 573, 575, 579, 584, 586, 587,
590, 593, 601, 602, 605, 616, 617, 619, 623, 624, 629,
630, 631, 632, 634, 635, 638, 641, 643, 694, 698, 700,
702, 703, 771, 776
Promotional Fixture Featured Gifts
Gift Components
ON
These warm rich-coloured pails are perfect
for this season. Available in 2 colours – burnt
orange and rustic red, they are large enough
to nestle two bottles of wine. This makes for
a perfect gift for any host during Thanksgiving
gatherings. Vessels are case packed in units
of 12 (6 of each colour).
LY
LCBO# 258350 • Autumn Tin Pails • $6.95
PY
#258350 • Autumn Tin Pail • $6.95
LCBO# 263806 • Autumn Wrap Kits • $3.50
The Autumn Tin Pail Wrap Kit contains enough materials to wrap 12 pails.
E
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Components:
• 12 Clear Cello Bags
• 12 Pre-cut kraft coloured wraphia
• 36 Sheets of newsprint
• Krinkle Shred
• 108 Wine/Food match tag
AD
Pre Wrap Cello Program • Autumn
To encourage the purchase of Ontario Wines we are providing Cello Wrap kits to
participating Gifting stores at NO CHARGE. Please do not charge a wrap fee to
customers purchasing products wrapped in this package.
TR
Components:
• 108 Clear Cello Bags
• 108 Pre Cut Ribbon Pieces
• 108 Gift Tags
Great with Turkey • Thanksgiving
To show our customers that Ontario Wines is a perfect match for a Thanksgiving turkey
dinner, we will be sending to stores, via the mailbag, a special tag to attach onto the
bottles on the Featured Gift Fixture. A Shelf Talker will also be provided to support our
Ontario Wines commitment.
36
Promotional Turn 7
Participating Products • Ontario Wines
ON
Merchandising Instructions - Promotional Fixture
LY
To encourage our customers to purchase Ontario Wines that will pari well with turkey for
Thanksgiving. Please select from the following Ontario Wines varietals to merchandise
your Feathered Gift Fixture: Riesling, Chardonnay, Pinot Noir, Gamay.
PY
Promotional Fixture - Top Shelf
Each bottle is to be placed in a cello bag and tied with the pre-cut ribbon and gift tag.
Merchandise the cello bottle bags on the top shelf of the Promotional Fixture and
partially on the middle and bottom shelves.
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Promotional Fixture - Middle And Bottom Shelf
Merchandise the assembled Autumn Tin
Pail alongside the Cello Wrapped Bags, on
the middle and bottom shelves. Should the
pails sell down, merchandise the remaining
gifts alongside with the Year-Round Boxes
(LCBO #178723 One-Bottle Box and #LCBO
178764 Two-Bottle Box).
AD
PRE-WRAP BOTTLES
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AUTUMN PAIL &
PRE-WRAP BOTTLES
AUTUMN PAIL &
PRE-WRAP BOTTLES
37
Featured Gift Signs and re-ordering
LY
Shelf Talkers and a Promotional Fixture Sign will be provided to support the Autumn
Featured Gifts.
Item Description
Re-order#
Where to install
13072-65
Promo Fixture Sign Band
Gift Tags
DMS 13072-66
On pre-wrapped vessels
Shelf Talkers
(1 Versions)
DMS 13072-67
On shelf in front of bags & vessels
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Featured Gift Promo
Fixture Sign
ON
Insert the ‘Autumn Gifts’ Category Sign into the sign band on the Gifting Promotional
Fixture. Place the Autumn Tin Pail Shelf Talker in front of the pre wrapped vessels
on the middle and bottom shelves.
Shipping
All the above noted gifting items will ship to participating stores by week of September
10th, 2012.
38
Promotional Turn 7
Promotional Fixture Featured Gifts - Autumn 95¢ Bags
LCBO#
Description
Price
309468
Autumn 95c Bag
$0.95 each
ON
*Three versions of the 95c Bag will be available. Bags are
case packed in 75 (25 per version)
LY
Components
PY
All stores to receive 1 case, each case contains 75
bags (25 per version). Additional inventory is available
to re-order from your warehouse.
CO
Cash End
The 95c Bags are to be merchandised at cash ends in the metal bag holders.
Shipping
E
The Autumn 95c gift bag will ship to stores by week of September 10th, 2012.
AD
Signs and Re-Ordering
Hot Button sign to be attached to one Metal Bag Holder at each Cash End.
Item Description
DMS 13075-41
TR
95c Bag Hot Button
Re-order#
Bag Clip
NlHK102
39
LY
ON
Pod Program
PY
TR
AD
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3, 8, 19, 20, 23, 26, 27, 31, 34, 43, 44, 50, 59, 61, 62,
63, 65, 68, 73, 80, 82, 90, 95, 125, 144, 145, 152, 155,
163, 165, 168, 171, 175, 179, 182, 185, 186, 188, 190,
191, 195, 198, 200, 201, 207, 209, 216, 218, 228, 234,
237, 242, 244, 248, 255, 263, 265, 269, 278, 298, 321,
329, 334, 340, 351, 359, 360, 362, 366, 368, 378, 381,
383, 385, 387, 394, 398, 404, 408, 411, 415, 416, 425,
426, 428, 434, 444, 452, 453, 458, 459, 470, 490, 491,
494, 497, 501, 505, 522, 523, 533, 536, 542, 546, 549,
552, 555, 563, 564, 572, 584, 587, 588, 601, 602, 605,
616, 617, 623, 629, 631, 632, 635, 642, 694, 698, 700,
703, 776
Pod Program
Overview
Re-order Code
13074-21
LCBO#
Description
303776
Rosehall Run Liberated VQA
Size (mL)
307769
Rosehall Run Defiant VQA
305110
Cave Spring Red VQA
305128
Cave Spring White VQA
750
750
750
750
PY
Quad/Solution POD
Images
ON
Component
LY
The pod display is a merchandising program that highlights products in the most
favourable and high traffic locations of the top destination stores. The program runs
for the full Promotional Turn.
CO
LCBO#
Description
Size (mL)
303149
750
296574
Cottage Block Sauv Blanc Riesling
VQA
750
308510
750
306779
Crush Riesling Gewurztraminer VQA 750
AD
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Quad/Solution POD
13074-22
TR
Quad/Solution POD
LCBO#
Description
Size (mL)
306753
Team Canada 1972 Sauvignon
Blanc 2011 VQA
750
306761
Team Canada 1972 Cabernet 2010
VQA
750
305383
Palatine Hills Quattro VQA
750
303040
750
13074-23
42
Promotional Turn 7
LY
Seasonal & New
Product Fixture
Program
ON
Participating stores are grouped depending on the
Seasonal & New Product fixture sizes. Each store
has been allocated a specific set of merchandising
instructions, and is required to follow the
Planoguide merchandising instructions.
TR
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PY
1, 5, 7, 10, 15, 17, 18, 19, 21, 22, 23, 25, 27, 31, 34, 35, 36,
38, 40, 44, 50, 57, 62, 64, 65, 70, 82, 83, 95, 97, 102, 106,
115, 125, 130, 132, 145, 148, 149, 153, 154, 156, 164, 168,
171, 185, 187, 191, 195, 198, 200, 207, 209, 211, 212, 217,
226, 228, 237, 243, 244, 248, 252, 253, 260, 263, 265, 269,
278, 288, 295, 298, 300, 325, 326, 329, 334, 340, 341, 343,
344, 346, 353, 355, 359, 360, 361, 367, 371, 373, 378, 381,
383, 384, 385, 386, 387, 388, 390, 392, 393, 394, 397, 398,
404, 407, 408, 412, 416, 417, 425, 427, 428, 431, 432, 437,
438, 443, 445, 452, 456, 457, 459, 465, 470, 483, 490, 491,
494, 495, 497, 499, 501, 505, 511, 522, 523, 528, 534, 536,
540, 542, 544, 545, 546, 549, 553, 555, 556, 559, 566, 568,
569, 573, 575, 579, 584, 590, 593, 601, 605, 614, 616, 617,
619, 623, 624, 629, 630, 631, 632, 634, 635, 636, 637, 638,
639, 641, 642, 643, 677, 694, 698, 700, 702, 703, 771, 776
Seasonal & New Product Fixture
Category Sign
“Recent Arrivals”
Re-order #: GFT092
On Shelf Box Sign (10 versions)
Re-order #: GFT091
Seasonal & New Product Fixture Program
Overview
LY
Effective PT1, the merchandising strategy for the Gift Centre fixture in
participating stores changed along with the name of the Gift Centre.
Going forward the Gift Centre is now referred to as the: Seasonal & New
Product Fixture.
ON
The following programs will be merchandised on the fixture until PT8:
New Products, Rosé Program, Seasonal Vodka Program, Large Format
products and gifts.
PY
New Wines Description
EastDell Estates Black Cab VQA 200mL
Retail Price
296640
EastDell Estates Pinot Grigio VQA 200mL
308486
Angels Gate Pinot Noir VQA
308726
Small Talk Good Night Red VQA
CO
LCBO#
296632
4.95
4.95
14.95
Sawmill Creek Sauvignon Blanc 4L
Sawmill Creek Sauvignon Blanc
309088
Nicolas Laloux Chardonnay
308767
Nicolas Laloux Merlot
295105
Alamos Cabernet Sauvignon
295139
Alamos Malbec
292458
Argento Bonarda
272401
Big House Cardinal Zin
292466
Café Culture Pinotage
307975
Cupcake Cabernet Sauvignon
308007
Menage a Trois Red
308015
Menage a Trois White
292441
Mitolo Junior Cabernet
291724
Sauvignon.com Cabernet Sauvignon
307983
Skinnygirl Red Wine
(NEW)
307991
Skinnygirl White Wine
(NEW)
269860
La Posta Cocina Tinto Blend
(NEW)
36.95
16
8.95
8.95
$13.95
$13.95
$9.95
$12.95
$12.95
$14.95
$17.95
$17.95
$16.95
$12.95
$14.95
$14.95
$12.95
308841
308833
TBD
312736
291724
292458
269860
Lucky Stones White VQA
Lucky Stones Red VQA
Wayne Gretzky Pinot Grigio VQA
Malivoire Table Wine Riesling VQA
Sauvignon.com Cabernet Sauvignon
Argento Bonarda
La Posta Cocina Tinto Blend
(NEW)
(NEW)
(NEW)
(NEW)
(NEW)
(NEW)
(NEW)
12.95
12.95
13.95
12.95
12.95
9.95
12.95
TR
AD
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309070
313262
44
Promotional Turn 7
Size (mL)
200
ETA
P7
200
P7
750
P7
750
P7
4000
P7
1500
P7
750
P7
750
P7
750
P7
750
P7
750
P7
750
P7
750
P7
750
P7
750
P7
750
P7
750
P7
750
P7
750
P7
750
P7
750
P8
750
750
750
750
750
750
750
P8
P8
P8
P8
Period 7
Period 7
Period 8
Rosés
Retail Price
$13.95
Size (mL)
750
ETA
FEBRUARY
122275
274381
275727
37622
122424
79384
234872
164343
34322
279968
274399
122481
273763
Stoneleigh Pinot Noir Rose (Rose Program)
Kwv Classic Pinotage Rose (Rose Program)
Innocent Bystander Moscato (Rose Program)
Jacob's Creek Shiraz Rose (Rose Program)
Fuzion Shiraz Rose (Rose Program)
Barefoot White Zinfandel (Rose Program)
Flourish Rose VQA (Rose Program)
The Beachhouse Rose (Rose Program)
Santa Julia Syrah Rose (Rose Program)
Vivace Rose Dolce (Rose Program)
Adobe Reserva Rose Organic (Rose Program)
Cono Sur Merlot Rose (Rose Program)
Santa Digna Cab Sauv Rose (Rose Program)
$16.95
$10.95
$18.95
$11.95
$7.75
$9.95
$10.95
$9.95
$9.95
$13.95
$11.95
$9.95
$12.95
700
750
750
700
375
750
750
750
700
375
750
750
750
FEBRUARY
FEBRUARY
FEBRUARY
FEBRUARY
MARCH
MARCH
MARCH
APRIL
APRIL
APRIL
APRIL
APRIL
APRIL
274373
275685
244616
273771
126110
279661
Tbd
234575
277855
278192
587725
43588
159269
175620
622134
277863
Sutter Hone Pink Moscato (Rose Program)
Union Rose VQA (Rose Program)
Sandbanks Rose VQA (Rose Program)
20 Bees Rose (Rose Program)
Xoxo White Zinfandel Gamay Rose (Rose Program)
L'orangeraie Rose, Pays D'oc
Terrasse De Lalande Rose
Terres De Saint Louis Rose
Mythique Languedoc Rose
Bieler Pere Ef Fils Sabine Rose
Masi Modello Delle Venezie Rosato 2011
Voga Rose IGT Veneto
Campo Viejo Tempranillo Rose
Perrin La Vieille Ferme Rose
Botter Raboso Moscato
700
375
750
750
750
700
375
750
750
750
700
375
750
750
750
750
APRIL
APRIL
APRIL
APRIL
APRIL
MARCH
APRIL
APRIL
APRIL
APRIL
APRIL
APRIL
MARCH
MARCH
MARCH
APRIL
LY
Description
Hardys Chronicles Twice Lost Rose (Rose Program)
TR
AD
E
CO
PY
ON
LCBO#
275693
$8.95
$13.95
$12.95
$9.95
$9.95
$9.95
$10.95
$11.35
$12.95
$12.95
$10.95
$11.95
$13.95
$11.95
$10.95
$9.95
Seasonal Vodka Program
LCBO#
272690
Description
Pinnacle Whipped
Retail Price
25.45
Size (mL)
750
ETA
P13
272724
272732
275354
275412
279489
Three Olives Cake
Sobieski Cynamon
UV Cake
Smirnoff Fluffed Marshmallow
Van Gogh Espresso Vodka
25.95
25.4
25.45
25.95
69.95
700
750
750
700
375
P13
P1
P1
P13
APRIL
(NEW)
45
Ready To Drink
Description
Skinnygirl White Peach Margarita
225771
Black Fly Tequila Margarita Pet 4 Pk-B
$11.00
697292
697334
612713
Bacardi Breezer Pina Colada Pet 4 Pk-B
Bacardi Breezer Island Pineapple Pet 4 Pk-B
Black Fly Cranberry Blueberry 4 Pk-Pet
$9.95
$9.95
$11.00
Spirits
283911
283929
115980
271924
225094
342436
342428
Description
Retail Price
Size (mL)
Any Organic or sustainable products from the new releases can be included in the display
Bonterra Chardonnay
$18.95
750
Bonterra Cabernet Sauvignon
$19.95
750
CO
LCBO#
1600
Description
Retail Price
Size (mL)
Any P.E.T product can be included in the spirits section of the display (i.e. 31757)
Captain Morgan Silver Spiced Rum
(NEW)
$26.95
750
Captain Morgan Black Spiced Rum
(NEW)
$30.95
750
Prairie Organic Vodka
$39.75
750
Tierras Organic Reposado Tequila
$49.95
750
Leyenda 'Tlacuache' Organic Mezcal
$51.75
750
Vintages
Wines
Description
Retail Price
Size (mL)
Any lightweight glass product can be included in the display
255844
255869
29090
254888
87379
267260
192674
192666
249565
249078
250217
219030
559088
573147
127456
160952
218859
218875
230565
229740
Era Montepulciano D'Abruzzo Biologica Organic
Era Igt Veneto Merlot Biologica Organic
Ciao Sangiovese Organic Carton
Angel Nero D'Avola Organic Giorgio & Gianni
Green Rabbit Organic Merlot Carton
Castellar Di Castellina Chianti Classico
Malivoire Guilty Men Red VQA
Malivoire Guilty Men White VQA
Southbrook Organic Red Connect VQA
Southbrook Organic White Connect VQA
Henry Of Pelham Pinot Grigio VQA
Red House Cabernet/Shiraz VQA
Ladybug Rosé (Malivoire Wine Co.)
Chardonnay VQA Niagara (Malivoire)
Fuzion Organic Malbec Cabernet
Domaine Jean Bousquet Malbec Organic
35 South Cabernet Sauvignon Merlot Organic
Domaine Jean Bousquet Cabernet Sauv Organic
Cono Sur Chardonnay Organic
Parducci Sustainable Red
TR
AD
E
LCBO#
*Prices subject to change without notice.
46
Promotional Turn 7
$9.95
$9.95
$11.95
$9.95
$13.95
$18.95
$14.95
$14.95
$14.95
$14.95
$14.95
$12.95
$15.95
$19.95
$12.95
$11.45
$12.95
$12.05
$11.95
$15.45
ETA
P06
1320
1320
1600
PY
LCBO#
Size (mL)
750
ON
(NEW)
Retail Price
$15.95
LY
LCBO#
299339
750
750
1000
750
1000
750
750
750
750
750
750
750
750
750
750
750
750
750
750
750
ETA
P06
P06
LY
ON
Front End
Merchandiser
PY
TR
AD
E
CO
19, 20, 23, 26, 31, 50, 59, 63, 65, 68, 80, 82, 90, 95, 165,
185, 186, 188, 190, 195, 198, 200, 201, 207, 209, 216,
218, 228, 234, 248, 263, 278, 298, 321, 334, 351, 359,
360, 362, 366, 378, 381, 383, 385, 387, 404, 415, 428,
434, 444, 452, 459, 491, 494, 501, 522, 523, 533, 542,
549, 555, 563, 564, 572, 605, 617, 629, 631, 632, 694
Front End Merchandiser
Signage Components
PY
• Pre-Printed Shelf Talker
• Box Sign
ON
The new Front End Merchandiser program has
proven to generate incremental sales, create
consistency across the stores and encourage
customers to discover new products. This is a sold
program and participating is mandatory. Signage
will be shipped to participating stores each Period.
LY
Overview
TR
AD
E
CO
Re-Ordering
• DMS-13075-61-ICB
Shelf Talker
Box Sign
Participating Product
LCBO#
Brand
Size (mL)
277632
Union Noir VQA
750
279547
White House Wine Co. Vidal Moscato VQA
750
48
Promotional Turn 7
LY
Wine Fridge
ON
This is a Sold Program and participation is
mandatory. Participating products have paid for
premium shelf positioning. Stores must bring in
participating products for display in the wine fridge.
Group A Stores
CO
PY
1, 5, 6, 10, 15, 18, 19, 20, 21, 25, 31, 36, 38, 40, 83, 140,
143, 148, 149, 156, 163, 164, 171, 182, 185, 195, 198, 207,
212, 214, 217, 226, 228, 242, 243, 248, 253, 265, 269, 288,
295, 311, 326, 329, 334, 346, 355, 360, 362, 371, 384, 385,
388, 390, 393, 394, 398, 407, 412, 417, 428, 431, 432, 434,
437, 438, 443, 444, 445, 452, 453, 457, 470, 481, 486, 494,
495, 497, 499, 505, 511, 528, 534, 536, 542, 544, 545, 555,
556, 566, 568, 572, 573, 587, 590, 619, 623, 624, 630, 631,
632, 641, 702, 703, 771, 776
TR
AD
E
Group B Stores
14, 22, 23, 24, 26, 27, 34, 35, 44, 45, 50, 55, 57, 58, 59,
60, 61, 62, 63, 64, 65, 68, 70, 72, 77, 79, 80, 82, 86, 93,
95, 97, 101, 102, 106, 115, 125, 132, 145, 153, 154, 155,
168, 175, 179, 183, 187, 188, 190, 191, 192, 200, 201,
202, 209, 210, 211, 216, 218, 233, 234, 237, 244, 249,
252, 255, 263, 268, 287, 300, 310, 312, 321, 325, 333,
340, 343, 344, 351, 353, 358, 359, 361, 367, 368, 373,
378, 381, 382, 383, 386, 387, 392, 397, 400, 401, 402,
403, 404, 406, 415, 416, 427, 436, 456, 458, 459, 465,
484, 485, 490, 491, 501, 518, 521, 522, 532, 533, 540,
546, 549, 553, 559, 564, 569, 571, 575, 579, 584, 586,
593, 599, 601, 602, 614, 616, 617, 629, 634, 635, 638,
642, 643, 694, 698, 700
Group C Stores
2, 3, 4, 7, 8, 9, 11, 12, 13, 16, 17, 32, 37, 39, 47, 48, 49, 73,
74, 84, 85, 90, 99, 130, 139, 144, 165, 167, 186, 199, 221,
223, 227, 229, 250, 278, 279, 324, 298, 345, 366, 389,
408, 411, 420, 426, 454, 461, 467, 469, 483, 515, 523,
537, 538, 539, 547, 552, 563, 589, 598, 605, 618, 639, 677
Wine Fridge
Overview
ON
LY
The Wine Fridge Sold Space program was initiated in P2, 2012 to support the business plan for
Wines and grow wine sales. Space in wine fridges in A & B stores is allotted to participating skus.
