Agency Family Trees 2009

ADAGE.COM/AGENCYFAMILYTREES09
PROFILES OF WORLD’S TOP 50
AGENCY FIRMS, PART OF
PREMIUM CONTENT
IN ADAGE.COM’S
DATACENTER
AGENCY FAMILY TREES 2009
Primary holdings of the world’s top four agency companies by 2008 worldwide revenue
WPP
$13.60B
NO. 1
WORLDWIDE REVENUE BY DISCIPLINE
Grey
$1.19
BILLION
$614 MILLION
LEAD NETWORK AGENCY
G2
WORLDWIDE REVENUE
U.S. REVENUE: $6.89 BILLION
WORLDWIDE EMPLOYEES: 68,000
HEADQUARTERS: LONDON
MARKET CAP: $7.96 BILLION
GREY GROUP
Advertising & media
$6.06 billion; 44.5%
$13.36B
NO. 2
WORLDWIDE REVENUE
NORTH AMERICA REVENUE: $4.73 BILLION
WORLDWIDE EMPLOYEES: 112,262
Branding/identity,
healthcare &
specialist
communications
$3.81 billion; 28.0%
OMNICOM GROUP
$439 MILLION
Specialty communications
$1.28 billion; 9.5%
Traditional media
advertising
$5.73 billion; 42.9%
Public relations
$1.27 billion; 9.5%
C2 Creative
$119 MILLION
Cline Davis & Mann
$10 MILLION
Corbett Accel
Healthcare Group
SINGAPORE-BASED AGENCY NETWORK.
$9 MILLION
Winglatino
Critical Mass
HISPANIC AD AGENCY
Public relations &
public affairs
$1.37 billion; 10.1%
Information, insight
& consultancy
$2.37 billion; 17.4%
UNITED GROUP
$111
GLOBAL NETWORKS
AD AGENCY
YOUNG & RUBICAM BRANDS $2.56
AD AGENCY
Y&R
$1.10 BILLION
LEAD AGENCY NETWORK
Burson Marsteller
PR AGENCY*
Landor Associates
$406 MILLION
$166 MILLION
BRANDING CONSULTANCY
Sudler & Hennessey
$137 MILLION
MILLION
$14 MILLION
Cole & Weber United
BILLION
$15 MILLION
Brouillard
$200 MILLION
HEALTHCARE AGENCY
PR AGENCY*
Enfatico
$132 MILLION
$41 MILLION
MADRID-BASED AD AGENCY
$115 MILLION
AD AND MARKETING SERVICES AGENCY CREATED FOR DELL
Team/Y&R
$112 MILLION
MIDDLE-EASTERN NETWORK OF AGENCIES. IN Y&R REVENUE
VML
$100 MILLION
DIGITAL AGENCY
Bravo Group
$32 MILLION
HISPANIC AD AGENCY
Kang & Lee
ASIAN-AMERICAN AD AGENCY
$16 MILLION
$880 MILLION
MARKETING SERVICES NETWORK (CONSOLIDATED REVENUE)
WUNDERMAN
Blast Radius
$60 MILLION
DIGITAL AGENCY. IN WUNDERMAN NETWORK
RTC Relationship Marketing $26
MILLION
DIRECT MARKETING AGENCY. IN WUNDERMAN NETWORK
Zaaz
$24 MILLION
DIGITAL AGENCY. IN WUNDERMAN NETWORK
Designkitchen
$12 MILLION
DIGITAL AGENCY. IN WUNDERMAN NETWORK
$1.92
BILLION
Ogilvy & Mather Worldwide $771
MILLION
OGILVY GROUP
LEAD AGENCY NETWORK
Ogilvy Healthworld
$95 MILLION
HEALTHCARE AGENCY
Memac Ogilvy & Mather
$51 MILLION
MIDDLE-EASTERN HOLDING COMPANY. 40% OWNED BY WPP
$1.05 BILLION
MARKETING SERVICES NETWORK (CONSOLIDATED REVENUE)
OGILVYONE WORLDWIDE
OgilvyInteractive
DIGITAL AGENCY. PART OF OGILVYONE
OgilvyAction
$374 MILLION
$102 MILLION
$88 MILLION
DIGITAL MEDIA AGENCY. PART OF OGILVYONE
Bates 141
JWT
$1.38
BILLION
AD AGENCY
$44 MILLION
Schematic
DIGITAL AGENCY
$37 MILLION
Bridge Worldwide
Blue Interactive Marketing $14
MILLION
$9 MILLION
HeathWallace
U.K.-BASED WEB DESIGN FIRM. WPP OWNS 75%
MEDIA AGENCIES
$115 MILLION
$2.36
BILLION
$15 MILLION
HISPANIC AD AGENCY. OMNICOM OWNS 74%
$14 MILLION
AD AGENCY
$12 MILLION
$4 MILLION
Spike DDB
$657 MILLION
MARKETING SERVICES NETWORK (CONSOLIDATED REVENUE)
RAPP
$17 MILLION
Doremus
BUSINESS-TO-BUSINESS AGENCY
EVENT MARKETING AGENCY. LEAD AGENCY IN RADIATE GROUP
Goodby, Silverstein
& Partners
AD AGENCY
Grizzard Communications
Group
GSD&M Idea City
Harrison & Star
Javelin Direct
MediaCom
$640 MILLION
MEDIA AGENCY
DIGITAL AGENCY
Maxus
$95 MILLION
Atmosphere
$88 MILLION
Barefoot
DIRECT MARKETING AGENCY
HISPANIC AD AGENCY. OMNICOM OWNS 49%.