This provides customers with a consistent assortment of white, rose and sparkling wines in the
fridges and ensures that paid products get premium shelf positioning.
Program Highlights & Implementation
PY
Participating stores have been divided into (3) groups
based on sales and available wine fridge fixtures. The
selection will change 3 times in the year, the Holiday turn
is from P7 to P10, 2012. Participating products that have
paid for the program must be showcased in the fridge with
premium shelf positioning.
CO
Participating products that are on the LTO or BAM
programs must also have signage in the fridge and
“Available Chilled” signage on shelf in front of the
featured brands.
New
AD
E
Stores that do not list participating SKUs must bring in
inventory for the fridge for the duration of the program.
The product does not need to be displayed on shelf.
The 1-in-1 out rule does not apply for products brought
in for display in the wine fridge only.
TR
• Stores that support the Ontario Wines and Vintage s Wines Superstar programs are
suggested to merchandise their white or rosé Superstar selections in their fridge space.
• Vinta ge s stores are suggested to dedicate one discretionary spot to showcase a
Vinta ge s released VQA rosé.
For product and Planoguide questions please call:
Ann Patel
Product Manager
New World Wines
416-864-6868
Astrid Brummer
Product Manager
Ontario Wines
416-864-6743
50
Bobby Panchu
Product Manager
European Wines
416-864-6801
Promotional Turn 7
Wine Fridge Turn 2 - (PT7-PT10, 2012)
Group A: There are 22 paid spots for this group of stores
ON
LY
1, 5, 6, 10, 15, 18, 19, 20, 21, 25, 31, 36, 38, 40, 83, 140, 143, 148, 149, 156, 163, 164, 171, 182, 185,
195, 198, 207, 212, 214, 217, 226, 228, 242, 243, 248, 253, 265, 269, 288, 295, 311, 326, 329, 334, 346,
355, 360, 362, 371, 384, 385, 388, 390, 393, 394, 398, 407, 412, 417, 428, 431, 432, 434, 437, 438, 443,
444, 445, 452, 453, 457, 470, 481, 486, 494, 495, 497, 499, 505, 511, 528, 534, 536, 542, 544, 545, 555,
556, 566, 568, 572, 573, 587, 590, 619, 623, 624, 630, 631, 632, 641, 702, 703, 771, 776
Description
Varietal
Size (mL)
215962
Lanson Black Label Brut Champagne
Champage
750
897702
Bottega Vino Dei Poeti Prosecco Doc
Prosecco
750
619288
Hungaria Grande Cuvee Brut
Spakling
750
217273
Mumm Cuvee Napa Brut Prestige
Sparkling
750
229039
Yellow Tail Bubbles
Sparkling
750
193565
Konzelmann 4 Generations Fresco Secco VQA
Sparkling
750
184176
Konzelmann Rose Methode Cuvee Close VQA
Sparkling Rose
750
289124
Laroche Chablis St Martin
Chardonnay
750
270009
Vina Maipo Vitral Reserva Chardonnay
Chardonnay
750
557934
McWilliam's Hanwood Estate Chardonnay
Chardonnay
750
AD
E
CO
LCBO#
PY
Group A
(V)Chardonnay Marlborough (Oyster Bay)
Chardonnay
750
274480
Mirassou Pinot Grigio
Pinot Grigio/Pinot Gris
750
223610
Fielding Estate Pinot Gris VQA
750
382713
Nederburg Sauvignon Blanc
Sauvignon Blanc
750
426601
Villa Maria Private Bin Sauvignon Blanc
Sauvignon Blanc
750
273342
Errazuriz Max Reserva Sauvignon Blanc
Sauvignon Blanc
750
221804
Trius Sauvignon Blanc VQA
Sauvignon Blanc
750
286237
Clean Slate Riesling Qualitatswein Mosel
Riesling
750
24133
Riesling Thirty Bench (Andrew Peller)
Riesling
750
75663
Alianca Vinho Verde
White Blend
750
620773
Masi Masianco Pinot Grigio & Verduzzo Igt
White Blend
750
588780
Bottega Petalo Il Vino Dell' Amore Moscato
Moscato
750
TR
326728
51
Group B: There are 22 paid spots for this group of stores
ON
LY
14, 22, 23, 24, 26, 27, 34, 35, 44, 45, 50, 55, 57, 58, 59, 60, 61, 62, 63, 64, 65, 68, 70, 72, 77, 79,
80, 82, 86, 93, 95, 97, 101, 102, 106, 115, 125, 132, 145, 153, 154, 155, 168, 175, 179, 183, 187,
188, 190, 191, 192, 200, 201, 202, 209, 210, 211, 216, 218, 233, 234, 237, 244, 249, 252, 255, 263,
268, 287, 300, 310, 312, 321, 325, 333, 340, 343, 344, 351, 353, 358, 359, 361, 367, 368, 373, 378,
381, 382, 383, 386, 387, 392, 397, 400, 401, 402, 403, 404, 406, 415, 416, 427, 436, 456, 458, 459,
465, 484, 485, 490, 491, 501, 518, 521, 522, 532, 533, 540, 546, 549, 553, 559, 564, 569, 571, 575,
579, 584, 586, 593, 599, 601, 602, 614, 616, 617, 629, 634, 635, 638, 642, 643, 694, 698, 700
Description
Varietal
Size (mL)
462432
Piper Heidsieck Brut Champagne
Champagne
750
266023
Mionetto Prosecco D.O.C. Treviso
Prosecco
750
687582
55533
Prosecco Di Valdobbiadene Brut (S. Margherita)
Prosecco
750
Latour Chardonnay
Chardonnay
750
255885
J.P. Chenet Chardonnay
Chardonnay
750
93401
Wyndham Estate Bin 222 Chardonnay
Chardonnay
750
234443
Terra Andina Chardonnay
Chardonnay
750
270017
Jacob's Creek Reserve Chardonnay Adelaide Hills
Chardonnay
750
286898
Jacob's Creek Chardonnay
Chardonnay
750
321943
Penfolds Koonunga Hill Chardonnay
Chardonnay
750
AD
E
CO
LCBO#
PY
Group B
627802
Yellow Tail Chardonnay
Chardonnay
750
237750
Montevina Pinot Grigio
750
240978
The People's Wine Pinot Gris
750
669465
French Cross Pinot Grigio Cask
4000
40501
Sauvignon Blanc
750
Frontera Sauvignon Blanc Central Valley
Sauvignon Blanc
1500
413070
Two Oceans Sauvignon Blanc
Sauvignon Blanc
1500
247080
Mouton Cadet Reserve Blanc
White Blend
750
234310
Crush White VQA
White Blend
750
289835
French Cross Dry White
White Blend
1500
277210
Cavit Collection Moscato Pavia Igt
Moscato
750
89862
Girls Night Out Chardonnay Merlot Rose VQA
Rose
750
TR
Robert Mondavi Woodbridge Sauvignon Blanc
113019
52
Promotional Turn 7
Group C: There are 6 paid spots for this group of stores
Group C
Description
217760
263582
230219
234591
73148
527465
Chateau De Montgueret Cremant De Loire Brut
Kir Royal
20 Bees Buzz & Bubbles
Yellow Tail Reserve Chardonnay
Montalto Pinot Grigio Igt Sicily
Obikwa Sauvignon Blanc
Varietal
Size (mL)
Sparkling
Sparkling
Sparkling
Chardonnay
Sauvignon Blanc
750
750
750
750
750
750
Merchandising
CO
PY
LCBO#
ON
LY
2, 3, 4, 7, 8, 9, 11, 12, 13, 16, 17, 32, 37, 39, 47, 48, 49, 73, 74, 84, 85, 90, 99, 130, 139, 144, 165,
167, 186, 199, 221, 223, 227, 229, 250, 278, 279, 298, 324, 345, 366, 389, 408, 411, 420, 426, 454,
461, 467, 469, 483, 515, 523, 537, 538, 539, 547, 552, 563, 589, 598, 605, 618, 639, 677
E
We recommend that products are positioned as they are listed; by varietal/wine category
to make it easier for your customers to shop. Each paid product should accommodate
a minimum of 1 case with 3 facings.
AD
The balance of the wine fridge space can be used at the store’s discretion. We
recommend you merchandise wines from the following product categories in the
discretionary spaced and group these products together based on product category.
Champagne
Sparkling Wines
Ontario Wines
Ontario Wines Superstars (White or Rosé)
Vintages Superstars (White or Rosé)
Vintages Release Ontario VQA Rosé Wines
Rosé Wines
Premium White Wines
TR
•
•
•
•
•
•
•
•
C & D stores are not part of the paid program. However, it is recommended that they
merchandise the paid products in the wine fridge as well, as space permits.
53
Wine Fridge
Signage Components & Merchandising Instructions
CO
PY
The ‘Available Chilled’ hot buttons are to be displayed
in-section in front of the participating products in their
regular shelf location.
ON
In-section ‘Available Chilled’ Hot Button
LY
For complete details pertaining to the Wine Fridge Sold Space Program, refer to the Wine Fridge
Sold Space Program guide and or on the LCBO Portal under Sales & Marketing home in the side
bar menu titled SAM Program Updates.
ENG DMS-13055-04
Bilingual DMS-13055-06
Wine Fridge Hot Buttons
AD
E
The Wine Fridge Hot Buttons are to be displayed in front of the participating products in the
wine fridge.
Bilingual DMS-13055-07
TR
ENG DMS-13055-05
54
Promotional Turn 7
Ontario Craft Beer
LY
Mini Thematic
PY
ON
Everyone knows that wine and cheese is a good
match. What they may not know is that beer
and cheese is a match made in heaven. In this
promotion, we will show customers how to enjoy
Ontario Craft Beer with a variety of cheeses. The
eleven participating beers offer bold and diverse
flavours to suit everyone’s taste preferences.
TR
AD
E
CO
1, 5, 6, 11, 14, 15, 17, 18, 19, 21, 22, 23, 25, 26, 27, 31, 34,
35, 36, 38, 40, 44, 50, 57, 59, 60, 62, 63, 64, 65, 68, 72, 79,
80, 83, 90, 95, 97, 102, 106, 115, 125, 130, 132, 140, 143,
145, 148, 149, 153, 154, 155, 156, 164, 165, 168, 171,
175, 179, 182, 185, 187, 188, 190, 191, 192, 195, 196,
198, 200, 201, 207, 209, 210, 212, 214, 217, 218, 226,
228, 234, 237, 242, 243, 244, 248, 249, 252, 253, 255,
263, 265, 269, 278, 287, 288, 295, 298, 300, 311, 320,
324, 325, 326, 329, 334, 340, 343, 344, 346, 351, 353,
355, 359, 360, 361, 362, 366, 367, 371, 373, 378, 381,
382, 383, 384, 385, 386, 387, 388, 389, 390, 392, 393,
394, 397, 398, 400, 402, 404, 407, 408, 412, 416, 417,
425, 426, 427, 428, 431, 432, 434, 437, 438, 443, 444,
445, 452, 453, 456, 457, 459, 465, 470, 481, 486, 490,
491, 494, 495, 497, 499, 501, 505, 511, 518, 521, 522,
523, 528, 534, 536, 540, 542, 544, 545, 546, 549, 553,
555, 556, 559, 564, 566, 568, 569, 572, 573, 575, 579,
584, 586, 587, 590, 593, 601, 602, 605, 616, 617, 619,
623, 624, 629, 630, 631, 632, 634, 635, 638, 641, 643,
694, 698, 700, 702, 703, 771, 776
Mini Thematic – Promotional Fixture
Key Dates
LY
Install:
September 16, 2012
ON
• Insert Category sign into the sign band on the Promo Fixture.
• Install the pre-printed product shelf talkers in front of the participating products on
the promo fixture.
• Merchandise the takeaway booklet in the designated wire baskets on the fixture.
PY
Promo Fixture Components
CO
1. Promo fixture sign short “Ontario Craft Beer” (English/French)
Re-order: DGN# 13072-61
2. Promo fixture sign long
“Ontario Craft Beer” (English/French)
Re-order: DGN# 13072-62
TR
AD
E
3. In-store Takeaway Brochure (English)
Re order: DGN-13072-63
4. Promo Fixture Shelf Talkers
(11 versions) x2 sets (English/French)
Re-order: DMS-13072-64
LCBO#
Description
Size (mL)
286575
286401
242172
547430
169334
31104
256313
132670
275172
239749
65011
Cameron's Cream Ale
StoneHammer Premium Light
Red Leaf Lager
Black Oak Pale Ale
Beau's Lug Tread Lagered Ale
Mill Street Tankhouse Ale
416 Urban Wheat
Hoptical Illusion Almost Pale Ale
Nickel Brook Headstock IPA
Muskoka Mad Tom IPA
Wellington County Dark Ale
6 x 341
6 x 341
473
6 x 341
4 x 600
6 x 341
6 x 355
6 x 355
473
6 x 355
473
56
Promotional Turn 7
PY
ON
LY
Special Promotions
Fixtures
CO
Re-order #BAM001
(Bilingual)
Re-order #13074-11
Re-order #BAM002 (Bilingual)
TR
AD
E
Re-order #13074-16
10, 17, 21, 22, 23, 31, 34, 35, 38, 44, 57, 65, 102, 106,
115, 132, 145, 148, 149, 168, 171, 185, 187, 191, 195,
198, 200, 212, 226, 243, 252, 253, 288, 298, 300, 325,
326, 329, 334, 344, 346, 355, 359, 360, 361, 367, 378,
381, 383, 390, 392, 393, 394, 397, 398, 407, 412, 416,
427, 437, 438, 445, 452, 457, 459, 470, 491, 497, 511,
522, 523, 528, 536, 542, 544, 545, 546, 555, 566, 569,
575, 579, 584, 590, 601, 605, 617, 619, 623, 624, 629,
630, 631, 632, 634, 641, 643, 694, 698, 700, 702, 703
Special Promotions Fixtures
Previously Mixed Drink Fixture
Fixture #1 - Bonus AIR MILES® Reward Miles
Components
Re-order #
BAM001
Drum Signs - 48” x 6 3/8” (English over Bilingual)
ON
Posters - 22” x 39.5” (English over Bilingual)
LY
Select any products with a Bonus AIR MILES® Reward Miles offer (selection
is at the Store Manager’s discretion). Install the regular Bin Tags in the Bin Tag
channel and AIR MILES® Shelf Talkers on the fixture to communicate the offers.
BAM002
BAM003
PY
Roll of blue Bin Ticket Strip (REUSE EXISTING BLUE STRIP)
Fixture #2 – Shari’s Pick – Fall for Niagara
CO
Components
Component
Fall For Niagara
Special Promotions Fixture: Posters - 22” x 39.5”
13074-11
Fall For Niagara
Special Promotions Fixture: Drum Signs - 48” x 6 3/8”
13074-16
Key Dates
Re-order #
E
Description
AD
Install:
September 16, 2012
TR
LCBO #57349
Château Des Charmes Gamay Noir VQA, 750ml
Installation
• Install the Fall for Niagara poster and drum sign.
• Order enough inventory of featured product to maintain the display through PT7
58
Promotional Turn 7
LY
TR
AD
E
CO
PY
ON
“Children Look up to You”
PT7 Exterior Springer Sign
Re-order #13078-32
LY
Key Dates
ON
Install:
September 16, 2012
PY
All Stores.
CO
Components and Re-ordering
PT7 Exterior Springer Sign
Re-order #13078-32
“Children Look up to You” – Exterior Springer Sign (English/French) Re-order# 13078-32
E
TR
AD
• Remove the “Deflate the Elephant” sign.
• Install the “Children Look up to You” sign.
• Stores with an LCBO owned parking lot will receive two signs. One sign is for the
entrance of the parking lot or store manager’s discretion; the other one is to be
placed near the store entrance.
• All remaining stores will receive one sign to be placed near the entrance.
NOTE: Please ensure the sign placement does not pose a potential health and safety risk.
60
Promotional Turn 7
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Shopping Cart Signs
ON
Please ensure the PT7 Shopping Cart
Frame Signs are installed by the start of
the Promotion. Participation is mandatory
for the following designated stores.
PY
TR
AD
E
CO
23, 26, 31, 34, 44, 59, 61, 62, 65, 82, 95, 125, 145, 163,
168, 171, 185, 190, 191, 195, 198, 216, 218, 234, 237,
244, 265, 329, 340, 359, 360, 378, 381, 383, 385, 387,
394, 398, 444, 452, 453, 459, 491, 497, 522, 523, 536,
542, 546, 549, 555, 572, 601, 605, 617, 623, 629, 631,
632, 635, 698, 703, 776
Shopping Cart Signs
Overview
ON
LY
The inside of the shopping cart should always feature the Sold Supplier Program and the
outside is always reserved for Social Responsibility messaging. The Social Responsibility
sign is bilingual. The supplier sign is English only. Signs are to be installed by the start of
the promotion.
PY
Thematic Sign (Sold to the Trade)
• Install the Thematic sign inside the frame of the Shopping Carts. “Inniskillin Late
Autumn Riesling VQA & Inniskillin Pinot Noir VQA
• Thematic Shopping cart -Re-order DMS- 13075-02-ICB
CO
Start Date: September 16, 2012
Thematic Sign
AD
E
“25 or under? Please be ready to show your I.D.” (Social Responsibility)
• Install sign in the frame on the outside of the Shopping Carts.
• Re-order DMS-13075-10
TR
Start Date: September 16, 2012
Takedown: November 10, 2012 end of PT8
Social Responsibility Sign
• Remove the PT6 “Luccarelli Primitivo Puglia“ and PT6 “ BBQ Central Chill & Grill
Responsibly ” signs and recycle
• Install the new PT7 “Inniskillin Late Autumn Riesling VQA & Inniskillin Pinot Noir
VQA” sign on the inside of the frames of the cart.
• Install the new PT7 “under. Please be ready to show your I.D.” sign on the outside
the frames of the cart.
62
Promotional Turn 7
ON
VQA FSI Fixture
LY
goLOCAL
Ontario Wines
Ontario Superstars
Ontario Popular Pick
PY
TR
AD
E
CO
3, 6, 8, 19, 20, 23, 26, 27, 31, 32, 34, 43, 44, 45, 50, 59,
61, 62, 63, 65, 68, 69, 73, 80, 82, 90, 95, 125, 144, 145,
152, 155, 163, 165, 168, 171, 175, 179, 182, 185, 186,
188, 190, 191, 195, 198, 200, 201, 207, 209, 216, 218,
228, 234, 237, 242, 244, 248, 255, 263, 265, 269, 278,
298, 321, 329, 334, 340, 345, 351, 359, 360, 362, 366,
368, 378, 381, 383, 385, 387, 394, 398, 404, 408, 411,
415, 416, 425, 426, 428, 434, 444, 452, 453, 458, 459,
469, 470, 484, 490, 491, 494, 497, 501, 505, 522, 523,
533, 536, 542, 546, 549, 552, 555, 563, 564, 572, 584,
587, 588, 601, 602, 605, 616, 617, 623, 629, 631, 632,
635, 642, 694, 698, 700, 703, 776
goLOCAL FSI Fixture
Program Overview
LY
The display must be maintained for the duration of PT7.
LCBO# Description
Size
(mL)
101477
Kacaba Cab-Merlot Meritage VQA
750
273862
Hat Trick White VQA
750
279521
House Wine Co. Baco Noir
Cabernet Sauvignon VQA
750
284950
Château Des Charmes Estate
Aligote VQA
750
ON
VQA goLOCAL Category
Bilingual Shelf Talker
PY
Note: Continue to merchandise the
products on the fixture until end of PT7.
VQA Cube Centre Sign
English Shelf Talker
CO
Key Dates
Install:
September 16, 2012
E
Components
TR
AD
1. Merchandise the four participating products on the top shelf of the VQA gondola
retrofitted fixture.
2. Install the 3D speech bubble over the VQA Cube. Please refer to Page 9 for
more details.
3. Install the pre-printed shelf talkers in front of each participating product in their
regular shelf location.
4. Install the goLOCAL Category signs in the side bands on either side of the Centre Sign.
NOTE: There are no recipe cards for this period. Please save the recipe card
holders for future use on this fixture.
Re-ordering
Go Local Sign Kit - Re-order# 13078-04
• VQA goLOCAL Category Signs x 2 per kit
• Shelf Talkers 6” W x 3”H Bundles of 4 x 2 per kit
• To re-order a kit of 3 of the VQA Fixture 3D Speech Bubble Sleeves please use
re-order code: DGN 13078-06 Please refer to Page 9 for more details.
64
Promotional Turn 7
Ontario Superstars
Key Dates
ON
Malivoire Guilty Men Red VQA
LCBO# 192674
750 mL • $14.95
“Dry, full-flavoured with savoury berry
and spice flavour, this blend is a fine
match for red meat, pasta and hearty
vegetarian dishes.”
AD
E
CO
PY
Coyote’s Run Five Mile White VQA
LCBO# 195669
750 mL • $14.95
“This fresh white blend has flavours of
tropical and citrus fruits with a hint of
sweetness. It’s a great sipper and a perfect
match with Thai food, fresh spring rolls
and sushi.”
LY
Install:
September 16, 2012
Where to
install sign
Superstars Kit
Includes:
Cut case display at (Kit A) 13078-01
Full kit: OWS cut case backer x 2+ OWS
VQA Cube
shelf talker & OWS Pricer Card.
TR
Component
•
Kit A
Dimensions:
14” w x 24” h
(Cut case Backer Cards)
•
Kit B
•
Kit D
Re-order Code
Images
(Kit B) 13078-02 Popular Picks Backer Cards & OWS
shelf talkers.
(Kit C)-DMS-13078-03
Ontario Wine Superstars shelf talkers
only.
65
Ontario Popular Pick
PY
LIMITED TIME OFFER
Valid until October 14, 2012
CO
Was: $8.95
Save: $1.00
Now: $7.95
•
Kit B
Re-order Code
Cut case display in Ontario Section
(Kit B) 13078-02
Popular Picks Backer Cards & OWS
shelf talkers
E
Component
Popular Pick Kit
Includes:
ON
Pelee Pebbles Vidal Hibernal
LCBO# 270173 • 750 mL “Sweet fruit aromas of raspberry and cherry
with a hint of smoke make this easy-drinking
wine an excellent companion to barbecued
chicken, pork roast or turkey.”
LY
Popular Pick
TR
AD
Dimensions:
14” w x 24” h (Backer Cards)
66
Promotional Turn 7
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PY
ON
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“Vintages Superstars”
Program
TR
AD
E
Vintages Superstars Basket Insert
Vintages Superstars Shelf Talker
“Vintages Superstars” Program
PY
FLAT ROCK CELLARS TWISTED
VQA Twenty Mile Bench, Niagara Peninsula
001578 (D) 750mL
Price $16.95
LY
The Vinta ge s Superstar program promotes
great local products while pairing them with
delicious recipes. Each period there will
be three Ontario Superstars: two LCBO
wines and one Vinta ge s Essential. This
is a mandatory program.
Kit 2 (All Signage)
1, 10, 12, 13, 15, 17, 18, 19, 21, 22, 26, 31, 38,
40, 57, 58, 95, 106, 115 132, 143, 148, 149,
156, 164, 171, 179, 185, 187, 195, 198, 209,
210, 212, 217, 226, 243, 252, 253, 255, 287,
288, 298, 300, 325, 326, 329, 333, 334, 344,
346, 355, 360, 361, 367, 371, 378, 383, 385,
387, 390, 393, 394, 397, 398, 407, 411, 412,
416, 417, 437, 438, 445, 457, 459, 465, 470,
481, 486, 490, 491, 494, 495, 505, 511, 512,
522, 523, 536, 542, 544, 545, 546, 549, 553,
555, 566, 569, 572, 573, 575, 579, 586, 590,
593, 605, 614, 616, 617, 619, 623, 624, 629,
630, 631, 632, 634, 635, 641, 698, 700, 702,
703, 771, 776
ON
Overview
CO
Key Dates
Install: September 15, 2012
AD
E
Kit 1 + Kit 2 will be to be shipped
via store mailbag.
TR
Kit 1 (Shelf Talkers only)
3, 4, 5, 6, 14, 20, 23, 25, 27, 29, 35, 36, 37, 44,
55, 60, 61, 62, 64, 65, 68, 70, 72, 79, 80, 82, 85,
93,97, 99, 102, 124, 130, 144, 145, 154, 163,
168, 182, 188, 191, 197, 199, 200, 201, 202,
207, 214, 218, 223, 233, 237, 244, 248, 249,
260, 263, 265, 268, 269, 278, 296, 311, 324,
340, 351, 353, 354, 359, 372, 373, 381, 384,
386, 392, 403, 404, 415, 420, 425, 426, 427,
430, 431, 432, 441, 444, 456, 461, 482, 483,
485, 497, 499, 501, 515, 521, 526, 528, 532,
533, 534, 538, 547, 556, 559, 568, 589, 601,
602, 637, 677
68
Basket Sign Insert
• Merchandise the participating
product in a basket next to/near the
LCBO Ontario VQA wines section.
• Insert the basket sign insert into the
Large Metal Sign Holder
(Central Supply #691089)
• Display the fully merchandised
basket in the LCBO Ontario VQA
wines section next
to the VQA fixture.
• Take down once stock is sold out,
or by October 13, 2012.
• Pre-printed Shelf Talker
• Install the pre-printed shelf talker in
front of the featured product, in its
on-shelf position within the Vinta ge s
section, with a with a Miracle Stick
(Central Supply #692012)
or 2” shelf clip for Vinta ge s
(helloLCBO – re-order #LC1506).
• Take down once stock is sold out,
or by October 13, 2012.
Promotional Turn 7
ON
LY
Vintages
BAM & LTO Signage
TR
AD
E
CO
PY
1, 2, 3, 4, 5, 6, 7, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19,
20, 21, 22, 23, 24, 25, 26, 27, 29, 31, 35, 36, 37, 38, 40,
42, 44, 45, 55, 56, 57, 58, 60, 61, 62, 63, 64, 65, 68, 69,
70, 71, 72, 74, 77, 78, 79, 80, 81, 82, 83, 84, 85, 93, 95,
97, 99, 101, 102, 106, 115, 124, 125, 127, 130, 132, 136,
140, 143, 144, 145, 148, 149, 153, 154, 156 158, 163,
164, 165, 167, 168, 171, 178, 179, 182, 185, 187 188,
191, 195, 196, 197, 198, 199, 200, 201, 202, 207, 208,
209, 210, 211, 212, 214, 216, 217, 218, 219, 222, 223,
225 226, 227, 232, 233, 235, 237, 238, 241, 243, 244,
247, 248 249, 251, 252, 253, 255, 259, 260, 261, 263,
265, 268, 269 270, 278, 287, 288, 295, 298, 300, 306,
311, 312, 313, 314, 318, 321, 323, 324, 325, 326, 329,
333, 334, 340, 344, 346 351, 352, 353, 354, 355, 358,
359, 360, 361, 365, 367, 368 371, 373, 378, 380, 381,
383, 384, 385, 386, 387, 389, 390, 392, 393, 394, 397,
398, 402, 403, 404, 407, 411, 412, 415 416, 417, 420,
425, 426, 427, 428, 430, 431, 432, 434, 437, 438, 441,
443, 444, 445, 446, 449, 452, 454, 456, 457, 459 461,
465, 467, 468, 469, 470, 474, 481, 482, 483, 485, 486
490, 491, 494, 495, 497, 499, 501, 505, 509, 511, 512,
515 516, 518, 521, 522, 523, 526, 528, 532, 533, 534,
536, 537 538, 540, 542, 544, 545, 546, 547, 549, 550,
553, 555, 556, 559, 566, 568, 569, 572, 573, 575, 579,
581, 586, 589, 590, 593, 598, 601, 602, 605, 611, 612,
614, 616, 617, 618, 619 623, 624, 629, 630, 631, 632,
634, 635, 636, 637, 638, 639, 641, 642, 643, 677, 694,
697, 698, 700, 702, 703, 771, 776
Vintages BAM & LTO Signage
Overview
Components
ON
LY
The Vinta ge s BAM & LTO signage will
arrive in the mailbag the week before
each promotional period starts. This is
a mandatory supplier program. All Shelf
Talkers for the participating products
should be installed at the start of the
period.
PY
If you do not receive your kit please call
helloLCBO to request a kit. If a Shelf Talker
is damaged or misplaced please print a
new Shelf Talker using the in-store printing
templates.
LTO Shelf Talkers
BAM Shelf Talkers
Description
Asbach Uralt
Cakebread Cellars Cabernet Sauvignon (V)
Château de Navarro Blanc 2010
Fontanafredda Briccotondo Barbera (V)
G. Marquis The Silver Line Pinot Noir 2011
Kilikanoon Killerman's Run Shiraz (V)
Luigi Bosca Malbec (V)
Original Price
$32.95
$99.95
$14.95
$15.95
$19.95
$19.95
$17.95
Price
$32.95
$99.95
$14.95
$15.95
$19.95
$19.95
$17.95
Promotion
BAM (+10)
BAM (+40)
BAM (+4)
BAM (+8)
BAM (+5)
BAM (+8)
BAM (+5)
637785
898684
258715
507707
Barkan Classic Cabernet Sauvignon (KPM) (V)
Baron Herzog Sauvignon Blanc (KPM) (V)
Equifera Vidal Icewine 2008
Finca Flichman Expresiones Reserve Malbec/Cabernet
Sauvignon 2009
Henry of Pelham Riesling Icewine (V)
Inniskillin Vidal Icewine (V)
Kittling Ridge Vidal Icewine (V)
Lakeview Cellars Vidal Icewine (V)
Louis Jadot Chardonnay Bourgogne (V)
Luis Segundo Correas Valle Las Acequias Rosedal Malbec 2006
Malivoire Chardonnay 2010
Mike Weir Chardonnay (V)
Peninsula Ridge Beal Vineyards Cabernet Rosé 2011
Planalto Reserva Vinho Branco Seco 2010
Rocca delle Macìe Chianti Classico (V)
Southbank Chardonnay 2010
Susana Balbo Signature Malbec 2009
Tatiarra Culled Barrel Shiraz 2009
Zubrowka Bison Vodka
$13.95
$13.95
$49.95
$15.95
$12.95
$12.95
$39.96
$14.45
LTO
LTO
LTO
LTO
$49.95
$49.95
$39.95
$19.95
$18.95
$29.95
$19.95
$14.95
$11.95
$14.95
$18.95
$17.95
$21.95
$39.95
$25.95
$44.95
$44.95
$34.95
$18.95
$17.95
$26.95
$17.95
$13.95
$9.95
$13.95
$16.45
$15.95
$19.95
$36.95
$24.95
LTO
LTO
LTO
LTO
LTO
LTO
LTO
LTO
LTO
LTO
LTO
LTO
LTO
LTO
LTO
AD
E
CO
LCBO#
021089
710426
264739
072348
258673
925453
079293
TR
430561
551085
563247
522672
933077
261750
573147
000026
177840
586420
741769
278523
079798
271379
035840
70
Promotional Turn 7
LY
ON
PY
Beer Program
Ontario Craft Beer End Aisle
CO
Brewery Spotlight: Shipyard Brewing Co.
Craft Beer Program
TR
AD
E
Ontario Craft Beer (Quarterly Program)
Ontario Craft Beer End Aisle
Formerly Ontario Craft Beer Fixture, now merchandised on shelf
Key Dates
LY
Install Date: September 16, 2012
Take Down: October 14, 2012
Components
PY
Pre-Printed Shelf Talkers (ENG) – DMS - 13078-42
Pre-Printed Shelf Talkers (FRE) – DMS -13078-43
End Aisle Backer Card (same) – OCBEA01
ON
OCB End Aisle Backer Card
Re-order # OCBEA01
Brand
Price
Size (mL)
Brewery
Distributor Code
31104
$13.15
6 x 341
Mill Street
1950
288506
Amsterdam Boneshaker
$12.95
6 x 341 Amsterdam Brewing
Company
3842
928051
Old Credit Amber Ale
$3.25
680
Old Credit Brewing Co 3271
CO
LCBO#
E
TR
AD
1, 5, 6, 9, 10, 14, 15, 18, 19, 21, 25, 36, 40, 57, 60, 106, 115, 143, 148, 154, 187, 212, 217, 243,
288, 295, 298, 324, 325, 334, 355, 360, 371, 412, 417, 432, 452, 457, 486, 495, 499, 511, 528, 549,
556, 579, 619, 623, 624, 630, 702
72
Promotional Turn 7
Brewery Spotlight: Shipyard Brewing Co.
Overview
LY
The “Brewery Spotlight” is a year-round program that features unique and premium
products from craft breweries around the world. This program turns four times a year and
each turn we focus on one specific brewery.
September 16, 2012
December 9, 2012
Components
CO
Pre-Printed Shelf Talkers (English)
DMS – OCB013
PY
Start Date:
Take Down:
ON
Key Date
Pre-Printed Shelf Talkers (French)
DMS –OCB014
E
Note: FLS designated stores should display both French and English versions
of the product shelf talkers.
AD
TR
Brewery
Shipyard Brewing Co.
LCBO#
Description
Size (mL)
Price
288993
Pugsley's Signature Series Imperial Porter
625
$7.95
289108
Pugsley's Signature Series XXXX IPA
625
$7.95
288969
Pugsley's Signature Series Barley Wine
625
$7.95
254896
Pugsley's Signature Series Smashed Pumpkin
625
$7.95
1, 5, 10, 15, 17, 18, 31, 38, 40, 115, 164, 187, 212, 217, 243, 334, 393, 417, 445, 486, 457, 495,
499, 511, 568, 623, 624, 630
73
Craft Beer Program
Formerly known as the Premium/Specialty Beer Program
Key Dates
September 16, 2012
December 9, 2012
LY
Start Date:
Take Down:
Components
ON
• Pre-Printed Shelf Talkers (ENG)
DMS –OCB012
• Pre-Printed Shelf Talkers (FRE)
DMS –OCB011
PY
NOTE: FLS designated stores need to display both French and English
versions of the product Shelf Talkers.
CO
Product Name
287466
287490
284406
173658
174581
125435
254656
288688
285437
236091
296830
296939
237875
297762
Pauwel Kwak
Tripel Karmeliet
Cannery Squire Scotch Ale
Garrison Imperial Ipa
Cannery Blackberry Porter
Weihenstephaner Hefeweissbier Dunkel
Ayinger Celebrator
St. Isid'or
Craftsman Oatmeal Chocolate Stout
Celt Bronze Crafted Ale
St. Peter's The Saints Whisky Beer
Meantime London Porter
Box Steam Funnel Blower
Southern Tier Mokah
TR
AD
E
Item#
Size (mL)
Price
Country
330
330
650
500
650
500
330
750
500
500
500
750
500
650
$3.50
$3.50
$5.80
$4.25
$5.80
$3.05
$3.75
$6.50
$5.95
$3.65
$3.95
$7.25
$3.95
$9.85
Belgium
Belgium
Canada
Canada
Canada
Germany
Germany
Netherlands
New Zealand
United Kingdom
United Kingdom
United Kingdom
United Kingdom
United States
1, 4, 5, 6, 9, 10, 14, 15, 17, 18, 19, 21, 25, 31, 35, 36, 38, 40, 57, 60, 95, 101, 115, 143, 148, 149,
156, 164, 171, 179, 187, 198, 207, 212, 217, 218, 226, 243, 252, 253, 255, 288, 295, 300, 325, 329,
334, 355, 359, 360, 361, 367, 371, 373, 385, 389, 393, 412, 416, 417, 425, 432, 437, 438, 443, 445,
452, 457, 481, 483, 486, 494, 495, 499, 501, 505, 511, 522, 528, 532, 534, 542, 546, 549, 556, 568,
573, 575, 579, 586, 590, 602, 616, 614, 619, 623, 624, 630, 677, 771, 776
74
Promotional Turn 7
Ontario Craft Beer (Quarterly Program)
Formerly known as the Ontario Craft Beer Fixture
Key Dates
September 16, 2012
December 9, 2012
LY
Start Date:
Take Down:
Components
PY
ON
• Pre-Printed Shelf Talkers (ENG)
DMS – OCB008
• Pre-Printed Shelf Talkers (FRE)
DMS - OCB009
The store list for this program has been updated.
CO
Mandatory Participation
5, 6, 15, 18, 19, 35, 38, 40, 115, 143, 149, 187, 212, 217, 243, 295, 334, 355, 393, 417, 452, 495,
528, 568, 624
Optional Participation
AD
E
1, 2, 3, 4, 9, 11, 14, 20, 21, 25, 31, 36, 37, 60, 95, 106, 130, 156, 163, 171, 185, 200, 209, 214, 288,
298, 300, 329, 346, 346, 360, 367, 371, 373, 378, 385, 407, 411, 420, 432, 437, 438, 457, 485, 499,
522, 532, 544, 545, 549, 553, 572, 573, 575, 579, 629, 630, 700, 702, 742, 771, 776
NOTE: FLS designated stores need to display both French and English versions
of the product shelf talkers.
TR
LCBO#
Brand
Price
Size (mL)
Brewery
243410
King Vienna Lager
$12.95
6 x 341
King Brewery
LCBO Supplying
Warehouse
280081
Steam Whistle Premium Pilsner
$14.75
6 x 355
Steam Whistle Brewing
5577
289793
Hogsback Vintage Lager
$2.60
473
Hogsback Brewing
Company
LCBO Supplying
Warehouse
174524
Grand River Galt Knife Old Style
$3.25
500
Grand River Brewing
Company
8469
75
Distributor Code
LY
ON
PY
The Autumn 2012 issue of FOOD & DRINK
is to be distributed in stores Wednesday,
September 5, 2012.
Features
TR
AD
E
CO
• Try a relaxed approach to Thanksgiving dinner
with a mouthwatering pork roast and two
delectable choices of dessert.
• Cocktail and hors d’oeuvre combos specially
created to match and heighten each others’
flavours.
• Stylish and delicious dishes composed of our
expert’s favourite black ingredients.
• How Ontario’s top five wine styles got on the
map – and what’s in store for them.
• Garden-variety vegetables cut into unique
shapes, shavings and more, giving fresh life
to standard sides.
Food & Drink
Merchandising
ON
Once your supply has been depleted, please store the
stand until the next issue arrives in store. Do not use the
stand to display other materials.
LY
This issue should be merchandised prominently in the magazine stands. The stands
should be positioned in the selling area of the store. If your store does not have a stand,
please display FOOD & DRINK at all checkouts, customer service and the Info centre.
PY
To request additional copies once your original supply
has run out, please email [email protected].
CO
Your email should include the following information:
• Store # and contact name
• # of additional copies and why
• English or French edition
E
We will distribute the magazines equitably among all
stores who request overs 10 days after original
distribution. As supply is limited, please understand
that stores may not receive the quantity requested.