$60 MILLION
DIGITAL AGENCY
Martin Williams Advertising $41
$14 MILLION
Rivet
TBWA Worldwide
$1.36 BILLION
Serino Coyne
$186 MILLION
Siegel & Gale
$136 MILLION
Targetbase
$101 MILLION
Unit 7
LEAD NETWORK AGENCY
Chime Communications
AD AGENCY
$203 MILLION
HighCo
Integer Group
PROMOTION AGENCY
$101 MILLION
TBWA/WorldHealth
MARKETING SERVICES FIRM IN FRANCE. WPP OWNS 34.1%
HEALTHCARE AGENCY
BPG Group (Bates PanGulf) $57
Agency.com
MILLION
DIGITAL AGENCY
$52 MILLION
GIIR
SEOUL-BASED HOLDING COMPANY FOR HS AD AND
WUNDERMAN KOREA. WPP OWNS ABOUT 20%
UniWorld Group
Kinetic
$26 MILLION
MARKET RESEARCH GROUP
$80 MILLION
NA
OTHER AGENCIES
180 Amsterdam/180 LA
Alcone Marketing Group
$44 MILLION
$44 MILLION
PROMOTION AGENCY
Arnell Group
$27 MILLION
AD AND BRANDING AGENCY
$2.37 BILLION
AD AGENCY
Beanstalk Group
BRANDING CONSULTANCY
$16 MILLION
$23 MILLION
BRANDING CONSULTANCY
$94 MILLION
MARKETING SERVICES AGENCY
$20 MILLION
$15 MILLION
$1.25
BILLION
$955 MILLION
$130 MILLION
$21 MILLION
OMNICOM MEDIA GROUP $2.00
$38 MILLION
DIRECT MARKETING AGENCY
LOWE
$571
Lowe Worldwide
$459 MILLION
MILLION
Lowe Healthcare
Worldwide
$112 MILLION
Campbell-Ewald
$210 MILLION
PHD
$176 MILLION
AD AGENCY
MEDIA AGENCY
Carmichael Lynch
Novus Print Media Network $160
AD AGENCY
$47 MILLION
$34 MILLION
Dailey
AD AGENCY
SEARCH MARKETING AGENCY
Deutsch
Ketchum Directory
Advertising
AD AGENCY
DIRECTORY AGENCY
Leo Burnett Worldwide
$415 MILLION
Arc Worldwide
Initiative
$326 MILLION
Lapiz Hispanic Marketing
$14 MILLION
Vigilante Advertising
$30 MILLION
Beacon Communications
NA
MEDIA AGENCY
NA
MEDIA NEGOTIATION AND RESEARCH UNIT
$62 MILLION
$71 MILLION
Team One Advertising
PROMOTION AGENCY
$115 MILLION
$55 MILLION
$20 MILLION
Conill Advertising
$380 MILLION
SEARCH MARKETING AGENCY. PART OF VIVAKI
$8 MILLION
HEALTHCARE AGENCIES
Revenue figures are for U.S. only for these healthcare agencies
Saatchi & Saatchi
Healthcare Communications $85
MILLION
Medicus Lifebrands
$45 MILLION
Brand Pharm
$16 MILLION
PART OF PUBLICIS HEALTHCARE
Saatchi & Saatchi S
PR AGENCY. ALIGNED WITH MCCANN WORLDGROUP
$38 MILLION
Performics
PART OF PUBLICIS HEALTHCARE
HISPANIC AD AGENCY
Weber Shandwick
$18 MILLION
PART OF PUBLICIS HEALTHCARE
AD AGENCY
PR AGENCY
MILLION
$525 MILLION
CONSULTANCY. PART OF VIVAKI
$790 MILLION
$769