TR
AD
Watch for the Holiday 2012 issue of FOOD & DRINK, which will be in stores on
Wednesday, November 7, 2012.
78
Promotional Turn 7
Column Heading
Store #
LY
Key
H= Hero Display
T= Thematic Banner Insert
Pod Program
Builds all Pods
ON
Banner Inserts
Sold End Aisles
Number of Sold End Aisles and
(P)remium or (S)tandard Flight
# of Number of signs shipped
Number of Regular Extenders In Store
PY
Regular Extenders
C = Community Extender Program
Discovery Extenders Spirits
# of Extenders
Discovery Extenders Wine
# of Extenders
Discovery Extenders BSM
# of Extenders
Green Extender
# of Extenders
Exterior Banner
Show Cards
Power Aisle Banners
Perimeter Banners
Transparencies
Vendor installed, see page 11
Special Promotions Fixtures
Y = Participating Store (2 Fixtures)
goLOCAL FSI Fixture
Y = Participating Store
Ontario Wine Superstars
Ontario Popular Picks
Mini Thematic Program
(on Promo Fixture)
Featured Gift Program
CO
E
AD
TR
See Sold Space Program Extender
Section for participating extender
locations.
FLS
F = LCBO stores located in FLS
designated areas
FF = LCBO FLS designated stores
See back/inside cover for
definitions
T 5
H 15P
5
H 15S
H 10P
H 15S
H 8P
H 15P
40
40
Y 40
40
65
3
40
Y 55
3 3
65 3 3
Y 50
40 3
45
3
40
3
45
6
6
3
4
6
7
5
3
3
5
3
7
1
4
1
3
3
1
2
1
2
6
3
5
7
8
3
1
3
19
3
2
5
2
1
3
H 20P
T
H 10S
H 10S
5
10S
6
4
4
6
4
4
4
6
6
2
Y 55
3
40
40
50
40
Y 55
4
3
7
3 3 4
40
3 3 4
40
Y 40 3
40
12
3
2
2
6 12
10
6 8
6
4
6
4
4
10
2
2
2
2
2
2
2
2
6
6 12
6
4
6
6 12
4 6
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y Y
ST Y
Y
ST ST
Y
Y
Y
Y
Y
Y
Y
ST Y
Y
Y
Y
ST Y
Y
ST ST
2
T
10
H 10S 15
40
Y
Y Y
Y
Y
Y Y
Y
Y Y
Y Y Y Y
Y
Y
Y Y
Y
Y Y Y Y
Y
Y
Y
Y Y
Y
80
Y
F
F
Y
Y FF
F
Y FF
Y FF
LY
End Aisle B/C
Pod Program
Regular Extenders
Disc. Extenders Spirits
Disc. Extenders Wine
Disc. Extenders BSM
Exterior Banner
Show Card
Power Aisle Banner
Perimeter Banner
Special Promotions
Fixtures
OWS
Ontario POP Pick
goLOCAL FSI Fixture
OCB End Aisle
Mini Thematic
Featured Gift
PS Beer Program
Language (FLS)
Sold End Aisle
Banner Insert
Store #
49
50
51
52
53
54
55
56
57
58
59
60
61
62
63
64
65
66
67
68
69
70
71
72
73
74
75
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
92
93
94
6
3
3
6
6
8
ON
Y Y Y Y Y F
Y
F
Y
F
Y F
Y Y Y Y Y F
Y Y Y Y Y F
Y
FF
F
Y
F
Y Y
Y Y FF
Y
F
F
Y
F
Y Y Y
Y F
Y Y Y Y Y F
Y
F
Y Y
FF
Y Y Y Y F
Y Y Y Y Y FF
Y
F
Y Y Y Y Y
Y
Y Y
Y
Y Y
FF
FF
Y Y Y Y Y
Y
Y
F
Y
Y Y
F
5
H 15S
T 5
H 15S
8S
10S
H 10S
H 5C
H 15S
H 10S
H 10S
H 10S
T
5
3
10
20
40
3
10
25 Y 60
3 7
20
40
4
10
40 3
15
45
3
10
10
20
40
4
20
50
30
45 3
3 4
25 Y 45
6
10
5
25
40
3
10
20
40
4
5
2
15
55
15
40
15 Y 40
5
3
15
10
10
50
15
45
15
3
20
40
2
20
2
5
20
40
20
40
10
20
5
15
40
15
10
15
45
10
PY
55
40
40
Y
ST ST
Y
Y
Y
Y
ST ST
Y
ST ST
Y
Y
Y
Y
Y
Y
ST Y
CO
30
20
25
15
40
40
30
20
20
25
25
10
10
15
30
10
25
20
20
15
30
15
25
10
15
25
15
10
15
10
40
3 8
8
2
3
2 3 4
9 5 4
3 6 12
2 16
5 2 6
3 4 6
3 3 7 8
2 6 12
4
1 4
3
2
10 7 4
E
105
5
15S
8S
20P
20S
15S
8S
8P
H 10P
H 15S
T 5
40
40
55
40
3 3 5
AD
H
H
H
H
H
H
H
65
Perimeter Banner
Special Promotions
Fixtures
OWS
Ontario POP Pick
goLOCAL FSI Fixture
OCB End Aisle
Mini Thematic
Featured Gift
PS Beer Program
Language (FLS)
End Aisle B/C
Pod Program
Regular Extenders
Disc. Extenders BSM
Exterior Banner
Show Card
Power Aisle Banner
Sold End Aisle
H 20S 45 Y
6S
8P 15
T 8P 15
H 10P 20 Y
H 5 15
16S
T 10S 10
T
10
H 20P 40 Y
H 8S 15
T 8P 15
5 20
8S 15
H 15P 25 Y
TR
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
34
35
36
37
38
39
40
42
43
44
45
46
47
48
Banner Insert
Store #
This list is included in the PT7 Worksheets file posted on the portal.
H 15S
5
8S
T
10S
H 8S
H 10S
T
T
H
H
T
H
5
8S
10S
5
8S
T
H 10S
H 8S
T
T 5
H 10S
T 5
T
H 8S
T
Promotional Turn 7
1
3
3
3
8
1
2
1
4
7
6
4
2
3
1
2
1
3
3
2
2
2
2
1
1
2
3
2
2
3
1
1
1
3
3
2
6 12
4
6
2
4
4
4
4
4 6
4 4
6 12
6 8
6
6 12
6
6 12
4 6
4
6 8
4 6
10
4
4
4
4
6
6
6 12
6 8
4
6
4
6
6
8
4
8
2
ST ST
Y
ST ST
ST Y
ST ST
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
ST Y
ST Y
Y
ST Y
ST Y
ST ST
Y
Y
Y
ST Y
ST Y
Y
ST Y
Y
Y
ST Y
Y
Y Y
ST ST
Y
Y
ST Y
ST Y
ST Y
Y
ST Y
ST Y
Y
ST Y
Y
Y Y
FF
FF
FF
Y
F
FF
Y Y Y Y Y
Y
Y
FF
Y
Y
Y Y Y Y Y
Y
Y
Y Y
Y
Y Y
F
Y
Y Y
Y
Y Y
FF
FF
Y
Y Y
Y
Y
Y Y
Y
Y
FF
FF
FF
FF
Y
Y Y
Y Y
FF
Y
Y
Y
Y
Y Y
FF
Y
FF
Y
Y Y
FF
F
Y
H 10S
5
10
3
25
10
10
10
5
25
5
25
10
3
15
10
10
5
10
20
55
3
3 3 5
8
2
3
2
1
1
1
2
3
T
H 10S
H 10S
T
T
5
T
H 15P
4
4
6
4
4
4
4
4
4
6
4
6
4
4
4
4
2
6
6
6
4
6
8
2
4
6
6
Y Y Y
Y
Y Y
Y
Y
FF
FF
Y
Y Y
Y Y
FF
F
Y
Y
4
40
4
4
1
1
2
1
2
1
1
1
1
2
2
50
40
55
7
3
1
2
3
4
6
4
8
4
4
4
4
4
6
4
4
4
6
4
4
4
4
2
4
4
8
4
6
5
10
25
15
30
5
5
45
30
5
20
20
25
15
25
15
10
5
5
5
10
15
20
20
10
20
20
10
10
25
5
5
10
15
5
10
25
5
5
25
15
10
25
10
40
Y Y Y Y
Y
Y
FF
Y
Y Y
Y
Y
FF
Y
Y
Y Y Y Y Y
Y
Y
FF
Y
FF
Y
Y
Y
FF
Y
FF
Y
FF
Y
Y Y
Y
Y
Y
Y
FF
FF
F
FF
Y
Y Y
Y
Y Y
Y
Y
Y
ST Y
ST Y
ST Y
ST ST
Y
Y
FF
Y Y
FF
Perimeter Banner
Special Promotions
Fixtures
OWS
Ontario POP Pick
goLOCAL FSI Fixture
OCB End Aisle
Mini Thematic
Featured Gift
PS Beer Program
Language (FLS)
End Aisle B/C
Pod Program
Regular Extenders
Disc. Extenders BSM
Exterior Banner
Show Card
Power Aisle Banner
Sold End Aisle
Banner Insert
Store #
141
142
143
144
145
146
147
148
149
151
152
153
154
155
156
157
158
159
160
161
162
163
164
165
166
167
168
169
170
171
172
173
174
175
176
178
179
180
181
182
183
184
185
186
187
LY
Y
Y
1
1
4
2
2
1
1
3
10
1
2
4
3
3
5
3
3
1
1
4
4
ON
2
Y
ST
Y
ST
ST
Y
Y
Y
ST
ST
Y
ST
ST
ST
ST
ST
ST
ST
ST
Y
ST
ST
ST
ST
ST
ST
ST
ST
Y
Y
ST
ST
ST
ST
Y
ST
Y
ST
ST
E
55
4
4
4 6
4
6 12
4
4
4
8P
H 10S
15S
H 15P
H 20P
40
40
40
Y 55
Y 55
6
3
PY
40
45
6
3
2
2
3
5
3
2
3
2
1
4
1
3
1
3
3
4
2
H 10S
8S
H 15S
8S
H 20P
T
T
T
CO
40
3
AD
T
T
55 3 3
Perimeter Banner
Special Promotions
Fixtures
OWS
Ontario POP Pick
goLOCAL FSI Fixture
OCB End Aisle
Mini Thematic
Featured Gift
PS Beer Program
Language (FLS)
End Aisle B/C
Pod Program
Regular Extenders
Disc. Extenders BSM
Exterior Banner
Show Card
Power Aisle Banner
Sold End Aisle
H 10S 30
T
5
10S 25
T
5
5 10
H 15S 25
H 10S 25
T 5 10
T
10
5
H 15S 30
5
T
T
15
T 5 10
5 15
T
5
10
T
5
5
H 20P 40
T
T
10
T
5
5
TR
95
96
97
98
99
101
102
103
104
105
106
107
108
109
110
111
112
113
114
115
116
117
118
119
120
121
122
123
124
125
126
127
128
129
130
131
132
133
134
135
136
137
138
139
140
Banner Insert
Store #
T
T
H
H
H
T
H
H
T
T
H
8S
10P
8S
10S
10P
20S
T
10S
T
H 15P
H 15P
5
T 5
H 15P
T 8S
H 20S
40
40
40
40 3
55 3
6
6
4
3 4
40 3
2
55
3 3
45
45
40
Y 60
45 3
55
40
3
3
3
3 3 2
3
4
2
3
Y 55 3
4
40
Y 65
3 3 4
81
2
5
5
3
4
5
3
8
1
1
3
4
1
1
3
1
1
3
4
3
2
1
8
4
6 12
4
4
4
6
4 4
6 12
6
4
2
2
2
4
4
4
4
4 6
4 4
4 4
6
4
4 4
6 12
6
4
6 8
4 6
6
4 6
6
4
2
2
8
4
6 12
4
4
6 8
6 12
4
4 4
6
4
8
2
2
ST
ST
Y
Y
Y
ST
ST
Y
Y
ST
Y
Y
Y
Y
Y
ST
ST
ST
Y
ST
ST
Y
Y
Y
ST
Y
Y
ST
ST
Y
ST
ST
ST
Y
ST
ST
Y
ST
Y
Y
Y Y Y Y Y F
Y
Y Y
Y
Y
Y Y Y Y Y
Y
Y Y Y F
Y
FF
Y
Y Y
Y Y Y Y
F
Y
Y Y
Y
Y Y Y
Y
Y
Y
Y
Y
Y
Y
FF
F
Y Y Y FF
Y Y
F
Y
F
Y Y
Y
Y Y Y F
Y
Y
Y
Y
Y
Y
Y
Y
FF
Y
Y Y
Y
Y Y Y
Y
Y
Y
Y
Y
Y
Y Y
Y
Y
Y
ST Y
Y
Y
Y Y
Y
Y
Y
Y Y Y Y Y
FF
F
F
FF
F
F
Y 60
40
Y 55
Y 65
55
6
3 3 5
7
2
3
2
3
7
1
6
2
1
8
3
2
5
7
5
2
3
1
3
2
2
2
2
2
4
6
6 12
4
4
4 6
4
6 8
6
4
Y
Y Y
Y Y
Y Y
Y
Y
Y Y
Y
Y Y
Y
Y Y
Y
Y
Y Y Y
Y
Y
Y Y
Y
Y Y
Y
Y
Y
Y
Y
Y Y Y
Y
Y
Y Y
Y
Y Y
Y
Y
Y Y Y Y Y
Y
Y
Y Y Y
Y
Y Y Y Y Y
Y
Y Y Y
Y
Y
ST
Y
Y
Y
Y
Y
Y Y Y
2
2
9
2
3
3
1
2
3
4
4
6 12
4 6
4
4
6
4 4
4
6
4
4
6 8
6 12
4
6 8
6
4
235
FF 236
F 237
238
F 239
FF 240
241
F 242
243
244
F 245
246
F 247
248
249
250
FF 251
252
F 253
254
255
256
257
F 258
259
FF 260
261
FF 262
F 263
264
FF 265
266
267
268
269
FF 270
271
272
F 273
274
275
276
277
F 278
F 279
T 5
10S
T
T
ST
ST
Y
ST
Y
Y
Y
Y
ST
Y
Y
Y
Y
ST
ST
ST
ST
ST
ST
ST
Y
Y
Y
ST
ST
ST
ST
Y
Y
2
H 15S
H 20P
H 15S
T
T
H
H
5
5
15P
10S
5
Y
Y Y
Y
Y
Y
Y
Y
Y
Y
82
H 20S
H 20P
T
H 10S
T
5
T
H 15S
T
H 15S
T 5
T
5
H 20S
5
T
T
T
T
H 8S
5
Promotional Turn 7
Ontario POP Pick
goLOCAL FSI Fixture
OCB End Aisle
Mini Thematic
Featured Gift
PS Beer Program
Language (FLS)
End Aisle B/C
Pod Program
Regular Extenders
Disc. Extenders BSM
Exterior Banner
Show Card
Power Aisle Banner
Perimeter Banner
Special Promotions
Fixtures
OWS
5
10
25
10
10
5
5
25
30
25
5
10
15
25
20
10
5
30
30
10
20
5
5
10
10
25
10
10
20
10
20
15
10
15
25
25
5
5
5
5
10
5
15
15
15
LY
Y
Y
Store #
Banner Insert
Sold End Aisle
Ontario POP Pick
goLOCAL FSI Fixture
OCB End Aisle
Mini Thematic
Featured Gift
PS Beer Program
Language (FLS)
Power Aisle Banner
Perimeter Banner
Special Promotions
Fixtures
OWS
4
6 12
4 6
6 8
4
6 12
4 6
4
4
4
6
6 12
Y
ST
Y
Y
Y
ST
ST
Y
Y
ST
Y
Y
Y
Y
Y
AD
5
T
10
H 8S 20
40
4
T
10
H 15S 20
60
6
10S 30
40
5
H 8S 10
40
H 15P 30
40
7
T
15
10S 25
40
H 8S 15
40
2
H 20P 30 Y 55
3 3 6
H 15S 25
55
3 3 3
T
10
T
10
T
10
T 5 10
T 5 15
T
10
T 5 10
2
H 20S 30 Y 55 3 3 3 8
T 5 10
H 20S 25
40 3 3
4
T
10
15
T
10
T 5 10
H 8S 15
40
10S 15
40
4
10
1
1
3
1
2
1
1
7
8
3
1
3
3
6
3
1
1
2
2
3
2
1
1
1
4
4
6
4
4
4
4
8
4
4
6
ON
5
4
40
45
55
40
7
4
3 3
PY
40
Y 40 3 3
40
3
1
1
4
2
1
2
3
3
2
3
CO
40
E
H 10S 20
5
H 10S 15
H 15S 30
8S 10
10
T
10
H 20S 40
H 8S 15
T 5 15
H 15S 25
5 10
H 20S 25
H 15S 25
5 10
TR
188
189
190
191
192
193
194
195
196
197
198
199
200
201
202
203
204
205
207
208
209
210
211
212
213
214
216
217
218
219
220
221
222
223
224
225
226
227
228
229
230
231
232
233
234
End Aisle B/C
Pod Program
Regular Extenders
Disc. Extenders BSM
Exterior Banner
Show Card
Store #
Banner Insert
Sold End Aisle
40
Y 40
Y 40
Y 55
5
3
2
3
7
6
55
6
4
45
40 3 3
Y 40
10
40
2
1
1
4
3
6 6
3
3
3
8 18
4 4
1
1
7
1
3
3
3
3
3
8
6
4
4
2
4
6 12
6 8
4 6
4
4
3
4
6
6
4
4
2
2
8
4
6
4
4
4
6
4
8
4
6
10
4
4
4
2
6
4
10
6 12
4
ST
ST
Y
Y
ST
ST
ST
Y
Y
Y
ST
Y
ST
Y
Y
ST
ST
Y
Y
ST
Y
ST
ST
ST
ST
ST
ST
ST
Y
ST
Y
ST
ST
Y
Y
ST
ST
ST
ST
ST
ST
ST
ST
Y
Y
Y
Y
Y
Y
Y
Y
Y
FF
Y Y
FF
Y
Y Y
F
Y Y Y Y Y FF
Y
Y Y
Y
FF
Y
Y
Y
Y Y
Y
Y Y
F
ST Y
Y
Y
Y Y Y
Y
Y Y Y FF
Y
Y
Y Y Y F
Y
F
Y
Y
Y
Y Y
Y
Y
Y
Y Y
Y
Y
Y Y
Y Y
Y
Y
Y
Y Y
F
Y
Y
Y
FF
Y
Y
ST
Y
Y
Y
Y Y
FF
F
3
4
6
1
3
3
3
3
6
2
6
1
3
3
1
2
1
1
1
2
3
2
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Ontario POP Pick
goLOCAL FSI Fixture
OCB End Aisle
Mini Thematic
Featured Gift
PS Beer Program
Language (FLS)
LY
327
328
329
330
331
332
333
334
335
336
337
338
339
340
343
344
345
346
347
348
349
350
351
352
353
354
355
358
359
360
361
362
363
364
365
366
367
368
369
370
371
372
373
374
375
376
End Aisle B/C
Pod Program
Regular Extenders
Disc. Extenders BSM
Exterior Banner
Show Card
Power Aisle Banner
Perimeter Banner
Special Promotions
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OWS
Store #
Banner Insert
Sold End Aisle
Ontario POP Pick
goLOCAL FSI Fixture
OCB End Aisle
Mini Thematic
Featured Gift
PS Beer Program
Language (FLS)
Y
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280
281
282
283
284
285
286
287
288
289
290
291
292
293
294
295
296
297
298
299
300
301
302
303
304
305
306
307
308
309
310
311
312
313
314
315
316
317
318
319
320
321
322
323
324
325
326
End Aisle B/C
Pod Program
Regular Extenders
Disc. Extenders BSM
Exterior Banner
Show Card
Power Aisle Banner
Perimeter Banner
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OWS
Store #
Banner Insert
Sold End Aisle
4
4
4
4
4
4
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Promotional Turn 7
goLOCAL FSI Fixture
OCB End Aisle
Mini Thematic
Featured Gift
PS Beer Program
Language (FLS)
Special Promotions
Fixtures
OWS
Ontario POP Pick
Power Aisle Banner
Perimeter Banner
End Aisle B/C
Pod Program
Regular Extenders
Disc. Extenders BSM
Exterior Banner
Show Card
Sold End Aisle
Banner Insert
Store #
423
424
425
426
427
428
429
430
431
432
433
434
435
436
437
438
439
440
441
442
443
444
445
446
447
448
449
450
451
452
453
454
455
456
457
458
459
460
461
462
463
464
465
466
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OCB End Aisle
Mini Thematic
Featured Gift
PS Beer Program
Language (FLS)
Special Promotions
Fixtures
OWS
Ontario POP Pick
2
2
4
4
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Perimeter Banner
Sold End Aisle
End Aisle B/C
Pod Program
Regular Extenders
Disc. Extenders BSM
Exterior Banner
Show Card
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377
378
379
380
381
382
383
384
385
386
387
388
389
390
392
393
394
395
397
398
399
400
401
402
403
404
405
406
407
408
409
410
411
412
413
414
415
416
417
418
419
420
421
422
Banner Insert
Store #
3
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OCB End Aisle
Mini Thematic
Featured Gift
PS Beer Program
Language (FLS)
Special Promotions
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OWS
Ontario POP Pick
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LY
513
514
515
516
517
518
519
520
521
522
523
524
526
527
528
529
530
531
532
533
534
535
536
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538
539
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546
547
548
549
550
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556
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558
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Store #
goLOCAL FSI Fixture
OCB End Aisle
Mini Thematic
Featured Gift
PS Beer Program
Language (FLS)
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Fixtures
OWS
Ontario POP Pick
4
Y
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Perimeter Banner
End Aisle B/C
Pod Program
Regular Extenders
Disc. Extenders BSM
Exterior Banner
Show Card
Sold End Aisle
H 10S 15
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467
468
469
470
471
472
473
474
475
476
478
479
480
481
482
483
484
485
486
487
488
489
490
491
492
493
494
495
496
497
498
499
501
502
503
504
505
506
507
509
510
511
512
Banner Insert
Store #
4 4
4
4
4
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612
613
614
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15P
20S
15P
20S
Promotional Turn 7
15
25
25
40
10
5
25
45
3
25
45
40
50
30
30
6S
13S
20
9S
40
15
20
8S
25
2S
30
30
25
40
30
40
Ontario Wine POP Pick
goLOCAL FSI Fixture
OCB End Aisle
Mini Thematic
Featured Gift
PS Beer Program
Language (FLS)
Pod Program
Regular Extenders
Disc. Extenders BSM
Exterior Banner
Show Card
Power Aisle Banner
Perimeter Banner
Special Promotions
Fixtures
Sold End Aisle
Banner Insert
Store #
Ontario Wine POP Pick
goLOCAL FSI Fixture
OCB End Aisle
Mini Thematic
Featured Gift
PS Beer Program
Language (FLS)
Y
Y
AD
H 15S 25 Y 40
3
T
10
5
T 5 10
H 10S 25
45
6
T
5
T
5
5
H 15S 15 Y 40 3
3
3
5
15S 20
40
H 10S 20
55
5
20
H 20P 30
60
3 3
3
H 15P 20
45
2
T
15
T
5
T
10
2
4
1
7
2
1
3
4
3
3
1
3
3
2
1
1
5
1
5
3
1
2
1
4
4
6
4
Y Y
LY
4
4
4
Y
Y
Y
Y
ON
1
2
3
1
8 6
1
10
6 6
1
Y
ST
ST
ST
Y
Y
ST
Y
ST
Y
Y
ST
Y
Y
Y
ST
Y
ST
ST
ST
Y
ST
ST
ST
Y
Y
Y
ST
Y
Y
ST
Y
ST
ST
ST
ST
ST
ST
Y
Y
ST
ST
Y
ST
PY
4
CO
40
55
3
1
E
H 10S 15
H 10P 25
6
Power Aisle Banner
Perimeter Banner
Special Promotions
Fixtures
Pod Program
Regular Extenders
Disc. Extenders BSM
Exterior Banner
Show Card
Sold End Aisle
H 15S 20
40
T
5
T
5
T
H 10S 20
40
H 8S 20
40 3 3
5
H 20P 30 Y 55
10
H 8P 20
60
H 15S 30 Y 40
5
TR
559
560
561
562
563
564
565
566
567
568
569
570
571
572
573
574
575
576
577
578
579
581
582
583
584
586
587
588
589
590
591
593
594
595
596
597
598
599
601
602
603
604
605
606
Banner Insert
Store #
40
55
40
Y 65
3 4
5
3
Y 55
3 3 6
Y 55
3
5
45
3 3 3
Y 55 3 3 3 8
50
Y 65
3
6
Y 45
7
40
10
40
Y 55
Y 40
Y 40
2S
6
6
4S 7
6 7
4
6 12
4
4
4
4
2
2
4
6
2
2
4
4
6
4
4
4
3S
4
4
2
2
2
2
2
6
6
3
2
2
6
5
4
2
Y 40
Y 50
3 3
40
3
Y 55 3 3 3 8
55
Y 65
3 3 6
2
3
4
3
5
7
4
4
4
4
4
4
2
2
2
2
ST Y
ST Y
ST
ST
Y
ST
Y
Y
Y
Y
Y
ST
Y
Y
ST
Y
Y
Y
Y
Y
Y
ST
Y
Y
ST
Y
Y
Y
Y
Y
ST
Y
Y
Y
Y
Y
Y
Y
Y
Y
F
Y
Y
Y Y
Y
Y Y
Y
Y Y Y Y Y F
Y
Y
Y Y Y Y Y
Y Y Y Y Y FF
Y
Y
Y Y
Y Y Y Y Y
Y Y
Y Y
F
Y
Y Y
Y
Y Y
Y
Y Y
Y
F
Y
F
Y
Y Y
FF
Y
F
Y
Y Y
Y
F
Y Y Y
FF
Y
F
Y
Y Y
F
ST
F
Y
Y Y
F
Y Y
Y Y
F
Y Y Y Y
Y
Y Y
F
Y
Y Y Y
Y
Y Y Y
LY
ON
PY
Sold Space Programs
Display Programs - Support Programs
TR
AD
E
CO
An electronic version (MS Excel format) of these
worksheets is available on the Sales & Marketing
Portal Site. Follow the “quick link” published each
week at the top of the Sales & Marketing Newsletter.
The Electronic version of the worksheets includes:
• Retail Price (as of publication date)
• Agent Names
The products participating in the Hero Display, the
Pod Program and the sold End Aisles are included in
the Display Programs – Participating Products Table.
Display Programs – Participating Products
2
3
4
5
Inniskillin Late Autumn Riesling VQA
261099
Inniskillin Pinot Noir VQA
383356
Sawmill Creek Autumn Blush
459917
32938
399428
621110
197996
322792
589036
276394
589051
669473
126151
134957
587907
French Cross Blush
Naked Grape Chardonnay Bib
Jackson-Triggs Sauvignon Blanc
Jackson-Triggs Pinot Grigio
Nicolas Laloux Cabernet Sauvignon
French Cross Red
French Cross Cab Merlot Cask
Jackson-Triggs Vidal
French Cross Dry White Cask
French Cross Pinot Grigio
Sibling Rivalry Red VQA
Open Cab 2 Merlot VQA
Trius Merlot VQA
Pelee Island Gewurztraminer Riesling Umb
VQA
Open Riesling-Gewurztraminer VQA
1500
3000
1500
750
750
1500
4000
1500
4000
1500
750
750
750
Crush First White VQA
750
Flourish Riesling Vidal VQA
Alvar Chardonnay Gewurztraminer VQA
Cave Spring Riesling VQA
Pelee Island Riesling Dry VQA
750
750
750
750
221804
Trius Sauvignon Blanc VQA
750
582825
225920
270926
526228
Family Series Chardonnay VQA
Sandbanks Baco Noir Reserve VQA
Henry Of Pelham Baco Noir VQA
Jackson-Triggs Black Series Meritage VQA
750
750
750
750
109991
134965
234310
TR
8
192492
198226
234583
136028
AD
7
9
750
E
6
750
88
Promotional Turn 7
Support
Programs
LTO, FSIVQA
LTO, FSIVQA
BAM, FSIICB
BAM
LTO
LTO, FSI-ICB
LTO
LTO, FSI-ICB
BAM
BAM
LTO, FSI-ICB
LTO, FSI-ICB
LTO, FSI-ICB
LTO
LTO
LY
219543
1500
ON
1
Size (mL)
PY
HD
Case
LCBO# Conversion# Description
CO
Location
750
LTO
750
LTO
LTO, Wine
Fridge B
LTO
LTO
LTO
LTO
Wine Fridge
A
LTO
LTO
LTO
LTO
Display Programs – Participating Products
Continued
13
14
15
16
270157
Pelee Pebbles Baco-Gamay Noir Zweigelt
750
669440
French Cross Shiraz
1500
68577
223511
248872
212142
218891
248880
198002
255133
263079
32946
45617
373191
212134
229575
241950
214056
247601
270892
637199
637710
214049
250258
250266
Sawmill Creek Dry White Bib
Dois Amigos Branco White
Trove Riesling Moscato
Linden Bay Cabernet Merlot
Dois Amigos Tinto Red
Trove Shiraz Cabernet
Nicolas Laloux Sauvignon Blanc
Copper Moon Pinot Grigio
Sawmill Creek Riesling
Naked Grape Shiraz Bib
Pelee Island Pinot Noir
Sawmill Creek Merlot
Linden Bay Pinot Grigio
Pelee Island Passage
Sawmill Creek Chardonnay
Girls' Night Out Tropical Tango
Sundance Strawberry Kiwi
Jackson-Triggs Merlot Cask
Pelee Island Shiraz/Cabernet
Jackson-Triggs Shiraz
Girls' Night Out Strawberry Samba
Girls' Night Out Citrusberry Twist
Girls' Night Out Darkberry Duet
TR
18
19
20
Support
Programs
LTO, FSI-ICB
LTO, FSI-ICB
LTO
LTO, FSI-ICB
LTO
LTO, FSI-ICB
LTO
BAM, FSIICB
LTO, FSIICB
LTO, FSI-ICB
LTO, FSI-ICB
LTO
LTO
LTO, FSI-ICB
LTO
LTO
LTO, FSI-ICB
BAM
LTO, FSI-ICB
LTO, FSI-ICB
LTO
BAM
LTO
LTO
LY
1500
1500
750
1000
4000
750
4000
AD
17
Jackson-Triggs Merlot
Pelee Island Cabernet
Pelee Island Shiraz
French Cross Chardonnay Crtn
Sawmill Creek Pinot Grigio Chardonnay Bib
Naked Grape Sauvignon Blanc
Sawmill Creek Dry Red
ON
12
377820
393769
621201
16352
247007
665224
68544
PY
11
Size (mL)
CO
10
Case
LCBO# Conversion# Description
E
Location
FSI = Product is featured in the Free Standing Insert.
LTO = Limited Time Offer
ST= Shelf Talker
4000
3000
750
750
3000
750
750
3000
1500
3000
750
1500
750
1500
1500
1500
750
4000
750
750
1500
1500
1500
LTO, FSI-ICB
BAM
LTO
Value Add
LTO, FSI-ICB
LTO, FSI-ICB
VA = Value Added
BAM = Bonus AIR MILES® Reward Miles
BBAM = Bundled Bonus AIR MILES® Reward Miles
89
Shelf Extenders
Refer to the Participating Stores Section of this guide to determine how many extenders your store implements.
# of Extenders
40 45 50 55 60 65
Extender
Location
LCBO# Description
Size Support
(mL) Programs
R1
Vodka A
279463 Van Gogh Blue Vodka
750
LTO
Mondia Alliance
Canada Inc.
R2
Vodka B
149567 Tag No. 5 Vodka
750
LTO
Maverick Distillery
Limited
R3
Vodka C
225250 Stolichnaya Vodka
1140
LTO
Corby Distilleries
Limited
R4
Vodka D
157941
750
LTO
R5
Vodka E
181636 Sobieski Vodka
750
LTO
R6
Rum A
935
Captain Morgan White
Rum
750
BAM
R7
Rum B
53140
Havana Club Dry 7 Years
Old
750
LTO
Corby Distilleries
Limited
R8
Rum C
253575
Malibu Black Coconut
Flavoured Rum
750
LTO
Corby Distilleries
Limited
R9
Rum D
216838 Bacardi Superior
1140
LTO
R10
Rum E
269027
Bacardi Oakheart Spiced
Rum
750
R11
Canadian
Whisky A
269563
Maker's Mark Kentucky
Straight Bourbon
375
R12
Canadian
Whisky B
246603
Crown Royal Limited
Edition
750
LTO
Diageo Canada Inc.
R13
Canadian
Whisky C
217174 Black Velvet
1140
LTO
Vincor International
R14
Canadian
Whisky D
550715 Forty Creek Barrel Select
750
LTO
Kittling Ridge Ltd.
R15
Canadian
Whisky E
279356 Rickard's Autumn Spice
6x
341
BAM
R16
Scotch A
285262
CO
E
AD
TR
Baileys Biscotti Cream
Liquor
LTO
Y
Y
Y
Y
Y
Y
Y
Y
Y
ON
Y
Y
Y
Y
Y
Y
Y
Y
Charton Hobbs Inc
Y
Y
Y
Y
Y
Y
Diageo Canada Inc.
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Bacardi Canada Inc.
Y
Y
Y
Y
Y
Y
Bacardi Canada Inc.
Y
Y
Y
Y
Y
Y
Y
Y
Value Add Beam Global Canada
750
Y
LY
Y
The Kirkwood Group
PY
Three Olives Bubble
Flavoured Vodka
Agent
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Molson Coors Canada Y
Y
Y
Y
Y
Y
Diageo Canada Inc.
Y
Y
Y
Y
Y
Y
R17
Scotch B
605857 Amarula Cream
1140
LTO
Pma Canada Ltd.
Y
Y
Y
Y
Y
Y
R18
Gin A
456095 Ketel One Vodka
750
Necktag
Diageo Canada Inc.
Y
Y
Y
Y
Y
Y
R19
Liqueurs A
303594
Marie Brizard
Peppermint Schnapps
750
LTO
Charton Hobbs Inc
Y
Y
Y
Y
R20
Liqueurs B
267187
Jose Cuervo Especial
Gold
750
LTO
Diageo Canada Inc.
Y
Y
Y
Y
Y
Y
R21
Liqueurs C
237792
McGuinness Long Island
1140
Iced Tea
LTO
Diamond Estates
Wines & Spirits
Y
Y
Y
Y
Y
Y
R22
Liqueurs D
313049
Dr. McGillicuddy's Peach
Schnapps
LTO
Diamond Estates
Wines & Spirits
Y
Y
Y
Y
Y
Y
90
750
Promotional Turn 7
Shelf Extenders
Refer to the Participating Stores Section of this guide to determine how many extenders your store implements.
Size Support
(mL) Programs
# of Extenders
40 45 50 55 60 65
Extender
Location
LCBO# Description
R23
Brandy A
551416
Cabo Wabo Reposado
Tequila
750
LTO
PMA Canada Ltd.
R24
Brandy B
4101
Remy Martin VSOP
750
LTO
Select Wine
Merchants Inc.
R25
Tequila A
227678 1800 Silver Tequila
750
LTO
The Kirkwood Group
R26
Ontario
Blend A
274498 Pelee Island Moscato
750
BAM, FSI
Pelee Island Winery
Y
R27
Ontario
Blend B
621219 Pelee Island Pinot Grigio
750
LTO
Pelee Island Winery
R28
Ontario
Blend C
558999
375
LTO
Kittling Ridge Ltd.
R29
Ontario NonXoxo Pinot Grigio/
132506
VQA A
Chardonnay
1500
LTO, FSI
Andrew Peller Limited
R30
Ontario Non609875 Eastdell Black Cab VQA
VQA B
750
LTO
Diamond Estates
Wines & Spirits
R31
Ontario NonPelee Island Blanc De
276170
VQA C
Blanc VQA
750
LTO
R32
Ontario NonPelee Island Pinot Noir
135939
VQA D
VQA
750
R33
Ontario
VQA A
R34
Ontario VQA
Rosehall Run Sz Red
114686
B
VQA Sullyzwicker
R35
Australia/
New
Zealand A
AD
Kiwi Walk Sparkling
270462 Sauvignon Blanc
Marlborough
Australia/
New
Zealand B
266098 Six Hats Chenin Blanc
R37
Australia/
New
Zealand C
111526
TR
R36
LY
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Pelee Island Winery
Y
Y
Y
Y
Y
Y
LTO
Pelee Island Winery
Y
Y
Y
Y
Y
Y
750
LTO
Konzelmann Estate
Winery
Y
Y
Y
750
LTO
Rosehall Run
Vineyards Inc.
Y
Y
Y
750
LTO
Churchill Cellars Ltd.
Y
Y
Y
750
LTO
Rkw Wine Imports
Inc.
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Nederburg Paarl
Cabernet Sauvignon
750
Y
ON
Y
CO
E
439281 Konzelmann Merlot VQA
Y
Y
PY
Kittling Ridge Icewine &
Brandy
Agent
Y
Y
Value Add Mark Anthony Brands Y
R38
Australia/
New
Zealand D
668947
Lindemans Bin 85 Pinot
Grigio
750
LTO
R39
USA A
48611
Robert Mondavi
Woodbridge Cabernet
Sauvignon
750
LTO
Y
Y
Y
Y
Y
Y
R40
USA B
34041
Fetzer Pinot Grigio
750
LTO
Charton Hobbs Inc
Y
Y
Y
Y
Y
Y
R41
Chile A
266049
Adobe Reserva
750
Sauvignon Blanc Organic
LTO
Diamond Estates
Wines & Spirits
Y
Y
Y
Y
R42
Chile B
177774
Santa Rita Reserva
Carmenere
750
LTO
Y
Y
Y
Y
R43
France
Blend A
245860
Antoine Moueix Merlot
Bordeaux
750
LTO
Treasury Wine Estates Y
Mark Anthony Brands Y
Select Wine
Merchants Inc.
91
Y
Y
Shelf Extenders
Continued
Extender
Location
Size Support
(mL) Programs
LCBO# Description
# of Extenders
40 45 50 55 60 65
Agent
France
Blend B
621995
J.P Chenet Premier De
Cuvee Merlot Cabernet
750
LTO
R45
France
South A
2881
Pisse-Dru Beaujolais
750
LTO
R46
France
South B
Zonin Ripasso
170142 Valpolicella Superiore
Doc
750
LTO
Imprese Inc.
R47
France
Bordeaux/
Burgundy A
152587 Chateau Saint-Germain
750
LTO
R48
Italy Central
A
254888
Angel Nero D'Avola
Organic Giorgio & Gianni
750
BAM
R49
Italy Central
B
42606
Ruffino Chianti
1500
LTO
R50
Italy North A 134999 Si Soave - Doc
R51
Italy North B 219808
R52
Southern
Europe A
Tommasi Poggio Al Tufo
267047 Sangiovese Cabernet
Sauv
R53
Southern
Europe B
538074
R54
Germany A
R55
BAM
750
LTO
Y
Wine Lovers Agency
Inc.
Treasury Wine Estates Y
Domaine Hatzimichalis
Cabernet Sauvignon
750
LTO
Dionysus Wines
216887
Freixenet Carta Nevada
Sparkling
750
LTO
Dionysus Wines
Sparkling A
145458
Inniskillin Riesling Pinot
Grigio VQA
750
LTO
R56
Sparkling B
107235
Panama Jack's Butter
Caramel Cream
750
LTO
Andrew Peller Limited Y
R57
Ontario
Beer A
285270
Double Trouble - Hops &
Robbers IPA
473
BAM
North American Craft
Agency
R58
Ontario Beer
255380 Pilsner Urquell
B
500
LTO
AD
E
CO
Rkw Wine Imports
Inc.