DIGITAL AGENCY NETWORK
Denuo
MILLION
$6 MILLION
DIGITAL AGENCY
Digitas
Saatchi & Saatchi
PUBLIC RELATIONS
$11 MILLION
MEDIAVEST’S MULTICULTURAL MEDIA AGENCY
$5 MILLION
$936
NEWSPAPER MEDIA AGENCY
STARCOM’S MULTICULTURAL MEDIA AGENCY
VIVAKI
SAATCHI & SAATCHI
Saatchi & Saatchi X
Tapestry
$6 MILLION
LEAD NETWORK AGENCY
NA
$12 MILLION
DIGITAL MEDIA AGENCY
Moxie Interactive
JAPANESE AD AGENCY. PUBLICIS OWNS 66%;
DENTSU OWNS 34%
DIRECTORY AGENCY
$13 MILLION
Spark
$293 MILLION
MULTICULTURAL AD AGENCY
SEARCH MARKETING AGENCY
MILLION
SEARCH MARKETING AGENCY
ZENITHOPTIMEDIA
HISPANIC AD AGENCY
MEDIA AGENCY. ALIGNED WITH DRAFTFCB
$912
SMG Search
$795 MILLION
MARKETING SERVICES AGENCY
MEDIA AGENCY. ALIGNED WITH MCCANN WORLDGROUP
STARCOM MEDIAVEST
GROUP
MV42
BILLION
LEAD NETWORK AGENCY
NA
ENVIRONMENTAL MARKETING CONSULTANCY
Williams-Labadie
$15 MILLION
PART OF PUBLICIS HEALTHCARE
PERCENT OF 2008 WORLDWIDE REVENUE BY REGION
OMNICOM
GROUP
INTERPUBLIC
GROUP OF COS.
U.S.
51.6%
54.5%
EUROPE
32.3%
25.3%
ASIA PACIFIC
16.2%
ALL OTHER MARKETS
$907 MILLION
$101 MILLION
$189 MILLION
MARKETING SERVICES AGENCY
Universal McCann
LATIN AMERICA
MEDIA AGENCY
$14 MILLION
BILLION
$20 MILLION
Publicis Modem & Dialog
MILLION
$17 MILLION
$18 MILLION
$14 MILLION
Resolution Media
$1.07 BILLION
$841
PROMOTION AGENCY
HISPANIC AD AGENCY. INTERPUBLIC OWNS 49%
MILLION
Publicis
MEDIABRANDS
GolinHarris
$61 MILLION
$105 MILLION
Accentmarketing
MEDIA AGENCY
$1.26
LEO BURNETT WORLDWIDE $1.16
ID Media
Kaplan Thaler Group
HEALTHCARE AGENCY
OTHER AGENCIES
BILLION
$10 MILLION
Wahlstrom Group
$81 MILLION
DIGITAL AGENCY
HEALTHCARE AGENCY
MEDIA AGENCIES
PUBLICIS
Publicis & Hal Riney
MARKETING SERVICES AGENCY. INTERPUBLIC OWNS 60%
Reprise Media
Fallon Worldwide
MEDIA AGENCIES/VIVAKI
AD AGENCY
Newspaper Services of America
LEAD NETWORK AGENCY
DIRECT MARKETING AGENCY
OMD Worldwide
AD AGENCY
MARKET RESEARCH
Kantar Group
Tequila
MARKETING SERVICES AGENCY
$46 MILLION
CHI & Partners
$94 MILLION
DraftFCB
AFRICAN-AMERICAN AD AGENCY. INTERPUBLIC OWNS 44%
Translation Consulting
& Brand Imaging
$22 MILLION
EVENT MARKETING AGENCY
LEAD NETWORK AGENCY
NA
Magna
HISPANIC AD AGENCY
Hacker Group
WPP INVESTMENTS
$24 MILLION
Casanova Pendrill
$29 MILLION
DIRECT MARKETING AGENCY
$28 MILLION
AD AGENCY
DraftFCB HealthCare
Russ Reid Co.