R59
Beer 1
911388 King Brewery Pilsner
6x
341
BAM
Beer Barons
R60
Beer 2
487264 Stella Artois
500
LTO
Labatt Breweries
Ontario
R61
Beer 3
186510 Corona Extra
6x
330
BAM
R62
Beer 4
605733
Forty Creek Barrel Select
1140
Whisky
BAM
Kittling Ridge Ltd.
R63
Party Zone 1 273201
Bacardi Breezer
1320
Raspberry Citrus Spritzer
LTO
R64
Party Zone 2 123463 Smirnoff Ice 1l Pet
1000
R65
Party Zone 3 204073
1320
TR
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Wine Lovers Agency
Inc.
LTO
92
Y
Mark Anthony Brands
750
Smirnoff Mixed Drinks
Classic Lemonade
Y
ON
Y
PY
Gabbiano Chianti
Classico Docg
750
Y
LY
R44
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Molson Coors Canada Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Bacardi Canada Inc.
Y
Y
Y
Y
Y
Y
LTO
Diageo Canada Inc.
Y
Y
Y
Y
Y
Y
Necktag
Diageo Canada Inc
Y
Y
Y
Y
Y
Y
Promotional Turn 7
Shelf Extenders
Continued
Community Shelf Extenders
Location
LCBO#
Description
Size
(mL)
C1: Community Extender 1
190363
Prince Igor Vodka (P.E.T)
1750
26229
Canada Gold Whisky (P.E.T)
1140
289835
1500
LTO,Wine
Fridge B
Andrew Peller
Limited
174854
Carl Reh Kabinett
750
LTO
Charton Hobbs Inc.
43570
Two Oceans Chardonnay
750
BAM
PMA Canada Ltd.
38505
Smirnoff Vodka
1750
Value Add
Diageo Canada Inc.
254649
Pisa Liqueur
750
LTO
Diamond Estates
Wines & Spirits
224691
Gran Centenario Reposado
Tequila
750
LTO
The Kirkwood
Group
326421
750
LTO
Pelee Island Winery
255885
750
BAM,
Wine
Fridge B
Mark Anthony
Brands
LY
Agent
BAM
Kittling Ridge Ltd.
Value Add
Kittling Ridge Ltd.
ON
PY
TR
AD
E
CO
Support
Program
93
Discovery & Green Extenders
Discovery Shelf Extenders
Location
LCBO#
Description
Size
(mL)
Support
Program
D1: Discovery Wines 1
215079
Cono Sur Sparkling Brut Nv
750
LTO
Authentic Wine &
Spirits Merchants
46946
Taylor Fladgate Late Bottled
Vintage Port
750
Value
Add
Sylvestre Wines &
Spirits Inc.
203737
Fielding White Conception
VQA
D4: Discovery BSM 1
263327
Waterloo Premium Amber
D5: Discovery BSM 2
94094
D6: Discovery BSM 3
ON
LY
Agent
LTO
Fielding Estate Winery
473
LTO
The Brick Brewing Co.
Domaine Pinnacle Ice Cider
375
BAM
Diamond Estates
Wines & Spirits
242719
Bacardi Superior & Cola Tall
Can
473
LTO
Bacardi Canada Inc.
D7: Discovery Spirits 1
281451
Ouzo By Metaxa
700
LTO
Select Wine
Merchants Inc.
40626
Charm Soju Liquor
360
LTO
Jl2 Sqaure Ltd.
209056
360 Double Chocolate
Vodka
750
LTO
The Kirkwood Group
Size
(mL)
Support
Program
CO
PY
750
LCBO#
Description
AD
Location
E
Green Shelf Extender
249078
Southbrook Organic White
Connect VQA
TR
G1: Green Extender
94
Promotional Turn 7
750
BAM
Agent
Trialto Wine Group
Ltd.
IMAGE Shelf Talkers
Description
Size (mL)
54353
Stoneleigh Marlborough Pinot Noir
750
Corby Distilleries Limited
165308
Colio Extra Dry White
1500
Colio Estate Wines
173302
D'Arenberg The Stump Jump Lightly Wooded Char
750
173641
Muskoka Harvest Ale
750
Lakes Of Muskoka Cottage Brewery
177741
Moosehead Lager
184135
Lake & River Series Chardonnay VQA
750
Colio Estate Wines
209064
Absolut Elyx
750
214064
Viva Spumante
750
Colio Estate Wines
214809
Underberg Bitters Mini (3 x 20 mL)
60
PMA Canada Ltd.
230474
Graffigna Centenario Reserve Malbec
750
273342
Errazuriz Max Reserva Sauvignon Blanc
750
Philippe Dandurand Wines Ltd.
279646
Magners Pear Cider
500
The Premium Beer Company Inc.
285262
Baileys Biscotti Cream Liquor
750
Diageo Canada Inc.
298364
Black Velvet Toasted Caramel Whisky
307330
Samuel Adams Boston Lager
602714
Raynal XO Superior French Brandy
614750
Errazuriz Max Reserva Shiraz
699389
Magners Original Irish Cider
911396
Moosehead Lager
PY
ON
6 x 355
Agent
LY
LCBO#
750
750
PMA Canada Ltd.
750
Philippe Dandurand Wines Ltd.
500
6 x 341
TR
AD
E
CO
6 x 355
95
Limited Time Offers
LCBO#
Case
Conversion#
Description
Size (mL) LTO
Display Program
Chardonnay Mike Weir
750
$1.00
67
Smirnoff Vodka
750
$1.00
414
Pama Pomegranate Liquor
750
$5.00
943
Mouton Cadet Rouge
750
$1.00
2881
Pisse-Dru Beaujolais
750
$1.00
Shelf Extender
4101
Remy Martin VSOP
750
$10.00
Shelf Extender
16352
French Cross Chardonnay Crtn
1000
$1.50
End Aisle , FSI-ICB
22079
Effen Vodka
750
$5.00
26880
Harbour Estates Sunrise Vidal/Chardonnay
VQA
750
$1.00
27235
Sauza Gold Tequila
750
$2.00
27854
Masi Modello Della Venezie Rosso Igt
1500
$1.00
28787
Yellow Tail Shiraz/Grenache
750
$1.00
31104
6 x 341
$1.00
31757
Smirnoff Vodka (P.E.T.)
750
$1.00
32938
Naked Grape Chardonnay Bib
3000
$3.00
End Aisle
32946
Naked Grape Shiraz Bib
3000
$3.00
End Aisle , FSI-ICB
33928
Wiser's De Luxe
1750
$3.00
34041
Fetzer Pinot Grigio
750
$2.00
35840
Zubrowka Bison Vodka
750
$1.00
40196
Luxardo Sambuca Dei Cesari
750
$1.50
40626
Charm Soju Liquor
360
$0.35
Discovery Ext.
Ruffino Chianti
1500
$2.00
Shelf Extender
Pelee Island Pinot Noir
750
$1.00
End Aisle, FSI-ICB
Tecate
473
$0.20
Robert Mondavi Woodbridge Cabernet
Sauvignon
750
$1.00
Patron Reposado Tequila
750
$7.00
Havana Club Dry 7 Years Old
750
$2.00
Shelf Extender
53678
Peninsula Ridge Sauvignon Blanc VQA
750
$2.00
End Aisle
58438
Jackson-Triggs Sauv Blanc Black Series VQA
750
$1.00
End Aisle
58628
Family Series Cabernet Merlot VQA
750
$1.00
End Aisle
61101
Peninsula Ridge Merlot VQA
750
$2.00
End Aisle
66266
Inniskillin Unoaked Chardonnay VQA
750
$2.00
End Aisle
68544
Sawmill Creek Dry Red
4000
$3.00
End Aisle
68577
Sawmill Creek Dry White Bib
4000
$3.00
End Aisle, FSI-ICB
71126
Heineken Lager
6 x 330
$1.00
71597
Absolut Mango Vodka
750
$1.00
73791
Carlsberg Beer
6 x 330
$1.00
45955
48611
50088
ON
PY
CO
TR
53140
E
45617
AD
42606
96
Promotional Turn 7
End Aisle
LY
26
End Aisle
Shelf Extender
Shelf Extender
Limited Time Offers
Continued
LCBO#
Case
Conversion#
Description
Size (mL) LTO
Carlsberg Beer
500
$0.15
74062
Dan Aykroyd Cabernet Shiraz VQA
750
$2.00
74591
Tuborg Gold Beer
500
77933
Rev Pet
473
79400
Pelee Island Baco Noir VQA
1500
85456
Coilo Bianco Secco
1500
85464
Colio Extra Dry Red
89862
Girls Night Out Chard Merlot Rose VQA
91702
Red Knot Cabernet Sauvignon
91850
Rekorderlig Wild Berries
107235
Panama Jack's Butter Caramel Cream
109991
Pelee Island Gewurztraminer Riesling Umb
VQA
114686
123463
126151
End Aisle
LY
73809
Display Program
$0.25
$0.25
$1.50
FSI -ICB
$1.00
FSI-ICB
750
$1.50
Wine Fridge B
750
$1.00
500
$0.20
750
$2.00
Shelf Extender
750
$1.00
End Aisle
Rosehall Run Sz Red VQA Sullyzwicker
750
$1.00
Shelf Extender
Smirnoff Ice 1l Pet
1000
$1.00
Shelf Extender
Sibling Rivalry Red VQA
750
$1.00
End Aisle
127456
Fuzion Organic Malbec Cabernet
750
$1.00
132506
Xoxo Pinot Grigio/Chardonnay
1500
$2.00
Shelf Extender, FSIICB
134957
Open Cab 2 Merlot VQA
750
$1.00
End Aisle
134965
Open Riesling-Gewurztraminer VQA
750
$1.00
End Aisle
135939
Pelee Island Pinot Noir VQA
750
$1.00
Shelf Extender
Pelee Island Riesling Dry VQA
750
$1.00
End Aisle
PY
CO
E
136028
ON
$1.00
1500
James Ready 5.5
6 x 473
$0.55
144493
Montecillo Crianza La Rioja
750
$1.00
145441
Pelee Island Lighthouse Cabernet Franc VQA
750
$1.00
End Aisle
145458
Inniskillin Riesling Pinot Grigio VQA
750
$1.00
Shelf Extender
146837
20 Bees Shiraz VQA
750
$1.00
End Aisle
149567
Tag No. 5 Vodka
750
$1.00
Shelf Extender
152587
Chateau Saint-Germain
750
$1.00
Shelf Extender
155598
Kahlua Mocha Coffee Flavoured Liquor
750
$2.00
157883
Montes Classic Series Cabernet Sauvignon
750
$1.00
TR
AD
140509
157941
Three Olives Bubble Flavoured Vodka
750
$1.00
Shelf Extender
159962
Sandbanks Shoreline Cabernet Merlot VQA
750
$1.00
End Aisle
164756
Graffigna Centenario Pinot Grigio Reserve
750
$1.50
165308
Colio Extra Dry White
1500
$1.00
165845
Chivite Gran Feudo Rose
750
$1.00
167551
Vineland Estates Dry Riesling VQA
750
$1.00
169441
Frangelico
750
$2.00
97
FSI-ICB, IMAGE
Shelf Talker
End Aisle
Limited Time Offers
Continued
LCBO#
Case
Conversion#
Description
Size (mL) LTO
170142
Zonin Ripasso Valpolicella Superiore Doc
750
174854
Carl Reh Kabinett
174904
Miller Chill
177774
Display Program
Shelf Extender
750
$1.00
Comm. Extender
6 x 355
$2.00
Santa Rita Reserva Carmenere
750
$1.50
178624
Montgras Carmenere Reserva
750
$1.00
178681
Open Sauvignon Blanc VQA
750
$1.00
End Aisle
179143
Diva Semillon-Sauvignon Blanc VQA
750
$1.00
End Aisle
181636
Sobieski Vodka
750
$1.00
Shelf Extender
192492
Flourish Riesling Vidal VQA
750
$1.00
End Aisle
192500
Flourish Merlot Pinot Noir VQA
750
$1.00
End Aisle
192625
Fresh Sauvignon Blanc Chardonnay VQA
750
$1.00
End Aisle
197152
Union Red VQA
750
$1.00
End Aisle
197996
Nicolas Laloux Cabernet Sauvignon
750
$1.00
End Aisle, FSI-ICB
198002
Nicolas Laloux Sauvignon Blanc
750
$1.00
End Aisle
198226
Alvar Chardonnay Gewurztraminer VQA
750
$1.00
End Aisle
203737
Fielding White Conception VQA
750
$1.00
Discovery Ext.
209056
360 Double Chocolate Vodka
750
$2.00
Discovery Ext.
210286
Russian Standard Original
1140
$1.45
212142
Linden Bay Cabernet Merlot
750
$1.00
212282
Luksusowa Vodka
1140
$1.00
214957
Alvar Cabernet Sauvignon VQA
750
$1.50
End Aisle
Cono Sur Sparkling Brut Nv
750
$1.00
Discovery Ext.
Alvar Semillon Sauvignon Blanc VQA
750
$1.00
End Aisle
Stradivarius Fine Moscato Grappa Decanter
700
$2.00
Bacardi Superior
1140
$1.15
Shelf Extender
Freixenet Carta Nevada Sparkling
750
$1.00
Shelf Extender
Black Velvet
1140
$2.00
Shelf Extender
Malibu Coconut Rum
1140
$2.00
216747
216838
216887
217174
Shelf Extender
ON
PY
CO
TR
217448
E
215392
AD
215079
LY
$1.00
End Aisle
217521
Henry Of Pelham Cuv. Catharine Brut VQA
750
$3.00
End Aisle
218891
Dois Amigos Tinto Red
3000
$2.00
End Aisle , FSI-ICB
219543
Inniskillin Late Autumn Riesling VQA
750
$2.00
Hero, LTO, FSI-ICB,
Shopping Cart Sign
219808
Gabbiano Chianti Classico Docg
750
$2.00
Shelf Extender
222190
Emeri Pink Moscato
750
$1.50
222307
Gracia De Chile Reserva Syrah
750
$1.00
223511
Dois Amigos Branco White
3000
$2.00
End Aisle, FSI-ICB
224691
Gran Centenario. Reposado Tequila
750
$4.00
Comm. Extender
225250
Stolichnaya Vodka
1140
$2.15
Shelf Extender
98
Promotional Turn 7
Limited Time Offers
Continued
LCBO#
Case
Conversion#
Description
Size (mL) LTO
Display Program
Cruzan 9 Spiced Rum
750
$2.50
225920
750
$1.00
End Aisle
225946
Pelee Island Secco VQA
750
$1.50
End Aisle
226332
Dekuyper Peachtree Schnapps Liqueur
1140
227009
Angels Gate Archangel Chardonnay Tm Brut
VQA
750
227678
1800 Silver Tequila
229575
Pelee Island Passage
229732
Flyte Vodka
229849
Finca La Linda Merlot
230789
Allegrini Valpolicella Doc
234310
Crush First White VQA
750
$1.00
End Aisle Wine
Fridge B
234583
Cave Spring Riesling VQA
750
$1.00
End Aisle
237792
McGuinness Long Island Iced Tea
1140
$2.00
Shelf Extender
240978
The People's Wine Pinot Gris
750
$1.00
Wine Fridge B
241950
Sawmill Creek Chardonnay
1500
$2.05
End Aisle
242719
Bacardi Superior & Cola Tall Can
473
$0.25
Discovery Ext.
245860
Antoine Moueix Merlot Bordeaux
750
$1.00
Shelf Extender
246603
Crown Royal Limited Edition
750
$2.00
Shelf Extender
247007
Sawmill Creek Pinot Grigio Chardonnay Bib
4000
$3.00
End Aisle
247601
Sundance Strawberry Kiwi
750
$1.00
End Aisle, FSI-ICB
Trove Riesling Moscato
750
$2.00
End Aisle
$2.00
End Aisle
750
$2.50
Shelf Extender
1500
$1.50
End Aisle
750
$1.00
750
$1.00
750
$1.50
ON
$1.00
PY
CO
E
248872
LY
225680
Trove Shiraz Cabernet
750
$2.00
End Aisle
250258
Girls' Night Out Citrusberry Twist
1500
$1.00
End Aisle, FSI-ICB
250266
Girls' Night Out Darkberry Duet
1500
$1.00
End Aisle . FSI-ICB
253575
Malibu Black Coconut Flavoured Rum
750
$2.00
Shelf Extender
254649
Pisa Liqueur
750
$3.00
Comm. Extender
255133
Copper Moon Pinot Grigio
3000
$3.00
End Aisle, FSI-ICB
255380
Pilsner Urquell
500
$0.25
Shelf Extender
261099
Inniskillin Pinot Noir VQA
750
$2.00
Hero, FSI-VQA
263327
Waterloo Premium Amber
473
$0.25
Discovery Ext.
266049
Adobe Reserva Sauvignon Blanc Organic
750
$1.00
Shelf Extender
266098
Six Hats Chenin Blanc
750
$1.00
Shelf Extender
267047
Tommasi Poggio Al Tufo Sangiovese Cabernet
Sauv
750
$1.00
Shelf Extender
267187
Jose Cuervo Especial Gold
750
$3.00
Shelf Extender
268011
Tennent's Export Lager
500
$0.25
269027
Bacardi Oakheart Spiced Rum
750
$3.00
TR
AD
248880
99
Shelf Extender
Limited Time Offers
Continued
LCBO#
Case
Conversion#
Description
Size (mL) LTO
Cooralook Chardonnay
750
$1.00
270009
Vina Maipo Vitral Reserva Chardonnay
750
$2.00
270082
Tommasi Le Rosse Pinot Grigio Igt
750
$1.00
Wine Fridge A
LY
269845
Display Program
Pelee Pebbles Vidal Hibernal
750
$1.00
Santa Julia Pinot Grigio
750
$1.00
Ontario Wine PP
270454
Liberty Ale
6 x 355
$1.35
270462
Kiwi Walk Sparkling Sauvignon Blanc
Marlborough
750
$1.00
Shelf Extender
270926
Henry Of Pelham Baco Noir VQA
750
$1.00
End Aisle
272815
Woody’s Pink Grapefruit
273110
Canadian Club & Ginger Ale
273201
ON
270173
270314
$0.70
473
$0.50
Bacardi Breezer Raspberry Citrus Spritzer
1320
$1.00
Shelf Extender
273854
Hat Trick Red VQA
750
$1.00
End Aisle
276170
Pelee Island Blanc De Blanc VQA
750
$1.00
Shelf Extender
276394
Jackson-Triggs Vidal
1500
$2.05
End Aisle, FSI-ICB
279331
McGuinness Ice Storm Raspberry
750
$1.00
279463
Van Gogh Blue Vodka
750
$2.00
Shelf Extender
281451
Ouzo By Metaxa
700
$1.00
Discovery Ext.
283804
Skinnygrape Pinot Grigio
750
$2.00
FSI-ICB
283812
Skinnygrape Chardonnay
750
$2.00
FSI-ICB
286237
Clean Slate Riesling Qualitatswein Mosel
750
$1.00
Wine Fridge A
1500
$1.50
Comm. Extender,
Wine Fridge B
Skinnygirl Margarita
750
$1.00
296574
303149
303594
306001
CO
TR
307025
E
296152
AD
289835
311795
PY
1000
Cottage Block Sauvignon Bl Riesling VQA
750
$1.00
POD 2
750
$1.00
POD 2
Marie Brizard Peppermint Schnapps
750
$2.00
Shelf Extender
Colio Bianco Secco Bib
4000
$2.00
Ruffino Aziano Chianti Classico Docg
750
$1.00
Wolf Blass Red Label Shiraz/Cabernet Sauv
750
$2.00
313049
Dr. McGillicuddy's Peach Schnapps
750
$1.50
Shelf Extender
326421
750
$1.00
Comm. Extender
373191
Sawmill Creek Merlot
1500
$2.05
End Aisle
377820
Jackson-Triggs Merlot
1500
$2.00
End Aisle, FSI-ICB
393751
Pelee Island Chardonnay VQA
1500
$1.50
End Aisle
393769
1500
$1.50
End Aisle , FSI-ICB
399428
Jackson-Triggs Sauvignon Blanc
1500
$2.00
End Aisle, FSI-ICB
407544
Philippe De Rothschild Merlot Vdp
750
$1.00
100
Promotional Turn 7
Limited Time Offers
Continued
LCBO#
Case
Conversion#
Description
Size (mL) LTO
Display Program
Villa Maria Private Bin Sauvignon Blanc
750
$1.00
Wine Fridge A
Konzelmann Merlot VQA
750
$1.00
Shelf Extender
449819
Mike's Hard Cranberry Lemonade 4 Pk-B
1320
Strewn Gewurztraminer/Riesling VQA
750
Rossi D'Asiago Limoncello Snaps
750
487249
Lowenbrau Original
500
Stella Artois
Kilkenny Traditional Cream Ale
506519
$1.00
End Aisle
$2.00
$0.25
500
$0.15
4 x 440
$0.75
Cesari Mara Vino Di Ripasso Valpolicella Doc
750
$2.00
506741
Kronenbourg 1664
500
$0.25
521963
Chopin Potato Vodka
750
$3.00
522730
Strewn Chardonnay Barrel-Aged VQA
750
$1.00
End Aisle
526228
Jackson-Triggs Black Series Meritage VQA
750
$1.00
End Aisle
526251
Jackson-Triggs Black Series Chardonnay VQA
750
$1.00
End Aisle
538074
Domaine Hatzimichalis Cabernet Sauvignon
750
$1.50
Shelf Extender
550715
750
$1.00
Shelf Extender
550749
Absolut Mandrin
750
$1.00
551416
Cabo Wabo Reposado Tequila
750
$5.00
557108
St Remy XO Brandy
750
$2.00
558999
Kittling Ridge Icewine & Brandy
375
$3.00
560524
Lamberti Santepietre P Grigio Delle Venezie
750
$2.00
CO
Shelf Extender
Shelf Extender
Family Series Chardonnay VQA
750
$1.50
End Aisle
750
$1.00
End Aisle
Finlandia Lime Vodka
750
$1.00
AD
584888
Shelf Extender
Family Series Baco Noir VQA
E
582825
582841
PY
487264
496711
$1.00
ON
467662
469643
LY
426601
439281
French Cross Dry White Cask
4000
$4.00
End Aisle, FSI-ICB
Pelee Island Eco Trail Chard Auxerrios VQA
750
$1.00
End Aisle
593905
Kittling Ridge White Zinfandel/Vidal
1500
$2.00
FSI-ICB
594200
Peninsula Ridge Inox Chardonnay VQA
750
$2.00
End Aisle
594275
Pelee Island Monarch Vidal VQA
1500
$1.50
600585
Slava Ultra Premium Vodka
750
$3.00
601765
Malibu Coconut Rum
375
$1.00
602995
Pravda Vodka
750
$2.00
605048
Patron XO Cafe Tequila Liqueur
750
$5.00
605857
Amarula Cream
1140
$4.00
Shelf Extender
609867
Eastdell Estates Unoaked Chardonnay VQA
750
$2.00
End Aisle
609875
Eastdell Black Cab VQA
750
$1.00
Shelf Extender
610857
Fat Bastard Merlot Vdp
750
$1.50
TR
589051
591719
101
Limited Time Offers
Continued
LCBO#
Case
Conversion#
Description
Size (mL) LTO
Display Program
Sleeman Original Draught
6 x 341
$1.00
612465
Pelee Island Eco Trail Red VQA
750
$1.00
End Aisle
612622
Pelee Island Lighthouse Merlot VQA
750
$1.00
End Aisle
613497
Moosehead Lager
473
$0.15
614909
Kozel Beer
500
$0.25
ON
LY
612259
620104
Angels Gate Sussreserve Riesling VQA
621110
Jackson-Triggs Pinot Grigio
750
$1.00
End Aisle
750
$1.00
End Aisle
621201
Pelee Island Shiraz
750
$1.00
End Aisle
621219
Pelee Island Pinot Grigio
621995
750
$1.00
Shelf Extender
J.P Chenet Premier De Cuvee Merlot Cabernet 750
$1.00
Shelf Extender
623678
Carolans Irish Cream
$4.00
PY
1140
Inniskillin Cabernet Merlot VQA
750
$1.00
Mott's Clamato Caesar Original 12 Pk-B
4260
$1.75
637710
Jackson-Triggs Shiraz
750
$1.00
637785
Barkan Classic Cabernet Sauvignon Kp M
750
$1.00
665224
Naked Grape Sauvignon Blanc
750
$1.00
End Aisle, FSI-ICB
668947
Lindemans Bin 85 Pinot Grigio
750
$1.00
Shelf Extender
669440
French Cross Shiraz
1500
$2.00
End Aisle , FSI-ICB
669473
French Cross Pinot Grigio
1500
$2.00
End Aisle, FSI-ICB
676379
Innis & Gunn Original
330
$0.20
696864
Tyskie Beer
500
$0.20
Bacardi Breezer Pina Colada Pet 4 Pk-B
1320
$1.00
Woody's Pink Grapefruit 4 Pk-B
1320
$1.00
El Dorado Demerara 5 Year Old Rum
750
$1.00
894014
897702
898684
Bottega Vino Dei Poeti Prosecco Doc
750
$1.00
Baron Herzog Sauvignon Blanc Kp M
750
$1.00
Rickard's Red
6 x 341
$1.00
TR
927228
E
697409
AD
697292
CO
627166
627257
102
Promotional Turn 7
End Aisle
End Aisle
Wine Fridge A
Value Added Program
Warehouse Applied
LCBO#
Case
Conversion#
Description
VA
Mother
Carton#
Size (mL) VA Approved
Newfoundland Screech
Rum
750
Iceberg Vodka 50 mL
891762
5132
Silent Sam Vodka
750
Goldschalger 50 mL
293720
9365
Small Cask Brandy
750
Forty Creek Barrek Select 50 mL
893644
12476
1140
Extreme Prince Igor 50 mL
893313
26229
Canada Gold Whisky
(P.E.T)
1140
Forty Creek Barrel Select 50 mL
893321
197400
Tequila Rose Liqueur
750
360 Double Chocolate Vodka 50 mL
893263
TR
AD
E
CO
PY
ON
LY
4622
103
Value Add Program
Sales Representative Applied
Case
Conversion#
Size (mL)
VA Approved
McGuinness Silk Tassel
1140
Fireball Cinnamon Whisky 50 mL
1339
De Kuyper Geneva Gin
750
9365
Small Cask Brandy
750
Forty Creek Barrek Select 50 mL
12476
1140
Extreme Prince Igor 50 mL
26229
1140
Forty Creek Barrel Select 50 mL
34637
Canadian Club Premium
1750
Canadian Club Classic 2 x 50 mL
35766
Kopke Full Rich Ruby Port
38505
Smirnoff Vodka
46946
Taylor Fladgate Late Bottled Vintage Port
57893
Lamb's Palm Breeze (P.E.T)
65284
Black Velvet (P.E.T)
93666
Monkey Bay Pinot Grigio
111526
112771
125187
LY
Description
653
ON
LCBO#
Veedha Douro Red Wine 50 mL
1750
Smirnoff Rocks Glass
750
Port Serving Guide
1750
Wiser's DeLuxe 2 x 50 mL
1750
TBC Whisky 50 mL
750
Monkey Bay Purse Hook
Nederburg Paarl Cabernet Sauvignon
750
Branded Glass
Alvear's Fino Montilla
750
Branded Pen
Cazadores Reposado Tequila
750
Bacardi Oakheart 50 mL
139659
Raynal Vsop French Brandy
1140
Grant's Sherry Cask 50 mL
161356
Seagram Wild Berry The Original 4 Pk-B
1364
Seagram Iced Lemon Tea 355 mL
195974
Sandeman Lbv Port
750
Sandeman Ruby 50 mL
197400
Tequila Rose Liqueur
750
360 Double Chocolate Vodka 50
mL
207688
D'Eaubonne VSOP Napoleon Brandy
1140
209205
Walker's Special Old (P.E.T)
1750
Wiser's DeLuxe 2 x 50 mL
211326
Dujardin VSOP Brandy
CO
PY
750
Branded Glassware
1500
Purse hanger
Wisers Special Blend
1140
Wiser's DeLuxe 50 mL
Tanqueray Dry Gin
1140
Baileys 50 mL
Bacardi Black
1140
Oakheart 50 mL
Captain Morgan White Rum
1140
Goldschlager 50 mL
Hardys Butcher's Gold Shiraz Sangiovese
750
BBQ Spices
Hardys The Gamble Chardonnay Pinot Gris
750
BBQ Spices
Maker's Mark Kentucky Straight Bourbon
375
Devil's Cut 50 mL
275248
Citadelle Gin
750
Mathilde Poire 50 mL
289512
Growers Raspberry Cider
6 x 330
Lip balm
305607
Seagrams 83
750
Glass
338012
Hardys Stamp Series Shiraz/Cabernet
750
BBQ Spices
382713
Nederburg Sauvignon Blanc
750
Branded Glass
400754
Iceberg Vodka
750
Cosmopolitain cocktail mix
407205
Grolsch Premium Lager
6 x 330
TIFF movie download card
428334
Mike's Hard Lemonade 4 Pk-B
1320
Hockey keychain
448548
Hardys Stamp Series Riesling/
Gewurztraminer
750
BBQ Spices
216721
216788
217745
219139
219147
TR
269563
AD
216671
E
1140
Girls' Night Out Strawberry Samba
214049
104
Promotional Turn 7
Value Add Program
Sales Representative Applied
Case
Conversion#
Size (mL)
VA Approved
Malibu Coconut Rum
750
Ice Storm Raspberry 50 mL
527457
Nederburg Shiraz
750
Branded Glass
600981
Hpnotiq Liquor
750
Pama Liqueur 50 mL
601484
Amaro Montenegro Liqueur
750
Poker Cards
602821
Carolans Irish Cream
375
Kahlua 50 mL
605816
St. Remy Brandy
676148
Yankee Jim Ice
676429
Bavaria Holland Beer
695080
Hardys Stamp Series Shiraz/Cabernet
698787
Seagram Orange Cream Swirl 4 Pk-B
910026
Laker Lager
910042
Laker Lager
929026
Laker Ice Lager Beer
ON
LY
Description
477836
St Remy A La Creme 50 mL
6 x 355
Free can of YJ ice beer 355 mL
6 x 500
Boxed glass
1500
BBQ Spices
1364
Seagram Iced Lemon Tea 355 mL
6 x 341
Laker Ice 355 mL
24 x 341
Waterloo Dark 355 mL
6 x 341
Laker Ice 355 mL
PY
1140
TR
AD
E
CO
LCBO#
105
Bonus AIR MILES® Reward Miles
Case
Conversion#
Description
Size (mL)
Display Program
935
Captain Morgan White Rum
750
Shelf Extender
2063
Lamb's Navy Rum
750
5322
Aveleda Vinho Verde Fonte
750
6106
Kronenbourg 1664
6 x 330
7187
Kwv Roodeberg
750
8219
750
8805
Forty Creek Barrel Select Whisky
10801
De Valcourt Napoleon VSOP
11130
Dewar's White Label
16022
Duff Gordon Brandy
18689
Kwv Chenin Blanc
21089
Asbach Uralt Brandy (Underberg Ag/Sa)
22251
Durbanville Hills Sauvignon Blanc
31930
Seagrams V.O.
33175
Fuller's London Porter
33308
Canada Gold Whisky
33340
Collavini Pinot Grigio Igt
34579
BAM
6
LY
8
5
4
4
ON
10
1750
15
750
6
750
8
750
6
750
4
750
10
750
6
1750
15
500
1
750
12
PY
LCBO#
6
Prince Igor Extreme Vodka
1140
10
39404
McGuinness Silk Tassel
1750
43570
Two Oceans Chardonnay
750
45898
Bacardi Superior
1750
15
47951
Xplorador Cabernet Sauvignon
750
6
53876
Antinori Toscana Igt
750
6
Red Guitar Old Vine Tempranillo Garnacha
750
4
Alberta Premium (P.E.T)
1750
15
61499
E
54213
AD
54007
CO
750
30
Comm. Extender
5
Chateau Des Charmes Riesling VQA
750
6
Casillero Del Diablo Rsv Cab/Sav
1500
10
Voga-Quattro
750
4
Mezzomondo Pinot Grigio Chardonnay Igt
750
5
Chateau Des Charmes Barrel Fermentd
Chard VQA
750
85811
Bacardi Gold Rum
1750
15
87015
Lamb's White Rum (P.E.T)
1750
15
87379
Green Rabbit Organic Merlot Carton
1000
5
88799
Alberta Pure Vodka Pet
750
7
89995
Quinta Da Aveleda Vinho Verde
750
6
90472
J.P. Chenet Cabernet Syrah
750
6
91751
Jacob's Creek Reserve Cabernet
Sauvignon
750
10
93401
Wyndham Estate Bin 222 Chardonnay
750
61663
78048
79301
TR
81653
106
Promotional Turn 7
End Aisle
Wine Fridge B
6
8
Continued
Description
Size (mL)
93419
The Balvenie Signature 12 Year Old
750
94094
Domaine Pinnacle Ice Cider
375
105742
Appleton Estate Extra
750
107144
Eight Below Luxury Vodka
750
107201
Gray Fox Cabernet Sauvignon
1500
114967
Finlandia Vodka
1750
125203
Fireball Whisky Shooter
134890
Dragani Montepulciano D'Abruzzo
134999
Si Soave - Doc
142513
Kittling Ridge Kingsgate Port
144865
Wayne Gretzky Riesling VQA
145128
Mission Hill Pinot Noir VQAFive Vineyards
750
8
146548
Villa Maria Private Bin Pinot Noir
750
8
157859
Caramilk Cream Cooler
1080
8
160994
Trivento Fair Trade Malbec
750
7
161950
Bolivar Coffee Liqueur
750
5
163170
Bols Creme De Bananes
750
10
173542
Don Julio Blanco
750
25
175026
Funf 5 German Riesling
750
3
177816
Xplorador Carmenere
750
186510
Corona Extra
6 x 330
187039
CO
Case
Conversion#
James Oatley Tic Tok Sauvignon Blanc
750
10
187179
James Oatley Tic Tok Cabernet Sauvignon
750
10
Gato Negro Cabernet Sauvignon
750
4
Collavini Prosecco
750
190363
1750
192922
Seagram's 83
1140
10
193433
Silent Sam Vodka
1750
20
195651
Forty Creek Confederation Oak Reserve
Whisky
750
20
197913
Steven & Chris Trend Chardonnay-Pinot
Grigio VQA
750
5
197970
La Puerta Torrontes
750
4
197988
Chateau Des Charmes Generations Seven
White VQA
750
198036
Chateau Des Charmes Generation Seven
Red VQA
750
212134
750
212605
Fifth Leg Shiraz Merlot Cabernet Sauv
750
188193
LY
10
5
ON
Shelf Extender
750
107
10
15
750
750
BAM
25
Discovery Ext.
End Aisle
PY
TR
AD
190041
Display Program
375
750
E
LCBO#
15
5
4
4
3
4
6
Shelf Extender
4
6
Comm. Extender
End Aisle
15
6
6
End Aisle
5
8
Continued
Case
Conversion#
Size (mL)
212613
Fifth Leg Semillon Sauv Blanc
750
8
212704
Jacob's Creek Reserve Riesling
750
8
214478
Rosehall Run Sz White VQA Sullyzwicker
750
215905
Voga Italia Sparkling
750
215939
Stock 84 VSOP Brandy
1140
216663
Appleton Special Gold Rum
1140
217125
Sauza Silver
217554
Captain Morgan Dark Rum
217687
Canadian Club Premium
218644
Santa Rita 120 Cabernet Sauvignon
218859
35 South Cabernet Sauvignon Merlot
Organic
219097
Straight Up White VQA
221200
The Balvenie Caribbean Cask 14 Yo Scotch 750
222778
Fetzer Gewurztraminer
223529
Appleton Estate V/X
223651
Finca La Linda Syrah
224295
Xoxo Riesling Vidal
750
224766
Chateau Des Charmes Brut Methode
Traditionelle VQA
750
8
226324
Barclay's Rare Old Brandy
1140
10
226571
Sterling Vintner's Pinot Noir
750
8
233726
Schmitt Sohne Mosel Gold Riesling
750
4
234815
Art De Vivre Cabernet Sauvignon
750
5
Aveleda Vinho Verde Fonte
1500
10
Beringer White Zinfandel
750
5
Montresor Amarone
750
10
Glenmorangie Quinta Ruban
750
50
Courvoisier 12 Year Old
750
The Underdog Wine Red VQA
750
End Aisle
5
Southbrook Organic White Connect VQA
750
Green Extender
4
239756
240416
241869
245423
248484
5
5
ON
10
12
15
1140
10
1140
10
750
6
750
8
End Aisle
PY
CO
TR
249078
BAM
1140
750
E
238683
Display Program
LY
Description
AD
LCBO#
4
25
750
6
1140
12
750
5
FSI-ICB
4
30
252312
Glenfiddich Single Malt 12 Year Old
375
7
253831
Campo Maccione Morellino Di Scansano
Docg
750
5
254888
Angel Nero D'Avola Organic Giorgio &
Gianni
750
254912
Codorniu Brut Clasico Sparkling (3 x 200
mL)
600
255885
750
260869
Sobieski Vodka 1.14
1140
10
261768
1750
15
261776
Alpenbitter No 7(P.E.T)
375
5
108
Promotional Turn 7
Shelf Extender
4
7
Comm. Extender,
Wine Fridge B
6
Continued
Description
Size (mL)
262337
Niersteiner Spatlese Late Harvest
750
263079
1500
265991
Le Parisien Pinot Noir Pays D'Oc
750
270157
Pelee Island Baco-Gamay Noir Zweigelt
750
270892
4000
274498
Pelee Island Moscato
750
LY
Case
Conversion#
Display Program
279356
Rickard's Autumn Spice
6 x 341
283713
Coors Light Iced T
285270
Double Trouble - Hops & Robbers IPA
286807
Buton Vecchia Romagna Brandy
288738
Bacardi Arctic Grape
288795
291674
291971
292177
7
5
End Aisle, FSI-ICB
4
End Aisle
15
Shelf Extender,
FSI-ICB
4
Shelf Extender
4
6 x 341
473
BAM
6
End Aisle
ON
LCBO#
Shelf Extender
4
1
6
750
8
Stoneleigh Marlborough Chardonnay
750
10
Fetzer Chardonnay
750
6
Villa Wolf Pinot Noir Pfalz
750
8
Phillips Butter Ripple Schnapps
750
8
292730
Lamb's Black Sheep Spiced Rum
750
8
293035
Antonin Rodet Syrah
750
6
294520
Spearhead Hawaiian Style Pale Ale
6 x 355
4
296228
Calvados Boulard
750
15
309302
Santa Alicia Carmenere Reserva
750
4
314039
Tsantalis Makedonikos White
1000
4
316844
Bombay Sapphire London Dry
750
335638
CO
E
322792
PY
750
French Cross Red
1500
8
End Aisle
4
Hardys Stamp Series Chardonnay/Semillon 750
4
Baden Gewurztraminer Qba
750
4
336974
Fetzer Cabernet Sauvignon
750
6
340398
Two Oceans Cabernet Sauvignon/Merlot
750
5
341024
Southbrook Framboise
375
383356
1500
384511
Dragani Montepulciano D'Abruzzo
2000
8
385286
Iceberg Vodka P.E.T
375
4
398552
Bacardi Limon
750
8
410415
Skyy Vodka
750
413070
Two Oceans Sauvignon Blanc
1500
427088
Casillero Del Diablo Rsv Merlot
750
8
452615
Herradura Reposado Tequila
750
20
454462
Banff Ice Vodka
1750
15
454991
Chateau Des Charmes Cabernet/Merlot
VQA
750
6
459917
French Cross Blush
1500
544155
Iceberg Vodka
1750
TR
AD
336735
109
5
End Aisle, FSI-ICB
7
8
Wine Fridge B
End Aisle
8
4
16
Continued
Case
Conversion#
Size (mL)
Display Program
564674
Masi Modello Delle Venezie Bianco Igt
750
5
566133
Wyndham Estate Bin 555 Shiraz
1500
15
569087
Farnese Chardonnay
750
572453
Cesari Merlot Delle Venezie
750
582833
Family Series Cab Franc VQA
750
589036
4000
589523
Argento Cabernet Sauvignon
591701
Argento Chardonnay
598391
Canadian Club Reserve Whisky
603050
The Glenlivet French Oak Reserve 15 Year
Old
604868
Grey Goose Vodka
605733
Forty Creek Barrel Select Whisky
1140
610188
Osborne Solaz Tempranillo Cabernet
Sauvignon
750
4
620583
Dragani Pinot Grigio Trebbiano
2000
8
620666
Casillero Diablo Rsv Carmenere
750
6
620831
Negrar Ripasso Valpolicella Classico DOC
750
6
621003
Montecillo Reserva
750
10
621227
Straccali Chianti Docg
750
5
621680
French Rabbit Cabernet Sauvignon Carton
1000
5
630657
Labet Cotes Du Rhone Rouge Aoc
750
4
637389
Dooley's Original Toffee Cream Liquor
750
8
911388
King Brewery Pilsner
6 x 341
3
4
4
ON
End Aisle
750
Promotional Turn 7
10
4
750
4
1750
15
750
20
1750
30
Shelf Extender
PY
CO
E
TR
110
BAM
LY
Description
AD
LCBO#
Shelf Extender
10
4
Bundled Bonus AIR MILES® Reward Miles
1
2
4
39651
Sleeman Honey Brown Lager
473
73361
Sleeman Cream Ale
473
212605
Fifth Leg Shiraz Merlot Cabernet Sauvignon
750
212613
Fifth Leg Semillon Sauvignon Blanc
750
274670
G. Marquis The Red Line Riesling VQA
276501
G. Marquis The Red Line Pinot Grigio VQA
750
47290
375
242172
Great Lakes Red Leaf Lager
473
242545
Great Lakes Crazy Canuck Pale Ale
473
615880
Devil’s Pale Ale
473
BAM
BBAM
Amount
Total
BAM
6
6
4
20
10
10
12
12
3
3
LY
Size (mL)
8
8
ON
1
Description
750
PY
1
LCBO#
CO
BBAM
Option
Option 1 - “Buy the two listed products at the same time and receive the Bundled Bonus AIR MILES®”
Option 2 - “Buy two of the same listed product and receive the Bundled Bonus AIR MILES®”
Option 3 - “Buy three of the same listed product and receive the Bundled Bonus AIR MILES®”
TR
AD
E
Option 4 - “Buy two of the three listed products and receive the Bundled Bonus AIR MILES®”
111
Necktags
LCBO#
Case
Conversion
Description
Size (mL) NT Approved
Wiser's De Luxe
750
Wiserhood
Alberta Premium
750
Alberta Premium's Darker Side
58594
Angels Gate Gewurztaminer VQA
750
Official Wine Sponsorship to Read for
the Cure
64287
Cono Sur Viognier
750
Share Your Seasonal Fare To Win!