$42 MILLION
Gotham
$13 MILLION
DIGITAL AGENCY
BILLION
$74 MILLION
AD AGENCY
$61 MILLION
$1.96
$91 MILLION
AD AGENCY
Merkley & Partners
Red Urban
MILLION
AD AGENCY
R/GA
TBWA WORLDWIDE
Zimmerman Advertising
MILLION
AD AGENCY
$11 MILLION
$159 MILLION
Campbell Mithun
DRAFTFCB
$18 MILLION
Translation Advertising
Burrell Comm. Group
Relay Worldwide
GLOBAL NETWORKS
$5 MILLION
Tierney Communications
$21 MILLION
AD AGENCY
Dentsu owns 15% of Publicis Groupe
Publicis owns 1% of Interpublic Group
$148 MILLION
MEDIA AGENCIES
AD AGENCY
LEAD NETWORK AGENCY
DIGITAL AGENCY
$216 MILLION
Martin Agency
AD AGENCY
SEARCH MARKETING AGENCY
$256 MILLION
$53 MILLION
MARKETING SERVICES AGENCY
$129 MILLION
$391 MILLION
MIDDLE-EASTERN NETWORK. 51% OWNED BY INTERPUBLIC
Avrett Free Ginsberg
$73 MILLION
Organic
$1.74 BILLION
Fortune Promoseven/MCN $135
$55 MILLION
$114 MILLION
AD AGENCY
HEALTHCARE AGENCY
$72 MILLION
Marketing Arm
DIGITAL, DIRECT AND DATA AGENCY NETWORK
McCann Healthcare
Worldwide
SAMS (Specialized
Agencies and
Marketing Services)
$2.48 billion;
36.0%
$148 MILLION
HISPANIC AD AGENCY. INTERPUBLIC OWNS 49%
BILLION
Bromley Communications
AD AGENCY. IN “SSF GROUP” WITH SAATCHI
AD AGENCY
Octagon
$169 MILLION
AFRICAN-AMERICAN AD AGENCY. PUBLICIS OWNS 49%
$9 MILLION
Mullen
Bartle Bogle Hegarty
HISPANIC AD AGENCY. PUBLICIS OWNS 49%
$32 MILLION
Siboney USA
LEAD NETWORK AGENCY
Fitzgerald & Co.
HEALTHCARE AGENCY
BILLION
McCann Erickson
Worldwide
$36 MILLION
AD AGENCY
$157 MILLION
SPORTS MARKETING AGENCY
MCCANN WORLDGROUP $2.80
TM Advertising
DIRECT MARKETING AGENCY
Hill Holliday
OTHER AGENCIES
LONDON-BASED AD AGENCY. PUBLICIS OWNS 49%
EVENT MARKETING AGENCY
AD AGENCY
$347 MILLION
$705 MILLION
SYDNEY-BASED HOLDING COMPANY. WPP OWNS 20.1%
$125 MILLION
$75 MILLION
Jack Morton Worldwide
GLOBAL NETWORKS
Footsteps
$106 MILLION
FutureBrand
Advertising
$2.62 billion; 38.0%
Media
$1.79 billion; 26.0%
ASIAN-AMERICAN AD AGENCY. INTERPUBLIC OWNS 49%
1. Interpublic discipline percentages are Ad Age estimates except
for Constituency Management Group, which is actual. CMG
houses PR agencies, Jack Morton Worldwide, Octagon,
FutureBrand and certain other marketing services.
MARKETING SERVICES AGENCY
GMR Marketing
WORLDWIDE REVENUE BY DISCIPLINE
OTHER AGENCIES
IW Group
Marketing
services
(excluding CMG)
$1.17 billion;
16.8%
Momentum Worldwide
$39 MILLION
HEADQUARTERS: PARIS
MARKET CAP: $5.45 BILLION
DIGITAL AGENCY. 51% OWNED BY INTERPUBLIC
AD AGENCY
AFRICAN-AMERICAN AD AGENCY. OMNICOM OWNS 49%
WORLDWIDE REVENUE
NORTH AMERICA REVENUE: $2.95 BILLION
WORLDWIDE EMPLOYEES: 44,727
Huge
Element 79 Partners
$7 MILLION
NO. 4
AD AGENCY
DIGITAL AND DIRECT MARKETING AGENCY
$17 MILLION
MEDIA AGENCY
STW Group
Healthcare
$369 million; 5.3%
MRM Worldwide
$31 MILLION
$6.90B
BRANDING CONSULTANCY. ALIGNED WITH MCCANN
AD AGENCY
LatinWorks
Mediaedge:cia
TOKYO-BASED AD AGENCY. WPP OWNS 22.9%
$4 MILLION
Downtown Partners Chicago
$1.99 BILLION
Proximity Worldwide
$503 MILLION
$47 MILLION
$2.53
LEAD NETWORK AGENCY
Asatsu-DK
$19 MILLION
BBDO WORLDWIDE
$827 MILLION
Group M Search
$45 MILLION
DIRECT MARKETING AGENCY
Alma DDB
MEDIA AGENCY
MEDIA AGENCY
Direct Partners
POLITICAL AD AGENCY
Roberts & Tarlow
$9 MILLION
AD AGENCY
GMMB
Rodgers Townsend
$83 MILLION
Cutwater
PROMOTION AGENCY
BBDO Worldwide
Mindshare Worldwide
$235 MILLION
MARKETING SERVICES AGENCY. PART OF RAPP
OUT-OF-HOME MEDIA AGENCY. WPP OWNS 50%
$22 MILLION
TracyLocke
Kern Organization
$153 MILLION
$49 MILLION
Tribal DDB
AFRICAN-AMERICAN AD AGENCY. OMNICOM OWNS 49%
SINGAPORE-BASED DIGITAL AGENCY
GROUP M
$257 MILLION
AD AGENCY
DIGITAL AGENCY
MULTICULTURAL AGENCY. WPP OWNS 49%
RECRUITMENT AND OTHER SERVICES
Malone Advertising
$113 MILLION
$1.16 BILLION
MARKETING SERVICES AGENCY
JWT Specialized
Communications
MILLION
DIGITAL AD NETWORK
LONDON-BASED AD AGENCY. WPP OWNS 49.9%
LEAD NETWORK AGENCY
RMG Connect
$220
DUBAI-BASED AGENCY NETWORK. WPP OWNS 40%
$154 MILLION
HONG KONG-BASED MARKETING COMMS. PART OF OGILVYONE
JWT
24/7 Real Media
Interbrand
DIGITAL AGENCY
LONDON-BASED HOLDING COMPANY. WPP OWNS 19.3%
MARKETING SERVICES AGENCY. PART OF OGILVYONE
Neo@Ogilvy
WPP DIGITAL
$1.51 BILLION
BRANDING CONSULTANCY
Tapsa
$61 MILLION
HISPANIC AD AGENCY
LEAD NETWORK AGENCY
AD AGENCY
HEALTHCARE AGENCY
Cohn & Wolfe
GLOBAL NETWORKS
DDB Worldwide
DIGITAL AGENCY. OMNICOM OWNS 54%
Dieste
DDB WORLDWIDE
COMMUNICATIONS GROUP $2.80 BILLION
OTHER AGENCIES
CommonHealth
Customer relationship
management
$5.08 billion; 38.1%
$19 MILLION
Berlin Cameron United
Advertising & media
$4.36 billion; 62.6%
$130 MILLION
HEALTHCARE AGENCY
PUBLICIS GROUPE
HEADQUARTERS: NEW YORK
MARKET CAP: $2.70 BILLION
HEALTHCARE AGENCY
HEALTHCARE AGENCY
Batey
$11 MILLION
PART OF RADIATE GROUP
MARKETING SERVICES AGENCY
GHG
$116 MILLION
RECRUITMENT AGENCY
Constituency Management
Group1
$1.07 billion; 15.4%
$6.96B
WORLDWIDE REVENUE
WORLDWIDE REVENUE BY DISCIPLINE
OTHER AGENCIES
Bernard Hodes Group
NO. 3
U.S. REVENUE: $3.79 BILLION
WORLDWIDE EMPLOYEES: 45,000
HEADQUARTERS: NEW YORK
MARKET CAP: $8.97 BILLION
WORLDWIDE REVENUE BY DISCIPLINE
INTERPUBLIC GROUP OF COS.
$148 MILLION
Endeavor Marketing
ENTERTAINMENT MARKETING CONSULTANCY
NA
WPP
PUBLICIS
GROUPE
NORTH AMERICA
34.8%
42.7%
EUROPE
41.2%
38.4%
9.4%
ASIA PACIFIC
11.0%
5.1%
LATIN AMERICA
5.8%
AFRICA AND MIDDLE EAST
24.0%
5.1%
2.9%
ABOUT AGENCY FAMILY TREES 2009
PUBLISHED APRIL 27, 2009. ORDER COPIES: 1-888-288-5900
Advertising Age’s DataCenter produced this poster and a premium subscriber database
(AdAge.com/agencyfamilytrees09) as part of Agency Report 2009. The poster shows 2008
revenue for key agency networks, ad agencies and marketing-services agencies owned by
the world’s Big 4 agency holding companies. Agency networks are in orange; agencies are in
black. Total revenue for holding companies is from public documents. Revenue is worldwide
except where indicated. Ad Age estimated revenue for networks and agencies. Figures are
rounded. Not all units are shown; network listings are not comprehensive. Market-cap figures
are as of April 17, 2009.
*Public relations agency revenue excluded from orangecolored network totals.
Source: Ad Age DataCenter analysis
AGENCY PROFILES: ADAGE.COM/AGENCYFAMILYTREES09
AGENCY RANKINGS: ADAGE.COM/AGENCYREPORT09
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