94060
Casillero Del Diablo Rsv Malbec
750
Accolades
146787
Pillitteri Pinot Grigio VQA
750
New Label Explanation
1320
#1 Cooler Brand
750
Cousino Macul Cabernet Review
750
Recipe booklet
750
Pey La Tour Review
750
Product Info
750
Primula Syrah Review
ON
LY
893
984
Smirnoff Mixed Drinks Classic Lemonade
212993
Cousino Macul Antiguas Reserva Cab/
Sav
227140
Heering Cherry Liqueur
264986
Chateau Pey La Tour
265157
Jacob's Creek Moscato
265900
Firriato Primula Syrah
270017
Jacob's Creek Reserve Chardonnay
Adelaide Hills
750
Product Info
286088
Place In The Sun Shiraz
750
Fairtrade Info Necktag
289124
Laroche Chablis St Martin
750
New product
291765
JJ McWilliams Pinot Grigio
750
New product & tasting note
298364
Black Velvet Toasted Caramel Whisky
750
Recipe Book
341602
Cono Sur Pinot Noir
750
349126
Pillitteri Gewurztraminer/Riesling VQA
750
349191
Pillitteri Cabernet/Merlot VQA
750
456095
Ketel One Vodka
750
Ketel One Bartender's Secret
Cono Sur Merlot
750
Absolut Raspberri Vodka
750
Recipe
Jacob's Creek Reserve Shiraz
750
Product Info
CO
TR
665471
E
602763
AD
457176
PY
204073
112
Promotional Turn 7
LY
ON
CO
PY
Display Table
Merchandising
Guidelines
TR
AD
E
The following section provides direction on
merchandising Nesting and Promo Tables.
If you have any questions, please contact
your store’s Regional Visual Merchandiser
or e-mail [email protected].
Merchandising Display Tables
The Nesting Table Map (p97) is used for all of the Nesting
Table Layouts.
ON
The products have been selected by Category
Management and arranged by Visual Merchandising
according to the “like-with-like” and “colour/size/type”
principles to accomplish a balanced, easy-to-shop display.
LY
Display Table Themes
Example of
colour, size, type
PY
Please merchandise the tables according to the themes
provided.
These themes have been selected to integrate with the
Promotional Theme and to maximize sales potential.
CO
Product Orders
Example of
“like with like”
E
For each Nesting Table, please order two or three cases of each of the 12-18
participating products.
AD
For each Promo Table, please order two or three cases of each of the six to eight
participating products.
TR
The Store Manager may modify product selections, based on customer buying patterns
and demographics but alternative products should match the theme.
114
Promotional Turn 7
Nesting Table Baskets
Product Placement
LY
Too many facings of the same product will make the display seem cluttered, dulling the
impact of the products being promoted.
ON
By following the basic principle of ‘like product with like product’, you will accomplish
a themed, fully stocked and customer friendly fixture.
Remember to consider the colour, size and type when building your display.
CO
Nesting Table Baskets
PY
Placing complementary colours next to each other also enhances the look of the display.
Items on the Display Tables should not ‘compete’ with each other.
All nesting tables must have a basket on each corner
of the table.
AD
E
Select one product to merchandise in each basket to
complement the theme. Sign the product with metal sign
holders and black sign inserts.
TR
Each medium-sized basket holds two cases of 750 mL
product or one case of 1000 mL /1500 mL product.
Example of
basket with sign
115
Nesting Table Fixtures
Product Theme Location
1
1
1
ON
1
1
1
1
1
1
1
1
1
LY
Essentials
VINTAGES
Craft Beer
goLOCAL
1
1
PY
1
1
1
1
1
CO
1
1
1
1
1
1
1
1
1
1
1
1
1
Essential
1
1
1
1
E
1
1
1
TR
31
171
198
200
248
265
329
334
340
359
360
378
381
386
388
394
416
452
459
470
497
522
523
542
555
601
605
617
623
631
632
703
AD
Store #
23
Popular
Wine Event
Wines
Nesting Table Theme
Stores will receive a sign for specific themes. It is the Manager’s discretion to choose
which themed tables to build.
116
Promotional Turn 7
J
3 Facings
K
L
3 Facings
L
M
N
3 Facings
3 Facings
et
sk e
Ba as
C
1
R
M
N
3 Facings
3 Facings
117
s
Ba
1
t
ke
se
Ca
O
3 Facings
3 Facings
3 Facings
C
3 Facings
C
3 Facings
D
3 Facings
D
3 Facings
E
3 Facings
PY
SOFT
DRESSING
FRONT OF STORE
B
3 Facings
3 Facings
A
B
A
SIGNAGE
t
ke
se
Ca
1
s
Ba
LY
ON
I
3 Facings
K
3 Facings
E
H
3 Facings
J
3 Facings
CO
G
F
3 Facings
I
3 Facings
E
G
F
H
3 Facings
AD
3 Facings
3 Facings
et
sk
Ba ase
C
1
Q
3 Facings
P
3 Facings
3 Facings
TR
Nesting Table Map
Use for all Nesting Table Themes
Nesting Table Theme: N1 & N4
Just This Month Wine Event: Popular Bonus Air Miles Wines
Description
Format
LY
Location LCBO#
A
142513
750 mL
B
212134
C
224295
Xoxo Riesling Vidal
D
263079
E
270157
F
270892
G
274498
Pelee Island Moscato
H
322792
French Cross Red
I
341024
J
383356
1500 mL
K
459917
French Cross Blush
1500 mL
L
589036
4000 mL
M
322792
French Cross Red
1500 mL
750 mL
750 mL
ON
1500 mL
750 mL
4000 mL
750 mL
1500 mL
CO
PY
375 mL
341024
375 mL
142513
750 mL
P
212134
750 mL
Q
224295
Xoxo Riesling Vidal
750 mL
R
270157
750 mL
E
N
O
AD
NOTE: The Nesting Table Map is used for all of the Nesting Table Layouts.
TR
Re-order# DGN 13078-87-ICB
Shelf Talkers DMS Re-order# DMS-13078-96-ICB
118
Promotional Turn 7
Nesting Table Theme: N2
goLOCAL: New, Exciting VQA Wines
Description
Format
A
305383
Palatine Hills Quattro VQA
B
305300
Creekside Cabernet Shiraz VQA
C
303040
305110
Cave Spring Cave Red VQA
E
305128
Cave Spring Cave White VQA
F
225920
G
307769
Rosehall Run Defiant Pinot Noir VQA
750 mL
750 mL
750 mL
750 mL
750 mL
750 mL
750 mL
303776
Rosehall Run Liberated Chardonnay VQA
750 mL
I
305367
Vinology Red VQA
750 mL
J
305375
Vinology White VQA
750 mL
K
307744
O'Leary Cabernet Merlot VQA
750 mL
L
307751
O'Leary Chardonnay VQA
750 mL
M
306761
Team Canada 72 Cabernet Merlot VQA
750 mL
N
306753
Team Canada 72 Sauvignon Blanc VQA
750 mL
O
308510
750 mL
P
306779
Crush Rielsing Gewurztraminer VQA
750 mL
Q
303149
750 mL
R
296574
Cottage Block Sauvignon Blanc Riesling VQA
750 mL
305151
Open Chardonnay VQA
750 mL
N2
296848
Chateau des Charmes Aligote VQA St. David's Bench Vineyard
750 mL
N2
N2
300657
Starlet Red Merlot VQA
750 mL
276501
G. Marquis Pinot Grigio The Red Line VQA
750 mL
AD
N2
E
Alternate Products
PY
H
CO
D
LY
LCBO#
ON
Location
TR
Re-order# DGN 13078-88
119
Mini Thematic - Craft Beer
Mini Thematic - Craft Beer
LCBO#
Description
Format
A
286575
Cameron's Cream Ale
B
286401
StoneHammer Premium Light
C
242172
Red Leaf Lager
LY
Location
6 x 341 mL
6 x 341 mL
473 ml can
547430
Black Oak Pale Ale
E
169334
Lug Tread Lagered Ale
6 x 341 mL
F
31104
Tankhouse Ale
G
256313
Urban Wheat
ON
D
4 x 600 mL
6 x 341 mL
6 x 355 mL
H
132670
Hoptical Illusion Almost Pale Ale
I
275172
Headstock IPA
J
239749
Muskoka Mad Tom IPA
K
65011
Wellington County Dark Ale
L
547646
Steam Whistle
M
84210
Mill Street Original Organic Lager
N
173641
Muskoka Harvest Ale
750 mL
O
174524
Galt Knife Old Style
500 mL
P
615880
Devil's Pale Ale
473 mL
Q
64642
Neustadt 10W30
473 mL
R
911388
King Brewery Pilsner
289793
PY
CO
Hogsback Vintage Lager
6 x 341 mL
473 mL
6 x 341 mL
6 x 341 mL
6 x 341 mL
473 mL
AD
N3
473 mL
E
Alternate Products
6 x 355 mL
TR
120
Promotional Turn 7
Vintages – Sold Program: New Essentials on Display Table
Date: September 10, 2012
Objective
LY
There are 2 new Vintages Essentials products. Space on the Vintages Display Table has
been sold to the trade to promote these products during PT7. The products will be offered
pre-wrapped. The wrap is free to customers.
ON
PY
10, 21, 31, 115, 171, 187, 226, 252, 334, 344, 346, 355, 360, 361, 367, 371, 373, 381,
416, 432, 445, 452, 470, 495, 523, 544, 556, 605, 703, 771
Description
G. Marquis The Silver Line Pinot Noir
$19.95
038117
Vineland Elevation St. Urban Riesling
$19.95
Nesting Table Sign
Hot Buttons
Flip-Top Shelf Talker
Cellophane Bottle Wrap Kit (includes: bags, purple ribbons, “A Gift for You”gift tags)
Components will arrive by September 10, 2012. Stores are not charged for the wrap
components.
TR
AD
•
•
•
•
•
Price
E
Components
CO
LCBO#
258673
121
The promotion of the participating products has been
sold to the trade. Participation is mandatory - the
products must be merchandised on the table.
ON
Instead of the “Ontario’s World Class Wines” Release
sign, install the “Vintages” Display Table sign. It will
remain in place for the Vintages September 29th Release.
LY
TR
AD
E
CO
PY
Wrap the middle facing of the 2 new Essentials products
with the wrap components supplied. Do not wrap
the other products on the table. Please replenish the
wrapped products until supply of wrap components
is depleted.
122
Promotional Turn 7
Nesting Table of Vintages Wines – September 15 Release
LY
• There should be 8-10 different products (including the 2 featured products) ordered
for the table & basket set up.
• To merchandise the table properly, 2-3 cases of each product shown should be
ordered.
Location
LCBO#
ON
Please order enough of the 2 featured products to merchandise on the table.
Each basket will hold 2 cases of 750 mL product.
Description
A
Format
Product Consultant discretion of New Essentials Product
750 mL
750 mL
750 mL
750 mL
E
750 mL
F
750 mL
G
750 mL
H
750 mL
750 mL
258673
PY
B
C
038117
CO
D
258673
D
038117
B
258673
750 mL
750 mL
AD
B
E
Baskets
038117
750 mL
TR
D
123
Nesting Table of Vintages Wines – September 29 Release
LY
• There should be 8-10 different products (including the 2 featured products) ordered
for the table & basket set up.
• To merchandise the table properly, 2-3 cases of each product shown should be
ordered.
Location
LCBO#
ON
Please order enough of the 2 featured products to merchandise on the table.
Each basket will hold 2 cases of 750 mL product.
Description
A
Format
750 mL
750 mL
750 mL
750 mL
E
750 mL
F
750 mL
G
750 mL
H
750 mL
750 mL
258673
PY
B
C
038117
CO
D
258673
D
038117
B
258673
750 mL
750 mL
038117
750 mL
TR
D
AD
B
E
Baskets
124
Promotional Turn 7
3 Facings
3 Facings
ON
D
D
3 Facings
et
sk e
as
1C
Ba
D
3 Facings
125
B
FRONT OF STORE
E
3 Facings
D
3 Facings
C
3 Facings
as
et
e
D
3 Facings
B
3 Facings
3 Facings
B
A
H
et
sk
Ba ase
1C
B
3 Facings
3 Facings
C
SIGNAGE
3 Facings
H
3 Facings
A
D
CO
D
E
3 Facings
D
3 Facings
B
3 Facings
E
PY
SOFT
DRESSING
3 Facings
sk
D
3 Facings
B
B
1C
Ba
G
3 Facings
G
3 Facings
AD
LY
B
B
B
3 Facings
TR
et
sk e
a
B
as
1C
3 Facings
3 Facings
3 Facings
F
3 Facings
3 Facings
F
3 Facings
4
D
B
Promo Table Fixtures - Product Theme Locations
Product Theme Location
Rosé
1
334
1
1
1
378
1
1
1
491
1
497
1
617
1
631
1
1
1
1
1
1
1
1
TR
AD
E
CO
PY
632
703
126
1
1
ON
265
Wine: Bubbling Over
LY
Store #
Promo Table Themes
Spirits: Bourbon
Matchmaker: Goodbye Grill
Renewal
Promotional Turn 7
Promo Table Themes
Promotional Table Location Map
E
3 Facings
To merchandise the table properly, 2-3 cases of
each product should be ordered, allowing for 3
facings of each product.
D
SIGNAGE
3 Facings
A
B
C
3 Facings
3 Facings
3 Facings
PY
H
3 Facings
LY
F
3 Facings
ON
G
3 Facings
The Promo Table Map is used for all four Table
Layouts.
CO
FRONT OF STORE
Promo Table 1: Rosé
LCBO#
Description
Format
A
79384
Barefoot White Zinfandel
750 mL
B
43588
750 mL
C
122424
Fuzion Shiraz Rosé
750 mL
587725
Masi Modello delle Venezie Rosato 2011
750 mL
622134
Perrin La Vieille Ferme Rosé
750 mL
275693
Hardy’s Twice Lost Shiraz Cabernet Rosé
750 mL
273763
Santa Digna Cabernet Sauvignon Rosé Reserva
750 mL
E
F
TR
G
AD
D
E
Location
Products on Promo Table #1 are part of the Summer Rosé program and will be
merchandised on the fixture in PT7.
Please order additional inventory of the participating products to maintain the display
through PT7.
127
Promo Table Themes
Promo Table 2: Food and Drink Story: Matchmaker: Goodbye Grill
LCBO#
Description
A
69336
Trumpour’s Mill Estate Bottled Pinot Gris VQA
Format
B
266106
Ken Forrester Petit Chenin Blanc
750 mL
C
481838
Folonari Valpolicella Ripasso Classico Superiore DOC
D
(VE) 268771
Louis Roederer Brut Premier Champagne
216127
Peller Estates Ice Cuvée VQA
613471
Henry of Pelham Rosé VQA
750 mL
750 mL
750 mL
ON
E
F
750 mL
LY
Location
750 mL
G
277194
Batasiolo Moscato D’Asti
H
(VE) 415901
Cave Spring Indian Summer Select Late Harvest Riesling (375 mL)
375 mL
897637
Jannamico Lemoncello
750 mL
Alternate Products
P2
PY
750 mL
Promo Table 3: Food and Drink Story: Spirits: Bourbon Renewal
LCBO#
Description
Format
A
256230
Four Roses Small Batch Bourbon
750 mL
B
103747
C
225565
D
272161
605063
326009
G
255232
H
325993
Alternate Products
750 mL
750 mL
Devil’s Cut
750 mL
Buffalo Trace Bourbon
750 mL
Knob Creek Bourbon
750 mL
Knob Creek Single Barrel
750 mL
Booker’s bourbon
750 mL
54866
Bulleit Bourbon Frontier Whiskey
750 mL
AD
P3
P3
Maker’s Mark Kentucky Bourbon
Maker’s Mark 46
E
E
F
CO
Location
480624
Woodford Reserve Distiller’s Select Bourbon
750 mL
TR
Promo Table 4: Food and Drink Story: Wine: Bubbling Over
Location
LCBO#
Description
Format
A
224410
Open Sociable Sparkling VQA
750 mL
B
225946
750 mL
C
213983
Cave Spring Blanc de Blancs Brut VQA
750 mL
D
224766
Chateau des Charmes Brut VQA
750 mL
E
184176
Konzelmann Estate Winery Rosé Méthode Cuve Close VQA
750 mL
F
217505
Henry of Pelham Cuvee Catharine Rosé Brut VQA
750 mL
G
224410
Open Sociable Sparkling VQA
750 mL
H
225946
750 mL
128
Promotional Turn 7

october 14 , 2012 - Doing Business with LCBO

Transcription

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